Podcasts about buy one give one

Dave Heath is the Co-Founder and Chief Executive Officer of Bombas. Prior to the launch in 2013, Dave dedicated two years to rigorous product testing and refinement to create the best performing and most comfortable sock available, while staying true to their mission of helping those in need. Dave holds a BA from Babson College with majors in Marketing, Management, and Entrepreneurship. Previously, he led business development as one of the founding employees at UrbanDaddy followed by joining the new media acquisitions and strategy team at Yucaipa Companies. As a true serial entrepreneur, Dave has founded three companies, with one successful exit, and has invested and consulted on a range of start-up businesses from concept, through launch and continued growth. Dave has been featured on ABC's Shark Tank, NBC TODAY Show, CBS This Morning, ABC Good Morning America, Bloomberg TV and in The New York Times, and was named EY Entrepreneur of the Year in 2017.In this episode of The Retail Pilot, Dave Heath joins Ken Pilot and discusses the journey of starting a mission-based sock company and the challenges and successes along the way. He shares insights on the importance of focus, sustainable growth, and using time to your advantage. Dave also talks about the power of partnerships and collaborations that align with Bombas' mission. He emphasizes the need for authenticity and staying true to the brand's values. Additionally, he discusses the role of technology in marketing and the future of the company. In this conversation, Dave Heath discusses the potential of AI in e-commerce and its application in various areas such as asset creation, site updates, and site merchandising. He also introduces Constructor, an AI-powered site merchandising tool. The conversation touches on the use of AI in customer service and the importance of understanding the customer experience. Additionally, Dave shares his favorite streamed shows and provides a promo code for Bombus products.Key Takeaways from this episode of The Retail Pilot with Dave Heath, CEO of Bombas:1.    Entrepreneurial Journey and Problem-Solving Approach: Dave Heath's journey began with a desire to work for himself, learning various skills and exploring different industries, always with the intent of eventually starting his own business. His approach was less about the industry and more about identifying and solving problems. He noticed the lack of socks in homeless shelters, leading him to start Bombas with a mission to donate a pair of socks for every pair sold.2.    Socially Conscious Business Model: Bombas was established with a buy-one-give-one model, similar to TOMS Shoes, to address the significant need for socks in homeless communities. Over time, this model evolved to include not just socks but also underwear and t-shirts, the top three most requested clothing items at homeless shelters.3.    Founding Team Dynamics: Dave Heath, along with co-founder Randy Goldberg and two others, formed a cohesive team where each member possessed specific skills that complemented one another. Their self-awareness of strengths and weaknesses helped them work effectively together, aligning their shared values and visions for the company's ethical growth.4.    Sustainable Growth Strategy: Bombas adopted a deliberate, focused growth strategy rather than chasing rapid expansion. They avoided excessive fundraising and maintained profitability from the outset. They prioritized methodical growth, aiming for sustainability and quality over immediate scale. This approach allowed them to retain control and avoid unnecessary stress associated with continuously raising capital.5.    Multi-Channel Distribution Strategy: Despite primarily being a direct-to-consumer (D2C) brand, Bombas strategically entered the wholesale market after reaching a certain revenue milestone. They carefully selected appropriate retail partners, ensuring the brand fit and maintaining their status as the top-selling sock brand in every store they entered. While primarily D2C-focused, they've recognized the value of being present where customers shop, gradually expanding into various channels without diverting too many resources from their core business.6.    Product Distribution Strategy: Dave Heath emphasizes a focus on strategic distribution channels like Nordstrom rather than vending machines, as the latter may not significantly impact Bombas' growth due to low sales volume.7.    Brand Strategy & Collaborations: Bombas values collaborations that align with their mission. Dave highlights partnerships with Sesame Street, Disney princesses, and LGBTQ+ initiatives, showcasing the brand's commitment to giving back and staying mission-driven.8.    Marketing Approach: Bombas employs a multi-channel marketing strategy, using various platforms like TV (including connected TV), Facebook, Google, and more. They leverage different channels to reach diverse audiences, considering each channel's effectiveness for specific demographics.9.    Competition Perspective: Bombas sees larger commodity incumbents like Hanes, Fruit of the Loom, and Gildan as primary competitors. They aim to capture market share from these established brands by positioning Bombas as a premium mass-market brand known for comfort and quality.10. Tech Integration: While Bombas utilizes technology, such as AI tools for customer service and site merchandising, they prioritize being an apparel company that uses technology, not a technology-driven company. They cautiously approach integrating tech, focusing on customer experience and efficiency without compromising their core values. 

Have you ever wondered about the strength that it takes to parent a heart warrior child? What does the journey of raising a child with a congenital heart defect look like? Meet Alison and Brian Blankenship, parents to two children, one of whom is a heart warrior named Ian. Ian was born with a critical congenital heart defect, and his parents are here to share their intimate story of resilience.This compelling episode takes you through the emotional journey of the Blankenships, right from the moment they first received Ian's diagnosis. They bravely face the challenges of countless medical procedures, and share the different milestones they have celebrated, each one a testament to Ian's resilience. There's also a deep dive into the strong bonds they've forged within the CHD community, a source of support that has proven invaluable over the years. The couple touch on the unique grief and isolation that comes with having a child with a heart defect and stress the importance of self-care in their fight against the odds. But that's not all. We also explore their experiences with A Kid Again, an organization that offers much-needed respite to families with children who have chronic illnesses. They share how A Kid Again differs from Make-a-Wish, the empathy it has nurtured in their daughter Haley, and the benefits they've reaped as a family. Through this enlightening episode, we hope to give you a glimpse of what it truly means to be a heart warrior family, and inspire you to find strength amidst adversity. Join us and discover an inspiring narrative of courage and love.Please check out our Kickstarter! https://www.kickstarter.com/projects/498247588/hearts-united-buy-one-give-one-book?ref=39yflqThe Kickstarter is only running for 30 days -- from August 15th to September 14, 2023. If you'd like to Buy-One-Give-One or even just want to show us some love, we really appreciate you!Support the showAnna's Buzzsprout Affiliate LinkBaby Blue Sound CollectiveSocial Media Pages:Apple PodcastsFacebookInstagramMeWeTwitterYouTubeWebsite

I'm speaking with Darya Simanovich, CEO & Founder of Chelsea Creperie, Chelsea Swim Spa, and the social enterprise Buy One Give One. After arriving in the UK with £200 in her pocket, no English and no connections, she has grown an impressive portfolio of businesses. We discuss the importance of building a team of people around you, how she has funded her businesses and why she recommends lean startups. Connect with Darya on Instagram @daryasimanovich -----------

You're familiar with the model that we're talking about today. You buy something, and with your purchase, something—whether an item or money—is donated to a person or organization. Buy one, give one. But what if those on the receiving end aren't actually getting anything they need?In today's episode, we're sharing three examples of buy one, give one corporate philanthropy (TOMS, Warby Parker, and Bombas). We're going into how each philanthropic concept came about, how this model can have negative effects, and ways to approach the model that are more helpful to those in need. What's in this episode:[05:21] Understanding buy one, give one philanthropy and cause marketing[08:03] How TOMS (shoes) was built on cultural appropriation and actually has negative impacts on the countries it “serves”[17:05] How Warby Parker (glasses) has done a better job of transparency with their model and actually working with organizations on the ground in the places that they serve[20:25] How Bombas (socks) started their organization out of a need they recognized (rather than a sock company with a marketing ploy) and how they're not as overt about their buy one, give one philanthropy[28:10] The implications of this kind of corporate philanthropy, and how consumers can continue to demand transparencyFor full show notes, resources, links and to download the transcript, visit our website: https://thenonprofitreframe.com/Do you love our show and want to hear even more from us? You can get behind-the-scenes episodes and more by supporting us on Patreon: https://www.patreon.com/nonprofitreframe Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

The season of preparation is over. It's time to run!!!Join the KBP crew, J.R. and LZ, as they unpack this weeks episode. They are talking about a lot, including the Mastermind update for 2023. So grab a snack, hit the treadmill, or set the cruise control - it's always a great time!Check out our merch! It's product with a purpose.New for 2023 - More Lord BOGO DealsWe've all heard of Buy One Get One, but we're changing it this year with the new and improved Buy One GIVE One! The month of January will be our first NEW BOGO event.  Visit our website for more details.Love hats??? Our Kingdom Lid Blowout is happening NOW - for a LIMITED TIME!!!All hats are $20 - any hat, any design, for a limited time! Shop NOW>>> MLK Headwear SALE

Samantha Story-Camp's purchase of a homemade soap recipe book was supposed to be a creative way for her to provide gifts to fellow theatre actors after the final night of performances. One evening, she found herself at a local small business association workshop on how to start a business. Her and a friend were interested in creating a singing telegram company with a unique spin. Their idea never got off the ground, but what she learned planted the seed for another entrepreneurial venture. After receiving initial feedback from her friends and online community, Samantha decided to launch Pip & Lola's.Samantha eventually moved back to Pittsburgh, the city where she received her theatre degree from Point Park University. She and her husband opened a storefront, and Pip & Lola's began to grow. The company, which is named after two of her children, is a thriving family business with two locations. They also have a generous donation program in which they provide bars of soap to regional domestic violence shelters and other local charities. In this episode, Samantha talks about what she's learned from over a decade in business and how her theatre background helps her to relate and communicate with her many loyal customers.If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH SAMANTHA STORY-CAMP AT:Website: https://www.pipandlola.comFacebook: https://www.facebook.com/pipandlolaInstagram: https://www.instagram.com/pipandlolaTikTok: https://www.tiktok.com/@pipandlolas

Sometimes, we're overwhelmed with the enormity of solving problems in the world that we forget small actions can make a difference. Join me and Masami Sato who is the founder of the global Buy One Give One business model that helps businesses big and small make impacts on nonprofits. It's a reminder that we can all do something. To learn more about Buy One Give One, visit: https://b1g1.com/ For nonprofits, visit: https://www.b1g1.org/ --- Support this podcast: https://anchor.fm/nonprofitlowdown/support

Masami Sato is a 2x TEDx speaker, Amazon Best-Selling author, and Founder/CEO of the social enterprise B1G1. We discuss her background in social entrepreneurship and B1G1's innovative model forms partnerships between charities and businesses for their mutual benefit.Formed in 2007, B1G1 was one of the pioneers of the “buy one, give one” philanthropic model. It started with a simple idea: “What if every business could make a difference in their own way, just by doing what they normally do?” BUY1GIVE1 (the business): https://b1g1.com/B1G1 Giving (the charity): https://www.b1g1.org/Masami's LinkedIn: https://www.linkedin.com/in/masamisato/ Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/). 

Our guest on the pod this week is James Connor.  James is a Fractional CTO, Serial Entrepreneur & Non-profit Advisor.  He's also the co-founder of Flexible Sites, an innovative company that uses a Buy One Give One model to help non-profits and social enterprises find technical help and assistance. Resources mentioned in this episode are: Blake Mycoskie book Masami Soto interview Flexible Sites website James on LinkedIn The Awarepreneurs Community Paul's coaching site

This week coincides with Nickel & Suede's favorite event of the year – Buy One, Give One. The campaign is all about showing kindness to others, and I'm excited to share how anyone can incorporate random acts of kindness into their every day to spread generosity through your own community.

Masami Sato is a 2-time TEDx speaker, Amazon best-selling author, and the founder of a global giving movement B1G1.For those of you unfamiliar with B1G1, the organization is based in Singapore and collaborates with businesses worldwide under the buy one give one model. For this episode of Untapped Philanthropy, Masami and podcast host Kerrin Mitchell delve into corporate giving models and explore the future of international philanthropy. 

Das Social-Startup Share spendet für seine verkauften Produkte ein vergleichbares Produkt an Menschen in Not - angefangen von Mineralwasser über Bio-Nussriegl bis hin zu Hygieneartikel. Bei "One Change a Week" erläutert Co-Founder Sebastian Stricker, wie das "buy one, give one"-Modell funktioniert und welche Initiativen konkret unterstützt werden.

In this episode, Nick tackles the marketing style of the Buy One Give One charity. Such as Tom's Shoes where if you buy a pair they donate a pair to a shoeless person. Nick believes he has a method that will blow that marketing out of the water. Cause yes you can give free shoes to a person, but what do you do about the evil warlord that will just steal all the shoes for themselves. Nick believes that he has the answer. This episode will win an Emmy.  www.cutellicomedy.com  Twitter: @ncutelli   

What a brilliant way to kick off Season Four AND Women's History Month. Join me and the ever-amazing Celia Hodson as we talk all things bodies, periods, justice, feminine power... and inviting men into the "bloody" conversation.Her words of wisdom will fuel you, and her vision for ending period poverty around the world will inspire you. Get ready for an eye-opening conversation that will have you seeing red in the best way possible.Check out Hey Girls at: https://www.heygirls.co.uk/And for more great Entreprenora content, check out @Entreprenora_official on Instagram or come visit at www.entreprenora.co.uk.Think Bigger. Lead Better. Be Bolder.

Krista speaks with Julie Weigaard, co-founder and CEO of Ruby Cup, the first menstrual cup brand to incorporate a social mission into its business model. Ruby Cup are pioneers of the Buy One Give One program for menstrual cups and every cup they sell is matched with a donation to a girl or woman who does not have access to safe period products. In addition to donating cups, Julie regards delivering menstrual health education as an important part of her mission. She is keen to tackle the taboos and stigma that exist around menstruation and wants to normalize the conversations about periods. Julie sets out the economic, environmental, and health benefits of using menstrual cups rather than tampons or pads and explains how they can help women manage their periods, save money, and avoid contributing towards the waste caused by single-use sanitary products. She also describes how her decision to run Ruby Cup as a business rather than as a nonprofit has enabled it to have a greater global impact. Connect with Julie: Website: rubycup.comInstagram: @rubycup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

You can also listen and subscribe to this podcast on iTunes or Stitcher. Today we are talking about one of my favorite subjects–the transformative practice of keeping a journal. Journaling is the intersection of my creative and spiritual life, it is where all my good ideas start, it is where I come to make peace... Read More

Khalid and Astheris are joined by Vin Singh of the organization Free Lunch Coffee to discuss how the framework of what it means to be a charitable company has evolved in the last decade. Vin speaks on his travels and the decision to resign from his corporate job to start Free Lunch Coffee. Free Lunch Coffee is an organization that prioritizes the eradication of child hunger and increased educational opportunities through a strategic model: one bag of coffee purchased equals ten meals through the Lunchbox Fund. The company has committed to given a minimum of 50% of proceeds to the mission of ending child hunger. Use the code: Humanity at check out to get 10% off your order at Freelunchcoffee.com

Born and raised in a small town in Southern Illinois Kimberly attended Southern Illinois University (SIU) where I was a member of Alpha Gamma Delta Sorority and obtained a degree in Political Science. Kimberly proudly wears many titles: wife, mother, chauffeur, chef, CEO, and “daddy’s girl”. Throughout her life her father (or “Pop” as her children call him) taught her not only by his words but by his amazing example. He instilled in her that she could do anything she set her mind to and that the only limitations were those she placed upon herself.Her father is a man of integrity, passion and compassion. His passion for coffee inspired Kimberly to found Pop’s Coffee 2017. His compassion for others inspired the philanthropic twist.Pop’s Coffee is a company that lives by its values and is committed to enriching the lives of other like-minded people and causes. So, when you buy a bag of Pop’s Coffee you are supporting the protectors of America. Pop’s Coffee is proud to support our active military through our Support our Troops Program. For every bag of coffee sold Pop’s Coffee donates a bag of coffee to our troops. If you would like to go buy a bag and help donate right now to our troops or our first responders, visit, https://popscoffee.net/Support the show (https://www.patreon.com/theteachablesoul)

On today's episode, Peter and Dan explore the most interesting climate projects that have missed the mainstream, and riff on the top business ideas rotting in their idea graveyards.Topics:- Home Algae Farms and functional art- How the pressures of climate will manifest on nutrition labels- Sweatcoin for sustainability- “Buy one give one” Shopify plugin- Plastic marketplacesIf you've enjoyed listening to our show, please subscribe- would mean a lot to us!Follow @ingoodhands on twitter and let us know who you want to see on the show!

This week, David talks to Derek Juno, the executive Vice President of Mealshare, one of North America's fastest rising and leading charitable organizations who are doing everything in their power to eradicate youth hunger across the globe. Derek is a very energetic individual who places gratitude as one of his top core values, and serves as an example of what type mindset you might want to have if you wish to do things like help a company directly impact the lives of over 3 million people, or compete in the odd ironman event. Derek is doing great things for all the right reasons and if you want to know more about him and his company, visit www.mealshare.ca or follow them on Instagram/twitter by searching for Mealshare. You can also learn more about the amazing retreat experience that Derek offers by visiting www.elysiumretreat.ca which is a unique opportunity to completely switch off from the world and focus on the most important person in the world... Yourself.

Visit the Adafruit shop online - http://www.adafruit.com Maker Update: Pumpkin Spice Reflow [Maker Update #148] *Adafruit Edition* This week on Maker Update: A shouting pumpkin, Build your own Feather module, be goose do crimes, dripping skills, boiling cauldrons and open source e-readers. Never miss a Maker Update! Sign up for the email newsletter (w/bonus links). http://eepurl.com/cCJF21 ++Show Notes [Maker Update #148]++ -=Project of the Month=- Talking Bluetooth Pumpkin https://learn.adafruit.com/pumpkin-with-circuit-playground-bluefruit -=News=- Take Flight with Feather contest https://blog.adafruit.com/2019/11/01/take-flight-with-feather-hackaday-hackadayio-digikey-feathercontest-adafruit/ Adafruit hardware at TensorFlow world: https://blog.adafruit.com/2019/11/01/tensorflow-lite-solution-for-running-ml-on-device-with-pete-warden-petewarden-tfworld-tensorflow-tflite-dansitu-tensorflowworld-tinyml-oreillymedia-arduino-arm-with-adafruit-hardware-adaf/ Buy One Give One at Adafruit with Black Girls CODE is back! Thank you Digi-Key! https://blog.adafruit.com/2019/10/29/buy-one-give-one-at-adafruit-with-black-girls-code-is-back-thank-you-digi-key-blackgirlscode-digikey/ -=Adafruit Projects=- Animatronic Fizzgig monster m4sk https://learn.adafruit.com/animatronic-fizzgig-monsterm4sk-puppet Goose Game monster m4sk controller https://learn.adafruit.com/goose-game-m4sk-controller Meat Skull Centerpiece https://learn.adafruit.com/meat-skull-centerpiece Monster Mask Voice Changer https://learn.adafruit.com/meat-skull-centerpiece Monster M4sk is Watching You https://learn.adafruit.com/monster-m4sk-is-watching-you Ooze Master 3000 https://learn.adafruit.com/ooze-master-3000-neopixel-simulated-liquid-physics/overview BLE Glowing Mini Cauldron https://www.youtube.com/watch?v=57s-rnjlolg -=More Projects=- EZ Make Oven https://learn.adafruit.com/ez-make-oven -=Tools/Tips=- All 35 posts from Open hardware month in one spot https://blog.adafruit.com/2019/10/31/all-35-posts-from-open-hardware-month-in-one-spot-ohm2019-oshwa-ohsummit-opensource-opensourcehardware-opensourceorg-adafruit/ The Open Book Project – an open eBook reader https://blog.adafruit.com/2019/11/01/the-open-book-project-an-open-ebook-reader-ebook-circuitpython-feather-samd51-josecastillo-hackaday-microchipmakes/ CircuitPython snakes its way to the SparkFun Qwiic Micro https://blog.adafruit.com/2019/10/24/circuitpython-snakes-its-way-to-the-sparkfun-qwiic-micro-samd21-development-board-sparkfun-circuitpython-adafruit/ Circuit Python on Sony Spresense https://circuitpython.org/board/spresense/ Circuit Python on Arduino Nano BLE https://circuitpython.org/board/arduino_nano_33_ble/ -=Product Spotlight=- Adafruit STEMMA Non-Latching Mini Relay https://learn.adafruit.com/adafruit-stemma-non-latching-mini-relay ----- Maker Update is a weekly video series covering news, projects, tips, and events that will interest the maker and DIY community. #makerupdate Find more online: Blog: https://makerprojectlab.com Facebook: http://fb.me/makerprojectlab Instagram: https://www.instagram.com/makerprojectlab/ ----------------------------------------- ADAFRUIT LIVE CHAT ON DISCORD IS HERE! http://adafru.it/discord Adafruit on Instagram: https://www.instagram.com/adafruit Subscribe to Adafruit on YouTube: http://adafru.it/subscribe New tutorials on the Adafruit Learning System: http://learn.adafruit.com/ -----------------------------------------

On this episode, we interview Keaton Hendricks, founder of Sky Outfitters. Sky Outfitters is an online e-commerce company headquartered in Indianapolis. Since inception in 2016, Sky Outfitters (formerly known as Sky Footwear) has partnered with over 30 different homeless shelters across the Midwest and donated over 30,000 socks as a component of its “buy-one-give-one” mission. With every piece of apparel sold, the company donates that item to its homeless shelter of the month – August’s shelter being Milwaukee Rescue Mission. Launched in 2016, Sky Outfitters tripled its revenue in its first year – and in 2018, the company saw $127K in gross revenue – a number that is expected to steadily increase throughout the rest of 2019. Expanding the company’s retail line, the company's rebranding coincides with the launch of two new apparel products found on homeless shelters’ most requested items list – premium beanies and scarves. Special Guests: Keaton Hendricks and Keeton Hendricks.

What if you could get creative and challenge the well-known buy-one-give-on business model? Mark Agnew is doing just that and shares his ideas in this interview! Agnew knows firsthand what it’s like to live with severe vision loss. At 28 years old, he was mugged and suffered injuries leading to complete vision loss in his right eye. After working nearly two decades in the financial industry, he longed for a more meaningful life. In 2000, Agnew founded Eyeglasses.com, an online one-stop shop for eyeglasses, prescription lenses, and sunglasses, to make purchasing eyeglasses an easier and less costly process. Eyeglasses.com offers more than 300 premium brands at greatly reduced prices. Through the launch of Pi Wear, the now 58-year-old husband and father is on a mission to help others who cannot see their own futures. ”Corporate social responsibility has come a long way,” says Agnew. “While it was once applauded when companies gave anything back at all, with more companies becoming conscious, we are seeing this movement toward corporate giving that has meaningful, systemic impact. This is progress and should be celebrated. Frankly, the shift comes not a moment too soon, as social issues including health, are not being funded by government as much as they need to be. Business needs to help.”

Épisode 218 : Instagram ne s’en cache pas, il souhaite être demain la plateforme leader du social commerce. A ce titre, le shopping est en train de devenir un élément de plus en plus important de l’application Instagram. Et en Juillet c'est un Pop-up Store Instagram qui fera son apparition dans le quartier du Marais. Julie Pellet, Responsable du Développement de la marque pour l'Europe du Sud déclare : « Tous les jours, plus de 200 millions utilisateurs visitent un profil de marque sur Instagram. Notre communauté est en demande de faire du lèche-vitrine et d'engager avec les marques pour en savoir plus sur un produit. Avec le lancement de Shopping nous avons amélioré et simplifié l'expérience du parcours d'achat entre les marques et les membres de la communauté. Aujourd’hui, ce ne sont pas moins de 130 millions d’utilisateurs par mois qui appuient sur les tags Shopping sur Instagram. Avec cette collection inédite et exclusive, nous célébrons les marques et les Instapreneurs qui engagent avec leur communauté en leur proposant une expérience e-commerce d'un nouveau genre. C’est aussi une occasion unique pour d’autres marques de s’inspirer et de constater que Shopping est un moyen simple et efficace de vendre à une audience locale et internationale » 

 Instagram ne s’en cache pas, il souhaite être demain la plateforme leader du social commerce. A ce titre, le shopping est en train de devenir un élément de plus en plus important de l’application Instagram. 
 Tous les jours, plus de 200 millions d’utilisateurs visitent un profil de marque sur Instagram. Et 80% des utilisateurs d’Instagram suivent au moins une marque.  C'est quoi un Pop-upStore ? Les pop-up store, ce sont ces magasins éphémères qui sont ouverts pour une occasion spéciale, sur une durée très courte. Et ça se fait de plus en plus dans le cadre d’actions de com. En début d’année, Lego a ouvert à Londres un pop-up store entièrement vide et interactif sur Snapchat pour sa ligne de vêtements ! Le pop-up store c’est un moyen pour une marque virtuelle, ou une marque qui se lance (ou pas) de créer un univers autour d’elle, autour de ses produits. / pure player / Les marques mettent en place des dispositifs créatifs hors normes dans leurs pop-up stores. Le Pop-up Store permet de lancer de nouveaux produits Le pop-up store est au service d’une expérience d’achat unique Le pop-up store pour tester de nouveaux marchés Le Slip Français a mis en place une opération marketing de crowdfunding. Le principe de cette campagne est d’inviter les internautes à participer au financement du voyage de la marque aux Etats-Unis. Le but ? Ouvrir un pop-up store Le Slip Français à Los Angeles  
 Instagram est la plate-forme du lèche-vitrine. 
 
 Instagram lance un pop-up shop unique à Paris et réunit 10 marques françaises  
 Instagram France réunit 10 marques pour créer une collection inédite, exclusivement accessible via la fonctionnalité Shopping sur Instagram et s’installe, le temps d’une journée, dans un pop-up shop en plein cœur de Paris. 
 
 Sourcing des 10 marques françaises 
 10 marques françaises, engageantes et engagées, qui ont trouvé leur voix sur Instagram, fédéré une communauté et fait croître leur business grâce à la plateforme. 
 @meufparis : une marque de vêtements engagés 
 @makemylemonade propose des vêtements en édition limitée à faire soi-même ou à acheter tout prêts.  Le compte Instagram est né au lancement de la marque et Instagram est, depuis leur tout premier shooting, au cœur de leur stratégie de communication. 
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 @jimmyfairly une marque de lunettes française qui pratique le Buy One Give One: pour chaque paire achetée, une paire est offerte à une personne dans le besoin. 
 Lancé en 2012, le compte Instagram de la marque est le premier canal de communication digital mais aussi le premier levier d’acquisition de la marque. 
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 @manucurist marque française de produits de manucure. 
 La plateforme représente le principal canal d'acquisition du trafic sur Internet et représente 20% des ventes en B to C. Instagram a également permis à la marque de se faire connaître et d’attirer sa communauté au sein de son “Green Club” (95% des clientes ont été acquises via le swipe up sur le réseau social). 
 
 C’est quoi Instagram Shopping ? 
 Les posts shoppables offrent la possibilité de voir rapidement les informations telles que les descriptions de produits et les prix en un seul clic, sans jamais avoir à quitter l’application Instagram. 
 Les posts shoppables sont repérables facilement avec la petite icône en forme de panier dans le coin à droite de l’image. 
 Les articles Shoppable fournissent aussi automatiquement des liens vers les pages de produits correspondantes sur votre site Web, afin que les clients puissent rapidement ajouter des articles au panier et passer à la caisse, ou parcourir le reste de votre catalogue. 
 —— 
 Objectif de cet event démocratiser encore davantage la fonctionnalité shopping. 
 
 Selon Julie Pellet, Responsable du Développement de la marque pour l'Europe du Sud  
 *« Avec cette collection inédite et exclusive, nous célébrons les marques et les Instapreneurs. C’est aussi une occasion unique pour d’autres marques de s’inspirer et de constater que Shopping est un moyen simple et efficace de vendre à une audience locale et internationale »*. 
 —— 
 Instagram shopping, une vraie réussite pour Instagram et les marques 
 Avec le lancement de la fonctionnalité Shopping, Instagram souhaite améliorer et simplifier l'expérience du parcours d'achat entre les marques et les membres de la communauté.  
 Un an après le lancement de la fonctionnalité, la réussite est au RDV. 
 En 2019, 130 millions d’utilisateurs par mois appuient sur les tags Shopping sur Instagram.  
 —— 
 Le compte vitrine @shop a vocation à s’internationaliser 
 Mi-Mai, Instagram créait un compte spécial appelé @shop, qui rassemble les messages de marchands en ligne vendant des produits via l’application. 
 Le compte a pour objectif de présenter les principales catégories de boutique émergeantes présentes sur la plateforme : notamment la mode, la beauté et la décoration intérieure.  
 Chaque produit affiché sur le compte @shop a des balises shopping permettant aux utilisateurs d’Instagram de faire un achat direct sans quitter l’application.  
 Dans les semaines qui viennent le compte @shop intégrera aussi des marques françaises 
 ____ 
 La découvrabilité organique, l’atout majeur pour les marques 
 Dans la même lignée, Instagram enfonce le clou et se positionne comme la plateforme N°1 pour découvrir de nouvelle marque. 
 Depuis 1 mois, shopping est intégré au coeur de la fonction Explore d’Instagram. C’est une très belle opportunité pour les petites marques et les petits créateurs de se faire découvrir par un nouveau public de façon organique. 
 Chaque jour, 200 millions de personnes utilisent la fonction Explore d’Instagram ! 
 La force d’explore, c’est l’extrême personnalisation des suggestions. C’est un potentiel énorme pour les marques et une belle opportunité d’émerger à condition de soigner ses contenus et sa stratégie de hastags 
 —— 
 Instagram souhaite donc prendre le lead sur le social commerce et la fonctionnalité Insta checkout devrait finir de plier l’affaire ! 
 En mars 2019, Instagram mettait en place une fonctionnalité de paiement en natif (Instagram Checkout) avec 23 marques américaines qui permettent aux acheteurs de payer pour des produits sans quitter l’application. 
 Un groupe d’analystes de la Deutsche Bank a estimé que cette nouvelle fonctionnalité pourrait générer des revenus à hauteur de 9 milliards d’euros rien que pour l’année 2021.   
 Cette fonctionnalité n’est pour l’instant disponible qu’aux USA.  
 D’après nos sources chez Instagram, cette fonctionnalité est encore loin d’être rendu disponible au plus grand nombre. 
 ——— 
 La question à 10.000 dollars : faut-il encore aujourd’hui investir dans un site ecommerce quand on est une petite marque ? Selon Melanie Agazzone (responsable communication d’Instagram pour la France et l’Europe du Sud), Instagram ne part pas en guerre contre le commerce traditionnel. « Il n’y a pas d’opposition avec le e-commerce traditionnel » « Instagram Shopping répond avant tout à un besoin. Nous avons fait le constat que les utilisateurs d’Instagram étaient nombreux à souhaiter s’engager encore davantage avec les marques sur la plateforme. A ce titre, Instagram Shopping a vraiment vocation à simplifier le parcours d’achat. Pas de remplacer un site e-commerce » 
 . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

The "Buy-One Give-One" model was popularized by companies like TOMS and Warby Parker. And it continues to become a popular model with companies who want to establish some social value within their business. Bombas was built on the platform of helping others. Listen to the episode to learn more about the strengths and weaknesses of the BOGO model! Have you purchased a product or service from a company that uses a BOGO model?Don't follow our social media pages: https://linktr.ee/TRBBPTwitter: https://twitter.com/trbbpodInstagram: https://instagram.com/trbbpod

We were in the studio today with Matt Wendling with the Warren County Planning Department & President of the Front Royal/Warren County Anti-Litter Council and Kara Lewallen, a teacher at Skyline High School. We talked about the Community Earth Day Celebration happening on Saturday, April 27, 2019 from 9am - 2pm at Skyline High School. Kara gave us a rundown of all the activities happening that day and the organizations who are participating in the event. You can download the event flyer here: CEDC Flyer. Kara also told us about a Skyline High School action project, "Buy One Give One" bag and book. You can purchase the bag/book at the Community Earth Day event or at Samuels Public Library. For each one purchased, one set will be donated to a local kindergartner. For more information, contact Kara via email: klewallen@wcps.k12.va.us   Matt gave us an overview of their "Make a Difference in your Community" program that loans supplies to school clubs & civic organizations for roadside litter clean-up efforts. We also talked about the cargo nets (in three sizes for large and small pick-up trucks and utility trailers) available to town and county residents at no cost. The nets can be picked up at the Warren County Planning Department in Suite 400 in the Warren County Government Center during office hours between 9am - 5pm. Finally, Matt gave us the details about a competitive state grant they were awarded to fund a project to build & install Monofilament Fishing Line Collection Tubes at boat landings in Clarke, Frederick, Shenandoah and Warren Counties. There are still collection tubes available, you can get ore information about the project by clicking here.

Le modèle d'affaires Buy One Give One : est-ce réellement profitable pour la société et l'entreprise qui l'utilise? Cliquez ici pour consulter les notes de l'épisode!

19 years and $7MM in giving later, Aakron Rule is no stranger to the concept of making the world a better place. In this Episode, we get the unique opportunity to look at the results created between Suppliers and Distributors of our medium and examine where we're shining and where we still need to improve.

Tony and Josh Breeden founded b+b, www.bbcompany.com, the ONLY buy-one-get-one company in the health space. Through its national partnership with Americares, b+b provides donated medicines to a network of over 1000 FREE health clinics and rural health centers serving 5 million patients in need. AWESOME! Learn more about Americares at www.americares.org. The Business Builders Show with Marty Wolff is proud to present Tony and Josh Breeden on www.c-suiteradio.comTony and Josh are BIG dreamers. They have a HUGE vision! Be sure to check out their website at www.bbcompany.com to learn where you can buy their products AND help out Americares.Be sure to check out all our Business Builders Shows and many other fine shows at www.c-suiteradio.comWant to learn more about me and my executive coaching and business consulting practice? Go to www.martywolffbusinesssolutions.comCall or text me at 570 815 1626 with your comments and questions.Thanks for Listening! See acast.com/privacy for privacy and opt-out information.

Recorded, with Paul Dunn's permission, at the "Fast Forward Summit 2017" with Roger Hamilton. Paul shares the "Buy One Give One" vision and how you can get involved too. Together we can make a difference. This is an unusual recording in that it uses binaural microphones that I was wearing in my ears. This will give you a sense of what it is like "being there" - sitting next to the very enthusiastic Julie Hogbin! Check our www.B1G1.com as soon as you're ready to get involved - and there's an app too!

Buy One Give One with Your Business Through Cause Capitalism | Hustle and Grow with Steve Down by Asenath Horton

Gary Wörtz, MD, explores ongoing efforts to combat global blindness in the developing world. Cathleen McCabe, MD, details her medical mission work and how the experience affects her on a personal and professional level. Shira Shafir, PhD, Director of Social Innovation and Impact at TOMS, discusses the company's one-for-one business model with regard to eyewear.

Gary Wörtz, MD, explores ongoing efforts to combat global blindness in the developing world. Cathleen McCabe, MD, details her medical mission work and how the experience affects her on a personal and professional level. Shira Shafir, PhD, Director of Social Innovation and Impact at TOMS, discusses the company's one-for-one business model with regard to eyewear.

Join host Elisa Camahort Page and guests Sallie Krawcheck, Majora Carter, and Aihui Ong as they discuss entrepreneurism, crafting your perfect pitch, and the realities of being a woman running your own business and joining the investment and investor pipeline. Show Notes: Starts at 0:00: Introduction and description of the SheKnows Media initiative for women enttrepreneurs, #ThePitch. Starts at 0:40: Interview with Sallie Krawcheck, CEO and Founder of Ellevest. Also kicking off and serving as emcee/judge for #ThePitch Keynote at #BlogHer16 August 6th in L.A. Starts at 23:07: Interview with urban revitalization strategist, Majora Carter. Majora is also CEO and Founder of Startup Box, was the winner of #ThePitch competition at #BlogHer15, and is serving as a judge for #ThePitch at #BlogHer16. Starts at 41:33: Interview with Aihui Ong, Founder and CEO of Love With Food a food commerce company with a Buy One Give One social good element. Aihui, was the winner of #ThePitch competition at #BlogHerFood15... See acast.com/privacy for privacy and opt-out information.

Highlights of my conversation with Steven Renwick Offering cloud credit control and accounts receivable solutions to small business turning Oxford MBA projects into a cloud success story utilising the crowd equity funding platform seedrs to launch Satago partnering with Experian to offer free access to credit data on UK businesses Subscribe to Episode # of Cloud Stories on iTunes: https://itunes.apple.com/au/podcast/cloud-stories-heather-smith/id908333807 Transcript Heather:        Hello and welcome back to Cloud stories. Today I’m interviewing Steven Renwick. Steven is the founder and CEO of Satago. Satago is a clever credit control and accounts receivable software that helps companies get paid faster. Satago connects to user’s accounting software and takes over the process of chasing customers for payments as debts age through automated statements and escalating email reminders. Included with Satago is free credit information and payment behaviour data about all of your customers, allowing you to determine which customers you can offer credit to and on which you should concentrate your collection efforts. I first met Steven at Sydney Xerocon, and that’s where he gave me blue sunglasses which you frequently see me wearing in pictures from Xerocons and Xero events, and there are a few of us around there sporting the Satago blue sunglasses. I started by asking Steven, what did you like to do when you were a 12 year old? Steven:          Wow, as a 12 year old. I was very much into fantasy/war gaming. That’s like these lead models you get. You paint them up and then you play battles against each other or you go into dungeons and explore. So me and my brothers used to play that quite a bit. Did you ever manage to sell those models for money? Steven:          A few of them I have but most of them I’ve still got in my parent’s attic. They’re now worth quite a bit of money because they’re all out of production. Heather:        My son keeps trying to convince me to buy them, which he does, he buys them and he’s like, “They’ll make money. They’ll make us money.” It sounds like you’re on the same street there. Steven:          Yes, could be. Can you explain to our listeners essentially what your business, Satago, does? Steven:          Sure, Satago is an add-on for Xero. What it is; is clever control and accounts receivable software. We connect into your Xero account and then we basically take over the process of chasing your customers for payment through automated monthly statements and through customised escalating email reminders which get more serious in tone as the debt gets older. We also automate the sending of hard copy payment demand letters and we also get actual credit managers on the phone for you to call up your customers for payment. You can either be using it as an in-house tool to improve your own credit control, or to effectively outsource your credit control. Something else we have is credit data on companies. Once you’re integrated with us, you can see the credit score, suggested credit limit and the payment behaviour data for your customers. In terms of the credit data, is that England specific or UK specific, or everywhere global? Steven:          At the moment it’s only UK specific. We actually only launched that a couple of weeks ago. It’s through a partnership with Experian, which is the big credit data company. It’s quite expensive and took a wee while to negotiate the deal. So we really need to see what the uptake is for that in the UK first of all before we consider doing it around the rest of the world. What’s interesting with the credit data is that the quality of it varies greatly between countries depending on what sort of statutory rules there are for releasing information. One company might have good coverage in Australia but not in the UK and vice versa. So we have to look at it on the country-by-country basis. Heather:        Absolutely. What has been the customer reaction to that new feature addition? Steven:          The phrase that kept on getting used is “this is a no brainer” because we’ve actually made it free to integrate … it’s free to integrate with Satago and it’s free to see the top level Experian data. So everybody gets to see the credit ratings and the credit limits and the days beyond terms data for all their customers. Even if you don’t use Satago for chasing customers because it’s not always necessary, you should at least know their credit data. It’s been really good so far. I think, on a daily basis, between about 30-50% of our users are looking at the credit data. Heather:        I’m sure for a lot of small business owners, this is actually the first time they’ve looked at credit data. Would you agree with that? Steven:          Yes, exactly. That’s why I wanted to do it because not enough small businesses look at this sort of data. When it comes to good credit control, although we started Satago and the whole ‘chasing you customer’ payment idea, the first real bedrock of credit control is knowing your customer. That means the very basics like knowing where they are actually based, knowing their real trading name, and knowing the very basic credit data. We’ve just made the very top level data for free because often small businesses don’t really know what they’re looking at when they look at that full credit report. So just the top level data but if you do want the full credit report, you can buy those through Satago as well. Heather:        Okay, sensational. It’s a really interesting add-on and I think from a small business owner’s perspective, they weren’t able to afford it in the past to even consider going down the route because for every new creditor that you took on board, that would be a costly exercise to do a full assessment of them, especially when you’re starting out and your small and you’re trying to grow. It’s like, “Anyone who wants to be my client can be my client.” Steven:          Exactly. I mean if you’re thinking about giving someone a £20,000 line of credit, it’s probably worth spending the £15 or £20 on a full credit report but if you’re doing large numbers of clients, that’s maybe not quite so feasible, so just having the top level data for free is very sensible. Having it integrated with your Xero account makes it even easier. You don’t have to go in there and start searching for all your customers because we’ve already matched it up for you. Heather:        Absolutely. I think it’s an excellent idea. I used to work for a company that standard payment terms were 18 months but the people selling to them didn’t realise that. They were like, “Yes, we’re a big company. That’s our standard.” So it makes things very difficult. Sorry, I didn’t mean to cut you off. Steven:          I was going to say, 18 months is a bit crazy. That’s the way you put your own suppliers out of business. Heather:        Yes, that was the industry normal for that particular industry. Steven:          Okay. Why did you start Satago? Steven:          I don’t know what industry you were talking about. Maybe it’s the construction industry because that was my family business background. In Scotland, my dad started a business which ended up installing and maintaining passenger lifts or elevators. Heather:        Like Schindler’s Lifts. Steven:          Exactly, they were the big competition. Heather:        Oh were they? Sorry. Steven:          Yes, slightly bigger than my family business, nevertheless they compete. That’s in the construction industry and they’re at the end of the supply chain more or less. I kind of grew up with this issue of late payment. My dad would come home and say, “This contractor has not paid us yet for this job we’ve done,” and there would some pretty big bills we were waiting on, like £20,000-£30,000 at a time, when they’d finish a job. The payments would drag on for weeks and weeks and weeks and months and months. Then occasionally these customers would just go into bankruptcy and leave you with this £30,000 invoice that you can’t pay. I always thought it was really unfair how the big guys treated the little guys and I kind of wanted to do something about it for a long, long time. Then years later, I was just thinking about what industries are ripe for disruption. I looked at the credit data industry and I thought, “Well, you’ve got the big guys like Experian and Dun and Bradstreet but nothing new has really happened there for a long time.” I thought, “Well, why don’t we take advantage of the internet and all these new cloud accounting software companies that are coming up, and build a way of encouraging companies to anonymously share data about when their customers pay them versus agreed terms.” I thought, “It will be a bit like EBay where the buyer rates the seller and the seller rates the buyer.” So basically I actually investigated this idea on my MBA at Oxford. I spent a year doing all the usual business school stuff but at every opportunity possible, I would investigate this idea I had. So was it a project? Was it an assessable project? Steven:          Yes, I gamed the system a little bit and used it for every accessible project possible which meant I got to have my classmates working with me. I got what would otherwise be quite expensive consultants, these guys were used to charging thousands of pounds a day, but because it was a project for school they were doing it for free. Heather:        Sensational. Steven:          I used it for a few projects, used it for a few competitions, and did quite well from it but I didn’t manage … I’m talking by the end of the MBA I would have convinced someone to give me enough money to build a prototype of it just to test the idea out and get started. I didn’t manage in the end, so I had to go off and get a job. Heather:        You’ve mentioned Oxford, so I’ve got to stop and ask you for our listeners who perhaps are going to visit Oxford. Steven, what’s your favourite pub in Oxford and what beer do you suggest they try? I just know that if you were at Oxford Uni, you’re bound to know a good pub there. Steven:          Yes, Oxford is overflowing with good pubs. I’ll give you two to try. On Broad Street, there’s one called the White Horse. It’s very small. It’s quite compact. It sells a lot of good beers. One I would recommend is White Horse – it’s from a relatively local brewery. Heather:        So White Horse selling White Horse. You just said the name of the pub was White Horse? Steven:          Yes, the pub is called White Horse, I think coincidentally, because the white horse is a famous prehistoric chalk drawing on one of the hills in the Cotswolds. Heather:        Yes, in Denver. Okay. Sorry. Steven:          Or in the Cotswolds. Heather:        Devon not Denver. But anyway, yes, I’ll take the Cotswolds then. Steven:          Yes, so the brewery and the pub is called that. Another one you should look for is called the Turf which is Oxford’s worst kept secret. It’s down some secret little alleyway but then there’s this beautiful big pub which gets very busy because actually everybody knows about it. Heather:        Fantastic. I’m sure some of the listeners will venture there. Steven:          They should. @HeatherSmithAU @GoFi8ure just for you Heather: sunnies, ginger beard, Tower of London and the Shard in one pic: pic.twitter.com/gZZw2WtCD9 — Satago (@satagonet) March 4, 2015   So in your journey of developing Satago, what obstacles have you met along the way? Steven:          Well, the first one was raising money. In that respect we’re a normal tech start up, not unlike Xero a few years ago itself, except this is my first company so I didn’t have previous successes with which to finance this one. We were actually quite fortunate in a way, that one of my classmates from the MBA, a year or two before me, actually founded a company in the UK called Seedrs which was basically the world’s first genuine crowd equity funding platform. Everybody will have heard of things like Kickstarter from the US where people crowd fund books or projects and stuff like that. Heather:        Yes. Steven:          Now the difference with Kickstarter is you’re basically just paying in advance for a product. You’re paying for a product to be developed, then you get the product. What’s different with the crowd equity funding is that people are actually buying a bit of your company, so they actually hold shares. When this platform launched I thought “Okay, I’ll put my idea for Satago on there and I’ll see if I can just raise £30,000 to build a prototype,” and it worked. Within two weeks I had 60 people had invested anything from £10 to £5,000. I had my £5,000 to go off and try and build version 1 of Satago. Heather:        Wow. So you’ve got multiple investors in the company? Steven:          Yes, I mean technically the way it works is that I actually only have one investor listed on my capital table because if I had 60, that would be a mess. So Seedrs actually manages it so that they’ve got like 60 investors in a special vehicle they have but technically Seedrs, the investment company, is the only investor in Satago. But really there are 60 different people who all have rights to the shares. Heather:        Okay, that’s really interesting. So Seedrs is still in existence? Steven:          Yes, it’s doing very well. Heather:        Okay. Steven:          They’re funding millions of pounds every month in companies throughout Europe. I think they’re just getting started in the US. And it’s an experience reflecting on it, that you took that route? Steven:          Yes, I’m very happy with it because what I think is very important about this crowd equity funding side of things is that it makes start-ups accessible to people. If you read the conventional guidance on how to do a start-up, the first thing they always say is, “You should raise your first bit of money from friends and family.” Now, I don’t know about everyone else’s friends and family but there’s no way I was going to manage to get £30,000 from my friends and family because they’re just not that wealthy. I think the people that make that suggestion perhaps do have the wealthy friends and family, and forget that 95% of people don’t have friends and family with £30,000 lying around. For me, it almost democratises doing start-ups a little bit, which I think makes it accessible to a broader range of people, which is very important. Yes, it was a great experience for me. There’s no other way I would have got that money so quickly. Heather:        Absolutely. That’s really exciting. I actually hadn’t heard of that company. I always watch the Kickstarters and the Indiegogo’s, etc. It’s always very interesting to watch. What is the most rewarding aspect of being involved in Satago Steven? Steven:          I guess the most rewarding bit is when you get positive feedback from your users. You’ll have people just sign up, and out of the blue, without you even having spoken to them at all, they’ll get in touch with you and say, “This is amazing. I’ve just sent my first batch of statements or reminders,” or something “and all these people promised to pay me.” That’s great. It’s real internet business. It’s complete strangers somewhere on the internet, somewhere in the world, emailing me to say this thing that you’ve been spending the last two years building has actually made a difference to them. That’s fantastic. Heather:        Absolutely. I signed up recently to the product to have a look inside the product and one of the things I really liked about it was that you have the option to set the emails and the reminder notices so they go out during the week rather than on the weekend. That’s always really important to me because I know that in this cloud based, automated world, people kind of … and I watch them and they’re just working 24/7, which is fine, however you need to have a life as well. To me, I don’t think there’s much of a point for the reminders to go out on the weekend - obviously different industries, etc. It is such a massive time saver for such a small amount of money, and it’s a massive relief to know that that’s actually working in the background. It sounds like you’ve actually got all of the different elements in place because a lot of small business owners just want to be passionately involved in their business and they want to passionately have this relationship with the client or the customer, and they don’t want to say, “Hey, by the way, you owe me money.” Because I think a lot of people would do it for free if they could do. Steven:          Yes, that’s the thing because we’ve always been saying people start businesses because they love what they’re doing and they’re very good at selling their product or their business. It’s what they love and what they’re excited about. But people often forget that about a third of your businesses function is probably doing credit control and just getting the money in at the end of the day. A lot of people don’t even realise that that’s ever going to be an issue and quite often they only do begin to realise when it’s almost too late. It’s really one of these things you need to get in place really early on. Heather:        Yes. Steven:          Using Satago just makes it easy, takes it out of their hands of having to think about it too much, and it’s all done professionally. Heather:        It is done professionally. As you said before, it is a bit of a no brainer because I always kind of equate the cost to how much is that in minutes of your own time. So over a month period, it’s like nothing at all. Plus it’s not nasty chasing. You can do it very politely and very professionally and still have that in place. I know that clients say to me after a while, “Oh, I actually wait for the reminder and then I pay you because I know it’s coming.” It’s almost like their payment cash flow system that they work on. Steven:          Yes. So how do you go about acquiring additional customers for your business? Steven:          Well, to be honest, as an early stage start-up, we’re still experimenting and finding out what the best way of acquiring users is. We work with a number of accounting firms and bookkeeping firms, a kind of partner programme similar to that which Xero has itself. That seems to be quite popular. Then to be honest, a lot of our users come direct through the website. I think a lot of them come from the Xero add-on store and I think our organic search engine rankings are quite decent. We have a lot of people signing up directly, direct end users, and what we have a lot of is people sign up wanting the full credit control service. They want somebody on the phone for them as well. When they do that, we refer them to one of the partners that we’ve got already, and they effectively become the outsourced credit management company for them. They will be doing full service, so they’ll manage their Satago account and they’ll be the one that decides who to phone, who needs to be chased through the courts, that sort of thing. Heather:        Fantastic, so they can just get on with running their business. Two questions come out of that for me. What has been Satago’s secret for generating enviable press coverage in the Guardian, Forbes, Independent, etc? You’ve done very well that way. Steven:          We put a big effort on that in the beginning of the year. We came up with some interesting stories. We did some research amongst our users and even people who weren’t users of Satago, just asking them what were the excuses they’d heard of for late payment. Heather:        So you shared funny stories of why people …? Steven:          Yes, kind of interesting stories about late payment because in the UK, it’s a very hot topic just now. It’s probably one of the … at least the top three concerns of small business owners is late payment, and the government has been very good about trying to do something about it. Barely a week goes by without there being some sort of story about late payment in the small business press. I just tried to help out with our own bits of research, what we’d found so far, and the journalist seemed to quite like it. They were all very willing to write about us. Heather:        Sensational. It’s actually really difficult in this whole ecosystem, that a lot of the subjects are quite dry, to find an angle that’s actually of interest and to exploit it. People love those stories of the dog ate my invoice, etc. But those stories certainly are of interest and your coverage is amazing. So people, if you are looking for exposure, go and take a look and read at the Satago media coverage that they’ve actually had. Now, I’ll also ask you, you talked about the partner programme. How does your partner programme work? Steven:          If you become a Satago partner, we will give you a free account for Satago … it’s for accountants and bookkeepers mostly. Heather:        Yes, and cloud integrators probably as well. Steven:          Yes, so we’ve got a few cloud integrators there as well. You get a free account to use yourself to chase your customers as much as you want. Then after you have a certain number of users … we have two different things we do. We will either give you revenue share which you can either take as revenue or pass on the savings onto your customers. But we’ve also partnered, or about to partner, with … Heather:        Is this exclusive news? Steven:          It is actually, yes. Heather:        Very good. Steven:          We haven’t actually started yet but there’s a charity called Buy One Give One (B1G1)    . Have you heard of that? Heather:        Well, you explain what yours is in case I explain something different. Steven:          So Buy One Give One (B1G1)    is I suppose a charity which encourages you to give away a little bit of your profits I guess, or a little bit of revenue for every time you sell something. Heather:        Oh okay. Steven:          It could be something as small as: every time you sell a cup of coffee, you give 10 pence to this charity. The idea is a large number of these relatively small donations add up to something quite significant. Heather:        Absolutely. Steven:          The chairman of Buy One Give One (B1G1)   is a gentleman called Paul Dunn who is quite famous in the accounting profession, I think particularly in the UK. He now lives in Singapore but he is a quite famous speaker. I saw him speak at an accounting industry event called 20/20 in the UK, and he kind of inspired us to get in touch with this charity and do this kind of partnership. We haven’t started it yet but what we’re going to do is give accountants and bookkeepers the options of either taking this revenue share or giving that revenue share to Buy One Give One (B1G1)  where it can have an impact on people around the world. Heather:        Absolutely, that’s a sensational idea. Excellent. Steven:          Thank you. Heather:        So this is my cave man question for not understanding how technology works, okay. Steven:          I’ll do my best. Heather:        Well, you should be the genius here and this is me not understanding it. Satago offers three different pricing levels which reflect the number of invoices that the solution will chase at each of the different pricing levels. In this automated world, how much extra effort is there in a solution to chase more than one invoice? Steven:          You mean from Satago’s point of view? Heather:        Yes. I didn’t understand … and you’re not alone in this but I didn’t understand if you’re chasing one invoice, why is it more effort … because in this automated world, why is it more difficult to chase two invoices than to chase 5,000 invoices? Steven:          Really from our point of view, there’s no difference in effort. There’s a slight difference in that we have these automated … we also send letters. We give you different number of letters you can send but that’s really by-the-by. I mean to be quite honest with you, it doesn’t make any difference … it doesn’t make much difference if we’re chasing 1,000 invoices or 10 invoices in a month. This is what you would call in your MBA class ‘price discrimination’. In an ideal world, we’ve got to make money. We would be charging each of our users £100 a month or something decent like that so we can make a lot of money from each of our users. But the reality is that the person that’s only sending 10 invoices a month is never going to pay £100 a month, whereas the person that is sending 1,000 invoices a month has a much greater need and is more willing to pay for it. It’s more of an economic discrimination rather than any kind of technical discrimination at all. Heather:        Very good, I feel like I’ve been professor'd by the Oxford scholar. Thank you for that. Steven:          Pleasure. So is Satago based in London? Steven:          We are based in London. That’s right. Heather:        Okay. You’re in Berlin at the moment. Satago is based in London. Steven:          I am today, yes. What’s the internet connection like in London then for you guys? Steven:          The internet connection? Heather:        Yes. Steven:          It’s okay. It seems pretty fast to me. Heather:        Is it? Okay. I don’t know whether it was going to be fast or not, so that’s sensational. Steven:          We often get told we’re lagging behind the rest of the world. I think our investment in infrastructure perhaps isn’t the best but we’re never going to be as fast as the Estonians or something like that, who seem to be all very wired up. Heather:        Yes. You recently featured on the cover of XU Magazine. What was the modelling experience like for you? Steven:          That was a great day, yes. I was with Colin from Float and Michael from Receipt Bank. Heather:        Michael from Receipt Bank, yes. Steven:          Yes, it was really cool. I guess that was inspired by the Xerocon down in Sydney where I think the three of us were wearing our kilts. We did a shoot … that was actually at the Receipt Bank offices, had a really great photographer along, and just trying to dream up what would actually make good photos. The Receipt Bank office is quite neat in that they had these airline seats there for some reason. Heather:        As you do. Steven:          As you do. Yes, we drew on some windows onto the chalkboard behind. You may have noticed the windows that were drawn on were square, which any airplane engineer will tell you is a terrible idea. Nevertheless, it made a decent photo, and yes it was a lot of fun. What effect did it have for you and your business at London Xerocon with your face all over the magazine being handed out to all the attendees and delegates? Steven:          I guess a lot of people did comment on it because I actually wore my kilt to Xerocon. Heather:        Yes, I saw. There were three of you in your kilts wasn’t there? Steven:          There was meant to be but we failed. I actually ordered some kilts to get delivered from Scotland down to London so my two colleagues, Adam and Florin, could also wear the kilts and we’d make a bit of a theme of it but the couriers completely stuffed up. I use the G-rated ‘stuffed up’ there. Heather:        Yes. Steven:          And completely failed to deliver them to us, so it was just me. But yes, it was great. It was really cool being on the cover. Funnily enough, I was standing next to the XU Magazine stand talking to someone and he says, “You look a bit like the guy on the front of the magazine but it’s not you is it?” I was standing right next to it wearing a kilt. It was like, “It really is me.” Heather:        In the exact same kilt? Steven:          In the exact same kilt, yes. Heather:        Goodness. Excellent. It’s always fun to be at those events when you’re such a star from the magazine. Steven:          It is indeed. It helps. So Satago was reviewed by the Institute of Certified Bookkeepers. They did a big review of your product, produced a very nice and detailed review of the product. What did that mean for you? Steven:          Well, it was just great to have an independent validation, a proper audit. All too often, companies of course will get launched and you’ll get a lot of noise but you won’t have anyone actually take a proper deep dive from anyone that’s properly independent. What was really good was that also shortly after that, we exhibited at the ICBs Bookkeepers Summit in London. That was like 300-400 bookkeepers turned up for this conference and we were literally mobbed for every minute of the two days we were there. Every time they had a break between sessions, we would have bookkeepers three or four deep at our stand, so it was quite phenomenal. Heather:        Excellent. Well, we’re having the Institute of Certified Bookkeepers annual conference in Brisbane this month. Steven:          Oh, I wish I could be there. Heather:        What a shame you didn’t make it out for that. Steven:          That would have been great. Heather:        Brisbane is far nicer than Sydney too. Steven:          Really, I’ll take your word for that. I’ve got relatives there as well I need to visit. Maybe I can pop round. Heather:        Tax deductable holiday to Brisbane. Steven:          Sure. So what does the future hold for Satago? Steven:          Well, we’ve got a lot more cool features coming out. Our main user interface is going to have a new dashboard on it fairly soon, a lot more on the reporting side of things. We’re going to make more use of the credit data. We’re going to start trying to be a bit more proactive on the sales and marketing side of things because we haven’t really … apart from going to the conferences, we haven’t actually spent on marketing yet. We’re going to start experimenting with that. We’ll also have to have a look at being a bit more proactive in the international side of things. To date we’ve mostly concentrated on the UK market, largely because we knew that the Experian data was only going to be valid in the UK. But if the demand is there, then I would really like to source data for the New Zealand and Australian markets, because they’re obviously where Xero is most strong, and see how that goes. Heather:        Yes, absolutely. I found when I went in and explored and worked my way round the Satago Solution, it was very clean and an easy to understand interface. Steven:          Thank you. Heather:        I do encourage anyone who’s listening, who’s interested in the product, to jump in and take a look. I reckon you’ll be up and running within about 8 minutes. Steven:          Yes, should be. Heather:        Time to boil a cup of tea and get it going. Steven, one final question for you, what advice would you have for your 18 year old self? Steven:          Ah, my 18 year old self. It’s a tricky one because I had this weird career path where I started off doing biochemistry. I did a PhD in genetics and now I’m working in internet businesses. Off the top, you might just say, “Skip the biochemistry and PhD bit and go straight into business because I’m not using the genetics anymore.” But the reality is that that path led me to where I am now, so I wouldn’t change anything about that. Maybe what I’d say is, “Start learning German in university because you’re going to end up living in Berlin and not have a clue what anyone is saying.” So there you go. “Learn a language.” Heather:        Didn’t I see you tweeting the other day that you wanted someone to subtitle a Finish programme or something like that? Steven:          Norwegian. My girlfriend is from Norway, so we quite often end up watching this chat show, this Norwegian chat show. When they have guests from English, it’s all in English but a lot of the time it’s in Norwegian or Swedish, and I just don’t have a clue what they’re talking about. Heather:        Absolutely. No, learning a language is very hard. With your genetics background, is any of it applicable? Is it the discipline that’s applicable or the knowledge applicable to what you’re doing now? Steven:          I think what I probably don’t appreciate enough is how it trains you to be inquisitive in the correct way. I don’t literally use any of the genetics or anything like that but it does help me, I think, to understand some of the technical side of what we’re doing and to ask the right questions. A lot of what you’re doing with a start-up business is constant experiments which is what PhD is. You’re testing out this new feature. You’re testing out this marketing channel. You’re testing if I change the headline from A to B, do I get 5% more signup? So it’s a little bit like doing a PhD except almost the stake is about 10 times higher. Heather:        Yes, I guess so. Absolutely. I guess you are … rather than assuming you know the answer, you’re testing it because it is really easy to sit there and go, “Everyone thinks the exact same as me. We should just do it this way,” rather than what you’re saying. Doing a PhD isn’t something you accidentally fall over, wake up one day and have done. That was a huge commitment to do, to then move into something else. But there does seem to be a few people out there who have done that. I just got an email that the head of Dell was a zoologist to start off … Dell Australia started off as a zoologist. I’m like, Okay …” Steven:          I’m in good company then. Heather:        You are. Thank you so much for sharing your time with us and sharing your insights about building your business and what it can do for people. I really, really appreciate it. Steven:          My pleasure Heather. Heather:        Thank you. End of Transcript Mentions Satago - https://www.Satago.co.uk/ Xero - https://www.Xero.com/ Experian - http://www.Experian.co.uk/ Dun and Bradstreet - http://www.dnb.com/ Seedrs - https://www.seedrs.com/ Kickstarter - https://www.kickstarter.com/ Indiegogo - https://www.indiegogo.com/ Buy One Give One - https://www.b1g1.com/buy1give1/ XU Magazine - http://xumagazine.com/ Float - http://floatapp.com/ Receipt Bank - http://www.receipt-bank.com/ Dell - http://www.dell.com/

Today on Cause Talk Radio, Megan and Joe talk to Paul Dunn, Chairman of B1G1.com, a Singapore-based company, about a buy-one, give-one model that allows supporters to link their everyday actions and purchase to 900 social projects around the globe. Paul discusses how 1,300 businesses are currently participating, and have logged over 42 million giving impacts. B1G1 tracks giving and results and real-time so people feel connected with the projects they support. Paul explains how an upfront membership fee to B1G1 covers expenses and allows 100 percent of donations to go directly to the project. This helps B1G1 put impact first. Tune in now for an episode that talks about one of cause marketing's most popular tactics — buy-one, give-one — and an organization that is taking it worldwide!

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