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Jon Gracey and Viv Egan join us to play through an escape room featuring criminals, mud baths, relaxation, and arson! Check out Jon's Work: https://jongracey.sexy/ And what about some History Mysteries?: https://historymysteries.club/ You should also look at You Know It! Check out the images and write up for this Escape Room below to follow along, or play yourself! https://www.consumethismedia.com/spa For everything Escape This Podcast, head to https://www.consumethismedia.com/escape-this-podcast If you can, please support the show on Patreon for blog posts, bonus audio, videos, trivia, and the chance to appear as a character in one of Dani's rooms. To hang out with us and other fans, join our discord here: https://discord.gg/AH9MZqM Check out our second podcast, Solve This Murder! Website || iTunes || RSS Have questions, comments, puzzles, or anything else? Send us an email! (escapethispod@gmail.com)
Red Bull Hardline Tasmania 2025 kickstarted the mountain bike season with a bang! Canadian talents Jackson Goldstone and Gracey Hemstreet dominated their categories in incredible style. Goldstone redeemed himself after last year's season-ending crash by delivering a flawless run, achieving an unbeatable time. Hemstreet followed up her remarkable top-to-bottom run from 2024 with another historic performance, making her the sole female contender in this year's finals. She has solidified her position as the Queen of Red Bull Hardline. Red Bull Hardline Tasmania is an exclusive, invitation-only event for the world's most advanced male and female mountain bike downhill riders. The second edition of this event was held at Maydena Bike Park in Tasmania. You can watch the replay of the event on Red Bull TV here: https://www.redbull.com/int-en/events/red-bull-hard-line-australia. If you have any thoughts or questions for Rob and Eliot, feel free to email justride@redbull.com to join the discussion!
durée : 00:06:40 - "Better Man" de Michael Gracey
"Better Man" had its world premiere at the 2024 Telluride Film Festival, where it received positive reviews for its elaborately staged and choreographed musical sequences from director Michael Gracey ("The Greatest Showman") and the raw honesty with which global pop star Robbie Williams allowed his story to be told (all the while being portrayed on-screen by a CGI monkey nonetheless). Gracey and Williams were both kind enough to spend some time speaking with Daniel Howat and Dan Bayer, respectively, about their work on the film, which you can listen to below. Please be sure to check out the film, which is now playing in theaters from Paramount Pictures and is up for your consideration for this year's Academy Awards in all eligible categories, including Best Visual Effects. Thank you, and enjoy! Check out more on NextBestPicture.com Please subscribe on... Apple Podcasts - https://itunes.apple.com/us/podcast/negs-best-film-podcast/id1087678387?mt=2 Spotify - https://open.spotify.com/show/7IMIzpYehTqeUa1d9EC4jT YouTube - https://www.youtube.com/channel/UCWA7KiotcWmHiYYy6wJqwOw And be sure to help support us on Patreon for as little as $1 a month at https://www.patreon.com/NextBestPicture and listen to this podcast ad-free Learn more about your ad choices. Visit megaphone.fm/adchoices
Joe Ostrowski and Sam Panayotovich are joined by Gracey The Witch, to discuss her forecast for the upcoming NFL Playoffs. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Standing Out: A Daily Podcast About Sales, Marketing and Leadership
In this episode of Standing Out with Charles Gracey, we explore what the future holds for the trucking industry in 2025, from emerging technologies to shifting market dynamics. Trey and Charles also highlight key upcoming events you won't want to miss, providing insights into how they can help you stay connected and informed. Plus, discover how podcasting and media are transforming the way professionals grow their brands and stand out in a crowded marketplace. Don't miss this conversation designed to help you drive success in the year ahead! Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Robbie Williams is a hugely popular singer and songwriter. He set a record by winning 18 Brit Awards and has two Grammy nominations to his name. Williams has churned out six of the top 100 best-selling albums in British history, amassed an audience of 375,000 fans over three nights performing at Knebworth, setting a record that's yet to be surpassed, and has sold 85 million album worldwide. The list of achievements and accolades goes on and on, but he insists, “I didn't derive any joy from all the success that I had.” However, at 50, things have changed. “I am experiencing joy and I'm experiencing happiness. I'm also experiencing gratitude, a great deal of gratitude where I didn't have gratitude before. So, these are my golden years.”Williams has been enjoying a different kind of spotlight since August 2024. That's when his film, Better Man, premiered at the 51st Telluride Film Festival before moving on to the Toronto International Film Festival, Fantastic Fest, and more. Based on Williams' true rise, fall and resurgence, Better Man chronicles his journey from finding fame as a teenager with the boy band Take That, to parting ways with the group and mounting a solo career. While Williams did find great success on that path, it was one that also came with a significant number of struggles that, as Williams himself lists, included, “childhood trauma, fame too early, mental illness, addiction, [and] rehab.” Better Man shows how he powered through those challenges as Williams sees himself, as a “performing monkey.”With Better Man gearing up to celebrate its nationwide release on January 10th, Williams took the time to join me for a Collider Forces conversation to revisit the early days of his music career, explain how his definition of having “it” has evolved over the years, discuss why he trusted Gracey with his story, and so much more. Hosted on Acast. See acast.com/privacy for more information.
We speak with Gracey to discuss the film, its complexity, challenges, and how he approached this innovative and powerful independent film.
In this episode, we got the TikTok queen with 1M+ followers to share her 2024 journey as an influencer, creator, & new Amazon seller. Learn her secrets to making money this year! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Gracey Ryback from Deal Cheats, the TikTok and Amazon Live sensation with over a million followers reveals her transition from a successful influencer/content creator to Amazon seller in our latest episode. Gracey shares how her initial venture into sourcing products from China provided key insights, eventually leading to a strategic pivot towards U.S.-based suppliers. Her story is not just about product sourcing, but about understanding the intricacies of e-commerce from a seller's perspective, enabling her to connect deeply with other aspiring entrepreneurs in the industry. Forget traditional advertising methods—Gracey explains why she swerves around Amazon PPC, favoring the power of external traffic and influencer marketing to launch products organically. We dissect her strategies for breaking into saturated markets, utilizing influencers and deal sites to propel organic traffic and product visibility. With practical advice on setting lucrative discounts that draw customers while keeping profit margins healthy, Gracey provides a replicable blueprint for launching products without sacrificing profitability. Dive into the world of influencer marketing on Amazon as Gracey discusses the tools and platforms that make content creation and brand collaboration seamless. From Helium 10 Xray's influencer mode to utilizing other platforms, Gracey shares how repurposing content can maximize reach and revenue. Balancing the demands of being a creator and Amazon seller isn't easy, but with Gracey's insights on work-life dynamics and leveraging multiple platforms, listeners will gain valuable knowledge on how to thrive as both a creator and a seller. In episode 623 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Gracey's Amazon Selling Journey 06:59 - Organic Product Launch Strategies 08:53 - Uniqueness and Potential for Success 13:01 - Product Promotion and Brand Expansion 15:10 - Maximizing Influencer Income on Amazon Live and TikTok 18:10 - Best Helium 10 Tools For Amazon Sellers 25:53 - Alternative Revenue Streams for Creators 26:05 - Creator's Work-Life Balance and Platforms 28:48 - Daily Routine and Content Creation 34:10 - Influencer Tools for Amazon Success
This week, Lauren and Billy have singer, Gracey join their group chat. They share some juicy gossip about times she's ran into icons like Cynthia Erivo, Harry Styles and Elton John… and get excited over their recent cinema trips to see ‘Wicked'. Gracey also dives into how her career took off during 2020 lockdown, how she feels about writing break-up songs and which artists give her motivation and inspiration. Stream Gracey's new single ‘Back To Then' now.
A force in pop music, GRACEY has been in our years for almost a decade as a singer and songwriter. She has featured on releases with The Chainsmokers, Clean Bandit, Craig David, Jax Jones and KSI. In addition, she co-wrote 'PSYCHO' for Anne-Marie & Aitch which landed Top 5 in the UK singles chart, Jonas Blue and RAYE's platinum-selling ‘By Your Side' + others for Meghan Trainor, Rita Ora, Marshmello, Tiësto and more, earning her a nomination at the A&R awards for Songwriter of the Year 2023.Now an independent artist, she has delivered BANGERS in the form of 'Delirium' and 'Rhetorical Questions', before now serving up the slower, more reflective 'Back To Then', where she mourns the loss of a friendship following a breakup.GRACEY had a Top 10 UK hit single 'Don't Need Love' with 220 KID which was nominated for a BRIT Award for Best Single, previous UK arena tours with Anne-Marie and Tom Grennan, along with festivals like BBC Radio 1 Big Weekend, Reading & Leeds, Parklife, Latitude.Watch this episode on YouTube HEREFollow Ruairí Egan / Léim Thart HERE
Pat (Patrick) Gracey is a senior librarian at the Toronto Public Library where he is a children's services specialist, leading the team that selects new picture books for 17 downtown locations (!). In our interview, Pat talks about the magic inherent in picture books, and focuses on some of his favorite Canadian (and semi-Canadian) picture books, including The Log Driver's Waltz by Wade Hemsworth, Illustrations by Jennifer Phelan , Think Again by JonArno Lawson, Illustrated by Julie Morstad, Nana's Cold Day by Adwoa Badoe Pictures by Budshra Junaid, Down by Jim Long's Stage: Rhymes for Children and Young Fish by Al Pittman Illustrated by Pam Hall, Canada Counts (A Charles Pachter Counting Book), Canada in Words by Per-Henrik Gürth, The Night Gardner by The Fan Brothers (Terry and Eric), A Face is a Poem by Julie Morstad, Sleep Little Creep by David Quinn and Ashley Spires (illustrator), The Paper Boat by Thao Lam, and What Happened on Thursday by Ayo Oyeku, illustrated by Lydia Mba. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Pat (Patrick) Gracey is a senior librarian at the Toronto Public Library where he is a children's services specialist, leading the team that selects new picture books for 17 downtown locations (!). In our interview, Pat talks about the magic inherent in picture books, and focuses on some of his favorite Canadian (and semi-Canadian) picture books, including The Log Driver's Waltz by Wade Hemsworth, Illustrations by Jennifer Phelan , Think Again by JonArno Lawson, Illustrated by Julie Morstad, Nana's Cold Day by Adwoa Badoe Pictures by Budshra Junaid, Down by Jim Long's Stage: Rhymes for Children and Young Fish by Al Pittman Illustrated by Pam Hall, Canada Counts (A Charles Pachter Counting Book), Canada in Words by Per-Henrik Gürth, The Night Gardner by The Fan Brothers (Terry and Eric), A Face is a Poem by Julie Morstad, Sleep Little Creep by David Quinn and Ashley Spires (illustrator), The Paper Boat by Thao Lam, and What Happened on Thursday by Ayo Oyeku, illustrated by Lydia Mba. Learn more about your ad choices. Visit megaphone.fm/adchoices
Do you represent God well? John Mark explores God's final characteristic: jealous, like a passionate husband protecting his bride. As he tracks this theme throughout the Scriptures, he leaves us with a prophetic invitation to carry the name of Yahweh into every sphere of our lives.Key Scripture Passages: Exodus 34v6-14, Deuteronomy 28v1-10, Exodus 19v1-6, Leviticus 19v1-18, Exodus 20v1-7, Ezekiel 36v16-23This podcast and its episodes are paid for by The Circle, our community of monthly givers. Special thanks for this episode goes to: Gracey from Chicago, Illinois; Andrew from Madison, Wisconsin; Tracy from Cape Town, South Africa; Anders from Hood River, Oregon; and Chuck from Springfield, Illinois. Thank you all so much!If you'd like to pay it forward and contribute toward future resources, you can learn more at practicingtheway.org/give.
In this NGPF Podcast episode, Tim Ranzetta welcomes Abby and Katie, co-founders of ClassBank, to discuss their journey from teachers to tech entrepreneurs. They explore how ClassBank, a platform designed to simulate real-world financial scenarios, enhances financial literacy by integrating a digital classroom economy. The co-founders share insights on the evolution of their product, its impact on students' financial understanding, and their future plans to expand and adapt their offerings based on educator feedback.
The 2024-2025 ISU Grand Prix Series starts Oct. 18 with Skate America in Allen, Texas. Elyce Lin-Gracey will make her Grand Prix debut at Skate America. She joined Daphne and Gina to talk about her season so far and her goals for this season and beyond.----------------------------------------------------------------------------------------------------This Week in Skating is hosted by Gina Capellazzi, Daphne Backman and Matteo Morelli is a cooperative project between Figure Skaters Online and Ice-dance.com. New episodes are available every Tuesday.Website: https://www.thisweekinskating.comEmail: thisweekinskating@gmail.comFacebook: https://www.facebook.com/thisweekinskatingTwitter: https://www.twitter.com/thiswkinskatingInstagram: https://www.instagram.com/thisweekinskatingThread: https://www.threads.net/@thisweekinskatingPatreon: patreon.com/ThisWeekinSkatingSupport this podcast at — https://redcircle.com/this-week-in-skating-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today's podcast begins with host Mike Slater reviewing some truly excellent numbers related to Republican voter registration numbers. Things are trending in the right direction, baby! Also, included is Mike's truly genius analysis of Vice President Kamala Harris's appearance on the "Call Her Daddy" podcast. You won't want to miss his dissection of Harris's brilliant points!Following the opener, Slater welcomes the mayor of Huntington Beach, California, Gracey Van Der Mark, onto the show to talk about how her city has tried DESPERATELY to enact common sense rules regarding voter ID when voted and why her state's government. under Gavin Newsom, has repeatedly threatened them for this and actually signed legislation to make it all illegal. Truly chilling stuff that all Americans should know about!
Welcome to Season 4, Episode 41! We have two guests today… award-winning author Kyo Maclear and award-winning illustrator Gracey Zhang. Their latest collaboration is the whimsical picture book Noodles on a Bicycle published by Penguin Random House Children's. It was released on August 27, 2024, so you can go out and get it now. It's a great book that provides a historical snapshot into Tokyo's bicycle food delivery people, or demae who were amazingly skilled at balancing a tower of hot noodle soup bowls on their shoulders while steering their bicycle through the crowded city streets. Based on memories from Kyo's childhood, the book is the perfect pairing of poetic words and detailed, captivating illustrations. In our conversation, Kyo and Gracey meet for the first time and share about their careers, their latest collaboration, what they enjoy about working with each other, and so much more. For more on Kyo Maclear, visit her children's book site, non-children's site, and instagram @kyomaclear. You can see more of Gracey Zhang's work on her website or instagram @graceyyz. If you like what we do, please share, follow, and like us in your podcast directory of choice or on Instagram @AAHistory101. For previous episodes and resources, please visit our site at https://asianamericanhistory101.libsyn.com or social media links at http://castpie.com/AAHistory101. If you have any questions, comments or suggestions, email us at info@aahistory101.com.
Send us a textJoin hosts Alex Sarlin and Ben Kornell as they explore the latest developments in education technology, from AI breakthroughs to new VC investments and edtech reports.✨ Episode Highlights:[00:03:16]
Welcome to the eCommerce Lab Podcast! We're excited to present a special episode with Gracey Ryback, an authority on Amazon Influencer Marketing and the mastermind behind DealCheats! Join us as we delve deeper into “The Power of Influencer Marketing to Amplify Your Brands.” In this fascinating interview, Gracey will share her deep knowledge on how influencer marketing can transform and scale your brand in today's competitive landscape.From effective strategies to inspiring case studies, you'll discover how to identify and collaborate with the right influencers to maximize the reach and relevance of your message. Plus, you'll gain actionable insights on how to build strong, authentic relationships with influencers, leveraging their credibility and audience connection to drive customer growth and loyalty.Don't miss this unique opportunity to learn from a true pioneer in the field. Prepare your questions and join the conversation to discover proven strategies that can take your digital marketing to the next level.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
Continuing their discussion on the album "Throwing Copper" by Live, Somewhere in Time welcomes Chad Gracey, drummer and one of the founding members of Live. Chad does a deep dive into the history of the band, what it was like seeing the band blow up when the song Lightening Crashes was released, and the state of the band now. Somewhere in Time appreciates Chad taking the time out to join them for this episode! Visit Somewhere in Time's Website: https://somewhereintimepodcast.com Follow Somewhere in Time Podcast on Social Media: www.facebook.com/somewhereintimepodcast www.twitter.com/SITMusicPodcast www.instagram.com/somewhereintimepodcast TikTok - Somewhere in Time Podcast
Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals. In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities. As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon. In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss: 07:44 - How To Find Good Deals On Amazon 10:52 - Sourcing Deals Online for Savings 14:45 - Building Audience Engagement Beyond Social Platforms 18:31 - Changing Perceptions of Career Choices 25:59 - Creating Engaging and Efficient TikTok Videos 27:29 - Importance of TikTok Video Hooks 33:21 - Love for Work and Growth 34:35 - Amazon Community Involvement and Future Plans 41:11 - Helium 10 Elite Membership Benefits 42:47 - Influencer Marketing and Live Streaming 44:53 - Building Loyalty Through Consistent Live Streaming 47:53 - Influencer Brand Relationships and Expectations 49:42 - Navigating The TikTok Creator Studio 55:07 - Managing Brand Expectations for Virality 58:00 - Kevin King's Words Of Wisdom
Guest IntroductionGracey is an Amazon Influencer & content creator who specializes in bringing the best deals & Amazon finds to her community of over a million followers across Tik Tok and 6+ additional platforms. She will show you why influencer marketing is the next vital step for your brand and the secrets to succeed with it on Tik Tok and Amazon Live. In her first year, she has driven over seven figures of revenue and helped many brands selling on Amazon boost sales, increase long-term keyword ranking, drive brand awareness, and go viral. She also live streams for Amazon as an A-List Amazon Live Creator and is often featured on the Amazon.com home & deals page. Highlight Bullets> Here's a glimpse of what you would learn…. Importance of influencer marketing for brands on AmazonLandscape of Amazon in 2024Strategies for leveraging affiliate platformsBuilding long-term relationships with influencersRole of influencer marketing in helping consumers make purchasing decisionsLow-hanging fruit and best levers for seven-figure brand ownersCreating brand ambassador partnershipsUse of creative briefs for influencersInfluencer outreach on TikTok ShopImportance of commission rates and dollar amounts in influencer marketingIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.Here are the 3 action items that Josh identified from this episode:Action Item #1: Gracey advised brands to vet influencers based on content quality and engagement rate, and to utilize TikTok's messaging platform for targeted outreach campaigns.Action Item #2: Gracey highlighted the lack of trust associated with TikTok Shop and its influence on Amazon sales. Discoveries made on TikTok often translate into increased sales on Amazon, illustrating the interconnectedness of these platforms.Action Item #3: Gracey emphasized the growing preference for commission-based collaborations and the positive impact of providing free samples to influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaLogieArcher AffiliatesBreaking the Habit of Being Yourself by Joe DispenzaNotionSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Gracey Ryback, an Amazon influencer and a marketing expert, and she is going to be talking about why influencer marketing is the next vital step to help your brand succeed. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Gracey, I started my business back in 2015 and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money from my own personal bank account because of cash flow constraints and actually pay payroll. I also stressed about whether our brand could survive when Covid hit, and we saw a 90% reduction in revenue overnight.Josh (00:01:02) - I remember wishing for a mentor who could guide me through the maze of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. That's why I've decided to offer one on one coaching and consulting, where I share the nitty gritty cash flow frameworks, the sa...
Stacey Karlis is the owner of Gracey's Flower Farm. She grows flowers for her lovely customers as well as many amazing florists in the Spokane/Coeur d'Alene area. Located in the rolling wheat fields of The Palouse, she specializes in beautiful, locally sourced garden style arrangements. As a child, she fondly remembers her mother, aunts, and grandmothers cultivating flowers, but it was her time with Grandma Shields that left a lasting impression.Back at her grandma's house, the "weeds" would find a new life in her best vase, forming a bouquet crafted with love. Now, blessed with a flower farm located in the rolling hills of the Palouse, just south of Spokane, Washington, this farm has become her happy place. Together with her husband and four daughters, they've created a haven that includes a menagerie of farm critters.
Join us every week!We talk passionately about the ever changing real estate market!It's House Talk with a Happy Ending!www.jointhebrokerage.comMusic by:9-5 - Dolly PartonBowling Green - Everly BrothersBreak It To Me Gently - Brenda LeeWhite Lightening - George JonesThe Drop - Dimitri VegasWith Me - Marc Benjamin, DaecolmLonely Hart - Jax Jones, Martin Solveig, Gracey, EuropaGood Day - Nappy RootsFind more episodes on:www.pattysplayhouse.comIf you want to search for a home in Tallahassee, www.PattyandScott.comPatty's Playhouse we talk about real estate and life in the small southern town.The conversations are consumer driven inviting entrepreneurs, real estate professionals and interesting people who make up our world of real estate. We talk real estate with some interesting and fun facts... Its like house porn! We talk lifestyle, staging tips, home buying selling and investing... all with a happy ending...House Talk with a Happy Ending... Each & Every Time! Get bonus content on Patreon Become a member at https://plus.acast.com/s/pattysplayhouse https://plus.acast.com/s/pattysplayhouse. Hosted on Acast. See acast.com/privacy for more information.
Today we're delighted to be joined for a 'Pizza Special' by James & Grace from the award winning 'Gracey's', who've quickly become one of the top 3 pizza places in the country alongside Crisp W1 & Vincenzos. We hear about their incredible rise to fame; from doing a pop up post lockdown to now servicing customers who've flown all the way from; Asia, America and even Australia just to try their New Haven inspired pizzas. We hear about why everyone has seemingly become obsessed with pizza, the secrets to a great dough, what toppings should never be on pizzas, several nightmare days they've encountered along the way & what defines 'London Pizza'. We also hear about James incredible previous career working at some of London's finest institutions including; The Canton Arms, Camberwell Arms, Hope & Anchor and his rock n roll days working under Jackson Boxer at Brunswick House. ---------- If you enjoyed this episode please leave us a 5 star rating and a comment and make sure that you're subscribed for future episodes.
Last time we spoke about the remarkable success of Operation Reckless and Persecution. Colonel Oliver Newman led the drive towards Hollandia's airfields, encountering scattered opposition and discovering large undefended Japanese supply dumps. General MacArthur was forced to postpone future plans until May 21st. Meanwhile, Allied submarine interceptions disrupted IJN troop movements, and Task Force 58's airstrikes neutralized Truk. Within Burma, General Stilwell's offensive faced challenges from Japanese resistance and heavy monsoon rains. Despite setbacks, the 22nd Division aimed to capture Inkangahtawng while Chinese forces engaged the enemy along various fronts. Chindits continued Operation Thursday, facing logistical hurdles and Japanese attacks. Colonel Kinnison's Marauders encountered strong resistance near Tingkrukawng, while Colonel Hunter's force successfully surprised the Japanese at Myitkyina. This episode is the Japanese Defeat at Imphal and Kohima Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945. We are jumping right back into the heat of General Mutaguchi's insane Operation U-Go. Poor General Yamauchi after suffering a devastating defeat at Nungshigum, was now facing allied tanks he simply had no answer for. Yamauchi ordered his men to dig in around Sendgmai and Kanglatongbi, basically so they would at least be hung around the Kohima-Imphal road. The allies answer to this was 6000 sorties, dropping 1000 bombs in the sector. It was a tremendous amount of damage, but the Japanese did benefit from bunkers. Yamauchi's 15th Division due north of Imphal were now being contained successfully, allowing General Briggs and Roberts to initiate their own counter offensives by the end of April. Simultaneously the 33rd Division was struggling to advance upon Bishenpur and the Shenam Saddle; over at Kohima, General Sato's 31st Division was reluctantly falling onto the defensive as the looming threat of a full British-Indian counteroffensive was dawning upon them. Imphal was still facing a grave threat from the Japanese along the Tiddim Road. Mutaguchi was personally directing the 33rd Divisions actions around Bishenpur at this time. Mutaguchi planned a three-pronged attack, one prong along the Tiddim Road, another down south from the Silchar Track by the 215th Regiment and a lastly from the north by the 214th Regiment. For the assault the 33rd Division received reinforcements in the form of the 14th Tank Regiment; the 2nd Battalion, 18th Heavy Field Artillery Regiment; and the 1st Anti-Tank Battalion from the Yamamoto Detachment. In late May they would also be receiving the 151st regiment and the 14th Tank regiment, amongst other units. This of course meant other units like the Yamamoto Detachment were being deprived of men, thus they in turn would be reinforced. The Yamamoto Detachment received the 2nd battalion, 51st regiment who were previously engaged with the Chindits at Indaw. They would arrive at Kampang after the fall of Crete West. Now in preparation for Mutaguchis renewed offensive the IJA would be tossing aircraft against the Gun Box in Bsihenpur. The Japanese Army Air Force made four air raids on the Gun Box position in Bishenpur in the first ten days of May. There was good reason for this, for at Gun Box the 32nd Indian Brigade had concentrated its artillery support. This included four 3.7in. howitzers, eight 25-pdrs, six 6-pdrs and three A/A guns. From here the guns were able to support the infantry's actions both on and around the Silchar Track, as well as the villages on the Tiddim Road such as Potsangbam. The Japanese heavy field artillery was at Khoirentak. The 215th regiment meanwhile performed some preliminary attacks against the positions at Ngarangial. Attacks began in early May against positions between Wireless Hill and Ngarangial, with two battalions attacking from the north and one from the south. The enemy, in strong positions, withstood a series of attacks which continued until the middle of May. While Mutaguchi waited for reinforcements to arrive so he could renew his southern offensive, Generals Yamamoto and Gracey were slugging it out for control over Crete West. The extremely exhausted 3rd battalion, 213 Regiment finally made a break through against the Lynch Pimple on the 8th, forcing the 80th Brigade to evacuate Crete West two days later. On the night of the 10th, Yamamoto launched his first attacks against Scraggy Hill, which was extensively shelled, followed by a massive infantry assault: in classic style, wave upon wave of Japanese soldiers crashed on Scraggy, overwhelming its forward defenses. A point was finally reached in the night when the British battalion commander on Scraggy felt that the hill would fall unless supporting artillery fire was directed on his own positions. This was called in and the Japanese advance finally halted on the morning of 11th. But parts of Scraggy were now under the control of Yamamoto Force, which dug in. General Scoones reacted by relieving the exhausted 20th Division with the fresher 23rd Division of General Roberts. The new arrivals were shocked to see the conditions on the forward positions of the Shenam Saddle. Scraggy stood out. The Japanese were on part of the hill, while the rest of it was under British control. Trenches and bunkers covered the feature; in places, mere meters separated the two sides' front trenches. Bits of body parts of soldiers lay everywhere and a terrible stench covered the hillside. Now Cowan was planning a counter to Mutaguchis incoming offensive. He planned for an anvil and hammer maneuver; the hammer would be the 63rd Indian Brigade recently relieved from Sekmai in the first week of May by the 89th Indian Brigade. They would push down from Bishenpur towards Potsangbam, Ningthoukhong and even further south while the 48th Brigade established a roadblock on the Tiddim Road around Torbung, deep behind enemy lines. Cowan hoped to crush the 33rd Division along the road between his hammer and anvil while also cutting off the incoming Japanese reinforcements. Thus Brigadier Ronald Cameron's 48th Brigade stealthily advanced south along the eastern shore of Lake Loktak, crossed the Manipur River at Shuganu. It was a long grueling march. Simultaneously, Brigadier Guy Burton's 63rd Brigade advanced south against Potsangbam on the 10th. In their frustrated push southwards on the Tiddim Road, Burton's men had to deal first with the determined Japanese defense of Potsangbam. Burton took over on the 9th from Mackenzie's 32nd Indian Brigade, which had gained a foothold in the village the day before and was now to give its full attention to the Silchar Track. The 63rd Indian Brigade put in a first attack on Potsangbam on 10th. This involved two Gurkha battalions, each supported by a troop of tanks from the 3rd Carabiniers. The area they targeted was the main part of the village east of the Tiddim Road. The initial full frontal attacks failed to make much progress. Burton then changed tack against the Japanese, who had withdrawn to their main defenses south of the Potsangbam turel. He called for a heavy artillery bombardment from the same direction as before in the northern half of Potsangbam to make it appear that he was repeating the previous line of attack. Except this time he instructed one of his battalions to pass secretly behind the other and make for the area to the immediate east of the road. The move worked and the road through the village and its immediate vicinity were captured by the 15th. The Tiddim Road through Potsangbam was now open, although the Japanese still held on in parts of the village. But it had all taken much longer than expected. While the anvil at Torbung was about to be put in place, the hammer had only inched forward. After a long and difficult march, the brigade arrived near Torbung in mid-May. The roadblock was set up on 17th where three nullahs crossed the road near Milestone 33. To the east were several low-lying hills where brigade headquarters was established, centered on one called Point 3404. The sluggish Khuga River flowed between the hills and the road. In the Torbung sector, the Americas surprised Lt. Colonel Matsuki of the 33rd Supply Regiment, who was given the mission of reopening the line of communications using whatever troops were available in the immediate area. A composite company from the 33rd Supply Regiment, which had been deployed in the Mountainous area west of Churachandpur, held Hill 4358 against several enemy attacks. On the night of 17th, approximately 100 men of the 33rd Supply Regiment were gathered from rear elements to make the first attack on the roadblock. The attacking group was mounted on trucks and the leaders miscalculating the location of the enemy position drove squarely up to the roadblock and the entire attacking unit was virtually annihilated. Mutaguchi reacted furiously to this by unleashing artillery fire upon Point 3404 and the roadblock from the surrounding hills. Cameron's guns responded with retaliatory fire. Simultaneously Mutaguchi tossed his 1st battalion, 67th regiment against the Torbung roadblock, but Cameron's men held on inflicting tremendous casualties against the Japanese. Meanwhile Burton unleashed an attack against the hills immediately west of the road in the hopes of cutting off the supply line of the 214th and 215th Regiments. The 63rd rigade set off on 18th; the next day it had captured the villages of Tokpa Khul and Kha Aimol, and near them Three Pimple Hill and OP Hill respectively. This directly threatened the 33rd Divisions HQ at Laimanai. Mutaguchi reacted by abandoning the assaults from the west and south, and redirected the 215th Regiment to deal with Burton's 63rd division. All three of Sasahara's battalions were thrown into the counterattack, the first of which went in on the 20th. Another major assault was made two days later; both were driven off. The Japanese lost over 110 men. But they persisted and put in further attacks over the next week, frustrating any further movement southwards for the 63rd Indian Brigade. The Japanese failed to clear Burton's position, their relentless attacks would completely pin down the 63rd Brigade, thus preventing any further movement southwards. Now at this point the 32nd Brigade had managed to recapture Wireless Hill, prompting Mutaguchi to abandon Potsangbam by the 24th. The 4th Independent Engineer Regiment and 2nd battalion, 213th Regiment fell back to Ningthoukhong. Mutaguchi then tossed another battalion to help out in the attack against Burton's 63rd division. Without further support of the hammer, Cameron's anvil force had to repel a coordinated tank-infantry attack on the 21st and again on the 23rd. The 2nd Battalion, 154th Infantry Regiment and a composite company from the 14th Tank Regiment attacked on the 21st and again on the 23rd but were not only unsuccessful in dislodging the enemy, but also suffered extremely heavy losses. Two tanks were destroyed during these attacks. Though the anvil held firm, Burton's failed attempts to continue the push south would ultimately force Cameron to abandon the roadblock and head back. On May 24th, the 48th Brigade was fighting through Bishenpur heading up the road finally linking up with the other brigade around Potsangbam. Thus the Torbung roadblock was an enormous success for Cowan, his men had inflicted 500 casualties and disrupted Mutaguchi's plan completely. Now Mutaguchi chose to go ahead with only part of his original plan, the attack from the north that would be carried out by Colonel Sakuma Takayoshi's 214th regiment. To oversee the Bishenpur offensive, Major-General Tanaka Nobuo was appointed in command of the 33rd Division. Leaving Bungte on the night of the 19th, Sakuma's 1st battalion advanced south to attack Bishenpur from the north, while the 2nd battalion moved north from Wainen and attacked Hill 2926. Yet as they tried to storm Point 2926, they were beaten off by a platoon of the 7/10th Baluchs. Failing to take the peak, they captured the southern part of the feature and parts of the adjacent Maibam village. The 1st battalion proceeded with their assault against Bishenpur targeting the area at the northern end of the village, near the junction between the Tiddim Road and the Silchar Track. This is also the area where the Gun Box was. Once they had managed to infiltrate the road junction area, however, the Japanese were repeatedly counter-attacked in the next few days, British tanks firing on their positions at close range. Without any anti-tank guns and the British tanks firing on their positions at close range, they were ultimately wiped out. Back over with the 2nd Battalion, they had successfully captured Maibam village and Hill 2926, very close to Cowan's headquarters, so the British would have to direct several reinforcements to lay siege on these enemy positions. Early on the 26th, Sakuma directed a composite company to launch a last charge on Bishenpur from the north, but this attack would also end in failure. Cowan then directed the brigade-strength Woodforce to evict the Japanese from Hill 2926. Woodforce consisted of the 50th Indian Parachute Brigade's HQ, commanded by Brigadier Woods and was a composite force of tanks, artillery, sappers and infantry. Taking over the front on the 26th, Woodforce mounted robust counter-attacks over the next two days, finally overcoming all opposition and recapturing the hill and Maibam by the 29th. With most of the 33rd Division fighting to reopen the Tiddim road at Torbung, Sakuma's 214th Regiment was left to extricate itself as best it could. But the fall of the Torbung roadblock on the 24th also allowed Mutaguchi's reinforcements to finally reinforce Ningthoukong in preparation for an attack on Potsangbam. At this point, the balance of power had shifted very definitely to the allies. Sakuma's early success at Hill 2926 was the closest any Japanese would get to Imphal from the south. Meanwhile General Yamamoto's attacks against the Shenam Saddle resumed on the 20th, with his men rushing the crest of Scraggy in waves throwing gelignite bombs and grenades, but ultimately getting pushed back each time. Meanwhile the 2nd battalion, 51st regiment and 1st battalion, 60th regiment began an attack against Gibraltar, a very steep hill along the saddle. Their initial attacks were repelled easily, but on the night of the 23rd they managed to gain a foothold on Gibraltar's crest and this in effect cut off the 37th Indian brigade at Malta and Scraggy. With the Fourteenth Army units on Malta and Scraggy cut off, the fate of the entire Shenam Saddle now hung in the balance, but the very next day the hill was recovered by a counter-attack led by the 5/6th Rajputana Rifles and 3/10th Gurkha Rifles. Gibraltar would be the farthest the Japanese would be able to advance on the Shenam Saddle and the closest they came to breaking through; and from then on, a stalemate developed with neither side making any important moves. After the Japanese had been evicted from Gibraltar on the 24th, they did not follow up with another major attempt to push through the Shenam Saddle for a fortnight. But there was never really a quiet moment on these heights. Sniper fire was ever-present, as was the booming of artillery guns. The situation was the worst on Scraggy, where both sides continued to maintain their respective positions. The British and Indian units here would be fired on from Nippon Hill, besides being subjected to rifle fire, mortaring and grenade attacks from Scraggy itself. To the north, General Brigg's resumed his counteroffensive against Molvom, tossing his 9th Brigade into a series of attacks against the Japanese held Hump. The infantry put in several attacks against the Hump, suffering increasing casualties. The men of the 3/14th Punjabis attacked Hump at least half a dozen times that month. Despite it all, the Japanese were still found in their bunkers at the end of May. Sited on the reverse slopes of Hump, their bunkers were difficult to target by guns firing from the other side. Even when they were hit, they were so solidly built that they suffered little damage. The defenders of Hump would wait until the 3/14th Punjabis neared the crest; they would then let loose a barrage of machine-gun fire and grenade attacks. Attack after attack had to be called off in the face of such furious resistance. Though heavy artillery and mortar fire and repeated air strikes were called in on it, the tenacious Japanese defenders would successfully repel all British-Indian attacks throughout early May. On the other side, realizing the vital need for artillery support, General Yamauchi decided to bring to the front the field guns that had been left east of the Chindwin River. He also was reinforced with the 2nd Battalion, 67th Regiment, which would seize Lamu on May 10th, securing the rear of the 15th Division. On the 15th, thanks to the timely arrival of the 89th and 123rd Brigades, Briggs was able to renew his assaults in front of Sekmai with greater intensity, finally clearing Kanglatongbi and the hills to the immediate east six days later. Colonel Matsumura responded by creating new defensive positions around Modbung. As the month came to a close, Briggs decided to concentrate both his division's brigades on the Imphal–Kohima Road. The 9th Indian Brigade was to be brought on to the road, swapping places with the 89th Indian Brigade, which would move to the Iril River Valley. The opening of the Imphal–Kohima Road was a far greater priority than clearing the Mapao– Molvom Range. The Japanese defenders of the latter would be left where they had hung on for weeks. In any case, the opening of the road was likely to encourage them much more to leave than any direct attacks on their positions. On May 15th Yamauchi was relieved of his command. Yamauchi had really drawn the short end of the straw. As he admitted at the time, his men simply had no answer to the British tanks. His men had thrown themselves into the jungle as lightly as possible in order to strike Imphal quickly, so they did not have effective anti-tank weapons. Ymauchi's division was always the Japanese weak spot, but they valiantly had refused to lift their roadblock at Kanglatongbi. As a last desperate throw, Yamauchi had ordered the use of poison gas. Yamauchi was also a man who understood how strong the allies were, especially America. Unlike the xenophobic and ignorant Tojo and Mutaguchi, Yamauchi had spent time in the USA and this led him to be quite pessimistic. Regardless, without anti-tank weapons it was quite hopeless. Yamauchi was carried from the battlefield on a litter and would later die in a hospital in Maymyo. Back over at Kohima, Generals Stopford and Grover were continuing their counteroffensive. Brigadiers 4th Brigade were occupying Oaks Hill when on May 1st, they began to descend during The Royal Scots stopped their advance and reoccupied Oaks Hill, the brigade artillery back in Jotsoma was on standby to pound any Japanese positions the Norfolks, who were pressing on down the ridge, encountered. The Japanese, alert now to the dangerous presence of enemy troops above them, moved up against Oaks Hill and fought hard to expel the Royal Scots during that first night, with no success. The morning that followed a night of screaming, fear-inducing attacks found the jungle undergrowth littered with Japanese bodies. It was usual practice for the Japanese to take away their dead and wounded, but on this occasion there were too few Japanese survivors for the task. As the Royal Scots repelled numerous enemy counterattacks, the Norfolks were continuing their descent towards the GPT ridge. On May 4th, the Norfolks found themselves in a good position to assault the crests of the ridge. They stormed up catching the Japanese by surprise, managing to seize numerous bunkers. At the same time, the 161st Brigade was able to seize the area southeast of Two Tree Hill, but the Japanese had a complex bunker system there preventing them from linking Jotsoma with Pulebadze. The bunker complex on GPT Ridge was much more substantial than the British had expected, with literally dozens of small, carefully sited bunkers littering the entire area with interlocking arcs of fire, while the entire position was also covered by Japanese machine guns further to the east on the Aradura Spur. No sooner would one be discovered and attacked, than another would open up against the attackers from somewhere else. Until the entirety of GPT Ridge was cleared, Goschen's brigade could not enjoy the shortcut through to Jotsoma via Two Tree Hill; the road to Imphal remained in Japanese hands and their machine guns continued to spray fire on 6th Brigade's exposed right flank. Within the center the 6th Brigade was attacking Kuki Piquet and FSD Hill. While the attack against Kuki Piquet was not seeing much progress, they did gain a toehold atop FSD Hill. Further north, the 5th Brigade were able to bypass the 138th regiments position on Merema Ridge. They managed to secure a small part of Naga Village by the end of the day. Being close in proximity to General Sato's HQ, the response from the Japanese was a series of fierce counterattacks. THe 33rd battalion, 14th regiment stormed the Cameron Highlanders who did not have time to consolidate their success by digging in, and heavy Japanese mortar fire at daylight forced the Jocks back to the western edge of the hill. Here Hawkins had them dig to secure the ground that had been seized and the Worcesters, who had protected the flanks of the night advance, were called up to help build a defensive position able to resist counterattack. The rain was by now constant. Everyone was drenched to the skin. The next morning the Japanese Air Force made one of their occasional forays into the deep valley that flowed out of the Kohima Ridge westward, but to limited effect. Meanwhile Brigadier Frederick Loftus-Tottenham's newly arrived 33rd Brigade was in the process of reinforcing the exhausted 6th Brigade at Kohima Ridge, with preparations being made for a renewed general counteroffensive. Meanwhile, over on Pulebadze on the 6th, B Company of the Norfolks, commanded by Captain Jack Randle, was ordered to seize the remaining part of the bunker position at the bottom of GPT Ridge, while the 4/lst Gurkhas of , assisting the breakthrough in the center against Kohima Ridge and Jail Hill, were to attack the lower, western slopes of GPT Ridge. In these attacks the Norfolks were to seize the remaining Japanese bunkers but at high cost, in which Capt. Randle was awarded the posthumous VC. The Norfolks remained in the positions they had seized and, after a night of heavy rain, a further attempt to attack the remaining Japanese positions was made at first light on the morning of 7 May by the 4/lst Gurkhas and the Royal Scots. It was important that this operation was successful, as at 10.30am an attempt was to be made by the 1st Queen's - part of 33rd Indian Brigade, who had arrived at Kohima exhausted and malaria-ridden from Arakan the day before - on Jail Hill. If the machine-gun nests on GPT Ridge could be wiped out before the Queen's attacked they would enjoy a much higher chance of success. The only result of this failed assault would be the death of Brigadier Goschen, shot by snipers. The Queen's, aware that 4th Brigade had not managed to secure GPT Ridge, nevertheless went in against Jail Hill as planned and were slaughtered. In retrospect the attack was premature, but Stopford continued to demand speed to remove the Japanese stranglehold on Kohima in order to relieve beleaguered Imphal. There was a belief in some higher quarters - held in particular by those whose only experience of the terrain came from reading a map in the comfort of a headquarters tent in the rear - that 2nd Division's offensive lacked pace. These accusations were preposterous to the hard-pressed men on the ground. It was impossible for commanders and staff officers in the rear who could not see the ground to understand how a small piece of jungle-topped hillside could absorb the best part of a brigade; how a small group of well-sited bunkers could hold up an advance until every single one - together with every single occupant - had been systematically destroyed; how only medium artillery could penetrate the roof of a Japanese trench; how only direct and short-range sniping by Lee/Grant tanks was guaranteed to defeat a Japanese bunker; how the desperate terrain, incessant rain and humidity led even the fittest men to tire quickly and what an extraordinarily determined opponent they faced. With few exceptions, the Japanese gave in only when they were dead. Every conscious man who could lift a weapon fought until he collapsed. Due to these defeats, the British-Indian morale plummeted, even though Sato's men were also facing a serious supply problem that was further weakening them with each passing day. Nevertheless, the Japanese continued a brave defense under heavy artillery, mortar and aerial bombardment. Sato's defensive technique, while it was not going to enable him to break through Kohima by dint of offensive action, was designed to do the next best thing: to draw the enemy onto defences of great complexity and depth and to break them there, both physically and morally. In so doing his troops had to withstand the sort of conditions few other soldiers in history could have survived. They did so, and very nearly succeeded in persuading Stopford that battering through Kohima was an impossible task. Between the 4th and the 'Black 7th', for instance, the 38 3.7in. mountain guns dug in around Jotsoma fired over 3,000 rounds, the 48 25-pdrs fired over 7,000 rounds and the big 5.5in. guns of the medium artillery fired more than 1,500 shells at the Japanese positions, not to mention the almost continuous salvoes from the 3in. mortars of the infantry battalions and the constant strafing and bombing by Hurricanes and Vengeance dive-bombers. For the next few days, General Stopford's brigades were slowly reducing the Japanese defenses. British progress, though slow, remained sure, even though it seemed to the troops on the ground as if this battle would go on for ever. 4th Brigade cleared GPT Ridge on 11 May, by which time further costly attacks by the British 6th and 33rd Indian Brigades had finally forced the Japanese to relinquish their hold on Pimple, FSD and Jail hills, the latter of which was captured by the Queen's and C Company, 4/lst Gurkha Rifles. The tide was slowly - and painfully - beginning to turn. On the days that followed, the positions seized on 11 and 12 May were carefully consolidated, the remaining Japanese being exterminated one by one, sniper by sniper and gun by gun. The Berkshires cleared FSD Hill on 12 May, discovering that the Japanese had honeycombed the hill with tunnels, creating an elaborate underground fortress that included a battalion headquarters, repair shop, ammunition storage dump and hospital. Those Japanese bunkers on the western edge of the ridge that remained out of reach of the British artillery could now be engaged directly and at pointblank range by the Lee/Grants, trundling up the road that divides DIS and Jail hills. They did so to the cheers of the British and Indian infantry, who found themselves hugging the ground as the 75mm smashed the enemy foxholes only metres from them, the ground shaking and the shockwave of the blast sucking out their breath and showering them with dirt and debris. The capture of the southern part of Kohima Ridge a full 37 days after the arrival of Sato's units would force the Japanese to retreat to a secondary defensive line north of Aradura. On the 15th, patrols of the 5th Brigade advanced down from Naga Hill, securing Treasury Hill before meeting up with the exhausted victors of Kohima Ridge who were advancing along the Imphal road. Yet that is all for the India front, as we now need to jump back over to check out what is going on with Operation Ichi-Go. After the fall of Xuchang, General Uchiyama dispatched some units south to attack Luohe, while the bulk of his 12th Army advanced north to capture Luoyang and hopefully annihilate General Enbo's 31st Army Group. On May 2nd, General Uchiyama dispatched the 110th Division against Dengfeng, the 62nd Division against Yuzhou and the bulk of his 37th Division, 3rd armored division and 4th cavalry Brigade against Jia and Ruzhou. On 2nd, the 4th Cavalry Brigade defeated the enemy force in the sector southwest of Yingchiaochen and, on the 4th, advanced to the sector northwest of Linju. The 3rd Armored Division routed the retreating enemy heading west and, on the 4th, mopped up the enemy in the vicinity of Linju. Also on the 4th, the 37th Division arrived at Linju. On the same day, the 7th Independent Mixed Brigade occupied Hsiangcheng. on the 3rd the 62nd defeated the 29th Army at Yuzhou while the 3rd Armored Division and the 4th Cavalry Brigade pursued the retreating Chinese towards Ruzhou. On the 4th, Uchiyama's main forces were able to capture Ruzhou and the 110th Division managed to dislodge the 13th Army's position east of Dengfeng. After this Uchiyama's main forces enveloped the area, annihilating the 13th and 29th Armies at Dengfeng while the 62nd and 110th Divisions made a frontal assault of the city. Alongside this the 7th Independent Mixed Brigade attacked the enemy near Likouzhen. Yet before Uchiyama's men could complete the envelopment, General Enbo's men pulled out towards Tangjiezhen and Changshuixiang around midnight on the 5th. On the 7th, the 37th Division and 7th Brigade managed to envelop Tangjiezhen, and with air support inflicted heavy casualties on the outflanked defenders. Simultaneously, the 27th Division captured Luohe and Suipin. General Yokoyama had dispatched the 11th Independent Brigade to aid Uchiyamas men from the south, facing little resistance as they captured Queshan and Zhumadian before linking up with the 27th Division on the 11th. On the other side, General Jiang Dingwen's 1st War Area Army was regrouping the bulk of its forces along the Luoyang-Yiyang line. General Okamura Ysuji ordered the 12th Army to advance upon Luoyang while Lt General Yoshimoto Teiichi's 1st Army crossed the Yellow River to try and cut off the Chinese retreat at Xin'An and Xiashichiang. Having defeated the enemy in the sector southwest of Dengfeng, the 12th Army continued to keep the enemy in the Loyang area under strict observation while, at the same time, it ordered the 110th Division to pursue the enemy toward Iyang, the 62nd Division to pursue them toward Pingteng, the main force of the 3rd Armored Division toward Iyang and Hsinan and the 4th Cavalry Brigade to the western sector of Pingteng. Okamura dispatched his reserve 63rd Division led by Lt General Nozoe Masanori to try and break through at Sishuizhen so they could join the attack upon Luoyang. They were successful and in the process, defeated the 177th Division and managed to reach the northeastern sector of Luoyang by the 12th. With assistance from the 59th Brigade coming from the west, Nozoe captured Xin'an by the 14th. The 62nd Division and the 4th Cavalry Brigade captured Pingdengxiang on the 13th and part of the 110th Division captured Yiyang on the 14th. Most of the 110th Division, however, moved to Lungmenchieh below Luoyang. The 3rd Armored Division also reached the area southwest of Lungmenchieh at this point. The 37th Division, meanwhile, was directed to move towards Sunghsien. These actions effectively enveloped Luoyang as Uchiyama had his 110th Division advance through the Luohe River Valley; Yoshimoto's men advance to Sanmenxia which would fall by the 18th. The 37th Division captured Song alongside the aidromes at Luoning and Lushi by the 20th. But the main effort would be made by the 63rd Division assisted by elements o the 110th Division who launched the assault against Luoyang, being defended by the 36th Army Group. On the 19th, the 63rd Division initiated its attack against enemy positions on the outskirts of Loyang, however, the enemy positions were so strong that the battle situation did not progress as planned. As a result of this the North China Area Army ordered the 12th Army to place the main force of the 3rd Armored Division and 4th Cavalry Brigade together with part of the 110th Division under the command of the 63rd Division commander. At the same time, the 63rd Division was ordered to defend the railway east of Mienchih. At 1pm on the 23rd, the 12th Army dispatched the 63rd Division to attack Luoyang Castle from the north and northeastern fronts of Luoyang to the northeastern corner of the castle while the 3rd Armored Division was to attack the castle from the western front toward the northwestern corner of the castle. The Army also directed the Cavalry Brigade to capture and destroy the enemy which it was expected would flee to the south at the line of the Lo Ho. On the 24th, the Army-called on the enemy in Luoyang to surrender but they refused. At 1pm, therefore, the Army opened its attack and, on the 25th, completely occupied the castle. During this battle, Lieutenant-General Li Jiayu would heroically die covering the retreat of the remaining troops of his battered 36th Army Group. With the fall of Luoyang and the near destruction of the 1st War Area, Operation Kogo ended in a resounding success for the Japanese, thus securing the South Beijing-Hankou railway. The Japanese estimated over 32000 Chinese casualties and some 7800 troops captured. In turn, they claimed to have lost only 2000 casualties. Interestingly, Operation Kogo also saw the Henan peasants attack the Kuomintang forces in revenge for the Yellow River flood of 1938 and the Henan Famine of 1942. As told to us by General Jiang Dingwen "During the campaign, the unexpected phenomenon was that the people of the mountains in western Henan attacked our troops, taking guns, bullets, and explosives, and even high-powered mortars and radio equipment... They surrounded our troops and killed our officers. We heard this pretty often. The heads of the villages and baojia (village mutual-responsibility groups) just ran away. At the same time, they took away our stored grain, leaving their houses and fields empty, which meant that our officers and soldiers had no food for many days… Actually this is truly painful for me to say: in the end the damages we suffered from the attacks by the people were more serious than the losses from battles with the enemy." In the end, the peasants would be able to disarm over 50000 troops, picking their weapons to defend themselves from the Japanese, but also causing much damage to the Nationalist defense. For their role in this disaster, Generals Dingwen and Enbo would be relieved from their commands, with General Chen Cheng later taking over the 1st War Area in July to oversee its recovery. Meanwhile, the Japanese would continue to prepare for Operation Togo, the Hunan offensive. Yet to finish off this episode we also need to mention some progress in the future plans to invade Wakde. Admiral King had requested support from the British Eastern Fleet. At this time the Eastern Fleet was organized into three forces for Operation Transom, the invasion of Japanese occupied Surabaya. Force 65 consisted of Battleships Queen Elizabeth, Valiant, Renown, the French battleship Richelieu, two cruisers and eight destroyers, under the direct command of Admiral Somerville; Force 66 consisted of aircraft carriers Illustrious, Saratoga, two cruisers and six destroyers, under the command of Rear-Admiral Clement Moody aboard Illustrious. Force 67 was the replenishment group and comprised six tankers, a water distilling ship and the cruisers London and Suffolk. Somerville commanded the entire fleet from Queen Elizabeth. The warships were drawn from six navies, the capital ships being accompanied by three American destroyers, four British cruisers and three destroyers, four Australian destroyers, a Dutch cruiser and destroyer and a New Zealand cruiser. The Australian light cruiser HMAS Adelaide also sailed from Fremantle in Western Australia to protect the tankers while they were at Exmouth Gulf; this allowed their two escorting cruisers to augment Force 66 during the attack. Two squadrons of Supermarine Spitfire fighters were transferred from No. 1 Wing RAAF at Darwin to Exmouth Gulf to protect the Eastern Fleet while it refueled and Australian and American maritime patrol aircraft were assigned to operate offshore. Each carrier had an air group made up of units from their parent navies. Illustrious embarked two squadrons equipped with 14 Vought F4U Corsair fighters each and two squadrons with nine Avengers. Saratoga's air group comprised a squadron with 26 Grumman F6F Hellcat fighters, a squadron with 24 Douglas SBD Dauntless dive bombers and a squadron operating 18 Avenger torpedo bombers, as well as a single Hellcat allocated to the Air Group Leader. As for Surabaya, its defenses against air attack at the time of Operation Transom included a few anti-aircraft guns, whose crews were inadequately trained. Radar stations and a network of observer posts were also sited to detect minelaying aircraft. The Japanese forces stationed in the city included the Imperial Japanese Army's 28th Independent Mixed Brigade and the headquarters of the Imperial Japanese Navy's 2nd Southern Expeditionary Fleet under Vice-Admiral Mikawa Gunichi. Because of the distance to be covered from Ceylon and the Royal Navy's lack of experience in underway replenishment, the final plans for the operation involved the Eastern Fleet refueling at Exmouth Gulf in Western Australia before striking Surabaya. Force 67 was the first element of the Eastern Fleet to sail, departing on April 30th. Forces 65 and 66 sailed on May 6th. The Allied ships proceeded to Exmouth Gulf on a course that kept them at least 600 miles from Japanese airfields to avoid being detected or attacked. The carriers air wings practiced the attack they would conduct on Surabaya three times during the voyage. The warships arrived at Exmouth Gulf on 14 and 15th ofMay. The Eastern Fleet departed Exmouth Gulf on the afternoon of the 15th and proceeded north. It arrived at the flying off point at 6:30 am local time on the 17th without being detected by the Japanese. One British and seven American submarines also took up positions near Surabaya, the southern entrance to the Strait of Malacca and the Bali, Lombok and Sunda Straits to support the Eastern Fleet. The submarines were positioned to rescue Allied aircrew that were forced down, attack ships that tried to escape from Surabaya and intercept any Japanese warships that attempted to attack the Allied fleet. Operation Transom opened up with 76 aircraft launched from Illustrious and Saratoga. The aircraft launched by the carriers were organized into two strike forces. Force A was made up of nine Avengers from Illustrious, twelve Dauntless dive bombers and an escort of eight Corsairs. Force A's Avengers were to bomb the Braat Engineering Works and the Dauntlesses the oil refinery. Force B was to attack shipping and dock facilities in Surabaya's port. It comprised twenty-one Avengers and six Dauntlesses escorted by eight Corsairs and twelve Hellcats. The commander of Saratoga's air group, Commander Joseph C. Clifton, led both carriers' air wings during the attack. All of the aircraft were launched and formed up with the rest of their force by 7:20 am. Two British Avengers crashed during takeoff, their crews being rescued. The attack on Surabaya commenced at 8:30 am. The Japanese had not detected the aircraft as they approached, and were taken by surprise. The two forces made a well-synchronized attack, Force A approaching Wonokromo from the south and Force B attacking the port from the north. No Japanese fighter aircraft were encountered, and the anti-aircraft guns were largely ineffective. One of Saratoga's Avengers was shot down, and both members of its crew became prisoners of war. The two forces claimed to have damaged 10 ships, demolished the Wonokromo oil refinery and the Braat Engineering Works, destroyed 16 aircraft and leveled several buildings. Saratoga and her three escorting American destroyers detached from the Eastern Fleet shortly before sunset on the 18th, and proceeded to Fremantle. The remainder of the Eastern Fleet reached Exmouth Gulf the next morning, and sailed for Ceylon before sunset after refueling again. Adelaide and one of the Australian destroyers that had been attached to the Eastern Fleet left Exmouth Gulf bound for Fremantle after the tanker group departed on 19 May. The Eastern Fleet arrived back at Ceylon on the 27th. Saratoga reached Bremerton, Washington, on June 10th and after a refit re-joined the Pacific Fleet in September 1944. Though the Japanese would not really divert any forces from western New Guinea in response to the raid and despite the fact that the Japanese claim that not much damage had been inflicted on their shipping or shore facilities, with only one vessel confirmed sunk, Operation Transom would provide Somerville's Eastern Fleet important experience of carrier strike operations and exposure to superior American carrier tactics. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. The Allies were gradually countering Operation U-Go as the intense battles at Kohima Ridge and Pulebadze saw British-Indian forces slowly gaining ground amid heavy casualties. Meanwhile, Operation Ichi-Go saw major Japanese successes in China. Lastly Operation Transom saw British-Dutch-American successful carrier strikes against Surabaya, yielding experience despite limited damage.
My guest is Chad Gracey - drummer and founding member of "LIVE." Chad and I discuss his stellar drumming on the band's hugely successful record "Throwing Copper" released 30 years ago this month. We do a deep dive into the recording process, songwriting, and Chad's approach to creating tasteful and supportive drum parts. We discussed his drumming on "All Over You," "Selling The Drama" and "Lightning Crashes." We also talked about Chad's podcast, "The Gracious Two" (link below). So come along for the ride and please subscribe! Live From My Drum Room T-shirts are available now! Made of soft 60%cotton/40% polyester. Available in sizes XS-3XL$25 including shipping in the contiguous US! Payment with Venmo: @John-DeChristopher-2For orders outside the US, email me for more info: livefrommydrumroom@gmail.com Chad's YouTube Channel: @chadgraceyLIVE The Gracious Two LIVE Podcast: http://thegracioustwo.live IG: @TheGraciousTwo Live From My Drum Room With John DeChristopher! is a series of conversations with legendary drummers and Music Industry icons, hosted by drummer and music industry veteran, John DeChristopher, drawing from his five decades in the Music Industry. Created in 2020, and ranked BEST Drum Podcast, "Live From My Drum Room With John DeChristopher" gives the audience an insider's view that only John can offer. And no drummers are harmed during any shows! Please subscribe!https://linktr.ee/live_from_my_drum_roomwww.youtube.com/c/JohnDeChristopherLiveFromMyDrumRoom
Last time we spoke about the battle for Kohima and the mop up of the Admiralty islands. The battle for Kohima led to battles raging over the Kohima Ridge. At one point only 2500 allied defenders were facing nearly 15,000 Japanese. Numerous features fell to the Japanese top Kohima ridge. The Japanese were taking heavy casualties while pushing the defenders close to Kohima. A decisive moment presented itself, the Japanese had an open shot against Dimapur. However, mostly because of animosity towards General Mutaguchi the chance to deliver a kill blow was lost. If Dimapur had been taken, it may have changed the entire Burma War. Over in the Admiralty Islands, Los Negros and Manus were finally all mopped up and now the allies had forward airfields to further smash the inner Japanese perimeter. General MacArthurs triumphant return to the Philippines was on its way. This episode is the Defense of India Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945. Last we spoke, General Mutaguchi had initiated a grand offensive against Kohima. General Slim, knew the seizure of Kohima would be attempted only in conjunction with the seizure of the much more important target, Dimapur. It was at Dimapur where an enormous allied supply dump lied over the Ledo-Imphal line, it was the hub for which all allied activity in the region revolved. If Dimapur fell, the province of Manipur would be impossible to defend and the Brahmaputra valley would be interdicted thus cutting off all overland supply to China. To everyone's shock the Japanese instead invested an entire division to attack Kohima. Slim thought this was a enormous blunder on the part of General Sato Kotoku, going as far as to ask the RAF not to bomb the Generals HQ as “it never struck him that he could inflict terrible damage on us without taking Kohima at all”. In truth it was not really Sato at fault, it was more so upon his superior General Kawabe Mazakazu who did not trust nor like Mutaguchi and rightly suspected the man's megalomaniac plan to invade India. Thus Mutaguchi's Operation U-Go, the intended invasion of India saw the 33rd and 15th divisions closing in on Imphal by the end of March as the 31st Division attacked Kohima. General Cowan's 17th Division was able to effectively retreat to Imphal by April 4th, with the 49th Brigade acting as rearguard. Meanwhile General Yanagida had just replenished ammunition and provisions after the battle at Tonzang and now ordered the 214th and 215th Regiments to resume their advance. Colonel Sasahara Masahiko's 215th regiment departed Singgel on March 27th and crossed the India-Burma border by April 3rd. They advanced to Churachandpur by the 7th as the 214th followed closely behind them. Meanwhile, the Right Assault Unit, the Yamamoto unit had been in hot pursuit of General Gracey's 20th division since the start of April, and the 3rd battalion, 213th regiment of the Mitsui Unit had just captured the town Chamol. Additionally the 1st battalion, 60th regiment attempted, but failed to break through Laiching Hill in late March. Afterwords the unit was ordered to turn back and attempt a development of Gravey's left flank by Moving through Lamlong and then Kampang in early April. To the north, General Yamauchi's Divisional Headquarters advanced to Kasom on March 28. Yamauchi ordered two companies of the 1st Battalion, 67th Infantry to attack and occupy Kameng, which presented an easy approach route to Imphal. The 123rd Indian Brigade, 5th Indian Division had closed the gap with barbed wire and set up defensive positions in the hills to the immediate north and south of the road. The attack was made on the night of April 3 against the positions held by the 1/17th Dogras of the 123rd Indian Brigade on a hill off the Ukhrul Road, south of the village of Kameng, but failed to achieve its objective. They were then furiously counter-attacked by the guns of the 28th Field Regiment and by the Dogras themselves. A troop of tanks each of the 3rd Carabiniers and 7th Cavalry were also positioned on either side of the hill and fired on what were easy targets. By the next morning, almost 100 Japanese bodies were found; the few survivors had withdrawn. It is believed that the ultimate objective of this attack had been the fair-weather Kangla Airfield farther south. It was now felt the 15th Division's strength was spreed too thinly, thus the Japanese believed their detachments holding along the Imphal-Ukhrul road were badly in need of reinforcement. As such, Yamauchi ordered the 60th and 51st regiments to get into closer contact and by the 4th of April they were moving into positions north of Imphal. On that same day, Colonel Matsumura started moving down the road to seize the supply depot known as the 221 Advance Ordnance Depot, the largest in the Imphal Area justnorth of Kanglatongbi. As Japanese pressure on the road increased, its men and some of the most valuable supplies, including ammunition and explosives, were moved into a defensive area at Kanglatongbi known as Lion Box. The 2nd battalion managed to take Hill 3813 by April 6th, the 3rd battalion was less fortunate facing the Lion Box. The Lion Box had very few fighting troops among the several thousand men within its perimeter. The box was defended against mounting Japanese assaults from 4 to 7 April, while the evacuation of the supplies to Imphal continued apace. Its defense was assisted by units of the 9th Indian Brigade and tanks of the 3rd Carabiniers, who would travel up from Sekmai in the south during the day. On the 5th while the 9th Indian BRigade and tanks of the 3rd Carabiniers were patrolling forward to help out the Lion Box, Cowan's 63rd Brigade arrived to Sekmai to reinforce the northern defenses, and this in turn allowed the 9th Brigade to take up a position to defend Nungshigum. On the 6th, Colonel Omoto's 3rd battalion attacked Nungshigum's northern Hill, known as Hill 3833, successfully overrunning the hastily developed Indian defenses there, while the 1st battalion marched upon Hill 4057. There was a heroic counter attack by a platoon led by 18 year old Jemadar Abdul Hafiz serving as Naib Subedar, Junior Commissioned Officer in the 9th Jat Regiment, British Indian Army. His platoon managed to recover Hill 3833 by the end of the day. Jemadar Abdul Hafiz was tasked with recovering it with two sections of his platoon. He fearlessly led the way and recovered the feature in the face of a hail of machine-gun fire and grenade attacks, killing several Japanese in the process. Injured by now, Hafiz continued the attack, fought to his death and was posthumously awarded the Victoria Cross. The hill became known as Runaway Hill because of the way the Japanese had fled from Hafiz's brave actions. April the 7th saw a follow-up charge with Omoto's 3rd battalion re-seizing the hills around Nungshigum. In the four days that followed, Nungshigum exchanged hands a couple of times: the 3/9th Jats recovered it, only to lose it again to the Japanese of the 3/51st Battalion by 11 April who dug in well on the northern and southern bumps around Nungshigum. Meanwhile Matsumura was continuing to exert heavy pressure upon the Lion Box, finally forcing the battle weary defenders to evacuate the box as the position became impossible to defend. The valiant efforts of the Lion Box defenders had earned the British-Indian troops valuable time to evacuate a large amount of critical supplies back to Imphal, preventing their use to the Japanese. Do remember Mutaguchi literally planned the entire offensive on the basis their logistical supply line was simply seizing the allies supply depots. That is what we call a bold strategy. Matsumura's troops had suffered heavy casualties in their efforts against the Lion Box. Now he ordered the 60th regiment east to reassemble around the villages of Tingsat, Molvom and their surrounding heights by April 8th. They would be reinforced by the honda raiding units coming from the north. On the 9th, Omoto's 1st battalion assaulted Hill 4057 taking it from elements of the 123rd Indian Brigade, as the 3rd battalion secured Nungshigum. This breakthrough posed an unacceptable threat to the British, leaving the 4th Corps HQ, the Imphal Main and Kangla airfield vulnerable to further Japanese attacks. This prompted General Brigg's to get forces together to evict the Japanese from their recently gained heights. Brigg's was reinforced with the 254th Indian Tank Brigades armor for the job. An unrelenting artillery and aerial bombardment began against the 51st regiment, greatly reducing the strength of Omoto's companies. Suffering such horrific losses, Omoto was forced to retreat over to the eastern side of the Iril River. At around dusk on the 12th, Omoto's 3rd battalion withdrew from Nungshigum to take up better positions in the hills north of Hill 4057. From this position the 3rd battalion was able to cover the 1st battalion's withdrawal from Hill 4057 during the night. Simultaneously, Briggs launched his main counteroffensive, tossing two companies of the 1/17th Dogras and B Squadron of the 3rd Carabiniers. That morning, the infantry and tanks began climbing up via two spurs on the south-eastern side of Nungshigum. On each spur was a troop of M3 Lee-Grant tanks, together with a company of Dogras. The division's artillery, together with another troop of tanks, had been placed to the east and west of Nungshigum on the plain. As the infantry and armor climbed, the Vengeance dive-bombers and Hurricanes bombed and strafed the peaks. Soon thereafter, the 88 pieces of artillery and tanks on the plain plastered the same area. The two groups of infantry and tanks joined up at the peak named Pyramid and proceeded in a single file up a narrow ridge towards the Japanese on Southern Bump. As they approached the Japanese defenses, fierce fighting erupted. The tanks were sprayed with machine-gun and rifle fire, and grenades were thrown at them. But there was only so much the Japanese could do. The use of armor on Nungshigum, which rose over 1,000ft above the valley floor, was a masterstroke. The Japanese had never expected to encounter tanks and they had nothing to counter them effectively. The British had to pay a high price, too. All of the British tank officers were killed and the infantry officers wounded later that day. The former had been shot as they stuck their heads out of their tanks' turrets to guide them safely on the narrow and steep ridgeline. It was finally left to the VCO of the Dogras, Subadar Ranbir Singh, and Squadron Sergeant-Major Craddock of the 3rd Carabiniers to complete the battle. They rose to the occasion; the tanks finally destroyed the main bunkers and the infantry charged at and killed any survivors. There were casualties on both sides, but Japanese losses were especially heavy, leaving 250 bodies. This was the closest the Japanese would come to Imphal as a large, organized force in 1944. Yamauchi's 15th Division would never be able to pose such an urgent threat from the north again. On April 13th, the Honda unit and 2nd battalion, 60th infantry launched an unsuccessful attack against Sengmai. In another attack on the 18th, the 2nd battalion gained a foothold in the enemy positions on the eastern hill of Sengmai, but would be forced off it quickly losing 150 men. The failure to breach the defenders at Sengmai marked a turning point in the operation, forcing the Right Assault Unit onto the defensive. Meanwhile Omoto's withdrawal had opened a gap between his units and Matsumura's, leaving Matsumura isolated around the Imphal-Kohima road and the Mapao-Molvom range. This also left Matsumura's supply lines increasingly vulnerable to attacks by Brigg's 5th Division. General Scoones ordered the 23rd Indian Division to push back on the Ukhrul Road to regain control over the area, while Briggs cleared the Japanese out of the Imphal-Kohima and Mapao-Molvom Range. For this Major-General Ouvry Roberts dispatched the 37th Brigade up the Ukhrul Road while the 1st Brigade made a wide flanking maneuver to the right to swing north in an attempt to capture Yamauchi's HQ. A composite unite of the 51st regiment known as the Suzuta unit formed out of two companies and Suzuta's HQ managed to resist the Indian attacks at Yaingangpokpi. Their mission was to hold the pass near Hill 3524 and they were met by numerous enemy counterattacking groups. The Suzuta Unit was faced with a serious crisis when it was attacked by a strong enemy tank force on 18 April. Meanwhile back on the 15th, the sudden appearance of the 1st Brigade at Hill 5515.. With his headquarters threatened by this new enemy maneuver, Yamauchi decided to move 15th Division headquarters and the Suzuta Unit to the rear of the Right and Center Assault Units. This move was complicated in that it entailed the evacuation of large numbers of casualties, among whom was General Yamanouchi himself. Upon arriving in the vicinity of Nungga intense enemy activity was encountered. It was found impossible to move west, to the desired destination and the headquarters was forced to move toward Lungshong via Ukhrul. The Suzuta Unit troops reverted to their parent organizations. The command post of the Division was finally established at a point about three miles southwest of Lungshong on 29 April. By april 22nd, Robert's Brigades made contact over the Ukhrul Road near Litan and began hunting down Yamauchi's HQ. They searched for it around Shongphel to the north. They converged on the spot, only to find Yamauchi was not there. To the east the 9th Brigade attacked the Mapao-Molvom Range on the 23rd, making some initial gains at Mapao. Their field guns with Hurricane bombers smashed Mapao, allowing the Jats and Punjabis to fight their way up and capture it in two days. But farther north, the heights around Molvom were better defended and the Japanese defied attempts to infiltrate these positions. The brigade soon got bogged down. Further east the 123rd Brigade advanced up the Iril River Valley facing some of Omoto's retreating men and would reach Sengmai by mid-may. The Japanese at this point were also preparing to continue their offensive further south. General Yanagida received reports on the progress of the 15th Division and that Kohima had already fallen. So he decided to bypass the expected resistance in the Moirang vicinity and advance directly upon Imphal. This prompted Colonel Sasagara to send his 2nd battalions of the 215th and 213th regiment to attack the Torbung positions on the 9th. They managed to successfully outflank the 49th brigade and exerted so much pressure in the area, the 49th brigade were forced to withdraw over the next few days. With the Japanese in hot pursuit, Cowan dispatched the 32nd Indian Brigade to defend the Tiddim Road with Brigadier David MacKenzie shifting his main position further back to Bishenpur. The Bishenpur village was well located: it was where the hills touched the Tiddim Road to its west; to the east lay the upper reaches of the Loktak Lake. Bishenpur was considered the best place to position a defense of the southwestern approach to Imphal. It was also important because from here a track wriggled west over the mountains to Silchar in Assam. Besides the Imphal–Kohima Road, the Bishenpur–Silchar Track was the only other navigable route back out to the rest of India. Unsurprisingly then, it was also of interest to the Japanese. On April 12th the Japanese attacked Potsangbam, but the 2nd battalion, 213th regiment was held up by heavy artillery and aerial bombardment from Bishenpur. The Japanese forayed into the villages of Kwa Siphai and Khoijuman to the northeast, but they were rebuffed. To counter them, aerial bombardments were called in on Potsangbam and the next large village, Ningthoukhong. Strategic Air Force Liberators pattern-bombed the two villages with 1,000lb bombs. The British sent tanks, together with infantry units, across the paddy fields towards Potsangbam, but their advance was held up by fierce opposition. Unlike at Nungshigum, the Japanese here were armed with anti-tank guns. Evicting them would require that much more effort. The 4th Independent Engineer Regiment was brought up to reinforce the 2nd Battalion, 213th Infantry at Potsangbam about 20 April, but it would be unable to break through nonetheless. To the west Sasahara's men tried to break through Kokadan on the 14th. They made repeated attacks for over a month, but would be unable to penetrate Mackenzie's defenses. The 214th regiment tossed three attacks against Hill 5846 from their position on Ingourok by April 24th. Hand-to-hand fighting ensued as each side sought to gain possession of these hills. The British had brought up a troop of Lee-Grant tanks of the 150th Regiment Royal Armoured Corps from Bishenpur and these were pressed into battle, firing in close support of the infantry. By 26 April, Point 5846 and Wooded Ridge were under their firm control, while the Japanese had Wireless Hill. Meanwhile the 2nd battalion reinforced the 214th regiment to skirt around Hill 5846 from the west, going just due north of the track. This endeavor ultimately failed in the end, and the men would have to turn back by the end of the month. Due to his failures and disagreements, General Mutaguchi consequently lost faith in Yanagida, who was ignored from this point onwards while his chief-of-staff, Colonel Tanaka Tetsujiro, effectively commanded the 33rd Division. Meanwhile over on the hill of the Shenam Saddle, the battle for Nippon Hill had been raging since early April. Gracey's initial piecemeal attempts to retake the feature only saw his men fail. On the other side, the Yamamoto Detachment launched a general attack from Chamol on the 8th, trying to make a breakthrough to Nippon Hill, to relieve the outnumbered 11th company, 213th regiment. While the Japanese were held up by crossfire from Tengnoupal, the 80th Brigade sent three companies of the 1st Devon's to recapture Nippon Hill on the 11th. Following heavy artillery and aerial bombardment, the British troops stormed the hill with a fierce lobing of grenades and machine gun fire, seizing the feature by the end of the day. Nonetheless the Japanese, General Yamamoto kept committing troops to continuous attacks over the next few days. What was witnessed on Nippon Hill was to be repeated on many occasions around Imphal. Japanese defensive positions would be subjected to intense bombardments, which it was hard to imagine anyone surviving. And yet, time and again, the Japanese would emerge out of the targeted positions and counter-attack. In fact, Nippon Hill was one such place where, even days after it had been recaptured by the British, a lone Japanese soldier would emerge from the rubble and attack. This after being buried for hours, or even days, usually without recourse to food or water. This behavior was a measure of the extraordinary capabilities of the Japanese, as defenders in particular, and of their dedication to their cause in general. It was also a testament to the strength of their defenses. On features like Nippon Hill, the Japanese had shown themselves to be adept at digging an extensive, deep network of underground tunnels and holes within their positions. These allowed them to withstand bombardments, while the small openings allowed for a sustained fire to be kept up on anyone who approached. After a week of fighting, the 3rd Battalion, 213th Regiment finally recaptured Nippon Hill on April 16, and this time it was to stay with the Japanese until the end of July. The hill would allow the Japanese to observe allied movements over the Shenam Saddle and the road below, so accurate firing from well-sited guns on this hill and the adjacent ridge would cause many casualties among the defenders. Yamamoto ramped up his efforts trying to break through towards Imphal. With additional tank and artillery support the 3rd battalion, 213th regiment managed to overrun Crete East on the 22nd as the 80th Brigade evacuated to the isolated Cyprus. Pressing onwards, Yamamoto attacked Crete West, tossing multiple attacks at the feature over the next two weeks. Despite the ferocity of the invaders, the defenders would manage to hold on until the end of April. Meanwhile the 1st battalion, 60th regiment was unable to break through Hill 5240 near Kampang, so on the 20th they were redirected to hit the northern sector of Palel. The battalion had suffered 300 casualties, unable to pose much of a threat any longer to Gracey's men. To their left was the 1st INA Division's 2nd Gandhi Brigade, deployed on the left flank of Yamamoto Force and an initial group that had rushed through the hills towards Palel. They were targeting the airfield from the south in coordination with the Japanese closing in via Langgol from the east. They clashed with Indian and Gurkha defenders at Purum Chumban on May 2nd. There are differing accounts of what happened during the battle of Purum Chumbang. One has the INA group reaching very close to the airfield, while another has it reach some 8km short of it. What is common to both, however, is the reaction of the Fourteenth Army units (Indian and Gurkha) to the INA's effort. A parley between the two is supposed to have taken place at some point, where the latter tried to convince their brethren on the British side not to fight. This being rejected, the INA attacked and was repulsed. At least 50 INA men were killed in the retaliatory response. It has been argued that these attacks by their fellow Indians affected INA morale. They had not expected to be considered traitors by their former comrades of the Indian Army. Several hundred INA men deserted before the end of the battle, although the majority of the force remained in the hills around the Tamu–Palel Road, wracked by disease and hunger. In the meantime, the Kohima Garrison received relief on their ridge positions, now General Grover was formulating a plan to recapture lost territory in the Kohima area and to annhilate the 31st division. His plan was to hold Zubza and Periphema in the rear while Brigadier John Shapland's 6th Brigade would launch an attack against the Japanese center and gradually push them towards the southern and southwestern flanks of the Kohima Ridge. Brigadier Victor Hawkins 5th Brigade would would perform a flanking maneuver to the north while Brigadier William Goshcens 4th Brigade did the same in the south. On April 18, Hawkins thus dispatched his first units across the deep Zubza nullah to the Merema Ridge to cut the Kohima-Merema-Bokajan road, with the rest of the brigade following in an excruciating march and finally assembling at the Merema Ridge by April 27. Further to the north, in parallel with the 2nd Divisions advance, Brigadier Perowne's men have been performing an extremely difficult march into the Naga Hills. Their task was to prevent the Japanese from escaping the Brahmaputra Valley, taking a track leading from Merema to Bokajan. For weeks the Chindit Brigade had conducted an effective operation, ambushing Japanese supply routes, denying them territory, encouraging local Naga resistance efforts and causing general havoc. General Mutaguchi and ordered Sato to send his 124th Infantry Regiment to support the struggling 15th Division in the south. Sato decided to occupy Garrison Hill prior to complying with Mutaguchi's directive, immediately sending the 1st Battalion, 138th Regiment to support the attacks of the 58th Regiment. The assault failed on the 23rd and this further convinced Sato he would be unable to hold Kohima if he sent the reinforcements Mutaguchi requested. His decision was also heavily influenced by his increasing anger at his superior as Mutaguchi was completely failing to supply his men. He had been promised at least 250 tons of resupplies would arrive by April 8, Sato testily demanded food and ammunition. In fact, very few supplies ever reached the 31st Division from Burma, the men having to survive on what they had brought with them, what they could beg or steal from Naga villages, or what 'Churchill Rations' they could capture from British stockpiles. Sato's fury at the lack of promised supplies reaching Kohima was fuelled by his belief that the 31st Division was being let down by Mutaguchi's abject failure to break into Imphal. In response to Mutaguchi's demand that he send troops to assist in the Imphal battle, on April 20 Sato sent the first of a number of increasingly tetchy signals to the army commander: 'We captured Kohima in three weeks as promised. How about Imphal?' Mutaguchi replied: 'Probable date for capture of Imphal April 29', which was the Emperor's birthday. Sato plainly did not believe him. On April 30, Sato signaled again: '31st Division at the limit of its endurance. When are you going to destroy Imphal?' To this he received no reply. The relationship between Sato and Mutaguchi had never been good, but now it was really bad. Over the next two weeks, the battles on Kohima Ridge were not seeing results. Repeated attacks were made against Garrison Hill as Shapland's men tossed desperate attacks at the extreme northern edge of the ridge allowing for a troop of Lee/Grant tanks to lumber up the western end of Naga Hill in order to provide armored support for the 5th Brigade. The plan to get tanks onto the back of Naga Hill by driving through the Japanese positions overlooking the TCP finally succeeded on April 27, the Lee/Grants trundling along the track, wary of mines, but taking the Japanese entirely by surprise at this stroke of legerdemain. Peppered on all sides futilely by bullets, they joined 5th Brigade on Naga Hill, albeit at the cost of 28 Dorset dead, who had kept intense pressure on the TCP end of the Kohima Ridge to distract the Japanese during the operation. In the fighting for control of the tennis court no means of overcoming Japanese bunkers could be discovered using infantry alone, and attempts were made to bulldoze a path up to the remains of the Deputy Commissioner's bungalow to allow a Lee/Grant tank to move onto the tennis court and engage the bunkers directly with its 75mm gun. Unhappily the first effort failed when the Lee/Grant went into reverse, pulling the bulldozer to which it was attached back down the steep slope in a heap of crashing, twisted metal. Four days later a similar attempt with a Stuart Light tank of the 45th Indian Light Cavalry also failed, as the Japanese had brought up a 3.7in. anti-tank gun that put the tank out of action, fortunately with no loss to the crew.By the 27th, the tanks made a break through to the Naga Hill. The Japanese suffered terrible casualties causing them to suspend operations against Garrison Hill. The 31st división was not fully adopting a defensive stance. Meanwhile, Goschen's men had set out on a long march to cut the Imphal Road below the Aradura Spur on the night of April 25. They were advancing through some of the worst terrain of the entire region, it was deep, nearly vertical jungle-covered gullies falling between Mount Pulebadze and the face of Mount Japfu. The 4th Brigade would reach the valley between Pulebadze and Japfu in three days. One there, General Stopford ordered Goschen to climb over Pulebadze Ridge then come down into Kohima to hit the Japanese position on the GPT ridge, which were giving serious problems to Shaplands men. The brigade accordingly turned left, climbing up and over the Pulebadze Ridge and beginning the slow descent through the jungle down onto the Kohima side. A prominent pimple above the GPT Ridge known as Oaks Hill, sitting at 6,000ft, was occupied by the Norfolks and the 143rd Company on 1 May, the presence of British troops 1,500ft above the Japanese positions becoming known to them for the first time. But that is all for today for India, as there is something else cooking up in the CBI theater. Since early 1943, the United States had steadily increased its air force in China. By the beginning of 1944 there were more than 500 US planes in this area, whereas, in spite of the organization of the 5th Air Army,the Japanese Air Force had less than half this number of planes in China. Furthermore, with the war situation rapidly growing worse in the Pacific, the Japanese Air Force in China could not hope for any replenishment. Enemy planes not only interfered with Japanese ground operations, but also harassed the lines of communication and attacked the occupied areas. General Chennault's 14th Air Force had been causing such problems, the Japanese were forced to act. The catalyst for their future action was because of a raid against Formosa carried out by 14 B-25s, 8 P-38s and 8 P-51s on November 25, 1943, which caught the Japanese by surprise as the Chinese-American aircraft strafed and dropped bombs over Shinchiku airfield, successfully destroying its installations along with 42 planes on the ground at the cost of three fighters lost. This prompted the Japanese commanders to target strategic points along the Hunan-Guangxi, Guangzhou-Hankou and Southern Beijing-Hankou Railways. Thus the infamous Operation Ichi-Go was born. Ichi-Go's primary targets were Guilin and Liuzhou's airfields where the US was developing bases for B-29's to launch strikes against the Japanese home islands. If you are interested in a in-depth talk about this by the way, over on the Pacific War Channel on Youtube or Spotify, I did an interview with Dave from the Coldwar about the bombing of Japan and we talked about this very subject. Pretty neat episode I recommend it! Now in general the main objectives were to link railways in Beijing and Hankou in northern China to the southern Chinese coast at Guangzhou. This would spare shipping and avoid the pesky American submarine force who were now ruining havoc; it was also to take out airfields in Sichuan and Guangxi to thwart further US bombing of Formosa and the Japanese home islands. This also in turn would open a land route to Indochina and hopefully would destroy enough NRA units to collapse Chiang Kai-Sheks government, finally solving the China Problem. Ichi-Go would start in late April with an offensive by the 12th Army of Lt General Kita Seiichi, later replaced by Lt General Uchiyama Eitaro. This was codenamed Operation Kogo, tasked with capturing the areas along the South Beijing-Hankou railway, centered around Zhengzhou and Luoyang, and destroying the main strength of the 1st War Area. Then, early in June, the 11th Army of General Yokoyama would launch Operation Togo, with the objective of capturing Changsha and Hengyang and destroying the main force of the 6th and 9th War Areas. Following the conclusion of the first phase, late in July, the 11th Army would be assisted by the 23rd Army of Lt General Tanaka Hisaichi and the Indochina Garrison Army of Lt General Viscount Machiiji Kazumoto would capture Guilin and Liuzhou and the destruction of the 4th War Area. Finally, the third phase of Operation Togo would see the 23rd Army capture the strategic areas along the south Canton-Hankou railway, centered around Nanning, by destroying the 7th War Area in September while the 11th Army continued the advance south towards Suichwan Arfield to link with the Indochina forces. For the entire operation, the 5th Air Army of Lt General Shimoyama Takuma would support the offensives from the skies, tasked with annihilating the American-Chinese air force and attaining air supremacy over China. The logistics of Operation Ichi-Go constituted was one of the most notable examples of the IJA's offensive preparations. Between some of the measures taken was the emplacement of dozens of anti-air batteries throughout the Yangtze River to limit the Chinese-American air activity against troop concentrations at its southern channel; the transfer of dozens of thousands of troops by railway without interference from Chinese guerrillas because security at the railway lines was increased; the monthly river transport of 40000 tons of supplies; the secret storage of 600 pontoons; and the constructions of hideouts for a munitions arsenal that should last for two years and of hundreds of deposits that harbored 50 million liters of gasoline that should last for eight months: 40 million for land vehicles and 10 million for planes.By early April General Hata had amassed 62,000 men, 52,000 Japanese and 10,000 collaborationist units alongside 800 tanks, 1550 artillery pieces, 250 aircraft, 15550 motorized vehicles and 100000 horses. Meanwhile the British Eastern Fleet had been receiving more naval resources due to the successes in the Mediterranean and Northern Europe and could now carry out more aggressive actions in the Indian and Pacific Oceans. Agreement had been reached, after objections from Admiral Ernest King, but new procedures would need to be learnt by naval crews and Fleet Air Arm aircrew. To this end, Operation Diplomat, a training exercise, took place in late March 1944. The objective was for the fleet to rendezvous with a group of tankers, escorted by the Dutch cruiser HNLMS Tromp and practice refueling at sea procedures. The ships then rendezvoused with USN Task Group 58.5 built around aircraft carrier USS Saratoga and three destroyers. To further support the coming Hollandia and Aitape landings, Admiral King requested that, during April, the Eastern Fleet should engage Japanese forces in their area and hold them there to reduce the opposition that could be encountered by the Americans at Western New Guinea. In response, Admiral Somerville launched Operation Cockpit on April 16, an air attack against Sabang off Sumatra. The fleet sailed from Trincomalee on 16 April, and two days later the Gambia and Ceylon were detached from Force 69 to strengthen the anti-aircraft defense of the carrier force. On the morning of April 19, 17 Barracudas and 13 Corsairs from the carrier Illustrious and 29 Dauntless and Avenger bombers and 24 Hellcats from Saratoga took off towards Sumatra and subsequently caught the Japanese completely by surprise, finding no opposition there. Thirty Japanese aircraft were destroyed on the airfield and a direct hit by a 1000-pound bomb set a large oil tank on fire. The power-station, barracks and wireless station were badly damaged. The submarine HMS Tactician reported large fires in the dockyard burning fiercely hours after the fleet had left the area. The raid was a clear success, with Somerville later saying that the Japanese "had been caught with their kimonos up". I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. The invaders it seems bit off more than they could chew when they attacked India. General Mutaguchi was facing a determined enemy and very pissed off and somewhat insubordinate colleagues. Operation Ichi-Go was being prepared and the Royal Navy was sending forces into the Indian and Pacific Oceans adding to the IJN's misery.
This week Hannah and Travis welcome Dr. Jessica Gracey, Chair of the Northwest Department of Humanities and Social Sciences and Associate Professor of Political Science, to the podcast to talk about she got involved in politics through a campus organization, waiting tables through grad school, and how she became chair of the department. Remember to like and subscribe to never miss an episode and catch up on past episodes on our website at https://www.nwmissouri.edu/career/podcast.htm
Last time we spoke about the invasion of the Admiralty Islands and some action on New Britain and Bougainville. The last steps of operation Cartwheel would see the Bismarck-Solomon area sealed off with the capture of the admiralty islands. MacArthur was yet again trying to seize the initiative and force a drive upon the Philippines. A diversionary landing was made against Momote and Los Negros would cost 116 lives, 434 wounded by March 8th. On New Britain, General Rupertus began new amphibious assaults and other actions to cut off the retreat for the Japanese defenders. Then on Bougainville, under immense pressure from his superiors, General Hyakutake prepared to launch his main counterattack, codenamed Operation TA. He assembled 15,000 men who would hit the American defensive perimeter to dislodge the enemy from the island. Was this idea even feasible, or would it all end in a terrific disaster? This episode is the battle of Imphal Welcome to the Pacific War Podcast Week by Week, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about world war two? Kings and Generals have an assortment of episodes on world war two and much more so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel you can find a few videos all the way from the Opium Wars of the 1800's until the end of the Pacific War in 1945. The war was not going well for the Japanese in 1944. They were on the cusp of being dislodged from the south pacific. Rabaul and Truk were effectively neutralized and the Americans were making enormous strides in the central pacific, seen in the Gilberts and Marshall campaigns. Even in Burma, a war front the Japanese had basically been winning every battle flawlessly, was now suffering defeats. The first defeats were found in the Hukawng Valley and Arakan region. In the face of these terrible defeats, the Japanese General Mutaguchi argued he had the answer. Mutaguchi, a victor over the Singapore campaign, had wargamed the possibility of invading India and won support of some of his superiors in Tokyo. His reasoning had been to brush past the British in Assam, to storm the gateway into the subcontinent, where hopefully the Indians would rise up to greet the Japanese as liberators. With Subhas Chandra Bose and his Indian National Army, the Japanese could rally the Indians to turn against the British. The collapse of India would be a killing blow against Britain's influence in Asia. Initially it was also believed, such a move would allow the Japanese to link up with the Axis forces in Persia. Such fantastical ideas were farfetched even for 1942 standards, but in 1944 these were laughable. Stalingrad and Kursk had effectively turned the Eastern Front completely around, the Germans were fighting for their survival. Yet this all did not dissuade Mutaguchi. Lt General Hanaya Tadashi was placed in charge of the Arakan region. Hanaya was tasked with deceiving the British into believing the counter attack in Arakan was an attempt to invade India, thus dragging units out of Imphal. The Operation was codenamed HA-GO, an intended feint, to mask another operation, U-GO to invade Imphal. To pull it off the assault in Arakan was made to be massive. Slim was forced to meet the enemy fiercely in Arakan, he had no choice but to pull his reserves out of Imphal. The Japanese were delivered a nasty surprise with the Admin Box tactic. For over 18 days the battle raged around the Admin Box, but the Japanese could not make a dent. The Japanese forces had expected once the British saw their lines of communications cut and were outflanked they would panic and flee. It was after all what had been occurring for years in Burma. The Japanese hoped to annihilate the 15th corp, but instead the British dug their heels in. Once again victory disease sprang its head force, the arrogant and overly confident Japanese, bit off more than they could chew. It was as if they were facing a brand new opponent. The Admin Box was hit by infantry and aerial attacks, the casualties were terrific, but the Admin Box never wavered. The Japanese had planned for a lighting battle, traveling light and seizing supplies on the go, but the British did not roll over. The Japanese began to run out of supplies, starvation loomed over the invaders. Casualties on both sides increased sharply, and Slim predicted the Japanese would not allow for defeat and instead would redouble their efforts. By February 13th, Slim was confident victory was in their hands as the 26th Indian division began to arrive to deliver a hammer blow with the Admin Box as the anvil. The Japanese fought desperately, but by the 24th they were withdrawing leaving 5000 dead. After defeating the Japanese Slim unleashed his own operation into the Arakan and while doing so his men captured some Japanese documents showcasing operation HA-GO in full. Slim now knew the Japanese were feinting him to draw resources away from Imphal Now Mutaguchi had sold Operation U-GO to his superiors in Tokyo as a pre-emptive strike to disable 14th Army, but in reality it was always to invade India. He also wanted to press the attack farther and take Dimapur, a major supply base through which ran the railway line to Ledo. Taking Dimapur would deal a major blow to the Allies and could potentially open the door to further operations deeper into India. Once they had broken through, the INA would rally local support, enabling them to extend the fight to the British in Assam, Bengal and beyond. For his Operation U-Go, Mutaguchi thought he could outsmart the British in terms of how he would approach Imphal. His plan called for the 33rd Division of Lt General Yanagida Motoso to begin an advance on March 8th attacking from the south. It was presumed the British would expect this and rush reinforcement when attacked. Meanwhile he planned to send the 15th division under Lt General Yamauchi Masafumi a week later to ford the Chindwin River and advance on Imphal from the north. Even further north the entire 31st division of Lt General Sato Kotoku would also ford the Chindwin between Homalin and Tamanthi, advancing northwest to block the main British supply route in the hills at Kohima. To pull all of this off, Mutaguchi needed to ensure his forces captured Imphal before the monsoon rains made the jungle tracks impassable. He did not have much in terms of supplies to give to his 3 divisions. By 1943, the supply route into Rangoon by sea through the Bay of Bengal had become too dangerous because of attacks by Allied submarines, so the supplies had to rely on the railway being constructed by forced labor and POWs from Thailand. Mutaguchi was well aware of these issues. He knew, however, from personal experience in Malaya and Singapore, that taking logistical risks against the British could bring great rewards. This was because the British, who were usually immeasurably better supplied than the Japanese, frequently left behind large quantities of what the latter referred to as Chachiru kyuyo 'Churchill Rations' in their haste to flee the advancing Japanese. Accordingly, the capture of British supply dumps around Imphal formed a key assumption in his planning. The essence of Mutaguchi's plan was speed - totsusbin ‘swift onslaught' - for if these vast depots were not seized as a matter of priority, the whole offensive would literally run out of fuel. He thought it would take no more than three weeks for his forces to fall on the British supply dumps. Without the capture of these supplies success could not be guaranteed, but it seemed increasingly inconceivable to Mutaguchi that a decisive, overwhelming attack against Imphal would not bring with it rapid and substantial rewards. At no time was he concerned that he might not capture the vast British depots needed to fuel his advance. Imphal needed to be taken by April 10th or it would all be a disaster General Slim planned for his 14th Army to make a stand at Imphal, taking the hit on the chin as they say, before pushing the enemy back. He needed to draw the Japanese in the Imphal Valley, in a tight circle so he could launch an effective counteroffensive. Lt General Geoffrey Scoones 4th corps would deploy the 20th Indian division led by Major General Douglas Gracey around Tamu and the 17th Indian Light Division of Major General David Punch Cowan around Tiddim. Both divisions had been aggressively carrying out patrols in the valley and along the banks of the Chindwin River. The 23rd Indian Division of Major General Ouvry Roberts was held in reserve at Imphal, with his 49th brigade in the Ukhrul area to the northeast. Once Mutaguchi's offensive kicked off, Slim planned for his two southern divisions to withdraw up the Tamu-Palel and Tiddim roads to go on the defensive around the Imphal Valley. The two divisions would have a short and more secure line of communications and supply behind them as they forced the Japanese to extend them self over the mountains. To counter losing the overland supply line from Kohima, Slim planned to use air supply to maintain his men during the long siege. Slim also expected Mutaguchi to send a single regiment to seize the defenseless Kohima, not an entire division that was further tasked with pouring down into the Brahmaputra valley. That last part would put his entire plan in jeopardy. On March 8th, Operation U-Go was kicked off with Lt General Yanagida Motoso's 33rd division beginning their advance in 4 columns. The left column was the 215th regiment led by Colonel Sasahara Masahiko who advanced south of Tiddim before swinging north towards the village of Singgel. They would come across the large supply deport between the milestones 109 and 110 around the Tiddim road. The central column consisted of the 214th regiment led by Colonel Sakuma Takayoshi, advancing up the Kabaw Valley to assault Tonzang. Following this column up was the Fort White Garrison unit led by Colonel Yagi Shigeru. Both columns would cut off the route of withdrawal of Major General David Cowan's 17th division and annihilate it. Lastly the right column consisting of the Yamamoto Force led by Major General Yamamoto Tsunoru. They would be advancing north up the Kabaw valley to assault Major General Douglas Gracey's 20th Division on the Tamu-Palel Road. There had been early reports from scouts that groups of Japanese soldiers were advancing west of the Tiddim road. This only sounded off the alarm bells for the 14th corps on March 12th, after a verified sighting report was made stating a large group of Japanese were just a few kilometers off the road at Milestone 109. Consequently, Scoones ordered Cowan to withdraw, so the 17th would begin to move from Tiddim on March 14, after laying mines and booby traps. But it was too late, as the Japanese had already cut the Tiddim Road earlier that morning, so Cowan would have to fight its way out to Imphal. That day, Yamamoto Force had also started attacking Gracey's southern front-line positions, with a particular tank-on-tank battle developing between a troop of M3 Lee/Grant tanks of the 3rd Carabiniers and some six light tanks of the 14th Tank Regiment. The latter were trounced in the end, with four tanks destroyed and two captured. Meanwhile on the 15th, Lt General Yamauchi Masafumi's 15th division began fording the Chindwin river at Thaungdut and Sittaung and would descend upon Imphal from the north. Lt General Sato Kotoku's 31st division also forded the river further north at Homalin, Kawya nad Tamanthi and were rapidly advancing towards Kohima and Ukhrul. Just as Mutaguchi had guessed, Scoones ordered his 37th and 49th brigades to advance to the Tiddim road to help Cowan's men. Cowan had sent his 63rd indian brigade to attack the 214th regiment at Tonang and Tiutum. Thai left Imphal and Ukhrul with little protection, so Scoones decided to dispatch the newly arrived 50th indian parachute brigade of Brigadier Maxwell Hope-Thomson to defend Ukhrul, but he did not expect them to find a real fight. Ukhrul would only have the lightest of garrisons and no real defenses. Forces in the area comprised two battalions of the newly raised and part-trained 50th Indian Parachute Brigade whose young and professional commander, 31-year-old Brigadier Maxwell 'Tim' Hope-Thomson had persuaded the powers that be in New Delhi to allow him to complete the training of his brigade in territory close to the enemy. At the start of March the brigade HQ and one battalion had arrived in Imphal, and began the leisurely process of shaking itself out in the safety of the hills north-east of the town. To the brigade was added the 4/5th Mahrattas under Lieutenant-Colonel Trim. Sent into the jungle almost to fend for themselves, it was not expected that they would have to fight, let alone be on the receiving end of an entire Japanese divisional attack. They had little equipment, no barbed wire and little or no experience or knowledge of the territory. On March 16th, Scoones ordered Gracey to withdraw, so the 20th Division could begin a controlled withdrawal up the Tamu-Palel Road, gradually moving into three defensive boxes. The first was to be at Moreh, held by the 32nd Indian Brigade; the second in the Khongkhang–Sibong area, held by the 80th Indian Brigade; and the third was to be on the Shenam Saddle, held by the 100th Indian Brigade. Luckily for the allies, Yamamoto had dispatch two of his battalions in a useless wide flanking maneuver towards Mombi and the Tamu-Palel road. Thus Yamamoto would lack sufficient troops to launch a full attack against the retreating allied forces. Meanwhile Hawker Hurricanes and heavy artillery bombarded as the 63rd launched a direct assault against Tuitum saddle, managing to break through to the Manipur River, leaving a rearguard at the bridge. During the following days, the rearguard would repel a series of intense assaults upon the saddle by the 214th regiment and Yanagida's Fort White column. At the same time the 37th brigade was fighting against the bulk of the 215th regiment around milestone 100. The fighting became very confused as the Japanese units became sandwiched between the allied units who in turn were surrounded by other Japanese units. On March 18th, the 3rd battalion ,215th regiment managed to capture the supply depot between Milestones 109 and 110 facing minor resistance. Then they were forced to repel a number of counter attacks by the 48th Indian brigade. On the 19th, Hope-Thomson received some panicked reports that his battalions were seeing heavy columns of Japanese advancing on their undefended camp at Sheldon's Corner. It was the 31st infantry of Major General Miyazaki Shigesaburo from the 58th regiment. Hope-Thomson made a last minute call to assemble his dispersed forces at the deserted Naga Village of Sangshak. His brigade, when concentrated, consisted of 1850 men. However, as the troops dug in they discovered to their discomfort that they were atop an ancient volcano, and the rock was impervious to their picks. All they could dig were shallow trenches, which provided ineffective protection from Japanese artillery. Like all Naga villages that at Sangshak was perched on a hill, and had no water; anything the men required had to be brought up from the valley floor, through the rapidly tightening Japanese encirclement. Its unknown why Miyazaki diverted his men to hit Sangshak rather than continue towards Kohima. By nightfall of the 22nd, the Japanese infantry overwhelmed Indian defenses without performed a detailed reconnaissance and lacking artillery support. This would prove to be a fatal mistake. 400 Gurkhas of the 153rd parachute battalion began mowing down wave after wave of Japanese troops using machine gun fire. The Japanese 8th Company of 58th lost 90 out of 120 men in the space of just 15 minutes. Suffering tremendous casualties, seeing entire companies decimated, Miyazaki decided to regroup and began tossing numerous frantic efforts to break up the defenders positions.Under heavy mountain artillery fire and unable to be supplied by air, Hope-Thomson's troops grimly held a position that was not even ringed by barbed wire until March 26, when they finally received Scoones' order to pull out. The Parachute brigade was being virtually destroyed in four battles at Sangshak, suffering 652 casualties. Yet in turn Miyazaki was served nearly 1000 casualties and his advance upon Kohima was held up for a week, severely delaying Sato's plans. Further to the south, Yamauchi's 60th regiment was also facing stubborn defenses at Sangshak. They actually had been waiting for the battle of Sangshak to conclude and only jumped in on the last day's assault. This prevented one of Yamauchi's columns from arriving in time north of Imphal, giving Scoones and Slim an extra few days to prepare Imphal's defenses. Meanwhile on March 23rd, the 48th brigade used their heavy guns and mortars to hit the Japanese positions and managed to force the 215th regiment to pull away from the valuable supply depot. To secure the depot however, they still needed to clear the road from the north. Gurkha's were sent in waves against the strongly defended Japanese bunkers, while the 37th brigade and Hawker Hurricanes hit the main defensive positions of the 215th regiment. At this point, General Yanagida, who had always felt that Allied capabilities were being underestimated, determined that his forces would not be able to hold on much longer and thus ordered them to pull back. Yanagida had received a signal from Colonel Sasahara about the critical situation his regiment was in. Sasahara, in turn, had been reacting to a signal from one of his battalion commanders, Major Sueki. Faced with rapidly depleting ammunition, mounting casualties and attacks on his position near Milestone 109, Sueki had signaled that he would not be able to hold on much longer. He indicated that he would destroy his codes and radio and fight to the end. Sasahara is said to have communicated this and the regiment's resolve to fight to the end to Yanagida. There is some mystery around this signal, some accounts suggesting the division commander received only the latter half of the message. Either way, Yanagida had had enough. All his reservations about the Imphal offensive came to the fore. He ordered the 215th Regiment to pull out and sent a signal to Mutaguchi about his decision. In this he noted the strength of their opponent, questioned the rationale of the operation and remarked on the impossibility of meeting the deadline. He is supposed to have gone so far as to suggest the suspension of the Imphal offensive. This all greatly pissed off Mutaguchi whose divisional commanders for the majority disagreed with his U-GO plan, and Motoso Yanagida openly derided him as an "imbecile". Irregardless, Mutaguchi sought to remove Yanagida from his command. Their relationship would not improve as more setbacks were on the way. With the Japanese dislodged, the 37th Brigade managed to reopen the Tiddim Road and the 48th Brigade finally secured the entire depot area around Milestone 109. Whatever supplies that could be recovered and transported back to Imphal were grabbed, while as many as possible that could be of potential value to the Japanese were destroyed. On the 26th, the 63rd Brigade's rearguard also withdrew, blowing up the Manipur River bridge behind them. Two days later, the 37th made first contact with Cowan's units near Milestone 102 and the 17th Division finally began their retreat towards Imphal. Their only obstacle would be a roadblock established by the 2nd Battalion, 213th Regiment around Khuadam. But that would be cleared out quite easily by Cowan's men who were able to reach Imphal by April 4th. In the meantime, Scoones had asked Gracey to send back one of his 100th indian brigade into the reserve on the 25th, leaving him with only two brigades to fend off the Japanese attacks. The next day, the 11th company, 213th regiment of the Yamamoto Force managed to advance past the main defenses at Moreh, defended by the 32nd indian brigade and captured Nippon Hill. Though they were not under heavy enemy pressure, the 32nd Indian Brigade finally withdrew from Moreh on April 1. It had set the dump on fire; by some estimates at least a million pounds' worth of supplies that had not yet been evacuated were destroyed. They arrived at the Shenam Saddle a few days later to join the 80th Indian Brigade in a fierce battle for Nippon Hill. Meanwhile, Slim had foreseen that reinforcements would be needed at Imphal and Kohima and had already requested them with great urgency. Slim was granted 30 Dakotas to fly the 5th Division from Arakan back on the 18th. By the 27th, the 9th and 123rd Indian Brigades had arrived at Imphal and the 161st Indian Brigade was being flown to Dimapur to reinforce Kohima. In addition, Slim was promised the 2nd British Division and the 23rd Long Range Penetration Brigade, should it be necessary. General Giffard also decided that once the airlift of the 5th Division was complete, the 7th Division would then be airlifted to Manipur. Yet that is all for the India-Burma front as we need to move over to New Britain. On March 5th, Colonel Smith's 5th marines began loading for an overnight run to the Willaumez Peninsula, departing Iboki by nightfall. The following morning the small convoy assembled off Volupai, waiting for air support to soften up their landing area, but they never showed up. Apparently having reason to believe that the Marines would attempt to land at Beach Red, the defenders constructed an intricate communications net between Talasea and Volupai, placed some mines on the beach, constructed defenses of a sort, sighted in 90mm mortars–and then inexplicably did not attempt to defend the beach as they could have done very well under the circumstances. Realizing the longer they waited the better the enemy could prepare, Smith ordered the first assault wave to hit the beaches at 8:25. LCM-tank gunboats raked the beach with machine-gun fire, as Smith's 1st Battalion successfully landed meeting enemy sniper and mortar fire. Some sniper fire was observed and 90mm mortar shells began splashing in the water, but Companies A and B drove on shoreward and within 10 minutes after crossing the line of departure about 500 Marines had landed. The two assault companies then pushed forward to establish a beachhead line through which the 2nd Battalion could pass and continue the attack in the direction of Bitokara Mission. Company A accomplished this with relatively little difficulty on the right, but on the left there existed a virtually impassable swamp, running north and south and extending to the edge of the Volupai track. As a result, Company B had to pass through a slot between Little Mt. Worri and the swamp in order to accomplish its mission, encountering and eliminating an enemy pocket of resistance before establishing its lines 200 yards inland. Meanwhile the reinforced platoon patrol that had gone after the bunker on Little Mt. Worri had run into difficulty. The retreating enemy joined other of their fellows and hastily manned defensive positions which had been prepared in the Volupai coconut grove. The platoon accounted for about a dozen of the Emperor's troops, losing one Marine killed and another wounded in the process. Finding he could not advance against the Japanese all-around defensive positions, the patrol leader requested assistance but was instructed to hold what he had until the 2nd Battalion arrived on the scene. As the advancing elements pushed their way through the coconut trees, rear echelon personnel on Beach Red suffered heavier casualties than the assault units. All during the day the Japanese lobbed 90mm mortar shells onto the beach, shells landing capriciously and inevitably taking their toll in the crowded, constricted area. Among the early victims was Lieutenant Commander Richard M. Forsythe, regimental surgeon, who continued working with the wounded until he was evacuated. The heaviest casualties that day were recorded in the 11th Marines and among medical company personnel. Both groups had to remain on the beach, there being no other place to go. On top of that, coral reefs were delaying the LCM's from fully landing the 3nd battalion until the early afternoon. Once Company E came ashore, the advance guard rapidly moved forward and began moving through the 1st Battalion's lines astride the Volupai Plantation track at 11:00. The Marines were brought to an abrupt halt 200 yards farther on where the Japanese had dug positions commanding the narrow trail. As Company E attempted to attack outside the plantation track, a medium tank commanded by Lieutenant John M. Scarborough moved up the trail to the company's assistance and knocked out a heavy machine-gun position. But suddenly two Japanese, one on each side of the trail and each armed with a magnetic mine, leaped out of the brush. The defending Marine infantry killed one before he could reach the tank, but the other succeeded in affixing the mine to the port side of the turret. The blast that followed killed the Japanese and the Marine who was trying to stop him, as well as jamming the turret so that it could not be operated and stunning the tank crew within. Simultaneously the rear of the turret was pierced by a missile, presumably an anti-tank grenade, which made a hole about three quarters of an inch in diameter. Supported by two more tanks and mortars, Company E finally began moving towards the coconut grove with increasing momentum during the afternoon, at the same time capturing a detailed map of Japanese positions in the Talasea-Bitokara-Waru area. As night approached, elements of the 2nd Battalion set up an all-around defense within the coconut grove while the 1st Battalion manned the beachhead. By the end of the first day, the Marines had penetrated approximately 2000 yards inland from the beach and killed 35 Japanese while suffering 13 killed and 71 wounded, most of them to the deadly mortar fire. More than half of these were incurred on the beach, and the figures for the day represented more than half the total casualties the combat team would suffer between March 6th and its departure on April 25th. 9 of the fatalities and 29 of the wounded were in the 11th Marines alone. At 2:00am on March 7th, a handful of Japanese attempted to infiltrate the lines of Company E, but the attack was so easily repelled that Smith considered that this wasn't even a counterattack. Actually, realizing that his forces were heavily outnumbered, General Sakai had ordered the defenders to leave a rearguard of about 100 men and withdraw at once towards Bola. During the morning, the 2nd Battalion advanced through the abandoned enemy positions without facing any opposition until they were stopped on Mt. Schleuther's northwest slope at 11:45. It became evident that the Japanese were attempting to turn the battalion's right flank. Luckily, Company F rushed forward and managed to extend the threatened flank and seize the high ground. At 3:00pm, the reserve 3rd Battalion was also landed at Volupai, thus relieving the 1st Battalion at the beachhead. The next morning, after a mortar barrage, the 2nd battalion soon discovered the Japanese had retreated past Bitokara. The Marines quickly captured Bitokara by 1:40pm. The Marines then dispatched scouts towards Mt. Schleuther and Talasea. The Mt. Schleuther scouting group reported that the Japanese were well dug in on a nearby peak, and at 3:00 a task force consisting of Company E and reinforcing elements began the ascent. A request for artillery fire on Scheuther brought several rounds dangerously close to the 2nd battalion, 5th Marines CP, and the battalion's 81mm mortars promptly took over the support missions. As the task force approached the enemy positions, however, it ran into concentrated fire from machine-guns and small arms, backed up by a 90mm mortar and a 75mm field piece. The Marines fought back for an hour and sustained 18 casualties before they were ordered withdrawn to the mission. The second scouting party had returned from Talasea, meanwhile, to report no indications of the enemy. As no enemy presence was found on the latter, Company F advanced to the airdrome and in less than an hour reported it secured. Meanwhile the 1st Battalion advanced to Liapo and then began to push over rough terrain towards Waru, finally digging in for the night just a bit short of its objective. After some artillery and mortar dueling during the night, Companies G, B and C launched a coordinated assault at 8:00am on the 9th. Once again, they found abandoned positions, successfully clearing the Waru area by 1:00pm. Also a patrol was landed on Garua Island at 11:47, reporting it deserted as well. By the afternoon, Smith moved his command post to Bitokara and informed the division that Talasea was secure and that his forces would now concentrate on mopping up and patrolling the Willaumez Peninsula. The 4 day campaign had cost the Marines 17 killed and 114 wounded, while estimating they had killed 150 Japanese. But now we need to jump over to Bougainville. The Japanese had begun earlier in the year to improve some trails, particularly the net leading from the Mosigetta-Mawaraka area. A rough road had been completed through the jungle to the jump-off positions for the infantry. Nevertheless, the movement of over fifteen thousand troops with all their equipment proved to be a major task that would have dampened the spirits of all but the most ardent warriors. Artillery units had a particularly difficult time pulling their heavy guns through the jungle to get them into position to support the attack. Their task was made even more difficult by the daily downpour that flooded the streams, washing away many of the makeshift bridges and making some trails veritable seas of mud. American intelligence by mid-February was aware of the large-scale movement toward the perimeter and Allied planes repeatedly attacked the trails. Despite all these difficulties, the Japanese soldiers displaying their tenacity and ability to overcome the most difficult obstacles, brought up the supplies and eventually had all the guns in place for the attack. All of this was done to support a major counteroffensive scheduled to begin on March 8th. On the 7th, the Iwasa unit has assembled behind Hill 1111; the Magata Unit behind Mount Nampei; the Muda Unit at Peko village on the East-West Trail, and the 17th Army Artillery Group, commanded by Colonel Saito Harumasa in place near Hill 600. Facing them, were the men of the 37th and Americal Divisions, who were on full alert in their foxholes and bunkers, waiting for the great Japanese counterattack. On the 8th General Hyakutake's counterattack began with a heavy albeit uncoordinated artillery bombardment. The Japanese artillery concentrated its fire on Piva Yoke instead of the forward areas of the perimeter, which would be the main initial point of attack. The artillery fire was delivered spasmodically and with poor coordination despite the high vantage points from which the Japanese surveyed the central segment of the American positions. The Japanese artillery did little damage. American corps and division artillery countered immediately, the 37th Division guns firing on the suspected hills to the northeast and the Americal howitzers concentrating on those to the east. The 6th Field Artillery Battalion and the 129th Infantry's cannon company were so situated that they could fire directly at the gun flashes. All other guns were directed by forward observers or spotter planes. Destroyers in Empress Augusta Bay also fired counterbattery missions. By midmorning marine dive and torpedo bombers were flying neutralization missions against Hills 250 and 600. Then in the afternoon 56 SBDs and 36 TBFs, guided by artillery smokeshells, struck the main concentrations on and around hill 1111. This all massively delayed the Japanese main assault. Only the 23rd Regiment would manage to assemble in place for the attack on Hill 700 by nightfall. Under drenching rainfall, the Japanese thus attacked the hill with some companies, yet their first assault was easily repelled by the experienced defenders. At 2:30General Iwasa launched his main assault, sending his 2nd and 3rd battalions, 23rd division against the saddle. Despite the heavy fire from the 145th Regiment, the Japanese stormed the hill en masse, screaming and screaming threats in English and even singing American songs, presumably in attempts to unnerve the defenders of the hill. According to the historian of the 145th "The enemy stormed the hill, clawing his way up the steep slope, yelling like a maniac, suicidally putting everything he had into a frontal attack designed to take the highest point on the hill. ... The 145th Infantry, defending the ridge, were somewhat taken aback by an enemy so unreasoning as to crawl up the 70-degree slope on all fours, rifles slung over their backs." Suffering severe losses, Iwasa's 2nd Battalion managed to blast their way through the protective wire and knock out one of the pillboxes. Through this gap, the Japanese moved onto the saddle and began to attack adjacent strongpoints, securing a penetration of the 145th's line 70 yards wide and 50 yards deep. Behind them, however, an effective artillery response would break up the attack of Iwasa's 3rd Battalion; yet the 2nd Battalion would continue to expand this perimeter until, by 12:00, they had captured seven pillboxes and had brought up machine-guns and mortars with which they could put McClelland Road, the only lateral supply road for the 145th, under direct fire. Supply of the forward troops became very difficult, since the three-quarter-ton trucks and half-tracks could not use the road. All supplies had to be hand carried. Evacuation of the wounded also became difficult and dangerous. Japanese machine guns on the crest of the hill were able to cover the ridge with accurate and deadly grazing fire. They had placed other machine guns in trees on the spur of the hill about a hundred yards to the rear of the ground-emplaced weapons, which could sweep the entire front. With the exception of a few scattered trees and shallow trenches, there was little cover for troops of the 145th who moved up the steep slopes attempting to retake the lost positions. All during the day the Japanese were also extending the trenches repairing the old pillboxes, and building new ones. In response to this breakthrough, General Beightler sent the 1st Battalion, 145th Regiment to counterattack. By noon, the Americans were attacking the newly-gained Japanese positions, successfully retaking five of the lost pillboxes against heavy fire and establishing a new line just south of the crest by nightfall. The first attempt to recapture Hill 700 was launched at noon on the 9th. Company C moved northward against the saddle in a direct frontal assault while two platoons of Company F attacked the saddle from the flanks. Company C was halted by devastating fire two-thirds of the way to its objective, and the men were forced to dig in and hold what they had gained. Meanwhile the riflemen of Company F had retaken five of the lost pillboxes, and the line, now reinforced, was solidly established by nightfall just south of the crest. Beightler had ordered two tanks forward late in the afternoon to take enemy targets under direct fire, particularly those that menaced McClelland Road, but the terrain proved too steep for them to be used effectively. Thankfully, Iwasa's breakthrough had been contained, with the 145th losing 23 killed and 128 wounded against an estimated 500 enemy dead. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Mutaguchi's insane Operation U-Go was not going the way he thought it would. General Slim was outsmarting his enemy and it seems the allies were going to make further gains in Burma. Meanwhile things were heating up on Bougainville as Iwasa continued his grand offensive.
Welcome back to FreightWaves! In this loaded episode, join host Thomas Wasson as he delves into the world of trucking recruitment with the renowned Charles Gracey, President and Founder of Hot Seat Services and the host of the Sense Per Mile podcast. Known as the "Dr. Phil of trucking," Gracey brings unparalleled expertise to the table. Gracey sheds light on the challenges and innovations in the trucking recruitment landscape, offering invaluable insights for carriers and drivers alike. From navigating the recruitment funnel to understanding the evolving dynamics of driver preferences, this conversation covers it all. Discover the secrets behind building meaningful connections in recruitment, leveraging technology for optimized outcomes, and the importance of culture and reputation in attracting top talent. Gain exclusive access to groundbreaking tools like Connect, designed to revolutionize the recruitment process. If you're in the trucking industry or aspire to be, this episode is a must-watch. Stay ahead of the curve with FreightWaves and dive deep into the world of trucking recruitment with Charles Gracey.
Welcome back to FreightWaves! In this loaded episode, join host Thomas Wasson as he delves into the world of trucking recruitment with the renowned Charles Gracey, President and Founder of Hot Seat Services and the host of the Sense Per Mile podcast. Known as the "Dr. Phil of trucking," Gracey brings unparalleled expertise to the table. Gracey sheds light on the challenges and innovations in the trucking recruitment landscape, offering invaluable insights for carriers and drivers alike. From navigating the recruitment funnel to understanding the evolving dynamics of driver preferences, this conversation covers it all. Discover the secrets behind building meaningful connections in recruitment, leveraging technology for optimized outcomes, and the importance of culture and reputation in attracting top talent. Gain exclusive access to groundbreaking tools like Connect, designed to revolutionize the recruitment process. If you're in the trucking industry or aspire to be, this episode is a must-watch. Stay ahead of the curve with FreightWaves and dive deep into the world of trucking recruitment with Charles Gracey.
Neely Gracey is a marathoner who's not just breaking the tape at finish lines but shattering world records with a stroller. Our conversation meanders through the mental landscapes that elite runners like Neely traverse as they chase down personal bests and the stories that keep their feet moving when their bodies scream for reprieve. Imagine setting out on a marathon training run and finding the perfect rhythm between pushing your limits and nurturing your resilience—this is the art and science of running we explore, as Neely draws from her own storied family history of athletic pursuits. Neely's coaching philosophy unfolds, grounded in the wisdom passed down from her father, Steve Spence (Olympic Marathoner 1992), and the personal toolkit shes assembled over a lifetime in the sport. Together with Neely, we delve into the importance of patience, the strategic embrace of hydration and nutrition, and the lesser-known tips for conquering back-to-back race events.What do icebergs, lettuces, and strollers have in common? They all make a feature in our ranking of vegetables and the fascination with Guinness World Records as we discuss the lighter side of running culture. Between laughs and sage advice, from staying motivated mid-race to navigating the quirks of race timing, this episode is a tapestry of tales and tactics. Join us on this marathon of an episode – no running shoes required, just the curiosity and spirit of an athlete.Support the showLet Registered Dietitian Carissa Galloway lead you through a science-backed plan to transform the way you think about your diet.Visit www.GallowayCourse.com and use the code PODCAST at checkout for a great discount!Become a 321 Go! supporter. Help us continue to create! HEREFollow us!@321GoPodcast@carissa_gway@pelkman19Email us 321GoPodcast@gmail.comOrder Carissa's New Book - Run Walk EatImprove sleep, boost recovery and perform at your best with PILLAR's range of magnesium recovery supplements. Use code 321GO at www.theFeed.com to get 15% off your first purchase, for North American listeners, and if you are outside the states you can find it at www.pillarperformance.shop Let Sara Akers with RunsOnMagic plan your next runDisney weekend! IG @runsonmagic or you can go to www.RUNSONMAGIC.com or email her runsonmagictravel@gmail.com Use Promo Code 321GO when you request your vacation quote for a chance to win a $200 Disney Gift Card or booking credit!...
World cross country champion & elite distance runner Neely Gracey joins me to chat about women in sports, competing for the trials, coaching, and much more!Neely began running in 8th grade, and quickly saw success which deepened her motivation to pursue big goals. It started at the high school level where she won four Pennsylvania State Championships. Upon graduation, she attended Shippensburg University, and became an eight time DII National Champion. During Neely's time at SU, she studied Human Communication with a Coaching Minor. Following graduation in 2012, she signed her first pro contract, and in 2013 Get Running Coaching was born. The business has continued to grow and has trained and supported nearly 1,000 runners. Neely's passion as a coach has come to an all new level of excitement with the release of her book Breakthrough Women's Running: Dream Big and Train Smart. Neely and her husband Dillon reside in Colorado with their two sons; Athens (age 5), and Rome (age 2) and a Vizsla named Strider. She believes coaching helps inspire her to keep working towards her goals as a runner, coach, and mother. Neely is a 4 time Olympic Trials Qualifier. She was the top American at the 2016 Boston Marathon and is the 11th American female ever to break 70 minutes in the half marathon. In 2023, she and her son Rome set the Guinness Book of World Records fastest Stroller Mile by a female.Don't forget to head to Apple Podcasts here to support the show and tap the "+Follow" button! Your support allows me to understand better what you enjoy and dislike and find the time and resources needed to push every new episode LIVE while making it great.Thank you for listening!Connect with Neely GraceyWebsiteInstagram Support the show
World record holder & elite distance runner Neely Gracey joins me to chat about women in sports, competing for the trials, coaching, and much more!Neely began running in 8th grade, and quickly saw success which deepened her motivation to pursue big goals. It started at the high school level where she won four Pennsylvania State Championships. Upon graduation, she attended Shippensburg University, and became an eight time DII National Champion. During Neely's time at SU, she studied Human Communication with a Coaching Minor. Following graduation in 2012, she signed her first pro contract, and in 2013 Get Running Coaching was born. The business has continued to grow and has trained and supported nearly 1,000 runners. Neely's passion as a coach has come to an all new level of excitement with the release of her book Breakthrough Women's Running: Dream Big and Train Smart. Neely and her husband Dillon reside in Colorado with their two sons; Athens (age 5), and Rome (age 2) and a Vizsla named Strider. She believes coaching helps inspire her to keep working towards her goals as a runner, coach, and mother. Neely is a 4 time Olympic Trials Qualifier. She was the top American at the 2016 Boston Marathon and is the 11th American female ever to break 70 minutes in the half marathon. In 2023, she and her son Rome set the Guinness Book of World Records fastest Stroller Mile by a female.Don't forget to head to Apple Podcasts here to support the show and tap the "+Follow" button! Your support allows me to understand better what you enjoy and dislike and find the time and resources needed to push every new episode LIVE while making it great.Thank you for listening!Connect with Neely GraceyWebsiteInstagram Support the show
In this insightful episode, we had the pleasure of speaking with Charles Gracey, a seasoned recruiter in the trucking industry and the president and founder of Hot Seat Services. Charles, also known as the "tatted recruiter," shared his candid thoughts on the alleged driver shortage, the realities of driver recruitment, and the challenges of placing millennials behind the wheel. Key Points Discussed: Driver Shortage Myth: Charles firmly believes that the narrative of a driver shortage is a "dumpster fire" that needs to be left behind. He argues that there is no shortage of drivers, but rather an issue with carriers being overly selective due to being near capacity. Recruitment Realities: The conversation delved into the intricacies of driver recruitment, highlighting the unrealistic expectations from both carriers and drivers. Charles emphasized the importance of aligning expectations with reality and the need for drivers to ask the right questions before joining a company. Insurance and Regulation Impact: Charles pointed out that insurance companies significantly influence hiring decisions, often more than in the past. This has led to an overabundance of regulations that affect small carriers disproportionately. Pay and Benefits: A significant portion of the discussion focused on what constitutes fair pay for drivers. Charles noted that pay should be relative to the cost of living in different areas and that carriers need to consider offering more than just a good salary to retain drivers. Millennial Drivers: The episode also touched on the challenges of recruiting younger drivers. Charles advised millennials to have a clear plan and set expectations for their trucking career. He also urged carriers to create clear pathways for career advancement to attract and retain younger talent. Quality of Life: Charles and the hosts discussed the importance of quality of life for drivers, including home time, technology for communication, and other benefits that go beyond pay. Advice for Drivers and Carriers: Charles encouraged drivers to communicate openly with potential employers and for carriers to be transparent about the job and its requirements. He also suggested that carriers develop structured programs to guide drivers through their career progression. Conclusion: The episode concluded with a robust discussion on the need for the trucking industry to adapt to the changing workforce and to address the core issues of driver retention and recruitment. Charles Gracey's expertise provided valuable insights into making trucking an attractive career choice for the next generation while debunking the myth of a driver shortage.
On today's Lunch With Norm, we are with a social media influencer, Gracey Ryback! We discussed the best budget-friendly ways to start working with influencers. Find out what are some of the best budget-friendly ways to start working with influencers. Our guest has generated multiple 7-figures of revenue for Amazon sellers and brands in the past year. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by VAA Philippines VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends. For more information visit https://www.vaaphilippines.com This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, a social media influencer, Gracey Ryback, is here. Today, we discussed the best budget-friendly ways to start working with influencers. She has generated multiple 7-figures of revenue for Amazon sellers and brands in the past year. This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide.. *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
James and Grace are the dynamic duo behind Gracey's Pizza. In this episode, they unfold their journey and how they got started. Highlights: Grace and James share the unexpected challenges during Gracie's Pizza opening week, highlighting the memorable Friday fiasco of running out of pizza boxes. James and Grace share excitedly share their journey of leaving stable jobs to pursue their passion. James talks about the upcoming transition to a new oven, the challenges faced with the current oven's limitations, and the anticipation of improved efficiency with the new equipment. They emphasize the importance of experimentation in the pizza-making process. They wrap up by sharing their thoughts on what makes a good dough. https://www.instagram.com/graceyspizza Thank you to our show sponsors: Ooni Pizza Ovens Affiliate https://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202 Corto Olive Affiliate https://corto-olive.com/?sscid=51k7_g9fhj& Bacio Cheese https://www.baciocheese.com/ Contact Me DM @whatsgooddough https://www.instagram.com/whatsgooddough/ email me: eidref@whatsgooddough.com
Voice Of GO(r)D is very happy to bring you a discussion with Charles Gracey, founder of Hot Seat Services, a truck driver recruitment agency, and the Sense Per Mile podcast. We go over Charles' long history in the business, what the driver recruiting business is like, issues with finding and placing drivers, driver training, what companies are looking for in 2023, the fake driver shortage narrative, and solutions to help fix the business. You can check out Hot Seat Services website here, especially if you're a driver looking for a job, or a company looking for a driver - https://hotseatservices.com/ Sense Per Mile is available on all of your favorite podcatchers and over at FreightWaves. https://open.spotify.com/show/2d1JFO7zQcE2bvtCiBej9O?si=152de417771b462f Charles can be found on LinkedIn - https://www.linkedin.com/in/charles-gracey/ Twitter - https://twitter.com/tattedrecruiter Facebook - https://www.facebook.com/Charles.G.HotSeatServices Questions, comments, suggestions and Hate Mail are welcomed and strongly encouraged! gordilocks@protonmail.com Subscribe to my Substack and never miss a show or any written content - https://autonomoustruckers.substack.com/
Research from McKinsey found that only 22% of new businesses launched in the past ten years have successfully scaled. So, how can you successfully scale with enablement? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I'm your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Gracey Cantalupo, chief marketing officer at MentorcliQ, Inc. Thanks for joining, Gracey! I'd love for you to tell us about yourself, your background, and your role. Gracey Cantalupo: Thank you so much for having me, Shawnna. I love this topic and I love helping other marketing leaders understand how to manage their content, enable their sales team, and ultimately help us all get more revenue and help us scale. As you said, my name is Gracey Cantalupo. I’ve been in marketing for over 15 years. Some B2C, some B2B, so I’ve had both. I’ve been at startups and I’ve been at large companies as well. I’ve been in the beauty industry, entertainment, commercial real estate, and now SaaS, Software as a Service. All this experience gives me a very unique perspective. I love infusing all the fun from my B2C days at MTV and Viacom with the results-driven B2B experience of my SaaS roles. I really try to create a human-to-human approach to marketing, so that it’s effective and also fun because, at the end of the day, we are marketing to humans. In my role as CMO at MentorcliQ, we help make employee mentoring and ERG management easy for enterprise companies. We help employees at those companies develop their careers, hone their craft, and develop a community at work. We believe that every employee deserves a great mentor to help them thrive in their career and to help them find community and belonging in their workplace. I get to infuse all of that fun and helpfulness from my B2C days to help enterprises make a better workplace experience. SS: That’s fantastic. I love the mission of what you guys are trying to do there. Now, I want to focus a little bit on enablement. Thinking back to when you were first evaluating enablement platforms, what were some of the key reasons you selected Highspot, especially in comparison to your existing solution and maybe other platforms that you evaluated? GC: Absolutely. At MentorcliQ, we did not have a comprehensive marketing tech stack when I joined. I joined MentorcliQ six years ago, so I was able to see a lot and help the team build out a lot of things. When it became time for us to look for a sales enablement solution, it really came down to three things. Number one, is this going to be easy for our reps? Great salespeople are lazy and we want to make sure it’s as easy as possible for them or else they won’t use it. We also wanted to make sure it was easy for prospects and clients as well. We didn’t want to have to do a password or make them sign into LinkedIn. We wanted to make it really easy for them to see our content. Next, we wanted to make sure we could track what the sales team was using and what the prospects were looking at. Last, but certainly not least, we needed some dang version control. I mean, we had some reps that, I swear, must have broken into an old storage unit, scanned old ass PDFs of really bad content, and we needed to make that stop for sure. Making it easy, tracking what’s being used, and version control were really the three things we were looking for. SS: I love that. And I’ve definitely lived through those experiences. Now, when you were first rolling out Highspot, your sales team was also in the midst of nearly doubling in size. Can you tell us a little bit more about how implementing Highspot helped you navigate that change while you were also scaling? GC: I started MentorcliQ again, six years ago, they were a few years in. They had a great product marketing fit and they were looking to scale and over time, the sales team grew from founder selling to real enterprise B2B SaaS salespeople selling. They need structure. They can’t just figure it out. They’re used to resources, they’re used to playbooks, and they’re used to having a process and a sales methodology in place for them to execute flawlessly. We just didn’t have that. Consistency ended up being the key for us to help us get these reps onboarded as quickly as possible and Highspot was so great for that. We were able to start to build that blueprint of a playbook. In the first call, you do your discovery, and you send this Highspot pitch with this content. Cool. In the second call, you do your demo, you send this follow-up. Okay, the third call, after you do your proposal, you send this content. We really formulated it out for them and helped them be consistent. That was the key to being able to scale while we were launching this sales enablement program, and also while we were growing our team at the same time. SS: I love that. That’s fantastic. Not only were you guys scaling while you implemented Highspot, but you also had a really fast implementation. How did you ensure that you were able to both implement quickly and effectively? GC: This is what we call a compelling event, or in our case, multiple compelling events. Smart Links, which was a product by Sales Navigator, was being sunset and it was supposed to be sunset in January of that year. We wanted to make sure there wasn’t a big gap for our sales reps, and we had deals that might’ve started in Q4, but aren’t going to close until Q1 or Q2. We wanted to make sure there was a smooth transition there. So a big, compelling event there. The second big, compelling event is Q4. For most companies and B2B SaaS, Q4 is huge, and we did not want to distract our salespeople. Those two compelling events really motivated us to move quickly and make it as easy as possible for the sales folks. SS: Now you’ve already seen some great results since implementation. I think you guys are at about 86 percent recurring usage of the Highspot platform. What best practices can you share that helped you drive such high adoption from the onset? GC: There are really two keys for us. Number one, again, is making it easy for reps. Our reps are working on deals in different stages. They’re getting new deals coming in the door all the time. We just need to make it easy, plug and play. Like I said, great sales reps are kind of lazy so we needed to make sure that this was very easy for them. One of the things I really loved about Highspot is its integration with Salesforce and within Gmail. It just made it really easy for the salespeople to use it in their own flow of work. I think I’m actually stealing that from the sales pitch from Highspot, but that really resonated with me to get the salespeople to adopt it. It just needed to be where they already were. I didn’t want to send them to another place. It’s right there for them and Salesforce, all the activities in Salesforce, and also there’s that plugin for them in Gmail, they can grab a pitch and send it right away. So number one is just to make it easy for your reps. Number two, it’s a repeatable, very clear process. After the first meeting, send this pitch. After the second meeting, you get a demo, you add this content to the same pitch. That also makes it easy for your prospects and your clients. They’re just going back to one link and one pitch and that’s where the magic really happens. How do you make it easy? It’s a repeatable process and our prospects actually love our Highspot pitches and they comment on it all the time as well. SS: On that very note, another area where you guys have seen amazing adoption is leveraging Highspot to engage buyers, as you said, and you guys are at an 80 percent pitch adoption rate. How are your teams more effectively engaging buyers with Highspot? GC: They send it and they keep sending the prospects back to the Highspot pitch. I hear our reps on the phone, oh yeah, so I’m going to add it to the link I sent after our first call so that’ll be there for you when you need it. The proposal will be right there. Everything you need is right there. That really makes it easy for the prospect has be super helpful. The other thing, I think, that has been helpful for the sales team in particular, is they get notified anytime anyone engages with a pitch. Maybe that deal went cold. Maybe that deal ghosted us, or they said, oh, it’s budgeting season, I’ll come back to you when we get our budget numbers in Q4. The sales reps can see people engaging with the Highspot pitch and that’s a good flag for them to reach out early and see if they can be helpful. That has really helped the salespeople adopt it not only in the front end of the sales process but using it as a tool to do timely engagement back out to prospects that have gone cold if they’re engaging with Highspots pitches. SS: I love that approach. Now, your organization also recently launched a new product for a new buyer type, so getting your reps up to speed was essential to engaging those new buyers. Can you tell us how you were able to certify your reps to sell this new product using Highspot? GC: We acquired a company called Diversed. That’s our ERG management platform. We needed to quickly train our reps and make sure they understood what the product did, what the value proposition is, and what’s the combined value proposition of MentorcliQ and ERGs. Most employee resource groups have mentoring happening organically. Let’s bridge those two things together and offer mentoring to those ERGs as well as smooth management. For them to understand quickly the combined value proposition and how it worked was key. We did training on that and we had our reps get certified. They actually had to pass a test do an interview and communicate the value prop back to certain senior leaders in the company. This was all tracked in Highspot using all of the pitches we built for Diversed as well as all the content. To make it easier for reps, the whole Highspot instance of ours was built with spots, which we kind of think of them not as file folders, but as isles of content you can walk down. We have a special spot for Diverse, which is our new product. We make it really easy for the reps. They don’t need to hunt around in the product features and functions problem solutions or any of the customer stories. Anything related to that new product is in one singular spot, one content aisle they get to walk down. That also made it really easy for the reps to quickly go in, grab content, or create a pitch that’s specific to Diversed and send that out as well. They didn’t get access to that content, though, until they passed the certification, which was a cool part of it. We had it locked until they passed and then they got access. SS: I love that. Use that as an incentive to get them to get through that. That’s fantastic. Just shifting gears a little bit, what metrics or key Highspot to kind of really optimize a lot of these programs you’re running? GC: I’ve been in marketing my whole career. I started as a graphic designer. I worked for lots of different companies, and whether it was a real estate company, a beauty company, or reality TV, MTV, there was never enough content. Sales teams always want more content. They are a bottomless pit of need. They always think their prospect needs this thing and their need is special. If it works for them, then everyone should have the thing. This list is huge, right? There are never enough resources and there’s never enough time to produce all of the asks that sales think are really important. The thing that I love so much about Highspot is it lets us track what’s actually being used, what’s actually being engaged with by the prospects, and what is actually influencing revenue. That influenced revenue metric was a game changer for us after our first year of using Highspot. What we did is we looked at the influence revenue report, and then I narrowed it down to, okay, there are five key pieces of content that are influencing the most revenue. It’s our demo highlight video, it’s our one pager, we’ve got a highlight deck, there’s this one client testimonial montage, and then we’ve got this one very powerful mentoring impact report that talks about mentoring and the Fortune 500. It’s those five. So, don’t F those five up was what I came back with. It’s like, okay, those have to be perfect. We’re going to review them every quarter. We’re going to make sure they’re up to date. We’re going to make sure those are amazing because those are what’s driving the most impact. You don’t need to get everything perfect, but that helps us focus on the top five most impactful pieces, make sure they’re glitzy, make sure they’re shiny and make sure they’re getting used. Sure, there are going to be one-off requests or someone’s going to need a particular case study for one deal they’re trying to close. It won’t kill those requests, but it does help you narrow those requests to a very manageable five that our team can focus on. That’s been the game changer for us, is the focus on the top five and how that influences revenue. SS: Wonderful. Last question for you, Gracey. Just as a marketing leader, what has been the impact of Highspot on your top business priorities? Do you have any wins or key results you can share? GC: I’m a designer at heart. That’s how I started as a graphic designer. I love how flexible the pitches are. I have a graphic designer on my team, so I’m very lucky in that respect. One of the things that we’ve been able to do is not just have a PDF attached to an email that goes to a prospect, but you can design this gorgeous pitch that has your branding on it, it has your messaging and that’s not just in the header. In each section, we can kind of wrap our messaging into the background of the pitch so that there’s great context around all the great content, kind of like a friendly contextual hug around all of that great content that we produce. That’s been extremely impactful from a branding perspective and set us apart in the market. Sometimes people just open that thing and they might see that messaging over and over again. Maybe they don’t go to page five and your slide deck where you like always hit on those messaging points. For me, it’s been wrapping all of that messaging and that value ad into the actual pitch itself. I truly believe it helps us become the vendor of choice faster because we’ve got that branding opportunity. So for me, it’s having that brand control, being able to get across that messaging, as well as the thing we talked about earlier, which is being able to track not content that I’m in love with, or that the salespeople are in love with, but the content that actually influences the revenue. Those two things have been the most impactful for us. SS: I love hearing that. Gracey, thank you so much for joining us today. GC: Absolutely. Thank you. SS: To our audience. Thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
In this episode, we talk to Lori Gracey, CAE, executive director of the Texas Computer Education Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, learning how to lead and where to go for advice, technological advances including the use of AI, and the importance of being involved in an organization like TSAE. Better By Association is produced by Association Briefings. Show notes Lori Gracey currently serves as the executive director of the Texas Computer Education Association (TCEA) with a staff of 21 dedicated individuals serving more than 80,000 members around the world. During her 14 years in this position, she has led TCEA in membership and revenue growth, helped to pay off their building and purchase a new, larger building (also paid off), and implemented new conferences, partnerships with other associations, and professional development opportunities for members and non-members. Lori earned her CAE in 2014. She has served on the TSAE board and regularly presents at different TSAE events, including Association 101, New Ideas, webinars, Learn at Lunches, and the CEO Forum. She leads a weekly meeting with executive directors of other educational technology associations and has also organized and led several governance events for volunteer leaders in similar associations from around the world. Prior to entering the association world, Lori garnered 28 years of experience in education, with 22 years as a curriculum and technology director. She served on the TCEA board of directors for 13 years previously. Lori is a past presenter at the International Society for Technology in Education and a regular presenter at the TCEA convention. She has served as the ISTE 2017 and 2013 Conference Program Chair and the 2007 NECC International Conference Chair Person, and has conducted professional development for the Texas Association of School Administrators, Texas Council of Administrators of Special Education, Texas Association of School Boards, and hundreds of school districts across the country. A MA in English and a BS in Education have helped Lori to manage the intricacies of whatever career she challenges.
* BUY TICKETS FOR OUR NEXT LIVE SHOW! WHAT: Worst Foot Forward Live - World's Worst Sibling with guests Laura Lexx & Ron WHEN: 5th November 2023 @ 12.00pm WHERE: Bedford Pub, London SW12 9HD TIX: https://www.cheerfulearful.co.uk/ We're howling at the moon, growing our hair and nails, and gaining American citizenship before travelling to London and then Paris as we transform into the World's Worst Werewolf. We are joined by comedian, gamer and master of Werewolf Live, Jon Gracey, for this monstrous Hallowe'en special, where Barry journeys through the south of France, Jon shares his favourite Thai film with us and Ben teaches us why tomatoes are not to be trusted. Oh, and to enjoy the scary werewolf transformation Jon references in the episode, watch it here... https://www.youtube.com/watch?v=6H3PRSg8ReM To join Jon and a bunch of other nerds (including past WFF guests like Ivan Brett and Grubby Little Mitts) playing social deduction game BLOOD ON THE CLOCKTOWER in a country house this November, check out this link! Follow us on Twitter: @worstfoot @bazmcstay @benvandervelde @JonGracey Visit www.worstfootforwardpodcast.com for all previous episodes and you can donate to us on Patreon if you'd like to support the show during this whole pandemic thing… https://www.patreon.com/WorstFootForward Worst Foot Forward is part of Podnose: www.podnose.com
Welcome to part 2 of Paris Brest Paris with James Gracey. This episode concludes James's intense 1,200-kilometer ride filled with unexpected obstacles and unexpected friendships. Faced with numerous challenges, from illness to malfunctioning electronics, James's determination powers him through, making his journey a testament to sheer grit. Halfway through, with 600-kilometers still to go, he contemplates quitting but finds encouragement in the unity of fellow riders. Each twist and turn loaded with his physical and mental endurance eventually leads to the finish line. As he crosses it with newfound friends by his side, James's story evolves into not just an adventure, but a celebration of camaraderie and the human spirit. Don't miss out on this extraordinary account of grit and determination that will surely inspire. Support the Podcast Join The Ridership Automated Transcription, please excuse the typos: [00:00:00]Craig Dalton (host): Hello, and welcome to the gravel ride podcast, where we go deep on the sport of gravel cycling through in-depth interviews with product designers, event organizers and athletes. Who are pioneering the sport I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner down, unlock all the knowledge you need to become a great gravel cyclist. This week on the podcast, we've got part two of my discussion with James Gracey. And his Perry Brest Paris ride in 2023. If you haven't listened to the episode last week. Press stop or pause. Go back and listen to that episode because we're going to catch up with it halfway through. James is about 600 kilometers into Perry, breast Paris. Uh, 1200 kilometer ride from Paris to the town of Brest in France, back to Paris. Let's jump right in midstream to my conversation with James Gracey. [00:01:02]James Gracey: So the way out [00:01:03]Craig Dalton: to breast is your first 600 kilometers. And this is a distance that you've now done pre once previously before. Yeah, I'm a, this is all you're [00:01:12]James Gracey: ready to go. So [00:01:14]Craig Dalton: did you, did you sleep at all on the first six? I [00:01:16]James Gracey: slept, uh, Lodiak is the, is the 400 K point. It's also where the bag drop point was and so unfortunately one of the gentlemen that is Responsible for san francisco randonneurs. He's he runs the organization Uh, and I think he's affiliated also with rusa He got sick and so he's coming over to do the ride He has gone way out of his way to make sure everybody has what they we took 106 people from san francisco Which is a huge contingent bigger than most And he, his name is Rob Hawks, and he got sick, uh, like to the hospital in the emergency room, sick when he landed. And so he had, uh, he had some hotel rooms in Lodiak that he was, when he realized he's not going to be able to, to utilize them, it was two days before, and I was sick. And so I was up at two in the morning being sick. And I got. noticed that these hotel rooms were available. So, because I was sick, I was like, done. I'll take, I'll take them both. They were both in Lodiak the first night and then the second night coming back. And so I did grab all my gear, my drop bag, go to the hotel, took a shower. And uh, lay down for like two hours. [00:02:39]Craig Dalton: And we, so were you, was it going to work? The math going to work out that you were going to be in the same hotel the next night? [00:02:45]James Gracey: Yeah. I just left my gear. Oh, that's amazing. Yeah. So it saved me a little bit of time. So I didn't have to go check in to get gear. Yeah. It, it didn't work out quite that way because I was so far behind when I returned to Lodiak. I had to go to the hotel, get my gear packet, no shower. I changed kits. And went, uh, and had to go back and drop the bag because they're leaving. The bag drop people are leaving. That's how close we are. And that's one of the bigger problems with starting at the end. That when it's at the end, if you start at the beginning and you fall six hours behind, no big deal. There are people that are, you know, twelve or thirteen hours behind you still. But when you start at the end and you get hours behind, you're at the end. And they are closing down the control station. Um, what was your, [00:03:34]Craig Dalton: what was your kit set up? Like, it sounds like you brought two, [00:03:37]James Gracey: two sets of. I had three, I had one for one for each day. And I planned on, I planned on changing them. And, uh, they were just my regular road. Yeah. But just for [00:03:46]Craig Dalton: like general cleanliness [00:03:48]James Gracey: and yeah. You want to get out, you want to get out of that. And, um, like I was in my, my second kit for 40 hours or something like that. Um, coming, coming back. And. Yeah feels pretty gross. So if you're [00:04:04]Craig Dalton: back in what was the town called? Lodiak you're now i've done 800 800k, so you got 400k to go. Yeah somewhere along the way. I got a message from you That made it sound like you're done Yeah, [00:04:19]James Gracey: uh after after uh breast It was kind of evening beautiful sunset and we're leaving breast and i'd been sick. I got sick the friday before the ride Probably because we were just out I just came back from the event and I was not having oysters and lots of seafood and lots of pate and lots of stuff that I just didn't agree with. Um, or didn't agree with me. And so I was sick Friday, Saturday and Sunday, uh, before the event. And I just can't keep anything. Anything that comes in, that I put in, comes right back out. And, uh, then that continued for the first day. Anybody I'd ride with, I would get in a groove riding with them on the first day, like with two or three people. And I might ride with him for 45 minutes or an hour, and then I would say, I have to go. Like, I gotta go be sick. I have to go be sick, and I would let him go, which stunk. And it kind of kept getting worse and worse. And I'm trying to eat and drink as much as I can, especially fluids. And, uh, after breast, there's this, there are two secret controls. You don't know where the control is. And it's to keep people from cheating. My thought was probably like yours is now. Why would you do that? Why would you sign up for this self inflicted thing and cheat? Apparently it happens. I don't know why you would do that. Just do the ride. So in the second control, the secret control, I had a fever and I can't keep anything in me and I'm super dehydrated. And I even took pictures of like this dehydration that you can see in my face along the way. And I'd probably lost 10 or 12 pounds by that point, is my guess, from the Friday before I went to the Secret Control. I got to that point where I'd tried to think about, you know, a month ago and two months ago, of what are you going to do when you have all the reasons in the world to quit? Like, are you going to push through and what are you willing to trade off for that, for that, at that time? And I, I knew the answer. But I capitulate. And I, uh, and I, I went to the secret control. Um, when I had a fever, I was like, my wife had just texted me that the kids had COVID. And I was like, no, you're COVID. That's where the fever is coming from. And, uh, cause we had just seen each other two days before. And I was like, this is, you know, I have children. I have to get back. I do not need to be in a French hospital for a month because I've, you know, Tried to tough it out. And so I went to the control, uh, uh, officials, and I said, I need to withdraw. And, uh, I was really concerned about the fever. And, and he said, he said, Okay, what's your number? And I gave him my number, and he said, All right, we're going to withdraw you. And I said, what do I do? And he said, you ride to the next control. You ride to the next control. And I was like, can I sleep? I was really tired, can I sleep here? And he said, no, we're closing. The other problem with being at the very back. He said, we're closing in an hour. You cannot sleep here. And you cannot stay here. Because when we lock the doors, you cannot be here. I was like, well, the next control is Carhay. It's 50 or 60 miles away. I was like, so, if I quit, I still have to ride? This is at 10 or 11 at night. And he said, yes. , that's what you do. And I said, well, take my name off the , take my name off the list, I rescinded [00:07:40]Craig Dalton: by [00:07:40]James Gracey: quit. And I'll decide. I'll decide when I get there. If, uh, if there were, that's still the case. 'cause I am close. And I just couldn't, I couldn't overcome thinking like what I'm risking. And I just drank and drank and drank. And I think I, I think I didn't have a fever. I think I had, I was hot. Because I didn't have anything to cool me off. Yeah. 'cause I was just super dehydrated and so I kept drinking and drinking and drinking. And then by the time I got there, uh, to Khe, I laid down and I, I think I sent you the video of like all the people laid out all over the place. [00:08:13]Craig Dalton: Yeah. It's pretty amazing. Just like people just, it's unbelievable falling asleep with their head next to their food on the table, anywhere laying on the ground. [00:08:23]James Gracey: They had, there were, I didn't see, I saw one person with their feet in the street, like on a highway, like their feet are over the line. And you're like, wow. As you go and you move your feet. Somebody told me they saw a head over the, head with helmet over the line. Like they just got over as far as they could go and they kind of fell over and went to bed. And so I got to Carhay and I laid down in the cafeteria on the ground with flies everywhere. And for two hours and I woke up and I felt a lot better. I'd had, I'd had a meal. I'd had a lot of fluid. And I was like, at that point, you know, my plan was I don't have to, don't think about what, how far you have to go. Don't think I've got another 400 miles or whatever it was you think. I just got to get to the next control. And then from that point forward, it's, I just have to get to the next control, whether it's 70 miles or 100 miles. Right. I just have to, if I can just get there, then I'll make a decision. Yeah. So [00:09:20]Craig Dalton: you're, as you said before, you started in the tail end group, presumably everybody around you, you're starting to see like the really back of the bus. [00:09:31]James Gracey: We're seeing in the back of, of even the people that left 12 hours before me are now back with us. And they're in a terrible, they're in a bad way. Yeah. [00:09:41]Craig Dalton: So are you, are you riding with some of these guys and girls? I'm riding [00:09:44]James Gracey: with, I'm riding with some of them. And we had, uh, I mean, it's pretty interesting, ride baits for a while. Uh, that I'll, I'll, I've, I've, I wish them all, I wish them all well. I did get told at one point I had been riding with this one, uh, uh, randoneur that I was, kept riding in front of him. And he won't get on my wheel. I'm like 40 feet in front of him. 30, 40 feet. I mean, he's getting zero benefit, but he's matching my pace. Like, if you want to get the benefit out of this, you have to ride right behind me. I don't know how it is where you ride, but that's what you have to do, or you may as well just ride by yourself. Because I'm also having to talk loudly so you can hear it way back there. And so this went on for... 7 or 8 hours. I mean, long time. A long ride. And at one point, I got, and this, we went back and forth and back and forth. We'd kind of split up and then come back together somehow, or I'd see him somewhere else. And at one point, we're about to drop down into a, into a, um, control. And I see, I see on my Garmin that we're about to descend for a bit. Even if it's 200 or 300 feet, I don't want to come back up it. If there's no food there, because it's closed. Then I got to come back up because there's a [00:11:01]Craig Dalton: McDonald's right because you're already feeling like you're on the bubble of maybe [00:11:04]James Gracey: I'm on every control. I'm like, I don't know how this is going to work out, but it was getting better and better. And I was like, I told the group, I said, I'm going to that McDonald's and haven't had McDonald's in a dozen years. Easy. Because I quit and they realized fast food is bad for you. [00:11:21]Craig Dalton: They were probably all like Americans. They all eat McDonald's. McDonald's draw of the Golden arches was [00:11:26]James Gracey: too much. It was too much. I saw people in there and it's just across the highway. So I went over there and I got a big Mac and fries. Okay. That was amazing. And I sat down and then a Japanese man came in next. I said, you guys go ahead. I'm going to eat. I need to eat. And I don't want to have to come back up this Hill. To a closed McDonald's. Maybe like I would be devastated. It would be the end. And, uh, then a Japanese man came in and sat, uh, he couldn't figure out the self kiosk. So I walked him through it. And then while he was waiting on his order, I said, Come down and sit next to me. He didn't speak any English. He spoke a little bit. And, uh, he took his helmet off. And as soon as he sat down, he burst into tears. And I said, I said, It's alright, man. I'm in the same place. I'm just not crying. I don't know if he understood, and he just, the only thing he muttered was, this is so hard. This is so hard. And I said, I know, but you're going to eat your meal. I just had mine. I'm going to sit here with you, and we're going to start together, and you're going to be fine. And, and that's, and that's what we did. Right? And he was like, I mean he wasn't, he hadn't lost his mind, but he was hurting, and we still have a long way to go. Uh, and uh, so we, then we left and when I got down to the lane was the next control, the person that I had been riding with, that's behind me said the control is closed and you're screwed. Do you die? He said the control is closed. I said, well, that's, I mean, it's fine. I'm going to finish. My goal was not necessarily to, you know, I would love to make 84 hours, but I'm just going to, I'm going to finish it and I'm not going to finish it if there's no food and I got to come back up this hill. So I know where I need to be. He said the control's closed and I said, Alright, well I'm gonna go and, and lay down and get some, get, and sleep. I'm gonna sleep for, you know, 30, 40 minutes. And he said, well the control is closed. Why don't you come with me? And I said, No. You're not helping me anyway. And so I, I, uh, he went on and then I went into the control and the control was not closed. The control was open. And I think he just wanted me to sleep. Drag him around. I don't know. It was the only, it was the only not super awesome experience that I had. Yeah. And so I got my, got my thing stamped and I was like, there were some other people there. I was like, I know I'm tired, but you just heard what I just heard. There were some San Francisco guys there. And he goes, yeah, he said it was close. It was not close. All right. Maybe he was dreaming. Somebody else later at another, I think even our last control or control before last. was devastated, sitting there, losing his mind because the control is closed. And we're like, it's not closed. It's right there. It's open. He goes, no, it's not. We're like, it is right there. It's open. He goes, he goes, no, I DNF'd. I'm not finishing because it's closed. And we're like, it's not closed. It's right, it's right where the lights are. He goes, what? And it's, and then he started muttering a bunch of stuff that made zero sense. Uh, and so I got some sleep. And I woke up, and one thing somebody had told me before you, before we even started any of this was your body, as I don't know if I can sleep in the grass or sleep in the day, and they said your body will put you to sleep, you will go to bed, and your body will put you there, and they were right, like you can go to sleep anywhere, in the grass and rocks, I have a picture of one guy literally sleeping down the stairs, his feet are on, three stairs away from his head, And it cannot, it can't be comfortable. But he's sleeping. He's just asleep. And so I slept, I woke up, and there were, uh, four, uh, SFR guys that were about to take off. Uh, it was, uh, Ed, Misha, um, Matt, and then one, and then one other San Francisco, Randall Nair guy. And I was like, you want to ride together? And we still had maybe 200 miles to go. to maybe, maybe even a little more than 200. It's so [00:15:36]Craig Dalton: crazy. Like I can't even get my head around, like being that it, you know, in the pain locker. And then And then [00:15:43]James Gracey: like, you know, you have 200 miles to go. We don't think, we don't ever talk about like, Oh, we only have 600 more miles to go. We have more miles to go. Yeah, we just have to get, we have to get to the next control. We just got to get to the next control. And we rode together through the night. Uh, and it was awesome. It was one of my best night rides ever. That, uh, uh, emotionally that I've ever had. It was awesome. We were making good time. It was a beautiful night. We're all laughing. Having a, um, a good time. We're all, uh, fed. And we all have fluids. And making stops where we need to stop. And get a sausage or a coffee or whatever. And it was awesome. Um, and then we got to two controls to go. And there was a storm coming in behind us and I'm showing them on the radar like this is coming It's really thin. It's gonna like it's gonna blanket us with water and lightning for like 15 minutes So let's get under that tent and go to sleep For 15 minutes and they said no, I was like well, I Think we should stay dry. I think it's important because if you get wet after you know, you're gonna get blisters It's gonna be very uncomfortable Things are going to start rubbing you in the wrong places. Like you could have a whole host of new problems because you're wet and it hasn't rained yet. Yeah. And so then they, we traded like we compromised. Uh, Ed was the, was, um, uh, did the most compromise. He said, all right, I'm going to go get a sandwich and a Coke. You sleep. I'll wake up in 15 minutes. And if it's not raining, we're leaving. And I was like, done. So he did that. Uh, and Matt and Misha, we're all, we were still all there together. And, uh, they were stronger riders than me, so I need them. So he kicked me to wake me up, and I was like, let's go. And, uh, it kept getting, then it got light, maybe two or three, two hours later. So the [00:17:35]Craig Dalton: rainstorm, did it materialize? [00:17:37]James Gracey: No, it didn't rain. I told him it was going to rain and showed them the radar. they're stronger than me, so they finished before me. I was like, I was on the ridge by myself. The rainstorm was right behind us. Like I'm watching the lightning storm roll in. And the lightning storm went around just like that. Sounds like you [00:17:58]Craig Dalton: just convinced these guys you needed a 15 minute nap. [00:18:01]James Gracey: I need 15 minutes, yeah. But they were, they were cool with it and we all left together. Uh, and we met up with another SFR guy named Noah, who's a really strong rider. And, We were rocking through the middle of morning having a great time. Was [00:18:17]Craig Dalton: this the most simpatico group you ever found? Yeah, throughout the time. For sure. [00:18:20]James Gracey: Yeah, without them I wouldn't have finished. Like if it hadn't been, if it hadn't been for them and their enthusiasm to finish um Like Ed had done it 12 years ago and didn't finish Uh, it was Misha's first time. It may have been, I don't remember about Matt Um, but they had a lot of energy and enthusiasm and like hey, let's all We're better off together than we are separately, so let's figure out a way to do this together. Even though Misha was so fast, and he was in like Teva clip ins, he was so fast. We would all start together, and he would take off, and we just wouldn't see him again until the next control. We'd catch up at the control, or at stop, and then we would all leave together. He would, he would take, he's like, I'm just riding my pace. But he was, uh, had a great attitude. Uh, and then, maybe, maybe four, four or five hours before the finish start raining. And then the rain, if it had rained two days earlier, it would have been a different ballgame. But because you know, you can kind of see the light at the end of the tunnel. You, uh, you're motivated and they, they had stopped for coffee. So I went on and they're faster so I figured they would, uh, catch up with me at some point. And then I rode with, uh, I rode with One gentleman from, um, Thailand and one from Indonesia for a while that I think they'd kind of lost hope a little bit. They were, uh, they'd missed their cutoffs by a ways. We saw people and were talking to people that had, their deadline, their, like, time to finish is literally within an hour. And we're a hundred miles away. And they, all they could talk about is, I have to get there, I have to get there. I'm like, slow down. You're not making any sense. You're all over the road. People were, in the last 12 hours before the finish, people are not making any sense. People are not speaking in complete sentences. People that clearly speak English are not speaking, are not speaking English. They're making up things in their head and telling you about them like they're real. And all they said, the only, the only cohesive, Sentiment with all of those people is I'm gonna finish. I'm going to, like, even no matter what they're talking about, rainbows and unicorns or shiny pennies or whatever they got going on in their brain that's not working out because they need some rhodiola, probably, they consistently say, this is, one guy said, this is the, this is the time. This is the year. He said it in like kind of French English. This is the year I'll finish. Yeah. This is the year. Like, yeah. Like he had done this several other times. I had not finished and he was probably 15 years older than me. I'm 51. Yeah. Yeah. Yeah, [00:21:11]Craig Dalton: it's so interesting I mean you and I talked about this a little bit on a bike ride one day just Even with Ironman's and different things that we've done. I've always known the finish line was there and within my capabilities, but 1, 200 kilometers In that timeframe, so much can go wrong. Whether it's physically, mentally, mechanically. So [00:21:33]James Gracey: much can go wrong. Yeah. Like some things just are beyond your control and it's unfortunate. Uh, and it's, it's, there are so many opportunities for something to go catastrophically wrong or just to eat up so much time. You're like, I've spent six hours on the side of the road trying to fix this problem and it's not fixed. Yeah. And now I'm exhausted from trying to fix the problem. Yeah. And I haven't made it a single additional mile. Yeah. None of that ever happened to me. It does happen. Like I did see people that happen. We had the event, um, in the end had about a 40 percent DNF rate, which is, they have 4, 800 finishers out of 8, 000. Okay. And was that [00:22:13]Craig Dalton: because it was hot this year or is that pretty average? [00:22:16]James Gracey: I think that's even higher than average. I think the average is like 33 or 35. It depends on where you're from. Some people dropped out because it was hot. It was like maybe 90 the first day, maybe, maybe a little more than that, 90 Fahrenheit. And one guy talked to after the race was over. He said, I dropped out. I said, it was too cold. He was 81 and from Thailand. And so he's, you know, it needs to be 90 for him to ride comfortably. Right. Not, not 80. And he said it was too cold. It was way too cold. And then he just dropped out. So you didn't have any mechanical [00:22:49]Craig Dalton: mishaps. You largely, you know, you, you. You found yourself in the hurt locker physically at certain points, but you kind of just did what you need to do, right? You don't know exactly what the answer is. You just know don't go fast [00:23:02]James Gracey: and hydrate There's no reason to go fast and that you can't ride if you don't drink. Yeah So you didn't [00:23:08]Craig Dalton: you're you're sort of now within 50 miles of the finish line Yeah, you did mention to me you had some some issues. [00:23:14]James Gracey: We had some yeah So I sent you a text at one point said I think I just sent it to you I was like, and my wife, I'm like, I'm pulling out. Like, back, right after breast. And then, we rocked through the night. I mean, we, we slept for the last 37 hours. I slept maybe an hour. And moved a lot. Like, there was not a lot of sit down. And we were working together well, and doing it the way you're supposed to be doing it. And having, like, these really great feelings of camaraderie. And, and, even though it's self reliance, like, you're doing it. With the friendship and camaraderie of others that are like minded and close to the same, uh, physical capability. And it was awesome. And so I got to the last control in Drew. And I was like, I have three hours left. And now it's only 30K. It's like we're maybe a little more, maybe like 24 miles. I have three hours. I'm gonna, I'm like, I was elated. We had worked really hard to get there. and have been raining for a couple of hours, but it's only 24 miles. And, so I texted everybody I knew basically. I was like, I'm going to make it. I can't believe it. Like, my brain is coming back together. It's not in the middle of the night. You're thinking all this weird stuff. And, um, I know what's going on. I'm, uh, I'm helping out with these, these two guys that I've been riding with and have been raining for a couple of hours, but it's only 24 miles. So I sat down, had a meal, which was awesome, and, uh, the two guys I was riding with, only one of them wanted to continue. They'd both missed their time cuts already, and so one of them was going to sleep. Uh, and I'd had a flat repaired. They had a mechanic station there, and I'd been riding a probably 10 pound flat for 10 miles. Because I didn't want to stop and do it in the rain. You've got to get it all out, and it's like it would have taken forever. And I was hoping that there would be a, um, And so we left, and when I got my bike from the, from the shop, my Garmin's not, not working. It just wants me to delete everything. And I turn it on, turn it off, turn it on, turn it off. It's like, I don't know, it's, I've been following signs. There are signs that say either Brest or Paris the whole way. There's probably 20, 000 signs on the route. Were you trying, [00:25:35]Craig Dalton: were you, I'm just curious about this little detail. It may seem super minute, but how were you trying to keep your electronics powered along the way? I had batteries. [00:25:44]James Gracey: I had a battery, I had two solar chargers that were battery packed just in case. Like, I kind of did it the wrong way. I had three lights of just the little trail, I forgot the name of the brand, but it's a mountain bike light that lasts about four hours on low. So I had three of those just in case, because if you don't have, if one of your lights goes out and you get stopped by control, you have to... Joe Davis, Speaking: Wait for it to charge before you can, Craig Perkinsland, [00:26:09]Craig Dalton: Speaking: Because, it's illegal to ride [00:26:10]James Gracey: in that area. Joe Davis, Speaking: That's right. Craig Perkinsland, Speaking: Right, And on the, on this ride without, without a tail light, a headlight and um, reflective gear. And so I had three taillights, three headlights, two big battery packs, and my bike probably weighed 15 pounds too much. And, uh, so everything, you know, was staying charged, I've got the Garmin charge, I've watched charge most of it kind of messed up one day. And So we leave and it's not working and I said, all right, well, it's not, I can't get this right. And so you just follow the signs. I've been following signs. Literally, I could have done it without a Garmin, without directions at all until that point. Yeah. And, uh, we had been warned that people will steal the signs. Okay. That as a souvenir. So you get a sign, they give you one of the signs when you, when you pick up your, when [00:27:00]Craig Dalton: you pick up your bag, [00:27:03]James Gracey: because then they will steal them all in the same place, right next to the end. Right. Right. Because that's where they all are. They're done. They go back on the course and they grab one. And so I'm riding with a, uh, a gentleman from Thailand and we're following, uh, a man from France. I don't know where he was from in France, but he didn't speak any English. And so we're following signs, following signs, and all of a sudden there's no more signs. So it's me, the guy from Thailand, the guy from France, and two people from Germany, a husband and wife team. Um, we realized. Nobody knows where they're going. Nobody's electronics are working. There's no, I see zero signs. And you're just in farmland. And, we're like, alright, well, how do we get back to there? So we started, all of us started going to a, in a direction of a, that we thought, and we got up there, and it's not, it's not the right way. There's no sign. So we realize we're lost. And the gentleman that we were following, because I'm just following, and so you've been doing it for, I'm following the guy in front of me and then the people he's following because he doesn't have electronics. The woman, uh, it was a husband and wife team. The woman has Shermer's neck, which I'd never heard of until two months ago or three months ago. What the heck is that? And I've never seen it. So at the very end, I saw maybe a dozen people with it and it's where it's a condition that you can't hold your head up anymore. So your neck muscles are shot and they're not firing and all you look at if you're on the bike All you're looking at is your pedals. You can't even pick your head up to look past the handlebars You can see you can see your pedals your handlebar and your wheel, but you don't know where you're going If you have to take a right turn, you can't do it She is holding your head up with her fist under her chin. That's incredible And her husband is giving her directions from behind her a little to the right A little, a little, uh, because you can't really, I mean, she's been awake for, you know, three and a half days. And so, we're like, we're following the people with Shermer's neck, and nobody has electronics, and there's no signs. We don't know where we are. We don't know [00:29:14]Craig Dalton: where we are. I can't even imagine how demoralizing that would be. It [00:29:17]James Gracey: was pretty bad. Yeah. Uh, I don't have any, I go, uh, I cannot get anything on my Garmin to work at all. And it probably, it's from, Like, right now, if I were in the same condition, I would say, Oh, you do this and this and this. And, like, logic's kind of going out the window. I think we're going to miss the, we're going to miss the cutoff. I look to see how far, the start and finish town is Rambouillet. And I look to see how far Rambouillet is. And it's, I only had 24 miles from Drew to Rambouillet. Well, now it's like 27 miles. And I'm like, Oh. By, by, like, Apple Maps. And I said, I'm just gonna ride back. I don't know what you guys are doing. The charmer's neck and husband, they left, going in one direction. And we're not going that way. Because it's not the direction of the finish town. I don't know where they're going. So we rode back to where we think we got lost. And we're riding around. The guy that only speaks French is trying to get his garment to work. We're all worried because he and I are in the same group. We're both about to miss cutoff. The other guy... Uh, from Thailand had already missed it. And, I got on my, on my phone, just directions back to, back to the start finish line. I was like, I'm just gonna follow this. I said, this is what, I point to the guy from France, I said, this is what I'm gonna do. You can come with me if you want. And he said, no. He said, come with me. Come with me. I said, but this gets me there, and this has me getting there 15 minutes late. But I know, you know, it's, it's doing it from a, from a bicyclist perspective and I can probably go faster than that. Has me there 15 minutes late, but also it has like seven, you know, construction zone things going on. I'm like, this is, I can't believe I've worked all this all for the last three days and qualification and giving up time with my family. It was kind enough to let me do all this and I screwed it up in the last like 20 miles. Yeah. And I'm going to miss it. I'm going to finish, but I'm, I'm so close to completing it in the cutoff time. Yeah. So we're panicked, and he said, no, he's motioning, just follow me, just follow me. So he literally starts going down a pedestrian path that no bikes are allowed on, or cars, because it's like a sidewalk, going through fields, going in the opposite direction of the finish town. And I see it on my phone, like we're going the wrong way. And he's like, just follow me. And so I'm, I'm like, all right. Do I go with Apple Maps? I don't trust, I don't trust for many reasons. Or do I follow this Frenchman who is pretty emphatically saying, follow me, I, I know where we are. And so I followed him, and we went maybe two or two and a half miles on pedestrian paths, where Apple's saying like, you can't be on this path. And then, we're still gonna get there late, according to Apple. We're still gonna get there late, we're still gonna get there late. And then finally we pop out on this road, and I see other cyclists. So we're back on the path, and so, okay, so we're back on the path, but Apple says, I'm gonna miss my, miss my time cut by 15 minutes still. And so we're, and I'm like, now I, now I see riders, and I just get, I say, look, I can pull us, just get on my wheel, just sit on me, and we'll go as fast as we can. We'll go as hard as we can until one of us passes out. And he ends up dropping off. And I take off and then the path, it still says I'm going to miss it. I've been riding for 20 minutes, it still says I'm going to miss it. And then the path that we're on goes up a one way street the wrong way, which Apple Maps won't let you do. And so as soon as I get to the other side of that, it drops it by 30 minutes. It's incredible. And I'm going as hard, I'm like, I'm head down, going as hard as I can without blowing up. Everything I got until that point. And I realize, like, I realize what has just happened and now I'm going to get there 30 minutes ahead of time. And I breathe, breathe for a second and still going hard. And finally I catch up with these, uh, these guys that are SFR, um, riders. And I'm just like, I'm about to fall over. Like, can I just sit on your wheel? And they let me sit on their wheels, Hans and another gentleman. And I sat on their wheel until the finish line. And got there in time. I was there. And then I'm super worried about the Frenchman, who, if it weren't for him, I'd be on a highway somewhere trying to get back to the start line. Yeah. Following Apple maps. Uh, and if it weren't for him, and he's in the same cutoff as me, so I did see him, uh, after he finished and he made the cutoff. And we had a great, we had a tearful embrace and it was, I was terrified I was gonna miss it. And I have all these emotions. And like, I was totally fine emotionally until I could even see the finish line. I'm like, there it is. Like, let's just, let's just go to it. And then I got to the finish line and lost it and burst into tears. And my friend Ray is there and he's like, wow. . Wow. Because he, he finished, he finished in, in 80 hours I think. Something. Okay. Like he finished really fast. No, he finished in, uh, 74 hours I think. Yeah. And so he had been there and gotten a night's sleep and, uh, and I was just a mess and I've never been like that. And maybe my first Ironman ever, cause I was, you know, I'd built it up in my brain that it was going to be this huge accomplishment and, and it was, it was, it was incredibly [00:34:52]Craig Dalton: emotional. Yeah. Understandably so. I mean, everything you went through to get there, to arrive in France in the first place, and then certainly everything you went through. Over the course of those 84 hours. Yeah. Like to finally like, not have to stress, [00:35:06]James Gracey: to not have to, you know, pressure on you to like, keep going and keep finishing. Yeah. And just where you can, like you didn't need [00:35:12]Craig Dalton: to do anything. You didn't need. It's done. Yeah, it's done. Throw the bike [00:35:15]James Gracey: down, pass out. I couldn't believe it and I made it. Uh, I did an 83, 83 25 I think. Okay. I had 35, 35 minutes to spare. So it was, it was close, especially considering an hour before that I was not going to make it and the time cut off at all. Do you [00:35:32]Craig Dalton: get the sense from some of your other riders that you knew, like Ray, like, did they get involved with groups that were like moving together throughout the entire [00:35:41]James Gracey: course? Ray did for sure because he left at 90 hours and he said he, they had really good groups taking turns. And, uh, and that's, that's. I mean, that's a good way to go. You know, it definitely is, uh, gets you going faster with less effort. Um, there were, there were large groups, probably, probably a lot of large groups from the 90 hour group. Uh, and then our group, I never really saw, I would see, there were, at the occasional control, or we'd leave an even, just a sandwich shop or something. People would say, all right, I'm going to go, and then two minutes later somebody else would leave, and then 30 seconds later somebody else would leave, and 30 seconds behind someone is no benefit. Yeah. So we would have to say, stop. Like, let's all leave in two minutes, and there will be five of us together instead of five individuals spread apart. And some people, I think, just want to do it on their own, and that's just where their, where their mind is, and where their, like, kind of their game plan is. I'm going to do it on my own. I'm like, okay. Yeah, but I need some help. , I need to ride somebody else. . Uh, and they were, uh, I did hear, I heard stories. Uh, I, I heard story of one person that had s schirmer's neck that put screws into her helmet and then taped, taped the screws and then taped the tape back to the back of her bag in the back to hold her head up so she could see. And then one gentleman I had breakfast with the next day. from, uh, he was Irish. He had, he had a, not terrible case of it, but pretty bad, I mean bad enough that he said he had to, he stacked all of his spacers onto his head tube to raise his arms up so he could raise up enough to see it's not the right position. And he said at one point he was looking at his fork and he said he looked at it for two hours in the middle of the night. He said, that's not my fork. That's not, somebody got, somebody while I was sleeping, came in here while I was eating, came in here and changed my fork to this fork. That's not my fork. Who would have done that? Gone through all that trouble. That's a lot of effort. To change, take my fork and give me this other fork. I said, how'd you, what'd you do? And he goes, I had to go back through pictures and find a picture of me standing next to my bike with that fork. To convince myself like, oh, I'm just, Not in the right place mentally to make decisions like this, you know, magical fork theft. Oh, yeah. And, uh, some stories like that I heard a lot of the next day. And a lot of Shermer's Neck stories of people that can't hold their head up. Yeah. And, uh, you could see, I didn't see any of, I didn't see any of this, but I did get told people would come to the finish line and it changes pavement. It goes from hard packed gravel to cobbles for 30 feet maybe. to, to loose gravel dirt in, uh, maybe 200 meters before the finish line. It changes three different pavements. And people would see the finish line and raise their arms and and celebration immediately fall to the ground. Because they have no control over anything. They have You know, something that muscles aren't working on them or they try to raise their arm and race that they would just see him like fall over and they've now crashed 25 feet from the finish line from no, from no reason other than celebrating that they're excited and they don't realize things don't work and yeah, like muscles don't work, their neck doesn't work, their arms, shoulders are all pinched and locked up and he said people are just falling over. Like, oh, person after person, after person celebrating. And they would just crash and they'd have to go pick 'em up. And then I can't imagine a kind of a worst way to . Worst way to end your 90 hour. Yeah. Uh, bicycle ride. It's crashing in the gravel and getting a bunch of rocks under your skin. A hundred [00:39:42]Craig Dalton: percent. So what do you, what do you do after finishing? You just go and crash somewhere and sleep [00:39:47]James Gracey: for a day? Yeah. Uh, I didn't have a plan 'cause I didn't know, I didn't know what was gonna happen. Uh, I did have a vehicle there. Uh, Uh, so I went and stayed in the barracks. So they just open up a big room, basically, in, in one of the buildings and throw cots in there. They have cots and, like, an emergency blanket. And I bought some, uh, I didn't, I didn't, I wasn't really thinking right. I ordered a pizza, but I don't think I ever went to pick it up. No, I went to go get a change of mind at a steak. And, uh, so I got some bottles of Evian. She rinsed off and went and laid down. And then people, I went to bed at maybe ten at night. Forty nine to one oesophytoptics. there at five or you know, just before five in the evening and there were people that kept coming in for the next, I was there twelve hours maybe I left at maybe ten in the morning and people kept coming in you could hear them like shuffling around falling over cots and they've been out there for at this point, like four days or maybe even longer depends on when they left because if you are, it's an out and back. So if you're 50 miles from the finish and you want to call it quits, there's nobody to call it quits too. There's not a control there. There's nothing there. You just need to ride ride on end. Yeah. And, and they kind of got, I think they were in probably pretty bad condition. Yeah. I slept, slept well, and then I went and had more food and I've been, I'm still eating, I'm still catching up on food and probably not fluids, but on, on food. Yeah. Um, that it, it just takes a lot of time to put it back in you to gain your weight back. [00:41:26]Craig Dalton: Such an incredible experience and accomplishment. Having done lots of big events, your Ironmans, your Leadvilles, where does Perry Breast Paris fit into the... It's pretty [00:41:36]James Gracey: high. Yeah. Yeah. I didn't think that at the beginning. And then I told, it may have been you that I told, that kind of the further I get away from that event, Um, the more special it is. Is becoming to me in my brain like remembering all of I probably have a I probably have a solid year's worth of writing stories Yeah in three days. Yeah, and some of them significant Some of them were like a very low point for me or a very high point for me or just seeing something I've never never seen I've been cyclist my whole life since I was 12. I ever seen Schermer's neck And know what it what it was. That's all dozen of them people that I don't know, you know There were people that were definitely being dangerous at the end, but they don't know they're being dangerous. Like, at one point, we had to tell one, uh, one rider to get away from us. Like, you were riding from the right line across the line to the left line on the other, on oncoming traffic. In fact, for every, you know, hundred meters you're, you're moving forward, you probably did 300 meters of riding because you're just going back and forth. And it's not a hill. It's flat, flat ish, and it's dangerous. And so they, you know, they gotta, they need to be able to stop those. But when do you stop? How do you tell an official? You don't, I'm not stopping to tell anybody anything. I'm going. Like, we're close. I did hear of one gentleman that was, that was just non responsive, 100%. He's standing there, eyes open. He's not saying a word. And he's just comatose. Yeah, and they pulled him. Yeah is what I heard and that probably is having people are the people are just it's in their brains They're gonna go and get this thing done. Yeah. And they like, I felt like I was really mentally prepared for it and these people are way more mentally prepared for it than I was. 'cause I, they're just not gonna stop to, probably to the point of being dangerous. Yeah. [00:43:32]Craig Dalton: But I mean, there's gotta be a little bit of that in you, just inherently in signing up for something like this. You know, as you said before, you know it's possible. You've previewed in your mind the places you're gonna need to go and the pain you're gonna have. Yeah. And you've said to yourself, Unless it's going to hurt me physically or my family, I'm going to keep going. Like, you're right. You're, you're sort of like, I made [00:43:52]James Gracey: those decisions. You make the trade in your brains already, uh, of what it is that you're willing to give up to get to the next control. Are you going to do this? Yes or no. And if you get to a point and you know, the answer is no, because I don't want to. Yeah. Be in the oncoming traffic. Yeah. Like if I were doing that, I'm like, all right, I'm going to finish, but I'm going to go to bed for until I wake up. I'm not going to set an alarm. I'm just going to go over to some grass somewhere and fall asleep. And, and then you can come back and you can finish. Mind if I make you time, but you did it in a safer manner. Yeah. I definitely got the feeling that some people are not, they were, it's almost like the way that I have ever explained, uh, uh, drinking alcohol to one of my kids. Like my kids are in young, young teens. So we talk about it. I'm like, somebody, like, you would never have, like, my son would never have ten beers. Ten. I mean, ten's a lot. But somebody with nine beers in them would. And it's not you anymore. Like, you are not making that decision anymore. It's the person with nine in them that's making the decision, and you gave them authority to make that decision when you had eight and seven and six, and, right, and back it on down. It's the exact same thing. That person, if I showed them a video of themselves, Right now, weaving all over the road, they would make the decision to lay down and go to sleep. Yeah. But it's not them making the decision anymore. It's them, plus 680 miles, or 700 miles, or even further, and, you know, three or four hours of sleep in four days, with this tremendous physical exertion, and this tremendous physical expense. Uh, so they're not making that decision anymore. It's whatever they have kind of predetermined in their mind as their break point. And their break point was pretty far. But, that said, I don't, I think, I, I did read an article that said it was an unsafe event. Like, they're, well, you put 8, 000 people on a bicycle, all at the same time something's gonna happen. It's not gonna be good. And that's just the law of probability. Like, I don't think anybody has died doing the ride in, maybe the last one was 2011 or something. And yeah, that's, uh, that's not, that's not bad. It's not like people are dying on it all the time, or even end up in the hospital, uh, to my knowledge. And for that reason, I think it's, you know, even though there are dangerous things that are happening, it seems to be like pretty safe event. Where you think [00:46:28]Craig Dalton: about the equipment available, the nutrition, like all the stuff. [00:46:36]James Gracey: It's, that's one of the things that draws me to it, to that specific event, like I feel like I feel accomplished as a rider for having done it and haven't gone through some peaks and valleys and a couple of significant valleys for me, like, I feel that makes you feel accomplished if it was just the easy peasy and I sat on somebody's wheel for 760 miles, like I probably still felt accomplished actually, [00:47:00]Craig Dalton: it's a long way, but [00:47:02]James Gracey: But doing it on, uh, what is probably a 40 pound bicycle, probably with solid, probably more than that. It's the same amount of climbing that they 40, 000 feet. Yeah. Uh, with whatever they had available to them and whatever, I mean, I've got heart rate and Garmin and I know the, I know, I see what is coming. I see the hills that are coming up through technology. I've got a relatively light bike. That is, you know, probably one of the, uh, it's probably a fantastic bike for this particular event packs, rain gear, technical gear, super stiff shoes, all [00:47:44]Craig Dalton: your bag of [00:47:45]James Gracey: modern medicine, I've got everything, a big, big top tube filled with rhodiola and, and salt tabs and like, uh, like all kinds of stuff. I can't imagine having done something like that 130 years ago. And and and finishing. Yeah, it's unbelievable to me that I mean people had some grit to be able to To do that like What distance or what level of complication or elevation would you have to accomplish now for it to be equated to that? I don't know. Yeah, but it's definitely further with a lot more climbing. Yeah definitely to match the same Tenacity that they had to go and yeah and say i'm gonna go do that. I mean, it's [00:48:31]Craig Dalton: unbelievable. It's unbelievable Yeah, it's I mean, it's just like everything It happening every four years Yeah, the sheer challenge of what you undertook. It's just amazing. Congrats for [00:48:42]James Gracey: yeah. Thank you. Thank you. It was, it was, it was awesome. I would love to go back and do it again with friends. Uh, as you and I talked about, it's a difficult, it's a difficult event to do with a friend, I think. Yeah. Because at some point, if you're one mile an hour off of the other one, you guys, you have to split up and go on your own. Um, and for, and that's the only reason it would be, it'd be difficult be, be fun to do the purveys together. It'd be fun to do the training together and be fun to make an adventure out of it together. Uh, and be, you know, as partnered up as you can, just like a cycling race. And then when it comes time to like, Hey, this is not working out for one of us. Yeah. The other one has to understand and yeah, [00:49:23]Craig Dalton: no, I think you, you just, you have your own journeys in these events. You have your own, it's your own, it's your own thing. Whether it's these big gravel events or per breasts, Paris, it's just like, Hopefully, I mean, I think that's the beauty of it. Right? You, you get to the finish line, you've all gone through your stuff, whatever that stuff was, but you were out there together. You saw the same things and you come back and you can revel in that shared experience, even though you weren't riding side by side. Yeah. Like [00:49:47]James Gracey: the guys that I rode with the last day, basically, if I saw them right now, I might give them a big hug and I barely know them, but we did that thing. We did that together, especially at the end. And, uh, and have that shared experience and can laugh about it and they all have their own lives to get by. It's not what they do for a living. Yeah. You know, it's a, it is a, it's a hobby. It's a, it's a good hobby. It's a athletic, it will help you live longer. Uh, but in the end it's just a, it's a, it's something you're doing for yourself as much as I tell my kids I'm doing it for them. I want to be around to help you guys later. The way I'm going to be around is stay fit. [00:50:27]Craig Dalton: Yeah. Thanks for sharing the story. Thank you for [00:50:29]James Gracey: having me, Craig. It's, Craig and I've been friends for 20 ish years and, uh, and it's, I'm super, uh, happy and, and really honored to be on your podcast. Yeah. A lot of people follow you and, uh, like even when Craig and I have been in different areas of the world, people said, are you Craig Dalton? Are you Craig Dalton? You have your, your gravel ride jersey on and they're like, do you know Craig Dalton? And one time you had to say, I am Greg Dalton. Right? I'm like, all right. It's, uh, so it's, it's fun to be a part of that. Awesome. Thank you very much. [00:51:02]Craig Dalton: You're welcome. I appreciate having you. Um, I was stoked to document some of this journey cause I want your kids and family to listen to it and hear all your stories and all of our friends. And hopefully everybody else out there will check out Peri Express Paris. There's a lot written about it. There's a lot of resources and you can see the journey that many people went on this year in 2023. Yeah. [00:51:23]James Gracey: Yeah. Thanks Greg. Awesome. [00:51:25]Craig Dalton: Thanks man. Yeah. That's going to do it for this week's edition of the gravel rod podcast. Big, thanks to James for coming on and telling us all about Perry breasts, Paris. I hope like me. You enjoyed learning a little bit more about the sport of randonneuring and such a story to event they have there and France. I forget if we mentioned it during the show, but it only happens every four years. So it's such a big deal. To arrive at the start line and get to the finish line. It's definitely one of those bucket list events. I was thrilled to get James on the microphone to talk about it as I wanted to document his experiences. So you could share it with his family first and foremost, but also to all of you. If you're able to support the podcast, please visit find me a coffee.com/the gravel ride or ratings and reviews are hugely appreciated. Until next time here's to finding some dirt onto your wheels
A warm welcome back to the Serious Sellers Podcast for our returning guest, the queen of TikTok and Amazon Live, Gracey Ryback of Deal Cheats. With her world-famous influence reaching almost 2 million followers across all platforms, Gracie has been making waves in the world of influencer marketing in social media. Over the past year, she's been a force on Amazon Live and Amazon affiliates, producing more content, and gearing up for Q4. While considering venturing into TikTok Shop – following the footsteps of other creators like Alex Earl, the "it girl" of TikTok, who's been able to leverage their massive following effectively. The heart of our conversation explores the power influencers have in promoting products on platforms like TikTok - a goldmine for brand visibility. Gracey gives us a peek behind the curtain of her success promoting products on Amazon and shares insights on the higher commission rates offered on TikTok Shop. We also dive into the potential of using TikTok shop to build your Amazon FBA brand, drawing examples from creators who have successfully taken advantage of this feature. As we round up our chat, Gracey shares a wealth of actionable tips for Amazon and Walmart brands and influencers to increase their visibility and appeal. Bradley also explains some cool Helium 10 strategies for tracking competitor listings and leveraging the Helium 10 Insights Dashboard to find deals, monitor price drops, and keep an eye on coupon codes. Lastly, we take a deep look at Amazon Affiliates - a platform that offers influencers a chance to gain popularity and make an impact, and how TikTok Shop can be a potent platform for boosting your sales. This episode is full of insights for anyone interested in the fast-paced, ever-evolving sphere of influencer marketing, Amazon affiliates, and TikTok Shop. In episode 498 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Welcome Back Gracie on Podcast 08:42 - The Importance of Authenticity in E-Commerce 14:32 - TikTok Shop's Impact on Views/Sales 22:27 - Expanding Audience With Non-English Videos 27:02 - On-Site Videos and Community Growth 32:12 - Amazon Insights Dashboard 38:05 - Importance of Amazon in Boosting Sales Transcript Bradley Sutton: Today we're bringing back the queen of TikTok and Amazon Live, Gracey, who's going to be talking about how she now has almost 2 million followers across all channels, why she thinks everybody should be getting on TikTok Shop and some cool ways to have some side hustle as an Amazon influencer. How cool is that? Pretty cool, I think. One, two, three, four, I've used this tool. Find out what it can do for you by downloading it for free at h10.me/xray. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS, free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And right now I've got a shirt. I actually have people make fun of me. I have a document that documents what shirt and what hat I wear each episode, just to make sure I'm not doing the same one. I'm wearing a shirt I haven't worn before. It's one of my old school shirts. It's called I'm Huge in Japan. I did that because we're bringing somebody on the show who's pretty much huge in the entire world. All right, Gracey, the world famous Gracey, How's it going? Welcome back. Gracey Hi Bradley. What an introduction. That's wild. I'm happy to be back, love this podcast, one of my favorites. Thank you, Bradley. Bradley Sutton: Thank you so much. Thank you so much. It's like it's hard to believe that it's been over, actually over a year since you were on the podcast last. So before we get into, you know, talking shop and stuff shop, Literally. We're going to be talking about TikTok. Shop is what I want to talk about. There's no pun intended there, but let's just talk about what's going on with Gracey the human being. What's been going on with you in the last year? Gracey Good question. So I mean, right now, no news is good news to me. So, still working on everything I've been working on, I'm still creating content still, but doing Amazon live, still doing my social media thing and still growing there and it's going really, really well. I'm excited for you know, q4 to come around. That's been a huge topic. I just spoke at a virtual summit about that and we're talking about TikTok shop now. That's what actually what I talked about there, but upcoming projects and, like my human being, life is hopefully getting on YouTube soon as a attempt to dwell into more like a long form content instead of just doing everything so short form. That's something I'm working on. Bradley Sutton: Wait, wait. You didn't have a YouTube channel before, Never. You were only Instagram and TikTok. Gracey Facebook and Twitter and everything else except YouTube pretty much. Bradley Sutton: Oh, my goodness, I didn't realize that. Okay, what across all your platforms? Now, how many followers are you up to combined? Gracey Probably close to 1.4 million, majority of them being on TikTok. But yeah about 150K on Facebook now, which is my second leading one. Bradley Sutton: Oh, okay, interesting. Is it a Facebook page group or what so? Gracey I have both about 50K in the page, 150k in the group. Yeah, yeah, both I guess. Bradley Sutton: Okay, Cool, Cool. Now just taking a step back for anybody who maybe is new to the podcast. You know, people know how I usually try and get people's complete backstory, like where they were born and stuff. We're not doing that here because Gracey, as I said, has been on the podcast before. So if you guys want to get her backstory, go to h10.me forward slash 360. So she was on episode 360 of the podcast and you can find out her story, which I forgot most of it since I have. What was that movie? Is it 51st date? What's the movie where Adam Seller forgets his memory or not? Adam Seller? Drew Barrymore forgets her. It might have been. Is it 51st? Gracey date I don't know, but that movie sounds about right where. Bradley Sutton: Well, one of them, yeah. She forgets, she resets her memory like every few days, but that's pretty much me. Anyways, let's talk. You know you said most of your followers are on TikTok. So before I even get into, you know TikTok shop for other people. Is that ever something you would consider doing, or are you just happy doing the promotional side of it? Gracey Do you mean you like selling on TikTok shop? Bradley Sutton: Like actually selling on TikTok shop, Since you've got the followers like you know, like would you ever, you know, start your own store it has crossed my mind. Gracey Have I done it yet? No, but I think it would be a really great opportunity for other creators to like start dishing out their own product and start, you know, creating something in that world, because I think there is a shift. I have seen it just in the past couple of weeks that creators are like hey, I came out with my own clothing line, here it is, I'm making content about it, people are buying it, creators are making commission and, of course, the sellers making their, their earnings as well. So it's kind of like a win-win. And then I actually saw a guy he he created like a journal and it was totally based off his content, his contents like motivational, how to create the life you want. And he made a journal and I guess I was pretty cheap of him to do not cheap of him to do, but like cheap to create. And and then he actually talked about how Alex Earl who do you know who that is? Bradley Sutton: I do not. Gracey She's like the it girl of TikTok. She's like blonde and really pretty but also relatable, and whatever she talks about sells out. She has like millions of followers and like all the brands are going after her because she's like the TikTok it girl, so like everything she talks about is I thought you were the TikTok girl. Bradley Sutton: Oh my gosh, oh my gosh. Gracey But she ended up promoting his journal just like organically and he was like I didn't pay her a dime and brands are paying her many dimes for her to promote their product. So it's just really cool how, like creators are just picking stuff up organically from TikTok shop because they have the incentive to do so, you know so and like. Bradley Sutton: Now is live selling happening on TikTok at all, either through the shop or just naturally, cause I know you know that's always been a topic. It's going on three years now is why you know people can't figure out why live shopping is not taking off in America, when it is everywhere, or at least in Asia. Yeah, we'll talk about Amazon a little bit, but is live selling a thing on TikTok? Gracey Absolutely. So, like we can talk about the official thing and we can talk about the cultural thing. So the official thing is absolutely TikTok shop. There's three ways to shop it. There is the live shopping, where you can link products to a live stream. You have the way you can link products directly in a TikTok video like a normal TikTok. And then there's the storefronts that are on people's profiles where you can like have products linked. So those are the three ways. So officially, absolutely live selling is a thing for TikTok shop. Shall we talk about the cultural aspect. Bradley Sutton: Let's talk about it. Gracey So this is really interesting and I think it's something I've seen a lot of platforms get into recently. It's like YouTube has a new affiliate monetization platform not platform, but like program for creators to directly link products into their YouTube videos. That's like a new thing they're rolling out. Pinterest is doing it. All these different social media platforms are trying to keep people on their own platform with their interest in buying a product. That's the new thing. So you can see this huge integration of shopping and social media. But not everyone is happy about it, because TikTok is normally an entertainment app. People wanna go there to escape the corporate grind, escape the rat race, like they wanna go there to like forget about work and forget about money and all that. So there have been a couple of videos I've seen that's like how to block TikTok shop videos from your free youth feed, cause I'm sick of it. I'm sick of TikTok now and TikTok shop. I see it every other video. Bradley Sutton: I think I did the weekly like have you ever seen my weekly buddy show? I do right, so what was I do Like? So when I do that once a week where I just like scour the internet for new stories and one of my keywords that I follow is TikTok shop, and boom, like I swear, there was 10 articles last night about what you just said, where people are like the four you feed is like ruined. Like I got all this TikTok shop stuff, so continue, but I definitely don't wanna talk about it. Gracey Like people are like sharing hacks on how to basically like not have that, like those TikTok shop videos in their feed, and I just think that, regardless that that is where the future of social media is going. It's like integrating shopping and integrating e-commerce into it. However, I wanted to just say that the importance of being authentic, the importance of being like real, like people wanna see a real review but they don't wanna be sold to, and I think that's also why you mentioned before that how like live shopping isn't taking off as it is in China or in other countries, it's because people don't like being sold to here, they don't like products pushed in their face. But if they see a product, they're like, okay, that's cool, I discovered it. And they wanna feel like, okay, like, I want the product organically. They don't wanna be like, oh, someone's trying to sell me something. So that just like highlights the importance of authenticity and being real when you're talking about a product and integrating it organically instead of like coming off like an ad. Bradley Sutton: Interesting, interesting. Okay, now you mentioned Alex. Well, I can't believe I remember her name. Alex, you just randomly mentioned this guy's journal, right, but that was an organic thing. But as far as TikTok shop goes, what are influencers like yourself or others doing on a non-organic way? Cause, like the traditional way of promoting on TikTok is all right. Here's a link. Amazon affiliate link or hit the link in my bio or whatever the case is. But now if somebody has TikTok shop, are there like affiliate links that go directly to there that an influencer can get? Gracey Yeah, so basically the way that people shop is there's a little tag product in the lower left corner and it says eligible for commission on the bottom and then if I was interested in the product I could click that and it would take me to basically the shops page on the back end where I could check out and all that good stuff. Something I've noticed is that the shipping times are a bit longer. Like, I wanted to purchase something yesterday and I got influenced and I think it was like gonna deliver like mid-October, so that's like close to a month away. So there's that. Bradley Sutton: But in terms of like, that person had to have been out of the country then I would imagine, because unless they can sell stuff out of stock, because if you're shipping for America, why would it? Gracey take you Right, and it wasn't out of stock because if it was out of stock the little button of tagged product would disappear, so I wouldn't be able to click on it. Bradley Sutton: Yeah so. Okay interesting. Gracey Yeah, I see there's that. And then there's also, of course, the marketplace, for both creators and shoppers. Like, you can search products, you can sort by category. There's different products and there's so many joining each and every day, like when I remember when it first came out earlier this year, it was like very few. There was like maybe 10, 20 brands up there, and now I'm starting to see a lot more mainstream products come along and like now, if I'm like, oh, like, I have this product, I wanna make a video about it. More likely than not, I can find it in TikTok shop now, which is great, and I can just kind of have a product I already have in my hands and like talk about it in a video, if I want to. Bradley Sutton: So then You've got like this portal, kind of like the Amazon associate or affiliate associates where, by the way, I became an Amazon influencer a couple weeks ago. I haven't done anything yet, but I got the account set up, I sent some links to some friends, but I'm trying to figure out what the next step is, because I want to get I have this channel that has like 30,000 followers On YouTube and I want to like go ahead and use that to to start my Amazon influencer career. Anyway, there's a side note like that, but I noticed, you know, I can just like find a product that's on Amazon in my portal and then it creates the link. So you're seeing, on TikTok you have something similar where it's not like the, the, the owner or the, the brand has to reach out to you and give you special links. You can just see something that you're like oh, I think this might pop off, let me go ahead and create a link, and then you're sending traffic. Gracey Yes, so it's not really a link. It basically is like on the page before you post the video there's an option to add a product tag and then you'd like click it, add product. You search product, add a video, blah blah, and that's how it shows up. Bradley Sutton: Mm-hmm. How are the percentages on there? Gracey commission percentages. Yes really good, really good, like for the better than Amazon, I guess 50%. Not all of them are 50%, not all majority, maybe like 10 wait, wait, wait. Bradley Sutton: 50% higher than Amazon or 50% commission commission. How was that? Even real life? Yeah, how is that possible? Gracey I agree the journal that I'm talking about with Alex on the whole thing. The guy created it. He was like I made it 50% commission to incentivize creators to talk about it. So maybe he's like maybe selling At a very, very, very small margin right now, but the brand awareness like that, that could be something like a big brand one day. That he's just like doing the promotion right now but creating a brand in the long term. So like I'm not saying everything's 50%, that's not sure but upwards of 50%, and I see I think a lot of them are around like 10 to 20, 30% commission, which is pretty good. I mean absolutely More than what most affiliate platforms offer. Bradley Sutton: Yeah, I'm just seeing her Dumbfounded because that's, that's crazy. Like I heard, tick tock is also kind of incentivizing both the sellers and and influencers and trying to like subsidize a little bit. So I, man, that this is pretty interesting stuff, have you? Do you have? Have you had any success yourself, like where something went off, or you know, you know, I know, back in the day, you know you've talked about how you've given some sellers like six figure weekends, you know, like over a year ago. But what if that was on Amazon? What about on tick tock shop? Any, any cool stories? Gracey I've Humbly sold out a couple products so far, but, admittedly, I'm still focusing on Amazon a lot. I I still I haven't, like you know, sold my soul to leaving that yet, or like I still doing Amazon mostly. However, I am delving more into tick tock shop without trying to be annoying and filling my feet with it, but yeah yeah, there was a bodysuit that I did a video of and it was so silly and and Dumb it was, it was like me try it on. It was like oh, look at my belly before and then like don't even look, okay, anyway. It was like oh, this body like Now I want to find this video. But it was like, oh, here's my stomach now. And then like, oh, here's how slim I look after and it was a really good bodysuit Like I liked it, I feel, as it was good quality. It did slim. You know, it was like kind of like a shape wear bodysuit, so it was really cool. It was like a really quick like before and after it got, I think, over a million, almost two million views, something like that, and it ended up selling out and it was a million views your video. Yeah, but but here's the thing Ticktock is absolutely pushing videos that have tick tock shop product. Bradley Sutton: Yeah thanks like the algorithm is favoring towards okay. Gracey Yeah. So what I have like organically gotten those views, who knows? But because it was a tick tock shop video, I think that definitely boosted in the algorithm and it boosted the sales and it ended up selling out the product, so that was great. I don't know how long they're gonna keep pushing the videos, but that's why it's like that. It's so time-sensitive right now. It's like joining the platform as a seller is time-sensitive. Making the videos as a crater is time time sensitive. Like don't wait until it's super saturated and everyone's in on, and like they don't do these promotions anymore. Bradley Sutton: I know of a somebody who's in this niche From Amazon and I think it's very similar products, I believe, and they've done on tick tock shop. Gracey Yeah. Bradley Sutton: I think something like one or two million in four, four months or five months. Gracey It's just that that's amazing. Bradley Sutton: It's just crazy, I mean. I mean it's so new and and people are just like you know, just going viral, like like, yes, she had a few videos that you know, like like yours. Yeah, that one viral and that's all it takes. You know, you know like not everyone, and you're like I'm looking at your channel here. It took me a while to find it. The reason I could find it is because it's not like every single one of your videos has one million, so I can just ease your skin. I mean, you're in the 10,000s, 100,000s, but you know, it's just like sometimes, so that you'll get one that gets a. I saw another one you were doing like a treadmill that had like two million. Yes, or something like that amazing product. Gracey Yes, that one is great and super popular. I will absolutely make another video about it. It was like a deal for a walking pad, but, yeah, it is definitely, definitely something that People should be hopping on, like on that topic. It's like on the creator side of things, tick tock is also giving creators like product samples. They're giving us coupons like hey, like get this much product and like, as long as you make videos about it, like product samples, like they're so, so, so, pushing it, and I love that because they're very supportive of both sides of like the seller, the Creator, and like they're wanting it to be the best of both worlds, which is what I was all about forever. Bradley Sutton: So Now would you suggest to people I mean, obviously there's influencers like yourself and I. There's obviously clear benefit with with hopefully you know somebody like you with a 1.1 million followers, you know About po, you know linking to their product, but at the same time, would you suggest to anybody who does have or is starting with tick tock shop, they should be putting out their own content as well, because who knows, you know, even without the followers, something of theirs could go viral as well. Or do you think that they should just stick to the shop and and just let the professionals do these, these videos? Gracey 100,000%. And this is a little bit of a contradiction from like what I said before, because before I was, you know, in the Amazon world, it's like what you could do as a seller, like one of those things being live streams. I always said like hey, like, if you don't have all the time in the world to like be doing Amazon live, maybe just like focus on the brand selling part and then like have like a Amazon live Influencer or creator, do the stream for you. But in this scenario, I would absolutely a hundred thousand million percent Recommend that the brand also has, you know, content based on their product. Specifically, there is a brand of Chamoy. You know the sauce, chamoy sauce. There's a brand that is going absolutely viral on tick tock shop right now with their Chamoy and they basically make their Chamoy without any like color and whatever, but the the lady behind it. She makes so much content. She answers questions from the comments she gets. She shows the process of Making the product. She's like we sold out today, like so sorry, like more coming. Bradley Sutton: Do you know what that channel is? Gracey Yes, it's like their brand is called. I love she's an amazing example of a brand. She made it, she has a story and she's this yes, she's Kelly. Bradley Sutton: Don't take. So this is a brand, yes, and then now wait, this is her like this, she's doing her own. Gracey It's just like insight, like just like backstory. It's like, oh, like there's a real human behind this brand. This isn't a huge corporation. This isn't like it's just this lady. And she's asking questions, she's being interacted, like that is such an amazing brand example and hopefully not gonna take too much time and effort, like look, you can just make the video. It's like-. Bradley Sutton: Now, one thing I don't like and now I'm having to do it here is, unless I'm doing something wrong, I can't see TikTok shop on web right Like. I have to see it on my phone Cause like when I was doing something like on somebody else's the other day and I couldn't see their TikTok shop. But then I opened up my phone and it was there. I'm looking here and I can definitely see her store, her shop, on mobile, but for some reason TikTok is not allowing you to see the shop Like. So how much money is being left on the table for the old school people who are on their desktop? Gracey They're watching TikToks on their computer. Bradley Sutton: Yeah, interesting, anyways, okay. So, guys, I love Chamois is an example of somebody who is a brand owner and who's doing her own content. Let me go back to your page. Here Is there a video that's a good representation of like hey, here's something simple that almost anybody can do without, you know, having to have fancy equipment and stuff. Do you remember anything that I can just like look for real quick here? Gracey Pretty much everything I do is very, very, very low maintenance, like it's nothing studio. It's like me with my phone up with like a ring light. It's like nothing that everyone doesn't have. So let me see if there is one that I have. The bodysuit one was probably the easiest and simplest one that I have ever made for TikTok shop. Here's one. So it's a plumping lip gloss. Can I show a video? That's not mine. Bradley Sutton: Oh, it's not even, yeah, yeah. Gracey Okay, and her pinned video has 20, almost 24 million views. Bradley Sutton: That was like 20 seconds long. Gracey Yes, and she's in like a dimly lit room. Bradley Sutton: On mobile. Is this one actually going to like a TikTok shop or anything? Gracey It's been sold out. Bradley Sutton: It's been sold out, okay, but it did. It did at one time. Gracey Yes, it was a TikTok shop video. It says eligible for commission, but the product is no longer tagged cause it's sold out. There are alternatives because it's now viral and I think she made it viral. So there's other products on TikTok shop that are probably the same or similar, but this specific one been sold out. And like you could do that, I could do that, our dog could do that, like anybody could make a video. Bradley Sutton: I've looked at it five times in a row while you're talking and I'm just like in shock. Here that's something like this could go viral. It's not, it's not unique. It's not like you know, mic drop or anything. That's that, just. That should just show yes, so how does that happen then? Is it just? Gracey People love a before and after. People love it simple. And here's another really interesting hack tip. Okay, so you know the, the creator named Kobi Lame. Kobi Lame, so his whole thing is that he's amassed such a huge audience because he doesn't speak in his videos, so you're not like constrained to English speaking audience. You could. You could reach any country, anybody. They don't. There's no like necessarily any need to understand English to understand what's happening in the video. Similar to that, the mega viral videos millions and millions of you, not one or two million, like millions. Bradley Sutton: Yeah, yeah. Gracey They're very like. They're usually no speak, no, no speak, no talking. So, yeah, that is kind of a hack. It's like if you want to reach more people Mr Beast is the same thing he like translate his videos to like other languages to reach more more people. And like, once you start going viral on TikTok, they start promoting your videos to different countries. So, like if I had a really mega viral video, people start commenting in French and German and Italian. Like people start commenting in different languages. So don't cut yourself off. If you do like a simple like showing the product, no words, or maybe just text on screen, super simple. You're not talking before and after done. Bradley Sutton: Now, where? Where can I go or anybody listening to sign up to be? What is it called? Is it called TikTok affiliates or TikTok partners? Gracey So yeah, there, if you're a creator, I think there's a requirement of a minimum of 5,000 followers and on TikTok it's not like Instagram, it's like on TikTok you could do that in two, three weeks. If you're like consistent and you try, you could get those followers. So that's the requirement If you are an affiliate or a TikTok shop creator. If you're a seller, I don't think there's any requirement to be able to you know, sell or Link to your own, let your own stuff, because you're not you're not getting like a commission on your own stuff, Okay that makes sense yeah. Bradley Sutton: Okay, yeah, I just had recently the Rainmaker family on and they were talking about the Amazon influencer program, how it's a great way for people who you know they have this big community of like stay at home moms that's what they focus on and a lot of them don't have a lot of startup capital to just start their own private label business. So one thing they've been doing in their community for those people is that they become Amazon influencers and then they just start making all the you know Videos of everything in their house you know that could be found on Amazon, start uploading it to all those listings and then, you know, some of them make, you know, $500 a month, can make up to $1,000 a month. That's just, you know, a little steady income to build up some capital. So I think that that it almost sounds like the. Probably there's probably a higher ceiling on TikTok for somebody to do that, but the caveat is they need to have the 5,000 Followers first correct, and also for the Amazon influence program. Gracey There there is like a small gateway to get into the program, but once you're in the program. I just wanted to add on to what you just said. Yes, people can make $500 a thousand dollars a month. I also know people making Unbelievable amounts of money from just on-site videos. Bradley Sutton: So let's go ahead and switch back to Amazon. Now, then. Like, what is taking up your time on Amazon? Like, how much are you spending Amazon lives? Are you doing what I just said, like just doing videos for, for random products you think might go viral, or you just doing collabs with brands? So what's your? What's your day-to-day like on Amazon? Gracey Yeah, so I'm still doing Amazon live. I've been doing that consistently since start of 2021. I still do that two to three times a week and that is something I plan to keep doing until the cows come home, I don't know, and yeah. And then a lot of what I do day to day is just social media posting of like promo code deals, helping people find the requests of products that they're looking for Deals on. Like a lot of times I'll ask my community, like what are you guys looking to buy today? And then I'll they'll be like oh, baby, products, treadmill, whatever, whatever long list of items. And I'll just do a lot of research, finding the best deals, promo codes, coupons. That's a lot of where my time goes and then posting them. But I post them knowing that there's somebody looking for that specific product. So I know that there's an audience for that and I can also just like cater to what they're looking for instead of just posting willy-nilly. And then there's also, of course, the video creation of like TikTok, instagram reels, the short form content that you see on my TikTok. There's that, that as well, and the on-site video, which is like another aspect of this whole thing. Now, I haven't focused as much time on on-site videos as I absolutely should have, or have already, and the reason what's on-site video? It's like the shoppable videos that people can post their storefront and the listings and they get okay, okay. When you mentioned. Yeah, so I haven't been focusing on that as much because I've been focusing so much on all the off-site aspect. But the reason for that is because On-site will forever and always be controlled by Amazon, like they have, you know, the ability to Rotate videos out, rotate videos in they they can change the video placements and there's all those different options that are kind of out of our control. So I want to focus more on growing what I can control my own audience, keeping up with that community, and you know, like when you have a community, you got to keep showing up for them. Yep to keep them, and so I think I want to dedicate more time to on-site videos, but I can't do so at the loss of my community, so I just thought I like time, manage it better and Do more on-site videos, of course, because that is super lucrative if you put a lot of time into it. And Amazon, I definitely see, is focusing more on quality over quantity and obviously doing more quality control for their inspire feed as well. You know so there's a million ways to make money in this program. It's almost overwhelming. Bradley Sutton: Are you on On Instagram? Are you sending all of your traffic to to Amazon still, or have you started funneling some to tick-tock Shop at all? Gracey Um, so I can't really do tick-tock shop Traffic directing on Instagram, so most of my Instagram is still geared towards Amazon, but I try to keep the tape. Bradley Sutton: How do you do that, by the way? Probably talk about this before. Are you doing like a Lincoln bio, or or? Okay, okay. Gracey Yeah, yeah, so I'll just have the Link under the product and then I'll have that page where in the profile where people can click on it if they want something. Yeah, that's what you can do. And another thing that I've seen a lot of people do is like using chatbots, so that there's like a double edge to benefit to that, actually, because whenever I say like you can see my description of my Instagram posts, it's like comment this keyword for the link and then Whatever people comment on your post, which boosts engagement, then they would get sent the link to the link page, basically Similar to the page in my bio, but they could then get the link to Amazon from there. So I've seen that a lot of people do that and it's going well. Bradley Sutton: Yeah, now, if I, if I'm a brand, you know, be it on tick-tock or be on Amazon, and I'm trying to, like you know, get somebody of your caliber and following to post my product, it's gonna probably cost me a decent amount of coin. But then, like you said, you sometimes just find stuff on your own, you know? Yeah, like that's probably most of what you do. How do I Make myself more Findable by you or become more attractive to you when you're searching the? You know the, you know whatever you're searching? How can we do that to get on your radar? Gracey So are you talking like Amazon or tick-tock or kind of just? Bradley Sutton: Both, both. Gracey Okay. So I Am specifically like a deal person, so I'm always looking for the best deals. If you have a good deal running and it's a good product for my audience, I'm more than likely post it. But I understand that not everyone can have these hefty promo codes and deals that they put on their products. So I Would say, if you have some sort of like buzz going around your product and that could literally just Be a micro influencer posting about it, and then it catches on and it goes viral and that will start a tidal wave of you know a trendy product, and there's that, of course. But it requires a little bit of luck and very dust. I'm trying to think there there is the structure of like increased commission. I've been getting a lot of inquiries about my brands on tick-tock shop. They're like hey, if you create a product with my tick-tock shop link, then I will give you 30, 40, 50 percent commission and that's like a deal that you can do. Instead of like 50 percent commission for everyone on tick-tock shop, it's like just for you working with the brand. So you could offer a very hefty increased commission with the offer of just including my product in your video. You could do that too, and I'm sure if you reached out to the right people they would be down to do it because again, like they're getting paid on performance and they're getting paid a good commission, a commission you probably. It's very hard to get on Amazon 50% unless you're working with yeah affiliate program. Bradley Sutton: But yeah, I'm gonna give you something that I probably shouldn't make public, but Okay, like I was gonna do this on my own, it's something new that helium-10 has, but maybe now you know you can get, you can definitely use this new feature of helium-10, but I don't know. I really should keep this myself. It's that, it's. I think it's pretty valuable, but I Like to give, so I'm gonna just so, and then you can tell me if that my concept is even correct. Again, I'm an I'm a newbie when it comes to being an Amazon associate or whatever it's called. So we have this new thing called Insights dashboard. It's been out for most of the year, but the new part is you're going to be able to track competitor listings. Now, how it's worked until now is like if I'm a seller on Amazon, I've got my coffin shelf. Well, I'm gonna track just five of the other coffin shelves and. I wanna know, like when they're running coupons or if they go out of stock or this or that happens. But how it's gonna be soon is you can add products to track that aren't even tied to competitors. So somebody like you is not selling on Amazon. You don't have competitors per se. So what I was planning to do and now everybody can just go ahead and copy this but what I was planning to do is like go in and grab, go to some top BSR list of some trending subcategories be it body suits or whatever that I think I could sell and then just add like the top 100 BSRs, and then I can set notifications like let me know if they lower their price by this percent, or let me know if they start running a coupon, or let me know if this one goes out of stock, because now I know this other one, but it'll just give notifications instead of me having to like refresh pages every day. Like that theoretically should work right, like it'd be cool for an influencer like you know me. Gracey Do you read what I think? So like the question. There is like the promo code or the deal would have to be public facing it would be like a price drop or a coupon. Bradley Sutton: Yes yes. Because you got me thinking about that too, and when you were talking about how you're looking for deals. Gracey I mean, that's the whole name of your and not all of them are public facing, which is like the whole. Like time to search? Yeah, okay. Bradley Sutton: Yeah, some just go to prime members, some just go to repeat buyers but then, like a lot of times they don't even do a coupon or something because they don't want to have to pay Amazon for every. You know, if they're running an Amazon coupon, they got to pay Amazon, you know, a certain amount. So they might just do a sale price and then we can detect that you know like where they guess. And actually most of the time I do that for my products because the badge that shows up. If you just do a sale price, like if it's the lowest price in 30 days, it's like, just as you know, stick outable yeah, if that's the word it sticks out just as much in the search results as like a coupon. So sometimes I'll do that. But, all right, there you go. Guys, there's a tip of the day If you want to become, or hack of the day, a cheat, a deal cheat of the day if you want to find some deals on Amazon, you know, once that feature comes out in Helium 10, just add a whole bunch of some trending stuff so that you can get a notification as soon as a coupon or a sale price goes on. Gracey I definitely think it's helpful because there are, just like in my head, a bunch of best sellers that have done well, regardless of the season, regardless of whatever I'm talking about. So like. I would be able to, you know, add those best seller products and then, whenever the deal happens yeah, I'm just thinking through my head, but absolutely I think it's super helpful. Bradley Sutton: All right. So I mean, I know we haven't. We've been kind of jumping all over the place because that's the way my brain works, guys, but I hope you guys can see the potential here. I mean, we could probably have a three hour podcast where we just talk about all of the cool videos that we see and what she does, but we're just scratching the surface, guys. So there's two ways to look at this, in my opinion. Number one if you're a brand owner and you don't wanna dance or do anything, totally fine, there's influencers who might pick up your product. Or you can get them in front of influencers like Gracey, who might show your product and, who knows, they might even do it organically. So, but you gotta be on TikTok shop in the first place to even let that happen. And then, or number two you know, if you're a brand owner, you can be like that. I already forgot what it was. What's your-. Gracey Chamoy Chamoy. Bradley Sutton: I love Chamoy I love Chamoy. Right, I love Chamoy and she is bringing hundreds of thousands, millions of views and visibility. You know what? I'm gonna just check something real quick. I'm gonna do this live and if it doesn't work, it doesn't work. I'm on Amazon here. I was looking at your page, by the way, I love Cham. Oh my goodness, look at all of this. Look at this. Gracey I love this. This is. Bradley Sutton: Helium Tendetta 5,000 search volume for this brand that probably nobody had ever heard of on Amazon, but because of the TikTok All right, I love Chamoy. Sugar free is 3,000 search volume. So this is what happens, guys. You know you have something go viral. Yes, you're gonna start getting some action on TikTok shop, but then there's other people who are old like me and who are trying to look at TikTok on a desktop and couldn't even get to the shop. So if that happens, what am I gonna do? I'm gonna go to Amazon and look up I love Chamoy. Maybe I don't know what this old TikTok shop is, as dang whippersnappers doing this. I'm gonna go to Amazon because I trust Amazon. So, and two days ship or same day shipping. Oh my God, I can't imagine it. I live in the suburbs and I get same day shipping all the time. It just boggles my mind. I'm not even in the big city, but anyways, guys. So this is like this is gonna be the thing in. I mean, it might be the ready to thing right now, but I think in 2024, like TikTok shop might start giving Walmart a run for their money as far as number two next to Amazon. They don't have the distribution at work. Obviously, that's gonna be a big. Like you said, one month shipping time is nobody wants that, but the views are there. This is where people of all generations I'm making fun of my oldness here, but people way older than me are addicted to TikTok. It's not just for young people. But anyways, any last strategies on something that we haven't talked about or something that we have, but you can just say something a little bit different. Gracey I just wanna highlight the thing we just found out. It's like, while it might be viral on TikTok shop, those sales always translate to Amazon because their Amazon has the consumer trust, they have the easy checkout process, they have the fast shipping, the customer service. Even sometimes I am like I don't wanna wait even a week for shipping on TikTok shop, but I see it, it's viral, it's available on Amazon, I'll always buy it on Amazon. So it's like those sales, even if it has nothing to do with Amazon, it actually does and you just saw that with Chamoy. Bradley Sutton: Yep, I love it. I might buy it right now, as a matter of fact. All right, so people want to find you on the intro. We almost went through all of your socials already, but go ahead and repeat how people can reach out to you or find you out there. Gracey It is dealcheats on all platforms D-E-A-L-C-H-E-A-T-S, and my email is contact at dealcheats.com. Bradley Sutton: Gracey, thank you so much for bringing your very unique knowledge. I've been talking a lot of people about TikTok. I've been talking to Norm, who I know is your. Are you a Star Wars fan at all? A little bit you suck. But I was about to say Norm is kind of like your Padawan apprentice, you're like the Jedi master, because he was telling me you're training him to be an official Amazon influencer and he seems to be doing a good job. Like I saw I was looking at his channel. But anyways, like everybody knows a little bit about this stuff, but like you're the one, you're the go-to person in the industry. We just kind of cool when I think about it. You came out of nowhere, I did you know. Like all of a sudden I was like who's this person? I see popping up everywhere that's talking about influencers. I just love how Amazon, just like you know, things go viral on Amazon, things go viral in the Amazon influencer world like this. So it's awesome, I think. Gracey I'm out of nowhere it does and I love it, and I've discovered so much and learned so much from the brands and sellers as well. So a great team, I think. Bradley Sutton: Awesome, all right, thank you, Gracey. I hope to see you at an upcoming event, if not this year, then maybe sometime next year. Gracey Sounds good, thank you.
Bonjour listeners! This week we bring you part 1 of my discussion with James Gracey and his experience at the 2023 Paris Brest Paris ride. Starting with his beginnings in Mississippi to braving the awe-inspiring 1200-kilometer cycle race, James offers us a riveting account. It's an ultimate test of endurance, perseverance, and grit, accompanied by the impressive camaraderie of the cycling community. We touch upon the importance of mental preparation, time-management, and effective strategies to conquer challenges. Support the Podcast Join The Ridership Automated Transcription, please excuse the typos: [00:00:00]Craig Dalton (host): Hello, and welcome to the gravel ride podcast, where we go deep on the sport of gravel cycling through in-depth interviews with product designers, event organizers and athletes. Who are pioneering the sport I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner down, unlock all the knowledge you need to become a great gravel cyclist. This week on the show, I'm welcoming my friend, James Gracey to come on and talk about Perry breasts, Paris. In fact, our conversation went so long. I'm going to break it up into two episodes. Have you ever seen those riders typically on steel bikes with maybe a rack up front and certainly a bag on the front of their bars, riding the roads potentially coming home at six, 7:00 PM. As you've long shelf to your gravel bike and been doing something else. The type of rider that's been out all day. Maybe they're wearing wool clothing, but they've got a little bit of a throwback vibe. I was a little bit unfamiliar with the sport of Renda nearing. But along the way, I've actually had a couple guests. I remember Yon from Renee. Hers was a big, random. And a rider. And also Tim from Kitzbuhel. I showed up one day riding one of those bikes on a ride I was on. I never really thought too much about it and about the history of this sport, but with James signing up or attempting to sign up for Perry, Brest, Paris this year. I dug it a little bit more and learn the history of the sport. Learned that it's a hundred year old event. It's the oldest cycling event in the world. Learned a little bit about what it takes to qualify I became fascinated by both the sheer endurance challenge of this 1200 kilometer ride, but also the culture around it. Now as James will mention in our conversation, he's relatively new to the scene. I've known him for 25 years and always known him to attack many, a cycling challenge, but he wasn't part of that random air culture. Much more than six, eight months ago. But he dove right in God has qualification for Perry brass Paris. And completed. The 1200 kilometer journey. Just in a Nick of time under his 84 hour time limit that he set off for himself. I thought the story was so fascinating. I thought I would share it with you. With gravel bikes, we have a similar type setup to these random airbikes they're often. They're designed around comfort and obviously long distance performance, just like many of our gravel bikes. So the way I think about it is the Renda near community. Is the kissing cousin, the older cousin. Of the gravel cycling community so i hope you enjoy the conversation as i said i'll break it up in the middle to put it into two roughly 45 minute episodes and with that here's my conversation with james gracie James, welcome to the show. [00:03:04]James Gracey: Thanks. Thanks for having me Craig Dalton. Welcome to the kitchen. Welcome to the kitchen This is where it all happens [00:03:09]Craig Dalton: this is a little bit of a detour for the gravel ride podcast because there wasn't a lot of gravel in Paris Brest Paris, but Talking to you over the months in preparation for this and talking to you during the event It just seems too good not to capture these stories Because i've always thought after I had learned about randoneering through a couple past guests I've always felt like it's the kissing cousin of gravel and a lot of the mentality is similar to some of these gravel events. So that's a long introduction, but I want to first start off by just asking a little bit about your background. Super quickly, where'd you grow up and how'd you discover the [00:03:46]James Gracey: bike? Uh, I grew up in Mississippi, uh, which is not a super bike heavy, uh, area. And I, um, bought a bicycle. When I was 12 years old for 120 from Sears, I thought it was awesome. And I remember going, uh, my very first time that I reached another city limit sign, which was like four miles from where I lived, I was like, I just rode to another city. It was Marion, and I was like, that is awesome. I was like, I went home, I rode to another town. And then after that, for years, I would ride to another town, or ride to another town, and I thought it was incredible. And so I kept buying bicycles that were, You know, probably beyond my capacity to spend on a bike, but that's where my, that's where I wanted to spend whatever money that I had. Yeah. And did [00:04:37]Craig Dalton: you start sort of taking bigger and bigger adventures as you became older? [00:04:41]James Gracey: And yeah, yeah, yeah. So I w I would take, uh, when I was 15 or 16, I'd ridden maybe up to maybe up to a 100 miles. And, uh, when I was in college, I took some bicycle trips. I worked at a bike shop And so I got inexpensive gear there with a discount, and I would take trips either back to my home, which was, like, the first time I did that trip was 140 miles. It's 90 on the regular highway. Uh, or I would, when I was in college, I'd ridden down to Florida to see a friend on a mountain bike because I didn't have another one. And I just, I thought it was awesome. From Mississippi down to [00:05:21]Craig Dalton: Florida? Yeah. And did you, were you? It sounds like the bicycle was a mode of adventure and exploration, but were you, were you discovering racing? Were you interested in racing? Uh, I [00:05:33]James Gracey: did mostly. I rode, I raced a little bit of bikes, mostly I did triathlons. Okay. I was doing triathlons when I was, uh, 14 and 15 in Mississippi, which is some of the oldest triathlons are, are from Mississippi. Was that right? They were from the, they were from the mid to late seventies. Mississippi, Tennessee, and Alabama has some of the oldest ones. Super interesting. And, uh, I was a swimmer growing up. And, and I would run to swim practice, like when I was 12 and 13, which is a couple miles each way. And so I just kind of, it made sense to put them together. Yeah. And I raced triathlons for 30 years. [00:06:09]Craig Dalton: And you moved progressively into the longer distances. [00:06:12]James Gracey: Into longer distances, and I did longer trips either by myself, like I bet a friend of mine when I was 25 that I could ride the Natchez Trace in three days. I bet him 20, and I have his 20 still in my, in my closet that he signed. Uh, and it was super hard. It was really hard. It was in July. It was 100 and something degrees every day, and there's no services on the Natchez Trace. Um, Which is actually this, this pen that I have, uh, given to you is actually a challenge, going to be a challenge pen at some point in this talk about the Snatch's Trace 444 that you and I may could do together. Okay. Uh, next year. And, uh, I did, I did that ride and it, it changed, it was, that was the hardest thing I'd ever done in my life. And, I really enjoyed that. It's a, it's by far the best way to see the world. You're going slow enough that you can see everything, but fast enough that you're not walking and you're not going to see the same thing over and over again for days on end. You can really, you can really move through an area or a state or even a country on a bicycle in not that much time. And it's, it's, it's hands down the best way to see the world. So I'm going to fast forward [00:07:33]Craig Dalton: maybe 30 years of time. So many, many Ironmen under your belt. You and I connected probably 20 years ago doing Ironman triathlons, but we've also had some other off road adventures together. We've done the Leadville 100 together. Um, we've gone to Europe a couple of times, road riding with a group of friends and gravel and gravel and gravel. Yes. Yeah. For the listener, James was on that Girona gravel trip in November of 2022 that I talked about on the podcast previously. So you've done a bunch of things. Cycling has always been part of your life. I've been fortunate enough to be your friend and been invited to do things with you and encouraged to do things with you. Earlier this year, the beginning of the year, you came up to me and you're like, Hey, I'm going to do Perry, Brest, Paris, you want to do it? And you said, here, there's all these things you need to do in order to do it. And I was like, dude, that's the type of invitation that I love one, but two takes me months and months and months to get my head around. So Perry, Brest, Paris is the oldest cycling race in the world. It goes from Paris to Brest, back to Paris, 1200 kilometers. Self supported and a 90 hour time limit. Is that correct? There [00:08:53]James Gracey: are, uh, there are three different time limits that are self selected. Okay. You can choose to do an 80 hour time limit, an 84 hour time limit or a 90. I chose 84. [00:09:02]Craig Dalton: Okay. So we can get into that to just set the stage because this is a gravel cycling podcast, the sport of randoneering in cycling is its own interesting thing. That's been around, obviously, since the. Yeah. But it's this concept that you've got multiple distances that are sort of official distances of Rendon air cycling. Can you just kind of talk through a little bit of your understanding of it? [00:09:29]James Gracey: Yeah. So it, uh, the reason it probably ties directly back to a gravel podcast is 130 years ago, they were, it was, it was born in gravel. It was born on either dirt roads or farm roads or whatever they had at the time. This predates almost automobiles. Uh, they had automobiles, but they didn't have roads. And, for the most part, I haven't done, I've maybe done one or two brevets that didn't have gravel in some sections. Some of them were six miles or eight miles. There was some gravel, uh, in Perry Brest. Not much, but percentage wise pretty small, but it may have been a couple of miles. And... And the idea that you're doing it on your own, especially back 130 years ago, that you're doing it on your own, self supported, likely with solid rubber tires back then, I don't remember when. They wouldn't have had a need for pneumatic tires at that point. And have to change everything and carry everything that you need to support your bike. Because you might get lucky and have a break in a town with a bike shop, and you might not. You might have a break in the middle of nowhere at three in the morning. And so, the idea behind that and self reliance is core to rent a nearing. It is core to the series that they have. It's core to just the whole idea of, I'm going to go do this thing. Whether it's a certified ACP Brevet, or whether you just want to go ride for whatever the distance is, usually they're pretty long, by yourself, and you want to be able to fix and do everything that you need. And whatever... Stumbling blocks you encounter along the way that you will be able to overcome them on your own. Yeah. Or, through the assistance of another randoneur, or, whatever, right, but that's, that's still on your own. If you were really hungry and you go ask the farmer for an apple, yeah, he gave you the apple, but you have to go get it. Got it. Uh, and so that's what, what, uh, that's, that's what the whole sport is about. That's what the whole um, uh, section of cycling is about. Yeah. And. They're on gravel all the time. Like I rode a gravel bike on this ride as did a significant amount of people. Yeah. When I wouldn't do that on a road bike. [00:11:52]Craig Dalton: When I see, you know, when I see the people in the Bay area that I consider to be randomers, they're often on steel bikes with a bat, a large bag up front. Yeah. And I would always see them and think. You know, that guy or girl is probably out for a long ride and you'd see him coming through our town of Mill Valley, going back to San Francisco at like 6pm, like having been out all day. So the, the, and the tire, I mean, the tire sizes that I often see on these road bikes were [00:12:20]James Gracey: quite big. Yeah, they're 35s or 40s. Yeah, yeah, [00:12:23]Craig Dalton: exactly. And that's, you know, I had, um, I had Jan Herne from Rene Hurst tires on at one point and he was telling me in the background of our, Conversation about the type of writing he likes to do and how gravel was nothing new for him because he'd been riding, you know, 47 seat tires tire on a road bike for many, many [00:12:44]James Gracey: years. Yeah, you have, uh, like the idea that you would do it on a, on a road bike with 23 or even 25 it's, that's pretty uncomfortable. You're on the bike for a long time and comfort is comfort is key in a gravel bike has longer wheelbase. so I don't know many other people who are so blessed with the opportunity and the journey and Well that's in the back. corrected that So it's a part [00:13:15]Craig Dalton: of my That's and sustain it while you're, because public transport done Perry Breast Paris before and introduce the idea [00:13:26]James Gracey: to you? Uh, I actually learned about Perry Breast Paris in 99 and the guy that told me was a Worked at one. It was a customer of mine in Mississippi and He told he had just come back from the 99 ride and he told me about it. I was like, I'm gonna do that That is definitely something I'm going to do. Yeah, and then when I found out how There's no brevets in Mississippi or Alabama where I lived at the time, or very few, and there was no internet, really, so you couldn't really figure out how to do it, so I back burnered it, and had thought about it for a while, and didn't, I didn't even know it was every four years until last year, I think, uh, and then, uh, one of my friends from Mill Valley, Ray Keane, had gone, uh, to the 2019, uh, Uh, addition and then he was telling me all about it and I followed him the year that he did it in 2019 and And he said it's not that hard you to join a club or you have to join a club. That is Russo the randoners of the United States Russo sponsored that they have ACP rides. So the ACP rides are brevets that are specific to qualification for Perry Brest and probably some other ones, but it has to be an ACP sanctioned event. And to get into those, you have to do four qualification rides within the prior year before Perry Brest. Uh, so they're not all over the place. And that's one of the things that made it seem so arduous, back 15 and 20 years ago, was that I don't know where any of these things are. I've never ridden overnight. I've never ridden for that long. So I was, had been a bicycle mechanic for a couple of years, but I doubt I could, you know, relace up a wheel on the fly to try to get you to the finish line. And, uh, so listening to him go through all of that, it sounded like maybe, maybe it was doable. And then when it came back around in, uh, this year for 23, but he and I started discussing it in 2022. Cause you really, some people prepare for it for four years. Most people that I spoke to prepared for it for two years, and I started, uh, training, I, I really got registered for this in January or February. And so you only have a couple of months to do all four qualification brevets. [00:15:53]Craig Dalton: And what are the, what are the distances of [00:15:55]James Gracey: those brevets? The distances for qualification are 200k, of 300k, of 400k, And [00:16:03]Craig Dalton: it's not just riding 'em. You have to ride them in a prescribed amount of hours. Right. [00:16:06]James Gracey: In a prescribed amount of hours. Yeah. So like the 600 K that I did had a 40 hour time limit, which is totally doable unless you have a problem. If you have a problem in the middle of the night, you have to wait for support or to get to a town that can help you out. You're probably not gonna, yeah, you're probably not gonna make it. As you sort [00:16:23]Craig Dalton: of said, you had a pretty intense schedule because of. The late time in which you started this pursuit. Most [00:16:29]James Gracey: people had already done one or two that allows you to preregister. Kind of at the end of 2022. And so then you can convert that to a full registration. You're almost guaranteed to get in. And I didn't, I didn't do that. And so I had one flexible date from February until the race, or until the, it's not race, until the event. That I may could have moved one thing, but I would have had, uh, Instead of driving to Sacramento to do the 600K, I would have had to fly to Southern California or Arizona to get it in. And it just happened that every one of them, like even when I started the 200K the day after spring break, I hadn't ridden a hundred miles since I was with you in Spain, which was six months before that. And I was just as worried about that as I was about the event. Because it had just been a while. And, um, and I flew in. I got back, I got home late at like midnight and left at four to go do the event. But I don't know anything about these events. And the second one, uh, that I did, there were only four people signed up. You don't know that. So I showed up and there was a guy on a motorcycle there, three other riders, and he said, Well, there's only four of you, so have a good ride. And that was it. Then we were off. There's no like start. There's no banner. There's no start gun. He's like, have a good time. But there are, there are [00:17:58]Craig Dalton: check in points that you have to get stamped or [00:18:00]James Gracey: something. There are, uh, and I did, I did, I brought my, my, um, passport, which is what you have to stamp at the ride. Uh, and so in the, in the ones that are, that are not a big event, like the one for four people, they are non, uh, there are controls that you have to stop at and you either have to purchase something And get a receipt that's time stamped. Yeah, or take a picture of yourself in front of wherever this control is so for a 300k there might be six or seven controls where you have to roll up to the grocery store or One of them was a stop sign Uh an intersection sign. There's nothing you just have to take a picture of yourself in front of it Yeah, and if you forget to do that, then you don't you don't you qualify and [00:18:47]Craig Dalton: that the Your success in these qualifiers, does it get logged somewhere? [00:18:54]James Gracey: It gets logged with RUSA and with San Francisco Randonneurs. So you joined a [00:18:58]Craig Dalton: local club and you submit the fact that you did this event and you have your control pictures [00:19:07]James Gracey: and they log it somewhere. Yeah, so you submit those either pictures or receipts. You scan all the receipts and you send them to whoever was in charge. Of the event that day. The qualification event. Yeah. And so if the event is over Sunday at midnight, you have until Tuesday afternoon at some point to get them either all of their receipts or the pictures and you know, and then they see that you have gone to all of the locations in whatever appropriate timeframe and send it into 'em. So [00:19:38]Craig Dalton: 200 kilometers, 120 miles, I can get my head around. I've done that 300 kilometers. Hundred 80 miles. Yeah. I can stretch my head right around that and say like, okay, start early in the morning. Keep plugging away. Possibly. I'll get that done. I've done, I think maybe on our coast ride, maybe we did 130 miles. Yeah. One year, which was the longest I've ever ridden. Okay. So 180, the 300 k, maybe you get it done in, in one kind of, yeah. [00:20:09]James Gracey: Fell swoop. Yeah. You don't, you don't stop for, you don't stop to like sleep. Okay. And then you don't even, you don't take naps. You just, you, you'll stop to have lunch. You just keep [00:20:17]Craig Dalton: plugging away, but obviously like you're starting in the, in the daylight and you're ending in the darkness or starting in the dark. [00:20:23]James Gracey: Yeah. That's like an 18 hour ride probably. Yeah. Uh, some, somewhere in there, you're probably 15 to 18 hours. It's been on the, depending on how much climbing you're doing. Yeah. And then [00:20:33]Craig Dalton: now bumping up to 400 K, 600 K. To me, that's just, Otherworldly like it's just the territory haven't been in [00:20:42]James Gracey: before it's definitely I had the exact same thoughts at 400k If I couldn't have done it in a different order, I couldn't have started with the 600 I would I don't know I wasn't really mentally ready for that. Yeah, and so the 400k is you're not going to bed You're gonna take a hour and a half long lunch and sit down as much as you can Um, wherever that is, do you remember the time limit for a 400 K? I don't. Okay. Uh, we came in, uh, we started at C it's either six or seven. And then we came in about 2 a. m. Okay. And you sort of, you [00:21:14]Craig Dalton: sort of implied this, that you couldn't have started out and done a 600 K right off the bat. Yeah. What did you learn? I mean, you, you did ride with some other PE people, some more experienced randomers over time. Right. I, one [00:21:26]James Gracey: of the, one of the true benefits of, of doing it in San Francisco or San or the Bay Area, including Sacramento. 'cause there's a lot of, lot of, uh, r years in Davis Yeah. In Sacramento, is that they have a lot of experience. So I would ride with them and just ask question after question after question. What do you do? I, I didn't even know there was a backdrop until we were on a. A, uh, 400 K and a guy said, yeah, well, yeah, there's a backdrop. You service you can sign up for. I thought I was gonna have to carry everything that I needed. Yeah. For three and a half days. And food, just food is a lot. Um, you know, I knew I could stop and buy things, but they also said you can't stop and go to a grocery store and get a cliff bar. It's not how it works. Like they don't have those things there. You can, you're gonna get a ham and cheese sandwich, or you're gonna get a croissant and a coffee and that's what you're getting. Yeah. And so, I was like, well, I don't know if I can make it on that. So when I learned all of these things, writing with people that had done for Perry Brass, and hearing all of their stories. One year it was 100 degrees, one year it rained, and basically got rained out at a super high DNF rate, maybe 12 years ago. And to know all of the things that could possibly happen, it was definitely a boost, because I'm learning and asking them questions for, Yeah. And that's all. It's a free, it's a free gift of, it's a free education. If you just want to do some pulling with them and wait on what one guy was sick. And so we waited, he didn't feel well. So you wait on him and make sure that they are getting the best support from you because you're going to turn around and need it from somebody else. [00:23:10]Craig Dalton: Yeah. I think it's so interesting because I mean, you know, many of us have road riding backgrounds and, Shorter distances. You're drafting You're breaking away there's the kind of push and pull of the peloton but there seems like there's more community to this because Way way into the the mileage you need people. [00:23:30]James Gracey: There there was uh, the the 300k that I did I didn't I hadn't really I didn't really meet anybody on the 200 Because I was in a hurry and had to get go pick up one of my kids And, um, so I didn't want to stay and chat and the 300k we were probably 40 miles in and I had a battery die on my shifter. I didn't have a spare battery. I just didn't even check it. And I looked for, I made four stops for batteries. It was Sunday, places are closed. They don't have this very specific battery shifter, or shifter battery. And he said, I've got one. And then he had to loan me this battery, had to loan me a screwdriver. If he hadn't done that, I wouldn't have, I would not have been able to go to Perry Brest. Because I didn't have another, didn't have any flexibility in my schedule. And when I was asking, I said, I really do appreciate this. It means a lot to me. He's like, oh no, we take care of everybody. His words were, we take care of everybody because we will need to be taken care of. And I saw that over and over and over again. And not only the, the lead up, uh, qualification brevets, but also in the event. People you don't know, you've never met. It's, it's not unlike a professional cycling event where two people are in the breakaway or four or five. They're working together for a common goal. Helping each other. And then at some point, that falls apart. But for that, for that time period, they are You're essentially on the same team. You're essentially doing things for one another. Even though you have diametrically opposed, you know, team programs. And you will eventually split apart and sprint to the finish. And you hope to crush them. Like that, that crushing part never really happens here. But, but, if you do, you know, somebody's, uh, going two or three miles an hour faster than another one. Like you're going to... It can't continue. Like, they're not there to necessarily get you to the finish line if you had just met. But there is definitely a commonality in the riders and in the community where it's, they support one another all the time. And likely someone would say that during the event I helped them significantly. And I definitely would say that I was helped significantly. It's definitely, uh, morale and, you know, People, uh, coaxing me along at, at certain points. [00:26:04]Craig Dalton: Yeah. So for the 400k and the 600k, are you sleeping during those? [00:26:10]James Gracey: Not for the 400. It's just too, it's too quick. I mean, it's, um, it was, uh, 20 something hours. Okay. I think. Um, and that was actually a pretty flat ride. The 300k was harder. It had a lot of climbing in it. And I was riding with people faster than me. Yeah. So I was struggling to keep up with them every time. And then the 600, we went to, we went to sleep on purpose because I wanted to see what it felt like to ride. Uh, we rode two, 250 or 260 miles. And I wanted to see what it felt like to sleep little and then wake up and ride again. Yeah. Did you sleep in a hotel or? We slept in a hotel. Okay. Yeah. There was not a predetermined. We just got to Winters, I think, or somewhere in, in, uh, um, kind of by Sacramento. And did you sleep [00:26:57]Craig Dalton: a considerable amount of time or just a [00:26:58]James Gracey: small amount of time? I thought it was, uh, I thought it was not very long. Yeah, we slept for like three or three and a half hours. Okay. And then people that came in after us when we went out to get breakfast, so I think we came in at, we got a room at like maybe 230. And so we went out to get breakfast in the hotel and we're like, where's, they're like, where'd you go? You're the last ones up. And I know people came in after us and they maybe laid down for like two hours, right? Crazy. Yeah. Well, it didn't make sense to me. I only slept for two hours after 260 miles. If you have plenty of time to well, that's the thing like we were not in danger of not making yeah But I think they were they were probably just using it as a training Experience. Yeah, I mean [00:27:47]Craig Dalton: and it's interesting We're recording this right on the heels of lachlan morton, uh setting the tour divide record We haven't talked about this, but he he basically committed he's like I don't want I want to sleep every single night and there'd been this trend towards Sleeping less and less and less and he's like I just need to sleep. I don't want to be miserable doing this. And he still beat the record. So it's just kind of curious to hear you say that. The other crazy thing is, so you've done, you've miraculously, in my opinion, you managed to squeeze in all the required training events, all the Brevets, you've gone up to 600 kilometers, which is insane, but the frigging event is 1200 kilometers. So, and I, yet, I mean, we can skip the, you had a busy summer. But you get on a plane, you go to France, got your bike ready, your gear ready. Now [00:28:39]James Gracey: what? Um, we were, we went to, I went to France with my family and we were there 10 days before the event. And I rode, I, I had a very, uh, busy summer with just kids stuff. And so I didn't ride. The only riding I did in the summer was basically the bourvets. To, to qualify and then occasionally paradise [00:29:05]Craig Dalton: loop with me for one day [00:29:07]James Gracey: I mean it wasn't much and I did a bike trip with one of my kids to Summer camp which is right before a trucking which was a which was a two and a half days And so I hadn't really written much and the only thing that you got from For me personally some people would probably ride more I guess, is if you just think about it a lot and you think about the position you're going to be in and you I would try to prepare mentally for what you know is going to happen. There's going to be a time in this ride where you think, What am I doing? I'm not ready for this. I don't have the legs for this. I don't have the energy for this. I've made a mistake. I gotta, I gotta quit. Yeah. You know you're going to get there. And so I think about it a lot. So even when I was on spring break and I had this like just a 200k coming up. what do you think? Or you're just sitting there and I was like, I'm thinking about a ride that I have to do in seven days that I'm nervous about, but I know that if I think about it enough, it will definitely help me during. It will definitely help me prepare. It's not a. As much as as writing itself close [00:30:15]Craig Dalton: to it, but there's, yeah, there's some, there's some great lesson there, James, and just like you can. Preview in your mind, the things that can go wrong. A [00:30:22]James Gracey: hundred percent. And you just get ready for him and you're like, all right, if this happens, what am I going to do? If this happens, what am I going to do? It's, it's just like any other training. If you know, any training you do for anything in life, whether it's professional or some personal training or athletic training, put yourself in that position. So, you know, you have that in the bank and I can go to the bank and make the withdrawal when I need, whether it's in the energy department, cause I need to keep going or mentally that, Hey, I've already been here. And I'm ready to have the answer of like, this is what I'm going to do, right? Even if it's, I'm going to chill out and sit down and I'm going to drink as much fluid as I can for 10 minutes. Even if it's just that. I'm ready for that and I'm prepared for that. And so, uh, going into that, I did get to ride some when my family was, we were at Ile de Ré and it was, it's a bicycle friendly island. Where you just ride between these towns. And so I would do a couple of rides. I was there and I rode, I rode, uh, once in Paris trying to fix a flat. I was like, I'm just gonna go ride to every bike store. But, and they were all closed. And, so, I didn't really have time to think about it, honestly. Like, much. Until the day before the event, because I'm with my family, and we have all of these activities that we're trying to kind of squeeze in, and let the kids enjoy the area. And then, When they're getting ready to go and I'm getting ready to start was the same day So I went to pack it pick up with them so they could see all of it and I'm really glad I did. Yeah I'm glad that They got to see like the excitement of it and people are really over the top and costumes and all of the different velomobiles One guy was on an elliptical, which, I don't think he finished, he may have, I couldn't imagine, like if you think what the ride itself is hard, like being on an elliptical, and standing up for three and a half days, like I couldn't imagine, and, uh, there was a lot of excitement there, so it was really, it was awesome to get ready for it, even though you're not, there's no way to like, there's nothing to do, there's no more training you could do, and even if you did, you would just be hurting, you'd be hurting. Yeah. Putting yourself in a, in a worse position by trying to go like train, loosening up after a long flight and driving a lot like that was needed for sure. [00:32:47]Craig Dalton: Quick detour just on your equipment. So what, what were you riding? What, you know, what frame material, [00:32:51]James Gracey: what kind of riding steel? It's an Olivetti. It's a frame builder out of, uh, he was in Mill Valley and now he's in Colorado. And, um, 30 twos, I think I switched tires right before I left based on the guy at sports basement. I said, what do you think about these? And, and they were, I ended up with tubes in them, uh, at the end because I couldn't find a hole in one of them before I started. So I put a tube in it, but I changed it. I searched for four flats. [00:33:24]Craig Dalton: And then are you, what kind of bags are you using? Like where are they located on the bike? And are you preparing to. CAREY Yeah. HAYDEN [00:33:33]James Gracey: So my favorite bag is the bag that Craig Dalton let me borrow which is my top two bag that has a little magnet on it because I couldn't find it anywhere it was awesome because you can get to everything really fast. Uh, I did carry um, I carried a, like a bike packer's bag off the back, uh, that's expandable that you could get, you know, I had, uh, I had arm warmers, lots of food in there. Uh, emergency, I all emergency, like blanket. I ended up with a sleeping bag in there because I, I didn't know where we, it was supposed to rain at one point, so I grabbed a sleeping bag from my, from my, um, uh, drop bag and I had a down, and I had a top two bag. So the top two bag, all, all I had in it was pills. I've got pills for, you know, B vitamins and multivitamins and amino acid pills, and lot tons of salt. I took all the salt that I needed for the whole ride. Caffeine. Look, I'll, I'll, you've probably seen me like go through a bag of pills, like there's a bunch of different things in there. It's [00:34:41]Craig Dalton: a lot. It's a lot. Keep us [00:34:43]James Gracey: old men going. And you keep going, like, here's a lot of just, uh, vitamins that you take to make sure you're not deficient in something. And I have, even though I couldn't pinpoint, oh, if I, if I'd had more vitamin B or vitamin D or E or potassium or something. Uh, that wouldn't have happened, but I've never not finished and I usually just keep the, a steady flow of all of those things going kind of all day. Was that something [00:35:07]Craig Dalton: that's just a James Gracie, I've been an athlete for my whole life thing? Or did you, did you learn [00:35:10]James Gracey: that from others? Yeah, no, it's just what I've been doing for anything long, uh, over, over the years and either trying to prevent a cramp or, you know, or just feeling like, ah, this stinks. I really want to quit. Yeah. Like in keeping your mood elevated, like rhodiola. I did one guy, I take rhodiola pretty regularly. One person that had done four, uh, peri breasts before he said, your rhodiola is, is key. I was like, I'm taking rhodiola. What is that? It's a, it's for mental function and acute. So you like keep your mind sharp is what I would call it. That's what, how he described it too. And I was like, I do take that. And if I could pinpoint one thing to take, it's that, besides salt and potassium, magnesium. It's that I saw people, I, I would notice my mind going on a detour for sure, and I would have, I would, I would have some rodeo. And then I'd come back to like, Oh, I was just on a mental trip, mental trip that did not exist. [00:36:10]Craig Dalton: Well, we might get into, if we have time, some of the mental trips, some of your fellow riders took you on in their own journeys. So you're at the start line, as you said before, Perry Bros Paris, every four years. Very [00:36:21]James Gracey: international. Yeah, 71 countries. Uh, at some of the larger controls they had 28 interpreters. Wow. Um, and so somebody's not getting interpreted somewhere, is my guess. Yeah. Uh, but they had, um, it's a very international event that has, everybody is so excited. You don't really notice the excitement until kind of later in the ride because that's why, that's, that's literally what's keeping them going is their, a hundred percent focused on this event, and may have been focused on this event for sixteen years and never completed it. And, uh, started it and didn't finish it. I started it and didn't finish it. Most people you talk to were repeat PeriBrass, Paris, Randonneurs, and they had, uh, they had, you know, end up in the bus. There's not even a bus. I made that up. You have to figure out your way. You have to figure out your way when you stop. You have to figure out your way home. And so they all had a story of like, I was very far from finishing my first time or my second time. Yeah. Clearly the math [00:37:26]Craig Dalton: wasn't going to add up. Yeah. Yeah. So you mentioned there's multiple different start times. One of them was you could start with 90 hours. You start at night. Yeah. Sunday night. Sunday night. You elected to start 84 hours Sunday morning. Monday [00:37:40]James Gracey: morning, Monday morning, 5. 15, which [00:37:42]Craig Dalton: seemed logical when we, you and I were discussing it at one point, but then everybody, the logic get, got lost [00:37:47]James Gracey: immediately. Yeah, everybody had different, uh, rationales for whatever they picked. Obviously the 80 hour group is going to be a faster group. And so maybe there are faster riders in there and you can catch your draft wherever you need. You don't, if you're a, if you're a 16 mile an hour, like steady state rider, you don't want to ride with the 13. He's just pulling, right? It's not doing you any good. You want to ride with a 16, 17. And so, those guys also leave Sunday night. Uh, the 90 hours, which is the bulk of the, the bulk of the entire event contingent, Uh, I think there were, I think there were 5, 000 people, or 5, 500, Uh, or maybe even 6, 000 that left Sunday night. Sunday afternoon. So they start at four and they end at ten, I think is the last, the last leave time. So they're consistently sending out all of these people. And then, I didn't realize that it was broken down that way. So I left, there were only, there was only, uh, two or three groups behind me. So I'm at the end. Okay. And so, if the fast people in those two or three groups pass you, which they did very quickly, Uh, There's nobody else to like help you out because you're, [00:39:03]Craig Dalton: I mean, you're going into it. You're, you're hoping that you're going to find some Patago groups to draft, to ride, [00:39:09]James Gracey: to ride with. And the first day it was definitely like that. The first hour of the event. It was, they blasted off, like I'm hanging on barely. I'm like, what am I doing? I knew I should slow down, but I'm also don't want to be literally the last person in the entire 8, 000 riding by [00:39:29]Craig Dalton: myself for to someone the other day and I was like, I, the temptation for me to follow a wheel is just too [00:39:34]James Gracey: strong. And that's how, that's how it is at every event. You just can't, even when you think I'm going plenty slow, you're going too fast. Just slow down. Yeah. And, um, Um, and so they, they're, they took off, I don't know how fast they're going, we're, I think in my first, like in my first couple of checks, we were going 28k, something like, it was like way too fast. And there's, you know, it's all rolling hills, there's about 40, 000 feet of climbing in the whole event. No mountains, it's just rolling hills the whole way. And, the groups, the group that I left with, there was maybe 2, 000 that morning. 1, 500 of them are ahead of me. They're gone. And the fast guys of those groups are gone, gone. And there's about 500 behind me. Each group is about 250 to 300 people. I was X. There's X, there's Y, there's Z. And then there's plus. I think the plus were maybe ads. And so there's maybe 700 people behind me. And so that makes the second day... Someone did tell me if you leave in the 84 hour group, you're going to be riding by yourself a good bit. Yeah. And the second day I rode by myself almost the whole, almost the whole day. And [00:40:43]Craig Dalton: what kind of terrain are you riding on? You mentioned it's undulating. It's no big mountains, but obviously mostly paved, as you said earlier. Yeah. But are you going through little French villages? [00:40:51]James Gracey: All the time. Okay. It's, it's, uh, it's consistently small towns. Even if you got into a big town, I don't know, a big town may have been 10, 000 people. Yeah. So not that big. It may be a little touristy. And it's beautiful French countryside over and over. I mean, it's just like, it's, uh, I never got bored of it, but it, it was to say it's farms and fields and livestock and sunflowers and corn and over and over and over again. And then through this, through the small towns, they would have roadside stands for you all over the place. Where they, were [00:41:30]Craig Dalton: they at the control stations or just randomly? [00:41:32]James Gracey: At the, at the controls, they have meals. And so if you left in the 90 hour group, like Ray, my friend from Mill Valley, showed me a picture of one of his meals. Yeah. Leaving in the 90 hour group. And I said, what is that? And he said, that was my meal at the second control. What did the picture of your meal look like? You don't want to take a picture of it. It was terrible. All the good food is gone. But I'm also not having to wait in line for food or the bathroom. Yeah. Or to get your stamps. Yeah, so that that's maybe a benefit and I've maximized my my daylight riding for sure because I left at daybreak Yeah, and so those the controls are There were having some pictures of them. They're pretty big. They have a lot of support They have a lot of people there Some of them had even mechanics shops like they'd have a couple of tents and if you just needed something basic They could help you out Uh, they had food, they were in cafeterias in elementary schools and middle schools, I guess is where most of them were. So they could set up and prepare meals and we would have pasta or sandwiches or something like that. Uh, if you asked anybody, everybody that I talked to, including me, if you asked anybody what is the defining characteristic of the event, it is the people of the region, hands down. They, this is their event. This is something that a 10 year old has been watching, you know, when he was 6, and then maybe if he remembered when he was 2, with his parent. His parent was watching it with his parent, or her parent, and then also with the great grandparents. And this entire lineage of people would come out, and a great grandfather is there with his great granddaughter, and he said, I'll watch this race, this ride with my great grandfather, because I've lived in the area the whole time. That's wild. They never, I mean they were there to support you. People were past us for three days honking and cheering and just people in the region. They would come up, they would have roadside stands with either a tent or no tent. They'd have a, some kind of table or folding table or a farm table out there with, with items that they had prepared themselves. Cookies and cakes, tea, lemonade, coffee. Uh, lots of baked goods, lots of croissants, and coke. Uh, some at night they would have soup that they've made for themselves. It's all free. Uh, and then occasionally there would be a road, a big roadside tent that was set up as a fundraiser. And you would pay a dollar for a soda and, you know, or a euro and two euros for sausages that were, I don't know if they were, they were amazing at the time. They were fantastic. I was very happy to have them. And, uh, so you would then give a pin, right? So you'd give a pin to one of the kids that would come up very proudly and present you with all of the things that his, either they have prepared or their parents have prepared for you. And they would be very excited to get the pin. They'd look at their mom and dad. Yeah. [00:44:33]Craig Dalton: You were explaining to me offline that San Francisco, all the different clubs create. [00:44:39]James Gracey: Tens from [00:44:39]Craig Dalton: all over the world you have a bunch of them on your person and you give them to anybody shows you an act of kindness Yeah, [00:44:44]James Gracey: or just somebody that's cheering and or you know, and you know rooting for you Basically, yeah like at the end I was meeting with I had lunch with some of the people that I did the ride with and I was Like they were they really did. What we decided was that they really treated you like was a hero to them Like you may as well have been a two hour stage winner to them They would come up and they would be so excited especially the kids to see you and it was Amazing. It was it would bring you to tears that especially because you're in a weird mental state and you're like, this is so great And you know and them supporting you in that way day and now you could be it'd be 3 in the morning Or 5 in the morning or 10 at night and there were people out in front of their homes or opening their garage You know, that's literally on the street And they would open their garage and say, Oh, we got coffee and soup and, you know, uh, some fruits. Yeah, it was, it was awesome. [00:45:42]Craig Dalton: So, this is where we're going to take a break for part one. We'll have part two in your feed next week. I hope you're enjoying the conversation thus far. Our pal James is about halfway through Perry, Brest, Paris. And I can't wait for y'all to hear some of the stories that in see you in the next 600 kilometers. As a reminder, if you enjoy what we do here at the gravel ride podcast, ratings and reviews are hugely appreciated. Or if you're able to support the show financially, please visit buy me a coffee.com/the gravel ride. Until next time here's to finding some dirt onto your wheels
Korea is the land of high standards when it gets to appearance and beauty. The beauty pageants in Korea can be super competitive as well. Miss Korea is the most prestigious beauty pageant in Korea which boasts a long history. While there might be criticisms against beauty pageants in the modern era with issues of objectification, extreme beauty standards, etc., Miss Korea is still very popular among many young women. In this episode we invite former and current Miss Korea winners and talk about the pageant and what they felt throughout the contest.
On this episode we welcome back and chat it up with the one and only Chad Gracey from the multiplatinum selling rock band +LiVe+ This is a fun episode. Right at the start of the show we crack open a fresh bottle of whiskey and end the podcast with very little left. That means we start of professional and but he end we probably offend everyone on the planet. It was not us talking...It was the booze. Put on your sense of humor pants people...This is a long one so I made it into 2 parts Please like and subscribe & now episode 27 pt. 1!!!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/goodtimesuniverse/message Support this podcast: https://podcasters.spotify.com/pod/show/goodtimesuniverse/support
On this episode we welcome back and chat it up with the one and only Chad Gracey from the multiplatinum selling rock band +LiVe+ This is a fun episode. Right at the start of the show we crack open a fresh bottle of whiskey and end the podcast with very little left. That means we start of professional and but he end we probably offend everyone on the planet. It was not us talking...It was the booze. Booze kicks in FULL force in this part 2. So, put on your sense of humor pants people...This is a long one so I made it into 2 parts. Please like and subscribe & now episode 27 pt. 2!!!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/goodtimesuniverse/message Support this podcast: https://podcasters.spotify.com/pod/show/goodtimesuniverse/support
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