Podcasts about serial marketer

David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.

From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. What's On The Menu: Current industry-changing trends that are attracting major VC investments The future of media companies The 3 types of community led growth and what most people get wrong about it Why a product led funnel is easier to build than a community led go to market Depth vs breadth - how to drive real, meaningful growth Why hiring A+ talent does not always imply creating an A+ culture

David Berkowitz, Founder of Serial Marketer, joined Spencer Gallagher to discuss his journey from his Agency career to starting Serial Marketer.They discussed David's experiences working both client and agency side, the importance of community-based marketing, cryptocurrency and Creator Coin, NFTs and DAOs.https://www.linkedin.com/in/dberkowitz/https://serialmarketer.net/subscribe/https://www.linkedin.com/in/peterhoole78/https://www.linkedin.com/in/spencergallagher/https://spencergallagher.comhttps://www.linkedin.com/company/agencynomics-limited/https://www.linkedin.com/company/cact-ushttps://cact.us    https://agencynomics.comBooks / website / other references in this Vodcast include:https://youtu.be/VJDcqBHWk7IThis episode was brought to you by:Forecast https://hubs.la/H0xtd2S0Cactus, the Agencynomics Community and The Cactus Academy https://www.cact.us/https://community.agencynomics.com/https://thecactus.academy/Are you claiming back R&D? Want to learn more? We recommend you speak with Forrest Brown R&D Tax Specialists to make sure you are getting all you deserve. https://bit.ly/3izdxMXAre you automating those laborious HR processes? You could transform the way you work with Breathe.  Sign up for a free trial here: https://bit.ly/36kGDdTAgencynomics is a social enterprise dedicated to helping Agencies to adopt the practices they need to propel their Agency.Agencynomics and Agencyphonics are not for profit.https://www.buymeacoffee.com/spg4Please follow us on Twitter, Instagram and LinkedIn @Agencynomics

Contact David at:dberkowitz@gmail.comhttps://serialmarketer.net/https://www.linkedin.com/in/dberkowitz/----Contact Bill at:bill@meetroi.comhttp://meetroi.com/+1 (860) 573-4821 mobile and whatsapphttps://www.linkedin.com/in/bkenney/

International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast. He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way. Tune in: https://shanebarker.com/podcast/serial-marketer-and-neuromarketing-expert-roger-dooley-shares-his-journey-to-success/  Need help with your startup’s digital marketing? Check out some successful strategies here: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/ 

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. Video, Show Notes & Links: https://beyondsocialmediashow.com/341 Connect with the show on social media Subscribe to the weekly eNewsletter

Vivian Wang is an LA native with 15 years of experience in marketing. She currently works in the cannabis space, specializing in strategy and growth of new products in market. Outside of work, Vivian also runs a food blog (she loves sweets!) a swimsuit company, SIEVA and home development design company, Designing Keen. Growing up surfing, Vivian wasn’t thrilled with her swim options. Always accepting a creative challenge, she took it upon herself to design ethical pieces with small quantities and minimalist marks. SIEVA, means “pretty one” in Finnish. She hopes when anyone is wearing one of her suits that they feel 100% confident and radiate body positivity. One of her more recent ventures involves collaboration with her fiancé, Spenser. Designing Keen, a home development and design space, aims to educate future home owners with tips and tricks from the initial step of home buying through remodel development with final decor finishes.

David Berkowitz has spent his entire life convincing people that he is NOT the other David Berkowitz. No, he hasn’t, but it does explain why he is known as the Serial Marketer, as opposed to a Serial Killer! David has built an incredible Slack community for marketers and he is the rising tide that looks to elevate marketing from the doldrums to where it should be….a force for growth, impact and change. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Berkowitz is my long time friend, colleague, founder of Serial Marketer, and an all-around good guy that will never ghost you. In fact, David feels as though it’s important to write back to everyone — even if it’s just a brief reply. This week he joins me for a conversation on why people ghost, what to do about it, and why you don’t want to be a victim of ghosting karma. We also talk about our definition of being an agent of change, and how that doesn’t always align with what the company is trying to get out of its interview candidates.   Takeaways: Not only does David share a name with one of the most well known serial killers ever, aka the Son of Sam, but he used it to his advantage and Serial Marketer now takes the reins in Google search results when you type in his name. During the pandemic, it’s even harder to tell who is really “ghosting” you and who is just dealing with personal issues. It’s best to first not try and take it personally, and come from the perspective that maybe someone is dealing with some hardships. If you are sure you are being ghosted, it’s a likely sign that you dodged a bullet anyway. It may be a blessing in disguise to have someone not answer when they aren’t capable of having hard or uncomfortable conversations. It’s hard when friends ghost, but just downright unprofessional for roles such as recruiters or hiring managers to do it. It’s best not to ghost people even from the perspective that communicating back with them, even brief but respectfully, can lead to something good for you. The industry is enormous, but small enough that if you ghost, chances are you will see them in person at some point. Instead of ending phrases that close the door such as “hope you are well,” asking someone how they are doing in a 1:1 email will most likely yield better results. Even if the message or promotion isn’t a fit for him, David will still take the time to write back to the sender. You must draw boundaries when it comes to interviewing for a position and giving away full business and marketing plans. If they are looking for a consultant, be sure to get hired before you do all the work for free.   Quotes: “It’s sobering right now. A little bit of empathy does go far.” — D “The more opportunities I create for others, then that’s more fun. It just gives people that chance to get out there.” — D “When you put a whole bunch of good stuff out there, it comes back to you.” — K   Mentioned in This Episode: LinkedIn — David Berkowitz Article Serial Marketer

On today's episode, David Berkowitz, founder of Serial Marketers, a fast-growing online community for marketers hosted on Slack, shares his insights and do's and don'ts on starting, managing, and growing an online community. If you listen to today's episode, expect to learn how to get started, what tech platforms to consider using, and how to think about building your brand. David currently works with agencies, media companies, and tech startups on marketing, business development, and corporate strategy. He has spoken at over 350 events including Cannes Lions, South by Southwest (SXSW), and Consumer Electronics Show (CES), and has been a guest lecturer at the MIT Sloan School of Business, Yale School of Management, and the USC Marshall School of Business. David has served as an expert witness in social media marketing in a trial before the New York State Supreme Court, and every week, David publishes the Serial Marketer newsletter featuring commentary, industry analysis, news, jobs, and events at www.serialmarketer.net/subscribe. If you want to join the Serial Marketers community on Slack, request access at SerialMarketers.net. We hope you enjoy episode 37!

Episode with David Berkowitz (Serial Marketers, Marketing Leader) debating the worth of newsletters in today's world. David Berkowitz David Berkowitz is the principal of Serial Marketer where he generates demand for technology firms and agencies. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, serving as chief marketing officer of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. Throughout his career, he has been a trusted advisor to world-class brands such as Apple, Coca-Cola, Estee Lauder, Kraft, Johnson & Johnson, Merck, NBC, Oscar Mayer, Porsche, Smirnoff, and Visa. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at 350 events globally. Beyond consulting, he publishes the Serial Marketer Weekly newsletter and runs the Serial Marketers community.

How can we properly leverage data to drive experiences? Are we distinguishing between fame and true influence when using influencer marketing? What happens when brands chase trends instead of having a clear vision? In this episode of IBM thinkLeaders podcast, we are joined by guests Gil Eyal (founder & CEO of HYPR) & David Berkowitz (founder & CEO of Serial Marketer). We talk to Gil and David about the limitations of data scientists, how brands can create an emotional connection to users, whether NPS is a worthwhile tool, and why podcasts are becoming a popular and effective medium for advertising. Connect with us @IBMthinkLeaders + the guests at: @gileyal @HYPRBRANDS @dberkowitz @MandyLewToYou "Sometimes the overuse of data creates a creepy experience that on paper should be great. You know, super customized, the super personalized, but really on the other side it's received as, 'why do they know so much about me?'"-Gil Eyal (founder & CEO of HYPR)

The demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.” On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more. Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions. Plus: Lauryn Chamberlain explains what brands need to know about "micro-experiences."

Join me as David Berkowitz (360i, MRY, Sysomos, Serial Marketer) shares the early days of social media, building 360i, and launching the Serial Marketer blog and community. For more inspiration from David: Website: https://serialmarketer.net/ Community: https://serialmarketers.net/ Newsletter: https://serialmarketer.net/subscribe/ Linkedin: https://www.linkedin.com/company/serial-marketer/ Twitter: https://twitter.com/dberkowitz

Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations?  With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives.  In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.     About our guest David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.  Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally. What you will learn: Why is social listening vital for crafting a business story? What are the core challenges marketers are facing today when researching their customer segments? How visual storytelling plays out into social listening? 2 examples of successful social listening done right 3 basic social listening tips you can apply to your business today Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Looking for a custom Visual Storytelling workshop around your product/service? Learn more and schedule a FREE conversation.

David Ryan Polgar and Joe Leonardo discuss the future of the internet and how we should act online. This episode was recorded LIVE at The PIT Theater's Sketch Fest in NYC and is brought to you by Firefox. GUESTS ARE: Tracy Chou is an entrepreneur, software engineer, and diversity advocate. She is currently exploring and advising a range of new projects across the startup world, civic tech and engagement, and diversity activism. Alexandra (Alex) Ossola is the features editor at Futurism, a website dedicated to the science that will shape the future. Before that, she was a freelance science journalist specializing in biotech, medicine, and the environment. She received her masters at New York University’s Science, Health, and Environmental Reporting Program (SHERP) and her bachelor’s at Hamilton College. David Berkowitz is the chief strategy officer of Sysomos, the insights-driven social platform. His previous roles include serving as chief marketing officer at Publicis Groupe agency MRY and vice president of emerging media at Dentsu agency 360i. Mr. Berkowitz has contributed more than 500 columns to outlets such as Advertising Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally. FUNNY AS TECH FunnyAsTech.com Twitter: https://twitter.com/FunnyAsTech https://www.instagram.com/FunnyAsTech/ https://twitter.com/TechEthicist Instagram: https://twitter.com/ImJoeLeonardo Facebook: https://www.facebook.com/FunnyAsTech/ Soundcloud: https://soundcloud.com/user-328735920 Signup to our monthly mailing list: http://eepurl.com/dgokyz NEW EPISODES EVERY MONDAY Twitter: https://twitter.com/Firefox