Market Your Business Like A Pro Podcast

Market Your Business Like A Pro Podcast

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Internationally recognized marketing expert Ken Countess describes the marketing tips about how to use today's marketing tools to grow your business, generate more sales, and be more successful.

Ken Countess


    • Dec 28, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 25m AVG DURATION
    • 65 EPISODES


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    Latest episodes from Market Your Business Like A Pro Podcast

    Episode 65 - What to Look for in 2019 - with host Ken Countess

    Play Episode Listen Later Dec 28, 2018 14:54


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess gives you insights on how marketing will evolve in 2019.

    Episode 64 - How To Generate Leads and New Customers with Edwin Dearborn

    Play Episode Listen Later Dec 20, 2018 19:58


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes Edwin Dearborn. Ken and Edwin discuss how to generate leads and new customers from social media. Edwin has been referred to as a marketing expert by the Orange County Register and has been featured in Entrepreneur, Social Media Today and other national media outlets. He helps companies attract a steady stream of ideal clientele so that they can reach their goals. He's the bestselling author of Power Branding Secrets and helps entrepreneurs, start-ups and other small business catapult their brand's awareness and generate more leads. Find more episodes and other marketing resources at http://www.TheCountessGroup.com

    Episode 63 - Storytelling in Business with Jill Brennan

    Play Episode Listen Later Dec 13, 2018 19:00


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes Jill Brennan. Ken and Jill discuss how "storytelling in business" is an important element of one's marketing toolkit. Jill's website is www.harbren.com. Find more episodes and other marketing resources at http://www.TheCountessGroup.com

    Episode 62 - Likeability as a Marketing Tool with Michael Katz

    Play Episode Listen Later Dec 7, 2018 20:10


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes back Blue Penguin Development's Chief Penguin Michael Katz. Ken and Michael discuss how "likeability" is an important element of one's marketing toolkit. Find more episodes and other marketing resources at http://www.TheCountessGroup.com

    Episode 61- Marketing Integration Across All Platforms with Angela Betancourt

    Play Episode Listen Later Nov 30, 2018 22:15


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Angela Betancourt, a communications professional. Angela expertly discusses the importance of marketing integration across all platforms.

    Episode 60 - Lead Magnets with Kay Sanders

    Play Episode Listen Later Nov 24, 2018 23:27


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Kay Sanders. Kay has built her business through the use of Lead Magnets. See and hear how she does grows her list to keep her business thriving.

    Episode 59 - Using AdWords to Get Your Phone to Ring - with Jan Roos

    Play Episode Listen Later Nov 17, 2018 31:42


    On this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Jan Roos, CEO of CaseFuel. Jan's work has been recognized as some of the most effective on the industry leading CaseFuel to partnerships with some of the top legal marketing companies in the nation. Hear Jan's tips on using AdWords to get your company's phone to ring.

    Episode 58 - How to Make Big Sales From A Small List with Simone Vincenze

    Play Episode Listen Later Nov 9, 2018 29:30


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Simone Vincenze. Simone and Ken talk about ways to make money as a speaker, starting from scratch.

    Episode 57 - How Much Credibility Does Your Business Have? - with Ryan Thomas

    Play Episode Listen Later Nov 3, 2018 13:55


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Ryan G. Thomas. Ryan explains how to grow credibility of your business with 3rd party endorsements.

    Episode 56 - How to Get 1000s of Leads with Facebook with Casey Stubbs

    Play Episode Listen Later Oct 26, 2018 23:08


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Casey Stubbs. Hear Casey's process for generating and growing a following of high quality leads on Facebook.

    Episode 55 - The Power of Storytelling with Steve Morris

    Play Episode Listen Later Oct 19, 2018 26:38


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews branding expert Steve Morris. Hear how Steve has helped hundreds of businesses grow through a concept called Brand Persona. It's about the power of storytelling to communicate and promote a brand promise and its prowess.

    Episode 54 - Part 3 of the 4 Pillars of Marketing - Campaigns and Analytics

    Play Episode Listen Later Oct 14, 2018 14:17


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, reviews the thirs and fourth of the 4 Pillars of Marketing - Campaigns and Analytics. He discusses how campaigns differ from other marketing and how to use analytics to make better decisions.

    Episode 53 - 4 Pillars of Marketing - Part 2 - Engagement and Nurturing Relationships

    Play Episode Listen Later Oct 3, 2018 12:53


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, reviews the second of the 4 Pillars of Marketing. It is the engagement and the nurturing of relationships with customers and prospects. He discusses how to engage these audiences, the importance of continually growing your list, and the use of automation, video and podcasts.

    Episode 52 - 4 Pillars of Marketing - Part 1 - Getting Found

    Play Episode Listen Later Sep 28, 2018 18:47


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, celebrates 52 straight weeks - a whole year! - of producing the podcast, whose mission is to help businesses succeed with the latest information about marketing. This time around, he reviews one of the 4 Pillars of Marketing.

    Episode 51 - "BS&T" - Blood, Sweat and Tears Marketing

    Play Episode Listen Later Sep 21, 2018 22:04


    In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews business coach Marc Mawhinney. Hear how Mark attributes his success to blood, sweat and tears marketing - with daily emails to his list as an important hub of his efforts!

    Episode 50 - Is Marketing a "necessary evil"?

    Play Episode Listen Later Sep 14, 2018 21:16


    In this episode of the Market Your Business Like A Pro podcast with Ken Countess, Ken interviews Peter Mehit, a business consultant who has created over 500 business plans and raised over $136MM for his clients. Peter is co-author of ‘Killer Business Plan’ and the co-owner of Custom Business Planning and Solutionsout of Santa Ana California The topic is the need for marketing both on and offline.

    Episode 49 - The Death of Email Marketing

    Play Episode Listen Later Sep 7, 2018 18:18


    On this episode of the Market Your Business Like A Pro podcast, host Ken Countess discusses email marketing's status.

    Episode 48 - Personalization pays

    Play Episode Listen Later Aug 31, 2018 25:06


    In this episode, Market Your Business Like A Pro podcast host Ken Countess teaches how to get more mileage out of the email marketing you're probably already doing - by personalizing your message to your audience.

    Episode 47 - Transform Your Business By Becoming A Public Speaker

    Play Episode Listen Later Aug 23, 2018 22:52


    Transform Your Business Through Public Speaking!An Interview with Mark & Shannon In Episode 47 of the Market Your Business Like A Pro podcast with host Ken Countess, Ken interviews Mark & Shannon. From their bio - Mark & Shannon are the world’s leading authority on the “Business of Speaking,” helping their clients land some of the most coveted stages and media including The View, Tony Robbins, CNN, Brendon Burchard, Good Morning America and TEDTalks worldwide. They specifically help Speakers, Experts and Politicians create a movement and monetize their message. And they’re known for getting RESULTS… their Signature “Speak Your Path To Cash” System has helped their Tribe generate over $16 million dollars! They’re famous for creating “Signature Talk Marketing” to help Speakers, Experts and Coaches stop spinning their wheels with technology and get paid what they’re worth through the power of speaking. Prior to launching Big Impact Inc, Mark produced some of the biggest brands in the world including Porsche, Harley Davidson, AFLAC and Marriott. He has over 20 years’ experience studying and teaching “A Course in Miracles” and is passionate to show audiences how to bring more Spirituality into their Business, where miracles happen every day. Shannon successfully produced live events that generated over $500,000 in a weekend and established “The Golden Standard” of the speaking & seminar industry. She's shared the stage with “Chicken Soup for the Soul” Author Mark Victor Hansen, “Queen of Sales Conversion” Lisa Sasevich and Loral Langemeier who was featured in the movie “The Secret.” Together, Mark & Shannon have created the “Big Impact Tribe” of Experts, Speakers and Politicians who are changing the world... one speech at a time. They live in Austin, TX with their 2 huskies Mojo & Tootsie.  They enjoy ROCKIN out to live music at the Moody Theater, hikes in nature with the pooches and Bulletproof Coffee on Sunday mornings. Their website is http://markandshannonlive.com/

    Episode 46 - Part 2 - How LinkedIn Can Help You Make More Money

    Play Episode Listen Later Aug 17, 2018 18:25


    In episode 46, host Ken Countess follows up on episode 45 and provides more insights about how to use LinkedIn to get more business.

    Episode 45 - How LinkedIn Can Help You Make More Money

    Play Episode Listen Later Aug 9, 2018 25:13


    Host Ken Countess teaches you how to get the most out of LinkedIn, now owned by Microsoft.

    Episode 44 - The top 3 content marketing mistakes 95% of people are making and how to fix them

    Play Episode Listen Later Aug 2, 2018 31:08


    Host Ken Countess interviews podcaster Kevin Geary. Kevin provides strategies on how to avoid the mistakes most people make with content marketing.

    Episode 43 - YouTube and How To Rank On Google

    Play Episode Listen Later Jul 27, 2018 34:25


    YouTube and How To Rank On Google Episode 43 of the Market Your Business Like A Pro podcast with host Ken Countess Ken interviews author and SEO expert Kellen Kautzman, founder of Send It Rising Internet Marketing. Kellen and Ken discuss how businesses large and small can profit from online marketing.

    Episode 42 - Strategy - Your Organizational and Competitive Advantage

    Play Episode Listen Later Jul 20, 2018 30:53


    Strategy - Your Organizational and Competitive Advantage Episode 42 of the Market Your Business Like A Pro podcast with host Ken CountessKen interviews Ron Carucci, co-founder and managing partner at Navalent. Ron is a best-selling author of 8 books and popular contributor at Harvard Business Review and Forbes. A 2-time TEDx speaker, see and hear how Ron helps startups to the Fortune 10 be more successful through creation and execution of a sound business and organizational strategy.

    Episode 41 - The Power of Podcasting

    Play Episode Listen Later Jul 11, 2018 31:22


    Ken interviews Steve Lubetkin, a professional podcaster. Hear Steve provide real-life examples of the value of audio and video for business owners to reach broader audiences

    Episode 40 - Overwhelm Your Competition - Your Unique Selling Proposition

    Play Episode Listen Later Jul 2, 2018 28:35


    What You Have That Competitors Don't - Your Unique Selling Proposition Episode 40 of the Market Your Business Like A Pro podcast with host Ken Countess Ken interviews Owen Crisp, an advertising and marketing executive whose credits include several significant successes, including introduction of a $100 million business. Hear Owen here! 

    Episode 39 - 13 Deadly Sins of Marketing

    Play Episode Listen Later Jun 29, 2018 45:00


    On this episode, host Ken Countess has a lively conversation with Dr. D. Anthony Miles on the 13 Deadly Sins of Marketing

    Episode 38 - Prioritizing Your Marketing Efforts

    Play Episode Listen Later Jun 22, 2018 27:07


    On this episode, host Ken Countess helps you determine where to focus your marketing efforts.

    Episode 37 - How Your Knowledge Is Your Competitive Advantage

    Play Episode Listen Later Jun 15, 2018 36:24


    Episode 36 - Turbocharge Your Marketing - An Interview with Neil Patel

    Play Episode Listen Later Jun 7, 2018 27:49


    In this episode, host Ken Countess interviews renowned marketer and blogger Neil Patel. Neil's blog generates 2 million visitors per month. He has over 900,000 Facebook fans and over 200,000 Twitter followers. He is a New York Times bestselling author. The Wall Street Journal calls Neil a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

    Episode 35 - Building A Business By Following Your Passion

    Play Episode Listen Later Jun 1, 2018 38:42


    Episode 35 - Building A Business By Following Your Passion - An Interview with Joey Atlas.  In this week's episode, host Ken Countess chats with Joey Atlas, a highly successful entrepreneur who converted a passion into a big business. Joey talks about what he's done along the way and how he markets his business. 

    Episode 34 - Massively explode your list

    Play Episode Listen Later May 25, 2018 30:36


    Want to grow your marketing list? In this episode, host Ken Countess delivers over 50 ideas on how to easily grow your email list.

    Episode 33 - The Importance of Generating A Steady Flow of High Quality Leads

    Play Episode Listen Later May 18, 2018 33:46


    In this episode, host Ken Countess interviews leads expert Tom Poland. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website. Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

    Episode 32 - Constant Contact's Dave Charest Shares The Secret To Engagement

    Play Episode Listen Later May 11, 2018 27:42


    In this episode, host Ken Countess shares the secrets to creating great content - even if you hate to write. It's an interview with Constant Contact's Dave Charest.   Check out all of our podcasts at http://www.marketyourbusiness.co/podcast 

    Episode 31 - How Mobile Search Has Affected Us... and What We Need To Do As Marketers

    Play Episode Listen Later May 4, 2018 18:01


    In this episode, host Ken Countess examines Google's findings about mobile and smartphone search behaviors and how we can use those findings to our advantage as marketers - to gain an unfair advantage over our competition.

    Episode 30 - Check Yourself Before You Wreck Yourself

    Play Episode Listen Later Apr 27, 2018 25:38


    In this episode, host Ken Countess covers things you need to check before you press the "send" button to send out an email.

    Episode 29 - 7 Principles for a Strong Brand

    Play Episode Listen Later Apr 20, 2018 18:18


    On episode 29 of the “Market Your Business Like A Pro” podcast, host Ken Countess describes the 7 principles for a strong brand - and how a strong brand can strengthen a business. “It’s important for businesses of all sizes and types to create a brand that tells its story,” said Countess, managing director of The Countess Group.  “There are 7 principles that can make or break a brand, and I touch on each of them in this episode.”

    Episode 28 - Everyone Is In Marketing

    Play Episode Listen Later Apr 13, 2018 19:52


    In this episode, you'll hear why everyone's a marketer (to one degree or another), the need to go digital with your marketing, why to focus your marketing on just a few themes, and how content is king (or queen).

    Episode 27 - Creating the Ideal Marketing Persona

    Play Episode Listen Later Apr 6, 2018 20:47


    In this episode, Ken Countess helps you figure out your points of differentiation, to set you apart from your competitors and give you a stronger position in the market.

    Episode 26 - All About Marketing - Ken on the What's the SCORE radio show

    Play Episode Listen Later Mar 30, 2018 60:32


    In this episode, the tables are turned. Market Your Business Like A Pro podcast host Ken Countess is interviewed for the What's the SCORE radio show. Ken and radio show host Christopher Hart cover many areas of marketing in a very interesting interview.

    Episode 25 - How Digital Marketing Works in 2018 - “Market Your Business Like A Pro” podcast

    Play Episode Listen Later Mar 20, 2018 18:58


    Digital Marketing's evolution is breathtaking. Static photos and images worked in 2017, but not now. Host Ken Countess covers digital marketing campaigns in this episode. Hear Ken's interview with John Brown to learn what's new and how the most effective campaigns are working right now.

    Episode 24 - How Email Tracking Can Introduce New Opportunities for Your Business - Market Your Business Like A Pro podcast

    Play Episode Listen Later Mar 15, 2018 18:39


    Contrary to the way many businesses think of email marketing, hitting the send button isn’t the end of a campaign. It’s actually just the beginning, and can be a path to increased sales on a consistent basis.   On Episode 24 of The Countess Group’s “Market Your Business Like A Pro” podcast, listeners learn 5 tactics that will help a company get significantly increased traction from email marketing efforts. Podcast host Ken Countess outlines how by simply paying attention to tracking tools in virtually any email marketing service, the data can reveal several key areas which will enable a marketer to get more opens, more clicks, and more sales.

    Episode 23 - Latch onto the latest trends in email marketing

    Play Episode Listen Later Mar 9, 2018 25:30


    Podcast:  Email Marketing’s Top Trends of 2018 - The Countess Group says use these trends to your advantage Things have changed quickly with email marketing. They've gotten much better! On Episode 23 of The Countess Group’s “Market Your Business Like A Pro” podcast, listeners can learn what the latest trends are with email marketing. Host Ken Countess describes the trends and how they can be put to work to grow a business.

    Episode 22 - Declare Your Freedom With Email Automation

    Play Episode Listen Later Mar 3, 2018 34:51


    Want to spend less time worrying about getting emails out? In this episode, Ken Countess discusses how to use automation to free you up - so you can focus on other aspects of your business.

    Episode 21 - (More than) 30 Ways to Grow Your Email Marketing List

    Play Episode Listen Later Feb 23, 2018 20:43


    In this episode, Ken Countess discussed the importance of continually growing your list, and more than 30 ways to do so.

    Episode 20 - What Is Content Marketing and What Makes It So Important

    Play Episode Listen Later Feb 16, 2018 22:54


    In this episode, Ken Countess interviews content marketing expert Sarah Ristorcelli, co-founder of Orlando Content Marketing. THey discuss why content is so important to market your company.

    Episode 19 - Hot New Reasons to Use Email Marketing

    Play Episode Listen Later Feb 9, 2018 20:28


    If you haven’t taken a look lately at how you can ramp up your marketing with email, now is the time. Email service providers have made it easier than ever for businesses and non-profits to get in front of their audiences with relevant information they’re already interested in receiving. If the response to your company’s marketing efforts in waning, in Episode 19 of the “Market Your Business Like A Pro” podcast, host Ken Countess talks about new ways email marketing can help you recapture your audience so you can make more money.

    Episode 18 - Rock Your Marketing With Facebook

    Play Episode Listen Later Jan 31, 2018 20:15


    Can Facebook help your business? In this episode, Ken starts the conversation about what to do with Facebook - so you can make more money.

    Episode 17 - Getting Your Message Out - An Interview with Will Wellons

    Play Episode Listen Later Jan 24, 2018 22:49


    In this episode, Ken interviews Will Wellons. The power of public relations is as strong as ever. In an age where everyone is armed with a smart phone, the importance of telling your business story is critical. Years ago, you might have had to rely on traditional media to get your story out. But today, companies of all sizes can tell their story in an authentic, fast-paced manner using modern public relations tactics. Public relations is cost-effective and has a proven track record on supporting sales. And now, it's more valuable than ever!

    Episode 16 - Client Reaches $1,000,000 Only Using Email Marketing

    Play Episode Listen Later Jan 19, 2018 27:29


    In this episode, Ken covers best practices on getting your email to look the best it can, to help you get more engagement with your readers - and help you make more money. You'll hear from a company who started using email marketing in mid-2013 and now generates over $1,000,000 in sales. Email marketing is their primary marketing tool.

    Episode 15 - How to Have a Website That Rocks - An interview with Joe Davis

    Play Episode Listen Later Jan 9, 2018 29:30


    There’s more to a website than looking pretty and it needs to do more than be an online business card. It should drive business. In Episode 15 of the “Market Your Business Like A Pro” podcast, Ken Countess interviews WebStuff CEO Joe Davis. They talk about the ins and outs of websites and offer valuable information to help you market your business online.

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