Podcasts about lead quality

In this conversation, John Harcar, Craig, and Drew discuss the nuances of lead generation in real estate, emphasizing that not all leads are created equal. Craig shares his journey from wholesaling to flipping properties, while Drew highlights his extensive marketing background. They delve into the challenges of lead generation, the importance of lead quality, and the trends they observe in the market. The duo explains how their unique approach to lead generation sets them apart from competitors, and they offer valuable advice for new investors looking to navigate the real estate landscape.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat     Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.Time Stamps:00:00 Introduction to Lead Generation Challenges02:48 The Flaws of Traditional Lead Generation05:48 Understanding When to Invest in Ads09:03 The Reality of Lead Quality and Conversion Rates12:03 Innovative Ad Strategies for Mortgage Brokers15:09 The Cost Structure of Lead Generation Services18:02 Simplifying Ad Management for Brokers20:58 Effective Follow-Up Strategies for Leads23:50 Maximizing Ad Spend for Results27:01 The Importance of Branding in Ads29:58 Key Takeaways for Mortgage ProfessionalsEpisode Resources:Connect With Alex on LinkedInCheck Out Lead Hackers FREE TrialWhen You're Ready:✅ Get Your Realtor Referral Score

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:40 Joe's Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

From being one of the first four real estate agents of a new real estate company to serving as Chief Operating Officer of a +1,000-member organization, Lauren Bowen has experienced, learned, and achieved more than most in the industry over the past decade … all with boldness and kindness.We opened 2024 with Lauren as our first guest. Now we're opening 2025 with her return!Last year she shared the path from 1 to 16 different lead sources. This year she shares how they vet, distribute, and increase conversion on 24 different lead sources!Among the MANY helpful things she openly shares with you in this conversation: how they discovered that 56% of leads closed with the second Robert Slack agent they talked to - and what they did about it. We recorded this conversation in person at Unlock 2024 at The Cosmopolitan of Las Vegas.Listen to this episode with Lauren Bowen for insights into:- The obvious and non-obvious benefits of grace- The growth of Robert Slack from one office and four agents to more than 800 agents in multiple offices in five states- The agent count to start investing in agent onboarding and training- How they built their corporate staff of 20 people to support about 1,000 team members, including role and recruiting tips- What it takes to run the organization as a family- Why teams shouldn't get above 50 agents (35 is the recommended limit)- Lessons learned from managing 24 lead sources, including putting agents on two lead sources max (down from five or six)- Three things they did to double lead conversion on some of their sources- The three roles that fulfill her vision of “making agents' lives easier”- Specific ways they task their ISA team, including an automation to help ISAs “revive the leads”- Insights into tracking lead conversion by source, reviewing your lead sources monthly, balancing lead quality and quantity, and vetting new lead sources- A bittersweet change since her appearance on Episode 11 to open 2024At the end, Lauren talks baseball, building over buying, and being bouyant. She also shares tips for balancing your commitments to real estate conferences.16 Lead Sources for 800 Agents with Lauren Bowen | Ep 011- https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leadersLauren Bowen:- https://www.instagram.com/lauren_bowen_robertslackllc/- https://www.tiktok.com/@lbowen_robertslack- https://www.instagram.com/robertslackllc/- https://www.tiktok.com/@robertslackrealestate- https://robertslack.com- lauren (dot) bowen (at) robertslack (dot) comReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

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Episode Notes:Guest: Jarod Spiewak, Founder of CometfuelKey Topics Covered:Jarod's entrepreneurial journey from freelancing to launching Cometfuel.How Cometfuel helps SaaS and service-based businesses scale by tracking ad performance."Clicks to Cash": Turning clicks into revenue through precision ad strategies.Addressing sales vs. marketing misalignment by focusing on lead quality.The value of trying bold strategies and throwing money at bottlenecks to accelerate growth.Optimizing operations to maintain high efficiency as teams and clients grow.Connect with Jarod:Website: cometfuel.comEmail: jarod@cometfuel.comKey Questions(01:18) We got a glimpse into how you got to where you were today. Is there anything that you want to add to that journey?(04:09) What do you do? Do you do anything differently to know what your ROI is on the ad spend?(08:23) Let's say I was a client. Is there a certain type of ad on a certain platform that you would run for me, or would you run on different multiple platforms?(13:11) Who do you generally work with? Because you had mentioned accountants and stuff, but who do you generally work with? What's your niche?(13:40) How do you get in front of those businesses?(15:15) A lot of your ideal market, it would appear, would be on LinkedIn. Do you do much on there?(16:35) What are some of your big goals in the next year or two?(19:34) How would that affect your business?(22:36) You have this thing that you've trademarked Clicks to Cash. Do you want to talk about scaring competitors by 15-timesing the ROI?(26:28) What is the best advice that you have ever received?(29:04) Did you notice that, in essence, throwing the money at it, you've got money back?(30:35) Is there anything that we haven't touched on yet that you would like to?(33:37) Where can we go to find out more about you and what you do?Jarod Spiewakhttps://cometfuel.com/https://www.facebook.com/jarod.spiewak/https://www.linkedin.com/in/jarodspiewak/https://www.youtube.com/@JarodSpiewakhttps://twitter.com/JarodSpiewakVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.

Who are the winners, who are hitting some headwinds this past quarter? Joining us once again is John Campbell, Managing Director at Stephens, Inc., to discuss which of the major publicly traded industry companies are coming out on top and who's facing challenges in the market. Plus, how portals are navigating commission pressure and consolidation while shifting towards buyer representation before showings.   But that's not all - John drops a bombshell of a statistic with 50% of agents potentially leaving the business. James and Keith present a thought-provoking scenario that may change his perspective. This episode is packed with industry updates and more! Connect with John Campbell on LinkedIn.   Check out Stephens Inc on X - Facebook - LinkedIn. Or visit them online at stephens.com.   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

The 15-Minute Client Podcast helps Coaches get high-paying with paid advertising(and no complex "guru" funnels).   These episodes are taught by Luke Charlton - a 10-year veteran who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.   If you want to turn paid ads into high-paying clients so you can dramatically grow your coaching business, this podcast is for you.   Finally, here are some more free resources to help you grow your business online:   Luke's Main Website:   (Includes 144 pages of free content)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://LukeCharlton.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 15-Minute Client Workshop:   (Reveals Luke's complete daily email client attraction system for free)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://The15MinuteClientWorkshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 9 Facebook Ads that Have Landed 1,000+ Coaching Clients   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://scale.lukecharlton.com/9fbads/yes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

10+ Years In The Real Estate Industry, Started In Commercial Real Estate And Private Equity Before Moving To A Brand New City And Opening A Boutique Brokerage, On Track To Do $35-$40 Million In 2022, Husband, Father, Endurance Athlete. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

What is RevOps anyway and how is it different from SalesOps?  What do I as the CEO need to know about RevOps?In a recent episode of Sales Talk for CEOs, Eddie Reynolds, a seasoned expert in Revenue Operations (RevOps), shared crucial insights for CEOs looking to boost efficiency and enhance customer experiences. Eddie's expertise centers on aligning sales, marketing, and customer success teams to optimize overall revenue operations. Here are the simplified, actionable insights from Eddie, aimed at CEOs who are ready to leverage RevOps effectively in their organizations.Key Takeaways for CEOs:Defining Revenue Operations: Eddie describes RevOps as an evolution of sales and marketing operations. It aims to bridge the gaps between siloed departments to streamline the customer journey and improve revenue efficiency. "RevOps looks at the entire revenue engine, aiming to increase revenue efficiently and reduce costs," Eddie explains.Aligning Teams for Greater Efficiency: Misalignment between marketing and sales is a common barrier to growth. RevOps centralizes functions to ensure all departments work towards the same revenue goals, thus enhancing lead conversion and customer retention. Eddie highlights, "RevOps was developed to tackle the classic disconnects between marketing, sales, and customer success."Focusing on Customer Value: Shifting the focus from lead quantity to lead quality—those likely to convert and offer long-term value—is crucial. This strategy demands a deep understanding of customer profiles and targeted marketing. Eddie advises, "Targeting should revolve around the lifetime value of customers, aligning marketing, sales, and customer success."The Role of Technology in RevOps: Adopting the right tech stack is crucial for effective RevOps. Technology should enhance visibility across the sales funnel and support data-driven decision-making, helping track and optimize the customer journey. "While building a tech stack is vital, it's about more than just technology—it's about supporting the go-to-market strategy," Eddie notes.From Theory to Practice Here are a few ways to apply these RevOps strategies within your own organization.Action Steps for CEOs:Evaluate your RevOps strategy: Ensure it aligns with your company's revenue goals and includes all relevant departments.Train your team: Equip them with the knowledge to understand and implement RevOps principles effectively.Invest in technology: Choose tools that enhance data analysis and inter-departmental communication.Watch the full episode here to grasp the complete range of insights Eddie offers about enhancing your business operations through RevOps.Subscribe to Sales Talk for CEOs for expert insights tailored for top executives. Join us next week for more guidance aimed at driving your company's growth and operational excellence.Chapters01:08 Welcoming Eddie Reynolds - Introducing Eddie Reynolds, an expert in revenue operations, to discuss the transformation of sales operations.01:43 Defining Rev Ops - Eddie explains Rev Ops through common problems faced between marketing and sales alignment.03:16 Customer Experience Focus - Discourse on how Rev Ops plays a crucial role in enhancing customer experience and aligning sales, marketing, and customer success.04:23 Why Alignment Matters - Debating the need for congruence between sales and marketing to ensure valuable customer interaction and efficient operations.05:32 The Pitfall of MQLs - A critical view on how misguided marketing goals can lead to poor lead quality and affect sales performance.07:30 Challenging Traditional Metrics - Exploring the flaws in current lead generation and measurement tactics and their impact on the sales process.08:43 Aligning Marketing and Sales - Solution-focused discussion on setting the right goals to align marketing and sales efforts towards revenue generation.09:46 The Place of Rev Ops - Understanding where Rev Ops fits within an organization and the misconception around the Chief Revenue Officer's responsibilities.10:53 Rev Ops as a Revenue Generator - Eddie discusses the value of Rev Ops in devising go-to-market strategies and building sales infrastructures.12:08 The Role of Technology in Rev Ops - How technology impacts Rev Ops activities, from market strategy to analytics.14:13 Finding Qualified Opportunities - Strategies for marketing and sales to identify and pursue high-quality leads more effectively.16:22 Account Scoring and Prioritization - The significance of account scoring in direct outreach and how Rev Ops can help focus sales efforts.21:21 Optimizing Sales Calls - Tactics to ensure salespeople's time is spent on the most promising leads and opportunities.23:50 Starting Point for Improvement - Eddie advises companies lacking leads on initial steps to refine marketing and sales alignment through Rev Ops.About GuestEddie spent +20 years in Sales, Customer Success and Marketing, developing his passion for data-driven strategy and process. He was fascinated by the edge it could give an entire company. During his time at Salesforce, he covered high-growth VC-backed B2B SaaS companies, meeting hundreds of executive revenue leaders. They cared more about that strategic edge than how the software worked. His consulting partners, however, focused on the software, missing the broader GTM strategy. This resulted in many failed implementations and missed revenue targets. It inspired him to start a consulting firm merging system implementation with data-driven GTM strategy: Union Square Consulting.Social Links Connect with Eddie on LinkedIn:(26) Eddie Reynolds | LinkedInUnion Square Consulting LinkedIn:(26) Union Square Consulting: Overview | LinkedInWebsite:Home - Union Square ConsultingConnect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs

In this episode, Jason Wojo discusses his journey in entrepreneurship, transitioning from CEO to focusing on events and private clients. He emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. Jason also shares insights on sales strategies, lead quality, and the value of building a strong network in business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jason Wojo (CEO, Wojo Media)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.  https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers  Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

The 15-Minute Client Podcast helps Coaches get high-paying with paid advertising(and no complex "guru" funnels).   These episodes are taught by Luke Charlton - a 10-year veteran who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.   If you want to turn paid ads into high-paying clients so you can dramatically grow your coaching business, this podcast is for you.   Finally, here are some more free resources to help you grow your business online:   Luke's Main Website:   (Includes 144 pages of free content)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://LukeCharlton.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 15-Minute Client Workshop:   (Reveals Luke's complete daily email client attraction system for free)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://The15MinuteClientWorkshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 9 Facebook Ads that Have Landed 1,000+ Coaching Clients   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://scale.lukecharlton.com/9fbads/yes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you're measuring everything, you're measuring nothing. It's so important for you to pick a handful of key performance indicators (KPIs) for your team to focus on — or they won't end up moving the needle on anything. But how do you pick KPIs that matter, so you can motivate and incentivize your team to drive customer value (and ultimately, growth)? Instead of transactional measures of success, focus on customer-focused KPIs that let you measure moments of value. You need to know which parts of your product drive customer value and measure your ability to move them from one milestone to the next. In this episode of the Forget the Funnel Podcast — the first of two episodes on customer-led KPIs — Claire and Georgiana define customer-led KPIs and share why metrics that focus on helping customers solve problems are more actionable and motivating for your team.Discussed:The definition of KPIs and why each team needs them.Why focusing on transactional measures is a problem — and why measuring experiential moments in the customer relationship is the way to go.The prerequisites for setting customer-led KPIs and the importance of knowing which parts of your product drive value for the customer.Key Moments:2:30 - Georgiana defines KPIs and shares why they're a critical metric. She explains that when you measure everything, you're measuring nothing, so your team needs to focus on a few KPIs. 3:47 - Claire and Georgiana differentiate transactional measures of success — like trial-to-paid conversions or entering a credit card — from customer-focused KPIs, which measure experiential moments in the customer relationship. 6:40 - Georgiana explains why transactional measures of success can be problematic KPIs (even though lagging indicators like MRR and churn do matter).10:37 - Claire shares why it's a mistake to measure your growth team by lead numbers rather than focusing on lead quality or the value they can get down the line. Gia also speaks to success indicators that can be misleading, like daily, weekly, and monthly users, and breaks down MQLs, SQLs, and PQLs.16:10 - Claire asks Georgiana to share about the prerequisites for defining customer-led KPIs that tie your team's success to customer value.19:29 - Georgiana talks about how common it is for product teams to get so excited about their offering that they throw the kitchen sink at new customers because they're not sure about what parts of their product they should introduce to customers in which order.21:30 - The pair ends the episode by talking about converting customers in a low-touch way: You need to know the parts of the product that drive value and measure your ability to help customers get from one milestone to the next. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Follow Claire on LinkedIn: https://www.linkedin.com/in/clairesuellentrop/Check out Forget the Funnel's website: https://forgetthefunnel.com/Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook

Are you struggling to get quality leads on the phone?If so, you're not alone.Many health professionals and coaches face similar hurdles when it comes to attracting and converting the right clients.In today's episode, I've got some insights and solutions that can make a significant difference.In a recent deep dive session, I had the pleasure of speaking with Rena, a registered dietitian, who has been facing challenges when it comes to getting the right people on the phone.In this episode, I explore her business model and identify three key opportunities to enhance her lead quality and prospects.Tune in to steal the actionable insights shared and learn how to level up your lead generation game, attract high-quality prospects, and ultimately scale your online coaching business.YuriIf you're ready to take the next step in growing your health business, go to ➡️ https://podcast.healthpreneurgroup.com/show for our free training that has helped our clients grow.For more insights, tips and strategies follow us on Instagram ➡️ https://www.instagram.com/healthpreneur/

Jon Weberg is a renowned American entrepreneur with a rich background in digital marketing, having run three successful businesses and spoken to global audiences. Weberg's perspective on the key strategies for digital marketing success is shaped by his experiences and is centered around the idea of a gradual journey, akin to reading a book or watching a movie. He advocates for a blend of storytelling, valuable content, and lessons throughout the process, emphasizing the importance of audience engagement and continuous learning. His approach is heavily influenced by his early experiences, including his father's influence and his own early failures, which taught him the importance of persistence and seizing opportunities. Join Kim Thompson-Pinder and Jon Weberg on this episode of the Author to Authority podcast to delve deeper into his unique insights and strategies for digital marketing success.

If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In today's episode, we share a few tips on how to make that happen.

In this insightful episode, Elzie poses a crucial two-part question to Stacey Brown Randall on maximizing referral data. Stacey emphasizes the paramount importance of identifying one's referral sources, marking it as a fundamental step for every individual working with her. By meticulously tracking this information, patterns begin to emerge, empowering businesses to make more informed decisions. This includes enhancing closing ratios and directing attention towards high-quality leads.Moreover, the data serves as a cornerstone for crafting comprehensive yearly plans, ultimately nurturing and prioritizing referral sources. Don't miss out on this valuable advice that can revolutionize your business strategy. Tune in now!Episode Highlight:02:00 - The number one thing that every single person who works with me, who decides, "Yes, I want to take control of my referrals. I want to get more referrals. I want to build a referable business," the number one thing they all have to do–it's why it's also available for free, like I talk about on my podcast, it's in my book, it's on my website in our resources link–is identifying your referral sources. And most people don't come to me with that tracker I just talked about for the last five years. Most people come to me and they're like, "Oh, I don't know, some people refer me. It's great. I wish I could have more of them." And so I then have them recreate that data from the last three to four years. You could just avoid that headache if you started tracking.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Today on The Win Rate Podcast, Andy welcomes James Isilay, CEO at Cognism, Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital,  and Kyle Williams, Founder at Brickstack. The roundtable discussion today visits the importance of lead quality in sales, the challenges of tracking and incentivizing the right behaviors, the need for effective multithreading in deals, selling effectively in both the up and down times, the shift in sales strategy towards being sales-centric, the proliferation of sales technologies, and much more. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Have you got leads but fall short on conversions? Maximize your advertising ROI with actionable insights from ValherMedia's Charley Valher.

Show Resources Here were the resources we covered in the episode:  Blog Post On Improving Lead Quality on LinkedIn Ads Virality on LinkedIn Demographics Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript For the full show transcript, see the show notes page here: Episode 109

Join host Alex Oliveira in this riveting episode of the Lead Gen HQ podcast as he talks to Simon Delaney, the CEO of Databowl. With over 15 years of experience and a deep-seated expertise in marketing operations, lead generation, direct marketing, and data orchestration, Simon has become a trailblazer in the world of performance marketing. In this episode, they dive into the heart of lead generation, focusing on the critical elements that can make or break a marketing campaign. Simon shares his unique approach to lead quality, emphasizing the importance of understanding data sources and tracking them properly. Unlike many in the industry, Simon's approach is human-centric, operating with complete transparency and a goal to connect with real people. Learn about Databowl's mission to help lead buyers filter out bad leads and collect more of the leads that convert into sales. Their lead management system provides marketers with the tools to verify, qualify, distribute, and better nurture leads, ensuring only the highest quality connections. Thanks to their advanced validation software, Databowl has rejected hundreds of millions of unsuitable leads and processed over a billion high-quality ones worldwide, enabling real-time data delivery and feedback. Whether you are in lead buying, direct marketing, or simply interested in the mechanics of successful lead generation, this conversation is packed with valuable insights and practical advice. Simon's philosophy of looking at leads at a human level, not a data level, provides a refreshing perspective that can reshape how you approach your marketing strategies. Don't miss this opportunity to learn from one of the industry's leading minds and discover how to take your lead management to the next level.

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes. Chapters:00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System00:04:10 Delving into the World of Star Wars Fandom00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing00:11:09 Boosting Campaign Performance with Retargeting Ads00:15:48 The Evolution of Lead Forms: A New Era in Marketing00:17:37 Embracing Innovation: The Power of New Marketing Tools00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead00:26:56 Testing and Implementing for Optimal Ad Conversion00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets00:33:24 The Crucial Role of Efficiency in Small Business Sales00:36:23 The Power of Responsiveness in Sales Success00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO00:41:16 Navigating Seasonal Business Operations with AI ToolsLINKS AND RESOURCES:How to create a lead ad using Meta Ads ManagerPintrest AdsEpisode 504: How Lauren Petrullo Got 3,000+ Pinterest Clicks To PerpetualTraffic.Com In 30 DaysEpisode 479: How To Use Open AI To Convert Leads To Customers With Shaun ClarkZapierGrammarlyOpen AIHighLevelTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us

How can you identify a high-net-worth individual? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome Branden Cobb, MBA. Branden discusses the importance of understanding customer acquisition cost, how to use testimonials to build trust, and exploring companies like Apple Cart that can help get ads in front of wealthy audiences.         Join Angel and her esteemed guest dives into the importance of having a consistent nurturing process when comparing leads from different sources.             Tune in now as Branden shares all about targeting high-net-worth individuals!   [00:01 - 01:09] How To Generate Leads And Build Trust Angel welcomes back, Branden Cobb! To target a high-net-worth individual, one must be introduced by someone already in the circle There are companies that specialize in targeting people like the President of the United States or a CEO of a certain company [01:10 - 03:46] Customer Acquisition And Reinvesting Profits For Growth Building trust with high-net-worth individuals Testimonials can be used to attract other high-net-worth individuals Focus on customer acquisition costs rather than per lead/click costs Reinvest profits to grow the lead generation program Aim to get leads that close at or below the profitability level [03:47 - 07:56] Analyzing Lead Quality And Conversion Rates To Maximize Investment Returns The quality of the lead is more important than the conversion rate Nurturing process needs to be consistent to compare lead sources and quality Higher-priced investors may cost more but may be more loyal and have a longer investment life Providing an extra level of service to high-net-worth investors may be beneficial for customer loyalty [07:57 - 14:50] Closing Segment Branden shares how to target how net-worth individuals and improve customer loyalty! Tune in to this episode to learn more about Branden! Tweetable Quotes: “It is important that the nurturing process, whether it's human-based, whether it's automation based needs to be consistent in order to compare the lead sources and the lead quality.”  – Branden Cobb   “If you have a high-net-worth investor, you may want to provide an extra level of service to make sure they're happy and retain them.” – Branden Cobb   You can connect with Branden Cobb through his: LinkedIn: Branden Cobb   Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing. Head over to our Facebook Page, Youtube Channel, or website https://www.theacademypresents.com/jointhesummit36848306. Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/. To learn more about me, visit my LinkedIn profile, and connect with me.

If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case?In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned!Here's a closer look at what I discuss in this episode: Unlock the power of clear ad messaging in attracting focused traffic.Understand the critical role a vast lead pool plays in maximizing sales outcomes.Embrace a polarizing ad messaging approach to capture the attention of your desired customer base.Master the art of fine-tuning your offer to meet your ideal clients' unique demands.Differentiate your offer through innovative content and structure to magnetize premium leads.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content.In This Episode, You'll Learn:00:00:00 Uncovering Google's Oversight: Brand and Non-Brand Campaigns00:04:42 Proceed with Caution: Navigating New Facebook Ad Releases00:07:40 The Rise of Algorithm Jockeys: Shaping the Future00:12:06 Beta Features and Google's Upcoming Announcements00:13:49 Strategic Ad Groups: Utilizing Negative Keywords for Targeting00:16:41 Lead Generation and Offline Conversion Tracking Strategies00:22:20 Offline Conversion Tracking Without Web Development Support00:24:23 Enhancing Conversions with Thank You Pages in Google00:29:52 Google's Neglect: Brand vs. Non-Brand Campaigns00:32:12 The Influence of YouTube: Power of Influencer Marketing00:34:58 Unlocking YouTube's Potential: Key for Advertisers00:36:52 AI's Role in Expediting Tasks and Google Ads00:39:38 YouTube's Vital Role in the World of Google Ads00:42:41 Tier 11 Comparison: AI Adoption and ImplementationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Getting real on lead quality - intrinsic value vs. realized value>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Brianna Deboever discusses how marketing can be a great blending of worlds when it comes to being creatively and analytically minded. She and Danny chat about how important it is to track, understand, organize, and share lead quality rather than just quantity when optimizing paid campaigns. Finally, they review how CRMs and UTMs come in very handy to do just those things to bring about a successful, high-quality lead-generating campaign. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode HighlightsLead quality is a key element often overlooked by agencies. Customer Relationship Management is a platform or program that stores and organizes data relating to leads to better inform the marketing team to optimize the campaigns and conversion process. UTMs are specific parameters appended to a URL when a user visits your website that denotes the source, medium, campaigns, and more that brought them to your website. It's essential to track the quality of a lead to ensure you're not optimizing on flawed data. This means connecting UTMs to one's CRM so you can track the sources and more, bringing in truly viable and high-quality leads. One must also ensure they track all types of conversions, including phone calls. CRMs can be incredibly helpful for marketing a business, but utilizing them must be a priority. Optidge recommends assigning one or two team members the goal and focus of updating, grading, and disseminating the information in the CRM. This is imperative to ensure up-to-date, useful data is used to optimize PPC campaigns and marketing efforts.Guest + Episode LinksBrianna DeboeverLinkedInInstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode, Daniel and James explain the traffic light system - a tool to help track the quality of client leads.From the team at The Lead Engine

Alex, Tom and Tessa are back, this time to chat all about lead quality. Warning: Analogies used from the get go, possible craving of chocolate may occur. Talking points:- What does lead quality mean?- What have we seen that can affect lead quality?- How do you increase lead quality?- How do people calculate success?- Finding the right ‘5%'Brought to you by the team at The Lead Engine who specialise in generating leads for financial advisers and brokers.

Was genau haben Brezeln mit Verkaufen zu tun? Was bedeutet Lead-Quality? Und warum ist Verkaufen für uns eigentlich ein richtiges Handwerk? ... obwohl es dafür keine klassische Ausbildung gibt. Mit gelungenen Vergleichen bringen wir dir heute das Verkäufer-Handwerk näher und verraten dir, was du unbedingt in deinem Werkzeugkasten haben musst, um bei deinem Kunden die richtigen Stellschrauben drehen zu können. Listen and learn! https://stefan-gebhardt.com/ https://alexandermarx-verkaufstrainings.de/

Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts. On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality. ADDITIONAL RESOURCES 3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/ How to Improve Lead Quality for Healthcare Organizations - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

The 15 Minute Client podcast helps Coaches get high-paying clients without complex "guru" funnels. These episodes are taught by Luke Charlton - an expert who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever and many more. If you're earning under 6-figures and want to dramatically grow your coaching business, this podcast is for you. Finally, here are some more free resources to help you grow your business online: The 9 Email Offers that Get Clients Free: https://9emailoffers.com The 15 Minute Client Workshop: (Reveals Luke's complete daily email client attraction system for free) https://The15MinuteClientWorkshop.com Luke's Main Website: (Includes 144 pages of free content) https://LukeCharlton.com The Hermit Hole: (A private community with more free trainings from Luke) https://TheHermitHole.com Luke Charlton

Let's face it without leads coming into your business, you won't last very long. But how do you get good quality leads that convert into actual sales? Join your host Tracy Wilson Special guest #JohnWeberg on today's episode of the UNLOCKED show to find out not only how to get leads, but how to get great quality ones that convert into sales with closing rates as high as 87%!Jon is an American entrepreneur, top 1% consultant, & business master. By the age of 24, he is a 2X self-published author & has worked with clients in 18 industries. He is widely considered a business growth, personal development, and financial expert. He spends his time to help businesses scale profitably without outside capital.

Generating thousands of leads with Google Ads doesn't mean diddly if Google sends you all low-quality leads. And yet, that's a problem many real estate investors face, especially with Google's new algorithmic bidding function.  Algorithmic bidding is an easier and, in theory, more effective way to run your Google Ads campaigns. But by default, Google prefers sending you a higher volume of low-quality leads rather than a lower volume of high-quality leads.  But don't worry — even though Google secretly wants to steal your money by sending you low-quality leads, there is an easy way to prevent this.  In this episode, you'll discover a few tweaks you can make in your Google Ads campaigns today to instantly boost your lead quality.  Listen now.  Show highlights include:  The new, easier, and more effective way of letting Google's algorithms run your ads for you (3:29)  The sneaky “Form Snippet” secret which forces Google to send you higher quality leads (10:22)  How to set different values for your leads in Google so you land better leads (and why almost no investors know this trick) (16:30)  Why Google secretly wants you send you lower quality leads (and how to prevent Google from stealing your investment) (19:44)  If you want to connect with Sief and see how his software can grow your short-term rental portfolio, visit his website here: https://techvestor.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Sarah talks with Ron Vatalaro, Director of Digital Marketing & Advertising at Go Design Plus. Ron covers the importance of communication in the digital marketing world and keeping up to date with the latest technology. He also shares tips on how a healthy work/life balance will help your team achieve its objectives.

This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how demographics influence lead quality in PPC campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about how your landing page influences lead quality in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

In this episode, Jeff discusses a few strategies to increase your lead quality, and therefore, increase your new patient conversions. Want more information like this? Check out our free Facebook Community at the link below! https://urlgeni.us/facebook/scaleyourchiroclinic

Accompanying blogpost: Avoiding growth at all costs: Why we optimize lead quality before focusing on volume and cost---When B2B SaaS companies take investment – particularly VC – it's hard for them to resist spending incremental amounts on PPC without a thought to the quality of the leads that they're winning.In fact, most B2B SaaS companies focus scaling paid media completely backwards and the result is bad leads, high spend and almost nothing to show for it. The approach that we take with our client's paid media is to focus on scaling quality before scaling volume and then optimizing the cost.In this article, we look at: Common mistakes companies make when scaling campaigns Why lead quality is more important than quantity Our process for optimizing your campaigns By the end, you'll know how to create a simple, effective plan for optimizing your leads and getting the best results from your PPC campaigns.===SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. If you enjoyed this episode, you can do the following things right away:  Claim your Free SaaS Scale Session. If you'd like to work with us to turn your website into your best demo and trial acquisition platform, claim your FREE SaaS Scale Session. One of our growth experts will understand your current demand generation situation, and then suggest practical digital marketing strategies to double your demo and trial traffic and conversion fast. If you'd like to learn the exact demand strategies we use for free, go to our blog or visit our resources section, where you can download guides, calculators, and templates we use for our most successful clients. If you'd like to work with other experts on our team or learn why we have off the charts team member satisfaction score, then see our Careers page. If you know another marketer who'd enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers.   The 3 simple techniques they share can be used by any type of entrepreneur.   KEY TAKEAWAYS   Keep collecting leads. Your pipeline or funnel needs to always be full. You never know what is going to happen, how things may change. So having leads on tap is invaluable. Your leads must be of good quality. In the podcast, they explain, the difference between a good lead and a worthless one. Understand your niche and what is important to the people you serve. Be laser-focused with your advertising. The scattergun approach is a waste of time and money. Organic marketing is not free, it costs time, and it is harder to target the right demographic. Use lookalike audiences to better understand what works. Regularly, audit and update your database. Asking for a phone number is a good way to find out who is genuinely interested in what you have to offer. Be prepared to spend money on testing and proper research to understand your consumers and where they hang out.   BEST MOMENTS ‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´ ‘Nail your niche.' ‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.'   EPISODE RESOURCES Free Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk   VALUABLE RESOURCES Stay Hungry podcast series Stay Hungry Bestselling Book   If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.    After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS   Joel Stone Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.   Andy Rao Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.   CONTACT THE HOSTS Website - https://www.codebreak.co.uk/ LinkedIn - https://www.linkedin.com/company/codebreak   Podcast Description Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.   So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.    After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ See omnystudio.com/listener for privacy information.

Start with organic content on your LinkedIn Company Page. Build the ideal target audiences for LinkedIn lead gen ads. Amplify successful organic posts to saved audiences with boost. Drive converting traffic with the website conversions objective. Collect leads on LinkedIn wiht the lead generation objective. Get inspiration from 8 examples of LinkedIn ads.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://hubs.ly/Q0139TgJ0Website:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/

Having trouble getting quality leads to book calls with you and actually show up? Tired of feeling dejected when potential clients book calls and then don't show up? I have 10 ways to tangibly improve your show up rate, thereby increasing conversions and sales.   Time Stamps:   (0:15) 10 Ways to Improve Show Up Rate (0:50) Preface to the Episode (3:02) Turnaround Time (5:07) Your Availability (9:25) Calls to Availability Ratio (10:20) Time Zones (13:30) Lead Quality (16:25) Night Before Texts (17:50) Promising a Resource (20:16) Share If You Enjoyed  ----------- Follow Me on Instagram - https://www.instagram.com/the_fitceo/  ----------- If you are feeling stuck and you're ready to take the next step, check out Next Level Coaching Academy - https://www.thenextlevelcoachingacademy.com

What is holding your agency back from closing more clients? Why is your sales conversion rate low? Why do you seem to only get prospects that 'aren't the right fit'? If you think the answer to these questions is down to 'poor lead quality', you need to watch this video.The idea of poor lead quality is often a scapegoat for a poor sales process. It's easier to blame the prospect and the 'fit' than yourself if a call doesn't close, and this 'easy way out' is preventing 90% of Agency Owners from growing and actually making tangible financial progress.Responsibility is the cornerstone to progress, but you already knew that. So why is it if a call doesn't close, you have a tendency to project the reasoning onto the prospect and their situation, as opposed to your ability to actually close and handle their objections?Understand: Objections do NOT equal a bad fit. They merely demonstrate a lack of trust (which you are fully responsible for building). Understand: If a prospect is hard to close, it does NOT mean they are a bad fit, it may just mean you need to sharpen your sales skills.This video might 'hit hard' but it's a message everyone who isn't closing deals at the rate they'd like needs to hear.

How to find leads? How to get traffic?If I had $1 every time I heard these questions…Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It's wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.Because I do!But first, I'd like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don't think you just want to get leads. But leads that will convert into customers? That's a real thing! So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I've also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.There are also a bunch of helpful tips within this overall framework, so let's dive right in!Key Takeaways:I don't need to make money by coaching (00:00)How to get traffic? (03:16)Defining marketing terms - market, leads, lead gen… (06:50)Three-step traffic framework - Step #1 The Who (14:50)Segmenting target market (20:22)Four types of market segmentation (27:47)Three-step traffic framework - Step #2 Where are they? (35:26)Performance market makers (44:39)Three-step traffic framework - Step #3 Market positioning (48:53)Perceptual Map (53:26)Recap (59:46)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts.

In this episode, Jeff talks about some simple and effective strategies for to increase your lead quality through pre-framing, screening, and objection elimination. If you'd like more free content like this... Head over to our free Facebook Group for chiropractors scaling to 6 and 7+ figures.

Shayne Hillier has helped thousands of Real Estate Agents and Mortgage Brokers fill their pipelines with qualified leads enabling them to get off the 'feast or famine' roller coaster of real estate. Spending well in excess of 10k per month on leads for clients, having personally coached over 600 Agents, owning one of the biggest Facebook groups helping Real Estate Agents with their marketing and conversion needs, and finally, his wife being a Realtor, Shayne's perspective on how to succeed in Real Estate is hard to match.Text the word 'ELITE' to +1 (954) 998 0288 to get your unique passcode invitation to www.eliteagentsecrets.com Elite Agent Secrets is where we share all the confidential tips & tricks that all the top producing agents from around the world have used to give themselves a competitive advantage. Check out our website www.eliteagentsecrets.com to learn these strategies 100% FREE. Topics Discussed: Benefits of text messages, other platforms; top 2 questions to ask leads; using scripts - getting engagement.

Not every potential client is going to be a vibrational match. The timing might not be right or the lead could be experiencing stressors outside of your control, keeping them from being ready to fully participate in your program. What can you do to make sure you're attracting the ideal client? In today's episode, Mariel provides five tips to help you improve the quality of your leads.  First, not only do you need to check in with your potential clients, but also with yourself to make sure both parties are ready, mentally and emotionally to take on the program. It's up to you to make sure your funnel and application form have the right questions to help you decide whether someone is going to be a good match or not. This is why it is incredibly important to use as much precision and clarity with your language as possible. Start qualifying from the beginning of the sales call, as to not waste either of your time. Look out for key traits like are they committed to getting out of their comfort zones, willing to have a beginner's mind and be coachable, and lastly, are they resilient enough to bounce back from any setbacks along the way. But most importantly, focus on the person and their probability for success in your program. Do they have a high chance of benefiting from the course or are they just going to waste money and time? “The clarity and specificity of the qualification is going to work on the energetic plane to improve the overall quality of leads” - Mariel Diaz   In This Episode: Your leads are human beings NOT just metrics Why precision and clarity of language is so important Check your funnel, are you using language that is indirectly drawing in the wrong fit Qualifying based on whether or not they have great chances of succeeding in your program, not just if they can afford it.    Connect with Mariel: Book a call: https://marieldiaz.com/connect (https://marieldiaz.com/connect)

Can't close a call? Well, that's probably because all leads are not created equal. Or… are they? Lead quality is everything for a sales rep. It's how you tell who buys and who doesn't. But, whether you simply lack the skill to close a lead, or there is such a thing as unqualified leads, the mystery remains unsolved. This week, join in on the great “lead quality” debate as we exchange ideas on what qualified and unqualified leads are! We try to convince each other on why it's important to differentiate them or if there even are unqualified leads in the first place. We also try to discuss lead quality from a manager and sales rep's standpoint. Listen to one of the unique and suspenseful episodes in the Coffee is for Closers podcast now! What We Talked About In This Episode: What is a “qualified prospect”? [01:47] The first distinguishing feature of a qualified prospect[02:44] All we can do is put people in the best position to achieve their outcome [05:36] Are all leads qualified? [07:45] The necessity of qualifying and disqualifying leads [10:26] Why every lead who can benefit is qualified [15:07] Determining lead quality as a manager and as a sales rep [18:08] How to determine unqualified leads [22:10] Pitching “unqualified” leads [25:23] About Our Hosts: Matt and James are from Sales Sniper, a sales consulting agency dedicated to helping companies increase close rates, build sales systems, and conduct sales training. They generate millions in sales for their clients every month and easily gets the top done for your sales agency. Resources: Sales Sniper Website Closing Code (Sales Coaching Training) Visit our FREE RESOURCES page and find just what you need to boost your sales game! Connect with Matt and James: YouTube Facebook Instagram Email LinkedIn If you liked this episode, don't forget to subscribe, tune in, and share this podcast! Thanks for tuning in! See omnystudio.com/listener for privacy information.

It can be so frustrating to run new patient ads that bring in people who are not qualified (able to afford care). In this video, I'll give you some tips on how to better target your Facebook ads so as to attract the most qualified new patients.

With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO

Two Surprising Split Test Results + How to Improve Lead Quality On Facebook + Record Month Reflections - a little mini megasode to get you into Q4 at the top of your game. www.sellservesucceed.com

3 Ways To Improve Your Ad Targeting Think your audience is a bit off, it might be... I walk you through a simple 3-step process that helps me target ONLY ideal prospects for my agency clients.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business.More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret?In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better.Let yourself in on the secret by tuning in to this episode now.We’ll be talking about:The principles of commitment and scarcity [02:34]Why referrals work [04:30]The disadvantage of high commitment, low scarcity channels [07:38]What makes the trust and estate planning practice issues unique [09:30]The pros and cons of going early into the customer journey [11:10]The biggest firms deal with lower quality leads than smaller firms [13:51]Don’t wish it was easier; wish you were better [16:37]The funnel-hacking death spiral [18:34]Stop looking for high-quality leads [24:00]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Jessica Stafford, who is vice president and general manager of Autotrader and Kelley Blue Book, returns to the podcast to discuss a whitepaper detailing "Lead Quality and Why it Matters More Now than Ever." In addition to lead quality, Stafford also discusses dealership employee efficiency, Autotrader's Dealer Home Services program and more.

Struggling with your lead quality? Listen in as Alex breaks down some strategies to get the right people on the phone or through your door.   Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

How did you find Alex's interview yesterday? Was really interesting to see what it is like working out of a Big Bix Gym and Alex really did go into details on how get started, thrive and also transition out of a Big Box Gym Therefore is you are in the situation, then you will 100% want to check out this interview

In today's podcast, you'll hear Kingston Lane President, Steve Olson talk about one of his favorite subjects: lead generation. If you are fearing change, or hesitant about the new market updates, this is for you. You'll learn: Why it's not worth your time to call 80 leads if 20 are worth talking to. How the true job of automation is to allow you to talk to leads who are ready to buy now, or in the near future. How to transfer an emotion so the buyer is ready to work with you.

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject of driver lead quality vs. quantity, and discuss some common pitfalls trucking fleets make when they focus solely on a low CPL.

We've got 3 more great audience questions on today's show:  How do I improve my lead quality on Facebook? What's the best way to get a lead magnet up? Adam, what are you reading? Listening to? Books, podcasts, etc… If you're looking to improve your leads (plus get a rare look inside my brain), you've found the right place.

Every real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.

⭐️TOPIC: Your Perception of Lead Quality is Hurting Your Business  

In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales! Here are a few things we cover: - How your mindset affects your conversion rate - How "quick you respond" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you're communicating makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!

In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales! Here are a few things we cover: - How your mindset affects your conversion rate - How "quick you respond" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you're communicating makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!

In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales! Here are a few things we cover: - How your mindset affects your conversion rate - How "quick you respond" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you're communicating makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!

In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales! Here are a few things we cover: - How your mindset affects your conversion rate - How "quick you respond" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you're communicating makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!

In today's episode, Founder and CEO Erik Olson goes into depth about the importance of validating your leads. He explains how much time can be waisted if you are not validating your leads properly, and how you can ensure to get the answers you need...QUICK! Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: https://www.linkedin.com/in/iamerikjolson * Twitter: https://twitter.com/iamerikjolson * Instagram: https://instagram.com/iamerikjolson * Facebook: https://facebook.com/iamerikjolson * Medium: https://medium.com/@iamerikjolson * Quora: https://www.quora.com/profile/Erik-J-Olson Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: https://www.linkedin.com/in/kevindaisey/ * Instagram: https://www.instagram.com/kevindaisey/ * Facebook: https://www.facebook.com/kevin.daisey * Quora: https://www.quora.com/profile/Kevin-Daisey

Lead Quality with Justin Brock by Eric Fierro

Hey everyone! On today's episode of Ignite I am excited to announce we have one of the top healthcare marketers in the country on the line with us. Anaye Milligan of Houston Methodist has been hard at work changing how we look at lead quantity vs lead quality and he shares his insights with us on Ignite!

Click and Listen to Joe  Our guest is Joe Chernov. He's the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deeper coverage by the media."  Scorecard - even though we're not supposed to keep score:  16 articles after spending 2 years developing a product and writing up the release. An infographic got 800 articles. Very eye-opening.   Why it Matters   Joe says, "Content marketing is what happens when a marketing department shifts its thinking from knowing that the company that signs their paychecks needs to shift to the customer signs the paycheck."   That shift in mindset turned collateral into an ebook, a self-serving whitepaper into a more valuable, lengthy piece of content.    Point: The opportunity to leverage the correct content through the active sales process:   Best content ideas come from your sales people. Conversations with sales will be the source of the best ideas.   Example: They publish a issue of their "blog" once a month that includes a recap of 4-5 articles on similar content. Each month has a new theme which helps to focus the articles on that topic.    He's talking about a sales team creating an editorial calendar. You heard Matt right.   Point: Personas as a driving force for effective content.   Personas help reduce the size of your universe so that as a writer or content creator, your writing universe is smaller which helps guide the writing and allow it to be less daunting.  But, he cautions against being way too specific with a persona. "Susie Seller" is just a role in an organization. We don't need to know which college she attended or coffee brand she prefers, unless you are selling coffee.   People have a hard time comparing their content metrics to their business metrics.   The very best way to shine a light on the value of your content is to look at lead quality. Your lead or transactional content success could be measured by downloads, subscribers. These are higher value than typical leads.   You want to know did they close? Did they move deeper into the funnel than other sources? Lead Quality tops the list for this comparison and measurment.   Favorite KISS song and why: Deuce. Gene Simmons wrote it on a bus. It's about absolutely nothing. 

One of the most important steps to developing a mobile marketing campaign is to find quality leads. However, while every organization is likely to have different methods to find and categorize its leads, there are a few common misconceptions that could hamper your company's lead organization. https://viralsolutions.net/common-misconceptions-about-lead-quality-in-marketing/

  Our guest today is Joe Chernov. He's now the Chief Marketing Officer at @InsightSquared. He also lends a hand to startups and wildlife causes when he can. Diving right in, he says, "It's unbelievable what you can get done if you don't care if you get fired!" Talking about his experience at Eloqua, "If we were to publish something that is valuable, we could edge our way into deeper coverage by the media."  Scorecard - even though we're not supposed to keep score:  16 articles after spending 2 years developing a product and writing up the release. An infographic got 800 articles. Very eye-opening. Joe says, "Content marketing is what happens when a marketing department shifts its thinking from knowing that the company that signs their paychecks needs to shift to the customer signs the paycheck." That shift in mindset turned collateral into an ebook, a self-serving whitepaper into a more valuable, lengthy piece of content.     Point: The opportunity to leverage the correct content through the active sales process:   Best content ideas come from your sales people. Conversations with sales will be the source of the best ideas.  Example: They publish a issue of their "blog" once a month that includes a recap of 4-5 articles on similar content. Each month has a new theme which helps to focus the articles on that topic.    He's talking about a sales team creating an editorial calendar. You heard Matt right.   Point: Personas as a driving force for effective content.   Personas help reduce the size of your universe so that as a writer or content creator, your writing universe is smaller which helps guide the writing and allow it to be less daunting.  But, he cautions against being way too specific with a persona. "Susie Seller" is just a role in an organization. We don't need to know which college she attended or coffee brand she prefers, unless you are selling coffee.   People have a hard time comparing their content metrics to their business metrics.   The very best way to shine a light on the value of your content is to look at lead quality. Your lead or transactional content success could be measured by downloads, subscribers. These are higher value than typical leads.  You want to know did they close? Did they move deeper into the funnel than other sources? Lead Quality tops the list for this comparison and measurment.   Favorite KISS song and why: Deuce. Gene Simmons wrote it on a bus. It's about absolutely nothing.    -----------------------     Even though this is a replay, it's timely as it mentions the upcoming Dreamforce. Matt will be presenting 5 minute walk from Moscone. Take a break:     You Can't Buy a Beer With a Hashtag: How to Translate #ABM Into Execution, Pipeline & Closed Deals - Matt Heinz Champion your way through Dreamforce –visit the B2B Champions Club! Need to step away from all the noise at Dreamforce? Look no further. Come to the B2B Champions Club – just a 5 minute walk from Moscone Center. Hear industry leading speakers as well as relax, recharge and network. Sign up to reserve your spot! Stop by anytime throughout the week for: 20+ sessions by top B2B Sales and Marketing Leaders Networking alongside industry leading peers during breakfast, lunch, and happy hours Live streaming of Marc Benioff keynote Register for the #B2BChampionsClub today!

Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

https://baremetrics.com/blog/marketing-idea-scoring-system What if you could put a system in place that instantly scores and prioritizes any marketing idea you had? You could focus in on exactly the strategies that are most likely bring you a return on your effort while minimizing costs and increasing impact. #synergy amirite?!? Lucky for you, we’ve got a system for doing just that, and I’ll walk you through how to set it up and get going today! The implementation of this is in a Google Spreadsheet, which you’ll want to make a copy of to follow along. But, I’m getting ahead of myself! Looking for traction Earlier this year I read Gabriel Weinberg & Justin Mares’ Traction. It’s jam packed full of ideas for growing your business with a “3-step framework called Bullseye”. The framework really is great and got me thinking about all sorts of marketing channels and strategies I hadn’t considered before. The book mentions using a spreadsheet to put all of your ideas in, categorizing them and tracking a few variables to prove their viability as a strategy, so that got my wheels turning. I liked having a place to dump all the random marketing ideas. In a matter of minutes you can drum up dozens of ideas. But actually prioritizing what to go after first was much harder to come by. Given the size of our team (and that we don’t have a single person focused full-time on marketing) I wanted to be as efficient as possible with our time. To prioritize our marketing efforts, I created a scoring system that instantly priorities any marketing idea you’ve got. It tells you right away what you should be testing out next. This lets you knock out some low hanging fruit right out of the gate and help kickstart your marketing plans! Marketing Prioritization System You’ll want to make a copy of this Google Spreadsheet so you can follow along. At the basis of this is the Traction Bullseye framework, but we’ve added a full weighted scoring system on top of it to help prioritize what to go after first. I’ll walk you through the whole thing and then you can jump right in and start using it, or tweak to your heart’s content. Channel + Strategy The Channel column is for choosing one of the 19 channels mentioned in Traction. Targeting Blogs Public Relations Unconventional PR Search Engine Marketing Social & Display Ads Offline Ads Search Engine Optimization Content Marketing Email Marketing Viral Marketing Engineering as Marketing Business Development Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building It’s easy to write off some of these channels. “No way would a trade show ever work out for us!” But when you’re brainstorming ideas, it’s important to put it all out on the table. Mix in a scoring system for your ideas and magic! The Strategy column is where your actual idea goes. The Channel is just for categorizing them. Status You’ll likely be going through multiple ideas as the same time, so the Status column helps you keep track of where you’re at with a given idea. It’s options are Idea, Testing, Focusing, Abandoned. Testing After you’ve come up with a marketing idea, you need to test that strategy to see if it’s viable and cost effective. You’re basically starting with an educated guess on this. Not all ideas are testable or even repeatable in any sort of scalable manner, but if they are, there are a number of additional data points you’ll want to track. Customer Acquisition Costs (CAC) Response Rate Conversion Rate Customer Lifetime Value (LTV) These are numbers you can make educated guesses on from the start and then update as a test progresses. This can help you prioritize and purge ideas, especially when it comes to the economics of things. LICE: Lead Quality, Impact, Cost, Effort Now that we’ve established some baseline data points for you to collect and input as you’re creating ideas, lets look at the meat of this: scoring. Scoring here lets you quickly identify what you should try out next based on four factors. Lead Quality Impact Cost Effort LICE makes everything nice. :) We use these four factors to generate a score where the lower the number, the more accessible the marketing idea is. Let’s take a look at the four factors. Lead Quality Not all sources are created equal. Usually your highest quality leads will come from a source that sends you the lowest number of leads and the lowest quality leads will come from a source that just hammers you with traffic. Your AirBnB for Hamsters service may get lots of traffic from TechCrunch, but lets be honest…very few of those visitors will, you know, need that. But a writeup from Petco?!?! Those leads would be fantastic! Impact Impact will, many times, match up to your Lead Quality, but it’s geared more towards what the purpose of your marketing is. For instance, maybe brand awareness is a much larger focus to you as opposed to lead generation. In that case, a marketing idea could have a lower lead quality score but a high impact score. Cost Not all great ideas are expensive (in fact, many times your best ideas are actually dirt cheap). But the fact is, some ideas really can be pretty expensive (trade shows, advertising, sponsorships). If cost isn’t a big factor for your company, you can lower the weight of the “cost” in the final score (which I’ll talk about momentarily). Effort How much work will this idea take? Does the idea rest on convincing someone else to do something? Does the whole team need to get involved to pull off the idea? All of those things affect how much effort something takes. Multipliers Every company is in a different stage and what factors have an impact on you will vary. Maybe you’ve got all the time in the world but no money…that makes cost a huge multiplier. Maybe you’ve got limited time but lots of money, in that case effort would be a big multiplier. In the Settings for the system, you can set multipliers on all four variables to adjust importance. The Score Once you’ve set Lead Quality, Effort, Cost and Impact (and adjusted the various multipliers) what you get is weighted score that helps guide what marketing ideas you should try next! The lower the score, the more in line the idea is with the current stage of your company! Putting in to practice Using the Marketing System spreadsheet, you should be able to start scoring your marketing ideas instantly. It works right out of the proverbial box. I suggest jumping in and doing a brain dump of everything you can think of and then let the scoring system do its work. Don’t overthink the ratings you assign to a given idea, just go with your gut. This system obviously doesn’t actually do the marketing for you…it’s here to help you know what to go after next. If you don’t actually put it in to practice, you’ll be no better off!

Chris Rodde shares how he and his two co-founders took an idea and built it into a lead generation business focused on senior care/living that now generates millions in revenue.