Podcast appearances and mentions of Jan Roos

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and strategic targeting. Meta ads can be more cost-effective than Google Ads, with clicks often $2-10. Visit Jan here: https://www.linkedin.com/in/jan-roos-27078732/. His company, CaseFuel: https://casefuel.com/home. Check out The Law Firm Growth (LFG) Podcast: https://shows.acast.com/the-law-firm-growth-podcast. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world I'm your host Lindsey busfield when discussing marketing options with our clients We constantly get asked if doing social media marketing is with it and we typically say no While social media marketing is great for some businesses I know I have personally spent a ton of money at Halara because of their facebook ads We just haven't seen much success for personal injury lawyers who try their hand at meta But the lack of success isn't necessary necessarily because of the platform. It might be that lawyers have the wrong expectations of what success should look like when using meta or their marketing specialist isn't leveraging the right opportunities. Fortunately, Jan Roos: joins us today to discuss how personal injury lawyers can best use meta to grow their practices. Jan Roos: Thank you so much for joining us today. Oh, thank you for the awesome intro Lindsey. Lindsey: Well, I'm so happy to have you here, but why don't you tell everybody else who's listening who you are and what you do. Jan Roos: Cool. So my name is Jan. I got into the legal marketing space back in 2015. So at the time, I had a lot of friends who did SEO, and I was just like, honestly, I feel a little bit intimidated by the length of the contracts you have to sign. So I got into a paper click, but I was also some step I was doing in a previous business. I exited business a short earlier that year, and I basically paid traffic was a huge aspect of what we did. So gone to Google and then shortly, kind of afterwards ended up focusing on where personal injury attorneys were actually the first clients that we ever worked with. So we kind of went a little broader on paper click within the legal niche there. you know, by the time it was getting around 2020, the Google AdWords climate had changed a bunch. I still think it's a great platform to go on, but it's just, you know, they've kind of had that creep like everything else in PI, so getting harder in order to find stuff that wasn't already exploited by somebody else. So we made a pivot to social around the end of 2019. And it was after reading one of my favorite books on marketing, which is Breakthrough Advertising by Eugene Schwartz. Have you ever ever read that one, Lindsey? Lindsey: I haven't read that one. Jan Roos: Yeah, it's super old. I think it was published in the late 60s or early 70s, but he basically talked about these stages of market awareness. And this is kind of disseminated through a lot of the marketing lore over the decades that have come since. But basically, I was like, well, we have all this competition at this last mile of the customer decision journey, which is the solution stages he describes it, which encompasses pretty much everything, referrals, search, directories, anything that most people, that's most of the legal marketing play with, but what if there was something that was outside of that? And that's kind of where we ended up looking into around 2019.

Drama voor Festival der Liebe: wat communiceer je bij terreurdreiging? | 9m50 Misstanden bij bekende tv-rechter mr. Frank Visser | 17m30 De enorme uitglijder van Jan Roos en Dennis Schouten | 21m55 Hoe Natacha Harlequin probeert zichzelf vrij te pleiten | 29m55 De substack van voormalig DWDD-eindredacteur Dieuwke Wynia | 36m05 Dateline | 41m30 Khalid Kasem officieel verdacht van een ernstig misdrijf, volgt Royce de Vries? | 54m25 Is het terecht dat NPO-baas Frederieke Leeflang is opgestapt?Vonnis Khalid Kasem | Substack Dieuwke WyniaKom naar de theatershow: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.decommunicados.nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Heb jij een vraag, idee of tip? Mail ons op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vraaghetvicenlars@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Adverteren in deze podcast? Neem contact op met Dag en Nacht Media via adverteren@dagennacht.nl

Marlies Dekkers in gesprek met journalist en mediapersoonlijkheid Jan Roos over zijn recente arrestatie en de vrije meningsuiting. -- Steun De Nieuwe Wereld en doe mee aan onze eindejaarsactie: http://gofundme.com/dnw2024. Liever direct overmaken? Maak dan uw gift over naar NL61 RABO 0357 5828 61 t.n.v. Stichting De Nieuwe Wereld. Patroon worden kan op http://www.petjeaf.com/denieuwewereld. -- Bronnen en links bij deze uitzending: - Het YouTubekanaal van Jan Roos: https://www.youtube.com/@RoddelPraatTV

Waardeer je onze video's? Steun dan Café Weltschmerz, het podium voor het vrije woord: https://www.cafeweltschmerz.nl/doneren/Actieve dienstplicht na 27 jaar weer in beeld bij Defensie?!In weekoverzicht 49 nemen Jeroen en Willem geen blad voor de mond. De Europese economie? Daar moeten zware bezuinigingen aan te pas komen. Het klimaat? Gelukkig niet meer dan een storm in een glas water. Censuur moet volgens de wet worden afgedwongen, en vooral journalisten aanpakken zou een mooi middel zijn voor zelfcensuur.En Biden? Die strooit met gratie: zijn zoon krijgt er eentje voor vaders eigen misdrijven, en iedereen die Trump in de toekomst misschien gaat aanklagen, kan ook op een vrijkaartje rekenen. Israël glijdt steeds verder af als internationale paria, Syrië wordt opnieuw gebombardeerd door CIA-proxies, en in Georgië lijkt een Maidan-scenario zich al bijna vanzelf te ontvouwen.Down under betaalt Australië plots alle coronaboetes terug, en Zuid-Korea? Die trekt de coup toch maar niet door. Huig Plug pakt een overwinning, Jan Roos laat zien hoe politieke vervolging werkt, en zelfs Bill Gates reageert op het recht op recht. Ondertussen stappen rechters op vanwege een schandaal, en jawel, het OM is weer betrokken bij een bewijsvervalsing-schandaal. Zoveel drama, je weet niet waar je moet beginnen!---Deze video is geproduceerd door Café Weltschmerz. Café Weltschmerz gelooft in de kracht van het gesprek en zendt interviews uit over actuele maatschappelijke thema's. Wij bieden een hoogwaardig alternatief voor de mainstream media. Café Weltschmerz is onafhankelijk en niet verbonden aan politieke, religieuze of commerciële partijen.Wil je meer video's bekijken en op de hoogte blijven via onze nieuwsbrief? Ga dan naar: https://www.cafeweltschmerz.nl/videos/Wil je op de hoogte worden gebracht van onze nieuwe video's? Klik hierboven dan op Abonneren!

Actieve dienstplicht na 27 jaar weer in beeld bij Defensie?!In weekoverzicht 49 nemen Jeroen en Willem geen blad voor de mond. De Europese economie? Daar moeten zware bezuinigingen aan te pas komen. Het klimaat? Gelukkig niet meer dan een storm in een glas water. Censuur moet volgens de wet worden afgedwongen, en vooral journalisten aanpakken zou een mooi middel zijn voor zelfcensuur.En Biden? Die strooit met gratie: zijn zoon krijgt er eentje voor vaders eigen misdrijven, en iedereen die Trump in de toekomst misschien gaat aanklagen, kan ook op een vrijkaartje rekenen. Israël glijdt steeds verder af als internationale paria, Syrië wordt opnieuw gebombardeerd door CIA-proxies, en in Georgië lijkt een Maidan-scenario zich al bijna vanzelf te ontvouwen.Down under betaalt Australië plots alle coronaboetes terug, en Zuid-Korea? Die trekt de coup toch maar niet door. Huig Plug pakt een overwinning, Jan Roos laat zien hoe politieke vervolging werkt, en zelfs Bill Gates reageert op het recht op recht. Ondertussen stappen rechters op vanwege een schandaal, en jawel, het OM is weer betrokken bij een bewijsvervalsing-schandaal. Zoveel drama, je weet niet waar je moet beginnen!Wil jij elke week speciale bonusuitzendingen ontvangen?Kan je geen genoeg krijgen van de diepgaande analyses van Jeroen en Willem?Word dan terugkerende donateur en ontvang elke week exclusieve bonusuitzendingen!Als trouwe donateur krijg je toegang tot extra content die niet beschikbaar is voor de gemiddelde kijker.Of je nu kiest voor een maandelijkse of jaarlijkse terugkerende donatie, je ontvangt altijd de meest waardevolle inzichten en analyses die je niet wilt missen in de speciale bonus.www.dfacto.nu/steun

De 27e aflevering van Ongehoord Nieuws seizoen 6. Presentatie: Raisa Blommestijn. Gasten: Derk Jan Eppink, Boris van der Ven, Flavio Pasquino en Frank Knopers

Jan Roos kan weer huilen, ontvoering in Scene gezte en burgeroorlog bij de VVD?

Steun ons op: https://ikgaleven.backme.org Telegram groep: https://t.me/+GfCzzTOU-kkxZmRk Lale Gül: https://instagram.com/laaalegul/ Ömer Uyar: https://instagram.com/omer_34/ Instagram: https://instagram.com/ikgalevenpodcast/ Twitter: https://twitter.com/ikgaleven TikTok: https://www.tiktok.com/@ikgalevenpodcast

Met Jan Roos praat ik over actuele thema's zoals genderidentiteit, racisme en de multiculturele samenleving. We richten ons op de rol van de media in het bevorderen van gelijkheid. Jan Roos, scherp zoals hij altijd is, legt uit hoe sommige sociale bewegingen, hoewel goed bedoeld, misschien meer kwaad dan goed doen. We kijken naar hoe raciale termen en labels in de media ons begrip van racisme beïnvloeden. Deze aflevering biedt een scherpe blik op hoe identiteit en media met elkaar verweven zijn en hoe maatschappelijke vraagstukken en ideologieën onze samenleving beïnvloeden. Of je het nu eens bent of niet met de standpunten, je krijgt een waardevolle discussie over deze belangrijke onderwerpen. Abonneer je op mijn YouTube-kanaal en steun dmv een donatie als je onze gesprekken waardeert!Support the Show.☆☆STEUN WIJSDOM☆☆Waardeer je wat ik maak & bespreek? Help me zodat ik deze podcasts kan blijven maken. Steun via: https://www.sanaeorchi.com/doneren Volg Sanae Orchi & WijsDom op Social Media:https://www.instagram.com/orchisanae/https://www.tiktok.com/@orchisanaewww.linkedin.com/in/sanae-orchi-88442a140https://www.instagram.com/wijsdompodcast/ Bekijk hier de videos:https://youtube.com/@wijsdom?si=wIKir5L0HfJQ2tU7

Shownotes can be found at https://www.profitwithlaw.com/438.In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!Chapters:[00:00] Introduction to Jan Roos[5:44] Who This Episode is For[11:51] How to Find the Knowledge Gaps[15:04] Using Educational Events to Generate Leads[20:04] How to Increase Your Conversion Rate[23:00] Determining the Right Marketing Hook[33:14] Priming Leads for a Consultation CallResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jan Roos: LinkedInLaw Firm Growth PodcastBeyond Intake by Jan RoosJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Shownotes can be found at https://www.profitwithlaw.com/427.In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.Resources mentioned:Registration for the Law Firm Growth Summit 2024 is now open!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereRegistration for the Law Firm Growth Summit 2024 is now open!CLIO Report from CLIO ConferenceSmith AIBombBombJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

After a chance car collision gave him a pivotal business idea, Jan Roos leveraged the experience to build a powerhouse legal marketing agency. He joins hosts Richard James and MPS on the Your Practice Mastered podcast to discuss his unique entrepreneurial journey and share key insights today's law firms need to drive growth. Learn how an unwavering commitment enabled Jan to turn adversity into achievement as he reveals his strategies to help firms capture untapped business. Tune in now to discover what setbacks taught this innovative founder and how he bounced back smarter to ultimately find success.

Waardeer je ons werk? Steun ons met een donatie via https://whydonate.com/nl/fundraising/bakkie-met-bennink-en-bergsma Of doe een Petje Af https://petjeaf.com/bakkiemetbenninkenbergsma (Niet mokken, giet dat bakkie vol). Veel dank aan alle donateurs! Stuur jullie post naar Bennink en Bergsma, Postbus 189, 1200 AD HILVERSUM Deze uitzending is ook te zien of te beluisteren via Rumble, Spotify en Soundcloud // // // Maak samen met ons een zweefduik over de waanzin van de dag. En duik de peilloze diepte in die erachter schuil gaat. Bakkie met Bennink en Bergsma: Van gloeiend heet nieuws uit de twittersphere tot klassieke kunst en literatuur, over de rand van een bak koffie. Voor meer informatie, bezoek onze websites: https://janbennink.com (bestel daar ook zijn dichtbundel) https://thefireonline.com email sietske@thefireonline.com In- en outro-muziek met dank aan Jeroen Haamers and the Zorchmen!

In this episode, Molly McGrath interviews Jan Roos, founder of CaseFuel and author of the book "Beyond Intake." They discuss the challenges that law firms face when it comes to intake and lead conversion. Jan shares his insights on why intake is often overlooked by attorneys and the mindset shift needed to improve the process. He emphasizes the importance of contact rate and the need to call leads within five minutes. Jan also explains the value of form fills and the potential they hold for law firms. He encourages firms to focus on quality over quantity and to continuously refine their intake processes.   Key Takeaways: Law firms often have a lead conversion problem, not a lead generation problem. Attorneys need to take responsibility for their intake process and believe in the value of every lead. Contact rate is crucial for lead conversion, and leads should be called within five minutes. Form fills can be a valuable source of leads if followed up promptly and effectively. Friction can be introduced in the intake process once a firm has established a strong foundation. Quote for the Show: "If it's worth dialing once, it's worth dialing them twice." - Jan Roos   Links Website: casefuel.com Beyond Intake Book: https://get.beyondintakebook.com/book-9597 Facebook: https://www.facebook.com/casefuel0 Law Firm Growth Podcast: https://shows.acast.com/the-law-firm-growth-podcast LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732/ Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/ Get Fix My Boss Book: https://amzn.to/3PCeEhk   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/rfvvBD-wYfg  

Het brandschone imago van Steven Spielberg • de balans van licht en donker maakt menselijk • Jan Roos • borderline • wat is normaal? • #metoo • Q • Mikaela Spielberg • Jennette McCurdy • Crispin Glover's essay • de geheime reden van Spielbergs scheiding • sinistere hobby's in Hollywood

Shownotes can be found at https://www.profitwithlaw.com/309. Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything. In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan emphasizes that sales gaps occur when you don't guide your leads to closing. You need to understand how the process works so that you can adjust your actions accordingly. If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode is for you. Resources mentioned: Connect with Jan: LinkedIn The Legal Marketing Fastlane by Jan Roos The Law Firm Growth Podcast, hosted by Jan Roos Work with Jan through Case Fuel Want to attend a free estate planning course? Join the Double Your Case Files Facebook Group! 2019 Clio Legal Trends Report How to Start & Build a Law Practice by Jay G. Foonberg Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Shownotes can be found at https://www.profitwithlaw.com/304.   In this episode, Moshe Amsel is excited to celebrate the 3 year anniversary of the Profit with Law Podcast! For this special anniversary episode, the Profit with Law team has compiled highlights from the most popular episodes. These soundbites are the best of the best and you don't want to miss it!   7:12 - Episode 221 - Grow Your Law Firm Using Task Management for Teams with David Zumpano   13:51 - Episode 184 - Pricing, Profits, and Payment Plans with Richard Formoe   19:34 - Episode 56 - Live Marketing Q&A from the Law Firm Growth Summit Day 1 with Mark Homer, Gordon Firemark, Charles Krugel and Neil Tyra   24:46 - Episode 164 - A Lawyer's Path to Wealth with David Bitton   30:43 - Episode 232 - Profit from Business: The Value of Understanding Your Numbers with Brooke Lively   35:20 - Episode 128 - Doubling Your Revenue with Virtual Staff with Brett Trembly   40:33 - Episode 166 - Hope is Not a Good Strategy for Growing Your Law Firm with Michael Duffy   45:31 - Episode 131 - Best Of: Getting Over 1,000 Google Reviews with Sam Mollaei   51:45 - Episode 252 - Niching Down, Setting a Goal, and Living in the Moment with Melissa Shanahan   58:38 - Episode 242 - Get Your Clients from Contact to Consultation with Jan Roos Resources mentioned:   The Law Firm Growth Formula - http://thelawfirmgrowthformula.com/   Episode 221 - Grow Your Law Firm Using Task Management for Teams with David Zumpano -https://www.profitwithlaw.com/221   Episode 184 - Pricing, Profits, and Payment Plans with Richard Formoe - https://www.profitwithlaw.com/184   Episode 56 - Live Marketing Q&A from the Law Firm Growth Summit Day 1 with Mark Homer, Gordon Firemark, Charles Krugel and Neil Tyra - https://www.profitwithlaw.com/056   Episode 164 - A Lawyer's Path to Wealth with David Bitton - https://www.profitwithlaw.com/164   Episode 232 - Profit from Business: The Value of Understanding Your Numbers with Brooke Lively -  https://www.profitwithlaw.com/232   Episode 128 - Doubling Your Revenue with Virtual Staff with Brett Trembly - https://www.profitwithlaw.com/128   Episode 166 - Hope is Not a Good Strategy for Growing Your Law Firm with Michael Duffy - https://www.profitwithlaw.com/166   Episode 131 - Best Of: Getting Over 1,000 Google Reviews with Sam Mollaei - https://www.profitwithlaw.com/131   Episode 252 - Niching Down, Setting a Goal, and Living in the Moment with Melissa Shanahan - https://www.profitwithlaw.com/252   Episode 242 - Get Your Clients from Contact to Consultation with Jan Roos - https://www.profitwithlaw.com/242 Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Het is allemaal leuk en aardig; het cancellen van Bekend Nederland, maar ALEXANDER maakt zich grote zorgen om deze ontwikkeling. Juichechannels met als koningin YVONNE COLDEWEIJER openen de beerput en sommige BN'ers kunnen geen sigaretje meer roken of alles staat al online. Inclusief alle haat. Soms 'leuk', maar er gaat een moment komen dat we hier spijt van gaan krijgen ...

Het is inmiddels al even geleden en ook niet iedereen heeft het meegekregen; de geweldverheerlijking bij radiozender FUN X. RODDELPRAAT-mannen Jan en Dennis vinden het erg opmerkelijk dat dit niet breder is opgepakt en dat vind de TEGENDRAADZ-mannen eigenlijk ook wel ...

Hij weigert mee te lopen met de kudde. Belachelijk, vindt hij het, dat er zo weinig ruimte is voor dwarse denkers. Diversiteit? Breek hem de bek niet open! Als protest recenseert hij vla en borrelnoten. Het werd een opvallend monter en zelfreflecterend gesprek tussen twee ex-collega's.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to Close Your Next Consultation masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Grow your law firm your way and only pay with results with Seminar 3.0What does an extinct bird have to do with a highly desirable, modern business model?In a word, competition. As the lifestyle business is touted by more people, this particular style of business becomes much more popular and desirable.Thinking about taking your law firm the way of the lifestyle business?If you were to start a one today, it is possible to succeed. But the limitations are different than what most people imagine. In this week's podcast, host Jan Roos talks about why starting a lifestyle business now comes with different challenges than it used to. Jan discusses the importance of margins and what competitive advantages are compatible with running this type of law firm. There's much more to learn in this episode about creating a profitable law firm, so tune in now!In this episode: 02:48 - what is margin and why does it matter for lifestyle businesses?04:35 - the story of the dodo and why running a lifestyle business has changed07:10 - competitive advantages compatible with running a lifestyle business About Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

#95 Jan Roos (Backme.org & Roddelpraat) - Over inclusieve grappen maken by Joost Koning

Roddelpraat werd, nadat ze op weg leken naar een overwinning, niet meegenomen met de uitreiking voor beste online programma van de Televizierring. Onbegrijpelijk en asociaal vinden de mannen van TEGENDRAADZ. Is dit het einde van de vrijheid van meningsuiting, wij denken van niet. Alexander en Perry leggen uit.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get more of your ideal clients in the door with our Double Your Case Files MasterclassEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0After 100+ deployments, we stopped investing in marketing automation for our private legal clients. Why?Marketing automation is taking the legal world by storm. It's sold as a magic bullet of sorts, which has led to a trend of big investments in automation. But for most firms including small firms, it fails to deliver on its promise. And it comes at a big cost: most automation services cost $2-3k per month.If you're considering investing in marketing automation for your law firm, but aren't sure if it's the right choice for your firm, you'll want to tune in to this very timely episode. In this week's podcast, host Jan Roos takes a deep dive into the marketing trend that's taking the legal industry by storm: automation.Jan discusses who automation works for - and who it doesn't, why investing in automation is particularly dangerous for small firms, and what we've learned developing automation for our clients.We also discuss what you can do if you've already invested in automation.There's much more to learn in this episode about marketing your firm, so tune in now!In this episode: 00:44 - Trend: overinvesting in marketing automation for legal02:15 - Who automation does work for04:40 - Why investing in automation is dangerous for small law firms 06:06 - What if you've already invested in automation?08:46 - What we've learned developing automationAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Got leads? Learn how to turn them into clients through better intake with our Double Your Case Files MasterclassGet access to the Estate Planning ‘Close Your Next Consultation' training when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0We're all familiar with the classic trope that lawyers are “bad” at sales. But why is this the case?It turns out that the skills that make a good attorney don't always make a good salesperson - at least in the traditional sense.But for attorneys who want to take control of their practice growth - and get away from overreliance on referrals - it's imperative to become better at selling.So what if you could take control of growing your firm, without coming off as sleazy or resorting to shady sales tactics?In this week's podcast, host Jan Roos discusses the three most common types of successful salespeople. He explains which attorneys you should strive to be and how connecting with this one “thing” can put you on the path to selling with ease. There's much more to learn in this episode about scaling your firm, so tune in now!In this episode: 01:50 - The first type of successful salespeople 03:09 - The second type of successful salespeople 4:17 - The last type of successful salespeople06:15 - The most important thing to do to be better at sales06:36 - Why “smart” people are often at a disadvantage in salesAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Shownotes can be found at https://www.profitwithlaw.com/242.   Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything. In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan emphasizes that sales gaps occur when you don't guide your leads to closing. You need to understand how the process works so that you can adjust your actions accordingly. If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode is for you. Resources mentioned:   Connect with Jan: LinkedIn The Legal Marketing Fastlane by Jan Roos The Law Firm Growth Podcast, hosted by Jan Roos Work with Jan through Case Fuel Want to attend a free estate planning course? Join the Double Your Case Files Facebook Group! 2019 Clio Legal Trends Report How to Start & Build a Law Practice by Jay G. Foonberg Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

De online videoserie Roddelpraat van Dennis Schouten en Jan Roos mag niet meedoen in de race voor de Televizier-Ring en de Gouden Kalveren zijn vanaf nu genderneutraal. Slaan we door in alle ‘woke-gekte', en hoe inclusief zijn we als we groepen met een andere mening uitsluiten? Jeroen Holtrop gaat daarover in gesprek met Rick Kraus, Koen Nederhof en Hein Keijser. See omnystudio.com/listener for privacy information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Taking our Close Your Next Consultation training is a great idea. Get access by joining our Facebook groupEstate planning attorney? Supercharge your firm growth online with Seminar 2.0Einstein's theory of relativity. Gutenberg's printing press. Steve Jobs's iPhone. It's no secret that people with big ideas have the capability to change the world. Idea guys and gals are always dreaming of the next big thing that will revolutionize their business, their industry or the world… But more often than not those ideas never materialize. The truth is most people just can't seem to turn their ideas into reality.So what differentiates idea guys that change the world, from the idea guys that people avoid talking to at parties? If you've ever had a big idea for your law firm — but weren't sure how to make it work — you won't want to miss this episode. In this week's podcast, host Jan Roos discusses the paradox of the “idea guys”. He also shares the one type of person idea guys need, or need to become, to execute their ideas.There's much more to learn in this episode about executing ideas, so tune in now!In this episode: 01:50 - Understanding the psychology of “idea guys”02:57 - The paradox of the idea guy and the Dunning-Kruger Effect04:14 - How idea guys can execute, pt. 106:05 - How idea guys can execute, pt. 208:25 - How to solve the paradox About Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Jan Roos bij Andy in de auto! Uitgesproken journalist, tv & radiopresentator, columnist, opiniemaker, content maker en voormalig politicus. Onder andere bekend van BNR, PowNed en GeenStijl. Mooie vent die zegt wat hij denkt en is altijd lekker zichzelf. Doet het nu fantastisch met zijn YouTube progamma RoddelPraat en neemt ook hier geen blad voor de mond. Geweldig om deze Topper in de auto te hebben! 

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Got leads? Learn how to turn them into clients with our Double Your Case Files MasterclassEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 2.0In case you haven't been keeping up, there have been some wacky things going on with Facebook lately. If you advertise on the platform, you've probably noticed your ad results look a little wonky. The reason? A little thing called the iOS 14 update. While your iPhone has updates all the time, this update is different... In fact, some would say it's a declaration of war between Apple and Facebook. Apple users now have the option to opt out of tracking for iOS devices, which is already proving to mean big changes for how Facebook ads track and operate. So what will happen to Facebook ads in the long-term? And how will these changes affect Facebook advertisers now? We discuss the implications of the latest iOS update in today's episode. In this week's podcast, Jan Roos takes on a timely topic to address big changes in a major online advertising platform. He discusses what these changes mean for advertisers - both now and in the future, and what you can do to save your ad results. There's much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Pull Marketing vs. Push Marketing, with Jan Roos Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on the intake process in addition to innovating in new ways to bring clients using paid traffic. What you'll learn about in this episode: The difference between pull marketing and push marketing Which category Facebook and YouTube each fall into The value of education-based marketing The biggest problem attorneys have with getting a return on their marketing investment The challenges of intake and the dangers of overlooking process issues there What to expect in the near future for legal marketing online Resources: Website: https://contact.casefuel.com/home/ LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732/ Facebook:https://www.facebook.com/casefuel0/ Email: jan@casefuel.com Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/  Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Resource Links:Check out the first episode in the series: How to Escape Solo Practice Groundhog DayGet access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Ditch toxic revenue and get better clients with Seminar 2.0On the surface, it may seem like all revenue is good revenue. But looks can be deceiving. Simmering under the surface are invisible but significant revenue costs that don't show up on a profit and loss statement. These hidden costs poison a firm's potential — and drain firm owners of their time and mental energy.If you feel like you're stuck in a time loop of stagnant growth, you can likely blame the effects of toxic revenue. And while it's present in firms of all sizes, it's especially problematic for solo firms.To escape the time loop and reach a higher level of growth, you'll need to ditch the offending income and shift focus. But how can you determine which revenue streams cost more than they're worth?In this week's podcast, Jan Roos discusses what toxic revenue looks like and how numbers don't always reflect the true costs. He talks about how to identify toxic income and shines a light on the less obvious downsides of working with toxic clients.There's much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:Get access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Have you ever noticed that the toughest-looking guys at the gym rarely (if ever) get into fights?It would seem that the more skilled the fighter, the less likely they will need to throw punches.But this paradox doesn't only happen with streetfighters and martial arts aficionados... It happens to anyone who finds themselves preparing for a tough situation.You can likely conjure up some examples from your own life.The more you prepare for a tough conversation, the easiest the conversation becomes. The more you prepare to handle objections, the fewer objections come your way.When someone has the necessary skills to accomplish something, they seldom find themselves in a situation where they need to use said skills.So why does this happen? And what does it teach us about the importance of preparation? In today's episode, Jan Roos makes the case that the less you prepare, the more you'll be tested when the time comes. After listening to this episode, you may think twice about winging it.There's much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:Learn how to boost your case count with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Is business success inevitable if you pay your dues? And is just paying your dues enough? To answer this question, we’re tearing down the walls and getting a bit vulnerable. For all of our listeners who haven’t closed a client in weeks… For those who have just had to lay off staff… Or for anyone who has been crushing it, but are now seeing their momentum start to slow and are wondering if it was all just a fluke… This one’s for you.In our 100th episode special, we make the case that when you take a loss in business, you’re not really losing. After going from $50k in debt to building a 7-figure agency, Jan Roos has learned a lot about what it means to preserve. Today, he shares his personal rock bottom story and what it taught him about paying dues. Jan explores why some failures in business are necessary for long-term success. You’ll learn that the more you fail, the more likely you are to succeed — but terms and conditions do apply.We explore what those conditions are in this episode. There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Legal marketing juggernaut, Jan Roos, shares what you need to do in order to keep webinar participants engaged, what to offer them as a "next step" and where you are leaving money on the table. Regardless of the business you are in, what Jan has to share can help you gain more clients. Learn more about Jan Roos at his website, CaseFuel.com.

The week's guest is Mr. Jan Roos. Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on intake process in addition to innovating in new ways to bring clients using paid traffic. Website casefuel.com Social Media Handles LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732 Podcast https://shows.acast.com/the-law-firm-growth-podcast

The week's guest is Mr. Jan Roos. Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on intake process in addition to innovating in new ways to bring clients using paid traffic. Website casefuel.com Social Media Handles LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732 Podcast https://shows.acast.com/the-law-firm-growth-podcast

Jan Roos points us in the right direction to grow traction online, and helps us build our competitive advantage!

Resource Links:Learn how to close more online leads with our Double Your Case Files MasterclassEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 2.0Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook.Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case. So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms.If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes. So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget?If you want to optimize your ad campaigns, you'll first have to understand how these companies "think." In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google.In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneToday’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work.But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

S1E3 - Hey besties!  Vandaag gaan wij het hebben over een nogal spraakmakende serie genaamd roddelpraat. Roddelpraat is een serie gepresenteerd door Dennis Schouten en Jan Roos. Alice heeft ook nogal wat met deze mannen te maken gehad het afgelopen jaar en heeft een heleboel te zeggen. Samen met Aron gaat ze deze drama uitpluizen in deze aflevering van onze roddelpraat. Natuurlijk helemaal onvoorbereid want anders is het geen Flopcast, de Podcast! Daarnaast hebben we natuurlijk ook ZELF nog wat roddels over deze presentatoren te horen gekregen............

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn a previous podcast, we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key). ---What does bodybuilding and building a profitable law firm have in common?This quote sums it up well: “Everybody wants to be a bodybuilder, but nobody wants to lift heavya** weights.”Bodybuilder Ronnie Coleman was speaking about the dedication needed to succeed on stage, but this, too, can be applied to running a law firm.Many attorneys want to scale their practice to the moon.They want more clients, more profit and more time away from the office.But it takes a lot of work to build a scalable law firm that offers up this type of money and freedom.The sheer amount of hard work involved often stops firms in their tracks from even trying.Because like bodybuilding, it takes a lot of heavy lifting to build a stand-out firm.So, how can firms overcome the hurdles and discomfort of creating a highly-profitable firm — without losing motivation along the way? Today, host Jan Roos discusses how to push through the uncomfortable feelings that come with business growth. He shares the 3 major battles firms can expect to face — and how to overcome them.Resources Mentioned:LFG Podcast Episode: From Process and Magic Statements to Running a Dream Practice With Todd VillarubiaAbout Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Gordon en DJ Don Diablo, de meest onverwachte combi van het jaar! Beide hebben ze op hun eigen unieke manier hun sporen verdiend in de showbizz. De een als zanger en presentator, de ander als DJ en producer. Een combinatie die je op eerste gezicht nooit zou verwachten maar als beide heren elkaars verhaal aanhoren blijken ze meer raakvlakken te hebben dan gedacht... De mannen hebben wederom een speciale gast! Dit keer komt enfant terrible Dennis Schouten langs, onder andere bekend van zijn wekelijkse "RoddelPraat" show met Jan Roos waarin ze verschillende BN'ers (waaronder Gordon!) zonder genade met de grond gelijk maken.

The Common Law Firm Model that is Almost Guaranteed to FailResource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneAs a consumer - what do you look for when you buy?When it comes to choosing toothpaste, a plumber, a new smartwatch or something else…It’s likely you’ll gravitate towards a product or service that combines decent quality with a fair price.It’s a no-brainer. We avoid overpaying for something we can get cheaper elsewhere. Except......when we have a compelling reason to spend more on a product.We spend more for the promise of quality (think Apple). And we pay extra for the promise of a superior experience (staying at the Hilton vs. the Motel 8). In other words, the promise of “better” is the key to profitability for many products and services.Better is worth more.And it should be no different with law firms.In fact, if you want to survive in the long-term - your law firm must be better. Today, host Jan Roos discusses why this common law firm model is attractive in the short-term - but can have devastating effects in the long-term. Using real-world examples, he demonstrates the one thing firms can do now for future success. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane, which talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn business, we are always working to influence the decisions of others. When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t.Unfortunately, the highly-logical arguments you are trained to present to judges in court, won’t work with prospects the same way it does with judges and juries.Humans are not logical creatures...We seek pleasure and avoid pain.So, how can you use this knowledge to influence others to take the action you want them to take?Today, host Jan Roos explores how something as simple as the presentation of information can affect the decision-making process. He shares how a few simple tweaks can improve your ability to positively influence the decisions of others - so you can master the art of influence. About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Shownotes can be found at https://www.profitwithlaw.com/180.   In this Q&A Session Replay from the 2019 Law Firm Growth Summit, Attorney Daniel Campen asks whether someone should charge for consults and whether it would be different for new law firm owners who are trying to just get their first clients.   Resources mentioned:   The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can register for FREE right now at https://www.lawfirmgrowthsummit.com.  This episode is sponsored by LawFundAR. The easy and simple way to add payment plans to your practice with no risk to you. Get paid up front and still add the value of payment plan options for your clients. Learn more at lawfundar.com/profitwithlaw. Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Shownotes can be found at https://www.profitwithlaw.com/179.   In this Q&A Session Replay from the 2019 Law Firm Growth Summit, Attorney Michael Ziegler asks the panelists how to navigate the seemingly lost direct client communication when navigating adding automation to your firm. Resources mentioned:   The Law Firm Growth Summit is back! February 9-11, 2021 and it will be better than ever! You can register for FREE right now at https://www.lawfirmgrowthsummit.com.  This episode is sponsored by LawFundAR. The easy and simple way to add payment plans to your practice with no risk to you. Get paid up front and still add the value of payment plan options for your clients. Learn more at lawfundar.com/profitwithlaw. Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)If you’re a small or solo estate planning practice or elder law practice, this episode is a must-listen!At Casefuel we’ve been able to master a lead generation process for our clients...But when it comes to small and solo firms, we see them encountering the same problem again and again: Lacking the time and resources needed to follow-up with new leads - aka the inability to make outbound calls.So many turned to a third-party solution to bridge the gap… but struggled to get consistent results.So we worked to create a better solution.In this week’s podcast, Jan Roos explains why we created an ISA (independent sales associate) team and how hiring an appointment setter can be a godsend for small practices.Jan discusses why you need a different technique for inbound and outbound calling, the main problems firms face when working with third-parties and how to make an ISA team work for your firm so you can continue to scale — up to a 10x improvement! — without hiring.While listening, you’ll learn:What an ISA team isThe problems with third-party solutions Requirements for making the ISA process work We’ll be talking about:The process of inbound calling [2:11]What leads require inbound calling? [2:37]The story behind starting the ISA team [3:37]The inconsistent results we got [5:00]Making sure that the intake is all or nothing [6:54]Making sure that all calls are recorded [7:56]The importance of setting up an automated calendar [8:19]Time kills all deals — the more availability you have, the sooner you’re gonna be able to schedule people [10:06]Making sure there are certain things that the ISAs will never speak about [10:58]Not giving legal adviceNot having pricing information on the callWhat are the overall results [11:36]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Tropical MBA Podcast (https://www.tropicalmba.com/)Wealth of Nations by Adam Smith (https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1505577128)If you want to grow your firm, you know you need to step up your marketing efforts. But if you don’t have the know-how or the time to do it yourself, what should you do?Some firms opt to hire in-house, while many others turn to outsourcing. Marketing agencies can be a great option. And for good reason — they can provide a ton of value and often deliver results and outcomes beyond expectations.But they don’t work for everyone…In this week’s podcast, Jan Roos, founder of Casefuel, takes a look at the agency model and discusses where they fall short and where they excel. He also discusses why it’s key to have a specific process to get predictable results, as well as the importance of time to results. We’ll be talking about:The 2 reasons why you shouldn't hire an agency [01:10]Don’t hire an agency when you don’t have the resources yet [01:31]Going in-house also makes sense even if you have the resources to spend [03:52]The benefits of working with an agency [05:01]Leveraging the time spent to get an actual outcome [05:12]Having a specific process that gives predictable results [06:36]Shorter time to getting realistic outcomes [08:19]Agencies are good at high value activities [10:22]Domain expertise [11:52]One last note [14:53]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Great by Choice book by Jim Collins (https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999)In my first-ever sales job, my sales manager used to tell me, “Never use the word cost.” Instead he told me to always say “investment.” Cost essentially became a dirty word. I didn’t think too much into it at the time - it seemed like a small distinction. All I knew is that it seemed to work in my sales calls.But looking back, it had more to do with my success in business than I ever imaginedMany law firms try and fail to get their first ROI on marketing. Unfortunately, many firms view marketing with a cost mentality. And these are the ones that don’t see a return. I see this failure as less of a coincidence and more of cause and effect relationship.In today’s episode, we explore how your choice of words can have a big impact on your mindset. And when it comes to achieving ROI, your mindset is everything...In this week’s podcast, Jan Roos, founder of Casefuel, argues that treating your marketing dollars as a cost — and not an investment — sets your firm up for failure. Jan breaks down these two mindsets and highlights the importance of adopting the right one for increased ROI.We’ll be talking about:Unpacking and defining cost and investment [01:32]Your success depends on how you judge cost between investment [2:59]Treating investment as a cost sets you up to lose [05:43]The weird metaphor of “The Battle of Stalingrad” [06:04]The casualties of running an under resourced firm [07:14] The cost mindset vs. investment mindset in marketing investment [07:32]A closer look at the cost approach [08:16]A closer look at the investment approach [09:16]Your ROI in marketing [12:00]Looking at a past investment as a cost is rare [12:09]The postulate of not investing in things that are unproven [13:18]You’re not gonna move forward if you’re waiting for an irrefutable proof [13:41]How lose as little as possible to find out the wins [14:24]You always get to choose what success is defined as [15:32]About Our Jan:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Eigenlijk vond hij radiomaken met Jan Roos het allerleukste wat hij ooit heeft gedaan. Misschien omdat hij wist dat het maar een jaar zou duren. Dingen doen met een korte omlooptijd kan hij sowieso aanraden. We spraken over zijn columns en de consequenties ervan, over zijn wens om toch echt minder te gaan werken en over de essentie van Martien Meiland.

He’s Back! Team Building, Marketing, and More with Devin Miller - 132   Shownotes can be found at https://www.profitwithlaw.com/132.   Devin Miller was a guest on episode 39 and now, one year later, he is back with a whole new slew of best tips and practices for you to implement in your firm. In the past year, Devin has learnt more from listening to podcasts, reading books, and from his own practices in his firm and he is here to share all that knowledge with you. Moshe Amsel and Devin Miller discuss a range of topics, some of which are: team building, marketing, hiring new staff, flat fee pricing, and so much more! This interview will bring a lot of value in helping you grow your firm, so go ahead and click play. Resources mentioned:   Episode 39 - Business Advice From A Law Firm Owner With an MBA with Devin Miller - https://www.profitwithlaw.com/039 Episode 101 - Monetizing your Brain with Brita Long - https://www.profitwithlaw.com/101 Episode 124 - Taking Action, Standing Out in a Crowd and More Awesomeness with Ben Glass - https://www.profitwithlaw.com/124 Miller IP Law - https://milleripl.com Schedule a free strategy session with Devin Miller - freestrategymeeting.com Meet with Devin Miller - meetdevin.com Law Firm Growth Podcast by Jan Roos - https://shows.acast.com/the-law-firm-growth-podcast/ Better Law Firm Marketing - https://legalsites.com.au/podcast/ Marketing Geeks - http://marketinggeekspodcast.com/ Business Wars - https://wondery.com/shows/business-wars/ American Innovation - https://wondery.com/shows/american-innovations/ Perpetual Traffic - https://www.digitalmarketer.com/podcast/perpetual-traffic/ Lawclerk - https://www.lawclerk.legal/ Jaclyn Foster Paralegal Services - https://www.jf-paralegalservices.com/ Get Staffed Up - Get a $500 Discount When You Mention This Podcast  - https://getstaffedup.com/vip Price: The fastest way to change profits by Mark Wickersham - profitwithlaw.com/pricebook The Happier Attorney Book by Brita Long - https://www.profitwithlaw.com/thehappierattorney Attorneys and Flat Fees FB group - https://www.facebook.com/groups/AttorneyFlatFee Play Left Fullback Book - profitwithlaw.com/playleftfullbackbook Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Chips. Nootjes. Bier. En Dennis Schouten, over zijn witte werk bij PowNed, zijn T-woorden met Jan Roos en zijn lampionnenoptocht in Almere

The method in which prospects seek information has resulted in Amazon-ified search results making it difficult to have a conversation that doesn’t just begin and stop at price dropping.  In this episode I am joined with Jan Roos, bestselling author of The Legal Marketing Fastland and CEO of CaseFuel, a marketing platform that helps law firm owners gain greater visibility into their pipelines, generate more leads, and close more deals.    In this episode, Jan and I will discuss: Amazonify-ing your online search results Going “niche” with your content Being top of a list verses being the ONLY one on the list Niching the “Normal” Marketing metrics that matter Creating association with groups to connect with Potential New Clients

Shownotes can be found at https://www.profitwithlaw.com/083 Law firm owners and experts with a unique way to sell services or close new clients even while the economy is tanking. Experts in sales and in unique service packaging. Our Panelists are: Chris Casseday, Gyi Tsakalakis, Jan Roos, Sam Mollaei, Bill Hauser, Andy Stickel Resources mentioned: To watch Moshe's update on the CARES Act - https://www.facebook.com/493979184442116/videos/875287292893718 COVID-19 LiveStream Signup - For Any of the Topics Listed Below - https://www.profitwithlaw.com/covid Exclusive offer to join the Law Firm Growth Incubator for just $27/month. It will never be offered at this price again. - profitwithlaw.com/incubator   Smith.ai - FREE 20-CALL TRIAL, FREE Spam blocking, FREE CRM integration (Clio, Lawmatics, InfusionSoft, Zapier & more), Plus, as a special offer during this difficult time, we are adding $290 in additional benefits: 20 more calls w/FREE first month of Starter plan ($140 value), FREE 24/7 AI Chatbot w/ free setup & installation ($150 value). Use code SMITHCOVID19 Sign up now for a FREE TRIAL & get your phones answered within 2 business days! https://smith.ai/receptionists/pricing?utm_campaign=covid19&utm_source=profitwithlaw   New Law Business Model has been training lawyers on a new way to serve families and business owners, both online and offline, since 2006. To get all of their resources on how to get paid $3k-$5k per estate plan, and $750-$3000 per month per business owner client, join their FB group at lifestyle lawyer's club and when you sign up, mention you came from the Law Firm Growth Summit and they'll send you a video and guide they have created on how to serve virtually.   Get your FREE book from GNGF - Online Law Practice Strategies - https://www2.gngf.com/free-book/   Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

21 maart 2020, Tom Zwitser, Jan Roos - Jan Roos: 'Gezond verstand lijkt wel helemaal verdwenen.'

26 februari 2020, Tom Zwitser, Jan Roos - Jan Roos zaagt de media omver!

Als er iemand niet vies is van een stevige uitspraak, dan is dit Jan Roos (42) wel. Dit heeft hij in de loop van de jaren wel bewezen als journalist bij Powned en Geenstijl en als politicus bij VNL. In aflevering 3 van Littekens hoor je wat voor littekens hij in de loop van de jaren heeft opgelopen.

Hoe gaat het met Jan Roos? Hij wil geen ruzie meer. Na al zijn media- en politieke activiteiten is het stil geworden rond de meest controversiële journalist en alternatieve media persoonlijkheid. Peter Vlemmix praat met hem over de vele confrontaties en ongemakken in zijn leven.

If you are looking for amazing laser focused tips in Marketing and Sales then look no further than the upcoming Law Firm Growth Summit that is absolutely free at https://lawfirmgrowthsummit.com. In this episode, we have handpicked 4 speakers from the Marketing and Sales tracks to give you a taste of the full product. Shownotes can be found at https://www.profitwithlaw.com/054. The Law Firm Growth Summit is a unique event. With 30 speakers, entirely virtual content so you don’t have to travel and absolutely FREE admission, there is no reason not to attend this amazing conference. Find out more at https://lawfirmgrowthsummit.com. To request a show topic, recommend a guest or ask a question for the show, please send an email to mamsel@dreambuilderfinancial.com. Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Jan Roose from CaseFuel says that you need to differentiate, know your numbers, and be aware of the work (or time) required to achieve the desired result in your business. He explains how he's niched down and helps lawyers land more business using Google Ads and inbound phone sales. Resources free copy of the audiobook, law firm growth podcast Email him at jan@CaseFuel.com

Why the Marketing Agency Model is Broken for Law Firms with Jan Roos   Episode Description Jan Roos, Founder of Case Fuel, a law firm marketing agency, creator of “The Law firm Growth" podcast and published Author of The Legal marketing Fast Line shares with us how to take ownership of your law firm results in all things marketing.   What You Will Learn in This Episode • Why the agency model is broken • How to take ownership of all legal marketing strategies • Whats working in legal marketing currently • How to gain a free copy of The Legal Marketing Fast Line best         practices book   Links and Resources Hiring & Empowering Solutions on Facebook www.hiringandempowering.com https://www.linkedin.com/in/molly-hall   FREE COURSE! https://contact.casefuel.com/double-your-case-files

Help ons om Echte Jan te blijven maken! Dat kan al vanaf 1 Euro per maand en je krijgt er nog eens Echte Jan goodies voor terug! Ga naar janroos.backme.org en word donateur. Stem op Echte Jan! en Jan Roos op projects.bnr.nl/bnr-podcast-awards/podcast-awards

Help ons om Echte Jan te blijven maken! Dat kan al vanaf 1 Euro per maand en je krijgt er nog eens Echte Jan goodies voor terug! Ga naar janroos.backme.org en word donateur. Stem op Echte Jan! en Jan Roos op projects.bnr.nl/bnr-podcast-awards/podcast-awards

Help ons om Echte Jan te blijven maken! Dat kan al vanaf 1 Euro per maand en je krijgt er nog eens Echte Jan goodies voor terug! Ga naar janroos.backme.org en word donateur. Stem op Echte Jan! en Jan Roos op projects.bnr.nl/bnr-podcast-awards/podcast-awards

Help ons om Echte Jan te blijven maken! Dat kan al vanaf 1 Euro per maand en je krijgt er nog eens Echte Jan goodies voor terug! Ga naar janroos.backme.org en word donateur. Stem op Echte Jan! en Jan Roos op https://projects.bnr.nl/bnr-podcast-awards/podcast-awards

PK in gesprek met deze ex-politicus, podcaster en mediapersoonlijkheid

On this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Jan Roos, CEO of CaseFuel. Jan's work has been recognized as some of the most effective on the industry leading CaseFuel to partnerships with some of the top legal marketing companies in the nation. Hear Jan's tips on using AdWords to get your company's phone to ring.

If you're subscribed to this podcast, it's a fair bet you're a business owner.So, question for you: if you knew for sure something was a complete waste-of-money, would you continue to spend on it?It defies logic, but that's exactly what 99% of treatment marketers who advertise on social media are doing.This week's guest is Jan Roos, whose official title around the halls of Admit Scout is VP of Marketing.In reality, he's a direct-response "black belt", and the co-architect of the system of social ads we now offer to treatment centers.Things we'll cover in this episode:The difference between direct response and brand marketing, and why quite a few small businesses are using the wrong strategyThe reason the two primary social strategies treatment marketers are using don't work to generate admitsA breakdown of some real treatment ads we've seen on Facebook, complete with an explanation for why they probably don't workThe only metric that matters when you're marketing your treatment center See acast.com/privacy for privacy and opt-out information.

Jan Roos is vandaag co-host in de Friday Move. Hij wil een documentaire maken over 'vaderleed' bij scheidingen. Om dat te kunnen bereiken is hij een crowdfundingsactie begonnen, doneren kan nog steeds. Live vanuit het Amstel Boathouse in Amsterdam.

Jan Roos heeft een verfrissende kijk op de wereld en het leven. Hij zegt wat hij denkt. Staat voor wat hij zegt en heeft een broertje dood aan het politiek correcte. Kortom een interessante man om eens mee te zitten. In de podcast hebben we het over zijn jeugd en opvoeding, zijn politieke visie, de dingen die er volgens hem fout gaan in de Nederland, zijn hekel voor politieke correctheid. Maar ook zijn gruwelijke hekel aan de feminisering en verslapping van Nederland.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you use your marketing budget with clarity and wisdom? I am excited to have Jan Roos, Founder of Expert Engines and an award winning serial entrepreneur. He will be discussing the importance of choosing the right channel for your marketing message. Even though you might have incredible content, if your target marketing isn't seeing it, because you have it on the wrong channel, you are throwing away your dollars.Please join us for the show this week. You will be glad you did!

Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords. Resources Expert Engines (Website) Jan Roos (LinkedIn)

Welcome back to our Case Study Series. In this episode, I am talking with Jan Roos. Jan does lead generation for law firms, and he has troubles to push the limit of making $15k/month. Problems and challenges How he combined WWIT with his GTD weekly review The secret weapon.org and Evernote Cue off a bad […] The post Case Study: Change Money Thermostat, with Jan Roos appeared first on Intuitive Leadership Mastery.

10 dagen voor de verkiezingen praten wij over het getal 50, als in 50Plus en Young Klavie's idee dat 50-procent van het kabinet vrouw moet zijn. Daarnaast hebben we het over de fittie tussen Jan Roos en Eva Jinek EN hebben we het over kamergotchi's! En uiteraard reiken we de VOC-award voor meest xenofobe of seksistische opmerking in de campagne uit. Je krijgt twee afleveringen voor de prijs van 1 want we hebben een eerdere opgenomen maar nog niet geuploade aflevering achter onze nieuwste aflevering geplakt! Presentatie en productie: Michiel Stapper, Anne van de Wetering, Esther Crabbendam en Luuc Brans

Peter Kee zat met CDA-kamerlid Pieter Heerma, NRC-verslaggever Thijs Niemantsverdriet en Jan Roos lijstrekker van VNL in het restaurant van Nieuwspoort. Ze hadden het over Wilders en zijn wegblijven bij debatten. Hoe zit het met Groenlinks de De Telegraaf? En ze praatte over Buma die dit weekend met links leek te flirten, maar afgelopen week deed hij weer afstand van de linkse politiek. Hoe zit dat?

009: Have The Willingness To Learn With Jan Roos In this episode, we chat with Jan Roos. Jan is the founder of Expert Engines, a Manhattan-based agency focusing on paid traffic lead generation. He talks about his morning routine and waking up early. He discusses his early days getting into business for himself.  Links Mentioned In This Episode Coach.Me - The app that Jan uses to get started in the morning. Evernote - The organizational tool that Jan uses to plan his day.  Connect With Jan Here Social: Expert Engine Website — Linkedin Support The Online Business Realm Podcast Here: If this podcast is bringing you value SUPPORT THE SHOW AT THE FOLLOWING LOCATIONS: TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. Patreon – Get Your Channel Featured On The Show AND Acess to an exclusive YouTube Creators Facebook Group Audio Blocks – Sign up for $99 PER YEAR for great audio to use in your content. Bluehost – If you need a website use this link to get a free Domain Name and a great deal on hosting. Check out our other shows here: Podcasters Unplugged — A podcast dedicated to helping creators looking to start, grow or monetize a podcast. Each week on Monday’s I interview different podcast hosts about their journey creating podcasts, in hopes of bringing value to people looking to get into the podcasting space. YouTube Creators Hub — A podcast focused on helping you with your Online Video presence. Each week, I interview an online video creator and chat with them about their strategies and journey as it relates to growing their YouTube channel. TubeBuddy Express – This show is an 8-10 minute podcast focused on one topic related to YouTube and video creation.

Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why the post click experience, and commitment, are critical to the success of a campaign.

In this episode, we talk with Jan Roos, who owns a lead generation company for attorneys. In the episode we talk about the power of specialization and why focusing on narrowing down EXACTLY what you help clients/customers with is so powerful in business. Enjoy!   Resources Mentioned Adwords Google Analytics Google display network Expertengines.co Expertengines.co/Jeremy Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript: Jeremy Reeves: Hey everybody. Welcome back to the another episode of the sales funnel mastery podcast. This is your host, Jeremy Reeves and on the line today, I have Jan Roos I want to make sure I got that right. So Jan Roos, basically, what he does, I think this is going to be a cool interview because he specializes essentially lead generation for small and medium law firms and -- now I know you know, anybody who is not you know, does not own a law firm, I do not want you to delete this because what I am going to do is -- he is going to kind of walk us through exactly how he gets guaranteed results for his clients and I am going to try to make it applicable to anybody listening to this whether you are a law firm or whether you own some kind of brick-and-mortar business or you are online. We are going to try and kind of take his general principles of what he does and how he is able to get such good results for his clients and you know, kind of show you how to do the same thing. So it is going to be cool interview. So yeah, how are you buddy? Jan Roos: Good Jeremy. How are you doing? Jeremy Reeves: I am good. I am good. I am actually kind of excited because we -- I have been trying to -- it is now July 8 as of when we are recording this and I still have not been swimming the entire year which is awful. We do not have a pool, the kind of where the yard is a little bit funky and so we cannot put a pool in, but my in laws, you know, my father and mother in law, they just put in a brand new in ground pool and it is like a (inaudible 1:34.5). Jan Roos: So nice. I love those. Jeremy Reeves: Yeah, I know. And we are teaching our kids to swim this year and so that is actually, once we get off the call I have been trying to cram an entire days worth of work into like 4 hours. So I did not quite make that happen. I am actually going to get up tomorrow morning and finish it, but I am you know, we are doing that. We are getting pizza and you know, all that kind of stuff and their cousin, my boys are 3 and 4. Actually, the 4-year-old is going to be 5 in actually, a week today. But their little cousin, he is also 3. He is coming in through the day, so it is going to be kind of a nice little family day. So I am so excited. Jan Roos: That is awesome. I will try to speak it like an auctioneer pace so we can just get that (inaudible 2:19.0). Jeremy Reeves: Buy yeah, anyway, so I kind of went on a little rampant. Tell everybody you know, about what you do and who you helped and that kind of thing and then we will get into the you know, kind of the meat and potatoes of exactly how you are getting people see good results. Jan Roos: Alright, great. So yeah, (inaudible 2:35.2) the company that I run, Expert Engines is like you said, a lead generation service. We focus on law firms and really our claim to fame is being able to deliver results in 72 hours or less. We basically focused on one very specific kind of funnel which I am sure going to go into later, but basically how we arrived there was kind of more of a process. Do you want me to go in the story now? Jeremy Reeves: Yeah, go ahead. Jan Roos: Alright, cool. So yeah, I started out personally doing a little bit of agency work. Did a little bit of staff in house and then finally ended up winning a business plan competition and a grant to go with it which allowed me to start my first business Vitality Sciences and it was actually kind of a really, really scary situation because I had partner, he was on the supply side, it was health and nutritional supplements company, so I was basically you know, he brought all the product to the table, to the warehouse, and there was a 100% (inaudible 3:27.0) to move it out of there. So you know, this encompass you know, the full spectrum sales marketing. I was doing cold calls, cold outreach, every single kind of inbound flavor that you could think off, content marketing, SEO, blah, blah, blah. So I really sort of had to leverage some of the skills that I developed doing the staff at the agencies, the in house staff to really do it for myself. So over time you know, as you kind of start of always in a position as an entrepreneur where you have more time than money and then once you finally ended up getting the money is when we were able to invest in the paid traffic and then you know, that was just like addicted to me because it is like, you could have the results immediately, it is like you know, you do not have to worry about your content or social medial ramping up. Just go the traffic store and you buy it and then if you can close the loop with you know, good conversion rate principles, copywriting stuff like that, then you know, you are putting in a dollar and you are taking out 2 or 3. So after that, a transition out in that business and that is when I really started Expert Engines because it was kind of funny, the whole consulting thing sort of found me. I sort of had -- somebody approached me for some service contracts and the thing is I was used to being in an inventory business at that time. So I was like, oh okay, well you know, I have this (inaudible 4:36.4) and it is like, I do not have to save this for the next slot of inventory you know, you can just you know, hire people with this, I can do anything with this. So that was also super exciting. And then over time, yeah, we finally (inaudible 4:47.5) it was kind of more of a broader you know, doing the whole general thing that I was doing but then we kind of identified it was way easier. We were getting fantastic results of the paid traffic. That was kind of the strength of mine personally, but it also jelled really well with what the client’s like and it was -- and it pretty (inaudible 5:05.5) contrast us to most of the staff that a lot of agencies especially here in New York where I live, we are doing so. That is kind of how we get started and then you know, you got a client, you got another client, and you start getting the results, portfolio and that takes us to where we are today. Jeremy Reeves: Nice. That is awesome. And you know, and as I was kind of telling you before we started the call, the 2 kind of main things that I really want to pull out of your story and what you are doing is number 1 you know, I am going to have you walk us through exactly what you are doing for your clients so I can then make it applicable for anybody listening you know, kind of pull off the big insights from that and then the other part of it is I want to talk about the kind of the power of specializing you know, because you know, you chose the route of doing it for one -- you know, basically one main thing for 1 specific market and I want to kind of talk about that and why it is so important to you know, to do that versus just like, hey, you know, we are lead generation company for you know, businesses. You do it just for law firm. So I want to talk about that too. But the first thing is let us kind of dig in to your -- let us dig in to your funnel and walk us through you know, exactly what you do for clients and even if you want to get in to how you exactly attract leads you know, into your business that might even help too, but then more importantly you know, what you are doing for your clients. I am assuming it is probably something either using Adwords or Facebook or something like that to get them you know, the leads, but you know, walk us through everything from you know, the ad like what the ad says and then landing page, what is the landing page say you know, basically essentially what is the funnel look like and what are some of the you know, kind of you know, secret ingredients I guess that you are using to get these lawyers such good results. Jan Roos: Got you. So actually the funnel itself is you know, it is not easy, but it is simple. So we are starting out you know, 80% of our traffic probably comes from Adwords and that is basically -- the reason that we do that is especially in the legal niche, you have people that -- you are already a known quantity, if some of these getting to the point where they are typing in bankruptcy lawyer in New York city, they have already made a decision to hire somebody. So they are very late in the customer awareness you know as per (inaudible 7:26.4) Eugene Schwartz sort of thing. So then basically we take into landing page you know, we do all our landing pages and unbounce for writing all of our copy in house. I actually still do a lot of the copy myself and we have just got a real knack at taking the benefits of an individual law practice you know, to a copywriter, it is pretty block and tackle stuff, but it is actually really surprising how few law firms are doing this correctly. Jeremy Reeves: Oh yeah, it is not surprising to me. Jan Roos: Oh yes, seriously. And then the whole process is kind of wrapped around you know, we have a lot of analytics in place. Jan Roos: For the majority of businesses that we work with it is call based. So we have to have systems in place for tracking that and you know, it is a little bit complicated mambo jambo, but at the end of the day, you basically have the ability to track the conversion that pushes back towards Google Analytics through Google Adwords. So you really get the full picture of what to optimize for. Again, this is the kind of stuff that is pretty much table stakes for your average you know, sophisticated internet marketer or a startup or something like that, but again, when we are dealing with local businesses like this, a lot of times they do not have it setup. The thing that separates us -- so the thing is, I really do not like to call what we do Adwords because a lot of the people that do Adwords whether it is an agency or freelanced, they are optimizing around the wrong metrics. So until you have this kind of full stack conversion picture, people will do ridiculous things like you know, you can just basically optimize stuff around click through rates which you know, is really good sometimes, but generally, there could be a correlation where the people are clicking more are turning into more clients, but a lot of the times it is not the case and if that is not the case then you know, you are basically buying a bunch clicks for people who are not buying. To take that a step further, we kind of do a manual outreach with our clients because we know the different kinds of cases that are coming in, so you know, you could have a completely different kind of person that is typing for example, work injury lawyer versus somebody who is a construction accident lawyer. Even though they seemed very similar, a lot of the times it represents a completely different kind of person. So in the end, basically this whole process you know, you have these different levers of the ads various copy, stuff in the landing pages, another thing we do kind of you know, it is sort of a little catch bucket if something does not get through is we do remarketing on Facebook and Google display network, but this you know, optimizing across the whole funnel instead of just optimizing for a landing page or optimizing for the ads is kind of how we end up driving this cost really down and make sure our clients are getting the right stuff to because at the end of the day -- I came from a small business world, I have a lot of you know, empathy for these clients, for the most part when we are talking about you know, small or medium law firm this ad budget is you know that is money that they could be putting their next vacation or their retirement account or you know kid’s college funds. So we want to make sure that we are getting them you know, cash-back in their checking account as soon as possible. Jeremy Reeves: Nice. Sounds good. One thing you hit on that I want to kind of dive into a little bit is you know, the awareness of the market and you are going after -- it is essentially looking at you know, a lot of people when they say cold and warm traffic and that kind of thing they are talking about you know, like a house list is warm and you know, doing things like Adwords and Facebook is “hold,” but there is kind of a second level to that that most people do not think about it and you hit on it before when you were saying, people are different stages of the buying cycle you know. So the people that you are smartly going after are at the very end stage. They know, they are basically almost ready to buy you know what I mean. They are kind of just making their choice as to who to go with rather than you know, they are not looking up why they should hire a lawyer or you know, things like that, it is like okay, I know I need one, now who do I go with and the sale is so much easier you know, going to people where they are like, alright, you know, I need a lawyer like now, you know. A lawyer is one of those things it is kind of like a plumber you know, you do not really call a plumber and be like, oh, I am going to need you in a month you know, like when you are calling a plumber, it is like, look dude, I need you like in the next 3 seconds you know, because there is water shooting all over my bathroom you know, and that is you know, that is why they make so much. You know, I think that is a big, I think that is a big kind of insight because a lot of people are trying to educate their audiences too much and you should have different funnels for that like, I do not know if you have separate funnels for that, but you know, there is kind of like if you think about it like a spider web or like a you know, like a jawbreaker something you know, the core of it is the people, they are the people that are just ready to buy. They just have to make the decision of who they are going to do business with and that is who you are going after. That is like the easiest to get and then after you really nail that down, then you expand out to people who are you know, maybe they need you in the future or you have to educate them of why they need you and things like that. But a lot of people start you know, you are starting in the core, the easiest you know, cherry pick if you will and kind of moving out, whereas a lot of people making mistake of, alright well let us just get everybody and we are just kind of educate them for months you know, on why they should you know, why they need us and such a (inaudible 5:49.0) you know. What are your thoughts on? Is that something that you kind of just did or did you -- was that more of like a strategy like or you actually knew you were doing that. Jan Roos: That was extremely deliberate. So to go a little bit back into the story about what I was doing before I started this company. We ended up pursuing 2 completely different markets with 2 completely different products (inaudible 6:10.2) company I was running. So one was targeted more towards survival backpacking and the other one was target towards cross-fit and triathlon. So when we were taking different you know, throwing a bunch of spaghetti at the wall and seeing what sticks. So they were completely different levels of awareness for the market. So our survival product was completely new, which means that we, it was on us if we are ever going to sell this thing to educate people why this is something that is important, why it is something they should buy. On the other hand, when we were talking about the fitness market you know, amino acid products which we sold were more or less unknown quantity, so that ended up being a completely different. So we could not really educate that much because you know, it was kind of like you know, one of those things okay, like we have these benefits, but is it really that different. So that is a thing like we saw stuff you know, we had a way easier time securing PR, getting content out there, getting people to share stuff for the survival product, that was almost impossible for the fitness one just because there are so many ones like that, but you know, the fitness one worked well. When we were able to capture people who were looking for a deal right then and there, but yeah. I mean basically, that was you know and I read the book, Breakthrough Advertising by Eugene Schwartz, a few years after that and it was like a complete revelation because I kind of then developing this theory about hey you know, like the whole education process is something that you have to match the product in the market, the customers that you are going after. And then you know, he had this, Eugene Schwartz has this beautiful model for all that and it is just, it was really just one of those Aha moments where everything fit into place. But yeah, the way that I kind of explained it to my clients is -- I used a football analogy. So the clients that worked best with Adwords in my opinion, like you know, you are basically at you know, 3rd and goal with you know, 5 yards to go. But that is not every client you know, like sometimes in my business personally is something it has to start a lot farther out you know, I cannot just say you know, lead generation because first of all that means a lot of different things to a lot of different people. I cannot say Adwords. So a lot of the times it is actually something that starts a lot farther out. And then basically you know, there are a lot of different -- so there are some types of lawyers that we do not work with, so if you take you know, personal injury lawyer, it is the ultimate I mean literal, bleeding or neck problem you know, you get hit by a car, you get whatever, slip and fall and then you need a lawyer like today because you are in the hospital. You take something like a business lawyer, a lot of the times this is something that people are considering deliberately over a long period of time. For that kind of stuff, I would have more of an education so and for that I actually would not recommend Adwords you know. The traffic is just too expensive to do anything that is not going to turn into a lead right then and there you know. For that kind of stuff, I would say, Hey look, go to SEO route, you know, hit some content marketing you know, maybe actually do social media, it is worth building a brand out there so you can be (inaudible 9:10.4) and when it comes time for that person to actually make a decision, you have already been on their mind for a long time. But again, it is like you know, it is so misguided like you see the classic attorney advertising, is the person injury guy buying you know the billboards and the radio jingle and stuff like literally you know, that is just all noise to people. No one cares about personal injury until they get injured. So yeah, that is the thing. It is highly dependent on the kind of business that you are in. That is why we select this sort of businesses that work with it. Jeremy Reeves: Yeah, yeah, I love that. You know, anybody listening, think about your audience, because every business you have you know, I mean it is a lot more clear cut like a personal injury you know, that is a lot more clear cut, but in most business you have both sides. You have people that are ready to buy it right now and then you also are going to have people that need to be educated first and they should have different funnels you know. That is when you start getting into segmentation and things like that. You kind of have to -- and you can do this through surveys. You can do it through keywords or typing. You can do through a whole bunch of different means or even the you know, you can come out with like an opt in you know, whether it is a PDF or video whatever and depending on the topic of that opt in, you are going to attract different people. So you know, one of them might be, I do not know, I am trying to come up with something off top of my head in like health, it is like you know, something very you know, lower level like you know, 7 Food You Should Never Eat or something like that, maybe that is like people that need to be educated you know, the earlier on in the funnel versus something like I do not know, a personal trainer or something and it is like you know, you can schedule consultation now. Those people are kind of -- they have already been educated they know they need a personal trainer and they are kind of ready to go now and then you just have to show them why you are the best choice you know. You do not have to tell them about why they need a personal trainer because they already know that. You are on to the next level where it is like, okay, now that you know that you need to lose weight. You know that you need a personal trainer, now you have to figure out you know, who, and I am that person you know. So your funnel is based around that versus you know, the first two things that I mentioned. So that is a huge, huge insight and it is something that very few people really think about deeply, you know what I mean when they are planning these things out. Jan Roos: Let me just point out one more thing too is that the other thing is that you know having a message mismatch is one of the worst things you can do for your marketing. I mean going back to the football analogy. Like if you got 1 yard to go you know, you can hit a full back dive and you are going to get that yard you know, that is all you are going to get. If you do a full back dive off the punt return, you are just wasting a play you know. So that is the thing too because it is like you know, what we do really well is -- am I the best copywriter in the world not by a damn site. Are we extremely good at differentiating other local competitors? Yeah. We are extremely good at that. So that is the kind of where we find our sweet spot. Jeremy Reeves: Yeah, nice, I love it. So you know, the funnels that you are building for people, what is that actually look like you know, so like when you are you know, like (inaudible 12:22.4) you just walk us through the funnel. Is there you know, are you getting them on a list or you kind of just calling them you know. What is it actually look like from, okay you know, we are in front of this person now and then getting them to actually sign up with the client. Jan Roos: Got you. So basically when we are going for an ads, we have some stuff that -- like I said, you know, basic copywriting stuff that stands out in the market just because a lot of people are not sophisticated. So you know, if we have somebody you know, let us say they have more experience, let us say they have -- I will give you an example. Construction action lawyer, he holds the largest settlement in the history of Kings County, which is in Brooklyn. So you know, $23M settlements. You are an X million dollar case, right. So that is the ad they click to the landing page and basically there are 2 ways that they can get in touch with the client which are both completely immediate. So it is either a form with the explicit intent to get contacted by the attorney. So they will have name, email, you know, described how we can help you in your situation and there is also the number which is dynamically inserted to a number of different traffic numbers which allows us to track it back through the ad and the keyword that was type. So basically, you know, that is the thing you know, we are hard core on the whole attention ratio thing. So you know, there is only 2 things you can do when you reach the page. It is either you know, fill out the form or call the number. That is basically the whole deal as far as that. We do not really do too much you know, lead nurturing. We do not have any sequences set up. The next thing is they are going to get a call from attorney. Jeremy Reeves: Okay, got you, got you. And then they kind of take it over from there. Jan Roos: Yeah. Jeremy Reeves: Okay, nice. Okay, so let us kind of move on to you know essentially why you know, you specialize and kind of you know, the power of specializing in doing what you do because you know, as everybody can tell like there is really not that much going on with the actual funnel you know. It is a very, very, very simple funnel, but that is why it is so powerful I think, you know what I mean. A lot of people when they think of funnels it is like, oh we need you know, 13 sequences this way. We have to segment them 4 different ways. We have to you know, do all this and this and this and this. A lot of times not in every case, but a lot of times you have to bring it back to okay, what is like the essential stuff that we need you know what I mean. What can we really have to know that just absolutely nails it. I just send out 2 proposals today. Actually, this morning before we got into call and both of them were very you know, they call and then they were like, oh I want you know, really complex like crazy funnel and I am like, look, you do not need that you know. I would love for you to send me $20,000 now you know, but you do not need that yet. Let us first do kind of a phase 1 you know, for like half the price and let us nail that you know, nail the targeting, nail the message you know, the hook that we are getting the people and then once that happens, then we can branch out you know, then we can add in segmentation, then we can add in all this fancy and crazy stuff that will take it to the next level you know, but first, we have to get to A level first. We have to get actual sales first and then worry about the next level you know. So with yours you know, you are really focusing on what audience and doing like one specific thing for that. So talk to us about you know why you chose to do that versus you know, versus something like you know, like why did you chose lawyers? Was it just you know, was it just like you know, pick of a hat you know, random thing or was it for very specific reason and the same thing goes for you know, why you chose to set up the funnel in such like kind of simplistic way you know, so talk to us a little about that. Jan Roos: Got you, yes. I mean the thing is I wish I could say you know, I sat down 1 day and me and my whole plan is like, you know what, in 1 year I am going to have like a huge portfolio of lawyers is going to be great, but no in reality, it was kind of a situation where I knew that they were good from other you know, mentors of mine that said, hey look, lawyers are pretty good clients and the thing is that you know, from a fundamentals perspective, they are really good fit for Adwords because they have a very high cost per ticket which means they can justify a decent ad spent. Most of the people are in that you know, last step ready to hire something so you can have the immediate results and I mean basically between those -- and it is something that is very tangible. It is something that translates well into keywords. With those 3 things it is like a really, really great fit and yeah. Today, we probably have you know, a couple of legacy clients that are not lawyers and you know, every once in a while we will take something that is not a lawyer, but it has got to satisfy all those conditions. And that is the thing like you know, one of the recent success stories that we had was a private investigator. So you think about it, so this guy is making a couple grand every single time he has one of these you know, somebody hires him for whatever 24 to 36 hours and you know when you want a private investigator it is something that you know, private investigator New Jersey is something that is very, very fungible and yeah, you know, he has got people that have a need and so there is somebody that is generally ready to hire. So with all those things in place, that is kind of how I was able to settle on that, and then also so the thing about like the developing of the niche it is like I am trying to think -- Jeremy do you like, are you a mixed martial arts fan by any chance? Jeremy Reeves: I have never done it, but I like it. Jan Roos: Yeah, so we got UFC coming out tomorrow which is why it flash in my mind, so if you think about it, basically, you know, you have all these different things that you could possibly do in the world of market and we can compare to a fight right. So you know, you could be doing striking, you could be grappling, you could be doing you know, wrestling, all these different things. Generally, if you think about it like you know, most of the people that are -- if you take someone who is considered a good boxer in the UFC and you put them up against somebody who is a boxer in a boxing organization, you know, 10/10 times, the boxer is going to just absolutely crush them because that is all they do. Every single time, when somebody is you know, when the MMA fighter is training wrestling, the boxer is boxing. When the MMA fighter is training jiu-jitsu, the boxer is boxing. So you kind of just have this lead that just ends up getting compounded over time and then you get deeper and deeper and the thing is that when, especially what comes with that is the case studies and all these different results that you are start getting. So you know, 100% of the time we are working on this specific kind of funnel. So look, even if somebody could say that they are better today and they are full service agency you know, it would not be the case a year from now. So it is a lead and it is getting bigger every single day and we are learning things within this specific style that no one else knows about. We are developing all kinds of different tricks and that is kind of how you know, that is the benefit of working really deeply without a niche. Another thing that I think is really important is that when you have to define niche, you sort of occupy somebody’s -- like it is like a space that you occupy in someone’s mind. So you know, this is -- we did a lot of networking to get the business off the ground here in New York city. The thing is you know, there is a million agencies, so if you know, I go out and I meet somebody in the party and they are so yeah like you know, we are digital marketing agency, we are full service, we do this, we do that blah, blah. I am not really going to think of that person if I ran into somebody who says they have a marketing challenge you know, somebody says, oh yeah, like you know, I have, oh God, I really need some SEO. So you know, I know people that focus exclusively on SEO and that person occupies a space in my mind, it is very easy to say, oh, boom, click you know, (inaudible 20:07.2) we got to get you in touch with, and similarly, you know, when people hear what we do as a company, they encounter lawyer who says, oh man, you know ,it’s tough you know, I am just getting my practice started. I just do not know how I am going this phone to ring, oh no kidding, I just spoke to a company that does exactly that. So the niche thing also helps in that way and you know, this could be social media, this could be just general PR stuff, it is like when you occupy a niche, it is credibility too. It is a foot-in-the-door, because it is like you know, sometimes I have been talking to different people, legal organization and stuff. I have a (inaudible 20:40.7) your time getting into that kind of situation because you know, we have already stated that we are committed to helping lawyers out. And then yeah, just a lot of other things to, I mean when you are dealing with the kind of client, it is like you start to be really empathetic to their problems because you understand like all the things that it means to be a small or medium law practice you know, they chase a different set of challenges and it is again, it is like the same thing, you would not quite be learning as fast if you were working on legal and e-commerce and -- so that is the sort of that stuff. It is kind of funny too because the thing is that like you know, we have gone to the point of -- I have made some mishires of people that were extremely qualified in Google Adwords like you know, we made a hire last year that we had to cut after a month or two, but he basically was you know, a top 1% Adwords person, him and his wife got invited to the Google campus for like celebration-type thing and the guy honestly you know, he was not outperforming people that we trained ourselves in house from complete scratch. And we thought that was the right thing to do, but like I said, the specialization starts taking a life of its own. Jeremy Reeves: Yeah, I love that you know. A lot of people they are like, oh -- let us just say the fitness industry, because that is you know, there are a lot of different ways that you can go with that. Essentially, what I am saying is that there are a lot of different levels that you can take this to. So I am working with the guy now, Carl, and I know he listens, so hi Carl, I know he listened to podcast. He is not only is in the fitness industry, not only does he help people lose weight like 85 billion other people do. His specialty is essentially reinvigorating your liver to help you lose weight because he found out and there is a lot of research that kind of backs all this up. He discovered that your liver is kind of like the you know, the machine that like, if it is slow, everything else is slow, but like once you clean out your liver, you know, it is the one thing that kind of makes everything else move you know what I mean. It is that center cog. So if you are you know, a lot of weight issues come back to a slow liver like a clogged liver you know, from all you know, (inaudible 23:02.6) you breath and drink every day. So his specialty is not only in helping people lose weight, but doing it -- his mechanism for doing that is his specialty. So you know, using your liver to do that and of course he talks about other things you know, but that is like everything revolves around that core issue you know, and there is other people that do it. I follow another health guy that his whole thing with losing weight and you know just being in shape is about not obsessing over it you know, and about kind of living in the moment and listening to your body you know, that is like his kind of specialty you know. So there are a lot of different ways that you can specialize. Yours is a simple one, you know, you are specializing in certain industry, but if that industry is overcrowded like weight loss for example, you can then you know, not only are you specializing in a certain industry, but you are specializing in a certain mechanism in that industry to get that end result you know. So I want everybody to think about that and think about what (inaudible 24:06.3) was just talking about the power of you know, having a specialty and then you know if you think that you know, kind of yours is good enough you know, see if you can take it another level deep you know, is there is something -- even if you specialize in certain industry or certain you know, result or way of doing it or whatever, look and see if there is a certain like mechanism for actually doing that which can help you specialize even further you know what I mean. Even like Ryan Laveck with you know, doing sales funnels you know, his whole -- his mechanism for building sales funnel is a survey you know what I mean. So there are a lot of different ways of looking that you know. So with that said you know, I think we cover a lot. I even kind of get refreshed on a couple things that I have forgotten about over the years you know, so it was super helpful I think everybody is going to get a ton out of this interview. So before we head off you know, tell everybody -- well first of all, is there anything that I did not ask that you know you would get off the call and say, shit, you know, I wish Jeremy asked me that because it can help everybody you know, is there any kind of one big key insight that everybody should take away? Jan Roos: Okay, I got something that was kind of coming up really. So you know, another thing is that you know, when we were talking about simple funnels and this is kind of like saying with your proposal. One of the things that is really important especially for the people out there that are doing marketing and consulting of any type really is that sometimes a client will want something extremely complex, but it is your job as the consultant, to have the discipline to say, look you know, we have something that is more simple that can sometimes be more effective than something complex and the thing is that it is very tough to make that decision for yourself especially when you are starting out. So you can actually be doing a lot of benefits to a client by doing that. So I think we are definitely in line on that, but that is the thing. It is not always -- it is not always the most fancy stuff that works. Jeremy Reeves: Yeah, yeah, absolutely. And I just had a -- I had another client and I do that all the time. I have so many people who are like, oh my God, you actually just told me to give you less money you know, but it is refreshing you know, for clients you know. I actually just -- I just did a podcast, I forgot if it is live or not, in fact, I think it is actually going live today as we recording this, but you know, I was talking about how -- I actually had a client that they were on (inaudible 26:33.3) for $2000 a month and just the way that things changed it was not in their best interest to keep paying that you know, actually kind of you know, reanalyzing our working range you know, and I am the one that brought it up. It was not them that brought it up. It was me that brought it up and you know, it just comes back to you know, putting your clients first you know what I mean. It seems it hard to do, I mean it really is like when you are saying, when somebody is paying you money and you are like, look pay me less you know like, it is not an easy thing to do you know what I mean, but you have to, you know what I mean. You have to be able to do that if you are going to be in this long term you know what I mean, because that is what create like you know even the you know, I have several clients that I have done that for and we got the result and they were like, oh my God, this is the best thing ever. I am telling everybody I know about you because you know, I never would ever expected for somebody to actually you know, tell me to pay them less money you know and not only that you do that, but now we are actually getting you know really good results from and we spent half of what we thought we are going to you know what I mean and it is just you know, it is just better you know, plus you just (inaudible 27:44.6) it is so much better for your peace of mind as well you know and I am huge on that you know, do not build a business just for money like do it you know for your own happiness as well you know what I mean. Yes, I think that is you know, I think that is a big point and that does not mean that you know, you drop all of your fees, no not at all. When it makes sense you take them to the highest you know, the highest package or whatever that you have, but whatever makes sense is what you have to give them whether that is $5,000 package or $50,000 package you know. For one example like if someone came to me and they were you know, a $10M company, I am not going to say, oh, you know, we are just going to start super small for you know, like a couple of grand or whatever, unless they were like, hey, let us do like a test or whatever, then that is fine and I do that all the time you know, that is kind of normal, but you know, if they were like, look, you know we have this funnel and we want to take it to the next level and blah, blah you know, we want to add segmentation, we have to redo the sales letter all that kind of thing then they are in their best interest would be doing that you know. It would not be doing small little thing you know what I mean. So it really just comes down to looking at your clients or your customers if you do not have clients even if you are selling a product. Looking at your business in a way that is you know, taking their interest first you know, your mind every decision you make should always be wrapped around to your you know, what is best for your customer or your client because yeah, you are going to lose money in the short term, that is a given, but you make it off in a long term, you know what I mean. Not only in terms of monetary, but also you know, like I said, like just in your own peace of mind you know. So yeah, I love that, I fully agree on that. Yes, so before we kick it off here, tell everybody you know, where they can find out about you and you know how they can get in touch. Jan Roos: Okay, got you. So our website is over at Expertengines.co it is very legal focused, do you imagine from the (inaudible 29:47.2) conversation, but yeah, if anyone ever wants to take a look and see whether Adwords, lead gen and the style that we do is something that is a good fit honestly probably not even for hiring us just for your own knowledge, we are going to set up a little worksheet over at Expertengines.co/jeremy, so you can just send your email and we will send you the PDF for that. Jeremy Reeves: Sounds good. Yeah, because I mean honestly, it is not you know, all traffic sources are not right for the you know, for everybody. I just talked to somebody yesterday, who you know, they have an awesome product and all that and -- but Adwords just would not be their right fit for them. I think one of my kids is coming in the room now let us see. Jan Roos: I actually forgot a key part of my story. One of the reasons that I was so focused on Adwords is that we actually got completely (inaudible 30:42.8) by an Adwords consultant who did not have the integrity to say that the kind of product we were selling was not a good fit for Adwords, so that was yeah, man, I should said that way early, anyway. Jeremy Reeves: No, I mean it is super important you know. Yes everybody go to Expertengines.co or if you want to get the little worksheet that he put together Expertengines.co/jeremy and before we hop off here, I am going to have Logan. Logan is sitting on my lap, he is my 3-year-old. So Logan, can you say Hi. Say hi to everybody. Go ahead. No okay, alright, never mind. I thought we are going to have a little special guest here, but apparently not. Jan Roos: Well, thanks for everything Jeremy. It is awesome and I hope you guys can get some good (inaudible 31:32.2) today. Jeremy Reeves: Yeah right, I do not know, I probably get sunburned because I have not been out in the sun all summer. At least my chest and stomach and back you know, I have been wearing shorts (inaudible 31:43.0) something like that, but yeah, anyway, everybody go to Expertengines.co or Expertengines.co/jeremy to get the worksheet and see if Adwords is right for you and yeah, I hope you have a good day and thanks again for coming on, it was awesome. Jan Roos: My pleasure Jeremy. Thanks again. Jeremy Reeves: Alright, I will talk to you soon.

Mede mogelijk gemaakt door: Droomparken, TUI We gaan praten over het Brexit Referendum. Heeft de moord op politica Jo Cox gevolgen voor de uitslag van het referendum? Te gast is Geenstijl verslaggever Jan Roos en D66-Kamerlid Kees Verhoeven. Cabaretier Greg Shapiro schreef het hilarische quiz-boek 'How to be Dutch'. Hoe bereid je Amerikanen - en in het bijzonder Donald Trump voor op een bezoek aan Nederland? Henk Temming vertelt alles over zijn remake met Henk Westbroek van het nummer Belgie. Helpen zij daarmee de Zuiderburen aan winst op het EK? See omnystudio.com/listener for privacy information.

In episode six of the Legal Marketing Studio podcast, host Michael Meyer speaks with Jan Roos of Expert Engines about the finer points of implementing search engine marketing (SEM) campaigns in the legal space. The conversation is centered on pay per click techniques with Google AdWords with digressions on the other search engines, FaceBook and remarketing tools. If you're considering the quick boost that PPC can give your firm, you shouldn't miss this conversation.

Wim Noordhoek bespreekt de tentoonstelling Havens van Harlingen in het Hannema-huis aldaar. Nieuw werk van de man die levenslang de havens van zijn geboorteplaats schildert: Jan Roos. De Asmat in het Indonesische deel van Nieuw-Guinea is een grotendeels onbegaanbaar mangrove moeras, ongeveer dezelfde grootte als Nederland. Beeldend kunstenaar Roy Villevoye en fotograaf Koos [...]

  Jan Roos is known as a super affiliate when it comes to promoting Amazon products. It's no secret that his methods and his way of doing things has created a  massive following as well as an incredible reputation.    He is going to  pull back the curtain and share with you exactly how  he makes over  $10,000 a month on pure AUTOPILOT!   Here are just a few things Jan and I will be discussing:     *How He Picks Products To Promote   *How He Sets Up His Affiliate Sites For Massive Conversions   *How He Gets Massive Amounts Of Traffic To These Sites   *How He Puts These Sites On Autopilot To Produce Massive Profits     Jan is a rare breed of super affiliate and he is going to  tell you exactly how he got that status promoting Amazon products. Don't miss this interview, you will learn a massive  amount of information that you can start to implement  immediately.       You can check out Jan's website at:http://timic.org/JanRoos/