Podcasts about camp tech

Welcome back to Small Business School! Today I am chatting with Avery Swartz, founder of Camp Tech, best-selling author of ‘See You on the Internet', and AI expert. Together, we dive into the real impact AI is having on small businesses today and how we can embrace it without feeling overwhelmed. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. In this episode Avery breaks down some of the fears and misconceptions surrounding AI, and shares actionable insights for business owners looking to get started!Topics Covered:The rise of AI in everyday business tasks, especially in marketing and administrative operations.Overcoming fears and embracing AI as a tool for growth, not replacement.Practical tips for experimenting with AI.The importance of continual learning and how to start applying AI tools in your business.Exploring what a GPT is and how to use it to customize AI for your specific needs.How AI is widening the gap between those who adopt it and those who resist.Practical uses of AI in bookkeeping and how small businesses can leverage it for efficiency.The growing gender gap in AI adoption and how it could impact business productivity.Tune in for a practical conversation that will help you approach AI in your life and business with peace and confidence!Avery's Links:InstagramLinkedInCamp TechCamp Tech InstagramAvery's Book - See You on the Internet A.I. Meets World Podcast SeriesCheck out the Small Business Club!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.  On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.  In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. Avery has been a Professor at both Toronto Metropolitan University and Humber College. She lives in Toronto.Visit her Website:https://averyswartz.com/Follow her on Instagram:@averyswartzhttps://www.instagram.com/averyswartz/?hl=en Peach's Make more sales with Peach's Squarespace plugins.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Subscribe for New Episodes Every Tuesday!Be sure to check us out on all our socials:Follow on Instagram: @beautybrandpodcasthttps://www.instagram.com/beautybrandpodcast/Subscribe on Youtube: @nicolemanion https://www.youtube.com/channel/UCl34l6NRXjRen4XD7j9pNpQFollow our host on Instagram: @nicmanionhttps://www.instagram.com/nicmanion/

The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about:Their journey getting involved with the Digital Marketing IndustryThe importance of putting yourself out there and learning from failureWhat they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Jonathan Becker: LinkedIn - linkedin.com/in/jonathanbecker123Website - thrivedigital.comAvery Swartz: LinkedIn - linkedin.com/in/averyswartzWebsite - camptech.caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Creating a truly liberatory space for fat/plus-size bodies is revolutionary. Creating that for hiking trails? That's next level! Avery Swartz (she/her) is here to share how the Greater Toronto Area chapter of the Body Liberation Hiking Club launched on April 2023 and is a space free of diet culture talk, open and accepting of all bodies, and provides community and connection to nature (i.e. no jerks allowed!). See you on the trail.Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and has been a Professor at both Toronto Metropolitan University and Humber College. She lives in Toronto.Please check out Greater Toronto Area Hiking Club on IG and the original Body Liberation Hiking Club.Also, Avery mentioned the Art of Gathering by Priya Parker.There's more bonus content with Avery through Apple Subscriptions and on Patreon.This episode's poem is called “Just Beyond Yourself” by David Whyte.Please connect with Fat Joy on our website, Instagram, and YouTube (full video episodes here!).Want to share the love? Please rate this podcast and give it a review.Our thanks to AR Media and Emily MacInnis for keeping this podcast looking and sounding joyful.

Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for setting up great Google ads. Jyll Saskin Gales is a marketing coach, consultant and trainer. She advises business owners across industries and sizes, helping them get the best ROI from their marketing. Jyll teaches at Google, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform. She is TikTok's resident @the_google_pro with more than 50,000 followers tuning in for her bite-sized, actionable marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School. How to connect with Jyll… Website: jyll.ca TikTok: https://tiktok.com/@the_google_pro IG: https://www.instagram.com/the_google_pro/ YouTube: https://www.youtube.com/c/thegooglepro Twitter: https://twitter.com/jyllsaskingales Key points in this episode… Meet Jyll Saskin Gales. Lauren's sparkly moment of the week. Meg's sparkly moment. Jyll's sparkly moment. Jyll's business building journey. Google Ads 101: What every business owner should know about Google ads. How to determine what platform is best for your ads. Mistakes business owners make with Google ads. How you can make “unsucky” ads. Pricing and timeline for the learning phase of an ad. Recommended Google ads pricing for small business owners. How to set up your ads to avoid getting banned. How Google ads ranking works. Other recommended Google tools for business owners. DIY aspect of Google ads. Importance of branding to Jyll's business. Jyll's valuable piece of advice to her younger self. Jyll's upcoming projects. Where to find Jyll online… Website: jyll.ca TikTok: https://tiktok.com/@the_google_pro IG: https://www.instagram.com/the_google_pro/ YouTube: https://www.youtube.com/c/thegooglepro Twitter: https://twitter.com/jyllsaskingales LINKS WE MENTIONED Jyll's course on Google ads: https://jyll.ca/pages/google-ads-course Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode. LET'S CONNECT Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Becoming an entrepreneur is exciting. Most new entrepreneurs and small business people have big dreams and big ideas. This enthusiasm is important when it comes to having the drive and determination to get things off the ground, but it's also important to keep the fundamentals in mind. Avery Swartz is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing.   Avery is a digital marketing expert, and her book is all about starting with the fundamentals and using a framework to plan and execute a successful digital marketing strategy for small and large businesses. She's here today to talk about how her proven framework along with iteration can lead to a successful digital marketing plan before and after launching your small business.    The information in Avery's book is especially relevant for small business owners. We work through the steps in her framework beginning with the first thing you need to do before anything else. Then we talk about the individual metric that will help indicate whether your business is moving in the right direction. We talk about when to measure, when to leap, and the importance of learning. We also touch on important digital essentials that sometimes get overlooked.   Avery Swartz is an entrepreneur, writer, and speaker. She is the founder and CEO of Camp Tech, a tech workshop for non-technical people. She's the resident tech expert on CTV Your Morning. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. She writes about tech topics for Chatelaine, Today's Parent, and The Globe and Mail. She loves tech and small business, and it's great to have her here today.     Highlights -   [02:36] Avery has been so busy that the number one thing that she is excited about is rest. It's an essential part of the creative process that allows her mind to regenerate. [04:21] The information in Avery's book scales for different sized businesses, but it's especially relevant for small business owners and people who try to do almost everything themselves. [06:39] There is often a disconnect between the big picture and granular concepts. This is why Avery created a framework that includes the basics. [07:09] Set your goal. Know what you are working towards before diving in. Your goal can define your strategy and become your North Star.  [11:34] Choose your KPI or key performance indicator. This is a metric that indicates your individual business performance. It will differ depending on what your business is and what your goals are. You choose your KPI depending on where your business is at. [15:40] Pick no more than three KPI indicators that are right for your business and put blinders on and only look at that data. We have way too much data and not enough analysis. [19:33] Measure before. You've established your goal and determined your individual KPI, now take a measurement before you get started. Knowing where you're at when you start allows you to see how far you've come when you succeed.  [21:49] Leap! Jump into the unknown even if you don't have the perfect plan. You can make the most informed decision that you can at the time, but eventually you have to jump in and learn as you go.  [23:05] Measure after. You're allowed to admit you chose the wrong KPI, but you're not allowed to switch it at this point. Are you sure you didn't make a mistake at the leap/execution stage? You may need to go through the entire framework again and tweak certain aspects. [25:46] Look for a signal in the noise or something that gives you a sense that you're onto something before giving up.  [26:36] Often the number one goal of doing something new is to learn.  [28:32] The Self-Employed Business School is launching later this year. This is a result of taking a leap and noticing that there was an indicator of need for this information.   [29:50] The framework is iterative and can be repeated. [31:30] Domains are essential. Things to look at include which extension to use and how many similar domains should be registered. [35:16] Digital hygiene or making safety and security on the Internet a regular practice. A password manager is essential. Have a strong unique password for every log in. Avery recommends LastPass.  [42:33] Having a VPN or virtual private network is a great way to protect yourself when logging into networks. It's an extra layer of protection.  [44:17] Choosing a CRM or customer relationship management software can be difficult. Be realistic about where your business is and where you would like it to go. Think about the functionality and integrations that you'll need.  [47:29] Big CRMs like Hubspot and Salesforce can sometimes be overkill. Avery recommends checking out trying something smaller like Insightly or Nimble.  [52:30] Learn a little bit about what drives Avery's success in the Rapid Round.   Guest Contact  -   Avery Swartz Camp Tech Avery Swartz LinkedIn Avery Swartz Instagram Avery Swartz Twitter Avery Swartz Facebook See You On The Internet   Links Mentioned -    The Lean Startup How I Built This with Guy Raz LastPass Tunnel Bear Wirecutter Hubspot Salesforce Insightly Nimble Mailchimp   Join 17,000 other subscribers who want to do business with a soul and receive my Self-Employed Life Nutshell Newsletter by going to nutshellnewsletter.com   And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Avery Swartz thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.

Well, we both ended up a little closer to nature last week so we decided to take a deep dive into how you can tech better while camping. After that, we've got the normal tips, picks, and tech news for you. Enjoy! Make sure to join the Notnerd Facebook Group and let us know how you tech better. We're also looking for your ProTips and Picks of the Week. Camp Tech Google Earth/Maps (02:50) Power Bricks, Solar Power Bank (03:45) Multi Cable - Lightning, USB-micro, USB-C (06:30) DJI Mavic Mini (07:30) Camping Lantern (08:55) Air mat/pillow (10:40) Swiss Army Knife (13:10)  Shower bag (15:05) iPhone (16:10) Compass Internet Camera Maps Light Apps Hiking First Aid Peak Finder Stargazing apps Recipes Fauna and flora identification apps Dave’s Pro Tip of the Week: How to turn off autoplay in car play (25:00) Listener Question: Apple Watch Stand Goal (31:35) Takes: Fortnite starts a battle with Apple and Google -Rene Ritchie Explainer Video (33:00) Google Maps coming back to Apple Watch, now on CarPlay (40:25) Whatever happened to the Apple-Google Coronavirus tracing apps (41:30) Google Plus Settlement (44:40) Microsoft announces Surface Duo (45:40) Security/Privacy: Skipped Bonus Odd Take: https://is2020over.com/ (48:35) All 31 seasons of Bob Ross’ “The Joy of Painting” are free on YouTube (49:35) Picks of the Week: Dave: iOS game developer: Zach Gage (50:15) Nate: Elite Cuisine EGC-207 Egg Poacher, Omelet, Steamer & Soft, Medium, Hard-Boiled Egg Cooker with Auto-Shut Off, 7 Egg Capacity, Stainless Steel (52:05) Ramazon™ purchase (56:05) Check out the Notnerd YouTube channel for great videos Leave an iTunes Review and be featured on the Podcast Support Notnerd on Patreon and get cool stuff Subscribe and Review Contact Info: www.Notnerd.com Twitter - @N0tnerd, Nate - @NetBack, Dave - @DavyB Notnerd Youtube Channel Notnerd Facebook Email - info@Notnerd.com Call or text 608.618.NERD(6373) If you would like to help support Notnerd financially, mentally, or physically, please contact us via any of the methods above. Consider any product/app links to be affiliate links.

Ready for another dose of awesome sisterhood conversations from women in the tech industry? With all the things swirling both physically and mentally around COVID-19 (recorded before the current protests) we all could use some inspo on how to PIVOT. Be encouraged and inspired by our special guest Karen Swyszcz, published author, speaker and entrepreneur trailblazer. Karen Swyszcz graduated from the University of Waterloo with a Bachelor of Science in Biochemistry. She started Makinthebacon as a hobby blog back in 2012, as a way to escape her monotonous day job. Over the years, it has evolved into a platform, initially providing content on personal finance, to now providing inspiration for entrepreneurs/aspiring entrepreneurs through blog posts and interviews. She has partnered with brands such as Camp Tech, Minted.co, Meridian Credit Union and Supperworks on digital campaigns. In 2019 she co-authored the Best-Selling Book in Women’s Health on Amazon - Fitness To Freedom and launched a business and technology podcast - The Bacon Bits ‘n’ Bytes Podcast. Karen has co-authored another book called Lighting The North, which will be launching this Fall 2020. Karen is the co-founder of Kaibigan Connection - an organization that is dedicated to connecting Filipinx entrepreneurs and professionals in the GTA and beyond. When she is not working on her many endeavors, she can be found at the gym teaching group fitness classes - BodyPump and BodyAttack. Welcome Karen! Show Notes We Loved: “Things have a weird way of working themselves out.” - Karen “Timing is everything.” - Karen “Spending all this time salvaging. I need a complete shutdown and revisit.” - Karen “Sometimes things take longer.” - Karen “Knowing where your energy and passion is going.” - Karen “Having something you like vs something you love.” - Cicely “Pivoting is not a straight line.” - Karen “How can I create options?” -Karen --- Support this podcast: https://anchor.fm/mtg-more-than-graphics/support

In this episode we welcome Avery Swartz to the show. Avery is the founder and CEO or Camp Tech, a tech workshop company for non-technical folks, the author of See You on the Internet' a book all about marketing your business online, and she is the resident tech expert on CTV Your Morning. Avery also writes for Chatelaine, Todays' Parent, and The Globe and Mail on tech topics for families, modern women, and families.I recently read ‘See You on the Internet' and knew right away I wanted to reach out to Avery to be on the show. As I read through her book I was just nodding my head and highlighting things all over the place.Avery shares with us all kinds of great tips for your business online; why it is essential to have your own website, how to get started creating one yourself, and how to optimize it so that your customers can find you.In this episode we cover:+The importance of ‘owning' your own space online+What the heck SEO is and why it's important+The easiest options for DIY websitesSubscribe / Leave a ReviewHave you subscribed to my podcast? If not, I'd recommend you do it now so you don't miss an episode. The line-up for the coming year looks amazing and without subscribing you'll likely miss out on them. Subscribe on itunes here.Want to share a little love for the Podcast? That would certainly make my day. Please leave a review on itunes. These reviews help other makers and creative folks find and connect with the podcast plus they are just wonderful for me to read. Click here to review, then select Ratings and Reviews, and then select Write a Review and share what you love about the podcast. Thank you SO much.Mentioned in this episode:Camp TechSquarespace

In this episode we welcome Avery Swartz to the show. Avery is the founder and CEO or Camp Tech, a tech workshop company for non-technical folks, the author of See You on the Internet’ a book all about marketing your business online, and she is the resident tech expert on CTV Your Morning. Avery also writes for Chatelaine, Todays’ Parent, and The Globe and Mail on tech topics for families, modern women, and families.I recently read ‘See You on the Internet’ and knew right away I wanted to reach out to Avery to be on the show. As I read through her book I was just nodding my head and highlighting things all over the place.Avery shares with us all kinds of great tips for your business online; why it is essential to have your own website, how to get started creating one yourself, and how to optimize it so that your customers can find you.In this episode we cover:+The importance of ‘owning’ your own space online+What the heck SEO is and why it’s important+The easiest options for DIY websitesSubscribe / Leave a ReviewHave you subscribed to my podcast? If not, I’d recommend you do it now so you don’t miss an episode. The line-up for the coming year looks amazing and without subscribing you’ll likely miss out on them. Subscribe on itunes here.Want to share a little love for the Podcast? That would certainly make my day. Please leave a review on itunes. These reviews help other makers and creative folks find and connect with the podcast plus they are just wonderful for me to read. Click here to review, then select Ratings and Reviews, and then select Write a Review and share what you love about the podcast. Thank you SO much.Mentioned in this episode:Camp TechSquarespace

TribalScale's Design Manager Ailsa Blair and Content Writer Rachel Hammermueller are joined by Avery Swartz, CEO and Founder of Camp Tech, and Author of new bestselling book See You On The Internet. Want to know how to digitally market your small business? How about your personal brand? How about how to keep your network booming during a world-wide economic crisis? We learned so much about publishing, how to approach marketing with a sense of humour, and key takeaways that apply to any industry. 

Inspirational author Carew Papritz says to replace it with a personal legacy statement and Avery Swartz, co-founder of Camp Tech and author of"SeeYou on the Internet

Inspirational author Carew Papritz says to replace it with a personal legacy statement and Avery Swartz, co-founder of Camp Tech and author of"SeeYou on the Internet

Ever wonder where to focus your digital marketing efforts? Or even what digital marketing means? Then, once you know what you *should* be doing, you actually have to get it done. Avery Swartz, founder of Camp Tech, walks us through digital marketing and what you should be doing for your organization. 

Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They've recently raised $9M in Series A funding to fuel their platform's expansion with AI. Learn why you should consider running an influencer marketing campaign, how to run a successful campaign and how to measure the success of that campaign. For quotes and episode outline of this episode, go to https://growthmarketing.today/025 What You'll Learn in This Episode How has marketing in tech changed in the last 5-10 years The history and impact of influencer marketing One winning influencer campaign they ran in an unsexy industry (hint: it's the financial/bank field) What #Paid's marketing team looks like How to run a successful influencer marketing campaign How to measure the success of influencer marketing campaigns Tips for recent marketing grads on how to get their first job About Richard Wong Richard Wong is a Toronto-based marketing leader who is currently the head of marketing at #paid having previously worked at Google, Johnson & Johnson, Procter & Gamble. His work has been featured in AdWeek, DigiDay, Media in Canada, Strategy Magazine, the American Marketing Association (AMA) blog, DX3, and other publications. He also teaches the digital marketing classes at tech schools—Brainstation, RED Academy, and Camp Tech.  

The show tries to solve the mystery of yesterday's fire alarm. Man tells woman he was poisoned and he will die unless she has sex with him. Oklahoma mom who married daughter after divorcing son going to jail. Heir to Anheuser-Busch fortune charged with assaulting 6th-grader. Duji gives an update on her puppy problems. Tech Tuesday with Dan Costa. Charlie finds out some startling info about himself.

Guest: Brock Murray What He Does: Brock works as a digital marketing specialist, and the co-founder of seoplus+, focusing on generating sales and leads for small and medium businesses. Additionally, he works as an instructor for Camp Tech. Ponderance: How can small, local business improve their rankings on a Google search? Find him online: seoplus.ca In this episode, Brock and Avery discuss several different ways small business owners can work to improve their rankings on search engine websites. They cover everything from polishing your website, getting reviews, connecting with local businesses, and optimizing your social media presence. Tune in today!   Key Takeaways: [2:16] Responding to a piece of listener mail: What is the most cost efficient way to improve your ranking on a Google search, if you have a specialized, local-area business? [3:11] Brock follows an approach for local SEO: invest in your website to make it optimized correctly and mobile-friendly, focus on the content of your website, get links from other websites, and get connected with Google My Business. [7:51] An important piece for the local aspect is Google My Business. This profile is linked to your business’s physical location, and once your profile is verified, you have the opportunity to show up in local business searches. [10:27] For local SEO, getting good reviews on major sites is critical. You will drive more business when people see that you’re getting good reviews. As a business owner, a very simple way is ask your customers to leave a review, and guide them to where they can leave them. [14:30] Another big part of local SEO is being in local directories — websites that list local business, like Yelp or FourSquare, will complement your SEO strategy and help your business rank better as well. [17:07] Avery and Brock talk about the importance of your social strategy, and how it, too, can complement your SEO strategy. Being intentional about which social network you want to target is important for driving your business. Getting connected with other local businesses on social media can also enhance your SEO growth.     Episode Highlights: Process for approaching local SEO Building good content for your website Get linked locally - Google My Business The power of Google reviews Encouraging customers to leave reviews Local directories Managing your social profile Getting connected with other local businesses   Resources: Camp Tech Episode 8 — Remarketing Digital Ads Help A Reporter Out Google My Business avery@camptech.ca  

“Do anything that you can possibly do in life to figure out the best way for you to become exactly what you want to be.” Speaking on the global theme of Action, Jecorey “1200” Arthur took the stage at CreativeMornings/Louisville in August 2015. Jecorey shared his personal journey of creative discovery and how he built confidence through blending his four passions — education, composition, performance, and curation. Do you have more than one passion that makes you tick? This episode was made possible by Camp Tech and MailChimp.

Today Avery talks about the digital tools Camp Tech uses to keep their business running. She dives into some of the “tiny but totally necessary” tools they use on a day-to-day basis at Camp Tech. If you’re a small business owner, tune in today to hear what they use these different tools for, how much they may cost for your business, and how you can begin incorporating them. See the “Resources” below for a comprehensive list, with links to each product.   Key Takeaways: [1:40] Avery’s take on tools: follow a general principle of using what was most appropriate for them at the time. A small business could very easily grow with a tool or outgrow a certain tool. This evolution is okay! [2:10] Avery talks about different communication tools, and how they use each at Camp Tech. These make it easy for the management team to discuss a wide range of things, despite being in different working locations. [4:42] Avery talks about the programs they use to conduct customer service and communicate with their client base. [6:22] How do they talk to their team around the country? Avery covers everything from how they video chat to conference calls. [7:30] Avery shares how they run the telephone system at Camp Tech; not only the business tools they use, but their process as well. [9:41] Avery talks about how they handle email correspondence, specifically between Camp Tech and their customers, rather than between the Camp Tech team. [10:39] Avery talks about the different website tools they use. Since they also have to sell tickets to their workshops as part of their business, she goes into more detail about Shopify and its supporting apps. [13:06] Avery talks about the tool they use to track their monthly expenses at Camp Tech, and the small challenges that they’ve had to overcome with this program (and how!). [17:40] What marketing tools do they use at Camp Tech? The programs they use are primarily used for day-to-day business and well as sending out newsletters. [19:41] Avery talks about how they use social media at Camp Tech, and some of the programs they use to organize their social media marketing. [21:06] What tools do they use day-to-day to keep them going? The tools they use allow for to-do lists, as well as measuring productivity by tracking time.     Episode Highlights: Communication Tools between teams Communication between you and your customers Telephone Systems Email correspondence Admin Finance Tools Marketing Tools Social Media Tools Productivity Tools   Resources: Camptech.ca Basecamp Slack G Suite Help Scout Skype Google Hangout UberConference Dialpad Boomerang for Gmail Hover Bitly Episode 15 Shopify and Evey FreshBooks QuickBooks PaymentEvolution Square MailChimp Office 365 Adobe Creative Cloud Canva Feedly Episode 14 Hootsuite Todoist Harvest Email avery@camptech.ca to ask questions!

In this episode, Avery takes questions from Camp Tech listeners. Today’s episode focuses on long-term data storage, specifically for personal data files. She discusses the different options for data storage, considers monetary value, as well as tips to help keep your files protected in storage.   Key Takeaways: [1:48] Question for Avery: What do you recommend for long term data storage? What is the best way to store things like photos that you want future generations to access? What stable options exist, if any? [2:51] This episode focuses on personal data back-ups, but it is encouraged to backup your website, as well, if that is part of your business. In addition, if your data is very sensitive, and security is paramount, you may seek further advice from an IT company. [5:09] Things that will be covered: taking the time to backup your files, where to back them up, backing up from multiple sources, security, cost and value for this project, and ensuring you can access your files where and when you need to, as well as what file format. [7:30] Two biggest options for back-ups: the first is a physical media, such as a USB stick or an external hard drive. While these usually only require an upfront cost, you may need to consider how technology is changing and whether you will be able to access your files with these devices. [10:25] Another thing to consider with physical backups is the fact that they could also crash or could be stolen or damaged in an incident. They are relatively inexpensive and do last a while. [12:02] The second option is cloud storage, or internet storage. The files you back up from your computer are copied to a computer in a remote location. There are free and paid options for cloud storage, as well as options that allow a certain amount of storage for free before you have to start paying. [14:02] Pros of cloud storage: it is off-site, so the potential of damaging incidents is decreased, and these companies are also making backups of their backups. Additionally, once the files are backed up, they are accessible pretty much anywhere. [15:29] Two biggest downsides to cloud storage: 1) It is usually a recurring fee, and might end up being more than buying an external drive, though the cost is coming down. 2) Security is extremely important — you really need a strong password and use of multiple passwords for different services. [18:29] Avery shares some personal instances of backup solutions that have been successful in the past. [20:45] One of the big concerns about cloud storage is if you have all your information backed up to the same place, what happens if something happens to that solution? Avery is a fan of multiple backups, and uses a multi-tiered backup solution: an external drive, a redundant external drive, as well as cloud storage. [23:25] In many cases of the cloud storage, your apps will automatically sync to the cloud storage, so as you update, your backup files are also being updated. [25:13] If you are looking to just get started now, the cloud is Avery’s suggestion for the way to go. There are many benefits to using this solution and is very accessible for many people. Once you take the time to do an initial backup, it should get easier and easier to do each time. The initial backup is also a great time to go through and decide what files are most important, and which ones you definitely want to keep.   Mentioned in This Episode: Hover Camp Tech Podcast Episode 1 with Shawn Hooper Solutions for Cloud Storage: iCloud, GoogleDrive, AmazonDrive, Dropbox, BackBlaze, Mozy, Microsoft Cloud Password Storage App: LastPass Reply All Podcast: Episode 71 Listener Mail: send e-mails to avery@camptech.ca     Summary: In this episode, Avery takes questions from Camp Tech listeners. Today’s episode focuses on long-term data storage, specifically for personal data files. She discusses the different options for data storage, considers monetary value, as well as tips to help keep your files protected in storage.   Episode Highlights: ● Making the time to backup your files ● Two main options for where/how to backup your files ● Pros and cons of physical storage ● Pros and cons of cloud storage ● Cost and value for each type of storage ● Security in regards to cloud storage   Resources: ● Hover (use promo code CampTechPodcast to get 10% off your first order) ● Camp Tech Podcast Episode 1 ● Solutions for Cloud Storage: iCloud, GoogleDrive, AmazonDrive, Dropbox, BackBlaze, Mozy, Microsoft Cloud ● Password Storage App: LastPass ● Reply All Podcast: Episode 71 ● Email questions for a future episode! Send them to avery@camptech.ca

On today’s episode, fellow Camp Tech colleague Tara Wilkins and I discuss digital marketing for small businesses. Since small businesses are often operating on a shoestring marketing budget, Tara talks about techniques and strategies to increase brand awareness without breaking the bank. We also get into ways the success of a marketing campaign can be measured.   Tara got her start in fashion, but became a volunteer at Camp Tech in order to pivot her career towards digital marketing. Her plan worked and now she is Camp Tech’s Marketing and Admin Manager. Tara also teaches a course about digital marketing on a tight budget. During this podcast, she shares her learned expertise about marketing strategies. This is a great episode, especially if you are a small business owner looking for marketing tips and tricks.    Episode Highlights:   Tara’s professional journey  The marketing challenges small businesses face  The importance of having a plan  What a small business marketing plan might look like  How to measure the effectiveness of a marketing strategy  Creating brand awareness  When to hire a professional   Resources:   Hover (use promo code CampTechPodcast to get 10% off your first order)  Follow Tara on Twitter  Follow Camp Tech on Twitter  Follow Avery on Twitter  Brock Murray’s Camp Tech podcast episode  Feedly.com  Smartinsight.com  Traction book by Gabriel Weinberg and Justin Mares  Email us your questions for a future episode! Send them to avery@camptech.ca 

On today's episode, my guest and I discuss the often overlooked issue of website accessibility. Returning guest Linn Oyen Farley is a Web Developer and Designer, who is not only a fellow Camp Tech instructor, but also someone with whom I’ve created websites.   Accessibility is an issue that can be overlooked when developing websites. Linn and I explain what web accessibility is, the technology that increases accessibility, and where that technology is headed in the future. If you are developing a website, it is always important to consider how different types of people will be able to access your content. Listen in as we explain accessibility and some strategies for making the web open to all.   Episode Highlights:   What does “Accessibility” mean in terms of the web?  Barriers to accessing online content  Technology that enables accessibility  The parties responsible for making the web more accessible  Legislation of accessibility  Ways to detect potential accessibility issues on your website  Screen Reader tips  Design considerations for accessibility  Accessibility Plug-ins  Questions to ask during website development   Resources:   Hover (use promo code CampTechPodcast to get 10% off your first order)  Worker Bee  Linn's website  Linn on Twitter  Camp Tech on Twitter  Avery on Twitter  Stats on People with Disabilities in Ontario  Ontario's (Canada) AODA Website Accessibility regulations  Section 508 Standards (USA)  Section 508 (USA) Quick Reference  WebAIM's Wave Website Accessibilty Checker  Web Content Accessibility Guidelines (WCAG) 2.0 Guidelines  WCAG Quick Reference  Color Oracle  Web Accessibility Initiative  How People With Disabilities Use the Web  Google's Annoucement About Intrusive Pop-Ups on Mobile Websites 

Today, I sit down with Dara Skolnick, a Web Developer and Designer. We discuss everything from the definitions of each job to how to communicate effectively with them (especially if you are not technically savvy).   Dara is unique in that she is both a developer and a designer. This rare combination has allowed her to open her own business, which has been running smoothly for the past three years. She has a fresh perspective on how to deal with both clients, developers, and designers. Listen in as we get into the meatier issues of website creation.   Episode Highlights:   Difference between a Web Developer and Web Designer  Being an effective communicator  The easiest websites to make  The technical aspects of building sites  Important questions to ask Web Developers and Designers  Things to consider when hiring Developers and Designers  How to get the most out of your relationship with Developers and Designers  How developer culture has improved   Resources:   Dara’s Website  Dara on Twitter  Camp Tech on Twitter  Avery on Twitter  Website Accessibility Test   

On today’s episode, I get to chat with Leslie Hughes, LinkedIn aficionado, about the best ways to use the networking site. LinkedIn is a great way to market yourself and expand your professional circle. Leslie explains ways to boost your visibility and amp up your profile.   Leslie Hughes is not only a LinkedIn expert and instructor at Camp Tech, she is also a Principal at Punch! Media, where she works as a strategist. As if this weren’t enough, she is also a part-time Professor of Social Media. Join us as Leslie explains this often-misunderstood professional networking site.   Episode Highlights:   The three key areas of your LinkedIn profile on which to focus  Considering your “searchability” on LinkedIn  Taking advantage of the free month of premium services  Building professional relationships  The etiquette of “connecting” with other people on LinkedIn  The fear of others poaching staff members and connections  Using the blog feature in LinkedIn  The best qualities of LinkedIn   Resources:   LinkedIn  Leslie on LinkedIn  Leslie on Twitter  Camp Tech Twitter  Avery on Twitter  Punch!Media   Simon Sinek’s “How Great Leaders Inspire Action” Talk 

On today’s episode I get a chance to speak with Spencer Callaghan, a writer and digital content strategist. He lets me know what makes killer web content and how others can create exciting material for their organization’s websites and digital presence.   Spencer Callaghan is an Account Director for Thornley Fallis, an integrated communications agency which helps their clients with PR, web content, and social media management. Having worked on accounts for an array of for and non-profit organizations, Spencer has some great insights to offer in terms of creating and maintaining awesome web content.   Episode Highlights:   Writing for the web  Appealing to both humans and SEO  Measuring the appeal of your content  Whether to outsource or self-produce content  Niche marketing  Web content mistakes  Crafting your message  Who creates great content   Resources:   Spencer on Twitter  Camp Tech on Twitter  Avery on Twitter  Thornley Fallis  Spencer’s Blog on Yummy Mummy Club  MailChimp  Buffer  GoPro 

Today, I get a chance to speak with Dani Gagnon about social media platforms and how businesses and organizations can use them to their advantage.   Besides being one of the earliest hires at Camp Tech, Dani also runs Dani G. Inc, which specializes in social media management. For the last seven years, her company has helped to create and maintain the social media accounts for numerous for-profit and non-profit businesses. Listen in as Dani lets us know how to use social media and effectively grow your following.   Episode Highlights:   Most popular forms of social media  Demographics of social media platforms  Facebook’s evolution and current popularity  Users’ resistance to change  How platforms’ algorithms work  How businesses can get started on social media  Best advice for creating content for your business  Using HootSuite to manage profiles and tweets   Resources:    Dani G Inc Website  Dani on Twitter  Camp Tech on Twitter  Avery on Twitter  Hootsuite  The background of the “Boaty McBoatface” story  Wendy’s on Twitter  

Today, my guest is Brock Murray, co-founder of seoplus+, a digital marketing agency. Together, we discuss remarketing (or retargeting), which is the ability to target your site visitors via ads after they have left your site.    Brock got his start in high school where he created online games using PHP. His continued interest in programming and graphic design, led him to create websites for family and friends. From there, he went on to co-found seoplus+. Brock exhibits his expertise and explains not only how remarketing works, but also how you can make it work for your business.   Episode Highlights:   How the technology behind remarketing works  Where to get started with remarketing  The cost of clicks or impressions  Which platforms are available  Different ways to remarket  The importance of cookies and ad-blockers  Image ads  Frequency capping  Setting up conversion tracking with Google Analytics  Resources:  seoplus+ website  seoplus+ on Twitter  Brock on Twitter  Camp Tech on Twitter  Avery on Twitter  Geek vs Nerd infographic  Remarketing through Google AdWords  Remarketing through Facebook  AdRoll  Google Analytics  Conversion Tracking with Google AdWords and Analytics  7 Retargeting Case Studies That’ll Boost Your Current Campaigns  Remarketing Tips from a Paid Ads Expert     

On today’s episode, I get a chance to speak with Camp Tech’s very first instructor, Linn Øyen Farley. Linn is here to explain the basics about domain name registration, e-mail, and website hosting.  Linn runs a web studio where she designs and develops websites. As such, we have collaborated on a number of projects together. Her insight into the basics of creating a web presence will prove useful to those seeking to promote personal projects or professional services alike. Listen in as we chat about some need-to-know topics!  Episode Highlights:  Basic needs in terms of web presence  Domain names  Pointing  Differentiating between domain name extensions (.com’s, .org’s, etc.)  The cost of domain name registration  Avoiding lengthy hosting contracts  Website hosting and what it means  Which type of hosting service/package to use  Shared vs. Managed hosting  E-mail hosting explained  Hosting bundles   Resources:  Linn’s Website  Linn’s Twitter  Camp Tech Twitter   

Avery Swartz is the founder & CEO of Camp Tech, a workshop company for non-technical people. With a background in theater, Avery was drawn to both graphic design and the freelancing lifestyle, and decided to made a change. She launched her own design firm to enable her to follow this passion while still being able to contribute to innovative projects like the Art Canada Institute. Through freelancing, Avery saw a need for in-person workshops on a variety of subjects. Shortly after, Camp Tech was born. Since launching in 2012, it has grown to more than 250 workshops across several major Canadian cities. Avery also shares her experience by teaching the business of interactive design and how to work with clients at Humber College in Toronto and is also the co-host of a new conference called Gather North - which is a retreat for women who make the web. Avery joins us to share her story, how she started her freelancing business and some of the biggest lessons she’s learnt along the way, what some of her favorite projects have been, how Camp Tech has grown so quickly, why she decided to help launch Gather North and how they sold out the event in their first year, and much more!

On today’s show, I speak with Shawn Hooper, the CTO of Actionable Books, a startup in the learning and development space.  Shawn is also a Camp Tech instructor. He fills us in on the current state of website security, as well as ways to prevent hacks and remedy your website once it has been compromised.     Hacking has become a widely publicized problem and is on the minds of most sites that operate businesses on the web; website security is an important facet of this. However, it is often overlooked or neglected simply out of ignorance. Whether you are hosting your own site, your site is hosted by an inexpensive service, or you’re working with Wordpress, there are always things you can do to beef up your security. Shawn soothes our fears and outlines extremely simple ways to not only avoid a hack, but also how to make sure that your website stays up and running in perpetuity.      Episode Highlights:    Why security matters  Wordpress’ unfortunate reputation and the benefits of hosting on that site  Why would someone hack your site?  Steps to preventing hacks  How to recognize a hack  What ransomware is and why it’s a growing concern  How to fix a site once it has been compromised    Shawn works from Camp Tech’s Ottawa location. To learn more about WordPress and the other things he is involved with, check out our Camp Tech website.  Shawn blogs about web technology and WordPress at http://www.shawnhooper.ca/    Resources:    Backblaze cloud storage  Succuri website security  Lastpass password vault  1Password password vault  Actionable Books     

Karen Swyszcz graduated from the University of Waterloo with a Bachelor of Science Degree in Biochemistry. She started Makinthebacon -a hobby blog back in 2012, to escape her monotonous day job. Over the years, it has evolved into a platform, initially providing content on personal finance, to now providing inspiration for entrepreneurs/aspiring entrepreneurs through blog posts and interviews. She has partnered with brands such as Camp Tech, Minted.co and Meridian Credit Union on digital campaigns. She has also interviewed CEOs in the areas of fintech and travel. Her blog also became the launchpad for many opportunities such as running a consulting business from 2017-2020 and becoming a continuing education instructor at a world-renowned post-secondary institution. In 2019 she co-authored the Best Selling Book in Women's Health on Amazon - Fitness To Freedom and launched a business and technology podcast - The Bacon Bits ‘n' Bytes Podcast. Karen has co-authored Lighting The North, a 2020 Non-Fiction Finalist for The Canadian Book Club Awards. Karen is the co-founder of Kaibigan Connection – a for-profit social venture that connects Filipino entrepreneurs throughout Canada and beyond. Website: https://makinthebacon.com Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations