Internet Marketing for Humans

Google only cares about authority when ranking your website. To increase your authority you need to be talked about by the right people. In this episode of Internet Marketing for Humans, we explain how to be quoted by industry leading journalists and declared an expert.

Contrary to popular belief it IS possible to find out the names of some of the companies who visit your website. But what can be done with the data? In this value-packed edition of the podcast we speak to Andy Harris of A1WebStats. Andy has personally helped over 6,000 businesses turn their websites into powerful machines for business growth. Andy explains in plain English why figuring out the names of companies who visit your site is only a small part of what enhanced analytics systems like A1WebStats can teach you about your visitors. We also discuss some common 'website fails' and offer actionable advice about how you can make your website work much harder for your business. If you are looking at Google Analytics and wondering why more of your visitors don't become clients or customers then this episode is essential listening. Find out more about A1WebStats at https://a1webstats.com/ Get the free stuff Andy talks about during this episode from https://a1webstats.com/services/free-stuff/

Contrary to popular belief it IS possible to find out the names of some of the companies who visit your website. But what can be done with the data? In this value-packed edition of the podcast we speak to Andy Harris of A1WebStats. Andy has personally helped over 6,000 businesses turn their websites into powerful machines for business growth. Andy explains in plain English why figuring out the names of companies who visit your site is only a small part of what enhanced analytics systems like A1WebStats can teach you about your visitors. We also discuss some common 'website fails' and offer actionable advice about how you can make your website work much harder for your business. If you are looking at Google Analytics and wondering why more of your visitors don't become clients or customers then this episode is essential listening.  Find out more about A1WebStats at https://a1webstats.com/ Get the free stuff Andy talks about during this episode from https://a1webstats.com/services/free-stuff/

Design is a great tool for clarifying your message. In this episode of Internet Marketing for Humans we talk to Chris Chenery of Chenery Creative about the power of branding. https://chenerycreative.com/index.html

Do the images on your website appear in Google image searches? If not, you're missing out on a good source of visitors to your website. In this episode of the Internet Marketing for Humans podcast we explore what can be done to get your images showing up in web searches. It's surprisingly simple. For more best practice on Google search images and SEO, click here... Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Do the images on your website appear in Google image searches? If not, you're missing out on a good source of visitors to your website. In this episode of the Internet Marketing for Humans podcast we explore what can be done to get your images showing up in web searches. It's surprisingly simple.   For more best practice on Google search images and SEO, click here...

Email marketing is more essential now that it has ever been, and yet some business owners have turned their back on their email list, or don't have an email list at all. In this episode of the Internet Marketing for Humans podcast we are joined by Amanda Roulstone of Dragon Virtual Assistants Ltd. Amanda reminds us why email lists are important, how to build your list and how to get the most from your email marketing campaigns. Find out more about how Amanda can help your business at https://www.dragonvirtualassistants.co.uk/ Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Email marketing is more essential now that it has ever been, and yet some business owners have turned their back on their email list, or don't have an email list at all. In this episode of the Internet Marketing for Humans podcast we are joined by Amanda Roulstone of Dragon Virtual Assistants Ltd. Amanda reminds us why email lists are important, how to build your list and how to get the most from your email marketing campaigns.   Find out more about how Amanda can help your business at https://www.dragonvirtualassistants.co.uk/

While there are many aspects to good SEO, the two things that really matter are authority and context. In this episode of Internet Marketing for Humans we'll look at what authority really means and how to build authority to boost your search rankings SEO is all about getting your website seen by as many people as possible. But there's more to it than that. You also need to make sure that the people who see your site are the right people - and that they see it in the right context. In this podcast, I'll explain why authority and context are so important for SEO. Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

While there are many aspects to good SEO, the two things that really matter are authority and context. In this episode of Internet Marketing for Humans we'll look at what authority really means and how to build authority to boost your search rankings

When talking about SEO we tend to get tangled up in methodology and reasoning. Clients naturally want to know whether SEO is profitable for them. There are many ways to figure out if your SEO is working and in this episode of Internet Marketing for Humans we'll cover some of the most popular. We will also reveal the only way of measuring SEO that really matters. Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

When talking about SEO we tend to get tangled up in methodology and reasoning. Clients naturally want to know whether SEO is profitable for them. There are many ways to figure out if your SEO is working and in this episode of Internet Marketing for Humans we'll cover some of the most popular. We will also reveal the only way of measuring SEO that really matters.  

If you or your team members are stressed, then there could be something wrong with your business systems. But taking an objective aerial view of your business can be challenging. In this episode of the Internet Marketing for Humans podcast we are joined by Alan Martin of Vision Reach Limited. Martin shares his considerable experience and gives actionable advice about how you can improve the profitability, stability and efficiency of your business. This is a podcast episode all about simplifying, streamlining and automating by putting your team first. MORE INFORMATION Vision Reach website - https://www.visionreach.co.uk/ Find Alan Martin on LinkedIn - https://www.linkedin.com/in/alanmartinuk/

If you or your team members are stressed, then there could be something wrong with your business systems. But taking an objective aerial view of your business can be challenging. In this episode of the Internet Marketing for Humans podcast we are joined by Alan Martin of Vision Reach Limited. Martin shares his considerable experience and gives actionable advice about how you can improve the profitability, stability and efficiency of your business. This is a podcast episode all about simplifying, streamlining and automating by putting your team first. MORE INFORMATION Vision Reach website - https://www.visionreach.co.uk/ Find Alan Martin on LinkedIn - https://www.linkedin.com/in/alanmartinuk/

Are you working hard to push your business forward? Do you spend as much time as possible striving for continual improvement? What about personal improvement; could you be a better person than you are right now? So many questions, so much stress. Making progress is great, but we can often move forward more swiftly if... we.... stop. In this episode of the Internet Marketing for Humans podcast Fiona Simpson of Lilac Pearl joins us to share practical, 'non-woo-woo' tips for finding ways to take a beneficial break from our hectic working lives. No lycra required. Find out more: Fiona's Website - https://www.lilacpearl.co.uk/ Find Fiona on LinkedIn - https://www.linkedin.com/in/fiona-simpson-77a0063/ Wibbs Coulson on breathing (podcast) https://anchor.fm/andrewculture/episodes/Wibbs-Coulson-on-breathing--movement-and-better-health-for-everyone-eijujg

Are you working hard to push your business forward? Do you spend as much time as possible striving for continual improvement? What about personal improvement; could you be a better person than you are right now? So many questions, so much stress. Making progress is great, but we can often move forward more swiftly if... we.... stop. In this episode of the Internet Marketing for Humans podcast Fiona Simpson of Lilac Pearl joins us to share practical, 'non-woo-woo' tips for finding ways to take a beneficial break from our hectic working lives. No lycra required. Find out more: Fiona's Website - https://www.lilacpearl.co.uk/ Find Fiona on LinkedIn - https://www.linkedin.com/in/fiona-simpson-77a0063/ Wibbs Coulson on breathing (podcast) https://anchor.fm/andrewculture/episodes/Wibbs-Coulson-on-breathing--movement-and-better-health-for-everyone-eijujg

Have you considered marketing your business on YouTube? Just a short while ago Jordan Farley of Artisan Electrics uploaded a few videos to YouTube that he thought his customers might find useful. Now the Artisan Electrics YouTube channel has more than 150,000 subscribers. The YouTube Channel is profitable in its own right, but has also become a fantastic source of leads for Artisan Electrics. In this episode of the Internet Marketing for Humans Jordan joins us to share how he got started on YouTube and how he grew his audience. If you have considered marketing your business on YouTube you need to listen to this podcast episode. Even if you haven't considered using video to market your business you need to listen to this episode. SHOWLINKS Artisan Electrics YouTube channel - https://www.youtube.com/c/ArtisanelectricsUk Artisan Electrics website - https://artisanelectrics.co.uk/

Have you considered marketing your business on YouTube? Just a short while ago Jordan Farley of Artisan Electrics uploaded a few videos to YouTube that he thought his customers might find useful. Now the Artisan Electrics YouTube channel has 83,000 subscribers. The YouTube Channel is profitable in its own right, but has also become a fantastic source of leads for Artisan Electrics. In this episode of the Internet Marketing for Humans Jordan joins us to share how he got started on YouTube and how he grew his audience. If you have considered marketing your business on YouTube you need to listen to this podcast episode. Even if you haven't considered using video to market your business you need to listen to this episode. SHOWLINKS Artisan Electrics YouTube channel - https://www.youtube.com/c/ArtisanelectricsUk Artisan Electrics website - https://artisanelectrics.co.uk/

What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on? In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why. If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you. LINKS Kostas's blog - https://kostasthecoach.com/ Kostas on LinkedIn - https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/ Kostas's 'From vision to action' group on Facebook - https://www.facebook.com/groups/fromvisiontoaction/ Atomic Habits by James Clear - https://amzn.to/3lkOeRL

What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on? In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why. If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you. LINKS Kostas's blog - https://kostasthecoach.com/ Kostas on LinkedIn - https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/ Kostas's 'From vision to action' group on Facebook - https://www.facebook.com/groups/fromvisiontoaction/ Atomic Habits by James Clear - https://amzn.to/3lkOeRL

In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it's no good just being authoritative, you also have to make it very clear what field you are authoritative in. In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.

In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it's no good just being authoritative, you also have to make it very clear what field you are authoritative in. In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.

This episode of the Internet Marketing for Humans podcast is a LinkedIn case study. How can you build an audience on LinkedIn when you have very little experience? Is it possible to make an impact at networking meetings when your product or service is very niche? Do you really need to be a networking expert to do well, or is it possible to do well simply by being yourself? In this podcast episode we speak to VoiceOver artist Martin Whiskin. Martin has built a brilliantly engaged and enthusiastic audience on LinkedIn in a short period of time. So how did he do it? We also explore how dramatic changes to the world of business networking have given us new opportunities for growth. Find out more about the world of Martin Whiskin using the links below: LinkedIn - https://www.linkedin.com/in/martin-whiskin-3a900a42/ Website - https://www.martinwhiskin.co.uk/

Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website. In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.

Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website. In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.

LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost-effective and profitable for your business. In this episode of Internet Marketing for Humans, we're joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.

LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost effective and profitable for your business. In this episode of Internet Marketing for Humans, we're joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.

Talking about digital marketing theory and strategy is fun, but what is more fun is putting your plans into action. Is this episode of Internet Marketing for Humans, we discuss how to form a digital marketing battle plan and talk you through seven steps to take your marketing from stone age to space age. Download your free BattlePlan workbook at https://internetmarketingforhumans.com/battleplan      

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success. Seb reveals why, in digital marketing, the message is what's important and not necessarily the mechanics. He also explains why sometimes it's crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message. Seb's website: https://seb360.com/ Seb's book: https://amzn.to/3hhY0kc

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success. Seb reveals why, in digital marketing, the message is what's important and not necessarily the mechanics. He also explains why sometimes it's crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.   Seb's website: https://seb360.com/ Seb's book: https://amzn.to/3hhY0kc  

It's here! The Internet Marketing for Humans coaching-led training course is now live! This is not just another dull, dry academical Digital Marketing course. Find out how it refreshes the parts other courses cannot reach!   Find out more about the Internet Marketing for Humans course at https://internetmarketingforhumans.com/ Connect with Andrew on LinkedIn at https://www.linkedin.com/in/andrewlaws/

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas. Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going. Buy the book - https://amzn.to/3yrT7Nm Find Dr Katerina Thomas at: https://www.linkedin.com/in/katerina-thomas/ https://katerinathomas.com/ https://www.facebook.com/ResilientEntrepreneur101 https://twitter.com/real_katerina https://www.instagram.com/katerinathomas_official/

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas. Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going. Buy the book - https://amzn.to/3yrT7Nm Find Dr Katerina Thomas at: https://www.linkedin.com/in/katerina-thomas/ https://katerinathomas.com/ https://www.facebook.com/ResilientEntrepreneur101 https://twitter.com/real_katerina https://www.instagram.com/katerinathomas_official/  

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress. In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram. Jen's website - http://www.jenloumeredith.com/ Jen on Instagram - https://www.instagram.com/jenloumeredith/

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress. In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram. Jen's website - http://www.jenloumeredith.com/ Jen on Instagram - https://www.instagram.com/jenloumeredith/

Digital marketing is a vast field, but the truth is you don't need to know all of it; you only need to know what works. In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works. This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/

Digital marketing is a vast field, but the truth is you don’t need to know all of it; you only need to know what works. In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works. This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/  

Good practice with your website has always been fundamental to SEO. Fast websites rank better. Websites that are simple to use rank better. There is an upcoming Google update that is going to celebrate good websites. This isn’t a fundamental change in the way that Google works but it is an opportunity to make gains over your competitors. In this episode of Internet Marketing for Humans, we run through what the impact of this new Google update will be and how you can exploit it to make improvements. This podcast was partly inspired by a new report from SEMrush. Please follow this link for the full report.    

Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues? We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King's College London and studies (among many other topics) Good Practice and Inclusivity in learning technology. This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all! Find out more about Dr Astrid Coxon's work at: https://astridcoxon.wordpress.com/ https://www.linkedin.com/in/astridsc/ https://twitter.com/AstridCoxon https://kclpure.kcl.ac.uk/portal/en/persons/astrid-coxon(be53face-ecb9-4cf1-83eb-8157da358d4e).html The off switch - https://amzn.to/3rH8MUj Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues? We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King’s College London and studies (among many other topics) Good Practice and Inclusivity in learning technology. This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all! Find out more about Dr Astrid Coxon's work at: https://astridcoxon.wordpress.com/ https://www.linkedin.com/in/astridsc/ https://twitter.com/AstridCoxon https://kclpure.kcl.ac.uk/portal/en/persons/astrid-coxon(be53face-ecb9-4cf1-83eb-8157da358d4e).html The off switch - https://amzn.to/3rH8MUj

What do you do when the industry you support grinds to a halt? My guest for this episode is David Horne of Kehorne. Kehorne are a digital agency who work closely with the hospitality industry. 2020 and 2021 presented David and his team with challenges that might incite some business owners to throw in the towel. But David and his talented team see things differently. In this fascinating episode of Internet Marketing for Humans we talk to David about pivoting, diversifying and thriving under challenging circumstances. This episode is about realism, opportunity, creativity, business coaches and bagels. Links: Kehorne - https://kehorne.co.uk/ Find David Horne on Linked In - https://www.linkedin.com/in/davidkehorne/ We also talked about Avi Kniznik's online bagel bakery, you can find out more about that at https://www.bagelorbeigel.co.uk/  

GDPR was a business blockbuster a few years ago. Or was it? If you consider GDPR as something that was 'thrust upon you' a couple of years ago, and you've largely forgotten about it since, then this episode is for you. Was GDPR just a load of bureaucratic red tape? Can GDPR actually help your business, and your marketing? In this episode of the Internet Marketing for Humans podcast we are joined by GDPR consultant Mark Gracey. Mark has been helping business with compliance for many years. In this conversation he shares examples of what can happen when GDPR is ignored, but also talks about how GDPR can be used as a positive force to move your business forward. https://markgraceygdpr.co.uk/

GDPR was a business blockbuster a few years ago. Or was it? If you consider GDPR as something that was 'thrust upon you' a couple of years ago, and you've largely forgotten about it since, then this episode is for you. Was GDPR just a load of bureaucratic red tape? Can GDPR actually help your business, and your marketing? In this episode of the Internet Marketing for Humans podcast we are joined by GDPR consultant Mark Gracey. Mark has been helping business with compliance for many years. In this conversation he shares examples of what can happen when GDPR is ignored, but also talks about how GDPR can be used as a positive force to move your business forward. Find out more about Mark's GDPR services here... Connect with Mark on LinkedIn here...

Trying to be yourself while trying to promote your business can be a daunting prospect. But it doesn't need to be. Over the years we've spoken to many talented, fascinating, brilliant people who really shine just by being who they are. In this episode of the Internet Marketing for Humans podcast we had the immense pleasure of speaking to Robert C Brown. Robert has led a fascinating life, including a stint as a bona fide rockstar! Robert is a performance coach, business advisor and all-round interesting bloke to know. This is a fascinating conversation and we think a lot of people will get a lot from it. Find out more about Robert https://robertcbrown.online/

Trying to be yourself while trying to promote your business can be a daunting prospect. But it doesn't need to be. Over the years we've spoken to many talented, fascinating, brilliant people who really shine just by being who they are. In this episode of the Internet Marketing for Humans podcast we had the immense pleasure of speaking to Robert C Brown. Robert has led a fascinating life, including a stint as a bona fide rockstar! Robert is a performance coach, business advisor and all-round interesting bloke to know. This is a fascinating conversation and we think a lot of people will get a lot from it. Find out more about Robert here...

Digital marketing and SEO is not just about geeky stats and mystical data. All successful digital marketing has good relationship building at the very heart of it. In this episode of Internet Marketing for Humans podcast we are fortunate enough to be joined by Nicole Ponce from Semrush to discuss the importance of building real, sincere and lasting relationships with clients, peers, competitors and pretty much everyone else! Find out more about Semrush - https://yeseo.io/go/semrush

Digital marketing and SEO is not just about geeky stats and mystical data. All successful digital marketing has good relationship building at the very heart of it. In this episode of Internet Marketing for Humans podcast we are fortunate enough to be joined by Nicole Ponce from SEMrush to discuss the importance of building real, sincere and lasting relationships with clients, peers, competitors and pretty much everyone else!

The start of a new year is a great time to make sure you know where you’re aiming your business and to check your SEO and digital marketing is in order. Have your priorities changed? Have your competitor’s priorities changed? Here’s a list of 10 simple things that you can do right now (it doesn’t have to be at the beginning of any year) to ensure that you are getting the most from your web presence. 1. Sign up for Google Alerts 2. Check your goals 3. Take a fresh look at Google Analytics 4. Have a play with SEMrush 5. Ask your mum to read the content on your site 6. Check your brand is consistent across social media 7. Check Google Search Console for errors, if you've not set up Google Search Console then set it up! 8. Improve your internal linking 9. Check / optimise / set up Google My Business 10. Look at your competitors' sites, have they changed? NOTE - You can trial SEMrush at https://www.semrush.com/

When developing any new asset for a business, not just tech assets, it's important to think about what the end product will look like. However, sometimes it's actually very difficult to identify what the end product will look like. A project that starts off looking one way can end up looking very different. The big muddy bit in the middle, between the start and the end of a project is traditionally a very challenging place for both the client and the developer. In this episode of Internet Marketing for Humans, we talk to Ken Ng from Honeytree International and discuss the importance of scoping, the three Cs of scoping and Ken shares his vision for using scoping as a safety net. Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

When developing any new asset for a business, not just tech assets, it’s important to think about what the end product will look like. However, sometimes it’s actually very difficult to identify what the end product will look like. A project that starts off looking one way can end up looking very different. The big muddy bit in the middle, between the start and the end of a project is traditionally a very challenging place for both the client and the developer. In this episode of Internet Marketing for Humans, we talk to Ken Ng from Honeytree International and discuss the importance of scoping, the three Cs of scoping and Ken shares his vision for using scoping as a safety net.

Being successful in business isn’t just about having the right product or service and marketing it effectively. Really great businesses know the secret to success is in managing and perfecting their processes. In this episode of Internet Marketing for Humans, we speak to Sarah Gathercole AKA the Office Fixer about increasing the amount of resource available to your business without hiring a massive team of people. You can find out more about The Office Fixer here...