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Muay Thai is more than fighting. It's history. Culture. Business. Politics. Opportunity. In this 3-hour deep dive, I break down everything you need to understand about Muay Thai whether you're a fighter, coach, gym owner, or someone who simply wants to understand how the sport really works. From the origins of Muay Thai in Thailand… To how scoring actually works in stadium fights… To contracts, sponsorships, talent scouting, and building a career in the sport. 0:00 Intro 1:24 The History Of Muay Thai 30:38 Training In Thailand 56:08 Fight Preparation 1:07:54 Styles Of Muay Thai 1:28:37 Scoring And Judging Muay Thai 1:48:25 Fight Locations 2:04:24 Signs Of Damage 2:13:20 Tipping 2:31:06 Building A Career In Muay Thai 2:39:35 Talent Scouting 2:49:27 Contracts 3:02:44 The Business Of Seminars 3:16:05 How To Sell Tickets 3:22:27 Social Media For Muay Thai 3:32:15 Sponsorship 3:38:28 Gym Business 3:43:16 Conclusion
#310 In this episode, Thom Plummer shares insights on how gym owners can build lasting businesses by focusing on purpose, continuous learning, and strategic planning. Discover how to avoid common pitfalls, develop emotional connections, and reinvent your approach every few years for lasting success and fulfillment. Main Topics Covered: The importance of starting with a clear life and business purpose Mastering core skills: sales, marketing, and finance Developing emotional ties through storytelling and communication The significance of strategic exit planning and long-term vision Reinventing your business approach every 3-5 years Trends shaping the future of gyms, including aging populations and AI impacts Personal character traits that foster ongoing growth and leadership Timestamps: 00:00 - Introduction and guest credibility 02:29 - Beginnings in the gym industry in 1977 04:13 - Lessons learned from past entrepreneurial ventures 07:15 - Mastering business fundamentals for gym owners 09:14 - Horizontal vs. vertical management in gyms 11:19 - The importance of daily sales and marketing discipline 13:21 - Planning your business with an end goal in mind 17:30 - The significance of understanding your exit strategy 20:39 - Trends: aging populations and classic gym models return 23:10 - The dangers of chasing other people's dreams 25:22 - The power of storytelling and emotional connection 27:05 - Developing communication skills for business growth 29:24 - The impact of reading and continual learning 32:37 - AI, data, and future trends in the fitness industry 35:52 - Reinventing the business every 3-5 years 39:00 - Personal stories of transformation and leadership 43:41 - Building genuine client relationships and community 47:36 - The value of personal integrity and serving others 51:22 - Continual self-education and pulling the thread of knowledge 54:08 - Resources and strategies for improving writing skills 58:23 - The importance of storytelling and human touch in marketing 61:00 - Final reflections on purposeful living and legacy Resources & Links: The Experience Economy by Pine & Gilmore Stage Not Age by Christina Roulstone Anne Handley's Writing Courses Gotham Writers Workshop SNHU Writing Programs Connect with Thom Plummer: Perform Better Speaker Schools Additional Highlights: Emphasizing that true progress comes from intentional story-driven communication. The necessity of planning the business's end game to align daily actions. Reinvention as key to staying relevant amidst changing industry trends. The importance of character traits like coachability, humility, and service. This episode underscores that long-term success in the gym industry hinges on purpose, strategic management, continual learning, and authentic human connection. Implement these principles to elevate your business and life.
STRONG Life Podcast ep 552
Crunch Fitness went bankrupt in 2009 and today it's valued at over $1.5 billion. So what changed? In this video, I break down the real numbers behind the Crunch Fitness franchise model, including startup costs, royalties, membership data, cash operating profit, and what the FDD actually reveals about how much these gyms make. We'll look at sales by performance tier, rent costs, equipment financing, churn risk, and whether this is truly one of the most profitable gym business models in 2026. If you're thinking about buying a fitness franchise like Crunch or Planet Fitness, this breakdown will help you understand the real risk and real upside before you invest.---------------------------------------------------Considering Investing In A Franchise?
https://www.wesellgyms.com/sell-your-fitness-business/exp/Thinking about selling your gym? Learn the exact timing, valuation strategies, and confidential marketing tactics that maximize your sale price. From EBITDA multiples to member retention, discover what buyers really want—and how to prepare your business for top dollar. We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
Feb. 13, 2026, is Two-Brain's 10th anniversary—a full decade of solving every problem in the gym business.In this special episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper tells the complete story of how Two-Brain Business became the biggest mentorship practice in the fitness industry.The journey started long before 2016. In 2005, Chris opened his first gym, and by 2008, he was broke, running two struggling locations and looking for part-time jobs in the newspaper. He couldn't find a single example of someone making a real living as a gym owner.Then he found a mentor outside the fitness industry and started translating business lessons into gym-specific tactics. He published his first blog post on June 9, 2009, as a “love letter to future Chris”—sharing exactly what worked and what didn't.By 2012, gym owners were flying him to Fort Lauderdale to speak. He self-published his first book, “Two-Brain Business,” which went on to sell 26,000 copies, becoming the bestselling fitness business book of all time.On Feb. 13, 2016, Chris officially launched Two-Brain Business with 52 gym owners who believed in the vision: make a difference, make a profit and make it home for dinner.Today, Two-Brain works with thousands of gyms worldwide, publishes the industry's largest data set every year and runs the biggest gym business summit in the world.Tune in to hear the full origin story—and find out what's ahead.Join Coop at the 10th annual Two-Brain Summit, June 6-7, 2026, in Chicago; get your tickets with the link below.LinksTwo-Brain Summit TicketsGym Owners UnitedBook a Call1:05 - 2005-2015: Prehistory1:12 - Opening a gym6:28 - Hiring a mentor18:09 - Publishing book No. 120:24 - Becoming a mentor28:32 - 2016-2018: Early days29:23 - The first Two-Brain Summit35:57 - Building the “State of the Industry” report39:43 - 2019-2021: Growth & lockdowns43:39 - Certifying professional mentors44:41 - 2022-2025: Additions and refinements49:18 - 2026: 10th anniversary49:33 - Leaving the CEO role53:11 - The 10th annual Two-Brain Summit
The fastest way to scale your gym isn't working harder. It's building systems that work without you. In this episode of Behind Gym Doors, Mike sits down with the founder of The Hot Room, a fitness brand that grew from 1 studio to 7 locations, stayed profitable, built a cult-like culture, and is now expanding into franchising. We break down the real systems, discipline, and leadership decisions that allowed her to scale without burning out, without breaking culture, and without losing control of the business. Most gym owners get stuck in chaos: More tasks → More stress → More fires → Same results. This episode shows you how to build a gym that actually scales, with people, systems, referrals, culture, and discipline doing the heavy lifting. If you want a gym that runs with or without you, this episode is your playbook. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.
Thinking about selling your gym? Learn the critical steps for getting a professional valuation, preparing your business for sale, finding the right buyers, and structuring deals that protect your wealth—all while maximizing your gym's true market value. To learn more, check out https://www.wesellgyms.com/sell-your-fitness-business/exp/ We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
Jane Dutton standing in for Relebogile Mabotja speaks to Devon Miller the Co-Owner of Gold’s Gym Sandton about fitness and the gym business. Tags: 702, 702 Afternoons, Talk radio, January, Fitness, Gold Gym, Jane Dutton, Relebogile Mabotja, Owner 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.
GLP-1s, peptides, and medically supervised weight-loss programs are exploding — but many gym owners are unsure whether the opportunity is worth the risk, complexity, or compliance concerns.In this episode, Scott Carpenter sits down with Justin Lesh of Asher Med to break down the real business case for adding GLP-1s and peptides into a gym or coaching business — without inventory risk, legal headaches, or losing control of the client relationship.This conversation is not about shortcuts.It's about using medical tools responsibly to increase retention, revenue, and long-term freedom.
STRONG Life Podcast ep 532 Matt Wiedemer
STRONG Life Podcast ep 531 - Kenny Santucci
We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…A special thanks to our partner, TurnKey Coach. Check them out herehttps://turnkey.coach/business-of-strength/Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.https://undergroundstrengthcon.com/
STRONG Life Podcast ep 529 Why Consuming Podcasts & Scrolling Does NOT Grow Your Gym Business + Thoughts on RFK Jr & Pete Hegseth's Push Up / Pull Up Challenge https://UndergroundStrengthCon.com - Underground Strength Con Brought to you by https://TurnKey.Coach 2 Free Videos from The Underground Strength Coach Cert available at http://UndergroundStrengthCert.com See you at The Underground Strength Con!!
We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…A special thanks to our partner, TurnKey Coach. Check them out herehttps://turnkey.coach/Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.https://undergroundstrengthcon.com/
Most fitness business owners overvalue their operations by focusing on emotional attachments rather than market realities. In this discussion, we'll look at how to avoid this mistake and ensure you're getting the right value for your business.Learn more at https://www.wesellgyms.com/sell-your-fitness-business/exp/ We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.
Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcountUsing data from over 15,000 gym owners who contributed to Two-Brain's 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don't need more members to generate additional revenue. Plus, Coop dives deep into marketing with Two-Brain's four-funnel system: referrals, content, social media and paid ads. He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.Tune in to learn how to track and improve the critical numbers in your gym business.Want Coop's $100K checklist? Head to Gym Owners United using the link below and send him a DM.LinksGym Owners UnitedBook a Call2:14 - Average revenue per member (ARM)8:23 - Length of engagement (LEG)14:33 - Return on investment (ROI)21:48 - Effective hourly rate (EHR)27:14 - Net owner benefit (NOB)32:47 - Client headcount37:13 - Four marketing funnels45:13 - Auditing and fixing your funnels59:34 - Getting more leads
We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong today as he sits down with Mike Lisi, owner of RAF Strength & Fitness, NXT4 Life Training, and Ignite Entrepreneurs…Mike shares his journey of scaling from a single gym to multiple successful locations. Learn the secrets of building a thriving fitness business that runs without constant owner intervention. You don't want to miss this one.IGNITE: https://ignite-entrepreneurs.comReady to transform your gym? Grab your ticket now to the annual BOS retreat at bosretreat.com
Presented by: Optimize U(www.optimizeucenters.com) Brought to you by:Vascular Institute & Vein ClinicChatt MortgageTexas RoadhouseNutrition World www.chattanoogafitnessdownload.com Production of: Whitfield Media Group
Discover how membership retention, revenue models, and brand reputation—not just equipment—determine true value. Three key valuation methods yield 15-30% EBITDA margins for profitable gyms, with specialized niches commanding premium prices. To learn more, visit: https://www.wesellgyms.com/sell-your-fitness-business/exp/ We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
In this episode, Joe Pearson of The Strength Feed shares his journey from struggling gym owner to building a thriving fitness business in Raleigh, North Carolina. Joe and host Coach Joe Strong discuss the challenges of clarifying a gym's mission, restructuring staff roles, and implementing effective marketing strategies. Get practical tips on staff roles, marketing, and creating a winning gym culture!Join us in this year's annual BOS retreat in Scottsdale AZ. For all listeners of the show you can use CODE: Carpenter250This will save you $250 on the event!https://bosretreat.com/
In this episode, Chris Guerrero shares his journey in building a successful small business and explains how to create a small business that works for everyone. He discusses the importance of putting the business first, followed by a focus on happy and fulfilled employees, and then delivering an excellent product or service to clients. By aligning these three elements, Chris highlights how a win-win-win scenario can help achieve long-term success and growth. This episode is packed with valuable insights for business owners and entrepreneurs who want to build a sustainable and thriving business.00:00 – Introduction to Chris Guerrero and his background in business02:12 – Tenacity in business and the evolution of leadership06:00 – Building a sustainable business and managing employee satisfaction09:40 – Chris's approach to investing and managing personal growth12:24 – The importance of balancing business growth, staff fulfillment, and client satisfaction16:50 – Moving from fitness business to real estate and the path to financial freedom19:20 – The significance of maintaining a business-first mentality23:10 – Closing thoughts and key takeaways on business strategy and personal growth
Are your ads showing great results but your gym business is still struggling? You're not alone. In this episode of Sweat Success, we sit down with advertising measurement expert Jeff Greenfield to expose the truth behind misleading metrics and reveal the proven gym marketing strategy that actually drives real gym growth.You'll learn a bunch of strategies and ideas to grow your gym organically and with advertising, to start getting real results and drive more revenue to your pocket.Whether you run a personal training studio or a large fitness facility, this episode will help you stop wasting money on broken ad strategies and start growing your gym business the smart (and proven) way.✨ Visit: www.provalytics.com - a source to measure marketing performance with precision and privacy compliance.__________________________________________________________________________________________________
This week, we're joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true business owner. ✅ The hidden cost of avoiding hard conversations. ✅ How broken money beliefs hold your business hostage. ✅ Why more leads won't fix a broken system. Connect with Dan: https://www.instagram.com/danaguilera__/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fmaworkshop.com/hub Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
In this episode of Sweat Success, we sit down with fitness entrepreneur Steve Pert, founder of Flex Work, to unpack his journey from personal trainer to global gym business leader.If you're a gym owner, trainer, or aspiring fitness entrepreneur, this is a masterclass in real-world gym sales strategy, gym lead generation, and how to build a gym business that actually scales without burning out.-Watch if you want to:Attract and convert more gym leadsSimplify your operations and increase retentionBuild a fitness business that generates real profit (not just another job)⚠️ DOWNLOAD THE ULTIMATE GUIDE FOR PERSONAL TRAINING: https://links.buzops.com/widget/form/6aohiSCtJ8nKJcaJpeO3
Selling a fitness business involves more than just finding a buyer. Many gym owners make costly errors that delay sales or reduce their business value. Learn the most common mistakes to avoid for a smoother, more profitable sale. Visit https://www.wesellgyms.com/sell-your-fitness-business/exp/ for more info. We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably. Resources Mentioned: LASSO - Lead and Sales System Optimization: Gym Marketing Made Simple Sherman's e-mail
Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call What's up, guys—Uncle Vinny here.I'm back behind the mic after some travel and life stuff… but this one's important.We're diving into two big topics today: tariffs and retention—and how both are about to smack gym owners right in the face if you're not paying attention. I break down what I've learned from some seriously smart finance people (not from watching the news), and explain how this stuff could affect your clients and your business.But most importantly—I'm sharing exactly what we did at Gabriele Fitness to drop our attrition rate to 1.5%. That's the lowest it's ever been. I'm talking real strategies, real results—no fluff. If you're trying to keep your members happy, showing up, and not canceling, you'll want to hear this one. Top 5 Key PointsFocus on What You Can Actually ControlYou can't control the economy, politics, or what China does. But you can control your fitness, your food, your time, your team—and how hard you work. Do that.Fear is in the Air—That Affects SpendingTariffs are creating uncertainty, and uncertainty makes people think twice before spending money. If your clients feel unsure, your gym could end up on the chopping block—unless you show them you're worth every penny.Keep What You've GotWhen it gets harder to bring in new leads, your best bet is to double down on the clients you already have. Our motto: Operation: Don't Lose Anybody. That's how we cut attrition to 1.5%.Add Real Value (Not More Sessions)Personalization, connection, and community win. Automated birthday emails don't cut it. We did stuff like personalized holiday videos and ran an epic March Madness event just for members. That's what people actually care about.Don't Be Afraid to Lead HardWhen someone tries to cancel or go on hold, challenge them. Remind them why they started. People are secretly begging to be led—especially in times like these. Be the leader they're looking for. Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Gym brokers can add 15-25% to your final sale price through industry expertise, targeted buyer networks, and accurate valuations of unique fitness assets. Here's how...(More info at https://www.wesellgyms.com/sell-your-fitness-business/exp/) We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
#265 In this episode of Your Fitness Money Coach Podcast, I'm joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale." Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew sees as essential for unlocking your true earning potential. What You'll Learn: Why "scaling" might not be the answer—focusing on quality over quantity and the benefits of serving clients directly. How client questions can be a powerful content creation tool to connect deeper with your audience. The importance of investing in yourself—how personal growth and learning can directly translate into business success and higher earnings. The role of financial mastery in building a sustainable fitness business that thrives long term. The Power of Live Events The BEST way to set up one-on-one client payments Resources Mentioned: Andrew Coates' website Andrew's Instagram
Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ In this lively and real-talk episode of Ask Vince, Leo and Vince dive deep into the nitty gritty of business ownership, culture-building, and personal growth—with some solid laughs and stories along the way (including breaking into Fenway Park!). From hiring the right team to dealing with burnout, Vince brings candid advice gym owners need to hear—especially when excuses like “the economy” creep in.This one's packed with practical mindset shifts and reminders that if your gym's struggling…it might just be you. And that's actually good news—because you can fix you. Key Topics DiscussedCulture Starts With YouYour gym's culture reflects your personal development. Improve yourself, and you'll see the culture follow.Hiring Based on Values, Not Just SkillsVince shares how hiring for relationships and cultural fit beats resumes and degrees every time.The Myth of Work-Life BalanceEspecially in the early years, balance is earned—not given. Stop pretending you can build something great working part-time.Excuses Like the Economy Are CrutchesBlaming external factors is easy. Ownership, accountability, and adaptability are what create success.Family, Kids, and the Legacy of WorkVince reflects on raising kids while growing businesses and the importance of showing your children what hard work looks like—through both presence and persistence. Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
STRONG Life Podcast ep 501
Shoot us a message, we are here for you and we listen!Struggling to balance your health and wealth? What if your physical fitness is the missing key to your financial success?In this explosive conversation, fitness entrepreneur Devan Gonzalez shatters conventional wisdom about career paths and reveals the deeply intertwined relationship between physical health, mental clarity, and financial prosperity. From working under the table at 13 to building a thriving franchise empire, Devan's journey wasn't about chasing money – it was about helping people and betting on himself when everyone else said "get a real job."Discover how the discipline of physical training directly translates to business success, why your legacy is being built RIGHT NOW (not after you're gone), and the counterintuitive approach to growth that's making Devan's fitness franchise model thrive while others crash and burn.Whether you're a fitness enthusiast looking to monetize your passion or an entrepreneur neglecting your health in pursuit of wealth, this raw, unfiltered conversation will force you to rethink everything you thought you knew about success.Connect with Devan GonzalezLinkedIn: https://www.linkedin.com/in/devangonzalez/Facebook: https://www.facebook.com/devangonzalez.officialInstagram: https://www.instagram.com/devan.gonzalez/TikTok: https://www.tiktok.com/@devan.gonzalezX/Twitter: https://x.com/devangonzalez22YouTube: https://www.youtube.com/@devan.gonzalezThreads: https://www.threads.net/@devan.gonzalezPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about! Key highlights from the episode: - Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops! - Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience. - Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "We feel like the critical mission of our team is to make baseball fun." - Jared Orton "We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton “Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jared Orton - LinkedIn Savannah Bananas - Website Jared's Book Recommendation - Unreasonable Hospitality Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here REX Wise Words: Richard Toutounji - LinkedIn, Facebook and Instagram COM Marketing - Website Trusted Suppliers: Eleiko - Website ABC Fitness - Website Instinctive Insights - Website Budderfly - Website About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. In this episode, he breaks down how he turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now! To learn more go to LoudRumor.com Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
In this episode, Mike Arce dives deep into one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake gym owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it's too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym's ability to keep members engaged, committed, and seeing results.
Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ In this episode, Vince goes all in on Gym Business Mania—why it's a must-attend event and how you can win big with their epic giveaway. He also dives into lead follow-ups, client retention, and the mindset shifts gym owners need to grow. From making uncomfortable sales calls to embracing video content, Vince keeps it real on what actually moves the needle in your business. Tune in, take notes, and don't miss your shot to level up! Key Points:Gym Business Mania giveaway: Free ticket, airfare, hotel, food, and 90 days of Facebook ads.The power of sweepstakes and joint venture giveaways to drive leads.Why lead follow-ups are crucial (and why gym owners need to stop avoiding them).The difference between cost per lead vs. cost per acquisition.Client retention: If you're losing too many members, focus on personal touches and building relationships.Growth comes from mastering the basics—know your numbers, follow the data, and take action. Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. In this episode, Mike Arce, CEO of Loud Rumor, reveals how storytelling impacts sales, leadership, and business growth. Mike shares a real-life coaching session with a fitness studio owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success.
#255: In this episode, Billy Hofacker dives into a real-life scenario that many gym owners face: not having enough to pay their tax bill. Learn how to overcome financial challenges using a proven three-step process inspired by Switch. From clear goal setting to finding your WHY and creating sustainable systems, this episode is packed with actionable advice to help you regain control of your finances. Key Takeaways: The importance of analyzing past successes. Why reconnecting with your purpose can drive action. Practical tips for creating an environment that fosters financial health. Links/Resources Mentioned: Switch: How to Change Things When Change Is Hard by Chip and Dan Heath. Links and Resources: Book a quick Profit Clarity Call. Connect with me on Instagram @BillyHofacker. Grab a copy of Billy's game-changing book, Fitness Profits Action Step: Do the next specific step, regardless of how small. Don't forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
In this episode of the GSD Show, Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise, to discuss what it takes to run a thriving fitness business. Together, they explore: The key traits of successful gym and studio owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness studio owners. Whether you're a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business.
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! Click here to download Vinces' Gabriele Quick Money Wins Guide In this episode, Vince discusses the concept of creating high-value offers for gym owners, including the strategy of offering a $50,000 gym membership. He shares the story of how a gym owner that is in his Mastermind successfully sold a two-year membership for $50,000 to fund a new location, emphasizing the importance of making bold offers to your existing client base. Vince also touches on creating premium membership packages that could include exclusive services like massages, personal training, and nutrition coaching. The episode highlights strategies for building bigger brands without large marketing costs, and how to leverage joint ventures with community leaders. Vince also dives into "Masogi," a personal challenge concept where one attempts something with a 50% chance of failure to build mental toughness. Key Topics$50,000 Gym Membership Strategy: Vince discusses the importance of creating high-ticket offers for gym owners, such as premium memberships, to generate significant revenue quickly.Brand Building Without Big Marketing Budgets: Strategies for building a strong, recognizable gym brand in the local community without spending heavily on marketing.Angel 101 List: How to leverage key relationships in the community to grow your gym, including forming joint ventures with local influencers and business leaders.Proximity and Referrals: The power of staying front of mind through regular interaction, as demonstrated through Vince's story of receiving consistent referrals from an orthopedic surgeon.Masogi Concept: The idea of taking on a challenging task with a high chance of failure once a year to build mental toughness and create defining life moments.Jiu Jitsu and Life Lessons for Kids: Vince shares how Jiu Jitsu helps instill discipline and resilience in his children and how that aligns with the "Masogi" mindset.Quick Money Wins for Gym Owners: Announcement of a free PDF with 14 strategies to quickly generate revenue for gym owners, with examples of how to implement these tactics. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! In this jam-packed episode of the FBU Podcast, Vince Gabriele reflects on the most successful event of the year—the SPF Mastermind in New Jersey. With over 170 attendees, the event was filled with inspiring stories, game-changing insights, and practical advice from industry leaders like Mike Boyle and Brent Gallagher. Vince shares heartfelt moments, like a member's journey from struggle to triumph, and actionable strategies to elevate your gym business, build your authority, and foster an unbeatable team culture. If you're looking for inspiration and tactical takeaways, this episode is for you. Top 5 Key Topics DiscussedMember Success Stories: From barely making ends meet to earning $50,000 a month, these transformations will inspire any gym owner.The Art of Leadership: Insights from top speakers like Mike Boyle on living a balanced, fulfilling life while leading effectively.Building Authority in Your Community: Strategies for becoming the go-to gym through branding, messaging, and reputation management.The Power of Team Training: How staff development and shared experiences can elevate your business.Personal Development and Culture: Creating an environment where clients and staff thrive, using tools like core values and intentional connection. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
STRONG Life Podcast ep 485 with Mike Boyle Brought to you by The STRONG Life Insider (BEST FREE Strength Training Courses) Connect with Mike Boyle HERE on StrengthCoach.com Topics Covered: Changes in the Strength Coach Business since Mike and I met in the early 2000s The downfall of chasing ONLY Strength and what Mike has seen to work best for athletes i his 40+ years of coaching Common Traits Among our MOST Successful Athletes (Tips for Parents & The Realities of the business today that Strength Coaches need to understand) Making Money OUTSIDE of Your Gym Business + Mike Boyle's best business book recommendations =========== UPCOMING EVENTS: FREE Mondo Strength & Conditioning Clinic in NC - Details HERE Lift STRONG Fundraiser at The Underground Strength Gym - Details HERE =========== http://ZachStrength.com - BEST FREE STRENGTH TRAINING COURSES http://SSPCoach.com - SSPC (Strength & Sports Performance Coach) CERTIFICATION with Business Bonus Seminar https://GetDadStrong.com - (7 Day FREE Trial) 30 Minute Workouts for the Busy Dad / Busy Man https://zacheven-esh.com/store/ - STORE / PRODUCTS CONSULT with Zach - https://zacheven-esh.com/coach/ https://UndergroundStrengthCoach.com - The Underground Strength Academy for Strength Athletes & ALL Coaches. Business & Training Seminar Bonuses. RECOMMENDED SUPPLEMENTS: https://www.thorne.com/u/Underground AMAZON Books - https://amazon.com/author/zach IRON JOURNEYS BOOK - https://amzn.to/46YFTJ0
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! In this episode of the FBU Podcast, Vince Gabriele sits down with Brent Gallagher, owner of Avenue Fit, to discuss how he built one of the most efficient and successful gyms in the country. Brent shares his journey from starting with a single client to running a gym with over 500 members in just 3,000 square feet, all while providing a high-touch, personal experience. With lessons on leadership, retention, branding, and team culture, this episode offers practical strategies for gym owners who want to grow sustainably while staying connected to their community. Top 5 Key Topics DiscussedMaximizing Space and Efficiency: How Avenue Fit thrived with 500+ members in a 3,000-square-foot space.Building a Strong Team Culture: The role of shared values and intentional connection in creating a standout team.Leadership That Inspires: Brent's approach to self-awareness and leading by example to grow his business.Client Retention Done Right: Unique strategies that foster long-term client relationships, with some members staying for over a decade.Rebranding for Growth: The thought process behind transforming “West U Fit” into “Avenue Fit” and creating a lifestyle-driven local brand. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sales, and provides valuable insights on building a sales-driven organization, developing a strong sales process, and overcoming the challenges of rapid growth. Get ready to engage in today's episode!Check us out on Instagram: / littlegym_bigheartCheck us out on Spotify: https://open.spotify.com/show/301uFrv...Check us out on YouTube: / @littlegymbigheartCheck us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com
Click Here to access the best New Year's challenge I've ever run in my gym! Hey guys, it's Leo! In this episode of the Ask Vince Podcast, we dive into some of the hottest topics for gym owners right now. Whether you're figuring out how to stay ahead of your competition, struggling with hiring the right people, or trying to keep your members engaged through the holidays, we've got you covered. Here's what we're talking about:Innovation vs. Imitation: Why you don't have to reinvent the wheel to stay creative in your gym's business strategy.Hiring Secrets: How to stick to your values while navigating today's tough hiring landscape (and when to invest in a recruiter).Member Retention Tips: From running Project Zero to tracking attendance, these are the basics you must nail to reduce holiday cancellations.Reactivation Tactics: A step-by-step look at how to bring back old members with a campaign that works. Plus, I share the story behind Gym Business Mania—our new flagship event inspired by WrestleMania—and how you can take big ideas from outside the fitness industry to level up your gym. If you're ready to push through the end of the year strong, hit play and let's do this!
Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year. Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing total members and retention, while adding more classes.In the second case study, the owner started with group classes but had high churn and low revenue. He introduced an on-ramp process and personal training to help clients hit their goals, and he added a third revenue stream: retail and supplements. The final gym owner started with one-woman personal training, but the workload was overwhelming and income was inconsistent. She hired a part-time coach and shifted to semi-private training. What's the business model that will help you reach your financial goals? A mentor can help you build it.To download our “5 Ways to Make $100k From Your Gym” guide, join Gym Owners United using the link below.LinksGym Owners UnitedBook a Call 0:22 – Infinite business models0:54 – P&L statements3:53 – Big-group model7:12 - Challenges of the group model9:49 - Adding revenue streams16:08 – First case study22:35 – Second case study28:45 – Third case study
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. - Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service. - Optimize your gym's finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth. Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business. Our favourite quotable moments: “If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett "To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett "[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins "What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff If you're loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Continue the conversation in our LinkedIn Community. Keepme.ai - Website Mystery Shopping for Fitness Businesses - Website Profit First book - Amazon Episode 24 with Mike Michalowicz Dr Paul Bedford - LinkedIn Mike Michalowicz - Website Wise Words Guest: Alan Leach - LinkedIn Sponsor's Pitch: Digital Revenue Systems - Website REX Trusted Suppliers: Wellness Spaces - Website Solutions One - Website Egym - Website REX Roundtables - Website and Email About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying
TAKEAWAYSInterview with Matt Reynolds, founder and CEO of Barbell LogicTransition from in-person to online coachingBusiness model of Barbell LogicLeveraging AI in coaching businessImportance of maintaining genuine relationships with clientsEmbracing voluntary hardship in fitness and lifeImpact of convenience and urgency in modern lifeReclaiming time for what truly mattersFinding joy in life's journeyTIMESTAMPSThe introduction (00:00:00) Introducing the Rad Cast Network and its show "Harder Than Life" with Kelly Siegel.Building a Culture (00:00:51) Discussion on building a culture within a business and the influence of core values.Show Introduction (00:01:08) Introduction to the "Right About Now" show and its host, Ryan Alford.Introducing Matt Reynolds (00:01:31) Introduction to Matt Reynolds, the founder and CEO of Barbell Logic, and setting the stage for the interview.Matt Reynolds' Background (00:03:01) Matt Reynolds discusses his background in sports, powerlifting, and transitioning to strongman competitions.Starting a Gym Business (00:04:23) Matt Reynolds shares the journey of opening and growing a gym business, focusing on customer service and training quality.Transition to Online Coaching (00:05:14) Matt Reynolds explains the transition from in-person coaching to online coaching and the challenges of traditional personal training.Redesigning Online Coaching (00:07:01) Matt Reynolds discusses the approach to online coaching, emphasizing the importance of building relationships and personalized coaching.Clientele and Business Expansion (00:10:44) Discussion on the ideal clientele for Barbell Logic and the expansion of the business into the B2B market.Coaching Approach and Technology (00:14:18) Exploration of the coaching approach, the role of technology in facilitating relationships, and the concept of "turnkey coach."Revenue Streams (00:16:42) Insight into the revenue split between B2C, B2B, and government contracts, and the utilization of the Barbell Academy in government contracts.The roadmap for fitness (00:18:10) Discussion on the expansion of the software to include fitness and physical therapy coaching, and the potential for white labeling to other industries.Transitioning to CEO (00:19:12) Matt Reynolds discusses his transition from being a competitor to a CEO, emphasizing the insatiable pursuit of knowledge and the balance between work and personal life.Growth of the online business (00:21:39) The development and expansion of the online coaching business, including challenges and successes, and the emotional impact of initial success.Becoming a CEO (00:23:12) Matt Reynolds' experience as a CEO, focusing on building a culture, core values, and the execution of business plans.Content production and customer acquisition (00:29:04) The role of high-quality content in customer acquisition and the training and support provided to coaches for client acquisition.Professional differentiation (00:33:12) The emphasis on professionalism and category design in the online coaching industry, aiming to change the perception of online coaching as solely template-based programs.Leveraging AI (00:35:38) Discussion of using AI to automate and delegate tasks while emphasizing the irreplaceable value of human relationships.Voluntary Hardship in Fitness (00:37:07) The parallels between working out and life, emphasizing the importance of choosing voluntary hardship and the role of a coach.Involuntary vs. Voluntary Hardship (00:39:13) Exploring the refinement through voluntary hardship and the impact of involuntary hardship on personal growth.Convenience vs. Discomfort (00:40:03) The impact of modern conveniences on preparing individuals for discomfort and the realities of life.Urgency and Time Management (00:45:21) Discussing the book "Undoing Urgency" and reclaiming time for important aspects of life, emphasizing the need to prioritize and focus.Enjoying the Process (00:50:25) The importance of finding joy in the process and being focused on what matters, rather than fixating on destinations.The Ten Years Leading Up (00:53:28) Matt reflects on the past ten years and his hopes for the future, emphasizing the importance of consistency and personal growth.Book Release (00:54:24) Matt discusses the upcoming release of his book, sharing details about the timeline and the printing process.Keeping Up with Matt Reynolds (00:54:46) Matt provides information on where to find him, including his personal website, social media platforms, and Barbell Logic for coaching. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.