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I'm Granger Forson and you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. Today on ScaleUp Radio, I'm chatting with Louise Williams, co-owner of Solace Gym in Cheltenham and the warm personality behind the Pink Pear Bear blog. Louise shares her inspiring journey from feeling frustrated by the unrealistic “insta-perfect” images of motherhood to embracing her own ADHD diagnosis and turning her desire to help others into a thriving community-centered gym. She believed wholeheartedly in creating a place where everyone, from teenagers to seniors, could comfortably work out and feel accepted. Solace Gym's motto is simple: “Be Yourself.” Whether you're an avid gym-goer or stepping onto the mat for the very first time, you'll discover a judgment-free environment that's not about the most fashionable gear or perfect poses. Instead, it's about showing up, moving your body, and finding mental clarity through exercise. Through the highs and lows of launching a new venture, Louise highlights the power of patience, solid teamwork, and a healthy dose of creativity. And of course, she reveals how she balances running a gym without contracts, blogging about ADHD, and caring for her family all at the same time. If you've ever wanted a supportive community to help you feel empowered, both physically and mentally, this is the episode for you. Tune in to be truly inspired by Louise's drive and discover how breaking the “business as usual” rules can be a game-changer for your own entrepreneurial journey. To ensure you don't miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts. So, let's now dive into the inspiring journey of community, wellbeing, and self-discovery with Louise Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Granger here: grangerf@biz-smart.co.uk Book a call with Granger - 30 minutes value add conversation for Business owners with Staff. https://api.goexela.com/widget/bookings/catchupgrangerugx7zl Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/ Louise can be found here: https://www.solacegym.co.uk/ https://www.instagram.com/solacegymchelt/ https://www.facebook.com/solacegymchelt/ https://www.linkedin.com/company/solace-gym/about/ https://pinkpearbear.com/ https://www.instagram.com/pinkpearbear Resources: ADHD AF podcast - https://www.adhdasfemales.com/ Canva - canva.com
#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably. Resources Mentioned: LASSO - Lead and Sales System Optimization: Gym Marketing Made Simple Sherman's e-mail
Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call What's up, guys—Uncle Vinny here.I'm back behind the mic after some travel and life stuff… but this one's important.We're diving into two big topics today: tariffs and retention—and how both are about to smack gym owners right in the face if you're not paying attention. I break down what I've learned from some seriously smart finance people (not from watching the news), and explain how this stuff could affect your clients and your business.But most importantly—I'm sharing exactly what we did at Gabriele Fitness to drop our attrition rate to 1.5%. That's the lowest it's ever been. I'm talking real strategies, real results—no fluff. If you're trying to keep your members happy, showing up, and not canceling, you'll want to hear this one. Top 5 Key PointsFocus on What You Can Actually ControlYou can't control the economy, politics, or what China does. But you can control your fitness, your food, your time, your team—and how hard you work. Do that.Fear is in the Air—That Affects SpendingTariffs are creating uncertainty, and uncertainty makes people think twice before spending money. If your clients feel unsure, your gym could end up on the chopping block—unless you show them you're worth every penny.Keep What You've GotWhen it gets harder to bring in new leads, your best bet is to double down on the clients you already have. Our motto: Operation: Don't Lose Anybody. That's how we cut attrition to 1.5%.Add Real Value (Not More Sessions)Personalization, connection, and community win. Automated birthday emails don't cut it. We did stuff like personalized holiday videos and ran an epic March Madness event just for members. That's what people actually care about.Don't Be Afraid to Lead HardWhen someone tries to cancel or go on hold, challenge them. Remind them why they started. People are secretly begging to be led—especially in times like these. Be the leader they're looking for. Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Gym brokers can add 15-25% to your final sale price through industry expertise, targeted buyer networks, and accurate valuations of unique fitness assets. Here's how...(More info at https://www.wesellgyms.com/sell-your-fitness-business/exp/) We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com
#265 In this episode of Your Fitness Money Coach Podcast, I'm joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale." Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew sees as essential for unlocking your true earning potential. What You'll Learn: Why "scaling" might not be the answer—focusing on quality over quantity and the benefits of serving clients directly. How client questions can be a powerful content creation tool to connect deeper with your audience. The importance of investing in yourself—how personal growth and learning can directly translate into business success and higher earnings. The role of financial mastery in building a sustainable fitness business that thrives long term. The Power of Live Events The BEST way to set up one-on-one client payments Resources Mentioned: Andrew Coates' website Andrew's Instagram
Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ In this lively and real-talk episode of Ask Vince, Leo and Vince dive deep into the nitty gritty of business ownership, culture-building, and personal growth—with some solid laughs and stories along the way (including breaking into Fenway Park!). From hiring the right team to dealing with burnout, Vince brings candid advice gym owners need to hear—especially when excuses like “the economy” creep in.This one's packed with practical mindset shifts and reminders that if your gym's struggling…it might just be you. And that's actually good news—because you can fix you. Key Topics DiscussedCulture Starts With YouYour gym's culture reflects your personal development. Improve yourself, and you'll see the culture follow.Hiring Based on Values, Not Just SkillsVince shares how hiring for relationships and cultural fit beats resumes and degrees every time.The Myth of Work-Life BalanceEspecially in the early years, balance is earned—not given. Stop pretending you can build something great working part-time.Excuses Like the Economy Are CrutchesBlaming external factors is easy. Ownership, accountability, and adaptability are what create success.Family, Kids, and the Legacy of WorkVince reflects on raising kids while growing businesses and the importance of showing your children what hard work looks like—through both presence and persistence. Click below to join us May 2–3, 2025 at Perform Better Headquarters in Rhode Island for an exclusive 2-day event:https://www.performbetter.com/2025-Business-Secrets-for-Gym-Owners-May-2-3-2025/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
STRONG Life Podcast ep 501
Shoot us a message, we are here for you and we listen!Struggling to balance your health and wealth? What if your physical fitness is the missing key to your financial success?In this explosive conversation, fitness entrepreneur Devan Gonzalez shatters conventional wisdom about career paths and reveals the deeply intertwined relationship between physical health, mental clarity, and financial prosperity. From working under the table at 13 to building a thriving franchise empire, Devan's journey wasn't about chasing money – it was about helping people and betting on himself when everyone else said "get a real job."Discover how the discipline of physical training directly translates to business success, why your legacy is being built RIGHT NOW (not after you're gone), and the counterintuitive approach to growth that's making Devan's fitness franchise model thrive while others crash and burn.Whether you're a fitness enthusiast looking to monetize your passion or an entrepreneur neglecting your health in pursuit of wealth, this raw, unfiltered conversation will force you to rethink everything you thought you knew about success.Connect with Devan GonzalezLinkedIn: https://www.linkedin.com/in/devangonzalez/Facebook: https://www.facebook.com/devangonzalez.officialInstagram: https://www.instagram.com/devan.gonzalez/TikTok: https://www.tiktok.com/@devan.gonzalezX/Twitter: https://x.com/devangonzalez22YouTube: https://www.youtube.com/@devan.gonzalezThreads: https://www.threads.net/@devan.gonzalezPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about! Key highlights from the episode: - Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops! - Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience. - Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "We feel like the critical mission of our team is to make baseball fun." - Jared Orton "We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton “Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jared Orton - LinkedIn Savannah Bananas - Website Jared's Book Recommendation - Unreasonable Hospitality Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here REX Wise Words: Richard Toutounji - LinkedIn, Facebook and Instagram COM Marketing - Website Trusted Suppliers: Eleiko - Website ABC Fitness - Website Instinctive Insights - Website Budderfly - Website About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek. In this episode, he breaks down how he turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now! To learn more go to LoudRumor.com Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor
In this episode, Mike Arce dives deep into one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference. Listeners will discover: ✅ The most common mistake gym owners make when trying to improve retention ✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members ✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it's too late ✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym's ability to keep members engaged, committed, and seeing results.
Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ In this episode, Vince goes all in on Gym Business Mania—why it's a must-attend event and how you can win big with their epic giveaway. He also dives into lead follow-ups, client retention, and the mindset shifts gym owners need to grow. From making uncomfortable sales calls to embracing video content, Vince keeps it real on what actually moves the needle in your business. Tune in, take notes, and don't miss your shot to level up! Key Points:Gym Business Mania giveaway: Free ticket, airfare, hotel, food, and 90 days of Facebook ads.The power of sweepstakes and joint venture giveaways to drive leads.Why lead follow-ups are crucial (and why gym owners need to stop avoiding them).The difference between cost per lead vs. cost per acquisition.Client retention: If you're losing too many members, focus on personal touches and building relationships.Growth comes from mastering the basics—know your numbers, follow the data, and take action. Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
The greatest CEOs and visionaries share one key skill: the ability to tell powerful stories. In this episode, Mike Arce, CEO of Loud Rumor, reveals how storytelling impacts sales, leadership, and business growth. Mike shares a real-life coaching session with a fitness studio owner struggling to maintain top sales and retention. The missing piece? Authentic storytelling. Learn how conviction and details in your messaging can inspire your team, create deeper client connections, and drive success.
#255: In this episode, Billy Hofacker dives into a real-life scenario that many gym owners face: not having enough to pay their tax bill. Learn how to overcome financial challenges using a proven three-step process inspired by Switch. From clear goal setting to finding your WHY and creating sustainable systems, this episode is packed with actionable advice to help you regain control of your finances. Key Takeaways: The importance of analyzing past successes. Why reconnecting with your purpose can drive action. Practical tips for creating an environment that fosters financial health. Links/Resources Mentioned: Switch: How to Change Things When Change Is Hard by Chip and Dan Heath. Links and Resources: Book a quick Profit Clarity Call. Connect with me on Instagram @BillyHofacker. Grab a copy of Billy's game-changing book, Fitness Profits Action Step: Do the next specific step, regardless of how small. Don't forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
In this episode of the GSD Show, Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise, to discuss what it takes to run a thriving fitness business. Together, they explore: The key traits of successful gym and studio owners. Actionable strategies to attract more members, boost revenue, and optimize your operations. Real-world insights from coaching fitness studios across the globe. As a franchisee of Alloy with studios in Arizona and Texas, Mike shares firsthand experiences alongside his expertise gained from working with hundreds of fitness studio owners. Whether you're a seasoned gym owner or just starting out, this episode is packed with actionable takeaways to help you grow your business.
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! Click here to download Vinces' Gabriele Quick Money Wins Guide In this episode, Vince discusses the concept of creating high-value offers for gym owners, including the strategy of offering a $50,000 gym membership. He shares the story of how a gym owner that is in his Mastermind successfully sold a two-year membership for $50,000 to fund a new location, emphasizing the importance of making bold offers to your existing client base. Vince also touches on creating premium membership packages that could include exclusive services like massages, personal training, and nutrition coaching. The episode highlights strategies for building bigger brands without large marketing costs, and how to leverage joint ventures with community leaders. Vince also dives into "Masogi," a personal challenge concept where one attempts something with a 50% chance of failure to build mental toughness. Key Topics$50,000 Gym Membership Strategy: Vince discusses the importance of creating high-ticket offers for gym owners, such as premium memberships, to generate significant revenue quickly.Brand Building Without Big Marketing Budgets: Strategies for building a strong, recognizable gym brand in the local community without spending heavily on marketing.Angel 101 List: How to leverage key relationships in the community to grow your gym, including forming joint ventures with local influencers and business leaders.Proximity and Referrals: The power of staying front of mind through regular interaction, as demonstrated through Vince's story of receiving consistent referrals from an orthopedic surgeon.Masogi Concept: The idea of taking on a challenging task with a high chance of failure once a year to build mental toughness and create defining life moments.Jiu Jitsu and Life Lessons for Kids: Vince shares how Jiu Jitsu helps instill discipline and resilience in his children and how that aligns with the "Masogi" mindset.Quick Money Wins for Gym Owners: Announcement of a free PDF with 14 strategies to quickly generate revenue for gym owners, with examples of how to implement these tactics. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! In this jam-packed episode of the FBU Podcast, Vince Gabriele reflects on the most successful event of the year—the SPF Mastermind in New Jersey. With over 170 attendees, the event was filled with inspiring stories, game-changing insights, and practical advice from industry leaders like Mike Boyle and Brent Gallagher. Vince shares heartfelt moments, like a member's journey from struggle to triumph, and actionable strategies to elevate your gym business, build your authority, and foster an unbeatable team culture. If you're looking for inspiration and tactical takeaways, this episode is for you. Top 5 Key Topics DiscussedMember Success Stories: From barely making ends meet to earning $50,000 a month, these transformations will inspire any gym owner.The Art of Leadership: Insights from top speakers like Mike Boyle on living a balanced, fulfilling life while leading effectively.Building Authority in Your Community: Strategies for becoming the go-to gym through branding, messaging, and reputation management.The Power of Team Training: How staff development and shared experiences can elevate your business.Personal Development and Culture: Creating an environment where clients and staff thrive, using tools like core values and intentional connection. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
STRONG Life Podcast ep 485 with Mike Boyle Brought to you by The STRONG Life Insider (BEST FREE Strength Training Courses) Connect with Mike Boyle HERE on StrengthCoach.com Topics Covered: Changes in the Strength Coach Business since Mike and I met in the early 2000s The downfall of chasing ONLY Strength and what Mike has seen to work best for athletes i his 40+ years of coaching Common Traits Among our MOST Successful Athletes (Tips for Parents & The Realities of the business today that Strength Coaches need to understand) Making Money OUTSIDE of Your Gym Business + Mike Boyle's best business book recommendations =========== UPCOMING EVENTS: FREE Mondo Strength & Conditioning Clinic in NC - Details HERE Lift STRONG Fundraiser at The Underground Strength Gym - Details HERE =========== http://ZachStrength.com - BEST FREE STRENGTH TRAINING COURSES http://SSPCoach.com - SSPC (Strength & Sports Performance Coach) CERTIFICATION with Business Bonus Seminar https://GetDadStrong.com - (7 Day FREE Trial) 30 Minute Workouts for the Busy Dad / Busy Man https://zacheven-esh.com/store/ - STORE / PRODUCTS CONSULT with Zach - https://zacheven-esh.com/coach/ https://UndergroundStrengthCoach.com - The Underground Strength Academy for Strength Athletes & ALL Coaches. Business & Training Seminar Bonuses. RECOMMENDED SUPPLEMENTS: https://www.thorne.com/u/Underground AMAZON Books - https://amazon.com/author/zach IRON JOURNEYS BOOK - https://amzn.to/46YFTJ0
Save $1,500 off the regular ticket price of GYM BUSINESS MANIA by clicking here! This expires January 1st its your chance to save money and attend the most sought after Gym Business event of 2025! In this episode of the FBU Podcast, Vince Gabriele sits down with Brent Gallagher, owner of Avenue Fit, to discuss how he built one of the most efficient and successful gyms in the country. Brent shares his journey from starting with a single client to running a gym with over 500 members in just 3,000 square feet, all while providing a high-touch, personal experience. With lessons on leadership, retention, branding, and team culture, this episode offers practical strategies for gym owners who want to grow sustainably while staying connected to their community. Top 5 Key Topics DiscussedMaximizing Space and Efficiency: How Avenue Fit thrived with 500+ members in a 3,000-square-foot space.Building a Strong Team Culture: The role of shared values and intentional connection in creating a standout team.Leadership That Inspires: Brent's approach to self-awareness and leading by example to grow his business.Client Retention Done Right: Unique strategies that foster long-term client relationships, with some members staying for over a decade.Rebranding for Growth: The thought process behind transforming “West U Fit” into “Avenue Fit” and creating a lifestyle-driven local brand. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach. Key Highlights: How to grow from 35 to 175 clients and hit 40k months. Systems and mentorship are the key to overcoming stagnation. Tracking KPIs and using CRM tools helped scale faster. The importance of balancing team workload and member satisfaction. How focusing on one great facility is more powerful than expansion. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=podcastdescription. Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb Connect with Gavin and his gym on Instagram: https://www.instagram.com/coach_gavin_coleman/?hl=en-gb https://www.instagram.com/peak.health/?hl=en-gb This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC
Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sales, and provides valuable insights on building a sales-driven organization, developing a strong sales process, and overcoming the challenges of rapid growth. Get ready to engage in today's episode!Check us out on Instagram: / littlegym_bigheartCheck us out on Spotify: https://open.spotify.com/show/301uFrv...Check us out on YouTube: / @littlegymbigheartCheck us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com
Click Here to access the best New Year's challenge I've ever run in my gym! Hey guys, it's Leo! In this episode of the Ask Vince Podcast, we dive into some of the hottest topics for gym owners right now. Whether you're figuring out how to stay ahead of your competition, struggling with hiring the right people, or trying to keep your members engaged through the holidays, we've got you covered. Here's what we're talking about:Innovation vs. Imitation: Why you don't have to reinvent the wheel to stay creative in your gym's business strategy.Hiring Secrets: How to stick to your values while navigating today's tough hiring landscape (and when to invest in a recruiter).Member Retention Tips: From running Project Zero to tracking attendance, these are the basics you must nail to reduce holiday cancellations.Reactivation Tactics: A step-by-step look at how to bring back old members with a campaign that works. Plus, I share the story behind Gym Business Mania—our new flagship event inspired by WrestleMania—and how you can take big ideas from outside the fitness industry to level up your gym. If you're ready to push through the end of the year strong, hit play and let's do this!
Welcome to Iron Radio! In this episode, Lonnie Lowery, Dr. Mike J. Nelson, and Coach Jarrell of Strength Guild dive into critical topics for strength sports and nutrition enthusiasts. They discuss the challenges of opening a gym in a saturated market, the rising trend of weight loss medications like GLP-1 and their impact on muscle health, and the aging process in athletes. With insights into maintaining muscle mass, the importance of programming for older populations, and the physiological changes that come with age, this episode is packed with knowledge and practical advice. They also touch on recent news in strength sports, including a review of fish oil's effect on strength gains and a recap of the Jake Paul vs. Mike Tyson fight.01:08 Challenges of Opening a Gym02:23 The Business of Fitness and GLP-1 Medications04:42 Exercise Science and Medical Integration11:03 Muscle Health and Weight Loss Medications21:08 Fish Oil and Strength Gains28:40 Micronutrition and Joint Pain29:05 Inflammation and Aging29:36 Anti-Inflammatory Nutrients30:23 Dietary Tweaks for Longevity31:10 Iron Radio Updates33:46 Mike Tyson vs. Jake Paul Fight Analysis37:33 Impact of Aging on Athletic Performance44:24 Programming for Older Athletes58:18 Concluding Thoughts on Aging and Fitness Donate to the show via PayPal HERE.You can also join Dr Mike's Insider Newsletter for more info on how to add muscle, improve your performance and body comp - all without destroying your health, go to www.ironradiodrmike.com Thank you!Phil, Jerrell, Mike T, and Lonnie
Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year. Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing total members and retention, while adding more classes.In the second case study, the owner started with group classes but had high churn and low revenue. He introduced an on-ramp process and personal training to help clients hit their goals, and he added a third revenue stream: retail and supplements. The final gym owner started with one-woman personal training, but the workload was overwhelming and income was inconsistent. She hired a part-time coach and shifted to semi-private training. What's the business model that will help you reach your financial goals? A mentor can help you build it.To download our “5 Ways to Make $100k From Your Gym” guide, join Gym Owners United using the link below.LinksGym Owners UnitedBook a Call 0:22 – Infinite business models0:54 – P&L statements3:53 – Big-group model7:12 - Challenges of the group model9:49 - Adding revenue streams16:08 – First case study22:35 – Second case study28:45 – Third case study
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his strategy toget more client google reviews. This is EXACTLY what he does in his gym's to get morereviews and build social proof. Get ready to engage in today's episode!Hear Devin speak at the Underground Strength Con (NOV 15/16)https://undergroundstrengthcon.comCheck us out on Instagram: / littlegym_bigheartCheck us out on Spotify: https://open.spotify.com/show/301uFrv...Check us out on YouTube: / @littlegymbigheartCheck us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com
In a world where fitness programs often look the same, Vince Gabriel's approach to small group personal training stands out—and challenges everything you thought you knew about the fitness business. On this episode of Sweat Success, host Michael Benso dives deep into the strategies that have allowed Vince to build a highly profitable, sustainable business that focuses on small groups, rather than mass-market training.Discover the secrets behind the 7 game-changing concepts that could reshape the way you run your gym, from precision pricing strategies to leveraging client psychology. Are you making the mistake of undercharging for your sessions? Have you ever considered how a small shift in your training model could significantly improve your retention rates and profits? Vince and Michael unpack how finding the right leader for your program and optimizing your schedule could transform your business—and save you time, money, and energy.If you're a gym owner or trainer still trying to crack the code of client retention, profitability, and standing out from your competition, this is the episode you can't afford to miss. Don't let your business be left behind—click play to learn how small group training could be the missing piece in your fitness business success!And if you want to dive even deeper into these concepts, Vince Gabriel is offering his Small Group Personal Training book for free! Packed with actionable insights, step-by-step strategies, and real-world examples, this guide will give you everything you need to take your gym to the next level. Ready to get the inside scoop? Download Vince's book here: https://smallgrouppersonaltraining.com/This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It's designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
In this guest episode fitness enthusiast and gym owner Matt Temby shares all the ins and outs of starting and running not just one but three profitable gym businesses with us! Get ready for some actionable tips for how to succeed at life, whether you are a gym owner or not! Matt Temby: IG: @tembytraining...
Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. - Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service. - Optimize your gym's finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth. Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business. Our favourite quotable moments: “If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett "To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett "[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins "What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff If you're loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Continue the conversation in our LinkedIn Community. Keepme.ai - Website Mystery Shopping for Fitness Businesses - Website Profit First book - Amazon Episode 24 with Mike Michalowicz Dr Paul Bedford - LinkedIn Mike Michalowicz - Website Wise Words Guest: Alan Leach - LinkedIn Sponsor's Pitch: Digital Revenue Systems - Website REX Trusted Suppliers: Wellness Spaces - Website Solutions One - Website Egym - Website REX Roundtables - Website and Email About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Join our email list. Join the Fitness Business Podcast community. Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management. About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
In this episode, we're joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym. Key Highlights: -How Rhys transformed his gym space and branding -Price increases and how to minimise impact on client drop off -Ex-client reactivation and the importance of warm leads -Balancing the importance of front-end sales against client fulfilment -How the client journey, the onboarding experience, and staff quality is vital to retention -Managing delegation and finances as a business owner To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/
#233: Before you check out the 3 ways to improve cash flow, I wanted to make sure you knew about a special workshop we're doing on 8/29. Plan For Profit Workshop What are some simple metrics by which to run your gym? They need to be simple because if they're not, chances are they won't get used. In today's episode, Dam Kleckner and I dive into the important metrics and then some. In addition to the simple numbers by which to run your gym, Dan breaks down a simple formula for generating all the leads you might need. Paid ads are great but you might want to ensure you're doing these first. Finally, Many owners are confused about when and how to expand their business. After tuning in, you'll have some clarity around additional locations. Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. Are you looking to gain clarity around your finances and a clear path to grow and reach your financial goals? If so, a Fractional CFO might be exactly what you need. If you'd like to discuss how that might look, book a short call with me here! P.P.S. Want to read how I completely turned my finances around? Get a free copy of my book Fitness Profits. P.P.P.S. Sign up for the Plan For Profit Workshop here!
This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data. Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you register before August 19th you will receive $300 off the total event by using the code RETREAT24 at checkout. BOS Website Link: https://bosretreat.com/ Episode Review: In this episode Adam breaks down why coaching is the cure to a successful training business with Luka. In addition they cover the current content creation process in social media and a training business. If you enjoyed this episode please leave us a 5 star review!
As gym owners, we often find ourselves stuck in the day-to-day grind, unable to break free and truly scale our businesses. But what if I told you the secret lies in building the right systems, leveraging a powerful CRM, and aligning your team's culture with your vision?In this insightful talk, Michael Benso shares his proven strategies for transforming your gym from a mere job into a thriving, scalable enterprise. Discover how to implement a CRM to nurture your customers, and cultivate a culture that attracts the right people - both staff and clients.Unlock the true potential of your gym business by embracing the power of systems, technology, and alignment. This is your roadmap to scaling with ease, so you can finally enjoy the freedom and growth you deserve.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It's designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
Fitness entrepreneur and gym owner Curtis Christopherson joins The Weight Room Podcast. Tune in for a great chat. Find us on IG @theweightroompodcast curtischristopherson.com The Weight Room's Coaches Corner (Find your next coach!): https://www.theweightroompodcast.com/fitnesscoaches SPONSORS: TRM: Coaches and trainers, check out Trainer Revenue Multiplier if you want to take your business to the next level!: https://trainerrevenuemultiplier.com/ SMOKIN GUN COFFEE: https://smokinguncoffee.com/ USE CODE TWR10 FOR 10% OFF YOUR ORDER The Fitness Competitor's Guide for info on the Fitness division of bodybuilding: IG: @TheFitnessCompetitorsGuide YouTube: @TheFitnessCompetitorsGuide SUBSCRIBE to The Weight Room on YouTube, Apple Podcasts, Spotify, and anywhere else you listen to podcasts! NEW EPISODES EVERY MONDAY AND THURSDAY Thanks for all your support and if you have any questions, thoughts, or concerns please message @theweightroompodcast on Instagram or email theweightroompodcast@gmail.com
On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he stepped away from the day to day of Mark Fisher Fitness. The Franchise - Why Alloy, and why now? Why he decided to invest in the franchise of Alloy and how it made him a more effective business mentor. How he executes and prioritizes what's most important while owning 3 different businesses. His suggestions for making an actual living at a Strength Professional in 2024. How priorities change and strengths evolve over time. The Future of MFF… As always 5-star reviews and sharing episodes with your friends is much appreciated! Be sure to check out articles, tips, and future podcasts on businessofstrength.com. CONNECT WITH MARK: Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.
TAKEAWAYSInterview with Matt Reynolds, founder and CEO of Barbell LogicTransition from in-person to online coachingBusiness model of Barbell LogicLeveraging AI in coaching businessImportance of maintaining genuine relationships with clientsEmbracing voluntary hardship in fitness and lifeImpact of convenience and urgency in modern lifeReclaiming time for what truly mattersFinding joy in life's journeyTIMESTAMPSThe introduction (00:00:00) Introducing the Rad Cast Network and its show "Harder Than Life" with Kelly Siegel.Building a Culture (00:00:51) Discussion on building a culture within a business and the influence of core values.Show Introduction (00:01:08) Introduction to the "Right About Now" show and its host, Ryan Alford.Introducing Matt Reynolds (00:01:31) Introduction to Matt Reynolds, the founder and CEO of Barbell Logic, and setting the stage for the interview.Matt Reynolds' Background (00:03:01) Matt Reynolds discusses his background in sports, powerlifting, and transitioning to strongman competitions.Starting a Gym Business (00:04:23) Matt Reynolds shares the journey of opening and growing a gym business, focusing on customer service and training quality.Transition to Online Coaching (00:05:14) Matt Reynolds explains the transition from in-person coaching to online coaching and the challenges of traditional personal training.Redesigning Online Coaching (00:07:01) Matt Reynolds discusses the approach to online coaching, emphasizing the importance of building relationships and personalized coaching.Clientele and Business Expansion (00:10:44) Discussion on the ideal clientele for Barbell Logic and the expansion of the business into the B2B market.Coaching Approach and Technology (00:14:18) Exploration of the coaching approach, the role of technology in facilitating relationships, and the concept of "turnkey coach."Revenue Streams (00:16:42) Insight into the revenue split between B2C, B2B, and government contracts, and the utilization of the Barbell Academy in government contracts.The roadmap for fitness (00:18:10) Discussion on the expansion of the software to include fitness and physical therapy coaching, and the potential for white labeling to other industries.Transitioning to CEO (00:19:12) Matt Reynolds discusses his transition from being a competitor to a CEO, emphasizing the insatiable pursuit of knowledge and the balance between work and personal life.Growth of the online business (00:21:39) The development and expansion of the online coaching business, including challenges and successes, and the emotional impact of initial success.Becoming a CEO (00:23:12) Matt Reynolds' experience as a CEO, focusing on building a culture, core values, and the execution of business plans.Content production and customer acquisition (00:29:04) The role of high-quality content in customer acquisition and the training and support provided to coaches for client acquisition.Professional differentiation (00:33:12) The emphasis on professionalism and category design in the online coaching industry, aiming to change the perception of online coaching as solely template-based programs.Leveraging AI (00:35:38) Discussion of using AI to automate and delegate tasks while emphasizing the irreplaceable value of human relationships.Voluntary Hardship in Fitness (00:37:07) The parallels between working out and life, emphasizing the importance of choosing voluntary hardship and the role of a coach.Involuntary vs. Voluntary Hardship (00:39:13) Exploring the refinement through voluntary hardship and the impact of involuntary hardship on personal growth.Convenience vs. Discomfort (00:40:03) The impact of modern conveniences on preparing individuals for discomfort and the realities of life.Urgency and Time Management (00:45:21) Discussing the book "Undoing Urgency" and reclaiming time for important aspects of life, emphasizing the need to prioritize and focus.Enjoying the Process (00:50:25) The importance of finding joy in the process and being focused on what matters, rather than fixating on destinations.The Ten Years Leading Up (00:53:28) Matt reflects on the past ten years and his hopes for the future, emphasizing the importance of consistency and personal growth.Book Release (00:54:24) Matt discusses the upcoming release of his book, sharing details about the timeline and the printing process.Keeping Up with Matt Reynolds (00:54:46) Matt provides information on where to find him, including his personal website, social media platforms, and Barbell Logic for coaching. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
The theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year's summit, which took place June 8-9 in Chicago. Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khalipa, Jonathan Goodman, Carrie Wilkerson, Bill Parisi, Brian "Tosh" Chontosh and Ben Bergeron.On the owners side, speakers explained how to pursue virtuosity as a gym owner in all areas of your business, from leadership to client retention. Two-Brain mentors Kieran O'Dwyer and Nick Habich discussed strategies for improving marketing and sales, and Tinker mentor Joleen Bingham offered practical tips for creating a world-class experience.On the coaches stage, speakers focused on building careers in the training field, and topics ranged from developing career roadmaps to creating semi-private and 50-plus programs.Tune in to hear Coop's full Summit debrief—and get your tickets to the 2025 Two-Brain Summit via the link below.Links2025 Two-Brain SummitGym Owners UnitedBook a Call 2:43 - The owners stage14:16 - Franklin and Cooper on virtuosity31:59 - The coaches stage39:02 - Programming for semi-private training43:25 - From ordinary to extraordinary
This week the owner of Fitness Lying Down who never took a business class and "cheated" his way through Econ 101 is going to tell you how to own a successful gym and what it takes. Okay, not really...but Cory is ready to share what is the secret sauce to the growth & success of FLD these past 10 years and spoiler alert: it has absolutely nothing to do with him! We're hoping that this episode provides you with some exclusive insight, a few belly laughs, and ideas about how to treat other human beings. Enjoy!
If you could choose any superpower, what would it be? Brain coach Jim Kwik suggests that the ultimate power is the ability to learn extraordinarily fast. In this episode, we'll explore how rapid learning can unlock limitless potential while showing you a powerful tool that combines visual, auditory, and kinesthetic learning to transform your approach to mastering new skills. Whether you're preparing for GSDCON Sales in Austin, TX, or looking to boost your knowledge, this episode offers invaluable tips to accelerate your growth.
This podcast episode features Vince discussing strategies for implementing small group training programs effectively. He provides advice on pricing formulas, marketing tactics, and using stories to appeal to clients' motivations. Vince emphasizes the power of joint ventures for fast client acquisition, recommending gyms partner with local businesses. The discussion also covers best practices for defining a company's culture through core values and hiring processes. Overall, listeners will learn practical tips for building successful small group fitness businesses and creating a strong company culture.If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.
Welcome to another episode of Gym Marketing Made Simple! Today's episode delves into effective sales strategies for boutique fitness gyms. Throughout our conversation, we explore the key components of understanding the sales process, overcoming objections, and training staff in sales techniques. We emphasize the significance of pre-qualifying clients through discovery calls and discuss innovative strategies for generating leads and setting realistic expectations. Furthermore, we spotlight the advantages of CRM systems in effectively managing leads and sales pipelines. Join us as we uncover actionable insights to enhance sales conversions and drive success in the competitive landscape of fitness businesses. 00:01 Sales strategies for boutique fitness gyms. 4:06 The Importance of discovery calls for gym owners to qualify leads and create trust. 8:46 Using confirmation texts for gym appointments. 12:58 Importance of confirming appointments and understanding clients' needs 18:36 Removing prices from the website to increase leads. 22:52 Lead generation and sales strategies for fitness businesses. 28:18 Sales strategies for gym owners, including finding the right people, training, and confirming appointments. Tune in to Gym Marketing Made Simple to elevate your sales game and propel your gym toward greater profitability!
If you've owned a gym over the last few years, you've probably recognized that hiring great studio managers has been difficult. One of the roadblocks is the noncompete agreements. As of yesterday, this will no longer be an issue. Check out why and who it affects.
In this episode of Capital Hacking, we had the pleasure of interviewing Dave Kiernan, a successful entrepreneur with a background in mechanical engineering and experience in the laundromat business. Dave shared his journey from playing ice hockey in Canada to becoming a top executive in a company that manufactures vehicle components for the military. Despite his successful career, Dave ventured into the laundromat business, which he found to be a lucrative opportunity.Dave's humble and detail-oriented approach to managing his laundromats was evident throughout the conversation. He discussed the challenges and opportunities in the laundromat industry, highlighting the importance of infrastructure, equipment, and operational efficiency. Dave also shared insights into the financial aspects of running a laundromat, including profit margins and operational costs.Ultimate Show Notes:[00:04:31] Dave Kiernan's Background and Early Life [00:06:29] Transition to the U.S. and Career Development[00:10:33] Challenges Faced in Early Career[00:10:46] Introduction to John and Involvement in Gym Business[00:12:07] Transition to Real Estate and Flipping Houses[00:15:10] Venturing into Custom Automotive Shop[00:16:42] Diversification into Laundromat Business[00:17:24] Expansion and Challenges in Laundromat Business[00:18:18] Discussion on Financing and Growth StrategiesTurn your unique talent into capital and achieve the life you were destined to live. Join our community! We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookApple Podcast
elitefts Limited Edition Apparel: https://www.elitefts.com/shop/apparel/limited-edition.html Support and help the Podcast grow by Joining The Crew: https://whop.com/tabletalkcrew/ In this 269th podcast episode of Dave Tate's Table Talk, Mark Ehnis takes a seat. Mark Ehnis is the founder, owner, and CEO of PowerStrength Training Systems located in Grand Rapids, Michigan. PowerStrength is a premium sports performance and personal training company specializing in youth, high school, college athletes, and adults ages 40-65. Mark has successfully scaled his unique business model from humble beginnings without selling out on his core beliefs. Over the last 12+ years, PowerStrength has become one of the most successful fitness businesses in the country. Mark leads a team of 30+ staff members across four state-of-the-art facilities in the West Michigan area. Mark is an expert when it comes to scaling multiple facilities, creating a centralized operating system to deliver a consistent experience, building career opportunities for staff, and developing stronger leaders. In addition to leading PowerStrength, Mark enjoys helping gym owners who are serious about taking their business to the next level through business coaching and private consulting. Contact Mark - www.MarkEhnis.com PowerStrength Training Systems - www.powerstrengthpro.com Instagram - @Meatheadmark, @PowerStrengthTS ABOUT THE HOST Dave Tate is the founder and co-owner of elitefts.com. He is the author of twenty books and has logged more than 40,000 hours of training and consulting. Dave is married to elitefts co-owner Traci Arnold-Tate, and they reside in London, Ohio, with their two sons. Personal Credo: Live, Learn, Pass on™. Dave's IG: https://www.instagram.com/underthebar/?hl=en SPONSORS LMNT A tasty electrolyte drink mix. https://DrinkLMNT.com/TABLETALK for a FREE 8-flavor sample pack with any purchase! elitefts If you can put it in a gym bag or load weight on it, we have you covered. https://www.elitefts.com/ Use Code TABLE TALK for 10% off your first elitefts order. SUPPORT THE SHOW All profits from elitefts Limited Edition Apparel, Table Talk Coffee, and Team elitefts Workouts, Programs, and Training eBooks support Dave Tate's Table Talk Podcast. Shop these elitefts items: https://www.elitefts.com/content/table-talk/ Support Dave Tate's Table Talk podcast by joining the crew. https://whop.com/tabletalkcrew/ elitefts Shop: https://www.elitefts.com/ elitefts IG: https://www.instagram.com/elitefts/ #DDTTTP #DTTTP #ddttp
Feeling trapped in the conventional personal training model?Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training' falls short and the key to limiting small group training for optimal success.He also shares:- Two indispensable characteristics of a successful gym owner,- The core drivers of effective fitness marketing,- Strategies for gym retention,- 3 reasons members stay loyal.Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.Key TakeawaysIntroduction (00:00)Rick Mayo's background and entry into the fitness industry (01:40)The shift from one-on-one to small group personal training (04:47)The benefits and logistics of the small group model (09:18)Fitness client retention strategies (21:37)Marketing strategies for gym growth (31:02)Rick's personal success principles (41:50)Ideal candidates for the Alloy Personal Training Franchise (51:27)Additional Resources:The Fitness Business University Podcast ------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
When it comes to growing your business, simplicity is key. To make more money, you don't necessarily need to add more products–you just need to make better use of what you already have. Tim Calise is an entrepreneur, investor, consultant, and podcast host who helps service business owners uncover the profits hidden inside their existing businesses. By the age of 25, Tim raised over $325 million for his investment company before moving on to building a 7-figure tech-enabled fitness business with his wife. Tim was one of the four executive team members at GymLaunch alongside Alex and Leila Hormozi, where he oversaw the development and launch of ALAN, a machine learning SaaS company. Currently, Tim helps make founders' dreams come true by implementing his Product to Profit™ Framework. Transferring Skills from Other Industries Tim is a big believer in what he calls talent stacking–taking his previous experiences and applying them to a new industry or problem. Launching a side business in college helped him develop his pricing and pitching skills. Working in hedge funds gave him the business and finance expertise he needed to open his first gym alongside his wife. From there, it was an easy jump to working with GymLaunch, where Tim's experience nurturing leads put him in the ideal position to launch the ALAN software. After exiting from ALAN, Tim moved on to a new problem he could solve: helping service businesses create recurring revenue. The Product to Profit™ Framework The goal behind GymLaunch was to help gym owners make more money. One of the main problems that Tim kept running was poor profit margins–or what he called the “pay and pray strategy”. Most gym owners were spending $50+ to acquire a new customer, but the industry standard of free trials meant it took a long time to make that money back. Tim came up with a new model where business owners use paid products and offers to get back their acquisition dollars at the time of purchase. For example, if your customer acquisition cost is $50 then your entry-level offer should be at least $100. The key is to use existing offers (like turning an onboarding program into a paid course) rather than reinventing the wheel. Today Tim uses the same framework to help service-based businesses across dozens of industries generate more revenue and increase their profitability. Enjoy this episode with entrepreneur Tim Calise… Quotes “The core principle was we were our customer. We saw a problem, we solved it, and within 24 hours we had that business launched.” “So many of us get into business from a delivery perspective. Take fitness, for example–so many personal trainers become gym owners. They're really good at the service, but most of them have no idea how to run a business…I would say ‘What are your gross margins?' to a gym owner and their eyes would glaze over.” “I found peace in being a mentor and a coach, which was unexpected.” “I've moved from me doing the execution to building a community of people who identify with the way I think and my perspective on the world, which is ‘How do we get to where we want to go without selling our souls in the process?'” “When you have concentrations of revenue–either around a single product or customer–that is a risk to an investor.” “We take the best stuff and bring it on the front end, and then we demonstrate or document behind-the-scenes, case studies, things like that, to show you what it's like to be a customer before you pay us a dollar.” “People resonate with confidence, clarity, and insight, and that's what I've spent the last 20 years building and now it's a matter of packaging and putting it in the right place.” Links mentioned in this episode: Visit Tim's Website: https://timcalise.com/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/tcalise/
There are five major layers of a thriving gym business. When I say thriving, I mean that you have an endless supply of leads knocking down your door, a thorough sales process that converts them into paying clients, an exceptional service that keeps your clients coming back, and massive profits. That's one hell of a successful gym business. On today's show I walk you through each of these five layers so you can begin to scale your gym, make a bigger impact and make more money. Enjoy the show.
⏯️ Learn How to Achieve Time, Locational & Financial Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte
This week Luka Hocevar makes his [long-overdo] Industrial Strength Show debut! Luka is the owner of Vigor Ground Fitness & Performance in Seattle, WA, where he has personally coached over 3000 clients - from the highest level professional athletes in the NBA, NFL, UFC & MLB - to "general pop" clients from all walks of life who want to look, feel, and perform better. On this week's episode you'll hear Luka & Joe D. discuss a wide variety of topics. HIGHLIGHTS INCLUDE: Who owns more sneakers - Luka or Joe [and what are their favorite, most worn & most expensive pairs]; How to create a world-class gym/business culture; The difference between "customer service" vs "customer experience"; Actionable ways to make personal training more "personal"; Maintaining/Improving speed after the age of 40; Lowest risk, highest reward sprint variations; How/Why training "general pop" clients helped Luka become a better coach [when working with high-level pro athletes]; Why "experience" is still the best teacher...And Lots MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. Important Links / People Mentioned Luka's Instagram (@lukahocevar) Luka's website Luka's podcast Tribes (by Seth Godin) Derek Hansen's 10x10 sprint method Iron Business Blueprint
Jenz Robinson discusses his journey from being a professional rugby player to becoming a successful fitness coach and entrepreneur. He shares his frustrations with the low standards in the personal training industry and his mission to change the perception of personal trainers. Jenz also talks about the importance of having a high-quality coaching product, the role of aesthetics in attracting and retaining clients, and the future of the fitness industry. We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/
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