Med Spa Marketing Group Chat

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You'll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all the difference. Plus, they break down how to audit and improve your own GBP without needing a huge budget. If you're wondering where to focus your marketing efforts for maximum return, this episode is a must-listen. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

From Mother's Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May's national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You'll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also dive into trending Reels formats, share pun-filled captions, and introduce “Edits,” Instagram's new video editing app that makes content creation faster and easier than ever. Whether you're looking for caption inspiration or ways to appreciate your team, this episode has something for every med spa marketer.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch. With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn't here to replace providers—it's here to empower them.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center's growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outline a 30-minute daily growth strategy, and discuss how content consistency builds trust. Whether it's responding to DMs, posting stories, or just staying active, every action counts.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the website and brand identity, emphasizing authenticity over polished perfection. From ADA compliance to the emotional impact of colors and fonts, every detail reflects the practice's evolution. Tune in to hear how branding becomes a shared story, not just a visual identity.    RESOURCES: https://www.partnerwithalpha.com/goodies   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW Anne Therese Aesthetic Medicine:   https://www.instagram.com/annethereseaesthetics/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eggs is on the list), creative giveaway strategies, and trends like “the feminine urge” and “she doesn't know it yet.” Plus, they highlight a standout team doing the viral feet-up camera pass challenge. It's chaotic, it's clever, and it's packed with spring inspo for your med spa marketing.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Rebekah highlights how GLP-1 patients often enter aesthetics for the first time, presenting a unique opportunity to guide them into long-term care. Mitchell unpacks the marketing strategy behind Cinch, emphasizing patient trust, conversion paths, and the importance of timing. The episode closes with thoughts on future objections, the need for agility, and why practices should stay calm, get strategic, and move patients forward through the funnel.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle's brand and its powerhouse founder, Brandi Gregge. Brandi's journey is nothing short of inspiring—she's Alpha's youngest partner, a relentless go-getter, and a master injector with an unwavering commitment to patient care. Kevin and Bekah also share their first impressions of the practice, their unexpected historical discoveries in Lewes, and the hilarious mishaps that unfolded during their shoot. Tune in for a deep dive into the creative vision behind the launch video, the story behind Brandi's passion, and what makes Mint & Needle a standout addition to the Alpha family. Welcome, Mint & Needle!   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials like vitamin C products. They also brainstorm creative Saint Patrick's Day promotions, including fun client engagement ideas like wearing green for a special reward. Plus, they discuss trending social media ideas for med spas—from viral video concepts to engaging patient content. Tune in for fresh marketing inspiration, lighthearted banter, and tips to keep your med spa content fun and relevant this season!   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Responding to leads within five minutes can make or break your med spa's booking rate. A shocking statistic from Allergan's digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x. In this episode, the team explores how automation and AI-driven tools can recover lost leads, optimize response times, and maximize revenue—without increasing ad spend. Learn how a med spa recovered 543 leads and generated $47,000 by implementing a simple yet effective automated text response system. Discover the game-changing strategies that can keep your med spa ahead of the competition.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that's delivering real results. Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they finally simplified the process. From beta tests to legal considerations, they break down how a well-structured referral program can generate high-quality patients without increasing ad spend. Get an inside look at the lessons learned, the unexpected roadblocks, and why a gift-card-style approach is outperforming traditional referral methods. If you're looking to implement a referral program that actually works, this is the episode for you.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promotions to provider-specific offers, they discovered a 200% decrease in cost per booking—a game-changing insight. They break down the strategy behind these ads, the psychology of patient trust, and the role of personalized landing pages featuring provider bios, photos, and testimonials. The conversation also covers scaling these efforts across Alpha's 850+ providers, overcoming ad fatigue, and balancing personalization with sustainability. Tune in to learn how this data-driven marketing strategy is reshaping provider success.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok's brief ban panic to Instagram's new features, they break down what these changes mean for med spas and how to stay ahead of the curve. The hosts explore Instagram's biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form video is gaining traction, the return of hashtags for searchability, and the impact of Instagram's upcoming app, “Edits.” Plus, they share trending content ideas—from baby photo challenges to the “What's Your Beauty Secret?” trend—so med spas can boost engagement and showcase their teams in a fun, relatable way. With Valentine's Day around the corner, they also highlight creative campaign ideas, from lip filler promotions to event-driven marketing. Whether you're a provider, social media manager, or med spa owner, this episode is packed with insights to keep your content fresh and engaging.   RESOURCES: https://www.partnerwithalpha.com/goodies   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

  In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder Heather, whose passion for both art and aesthetics is reflected in every detail of the practice. Beyond design, Kevin and Bekah dive into the vibrant team culture at Flawless, highlighting their dedication to patient experience and innovative treatments. They also share their New Mexico adventures, from stunning desert landscapes to the legendary local cuisine. Tune in for an inside look at how Flawless is redefining aesthetics in Albuquerque—welcome to the Alpha family, Flawless!   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa's official launch as Alpha Partner 011. They share heartfelt stories about their first impressions of the charming Londonderry practice, complete with scenic adventures, authentic interviews, and unforgettable moments with Dr. Tanya Lawson and her incredible team. From the beauty of the practice's thoughtful design to the emotional weight of Dr. Lawson's inspiring journey, Kevin and Bekah reflect on the importance of vulnerability and storytelling in creating meaningful marketing content. Tune in to hear about their quest for the perfect red tree, the breathtaking shots they captured, and Kevin's creative process behind scoring the launch video with mandolin melodies. This episode celebrates new beginnings and the power of growth—welcome to the Alpha family, Inbloom!  RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what's next in 2025. The team dives into the year's biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting quarterly content shoots that elevated marketing strategies across all partner practices. They also reflect on the lessons learned, like the power of authentic content, the impact of collaborative teamwork, and the importance of laying a solid foundation for growth. With exciting stats, memorable trends, and standout achievements, they highlight what made this year one for the books. As they look ahead, the hosts share their vision for doubling down on creativity, data-driven strategies, and expanding partnerships in the new year. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December!  From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa's social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with authentic behind-the-scenes content, creative gift ideas, and lighthearted trends like Spotify Wrapped-inspired posts and “We Listen and Don't Judge” videos. They also discuss the importance of balancing aesthetics with relatability, using humor and honesty to connect with your audience. Plus, Katrina shares a helpful tip for keeping infographics visually appealing and fresh. This episode is packed with actionable tips, trend inspiration, and creative ways to showcase your team and culture during the holidays. Listen now to level up your December social strategy! RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the picturesque lake town, the welcoming energy of CAMI's staff, and the joy of collaborating with such a dynamic and cohesive group. Listeners get an inside look at how the team approached creating marketing content, from early morning drone shots to capturing heartfelt interviews with Dr. Giordano, who emphasized the importance of honesty and patient care. Kevin and Bekah also reflect on the connections formed during the trip and CAMI's inspiring team culture, which reminded them of their earliest partnerships. Tune in for stories, insights, and a glimpse into how meaningful relationships shape impactful marketing campaigns. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/    

In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice's online presence. They explore the balance between creative storytelling and data-driven marketing, the evolving role of AI, and why your website is the cornerstone of your digital strategy. With nearly a decade of experience in aesthetics, Brandon provides actionable advice for med spa owners and providers to stand out in a competitive market while keeping their brand unique and purposeful. This episode is packed with valuable tips for anyone looking to improve their marketing and connect with patients in meaningful ways.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

  In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what's trending, what's fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how to engage your audience with Thanksgiving-inspired content, including heartfelt photo dumps that showcase what you're thankful for. Tune in for all the tips, tricks, and trends to make the most of your social media presence this holiday season! RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance of high-quality images as a powerful branding and marketing tool in the aesthetic industry. Key takeaways include essential tips on lighting, camera settings, and equipment for achieving consistent, high-quality photos, along with Jason's insights into the latest Simple Studios solutions. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ CHECK OUT SIMPLE STUDIOS: https://www.simplestudios.pro/    

In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics, while Harmony talks about using relatable content to educate patients. Key takeaways include using celebrity culture to boost engagement, storytelling strategies for med spas, and tips on creating content that resonates with patients. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW COSMETIC LANE: https://www.instagram.com/thecosmeticlane/    

In the latest episode of Med Spa Marketing Group Chat, Katrina and Bekah break down the top social media trends for October 2024. They dive into what's trending, what's fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like “Bootox” to leveraging popular audio from shows like Gilmore Girls and Gossip Girl, this episode is packed with ideas on how to maximize your social media presence. The hosts also discuss the shift away from overposting injectables, encouraging med spas to highlight treatments like lasers and microneedling, which are perfect for the fall season. With Instagram rolling out new features like multiple sound bites and extended photo carousels, Katrina and Bekah provide valuable insights on how to stay ahead of the trends and engage your audience. Tune in for practical tips to help you create authentic and engaging content this October. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it's an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aesthetics industry. From practical tips on equipment and recording software to strategies for creating engaging, meaningful content, this episode provides a step-by-step guide on how to launch a podcast successfully. Whether you're looking to build brand loyalty, educate your audience, or connect with industry experts, podcasting is a powerful platform for growth. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of Med Spa Marketing Group Chat, Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risks of fake followers and "like farms," explaining how they can damage your brand's credibility and lead to shadowbanning. Chris emphasizes the importance of authenticity on social media and offers advice on engaging with real followers to build trust. Finally, they explore the hierarchy of social media engagement, explaining why shares and saves are now more valuable than likes and comments. This episode is packed with actionable strategies for anyone in the med spa industry. RESOURCES: https://www.partnerwithalpha.com/goodies CHRIS BALBI'S MARKETING MAGIC: https://shorturl.at/N7ula   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September's social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what's dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what's hot right now, from leveraging new Instagram features to fun, trending video ideas. With practical advice on how to keep your content fresh and engaging, this episode is a must-listen for anyone looking to enhance their social media presence this fall. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Charlie Winn, Chief Revenue Officer at Liine, to explore the vital role of call performance monitoring in the aesthetics industry. The conversation highlights the importance of data in improving marketing efforts and patient acquisition. Charlie explains how Liine's software seamlessly integrates into practices, offering valuable insights without adding extra workload for staff. Key takeaways include the importance of reducing missed calls, the value of tracking reasons for unbooked appointments, and the benefits of using data to coach and improve staff performance. This episode provides essential strategies for practices looking to enhance their efficiency and grow their patient base. RESOURCES: https://www.partnerwithalpha.com/goodies   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics industry. Peter shares his expertise on the importance of content strategy, explaining how owning your website content and strategically optimizing it can significantly impact your search engine rankings. The discussion also touches on the challenges of navigating SEO in the ever-changing landscape of technology, including the rise of AI tools like ChatGPT. Peter emphasizes the need for specialized knowledge in SEO, particularly within the aesthetics industry, and the importance of continuously adapting to new trends. This episode is a must-listen for anyone looking to enhance their online presence and stay ahead in the competitive med spa industry.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah explore the hottest social media trends for August. Recorded live, they discuss outdated practices like square grid posts and excessive story sharing, emphasizing the importance of high-quality, engaging content. They introduce trending strategies such as “You Know Me” posts, "Paging Dr. B" outfits, and talking head videos to build authenticity and trust with followers. The hosts also highlight the significance of staying on top of current events and popular shows for content inspiration. The episode features shout-outs to standout partners like Dr. Barbarino's Willy Wonka-themed video, Waseem and the Dontage team's humorous posts, and RN Esthetics' engaging slow-motion videos. Packed with practical advice and trend analysis, this episode is essential for med spa professionals looking to elevate their social media game.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

  In the latest episode of Med Spa Marketing Group Chat, recorded live from the trade show floor at TAS 2024, Kevin hosts an engaging conversation with Chris Balbi from Meesha Aesthetics and John Wheeler, CEO of Alpha Aesthetics Partners. The discussion kicks off with an unexpected dive into Broadway musicals before transitioning to innovative marketing strategies. Chris shares his creative guerrilla marketing tactics, such as using a Cricut machine to stencil his logo around Philadelphia and offering free Botox units during the Phillies' games. The episode also explores the impact of social media on marketing, the importance of building trust with patients, and the potential shift back to in-person marketing. Chris emphasizes the need for authentic connections and data-driven decisions to optimize marketing efforts and convert inquiries into loyal patients. This episode provides valuable insights into unconventional marketing approaches and the evolving landscape of med spa marketing. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW CHRIS BALBA: https://www.linkedin.com/in/chrismbalbi/      

In the latest episode of Med Spa Marketing Group Chat, host Kevin is joined by Andrea Watkins from Studio III Marketing, live from the Vegas Cosmetic Surgery trade show floor. Kevin and Andrea dive into the often overlooked challenges faced by individuals assigned to marketing roles within med spa practices without proper expertise. They discuss the importance of data-driven decision-making, emphasizing how actionable insights can translate to real revenue. Andrea shares her journey from being a patient to working in the industry, highlighting the significance of empathy and building trust with patients. They explore how genuine patient care, coupled with effective use of technology and data, can significantly enhance patient conversion rates and overall practice success. Andrea also explains the critical role of understanding patients' needs and providing personalized consultations, moving beyond mere transactional interactions to foster deeper patient relationships. This episode offers valuable strategies for med spa professionals to optimize their marketing efforts and improve patient experiences.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW STUDIO III MARKETING: https://www.linkedin.com/company/studio-iii-marketing/posts/?feedView=all      

In this crossover episode of Med Spa Marketing Group Chat and The Great Friends Podcast, hosts Kevin Balzer and John Wheeler, along with guests Max and Adam from Influx Marketing, dissect the latest Apple innovations announced at WWDC 2024. This discussion delves into Apple's new artificial intelligence feature, Apple Intelligence, examining its impact on marketing strategies and med spa practices. The hosts and guests share insights on the potential transformations in device interaction and the pivotal enhancements in data privacy that Apple's updates promise to bring. Filled with expert analysis and predictions, this episode is a treasure trove for professionals eager to understand and leverage the cutting-edge changes in technology that could revolutionize their business practices.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ CHECK OUT THE GREAT FRIENDS PODCAST: https://podcasts.apple.com/us/podcast/the-great-friends-podcast/id1688249414   FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/  

In this episode of Med Spa Marketing Group Chat, live from the VCS trade show floor, host Kevin dives into a riveting conversation with Michael Figueroa from Influx Marketing. They explore the critical importance of data-driven decision-making in med spa marketing. Michael emphasizes that without robust reporting, data collection is futile, highlighting the necessity to track not just returns on ad spend but also the lifetime value of customers. They discuss the challenges and strategies for linking marketing initiatives to actual revenue, illustrating how conversions can mean different things across different stages of the customer journey. This episode offers invaluable insights into refining marketing efforts and operational strategies in the med spa industry through precise and actionable data reporting.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW MICHAEL FIGUEROA:   https://www.linkedin.com/in/michael-figueroa-35095556/   FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/    

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider actions enrich the visual storytelling. An insightful interview with Dontage's owner, Waseem Garbia, reveals his vibrant personality and vision, adding depth to the visual narrative crafted by the Alpha team.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this insightful episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell delve into the sophisticated world of marketing MedSpas and enhancing partner support. They discuss the integration of advanced technologies designed to illuminate operational blind spots within MedSpa businesses, ensuring partners aren't "golfing in the dark." A significant focus is placed on implementing software that provides a clear view of business operations, highlighting areas of excellence and potential improvement. Particularly, they explore the role of Net Promoter Scores (NPS) in gathering actionable patient feedback that aids in strategic decision-making and operational tweaks. This episode not only sheds light on the technical aspects of marketing but also emphasizes the importance of understanding customer satisfaction and retention as intertwined elements essential for MedSpa success. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/        

In the latest episode of Med Spa Marketing Group Chat, Kevin and Bekah delve into the behind-the-scenes of their marketing shoot for RN Esthetics, the newest addition to the Alpha Aesthetics Partners family as Partner 008. The episode offers an intimate glimpse into the nuances of getting content across RN Esthetics' three unique locations: Lynnfield, Salem, and Newburyport. The hosts share their experiences and the distinct charm of each site, particularly the historical and moody atmosphere of Salem, known for its infamous witch trials. This engaging narrative not only highlights their creative process but also showcases how each location contributes to the overarching brand identity of RN Esthetics. Tune in to discover how Kevin and Bekah captured the essence of these diverse settings.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this lively episode of the Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah dive into the behind-the-scenes action from a recent De Novo Marketing Shoot for Holden Timeless Beauty's new location soon to be opened in San Diego. They share insights from the shoot, which featured a series of brand-focused sessions with Dr. Amanda Holden and her influencers. The trio covers the dynamic of the shoots across various iconic San Diego locations, highlighting the strategic use of the brand's signature teal blue and the logistic challenges of coordinating such a comprehensive effort. From beach scenes at golden hour to studio settings, they discuss the importance of capturing the essence of the locale and the branding nuances designed to showcase Holden Timeless Beauty's expansion.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation strategies and balancing short-term tactics with long-term brand-building initiatives. This episode provides insights into how med spas can thrive by embracing innovation and creating robust marketing ecosystems. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW ERICA AND MAX: https://www.linkedin.com/in/erica-crawford-70b618194/   https://www.linkedin.com/in/max-baybak-46a84072/   FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/  

In this lively episode of Med Spa Marketing Group Chat, host Bekah is joined by Mary Robb and Savannah from Social Practice, directly from the bustling floor of AmSpa. Recorded live amidst the energy of the trade show, this episode dives into the intricacies of social media in the aesthetics industry. Mary Robb, founder and CEO of Social Practice, and Savannah, the operations manager, share their insights on leveraging social media for aesthetic medicine. They discuss the challenges and rewards of constant connectivity, the pressures of comparison, and strategies for effective engagement. The episode also explores how social media can be both a tool for professional growth and a platform for personal authenticity. Listen in for a deep dive into the social dynamics that shape digital marketing in the medical aesthetics field, all captured with the vibrant backdrop of AmSpa's trade show.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/   FOLLOW SOCIAL PRACTICE:   https://www.linkedin.com/company/socialpracticeus/   https://www.instagram.com/socialpracticeus/   CHECK OUT THE AESTHETIC EDIT PODCAST:   https://open.spotify.com/show/2ZdulsBqGxcIIJmBl66RmZ?si=72718da7a7e64f89      

In the latest episode of Med Spa Marketing Group Chat, the team takes listeners behind the scenes of their recent journey to The Medical Spa Show hosted by AmSpa in 2024. The excitement of being amidst the bustling environment of the trade show, combined with the beauty of outdoor meals, sets the tone for a remarkable experience. Highlighting the unexpected intensity of setting up and the curious intrigue of running podcasts live from the event, Kevin, Mitchell, and Lauren share insights and surprises encountered along the way. With 33 individual interviews conducted over two days, the episode reveals the energetic pace and productive outcome of their endeavor. Beyond the recordings, the team reflects on the deepened connections and the joy of gathering with partners, revealing the heart of Alpha's family-like culture. From experiencing speakers in action to facilitating impromptu conversations at their booth, this recap captures the essence of community and learning that defines industry events. Tune in to grasp the blend of excitement, learning, and networking that marks the Alpha team's venture at The Medical Spa Show, and catch a glimpse of what's to come at VCS, TAS, and Aesthetic Next.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/    

In this episode of the Med Spa Marketing Group Chat, hosts Kevin, Mitchell, and Lauren delve into the nuanced debate of websites versus landing pages in the med spa industry. The conversation, sparked by Kevin and Mitchell's initial differing views on the effectiveness of traditional websites versus streamlined landing pages, explores the strategic purposes and goals of each. They discuss the quick, goal-oriented nature of landing pages, designed to convert leads efficiently, and contrast this with the broader, brand-reflective purpose of websites. Lauren shares insights on the rarity of landing page-focused websites in the med spa sector, and the trio discusses the importance of balancing direct response marketing with aesthetic and brand consistency. The episode touches on the critical components of both websites and landing pages, the value of real imagery over stock photos, and the strategic use of call-to-actions. This informative chat offers med spa marketers a deeper understanding of when and how to utilize websites and landing pages to maximize patient engagement and conversion.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/    

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell dive into the nuanced topic of strategic discounting with Rebekah Brannon, Director of Strategic Growth at Alpha. They explore how discounts can influence patient behavior without diluting a brand's value. Rebekah shares her expertise on tailoring discounts to encourage patients to explore additional treatments, such as opting for multiple syringes of filler instead of just one, thereby enhancing their overall experience and satisfaction. The discussion also covers the ethical considerations of discounting, ensuring it's done with the patient's best interests at heart. The episode provides invaluable insights for med spas on using discounts judiciously to attract new patients, foster loyalty, and ultimately drive organic growth, all while maintaining a brand's integrity and reputation for quality.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this engaging episode of Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah eagerly anticipate the upcoming Medical Spa Show hosted by AMSPA, taking place April 11-14th in Vegas. They share their initial impressions and surprises from past aesthetic conferences, emphasizing the intimate nature of these gatherings over their expected grandiosity. The trio discusses the strategic importance of their booth at the conference, where they plan to record live podcasts, inviting attendees to share their stories and insights. This episode underlines the value of authentic connections in the med spa industry and the hosts' commitment to both speaking and listening to their peers. With excitement building for the AMSPA conference, Kevin, Lauren, and Bekah extend a warm invitation to all attendees to join them in meaningful conversations, whether on air or off, fostering a sense of community and shared learning in the aesthetic space.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this insightful episode of the Med Spa Marketing Group Chat, hosts Lauren and Mitchell are joined by Rebekah Brannon, Director of Strategic Growth at Alpha, to delve into the nuances of launching new services and products. Drawing from their rich experiences at Esthetics Center and beyond, they share valuable lessons learned from past launches, including both "oopsie doopsies" and best practices. They discuss the critical steps of identifying service gaps based on client demand and competitor offerings, ensuring team buy-in, and the strategic use of organic and digital marketing to engage potential clients. The conversation highlights the importance of not cannibalizing existing services, integrating providers into the marketing process, and the power of before and after photos. This episode is a must-listen for anyone looking to successfully introduce new services or products in the med spa industry, providing a roadmap from conception to execution.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this captivating episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell are joined by special guest Rebekah, the Director of Strategic Growth, to delve into the intricacies of marketing strategies for launching new Med Spa locations. They explore the necessity of a detailed Gantt chart and the critical role of grassroots marketing alongside digital efforts. Rebekah emphasizes the importance of human connection in marketing and how traditional methods, rebranded as 'grassroots,' play a pivotal role alongside digital strategies in filling books before the doors even open. The discussion navigates through the selection of prime locations, leveraging referral systems, and the balance between digital and grassroots marketing to achieve a successful launch. This episode is a treasure trove of insights for anyone involved in expanding their Med Spa business or opening new locations, showcasing the blend of strategic planning, data analysis, and the human touch in marketing.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this engaging episode of the Med Spa Marketing Group Chat, hosts Kevin, VP of Brand Strategy, and Mitchell, Director of Digital Marketing, are joined by the insightful Rebekah, Director of Strategic Growth, to dive into the intricacies of marketing strategies for launching new Med Spa locations. The trio embarks on a detailed exploration of the planning and execution phases necessary to ensure a successful opening, emphasizing the importance of a comprehensive approach rather than seeking a mythical silver bullet. Rebekah, drawing on her vast experience, shares her methodical process in creating a Gantt chart that outlines every step, from location selection and staffing to digital marketing and event planning. They discuss the critical role of data in choosing the right location and the nuanced considerations that can make or break a new venture. This episode is a treasure trove of knowledge for anyone involved in expanding their Med Spa business, offering practical advice and strategies to fill books before the doors even open.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this enlightening episode of Med Spa Marketing Group Chat, hosts Kevin and Lauren delve into the intricate process of rebranding Esthetics Center, Alpha's founding partner and Partner 001. They explore the critical moments that signal the need for a brand overhaul, the challenges of maintaining relevance while staying true to the brand's core values, and the strategic decisions behind the aesthetic transformation. Lauren shares her creative journey of employing illustrations to express Esthetics Center's renewed brand identity, detailing the meticulous process of creating thousands of illustrations to represent every service and treatment area. This episode is a deep dive into the art and strategy of rebranding, illustrating how a fresh visual language can invigorate a brand's identity and connect more deeply with its audience.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In the latest episode of the Med Spa Marketing Group Chat, titled "Should Going Viral be the Goal?", hosts Bekah, Katrina, and Lauren explore the elusive allure of viral success in social media marketing for aesthetic medicine. Drawing from their experiences, they share tales of viral highs and the unpredictability of content that captures the internet's fleeting attention. The episode dives into practical strategies for creating relatable, broad-appeal content that can skyrocket in popularity, all while cautioning against the pursuit of virality at the expense of brand integrity and consistent messaging. They stress the importance of a balanced content strategy that mixes educational and entertaining posts, leveraging tools like ChatGPT and CapCut to stay on trend without straying from core values. This engaging discussion offers invaluable insights for social media managers and providers aiming to navigate the viral landscape wisely.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

Join hosts Kevin and Bekah in this captivating episode of the Med Spa Marketing Group Chat as they dive deep into the behind-the-scenes of the Anne Therese Aesthetic Medicine content shoot, Partner 007 of Alpha Aesthetics Partners. Discover the thrilling journey from the snowy landscapes of Ohio to the sunny shores of Cape Coral, Florida, capturing the essence of the brand across diverse locations. The hosts share their experiences, challenges, and the warmth of the Anne Therese team, highlighting the importance of adaptability and cohesive storytelling in marketing. From dealing with unpredictable weather to creating a visual narrative that resonates with the audience, this episode is a masterclass in strategic brand representation and the power of teamwork in bringing a brand's story to life.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

In this insightful episode of "Med Spa Marketing Group Chat," hosts Mitchell, the Director of Digital Marketing, and Kevin, the VP of Brand Strategy, guide listeners through the significance of data-driven marketing in the med spa industry. The duo underscores the necessity of transitioning from intuition-based strategies to solid, data-backed decisions. They explore how integrating data from various sources like marketing expenses, website analytics, and Electronic Medical Records (EMR) into a unified Customer Relationship Management (CRM) system can transform patient acquisition and retention strategies. Key discussions include the role of CRM in nurturing patient relationships, the impact of SMS marketing, and the effectiveness of accountability workflows in reducing cancellation rates. The hosts also delve into the potential of database reactivation campaigns as a cost-effective approach to patient conversion. This episode is a treasure trove of actionable insights for med spa professionals looking to enhance their marketing strategies using data and technology.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/