Podcasts about digitial marketing

In this engaging episode of "MedSpa Marketing Groupchat," hosts Katrina, the Social Media Director at Esthetics Center, Mitchell, the Director of Digital Marketing at Alpha, and Kevin, the VP of Brand Strategy at Alpha, delve into the heated debate of traditional vs. digital marketing in the MedSpa industry. The team boldly claims that traditional marketing is "dead," sparking a discussion on the relevance of TV, radio, and print in an era dominated by streaming services and social media. They explore generational shifts in media consumption, emphasizing the growing preference for platforms like Snapchat, TikTok, and Instagram among younger audiences. The episode also highlights the balance between digital immediacy and the tangible appeal of traditional marketing, discussing the integration of digital tools in enhancing traditional methods. Key takeaways include the importance of leveraging analytics in digital marketing, the enduring value of traditional formats, and strategic tips for measurable, data-driven marketing campaigns. This episode is a must-listen for marketers seeking to navigate the evolving landscape of MedSpa marketing. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

Consumers are bombarded with ads across social media, TV, radio, outdoor all day, every day. So, how can you market your business in a way that doesn't add to the noise? Marketing guru Moby Siddique says content marketing can encourage authentic connections with your target audience, if done well. He says you must get out of your comfort zone and talk about industry problems, which others are likely also facing. Moby also provides his framework to build trust and authority in the market. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Brenton Thomas, the founder of digital marketing agency Twibi, uses his unmatched skill in the realm of advertising to help craft careful messaging for personal brands as well as bigger businesses. For anyone in charge of a marketing campaign or in need of social media strategy, he can help focus the common channels — YouTube, Facebook, LinkedIn — to maximize results and bring people together. Able to speak at length about changes in the field as well as opportunities on the horizon for individuals and organizations, Brenton Thomas helps make marketing initiatives less daunting and more impactful.Episode Links:Web: https://www.twibiagency.com/LinkedIn: https://www.linkedin.com/in/brentonthomas/Joey Pinz Conversations Podcast Information: • Website: https://www.joeypinz.com • Link Tree: https://linktr.ee/joeypinz • Music by Tom Izzo: @wahlsinger  https://tomizzomusic.com  Support our podcast:  • Subscribe: https://joeypinzconversations.com/subscribe/ • How much is this podcast worth to you? Consider $5, $10 or $20/mo with Patreon: https://www.patreon.com/joeypinz  • How about a one-time payment?  • What is the episode worth to you? $25/$50/$100/$500 /$1,000/$5,000 with PayPal (one-time): https://www.paypal.com/paypalme/JoePannone Please subscribe/follow to Joey Pinz Discipline Conversations Podcast: • Spotify, Apple, Google, or others.  Please consider rating with 5 stars if you like it. • Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438 • Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10 • Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODI4OTA2LnJzcw • YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1Please follow on social media: @TheJoeyPinz • Instagram: @TheJoeyPinz https://www.instagram.com/TheJoeyPinz  • Twitter: @TheJoeyPinz  https://twitter.com/TheJoeyPinz • Facebook: @TheJoeyPinz https://www.facebook.com/TheJoeyPinz • TikTok:  @TheJoeyPinz  https://www.tiktok.com/@thejoeypinz • Minds:  @TheJoeyPinz  https://www.minds.com/thejoeypinz • YouTube:  @TheJoeyPinz  https://www.youtube.com/@thejoeypinzFinally,  join our newsletter: https://joeypinzconversations.com/#newsletterSupport the show

Are you hesitant to collaborate with your direct competitors? Well, fear not! In today's episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.She explains why it's essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive. But how do you actually collaborate with your competitors? In this episode, we explore different collaboration opportunities, from joint products to speaking engagements and email list swaps. As well as how to transition from business 'friends' to collaborators and how to overcome the awkwardness that may arise.So, whether you're a business owner or entrepreneur, join us in this insightful and practical episode on how collaborating with competitors can benefit both parties and the industry as a whole. Don't miss out on the opportunity to learn how to grow and succeed together!Learn more about my guest:Danielle is a community builder, collaboration expert, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 11 years of entrepreneurial experience in multiple different industries, (Including Sales for High-End Electronics, Health & Wellness, Weddings, Conferences & Digitial Marketing), Danielle loves teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses without having to work around the clock.In the first 5 years of building Business Babes Collective, Danielle and her Team were able to launch into 5 chapters across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources and support for Female Entrepreneurs.Danielle's Links:Website: https://www.businessbabescollective.com/Podcast: https://www.businessbabescollective.com/podcastInstagram: https://www.instagram.com/businessbabesco/Danielle's Instagram: https://www.instagram.com/danilivinglife/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN'T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Sebastian started in the marketing department in the gaming industry with a focus on the intersection of marketing and technology (pre-growth-hacking days).Previously, he had co-founded 2 startups, both of which failed but were remarkable learning experiences. This led to his current venture and 7 Figure Burst.Areas of discussion include:-How no's can help answer the why-Why you shouldn't take on every potential client-Having the tough conversation-How he found clarity-SEO, Digitial Marketing, Link Building-Managing remote teamsStay tuned for the spotlight story at the halfway point of the show. As we are joined by a gaming entrepreneur on the show today, this week's spotlight story will feature an article titled, “How to Become a Gaming Entrepreneur”, and then get his take on it.Follow along here: https://weplayholding.com/blog/how-to-become-a-gaming-entrepreneur/Sebastian started a SEO side project while working on the last startup to test ideas and fell in love with the clarity it provided in terms of what users wanted. He turned to the digital nomad lifestyle and traveled the world for a year while running affiliate sites. Sebastian co-founded dofollow.io, a premium link building agency, in late 2017 as a side project. He grew that “side project” from 0 to 7 figures in 4 years, growing the team from just the 2 founders to 12 core members plus various VAs and other service providers. Tune-in to hear from a Founder with a demonstrated history of working in the marketing and software development industry. Strong business development professional skilled in Link Building, Search Engine Optimization (SEO), Content Marketing, No-Code Tools, Managing Remote Teams and Digital Marketing. Other areas of discussion:-Challenging areas of entrepreneurship-Which tool he recommends for success-Greatest lesson learned-Which entrepreneur he would sit down withGuest Websites: http://www.spreadsave.comhttp://dofollow.io/ Guest LinkedIn: https://www.linkedin.com/in/sebastianschaeffer/ That Entrepreneur Show- The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.Email: PodcastsByLanci@Gmail.comListen to A Mental Health Break here: https://AMentalHealthBreak.Buzzsprout.comWebsite:  https://www.VincentALanci.com/YouTubeShow InstagramHost InstagramFacebookTwitterLinkedInFor Digital Editing / Potential Podcast Guests Inquiries, email PodcastsByLanci@Gmail.comAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kuliIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

In Episode 54 of Brewing Up Creativity, Danielle LaBonté is joined with Danielle Wiebe, a community builder, collaboration expert, business strategist, and founder behind Business Babes Collective. If you've been wanting to build a community or network to meet like-minded individuals, Danielle W. brings a lot of information to the table to discuss how she developed the well-known brand Business Babes Collective and the ins-and-outs of the industry.Catch What's Inside The Episode:- Where Danielle started in her entrepreneurial journey (is college/business school worth it?)- How Danielle found herself creating a community for female entrepreneurs- How Danielle set out to create a brand that appeals to so many women across the world- The best and hardest part of running a community that provides value to a wide audienceLearn About Danielle Wiebe:Danielle is a community builder, collaboration expert, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of entrepreneurial experience in multiple different industries, (Including Sales for High-End Electronics, Health & Wellness, Weddings, Conferences & Digitial Marketing), Danielle loves teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses without having to work around the clock. In the first 5 years of building Business Babes Collective, Danielle and her Team were able to launch into 5 chapters across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources and support for Female Entrepreneurs.Find Danielle W. Online:PERSONAL: @DANILIVINGLIFEBUSINESS: @BUSINESSBABESCOWEBSITE: WWW.BUSINESSBABESCOLLECTIVE.COMPODCAST: WWW.BUSINESSBABESCOLLECTIVE.COM/PODCASTMASTERCLASS: WWW.BUSINESSBABESCOLLECTIVE.COM/MASTERCLASSFind Brewing Up Creativity Online:@brewingupcreativityhttps://brewingupcreativity.buzzsprout.comwww.daniellelabontedesigns.com/podcastTAKE 50% OFF AN ENTIRE FLODESK SUBSCRIPTION FOR YOUR FIRST YEAR HERE.Support the show

If you’re struggling to work it all out on your own and have “gurus” tell you that you need to do it all yourself... I’ve got the fox for you to completely turn your business around and save you 15-20hrs per week in the process. For more daily content on how to grow your fitness business, get more clients, build and lead a team, have more freedom, more profits and more time off visit my social media channels. Instagram: @thejimmyhalley Facebook: www.facebook.com/thejimmyhalley

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.    EPISODE 12 SEGMENTS: What is Search Engine Optimization and How Do We Get Started? (1:26) Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing (9:42) How Your Personal Brand Can Lead to More Applications and Better Candidates (18:11)   REFERENCED IN THIS EPISODE: Staffing Messaging: Striking a Balance Between Human Readers and Algorithms Rapid Fire: The Best Places to Share Jobs on Social Media [Blog] Rally Recruitment Marketing [Book] Marketing Rebellion by Mark Schaefer [Book] Contagious: Why Things Catch On by Jonah Berger [Book] Talk Triggers by Jay Baer [Podcast]Social Media Podcast by Social Media Examiner [Podcast] The Blogging Millionare hosted by Brandon Gaille [Podcast] #WorkTrends hosted by Meghan M. Biro [Podcast] The Chad and Cheese Podcast hosted by Chad Sowash and Joel Cheesman [Podcast] Just Try This hosted by Brian Fanzo and Amy Landino [Podcast] The Speaker Lab hosted by Grant Baldwin [Thought Leaders] Larry Kim, Neil Patel, GaryVee, Brian Fanzo, Seth Godin, Jay Baer Ask Haley Blog Personal Branding: Your Secret To More Applications and Better Candidates   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter) Matt Lozar (LinkedIn / Twitter)   PRESENTED BY THE IDEA CLUB:  The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration. From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more. To Learn More Visit: haleymarketing.com/ideaclub

Tim Hyde brings your Digitial Marketing to the next level. He founded Win More Clients to help Coaches, Consultants and Business owners create a leveraged, fast track to business growth. www.winmoreclients.com.au

Aine Mulloy has a background in the humanities and digital technologies with an MA in Literature and Publishing, and a postgrad in Digitial Marketing. She initially worked with a leading publishing company before making the move to GirlCrew as co-founder.

From 2016 to today, two of the top ten buzzwords in Digitial Marketing have been Native Advertising and Artificial Intelligence. They are very important topics and will help drive the future of Digital Marketing as we know it. However, for most marketers, and those who are attempting to reach marketers with online content, these two topics are misunderstood. In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for each Native Advertising and AI. The conversation does a great job and driving insights and connecting these topics together in the context of Content Marketing.Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-11/Transcript:- Yeah, you got me doubled up. You got me doubled up. So we've been in this space a long time, we've dealt with lots of different companies from SNBS to enterprise companies and we've seen the evolution of marketing and digital marketing, content marketing, so on so forth. What's the hottest thing on the horizon that's here today that's going to be even bigger tomorrow?- It's so fascinating when I was actually, Travis Wright, we both know Travis. Travis was just talking to me about Blockchain which I still just don't comprehend. And in three years we can come back and watch this and laugh that I have no comprehension of it right now. But that's one of those things that I just don't get. And I've tried now to get into that space. I think that one's still a ways off. Like I think from a marketer perspective and really caring about it and seeing it effect our daily lives, that one's really out on the horizon. Artificial intelligence to me is the one that's kind of here now. It's where I've been spending most of my time and you and I have talked a little bit about this with your work at the Native Advertising Institute and we had launched the Marketing Artificial Intelligence Institute, so our focus there was really just trying to figure out what is going on. Because you start looking around even here at the exhibit hall, you see AI over here on Acrolinx, and you go running and see artificial intelligence now being promoted on a lot of these companies, but as the average marketer, people one, don't really know what that means, and two, even if they do, it's hard to know how intelligent the software really is becoming. Like is it still a human telling the software what to do? Or is the software actually starting to learn and get better on its own? And eight months ago or so when we launched the Institute, that was the thing I didn't know. Like we would look at 100 companies that all said they did AI, and I had no way of knowing whether they truly did or not. And now we're at the point we're trying to actually start help marketers filter through that. Figure out what is AI actually capable of doing today to make your job easier, more efficient, more productive, and where is it gonna take us in the future? That's my talk on Thursday's machine assisted narrative. It's in terms of creating and promoting content how can artificial intelligence today make your job as a marketer more efficient? Which tools do you need? What should you be looking for? So that's where we're spending the majority of time now. So we still have our core agency but most of my time's in the AI space tryin' to learn about that.- So would you say that for something to be truly AI, it has to have machine learning? Or is it more than that?- Yeah, so the basic on, AI is the umbrella. It's like the collective of technologies and processes that machines become smarter basically. So Watson is the one everybody knows or everybody's like familiar with Watson. Machine learning and deep learning are kind of the two main subsets within artificial intelligence. And the basic way to look at what is machine learning is does the software get smarter on its own? So an example would be, if you use a software to tell you when to schedule your social media shares. If there's some tools here that'll do it, say, "Hey send it at 3 p.m." Jay mentioned in his talk this morning, send it at 3 p.m. Well that's a data scientist. They just looked at a data set and said, "Okay the optimal time to send it is this." And until that data scientist or the programmer updates that rule, it will continue to be a human based rule that said when the best time is. In machine learning, the algorithms actually in real time monitor when that optimal time to share changes and what the optimal share time may be for your specific company. And it would, so today it might say 3 p.m. tomorrow it might say 1:44. That's machine learning. It's actually the machine with no human guidance getting smarter and updating what it recommends you to do. That is very rare to find in marketing software today. So there are marketing tools that are using types of artificial intelligence, very few of them are actually getting smarter on their own and thereby changing what they would guide a marketer to do. So that's the machine learning thing I thought a year ago was much further along than it really is in the marketing space. There are lots of really interesting things being done with AI and really interesting companies, but not much in the way of machine learning.- Gotcha. So what do you think of Salesforce's Einstein?- Salesforce is interesting they've made massive bets, so they I think bought about nine AI companies, couple billion dollars worth and then they mashed them together into Einstein and it's basically a layer over the core CRM product. So that's the other thing in AI's. There's no platform. There are narrowly built use cases. There's software built for narrow use cases and in Salesforce's case they try to mash these all together. Early feedback I've heard is it's really interesting it probably helps a lot with efficiency, but it's not fully baked yet and it's, like a lot of software companies it was probably announced before was truly what it's capable of doing, so I think, I wouldn't they're by no means in a beta form, but they're in very early stages of realizing AI's potential and actually integrating it into the software.- Gotcha. Very interesting.- [Paul] How bout you? What's the thing you're focused on?- Well, so I took, I felt very European this summer. I took a--- [Paul] Were you in Europe?- No, well I did spend a little bit of time in Europe, but no, I actually took a lot of time off. Spent it with my kids. In fact for over a month I didn't touch my desktop, which is where I do all of my work, so, I lied actually I think I touched it four, three or four times. But I, that's the first time I've done that in 17 years in the business.- [Paul] And that's from agency world--- Yeah.- [Paul] to the academic world to--- Yeah, yeah. Exactly. Because as you know I teach at the Indiana University Kelley School of Business and the summer is my real time off where I don't have to deal with students, and not that that's a bad thing, but I don't have to grade papers, lecture, things like that. So if I wanna take a significant amount of time off, I have to do it in the summer, so I did. Which by the way, if you haven't taken three to four weeks off in a long time, I recommend trying.- [Paul] Not since college.- So yeah, I'm still tryin' to lead the way in thought leadership when it comes to content promotion and distribution, both paid and earned. I feel like a lot of people have sort of hogged up that influence or marketing earned side, of earned content promotion through influencer marketing. So I focus most of my attention on the paid side. So earlier in the year I spent nearly a month just researching the native advertising tech landscape. And what I discovered was there's over 272 companies that are involved in native advertising, someway on the technology side.- [Paul] And define native advertising for me, like what do you--- So native advertising is content that matches the form, feel, and function of the media that surrounds it. Okay, so a good way to think about it and to get clarity around native advertising is anything in feed that looks like it's supposed to be there. It can say sponsored. So Facebook's a perfect example. You see sponsored posts there, but it's in feed and it looks just like everything else, it just annotated as sponsored.- So sponsored content, native advertising, same thing or are they, is there distinctions?- So this is a big problem in native advertising. You also have something called long-form native advertising. And the most famous example of that is Netflix's Orange is the New Black in the New York Times.- [Paul] I met the lady last night that wrote that article--- Melanie. Melanie wrote that article, she's here. So that's native advertising too.- So the reason I bring that up is because to your average person that Facebook ad and that entire article in the New York Times, are totally different things. But they're not. They're both sponsored, they're both in feed, in the natural feed of the website, and they're both paid for. Okay so there's really, there's four categories, there's long-form, programmatic, non-programmatic, the fourth one is social media.- Okay.- Those are not the IAB categories, those are the categories that I've come up with because I don't like the IAB's categories.- [Paul] Interactive Advertising?...

So if you are a Small Business Owner and want to stay on the cutting edge and know what's next in digital marketing as far as the overall Evolution of Digital marketing, listen to this episode where "Small Biz Stacey" and "Digital Dave" forecast Digitial Marketing 3.0 and 4.0. Episode Transcript http://smallbizmarketingspecialist.com/show35

Entretien avec Jacques Lorne, Directeur Internet et eCommerce de Leroy Merlin France.