My Friend Says You Grow Gyms

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Your place for straight talk about growing your gym in ways you, your community, the people you serve, and, not least importantly, your bank account [yay!] will feel great about!

G.R. Hoff


    • Jun 13, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 15m AVG DURATION
    • 102 EPISODES


    Search for episodes from My Friend Says You Grow Gyms with a specific topic:

    Latest episodes from My Friend Says You Grow Gyms

    The old, fat, graying geezer jumped for the rim... then this happened:

    Play Episode Listen Later Jun 13, 2022 7:12


    https://www.myfriendsaysyougrowgyms.com

    When you've got _____, problems aren't problems, they're ______

    Play Episode Listen Later May 17, 2022 8:08


    Give this one a listen for one of my favorite answers to business' biggest questions. Want more of the answer? Book a super high pressure call here: https://www.myfriendsaysyougrowgyms.com

    My Biggest Business Regret

    Play Episode Listen Later May 10, 2022 9:38


    This ever happen to you? https://www.myfriendsaysyougrowgyms.com

    Charming is Disarming, Funny is Money

    Play Episode Listen Later May 2, 2022 9:58


    Grumpy prospects? Tough convos with members? Try this...

    What a 20-Year Old Game Can Teach You About Business

    Play Episode Listen Later Apr 25, 2022 2:13


    Nerd alert in this one, boys and girls... check her out!

    Lessons from a Direct Marketing GOAT --> Absolute GOLD

    Play Episode Listen Later Apr 18, 2022 7:55


    Marketing advice from a 10-year old newsletter that's better than 99.9% of the crap you see out there today. Sidebar? Want to work with folks who walk the balancing act of old-school knowledge from the GOATS with new-school strategies of attention at a discount to create the ultimate marketing plan for your gym? Book a super duper high pressure call here: www.myfriendsaysyougrowgyms.com

    How Much You Make Doesn't Matter... Here's Why

    Play Episode Listen Later Apr 11, 2022 8:15


    Wanna have a SUPER high-pressure convo about how to make the numbers that matter in your biz better? Let's talk about it --> https://www.myfriendsaysyougrowgyms.com

    What To Do When Another Gym Blatantly Rips Off Your S***

    Play Episode Listen Later Apr 4, 2022 1:58


    Yep, happened to us... again. Here's what to do about it!

    What to Do About the Chris Rock & Will Smith Incident [do this first!]

    Play Episode Listen Later Mar 28, 2022 8:19


    Millions of people went from being experts in foreign policy and international conflict to assault and battery overnight… Should you chime in? [Pros, cons, and my recommendations in this episode]

    Partnerships from Hell: How to Avoid Giving Your Gym a Death Sentence Before You Even Get Started

    Play Episode Listen Later Mar 21, 2022 11:15


    The best way to kill your gym (and relationships) before you even get started? Get in bed w/ the wrong business partner. Here's how to avoid it and what to do instead.

    Stomach Bug + Weight Loss = Better Business?

    Play Episode Listen Later Mar 14, 2022 2:49


    While I don't recommend the stomach bug part, this quickie of an episode can give ya a little idea on how to turn your setbacks into stepping stones.

    Do this and get more sales, make more money, and get a MAJOR step closer to operation "Free the Founder"

    Play Episode Listen Later Mar 7, 2022 10:50


    Want help with this? Just book a super duper high pressure get to know ya call here: https://www.myfriendsaysyougrowgyms.com

    Do This When Clients Leave

    Play Episode Listen Later Feb 28, 2022 8:05


    Want help getting way more clients in the door (and a heckuva lot less to leave?) book a SUPER high pressure call here --> https://www.myfriendsaysyougrowgyms.com

    Best ad of all time?

    Play Episode Listen Later Feb 16, 2022 9:59


    Who won the "Big Game"? Was it emotion? Humor? Or was it the best damn example of direct response advertising ever seen on the world's biggest stage?! https://www.myfriendsaysyougrowgyms.com

    If you want to do what you want to do... you gotta do this first

    Play Episode Listen Later Feb 14, 2022 6:09


    We all want to live in our genius and focus only on the things we're superstars at... in fact, we're TOLD to act that way and delegate everything else! The problem? The right advice at the wrong time ain't gonna cut it. Do this instead and earn the right to sit where you do your best work and love coming to work every day.

    The Single Most Important Factor in Turning Leads into Booked Appointments, and Booked Appointments into "Shows"...

    Play Episode Listen Later Jan 24, 2022 6:55


    Want us to just do all the dirty work for ya? Book a call and see if it's a fit: https://www.myfriendsaysyougrowgyms.com

    Avoiding This Tempting Seductress Is Your Key to a Less Sh***y 2022

    Play Episode Listen Later Jan 17, 2022 16:07


    https://www.myfriendsaysyougrowgyms.com

    Uncrapify Your Content & Never Run Out of Ideas Again in 3 Simple Steps

    Play Episode Listen Later Jan 10, 2022 21:02


    99% of gym owners and fit pros are making this mistake every day and it's costing them time & money... Don't be one of 'em. www.myfriendsaysyougrowgyms.com

    Jonathan Goodman on Standing Out, Killing Things You Love, and the Easiest Way to Become the Single Most Influential Trainer in Your Town

    Play Episode Listen Later Jan 3, 2022 51:43


    Our first guest on the podcast was downright incredible - from agricultural commodities and mercilessly giving G.R. hell to some deep, honest conversations about selecting for success, failure, and some great social marketing wisdom from the guy who wrote the book on it. Here's a taste of what went down... Embarrassing ourselves on camera? How G.R. could've made something of himself “Agricultural commodities are always interesting” Why is an industry GOAT like Jon doing itty bitty shows with folks like little ole me? [playing chess while others are playing checkers] 3 stages of content feedback Jon's using to grow his personal brand “I know that my success in the future is going to be largely dependent on the ______________ I have today” “I want to increase the odds as much as possible that I'm building stronger connections with people that are going to be a big deal in the coming years.” “It doesn't take ____ ____ ___ ___ to stand out from the masses in a measurable way…” Why Jon doesn't give a shit about your Instagram audience How Jon is stacking the odds in his favor on finding meaningful connections with the folks who are going to “be somebody” in 2022 Why you're stuck selling low-cost products based on fear & emotion (and what to do instead) The most beautiful thing about a podcast… The funny-as-hell JARG Award and creative ways to become the epicenter of your community!? A simple challenge for gym owners to become THE GAL or GUY in your community The real goal of a podcast Jon reveals a surprising truth about online training The key to getting your messages spread on social media and why you're likely talking to the wrong people Why Jon doesn't talk about wealth & family in his content… yet. One of G.R.'s favorite copywriting maxims Training trainers and cutting [profitable] things you love Jon's incredible story of how he had to break his business to rebuild it Annnd more! This was an absolutely loaded episode - we hope you enjoy it as much we did! Jonathan Goodman is bringing the fitness industry together. Since 2011 he's published 11 books, welcomed over 20M visitors to his website, and sold over 250,000 educational items to health and fitness enthusiasts. Originally from Toronto, Coach Goodman has enjoyed over 1,300 days exploring the world with his young family. Please follow him on Instagram at @itscoachgoodman Links: https://www.theptdc.com https://urlgeni.us/instagram/CoachGoodman Book a super duper high pressure gym growth call at https://www.myfriendsaysyougrowgyms.com/

    These Will Make Your Life Better in 2022

    Play Episode Listen Later Dec 20, 2021 14:00


    In this episode I share two of my favorite concepts I use to make my life better along with some of my favorite examples for each. One surprising set of math has given my morning an extra 50 hours in the past few years [say whaaaat]! Want to talk about us making more your gym better, too? Book a suuuuper high pressure call at www.myfriendsaysyougrowgyms.com

    Doomed Gym Business Model Called By NostraGymGus?

    Play Episode Listen Later Dec 14, 2021 22:08


    https://www.myfriendsaysyougrowgyms.com

    Nose Squeegies and Sales - The Forgotten Sales Secret

    Play Episode Listen Later Dec 6, 2021 8:27


    https://www.myfriendsaysyougrowgyms.com

    The Two BIGGEST Website Mistakes You're Probably Making [even gym owners with "fancy" expensive websites are guilty]

    Play Episode Listen Later Nov 29, 2021 5:30


    They're probably not what you think (and not what your "web guy" wants you to know about)... PS: did you know you could get a free, search-engine and conversion-optimized website from your friends here at Gym Member Machine? Just book a super high pressure call to find out how at https://www.myfriendsaysyougrowgyms.com

    How You're Secretly Feeding Your Competitors and Making Your Life Harder Without Even Knowing It

    Play Episode Listen Later Nov 23, 2021 18:40


    This is a scary one - want help fixing it? https://www.myfriendsaysyougrowgyms.com

    Black Friday and the Absolute WORST Offer a Gym Owner Can Make in 2021

    Play Episode Listen Later Nov 15, 2021 13:24


    Please... think before you LBO... Want to chat about growing your gym? https://www.myfriendsaysyougrowgyms.com

    How to Create a Permanent "Fall-Back" Extra Hour a Day for the Rest of Your Life

    Play Episode Listen Later Nov 9, 2021 26:11


    Get so much done your other gym owner friends will ask you if you're on drugs or found a time machine and make every day feel like it's time to "Fall Back." https://www.myfriendsaysyougrowgyms.com

    Launched Monday, Made $10K... [ideal patient syndrome]

    Play Episode Listen Later Nov 1, 2021 10:10


    Is it time for you to call the doctor? https://www.myfriendsaysyougrowgyms.com

    The Best Way to Become THE Local Celebrity Gym Owner in 2021?

    Play Episode Listen Later Oct 25, 2021 18:07


    Here's how I did it. Hope it serves you as well as it served (and serves) me: https://www.sellservesucceed.com

    Entrepreneurial P***Hub?

    Play Episode Listen Later Oct 18, 2021 13:27


    https://www.sellservesucceed.com

    Toxicity, Birthdays, and Free Gifts?

    Play Episode Listen Later Oct 12, 2021 11:45


    Check it all out in this week's episode!

    The Facebook Apocalypse - Are You Ready? [plus 32 other ways to get your next client]

    Play Episode Listen Later Oct 4, 2021 18:44


    With Facebook shutdown, a lot of gym owners are wondering if they're ready? Will it be down a few hours? Days? What happens afterwards? You can worry, or you can be prepared. Check out this week's episode for the Member Machine Marketing Pyramid or skip the line and book a suuuuper high pressure call here: https://www.myfriendsaysyougrowgyms.com/

    How to Create the Worst Team Ever?

    Play Episode Listen Later Sep 27, 2021 7:31


    https://www.sellservesucceed.com

    The Quickest Way to Lose Credibility With Your Team and Create a Business Full of S***heads

    Play Episode Listen Later Sep 20, 2021 11:38


    https://www.sellservesucceed.com

    Where Does This Finger Go? [strange sales lessons from a family barbecue concert gone wrong]

    Play Episode Listen Later Sep 13, 2021 7:47


    Where do babies *scratch that* bad months come from? [losing months and the long tail]

    Play Episode Listen Later Sep 6, 2021 15:28


    Catch the video version here: https://youtu.be/Fy1eanXvTpw

    Why Solving $80k a Month Problems is Killing Your $10k a Month Gym

    Play Episode Listen Later Aug 31, 2021 12:47


    Let's talk bottlenecks - for the accompanying video - head on over here: https://youtu.be/GZi6jH6vlQM

    "Coach" Lessons From One of the Craziest and Most Important Dudes In My Life

    Play Episode Listen Later Aug 23, 2021 18:30


    I'm not gonna lie, guys, this one was tough to record. One of the most important people in my life just had a stroke and, while we're hoping for the best, it's all up in the right now. Hopefully back to much better news next week, but I hope you'll enjoy some of the most impactful leadership lessons from the guy I know only as "Coach."

    Is Your Business "Should"ing All Over Itself?

    Play Episode Listen Later Aug 16, 2021 11:44


    https://www.sellservesucceed.com

    How to Stop Crazy Fit Biz Employee Turnover in its Tracks and Have More Engaged, More Productive, Happier Employees

    Play Episode Listen Later Aug 9, 2021 29:16


    This one's a doozy :) https://www.sellservesucceed.com

    Getting In Bed With Crazy [how to stop psycho employees before they start]

    Play Episode Listen Later Aug 2, 2021 13:23


    https://www.sellservesucceed.com

    How to Stop Avoiding the S*** You Know You Need to Do [and finally start growing at the pace you know you should be]

    Play Episode Listen Later Aug 2, 2021 16:39


    Procrastination is a grizzled old ***** that's been beating the heck out of the human race for ages... Here's what I do to stop it before it starts: https://www.sellservesucceed.com

    Our Massive Move = Glaring Example of the Importance of Delegation in Your Business

    Play Episode Listen Later Jul 19, 2021 11:49


    Just because you can doesn't mean you should... https://www.sellservesucceed.com

    The Silly Video Game Framework That's Totally Transformed My Business

    Play Episode Listen Later Jul 13, 2021 9:44


    Don't knock it till you try it... these video game nerds have a little something to teach us as gym owners - check it out!

    When Should You Cut A Program/Service From Your Gym?

    Play Episode Listen Later Jul 5, 2021 19:31


    Not sure when it's time to cut bait on that program that's never really taken off like the other things you do? This episode will help you think through the decision-making process to make an informed, strategic decision on what programs to keep and what programs to cut in your business. https://www.sellservesucceed.com

    Your Gym As A Public Company?

    Play Episode Listen Later Jun 29, 2021 25:47


    The Elon Musk birthday episode & what "tricks" gym owners should take from publicly traded companies and apply to their own businesses. http://www.sellservesucceed.com

    Brilliant Advice You'd Give Your Clients But Secretly Hide From That's Killing Your Business's Gains

    Play Episode Listen Later Jun 21, 2021 15:52


    Use a Little Bit of THIS to Take Your Gym's Ads to the Next Level

    Play Episode Listen Later Jun 14, 2021 17:26


    https://www.sellservesucceed.com

    4 Things Gym Owners Dramatically Overvalue...

    Play Episode Listen Later Jun 7, 2021 20:20


    These things just mean a heck of a lot less to your business than you think they do... Find out why on the inside: https://www.sellservesucceed.com

    What Training Like a Pyscho Can Teach You About Your Business

    Play Episode Listen Later Jun 1, 2021 8:13


    http://www.sellservesucceed.com

    Should You Start A Summer Athlete Program?

    Play Episode Listen Later May 24, 2021 19:48


    Should you start that super-exciting new program/offering/etc. in your gym? Here's something that help you decide... https://www.sellservesucceed.com

    Unforgivable Business Sins: Letting the Wrong Voices Get a Vote

    Play Episode Listen Later May 17, 2021 10:53


    No this isn't some commentary on the state of our political system, it's an unfortunate reality that entrepreneurs get the pleasure of dealing with as they grow. Hint: don't let the wrong voices get you moving in the wrong direction...

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