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5 episodes with apple clips
5 episodes with apple clips
2 episodes with apple clips
2 episodes with apple clips
2 episodes with apple clips
This week's episode brought to you by Indy Wrestling US, Slice on Broadway, Sidekick Media Services and listeners like you at www.Patreon.com/AwesomeCast Join hosts Michael Sorg and Dave Podnar on AwesomeCast, where they geek out on the latest tech, gadgets, and intriguing stories. This episode explores the wonders of Pittsburgh's iconic Cathedral of Learning, groundbreaking accessibility tech in sports, OpenAI's new video generation tools, YouTube's innovative dubbing feature, and the evolving Steam gaming ecosystem. Plus, stay tuned for insights on Apple's iOS 18.2 updates and an exclusive Loop TV unboxing on Patreon. Perfect for tech enthusiasts and creators, this episode blends thoughtful analysis with a touch of holiday cheer. Pittsburgh's Cathedral of Learning • Overview of the University of Pittsburgh's landmark, featuring international-themed rooms decorated for Christmas. • Tips for visitors: guided tours, accessibility considerations, and historical tidbits. • Created using Apple Clips for a seamless visual experience. Accessible Tech in Sports • Spotlight on a tactile soccer-field gadget designed for visually impaired fans to “feel” the game. • Discusses the potential of force feedback technology for live sports immersion. OpenAI's Video Generation Tools • Introduction to OpenAI's new video generation feature, Sora. • Pricing models and potential use cases for tech enthusiasts and creators. • Exploration of AI's impact on industries like filmmaking and marketing. YouTube AI Dubbing • Expansion of YouTube's AI-powered dubbing tool for creators. • Benefits for multilingual audiences and global outreach. • Practical applications for small businesses and creators, especially for tutorial videos. Valve's Steam Ecosystem Updates • Valve's roadmap for Steam OS, Steam Controller 2, and living room consoles. • Discussion on gaming compatibility and the future of hardware partnerships. Apple's iOS 18.2 Updates • Insights into new AI-driven features in Notes and image creation tools. • Release timing and implications for creatives. Additional Stories • Amazon Luna as a gaming platform and its seamless integration with low-cost devices. • Nostalgia-driven discussions on Indiana Jones games and Call of Duty holiday updates. Links: • [Loop TV details] https://ww3.loop.tv/channels • [OpenAI Video Generation] https://www.theverge.com/2024/12/9/24317092/openai-sora-text-to-video-ai-launch • [YouTube Dubbing Features] https://www.theverge.com/2024/12/10/24318309/youtube-partners-ai-auto-dubbing-translation-knowledge-information-videos • [Apple iOS 18.2 Updates] https://www.cnet.com/tech/mobile/get-ready-for-ios-18-2-by-backing-up-your-iphone-correctly/ Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com
This week's episode brought to you by Indy Wrestling US, Slice on Broadway, Sidekick Media Services and listeners like you at www.Patreon.com/AwesomeCast Join hosts Michael Sorg and Dave Podnar on AwesomeCast, where they geek out on the latest tech, gadgets, and intriguing stories. This episode explores the wonders of Pittsburgh's iconic Cathedral of Learning, groundbreaking accessibility tech in sports, OpenAI's new video generation tools, YouTube's innovative dubbing feature, and the evolving Steam gaming ecosystem. Plus, stay tuned for insights on Apple's iOS 18.2 updates and an exclusive Loop TV unboxing on Patreon. Perfect for tech enthusiasts and creators, this episode blends thoughtful analysis with a touch of holiday cheer. Pittsburgh's Cathedral of Learning • Overview of the University of Pittsburgh's landmark, featuring international-themed rooms decorated for Christmas. • Tips for visitors: guided tours, accessibility considerations, and historical tidbits. • Created using Apple Clips for a seamless visual experience. Accessible Tech in Sports • Spotlight on a tactile soccer-field gadget designed for visually impaired fans to “feel” the game. • Discusses the potential of force feedback technology for live sports immersion. OpenAI's Video Generation Tools • Introduction to OpenAI's new video generation feature, Sora. • Pricing models and potential use cases for tech enthusiasts and creators. • Exploration of AI's impact on industries like filmmaking and marketing. YouTube AI Dubbing • Expansion of YouTube's AI-powered dubbing tool for creators. • Benefits for multilingual audiences and global outreach. • Practical applications for small businesses and creators, especially for tutorial videos. Valve's Steam Ecosystem Updates • Valve's roadmap for Steam OS, Steam Controller 2, and living room consoles. • Discussion on gaming compatibility and the future of hardware partnerships. Apple's iOS 18.2 Updates • Insights into new AI-driven features in Notes and image creation tools. • Release timing and implications for creatives. Additional Stories • Amazon Luna as a gaming platform and its seamless integration with low-cost devices. • Nostalgia-driven discussions on Indiana Jones games and Call of Duty holiday updates. Links: • [Loop TV details] https://ww3.loop.tv/channels • [OpenAI Video Generation] https://www.theverge.com/2024/12/9/24317092/openai-sora-text-to-video-ai-launch • [YouTube Dubbing Features] https://www.theverge.com/2024/12/10/24318309/youtube-partners-ai-auto-dubbing-translation-knowledge-information-videos • [Apple iOS 18.2 Updates] https://www.cnet.com/tech/mobile/get-ready-for-ios-18-2-by-backing-up-your-iphone-correctly/ Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com
Our final episode for 2024 is an absolutely fabulous Christmas gift, full of a lots of presents in the form of different AI tips and services Joe Dale, who's a UK-based education ICT & Modern Foreign Languages consultant, spends 50 lovely minutes sharing a huge list of AI tools for teachers and ideas for how to get the most out of AI in learning. We strongly recommend you find and follow Joe on LinkedIn or Twitter And if you're a language teacher, join Joe's Language Teaching with AI Facebook group Joe's also got an upcoming webinar series on using ChatGPT for language teachers: Resource Creation with ChatGPT on Mondays - 10.00, 19.00 and 21.30 GMT (UTC) in January - 8th, 15th, 22nd and 29th January 2024 Good news - 21:30 GMT is 8:30 AM and 10:00 GMT is 9PM in Sydney/Melbourne, so there's two times that work for Australia. And if you can't attend live, you get access to the recordings and all the prompts and guides that Joe shares on the webinars. There was a plethora of AI tools and resources mentioned in this episode: ChatGPT: https://chat.openai.com DALL-E: https://openai.com/dall-e-2 Voice Dictation in MS Word Online https://support.microsoft.com/en-au/office/dictate-your-documents-in-word-3876e05f-3fcc-418f-b8ab-db7ce0d11d3c Transcripts in Word Online https://support.microsoft.com/en-us/office/transcribe-your-recordings-7fc2efec-245e-45f0-b053-2a97531ecf57 AudioPen: https://audiopen.ai ‘Live titles' in Apple Clips https://www.apple.com/uk/clips Scribble Diffusion: https://www.scribblediffusion.com Wheel of Names: https://wheelofnames.com Blockade Labs: https://blockadelabs.com Momento360: https://momento360.com Book Creator: https://app.bookcreator.com Bing Chat: https://www.bing.com/chat Voice Control for ChatGPT https://chrome.google.com/webstore/detail/voice-control-for-chatgpt/eollffkcakegifhacjnlnegohfdlidhn Joe Dale's Language Teaching with AI Facebook group https://www.facebook.com/groups/1364632430787941 TalkPal for Education https://talkpal.ai/talkpal-for-education Pi: https://pi.ai/talk ChatGPT and Azure https://azure.microsoft.com/en-us/blog/chatgpt-is-now-available-in-azure-openai-service Google Earth: https://www.google.com/earth Questionwell https://www.questionwell.org MagicSchool https://www.magicschool.ai Eduaide https://www.eduaide.ai “I can't draw' in Padlet: https://padlet.com
Welcome to Episode 175 of the snobOS Podcast! Apple Podcasts | Google Podcasts | Amazon MusicThe Lowdown: Stage Manager only coming to M1 iPads?Apple Pay LaterDOES have a max buying limitApple to use your Apple ID to prevent fraudApple hopes 5G can expand Apple Clips usage2nd String: Digital (subscription based) license plates are coming to MichiganIs Gmail's AI biased, or are folks just TIRED of the GOP campaign emailsFor the Culture: “Soft Launching” on Social Media is a thing?The Hookup: How to automate your home with Brilliant Smart Home Control PanelBe sure to Listen, rate, review and share on Apple Podcasts , Google Podcasts, & Amazon MusicEngage on all social platforms @snobOScast Leave comments and suggestionsWeb: snobOScast.comEmail: snobOScast@gmail.comClick link to support the show and get exclusive contentFollow Nica Montford @TechSavvyDivaFollow Terrance Gaines @BrothaTech
Al Thomas, the Edu Copilot, joins the podcast to talk about visual storytelling. We discuss multiple apps including Adobe Creative Cloud Express, Canva, Adobe Premiere Rush, Adobe Capture, Adobe Photoshop Lightroom, Apple Clips, DaVinci Resolve, and Final Cut. #EduDuctTape S04-E72 Find the show notes online at jakemiller.net/eduducttape-episode-72 Today's Sponsor: The Toddle TIES Inquiry Educators Summit! - TIES is back for its third and largest edition yet. Designed to be a festival of learning like no other, TIES 2022 will feature 100+ phenomenal thinkers and doers across 10+ unique session formats. Whether you want to attend TIES 2022 solo, or save big by attending as a group, there are tons of ways you can join us! As listeners of the Educational Duct Tape Podcast, the first 100 of you who get your TIES 2022 pass can get 20% off on your pass! Simply use TIES2022EDT at checkout. So head to www.toddleapp.com/ties today and save big on your pass now! Soapbox Moment: EdTechdle (EdTech Wordle) Today's Guest: Al Thomas Bio: Al Thomas is an educational leader with a passion for creativity. He has more than 20 years in the field of education as a teacher, principal, district-level director, and consultant. He believes that if we are to prepare students for future success, we must equip them with creative problem-solving skills that harness their talents and abilities. Contact Info: educopilot.com, @educopilot on Instagram and Twitter 2 Truths & 1 Lie Educational Duct Tape Question: How can I engage my students in visual storytelling? Sidney Poitier's The Measure of a Man: A Spiritual Autobiography - https://www.amazon.com/Measure-Man-Spiritual-Autobiography-Oprahs/dp/0061357901 “Steps” Activity Students take x number of steps and then take a photo Have students add these photos into a Google Slides deck and then write reflectively on classmates' photos. Have students edit images into a slideshow or other creation in. Adobe Creative Cloud Express - adobe.com/express Canva - canva.edu “We want to give them guardrails, but we don't need to give them a map for every element. Let them be uncomfortable in that messy portion of being creative.” Reduce the cognitive load Zoom out slowly on a student's picture and discuss what you see or have students write a story about it. Randomly select different images and asks students to write a story about them. WheelOfNames.com “16 Questions, 1 Photo” - Come up with 16 questions to ask about this photo “One Minute Documentaries” Adobe Premiere Rush - adobe.com/products/premiere-rush.html - use with higher elementary and up Adobe Creative Cloud Express - adobe.com/express - use with any age Apple Clips - apple.com/clips Adobe Capture App - adobe.com/products/capture.html DaVinci Resolve - blackmagicdesign.com/products/davinciresolve Adobe Premiere - adobe.com/products/premiere.html Final Cut - apps.apple.com/us/app/final-cut-pro/id424389933 Adobe Photoshop Lightroom - adobe.com/products/photoshop-lightroom Al's Creativity App Database - educopilot.com/creativity-app-database Ask your students what other tools they use! Make sure you listen for the giveaway at the end of the interview! 100cameras - 100cameras.org Audio Endorsements for Jake's Book: Submit your book endorsement on Flipgrid or Speakpipe! FlipGrid.com/EduDuctTape Speakpipe.com/EduDuctTape Ways to Support the Show or Connect with Jake & other Duct Tapers! Apple Podcast Reviews FlipGrid.com/EduDuctTape Speakpipe.com/EduDuctTape #EduDuctTape on social media Telling your friends & colleagues The Duct Tapers Facebook Group - facebook.com/groups/ducttapers Stickers! Want to pass some out? Want some for yourself? JakeMiller.net/SendMeStickers The JakeMillerTech Newsletter – Sign up! jakemiller.net/newsletter Grab a signed copy of Educational Duct Tape: An EdTech Integration Mindset - jakemiller.net/signedbook
Lucas, Rob, and Shap talk about a loss in NYC in a game where the offense slowed down in the second half, and the Clippers couldn't hit their free throws. The squad is as healthy as they've been with PG and Kawhi out, so there's plenty to talk about as this team gets use to playing with each other. Highlighted by continued great Zu/Reggie play and encouraging stuff from Brandon Boston Jr., how do the guys feel about the squad right now?
The latest In Touch With iOS with Dave he is joined by Brittany Smith and Jeff Gamet. Apple has phenomenal Q2 results, iOS 14.5 is out we discuss all the great changes including unlock with mask using the Apple Watch and turning on Apple Watch backup to iCloud. Using. Color balance on an Apple TV great new tool in tvOS 14.5. The, Apple Clips app update with AI support do still we still use that app? Plus so much more. The show notes are at InTouchwithiOS.com Direct Link to Audio News Apple's Jaw-Dropping Q2 2021 by the Numbers Apple says 50% of Mac and iPad buyers during Q2 were new to the devices Apple Began Preparing for AirTag Regulatory Approval Nearly Two Years Ago We also talk about did we order them will they arrive on Friday 4/30? Apple Says New 12.9-Inch iPad Pro is 'Functionally Compatible' With Older Magic Keyboard, But Fit May Be Imperfect When Closed - iPad Pro preorder is tomorrow 4/30. Apple's Clips App Adds Immersive AR Spaces Enabled With LiDAR Scanner Apple releases updated firmware version for AirPods and AirPods Pro Apple testing new tags feature in the App Store for improved granularity in search [Offiically rolling out] Topics Beta this week. iOS 14.6 Beta 1 is still out from last week when iOS 14.5 RC was released. Apple Seeds First Betas of iOS and iPadOS 14.6 to Public Beta Testers iOS 14.5 was released on Monday 4/26 and is now finally out! It only took 87 days and 8 betas to finally release it. We go over our favorite features and well of course we all love being able to unlock our iPhone wearing a mask with the Apple Watch. Jeff Gamet even did a video about this. How to Unlock Your iPhone with AppleWatch While Wearing a Face Mask This Wikipedia article shows the list of all the changes in iOS 14.5: iOS version history - Wikipedia HomePod 14.5 was also released. MacOS 11.3 Big Sur now allows HomePod Pairs play in sync. The Apple TV in tvOS 14.5 is the color balance feature that lets you tweak the colors of your TV on Apple TV and we discuss this. Jeff Gamet has a great video he did on using the color balance tool. How to Color Balance your Apple TV Apple TV Siri Remote is it worth purchasing to replace the old one? Our Host Your Host Dave Ginsburg is an IT Professional With over 22 years experience working with Mac and Windows as well as iOS devices. He is also President of The Suburban Chicago Apple Users Group About our Guests Brittany Smith is a Productivity, ADHD, and Technology Coach in Portland, Oregon. Life's Mission: making stuff suck less. Giant nerd: Master's of Science degree in Cognitive Neuroscience, Star Wars-everything, Apple-enthusiast (obviously), and loves talking about the intersection of our brains and technology. Her website is Devise & Conquer Coaching Tech Tips on YouTube: Devise & Conquer Follow her on Twitter: @addliberator Jeff Gamet is a podcaster, technology blogger, artist, and author. Previously, he was The Mac Observer’s managing editor, and Smile’s TextExpander Evangelist. You can find him on Twitter and Instagram as @jgamet, About our Co-Host Co-Host Warren Sklar @Wsklar is an IT Consultant and moderator of the Mac To The Future FaceBook Group with over 3000 members talking about all things Apple. Request to join this group to be among people who love Apple
In dieser Folge unterhalte ich mich mit Alicia Bankhofer über den Einsatz von Apple Clips im Unterricht.
I looked outside and said to myself "wow! I've got to capture this!" My wife agreed; in fact she insisted that I grab my cameras and head out into the yard before this beautiful miracle of nature passed us by. Snow had recently fallen and was now slipping from the tree-tops, made heavy in the afternoon sun and dancing downward through its rays. The footage both inspired and accompanies this week's episode. Please enjoy Henry Wadsworth Longfellow's poem "Snow-flakes," both read and filmed by me, Benjamin Karl. Click this link to watch on YouTube. Lit Out Loud Podcast Season 01 Episode 04 "Snow-flakes" by Henry Wadsworth Longfellow is in the public domain in the United States and other countries. "Falls" was composed by Keith Kenneth and is used royalty free in compliance with the Apple Clips software license agreement. The associated video was filmed and edited by Benjamin Karl. This performance is licensed for reuse provided such reuse does not violate the above agreement and that such reuse in is compliance with Creative Commons Attribution 4.0. Copyright © Benjamin Karl 2020 #snow #snowflakes #poetry #aloud #classics #american #audio #audiobook #video #music #musicvideo #literature #books #longfellow #winter #education #school #english #ela #dslr #slowmotion #m43 #read #reading --- Send in a voice message: https://anchor.fm/benjamin-karl/message
全球第一家與蘋果合作Apple Clips的線上點餐系統 新創公司創辦人的人格特質 新創公司員工的共同特質
The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/ (https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/) PASCAL: Creativity - A Short and Cheerful Guide by John Cleese https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256 (https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256) 00:22:54 Marketing Tech and Apps ROGER: it's all about online events ROGER: Revisiting the Apple Clips App – some exciting news in a massive update. https://www.apple.com/uk/clips/ (https://www.apple.com/uk/clips/) IFTTT: https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619 (https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619) PASCAL: it's all about Chrome extensions Vimeo Record - a screen and webcam recorder that lets you share video messages straight from your browser https://vimeo.com/features/screen-recorder (https://vimeo.com/features/screen-recorder) Save To Google Drive - helps you save web content or browser screenshots to your Google Drive https://bit.ly/3oBwKjz (https://bit.ly/3oBwKjz) 00:32:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:33 Creator Shout Outs PASCAL: Rich Weatherburn - Managing Director of 313 Wealth Management. The Rich Weatherburn Experience Vlog from Rich Weatherburn who's on a mission to educate everyone in how to make their money work for them. https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured (https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured) ROGER: Matt Desmier | Wise Old Uncle: https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w (https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w) 00:47:12 Film Marketing This week we talk about Mission: Impossible – Fallout. This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/...
iPhone用カジュアル動画編集アプリClipsが縦長動画に対応しました。それよりiMovieでも早く縦長動画対応してほしいという話です。縦長動画つながりで、アンゴラ村長のインスタライブのアーカイブを見た話も。 ＝＝＝ 目次 ＝＝＝ 00:00:00 オープニング by ムスメ 00:00:06 AppleのClipsが縦長動画に対応 00:01:00 iMovieも早く縦長動画対応してほしい 00:02:50 アンゴラ村長のインスタライブを見た話 ------- #アシカガCAST デジタル活用のヒントを与えられることを目指した ・各回ワンテーマ（余計な近況報告ナシ） ・5分くらいでさらっと聴ける ポッドキャストを基本週5回（月〜金）配信しています。 #ラジオ #ポッドキャスト ■Twitterアカウント https://twitter.com/ashikagacast ■Facebookページ https://www.facebook.com/ashikagacast/ ■アシカガCAST コミュニティ on Spectrum https://spectrum.chat/cast Apple Podcast、Spotify、Google Podcast、YouTubeなどで配信しています。 ■Apple Podcast https://podcasts.apple.com/jp/podcast/%E3%82%A2%E3%82%B7%E3%82%AB%E3%82%ACcast/id1471540766 ■Spotify https://open.spotify.com/show/7JhT3snKrz5TnWzwB7xOq6 ■Google Podcast https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy85MjMxOTYwL3BvZGNhc3QvcnNz ■YouTube https://www.youtube.com/channel/UCj09Ciw-xGZheDKJ8NObJtw アシカガCASTを支援しよう
iPhone用カジュアル動画編集アプリClipsが縦長動画に対応しました。それよりiMovieでも早く縦長動画対応してほしいという話です。縦長動画つながりで、アンゴラ村長のインスタライブのアーカイブを見た話も。＝＝＝ 目次 ＝＝＝00:00:00 オープニング by ムスメ00:00:06 AppleのClipsが縦長動画に対応00:01:00 iMovieも早く縦長動画対応してほしい00:02:50 アンゴラ村長のインスタライブを見た話-------#アシカガCASTデジタル活用のヒントを与えられることを目指した・各回ワンテーマ（余計な近況報告ナシ）・5分くらいでさらっと聴けるポッドキャストを基本週5回（月〜金）配信しています。#ラジオ #ポッドキャスト■Twitterアカウントhttps://twitter.com/ashikagacast■Facebookページhttps://www.facebook.com/ashikagacast/■アシカガCAST コミュニティ on Spectrumhttps://spectrum.chat/castApple Podcast、Spotify、Google Podcast、YouTubeなどで配信しています。■Apple Podcasthttps://podcasts.apple.com/jp/podcast/%E3%82%A2%E3%82%B7%E3%82%AB%E3%82%ACcast/id1471540766■Spotifyhttps://open.spotify.com/show/7JhT3snKrz5TnWzwB7xOq6■Google Podcasthttps://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy85MjMxOTYwL3BvZGNhc3QvcnNz■YouTubehttps://www.youtube.com/channel/UCj09Ciw-xGZheDKJ8NObJtwアシカガCASTを支援しよう
Time travel, cars that themselves are the speakers, robots, Apple Clips & Apple One and block based building systems (Minecraft & LEGO) wrapping up with the bifecta of LEGO + Star Wars. Continue reading → The post Episode 295 — Car Speakers first appeared on Games At Work dot Biz.
There’s a new version of Apple Clips! Wait, what was Apple Clips again? Will Apple dump Google for their OWN search engine? That’s the 8-12 billion dollar question. Also, will there be a November Apple event and what might they be pushing in it? Guy Serle Email: guy@mymac.com Twitter: MacParrot or VertShark Podcasts: MyMac Podcast http://mymac.com Mac to the Future YouTube channel https://www.youtube.com/playlist?list... Want to help me with all the content I create? Buy me a coffee at Ko-Fi: https://ko-fi.com/macparrot Do that Patreon thing: https://patreon.com/macparrot PayPal me: https://paypal.me/macparrot Warren Sklar is on Facebook! Dave Ginsburg Twitter: @daveg65 Podcasts In Touch With iOS http://intouchwithios.com President, Suburban Chicago Apple Users Group http://myscau.org
The Apple Clips app is a simple, fun, and powerful video creation app. It’s free with every Apple device, and it’s fully accessible with Voiceover. Join Matt Vollbrecht, certified Apple Teacher, and his instructor team, as they explore, teach, and demo this powerful app and create a short video.
Labhraíonn Eòghan Stiùbhart le Seán faoi Gàidhlig agus Albain, a chuid leathanaigh Gàidhlig Gu Leòr - Apple Clips ar Facebook agus ‘love_gaidhlig' ar Instagram, agus faoi mbealach a dhéanann sé an teanga a chur chun cinn ar fud na tíre.
Welcome to another METC miniPOD episode! In this episode, our community guest is Ariel Jankord. Ariel shares an awesome tool called Apple Clips! Ariel gives some great information about the tool along with some great ideas for use with your students. She also connect Clips to the ISTE standards. Check it out and share how you might use Apple Clips with your students on Twitter. Be sure to use #METCpodcast or #METCpd in your tweet. Episode Show Notes
iPhone SE Leaks, Apple Makes 1 Million+ Face Shields.Apple makes 1 million+ face shields per week for healthcare workersiPhone SE leaks: launch will either be April 15th or last Friday, iPhone 8 body in red, white and space gray, A13x chipiOS 14 leak shows widgets coming to iPhoneQuibi launches short format shows for quarantine viewingApple support video shows off AirTagsApple updates Clips with new stickers and trackpad support2020 iPad Pro does not have U1 Ultra Wideband ChipAmazon Prime gets out of the Apple App Store 30% cut Apple buys Voysis and NextVR - will WWDC be in VR/AR soon? Apple selling HomePods to employees at 50% offApple pays $75,000 bug bounty for camera exploit in SafariApple's Information Systems & Technology division is a "Game of Thrones nightmare."Zoom's privacy issues driving people to FaceTime, but Zoom is still fine for most peopleApple charity: Apple, Laurene Powell Jobs, and Leonardo DiCaprio launch $12 million GoFundMe for the hungry, Apple gives $7 million to China for coronavirusTim Cook will give a virtual commencement speech at Ohio State UniversityPicks of the Week: Andy's Pick: Bernadette Banner's YouTube sewing channelRene's Pick: AeroPressLory's Pick: Autism Speaks Hosts: Leo Laporte, Andy Ihnatko, Rene Ritchie, and Lory Gil Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Sponsor: ZipRecruiter.com/worktogether
iPhone SE Leaks, Apple Makes 1 Million+ Face Shields.Apple makes 1 million+ face shields per week for healthcare workersiPhone SE leaks: launch will either be April 15th or last Friday, iPhone 8 body in red, white and space gray, A13x chipiOS 14 leak shows widgets coming to iPhoneQuibi launches short format shows for quarantine viewingApple support video shows off AirTagsApple updates Clips with new stickers and trackpad support2020 iPad Pro does not have U1 Ultra Wideband ChipAmazon Prime gets out of the Apple App Store 30% cut Apple buys Voysis and NextVR - will WWDC be in VR/AR soon? Apple selling HomePods to employees at 50% offApple pays $75,000 bug bounty for camera exploit in SafariApple's Information Systems & Technology division is a "Game of Thrones nightmare."Zoom's privacy issues driving people to FaceTime, but Zoom is still fine for most peopleApple charity: Apple, Laurene Powell Jobs, and Leonardo DiCaprio launch $12 million GoFundMe for the hungry, Apple gives $7 million to China for coronavirusTim Cook will give a virtual commencement speech at Ohio State UniversityPicks of the Week: Andy's Pick: Bernadette Banner's YouTube sewing channelRene's Pick: AeroPressLory's Pick: Autism Speaks Hosts: Leo Laporte, Andy Ihnatko, Rene Ritchie, and Lory Gil Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Sponsor: ZipRecruiter.com/worktogether
iPhone SE Leaks, Apple Makes 1 Million+ Face Shields.Apple makes 1 million+ face shields per week for healthcare workersiPhone SE leaks: launch will either be April 15th or last Friday, iPhone 8 body in red, white and space gray, A13x chipiOS 14 leak shows widgets coming to iPhoneQuibi launches short format shows for quarantine viewingApple support video shows off AirTagsApple updates Clips with new stickers and trackpad support2020 iPad Pro does not have U1 Ultra Wideband ChipAmazon Prime gets out of the Apple App Store 30% cut Apple buys Voysis and NextVR - will WWDC be in VR/AR soon? Apple selling HomePods to employees at 50% offApple pays $75,000 bug bounty for camera exploit in SafariApple's Information Systems & Technology division is a "Game of Thrones nightmare."Zoom's privacy issues driving people to FaceTime, but Zoom is still fine for most peopleApple charity: Apple, Laurene Powell Jobs, and Leonardo DiCaprio launch $12 million GoFundMe for the hungry, Apple gives $7 million to China for coronavirusTim Cook will give a virtual commencement speech at Ohio State UniversityPicks of the Week: Andy's Pick: Bernadette Banner's YouTube sewing channelRene's Pick: AeroPressLory's Pick: Autism Speaks Hosts: Leo Laporte, Andy Ihnatko, Rene Ritchie, and Lory Gil Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Sponsor: ZipRecruiter.com/worktogether
iPhone SE Leaks, Apple Makes 1 Million+ Face Shields.Apple makes 1 million+ face shields per week for healthcare workersiPhone SE leaks: launch will either be April 15th or last Friday, iPhone 8 body in red, white and space gray, A13x chipiOS 14 leak shows widgets coming to iPhoneQuibi launches short format shows for quarantine viewingApple support video shows off AirTagsApple updates Clips with new stickers and trackpad support2020 iPad Pro does not have U1 Ultra Wideband ChipAmazon Prime gets out of the Apple App Store 30% cut Apple buys Voysis and NextVR - will WWDC be in VR/AR soon? Apple selling HomePods to employees at 50% offApple pays $75,000 bug bounty for camera exploit in SafariApple's Information Systems & Technology division is a "Game of Thrones nightmare."Zoom's privacy issues driving people to FaceTime, but Zoom is still fine for most peopleApple charity: Apple, Laurene Powell Jobs, and Leonardo DiCaprio launch $12 million GoFundMe for the hungry, Apple gives $7 million to China for coronavirusTim Cook will give a virtual commencement speech at Ohio State UniversityPicks of the Week: Andy's Pick: Bernadette Banner's YouTube sewing channelRene's Pick: AeroPressLory's Pick: Autism Speaks Hosts: Leo Laporte, Andy Ihnatko, Rene Ritchie, and Lory Gil Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Sponsor: ZipRecruiter.com/worktogether
#EduDuctTape S02-E038 #EduDuctTape -- EduDuctTape.com -- @JakeMillerTech -- JakeMiller.net -- JakeMillerTech@gmail.com Ways to Support the Show or Connect with Jake & other Duct Tapers! Apple Podcast Reviews FlipGrid.com/EduDuctTape #EduDuctTape on social media Telling your friends & colleagues The Duct Tapers Facebook Group - facebook.com/groups/ducttapers Stickers! Want to pass some out? Want some for yourself? JakeMiller.net/SendMeStickers Certificates of Listening, Laughing, and Learning! EduDuctTape.com/certificate Listen to the whole show to hear the “super-secret code”! #EduDuctTape Twitter Chats Access the calendar! - bit.ly/EduDuctTapeCalendar Highlights from the last chat - wke.lt/w/s/8WQtj7 Thanks to The Mighty Ducts! Pam Inabinett, Sarah Kiefer, Alex Oris, Amy Huckaby, Angela Green, Brandy New, Dan Stitzel, David Allan, Jennifer Conti, Kimberly Wren, Lisa Marie Bennett, Matt Meyer, Melinda Vandevort, Melissa Van Heck, Molly Klodor, Nanci Greene! The JakeMillerTech Newsletter - Sign up! jakemiller.net/newsletter Jake’s Upcoming Events KySTE Spring Conference - Louisville, KY - 3.12.20 - kyste.org/Content2/conference NEOTech Conference - Akron OH - 3.17.20 - neotechconference.org ITIP Ohio Google Summit - Sandusky, OH - 5.11-5.12.20 - itipohio.org/google-summit Tech Meet Tuscaloosa - Tuscaloosa, Alabama - 5.29.20 - uatmt.weebly.com Oconee County Schools Summer Institute - Walhalla, SC - 6.9-6.10.20 WITCon (Whatever It Takes Conferences) - Galesburg, Ill - 6.12.20 - witconf.org Engage Conference, San Angelo, TX - 7.15.20 Today’s SoapBox Moment - “We Don’t Have Time to Rush + Microwaveable Teaching” “We Don’t Have Time to Rush” comes from Bernard Roth’s book The Achievement Habit. Today’s Guest: Joe & Kristin Merrill Kristin and Joe share a passion for infusing EdTech into their Fourth and First Grade classrooms. Even though they teach different grades, they share one common goal: learning needs to be interactive. The Merrills put a new spin on traditional strategies and implementing technology to meet the needs of students. Contact Info: @TheMerrillsEDU on Twitter, Instagram, and Facebook. Website: themerrillsedu.com EdTech BFF Game! Educational Duct Tape Question: What are some specific tech tools that educators can use to make their classroom interactive? “Interactive Learning is learning that is responsive and relevant, that engages students.” Responsive, not Reactive Here’s a summary from this article: “Responsiveness implies thoughtful action that considers long and short term outcome in the context of the situation at hand. Reactive behavior is immediate and without conscious thought, like a knee jerk response. Reactive behavior is often driven by the emotions.” Flipgrid - flipgrid.com Breakouts with grid passcodes Podcasting with stickers Appsmashing Joe’s tweet with the President Lincoln beard & hat Seesaw - web.seesaw.me Making sure parents are connected Analog activities can easily be shared via Seesaw Changes the question of “what did you do today?” to “how did you do it?” Buncee - edu.buncee.com/about Can share out directly from Buncee or through something like Seesaw Can add a range of content (GIFs, maps, 360 images, drawing tools, record video within, assessment questions, etc.) Share out as pdf or link Microsoft Immersive Reader built-in Can assign Buncees and have kids submit Can ask questions or build assessments within slides, kind of like Nearpod or Pear Deck Combines Google Slides-like creation features along with NearPod/Pear Deck like assessment features Ideas Lab OneNote integration allows teacher to keep all Buncees in one location BookCreator - BookCreator.com The ability to share out (to parents, etc.) from the tool is important Content from the Duct Taper Community Apple Podcasts Review - Moomooforyoubabydoll3333 Favorite #EduDuctTape Tweets: (each handle is linked to the mentioned tweet) @KristaHach @AbramsTank95 @ehlmstech New #EduDuctTape Tweeps: @alextvalencic, @chelsea_hurst1, @Joshua__Stamper, @Mrs_EDarnell, @mrs_schlecht, @RLEdsall, @SangareeSchool, @TheiTeamHawk #EduDuctTape FlipGrid Response: Krista Hachadoorian
In this episode of In Touch With iOS Your host Dave Ginsburg is joined as always by co-host Warren Sklar. Warren has an adventure at the Apple Store. We talk about Black Friday and cyber Monday deals. Plus some great tips on Apple Watch, extending battery life on your iPhone plus more. Show notes are at InTouchwithiOS.com Direct Link to Audio News House passes bill that would require carriers to offer free robocall blocking features, more T-Mobile launches 600MHz 5G across the US, but no one can use it until December 6th Qualcomm working to deliver 5G iPhone 'as fast as we can Apple News launches daily email newsletter BMW reverses decision to charge for CarPlay Topics Black Friday and Cyber Monday what bargains did we get or can we share? New beta of release of iOS, iPadOS or watchOS this week we talk about whats new in the betas. Home Kit Discussion Tips Muting email threads in the Mail App How to find your AirPods Pro serial number This Unexpected Tip to Extend Battery Life on iPhone Actually Works… Really! 20 Tips Every Apple Watch Owner Should Know Switching iPhone or iPad to 4 digit passcode Apps Apple Shares the 'Best of 2019' Highlighting Top Apps and Games, Plus First Apple Music Awards Craigslist only took 11 years to make its own iOS app Update to Apple Clips app About our Co-Host Co-Host: Warren Sklar, @Wsklar is an IT Consultant and moderator of the Mac To The Future FaceBook Group with over 3000 members talking about all things Apple. Request to join this group to be among people who love Apple.
Las apps facilitan la vida de los usuarios... O bueno esa es una de las funciones que tiene la gran mayoría, por ello hoy les hablo sobre las apps imprescindibles si te dedicas a social media, aquí el listado:✨ Planoly.✨ Crello.✨ Facebook Pages.✨ Fastory.✨ Storyheap.✨ Botletter.✨ Canva.✨ Story Slicer.✨ Apple Clips.✨ Cutstory for Instagram Stories.✨ Adobe Premier Clip.✨ Keyhole.✨ Unmetric Inspire.✨ Google Drive.✨ Calendar Business.
How can musicians and bands use video? Today, I'm going to provide broad overview of video strategy that is full of tips for you to help achieve your goals. Whether you are wondering to post on YouTube, Facebook, or Linkedin or wanting to know how you can use video to dominate your search engine optimization game, this crash course into video can help you get started. Also, remember that today is the last day to get the early bird rate for the DIY Musician Conference! Join me there by registering today. Resources: Online video editors: Animoto, Clip Champ, Movie Maker Online, Adobe Spark Explainer video generators: Whiteboard Animation Studio, Animaker Mobile video editing (for iPhone users only): Apple Clips - bonus: it includes a subtitle generator! Stock video footage: Adobe Stock, Art Grid, iStock, Shutterstock
This week’s episode brought to you by Sidekick Media Services, Slice on Broadway, and Alex Kahrs Design & Media! Sorg is away - so Katie, Chilla, and Producer Missy are going to play! This week, Katie takes control of the helm as we talk this week in tech news, including: Chilla's Awesome Thing of the Week is from the Apple announcement with WWDC 19 with Side Car to bring a second monitor experience to Mac OS. Katie is sharing unsafe headphone volume through Apple Health as her Awesome Thing of the Week. Missy is sharing Excel for iPhone as her Awesome Thing of the Week. Amanda shared Shhhhh with us this week to excrete on the discreet. WWE superstar R-Truth uses Apple Clips to create some fun video promos. Kennywood is getting high tech with 360 camera views. Cuphead is coming to Tesla. Apple is planning to end iTunes as we know it? NASA made their entire media library public and copyright free. There is nothing as entertaining as forced perspective with tiny superhero toys. You can quickly switch Bluetooth and Wi-Fi in the new control center! There's a new Mac Pro coming to town, and we may be a little too excited about it. With Apple making their recent changes, how many apps do you think will hit the Mac OS App Store later this year? Katie is saving the best story for last this week - Pornhub has released a Top 20 list of cities checking them out. After the show remember to: Want to support our friends at Postindustrial? Check out their Kickstarter. Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: Katie (@Kdudders), Chilla (@chilla) and Producer Missy (@rebelliousflaw) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
This week’s episode brought to you by Sidekick Media Services, Slice on Broadway, and Alex Kahrs Design & Media! Sorg is away - so Katie, Chilla, and Producer Missy are going to play! This week, Katie takes control of the helm as we talk this week in tech news, including: Chilla's Awesome Thing of the Week is from the Apple announcement with WWDC 19 with Side Car to bring a second monitor experience to Mac OS. Katie is sharing unsafe headphone volume through Apple Health as her Awesome Thing of the Week. Missy is sharing Excel for iPhone as her Awesome Thing of the Week. Amanda shared Shhhhh with us this week to excrete on the discreet. WWE superstar R-Truth uses Apple Clips to create some fun video promos. Kennywood is getting high tech with 360 camera views. Cuphead is coming to Tesla. Apple is planning to end iTunes as we know it? NASA made their entire media library public and copyright free. There is nothing as entertaining as forced perspective with tiny superhero toys. You can quickly switch Bluetooth and Wi-Fi in the new control center! There's a new Mac Pro coming to town, and we may be a little too excited about it. With Apple making their recent changes, how many apps do you think will hit the Mac OS App Store later this year? Katie is saving the best story for last this week - Pornhub has released a Top 20 list of cities checking them out. After the show remember to: Want to support our friends at Postindustrial? Check out their Kickstarter. Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: Katie (@Kdudders), Chilla (@chilla) and Producer Missy (@rebelliousflaw) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
LinkedIn is like the wild west for video creators, so what does it take to be a LinkedIn Top Voice and what the Huffington Post calls the "Oprah of LinkedIn?" This week on The Inbound Success Podcast, I interviewed Goldie Chan, otherwise known as the "green haired Oprah of LinkedIn." Goldie has more than 45,000 followers on LinkedIn and garnered 3 million+ views on her daily LinkedIn video in under a year. She's been named a LinkedIn Top Voice (the highest honor bestowed by the platform) and is the owner of LinkedIn's longest-running daily show. Goldie is indisputably one of the top thought leaders when it comes to LinkedIn video, and in this episode, she gets into the nitty gritty of how she approaches her LinkedIn Video strategy, including how she shoots her videos, writes the copy for the accompanying posts, and more. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live, the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS". Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Goldie include: Goldie has the longest running daily video channel on LinkedIn, and has produced more than 600 daily consecutive LinkedIn videos. Goldie produces and edits all of her LinkedIn videos herself and she says the key is to start by creating a video strategy and determining what the focus of your video content will be. It took Goldie some time to build up her following and her advice for others is to approach it like a long term play and be committed to consistently producing content. All of Goldie's video content is available through her LinkedIn profile which she refers to as her "channel." She does this to accustomize people to the notion that her profile is her content home base on LinkedIn. Goldie uses the branded hashtag #DailyGoldie in all of her LinkedIn video posts and recommends that anyone who is serious about LinkedIn video use their own branded hashtag as a way of making it easier for followers to find their video posts. She does not think it is a good idea to use what she calls a "hashtag wall" - essentially a long list of hashtags - because it does not help with YouTube SEO and is confusing for followers. In terms of video quality, Goldie believes that people gravitate towards authenticity on the platform, so you don't need incredibly high quality video (and sometimes overly-produced videos can backfire). But she did say that videos should be in-focus, with good frame quality, good audio, and good lighting, and you should not be too close to the camera. If possible, your LinkedIn videos should also be captioned (and if you're only posting videos once a week, captioning is a must). Goldie has a very specific structure for the copy she creates to accompany her LinkedIn video posts, but she says you can create whatever structure you like so long as you don't use hashtag walls, you don't tag too many people, and you're not too salesy. She uses emojis in her posts but says that if you do this, they need to be relevant and contextual. She advises LinkedIn users to never use an emoji in their name on LinkedIn because it can break LinkedIn's code. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Connect with and follow Goldie on LinkedIn Follow #DailyGoldie on LinkedIn Visit the Warm Robots website Check out Goldie's LinkedIn Learning classes Follow Goldie on Twitter Follow Goldie on Instagram Read Goldie's column on Forbes Listen to the podcast to learn more about the power of LinkedIn video and get specific tips from Goldie on how to use LinkedIn video to grow your business and brand. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. Welcome back to the Inbound Success Podcast, my name is Kathleen Booth and I am your host. And this week I am especially excited to say that my guest is Goldie Chan, who is known as the green-haired Oprah of LinkedIn. Welcome, Goldie. Goldie Chan (Guest): Thank you for having me. Goldie and Kathleen all smiles while recording this episode Kathleen: I am really excited, maybe a little too much, it might be a little weird. About Goldie Chan Kathleen: So I'll just say a few words about you, and then I'm going to ask you to introduce yourself to our audience. So just, Goldie, I started following her because I was, personally, interested in getting better at LinkedIn video, and her name kept popping up, and her face kept popping up. And I just quickly realized that she was the one really doing it first, and so I started to LinkedIn stalk her, and then Twitter stalk her. But she's got her own social media agency, Warm Robots, she is an influencer in the LinkedIn space, she's on the Producers Guild of America's new media council. You put your hand in a lot of different things, and I probably won't do as great a job of covering it all as you would. So tell my audience a little bit more about you, and how you came to be this LinkedIn influencer. Goldie: Sure. So I've worked, historically, in digital marketing, both on B2B and B2C side for over a decade; which always surprises people. And I worked from that ground up, I worked from the very lowest level entry level position to where I am today, and very different divergence from the traditional path. But I currently am a contributor on Forbes, I write about storytelling and personal branding in the digital age, and I absolutely love my column that I get to write about that. And I have the longest running daily channel currently on LinkedIn, I am over 600 daily, consecutive videos right now, so I started in the beta and I kept going. And one of the most interesting things, I think, is when you are doing daily consecutive content, which I'd personally never done before, you learn so much about yourself, your work ethic, your creative process, and how you can also teach that creative process and, hopefully, that work ethic to other people and explain what works and what doesn't work. And I also teach a few LinkedIn learning courses, one which is on LinkedIn video, and if you have a library card in California, Texas, or New York, I'm not sure about other states, you can get access to lynda.com for free, that's L-Y-N-D-A, and you can actually watch all three of my courses for free. Kathleen: That's great, I love that. And I want to just pause for a second and underscore something you just said, because I feel like it would be easy to gloss over it. Goldie: Yeah. Kathleen: Over 600 daily, consecutive videos on LinkedIn. So if you're listening, she has posted a new video every single day for over 600 days. I don't think you could find many people out there who have done anything consistently in their life for 600 days straight; let alone produce video and content. I heard you talk about this, I think, it was Social Media Week Toronto, I watched your talk on YouTube. And you talked about you were going into the desert with friends, and you realized you hadn't done your video and you, literally, had to leave the desert and go film it because you didn't want to break your streak. Can you talk a little bit about just that consistency, because that's pretty amazing? What It's Like To Produce 600 Consistent Daily Videos Goldie: Sure. So I had been used to doing content for clients or content in-house. And this is very different, because there's a definitive strategy behind it, you don't do content first, you do the strategy first, then you bucket the content, and you do one entire process; and when I started doing video on LinkedIn, I didn't do any of that. I was actually on a hiatus between my last role as Head of Marketing at a full time analytics startup, and getting my next role as Head of Marketing at some other sort of startup, and I was taking a month sabbatical. And during that month sabbatical, I got into the LinkedIn video beta and I decided, for really one of the first times in my life, that I would be doing content that wasn't geared towards monetization; it didn't necessarily have a goal, it was content that I would enjoy. So the first 50 videos, or so, I did on branding and metrics of pop culture phenomenons, because this is how big of a marketing nerd I am, this is what I consider fun to do. So I talked about things like Harry Potter, trains in the US, ride sharing, all sorts of really interesting, different things that have really permeated, specifically, American culture. And I think it was so interesting, because the first 10 or so I did I thought, "This is so painful." Really fun, but it's also painful because if you've never done daily video content before, and you do 10 in a row, it's a lot. Ten videos in a row, that's almost two weeks' worth of video, so your schedule changes from everyday you might create content to everyday you have to create content. And this is what got me through 600 daily videos, this is what got me, truly, through the biggest and hardest milestone, which was 365 days or a full year of video. And every single one of those videos were unique, original content; so nothing was ever repurposed, it was 100 percent unique, original content. And I think what got me through that is that there was never a plan B. Kathleen: Yeah. Goldie: So in all things in life, usually you have a plan B like, "If this doesn't work, then I just won't post today, I'll post two videos tomorrow, it'll be fine." There was never, ever a plan B. I was on a flight back from London to the US and my video wasn't uploading, so I ended up uploading this video of me running across the gang plank onto the plane; that was just like a very short clip. I essentially live on airplanes too, so I travel a lot, so my fight with wifi is always ... My battle and love affair with WiFi; we have a very contentious relationship. Kathleen: I was just going to say, you can never go off grid. Goldie: Yeah, I never can go off grid. But I had this really great, edited long video, super thoughtful that I did for that day, and I couldn't upload it. So I upload this video of me running saying, "I am trying to upload this video, I'm going to see which of these videos uploads, hopefully you guys will see one of them." And ironically, of course, what video uploaded was the video of me running. This video uploads, which then it actually blew up, which is the best part because no one had ever uploaded, of course, a video a very meta video of them running to try to upload- Kathleen: To try to upload a video. Goldie: A video of them. So it's a video of me holding my laptop, which is attempting to upload the main video, and I'm on my camera phone videoing me running down this to catch my flight. So- Kathleen: I love it. Goldie: Shoot a meta video and what it takes in order to get, I think, if anybody's thinking about doing a 365 day challenge which is, to me, that's the true challenge. Can you do one day of video for an entire year? I think it really does change you to make that kind of commitment to creating content, original content, not repurposed content every single day; because repurposed content is easy. When you don't feel like being on camera, you don't feel like, say, necessarily seeing yourself, or hearing your own voice, or seeing your work. It's very easy to repurpose content, it's so much harder to create truly original content every single day. Kathleen: Yeah, I have so many questions that I want to ask you about this. Starting with, really, is it ... They say that content creation, whether it's written or video, or what have you, is like a muscle that you have to exercise. Doing this for 365 days, did you feel like it got easier? And like working out, where you get into the groove and you're like, "Oh, yeah, I can do this, I'm in a routine?" Or did that challenge persist throughout that time? How did that play out for you? Goldie: I will say it's so funny we're talking about this today, because today I struggled with ... Today was video 610 for me. I struggled with doing a daily video today, and I almost repurpose an older video, which I do sometimes; now that I've passed 365 mark. So it is a problem that continues to pop up is creating original ideas, coming up with a concept, actually executing on that concept and/or editing through my insanely giant backlog of video content that I still have. I still have several unedited videos that I will release at some point this year. You never quite get over that hump of there will be days that are really, really tough; but overall, overall, it does get easier. So it is like working out where you may just have some bad days where you don't want to go the gym but, overall, you're so used to going to the gym. I'm so used to every single day, I will upload a video onto LinkedIn, and I could not do any other content. I do social media for a living, but I could not access any of my other platforms, I could just avoid them all. But I know that I will always go on LinkedIn, and I will always upload some sort of video content period. And that is a promise I've made to myself as a content creator, and so it's a little bit different than if you were doing it for a client. But also, once again, a lot of people assume that I outsource most of this to my team; I actually don't. And I don't do it, partially, because I am crazy but also, partially, because my team has other things that they're handling, too. They're handling a lot of the client work, they're doing other things, so I don't want to, necessarily, distract my team from that. Although this year for myself, personally, because once again, I've gone over that 365 day hump, I will be giving them a little bit more, especially of the editing to do as I'm moving forward with my content creation. But I think it's really important for even if you're doing, say, a 50 video challenge to do it all yourself, because it teaches you what you need when you do hire somebody to handle this for you. Kathleen: Yeah, amen. I am currently trying to do it myself, and it's been an interesting journey; so far I managed to get a couple of videos out. But I'm not highly technical, and I think a lot of people listening probably aren't either. You have your team, that's your web developers, your video producers. I have a whole video production team that works for me, but I'm not having them do this. Because right now, it's not a business strategy, that's something I'm doing for myself. Creating a LinkedIn Video Strategy Kathleen: So if someone's listening, I guess, you've mentioned starting with strategy; so let's actually start in the right order. When you're talking to somebody who's thinking about maybe investing in LinkedIn video for themselves, or to promote their business, how do you talk them through conceptualizing a strategy for it? Goldie: Sure. So the thing I start with is, what I start with with all my clients when I think about content in general, which is, who is your target demographic, who are you're trying to speak to? Because then it's so much easier to figure out the kind of content that you should be doing. So if your audience is very serious, or your audience is very light-hearted, this changes the kind of content that is optimized for the audience you want to speak to. So I like to think about it as an audience or demographic, first piece; so that's number one is thinking about your demographic. Number two is, what is either your personal brand, if you're coming at it from your personal brand, or what is the brand brand? What is the keywords, what is the thought process behind the brand that you're trying to promote? So those are the two really big key pieces, and people tend to hop, skip over this. And they're like, "You know what would be fun? Is a show about blog." And I'm like, "That sound fun." And I was looking at to literally do a show about blog, and then it took off, but properly strategizing for this, you want to think about who your audience is, first. And if you do run your own business, and you are looking for, say, more customers or more clients, who are those customers and clients, and what kind of content would be of the highest value to them? How Long Does It Take to Build a Following With LinkedIn Video? Kathleen: Okay, now in your case, how long did it take before you started to see traction with your videos and gain followers? Goldie: I'm laughing a little bit, which you guys can't see because this is audio only. I will say the first 30 days I did it, or the first ... I don't remember what month, I started in August; that's right. So the first month I did videos, all of my friends, including some who are content creators on other platforms, they all thought I was absolutely bananas, they thought I was nuts. They were like, "Why are you making videos on this platform? You're getting maybe 100 views if you're lucky." So giving everybody my numbers when I started, so I'd get, maybe, 100 views if I was very lucky, maybe 10 likes if I was super duper lucky, and I just enjoyed the process of creativity. So it took me a while before I saw traction, and I think it's really interesting that people now want that immediate traction, especially on LinkedIn video. And yes, you can get there faster than you can on other platforms, but I had a meeting once with this young lady, she's super nice. She had done three videos; so just three videos 1, 2, 3. And she said, "Okay, how do I land a brand like WeWork, like you have a partnership with? I've done three videos, they've all been incredibly well." It was so interesting to me to hear that she had only done, and I use that word strongly, only done three pieces of content and then expected a giant brand deal out of that. You have to put in the time, the energy, and the effort, so you have to put in more pieces of content. So the in this case, it was both quality and quantity that was being ignored. And that is one thing to think about, which is when you're strategizing and thinking about doing LinkedIn video, can you commit to doing at least 10 videos? Can you commit to doing at least 20 videos? Can you commit to doing enough videos for you to see if you can get traction over two months, three months, as opposed to thinking, "If I release one video a day for a week, I will get 12 new clients." If it works for you that way, amazing; please teach me. But if it doesn't work for you that way, a lot of it is duration and being in it for a longer haul. Because with all video content creation, you need more time to build an audience, even if your content is amazing. What Is a 'LinkedIn Channel'? Kathleen: Yeah. Now you talked about having the longest running channel on LinkedIn. And this is something so interesting to me, because I don't think, probably, 90 some odd percent of people even know what the concept of a LinkedIn channel is. So this is a two part question. The first part is, can you explain what that is and how it functions? And then, also, I would love to understand from you, if you are somebody who is going to commit themselves to a consistent LinkedIn video strategy, how important is it to approach it from, like, a channel mentality? Goldie: So as opposed to other platforms like, say, YouTube, where you have a distinct channel, so your YouTube URL is your channel, it's the place that houses all your videos. Right now LinkedIn, unless you use a third party, doesn't have the ability to host your videos on LinkedIn in a separate video tab or video functionality. So when I say 'Channel', I essentially mean all of my content, so all of my content goes through the funnel of being on my profile. So in this case, my LinkedIn profile is my channel, and when I work with brands on their strategy on LinkedIn, and then I usually call their brand page 'Their channel'. It's just slightly different terminology, but it helps people also understand that this is a place to consistently see content, because we expect a channel to consistently have content. And, once again, I have to emphasize that word 'Consistent'. Kathleen: Yeah. Goldie: Now I'm completely forgetting what your second question was. Should You Have a Branded LinkedIn Hashtag? Kathleen: Well, so I'll help you out with that, because I have a second part to the question you just answered. Which is, in your case, you have your profile, which is your channel, but you also are very good about consistently using a hashtag, #DailyGoldie- Goldie: Yes. Kathleen: With your posts. And you can click on that hashtag and, actually, there's the ability to follow the DailyGoldie hashtag. So I guess the second part of the question's really, if somebody is going to really double down and commit themselves, obviously, your point about consistency is crucial; and I think that you've made that really, really clear. You're not going to get traction unless you're consistent and the quality is there. How important is it also to try to brand yourself with whether ... Like I've noticed, you've done a hashtag, I also follow Chantel Soumis, who has #ChantelShares and Alyssa Mangaoang who has #AlyssaHQ. How important is it to have a branded hashtag to make it even easier for people to really follow that feed? Goldie: So when I began doing LinkedIn videos, hashtag search in August of 2017, was not what hashtag search is now. So I actually didn't even start doing #DailyGoldie until my audience asked me to do a hashtag, so they could better find my content. Which I love this because this is such an example of chicken and the egg, horse and the cart. I wasn't actually the original one who asked to do a hashtag, my audience was the one that asked me to do a hashtag so they could better find and aggregate my content. So moving forward, one of the things I do tell people is, "Have your own branded hashtag." However, the thing that I super strongly recommend against is having multiple hashtags. So some people, if you notice, they have a hashtag block, they have what works really well on Instagram, but it doesn't work as well on LinkedIn. And why is that? It's because LinkedIn's hashtag search is not as mature as, say, Instagram's hash tag search. So if you have three or four hashtags that you're trying to own, it's much harder also for people to follow all three of those, remember all three of those, it's just much easier for people to remember one hashtag. So having one hashtag that you own that has, maybe, your name or your brand name in it will make it so much easier. And even when I started doing live streaming, because now there's #LinkedinLive, I started doing #GoldieLive, which I might keep up with and I might not just because I think it's nice just to have my live streams be a little bit more unbranded. And I know that is very counterintuitive, because everybody wants everything to be hyper branded; I, myself speak on branding quite a bit. But I think when something is so new, and in such beta form, you can look a little bit over done when you're over branded. So when everything is hyper graphics, everything has an intro screen, etc, you lose some of that genuine qua- ... especially if you're a vlogger. This is not necessarily true if you're a brand. But if you are trying to represent your personal brand, you lose that genuineness, you lose that authenticity, because people are having to watch 15 seconds of an intro to every single one of your live streams, and they all look the same too. Which is, to me, visually un-stimulating- Kathleen: Yeah. Goldie: Not interesting and not, necessarily, super creative. LinkedIn Video Production Quality Kathleen: So that brings me to an interesting question, which is around production quality. I think you referenced wanting to convey a genuine feeling. And I feel the same way, like things that are too overly produced, they just don't seem authentic on. And so what are the guard rails around this? Like, is there a low end that you shouldn't go below? And is there a high end that you shouldn't exceed? Goldie: Well, it really depends. So one of the things that I tell people now is that LinkedIn is like YouTube year one. So even though LinkedIn, gosh, I'm coming up on two years now of doing LinkedIn video, even though it's maybe closer to its second year of birth, it still is so, so new as a platform, and that's why people are excited about things like blogs. People are excited about these videos that feel a little bit more unedited, because they feel more different on a platform that is ... There's so many ads that I see all the time on LinkedIn, or just things that are constantly being super salesy on LinkedIn; so it's so refreshing to see things that are a little bit more genuine on LinkedIn now. But let's go over the guardrails, so still, when you're creating content on LinkedIn, you want it to be as clear as it can be, as non-blurry as it can be, you want the framing to be nice. So I recently switched over to doing a couple more vertical videos just because I'm also experimenting with IGTV right now. And one of my personal pet peeves with vertical video that I've seen, is when people get too close. So you guys can't see this, but I'm framing my face, and I call it the serial killer face. So when you are too close in the frame, your head fills up 90 percent of a vertical frame, you are too close. So you want to make sure that your head is maybe two thirds of the frame in a vertical video if vertical video is what you want to do. And this is, of course, our beautiful rule of thirds, which is a classic rule, classic video rule, it's not one I made up. And it really is helpful for actually, subconsciously, being a more interactive and engaging video. Because you're not in other people's faces, which is attention getting for one video. And I've had other people who will dispute me on this, other marketers, who say, "It's good." They like this format because it always gets in people's faces. That's good for one video as a shock value, however, if I noticed that all your videos are disturbingly close, I probably won't want to watch more than one video, because it's off putting to me, because it feels like you're staring into my soul; and I don't know that I want that. But having the proper framing for a vertical video, if that's what you decide to do, is important. Now LinkedIn alternates between the style and the type of video that you can create that's optimal. If I have enough time, because I am extra nuts, I like to shoot actually vertical and horizontal, just because I personally like the way horizontal looks on LinkedIn video more than I like the way that vertical looks. But you'll notice that people who are, especially, doing blogs on LinkedIn, they're shooting a lot of them in a vertical format. But I even have right here, I have an LED light that I use when I'm shooting content, but for most of it, having good audio, having good lighting, these are just basic tenants of creating content, and making sure that you have a tripod that you can carry with you when you are shooting on mobile. These are just basic that will be helpful for creating content. Captioning Your LinkedIn Videos Kathleen: Now what about captions? Goldie: So I love, love, love captions and I am incredibly guilty of not doing captions recently in my content. And the reason for that is, quite honestly, I do daily content and I don't batch my content, a lot. So for people who do batch content and say you're releasing one video a week, there is no excuse, there is zero excuse not to have captions on every single piece of content. Now for me, I will literally shoot something on the way to a meeting, and then upload it 30 minutes later. So for me it's a lot harder to do captions, just because my content production cycle is so quick. But if you have more than 24 hours, you can hire people who either do captioning, or use something like Clips or Google Matic, which does auto captioning as well on the iOS devices. So there's so many solutions if you're not doing daily content, where you can get captions and yes, I may not do captions frequently, but captions are so helpful. And if there was a way for me to better do daily captions and still get the adorable filters that I like to put on my videos, I would do that. But with daily content, it is incredibly difficult. But yes, there are so many captioning services out there, it's a shame not to do captions. Kathleen: Yeah, there's a massive market opportunity out there for somebody to create a tool that makes it easier to caption. I will say when I started doing my videos, I've tried, oh my God, I probably tried 10 different approaches to recording, and then I use Rev.com to transcribe my podcasts and I thought, "Oh, I'll just use Rev to create the SRT file for the captions." But then putting it all together was a nightmare. What I settled on, which is amazing, is you mentioned it, Apple clips. It's unbelievable, it's so easy. I mean, if I can do a video with captions in Apple clips, literally, a four year old could do it. Goldie: Yeah, Apple Clips and, I personally use Clipomatic when I do do captioning in videos. The only issue, of course, with that is that it only records up to a minute of video caption and then you have to, of course, go back and edit those captions because it misspells- Kathleen: Yeah. Goldie: It always misspelled my name. Kathleen: And it's all one long run on sentence, it doesn't process sentences. Goldie: And it's one long run on sentence. So it's nice to go back and edit those captions to make sure that they say things properly. But, yes, there are captioning services out there so if you are making videos that are one minute or less, then there is truly no excuse, yeah. Creating Copy For LinkedIn Video Posts Kathleen: Now for every video you post, there is accompanying copy that you put in the post itself. And I'm curious if you can talk to, what have you found works really well when you're drafting the copy to go along with a video? Goldie: I have an entire talk I do on copy on LinkedIn video, which should probably tell you how big of a nerd I am. Kathleen: That's what I say, I knew I could talk to you forever, but we don't have forever. Goldie: With copy, I have so many pet peeves with the kind of copy I see accompanying video or even imagery on LinkedIn. One is the one that I already mentioned, which is the hashtag block. It is not SEO optimized, don't do it, it will only look junkie. So if it's not going to get you the SEO push, there's no reason to do a giant block of hashtags; it's my personal belief. And the same thing, because I just talked about hashtag block, was tagging 20 irrelevant people in the post. Now I always love being tagged in everyone's post, because I do ... Even though I may not comment, I may not like, I do try to watch as many people's videos as I can; so I'm an exception to the rule. But for the most part, most people don't want to be tagged in content that's irrelevant and I, myself, don't like being tagged in, say, images that are irrelevant and not original video content, so you have to be really careful about tagging. And that is something people also put in the copy, is they do half a line, usually misspelled, and then they have 20 people in it. And that, once again, it looks junky, it just looks like it's not very well thought out. And one of the things I do like to do in my copy is I like to use my personal hashtag, so I use #DailyGoldie. I have a very distinctive structure for my copy, which you guys might now see kind of propagated across all of LinkedIn; a lot of people now use my structure. I tend to do a title, and then I do a body, and then I maybe put a link or something in there, and then I'll do which did daily number video I'm because I do daily videos and it's nice to know for me, personally, what video number I'm on for that day. The structure, of course, changes for everyone, but what it is not is, once again, not a giant block of hashtags, it's not me tagging people who are not directly related to that video. And it is also not, necessarily, a sales funnel. I don't believe in doing every video as a hard sales funnel, in fact, I very rarely do sales in my videos, even my sponsored videos. They happen pretty rarely and infrequently and I think, to me, that's because I like my content to always be of high value. So even if I'm doing a video that is driving someone towards a sale, that's a high value video that they're getting, so even if they don't want to buy the thing, they're still learning something and I think that is, to me, the most important thing you can do with a video channel on LinkedIn. Kathleen: Yeah. Now I've noticed you use emojis in your posts, and- Goldie: Yeah. Kathleen: I actually really like it. There's a lot of debate around emojis in, general, right now I feel like. For me the way, at least I've seen you use it, it helps visually break up the post. Goldie: Yeah. Kathleen: It's almost like you can't, necessarily, do bolding and italics in LinkedIn, but you can bracket things with emojis and set things apart. Can you talk a little bit about your approach to that? Using Emojis in LinkedIn Posts Goldie: Sure. So I think ... Well, let me tell you where not to put emojis; so let's actually start with there, and then we'll go back to where you can use emojis and it does make sense. So where you should not be using emojis - and I've actually talked to some of the top creators on the platform about, "Don't do this anymore" - s o I'm doing my school teacher finger waving that you can't see. Don't put emojis in your name on LinkedIn. And the reason for that is, first of all ... And I use a green heart emoji next to my name on other platforms, but on LinkedIn, it looks a little unprofessional; so you want to stay away from that. But that's not why you shouldn't use an emoji next to your name on LinkedIn, it will actually sometimes break the code. Kathleen: Yeah. Goldie: So if someone is trying to tag you on LinkedIn, it can potentially break that code, which is all bad- Kathleen: Yeah, that's not good. Goldie: Because then people aren't able to tag you, and you don't get the benefit of being tagged in someone else's post. So that's the main reason I say don't use emojis specifically in your name; regardless of the emoji that you want to use. Now let's go back to where you can use emojis and it does make sense, which is in your video copy and I use them to, like you said, break up the copy. I like to use them so it gives you a little bit of fresh air, but the emojis are usually relevant to the copy. I don't like to use a ton of irrelevant emojis, like people who tend to do five or six emojis in a row and it's just a string of emojis that don't necessarily relate at all to that, but it's just a subset of emojis that they always use. Once again, I think everything should be relevant and a value, so if I'm using an emoji, it will likely be relevant to the content that I'm creating; and that makes it less obnoxious. Kathleen: Yeah. Goldie: There's a lot of debate, which you were talking about, that emojis are so obnoxious, they're just so annoying to see, and the way you kind of take that down a notch is making the emojis actually relate to what you're doing and what you're talking about. So if I'm talking about fishing, and I use a fish emoji, people can't really argue with that because I'm not doing like 12 emojis in a row of palm trees and then a fish. I'm not trying to be a graphic designer with my emojis. Kathleen: Right, you're not bedazzling your LinkedIn posts. Goldie: I am not bedazzling, although we grew up in the 90s, you probably like the bedazzling. Kathleen: Exactly. I don't know, I think it was pretty tacky then and that's one of those trends that does not need to come back, the second time around. Goldie: I feel like in might just because we're seeing- Kathleen: Probably. Goldie: A resurgence in bedazzling, in general. Kathleen: If gauchos and culottes can come back, then so can bedazzling. Goldie: Yes. Kathleen: Yeah, I would agree. I mean I think it's actually, emojis are becoming much more accepted in a business context than they used to be, but it definitely requires a steady hand and some balance. Goldie: Yes, I think it just requires relevance. Kathleen: Yeah. Goldie: So the more relevant an emoji is, the more people can't argue with that emoji use. I mean the same thing is true of, if we want to go down this rabbit hole, of GIFs as well. Kathleen: Yeah, exactly. So again I do feel like I could talk to you all day, but you have lots of content to create. And so a couple of questions for you to kind of bring us back home. The first is for somebody who's thinking of getting started with LinkedIn video today, any top piece of advice you would have for them that we haven't already covered as a newbie that they should have in mind? Goldie: So my number one favorite piece of advice for anyone who's thinking about starting on LinkedIn video is focus. When you are thinking about creating a bucket of content, a bucket of videos on LinkedIn, they should have a singular focus. And why is this? This makes it easier for people to understand what you're about, what your content is about, and it makes it easier for them to follow you. Because they can decide right off the bat, if they want to watch all your videos on, say, Shopify Plus. Kathleen: Yeah, that makes sense and everyone who listens to this, in some way shape or form, is a marketer, so it's all about the editorial strategy and- Goldie: Yes, and it's about editing yourself. Kathleen: Yes, exactly. Sometimes it's the hardest kind of editing. Goldie: Yes. Kathleen's Two Questions Kathleen: All right, well as my listeners know, I like to ask every guest the same two questions before we wrap up. The first one is company or individual, who do you think is doing inbound marketing really well right now? Goldie: Oh my gosh, this is such a lovely question. I recently met with somebody who I think is fantastic and has a great email strategy, and her name is, I'm going to pull it up right now because I really should have pulled it up sooner. Kathleen: That's all right, I'm catching you off guard. Goldie: For everyone who is, because I always get her last name wrong, Ann Handley. Kathleen: Oh, I love Ann. Goldie: Yeah, Ann is wonderful. We are totally going to buy matching suits and wear them to the next conference, so- Kathleen: Doesn't she have the best suits? Goldie: She has the best suits- Kathleen: Yeah. Goldie: But she also has incredibly strong email strategy. So go subscribe to her email strategy, go read her book; she also has a new book out. But I like how friendly, yet professional her outbound content is. And it's this beauti- ... It's just like her suits, which are wild, but professional. And I think that she is such a great example of just a branding. She has incredibly consistent branding both on her person, literally her person, and also on her outgoing emails. Kathleen: Absolutely. Goldie: Yeah. Kathleen: Her suit game is strong, and her newsletter which is, for anyone listening, it's called Total Annarchy, with two N's for her first name, is amazing. It comes out once every other Sunday, I think, is the cadence. Great answer, we love Ann at IMPACT. Second question is, obviously digital marketing is changing so quickly, how do you personally stay up to date and keep yourself educated? Goldie: So, I have a few resources that I absolutely love and I absolutely would follow. One of them is so funny because they interviewed me, and then I got so obsessed with them, because I just love all the content that they're constantly putting out, and that is WeRSM. And they are based in London, but they have footprints all over the US. And they tend to cover a lot of things as they're happening. So what they're great on is they will release articles, literally, the same day LinkedIn officially announced live, they will do an article that same day. So I love how incredibly up to date and feature focused they are, but for me as a marketer, it's all the kind of content and news that I'm more interested in, the new features that are released that are relevant to my user base and my demographic. So they're a really slightly unknown, but such a great media outlet for marketers that I think should have a bigger and better presence. Ad they also had a podcast, that was really, really wonderful as well, but I think it's currently on hiatus. How to Connect With Goldie Chan Kathleen: I cannot wait to check them out, they sound like a great resource. Now we've already talked about how you can be found on LinkedIn if anybody just types in #DailyGoldie, G-O-L-D-I-E. Any other places people should seek you out online if they want to learn more about you or get in touch? Goldie: Sure, so you can find me on Twitter @GoldieChan, G-O-L-D-I-E-C-H-A-N or find me on Instagram @GoldieCylon, G-O-L-D-I-E-C-Y-L-O-N, because I am a huge Battlestar Galactica fan. And I've been experimenting a little bit on Instagram, like I said before with IGTV and other kinds of alternative short form content; so Instagram also is fascinating. Kathleen: And you have to go check her out on Instagram because she has an amazing picture of herself dressed as Khaleesi from Game of Thrones that is on point. Goldie: Thank you. You Know What To Do Next... Kathleen: All right, well if you're listening and you liked what you heard, of course I would love it if you would leave a five star review for the podcast on iTunes. And if you know someone doing kick ass inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. Kathleen: Thank you so much, Goldie, this was great. Goldie: Thank you so much for having me.
There's a lot of hype about what it means to build a personal brand, but in reality there are a few simple things that anyone can do to establish themselves as an expert in their space. This week on The Inbound Success Podcast, BlitzMetrics CEO Dennis Yu shares the simple process he says anyone - from successful CEOs to younger professionals just getting started in their careers - build a strong personal brand. Dennis is a master at building easy-to-follow, repeatable processes, and his approach to personal branding is no different. In our conversation, he breaks it down in a way that anyone, regardless of their marketing or technical skills, can follow. Some highlights from my conversation with Dennis include: Personal branding is really just a sum of stories that you collect that you sequence together. Four or five years from now, personal branding won't be a thing because it's just what we do as part of communicating, as part of marketing, as part of growing, as part of operating. Dennis's approach to building personal brand involves the creation of a series of one-minute videos that are lightly edited in tools like Apple Clips and sometimes in Premier or Lightweight Aftereffects or other tools so that they can be distributed then on LinkedIn, on the blog, on Facebook, on Twitter. Michael Stelzner of Social Media Examiner is a great example of someone with a strong personal brand because he obsesses about creating content to answer peoples' questions and solve their problems - but he's also an influencer because doing this has built a very large audience. The secret to creating effective one-minute videos is to share stories that are empathetic, that are educational, and that bring people along in a sequence towards an overall mission that anchors your personal brand. When Dennis works with clients to create a personal branding strategy, he starts by building what he calls a "Topic Wheel." Then, he identifies experts in those topics and does one-minute videos with them. The videos aren't about him - they are about the people he is interviewing, who are all recognized experts. The Topic Wheel has three rings - why, how and what. Why is your mission, how is how you do things (educational content), and what is your offers. This is very much like a circular sales funnel. The outside layer of the Topic Wheel - the why - is personal branding. There are many tools that you can use to create one-minute videos, from Apple Clips to the Adobe Suite, regardless of your skill level with video. Once you've created your video, think about all the different ways you can reuse or repurpose your video, and distribute it out across a variety of platforms. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the BlitzMetrics website Visit Dennis's personal website Connect with Dennis on LinkedIn Listen to the podcast to learn more about the exact formula Dennis uses to help his clients build their personal brands. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. Welcome back to the Inbound Success Podcast, my name is Kathleen Booth and I am your host. This week, my guest is Dennis Yu, who is the Chief Executive Officer of BlitzMetrics and the author of Facebook Nation and, and, and I could list so many other things. Conference keynote speaker, expert on personal branding, Facebook, et cetera. Dennis Yu (Guest): Kathleen, you're too kind. Dennis and Kathleen having a blast recording this episode Kathleen: I was so impressed reading everything that you've done, when I saw your bio. I was really excited that I got to meet you in person a few weeks ago at DigitalMarketer, so thank you for joining me for the podcast. Dennis: Thank you. Kathleen: Before we start, I have a really important question. I was reading your bio and I saw that you have run 20 marathons, but you have run a 70 mile Ultra. What were you thinking? Dennis: I know, what was I thinking? It's my first one and my last one. I said to myself after running all these marathons because you know the thing is, it's a slippery slope because you run one and then you do more and then people are like, "Oh, you should run this Ultra marathon because you're gonna have this spiritual experience." I thought, all right I'm up for that and I ran a 70 mile race. It took me 12 hours. I set the course record. It was just outside of Microsoft's headquarters and when I finished, it was so bad that I had to be put in a wheelchair and wheeled to my gate at SeaTac airport because my legs were so stiff. Kathleen: Oh my God, I was gonna say, when people talk about spiritual experiences, all I can think about is when you're dying and you see the light. Dennis: Yeah. I didn't get a spiritual experience, I got a lot of pain. Maybe I didn't see past the pain, who knows? Maybe I needed to run 100 miles. Maybe that's what it needs to be. Kathleen: Oh my God, I am so impressed because you talk about how people run marathons and then they wanna run more. I ran one and only marathon the year I turned 40. Dennis: That's smart. Kathleen: I was like, I better do it now or it's never gonna happen. It's a good thing I did it because after that, I was like, no way, I'm too old for this. I'm glad I did it and I checked the box. That's awesome that you did that. Building A Personal Brand One of the reasons I was excited to have you on the podcast is that as part of the presentation you gave at DigitalMarketer's Agency Training Day, you touched on some of the work that you do building personal brands. You actually have a really cool process behind this. I think a lot of people talk about personal branding, but I've never heard anybody actually express it almost as a definable process. So I just want to dig into that and learn more about it and hopefully come away with an idea for people who are listening who might be interested in building their own personal brand, what goes into that? Dennis: Yeah, a lot of people think personal branding is this Tony Robbins, keynote speaking, motivational figure head who's doing the private jet and mansion lifestyle. I think personal branding is really just a sum of stories that you collect that you sequence together. If you're an agency, if you're an entrepreneur, it's not that you're showing only these highlight moments of the figurehead. It's the sum of what your people are doing, of your customers, of anyone that you engage with, someone you just had lunch with and they said something that's interesting and you pull out your cell phone, you say, "Kathleen, wow. That was so awesome. Can you just repeat that again? I want to share that on social." So you need a process to do that. So we're here in Miami and the last couple of days, we've been capturing one-minute videos for a fintech company that provides loans to small businesses. The kind of marketing they were doing is the kind of stuff that you'd expect that they would do. We go the CEO on camera. Literally, I was holding an iPhone and I was recording the CEO, asking him, "What's your favorite restaurant here in Miami? Tell me about your parents and the kind of business that they started and how that influenced you to run this particular kind of company. Tell me about what kinds of things stress you out at night." Then we drove to different small businesses, one is a pet store, another one is a food truck, another one is a computer repair place in the strip mall, and we interviewed these people, asking them about their why, how, what. Then I would put all of that in the bucket of personal branding. In fact, you know how a lot of people are talking about influencer marketing, content marketing, social media marketing? Now, those things have expanded to be so big that they mean nothing. It's just like digital marketing has expanded to be so big that you really can't define it anymore. Just like the phone was 50 or 60 years ago, or the internet was 20 years ago. It started off as this niche thing that people were specialists in and once it becomes so big, you can't really define it. I think personal branding is in that teenager stage where now everyone wants to do personal brand until the stage where, four or five years from now, personal branding won't be a thing because it's just what we do as part of communicating, as part of marketing, as part of growing, as part of operating. Because we see that's where things are going. We have everything we do, from a client standpoint or from our own internal operations or how we train people, encapsulated as one-minute videos. Everything's a one-minute video. For example, one of our guys this morning recorded a one-minute video on how to quickly see all of your tasks inside of Basecamp. In one minute, he said "Literally, did you know if you press control K plus whatever, it immediately shows you this screen with all of your tasks of the day and your schedule?" I'm like, "Pssh, I didn't know that." Or a one-minute video about this restaurant that's two blocks around the corner and how awesome it is. That's cool, that's very specific. Personal branding isn't this, I aspire to climb Mount Everest or I want to live a life of riches and make six figures every month. It's individual stories of other people, and thus our approach, which I think you find interesting and other people do too, is that we have a particular process on how we collect one-minute videos. It has to be particular because all of our work is being done by young adults. So these are 22, 23-year-old kids, if you will. I'm over 40, so I know younger than 40 is a kid. They go through our training. Maybe they served four years in the military and now they need a job and they wanna be able to make 35 thousand dollars a year, whatever they were making before, right, because they have a kid now or whatever it might be. We have everything check listed out, it's not that it's about personal branding, it's that the collection of one-minute videos. So instead of saying personal branding, I'll say the collection of one-minute videos are lightly edited in tools like Apple Clips and sometimes in Premier or Lightweight Aftereffects or other tools so that we can distribute then on LinkedIn, on the blog, on Facebook, on Twitter. Then amplify them for a dollar a day to be able to drive views, leads, and sales. That is mechanically what we do. It's not about me trying to motivate other people. We have a number of high profile personal brands like entrepreneurs that are billionaires. We have some of these guys as clients and boy, it's very shiny. But that is not what personal branding will be in five years from now. It'll be so defacto that anyone who's doing any kind of marketing, by definition will be doing personal branding and social media and SEO and all of that, not as separate functions, but they're all now the same thing actually. Personal Branding v. Influencer Marketing Kathleen: Yeah, it's very interesting. I have so many questions for you from what you just said. The first thing that comes to my mind is it's fascinating to me to have this conversation at this time because you use the word influencer earlier. There is this really interesting evolution of what it means to be an influencer now, especially with people from younger generations who grew up with Instagram and Snapchat and Facebook. They're very comfortable being in front of an audience and being very personal. Their definition of privacy, I think, is different than other generations. So I guess my first question is really, how do you draw the line between influencer and personal brand? Dennis: I don't like the word influencer because it's got that taint, look at me, I'm an influencer. You might as well replace that word for thinker. Oh I'm a thinker. I guess you're not allowed to think, Kathleen, because I'm a thinker. I'm an influencer and you're not. I even wrote an article on Influencive, which is the site for people to talk about being an influencer. The title of the article was Why I Am Not an Influencer. I think it got 23 thousand shares. Kathleen: It's like a dirty word now, especially after the Fyre Festival. Dennis: I tagged Michael Stelzner, who is one of my mentors. He is the guy in social media marketing. He runs social media marketing world, he's the founder of Social Media Examiner, he's got the biggest blog, biggest conference, makes the most money, has the biggest audience of anybody in the world of social media marketing. He told me how he was not an influencer and really he was a servant leader and how he does everything to take care of his team. I thought, wow, he is the exact opposite of all these people that are beating their chest. Look at me, look at me, look at me, it's all about me. Yeah, I would define him as an influencer because he influences the behavior of other people. He has the biggest audience, so by definition he's an influencer because he has the best education. His approach has been to be an influencer in the world of social media marketing to actively do research and find out every day, what are the things that people are searching for? What do they care about? He is so scientifically in tune with the data of what an audience wants that that's how he was able to grow Social Media Examiner to getting millions of visits per month on the site. There are a lot of people that are social media consultants, there are a lot of people that have a blog, lot of people with podcasts. We had an episode on his podcast, I think it was ... what was it called? He even chose the title because he knows what people want, so he came up with the title, What Marketers Really Need to Know About the Facebook Algorithm. The thing got 50 thousand downloads in the first month. I thought, holy moly. Mike and I chatted for half an hour and he got 50 thousand downloads. People are wondering, wow this guy is so big, will he interview me? I hope I'm next. Oh, will he let me speak in the Social Media Marketing World? That's what all of the moths are doing when they come to the flame. I ask him, because we spent the day together after Social Media Marketing World? After all that kind of stuff, he and I just hung out. I said, what question do people not ask you? He said, "They don't ask me how I was able to grow Social Media Examiner from nothing to the largest property in this space. The answer is because I use the data and I create content that satisfies that because I look at what the search engine queries are." 2% of his traffic comes to the homepage for Social Media Examiner. Kathleen: Yeah. Dennis: The other 98% is on every little micro-topic like why is my Facebook ad disapproved or how do I make a video or how do I use my Google Analytics and what's a good bounce rate? Those micro, micro moments. I define him as an influencer because it's not the tip of the iceberg of him speaking on stage in front of seven thousand people. It's his conference, so he can do that. It's the stuff beneath the water in the iceberg of lots and lots and lots of little stories and his process. Where he and I have massive alignment is we have deep process. The way he runs that conference that has seven thousand people, the way he organizes volunteers, how he trains them, how they come in a few days before, how they line up and they wear name tags and they know exactly what to do. Every single part of the process. You guys run and event, so you know what I'm talking about. The level of detail that's required. Can you imagine being a conference organizer? If you were to approach influencer marketing or personal branding the same way that you run a hospital where there's lots of processes and there's lots of detail. I think personal branding and this influencer marketing thing will have to evolve from witchcraft and Ouija boards and voodoo dolls to actual established processes for how you become a doctor, anything that requires an actual process like running a factory. I believe that's where we'll be in five years, but right now, people can get away with nonsense because there's not a lot of accountability. So it's easy to say, oh personal branding, well what the hell does that mean, right? You can't say hell, that's not good. What the heck does that mean? Kathleen: You can say hell on this podcast. Dennis: All right. Kathleen: Yeah, there's a lot of throw it at the wall and see what sticks. This is the sense that I get, then there's also a lot of copycat like oh, I see so and so doing this and it seems to be working, so I'm just gonna do that because that must be what works, because it worked for them, right? Dennis: Yep. Kathleen: I think in some cases that can work. Somebody might have stumbled upon a good tactic, but I think the thing that I've at least observed with people who talk about wanting to build their personal brand but then they don't really do it is they don't have a plan. Therefore, they're not consistent with what they do, so there's a lack of follow through. There's a lot of one off, here and there things, and ultimately that prevents them from getting traction which is why I thought your approach was so interesting to create the process because when you have the plan, you at least have something to follow. Then you know if you're on track or off track. Dennis: Mm-hmm (affirmative). Kathleen: I was gonna say, you mentioned in the beginning, meeting with the CEO of the fintech company and getting him to do one-minute videos. I'm really curious to know if you find any sort of, again going back to the idea of a generational divide, is there any kind of reticence, especially amongst the more established business leaders you work with, to get as personal as you're looking for them to get? One Minute Videos Dennis: Yes and no, because if you broad brush with the stereotype and you say, "Oh, those people under 30, they were born with a phone glued to their hand and Snapchat and all that." Actually they're digital nomads or whatever you want to call them. I don't think that's necessarily true. At the 40 thousand foot level, yes. Three days ago I was in Denver and I was with the CEO of a new company, it's my buddy Mark Karloff, he does MNA and buys himself billion dollar companies. I wanna say he's 56 or something like that. I said, "Mark, for your company, we're gonna have to make these one-minute videos to help explain what it does." It's the Hoover for law firms to be able to serve, it's called Proof Serve, you have to serve people documents, right? That's what happens in the world of the lawsuits, right? A lot of law firms have to do the serving in different states. He wanted to get more law firms to enroll and I said, "Well, you need to collect one-minute videos of the paralegals and what they do day to day because they're the ones who are choosing who's serving. You need to talk to the different people that are doing the serving so that you know that they are legit and not these crazy people that just signed up. You're trusting them to deliver your documents for you. It's an important case, you can't afford these documents to get lost." Collect one-minute videos so that people can see how real it is, so they can see that there are other personal injury attorneys that are doing the exact same thing, that they trust in their neighborhood, to collect at it's scale across all of the hundreds of customers that he has. Because other than that, what would you do? You'd create a glossy commercial or you're do a website. You'd sign up for InfusionSoft or there's all these marketing technology, but those are all ways that I believe people who, whether they're old or young, they try to hide behind the technology instead of connecting with people directly. I don't think that's an old or a young thing. Are people willing to connect at a human level to show empathy because they really care about their employees, because they really care about their customer? I think that you have a spectrum where the people who are 40 plus are actually more likely to really care because they're more likely to be more mature, they have more business experience, but maybe they don't understand exactly the mechanics of having to press record. The young people, maybe they make more video, but they are less likely to make video that is uplifting other people, that is sharing deep knowledge based on experience. If you're over 40, like you and me, you're gonna have a lot of stories. We have a lot of experiences to share and it's not just take a look at this food that I'm having, that I'm at the beach. Two days ago I stayed in this penthouse in Miami downtown on the 50th floor. I made some videos from the top. If I was a 20-year-old, I would more likely make videos showing how amazing this penthouse is. But instead, I made videos showing how this looks glamorous, doesn't it? Look at this view, all the way out to the ocean, there's South Beach, and there's downtown. Do you know this is an Airbnb that I paid $200.00 a night for and it's paid for by the client? Did you know that I flew here on Southwest airlines and I sat in the middle seat for four and a half hours all the way from Phoenix? I didn't tell you that, did I? Do you wanna know what it's really like? Do you wanna know some of the things that I struggle with in growing my company? That's exactly the opposite of what you'd expect of someone who's out on a balcony and overlooking the ocean in a penthouse at the 50th floor, right? Kathleen: Yeah. Yeah, that's so much more real. Dennis: [crosstalk] between older versus younger, it's not that the younger people are more willing to make video. It's who can share stories that are empathetic, that are educational, and that bring people along in a sequence towards an overall mission that anchors your personal brand. So anyone who's going into personal branding and I have to ask them, "Do you have a mission that's bigger than you, that's authentic? Not just because you want to help the world in some vague way, but you want to help small businesses save on their tax bill. You want to help local university students overcome crack addictions because their parents left them." It doesn't have to be some Mother Theresa kind of thing. We all have some kind of bigger thing that we're doing, like us, we're training up young adults. A lot of them that maybe they didn't go to college, where they just graduated from high school or that they came out of the military and they just had a kid that popped out and now they have to work. They're not trying to be a CEO, they're just trying to pay the bills, right? When you tie your mission to that, it's a lot easier to then build a sequence. If the personal brand is just look at me and my food, it's pretty shallow because you can't build a whole story around it, you can't get all these other people around it, you can't build the infrastructure that's necessary, what we call the topic wheel. What you saw when we were DM in Austin, we explained the structure of the topic wheel, about what anchors your brand are all the different topics and the topics move out to the individual stories of all the people you're connected to. Start With Your Mission (and Build a Topic Wheel) Kathleen: That's fascinating. So I love the idea of starting, if somebody's thinking they want to build their personal brand, of starting with figuring out what your mission is. Once someone has been able to successfully identify that, you talk about the topic wheel, the question I think people listening probably have is then, are all my videos about this mission or is it just a certain percentage? How does that fit in to this topic wheel? Dennis: The topic wheel allows us to all be humans, because there's something that you might do to make money, but you also might like to boogie board at the beach, you might also like Italian food, you might also have a parent who is disabled, you might also have a particular hobby, right? We start the topic wheel with six topics, we call this why, how, and what. So on the outside, we have different people that are telling stories around six particular topics. One of my topics is education, so Doctor Karen [Freeburg] is one of the people in my topic wheel because she is authoritative on education and we have lots of stories around that, we made one-minute videos around that. There's other people in education that are part of that particular topic. Another topic of mine is digital marketing and I'll put in people like Ryan Deiss because he's authoritative in the world of digital marketing and I've got plenty of interviews with him, where we've made one-minute videos where I'm not trying to get him to talk with things about me, although he has, but I'm interviewing him like a journalist. It's not about me, but it's about his knowledge and his experience, and I'm making it about him. Maybe I'm interviewing Tony Robbins or maybe I'm on CNN talking about the Facebook controversy or whatever it might be. Those are all different topics that are not to show that I am an awesome person or famous, but to precede the authority because I am spending time with people that other people recognize are legit in that space. When I make one-minute videos with these people and I boost it out there on Facebook and LinkedIn and YouTube and all this, that allows me to re-market for my topic, all the way into my product which is when I can sell courses on digital marketing, I can sell packages on implementing the things we talk about. The idea of why, how, and what is, why is your story, it's your passion, it's a particular moment in time. It could be when I was 18, I dropped out of high school and I wanted to be a professional athlete working for Nike. True story and I have a one-minute story talking about that and how eventually, they didn't except me, but then we got Nike later as a client to do digital advertising for them and how I learned that what the 18-year-old Dennis thought Nike would be like versus the 40-year-old Dennis was completely different. That Nike was this big corporate and it wouldn't have worked out for me as an athlete because it's long travel on the road. I guess I do a lot of travel on the road, but if your career only lasts a couple years as a pro athlete versus a 20 year career as a digital marketer. So those stories, the why stories are the outside ring of the topic wheel. Then move to the middle ring, which is how. Expertise, tips, how to do stuff, checklists, right? Remember, Kathleen, you saw all these checklists that we were showing, like how do you [crosstalk] manager? How do you get a drive in golf down the middle of the fairway or how do you tie your shoes with one hand or how do you juggle the ball? How do you do all the things that you know how to do, especially when you interview these other people who are experts. They've got tons of how do you do a very specific thing, right? So you're marketing from the outside of very specific stories. Not just, oh I was once really sad and now I'm successful, but specific things that had happened, specific moments in time where you point the camera, you can follow the scene of what happened, right? The beauty of the Pixar is that they focus on specific scenes. So the why we market to the specific scenes of the how, which are specific, let me show you how to do something very useful, like a recipe. Let me show you how to make my brand of chocolate chip cookies with macadamia nuts. I really like macadamia nuts. Kathleen: That sounds so good. Dennis: I know a lot, for example, about how to make a perfect batch of popcorn. I have a movie theater popcorn maker in my kitchen. Kathleen: That is so cool! Dennis: Do you ever walk to the movie theater and you're like, "Mm." You're almost willing to watch a bad movie just to eat the popcorn, or no? Kathleen: I, 100%, think that popcorn is the highlight of the movie. Then, so I have to ask you one important question then, this is a slight digression, but are you an add the butter oil to your popcorn person or are you a eat it as it comes out of the maker person? Dennis: Yes. Whenever people ask an either or question like do you want to eat the fish or do you wanna eat the burger? Yes. Kathleen: Yeah, I like adding the extra butter, myself. Dennis: Yeah, I add the extra butter to the popper, then when it comes out, I actually have the movie theater quality bags, right? I wanna simulate the whole experience. I've got a butter pump and I'll pump the butter in there too, on top of that. Kathleen: Dennis, you're a man after my own heart. I'm all about the extra butter. Gotta do it. Dennis: See? So then when we get together, maybe just outside of Baltimore, we can make some popcorn together. I'll ship you a popcorn maker, you'll see what I'm talking about. I'll show you how to do popcorn the way Dennis likes to do popcorn. Kathleen: I love it. I love it. Send me that one-minute video. Dennis: I'm gonna make a one-minute video, yeah. Yeah, and then we're sharing expertise on how is this different than microwave popcorn, which is garbage. Kathleen: Yes. 100%. Dennis: Yes, very different, and how movie theater popcorn tastes so good because it has coconut oil, did you know that? Kathleen: I did not know that. That's interesting. Dennis: If you try to use olive oil or butter, the flashpoint is so low that you burn it and that's why movie theater popcorn can go so high because coconut oil has a really high flashpoint. Kathleen: Oh, interesting. Dennis: We could make several one-minute videos about microwave popcorn and then you'd come away from that thinking, wow, that's really cool, I didn't know that. So I'm sharing how. Then I get specific again, into the very center of the onion tootsie roll, multi-layer thing, into the what, which is how you sell. See, conversion is about ... We all understand conversion, buy my stuff, it's on sale. The thing ends on Friday, it's got these many features, it's better than the competitor, fear, uncertainty, and doubt. There's only a limited quantity, but all these different ways of trying to get people to buy, right? All the things that you say, features versus benefits. That is the what. Everyone understands what. The trouble is when they get to marketing, they're so eager they can't help themselves. When they're supposed to be making why content, they somehow end up selling it again and they pollute the whole thing. It's like mixing chocolate milk and Coke together. I like both of them, but I'm not going to drink them in the same can. It's nasty, right? Or we ask them to, let's make a series of how videos. So around your product or service, maybe you're an agency, you wanna get more clients, you do additional marketing. Okay, talk about how you set up PBC Canvas. Talk about how you optimize, talk about how, but do not ... Resist the urge to start selling because that's the what. So if you keep these things separate from the why to the how to the what, then you actually have a funnel, which is a circular funnel. That's the topic wheel, it's every day content meaning you don't have to keep replacing it. It doesn't go stale. I believe if you do it right, from the very outside are all these people that you're interviewing. That's personal branding. The outside layer of your topic wheel is personal branding. Personal branding is not some separate thing about ... I was thinking, it would be fun Kathleen, we could rent a Lamborghini, how about? You and I, we could rent a Lamborghini for one day and just make all kinds of silly videos and drive around real slow. Kathleen: That's like Jerry Seinfeld's Comedians and Cars Drinking Coffee. That's what he does. He does a different car each time and they just drive around and talk. He has a whole show that is just that. I love it. Dennis: Yeah, this is my garage. There's many ways of doing it. Kathleen: Yeah. Dennis: But that's the superficial kind of personal branding. That's look at me and look at my lifestyle. If you have actual depth, if you have a structure, you have a process, then you're gonna build the topic wheel because it's the personalities that are the outside that are sharing knowledge, that are organized by topic. The topics then go to the very center, which is your company, your figurehead, the product you sell, whatever it is that you're trying to monetize. When you link why to how to what, you use the what to fund all the why and the how, so it's a self-funding funnel. Because all the people that do personal branding, guess what? It costs money, just like SEO costs money. It costs money to produce video, it costs money to edit, it costs money to put traffic against it, right? So what's gonna pay for that? Kathleen: Right. Dennis: Are you just gonna spend money for the heck of it? Kathleen: Yeah, exactly. Dennis: I don't see ROI off of this. I ask any of these people to do personal branding and they can't answer this question. I say, "What's the ROI of your personal branding?" They can't answer the question. Why not? Kathleen: That's a great point. Now, that was a really fantastic explanation of the topic wheel. I think that gives everybody a very clear framework, at least, within which to begin to break down what are they gonna talk about on video. How To Create Your Videos Kathleen: So I feel like there's, what am I gonna talk about? Then there's making the video, and then there's distributing the video. So let's talk for a second about making it. Earlier, you mentioned a couple of different tools and my ears perked up because I started to experiment with making videos and I'm gonna just say, I am the least technically competent individual on the planet when it comes to video, but I discovered one of the tools you mentioned, which is Apple Clips. I think it is the best thing since ... I was gonna say since sliced bread, but I don't actually like sliced bread, so I think it might be better than sliced bread. It is the greatest thing ever. I'm wondering if you could talk a little bit more about the types of tools that the average person out there can use to do this and produce a decent looking video. Dennis: So, there are 30 different tools that we use. Kathleen: Wow. Dennis: But that's a mix. We organize them into people that are just everyday people like you and me. Intermediate folks that are specialists that have maybe a year or two of training. Then we have our pro level, the full Adobe Suite, where you're doing things in Premier and Aftereffects. That's pro. I don't think any of us, unless that's what we do for a living, we have 10 people full-time as pro video editors. They are doing things according to standards that we have. But should you and I be learning how to do that? No. Kathleen: No. Dennis: You and I should be learning how to use Apple Clips and Otter.ai and the different video tools built into Facebook ads manager, through transcription. We should be pushing things out to fancy hands and Fiver for lightweight editing. Some of the editing that you can do, for example, Apple Clips allows you to transcribe live and it's pretty accurate. Kathleen: I did that last week and it blew my mind. Then I didn't realize you could also go in and edit it's live transcription so that if it messes something up, you can correct it. It was so easy. Dennis: There are apps that are built into Snapchat and Instagram and Facebook has 10 different tools that are part of Facebook Mobile Data Studio that allow for editing for free. Adobe has Adobe Express. There's lot of these tools and every day, I get three or four more tools that people say, "Hey, try this editing tool. On your app, it'll add these really cool filters." I even bought a ton of apps on my phone that will add motion, that will add just super cool effects, that you can lose hours of your day downloading dozens of these different apps that do different kinds of things. I would say just use Apple Clips and one or two other ones, and not- Kathleen: I think that's great advice. I may or may not have spent six hours last week downloading apps and doing exactly what you just described. Then I discovered Apple Clips and that rabbit hole ended. Dennis: A lot of folks, I know will say, well I'm not a video person. They're secretly afraid of all these tools, like I don't really have time to learn all these different tools. You know what? You have something called an iPhone in your pocket, okay? When you hit video and you hit the red circle to record video, that camera is so smart. The way it does multi point filtering and focusing and light, that if you literally do that and you have decent sound and you don't point it directly into the sun, then you will get good enough video that you can pay $5.00 or $10.00 that someone who's a pro can do the editing for you. I've learned this the hard way because I've probably spent 100 hours, 200 hours of my time playing with all these different apps and figuring out exactly which effects I like from which app. That's a waste of your time. With that said, Apple Clips, Otter.ai, the native tools inside Instagram and inside Facebook Ads Manager, that's all you need to know. The pro stuff, for example, at TNC, I flew in one of my friends from Facebook to speak. Same thing at Social Media Marketing World, I brought three other people to speak at the conference. I had professional videographers that I flew in that recorded on expensive equipment, everything miced up properly, everything sent off to our VAs in the Philippines, that do the video editing. So we do understand the pro side, but you gotta know when you're doing a lightweight video that's just walking along do a cell phone style video at the beach reflecting on some thought that you had, versus on stage, speaker reel, high authority, in front of 10 thousand people giving a keynote address. You're not always using one tool. Sometimes you need a butter knife and sometimes you need a chainsaw. Kathleen: Yeah, that makes sense. I love that you just mentioned all those specific tools because I'm totally gonna go out right after this and check them out. Dennis: We have a guide, I'll give it to you. Kathleen: That's great. Oh yeah, a link to it in the show notes. Dennis: All the cool videos and then how they fit into our process. Just because you can use a tool, doesn't mean it's worth anything because you've gotta figure out how it fits into a process with all the other tools and who does what because it's unlikely that one person knows how to do everything. So then take the finished video and turn it into an ad and write copy against it in a headline and to be able to look at the performance of it and to be able to go back and re-shoot. Usually whoever is the one recording the video is not the one who's editing the video. So that requires a process step. Anytime something's gotta move between different people, it requires a process step, right? How to Promote and Distribute Your Videos Kathleen: Yeah. Now assuming people figure out a way to get these videos made, whether they make them themselves or they get help, they're gonna wind up with all of these one-minute videos. How do you then ... What is your process then for getting them in front of an audience because obviously that's the objective? If the tree falls in the forest and there's no one there to hear it, it doesn't matter. So can you talk a little bit about that? Dennis: So once we've gone through video production, which could be as simple as me doing a video on my iPhone and automatically saves to my Google Drive. By the way, that's my little secret, everything goes to my Google Drive. I also have Dropbox and I have the Apple, whatever that's called, the iCloud. I have everything saved multiple places because I'm paranoid about losing it. Whether it's as simple as that or whether it goes through complex editing because it's speaker footage from multiple cameras, like a professional interview. We then distribute that in multiple formats. We take the long format, so it could be a 40 minute interview, and we'll put that in landscape format on YouTube on a channel. Our buddy, Matthew Januszek, who is the CEO of Escape Fitness, he's interviewed all the top names in the world of fitness. It could be Arnold Schwarzenegger, Lee Haney, the CEOs of 24 Hour Fitness and Lifetime Fitness. All the people because he's the guy. He does professional interviews. So the full length episodes, we'll show on YouTube. Then, we take one-minute snippets that are square, just the highlights, think of it as like movie trailer compared to the movie. The trailer's only a minute, it shows you all the big explosions, all the big scenes, but you don't really get the whole story, just enough to tease you, right? You know, movie trailers. Kathleen: Yeah. Dennis: Then we put the movie trailer on Facebook and we boost those through video views to build re-marketing audiences, to then sequence them to other pieces within the topic wheel. We take vertical, 15 second commercials, and we put those on Instagram as stories. We take the same one-minute videos that I mentioned on Facebook and we post those to Twitter and we can promote those posts. We have an annual bid at three cents of engagement, we never select Twitter's automatic thing because they'll bid it to $2.00 and spend all your money. We also will post it organically to LinkedIn, to our profiles. That way, you can create one piece of content, chop it up into 30 or 40 other little pieces of content and be able to use it across all your different channels and obtain multiple, multiple value. Gary Vaynerchuk posted something on LinkedIn a week ago, showing how he does that in his content pyramid. It's the same thing that a lot of us that are prolific agencies do on behalf of our clients because often you can't get the client to do this everyday. If you put it as part of their process and teach their support people, every time they repair that HVAC and get the customer right there, saying, "Oh, how is it?" That's obviously the best time. Wedding photographers, get them right then when they're happy, when they just got married, don't try to get the feedback two weeks later and get their review later. Try to get it right then. If you can't build it into the process, then you have to collect it every three months or every six months and you try to collect it all at once, with multiple people and you can chop it up. The odds are, it may be, Kathleen, you and I were expert interviewers but we're not going to be able to get 60 minutes of quality content because it takes 15 minutes to warm up. In the middle, they'll say some things that are good, but are you gonna force someone to sit through a 60 minute video to be able to catch those pieces in the middle? No, you pull those out and use those as carrots. Kathleen: Yeah. Now, how often should somebody be posting these videos? Dennis: As often as you have good content. So I think of Facebook, you can get away with once per day, maybe twice per day. If you're in news and media, sports media, you can do maybe six, seven times per day. The Washington Post and some of these other local news guys will do 40 times per day, local sites, 20, 30 times per day. But most brands, once per day. But don't feel like you have to post once per day. What we'll do is, maybe we'll be at Social Media Marketing World and wander around in the hallways and interview a lot of people, just for one-minute interviews, not some scheduled thing, but just by walking around in the hallway, we'll run into people that we know. We'll collect a bunch of one-minute videos, all in one day, and then sprinkle them out over the course of several months. So I was on CNN in Atlanta, talking about the whole Facebook controversy and Russian interference and senator we run ads, the whole congress thing. I was in front of three and a half million people, live, where they were, in the studio, asking me questions about all this Facebook nonsense. I made the most of that because I got that four and a half minute clip and chopped it up into a few different pieces. I'm now able to recirculate that as different pieces of content, and I've taken some of those highlight components and I've sprinkled them in to my speaker reel, to our company mission reel, to other reels where we're teaching about personal branding. If I can mix and match from all different kinds of videos that we have an reassemble that. Do you know the analogy of Mexican food, Kathleen? Kathleen: No, tell me. Dennis: You can take meat, cheese, beans, lettuce, tomatoes, and rearrange it into a chalupa or a tostada or an enchilada or a taco or a chimichanga or whatever it is, but it's the same ingredients, but just in a slightly different format, right? Kathleen: That's so funny and very true. Dennis: So that's what we're doing with our ingredients. So the wrong materials come in, meaning like the 30 minute interview with the client, right? Or you're doing it on behalf of a client and you're interviewing the customer and you have a continuous shot of 30 minutes where you're asking them a series of questions and saying, "Hey, don't worry about what you're saying because we're going to edit out the good pieces or whatever it is. If you stumble, just pause for two second and restart, and then we'll chop up different pieces and we can reuse those pieces into whatever combination that we want." So we think about the Mexican menu or the Chinese menu, you now have the ability to produce any kind of marketing material that you want. So a sales piece about a new product that you have, maybe you could reuse stuff that you already have. 80, 90% of what you have is what you can reuse and then the 10% is the stuff specifically about that new product. Then you don't have to create all this stuff from scratch again. Maybe it's because I'm lazy, but when we do this, it's like I don't want to have to keep redoing things about who we are and what we've done and who our best customers are. For example, when we first got Nike as a client, I thought that was incredible and making videos out there at the Nike campus, interviewing the executives at Nike is stuff that makes us look highly authoritative, but it also looks good because I can quote them. I can bring them to speak on stage like at the Adobe Summit where Nike says, "Hey, yeah, we use Blitz for social analytics." Well, how awesome is that? In front of the other people who are using Omniture, saying oh, yeah, Omniture doesn't do that. It's Adobe Analytics now, but oh yeah, we use Blitz for social analytics. I can reuse that, I guess we could call it a testimonial, but I can use that snippet in so many different places. Think about things that have been said to you, that have been said about you, that have been said about IMPACT, about your business partners, about the people that you have met. Think about all those amazing situations, imagine if you could wave a wand and you could reuse them anytime, anywhere, how powerful would that be? Kathleen: Well, and it certainly sounds like, from what you're saying, that it's making me realize, there are probably a lot of businesses that have a ton of gold nuggets in their B roll and in their video archives and it's like, half the battle is keeping it organized and knowing what you've got in there so you know when to pull those pieces back out and incorporate them. The other half, really what this is telling me, is that if you're gonna be serious about this, especially if you're gonna do it as a business, it probably makes sense to invest in in-house video expertise because you really just need to incorporate this into the fabric of your everyday life within your company. Outsourcing Your Video Process Dennis: Amen. You don't have to be a big agency, big budget, big team, or a big marketing group. We literally started with hiring VAs from the Philippines as $3.00 an hour. So you hire one person full-time. Do you know what that costs you for a year? Kathleen: No. Dennis: $500.00. Kathleen: Wow. Dennis: So $500.00 a month, Kathleen, for someone who's working for you full-time, 40 hours a week, college educated, a real human, they care about you deeply, they're better than Americans in the standpoint that they are loyal, they will stay with you, and they're happy, they're joyful, and we will send them stuff at the end of the day, say 5:00 PM, you know it's the other side of the world, so their time zone's upside down. When we wake up in the morning, it's ready. Kathleen: That's so crazy. That's the part that I think is actually kind of cool about working with folks in Asia is that if you're organized and you can get stuff to them at the end of the day, it's freaky how fast you can move. Dennis: Let me tell you my secret which is not so much of a secret anymore. There are one million Philippino's that do digital marketing at onlinejobs.ph. When I found this site 10 years ago, I could not believe my eyes. I said, "Wow, I can hire this guy at $1.50 per hour? Why don't I just hire this guy for fun, just to see. It's only $1.50 per hour. I'll buy him for like 50 hours, just see what happens," right? Kathleen: Right, can't hurt. That's a good tip. Side note, I absolutely love the people from the Philippines. I spent a lot of time there. Before I went into marketing, I did international development consulting and my last year that I did it, it was right before I had my son, I went to the Philippines, I think six times. That is such a cool place and the people are some of the best people. Dennis: We go there twice a year and it's just incredible. They love us and I love taking them out because I feel like I'm a big shot. We'll take them out to eat to the nicest places in Manila, send them off on a full day massage. I'll look at the bill, like we'll go to the nicest restaurants, right? Even Makati, which is the most expensive business area. Kathleen: That's where I used to stay. That's beautiful, yeah. Dennis: We're doing the penthouse thing and they think we're ballers. At the end of the meal or at the end of whatever it is, we'll go take them out karaoke. We have seventy in the Philippines. I'll look at the bill and I'll work it out, that's like four bucks a person. All right. Kathleen: Let's do it again tomorrow. Dennis: Yeah, maybe it's five bucks or whatever it is. I'm thinking, wow, you could live like a king for nothing. You could have an entourage, if you wanted to, I'm not saying do this. But you know this Kathleen, for $200.00 you could have six guys with machine guns follow you around the entire day as bodyguards. Kathleen: Yeah. Dennis: I've wanted to do that just for fun because I go there twice a year with our people. I was thinking, it would be cool if I had six guys with machine guns, all dressed up, walking with me as I'm walking downtown. Then have a couple people that follow me around with video cameras, just to see what would happen in the mall. This people think this guy walking in the middle here must be a celebrity. Kathleen: Yeah, this brings us full circle in our conversation because it goes right back to the very beginning where you talked about if you were in the penthouse standing on the balcony and if you were an influencer, you'd take a picture of yourself with a glass of champagne living the life. Instead, you were very real about, I flew Southwest. Your Philippines example's great because that's where you could be like, "This is just how I roll." Dennis: Yeah. Kathleen's Two Questions Kathleen: I love it. I could literally sit here and talk to you all day, but I'm sure you have things that you need to be doing and I want to be respectful of your time. The last two questions I have for you are questions that I ask every guest that comes on this podcast and I'm really curious to hear your response because you do know so many people in the world of digital marketing. Today, when you think about the concept of inbound marketing, company or individual, who do you think is really killing it and doing it well? Dennis: Nathan Latka. Kathleen: Ooh, there's a name I haven't heard before. Dennis: Oh, you need to look him up. I think he's number one or number two in business podcasts on iTunes. Kathleen: How do you spell his last name? Dennis: L-A-T-K-A. Kathleen: Okay. Dennis: I first met this kid because he signed up for one of my podcasts or webinar like 10 years ago. He's just some 17-year-old and I'm like, "Who is this punk?" He kept hitting me up. I saw that he had started a company that did Facebook ads and Facebook apps, and he grew it to millions of dollars and he sold it. Then he started to take his money, invest it in other companies. He would go to a taco truck, for example, and say, "Hey, I'm willing to write a check right now to buy your business. Let's make a deal." Then he started turning the camera on, then he wrote his book that became an actual best seller. Then he started interviewing all the people that were entrepreneurs and running SaaS companies and asking them about their revenue and their conversion rater and their cost per conversion and their lifetime value and all their stats. How much revenue, how many employees they had, what's their turnover, and turned it into the dominant podcast for SaaS entrepreneurs. Now he's on TV all over the place. I think we had lunch, I think it was three years ago, we were in Austin. He was living in downtown Austin, one of the high rises. We were remarking about Donald Trump and how Donald Trump, whatever you say about Donald Trump, who cares what your politics are, he knows how to get your attention. Kathleen: Yeah, he sure does. Dennis: Gary Vaynerchuk knows how to get your attention. I consider them the same person. Dennis, what if I became the Donald Trump of digital marketing? I'm like, "You know dude? You're exactly the kind of guy with the personality and the shine and the intelligence and the speed to be able to do it, but just like with Donald Trump or Gary, you're gonna have a lot of haters." If you're willing to deal with the haters, you will kill it. You are so good. That's what he did. The next day, I saw on Facebook, all this commotion and it was Michael Stelsner and the other folks saying, "Who does this Nathan Latka kid think he is?" He sent out this email to his mailing list of all his customers saying, "You know what? If you don't engage on my emails, I'm gonna delete you from my list." All these influential social media people are saying how dare he do that? He can't do that. He can't be saying things like that to his customers. He can't be saying that to Michael Stelsner. He did. He's like, "You know what, Michael? You don't like my stuff, you can leave." I'm like, Nathan, dude, I know we talked about that, but I didn't think he'd actually do it and he did. Look at how successful he is. Kathleen: That's cool. I can't wait to check that example out because I get a lot of interesting answers when I ask this question and it's always really fun to discover somebody completely new. Dennis: Look at his videos. It'll just be a minute, you're in line at Whole Foods and you open up and do a search on Facebook or Google or YouTube, and you're like, "Okay, I'll just watch a little bit of this video." Then before you know it, you've lost two hours watching his videos. Kathleen: Oh dangerous. So in other words, don't watch them when I'm under a deadline on something, I guess. Dennis: I'm warning you. He's so good. Full disclosure, he's a client. Kathleen: Well, thank you for alerting me to him. That's gonna be an interesting one to check out. Now, the other question I'm interested to hear about from you is digital marketing is obviously changing so quickly. Technology is fueling a lot of it. How do you personally stay up to date and keep yourself on the cutting edge? Dennis: I don't. I know it's kind of a flippant answer because you could say, "Oh yeah, but I know your network and you know these people and these people and these people." Here's my little trick. When I was a younger man, I thought that I could work harder than everybody and keep up with the news and read harder and work harder and I've since discovered, since I turned 40, that I can't do that. So all I do is I associate with the smartest people out there. So the reason I go to conferences is not because I want to be on stage or because I'm trying to get more clients or because I wanna be famous, it's because I want to hang out with the people that have that knowledge so that if I have a question, I know who I can chat up and they will answer my question. So I don't at all pretend like I'm somehow the most knowledgeable person about everything going on in digital. You and I know there's so many different thing and so many different niches, it's just, even if you had 500 hours in a day, you couldn't keep up with all the things that are going on. All the different tools for video editing, no way I could keep up with that. But I do know that if I have a question about anything, I can literally pick up the phone and I know who to call and I know I can get the answer. Kathleen: Yeah. Dennis: So that's my secret. It's not what I need to know, it's who I need to know and that list of who is my topic wheel. So the people that pay us money, the people that we've worked with to be able to create influence is also who I count on for my expertise. So the way I make money is also the way that I'm able to educate. Even if I didn't make money off of these people, I would even pay money to hang out with the people like Michael Stelsner and Nathan Latka and David Burg and Ryan Dice, but we're being paid by these people. Isn't that incredible? Kathleen: That's a pretty great gig if you can get it, I'll say. Dennis: Yeah. Kathleen: Yeah, for me it's my podcast. That's why I do this. People who listen, know I am always saying I would keep doing the podcast, even if nobody listened. Thank God, people do, but I learn so much and today is a great example of that. I feel like I've learned so much from you, so thank you. You Know What To Do Next Kathleen: If somebody is listening and wants to learn more about you or Blitzmetrics or has a question about personal branding, what's the best way for them to find you online? Dennis: They can go to blitzmetrics.com, of course, and they can also look me up on LinkedIn, but please do not friend me on Facebook. I've been at the five thousand friend limit for the last eight years. Don't ask me for a blue check mark, don't ask me if your ads were disapproved, but absolutely, if you want to reach out to me on LinkedIn or go to my website, happy to chat with you there. Kathleen: Fantastic. Thank you so much, Dennis. If you are listening and you learned something new or you liked what you heard, of course I'd love it if you'd give the podcast a review on iTunes or the platform of your choice. If you know somebody who's down kick ass inbound marketing work, tweet me @workmommywork because they could be my next guest. Thanks so much Dennis. It was great chatting with you. Dennis: Thanks Kathleen.
This week’s episode brought to you by Comic Book Pitt, Slice on Broadway, and Alex Kahrs Design & Media! Katie, Chilla, and Sorg are back in studio joined by John Carman this week to run down the tech news you should know about, including: Chilla is sharing TiVO's CommercialSkip and the way they're working it for the Super Bowl as his Awesome Thing of the Week. Katie is filming birds (instead of flipping them) with the Bird Photo Booth as her Awesome Thing of the Week. Sorg's Awesome Thing of the Week is iCloud files + Apple Clips + iMovie for quick social media edits of some video content - including Episode 429's Pornhub discussion. Apple is reportedly working on a subscription gaming service. Were you a fan of Farmville back in the day? There's good news. Competitive virtual farming is getting its own esports league! After the last episode, Carman apparently found a different Fyre TV that is most definitely not related to Fyre Festival. [NOTE: Link NSFW] Facebook has been paying teens $20 a month to access their phones? Having trouble with Facebook generating the wrong image for your link? There's a fix for it. Katie is sharing what she recently learned. We're sharing some thoughts on the FaceTime bug. Someone is trying to recreate Legend of Zelda in DOOM, and needs a hand. Amazon has a cute little robot that helps with deliveries. Netflix may have raised prices, but Hulu is lowering its basic service price. Looking for a way to smoke without being detected? Philter is offering a filter to eliminate smoke and smell. Innovation at a slow walking pace. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: Sorg (@Sorgatron), Chilla (@chilla) and Katie (@Kdudders) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
This week’s episode brought to you by Comic Book Pitt, Slice on Broadway, and Alex Kahrs Design & Media! Katie, Chilla, and Sorg are back in studio joined by John Carman this week to run down the tech news you should know about, including: Chilla is sharing TiVO's CommercialSkip and the way they're working it for the Super Bowl as his Awesome Thing of the Week. Katie is filming birds (instead of flipping them) with the Bird Photo Booth as her Awesome Thing of the Week. Sorg's Awesome Thing of the Week is iCloud files + Apple Clips + iMovie for quick social media edits of some video content - including Episode 429's Pornhub discussion. Apple is reportedly working on a subscription gaming service. Were you a fan of Farmville back in the day? There's good news. Competitive virtual farming is getting its own esports league! After the last episode, Carman apparently found a different Fyre TV that is most definitely not related to Fyre Festival. [NOTE: Link NSFW] Facebook has been paying teens $20 a month to access their phones? Having trouble with Facebook generating the wrong image for your link? There's a fix for it. Katie is sharing what she recently learned. We're sharing some thoughts on the FaceTime bug. Someone is trying to recreate Legend of Zelda in DOOM, and needs a hand. Amazon has a cute little robot that helps with deliveries. Netflix may have raised prices, but Hulu is lowering its basic service price. Looking for a way to smoke without being detected? Philter is offering a filter to eliminate smoke and smell. Innovation at a slow walking pace. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: Sorg (@Sorgatron), Chilla (@chilla) and Katie (@Kdudders) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
This week’s episode brought to you by Slice on Broadway, Bold Pittsburgh Sports Podcast and Alex Kahrs Design & Media! Sorg and Chilli are sharing this week’s tech updates, including: We talk about Stan Lee and his contributions... ...which leads to the Apple App Store Today stories like the one on Stan Lee Chilla talks about his new 2018 iPad Pro and a sweet USB C hub from Satechi. Amazon HQ2 won't be in Pittsburgh. Death Bus for Hope is back! Brian Crawford reports on his switch back to iPhone with the XS Max. Apple Clips gets AR! How about that Samsung Flex Phone? 7-Eleven testing "scan and go" mobile checkout. Ingress Prime reboot and anime on the way. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: John Chichilla (@chilla) and Sorg (@Sorgatron) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
This week’s episode brought to you by Slice on Broadway, Bold Pittsburgh Sports Podcast and Alex Kahrs Design & Media! Sorg and Chilli are sharing this week’s tech updates, including: We talk about Stan Lee and his contributions... ...which leads to the Apple App Store Today stories like the one on Stan Lee Chilla talks about his new 2018 iPad Pro and a sweet USB C hub from Satechi. Amazon HQ2 won't be in Pittsburgh. Death Bus for Hope is back! Brian Crawford reports on his switch back to iPhone with the XS Max. Apple Clips gets AR! How about that Samsung Flex Phone? 7-Eleven testing "scan and go" mobile checkout. Ingress Prime reboot and anime on the way. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Want to be part of our studio audience? Hit us up at awesomecast@sorgatronmedia.com and we’ll save you a seat! Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion! Follow these awesome people on Twitter: John Chichilla (@chilla) and Sorg (@Sorgatron) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at the River’s Edge (@RiversEdgePGH) and The 405 Media (@The405Radio) who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST
New Media Minute: Steve, Richard, and Wade discuss issues around artificial intelligence and whether or not we ought to be scared of the Echos and Alexas listening to conversation. Did we give permission when we plugged it in? Richard introduces Apple Clips. The question is, where do we draw the line?... Listen in as Steve, Mary, Rich and the crew… The post Artificial Intelligence – Where do we draw the line? appeared first on Reinvention Radio.
épisode enregistré le 15 novembre 2017 iPhone X Sur le site d'Apple comparatif iPhone X contre Lumix GH5 par Fstoppers.com Video pâtissiers tournee a l’iPhone X par AmnesiArt L'article d'iPhon.fr qui montre les coulisses du tournage Les galères de Laurent sur Android Lire « Pourquoi j’ai abandonné Filmic Pro sur Android » sur videonline.info Radars Apple clips 2.0 Guillaume rencontre godzilla grâce à la caméra TrueDepth de son iPhone X Enlight video leap La compilation video vertical de Laurent sur videonline.info L'étude sur l'efficacité des formats de video par buffer Vimojo, suite de production video sur Android
Привет, космонавты, ловите новый выпуск подкаста, в котором у нас, как в старые добрые времена, много тем про разработку и про дизайн. Обсудили дурнопахнущий CSS код, новый Firefox Quantum с инновационным движком, заточенным под параллельные вычисления, а также поддержку WebAssembly и релиз WordPress 4.9. Кроме этого снова поговорили про понятие брутализма в дизайне, о самом главном UX правиле ever, а также поговорили про алгоритмический дизайн. И наконец обсудили все новости ушедшей недели в IT, главной из которых я могу назвать релиз Telegram 4.5. Тему к следующему выпуску предлагайте здесь: Тему к подкасту #147. «Первая тема» Твой CSS-код воняет. «Дизайн» Самое важное UX правило. Понятие брутализма в дизайне (снова). Алгоритмический дизайн. «Светские новости» Релиз Telegram 4.5. Редизайн Google Maps. Apple Clips. Хватит «прикрывать» зазор на iPhone X. Разработчик монетизировал своё время с помощью блокчейна. Почему растет биткоин и почему это не «пузырь». «Теневые профили» Facebook. CSS код на хостинге SmartApe не воняет!↓ «Разработка» Вышел Firefox Quantum. Поддержка WebAssembly. Вышел WordPress 4.9. «Научпоп» Немного архитектуры «спальных районов» Москвы. Стоит ли придумывать названия поколениям. Tesla Model 3. С темами к выпуску можно ознакомиться по ссылке: Темы к подкасту #146. Спасибо всем, кто так или иначе принял участие, и дай вам Бог на эти коротенькие семь дней.
- iOS 11.2 beta: Schnupper-Abos, Apple Pay Cash, Fast Wireless Charging & mehr - iPhone X: Jony Ive verspricht große Veränderungen - Neue Version von Funkgerät - Blick voraus: Kommt 2018 das iPhone X XL? - Schnipp-Schnapp: Clips 2.0 ist da - Umfrage der Woche - Zuschriften unserer Hörer Links zur Sendung: - Cashys Blog: In-App-Abos in iOS 11.2 beta zum Einführungspreis - http://stadt-bremerhaven.de/ios-11-2-in-app-abos-koennen-einfuehrungspreis-erhalten-auch-kostenlos/ - iPhone-Blog: iOS 11.2 bringt schnelles kabelloses Laden - http://www.iphone-blog.ch/2017/11/15/ios-11-2-bringt-schnelles-kabelloses-laden-und-verbessertes-kontrollzentrum/ - Apfellike: Jony Ive im Wallpaper-Interview - https://www.apfellike.com/2017/11/jony-ive-iphone-x-wird-in-12-monaten-komplett-anders-aussehen/ - Funkgerät: die App zum Apfelfunk - https://www.apfelfunk.com/app - TechCrunch: Bericht über angebliche 2018-iPhones - https://techcrunch.com/2017/11/13/apple-could-launch-a-bigger-iphone-x-plus-next-year-report-says/ - Apple: Clips 2.0 - https://www.apple.com/de/clips/
Cotygodniowy videocast publikowany na łamach Sprawny.Marketing, w materiale zawieramy najciekawsze marketingowe newsy z ostatniego tygodnia z naciskiem na praktyczność sugerowanych rozwiązań i treści.
Droider Cast необходимы перемены, поэтому мы запускаем раздел «Истории» в подкасте (на самом деле нет). В этом выпуске: 00:00:00 Приветствие 00:04:00 Apple Clips и засилие «Историй» в приложениях; 00:22:00 Валера смотрел «Призрак в доспехах»; 00:32:33 Боря дорвался до игр; 00:44:30 Валера рассказывает про Destiny 2 и его не остановить; 00:54:56 Концепт приложения для редактирования селфи от Adobe; 00:59:30 Отвечаем на вопросы слушателей; 01:11:07 Прощание. почта для аудио-вопросов: ya@ilyaliya.ru Подписывайтесь на нас в социальных сетях: Илья Рябов: https://twitter.com/ilyaliya https://instagram.com/ilyaliya Борис Веденский: https://twitter.com/vedensky https://instagram.com/vedensky Валерий Истишев: https://twitter.com/istishev https://instagram.com/istishev
Have you ever tried to record a simple phone call? It seems like it shouldn't be difficult to do, but if you want decent sound quality, it's actually very hard and requires expensive equipment. However. a new app called Anchor for iPhone and Android makes it super easy. We explain the whole process in this podcast episode. We also talk about the new Apple Clips app, another fun app called GIPHY Says, and some other tech-related topics. Check out the show notes here for instructions on how to use Anchor - http://www.sam-mallery.com/2017/04/how-to-record-a-phone-call-with-a-smartphone-app-episode-31 See ya next week!
このページをウェブブラウザで見る: リンク Windows 10アップデートからハリウッド版攻殻機動隊、Clips、中国すごい話まで、お掃除の人から出て行けと言われながら収録。後半はちょっと社会派トークにもなりました。 backspace.fm ML入会フォーム SoundCloudで再生 Podcastを購読 今日のネタ 出張からの帰還 そしてWin10が上がらない悲報 #293 - YouTube Windows 10 Homeのアップデート前にアクティブ時間を確認しよう ネタばれなし ハリウッド版攻殻機動隊を観てきた日 #294 - YouTube リコー、「個人向けカメラ撤退を検討」報道を否定 「事実ではない」 ユナイテッド航空機から引きずり降ろされた乗客の動画が物議 オーバーブッキング時のルールとは？ 未完成だが大きな可能性 Apple純正アプリ「Clips」を試してわかった自動字幕と可変BGM Clipsでハンズフリー録画する方法 - YouTube Appleのお手軽ムービーエディター「Clips」でハンズフリー録画する方法 JD KAORIさんのツイート: 神保町って文字多いな〜と思って、降りて改札までに各ドア1つ1つも含めて数えたら237回命令されてた 第7回ニコ技深圳観察会(2017年4月）ツイートまとめ - Togetter 驚愕！中国のコピー商品市場＜前編＞ 明和電機社長ブログ 驚愕！中国のパチモン市場＜中編＞ 明和電機社長ブログ egyo 2nd - YouTube Koya Matsuo - YouTube 今週の機材 ドリキン SHURE SM10A-CN ヘッドウォーン型ダイナミックマイクロフォン ZOOM ズーム リニアPCM/ICハンディレコーダー H6 松尾 SHURE SM10A-CN ヘッドウォーン型ダイナミックマイクロフォン YAMAHA コンピューターレコーディングシステム AUDIOGRAM6
After Dark Edition – Cody's living large in LA. Usability of the modern shower with the Nebia shower system. Oh no, looks like there will be OLED iPhone 8 delays. When should you use card sorting to help determine the IA of your site? The design of web menus and our feelings on hamburgers. Netflix updates ratings to included thumbs up/down and percentage matching. Amazon Go store status and Android OS market share dominance. New web video products; YouTube releases YouTube TV taking on cable providers, Apple developing original content and the Apple Clips app goes live on the App Store. The Apple Messages store for stickers where you too can find Michael's sticker packs brought to you by Armada Faction.
Just in case Xfinity doesn't offer enough services, the cable and internet providor is making the leap into another industry: wireless phone service. Plus, YouTube launches its TV feature, giving subscribers live streams of local stations and limitless DVR storage, and we go hands-on with Apple's mobile photo and video editor, Clips. All that and more on this week's episode of GearedUp. Support the show: http://youtube.com/gearlive/join See omnystudio.com/listener for privacy information.
In de vierde aflevering van deze geweldige podcast probeert Randy uit te leggen waarom zoveel mensen naar Temptation Island kijken! En dat is lastig. Verder vertelt Fara wat je allemaal kunt doen op VidCon in Amsterdam dit weekend en bespreken we Apple's nieuwe app Clips. Een soort snapchat, maar dan anders.
Очередной огромный выпуск подкаста! Анонс Galaxy S8, философия видеоигр с Александром Ветушинским, новый iPad, будущие модели iMac и Mac Pro, обзор Huawei Mate 9, фильм «Лунный свет» и успешный повторный запуск первой ступени SpaceX Falcon 9! Ведущие: Андрей Барышников, Антон Поздняков Сайт проекта: beardycast.com Темы 00:00:00 ⋅⋅⋅ Вступление. 00:03:52 ⋅⋅⋅ Новые версии iOS, watchOS и macOS. Приложение Apple Clips. 00:19:38 ⋅⋅⋅ Модуль: новый iPad. Куда движется Apple? Гость Александр Побыванец 00:51:11 ⋅⋅⋅ Первая версия Android O для разработчиков. 01:03:45 ⋅⋅⋅ Galaxy S8, Galaxy S8+ и экосистема устройств Samsung. 01:29:39 ⋅⋅⋅ Обзор Huawei Mate 9. 01:47:56 ⋅⋅⋅ Палмер Лаки, основатель Oculus, покинул компанию из-за скандала с патентами и воровством. 01:50:44 ⋅⋅⋅ Звонки в Telegram. 01:58:30 ⋅⋅⋅ SpaceX впервые повторно использовала первую ступень Falcon 9. Работа закончилась успешно. 02:01:26 ⋅⋅⋅ Apple рассказала о будущих моделях Mac Pro, iMac и новом «профессиональном» мониторе. 02:07:29 ⋅⋅⋅ Модуль: философия видеоигр с Александром Ветушинским с кафедры МГУ. 03:05:01 ⋅⋅⋅ Фильмы «Лунный свет» (Moonlight) и «Скрытые фигуры» (Hidden Figures). 03:14:57 ⋅⋅⋅ Заключение и прощание. Поддержите проект Patreon Подпишитесь iTunes | RSS → Слушай#BeardyCast | The Big Beard Theory | BeardyBuilding → Читай@BeardyShow | @BeardyTheory | Telegram | Сайт
Если вы когда-нибудь задавались вопросом “А кто тестит мои тесты?”, то этот выпуск точно для вас. Мы дружно пытаем нашего гостя, Алексея Денисова, на тему того, что такое мутационное тестирование, и пытаемся придумать, как его встроить в процесс разработки софта. Ну и, конечно, обсуждаем Mull - инструмент для создания и расстрела мутантов для LLVM. Содержание: - 00:00 - Приветствие - 00:58 - Знакомство с гостем этого выпуска, Алексеем Денисовым - 06:10 - Про Code Coverage - 21:35 - Что такое мутационное тестирование - 39:10 - Длительность мутационного тестирования - 43:00 - Оптимизация мутационного тестирования - 47:30 - LLVM - 49:38 - Использование Mull в iOS разработке - 59:18 - Continuous Mutation Testing - 01:05:14 - Планы развития Mull - 1:14:00 - Последние новости: Android O, Apple Clips. - 1:24:55 - Ответы на вопросы слушателей из нашего чата: про софт, который используют ведущие, и снова про карьерную лестницу. Полезные ссылки: - Блог Алексея Денисова https://lowlevelbits.org - Доклад про мутационное тестирование на FOSDEM https://www.youtube.com/watch?v=YEgiyiICkpQ - Репозиторий Mull https://github.com/mull-project/mull - LLVM-based Mutation Testing System. Request For Comments http://lowlevelbits.org/llvm-based-mutation-testing-system/ - Новая версия Android O https://tproger.ru/news/android-o-developer-preview/ - Приложение Apple Clips http://www.apple.com/clips/
Christina, Brianna, and Simone talk about the red—crimson?—iPhone, and the new iPad. Then they take on Apple Clips, which wants to be Snapchat for the old people. Then we dig back into Mass Effect: Andromeda, now that Bri has taken a turn with it.
We’ve got our usual gadget hounds Sorg, Chilla, and Katie on for AwesomeCast 341. We also have a special guest in studio. Andy Quayle of Tubu Internet Solutions joins us to talk about what he’s been up to, and some fun things in tech. This week we’re talking about awesome things in technology, including: Katie is saying screw traffic this week with her Awesome Thing of the Week the Hum Rider. Chilla and his dongles. Want to charge your phone and play audio? He’s telling us how. Of course we expect Andy to have an Awesome Thing of the Week – he’s sharing some thoughts on the Echo. Sorg is still having fun with his Raspberry Pi and Retro Pie. Katie is excited that Kennywood has a comicon coming up! Chilla (and Amanda) are giving us our App of the Week this week – Apple Clips. Dear developers – if you give us apps that make our lives easier, we will use them. (Are we getting Final Cut on an iPad? fingers crossed) Brandon shared a bunch of content this week. Nintendo Switch may be supporting cloud save options. Chilla is letting us in on the quiet release by Apple – including a new iPad… New Apple Watch bands have been announced! O’Reilly Auto Parts gets geeks (and marketing). Go to their site and enter “121G” in the parts search. (Via Amanda) Who’s played with Alexa on their phones? We’re having some fun. Alexa places the largest, most expensive items when you tell her to get you things. Speaking of Alexa – you can also order alcohol…to be delivered within 2 hours with Prime Now. Katie can now learn to play the ukulele thanks to Indie Go Go. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Follow these awesome people on Twitter: Mike Sorg (@Sorgatron), Katie Dudas (@Kdudders), John Chichilla (@chilla) and Andy Quayle (@techburgh). Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at River’s Edge (@RiversEdgePGH) – and our replay over there! Also, check out sorgatronmedia.com and awesomecast.net for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST!
We’ve got our usual gadget hounds Sorg, Chilla, and Katie on for AwesomeCast 341. We also have a special guest in studio. Andy Quayle of Tubu Internet Solutions joins us to talk about what he’s been up to, and some fun things in tech. This week we’re talking about awesome things in technology, including: Katie is saying screw traffic this week with her Awesome Thing of the Week the Hum Rider. Chilla and his dongles. Want to charge your phone and play audio? He’s telling us how. Of course we expect Andy to have an Awesome Thing of the Week – he’s sharing some thoughts on the Echo. Sorg is still having fun with his Raspberry Pi and Retro Pie. Katie is excited that Kennywood has a comicon coming up! Chilla (and Amanda) are giving us our App of the Week this week – Apple Clips. Dear developers – if you give us apps that make our lives easier, we will use them. (Are we getting Final Cut on an iPad? fingers crossed) Brandon shared a bunch of content this week. Nintendo Switch may be supporting cloud save options. Chilla is letting us in on the quiet release by Apple – including a new iPad… New Apple Watch bands have been announced! O’Reilly Auto Parts gets geeks (and marketing). Go to their site and enter “121G” in the parts search. (Via Amanda) Who’s played with Alexa on their phones? We’re having some fun. Alexa places the largest, most expensive items when you tell her to get you things. Speaking of Alexa – you can also order alcohol…to be delivered within 2 hours with Prime Now. Katie can now learn to play the ukulele thanks to Indie Go Go. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Follow these awesome people on Twitter: Mike Sorg (@Sorgatron), Katie Dudas (@Kdudders), John Chichilla (@chilla) and Andy Quayle (@techburgh). Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at River’s Edge (@RiversEdgePGH) – and our replay over there! Also, check out sorgatronmedia.com and awesomecast.net for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST!
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