Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace.
This season on Maiden Voyage, we've been blocking off more time for casual conversation, because sometimes that's when us mermaids come up with the best ideas. Join us for an unscripted morning girl's coffee chat where we talk about hair care, home decor and more.
March is Women's History Month— 31 days devoted to honoring women's contributions in American history. In this episode, we're highlighting a few badass ladies who've left their mark on the world, making it a better place for everyone! We'll also share a few resources to help educate yourself on more amazing women all month long. Things to watch this month: https://www.pbs.org/articles/2021/03/what-to-watch-womens-history-month-2021/
While many Inbound marketers know they have to focus on attracting and engaging customers, there's a final stage of the customer journey that's often overlooked: the delight stage. In this episode of Maiden Voyage, the mermaids are talking all about customer delight— what it is, how to do it and companies who are doing it right!
If you spend enough time hanging out with marketers and creatives, you eventually get to talking about…. Marketing and creative. On today's episode of Maiden Voyage, we're doing just that— debating our unpopular marketing opinions and sharing our sometimes unwelcomed pet peeves.
On today's episode of Maiden Voyage, we're here to tackle another taboo topic: personal finance. Whether it's doubting debt culture or figuring out our financial focus, in order to make waves, we believe women need to think about, talk about and understand all the ways money makes the world go round.
On this episode of Maiden Voyage, the mermaids are gathering for a more casual chat— like a water cooler talk with your best work friends.
Ashley Owens is the first and only Networking Concierge that puts you in the right situation or gets you out of the wrong one. As a networking concierge, she trains, coaches, and speaks on becoming an authority at generating revenue by networking with intention. As a networking concierge, Ashley is a host of two digital TV talk shows on RVNTV and This is it TV, speaking and interviewing on the topic of tactical networking. She has taken over 700 introduction phone calls with business professionals looking to grow their network and has given close to 1,000 introductions. She has spoken to over 100 networking groups, organizations, associations, companies, and conferences and has over 185 referral partners. https://www.linkedin.com/in/ashowens/
As we are still in the cleanse phase of 2021, let's talk about how, when, and why we purge! Love it or hate it— keeping everything isn't good for the soul or your space. Come along with us as we tidy our minds and homes this January!
New Year, new you? Same you, but better? It's the time of year when both professional and personally humans reset and restart. But how do you go about setting a goal— and how do you know if that goal is any good? In this episode of Maiden Voyage, we discuss strategies and frameworks for setting goals and share some of our own objectives for 2021… and beyond!
We're here with Mary Cate Spires of Harley James Consulting to learn about her transition from digital marketing agency to in-house traditional marketer. Mary Cate discusses a few challenges using traditional advertising avenues, like billboards and mailers— all while explaining how an “integrated” approach with both offline and digital marketing tactics can often be a successful combination. - Mary Cate Spires is an award- winning digital marketing consultant, integrated marketing expert, and blogger and speaker. Known as “ The Goal-Oriented Marketer,” Mary Cate's approach to digital marketing is guided by one core belief: “Don't spend money on marketing if you don't measure KPIs.” Mark Cate is a power user of Hubspot's Inbound Marketing approach and has mastered the art and science of leveraging technology and data to help companies grow by attracting, converting, closing and delighting customers. She is also highly skilled at integrating the same message and look and feel across print and digital channels to optimize impact. She enjoys mentoring her peers to help them think strategically and turn to data to inform plans, measure impact and pivot when needed.
This week on Maiden Voyage, we coffee talk about all things makeup! Do you wear it, do you hate it, how has your skincare routine changed with less social gatherings? We'll share some of our makeup secrets and a few of our favorite products.
It's that time of the year again: INBOUND. Except this time, the largest marketing conference in the U.S. went digital. Join the mermaids as we discuss what INBOUND 2020 was like this year in the COVID social distancing craze, instead of the 20,000+ person annual conference it normally is in Boston. We'll talk about what the virtual conference was like and a few of our favorite takeaways from our video sessions!
Why do we feel the need to buy things we don't actually need? In this episode of Maiden Voyage, we're discussing the emotion involved in the purchases we make. Is it just what we want? Or is it a pure result of the best marketing winning our captivation?
Design has been changing a lot in the last few years— this year especially. Today, we're here with Impulse Creative's very own design guru, Jeffrey Lewis, to talk about the evolution of design: what people are wanting to see in their next website refresh, some key takeaways for quick design wins, and more. So sit back and get ready for some inspiration!
Have you ever thought about reinventing yourself, but didn't know where to start? Kat— perpetual career chameleon— has been there. From holistic healing techniques to getting your LinkedIn in shape, it's all important and part of the journey! She'll share some of her stories and experiences that helped support her on her career journey that is ever-evolving and growing.
There are many styles of marketing and in this episode we're talking about the difference between some confused terms like network, MLM, affiliate and influencer marketing. If you don't know those words… you might recognize the Tupperware Facebook parties or a Kardashian selling you slimdown tea. Let's look at where they crossover and what separates them from one other!
On this episode of the Maiden Voyage podcast, we're taking a deep dive into the evolving world of sales with one of our very own mermaids, Jackie Pfriender. Jackie is an inbound-savvy sales pro who has been shifting her processes as the market has evolved in 2020— and helping other organizations do the same.
Today, we've invited a member of our own team here at Impulse, Josh Ames. He's our Marketing Technologist! We'll be talking a little about what the heck that means, and how he helps our clients with software integrations, mar-tech solutions, and sales ops. If you're ready to unite your toolset with software that actually speaks to one another to improve your data flow, he's your guy!
Have you failed hard growing plants at home or in your office? If you've struggled to maintain lively plantlife in the past, it's time to try again. Lex from Plant Saturated is here with all the answers for growing flourishing vegetation indoors. From drainage to recommendations for easy-to-care-for plants perfect for newbies, Lex blew the mermaids away with her planting advice! We hope she can help you find your green thumb too. Follow her on Insta - @plantsaturated
Thanks for joining us for another episode of Maiden Voyage. In this episode, we're talking about the importance of continued education and maintaining an “always growing” mindset. We'll discuss some of our favorite avenues for learning as well as some personal insights into different learning styles— and how to find the method that works best for you!
Brene Brown's "The power of vulnerability" TEDTALK was held 9 years ago, but the topic is still as relevant as ever. The mermaids are kicking off Season 4 of Maiden Voyage by discussing how the topic of vulnerability ties into the workplace, with some tips and tricks for being a more wholehearted person on the job.
Doing agile is different from being agile. One involves practices, the other is a mindset. Today, the mermaids are talking about both: how we're staying adaptable by reassessing our clients and our own needs.
Whether you've just left college, or relocated to a new town for a job, making friends as we get older is hard! Join the mermaids as we share tips, tricks, and stories about how we've managed to mingle as adults and make some really kick-ass friends!
Twenty-twenty is off to a rough start, but instead of scrolling through news feeds filled with complaints, there are always things to make you smile! In this episode of MV, we're talking about the memes, stories, and “That One Thing” that are bringing sunshine to our days. These useful, practical, and sometimes silly things are sparking joy for our mermaids and hopefully you!
Thanks for joining us on another episode of Maiden Voyage. In this episode, we're going to be interviewing the one-and-the-only Meghan Hultquist! Things have changed very recently for presenters in early 2020. With shifts in our marketplace to working remotely, we have to adapt to holding conferences and interacting with others online. We've got some tips straight from a professional speaker on how you can become a thought leader in the current digital atmosphere and rock the video conference lifestyle.
Today we're talking about the one-and-only Simon Sinek and his revolutionary approach to marketing: starting with WHY— your company's true mission and vision and why you're in business. We'll dive into who Simon is, what his famous Golden Circle Theory is and cover some of our favorite brands with clearly defined WHYs.
While the maidens you know and love are usually working remotely, the current global pandemic had us talking about the challenges that we've heard our friends encountering over the last week. In this special episode of Maiden Voyage, we're having a casual cocktail conversation about what we do to stay productive and sane when working from home, especially in this time of quarantine and social distancing.
Welcome aboard for another episode of Maiden Voyage. Today, we've come together to talk about How women hear and give feedback differently than men. From men who are honing “natural leadership abilities” to women who are “too aggressive,” the words used to deliver feedback directly affect the outcome for women (and men!) in the workplace.
Are you afraid you've been accidentally offensive to one of your female coworkers? In this crossover podcast with Impulse Creative's Wayfinding Growth, we tackle the hot topic of misogyny in the workplace *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com
Welcome aboard for another episode of Maiden Voyage. Today, we've come together to talk about sh*t we need to stop doing in 2020! From voting for "who wore it best" contests and not wearing sunscreen, to complaining about things if you aren't willing to make a change, our mermaids cover some of the most annoying habits women and everyone alike still participate in, that are well overdue to be retired.
Welcome aboard for another episode of Maiden Voyage. Today, we're talking about confidence in the workplace— we'll discuss some articles detailing women's struggle around it, share our own personal experiences as well as some solid advice for developing more self-assurance around the office. The mermaids came to the table with some great articles, stats and topics surrounding: Imposter syndrome Confidence as a skill not a trait Claiming your achievements And much more!
Twenty nineteen was the year of strong ass ladies across all facets of life standing up for what they believe in. Whether that be supporting other bad ass chicks, taking over politics, getting their money, or owning the Me Too movement— it was the year of the voice! Join us as we share three of our top sheroes of 2019! Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com Want to learn more about HubSpot? https://www.sprockettalk.com/resources Want an in-person HubSpot or Inbound workshop? https://www.impulsecreative.com/services/hubspot-workshops
Join us for Season 3 Episode 1 of Maiden Voyage where we discuss Facebook groups with Keynote Speaker, Author, Consultant, and driving force of Jump Consulting, Bella Vasta. Bella shares several tips and tricks with getting started using this powerful, community-building tool. Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace. *** More Information *** Want to learn more about Impulse Creative? https://www.impulsecreative.com Want to learn more about HubSpot? https://www.sprockettalk.com/resources Want an in-person HubSpot or Inbound workshop? https://www.impulsecreative.com/services/hubspot-workshops
Join us for Season 2 Episode 8 where the ladies of Maiden Voyage interview Associate Director, Digital Channel Lead at Merck, Cassandra Clemens. Cassandra comes from years of experience working at an agency and recently started a new position at an in-house company. We discuss the difference between working at an agency vs. in-house as well as her transition between roles.
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