Podcasts about stone temple consulting

ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories?  President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools instead.  Discover the problems arising from placing too much trust in generative AI. You'll also find out what is possible and how to use it in your business best while avoiding the common mistakes associated with LLMs.   We must remember that the real problem is that this stuff is trained on the open internet. We have all the world's information on the web, and that's great, but we also have all the world's disinformation on the web and a lot of overtly intended misinformation. –Eric Enge,41:18 Anybody who thinks SEO is going away because of this doesn't understand SEO. As long as people want to search for and find things, and as long as there are tools to help people search for and find things, there will be SEO, end of story. –Eric Enge, 32:48 We're not at the point where this will supplant humans in all things. But we are at a point where we've developed a really interesting tool that can be used constructively and creatively in many different ways.–Eric Enge, 37:38   [00:00] - Introduction to Eric [04:21] - AI's current and future role in search & opportunities [09:36] - Effects of incorrect information on different Internet users [14:13] - Error reporting to Google: Best practices [15:25] - Preparing ecommerce sites for AI-enhanced search [21:02] - The role of content in local search results [23:52] - Evaluation of Google's source selection for search results [28:23] - Impact of Google's result integration on clicks and conversions [31:48] - Importance of brand visibility in search results [33:14] - Misunderstandings about AI's influence on search results [37:40] - Outlook on the future of ai systems [38:29] - Recent advancements in ai-generated output accuracy [41:18] - Web disinformation issues and their effect on ai models [44:22] - Strategies for ai-optimized business content [46:55] - AI's potential impact on online content credibility [48:33] - Importance of experts in enhancing ai-generated content [50:19] - Google's approach to evaluating content trustworthiness [51:49] - Insights on AI's role in future content generation and SEO   Resources Mentioned: Pilot Holding: https://www.pilotholding.com/   Right now, we have this massive paradigm shift or the preparation for the shift. We're definitely in the infant stages. Most of us SEOs have Google SGE running on our browsers. We're doing queries daily. We're getting scared or anxious every time we do a query. Now we're seeing an article appear before the typical organic results. We must keep reminding ourselves that we are beta-testing this at the moment. And this is a tricky thing to do sometimes when every time you search, you see everything pushed down. Google trying to answer what may not even be a question-oriented query with a relatively long piece of content. –Loren Baker, 04:21 The easiest way to get started is to take a page on your site, feed it into the model, give it the search query you want it to rank for, and ask it what changes you need to make to improve your chances of ranking on that or what content gaps you need to fill. –Eric Enge,44:22 Over time, E-A-T (Expertise, Authoritativeness, Trustworthiness) is going to become more important. Google will place a lot of weight on looking for subject matter experts, fact-checking, and a strong staff of experts owning the content. –Eric Enge, 48:22   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Eric Enge: Eric Enge is an award-winning professional and co-founder of Pilot Holding, specializing in executive consulting for SEO, content marketing, digital marketing, and finance. He founded Stone Temple Consulting, later acquired by Perficient, where he served as General Manager and Principal in the Digital Marketing team. Eric's expertise spans digital marketing strategy, SEO, content marketing, paid search, conversion rate optimization, social media, web analytics, and marketing automation. He excels in guiding businesses toward their next stage of growth. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericenge/  Follow him on Twitter: https://twitter.com/stonetemple   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

As most marketers will tell you, Search Engine Optimisation is a long game. It requires hard work, patience, and most of all, a keen eye for the changes in the industry. In fact, SEO is much like owning a business. These parallels culminated in the journey of Eric Enge, a 20+ year veteran in Search Engine Marketing and a savvy business owner. Eric was the founder of the award-winning SEO agency, Stone Temple Consulting, and by 2018, the marketing services business had almost 70 employees, $9 million in annual revenue, and counted fifteen Fortune 500 level among its client base. However, just like in SEO, there exists a ceiling, and it was around this time that Eric decided it was time to exit. See how it ranks here. Connect with Eric Enge Website: https://www.pilotholding.com/ LinkedIn: https://www.linkedin.com/in/ericenge/ Twitter: https://twitter.com/stonetemple Connect with Simon Bedard LinkedIn: https://www.linkedin.com/business-sales-sydney/ Website: https://buygrowsell.com/ Website: https://exitadvisory.com.au/

My guest on this week's episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land's Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016. Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO. Eric started Stone Temple Consulting in 1997 and grew it to be one of the most celebrated brands in SEO. Stone Temple won numerous awards including the award for Best Large SEO Agency at the 2016 US Search Awards. In 2018, Perficient acquired Stone Temple Consulting. Under Eric's leadership, the accolades have continued to pour in including the 2019 Interactive Marketing Award for Best SEO Agency and Best Interactive Marketing Agency. He has written for nearly every major search marketing blog I can think of including, Search Engine Land, Search Engine Journal, Moz, Copyblogger and many others. I'm going to ask Eric about a link building study his team have been publishing annually in partnership with Moz. Eric also started the popular video series “Here's Why.” Our mutual friend Mark Traphagen was the co-host of the show for years. Eric recently brought Mark back on. I'm going to ask him a few questions about that episode which was about the power of user intent. Grab something cold to drink and join me for a conversation with inimitable, Eric Enge. We'll talk about why studying the past in digital marketing is so important, how to optimize for featured snippets (and why you shouldn't over-focus on snippets), and we'll talk a little bit about foosball and wine tennis. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

As they've done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have on rankings, and the results are quite interesting. See full show notes at: https://www.mickmel.com/podcast067

Eric Enge, CEO at Stone Temple Consulting, spent 15 to 20 years providing SEO, content marketing, and social media for large enterprise clients, including several Fortune 50 clients. The company distinguishes itself with a strong commitment to solving actual problems, rather than pitching generic formulas and “hoping they stick.” Stone Temple Consulting became part of Perficient Digital, a $500 million public consulting firm, in July 2018, after a 3-month courtship. Today, Eric serves as General Manager of Perficient Digital. Lead co-author of The Art of SEO, the 900+ page “bible of SEO,” contributing author (Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today), host of 2 live video broadcasts a week (The Digital Marketing Excellence Show and The Digital Marketing Answers Show) and a Coursera Instructor, Eric spent the first 10 years of his career at Phoenix Technologies, manufacturer of BIOS, a software piece that “boots” most of the world's computers, and then 5 years running his own business development consulting firm. He took a right turn when a friend asked him to build business development strategies for a DVD e-tail site. Eric researched ways to use search engines to drive traffic the company's page. A year later, organic searches had generated $3 million in annual sales. Eric became the SEO digital marketing expert. Approaching problems from unconventional angles is characteristic of his work. A global Fortune 200 e-commerce site that requested that Stone Temple audit their site, check the SEO, and add some content marketing to overall increase organic search traffic and sales from that traffic. Stone Temple discovered 95 percent of the company's business came from the US site, but Google spent 70% of its crawling time going to the international versions of the site. In a bold move, Stone Temple blocked Google's access to the international versions of the site. The result? Total aggregate site traffic increased 30% in 60 days. In this interview, Eric provides a wealth of information on: 1) the goal and impact of Google's 2018 updates (how to make query responses relevant to users—by looking at not only the content that answers user's question, but also the content that would answer the related questions that would tend to follow), 2) the role of “featured snippets” and “speakable markup.” (A featured snippet includes an answer that has been extracted from a webpage, a link to the page, the page title and the URL. Because the featured snippet block appears above the organic search results and below the AdWords block, it sits, not in position 1 of the Google search results, but in what is referred to as “position 0.”), and 3) the future of conversational interfaces. He asks what a good conversational interface looks like and what it will take to build it. “People will shift to voice experience,” he says, “once it becomes a better option for them than their keyboard experience.” Finally, Eric talks about “who to hire” and why and how he sold his company as he approaches his retirement Eric can be reached on Twitter at @stonetemple or on LinkedIn at https://www.linkedin.com/in/ericenge/.

Here we will make a recap up of „Voice Search and Featured Snippets in SEO with Eric Enge“, carried out on the 28th of November 2018. It's a joint initiative of SEO agency Serpact and Еric Enge from Perficient Digital /former director of Stone Temple Consulting/ https://serpact.com/recap-voice-search-featured-snippets-eric-enge/

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too. Most of this episode is spent talking about AMP, but we sneak in a few questions about a recent study that Eric did which compared the different smart assistants, which you can read in the links below. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit to get 30% off your comprehensive review of your digital assets!

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business. It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run your business. It is not easy. But... Listen to episode

Eric Enge is the founder and CEO of Stone Temple Consulting (stonetemple.com) and joins the pod to talk about Accelerated Mobile Pages, commonly referred to as "AMP". Page Load Speed is a hot topic in SEO and AMP is one of the methods business owners can use to speed up their results. Eric describes what AMP is, how it works, why it's important, and gives a really great breakdown of the subject. He also provides insight into how to approach transitioning pages to AMP as well as whether it is even needed for your site. You can check out his article on the Moz Blog here, which is the basis for our conversation: https://moz.com/blog/amp-digital-marketing-2018

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge of Stone Temple Consulting. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. 

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to research studies, blog posts, and other info we discussed in the interview. Eric's Bio Eric Enge was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including Pubcon Las Vegas 2017 in a joint keynote with Gary Illyes, and State of Search. Eric is co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land and Moz. Eric is the Founder and CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts. Stone Temple is a leading provider of SEO consulting services, content marketing services, and social media services. Stone Temple's clients include some of the world's largest e-tail sites and brands. Show Notes Here is info on the research studies that Eric and I discussed. Top Content of 2017 Stone Temple recently published The Most Linked Content of 2017. This post is Eric's analysis of a dataset provided by BuzzSumo of the year's most-linked-to content-marketing content. Eric looked at 1,021 pieces of content, each of which had garnered more than 300 links and each of which had wide social media sharing. Eric discovered that, not surprisingly, news stories from big media outlets topped this list. But some of his findings suggest opportunities for non-huge brands. Studies, for example, came in second and "represent one of the major opportunities for driving content-marketing success for a business." Even a small company can conduct, for example, survey research and then report on it through their unique market lens to create a valuable, share-able study. No Correlation between Social Shares and In-Links Eric pointed out that his study aligns with similar findings in a Moz/BuzzSumo study that showed a lack of correlation between links to and shares of more than 1 million pieces of content. While it might seem logical to assume that highly shared content would earn more links, and vice versa, it turns out that that's rarely the case: "We know that certain types of content, such as cute baby or animal photos, can get tons of social shares, but they don’t get very many links. We also know that each marketplace behaves quite differently. The number of people that may share political news and commentary posts includes significant portions of the general population that don’t have the ability to implement links to content. In contrast, the relative proportions of 'sharers' and 'linkers' in other markets, such as science or technology, are probably quite different." Which Digital Personal Assistant Is Smartest We also talked about some original Stone Temple research on personal digital assistants like Google Home and Amazon Echo. Stone Temple asked each of the four major voice-activated devices (Home, Echo, Cortana, and Siri) the same 5,000 questions. They also did a Google search on each query to set a baseline. I have a no-spoiler policy, so I'll let you read the article to see which gadget came out on top. While this research is interesting in its own right, it's also a great of example of what Eric had said earlier about how studies are a great content type for grabbing attention. This study has been widely cited, including coverage in major media sources like Inc., Business Insider, and the Wall St. Journal. The Upshot Our conversations culminated with Eric observing that "we are all under-invest...

Struggling to come up with new and compelling topic ideas for your content marketing? It happens. Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time. It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose). And we're gonna show you how to do that ...while sipping' on some Arizona micro-brews :) Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple Consulting, is our returning guest. And he's a master at taking two disparate ideas and weaving them together to create unique content that stands out. Plus, we'll discuss the "early adopter advantage" and how you can capitalize on opportunities to build an engaged audience. So if you're interested in hearing our best tips and tricks for creating limitless pieces of unique content, then you're going to love this episode of Video Marketing Mastery!

So, you’ve decided to start a weekly video series. You work hard to keep your content consistent, and you’re doing your best to improve the quality of your videos… But after a while, you come up against some road blocks. You notice that your new videos aren’t getting the level of engagement that they used to, and you’re not gaining as many subscribers. How do you identify the topics your audience is most interested, avoid running out of ideas, and prevent a growth plateau? At some point in time, most content creators are going to run into at least one (if not all) of these problems. And failing to find a solution can mean a dwindling audience. Or worse — the demise of your series. All of that time and hard work could amount to nothing if you can’t maintain momentum. But the good news is, you probably already have all the tools to improve your video series at your fingertips! You just need to know how to use them correctly. And to point you in the right direction, I’ve invited Mark Traphagen — Senior Director of Brand Evangelism at Stone Temple Consulting and star of the “Here’s Why” video series — to explain how. After 121 videos and counting, Mark and the Stone Temple team have used analytics to maintain the momentum of their video series and grow their business, and he explains how in this podcast episode.   So tune in to hear Mark’s insights on producing a long-term video series!

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you using in your strategies? Watch now and learn how Eric and his team help their fortune 500 clients get results. Eric's Bio: Eric was named 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns for sites such as Search Engine Land, and Moz. Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70 person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands. At We Do Web Content we develop SEO, Content and email strategies for developing leads and nurturing those leads.   Law firm SEO, Legal marketing, Content marketing,  https://www.wedowebcontent.com

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you've linked out to in the past or having a daily, SEO tracking system in place. Time Stamped Show Notes: 00:27 – Today's topic: 7 Ways You Can Add Link Building to Your Daily Routine 00:38 – First is to have a process in place 01:29 – Go to your old blog posts and email 10 people a day that you've linked out to 02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts 02:52 – It's become more targeted 02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast 03:57 – Interview Valet can guarantee you a number of interviews a month 04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console 04:25 – Authority Labs can track your ranking 04:41 – Eric Enge of Stone Temple Consulting did a study on this 04:54 – Link building is about time 05:04 – Search for “broken link checker” 05:40 – Link roundup link building 05:45 – You have to create good content 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:39 – Text marketingschool to 33444 06:48 – That's it for today's episode! 3 Key Points: Having a process for everything can make life easier for you – including hiring. Make you and your company known in your niche – the bigger your reach, the more links you get. Link building is about time – the longer it is out there, the more links you will have. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine 00:38 – First is to have a process in place 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to 02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts 02:52 – It’s become more targeted 02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast 03:57 – Interview Valet can guarantee you a number of interviews a month 04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console 04:25 – Authority Labs can track your ranking 04:41 – Eric Enge of Stone Temple Consulting did a study on this 04:54 – Link building is about time 05:04 – Search for “broken link checker” 05:40 – Link roundup link building 05:45 – You have to create good content 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:39 – Text marketingschool to 33444 06:48 – That’s it for today’s episode! 3 Key Points: Having a process for everything can make life easier for you – including hiring. Make you and your company known in your niche – the bigger your reach, the more links you get. Link building is about time – the longer it is out there, the more links you will have. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Episode 188 of Digital Marketing Radio features 'Content Marketing Strategy', chapter 7 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Delivering business solely though paid marketing activities doesn’t take advantage of all the free traffic generation opportunities. Content marketing is a way to build you and your business’s status as a leading authority in your industry. It encourages people to interact with, and share your thought leadership. It also builds brand recognition. The more that people interact with the content you produce, the more likely that they’ll remember you and what you do when they’re considering making a purchase decision in the future. 39) Invest more in content than you currently are: satisfy Google – Eric Enge Someone completely sold on the necessity to invest more in content is Eric Enge, Founder and CEO of Stone Temple Consulting. Eric says: “My top tip is to invest in more content then you currently are. I think that this is a good tip for almost everybody. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation.

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation.

Eric Enge, CEO and Founder of Stone Temple Consulting, discusses machine learning and its impact on SEOThe post Machine Learning & Its Impact on SEO: An Interview With Eric Enge appeared first on Search Engine Journal.

Doug Haslam of Stone Temple Consulting discusses his firsthand experience with social identity theft.

On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft. Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant? Do you know what it takes to regain control of something that you have spent years building? Doug's experience has some important lessons for all of us.Continue Reading → The post CWC #11: Doug Haslam on Social Identity Theft appeared first on FIR Podcast Network.

On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft. Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant? Do you know what it takes to regain control of something that you have spent years building? Doug’s experience has some important lessons for all of us.Continue Reading → The post CWC #11: Doug Haslam on Social Identity Theft appeared first on FIR Podcast Network.

In this episode of the Roundtable, I'm joined by Doug Haslam of Stone Temple Consulting to discuss three topics: Facebook's decision to allow sponsored content, but only from officially verified pages Twitter's decision to prevent U.S. government agencies from having access to commercially available data streams Whether new solutions are needed to propel podcast growth Continue Reading → The post 2016.03: Facebook Sponsored Content, Twitter Blocks Government, and Obstacles to Podcast Growth appeared first on FIR Podcast Network.

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works.  In This Episode: How important is modern day SEO? Debunking common SEO myths Revisiting the quality vs quantity debate from an SEO perspective How strategic linking has evolved and what you need to do about it Why social media shares can be misleading Why you should stop trying to produce good content Why you don't necessarily need to write a blog to have great SEO How storytelling affects your SEO Resources: Stone Temple Consulting Stone Temple 'Here's Why' Video Series Chartbeat Engagement Studies Moz and Buzzsumo Joint Content Sharing Study Best Made, American Axe Instagram Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this episode of Marketing Nerds, Mark Traphagen of Stone Temple Consulting shares his search marketing thoughts for 2016.The post New #MarketingNerds Podcast: Mark Traphagen Talks Search Marketing in 2016 appeared first on Search Engine Journal.

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting.The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you know all this kind of stuff. So, that can shift digital marketing as well.".Plus Moz CEO Rand Fishkin explains in the post "theways do you see Google possibly using artificial intelligence in the years to come?" 

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting.The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you know all this kind of stuff. So, that can shift digital marketing as well.".Plus Moz CEO Rand Fishkin explains in the post "theways do you see Google possibly using artificial intelligence in the years to come?" 

There are many healthcare providers who dread hearing "Dr. Google" quoted in the exam room. From inaccurate or misleading information to downright "malpractice" (says Tanya Feke, MD in a blog posted on KevinMD.com ), Dr. Google is a challenge when dealing with patient education. I asked Google expert (actually, Guru) Mark Traphagen of Stone Temple Consulting to join me in a conversation about the "Good News/Bad News" regarding health information online and what a healthcare practitioner can do to become a trusted voice in their community. Listen to our conversation or drop in at the discussion topics below. 00:00 Intro00:45 Mark Traphagen - Guru03:30 "Dr. Google Should be Sued for Malpractice"04:50 Healthy skepticism for online health information05:55 Google is part of the solution, Google's ranking algorithm07:00 Up to 20% of Google searches are health related07:30 Google's Direct Answers08:18 "How do I boil and egg"08:40 Google Highlights one answer from one source09:12 Google partnering with trusted healthcare organizations09:52 Re-purposing existing content or producing new content?10:30 Pre-approving content12:30 Competition between large healthcare brands for providing content14:01 Do we care about anything other than Google?14:24 "Google's Mission is to organize the information of the world and diseminate it."14:58 You've got to be more creative than ever.15:38 Can Bing or Yahoo compete with Google?16:00 "The User doesn't give a hoot about you. They just want the answer."16:44 How many trusted sources do you need for information?18:13 Google's Truth Algorithm "Knowledge-Based Trust"20:15 Become a reliable and trusted source, and you could gain a "truth rank" from Google20:50 Local emphasis may become more important22:00 Does linking a blog post to a highly regarded website help with ranking?24:34 If you are building a good content site - cross link to other content on your site25:00 Create reasons to link content from other places on your website or blog25:35 Pogo-Sticking26:30 Google measures time spent on your website?28:00 Google wants "useful' information - not just "good."29:23 Google Search Quality Guidelines - Human evaluation of content30:17 Google wants to provide more than the answer to the question31:00 Don't write for Google - write for your audience31:35 Serve as a Physician online and offline but still need technical expertise33:05 Next time: Mark shares his own patient experience34:32 Social Media Tip: Mary Pat Whaley - Content ideas for your blog   Links and Resources: The Stone Temple Consulting blog archive Links to follow me: Twitter Facebook Google+ Blog Links referenced in the show: http://www.kevinmd.com/blog/2015/08/dr-google-should-be-sued-for-malpractice-heres-why.html http://venturebeat.com/2015/02/10/googles-knowledge-graph-will-soon-answer-your-health-related-questions-directly-in-search-results/ http://www.searchenginejournal.com/googles-truth-algo-5-facts-know/129103/

I'm joined today by a man who markets a marketing agency - he’s the Senior Director of Online Marketing for Stone Temple Consulting, a digital marketing agency serving major brands. Welcome to DMR, Mark Traphagen. You can find Mark over at StoneTemple.com. https://www.youtube.com/watch?v=XHfDn1iaK8o On this episode of Digital Marketing Radio we discuss  the antifragile Marketing, with topics including: What exactly is antifragile marketing? How do you build a marketing team to prepare for an uncertain world? How do you build a system that is capable of adapting to shocks? Is it possible for a large marketing team to react to unexpected events, or are smaller teams more naturally better suited to change course? If you’re a marketing director, in charge of a large department that’s been quite regimental in its past thinking, how do you introduce out-of-the-box thinking? What about people in your organisation who don’t like change, and just focus on doing their own jobs well - should they be pushed to try different roles to expand their awareness of other things that are going on in the business? [Tweet ""Become a practitioner above a theoretician." @marktraphagen"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buzz Sumo [Social sharing insight] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? SEMRush [Competitive analysis software] Similar Web [Competitive analysis software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Trust your experience, trust your instincts and do it. Become a practitioner above a theoretician. Don't ignore theory, but most valuable is just go out and do it day after day and be learning from what you do. Fail fast.

Mobilegeddon Is Here! Is Your Site Mobile Responsive? - with Eric Enge Eric Enge is an expert in SEO and content marketing. He's the CEO of Stone Temple Consulting and has worked in the industry for more than 30 years. He's been an entrepreneur for most of his career; The Stone Temple interview series - which was highly acclaimed for its interviews with top search engine employees such as Google's Matt Cutts and other industry luminaries. He's also co-authored a book, The Art of SEO which he wrote with Rand Fishkin whom I interviewed in an earlier episode in this podcast. He is well-known for writing in many places such as Forbes, Copy Blogger, and Search Engine Land and as a result, was named the 24th most influential person on the topic of content marketing. Share This Podcast: Click to tweet Resources Mentioned: Click here to download the podcast shownotes https://www.stonetemple.com/ https://www.stonetemple.com/blog/ https://www.stonetemple.com/googles-gary-illyes-discusses-mobile-as-a-ranking-factor/ https://www.google.com.au/webmasters/tools/mobile-friendly/ Related Podcast Episodes: Chris Garrett (Copyblogger) on Content Marketing Content Marketing Tutorial (Youtube video also available) SEO and how to integrate it with Content - David Jenyns Dan Norris new book Content Machine Rand Fishkin on Content and key trends in search today Books Mentioned: The Art of SEO (Theory in Practice) Atlas Shrugged Made to Stick: Why Some Ideas Survive and Others Die Key points (with timestamps) 4:01 - Eric’s take on how SEO has evolved over the years 6:54 - Mobilegeddon (April 2015 google alogrithm) update and why you need to understand its implications 7:28 - Growth in mobile traffic isn't at the expense of desktop traffic. It's in addition to desktop traffic! 12:01 - Two studies that talk about the scope of Mobilegeddon 13:28 - How a drop of a couple of positions in google rankings can affect your traffic by up to 50% 15:39 - Five (5) years from now, we're going to see completely different search experiences on mobile. 18:05 - Eric's study on Mobilegeddon update showed that 50% of sites dropped in rankings following the update. 18:36 - The impact of Mobilegeddon hasn't been fully experienced yet. 22:25 - Why the user's search experience is so important to google 25:38 - Actions listeners can take to improve their content's performance in search engines 28:27 - The days of black hat SEO are over. 32:45 - How to quickly tell if a website is mobile responsive - Google's mobile-friendly tool 35:47 - The key indicators that your site is mobile responsive 37:59 - Books that have had great impact on Eric 41:21 - How to find out more about Eric If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!

The co-author of The Art of SEO (and one of the leading SEO and content marketing experts in the world) drops by today to share his LinkedIn insights. Over the years I have become a huge fan of Eric Enge and the team at Stone Temple Consulting. They are smart, easy going and always willing... Listen to episode

Can one audacious idea turn around your brand from failure to success? Find out how it did for one startup in today's episode! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!) ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Can social media help you land your dream job and build your career? It worked for me, and it can for you, too. In this episode I share two actionable tips for optimizing the career-building power of your social profiles. Mentioned in this episode: ➤ Craft Beverage Jobs: http://www.craftbeveragejobs.com/ ➤ My Craft Beverage Jobs Hangout interview: https://plus.google.com/u/0/events/csbrnr6va8ub3al4rat78bdd9j0 If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!) ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

When it comes to content, context will always be king. Find out why in this episode! Mentioned in this episode: ➤ How to Cheat at Creating Great Presentations for Tech Marketing Audiences, by Rand Fishkin: https://moz.com/rand/how-to-cheat-creating-great-presentations-tech-marketing-audiences If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!) ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

No matter how much you think you've mastered marketing, you'll always get better if you never stop being a curious student. Find out why in this episode! Mentioned in this episode: ➤ Steal Like an Artist by Austin Kleon stonet.co/1N0LeQ0 ➤ My article on mashups for content ideas stonet.co/ContentEyes ➤ My wife's Stay Curious blog www.stay-curious.com/ If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

We're seeing more and more sites that are no longer creating outbound links. Why is this happening, and why is it so wrong? Find out in this episode! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

What's the difference between merely "doing" social media marketing and really getting it? In this episode I let David Kutcher explain the difference. Mentioned in this episode: Google+ post by David Kutcher http://stonet.co/1MLbizf If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Too many businesses market and sell out of desperation...and they look like it! Their campaigns beg for someone, anyone, to please buy their product or service. So what does it look like to market and sell only to customers you EXPECT to delight? Find out in this episode! Mentioned in this episode: “Hubspot Culture Code” http://www.slideshare.net/afvh/hubspot-culture-code If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Most site owners understand the importance of SEO (Search Engine Optimization). But more and more it's just as important, if not more important, to be optimizing for user experience. Providing a top notch user experience on your site not only creates happier users who are more likely to become customers, it has SEO benefits as well. Find out more in this episode! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Healthcare these days is about treating the whole person. And these days social media is more and more a part of people's lives. Learn why that's important to healthcare providers...and your business Mentioned in this episode: www.scenttrail.com/social-patient-social-media-tips-healthcare/ If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Our kindergarten teachers wanted us to learn to play nicely together. Our social media channels need to do the same. Find out why in this episode! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Our kindergarten teachers wanted us to learn to "play together nicely." Your social media channels need to do the same. Find out why in this episode! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Conventional wisdom tells you, "You MUST do it this way!" But there's only one real way to know what actually works, and you'll learn it in this episode. If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

If you want to keep growing as a marketer, a business person...or even just as a person, then the more you know you don't know, the more you know. You know? OK, just listen! Mentioned in today's episode: Jim Burns of Avitage on G+ plus.google.com/+JimBurnsAvitage If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_ ➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist. ➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on") ➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Too many treat their content like bullets from a gun. Once the gun is fired (post published), they watch to see if it hit the target (social shares, comments, etc.). At that point they see the bullet as spent. But in reality, your best content has just begun a potentially long an fruitful life as an asset for many goals of your business. Mentioned in today's episode: Jim Burns of Avitage on G+ https://plus.google.com/+JimBurnsAvitage If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated) ➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist) ➤ On Google+: stonet.co/TTOCollection ➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Learn how two easy-to-use tags can be used to help your brand stand out on search result pages for those niche buyers who would love you if they only knew you! If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated) ➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist) ➤ On Google+: stonet.co/TTOCollection ➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

Find out what a symphony orchestra conductor can teach us about the importance of trust in marketing...and why trusting your audience is as important as gaining their trust. Link from today's episode: NPR TED Radio Hour "Trust and Consequences": www.npr.org/programs/ted-radio-hour/ If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated) ➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist) ➤ On Google+: stonet.co/TTOCollection ➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

You might not think that building a great brand reputation has anything to do with SEO...but you'd be wrong! Find out why in just 3 minutes in this episode. Link from this episode: "Why SEO That Used to Work, Fails" bit.ly/whyseofails Also relevant: "Thinking Beyond the 10 Blue Links" goo.gl/rgokC3 If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated) ➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist) ➤ On Google+: stonet.co/TTOCollection ➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

At Social Media Marketing World 2015, I asked Copyblogger founder Brian Clark to share his unique take on the topic of "personal branding." What he has to say might surprise you, considering that he himself is a well known personal brand. If you enjoyed this, please share....and here's how to subscribe to never miss an episode: ➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated) ➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist) ➤ On Google+: stonet.co/TTOCollection ➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order

In this episode of the Roundtable, I'm joined by Doug Haslam of Stone Temple Consulting to discuss three topics: -- The kerfuffle over a UK fashion company's tweeted photo of their interns. -- Whether Facebook should ban anti-vaccine messaging. -- If the ad-based business model was the Internet's "original sin".Continue Reading → The post 2015.02: A kerfuffle over a photo of interns appeared first on FIR Podcast Network.

We did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO. > David Amerland is the best-selling author … Which is the Best Comment System for your Blog – Mark Traphagen Read More » The post Which is the Best Comment System for your Blog – Mark Traphagen appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas.Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas.Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas.Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

  Eric Enge requires no sales force. His successful digital consultancy Stone Temple Consulting gets 100% of its customers from inbound marketing. No cold calling, no hard sales just a steady stream of prospects picking up the phone and asking “how do we get started?” How does Eric create such a predictable flow of sales […]

  When searching Google you’ve no doubt seen the small pictures that appear next to search listings, but do you know what they are or how and when they appear?  Thankfully my guest today knows all about Google Authorship and its affect on the search and social webs. Mark Traphagen of Stone Temple Consulting is […]

S-E-O. the most famous acronym online... Several On Track Tips subscribers have said they struggle with SEO, so I went out and found you the expert. Mark Traphagen is the Sr Director of Online Marketing for Stone Temple Consulting and a highly respected authority on SEO, authorship, and Google. He understands there are a lot of folks online who panic when they hear about SEO. It can be real overwhelming and intimidating. But according to Mark, "SEO doesn't need to be a scary topic" just get these basics and you are off to a great start. Read more › The post What you NEED to know about SEO – Mark Traphagen appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.

World Renowned SEO Expert, Eric Enge, the author of the Art of SEO, and Stone Temple Consulting, speaks about the upcoming Penguin updates in Google with Search Engine Watch contributor Samuel P.N. Cook