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Welcome back to Small Business School! Today I am chatting with Avery Swartz, founder of Camp Tech, best-selling author of ‘See You on the Internet', and AI expert. Together, we dive into the real impact AI is having on small businesses today and how we can embrace it without feeling overwhelmed. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. In this episode Avery breaks down some of the fears and misconceptions surrounding AI, and shares actionable insights for business owners looking to get started!Topics Covered:The rise of AI in everyday business tasks, especially in marketing and administrative operations.Overcoming fears and embracing AI as a tool for growth, not replacement.Practical tips for experimenting with AI.The importance of continual learning and how to start applying AI tools in your business.Exploring what a GPT is and how to use it to customize AI for your specific needs.How AI is widening the gap between those who adopt it and those who resist.Practical uses of AI in bookkeeping and how small businesses can leverage it for efficiency.The growing gender gap in AI adoption and how it could impact business productivity.Tune in for a practical conversation that will help you approach AI in your life and business with peace and confidence!Avery's Links:InstagramLinkedInCamp TechCamp Tech InstagramAvery's Book - See You on the Internet A.I. Meets World Podcast SeriesCheck out the Small Business Club!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Revolutionize your business by leveraging AI and technology to scale and thrive in the 21st century. Join me in our latest podcast episode as Avery Swartz shares how you can harness the power of AI and technology to supercharge your business. It's estimated that people that really get to know how to use generative AI […] The post Supercharging Your Real Estate Business with AI: Actionable Tips from an Expert first appeared on Sarah Larbi Developments.
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues. On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz. In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/ About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309
Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. Avery has been a Professor at both Toronto Metropolitan University and Humber College. She lives in Toronto.Visit her Website:https://averyswartz.com/Follow her on Instagram:@averyswartzhttps://www.instagram.com/averyswartz/?hl=en Peach's Make more sales with Peach's Squarespace plugins.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Subscribe for New Episodes Every Tuesday!Be sure to check us out on all our socials:Follow on Instagram: @beautybrandpodcasthttps://www.instagram.com/beautybrandpodcast/Subscribe on Youtube: @nicolemanion https://www.youtube.com/channel/UCl34l6NRXjRen4XD7j9pNpQFollow our host on Instagram: @nicmanionhttps://www.instagram.com/nicmanion/
The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about:Their journey getting involved with the Digital Marketing IndustryThe importance of putting yourself out there and learning from failureWhat they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Jonathan Becker: LinkedIn - linkedin.com/in/jonathanbecker123Website - thrivedigital.comAvery Swartz: LinkedIn - linkedin.com/in/averyswartzWebsite - camptech.caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Creating a truly liberatory space for fat/plus-size bodies is revolutionary. Creating that for hiking trails? That's next level! Avery Swartz (she/her) is here to share how the Greater Toronto Area chapter of the Body Liberation Hiking Club launched on April 2023 and is a space free of diet culture talk, open and accepting of all bodies, and provides community and connection to nature (i.e. no jerks allowed!). See you on the trail.Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and has been a Professor at both Toronto Metropolitan University and Humber College. She lives in Toronto.Please check out Greater Toronto Area Hiking Club on IG and the original Body Liberation Hiking Club.Also, Avery mentioned the Art of Gathering by Priya Parker.There's more bonus content with Avery through Apple Subscriptions and on Patreon.This episode's poem is called “Just Beyond Yourself” by David Whyte.Please connect with Fat Joy on our website, Instagram, and YouTube (full video episodes here!).Want to share the love? Please rate this podcast and give it a review.Our thanks to AR Media and Emily MacInnis for keeping this podcast looking and sounding joyful.
We celebrate International Women's Day with some amazing women. Tech guru Avery Swartz on social media terminology, including #Granfluencer. Automotive journalist Petrina Gentile on new health & safety tech coming soon to a car near you. And they both reflect on what it's been like to work in these male dominated fields for 20 years. The Take 5 With RBC interview looks at their Women's Entrepreneur Program
Those of us who work in a marketing role or are marketing our own company can debate how this tactic is better than that tactic. Depending on which conference you attend or article you read, you'll get a different opinion. But there are a few elements that a company must have to make all of this possible – their web and social properties. These foundational assets are what everything else sits on top of, and though I may be preaching to the choir here, these basics must be properly managed, or it's all for nought. My guest, Avery Swartz, has had her own business for 15 years. She's seen nearly every problem that can happen, through her experience as a web consultant. 10 years ago, she established CampTech, a company which holds workshops showing the right way to use marketing and website applications. So she knows whereof she speaks. Her clear explanations of web technologies earned Avery spots on nationally-airing Canadian TV shows and on the radio. She also writes a tech column in one of Canada's national newspapers that reaches 6 million people a week. She's here today because in 2020 she authored a book covering the fundamentals of managing these pieces. Listen as we cover everything from domain registration and maintenance, accessibility, privacy laws, PPC channels like Google Ads, marketing metrics and more. People/Products/Concepts Mentioned in Show WCAG Accessibility PIPEDA Template for a Data Processing Agreement CASL GDPR guidelines Google's former Webmaster Liaison Matt Cutts Avery's personal website and her latest LinkedIn Learning course “How to plan your website” Avery's book, See You on the Internet: Building Your Small Business with Digital Marketing Avery's profiles on LinkedIn, Twitter and Instagram Episode Reboot. Check out the new LinkedIn Learning course by Avery For more details, please visit our page at https://funnelreboot.com/episode-70-see-you-on-the-internet-with-avery-swartz/
Murdoch Mysteries star Yannick Bisson & his wife Shantelle tell us about being new grandparents, Social Media expert Avery Swartz tells us what to post and where, and Take 5 With RBC is all about golf in North Carolina.
This week, Michelle chats with Avery Swartz about how libraries can continue building relationships with their communities, even when they aren’t able to physically visit the library. A list of things you should check out: See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz “Good job, Bruce. The guy behind North America’s top public health Twitter account” by Shannon Proudfood, Maclean’s. Making Oprah, WBEZChicago podcast The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business by Eric Ries The Art of Gathering: How We Meet and Why it Matters by Priya Parker Follow Avery @averyswartz Message Michelle at marbuckle at accessola.com or @citybrarian
Becoming an entrepreneur is exciting. Most new entrepreneurs and small business people have big dreams and big ideas. This enthusiasm is important when it comes to having the drive and determination to get things off the ground, but it's also important to keep the fundamentals in mind. Avery Swartz is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is a digital marketing expert, and her book is all about starting with the fundamentals and using a framework to plan and execute a successful digital marketing strategy for small and large businesses. She's here today to talk about how her proven framework along with iteration can lead to a successful digital marketing plan before and after launching your small business. The information in Avery's book is especially relevant for small business owners. We work through the steps in her framework beginning with the first thing you need to do before anything else. Then we talk about the individual metric that will help indicate whether your business is moving in the right direction. We talk about when to measure, when to leap, and the importance of learning. We also touch on important digital essentials that sometimes get overlooked. Avery Swartz is an entrepreneur, writer, and speaker. She is the founder and CEO of Camp Tech, a tech workshop for non-technical people. She's the resident tech expert on CTV Your Morning. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. She writes about tech topics for Chatelaine, Today's Parent, and The Globe and Mail. She loves tech and small business, and it's great to have her here today. Highlights - [02:36] Avery has been so busy that the number one thing that she is excited about is rest. It's an essential part of the creative process that allows her mind to regenerate. [04:21] The information in Avery's book scales for different sized businesses, but it's especially relevant for small business owners and people who try to do almost everything themselves. [06:39] There is often a disconnect between the big picture and granular concepts. This is why Avery created a framework that includes the basics. [07:09] Set your goal. Know what you are working towards before diving in. Your goal can define your strategy and become your North Star. [11:34] Choose your KPI or key performance indicator. This is a metric that indicates your individual business performance. It will differ depending on what your business is and what your goals are. You choose your KPI depending on where your business is at. [15:40] Pick no more than three KPI indicators that are right for your business and put blinders on and only look at that data. We have way too much data and not enough analysis. [19:33] Measure before. You've established your goal and determined your individual KPI, now take a measurement before you get started. Knowing where you're at when you start allows you to see how far you've come when you succeed. [21:49] Leap! Jump into the unknown even if you don't have the perfect plan. You can make the most informed decision that you can at the time, but eventually you have to jump in and learn as you go. [23:05] Measure after. You're allowed to admit you chose the wrong KPI, but you're not allowed to switch it at this point. Are you sure you didn't make a mistake at the leap/execution stage? You may need to go through the entire framework again and tweak certain aspects. [25:46] Look for a signal in the noise or something that gives you a sense that you're onto something before giving up. [26:36] Often the number one goal of doing something new is to learn. [28:32] The Self-Employed Business School is launching later this year. This is a result of taking a leap and noticing that there was an indicator of need for this information. [29:50] The framework is iterative and can be repeated. [31:30] Domains are essential. Things to look at include which extension to use and how many similar domains should be registered. [35:16] Digital hygiene or making safety and security on the Internet a regular practice. A password manager is essential. Have a strong unique password for every log in. Avery recommends LastPass. [42:33] Having a VPN or virtual private network is a great way to protect yourself when logging into networks. It's an extra layer of protection. [44:17] Choosing a CRM or customer relationship management software can be difficult. Be realistic about where your business is and where you would like it to go. Think about the functionality and integrations that you'll need. [47:29] Big CRMs like Hubspot and Salesforce can sometimes be overkill. Avery recommends checking out trying something smaller like Insightly or Nimble. [52:30] Learn a little bit about what drives Avery's success in the Rapid Round. Guest Contact - Avery Swartz Camp Tech Avery Swartz LinkedIn Avery Swartz Instagram Avery Swartz Twitter Avery Swartz Facebook See You On The Internet Links Mentioned - The Lean Startup How I Built This with Guy Raz LastPass Tunnel Bear Wirecutter Hubspot Salesforce Insightly Nimble Mailchimp Join 17,000 other subscribers who want to do business with a soul and receive my Self-Employed Life Nutshell Newsletter by going to nutshellnewsletter.com And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com Avery Swartz thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.
In season 1 of A.I. Meets World, we explored the many ways that Artificial Intelligence is benefiting our society. But recent studies show that Canadians still have concerns. Season 2 of A.I. Meets World is all about asking the experts the tough questions when it comes to AI and public trust: How will AI affect privacy? Is AI innovation at odds with public safety? Will AI help or hinder the shift to a more equitable society? Join tech author and founder Avery Swartz as she guides listeners on a four-episode journey, examining the potential of AI, trying to understand why Canadians don’t trust it, and envisioning a society that leverages AI for good.
No matter how digitized your business is (or isn’t), 2020 has made one thing clear, the future of our businesses relies on our ability to use the internet for everything from our processes to our client prospecting. On this episode of the BS-Free Service Business Show, I sit down with author and digital marketer Avery Swartz to chat about building a digital-first business. Get the inside scoop right here: https://smallbusinessboss.co/digital-first-business/
In this episode we welcome Avery Swartz to the show. Avery is the founder and CEO or Camp Tech, a tech workshop company for non-technical folks, the author of See You on the Internet' a book all about marketing your business online, and she is the resident tech expert on CTV Your Morning. Avery also writes for Chatelaine, Todays' Parent, and The Globe and Mail on tech topics for families, modern women, and families.I recently read ‘See You on the Internet' and knew right away I wanted to reach out to Avery to be on the show. As I read through her book I was just nodding my head and highlighting things all over the place.Avery shares with us all kinds of great tips for your business online; why it is essential to have your own website, how to get started creating one yourself, and how to optimize it so that your customers can find you.In this episode we cover:+The importance of ‘owning' your own space online+What the heck SEO is and why it's important+The easiest options for DIY websitesSubscribe / Leave a ReviewHave you subscribed to my podcast? If not, I'd recommend you do it now so you don't miss an episode. The line-up for the coming year looks amazing and without subscribing you'll likely miss out on them. Subscribe on itunes here.Want to share a little love for the Podcast? That would certainly make my day. Please leave a review on itunes. These reviews help other makers and creative folks find and connect with the podcast plus they are just wonderful for me to read. Click here to review, then select Ratings and Reviews, and then select Write a Review and share what you love about the podcast. Thank you SO much.Mentioned in this episode:Camp TechSquarespace
In this episode we welcome Avery Swartz to the show. Avery is the founder and CEO or Camp Tech, a tech workshop company for non-technical folks, the author of See You on the Internet’ a book all about marketing your business online, and she is the resident tech expert on CTV Your Morning. Avery also writes for Chatelaine, Todays’ Parent, and The Globe and Mail on tech topics for families, modern women, and families.I recently read ‘See You on the Internet’ and knew right away I wanted to reach out to Avery to be on the show. As I read through her book I was just nodding my head and highlighting things all over the place.Avery shares with us all kinds of great tips for your business online; why it is essential to have your own website, how to get started creating one yourself, and how to optimize it so that your customers can find you.In this episode we cover:+The importance of ‘owning’ your own space online+What the heck SEO is and why it’s important+The easiest options for DIY websitesSubscribe / Leave a ReviewHave you subscribed to my podcast? If not, I’d recommend you do it now so you don’t miss an episode. The line-up for the coming year looks amazing and without subscribing you’ll likely miss out on them. Subscribe on itunes here.Want to share a little love for the Podcast? That would certainly make my day. Please leave a review on itunes. These reviews help other makers and creative folks find and connect with the podcast plus they are just wonderful for me to read. Click here to review, then select Ratings and Reviews, and then select Write a Review and share what you love about the podcast. Thank you SO much.Mentioned in this episode:Camp TechSquarespace
TribalScale's Design Manager Ailsa Blair and Content Writer Rachel Hammermueller are joined by Avery Swartz, CEO and Founder of Camp Tech, and Author of new bestselling book See You On The Internet. Want to know how to digitally market your small business? How about your personal brand? How about how to keep your network booming during a world-wide economic crisis? We learned so much about publishing, how to approach marketing with a sense of humour, and key takeaways that apply to any industry.
I have heard such different stories from clients and friends. Some are having no problem working from home, as they’re able to access all of their files on the cloud. Some, however, are frustrated by databases and other tools that are crashing or are not functioning remotely at all. How organizations can remain relevant and resilient in the digital world is one of the biggest learnings for our sector during this pandemic. This can be an overwhelming topic. Technology is not always easy to use. That’s why our guest on this week’s podcast, Avery Swartz, wrote a book about all things internet for you. Avery wants you to save your energy and time to focus on your important work and mission, and not to lose any sleep worrying about technology or digital marketing. Give a listen and start your week with something refreshing!For access to the show notes and resources, click here.
Inspirational author Carew Papritz says to replace it with a personal legacy statement and Avery Swartz, co-founder of Camp Tech and author of"SeeYou on the Internet
Inspirational author Carew Papritz says to replace it with a personal legacy statement and Avery Swartz, co-founder of Camp Tech and author of"SeeYou on the Internet
This week, Kaley and Sarah turn to one of the busiest ladies they know for intel on how to keep your relationships strong, even while your career is revving up. They sit down with marketing expert, internet personality and bestselling author Avery Swartz. Her new book about digital marketing for small businesses is called See You On The Internet. It's available for pre-order now. Chat with us! Twitter: @ydypod @sarahsahagian @kaleyames Instagram: @youdoyoupod @kaleyames_ And our lovely guest: https://averyswartz.com/ https://www.seeyouontheinternet.com/ Instagram & Twitter: @averyswartz Theme music is "Tag You're It," by The Whole Other
AVERY SWARTZ - Founder & CEO, Camp Tech Verity Member for 5 years A dynamo who loves helping the world of non-techies (most of us) navigate the digital maze…while having fun! She and her young daughter are fans of Verity's pool!
The very first season of The Small Nonprofit is coming to a close and we’ve rounded up all of our guests for a very special episode! There is a huge emphasis on growth for all nonprofits, but especially small ones. It’s almost an obsession. How do we grow more? How do we raise more money? What happens if we don’t grow this year? All this got us thinking - is it grow or bust? What happens when a small nonprofit doesn’t grow? Is there a shelf-life for small organizations? We decided to get some of our guests to weigh in on this topic, including Paul Nazareth, Heather Nelson, Matt Fullbrook, Adil Dhalla, Vanessa Chase Lockshin, and Avery Swartz.
Avery Swartz explains why Canada was chosen for the dating service and how it works. (Donna Santos)
Ever wonder where to focus your digital marketing efforts? Or even what digital marketing means? Then, once you know what you *should* be doing, you actually have to get it done. Avery Swartz, founder of Camp Tech, walks us through digital marketing and what you should be doing for your organization.
A set of sweeping new regulations took effect in late May, which some call it the most important change in data privacy regulation in 20 years. But what does it mean for Canadian businesses? In this episode of Strictly Legal, host Amy ter Haar sits down with entrepreneur and tech expert Avery Swartz to discuss what GDPR is, why we should care, and the battle for privacy. Although GDPR is a regulation in EU law how is it affecting Canadians? What is Canada's approach to all this and how can businesses better prepare? All these questions and more are answered on Strictly Legal! To learn more on privacy visit www.osgoodepd.ca/privacy
Avery Swartz says the new Facebook messenger app can provide a way for parents to teach their children how to use social media safely.
Avery Swartz (@AverySwartz) joins Prescott to discuss the possibilities for the next version of BusyCreator.com. Together, the two discuss the capabilities of WordPress, best practices which Prescott is adopting (and should start), and the shortcomings of WordPress themes and plugins.
Avery Swartz is the founder & CEO of Camp Tech, a workshop company for non-technical people. With a background in theater, Avery was drawn to both graphic design and the freelancing lifestyle, and decided to made a change. She launched her own design firm to enable her to follow this passion while still being able to contribute to innovative projects like the Art Canada Institute. Through freelancing, Avery saw a need for in-person workshops on a variety of subjects. Shortly after, Camp Tech was born. Since launching in 2012, it has grown to more than 250 workshops across several major Canadian cities. Avery also shares her experience by teaching the business of interactive design and how to work with clients at Humber College in Toronto and is also the co-host of a new conference called Gather North - which is a retreat for women who make the web. Avery joins us to share her story, how she started her freelancing business and some of the biggest lessons she’s learnt along the way, what some of her favorite projects have been, how Camp Tech has grown so quickly, why she decided to help launch Gather North and how they sold out the event in their first year, and much more!
Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you do when you don’t even know where to begin? Avery Swartz is the founder of Camptech.ca, a technology training center in Toronto, CA. But even... Listen to episode