Real Gen Podcast - How To Generate Leads For Your Real Estate Business

Real Gen 065 – The ONLY Advantage You Have Over Zillow and The Other Companies Trying To Put You Out Of Business Let’s cut to the chase… There is a revolution going on in the real estate industry. If you don’t prepare and adapt, you will be extinct in a very short period of time. Here’s why… Everyone is trying to make real estate agents obsolete. They are trying to cut you out and replace YOU. Here’s how you know that: Zillow, Realtor.com, Trulia, and hordes of discount brokerages are working hard and spending millions to do what you do […]

Real Gen 064 – 7 Ways You Are Leaving Money on The Table In Your Real Estate Business Are you guilty of any of the 7 ways you are leaving money on the table in your real estate business? If so, it’s time to do some self-evaluation and strategic improvement. After teaching thousands of agents, I see patterns that happen all the time. These patterns are the most common reasons you are not generating more leads and closing more transactions. It’s just like having a bucket with a bunch of holes…those holes are causing everything to leak out. These 7 […]

Real Gen 063 – The Strategy To Make Your Prospecting Time More Effective Would you like to have a strategy that will make your prospecting time more effective? That is exactly what we will cover in this episode of the Real Gen Podcast. As you can see from the diagram here, one of the pillars of a stable real estate business is having time dedicating to making phone calls for prospecting. Also, where you spend your time during these phone calls is very important. In fact, the whole episode today is based on spending your prospecting time in the most […]

Real Gen 062 – The One Excuse You Might Be Using That Will Put You Out Of Business Are you using this one excuse that will put you out of business? If so, then this episode of the Real Gen Podcast is specifically for you! You might be wondering what that one mistake might be. So here it is: “I have a hard time with technology.” Truth be told, that excuse and that mindset will make you extinct in the real estate industry within the next few years. Yes, I fully believe that to be true. Companies and agents are […]

Real Gen 061 – How To Get Lots of Free Publicity on Facebook If you want to know how to get lots of free publicity on Facebook, this episode of the Real Gen Podcast is the answer! During this episode, I am going to share a powerful strategy that actually combines two strategies: Facebook marketing and joint ventures. Promoting a local business is a way to partner up with them and you both reap the benefits. By promoting them and with both of you being in the video, great things happen with both audiences. This business will get access to […]

Real Gen 060 – How To Generate More Real Estate Leads At A Lower Cost Per Lead FacebWhat does it cost you to generate a lead? If you sat down and did the math, what do you think that number would come out to be? I PROMISE you it is more than you think… That is the point of this episode of the Real Gen Podcast…I am going to show you how to generate more real estate leads at a lower cost per lead. In order to know this, you have to know a couple of things… What you are […]

Real Gen 059 – 3 Strategies To Turn Buyers Into Seller Leads and Listings Are you running short on seller leads and listings in your business? If so, you are going to love these 3 strategies to turn buyers into seller leads and listings. I live in Utah, and let me explain the market conditions at the current moment in time (March 2018)… It is absolutely a seller’s market. There are many more buyers than there are sellers and so inventory is very low. Homes are selling within a day or two of being listed. There are frequently multiple offers […]

Real Gen 058 – Double Your Commissions With This Lead Conversion System Did you know that you are leaving commissions on the table? Would you like to double your commissions with this lead conversion system? Or maybe you are even wondering what a lead conversion system is? This podcast episode will show you how you are making a huge mistake in your business because you do not have a lead conversion system in place. The simple fact of the matter is that the sales cycle in real estate can take 3, 4, 5, 8, or 10 months from the lead […]

Real Gen 057 – Why You Should NEVER Trim Your List As I have been teaching classes this week and talking with agents, I have had several of them ask me when they should trim their prospect list or their client list if they haven’t responded. Since the question keeps coming up, I figured it was a good time to address the situation. The truth is this… You should NEVER trim your list! When you do, you are making the business much harder on yourself AND you are leaving money on the table. During this episode, I share with you […]

Real Gen 056 – How To Optimize Your Facebook Business Page To Generate Leads If you have ever wanted to generate leads on Facebook, there is some preliminary work you must do to get your Facebook page setup. This episode of the Real Gen Podcast is all about how to setup and optimize your Facebook business page to generate leads. As with most things, there is a right way and a wrong way…setting up your page in Facebook is no different. When I see agents and the way that they have approached setting up their business page, there are some […]

Real Gen 055 – 4 Ways That You Are Leaving Money On The Table As A Real Estate Agent Did you know that you are leaving money on the table as a real estate agent? I have seen it time and time again with EVERY agent I talk to and work with. They are so busy working hard in their business that they miss so many easy opportunities right in front of their face. That is where this episode of the REAL GEN podcast comes in. I am going to show you 4 ways that you are leaving money on […]

Real Gen 054 – Advanced Facebook Tools For Improved Lead Generation and Conversion These advanced Facebook tools for improved lead generation and conversion will help you take your online efforts to new levels. I am constantly studying new techniques, new tools, and testing new strategies. This past week, I have been doing a ton of testing, studying, and improvements. This episode is the beginning of teaching you the results I have seen. One of my clients used a new technique and had her first listing within a few hours of implementation. The key is to make sure you have the […]

Real Gen 053 – What You Should Know About Online Lead Generation BEFORE You Start Have you wanted to generate more leads online with Facebook but didn’t know how to do it? Aside from the strategies we teach that generate 20+ leads per week, there are some things you should know about online lead generation BEFORE you start. I have found that so many people have unrealistic expectations and it impacts their results. This episode will set the record straight so that you know what to expect from the very beginning. We will cover what it takes to be successful, […]

Real Gen 052 – Focus On This One Thing And You Can’t Help But Grow Your Business What if you could focus ALL your efforts on one thing that would grow your business? Wouldn’t your life be so much easier? Well, that is exactly what this episode will show you. You are going to learn one thing that will easily make your business grow. It is all about simplicity… Rather than getting distracted by things that aren’t important or aren’t producing results, you can focus on this one thing that will make more difference than ANYTHING else you could be […]

Real Gen 051 – How To Achieve Top Of Mind Positioning In Only 10-15 Minutes Per Month One of the hardest things to achieve is top of mind positioning in people’s mind when it comes to real estate. You want them to view you as THE real estate professional and that they would be crazy to work with anyone else. Yet, it seems like such a daunting task that could take all of your time and you would never have any time for anything else in your day… However, in this episode, I am going to show you how to […]

Real Gen 050 – 4 Ways to Generate More Business From Your Past Clients Are you effective in generating more business from your past clients? Most agents aren’t…and the numbers are shocking. Here’s the numbers you really need to know: On average, people move every 7 years (it’s a constant source of business) According to the National Association of Realtors (NAR), 83% of people that used an agent had a good experience and said they would be willing to refer them Only 22% of people end up using the same agent for their next transaction If people had such a […]

Real Gen 049 – Top 3 Strategies To Generate 2-5 Real Estate Seller Leads on Facebook Per Day How different would your business be if you had strategies to generate 2-5 real estate seller leads on Facebook per day? Listen to these 3 powerful strategies to grow your business. Sellers are the lifeblood of a growing real estate business. With listings, you have other people trying to sell your inventory. You can use the listing to attract buyers so that you have more business coming in. Sign calls will generate leads, and on and on. That is why sellers are […]

Real Gen 048 – What It Takes To Dominate Your Area and Become The Top Agent Now that 2018 is upon us, let’s get down to dominating your market so that you can become the top agent. After studying and dissecting the businesses of top producers, there are four things that make them what they are. These are exactly the points that I bring up on this episode. In order to be the best in your market, you really have to get these four pieces in place and mastered: Lead Generation – Top agents are what they are because of […]

Real Gen 047- Resetting Your Focus on Generating More Leads For 2018 It is the final week of 2017…can you believe it? You are probably at a point where you are putting together a plan for generating more leads in 2018. And if you aren’t, you should be. Generating leads is a skill that DIRECTLY impacts how much money you make in real estate. Top producers are what they are because they have mastered this skill. That is what allows them to produce more than most agents. Last episode, we focused on putting together a plan for 2018. This episode, […]

Real Gen 046 – The Marketing Plan To Make 2018 Your Best Year Ever in Real Estate It is just a few days before Christmas of 2017. I know many of you are getting ready for the holidays, travelling to be with family, and taking time to plan goals for 2018. That is exactly why you need to listen to this episode of the Real Gen Podcast. During this episode, I am going to share my simple marketing plan that can help you make 2018 your best year ever in real estate. If you are down with that, then let’s […]

Real Gen 045 – The Foolproof Formula For A Growing Real Estate Business Would you like a foolproof formula to grow your real estate business? If so, this is the podcast episode that you want to listen to. Truth be told, too many agents spend their time doing things that will make very little impact on their business. They knock on some doors and they MAY get some business from it, but there isn’t much of a long-term impact on their business. You might make some phone calls to FSBOs or Expired listings but you have also made very little […]

Real Gen 044 – 4 Reasons You Should Market To Your Past Clients If you are like most Realtors, you ARE NOT marketing to your past clients. If you aren’t yet doing it, you really need to listen to these 4 reasons you should market to your past clients. You are really missing out… The simple reason is that your BEST prospect is a satisfied, happy client!  But chances are, when you make a sale, you forget about the client because you are focused on the next transaction and you forgot the one that you just finished working with. When […]

Real Gen 043 – 4 Reasons Your Facebook Lead Generation Stinks and How To Fix It Have you wondered why you aren’t getting better results on Facebook? There are reasons your Facebook lead generation stinks…in fact, 4 of them that we will cover on this episode. After all of the campaigns we have done for agents on Facebook, we know what works and what doesn’t. I teach a class on Facebook lead generation and people often ask why they aren’t getting better results. When I review their process and strategy, they are missing things that is hurting the amount of […]

Real Gen 042 – The Science of Creating Marketing Messages That Speak To Your Prospects There is a science that will help you create marketing messages that speak to your prospects. However, most agents never learn it and so they just keep putting out more marketing that doesn’t produce results. Agents usually make one of two mistakes in their marketing: 1. The message is so vague because they want to appeal to everyone. As a result, it usually sounds something like “I help people buy and sell houses.” And 2. The marketing message is all about them. They talk of […]

Real Gen 041 – How To Use Direct Mailings For Free To Generate New Clients Have you ever wanted to use direct mailings to generate new clients but you thought it was too costly for the results that you would receive? What if I told you that you could benefit from direct mail by doing it for FREE? Now are you interested? That is exactly what I am going to show you in this episode of the Real Gen Podcast. I have heard too many people say that direct mail “doesn’t work anymore.” Yet, I know many businesses that use […]

Real Gen 040 – How To Beat Homie (Or Any Discount Brokerage) And Earn What You Are Worth Lately as I have been going to classes to teach brokerages and Realtors, the question keeps coming up about how to beat Homie (or insert any discount brokerage name here). If you have wondered how to do this so that you earn what you are worth, this is the episode for you. Discount brokerages sound really good to a potential seller…list their home at a discount, get a buyer, and save thousands in the process. This is the basics of the sales […]

Real Gen 039 – Putting Your Marketing On Autopilot Is your marketing taking too long? Would putting your marketing on autopilot simplify your life? Then this episode of the Real Gen Podcast for real estate agents will be the one you want to check out. During this episode, I am going to go over the systems that you need in order to automate your business. You will also learn how these strategies work and the time it will take you to implement each strategy. Our signature training is called the Top Agent Marketing System. Inside this training program, there is […]

Real Gen 038 – Four Powerful Ways To Use Facebook Marketing For Real Estate Are you using Facebook marketing for real estate, but not seeing results? Or, maybe you haven’t even started doing anything at all on Facebook. I hope that these strategies I share on this episode of the Real Gen Podcast change your mind! I am a continuing education instructor for real estate agents in the state of Utah. In almost EVERY class I teach, almost everyone in the room has a Facebook account, most have set up a business page, about half the group actively posts something […]

Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust.  Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time.  This campaign strategy allows you to put both of these concepts to work for you. It is […]

Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a course. As always, the reason they […]

Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage Would you like to learn how to create a top recruiting real estate brokerage? This episode of the Real Gen Podcast will show you how to accomplish this goal. Normally, these episodes are dedicated to helping Realtors grow their business through marketing and lead generation strategies. However, in this episode, I am going to show how a real estate brokerage can gain a competitive advantage in their efforts to recruit and keep top real estate talent. I recently read a blog post that stated the […]

Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year   Here’s a question about your business you may have never considered before: Do you have a real estate marketing blueprint for your business? I would bet that in almost all cases, the answer is no. You are going to do some cold calling, or door knocking, or hold some open houses to generate business. However, there is nothing that says how much of something you need to do and what the results will be. Why does it matter? Think of a builder…would they EVER build […]

Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook Are you tired of spending lots of time posting stuff on your Facebook page and seeing nothing? It’s like getting ready to perform for an audience and then seeing that you are on stage in front of an empty house. It is discouraging and frustrating to be really busy and wondering what could be wrong that isn’t generating new business for you. The truth is that generating leads can be pretty simple when you have the right approach. I see so many agents who struggle because they […]

Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus There are three reasons you need to generate your own leads… Here’s why this is so important… I talk to a lot of agents and their business is up over what it was last year. As a result, they think they are doing really well. They are doing well, but there is something that they are missing and overlooking. You can tell what it is from this question: “Are you busy because your marketing is doing well (people responding to your marketing), or […]

Real Gen 031 – Open House Strategies That Draw A Crowd Are you tired of your open house not drawing the crowd that you desire? Do you find yourself frustrated that you are sitting in a home waiting and hoping that people will show up? If so, then this episode of the Real Gen Podcast will be a lifesaver for you. When I first started as a real estate agent, I would hold an open house and a GREAT open house would be 2-3 visitors during the open house. The majority of them that I did would have only one […]

Real Gen 030 – 7 Tips to Writing Emails That Generate A Response Are you tired of writing emails that don’t generate a response? Do you feel like you aren’t accomplishing what you desire with your writing? Then this podcast episode is just what you need to make writing emails that generate a response so much easier on yourself. There are simple principles that you can incorporate into your writing that will generate more response from your people. Chances are, you have never been taught how to write a compelling email…until now. Since email is a tool that you are […]

Real Gen 029 – The Secret Of More Transactions Is In The Follow-Up   What is it that separates top producers from the other agents out there? One of their secrets lies in their follow-up process. Top producers are strategic in their approach and they have as much of it systematized as possible. The are great at taking people all the way through their sales pipeline. So, how do you set this up? In this episode, we are going to share one way that you can be really effective with your follow up process. It has a lot to do […]

Real Gen 028 – 5 Simple Strategies To Differentiate Your Business How do you create that opportunity to at least tell people what you are all about? It all depends on how that conversation with people starts. If your introduction to someone is simply, “I am a Realtor”, you lose the opportunity to get a new prospect. Why? Because that person knows other real estate agents and they immediately perceive that you are the same as everyone else. Why should they do business with you? Well, that is why it is critical to have a strategy to differentiate yourself from […]

Real Gen 027 – Solving Common Lead Generation Problems For many agents, learning how to consistently generate leads in the real estate industry is a difficult task. Most of the “trainers” in the industry (coaches, brokers, etc.) will teach you to call, call, call…and door knock, door knock, door knock. If it isn’t working, their response is that you just haven’t done enough of it. I don’t believe in that mindset because it is what causes so many agents to burn out and leave the business. If you are that agent that is burning out and getting frustrated, you need […]

Real Gen 026 – Use This Facebook Campaign to Generate 20+ Leads Per Week – FREE Gift!   Are you tired of putting together a marketing piece to use on Facebook and not getting results? Especially when you see other people using the same Facebook tool and they are getting great results? Well, this podcast episode is going to help you shortcut that process. You can literally copy and paste this marketing campaign to generate 20 or more leads every single week. The crazy part is that the concept is so much simpler than you might think. Even if you […]

Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions   I recently saw an agent asking the question, “How do I get started in real estate? There are so many opinions and people saying do this and do that. What do you recommend?” It is a great question and so I decided to dedicate this podcast episode to this particular question. I remember when I was a brand new agent and I thought that getting new business was going to be so easy! (I was horribly mistaken)… It was really tough to get new […]

Real Gen 024 – Follow Up Process For Optimum Conversions Are you buying leads or generating your own leads online? If so, one of the biggest problems that Realtors have is turning those leads into opportunities. I see too any agents that waste those opportunities mostly because they do not have the right follow up process. The topic for today’s episode actually comes from an agent that is getting leads and wanted to know what the best practice is to follow up on the leads. That is what this episode is all about. I share the follow up process that […]

Real Gen 023 – Communicating with Influence and Persuasion   If you were able to speak to people with influence and persuasion, things would be so much easier. Your clients would be able to get out of their own way. You would be in a better position to understand them and speak in a way that resonates with them. It would make the sales process so much simpler. Well, that is exactly what we are going to cover on this episode of the Real Gen Podcast. We are going to show you how to communicate with influence and persuasion in […]

Real Gen 022 – How To Remove Periods of Low Production   There is a business cycle that exists for many Realtors and it is a lot of the reason that they have periods where they haven’t sold much. It goes like this… Business is slow so you spend a lot of time marketing and prospecting. After you put in a ton of this effort, the business starts moving and you have prospects to work with. Those prospects turn into clients and it takes your time to show them homes and get the deals closed. Sure, you have been busy […]

Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing Have you ever spent all day creating a marketing piece yet it didn’t produce the results you expected? You might have spent hours or days creating this beautiful piece and then no one responded to it. In this podcast episode, I will show you how to fix that from happening ever again. There is a formula to marketing and when you apply it correctly, it takes the guesswork out of the process so that you can have predictable results. The biggest problem that I have […]

Real Gen 020 – Why You Should Have A Subscriber List and How To Build It   When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to market to them because they wanted your information. […]

Real Gen 019 – How To Convert More Prospects Into Hot Prospects   How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect. The biggest problem is that many agents will […]

Real Gen 018 – Rules For Effective Advertising That Produces New Clients   Have you ever put together an advertisement that you spent all day working on it, got it just perfect, and then spent money expecting great results and nothing happened? There are reasons that your advertising didn’t produce the results that you wanted. In this episode of the Real Gen Podcast, you will learn how to correct this problem so that you can get better results with your advertising efforts. When an agent puts together their advertisement and then it doesn’t produce results, they often come to the […]

Real Gen 017 – Getting Your Marketing Message Dialed In For Sellers   In today’s real estate economy, I hear so many agents ask how to generate seller leads. It makes sense because the inventory levels are low in many areas of the country, and buyers are looking for great homes to own. The biggest problem that many of the agents face is that the things they are stating in their marketing message do not relate to the needs of today’s sellers. In this podcast episode, I highlight some information that came from a survey from the National Association of […]

Real Gen 016 – How To Add $100,000 To Your Income In 12 Months   Do you struggle to reach your income goals because you do not have a proven prospecting system that generates business for you? Would you like to learn a system that generates all the leads you need? That is the whole purpose of this episode of the Real Gen Podcast. During this episode, you will learn a new approach to generating leads than what you have probably heard before. Our unique approach means that you can find other sources for your leads than what you have […]

Real Gen 015 – The Formula to Harness The Power of Your Most Valuable Asset   Would you like to be more successful in gaining referrals and more transactions from your clients? When I ask Realtors what they are doing with their existing customers as far as marketing is concerned, most of them answer that they are doing nothing. That is a huge problem and you are leaving money on the table. Not only are you leaving money on the table, but you are missing some of the easiest transactions that you can ever do. According to the industry statistic, […]