Podcasts about lead quality

We're kicking off the calendar year in a familiar way on Real Estate Team OS - with Lauren Bowen sharing practical tips on lead sources and lead conversion for the third year in a row!A thoughtful and generous expert on this topic, Lauren now serves as SVP of Lead Generation and Conversion for LPT Realty. In the role, she consults with teams of all sizes. In this episode, she shares what she's learning and teaching!For 2026, Lauren delivers for you a simple process to improve lead conversion and ROI, the most common issues she sees in the databases of small, medium, and large sized teams, specific tech recommendations by team size, the what, who, why, and how of “living in the leads,” and other ways to drive big results with incremental improvements.Watch or listen for the Jon Cheplak-inspired mantra: tiny hinges swing big doors.Watch or listen for Lauren's insights into:The value of getting clear on your purposeHow she developed an expertise in lead sources and lead conversion, one small step at a timeA simple process to improve lead follow up (do this right now)Why and how she became SVP of Lead Generation and Conversion with LPT Realty after a decade with Robert Slack Real Estate The most common issue when she gets into a team leader's CRM and database and how to solve it (note: the ROI of PPC)Primary issues team leaders and ops leaders face by team sizeSpecific tech for retargeting, texting, database, and accountability by team sizeThe what, who, how, and why of “living in the leads”What's never changed about lead conversion in the decade she's been in the businessAt the end, learn about Magic basketball, frivolous chickens, and physical books.Mentioned in this episode:→ Ep 011 Lauren Bowen on 16 Lead Sources for 800 Agents https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leaders → Ep 051 Lauren Bowen on Lead Quality vs Lead Quantity https://www.realestateteamos.com/episode/real-estate-lead-source-quality-quantity-lauren-bowen-robert-slack → Techtember and Julia O'Buckley: https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX → FUBCON Sessions and Jon Cheplak: https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAmConnect with Lauren Bowen:→ Email: Lauren.Bowen at LPT dot com→ Call or text: (352) 843 3434Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

On this episode of Adversity Kings, host Tristan Dlabik sits down with Tyler Rose to break down their partnership in the life insurance business and what's driving their continued success. They dive into the critical role that high-quality leads play in the sales space, and why lead quality can make or break an agent's results. The conversation also highlights real testimonials from agents who left the captive model and found new levels of freedom and success in the brokerage space. Tying it all together, Tristan and Tyler emphasize how being a genuinely good human being — with integrity, honesty, and care for others — directly impacts long-term success in business and life.

Send us a textJeff Sykes from Solar Choice joins the podcast to unpack the latest in Australia's solar and electrification landscape, covering battery market trends, AI's growing role in the industry, installer quality and vetting, EV charging developments, and what to expect at upcoming energy events.This episode is proudly sponsored by Southwell Solar Training—delivering practical, standards-based CPD that installers actually find useful. Their online courses cover real-world issues like defects, labelling, battery installation, and system upgrades, helping solar professionals stay compliant while building confidence on the job.Just Another Solar Podcast is hosted by Luke Beattie, Karl Jensen, Nigel Morris and Jess MacPherson. It's a casual conversation that shouldn't be taken as business, financial or legal advice. 00:00 All Energy Recap02:00 Battery Boom & Gateway Gossip07:40 China's V2G World10:00 CEC Clarification11:20 Free Energy Hours Plan14:30 Solar + Battery Economics16:30 Guest Intro: Jeff Sykes18:15 Jeff's Origin Story24:30 AI in Solar Choice32:30 Solar Choice Installer Vetting35:00 EV Charging Podcast37:20 Everything Electric Show Preview43:40 Solar Quote Platforms45:00 Lead Quality & SEO53:10 Jeff's Life in Byron54:10 Tesla Rebates & Final Round56:10 Nigel's China Shoutout57:25 Wrap-Up with Jeff58:10 Sponsor Message

What if the leads coming through your ads weren't bad but just not ready yetWelcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow membership, increase revenue, and simplify their marketing systems without the overwhelm of complicated tactics.Episode HighlightsIn this episode, Blake Ruff, Sherman Merricks, and Tommy Allen discuss the difference between lead quality and lead readiness. They explain how a qualified lead is someone who shows genuine interest, even if they are not ready to buy right away. The conversation explores the importance of clear marketing messages, effective follow-up, and nurturing relationships over time. They also highlight how understanding client lifetime value and cost of acquisition can guide smarter marketing decisions for long-term growth.Episode OutlineA qualified lead is someone showing interest, not necessarily someone ready to purchase.Many leads are lost due to poor follow-up and a lack of nurturing.Marketing messaging should clearly reflect what the gym offers and who it serves.Cold traffic can still convert at 10 to 15 percent with consistent follow-up.Focus on the lifetime value of clients instead of short-term ROI.Combine automation with personal communication to build stronger trust.Sustainable growth comes from clarity, effort, and a long-term approach.Episode Chapters00:00 Intro00:05 Lead Quality vs. Lead Readiness in Gym Marketing03:51 Defining a Qualified Lead 08:07 The Role of Marketing Messaging11:43 The Importance of Follow-Up12:43 The Impact of Marketing Efforts on Revenue Growth17:44 The Role of Automation and Manual Intervention19:26 The Long-Term Value of Leads23:22 The Shift in Marketing StrategiesCall to ActionFollow Gym Marketing Made Simple for more conversations on how to attract better leads, strengthen client relationships, and grow consistently without losing focus on what matters most.Supporting Information

Stop wasting ad spend and start turning every click into a lease.In this episode of Riffing with Reid, Melissa Morris, Paid Media Manager at Digible, joins us to break down the only paid media strategy you need to win in 2025.Melissa shares hard-won lessons from managing campaigns with budgets as small as $1K and as large as six figures and reveals how to make AI, PMAX, and DemandGen work for you instead of draining your budget.What's your biggest challenge with paid media right now?Let us know in the comments below and subscribe to Riffing with Reid for more multifamily marketing insights!Learn More About Digible:⁠ https://digible.com?utm_source=dd_podcast&utm_medium=episode_description(00:00) Intro(01:45) Melissa's Journey(06:38) Lessons from Nonprofit Marketing & Why She Joined Digible  (09:14) Rethinking Paid Media(11:13) The Evolution of Google Ads(14:26) Balancing Privacy, Data Security & Lead Quality  (15:28) Building Full-Funnel Strategies (21:11) Smarter Keyword & Creative Strategies (26:18) Making Attribution Work(30:52) Regional Budgets & Scaling Data (32:26) PMAX & DemandGen Explained (39:03) Budget Allocation & Seasonality(43:10) Optimizing Campaigns(48:19) Front-Loading Budgets & Measuring Marginal ROI  (54:20) Why Human Strategy Still Matters in the Age of AI  (01:01:15) Uniting Paid Media, SEO & ILS

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I tackle one of the most common frustrations we hear from med spa owners: lead quality.If you've ever felt like your ad leads “aren't great,” this conversation will shift your perspective. We break down why lead quality isn't always the real problem, how to think about cost of acquisition and retention, and the trade-offs between patient volume and patient quality. Most importantly, you'll learn how to sift through the dirt to find the gold and how to decide when it's worth paying more for a better-quality patient.We cover…✅ Why lead quality complaints often miss the bigger picture✅ How to evaluate cost of acquisition vs. initial visit revenue vs. lifetime value✅ When it makes sense to optimize for volume (and why it often wins long term)✅ The trade-offs of chasing “higher quality” patients✅ Why discount-based strategies usually outperform prescreening✅ How in-office experience, upselling, and retention shape patient value✅ Real-world examples of promos that balance cost, quality, and retention✅ How reputation, reviews, and lead management directly impact outcomesIf you've ever questioned whether your ads are “working” or worried that your leads aren't the right fit, this episode will help you zoom out, focus on the numbers that matter, and build a framework for profitable growth in your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community  

In this special rewind edition of Lead Gen HQ, we're pulling powerful insights from three past guests whose expertise remains just as relevant today. Whether you're just starting out, looking to integrate AI into your agency, or trying to clean up your funnel — this episode has something for you.Jerome Hutchinson Jr., Founder of ICABA, shares the early days of building a purpose-driven organization and the realities of leading from the front.Talar Malakian, CMO of Phonexa, breaks down how marketing agencies can leverage AI tools to evolve and thrive.Simon Delaney, CEO of Databowl, dives into the art and science of lead segmentation, testing, and maintaining quality at scale.If you missed these episodes the first time, now's your chance to catch the highlights. Let's get you inspired and refocused.

Podcast Description In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with Gus Lopez of Lead Hunter Media to uncover the three biggest pitfalls martial arts school owners make with their marketing—and how AI can help solve them. From struggling with poor lead quality to failing at consistent follow-up, this conversation highlights the gaps that prevent schools from growing—and introduces practical, AI-driven solutions that school owners can implement right away. Whether you're stuck in “paralysis of analysis,” just coasting with mediocre results, or ready to dial in your marketing systems, this episode provides insights that will help you generate better leads, increase show-up rates, and maximize your enrollment process. Key Takeaways School owners fall into three categories: Level 1 – Do nothing (paralyzed by indecision). Level 2 – Do something, but without systems or tracking. Level 3 – Optimize everything with the right systems and support. Pitfall #1: Lead Quality. Many schools rely on Facebook lead forms that produce junk contacts. Using dedicated sales funnels that require people to manually enter their info increases commitment and filters out bad leads. Pitfall #2: Follow-Up. Most schools fail to follow up effectively. Leads often come in after hours, and without a system, they go cold. AI follow-up solves this by responding instantly, 24/7, with personalized answers and booking links. Pitfall #3: No-Shows. Even booked trials often fail to show. Having a small prepay system ($5–$20) dramatically increases show-up rates to 90%+. Bonus Pitfall: Sales Process. Even with great leads, some schools struggle to close. Without a structured, tested sales process, school owners miss opportunities and leave money on the table. Action Steps for School Owners Audit Your Current Leads. Check whether you're using forms that just “look” like they're generating leads—or whether they're actually converting into conversations. Implement AI Follow-Up. Use an AI system that responds immediately with real answers and booking prompts. This saves 10–20 hours a week and boosts show rates. Introduce Prepay Trials. Even a nominal prepay eliminates no-shows and ensures more committed prospects. Refine Your Sales Process. Don't stop at getting people in the door—make sure your process closes the deal. Invest in training, scripts, and systems. Track Your Numbers. Booking rate, show-up rate, and close rate are key metrics. If you're not tracking them, you can't improve them. Additional Resources Mentioned Lead Hunter Media – Gus Lopez's agency specializing in martial arts marketing with AI-powered systems. Visit Lead Hunter Media (or Google “Lead Hunter Media”). School Owner Talk Podcast Archive – Past episodes with Gus on summer marketing, retention, and AI systems. Books Referenced: Atomic Habits by James Clear and Grant Cardone Sales University were discussed as resources for building better systems and mindset.

In this unscripted and value-packed Q&A, I dive into real-world questions from entrepreneurs and business owners about marketing, lead generation, and business growth. You'll learn how to run profitable Meta ads as a car sales executive, the best low-capital business models to start today, and how to turn a beauty salon into a lead-generating machine. We also explore the power of AI tools like PromptTester and Bolt for creating apps, automating outreach, and optimizing your marketing workflows. Whether you're just starting out or looking to scale, there's something in here for you.

UNLOCKED - Lead Quality (from CaseFuel University)>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

David: Hi, and welcome back to today's episode, co-host Kevin Rosenquist and I discuss the lead quality matrix. Welcome back, Kevin. Kevin: Good to be here. Excited to chat about this, because I don't know what you're talking about. Kevin: So what is this lead quality matrix and why is it important? David: Well, a lot of times in my work with clients, we're talking about leads. "I need more leads" and "I got to get more leads," everybody's always talking about leads, which is very important. But as we're getting these leads in the door, sometimes it's a good idea to say, "okay, well who do I actually want to bring in?" Now, in our work with clients, we are very big on qualification. We want to make sure that the leads that we bring in are being qualified as quickly as possible. Because if they're not qualified, we don't really want to spend a whole lot of time interacting with them. So when we're bringing new leads through the door, obviously we're going to try to disqualify the not so great ones in the early stages. But also when we're putting stuff out into the market, whether it's a social media post or an email or we're meeting somebody for the first time at a networking function, whatever it is, we want to try to get an idea of the quality of the lead as early in the process as possible. When I talk about the lead quality matrix, if you just sort of imagine a graph. And going across the bottom is Willingness to Communicate. Are they willing to communicate? And so the farther you go to the right, the more willing they are to communicate with you and then going up and down is money to spend. Do they have money to spend? If they have a lot of money to spend, that goes up. If they don't, it's at the bottom. So if you think of that as being the matrix. You start off in the lower left hand corner, you've got people who have no money to spend who are not communicative. That's kind of easy, right? Kevin: Yeah. Those aren't ideal. David: Right. We know what we're doing with those people. We're going to jettison them as soon as humanly possible. In the upper right, we have those who are highly communicative and who have money to spend. So what do we call those people? Like ideal clients, I would say, right, high quality leads. This is the sweet spot. This is where I want to be. This is what I'm looking for, right? Kevin: Right. David: So that's kind of obvious. What's less obvious, and in some ways more interesting is the other corners, right? If you look at some of the other corners and you say, okay here are a bunch of people who are extremely communicative. They'll communicate all day, they'll talk to you till they're blue in the face, but they have no money to spend. Huge time wasters. Many people will go to networking functions and talk to people like this for hours on end, weeks at a time, because they never take the time to just do the simple math on it and say, okay, highly communicative, unable to spend. So that's an interesting group of people. Then we have the other extreme, which is people who have a lot of money to spend, but they're just not talking to you. So if they have a lot of money to spend, if it's a big client, big company, very self-important, but they won't return your phone calls, and they won't talk to you... You decide how long you want to deal with that sort of thing. Kevin: Yeah. David: And those are just the four most extreme points. But it really is obvious when you look at it like that. Kevin: And we've all chased the white whale or whatever that has all the money and you're wanting it so bad to get them as a client. Because you know it'll be lucrative. But I don't know. Those people tend to be very difficult to deal with too if you finally do land them. David: Well, yeah, particularly if they're not communicative. I mean, we could do another grid, that has good people, bad people, right? It's a similar kind of thing. Yeah.

Courtney Paschal is the Client Success Manager at Ellison Automotive Strategies and a seasoned automotive professional who began her career at Street Toyota in 2013. A passionate leader in both the automotive industry and her Amarillo community, Courtney is a Top 40 Under 40 honoree in Automotive News and actively serves with No Boundaries International. She's also a proud dog mom to Cash, Tipper, and Penny.Brad Paschal is the Market President at Dynatron Software and President of Brad Paschal Consulting. Starting his career in sales at Street Volkswagen, he worked his way up to e-Commerce Director before moving into consulting. Brad has spent the last 8+ years solving complex challenges across both variable ops/sales and fixed ops sides of the automotive business.In today's episode, they discuss the challenges and rewards of sharing both a home and career in auto retail, the importance of charity and giving back, and the unique dynamics of running dealership ops with a partner. Listeners get an inside look at vendor management best practices, the vital role of service and parts departments, and why gratitude and perspective matter for long-term success.-------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

https://hablytemedia.com/book-appointment/Medicare agents often struggle with low-quality leads that waste time and reduce conversions. Understanding lead quality factors and evaluation methods can dramatically improve your success rate and return on investment. Hablyte Media City: Regina Address: 2101 Heseltine Road Website: https://hablytemedia.com/

Smart studios don't just market, they engineer member behavior. In this episode of Behind Gym Doors (formerly the GSD Show), fitness business expert Mike Arce is joined by Dave and Kimberly from Blended Athletics, a high-performing gym in Nova Scotia, Canada. They break down the exact referral campaigns, email strategies, and retention formulas that drive over 90% conversion rates. This combination of strategies has maximized revenue per member  without relying on costly paid ads.  Blended Athletics uses psychology-driven marketing emails, seasonal campaign planning, and strategic VA support to generate high-quality leads at scale. Discover why their biannual “$30 for 30” referral program outperforms industry-standard advertising, and how layering direct mail, social media engagement, and high-ticket offers creates a complete marketing ecosystem. Whether you're opening your first studio or scaling to multiple locations, this episode delivers step-by-step frameworks built specifically for fitness studios looking to win long-term. Chapters (0:00) Introduction  (1:37) Business Overview (2:18) Marketing Strategies & Lead Sources (6:00) Member Referral Campaigns & Sales Conversion (10:00) Psychological Marketing Techniques in Emails (28:30) Direct Mail Campaign & Organic Lead Generation (33:00) Lead Quality, Sales Process & Virtual Assistant Role (38:00) Marketing Philosophy & Multi-Channel Approach Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 

In this episode, Stephen S. interviews Marc Ensign, a marketing expert with over two decades of experience, focusing on the real estate industry. They discuss the importance of integrated marketing strategies, common mistakes made by real estate investors, and how to effectively vet marketing agencies. Marc shares insights on lead quality, the balance between strategy and creative, and highlights key red flags to watch for when hiring marketing agencies.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Want to scale smarter, not just faster? In this episode of SaaS Fuel, Jeff Mains sits down with Eran Friendinger, co-founder and CTO of Volantis, to unpack how predictive analytics and AI-powered signal optimization are transforming marketing performance and customer acquisition.We explore:Why cost per lead is misleadingHow to identify high-quality users earlyUsing predictive signals for retention and LTVThe balance between culture and automationHow to build fast-moving, data-led teamsWhether you're a growth-stage SaaS founder or a data-curious marketer, this conversation will reshape how you think about scale, systems, and success in a fast-moving AI world.Key Takeaways00:00 - Why cost per qualified lead matters more than total cost01:17 - Welcome to SaaS Fuel: The treasure map in your data02:17 - Predictive marketing vs reactive metrics03:45 - Meet Eren Friendinger: AI, signal optimization, and smarter leads06:42 - From deep tech to startup growth: Eren's founder journey08:05 - Why traditional dashboards fall short12:13 - Segmenting by value, not just traits14:43 - Predicting lead quality on arrival15:27 - Using AI for churn prevention and LTV18:20 - Personalized targeting for different stages20:17 - Signal optimization: what it is and why it matters23:11 - Training ad networks with better feedback26:00 - Champion Leadership: Scale without the grind27:02 - Misleading metrics: cost per lead vs CAC29:25 - Who this works best for (hint: high-volume SaaS)31:02 - Rethinking attribution with predictive signals34:02 - Volantis startup challenges + AI roadmap decisions39:29 - Lessons from selling a startup in 12 months42:25 - Culture vs features: what matters more45:07 - Hiring adaptable, data-driven teams47:22 - First step for data-driven foundersTweetable Quotes“We're addicted to cost per lead, but the truth is, that metric lies. Focus on qualified leads if you actually care about growth.” – Eran Friendinger“AI isn't replacing marketers. It's making the best ones unstoppable.” – Jeff Mains“Stop asking ‘what happened' and start asking ‘what's about to happen.' That's the predictive mindset.” – Eran Friendinger“You don't need more dashboards. You need better signals.” – Jeff Mains“Give your ad network better feedback, and it will give you better leads. It's that simple.” – Eran FriendingerSaaS Leadership LessonsCost per lead is not the real metric – Focus on cost per qualified lead and lifetime value to optimize for scale, not vanity metrics.Predictive data > historical data – SaaS growth requires real-time insights and forecasting, not just post-mortem reports.AI + signal optimization = sharper targeting – Give better feedback to ad platforms and build feedback loops for stronger performance.Marketing and product should align on data – The best SaaS teams know what high-value users look like and build around them.Great culture is a multiplier – Adaptability, experimentation, and shared vision win even in high-tech environments.Start with one high-leverage data insight – You don't need a perfect model. Just one predictive insight can shift your whole strategy.Guest ResourcesEmail - eran@voyantis.aiWebsite - http://voyantis.ai/Linkedin -

Schedule A Marketing Blueprint CallRunning ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.Here's what you'll learn:✅ How to improve lead targeting on ad platforms✅ Why content matters just as much as your targeting✅ How to use friction to filter out low-intent leads✅ What types of offers attract the right clients✅ Why providing value upfront builds trust and authorityThis isn't about gimmicks, it's about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.Key Timestamps:(0:03) – Identifying the problem: low-quality leads and price shoppers(0:45) – Strategy #1: Targeting the right audience within ad platforms(1:21) – Strategy #2: Using content to speak directly to ideal customers(2:48) – Strategy #4: Rethinking your offer to attract serious buyers(4:16) – Strategy #5: Providing value upfront to build trust and authority(5:39) – Final advice on scaling, working with agencies, and optimizing before spending moreConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

In this conversation, John Harcar, Craig, and Drew discuss the nuances of lead generation in real estate, emphasizing that not all leads are created equal. Craig shares his journey from wholesaling to flipping properties, while Drew highlights his extensive marketing background. They delve into the challenges of lead generation, the importance of lead quality, and the trends they observe in the market. The duo explains how their unique approach to lead generation sets them apart from competitors, and they offer valuable advice for new investors looking to navigate the real estate landscape.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat     Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.Time Stamps:00:00 Introduction to Lead Generation Challenges02:48 The Flaws of Traditional Lead Generation05:48 Understanding When to Invest in Ads09:03 The Reality of Lead Quality and Conversion Rates12:03 Innovative Ad Strategies for Mortgage Brokers15:09 The Cost Structure of Lead Generation Services18:02 Simplifying Ad Management for Brokers20:58 Effective Follow-Up Strategies for Leads23:50 Maximizing Ad Spend for Results27:01 The Importance of Branding in Ads29:58 Key Takeaways for Mortgage ProfessionalsEpisode Resources:Connect With Alex on LinkedInCheck Out Lead Hackers FREE TrialWhen You're Ready:✅ Get Your Realtor Referral Score

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media's Marketing Expedition Podcast00:37 - 02:40 Joe's Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

From being one of the first four real estate agents of a new real estate company to serving as Chief Operating Officer of a +1,000-member organization, Lauren Bowen has experienced, learned, and achieved more than most in the industry over the past decade … all with boldness and kindness.We opened 2024 with Lauren as our first guest. Now we're opening 2025 with her return!Last year she shared the path from 1 to 16 different lead sources. This year she shares how they vet, distribute, and increase conversion on 24 different lead sources!Among the MANY helpful things she openly shares with you in this conversation: how they discovered that 56% of leads closed with the second Robert Slack agent they talked to - and what they did about it. We recorded this conversation in person at Unlock 2024 at The Cosmopolitan of Las Vegas.Listen to this episode with Lauren Bowen for insights into:- The obvious and non-obvious benefits of grace- The growth of Robert Slack from one office and four agents to more than 800 agents in multiple offices in five states- The agent count to start investing in agent onboarding and training- How they built their corporate staff of 20 people to support about 1,000 team members, including role and recruiting tips- What it takes to run the organization as a family- Why teams shouldn't get above 50 agents (35 is the recommended limit)- Lessons learned from managing 24 lead sources, including putting agents on two lead sources max (down from five or six)- Three things they did to double lead conversion on some of their sources- The three roles that fulfill her vision of “making agents' lives easier”- Specific ways they task their ISA team, including an automation to help ISAs “revive the leads”- Insights into tracking lead conversion by source, reviewing your lead sources monthly, balancing lead quality and quantity, and vetting new lead sources- A bittersweet change since her appearance on Episode 11 to open 2024At the end, Lauren talks baseball, building over buying, and being bouyant. She also shares tips for balancing your commitments to real estate conferences.16 Lead Sources for 800 Agents with Lauren Bowen | Ep 011- https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leadersLauren Bowen:- https://www.instagram.com/lauren_bowen_robertslackllc/- https://www.tiktok.com/@lbowen_robertslack- https://www.instagram.com/robertslackllc/- https://www.tiktok.com/@robertslackrealestate- https://robertslack.com- lauren (dot) bowen (at) robertslack (dot) comReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

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Episode Notes:Guest: Jarod Spiewak, Founder of CometfuelKey Topics Covered:Jarod's entrepreneurial journey from freelancing to launching Cometfuel.How Cometfuel helps SaaS and service-based businesses scale by tracking ad performance."Clicks to Cash": Turning clicks into revenue through precision ad strategies.Addressing sales vs. marketing misalignment by focusing on lead quality.The value of trying bold strategies and throwing money at bottlenecks to accelerate growth.Optimizing operations to maintain high efficiency as teams and clients grow.Connect with Jarod:Website: cometfuel.comEmail: jarod@cometfuel.comKey Questions(01:18) We got a glimpse into how you got to where you were today. Is there anything that you want to add to that journey?(04:09) What do you do? Do you do anything differently to know what your ROI is on the ad spend?(08:23) Let's say I was a client. Is there a certain type of ad on a certain platform that you would run for me, or would you run on different multiple platforms?(13:11) Who do you generally work with? Because you had mentioned accountants and stuff, but who do you generally work with? What's your niche?(13:40) How do you get in front of those businesses?(15:15) A lot of your ideal market, it would appear, would be on LinkedIn. Do you do much on there?(16:35) What are some of your big goals in the next year or two?(19:34) How would that affect your business?(22:36) You have this thing that you've trademarked Clicks to Cash. Do you want to talk about scaring competitors by 15-timesing the ROI?(26:28) What is the best advice that you have ever received?(29:04) Did you notice that, in essence, throwing the money at it, you've got money back?(30:35) Is there anything that we haven't touched on yet that you would like to?(33:37) Where can we go to find out more about you and what you do?Jarod Spiewakhttps://cometfuel.com/https://www.facebook.com/jarod.spiewak/https://www.linkedin.com/in/jarodspiewak/https://www.youtube.com/@JarodSpiewakhttps://twitter.com/JarodSpiewakVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.

Who are the winners, who are hitting some headwinds this past quarter? Joining us once again is John Campbell, Managing Director at Stephens, Inc., to discuss which of the major publicly traded industry companies are coming out on top and who's facing challenges in the market. Plus, how portals are navigating commission pressure and consolidation while shifting towards buyer representation before showings.   But that's not all - John drops a bombshell of a statistic with 50% of agents potentially leaving the business. James and Keith present a thought-provoking scenario that may change his perspective. This episode is packed with industry updates and more! Connect with John Campbell on LinkedIn.   Check out Stephens Inc on X - Facebook - LinkedIn. Or visit them online at stephens.com.   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

The 15-Minute Client Podcast helps Coaches get high-paying with paid advertising(and no complex "guru" funnels).   These episodes are taught by Luke Charlton - a 10-year veteran who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.   If you want to turn paid ads into high-paying clients so you can dramatically grow your coaching business, this podcast is for you.   Finally, here are some more free resources to help you grow your business online:   Luke's Main Website:   (Includes 144 pages of free content)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://LukeCharlton.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 15-Minute Client Workshop:   (Reveals Luke's complete daily email client attraction system for free)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://The15MinuteClientWorkshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 9 Facebook Ads that Have Landed 1,000+ Coaching Clients   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://scale.lukecharlton.com/9fbads/yes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

10+ Years In The Real Estate Industry, Started In Commercial Real Estate And Private Equity Before Moving To A Brand New City And Opening A Boutique Brokerage, On Track To Do $35-$40 Million In 2022, Husband, Father, Endurance Athlete. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

What is RevOps anyway and how is it different from SalesOps?  What do I as the CEO need to know about RevOps?In a recent episode of Sales Talk for CEOs, Eddie Reynolds, a seasoned expert in Revenue Operations (RevOps), shared crucial insights for CEOs looking to boost efficiency and enhance customer experiences. Eddie's expertise centers on aligning sales, marketing, and customer success teams to optimize overall revenue operations. Here are the simplified, actionable insights from Eddie, aimed at CEOs who are ready to leverage RevOps effectively in their organizations.Key Takeaways for CEOs:Defining Revenue Operations: Eddie describes RevOps as an evolution of sales and marketing operations. It aims to bridge the gaps between siloed departments to streamline the customer journey and improve revenue efficiency. "RevOps looks at the entire revenue engine, aiming to increase revenue efficiently and reduce costs," Eddie explains.Aligning Teams for Greater Efficiency: Misalignment between marketing and sales is a common barrier to growth. RevOps centralizes functions to ensure all departments work towards the same revenue goals, thus enhancing lead conversion and customer retention. Eddie highlights, "RevOps was developed to tackle the classic disconnects between marketing, sales, and customer success."Focusing on Customer Value: Shifting the focus from lead quantity to lead quality—those likely to convert and offer long-term value—is crucial. This strategy demands a deep understanding of customer profiles and targeted marketing. Eddie advises, "Targeting should revolve around the lifetime value of customers, aligning marketing, sales, and customer success."The Role of Technology in RevOps: Adopting the right tech stack is crucial for effective RevOps. Technology should enhance visibility across the sales funnel and support data-driven decision-making, helping track and optimize the customer journey. "While building a tech stack is vital, it's about more than just technology—it's about supporting the go-to-market strategy," Eddie notes.From Theory to Practice Here are a few ways to apply these RevOps strategies within your own organization.Action Steps for CEOs:Evaluate your RevOps strategy: Ensure it aligns with your company's revenue goals and includes all relevant departments.Train your team: Equip them with the knowledge to understand and implement RevOps principles effectively.Invest in technology: Choose tools that enhance data analysis and inter-departmental communication.Watch the full episode here to grasp the complete range of insights Eddie offers about enhancing your business operations through RevOps.Subscribe to Sales Talk for CEOs for expert insights tailored for top executives. Join us next week for more guidance aimed at driving your company's growth and operational excellence.Chapters01:08 Welcoming Eddie Reynolds - Introducing Eddie Reynolds, an expert in revenue operations, to discuss the transformation of sales operations.01:43 Defining Rev Ops - Eddie explains Rev Ops through common problems faced between marketing and sales alignment.03:16 Customer Experience Focus - Discourse on how Rev Ops plays a crucial role in enhancing customer experience and aligning sales, marketing, and customer success.04:23 Why Alignment Matters - Debating the need for congruence between sales and marketing to ensure valuable customer interaction and efficient operations.05:32 The Pitfall of MQLs - A critical view on how misguided marketing goals can lead to poor lead quality and affect sales performance.07:30 Challenging Traditional Metrics - Exploring the flaws in current lead generation and measurement tactics and their impact on the sales process.08:43 Aligning Marketing and Sales - Solution-focused discussion on setting the right goals to align marketing and sales efforts towards revenue generation.09:46 The Place of Rev Ops - Understanding where Rev Ops fits within an organization and the misconception around the Chief Revenue Officer's responsibilities.10:53 Rev Ops as a Revenue Generator - Eddie discusses the value of Rev Ops in devising go-to-market strategies and building sales infrastructures.12:08 The Role of Technology in Rev Ops - How technology impacts Rev Ops activities, from market strategy to analytics.14:13 Finding Qualified Opportunities - Strategies for marketing and sales to identify and pursue high-quality leads more effectively.16:22 Account Scoring and Prioritization - The significance of account scoring in direct outreach and how Rev Ops can help focus sales efforts.21:21 Optimizing Sales Calls - Tactics to ensure salespeople's time is spent on the most promising leads and opportunities.23:50 Starting Point for Improvement - Eddie advises companies lacking leads on initial steps to refine marketing and sales alignment through Rev Ops.About GuestEddie spent +20 years in Sales, Customer Success and Marketing, developing his passion for data-driven strategy and process. He was fascinated by the edge it could give an entire company. During his time at Salesforce, he covered high-growth VC-backed B2B SaaS companies, meeting hundreds of executive revenue leaders. They cared more about that strategic edge than how the software worked. His consulting partners, however, focused on the software, missing the broader GTM strategy. This resulted in many failed implementations and missed revenue targets. It inspired him to start a consulting firm merging system implementation with data-driven GTM strategy: Union Square Consulting.Social Links Connect with Eddie on LinkedIn:(26) Eddie Reynolds | LinkedInUnion Square Consulting LinkedIn:(26) Union Square Consulting: Overview | LinkedInWebsite:Home - Union Square ConsultingConnect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs

In this episode, Jason Wojo discusses his journey in entrepreneurship, transitioning from CEO to focusing on events and private clients. He emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. Jason also shares insights on sales strategies, lead quality, and the value of building a strong network in business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jason Wojo (CEO, Wojo Media)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.  https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers  Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

The 15-Minute Client Podcast helps Coaches get high-paying with paid advertising(and no complex "guru" funnels).   These episodes are taught by Luke Charlton - a 10-year veteran who's spent over 16 million dollars on ads, generated over 500,000 leads, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.   If you want to turn paid ads into high-paying clients so you can dramatically grow your coaching business, this podcast is for you.   Finally, here are some more free resources to help you grow your business online:   Luke's Main Website:   (Includes 144 pages of free content)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://LukeCharlton.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 15-Minute Client Workshop:   (Reveals Luke's complete daily email client attraction system for free)   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://The15MinuteClientWorkshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   The 9 Facebook Ads that Have Landed 1,000+ Coaching Clients   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://scale.lukecharlton.com/9fbads/yes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you're measuring everything, you're measuring nothing. It's so important for you to pick a handful of key performance indicators (KPIs) for your team to focus on — or they won't end up moving the needle on anything. But how do you pick KPIs that matter, so you can motivate and incentivize your team to drive customer value (and ultimately, growth)? Instead of transactional measures of success, focus on customer-focused KPIs that let you measure moments of value. You need to know which parts of your product drive customer value and measure your ability to move them from one milestone to the next. In this episode of the Forget the Funnel Podcast — the first of two episodes on customer-led KPIs — Claire and Georgiana define customer-led KPIs and share why metrics that focus on helping customers solve problems are more actionable and motivating for your team.Discussed:The definition of KPIs and why each team needs them.Why focusing on transactional measures is a problem — and why measuring experiential moments in the customer relationship is the way to go.The prerequisites for setting customer-led KPIs and the importance of knowing which parts of your product drive value for the customer.Key Moments:2:30 - Georgiana defines KPIs and shares why they're a critical metric. She explains that when you measure everything, you're measuring nothing, so your team needs to focus on a few KPIs. 3:47 - Claire and Georgiana differentiate transactional measures of success — like trial-to-paid conversions or entering a credit card — from customer-focused KPIs, which measure experiential moments in the customer relationship. 6:40 - Georgiana explains why transactional measures of success can be problematic KPIs (even though lagging indicators like MRR and churn do matter).10:37 - Claire shares why it's a mistake to measure your growth team by lead numbers rather than focusing on lead quality or the value they can get down the line. Gia also speaks to success indicators that can be misleading, like daily, weekly, and monthly users, and breaks down MQLs, SQLs, and PQLs.16:10 - Claire asks Georgiana to share about the prerequisites for defining customer-led KPIs that tie your team's success to customer value.19:29 - Georgiana talks about how common it is for product teams to get so excited about their offering that they throw the kitchen sink at new customers because they're not sure about what parts of their product they should introduce to customers in which order.21:30 - The pair ends the episode by talking about converting customers in a low-touch way: You need to know the parts of the product that drive value and measure your ability to help customers get from one milestone to the next. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Follow Claire on LinkedIn: https://www.linkedin.com/in/clairesuellentrop/Check out Forget the Funnel's website: https://forgetthefunnel.com/Get the free Forget the Funnel workbook to help you implement Customer-Led Growth: https://forgetthefunnel.com/workbook

Are you struggling to get quality leads on the phone?If so, you're not alone.Many health professionals and coaches face similar hurdles when it comes to attracting and converting the right clients.In today's episode, I've got some insights and solutions that can make a significant difference.In a recent deep dive session, I had the pleasure of speaking with Rena, a registered dietitian, who has been facing challenges when it comes to getting the right people on the phone.In this episode, I explore her business model and identify three key opportunities to enhance her lead quality and prospects.Tune in to steal the actionable insights shared and learn how to level up your lead generation game, attract high-quality prospects, and ultimately scale your online coaching business.YuriIf you're ready to take the next step in growing your health business, go to ➡️ https://podcast.healthpreneurgroup.com/show for our free training that has helped our clients grow.For more insights, tips and strategies follow us on Instagram ➡️ https://www.instagram.com/healthpreneur/

Jon Weberg is a renowned American entrepreneur with a rich background in digital marketing, having run three successful businesses and spoken to global audiences. Weberg's perspective on the key strategies for digital marketing success is shaped by his experiences and is centered around the idea of a gradual journey, akin to reading a book or watching a movie. He advocates for a blend of storytelling, valuable content, and lessons throughout the process, emphasizing the importance of audience engagement and continuous learning. His approach is heavily influenced by his early experiences, including his father's influence and his own early failures, which taught him the importance of persistence and seizing opportunities. Join Kim Thompson-Pinder and Jon Weberg on this episode of the Author to Authority podcast to delve deeper into his unique insights and strategies for digital marketing success.

If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

Based on feedback from our Trends Report, law firms don't necessarily need MORE leads, they need BETTER leads. In today's episode, we share a few tips on how to make that happen.

In this insightful episode, Elzie poses a crucial two-part question to Stacey Brown Randall on maximizing referral data. Stacey emphasizes the paramount importance of identifying one's referral sources, marking it as a fundamental step for every individual working with her. By meticulously tracking this information, patterns begin to emerge, empowering businesses to make more informed decisions. This includes enhancing closing ratios and directing attention towards high-quality leads.Moreover, the data serves as a cornerstone for crafting comprehensive yearly plans, ultimately nurturing and prioritizing referral sources. Don't miss out on this valuable advice that can revolutionize your business strategy. Tune in now!Episode Highlight:02:00 - The number one thing that every single person who works with me, who decides, "Yes, I want to take control of my referrals. I want to get more referrals. I want to build a referable business," the number one thing they all have to do–it's why it's also available for free, like I talk about on my podcast, it's in my book, it's on my website in our resources link–is identifying your referral sources. And most people don't come to me with that tracker I just talked about for the last five years. Most people come to me and they're like, "Oh, I don't know, some people refer me. It's great. I wish I could have more of them." And so I then have them recreate that data from the last three to four years. You could just avoid that headache if you started tracking.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Today on The Win Rate Podcast, Andy welcomes James Isilay, CEO at Cognism, Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital,  and Kyle Williams, Founder at Brickstack. The roundtable discussion today visits the importance of lead quality in sales, the challenges of tracking and incentivizing the right behaviors, the need for effective multithreading in deals, selling effectively in both the up and down times, the shift in sales strategy towards being sales-centric, the proliferation of sales technologies, and much more. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Have you got leads but fall short on conversions? Maximize your advertising ROI with actionable insights from ValherMedia's Charley Valher.

Show Resources Here were the resources we covered in the episode:  Blog Post On Improving Lead Quality on LinkedIn Ads Virality on LinkedIn Demographics Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript For the full show transcript, see the show notes page here: Episode 109

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes. Chapters:00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System00:04:10 Delving into the World of Star Wars Fandom00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing00:11:09 Boosting Campaign Performance with Retargeting Ads00:15:48 The Evolution of Lead Forms: A New Era in Marketing00:17:37 Embracing Innovation: The Power of New Marketing Tools00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead00:26:56 Testing and Implementing for Optimal Ad Conversion00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets00:33:24 The Crucial Role of Efficiency in Small Business Sales00:36:23 The Power of Responsiveness in Sales Success00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO00:41:16 Navigating Seasonal Business Operations with AI ToolsLINKS AND RESOURCES:How to create a lead ad using Meta Ads ManagerPintrest AdsEpisode 504: How Lauren Petrullo Got 3,000+ Pinterest Clicks To PerpetualTraffic.Com In 30 DaysEpisode 479: How To Use Open AI To Convert Leads To Customers With Shaun ClarkZapierGrammarlyOpen AIHighLevelTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us

How can you identify a high-net-worth individual? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome Branden Cobb, MBA. Branden discusses the importance of understanding customer acquisition cost, how to use testimonials to build trust, and exploring companies like Apple Cart that can help get ads in front of wealthy audiences.         Join Angel and her esteemed guest dives into the importance of having a consistent nurturing process when comparing leads from different sources.             Tune in now as Branden shares all about targeting high-net-worth individuals!   [00:01 - 01:09] How To Generate Leads And Build Trust Angel welcomes back, Branden Cobb! To target a high-net-worth individual, one must be introduced by someone already in the circle There are companies that specialize in targeting people like the President of the United States or a CEO of a certain company [01:10 - 03:46] Customer Acquisition And Reinvesting Profits For Growth Building trust with high-net-worth individuals Testimonials can be used to attract other high-net-worth individuals Focus on customer acquisition costs rather than per lead/click costs Reinvest profits to grow the lead generation program Aim to get leads that close at or below the profitability level [03:47 - 07:56] Analyzing Lead Quality And Conversion Rates To Maximize Investment Returns The quality of the lead is more important than the conversion rate Nurturing process needs to be consistent to compare lead sources and quality Higher-priced investors may cost more but may be more loyal and have a longer investment life Providing an extra level of service to high-net-worth investors may be beneficial for customer loyalty [07:57 - 14:50] Closing Segment Branden shares how to target how net-worth individuals and improve customer loyalty! Tune in to this episode to learn more about Branden! Tweetable Quotes: “It is important that the nurturing process, whether it's human-based, whether it's automation based needs to be consistent in order to compare the lead sources and the lead quality.”  – Branden Cobb   “If you have a high-net-worth investor, you may want to provide an extra level of service to make sure they're happy and retain them.” – Branden Cobb   You can connect with Branden Cobb through his: LinkedIn: Branden Cobb   Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing. Head over to our Facebook Page, Youtube Channel, or website https://www.theacademypresents.com/jointhesummit36848306. Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/. To learn more about me, visit my LinkedIn profile, and connect with me.

If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case?In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned!Here's a closer look at what I discuss in this episode: Unlock the power of clear ad messaging in attracting focused traffic.Understand the critical role a vast lead pool plays in maximizing sales outcomes.Embrace a polarizing ad messaging approach to capture the attention of your desired customer base.Master the art of fine-tuning your offer to meet your ideal clients' unique demands.Differentiate your offer through innovative content and structure to magnetize premium leads.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

Brianna Deboever discusses how marketing can be a great blending of worlds when it comes to being creatively and analytically minded. She and Danny chat about how important it is to track, understand, organize, and share lead quality rather than just quantity when optimizing paid campaigns. Finally, they review how CRMs and UTMs come in very handy to do just those things to bring about a successful, high-quality lead-generating campaign. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode HighlightsLead quality is a key element often overlooked by agencies. Customer Relationship Management is a platform or program that stores and organizes data relating to leads to better inform the marketing team to optimize the campaigns and conversion process. UTMs are specific parameters appended to a URL when a user visits your website that denotes the source, medium, campaigns, and more that brought them to your website. It's essential to track the quality of a lead to ensure you're not optimizing on flawed data. This means connecting UTMs to one's CRM so you can track the sources and more, bringing in truly viable and high-quality leads. One must also ensure they track all types of conversions, including phone calls. CRMs can be incredibly helpful for marketing a business, but utilizing them must be a priority. Optidge recommends assigning one or two team members the goal and focus of updating, grading, and disseminating the information in the CRM. This is imperative to ensure up-to-date, useful data is used to optimize PPC campaigns and marketing efforts.Guest + Episode LinksBrianna DeboeverLinkedInInstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.