Small Business Boss

If one more bro tells me to read The 10X Rule, I'm throwing my e-reader in the lake. Summer isn't for hustle manifestos—it's for books that actually bring you joy. In this episode, I'm sharing my Summer Book Stack: the hits, the current reads, and the towering to be read. No scale-to-seven-figures pressure, just real recs for real humans. Topics discussed in this episode include: My top fiction picks The fiction TBR  Non-fiction picks that won't make you cringe  Plus two non-fiction books I'll be reading this summer For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever feel like summer turns your business brain to mush? One moment you're laser-focused, the next you're chasing distractions, half-replying to Slack, and wondering why everything feels… off. That's not a productivity problem—it's fragmentation. And it hits hardest when we try to run our businesses like it's any other season, even when everything around us is shifting. In this episode, we're throwing out the “business as usual” rulebook and building a summer strategy that actually fits the season. Because summer is different, and your business should be too. Topics discussed in this episode include: Why you should stop pretending summer is business as usual. A three-step summer prep plan. Auditing your summer life Picking your priorities Intentionally planning for the slowdown. Letting go of the summer slowdown guilt.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

If your sales have slowed and your offer isn't landing, it's probably not your pricing—it's your positioning. In a tight market, buyers aren't gambling on vague promises or “kinda-sorta” solutions. They're choosing clarity, confidence, and specialists who solve specific problems. This episode is your wake-up call to stop blending in. We're breaking down why narrowing your niche (even further) is your best move—and how a sharp micro niche can transform your existing offer from “meh” to must-have. Topics discussed in this episode include: Why so much advice on micro niches is trash. Why clarity is necessary in a shaky economy. Five signs your niche isn't working. What makes up a strong micro niche? Where to begin with micro-niching? For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

What if your best ideas aren't gone…they're just buried under a packed calendar and constant noise? If every idea feels stale and your creativity's running on fumes, this episode is your permission slip to slow down.  In this episode, we're unpacking the myth of “always-on” creativity, why overcommitment is killing your best ideas, and how to build in the margin you need to let your creativity thrive, without blowing up your business. Topics discussed in this episode include: The myth of always-on creativity. The difference between being burned out and maxed out. How things may look when you're maxed out. Practical ways to make space and create margins.  Redefining innovation as a solopreneur. Why space is a strategy, not a luxury.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever tried a “simple” recipe only to end up with a kitchen disaster? That's how most business owners run their businesses—turning something straightforward into a chaotic mess. The truth? Overcomplication is a scam. More income streams, endless platforms, and 57-step sales funnels won't save you—they'll sink you. In this episode, we're breaking it all down—the Chaos Tax you're unknowingly paying, why complexity isn't making your business stronger, and how simplicity is the real power move. Topics discussed in this episode include: How celebrity entrepreneurs are victimizing us with their trash advice. How overcomplication steals our time and money. The “chaos tax” - what it is and how it shows up. 3 tangible steps for simplifying your business. Saying no to save yourself from yourself.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Feel like a clingy ex every time you follow up with a client? You're not needy—you're leading. Clients aren't ignoring you, they're busy. Following up isn't desperate—it's part of your job. In this episode, we're getting real about following up with clients without feeling needy or annoying. I'll show you why follow-up feels so awkward, how to fix that mindset, and break down the four most common types of follow-up so you can put this into practice. Topics discussed in this episode include: Why we feel weird about following up  Four ways you can follow up without feeling pushy Following Up with Leads After a Call  Proposal Follow-Up Existing Client Follow-Up The Post-Project Follow-Up Tips for making your follow-ups feel natural and effective For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Tired of discovery calls that feel like free coaching sessions and awkward sales scripts? You've been sold a lie—overdeliver, be the “helpful expert,” and somehow close without selling. That doesn't work. Not for Done-For-You service providers. In this episode, I'm breaking down how to do discovery calls in a straightforward, honest, and effective way. And the best part? It's way simpler than you've been led to believe. Topics discussed in this episode include: What is a discovery call? What you want to achieve on a discovery call The challenges with discovery calls Tips for turning a discovery call into a meaningful discussion Tips for rethinking how you execute on your discovery calls For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

This week I'm sharing my story from my new private podcast series, Staying Solo Stories.  Staying Solo Stories is a private podcast where we dig into the real, unfiltered stories of business owners who've chosen to stay intentionally small—people who are proving every single day that you don't need a big team or a complicated business model to be successful. In this episode, I share how I went from a freelancer with a baby at home to a business owner who's still here, 20 years later—without scaling, without burning out, and without playing by the usual rules. Topics discussed in this episode: Starting a business out of necessity, not ambition. How I built my business via relationships. Experimenting with online business and learning some hard lessons. Choosing to stay small and sustainable on purpose. Sign up to hear the rest of the Solo Stories series episodes: www.stayingsolostories.com Get your copy of the Staying Solo book now: www.stayingsolobook.com For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

You know what's wild? I've been podcasting for 11 years, writing even longer—but the moment I decided to write a book, I completely freaked out. Why? I've shared my words for years, but somehow, a book felt different.  In this episode, we're going beyond the book—what it took to write Staying Solo®, how I got it done, and what I learned along the way.  Topics discussed in this episode include: The Staying Solo® book origin story. The good, bad and ugly of the writing process. The editing and publishing experience. What I wish I'd known before I started.  How to join in the Staying Solo movement.  Get your copy of the Staying Solo book now. Sign up here for Staying Solo updates by email. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode.

What if the advice on growing a business isn't just wrong—but hurting you? We're told success means scaling, hiring, and going bigger. But what if that's holding you back from a profitable, sustainable business that works for you? Staying Solo isn't settling; it's a strategy. Topics discussed in this episode include: My frustrations with hot garbage business advice. The disrespect for people who choose to stay solo. The problems the book solves and why it's just not another business book.  How to get involved in the book launch. Get your copy of the Staying Solo book now. Sign up here for Staying Solo updates by email. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode.

You built your business for freedom, not to be on call 24/7. So why are you still checking emails at night and saying yes when you mean no? Ignoring boundaries leads to chaos, stress, and clients pushing limits. And no, charging more or “manifesting better” won't magically fix it. The real solution? Boundaries. They turn a frantic business into a calm, profitable, and predictably boring one—in the best way. In this episode,  we're talking about why boundaries aren't optional, how to set them without guilt, and how they're the key to building a peaceful, profitable business. Topics discussed in this episode include: Why boundaries aren't optional for service businesses. How excuses keep you stuck and what consider if you're a people pleaser.  Tangible ideas for setting boundaries and sticking to them.  The long-term benefits of having good boundaries in your business that you may not expect.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Have you ever joined a business coaching program that promised to be the only system you'll ever need—only to wish for a time machine to get your money back? Same. That's why I do things differently. If you want the real, no-fluff experience of working with me, you're in the right place. In this episode, I'm giving you the real deal on how I work with clients, why I'm not here to sell you a cookie-cutter formula, and how BS-Free Business is different.  Topics discussed in this episode include: Why there's so much cookie-cutter business advice.  Determining what you need: coaching vs consulting. What real people have to say about working with me. The importance of community and working with people that understand your needs and capacity. Why accountability can be the backbone of business growth How to work with me in 2025. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Predictable revenue may not be flashy, but it's the foundation of a business that lasts. While others chase trends and burnout, you'll have steady income, reliable clients, and peace of mind. Because a business that pays you consistently isn't boring—it's profitable, sustainable, and stress-free. In this episode, we're discussing how to trade chaos for consistency, stop chasing quick wins, and start building income you can count on.  Topics discussed in this episode include: Why chasing trends won't save you. Why predictable income is the holy grail of a boring business. Steps to make a predictable income including:  Retainers and recurring revenue. Making longer commitments. Productizing your services. Setting clear payment terms Building long-lasting client relationships.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here

Ever wonder why some clients feel like a dream while others make you question everything?  Spoiler: It's not just bad luck—it might be misaligned values. If your core values are buried on your website, you risk attracting the wrong clients who ignore boundaries and drain your energy.  But when your values are front and center, they act as a filter for you.  In this episode, we're talking about how to put your values to work so you land the right clients and lose the wrong ones—before they drain you dry. Topics discussed in this episode include: Why your business needs to lead with values. How core values act as a built-in filter. Tips for defining your business values.  Key questions to ask yourself when defining values. How to make your values clear to everyone. Why your values always need to come first.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever had someone nod blankly when you explain what you do? That's the problem with a broad niche—people don't get it, and if they don't, they won't hire you. In 2025, specificity isn't optional—it's the key to standing out.  A broad niche means more competition and fewer ideal clients. But when you zero in on the right people, the right problem, and the right positioning? Everything clicks. In this episode, we're breaking down why broad niches don't work anymore, how micro niching simplifies marketing, and what it takes to carve out a profitable, sustainable space for your business. Let's get into it. Topics discussed in this episode include: Why picking a niche isn't that simple. What is a micro niche? Why micro niches work for today's market. How to choose your micro niche. A step-by-step example of how a micro niche can work.  Why micro nicheing is  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Most offer advice is a ticking time bomb—created for businesses nothing like yours by people who haven't worked with an actual client in years. It's overhyped, overcomplicated, and entirely out of touch. From the mythical signature offer to the never-ending offer ladder, this advice isn't built for solo service providers but for mass-market, one-size-fits-all business models. How do you create offers that actually work for your business in 2025? Topics discussed in this episode include: Why the advice about offers is so out of touch. The trap of the signature offer and why you need to steer clear.  Using The Strategy Stack to create offers people will buy. The O.F.F.E.R.S. Audit and how to do one for your service business.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

As a solo service provider, you've heard it before—nail the basics, then keep growing. But business isn't static, and neither is your strategy. As you evolve, so should your foundation. Meet the Strategy Stack—a framework to help you refine and strengthen your business, one layer at a time. In this episode, I'm breaking down the Strategy Stack—what it is, how each layer fits together (because they have to), and how to keep your business on track, no matter what changes. Topics discussed in this episode include: Why we often skip the basics and overcomplicate things.  What is the Strategy Stack? Breaking down all 5 layers (in order) and why they matter to your business.  The biggest mistakes people make with these fundamental, strategic parts of your business and how to avoid them.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Everyone's chasing six or seven figures like it's the ultimate goal—but is it really?  The truth is that revenue without purpose can leave you overworked, overwhelmed, and wondering if you've built a business or a burden. Success isn't just about making more money. It's about making money that actually supports your life and goals. So, how do you break free from the revenue rat race and build a business that serves YOU?  In this episode, we're breaking down how you can approach business in a way that gets you out of the trap of constantly doing more and making more.  Topics discussed in this episode include: What it means to make money with meaning. Why do so many of us get caught in the constant cycle of hustling? How to recognize when you're chasing the wrong goals. Three specific steps to make money with meaning. What happens when you make money with meaning?  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

You're burnt out from the grind, drowning in noise, and questioning whether the version of success we were all sold was ever worth it. Sound familiar?  Hustle culture promised us freedom, but all it delivered was stress, overwork, and businesses that feel more like a trap. We've been told that bigger is always better, that scaling is the only way forward, and that if we're struggling, we just need to “hire more” and push harder. But what if the real secret to success isn't more—it's less? In this episode, we're tearing down the myths of hustle culture and exploring a radically different approach: building a "boring" business that works for you.  Topics discussed in this episode include: Why chasing endless growth, big revenue, and scaling at all costs leads to burnout and dissatisfaction. How the entrepreneurship industry profits from pushing unsustainable success models. Why a simple, stable, and sustainable service business is the smarter, long-term choice and how a more intentional business can be more fulfilling. Why a well-structured business provides peace, stability, and long-term success. Why you should shift from expansion to strategic, values-aligned, and sustainable growth. How cutting unnecessary complexity creates a more efficient, drama-free business. Managing concerns around boredom, growth, and ambition. Actionable steps for building a boring business.  How prioritizing well-being, boundaries, and balance leads to long-term success. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Adaptation is key if you want to run a sustainable service business as a team.  What worked a year (or even a month) ago may be ineffective in the current market. What your clients want may have evolved, and your personal goals may have changed.  The tricky part can be understanding when it's time to change things up or when it's best to stay on your current course.  In this episode, we're diving into how you can figure out your next move. Whether it's refining what's already working or reimagining what's next, this episode is packed with actionable insights to help you make a confident decision. Topics discussed in this episode include: How the market has changed in the past few years why now may be the time to evolve. Signs you should persist on the path you're on, including questions to determine if your business model is still working. Surefire signs it may be time for a pivot. Four key actionable steps you can take to help you decide between persisting or pivoting.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Traditional planning often fails solo business owners… Yet, everywhere you look, it's the same old thing: big, bold goals, detailed action plans, and endless hype about setting yourself up for your “best year ever.” The problem? You don't have endless resources to make all these big, lofty goals a reality. You're a team of one, meaning your time and energy are finite resources, so you must plan accordingly.  In today's episode, we'll explore the three pillars of the Staying Solo Framework—space, salary, and strategy—to help you build a sustainable plan for the new year.  Topics discussed in this episode include: Why planning tends to go wrong for solo business owners. Defining what ‘enough' looks like for you.  How to plan for specific pillars of the Staying Solo Framework: Space - protecting time and energy and managing your capacity. Salary - setting financial goals that matter and ensuring you're paying yourself appropriately.  Strategy - aligning your business with your goals.  Focusing on what really matters in your business.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

It seems like people are talking about AI everywhere you turn these days.  As a result, many of us are trying to figure out how AI fits into our business. And if it does have a place in what you do, what about those legit legal and ethical concerns? How can we use it in a way that doesn't strip us of our creativity?  In this episode, I'm breaking it all down for you—the good, the bad, and the seriously thought-provoking.  Whether you're an AI enthusiast, a skeptic, or someone who just doesn't want to fall down another rabbit hole, we're diving into everything from its environmental impact to its creative possibilities. Topics discussed in this episode include: The environmental impact of AI. Legal and privacy concerns with AI. Is AI a creative catalyst or a distraction? Figuring out how AI fits into your business both practically and ethically. Opportunities for solo business owners to use AI. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Here's the deal: packaging your services doesn't have to be overcomplicated.  Forget the endless “value ladders” and 15-step sales funnels, your clients just want something simple and easy to understand.  In this episode, we discuss how to package your services so they're simple, clear, and—most importantly—sellable. Topics discussed in this episode include: The problem with packaging: why is it often so overcomplicated? Why packaging services is about more than just listing what's being offered. Understanding the realities of the current market Practical steps on how to make your services more sellable. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Monday morning. You're feeling motivated and ready to tackle the week. Your to-do list is set, and you're ready to CRUSH IT. And then… Friday rolls around, and you're wondering where it all went wrong.  Despite your “best-case scenario planning,” reality had other ideas.  How do you avoid this trap so you aren't setting yourself up to fail? This episode explores how to ditch best-case scenario planning and create space for the unexpected.  Topics discussed in this episode include: Why does planning with a best-case scenario mindset set you up to fail? The myth of best-case scenario productivity.  Why building margin into your schedule is essential.  Practical strategies for creating the margin you need.  What happens when you build margin into your schedule.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation. The question is — how do you create that?  It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs. In this episode, I show you why staying true to your values is ethical and the most powerful way to create lasting success. Topics discussed in this episode include: Breaking down the myth that “this is how it's done” regarding marketing. Why operating ethically makes you stand out from the competition. Understanding ethics and why they matter so much. What's in it for you when you choose ethics over easy wins. Why your ethics should be non-negotiable.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you get all the episodes, and you can get Staying Solo updates by email by signing up here.

"Always be closing!" "Overcome objections!" "Push for the deal!" These are just a few of the familiar refrains we often hear when it comes to selling. It's all pushy, and for many solo service business owners, the idea of sales already feels uncomfortable.  After all, you didn't start your business to become a salesperson, did you? The truth is that sales don't have to feel that way.  The key to better sales isn't about selling at all, and in this episode, I will show you how to shift from selling to solving. Once you make that switch, sales feel much easier and way more authentic. Topics discussed in this episode include: One of the biggest misconceptions about selling. How to shift from selling to solving. Tips for selling in a way that aligns with your values.  Why you shouldn't treat objections as something to be “handled.” Four practical strategies to help you focus on solving, not selling.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you get all the episodes, and you can get Staying Solo updates by email by signing up here.

This week, we're sharing our most recent Duped episode, where we discuss Master Resell Rights. _____________________________ Have you ever seen an offer on social media claiming you can make big bucks in no time at all if you sell something created by someone else? Welcome to the world of Master Resell Rights, where you allegedly can get rich from doing little to no work at all. But like everything else in online business, it's too good to be true and the house of cards is quickly tumbling. In this episode of Duped, we're peeling back the curtain to expose how it all went wrong—from faceless Instagram accounts selling the dream to fake income claims. We discuss: What Master Resell Rights (MRR) are. How MMRs gained popularity. Why the MRR grift started to fall apart. Why you should keep an eye on the MRR space. The ethical concerns with MRR.  For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

Have you ever worked with a client who, despite hiring you for your expertise, just won't listen to what you tell them? The idea that the client is wrong goes against everything we've been taught, so it's a hard habit to break.  But the reality is that, yes, sometimes the client IS wrong. In this episode, I'm sharing how to handle those moments when your client is wrong (and maybe even a little delusional), the art of steering them back on course without losing your sanity, and what to do when they just won't listen.  Topics discussed in this episode include: Why the customer isn't always right. How to tactfully redirect a client when they're wrong. What to do when a client won't listen to your counsel. Red flags to watch for with potential clients.  Links for this Episode:  Show Notes Staying Solo by Email

Feeling stuck (or maybe even bored) in your solo service business and wondering what's next?  In this special episode of Staying Solo, I'm sharing something I made for experienced solo service business owners who are ready for what's next. (And it includes a whole lot of hands-on support from me!) **This episode will only be available until October 1st, and then it will self-destruct.** Get BS-Free Service Business Mastermind info here. And if you're interested, book a fit call with me now.

Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you're looking for? The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks.  In this episode, I explain why celebrity entrepreneur advice isn't only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur.  Topics discussed in this episode include: Why much of the common celebrity entrepreneur business advice isn't just bad, it's harmful.  The biggest myth about building an audience. How shiny marketing tactics often end up being nothing but a distraction. Why you're better off focusing on building relationships and asking for referrals. How to work on creating meaningful connections.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Do you feel caught in a cycle of working more to make more money but melting down because you're overwhelmed and overworked? While you can run this loop for a while, it's not sustainable.  You're more than our work; you need a life while tending to your health and mental well-being.  In this episode, I'm diving into how to create your Capacity Code—a way to manage your time, energy, and emotional bandwidth so you can break free from the time vs. money trap for good.  Topics discussed in this episode include: Why hustling harder isn't the only path to success. Understanding capacity management. How to create your own Capacity Code. Figuring out if your schedule is aligned with your capacity. Determining which tasks are essential for your business.. Finding the energy leaks in your business. Assessing your emotional capacity. How to create an environment that supports your capacity.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Feeling trapped in a rinse-and-repeat cycle where you work more, make more, get exhausted, recover, and then do it all over again? Listen to this quick training that I wanted to share with you, which includes: What the time vs. money trap is Why you may be feeling stuck The key levers you have to break out of it Tune in to discover how to grow your business sustainably in a way that works for you. (No one-size-fits-all BS is included I promise!) LINKS:  Watch the Time vs. Money Trap Video  Mastermind Details  (We start Oct 1st)  Chat with Maggie About the Mastermind 

Do you ever feel like you work work work and yet never get ahead with your salary? Celeb entrepreneurs love to tell us we need to spend money to make money, but that toxic myth often leads us to make decisions that aren't in our best interests.  In this episode, I will show you how to pay yourself first, grow your salary, and build a business that works for you without buying into the hype. It's time to stop bleeding cash and get you paid. Topics discussed in this episode include: Prioritizing your salary so you can pay yourself first. The BS myth that leaves so many service business owners underpaid and overworked. Why smart money management is the key to a steady salary and where to focus.  The role of money mindset (and not the cheezy manifest your life kind). How to set prices that support your desired salary goal.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

The reality of being a solo business owner is that there are only so many hours in the day. You want to make more money, but you also want not ultimately to burn out. So what's a solo biz owner to do?  In this episode, I'm breaking down the myth of scaling and showing you how to use strategy to grow your business without burning out. Topics discussed in this episode include: The Staying Solo Framework and which three pillars provide ways to grow.  Why you should embrace leverage over scaling. The problems with conventional business wisdom for solo biz owners. How selling strategy can help you break through the revenue ceiling. Specific considerations for upgrading your overall business strategy.  Why your delivery model is a strategic lever for your business. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Ever been told that when it comes to your business, bigger is better? As solo business owners, we're constantly inundated with advice telling us we “need” to grow and scale. But is that really the case? (Spoiler: it's not!) In this episode, we're unpacking why the pressure to scale often backfires and leaves service business owners stressed, overworked, and disillusioned. If you've ever felt that nagging push to expand just because everyone else is, this episode is your permission slip to rethink everything and stay solo instead.  Topics discussed in this episode include: Why “bigger is better” is BS advice. Why staying solo is the best choice for many service business owners.  How trying to get bigger can derail you and your business. How to figure out what your ‘enough' is.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

In a world of celebrity entrepreneurs pedalling generic business advice unsuitable for SERVICE or SOLO business owners, I've spent years separating fact from fiction. That's precisely why we're announcing some exciting changes to this podcast. Here's what you need to know. With our next episode, the BS-Free Service Business show will rebrand as the Staying Solo podcast. Plus, we're launching a new podcast specifically for micro agency owners called Confessions of a Micro Agency Owner is on the way. You can check out a sneak peek of that show with our intro episode now by heading to our new agency page. (And be sure to subscribe to it!) Here's to a new chapter for all of us who are committed to staying strategically small. I'll be here to guide you as a solo show, or a micro agency owner. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

If you're anything like me, you love it when people let you peek behind the curtains of their business so you can see what's really going on.  In today's episode, I'm taking you behind the scenes of my businesses and sharing my halfway highlights now that we're halfway through 2024.  Topics discussed in this episode include: What's been going on economically in 2024?  How my agency, Scoop Studios, has been on the slow and steady track so far this year.  Lessons we've learned this year for the agency including one that surprised me.  Why I've been focused on marketing for BS-Free Business. Highlights of what BS-Free Business has been up to so far this year, including adding a new community, growing our email list and more.  Some exciting changes are coming up for the podcast. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

What if I told you that the key to a sustainable business (that you don't want to burn to the ground once a week) ISN'T doing more? It's about doing LESS — but doing it better. In this episode, I'm flipping the script on your default “hustle hard” programming and sharing what really matters when growing a service business as a solopreneur.  Topics discussed in this episode include: How hustle culture makes us think we must be doing more constantly.  What is additive cognitive bias, and how does it impact the choices we make in our business? (You're doing to love this!)  Why is adding more complexity rarely the right solution? How does the sunk cost fallacy drive us to make poor decisions?  Why traditional growth models fail solopreneurs. The Staying Solo Framework - six areas of focus for your business decisions.  The Staying Solo Squad and why you may want to join us! For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

This time of year gives us a natural time to pause and take stock of what's happening in our businesses. Think of it this way: it's about curiosity, not comparison, and finding joy, not judgment. In this episode, I'm sharing a simple way to reset and recharge your business for the rest of 2024. Topics discussed in this episode include: Why pausing to reflect back on previous months is important. Key questions to ask yourself about your goals and what you've learned.  What business metrics to review.  Setting goals for the coming months and what to watch for. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

The sun is shining, summer is right around the corner and for many of us, we're ready to get outside and play.  The problem?  Hustle culture tells us that we need to work work work. Otherwise, our business will crumble. And even if we DO take some time off, we should still be available to our clients. But those are just a few of the many lies we've been fed, and I can tell you from experience that taking time off IS possible—without your business falling apart in your absence.  You just need your very own Summer Action Plan to make it happen.  In this episode, I'm sharing my best tips and tricks for working less and playing more so you can make the most of this season.  Topics discussed in this episode include: How our relationship to time off is usually wrapped up with hustle culture and toxic productivity. Terrible advice we see surrounding taking time off. How to create your own summer action plan, including six questions you must ask when crafting your plan. Why boundaries are key to making your Summer Action Plan a reality. Five reminders on setting (and keeping!) your boundaries with clients.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Have you ever started your Monday morning with a strong sense of existential dread and wondered how you could get all of your client work done… let alone any work ON your business? Next thing you know, the week has flown by, and it feels like the to-do list is just as long—if not even longer—than when you started.   The overwhelm is real and it's time for something to change, starting with getting a handle on what you can actually do in a week.   In this episode, we're talking about managing your capacity in a realistic way that doesn't mean firing all your clients or starting an entirely new business. (And yes, I know that bookstore/coffee shop idea is appealing!)  Topics discussed in this episode include: Why working with clients can be so challenging.  What is capacity planning why you need to stop ignoring it, even if it feels tricky to manage. An easy, no BS way to figure out your capacity. Why you should track your time even if you don't want to and hate doing it.  Questions for every service business owner to answer about their capacity. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

2023 was a wild ride for the economy, with countless twists and turns that left many business owners unsure how to price their services. The good news? We're still here, running our businesses and making it work.  The tricky part is staying flexible enough to weather whatever the economy throws our way next.  As we continue our series on the number you need to know in your business, this episode is all about pricing and the key numbers you need to work with to ensure your pricing makes sense…without falling for the BS advice of “just raise your prices” or “charge your worth”.  Topics discussed in this episode include: The current economic climate and what you may be experiencing as a service business.  Why we can't price based on vibes or magical thinking despite what the coaches on IG may tell you.  How inaccurate pricing can mess up your business.  What do you do if clients say they can't afford your services? Getting real about your current pricing structure. Practical steps for pricing your services now and in the future, regardless of the economy. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

When it comes to bad business advice, some of the worst I've ever received was about my financials.  And even if you're pulling in good money, following lousy advice can leave you underpaid and constantly feeling like you're scrambling for every dollar.  You're working for your money, but your money definitely isn't working for you.  In this episode, I'm kicking off a new series about the numbers you need to know in your business. We'll start with a fresh look at your financials so your math adds up and gets you paid.  Topics discussed in this episode include: What to do if you've been derailed by BS financial advice. Why your numbers provide critical data to make good business decisions. How can you get to know your numbers better and become comfortable using them as a strategic tool in your business? How to analyze your numbers and spot trends.  Managing expenses and effective budgeting. Understanding your profit margin.  How to pay yourself a consistent salary.  Practical things to go away and implement in your business related to your financials.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

This week, we're sharing our most recent Duped episode where we discuss understanding the risks of payment plans in online business.  _______________________________________ Have you ever bought something on a payment plan and quickly realized you're unsatisfied, but there's no way out? The fact is, not all payment plans are created equal. While they can be an excellent way to pay for something over time, the flip side is that they can also be weaponized by celebrity entrepreneurs and used to handle sales objections.  So, what risks should you, the consumer, know about before buying a course or program using a payment plan?  In this episode, we're equipping you with the knowledge to make informed decisions about what you buy and how you pay for it.  We discuss: The pros and cons of payment plans. How payment plans can be weaponized to handle objections. How much is a reasonable markup on a payment plan? The possible pitfalls of extended payment plans. Why incentives for paying in full can be problematic. How third-party payment services can make payment plans more questionable. Questions to ask before you buy.  For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon. 

Running a business can be a rollercoaster. One minute, you're up; the next, you're down; some days, it can feel like you're hanging on for dear life. While the ride can sometimes feel invigorating, other times it can feel downright terrifying.  So, how do you learn to adapt and roll with the changes as they come? In this episode, we're wrapping up our exits and evolutions series, looking at the theme that change is the only constant in business.  Topics discussed in this episode include: Why change can be hard and the psychology behind it.  Change management: the 4 Cs and why it helps make business decisions.  Reasons you may want to make changes or not in your business including changes you absolutely want to avoid.  The role of our feelings in changes and what you need to watch for.  Why you don't want to chase trends.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Have you ever daydreamed about chucking it all in and leaving your business behind for something new?  While this daydream isn't uncommon, it's often hard to conceptualize how (or why!) you'd walk away from a thriving business.  In the last Exits and Evolution series interview, I interviewed fractional integrator and operations strategist AdeOla Fadumiye. Adeola boldly shut down a business that worked for her as she wanted different challenges and opportunities.  Topics discussed in this episode include: Why AdeOla shut down her podcast production agency and what led to that gut-driven decision. What's she been doing since sunsetting her agency and how has she figured out what's next?  How consulting gigs have helped her clarify what she wants to focus on moving ahead.  Why she's looking for a 9-to-5 role as she builds up her new venture.  AdeOla's advice for anyone wanting to make a big move in their business. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy?  The reality is that despite being told that creating courses and other products is a fast path to passive income, it's far easier said than done.  In this episode, Zoe Linda shares how she blended products and services and adapted her offerings over time to meet her needs.  Topics discussed in this episode include: Zoe shares how she's built her business with digital products, courses, and client work, including insights into what worked and what didn't.  The ongoing battle of prioritizing and executing ideas while juggling client demands. How she's used products to reach more people and build community. The important role of market research and validation and provides valuable tips on how to ensure you're creating things people actually want.  Exploring pricing and scheduling for day rates, and how Zoe has learned to set boundaries and stay motivated on those days.  The different types of clients that Zoe works with and how creating a productized service impacted her business.  An honest look at managing capacity and not compromising your values for revenue.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Do you ever feel like keeping up with social media is impossible? Or maybe you don't even care to try in the first place? With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it.  In this episode, Andréa Jones, a mindful marketing strategist, discusses her evolving approach to social media and her desire to have deeper conversations about its impact.  Topics discussed in this episode include: The importance of aligning your work with your values for long-term satisfaction and fulfillment.  Setting boundaries and privacy in the digital age, including what Andréa shares and doesn't share. How Andréa's business and viewpoint have been evolving, and why she made a point of sharing them publicly as she thought them through.  Her focus is on conversations and conceptual topics over tactical strategies as part of social media.  Andréa's transition from a solo business to an agency and why having a team was essential when managing social media.  The social media landscape is evolving in specific ways, and content creation is no longer the sole focus.  Why is evolving and adapting your approach to social media crucial, and why is there no one-size-fits-all solution? Why transparency and authenticity are key in building trust with your audience and standing out in a crowded online space. What's in Andréa's future vision as a facilitator and shining a light on other experts. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart. She's gone from being a solo business owner to an agency owner and is back to being solo again.  In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo business.  Topics discussed in this episode include: The financial and mental health challenges of agency ownership, the importance of considering profitability, and the impact on your team. Hiring the right people is crucial for an agency's success, and it is important to assess the profitability of each client engagement. How she intentionally built her agency and made hiring decisions as she tripled the size of her team.  What happened when Jules decided to shut down her agency and what she considered as part of the decision-making process. How she told her team and clients, and how everyone received it. The interesting ways her role changed when she moved from agency owner to fractional CMO.  Our thoughts on whether you should hire someone to do sales for your agency and the different types of sales approaches.  The critical importance of a personal brand and your client's relationships as you navigate major changes in your business.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

It's easy to think making changes to your business will magically solve your problems.  But let's be honest. Change can be HARD, so when do you know when it's the right time to make a change?  In this episode, I'm sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers' changing needs. (And when maybe the smarter choice is to stick with what you're doing.)  Topics discussed in this episode include: What's currently happening that's resulting in a potential need for change?  The relentless cycle of reinvention in online business and how trends/ tactics come and go.  Some of my exits and evolutions over the years.  The different factors that can drive change in business — market trends, tech advances, changing customer expectations, personal needs, economic conditions, etc. What can you expect in some future episodes in this series.   For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business. _____________ Is the state of ethical business actually improving in 2024? Are we actually making some progress? Well, it's a good news/bad news kind of story. The good is that we're finally starting to see more and more people reject the status quo business practices, including manipulative marketing and scammy sales practices.  The bad is that this industry is very fickle, and while it's good to hear more discussions about ethical business, certain topics have fallen off the radar. And whether these conversations translate into change still remains to be seen. In this episode, we're digging into the state of ethical business in 2024 and having a raw conversation about where things really stand.  We discuss: The monetization of burnout and why hustling isn't what it's cracked up to be. The sudden pivot from people who used to talk about “the right way to market” to now preaching the opposite.  The predictable patterns in the industry and why it's often easy to see what's coming as things shift. What we recommend you watch for in the coming months. For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.