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Vinney Chopra came to the United States with only seven dollars in his pocket. Four decades later, he has closed 34 syndications and currently owns over $450 million in his multifamily portfolio. Today, he drops a ton of valuable nuggets to start in real estate the right way, the required attitude and demeanor to help you stay the course, and some outlooks about the industry in the next couple of months. Listen to Vinney and learn from a real estate superstar![00:01 - 07:16] Opening SegmentI introduce Vinney ChopraWhat asset classes are they looking for right now?[07:17 - 17:13] Treating People Like GoldVinney shares his experience when he migrated here in the United StatesHe tells us why he jumped from single family to multifamilyWho are the people in real estate who should be treated like gold?Vinney shares his thoughts[17:14 - 26:48] The Real Key to Real Estate SuccessHow Vinney plans to achieve $2 billion in real estateThe secret to go from 1 to 300+ investors The real key to be successful in real estate according to Vinney[26:49- 36:35] Should You Have a Mentor?How to create a deal in real estate under COVID circumstancesIf Vinney will start all over again, what would he do?Vinney shares an important insight about hiring a mentor[36:36- 46:03] Real Estate Advice You Should Not MissHow excitement and motivation influences relationship-buildingVinney gives a piece of advice about senior livingConnect with VinneyLinks below[46:04 - 49:13] Closing SegmentVinney shares his outlook on real estate Final words from Vinney and me  Tweetable Quotes: “The biggest thing is consistency and your demeanor and your attitude.” - Vinney Chopra “There will be excellent opportunities coming in the next 6 to 12 months.” - Vinney Chopra  Resources mentioned:BooksThe SecretThe Miracle MorningThe 7 Habits of Highly Effective PeopleThe 8th Habit------------------------------------------------------------------------------------------Connect with Vinney on LinkedIn, Twitter, Facebook, Instagram, and YouTube. Check out his website to learn more about real estate investing!Guest email: vinney@vinneychopra.comGrab this FREE book from Vinney: Apartment Syndication Made EasyConnect with me:https://www.5tcre.com/FacebookLinkedInInstagramWatch 5T CRE on YouTubeLeave us a review and receive your free ebookEmail us --> abel@5tcre.comSupport the show (https://www.buymeacoffee.com/5Talents)

Welcome to the Siim Land podcast I'm your host Siim Land and today I'm playing you a replay of me being a guest on the Project Red Podcast. Project Red is run by my friends Bryan and James at Red Light Rising. We talk about all things biohacking, routines, and stress resilience. You can also check out Red Light Rising's red light devices at redlightrising.co.uk and use the code REDSIIM for a 5% discount. Timestamps: 02:45 How Siim Got Into Health and Biohacking 07:00 What Is Biohacking 09:45 Siim's Daily Routines 14:34 Should You Have a Morning Routine 23:00 Antifragility and Fragility 26:30 Meal Timing and Circadian Rhythms 32:00 One Meal a Day 40:30 Getting Good Sleep 48:28 Blood Flow Restriction Training 52:00 Stacking Biohacks 58:00 Fasting After a Workout 01:01:40 Dangerous Things People Do 01:07:15 Biohacking Around Other People 01:12:45 Biohacks for Air Travel And much more Here are the links to the podcast on all platforms Link to the Audio Podcast on iTunes and Stitcher Link to the podcast on Spotify Link to the podcast on CastBox Watch the Biohacking Bootcamp Videos on Patreon This episode is sponsored by BiOptimizers. They're giving the listeners of this podcast an exclusive offer on one of their best-selling products. It's called Magnesium Breakthrough and is the most full-spectrum magnesium supplement out there. Most supplements contain only 1 or 2 forms of magnesium... when in reality there are at least 7 that your body needs and benefits from. Magnesium is the master mineral that governs virtually all physiological processes in the body.  With volume discounts combined with our custom 10% coupon code, SIIM10, you can save up to 40% off select packages of Magnesium Breakthrough! That's an AMAZING value. And I promise that deal is ONLY available on this specific website,  Click Here to Support the Show on Patreon!   Show Notes DoNotAge SIRT6 Activator - Use Code SIIM DoNotAge - Use Code SIIM Lucas Aoun's Natural Testosterone Optimization Course 10% OFF The Immunity Fix on Amazon Get Magnesium Breakthrough for a 10% Discount! Use Code SIIM for 10% Off Self Decode Use Code SIIM for a 10% Discount on the KAATSU Bands My New Book Stronger by Stress My NEW BOOK Metabolic Autophagy Metabolic Autophagy Audiobook Metabolic Autophagy Master Class Total Sleep Optimization Video Course Get the FULL GUIDE to INTERMITTENT FASTING FREE BOOK Get the Metabolic Autophagy Program Keto Adaptation Manual Book Watch the Biohacking Bootcamp Videos on Patreon Body Mind Empowerment Handbook Keto Fit Program Keto // IF Program Stay Empowered Siim              

Episode 77 Joe Valley fired the man 24 years ago and never looked back ever since. He wrote “The EXITpreneur's Playbook” to guide entrepreneurs in exiting their businesses the right way, specifically sharing tactical steps and mindset shifts that they need to get the most out of their exit. Joe can also be heard regularly in the podcast, “The Quiet Light.”Tune in now and learn from Joe how to train for your exit strategy! [00:01 - 05:03] Opening SegmentWe share our key takeaways from our interview with Joe ValleyFREE chapters from Joe's bookLink below [05:04 - 13:10] Joe The EXITpreneur Let's get to know, Joe, and how he fired the manTraining for an exit vs. planning for an exitThe biggest problem of entrepreneurs right now[13:11 - 20:00] Should You Have a Broker in Selling Your Business? Establishing an exit goal the right way The role of the broker in a transaction Want some Amazon refunds? Check out GetidaPromo code: FTM400[20:01 - 27:30] Earning Money All Day LongBuilding a relationship with aggregators The main quality of a good advisor Joe gives a sneak peek about his book[27:31 - 37:03] Managing Expectations Among Entrepreneurs Joe breaks down the Seller's Discretionary Earnings What can entrepreneurs expect in today's e-commerce space? He shares his experience dealing with the COVID-19 pandemic [37:04 - 43:23] The Mindset to Work for Your Goals “EXITpreneur” is not your ordinary bookJoe talks about the Ignorance DiscountKnow more about Joe in the Fire Round! [43:24 - 45:31] Closing Segment Connect with Joe. Links belowFinal words Tweetable Quotes:“Good advisors earn their money all day long. Otherwise, they wouldn't be in the business.” - Joe Valley“[Good advisors] put more money in your pocket with a better deal structure so you could sleep at night.” - Joe Valley Resources Mentioned:ThrasioPerchBook: TractionEmail joe@quietlightbrokerage.com to connect with Joe or follow him on LinkedIn, Facebook, and Twitter. Listen to his podcast or check it out online: website, Facebook and Twitter.3 FREE chapters of Joe's book! Download herePurchase his new book------------------------------------------------------------------------------------------Liked what you've heard? Send us a voice message and share your thoughts!  FacebookYouTubeInstagram Email us --> support@firingtheman.com LEAVE US A REVIEW!

Every business owner seems to have a mentor (or two or three) these days. What's the deal with business mentors? Should you have a mentor? What is a mentor? The post Episode 015: Should You Have a Mentor appeared first on Business Can Be Better.

“If you can describe what you're doing, it can be done. “ -Jeremy Redman   In this episode, Jay interviews Jeremy Redman, app builder and founder of Your VOne.  His mission is to make app creation available to everyone who wants one. Jay and Jeremy discuss all things app related, such as: why would a small business want an app, what stage of business does it make sense to create an app, insights around design and core functionality, iterating and getting market validation before you spend money, the app as an extension of your brand, and so much more....    Visit https://jayrooke.com/073-Jeremy-Redman/  for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook: https://www.facebook.com/TribeCreator/  LinkedIn: https://www.linkedin.com/in/jayrooke/  Twitter: https://twitter.com/JayRooke    Episode Highlights: 03:00 A Tech Entrepreneur From Sunset Boulevard 09:16 It’s About Market Opinion 12:22 Should You Have a Business App?  18:52 Boosting Branding and the Anti-Apps 29:50 Augment Your Business with Apps 37:45 Build the App of Your Dreams  40:52 Really Affordable Apps  44:30 What About Post Apps

***Should You Have a Say in How the Money is Spent When You're Paying Child Support? *** Comment below! Hosted by Hood Howard Stern and Monk Money. Produced by Hood Howard Stern. Follow us on IG https://www.instagram.com/hoodhowardstern/ https://www.instagram.com/realmonkmoney/ https://www.instagram.com/eblockradio/ Like Us on Facebook and Enjoy the LIVE Stream : https://www.facebook.com/eBlockRadio/or by downloading the mobile app! Stay connected and enjoy! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/e-blockradio/message

LinkedIn is like the wild west for video creators, so what does it take to be a LinkedIn Top Voice and what the Huffington Post calls the "Oprah of LinkedIn?" This week on The Inbound Success Podcast, I interviewed Goldie Chan, otherwise known as the "green haired Oprah of LinkedIn." Goldie has more than 45,000 followers on LinkedIn and garnered 3 million+ views on her daily LinkedIn video in under a year. She's been named a LinkedIn Top Voice (the highest honor bestowed by the platform) and is the owner of LinkedIn's longest-running daily show. Goldie is indisputably one of the top thought leaders when it comes to LinkedIn video, and in this episode, she gets into the nitty gritty of how she approaches her LinkedIn Video strategy, including how she shoots her videos, writes the copy for the accompanying posts, and more. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Goldie include: Goldie has the longest running daily video channel on LinkedIn, and has produced more than 600 daily consecutive LinkedIn videos. Goldie produces and edits all of her LinkedIn videos herself and she says the key is to start by creating a video strategy and determining what the focus of your video content will be. It took Goldie some time to build up her following and her advice for others is to approach it like a long term play and be committed to consistently producing content. All of Goldie's video content is available through her LinkedIn profile which she refers to as her "channel." She does this to accustomize people to the notion that her profile is her content home base on LinkedIn. Goldie uses the branded hashtag #DailyGoldie in all of her LinkedIn video posts and recommends that anyone who is serious about LinkedIn video use their own branded hashtag as a way of making it easier for followers to find their video posts. She does not think it is a good idea to use what she calls a "hashtag wall" - essentially a long list of hashtags - because it does not help with YouTube SEO and is confusing for followers. In terms of video quality, Goldie believes that people gravitate towards authenticity on the platform, so you don't need incredibly high quality video (and sometimes overly-produced videos can backfire). But she did say that videos should be in-focus, with good frame quality, good audio, and good lighting, and you should not be too close to the camera. If possible, your LinkedIn videos should also be captioned (and if you're only posting videos once a week, captioning is a must). Goldie has a very specific structure for the copy she creates to accompany her LinkedIn video posts, but she says you can create whatever structure you like so long as you don't use hashtag walls, you don't tag too many people, and you're not too salesy. She uses emojis in her posts but says that if you do this, they need to be relevant and contextual. She advises LinkedIn users to never use an emoji in their name on LinkedIn because it can break LinkedIn's code. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Connect with and follow Goldie on LinkedIn Follow #DailyGoldie on LinkedIn Visit the Warm Robots website Check out Goldie's LinkedIn Learning classes Follow Goldie on Twitter Follow Goldie on Instagram Read Goldie's column on Forbes Listen to the podcast to learn more about the power of LinkedIn video and get specific tips from Goldie on how to use LinkedIn video to grow your business and brand. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. Welcome back to the Inbound Success Podcast, my name is Kathleen Booth and I am your host. And this week I am especially excited to say that my guest is Goldie Chan, who is known as the green-haired Oprah of LinkedIn. Welcome, Goldie. Goldie Chan (Guest): Thank you for having me. Goldie and Kathleen all smiles while recording this episode Kathleen: I am really excited, maybe a little too much, it might be a little weird. About Goldie Chan Kathleen: So I'll just say a few words about you, and then I'm going to ask you to introduce yourself to our audience. So just, Goldie, I started following her because I was, personally, interested in getting better at LinkedIn video, and her name kept popping up, and her face kept popping up. And I just quickly realized that she was the one really doing it first, and so I started to LinkedIn stalk her, and then Twitter stalk her. But she's got her own social media agency, Warm Robots, she is an influencer in the LinkedIn space, she's on the Producers Guild of America's new media council. You put your hand in a lot of different things, and I probably won't do as great a job of covering it all as you would. So tell my audience a little bit more about you, and how you came to be this LinkedIn influencer. Goldie: Sure. So I've worked, historically, in digital marketing, both on B2B and B2C side for over a decade; which always surprises people. And I worked from that ground up, I worked from the very lowest level entry level position to where I am today, and very different divergence from the traditional path. But I currently am a contributor on Forbes, I write about storytelling and personal branding in the digital age, and I absolutely love my column that I get to write about that. And I have the longest running daily channel currently on LinkedIn, I am over 600 daily, consecutive videos right now, so I started in the beta and I kept going. And one of the most interesting things, I think, is when you are doing daily consecutive content, which I'd personally never done before, you learn so much about yourself, your work ethic, your creative process, and how you can also teach that creative process and, hopefully, that work ethic to other people and explain what works and what doesn't work. And I also teach a few LinkedIn learning courses, one which is on LinkedIn video, and if you have a library card in California, Texas, or New York, I'm not sure about other states, you can get access to lynda.com for free, that's L-Y-N-D-A, and you can actually watch all three of my courses for free. Kathleen: That's great, I love that. And I want to just pause for a second and underscore something you just said, because I feel like it would be easy to gloss over it. Goldie: Yeah. Kathleen: Over 600 daily, consecutive videos on LinkedIn. So if you're listening, she has posted a new video every single day for over 600 days. I don't think you could find many people out there who have done anything consistently in their life for 600 days straight; let alone produce video and content. I heard you talk about this, I think, it was Social Media Week Toronto, I watched your talk on YouTube. And you talked about you were going into the desert with friends, and you realized you hadn't done your video and you, literally, had to leave the desert and go film it because you didn't want to break your streak. Can you talk a little bit about just that consistency, because that's pretty amazing? What It's Like To Produce 600 Consistent Daily Videos Goldie: Sure. So I had been used to doing content for clients or content in-house. And this is very different, because there's a definitive strategy behind it, you don't do content first, you do the strategy first, then you bucket the content, and you do one entire process; and when I started doing video on LinkedIn, I didn't do any of that. I was actually on a hiatus between my last role as Head of Marketing at a full time analytics startup, and getting my next role as Head of Marketing at some other sort of startup, and I was taking a month sabbatical. And during that month sabbatical, I got into the LinkedIn video beta and I decided, for really one of the first times in my life, that I would be doing content that wasn't geared towards monetization; it didn't necessarily have a goal, it was content that I would enjoy. So the first 50 videos, or so, I did on branding and metrics of pop culture phenomenons, because this is how big of a marketing nerd I am, this is what I consider fun to do. So I talked about things like Harry Potter, trains in the US, ride sharing, all sorts of really interesting, different things that have really permeated, specifically, American culture. And I think it was so interesting, because the first 10 or so I did I thought, "This is so painful." Really fun, but it's also painful because if you've never done daily video content before, and you do 10 in a row, it's a lot. Ten videos in a row, that's almost two weeks' worth of video, so your schedule changes from everyday you might create content to everyday you have to create content. And this is what got me through 600 daily videos, this is what got me, truly, through the biggest and hardest milestone, which was 365 days or a full year of video. And every single one of those videos were unique, original content; so nothing was ever repurposed, it was 100 percent unique, original content. And I think what got me through that is that there was never a plan B. Kathleen: Yeah. Goldie: So in all things in life, usually you have a plan B like, "If this doesn't work, then I just won't post today, I'll post two videos tomorrow, it'll be fine." There was never, ever a plan B. I was on a flight back from London to the US and my video wasn't uploading, so I ended up uploading this video of me running across the gang plank onto the plane; that was just like a very short clip. I essentially live on airplanes too, so I travel a lot, so my fight with wifi is always ... My battle and love affair with WiFi; we have a very contentious relationship. Kathleen: I was just going to say, you can never go off grid. Goldie: Yeah, I never can go off grid. But I had this really great, edited long video, super thoughtful that I did for that day, and I couldn't upload it. So I upload this video of me running saying, "I am trying to upload this video, I'm going to see which of these videos uploads, hopefully you guys will see one of them." And ironically, of course, what video uploaded was the video of me running. This video uploads, which then it actually blew up, which is the best part because no one had ever uploaded, of course, a video a very meta video of them running to try to upload- Kathleen: To try to upload a video. Goldie: A video of them. So it's a video of me holding my laptop, which is attempting to upload the main video, and I'm on my camera phone videoing me running down this to catch my flight. So- Kathleen: I love it. Goldie: Shoot a meta video and what it takes in order to get, I think, if anybody's thinking about doing a 365 day challenge which is, to me, that's the true challenge. Can you do one day of video for an entire year? I think it really does change you to make that kind of commitment to creating content, original content, not repurposed content every single day; because repurposed content is easy. When you don't feel like being on camera, you don't feel like, say, necessarily seeing yourself, or hearing your own voice, or seeing your work. It's very easy to repurpose content, it's so much harder to create truly original content every single day. Kathleen: Yeah, I have so many questions that I want to ask you about this. Starting with, really, is it ... They say that content creation, whether it's written or video, or what have you, is like a muscle that you have to exercise. Doing this for 365 days, did you feel like it got easier? And like working out, where you get into the groove and you're like, "Oh, yeah, I can do this, I'm in a routine?" Or did that challenge persist throughout that time? How did that play out for you? Goldie: I will say it's so funny we're talking about this today, because today I struggled with ... Today was video 610 for me. I struggled with doing a daily video today, and I almost repurpose an older video, which I do sometimes; now that I've passed 365 mark. So it is a problem that continues to pop up is creating original ideas, coming up with a concept, actually executing on that concept and/or editing through my insanely giant backlog of video content that I still have. I still have several unedited videos that I will release at some point this year. You never quite get over that hump of there will be days that are really, really tough; but overall, overall, it does get easier. So it is like working out where you may just have some bad days where you don't want to go the gym but, overall, you're so used to going to the gym. I'm so used to every single day, I will upload a video onto LinkedIn, and I could not do any other content. I do social media for a living, but I could not access any of my other platforms, I could just avoid them all. But I know that I will always go on LinkedIn, and I will always upload some sort of video content period. And that is a promise I've made to myself as a content creator, and so it's a little bit different than if you were doing it for a client. But also, once again, a lot of people assume that I outsource most of this to my team; I actually don't. And I don't do it, partially, because I am crazy but also, partially, because my team has other things that they're handling, too. They're handling a lot of the client work, they're doing other things, so I don't want to, necessarily, distract my team from that. Although this year for myself, personally, because once again, I've gone over that 365 day hump, I will be giving them a little bit more, especially of the editing to do as I'm moving forward with my content creation. But I think it's really important for even if you're doing, say, a 50 video challenge to do it all yourself, because it teaches you what you need when you do hire somebody to handle this for you. Kathleen: Yeah, amen. I am currently trying to do it myself, and it's been an interesting journey; so far I managed to get a couple of videos out. But I'm not highly technical, and I think a lot of people listening probably aren't either. You have your team, that's your web developers, your video producers. I have a whole video production team that works for me, but I'm not having them do this. Because right now, it's not a business strategy, that's something I'm doing for myself.  Creating a LinkedIn Video Strategy Kathleen: So if someone's listening, I guess, you've mentioned starting with strategy; so let's actually start in the right order. When you're talking to somebody who's thinking about maybe investing in LinkedIn video for themselves, or to promote their business, how do you talk them through conceptualizing a strategy for it? Goldie: Sure. So the thing I start with is, what I start with with all my clients when I think about content in general, which is, who is your target demographic, who are you're trying to speak to? Because then it's so much easier to figure out the kind of content that you should be doing. So if your audience is very serious, or your audience is very light-hearted, this changes the kind of content that is optimized for the audience you want to speak to. So I like to think about it as an audience or demographic, first piece; so that's number one is thinking about your demographic. Number two is, what is either your personal brand, if you're coming at it from your personal brand, or what is the brand brand? What is the keywords, what is the thought process behind the brand that you're trying to promote? So those are the two really big key pieces, and people tend to hop, skip over this. And they're like, "You know what would be fun? Is a show about blog." And I'm like, "That sound fun." And I was looking at to literally do a show about blog, and then it took off, but properly strategizing for this, you want to think about who your audience is, first. And if you do run your own business, and you are looking for, say, more customers or more clients, who are those customers and clients, and what kind of content would be of the highest value to them? How Long Does It Take to Build a Following With LinkedIn Video? Kathleen: Okay, now in your case, how long did it take before you started to see traction with your videos and gain followers? Goldie: I'm laughing a little bit, which you guys can't see because this is audio only. I will say the first 30 days I did it, or the first ... I don't remember what month, I started in August; that's right. So the first month I did videos, all of my friends, including some who are content creators on other platforms, they all thought I was absolutely bananas, they thought I was nuts. They were like, "Why are you making videos on this platform? You're getting maybe 100 views if you're lucky." So giving everybody my numbers when I started, so I'd get, maybe, 100 views if I was very lucky, maybe 10 likes if I was super duper lucky, and I just enjoyed the process of creativity. So it took me a while before I saw traction, and I think it's really interesting that people now want that immediate traction, especially on LinkedIn video. And yes, you can get there faster than you can on other platforms, but I had a meeting once with this young lady, she's super nice. She had done three videos; so just three videos 1, 2, 3. And she said, "Okay, how do I land a brand like WeWork, like you have a partnership with? I've done three videos, they've all been incredibly well." It was so interesting to me to hear that she had only done, and I use that word strongly, only done three pieces of content and then expected a giant brand deal out of that. You have to put in the time, the energy, and the effort, so you have to put in more pieces of content. So the in this case, it was both quality and quantity that was being ignored. And that is one thing to think about, which is when you're strategizing and thinking about doing LinkedIn video, can you commit to doing at least 10 videos? Can you commit to doing at least 20 videos? Can you commit to doing enough videos for you to see if you can get traction over two months, three months, as opposed to thinking, "If I release one video a day for a week, I will get 12 new clients." If it works for you that way, amazing; please teach me. But if it doesn't work for you that way, a lot of it is duration and being in it for a longer haul. Because with all video content creation, you need more time to build an audience, even if your content is amazing. What Is a 'LinkedIn Channel'? Kathleen: Yeah. Now you talked about having the longest running channel on LinkedIn. And this is something so interesting to me, because I don't think, probably, 90 some odd percent of people even know what the concept of a LinkedIn channel is. So this is a two part question. The first part is, can you explain what that is and how it functions? And then, also, I would love to understand from you, if you are somebody who is going to commit themselves to a consistent LinkedIn video strategy, how important is it to approach it from, like, a channel mentality? Goldie: So as opposed to other platforms like, say, YouTube, where you have a distinct channel, so your YouTube URL is your channel, it's the place that houses all your videos. Right now LinkedIn, unless you use a third party, doesn't have the ability to host your videos on LinkedIn in a separate video tab or video functionality. So when I say 'Channel', I essentially mean all of my content, so all of my content goes through the funnel of being on my profile. So in this case, my LinkedIn profile is my channel, and when I work with brands on their strategy on LinkedIn, and then I usually call their brand page 'Their channel'. It's just slightly different terminology, but it helps people also understand that this is a place to consistently see content, because we expect a channel to consistently have content. And, once again, I have to emphasize that word 'Consistent'. Kathleen: Yeah. Goldie: Now I'm completely forgetting what your second question was. Should You Have a Branded LinkedIn Hashtag? Kathleen: Well, so I'll help you out with that, because I have a second part to the question you just answered. Which is, in your case, you have your profile, which is your channel, but you also are very good about consistently using a hashtag, #DailyGoldie- Goldie: Yes. Kathleen: With your posts. And you can click on that hashtag and, actually, there's the ability to follow the DailyGoldie hashtag. So I guess the second part of the question's really, if somebody is going to really double down and commit themselves, obviously, your point about consistency is crucial; and I think that you've made that really, really clear. You're not going to get traction unless you're consistent and the quality is there. How important is it also to try to brand yourself with whether ... Like I've noticed, you've done a hashtag, I also follow Chantel Soumis, who has #ChantelShares and Alyssa Mangaoang who has #AlyssaHQ. How important is it to have a branded hashtag to make it even easier for people to really follow that feed? Goldie: So when I began doing LinkedIn videos, hashtag search in August of 2017, was not what hashtag search is now. So I actually didn't even start doing #DailyGoldie until my audience asked me to do a hashtag, so they could better find my content. Which I love this because this is such an example of chicken and the egg, horse and the cart. I wasn't actually the original one who asked to do a hashtag, my audience was the one that asked me to do a hashtag so they could better find and aggregate my content. So moving forward, one of the things I do tell people is, "Have your own branded hashtag." However, the thing that I super strongly recommend against is having multiple hashtags. So some people, if you notice, they have a hashtag block, they have what works really well on Instagram, but it doesn't work as well on LinkedIn. And why is that? It's because LinkedIn's hashtag search is not as mature as, say, Instagram's hash tag search. So if you have three or four hashtags that you're trying to own, it's much harder also for people to follow all three of those, remember all three of those, it's just much easier for people to remember one hashtag. So having one hashtag that you own that has, maybe, your name or your brand name in it will make it so much easier. And even when I started doing live streaming, because now there's #LinkedinLive, I started doing #GoldieLive, which I might keep up with and I might not just because I think it's nice just to have my live streams be a little bit more unbranded. And I know that is very counterintuitive, because everybody wants everything to be hyper branded; I, myself speak on branding quite a bit. But I think when something is so new, and in such beta form, you can look a little bit over done when you're over branded. So when everything is hyper graphics, everything has an intro screen, etc, you lose some of that genuine qua- ... especially if you're a vlogger. This is not necessarily true if you're a brand. But if you are trying to represent your personal brand, you lose that genuineness, you lose that authenticity, because people are having to watch 15 seconds of an intro to every single one of your live streams, and they all look the same too. Which is, to me, visually un-stimulating- Kathleen: Yeah. Goldie: Not interesting and not, necessarily, super creative. LinkedIn Video Production Quality Kathleen: So that brings me to an interesting question, which is around production quality. I think you referenced wanting to convey a genuine feeling. And I feel the same way, like things that are too overly produced, they just don't seem authentic on. And so what are the guard rails around this? Like, is there a low end that you shouldn't go below? And is there a high end that you shouldn't exceed? Goldie: Well, it really depends. So one of the things that I tell people now is that LinkedIn is like YouTube year one. So even though LinkedIn, gosh, I'm coming up on two years now of doing LinkedIn video, even though it's maybe closer to its second year of birth, it still is so, so new as a platform, and that's why people are excited about things like blogs. People are excited about these videos that feel a little bit more unedited, because they feel more different on a platform that is ... There's so many ads that I see all the time on LinkedIn, or just things that are constantly being super salesy on LinkedIn; so it's so refreshing to see things that are a little bit more genuine on LinkedIn now. But let's go over the guardrails, so still, when you're creating content on LinkedIn, you want it to be as clear as it can be, as non-blurry as it can be, you want the framing to be nice. So I recently switched over to doing a couple more vertical videos just because I'm also experimenting with IGTV right now. And one of my personal pet peeves with vertical video that I've seen, is when people get too close. So you guys can't see this, but I'm framing my face, and I call it the serial killer face. So when you are too close in the frame, your head fills up 90 percent of a vertical frame, you are too close. So you want to make sure that your head is maybe two thirds of the frame in a vertical video if vertical video is what you want to do. And this is, of course, our beautiful rule of thirds, which is a classic rule, classic video rule, it's not one I made up. And it really is helpful for actually, subconsciously, being a more interactive and engaging video. Because you're not in other people's faces, which is attention getting for one video. And I've had other people who will dispute me on this, other marketers, who say, "It's good." They like this format because it always gets in people's faces. That's good for one video as a shock value, however, if I noticed that all your videos are disturbingly close, I probably won't want to watch more than one video, because it's off putting to me, because it feels like you're staring into my soul; and I don't know that I want that. But having the proper framing for a vertical video, if that's what you decide to do, is important. Now LinkedIn alternates between the style and the type of video that you can create that's optimal. If I have enough time, because I am extra nuts, I like to shoot actually vertical and horizontal, just because I personally like the way horizontal looks on LinkedIn video more than I like the way that vertical looks. But you'll notice that people who are, especially, doing blogs on LinkedIn, they're shooting a lot of them in a vertical format. But I even have right here, I have an LED light that I use when I'm shooting content, but for most of it, having good audio, having good lighting, these are just basic tenants of creating content, and making sure that you have a tripod that you can carry with you when you are shooting on mobile. These are just basic that will be helpful for creating content. Captioning Your LinkedIn Videos Kathleen: Now what about captions? Goldie: So I love, love, love captions and I am incredibly guilty of not doing captions recently in my content. And the reason for that is, quite honestly, I do daily content and I don't batch my content, a lot. So for people who do batch content and say you're releasing one video a week, there is no excuse, there is zero excuse not to have captions on every single piece of content. Now for me, I will literally shoot something on the way to a meeting, and then upload it 30 minutes later. So for me it's a lot harder to do captions, just because my content production cycle is so quick. But if you have more than 24 hours, you can hire people who either do captioning, or use something like Clips or Google Matic, which does auto captioning as well on the iOS devices. So there's so many solutions if you're not doing daily content, where you can get captions and yes, I may not do captions frequently, but captions are so helpful. And if there was a way for me to better do daily captions and still get the adorable filters that I like to put on my videos, I would do that. But with daily content, it is incredibly difficult. But yes, there are so many captioning services out there, it's a shame not to do captions. Kathleen: Yeah, there's a massive market opportunity out there for somebody to create a tool that makes it easier to caption. I will say when I started doing my videos, I've tried, oh my God, I probably tried 10 different approaches to recording, and then I use Rev.com to transcribe my podcasts and I thought, "Oh, I'll just use Rev to create the SRT file for the captions." But then putting it all together was a nightmare. What I settled on, which is amazing, is you mentioned it, Apple clips. It's unbelievable, it's so easy. I mean, if I can do a video with captions in Apple clips, literally, a four year old could do it. Goldie: Yeah, Apple Clips and, I personally use Clipomatic when I do do captioning in videos. The only issue, of course, with that is that it only records up to a minute of video caption and then you have to, of course, go back and edit those captions because it misspells- Kathleen: Yeah. Goldie: It always misspelled my name. Kathleen: And it's all one long run on sentence, it doesn't process sentences. Goldie: And it's one long run on sentence. So it's nice to go back and edit those captions to make sure that they say things properly. But, yes, there are captioning services out there so if you are making videos that are one minute or less, then there is truly no excuse, yeah. Creating Copy For LinkedIn Video Posts Kathleen: Now for every video you post, there is accompanying copy that you put in the post itself. And I'm curious if you can talk to, what have you found works really well when you're drafting the copy to go along with a video? Goldie: I have an entire talk I do on copy on LinkedIn video, which should probably tell you how big of a nerd I am. Kathleen: That's what I say, I knew I could talk to you forever, but we don't have forever. Goldie: With copy, I have so many pet peeves with the kind of copy I see accompanying video or even imagery on LinkedIn. One is the one that I already mentioned, which is the hashtag block. It is not SEO optimized, don't do it, it will only look junkie. So if it's not going to get you the SEO push, there's no reason to do a giant block of hashtags; it's my personal belief. And the same thing, because I just talked about hashtag block, was tagging 20 irrelevant people in the post. Now I always love being tagged in everyone's post, because I do ... Even though I may not comment, I may not like, I do try to watch as many people's videos as I can; so I'm an exception to the rule. But for the most part, most people don't want to be tagged in content that's irrelevant and I, myself, don't like being tagged in, say, images that are irrelevant and not original video content, so you have to be really careful about tagging. And that is something people also put in the copy, is they do half a line, usually misspelled, and then they have 20 people in it. And that, once again, it looks junky, it just looks like it's not very well thought out. And one of the things I do like to do in my copy is I like to use my personal hashtag, so I use #DailyGoldie. I have a very distinctive structure for my copy, which you guys might now see kind of propagated across all of LinkedIn; a lot of people now use my structure. I tend to do a title, and then I do a body, and then I maybe put a link or something in there, and then I'll do which did daily number video I'm because I do daily videos and it's nice to know for me, personally, what video number I'm on for that day. The structure, of course, changes for everyone, but what it is not is, once again, not a giant block of hashtags, it's not me tagging people who are not directly related to that video. And it is also not, necessarily, a sales funnel. I don't believe in doing every video as a hard sales funnel, in fact, I very rarely do sales in my videos, even my sponsored videos. They happen pretty rarely and infrequently and I think, to me, that's because I like my content to always be of high value. So even if I'm doing a video that is driving someone towards a sale, that's a high value video that they're getting, so even if they don't want to buy the thing, they're still learning something and I think that is, to me, the most important thing you can do with a video channel on LinkedIn. Kathleen: Yeah. Now I've noticed you use emojis in your posts, and- Goldie: Yeah. Kathleen: I actually really like it. There's a lot of debate around emojis in, general, right now I feel like. For me the way, at least I've seen you use it, it helps visually break up the post. Goldie: Yeah. Kathleen: It's almost like you can't, necessarily, do bolding and italics in LinkedIn, but you can bracket things with emojis and set things apart. Can you talk a little bit about your approach to that? Using Emojis in LinkedIn Posts Goldie: Sure. So I think ... Well, let me tell you where not to put emojis; so let's actually start with there, and then we'll go back to where you can use emojis and it does make sense. So where you should not be using emojis - and I've actually talked to some of the top creators on the platform about, "Don't do this anymore" - s o I'm doing my school teacher finger waving that you can't see. Don't put emojis in your name on LinkedIn. And the reason for that is, first of all ... And I use a green heart emoji next to my name on other platforms, but on LinkedIn, it looks a little unprofessional; so you want to stay away from that. But that's not why you shouldn't use an emoji next to your name on LinkedIn, it will actually sometimes break the code. Kathleen: Yeah. Goldie: So if someone is trying to tag you on LinkedIn, it can potentially break that code, which is all bad- Kathleen: Yeah, that's not good. Goldie: Because then people aren't able to tag you, and you don't get the benefit of being tagged in someone else's post. So that's the main reason I say don't use emojis specifically in your name; regardless of the emoji that you want to use. Now let's go back to where you can use emojis and it does make sense, which is in your video copy and I use them to, like you said, break up the copy. I like to use them so it gives you a little bit of fresh air, but the emojis are usually relevant to the copy. I don't like to use a ton of irrelevant emojis, like people who tend to do five or six emojis in a row and it's just a string of emojis that don't necessarily relate at all to that, but it's just a subset of emojis that they always use. Once again, I think everything should be relevant and a value, so if I'm using an emoji, it will likely be relevant to the content that I'm creating; and that makes it less obnoxious. Kathleen: Yeah. Goldie: There's a lot of debate, which you were talking about, that emojis are so obnoxious, they're just so annoying to see, and the way you kind of take that down a notch is making the emojis actually relate to what you're doing and what you're talking about. So if I'm talking about fishing, and I use a fish emoji, people can't really argue with that because I'm not doing like 12 emojis in a row of palm trees and then a fish. I'm not trying to be a graphic designer with my emojis. Kathleen: Right, you're not bedazzling your LinkedIn posts. Goldie: I am not bedazzling, although we grew up in the 90s, you probably like the bedazzling. Kathleen: Exactly. I don't know, I think it was pretty tacky then and that's one of those trends that does not need to come back, the second time around. Goldie: I feel like in might just because we're seeing- Kathleen: Probably. Goldie: A resurgence in bedazzling, in general. Kathleen: If gauchos and culottes can come back, then so can bedazzling. Goldie: Yes. Kathleen: Yeah, I would agree. I mean I think it's actually, emojis are becoming much more accepted in a business context than they used to be, but it definitely requires a steady hand and some balance. Goldie: Yes, I think it just requires relevance. Kathleen: Yeah. Goldie: So the more relevant an emoji is, the more people can't argue with that emoji use. I mean the same thing is true of, if we want to go down this rabbit hole, of GIFs as well. Kathleen: Yeah, exactly. So again I do feel like I could talk to you all day, but you have lots of content to create. And so a couple of questions for you to kind of bring us back home. The first is for somebody who's thinking of getting started with LinkedIn video today, any top piece of advice you would have for them that we haven't already covered as a newbie that they should have in mind? Goldie: So my number one favorite piece of advice for anyone who's thinking about starting on LinkedIn video is focus. When you are thinking about creating a bucket of content, a bucket of videos on LinkedIn, they should have a singular focus. And why is this? This makes it easier for people to understand what you're about, what your content is about, and it makes it easier for them to follow you. Because they can decide right off the bat, if they want to watch all your videos on, say, Shopify Plus. Kathleen: Yeah, that makes sense and everyone who listens to this, in some way shape or form, is a marketer, so it's all about the editorial strategy and- Goldie: Yes, and it's about editing yourself. Kathleen: Yes, exactly. Sometimes it's the hardest kind of editing. Goldie: Yes. Kathleen's Two Questions Kathleen: All right, well as my listeners know, I like to ask every guest the same two questions before we wrap up. The first one is company or individual, who do you think is doing inbound marketing really well right now? Goldie: Oh my gosh, this is such a lovely question. I recently met with somebody who I think is fantastic and has a great email strategy, and her name is, I'm going to pull it up right now because I really should have pulled it up sooner. Kathleen: That's all right, I'm catching you off guard. Goldie: For everyone who is, because I always get her last name wrong, Ann Handley. Kathleen: Oh, I love Ann. Goldie: Yeah, Ann is wonderful. We are totally going to buy matching suits and wear them to the next conference, so- Kathleen: Doesn't she have the best suits? Goldie: She has the best suits- Kathleen: Yeah. Goldie: But she also has incredibly strong email strategy. So go subscribe to her email strategy, go read her book; she also has a new book out. But I like how friendly, yet professional her outbound content is. And it's this beauti- ... It's just like her suits, which are wild, but professional. And I think that she is such a great example of just a branding. She has incredibly consistent branding both on her person, literally her person, and also on her outgoing emails. Kathleen: Absolutely. Goldie: Yeah. Kathleen: Her suit game is strong, and her newsletter which is, for anyone listening, it's called Total Annarchy, with two N's for her first name, is amazing. It comes out once every other Sunday, I think, is the cadence. Great answer, we love Ann at IMPACT. Second question is, obviously digital marketing is changing so quickly, how do you personally stay up to date and keep yourself educated? Goldie: So, I have a few resources that I absolutely love and I absolutely would follow. One of them is so funny because they interviewed me, and then I got so obsessed with them, because I just love all the content that they're constantly putting out, and that is WeRSM. And they are based in London, but they have footprints all over the US. And they tend to cover a lot of things as they're happening. So what they're great on is they will release articles, literally, the same day LinkedIn officially announced live, they will do an article that same day. So I love how incredibly up to date and feature focused they are, but for me as a marketer, it's all the kind of content and news that I'm more interested in, the new features that are released that are relevant to my user base and my demographic. So they're a really slightly unknown, but such a great media outlet for marketers that I think should have a bigger and better presence. Ad they also had a podcast, that was really, really wonderful as well, but I think it's currently on hiatus. How to Connect With Goldie Chan Kathleen: I cannot wait to check them out, they sound like a great resource. Now we've already talked about how you can be found on LinkedIn if anybody just types in #DailyGoldie, G-O-L-D-I-E. Any other places people should seek you out online if they want to learn more about you or get in touch? Goldie: Sure, so you can find me on Twitter @GoldieChan, G-O-L-D-I-E-C-H-A-N or find me on Instagram @GoldieCylon, G-O-L-D-I-E-C-Y-L-O-N, because I am a huge Battlestar Galactica fan. And I've been experimenting a little bit on Instagram, like I said before with IGTV and other kinds of alternative short form content; so Instagram also is fascinating. Kathleen: And you have to go check her out on Instagram because she has an amazing picture of herself dressed as Khaleesi from Game of Thrones that is on point. Goldie: Thank you. You Know What To Do Next... Kathleen: All right, well if you're listening and you liked what you heard, of course I would love it if you would leave a five star review for the podcast on iTunes. And if you know someone doing kick ass inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. Kathleen: Thank you so much, Goldie, this was great. Goldie: Thank you so much for having me.

“Should You Have a Will or a Trust?” Host Debbie will interview Jennifer Baumgartner of Surovell Isaacs & Levy PLC who will discuss why everyone needs a will and what should be in it. She will also discuss the benefits of a Trust to protect your estate from probate.

“Should You Have a Will or a Trust?” Host Debbie will interview Jennifer Baumgartner of Surovell Isaacs & Levy PLC who will discuss why everyone needs a will and what should be in it. She will also discuss the benefits of a Trust to protect your estate from probate.

  Simon Lovell, Founder of Fitpreneur and The Simon Lovell Show   ~ Current Series ~ 100 Interviews with 100 Location Independent Entrepreneurs That Have Over $1,000,000 in Annual Revenue Simon Lovell is joining us today on the podcast! I was recently introduced to Simon by a friend and guest of our show Brad Hart. Simon is the founder of Fitpreneurs.com and the host and founder of The Simon Lovell Show. Simon recently wrote a powerful Facebook post that was turned into a blog article talking about the difference between $5,000/month habits vs. $100,000/month habits.  He also shares about how he went from being bullied, in debt, using alcohol and drugs to creating $1,000,000 in 18 months and the importance of being aware and changing your environments. “I am always asking myself this question. Where am I leading people to?” Simon Lovell   01:15: Who is Simon Lovell? 06:53: Recognizing and Moving Away from Living a Double Life 10:38: Changing Your Environment to Change Your Life 14:31: Why Simon Invests 20% of His Income Into Himself 17:45: Fitpreneurs and The Simon Lovell Show 20:39: Should You Have a Personal Brand in Addition to Your Business? 21:55: Communicating the Right Image of Your Personal Brand 25:53: $5,000/Month vs. $100,000/Month 34:01: $5,000/Month Taking a Month to Make Decisions vs. $100,000/Month Making a Decision in 30 Seconds   “I moved out of the area I was living in to remove the triggers and toxicity that was around me.” Simon Lovell   Honorable Mentions: Brad Hart The Lunch Box Diet by Simon Lovell Gary V Lewis Howes The $5k Per Month Habits vs. $100k Per Month Habits That Helped Me Turn My Life Around by Simon Lovell   “Having a personal brand in 2018 is so key in parallel to the business that you have.” Simon Lovell   Contact Info: http://www.fitpreneurs.com/ https://www.simonlovell.com/ simon@simonlovell.com Instagram: @simonlovellofficial Facebook: https://www.facebook.com/boylovell   Subscribe to our podcast on iTunes

In the first round from May's LIVE Drink N' Debate show from The Spokane Comedy Club, the reigning champ "Sorry Ladies We're Taken" (Ryan McComb, Greg Beachler & Steve Johnson), take on "Acceptably Sweaty" (Devin Devine, Jessica Carson & Travis Naught) over the topic: Should You Have to Marry a Relative in Idaho.

Should You Have a Credit Card or Not? According to a Bankrate.com survey, 64% of millennials do not own a credit card. “Millennials are clearly falling short in terms of credit card usage compared to their elders,” said Mike Cetera, Bankrate.com’s personal loans and credit analyst. “A credit card shouldn’t be seen as taboo. Used […] Read more...

She’s been blogging for over a decade. Yep, since 2004. Today’s podcast guest, Amy Lynn Andrews, has seen blogging grow and change. And she has some predictions about where it is headed. In our conversation, we chat about why she decided to write a weekly “useletter” instead of on her blog. She helps me understand better […] The post Should You Have a Newsletter? :: Amy Lynn Andrews {Ep 24} appeared first on Declare.

EPISODE 200: It's our first show of 2015, as we bring in the new year from the IceBox Studios. BudKnocker has a phone-in-Friday from Palm Springs, and a surprise guest joins the show. Topics include: NFL Wild Card Playoff Predictions and Wagers, The SEC Gets a Slap in the Face, Sports Gurus Lonely New Years Eve, Shot of the Week Award, You Got Knocked the Fuck Out, BoneHead of the Week, and Should You Have to Tip the Bathroom Attendant.

Zede and Mallory get real about which sergers work for you instead of against you. Do you think that sergers have decorative stitches? Why is it important to have a serger with NO threading order? Why would you want automatic tensions on a serger? Does it seem to good to be true? How do these […] The post Should You Have a Serger? Which one? appeared first on sewhere.com.