Podcast appearances and mentions of goldie chan

When you're sharing branding, marketing, and leadership gold while rocking bright green hair, I'm definitely going to want to talk to you. Goldie Chan is a writer, speaker, and founder of a branding agency, often referred to as the 'Oprah of LinkedIn,' and so much more. In this conversation, we dive into branding tips, the debate over being trendy vs. not trendy, and how being diagnosed with cancer changed her business trajectory.

Goldie Chan is a keynote speaker, author, advisor, and cancer survivor. She founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles, with global clients.    Goldie won Journalist Of the Year in 2024 and was a senior Forbes contributor, with her internationally recognized column, Personal Branding and Storytelling in the Digital Age, where her articles were viewed almost 10 million times. She is working on her first book, Personal Branding for Introverts, coming out in late 2025.    Goldie is a member of the Producers Guild of America and has been featured as a fresh voice in the New York Times, CNN, Fast Company and more. She also writes for Archie Comics and loves good food.   In this episode, with host Rachel Hill, learn how senior living can better tell their story and make it more marketable! -----   Where to find Foresight: SeniorLivingForesight.net LinkedIn Facebook Instagram X

Looking for strategies to manage content creation alongside life's unpredictable turns?

The Professor Frenzy Show Episode 305 The Deviant #5 from Image |  Writer(s): James Tynion Iv |  Artist(s): Joshua Hixson | $3.99 The One Hand #4 from Image |  Writer(s): Ram V |  Artist(s): Laurence Campbell Lee Loughridge |$3.99 Beneath The Trees Where Nobody Sees #6 from IDW Publishing |  Writer(s): Patrick Horvath |  Artist(s): Patrick Horvath | $3.99 Transformers #8 from Image Comics (W) Daniel Warren Johnson (A) Jorge Corona, Mike Spicer $5.99 The Last Mermaid #3 from Image Comics (W/A)  Derek Kirk Kim $3.99 Aint No Grave #1 from Image |  Writer(s): Skottie Young |  Artist(s): Jorge Corona | $5.99 I Hate Fairyland Vol 2 #14 from Image |  Writer(s): Skottie Young |  Artist(s): Brett Bean | $3.99 Monsters Are My Business (And Business Is Bloody) #2 from Dark Horse |  Writer(s): Cullen Bunn |  Artist(s): Patrick Piazzalunga |$3.99 Betty & Veronica Friends Forever Fairy Tales #1 (One Shot) from Archie Comics |  Writer(s): Goldie Chan |  Artist(s): Bill & Ben Galvan |$3.99 Crocodile Black #1 from BOOM! Studios (W) Philip Kennedy Johnson (A) Somnath Pal $4.99 Energon Universe Special #1 from Image Comics (W) Robert Kirkman, Daniel Warren Johnson, Joshua Williamson  (A) Lorenzo De Felici, Ryan Ottley, Jason Howard $3.99   Geiger #2 from Image Comics (W) Geoff Johns (A) Gary Frank, Brad Anderson $3.99  Masterpiece #5 from Dark Horse Comics (W) Brian Michael Bendis (A) Alex Maleev $3.99 Mugshots #1 from MadCave Studios  (W) Jordan Thomas (A) Chris Matthews $5.99 This week's books Godzilla 70th Anniversary Special #1 (One Shot) from IDW Publishing | Writer(s):Various  | Artist(s): Various |  $9.99 Fishflies #6 from Image | Writer(s): Jeff Lemire  | Artist(s): Jeff Lemire Shawn Kuruneru |  $5.99 Ice Cream Man #39 from Image | Writer(s): W. Maxwell Prince  | Artist(s): Martín Morazzo Chris O'Halloran |  $3.99 Briar #5 from BOOM! Studios | Writer(s): Christopher Cantwell  | Artist(s): Alex Lins |  $3.99 House Of Slaughter #23 from BOOM! Studios | Writer(s): Tate Brombal  | Artist(s): Antonio Fuso |  $3.99 Shudder Magazine #17 from Warrant Publishing Company | Writer(s): Don Glut  | Artist(s): Various |  $6.99 Gun Honey: Collision Course #1 from Titan Comics  (W) Charles Ardai (A) Ang Hor Kheng $4.99 Uncanny Valley #2 from BOOM! Studios (W) Tony Fleecs (A) Dave Wachter $4.99 Redcoat #2 from Image Comics (W) Geoff Johns (A) Bryan Hitch, Andrew Currie, Brad Anderson $3.99 Moon Knight #1 cover dated November 1980 This week's that guy that was in that show is Billy Barty The Monsters are Due On Maple Street   00:00:00 New Comics 00:39:07 Chris' Comics Corner 00:49:56 Svengoolie 00:57:23 The Guy in That Show 01:06:53 Frenzy Faves 01:16:33 Thank You

Josh and Brandon interview Goldie Chan, writer of the upcoming story "The Frumpy Duckling" in Betty & Veronica Friends Forever: Fairy Tales #1.Follow Archie and Me on Twitter, Instagram, and Facebook. If you enjoy this podcast, please consider leaving a review. 

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile. Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job. Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance. Our guest... Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor. She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.” ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 145! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? To discover how one agency owner incorporated a strong personal brand and grew their marketing agency, Brooke Sellas interviews Goldie Chan.Guest: Goldie ChanReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Christen Nino De Guzman, founder of Clara for Creators, brings over a decade of experience working with top content creators at Instagram, TikTok, and Pinterest.  As a creator herself, with a following of over 400,000, Christen is passionate about helping people break into the industry through her educational content. She has been featured on Insider, Wall Street Journal and was also a speaker this year at Vidcon.   Goldie Chan is a global speaker, strategist, author and advisor. She's known as the "Oprah of LinkedIn" by Huffington Post and a LinkedIn Top Voice for Social Media. She founded Warm Robots, an award-winning social media strategy agency based in Los Angeles with global clients and partners like Adobe and Microsoft to build brand campaigns as a consultant and ambassador. Kerry Reynolds is the VP, Marketing of Wave, an all-in-one money management solution for small businesses. Combining 20+ years of experience with data-driven decision making, Kerry oversees a marketing function dedicated to helping more small businesses start, survive and thrive

Goldie Chan is the Founder of Warm Robots, a B2B and B2C social media strategy agency helping brands and Fortune 500 C-level executives grow and retain their audiences. As a social media strategy leader, Goldie has over 10 years of experience working in-house for major technology and entertainment companies. She is a global speaker, author, advisor, and member of multiple boards in the creator industry, marketing, and education. Goldie regularly contributes to Forbes and is writing her first book, Personal Branding for Introverts. In this episode... Social media platforms allow space for creative individuals to curate original content, helping them develop their personal brand. Creating a brand that attracts your target audience can boost your following and grow your business. What criteria should you include in your content when establishing a personal brand? The beauty of social media is there are virtually no limitations on the content you share — allowing freedom for authenticity and creativity. However, when building a personal brand, understanding your influence on your community can determine how your content performs on various platforms. Personal branding expert, Goldie Chan, advises her clients to create both educational and entertaining content. When used in unison, these elements give the individual an engaging personality.  On this episode of the Up Arrow Podcast, William Harris welcomes Goldie Chan, Founder of Warm Robots, to discuss why branding yourself on social media is essential for business growth. Goldie explains how to develop a personal brand, the role of storytelling in personal branding, and what to avoid when producing content. Her passion for creative innovation empowers anyone wanting to develop their personal brand. 

In this episode, Warm Robots CEO and founder Goldie Chan shares about the importance of personal branding, a key component of finding success in today's career environment. She shares how OEHS and IH professionals can overcome specific challenges that many STEM-oriented people find in branding themselves as experts in their field. The Healthier Workplaces Show is hosted by industry veteran, Bob Krell. The series is produced for AIHA by Healthy Indoors® / IAQNET LLC. Learn more at  http://healthierworkplaces.org

According to our friends at Top Rank Marketing, 86% of B2B brands consider their influencer marketing successful, and 85% say they plan to increase their investment in influencers over the next twelve months. And yet, these same brands continue to report that their biggest challenges lie in identifying and maintaining relationships with key influencers. They're struggling to find the perfect folks for their programs and, even when they do, all too often, brands don't have the right program and processes in place to keep those influencers happy and engaged. Where are they going wrong? What mistakes are these brands making that the rest of us can learn from and avoid?  Now, back in episode six with Goldie Chan, I mentioned that the idea for talking to her, a B2B influencer, on this show, came about due to a conversation I'd had with another influencer. He'd been sharing all these stories of not only the work he'd done with brands, but all the mistakes they'd made in their approaches and their campaigns… it was clear there were lessons to be learned from talking to these kinds of influencers in this format. So that's exactly what our guest today, my good friend Timothy Hughes, is going to talk to us about. Tim is ranked as the number one most influential social selling person in the world, and is universally recognized as the world leading pioneer and innovator in this space. He is the Co-Founder and CEO of DLA Ignite and co-author of three bestselling books, so I knew his incredible experience working with brands, and his tremendous business savvy, would make him the perfect influencer's voice to bring to the show. Partnership Unpacked host Mike Allton talked to Timothy Hughes about: ♉️ Why the traditional approach to podcasts is so wrong for B2B brands ♉️ How podcasts actually help build and strengthen relationships ♉️ How to measure success and ROI from podcasts Learn more about Timothy Hughes Connect with Timothy on LinkedIn Connect with Timothy on Twitter Resources & Brands mentioned in this episode DLA Ignite B2B Influencer Marketing From The Influencer's POV w/ Goldie Chan The Ultimate Guide to the Perfect LinkedIn Profile Social Selling: Techniques to Influence Buyers and Changemakers Subscribe to the show calendar: agorapulse.com/calendar Full Notes & Transcript: https://www.thesocialmediahat.com/blog/b2b-influencer-marketing-from-the-influencers-pov-with-timothy-hughes/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

How would you like the low-down on what B2B influencers are really looking for when they work with brands? Wouldn't it be nice to know what might make an influencer truly excited to partner with you? All too often, brands approach influencers assuming that they only care about money#, or that the prestige of working with the brand will suffice. And while those things can be important, they're not the sum of what it means to be an influencer and partner with brands. What else is important? What are B2B influencers actually looking for? That's what Goldie Chan is going to help us with in today's episode of Partnership Unpacked. Goldie has been working directly with B2B brands for years and is a global speaker, strategist, author and advisor. She's known as the "Oprah of LinkedIn" by Huffington Post and her video channel won LinkedIn Top Voice. I knew her incredible experience working with brands, and her tremendous business savvy, would make her the perfect influencer's voice to bring to the show. Partnership Unpacked host Mike Allton talked to Goldie Chan about: ♉️ The best, and worst, influencer marketing campaigns ♉️ How brands should structure influencer marketing programs ♉️ Why and how brands can empower B2B influencers Subscribe to the show calendar: agorapulse.com/calendar Full Notes & Transcript: https://www.thesocialmediahat.com/blog/b2b-influencer-marketing-from-the-influencers-pov-w-goldie-chan/  

In this week's episode: LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo, Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn? Hear everything that the platform is doing for Creators, it's impressive! Facebook doesn't want your audio. What? Yup, looks like there's a big change happening when it comes to podcasts/live audio and Meta. Lauren shares the inside scoop, (you know she used to work over there, right?). TikTok is splitting ad revenue and Josh has something to say about all of it, specifically the name TikTok Pulse - something to do with MTV? (Do our listeners know MTV? Note to self: google MTV). Last but not least, this week's download/upload may surprise you – and maybe not. But it's kind of a bummer. Either way, glad you stopped by! As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – please subscribe and send us a message. We're getting bigger, but we'd love to hear from you and we'll always do our best to respond! PS. One of our sponsors, Jellysmack is promoting its amazing Creator Program – be sure to check it out!  ~ From the Team at Creator Upload 

The Sin Claire is on the ropes and the crew has been sucker punched. Now on Hygiea Station, there only hope is to take a job from a less than reputable source: Ceceilia, a local fixer. The gig, "unkidnap" a Ganymede refugee scientist. Seems easy enough, right? Special guest player Goldie Chan: twitter.com/GoldieChan Abraxas' Precipice is an actual play of The Expanse Roleplaying Game by Green Ronin Publishing. based on the novels by James S.A. Corey. It airs live on Wednesdays at 6pm PST on twitch.tv/onlyplaywizards Get more Abraxas' Precipice: linktr.ee/abraxasprecipic Abraxas' Precipice GameMaster: John Bultena linktr.ee/onlyplaywizards Abraxas' Precipice players are: Donna Prior (they/them) as Myrtle Cooper linktr.ee/Danicia Michael C. Hsiung (he/him) as Waxor DuChang instagram.com/michaelchsiung Scott Mitchell (he/him) as Wyatt Thompson instagram.com/smitchell22 Maria Moore (they/she) as Zeni Pezahl twitter.com/HappyCapster

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents. In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you're best suited for. The Finer Details of This Episode: Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she's involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people's concerns that going exclusive with LinkedIn was a bad idea. Why the idea of “social media with purpose” fuels much of Goldie's work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you're best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell. Quotes: “It was just such a fun time to be an early creator on a platform.” “You can create really thoughtful, meaningful, helpful content on LinkedIn.” “I think the most fun thing to do is to help people understand better their brand, or the brand that they're part of and trying to build.” “I really wanted new creators to feel welcome.” “I am still trying to understand fully how the last two years have radically changed my life.” Guest Links:Goldie's website - https://www.goldiechan.com/ Goldie on LinkedIn - https://www.linkedin.com/in/goldie/ Goldie on Twitter - https://twitter.com/GoldieChan  Goldie on Instagram - https://www.instagram.com/goldiecylon MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week my podcast is graced by Goldie Chan. She is the Founder of Warm Robots, Forbes Personal Branding and Storytelling, Creator of #100GoodQ, Voted LinkedIn Top Voice, Adobe Insider, and finally, she's also a part of the Producer's Guild. Along with all these numerous accomplishments, her purpose and motivation to build a community made this episode all the more amazing! Follow Goldie here: https://www.goldiechan.com (www.goldiechan.com ) https://www.warmrobots.com/ (Warm Robots) IG: https://www.instagram.com/goldiecylon/ (@goldiecylon) Twitter: https://www.twitter.com/GoldieChan/ (@goldiechan) TikTok: https://www.tiktok.com/goldiecylon (@goldiecylon) Canva Pro 30 Day Free Trial: https://partner.canva.com/gofrhere (https://partner.canva.com/gofrhere) Instacart: https://instacart.oloiyb.net/gofromh (https://instacart.oloiyb.net/gofromh) "Go Fr(om) Here" is self-help, health and culture, and all-around funny podcast about the journey you take from where you've been, to where you are, and of course, to where you're going and all the amazing people you meet along the way. Song used on the podcast: https://songsforpodcasters.com/SFPHomePage (How to Love by Nikonn) Be sure to rate Go Fr(om) Here 5-stars on Apple Podcasts! Follow Go From Here or Belle: Newsletter: https://gofrhere.substack.com/ (https://gofrhere.substack.com/) Go Fr(om) Here Instagram: https://www.instagram.com/gofrhere/ (@gofrhere) Twitter: https://www.twitter.com/belleyboop (@belleyboop) Instagram: https://www.instagram.com/baespada/ (@baespada)

Are you encouraging healthy habits for your employees? On this week's #ThoughtfulThursdays episode, Lorenzo shares an article by Goldie Chan that gives some great advice for leaders. Click here for article Goldie Chan LinkedIn Please consider becoming a Patron! HYL Patreon Subscribe to our YouTube channel! HYL YouTube Check out our suggested Leadership Books and Podcast Gear: HYL Suggestions Buy Lorenzo's leadership book here: Vision, Clarity, Support: A Leadership Crash Course on the 3 Pillars of Success #Leadership #HackingYourLeadership #StarkEngagementConsulting #LifeOfLozo lozo@lifeoflozo.com chris@starkengagement.com Hacking Your Leadership Website Hacking Your Leadership Instagram Leadership Memes Twitter

In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me! Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode. Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below will require a LinkedIn Premium membership.⠀Or talk to your friendly local librarian and ask how you can get free access to LinkedIn Learning! The AMAZING global experts I mention in this episode are: ☕️ Michaela Alexis for tips on Company Pages

Podcasting has taken off as a business marketing strategy, but while many businesses have podcasts, not all of them are successful. Here's what it takes to get your podcast in front of the right audience. This week on The Inbound Success Podcast, Motion Agency co-founder Justin Brown shares the strategies he uses to promote both his own podcast, and the podcasts he produces for clients. Motion Agency provides podcasting services for B2B tech marketers and Justin has worked with a lot of different companies to get better marketing results through podcasting. In this interview, he talks about how to promote your podcast, including repurposing the content, sharing on social, using graphic assets to gain greater visibility and more. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Motion Agency website Connect with Justin on LinkedIn Check out the two Slack channels that Justin mentioned: Revenue Collective RevGenius Transcript Kathleen (00:01)Welcome back to the inbound success podcast. I'm your host, Kathleen Booth. And my guest this week is Justin Brown, who is the co founder of motion. Welcome Justin, Justin (00:20)Kathleen, thank you so much for having me. Kathleen (00:23)Yeah. it's so funny because you and I connected, you were connecting with me as a potential guest and I'm thinking, Oh, you know, I wonder where he is and we were talking and you're right around the corner in Northern Virginia. So it's kind of nice to have a local guy on the podcast. Justin (00:39)Yeah, it was funny when we were talking, I know you're in Annapolis and I'm here in old town Alexandria. And for those who don't know, we're like on opposite sides of DC, but very similar towns on on the water. So we're, we're close in proximity and kind of just the, the place that we live. Yeah. Kathleen (01:00)Yes. Like twin cities in spirit. Well, before we get started can you maybe talk a little bit about yourself what you do, your journey and also what motion does? Justin (01:14)Yeah, absolutely. So I have an interesting journey. I started my career in sales development. That was my first exposure to marketing. When I was doing it, I didn't really realize, and this was before the time of sales development falling under the, the marketing umbrella. So I thought I was just going to be a salesperson that was going to be my career. Then from there I ended up becoming a head of sales for an agency and you can already kind of see how these things are all starting to splice together. You know, I got this sales development background, then I go work for an agency. Fast forward to today. I've started my own agency where we help B2B tech companies to launch podcasts. So that's where I am today. I work with and talk to CMOs regularly. I have a podcast of my own. So I work with CMOs and tech as my clients, I talk to CMOs and tech on my podcast and that's really what I do with my life. Kathleen (02:13)Awesome. Well, I'm a CMO in tech, so, and I'm also passionate about podcasting. Yeah, I have two podcasts right now, one this one, and then the other is one I do for my company. And actually I had one before this, so this is my third. I'm a three time podcaster. Justin (02:31)Wow. Kathleen (02:32)So big, big fan of it. And you know, Justin (02:35)So maybe you can tell other CMOs why it's so important. Kathleen (02:39)Oh, well, I mean, I could, that could be a whole episode in and of itself. Like honestly I could go on and on. It's so valuable for so many reasons. And we have actually a couple times on this podcast, talked about the value of podcasting, but what we really haven't dived into as much is for those who are podcasting, what are some things you need to do to really build your audience and make your podcast successful? And that was one of the reasons I was excited to talk with you because you also helped your clients with that. And specifically you have some thoughts around LinkedIn. So I was hoping that we could start there. Justin (03:19)Yeah, for sure. So I think where I want to start is, pod fade is a real term. I think the average podcast last five episodes and that's because the startup cost is very, very minimal to start a podcast. I mean, really, I could, you could hit record on this zoom conversation like we're doing, you could hit record on a voice note on your phone and call it a podcast. And it sure is the issue is, is it takes time. It takes, thought it takes energy and what are you getting out of it? And I think that people the, as this podcasting medium is new into B2B for a long time, it was even in business, a B2C focused for the most part, people had B2B podcasts, but you know, it was a, here's how, you know, Chobani, yogurt got in stores across America or whatever, because you're trying to appeal to wide audiences. Justin (04:17)That's something that my mom would listen to. My mom's not going to listen to a CMO in tech talk about how their Salesforce integrations are changing the game. But I would listen to that. And so we're building out this world of smaller niche podcasts. Well, that's great for the content, but it's tough for conversions. People are like, I want to see an increased web traffic to my site. We're releasing episodes. Why aren't people filling out forms saying that they heard about us or from us from our podcast. And the reason is, is because that shouldn't be what the focus of your podcast is, and that kind of breaks some traditional inbound mentality, which is do content, get leads, get MQL, get results. And that's not, that's not exactly what this is. And I can dive into some of the approaches that we recommend or go really whatever direction you want me. Kathleen (05:25)Well, before we do that, I just want to say amen. Because I mentioned that I had a podcast before the ones I'm doing now, and, and that was exactly kind of my lesson learned was I started the first podcast when I had my, I was, I owned an agency at the time and I was like, Oh, I'm going to start a podcast and get leads. Exactly like you talked about. And I did it for, I don't know, 20 something episodes. And I was like, yeah, this is not going to get me leads. And so then you really have to think about like, so what's my goal as you said. And, and I think, I do think a lot of first time podcasters jump in without really thinking through the goal and the strategy and all that. And so when I created this podcast, it was more about raising brand awareness getting, and at the time I still owned my agency, obviously don't have it right now, but it was about getting our name into the conversation in the marketing world. Kathleen (06:20)And, and it's morphed over time. Like for me now, the goal is relationship building. Like I it's, to me, this is an amazing way to meet experts within the marketing industry and to form relationships that can lead to other opportunities, but then also secondary to that, or maybe even not secondary, like I just learn a lot as a host. It's kind of amazing. So everybody's goals are different, but I could not agree with you more that for the vast majority of podcasts lead gen is really not. It's not a great strategy for that Justin (06:53)Can be a great strategy for target account lead gen. I will say that so we recommend that you go after five different personas for your podcast. And if we talk about that relationship building aspect what you're going to do is get relationships with the people in your space, customers, internal subject matter experts, that's to industry influencers, partners. And then the final one is prospects. You know, the same idea of sending someone, something in the mail to try to capture their attention. You can bring them onto your podcast to highlight them and create a relationship with someone that you didn't previously know. Obviously don't just flip it right away into a sales call and try to you know, kind of pull the chair out from underneath of them, but they understand, you know, if you've been reaching out and trying to get in front of them, and then you have a different ask, which is, Hey, I was wondering, OK you don't need to come on my demo, but would you be open to being featured on our podcast? They get it. And usually they're excited about that. Anyway, people like to be able to talk about their personal brand, but it should be a flavor of those five things with traditional lead gen only being a small portion of that. Kathleen (08:13)Yeah. And what's interesting to me is that, and I can only speak from my personal experience, you know, I've had the opportunity to interview people who otherwise, I can't imagine why they would ever have a conversation with me. You know what I mean? Like not to talk myself down, but but you know, people will say yes, a lot of the time to a podcast interview because it is great marketing for them. And so some of the people I've interviewed, it's been the result of purely cold outreach, like Goldie Chan, great example. I really wanted to meet her. She's somebody who's an amazing LinkedIn video creator. She's actually moved on to other things now, but I just had no, like outside of my podcast, I had no entree whatsoever, no reason for that. She would take my call, you know, but I tweeted her and I was like, I would just really love to interview you for the podcast. And she said, yes. And how awesome is that? And now I have a relationship with this person that I just think is amazing. And I've learned so much from, and you know, she's just one example and there are handfuls of them in the course of the podcast history, cause I'm almost 160 episodes in. So I've had so many great opportunities to meet people who are like my marketing idols, but also other people who maybe I have never heard of, but who are amazing. So I love that part of it. Justin (09:34)Yeah. I actually just released on LinkedIn the other day, a post about how it's a great way to have conversations with customers. You know, you hear all the time, people say marketing should listen to what the customer is saying. So how do you do that? Right. Well, here's one option. Let's do a sales call our prospects going to be a hundred percent honest on sales calls about all the things that they're going through and experiencing. So bring your prospects and customers on and have these 30 to 60 minute conversations, not about your technology or what it is that you sell, but just about what they're experiencing and going through similarly to you, I've recorded a couple of hundred episodes. I actually know what CMOs go through. I know what is frustrating. I know. And that wasn't me saying, so, you know, what are you dealing with in terms of content marketing and how can I help? Justin (10:26)It was like, I got a full picture of what they're experiencing and going through to then say, wow, this is what these, these folks are good at what they like to do and enjoy. And this is where they maybe need a little bit of help. You know, your other option. Your other option with the customer is to say, Hey, do you want to take 30 minutes to talk? I don't know about you all, but me personally, I have enough zoom meetings during the day that if I'm buying something from somebody, I probably just want them to give me the service and you know, and nothing against them or anything. But if they said, Hey, Justin, you know, would you mind coming on our podcast and talking to us and spending some time together there? Okay, you've got my attention. And then you can go talk to your customer. Maybe they drop, you know, a line about how they're using your technology. It's not a testimonial, but you know, maybe they talk about it or what have you. So there's a lot of things Kathleen (11:18)That you can do. Yeah. Now, okay. We clearly are big fans of this as a medium. Again, we could do a whole episode on this. So let's say you're podcasting and you've got these episodes and it is totally the tree that fell in the forest, right? If there's nobody there to see it fall, does it make a sound? So talk me through how you counsel your clients on what they should do once the episode's been created to get it out there into the world. Justin (11:48)For sure. So I think that is the big move that we made was we were a content marketing agency. We will, we'll build your website, we'll write a white paper for you, whatever, you know, we'll do video, whatever it may be. And what we found was when we launched our podcast in 2019, was that it's not just about this little audio recording that you get, that you throw up on Apple podcasts and Spotify. What we found was what it really is, is capturing 30 to 40 minutes with someone in your space, those five profiles that I mentioned before, and then getting to create content out of it, it's the best type of content that you can create. It's people having organic conversations about what they're experiencing in your space. And so then your promotion strategy becomes around the content itself. Not necessarily just about hey, do you want to listen to my podcast and hoping that people convert then your conversion strategy becomes very similar to anything you'd be doing with content anyway, promoting your content, getting it out there in front of the people, in your space and providing useful assets that people want to consume because they're actually getting educated. Justin (13:13)You know, I'm an agency owner. If I go out there and tell a bunch of CMOs how they should be doing their job, they're not going to listen to me. But if I say, Hey, I've interviewed a hundred CMOs. And here's what each one of them are saying. All of a sudden, I start to get people's attention. So if we fast forward to your question, which is, you know, how are you suggesting to promote the podcast? The answer is, is using the content on LinkedIn, on Twitter, on the platforms that you use for me, it's mainly LinkedIn. And so we have, we chop each episode up into eight different deliverables because people consume content in different ways. There are video assets that are, that we create called audiograms. There are imagery which are called quote cards, which are static images with a quote on them. Justin (14:02)We have featured articles that go out that are actually blog, you know, long form blog posts written about things that were said on the transcripts and what you need to do. And what we advise that our clients do is it's not just about posting to your company page. It'll be interacts with a company page. Maybe they throw you a like here and there. Maybe they say, eh, you know, they see someone who they know and they say, you know, Hey Jimmy, you did a great job on that episode night, nice to work. But for the most part, what people want to do is they want to interact with their people and they want to, they want you to have opinions about the content. So I don't just say, Hey, I released another episode, check it out because people aren't on people go to LinkedIn and to consume content there. Justin (14:55)So by me saying, go check out my podcast, you know, search Apple podcasts. So if somebody's literally going to read my post on LinkedIn, pull out their phone, and then they're going to type in my podcast, tech qualified. Then they're going to throw in headphones. They're going to sit there for 30 or 40 minutes and listen to it. Probably not. And that's not what I want my content to do. I already captured this episode. I have my set of listeners. What I want to do is I want to take hard-hitting quotes. I developed another one of the deliverables is a transcript. And I pour over that transcript. What were some maybe controversial things that were said, some interesting things that were said that are different that might get people talking, take that, give my opinion of it on LinkedIn, and then let other people start to chime in and interact with me, not with motion, my company and they're talking to, and we're not Wendy's. Justin (15:50)And you know, I know I use this example with you, Kathleen, but Wendy's is a great social profile. They do a great job. They're funny. People tweet at them because they want Wendy's to tweet back. I would say 95%, maybe more, and this is not a hard number, but are brands that people don't care if they interact with they want to interact with people. They want to interact with you. They want you to have opinions and then to chime in comments, start conversation on LinkedIn around that. So I'll stop there. I've got a lot more thoughts here, but I'll let you kind of interject and give your, your thoughts as well. Kathleen (16:27)Justin, you and I have like a mind-meld going, because I just did a rant on LinkedIn about this yesterday. That like, I don't know. I don't know why more people don't understand this more marketers, more specifically more executives. What you just said is so important. So I want to take a pause. If you are listening, I want to repeat something he said, which is that basically nobody wants to really follow and engage with a company. There are companies that have really great witty social media presences. And I would say those are like few and far between, and that's great if you have that, but it's still no substitute for people engaging with people. So think about your own behavior. When you go to LinkedIn. I know when I go there, I'm not like, Ooh, that corporation just posted again. I got to reply to them. Kathleen (17:20)No, not at all. I might look at their posts, but I'm not like carrying on conversations with companies on LinkedIn. I am carrying on conversations with people 100% of the time, but it's so fascinating to me because when I talk to CEOs, so many of them don't understand why it's important for not only them, but like multiple people within the company to have strong personal brands. I mean, the, the best companies, I was just discussing this with somebody yesterday. The best companies I think on LinkedIn are the companies where it's like in the culture. So like Drift is a great example of that. Like all of their employees are really active on LinkedIn. I want to say it's probably part of the job description. Like everybody's doing it. They're all doing it really well. It's baked in, there's probably really good training and they have an amazing presence that people really engage with versus that company that just like posts, self promotional stuff to their feed all the time. And that's it. It's just so boring. The ladder is so boring. So again, I totally agree with you. Justin (18:27)Yeah. And, and I think that's what, and what the podcast does is it gives you something to talk about, you know, for me and I get it, there are so many people that are out there that feel that they, that they have imposter syndrome or no, one's going to care about what they have to say. And for me, the podcast gave me a voice because I wasn't using only my own ideas to go out there and start to talk. I was taking ideas from the people in my space and then giving my own opinion on them. So they gave me kind of clout if you will. Because these are recognizable names in my space to the people in my space. And once people see that, then you know, I actually have a topic that I can talk to because it's clearly a topic that the people in my space care about because they talked about it on the podcast. Justin (19:23)So I think, you know, the common misconception, if we go back to it, is that a podcast is going to do the work for you. What a podcast is going to do is it's going to create the foundation of content for you to be able to distribute, to put on your site stuff that people are actually going to care about and then stuff for you to talk about. And you mentioned executives, you know, that's one of the biggest reasons that we recommend bringing on internal subject matter experts onto your podcast, get them to be evangelists of the show, get them to start to see that they have a voice, empower the people in your organization to get out there and start talking about what it is that you're doing. Kathleen (20:03)Yeah, it's, it's so important. So let's say somebody is listening and they're thinking, okay, I have a podcast, or I'm totally gonna create one and bought into this notion that it can be the thing that seeds my contact, my content on LinkedIn. It gives me something to talk about. Can you talk a little bit about like, how you go about building your personal brand on LinkedIn and how you like get a little more granular on how you use that content? Justin (20:29)Yeah, for sure. So a few things with your posts. Try to follow some guidelines of writing copy for LinkedIn. There are all sorts of books that are being written about the way that people digest copy on LinkedIn. So just kind of separate your lines a little bit so that it makes it easy for the, those reading. That's, that's simple in terms of the tactical approach to it. Consistency is King on LinkedIn. You get rewarded for being consistent on the platform. You will increase your visibility. So for me personally, I put out one post a day and this is what I recommend for my clients and anybody who I'd be talking to one post a day, have it go out early in the morning so that it's there all day long, maybe plan it out, you know, the day before. Justin (21:23)So you're not, or, you know, in advance. But try to make it personable, try and make yourself vulnerable and show, you know, what you're going through, what you're experiencing, some things that you heard or are seeing things that you feel like if you saw this, you would have an opinion on it cause you want to get people to interact with the content. So when you write your post and whether that has an image or video, or it's just, text-based try to have some sort of call to action to get people to chime in. And so that's your, your personal outpour right there. Now, if you're just getting started, the biggest recommendation that I can give to you, well, two things, one don't get frustrated when you don't have it. It's definitely comparison is the thief of joy kind of situation where you see you have this great post and then you see posts that for whatever reason you may feel are inferior to the posts that you posted yet. Justin (22:28)It has 2000 reactions, 760 comments, and it was two lines that really didn't empower your community in any way. That's fine. Don't get discouraged by that. It takes time. Most of those people who have that kind of engagement have been at this for a long, for like a year plus posting every single day. And the second piece of that, that I was going to say is commenting on other people's content that is going to be thought. And my my personal approach with LinkedIn is I'm not there for hot takes. I try to be thoughtful and everything that I post for myself. And I try and think about if it's going to help the people in my community, which is CMOs in tech. And with my comments, I try to beat them. So it's not just 100% absolutely agree. I try to give, you know, almost like a pseudo, a post of my own. That's like maybe a full paragraph or, you know, two short paragraphs on my opinion that are thoughtful comments. And when you, I do that and I try and do 10 a day. And when you do that, you watch the the inbound connections increase. Because, I mean, I can't tell you how many connections I've had that said, I saw your comment on so, and so's, I thought it was insightful. I hope to hear more from you. And then the more connections that you get, then your content will then start to get interacted. Kathleen (24:10)So I want to say something about that, because this is a debate I've had a lot with my husband. I don't talk about him. I don't talk about him a lot on this podcast. I'm just, cause I don't like to mix the personal with the work, Justin (24:22)But I'm excited now for what it's going to be. Kathleen (24:25)Yeah, well so it's so funny. The first podcast I ever had was called, he said, she said like a marketing and sales podcast and he's a sales person and I'm a marketer and it was just like us arguing with each other. And so one of the debates we have is around LinkedIn and accepting connection requests. And it's really interesting cause I've done, I wouldn't say I'm the most consistent person on the planet, but I try to post pretty often on LinkedIn and I, you know, I have opinions that I put out there and this and that, and I'm pretty into like building my brand. I hate to call it that, like building my brand on LinkedIn, but it's like other stuff I'm passionate about. So I talk about it. So my, and I, Oh, go ahead. Justin (25:03)Oh, I was going to say is, you know, I know that people sometimes get weird about saying that. I do want to say if you're not someone who's super active on LinkedIn, it has gotten incredibly better over the last six months. So I, I have no shame in that game. Kathleen (25:19)Yeah. Agreed. And, and so the debate we have is that I pretty much accept connection requests from like everybody. It's very rare that I don't accept one. There has to be some major red flags and that he, on the other hand is very picky. Like he has to know you and you know, this and that. And, and then he wonders why he doesn't get a lot of engagement with his LinkedIn posts. And I'm like, well, you don't have any connections. I'm like, I connect with everybody because why not? Like, what is the harm? LinkedIn has changed. When it first started it was definitely like, this is my network. And so for sure, there are times right now, and it just happened to me yesterday, when somebody will message me and say, I see that you're connected with so and so. Can you make an intro? Kathleen (26:06)And I gotta be like, I'm sorry, I don't know that person from Adam, you know, they're in my, they're in my network, but I don't know them. And I'm sure he, on the other hand, if somebody reached out and asked him that same question would be like, absolutely, this is my good friend. So, it is a trade off. And I'm sure there's people have strong feelings about this, but I guess it depends on what your goal is. Like if your goal is to get your content out there to really build your audience, then you should be accepting lots and lots of connection requests. That's just my opinion. And it's probably controversial, but that's what I do. Justin (26:40)I accept everybody. I mean, if I, if somebody, I heard a new term recently when somebody sends you a a LinkedIn request and immediately pitch slaps you, which I thought was funny, very common. So, you know, I get those just as much as the next person, but you just ignore them. I just ignore it or I say, no, thanks. Not right now. Because for me, I want my LinkedIn rewards content that gets interacted with. Yeah. So if that person who wants to, you know, pitch me I create a decent relationship with them and just say, Hey, you know, I'm not interested maybe in the future. But it's nice to connect with you. And that person starts throwing me. You know, reactions are basically likes or a comment on my content. I move up LinkedIn's algorithm. I get more, I get viewed by more folks, you know? Justin (27:42)So for me, that's beneficial for some people who get frustrated by that, or, you know, they want to be able to go search through their connections quickly to go see, you know, who they want to talk to that day, especially for somebody in sales that could be valuable. It's kind of like their own, you know, personal Rolodex. I get it. For me, I want to have broad reach. And I want people interacting with my content. I want to get rewarded for that. So for me, the reason that I'm going out and I'm commenting is two fold. One is I want the people who I'm interacting with the people in my space to start to recognize my face and say, Hey, yo, that guy, you know, he always comments on my stuff. And you know, I appreciate that. And I remember him. So that's one. And then the second is that you increase the amount of inbound requests that you get. Because I don't want to go out and spam the entire LinkedIn universe with connection requests. I want those connection requests to be real. And it's really nice when they start to come my way and they come my way by interacting with others. Kathleen (28:51)Yeah, totally. I mean, I will say again, I accept all the requests and since I've started using this approach that you're describing, like I probably get 10 new connection requests a day. So it does work for sure. Again, it's not for everybody, but certainly if you're in marketing or sales, I would say this is a game changer. Justin (29:13)And if you don't feel like you have anything to say right now for yourself, commenting is still valuable. You don't need, and it's a lot less putting yourself out there because it's okay. If a comment gets no interactions every morning and I put a, I put a post out on this the other day and this is, you know, just me being like I've mentioned vulnerable and honest and telling real life stories. Every morning I, I come into my office and I take 10 coins and I put them out on my desk and I put them away one by one throughout the day for each comment that I do keeps me honest. I know my day's not over until I do that. And that is a way that I've really increased that inbound connection requests. I think I'm up like 250% since I stayed consistent with that. Kathleen (29:58)There's an awesome trick. So again, pause, if you're listening super great way to build a habit, get 10 items can be coins, could be paperclips, whatever, floats your boat, put them on your desk. And over the course of the day, take one away. Every time you make a comment. And at the end of the day, you'll have no items left in the pile. Justin (30:17)I know, I know the audience can't see, but yeah, this is my Boba Fett. Kathleen (30:21)Give it a shake. Justin (30:22)This is my Boba Fett piggy bank I got like five Christmases ago as a, as a joke gift. And yeah, I use it every day, take out my 10 coins. And I know that I don't get up from this desk and my day until I've commented on 10 people's things. And I know it sounds maybe silly or trivial. Kathleen (30:41)Oh, whatever works it does. Yeah. Justin (30:44)People appreciate it. Think about yourself. If you put something out there and you're nervous about what you were going to say or, or what you were going to put out and nobody interacts with it, everybody out there is feeling those same feelings and they appreciate the comments. And what you'll also find is it's best practice on LinkedIn to respond to all comments. So even if you see like a post that has 60 comments on it, you'll be surprised at the amount of people who will respond to what you have to say, regardless of how big their name is. And that's something that I've found to be really nice about the LinkedIn community is if you take the time to say something insightful, a lot of people are going to take the time to say something insightful back. And it's, it becomes this very much. You know, I scratch your back. You scratch mine kind of community. Kathleen (31:37)Yeah. And I would, I agree with you. And I would say because of that, LinkedIn is more and more becoming a place where true conversations happen. Whereas it used to be a place where everybody just broadcasted their career updates. So it just really changed as a platform. A couple of things I want to just kind of like go back to first of all, you mentioned, there's a lot of content out there on how to create LinkedIn content. And you mentioned like spacing out your lines. And I had to chuckle because after you said pitch slap, it reminded me. There's also a term for this form of content on LinkedIn. And it's called broetry, as in poetry by bros. So if you Google the term broetry, you'll find examples of this. And it, it cracks me up. I heard somebody else call it the dead broets society. Kathleen (32:25)People call it that cause it is a lot of guys that do it. But not exclusively. The people that post this way on LinkedIn and some people take it to like seriously annoying extremes where it's like three words per line. Like I called her. Hard line break. She responded. Hard line break. You know, I, I don't think you need to go to quite to that level, but the, but the bottom line is the reason people write that way is, is twofold. One, it is aligned with the way we like to read, which is we do not like walls of text and two, it actually plays into LinkedIn's algorithm because LinkedIn rewards posts on which people dwell for longer. So like they stay looking at it for longer. And if you put a lot of line breaks in your post and you make it a really long post, it, people are forced to essentially dwell longer on the post. So it's just interesting to me, but I wanted to mention that because I absolutely love the term broetry. But, and then the other two things I was going to mention and maybe ask you to talk about. One is tagging other people and when you should do that, and two is hashtags. Justin (33:32)Okay. So Broetry, I had not heard the term, but it's funny because I think that it, it stemmed from one of the early creators of this was Josh Fetcher of BAMF media, BAMF media, broetry, it all kind of plays together. You can see kind of where that all came from. But I, you know, it, it works and I like reading stuff like that, but I'm the same way. If, if I write in a way that tries to just separate my lines to make it easy, to read the three words per line thing I don't read. I personally, maybe I'm just different with, I also don't like when there's a ton of emojis, it looks like it was written by someone who's a professional copywriter. Not like, Hey, this was just an idea. Kathleen (34:21)Yeah. Like on my personal approach to emojis. And that's a, I'm glad you brought that up because that is another thing to talk about. Like a, I do think emojis are fine. Even in the most professional settings, I think they can be used really well if used correctly. Like my whole thing is, is it adding value? Like sometimes I'll use it to call attention to a particular line in my post or like if I wanted to bullet point something, but LinkedIn doesn't allow me to do bullet points. I'll find an emoji to sub as a bullet. But yeah, there are some people who take it just to crazy extremes Justin (34:53)And that, that goes back to you know, I try to have these personality traits that are my personality traits that I embody on LinkedIn. And I always try to think of if it's providing value in the word, the trait that I try to embody for myself is thoughtful. You know, it is me putting this out there thoughtful, or is it just trying to draw attention? And I don't want my content to work because I had some growth hack. I want it to work because I'm helping the people in my space. Kathleen (35:25)Amen. There are a few people I follow who use that format and they do it in a way that just is so contrived feeling like I get so sick and tired of their posts. Cause I'm like, Oh, another one of these. And then there are people who do it and they follow that format, but they're like really sharing something that's interesting. And that makes me want to read it. And that's thoughtful. So couldn't, couldn't agree more. You and I are just like on the same page about all of this, I feel like we need to find something to disagree about. Do you have any controversial opinions on hashtags? Justin (36:02)I don't do so I'll go to the previous question, which was tagging people in it. I hate to sound like a broken record here, but I try to be thought I, I'm not going to do massive tag ins. What I try to do with my content again, if we go back to looking in the mirror, I'm an agency owner. People don't care that much about what I have to say in my space and that's fine. Believe me. I don't lose sleep about it at night. I've, I'm very comfortable in my own skin. And I think it helped me a lot as a professional to understand that as an agency owner people, don't net, maybe they'll care a little bit about all my personal opinions, but I try to, because I run a podcast. And because I talk to these people all the time, I try to bring in things that other people said that I hear from other folks or other LinkedIn posts that I saw. Justin (36:59)I talked about my 10 comments per day. Well, sometimes I'll write a comment and I'll be like, wow, that's a good post actually. And so then when I go to write that post, I thank that person who I commented on initially for inspiring that post. Then I get a comment there from them and maybe there was someone else who I thought that it might be interesting for. So I may tag them in the comments, but you'll see these giant bricks of 20 people who are tagged in a comment to try to drum up engagement. And again, I view that as counterintuitive for your personal brand. If you look like you're trying to hack the system to drive up engagement, people will recognize that, right. Kathleen saying, you see it, you, you feel it, you know, it, you don't think positively on the people who are doing that. If you don't think negatively, if you're not like, wow, this person is really out here to help me. Right? Kathleen (37:53)No, the only time I like it is when somebody is like, Hey guys, I I've heard that LinkedIn really rewards posts that like are in this format. So here we go, space, I'm going to test it at space. What do you think? Like when they just say like, this is what I'm doing and here's why I like that. That's cool with me. Justin (38:13)So I think, you know, when it comes to tagging people in, if you're being thoughtful about it, I think people appreciate it. I know almost every time that I tag someone in and say that they've inspired my posts, they don't even know that I'm about to do it. And they're like, wow. You know, I I did one yesterday. I, I think this woman who had put out a post and show her, I, you know, I have a note sheet that I keep of all the things that I may want to write about. And she was one of them and it was a post that she released two weeks ago. And then I say, two weeks later, Hey, you know, I was thinking about this post that Kathleen wrote to two weeks ago. I think her name was also Kathleen or Catherine. And you know, it just inspired me to, to write this and she's like, wow, you remembered my post. It's like, I spent time on that. You cared enough to remember it and bring it back up and talk about it again. That means a lot to me. I have now left a positive impression on that person. So be thoughtful care, you know, when, when you're writing something, don't just write it to try to drum up engagement, but really try to help the people in your space. And people will recognize it. Kathleen (39:25)And to go back to what we started with to bring this full circle, if you did interview somebody for your podcast, then you absolutely should tag them in your post, both so that they see it. And also when you tag them, their followers will see it. And I think people that's of interest, like you've just interviewed them, they're sharing their knowledge. That's a great way to get that knowledge out in front of a bigger audience. Justin (39:46)Exactly. Yeah. I mean, you know, just using real world situations makes what's suppose so much easier. And if we go all the way back to, you know, we went down this, this pathway of talking about LinkedIn, but if we go back to the podcast, I mean the podcast, it just gave me a voice on LinkedIn. And then the content that you get out of it is more important than the actual podcast itself. Because if you're looking to have, you know, 5,000 downloads per episode, well, I definitely recommend you don't make a podcast and B2B it. It's just going to be really hard. I'm not saying it's not possible. And there aren't podcasts out there that do extremely well. But I think the people who do well with their podcasts understand that number of downloads per episode and inbound traffic directly from someone saying, Hey, I listened to your episode and it made me want to work with you is probably way down the ladder in terms of the reasons that people are doing it. Justin (40:51)I'd say what you said, which is relationships with those people in your space. And then the content and the voice that he gives you in your space to be able to go out and talk and say, look, I I've interviewed me personally since the pandemic. I think I've interviewed 75 heads of marketing. I'd argue that I can go toe to toe with anybody in the world in terms of how many heads of marketing and B2B technology that they've talked to since the pandemic hit. I would, I don't think there are many people who have heard from as many people as I had and that's powerful. Kathleen (41:25)Well, and I think there's a fundamental flaw in the assumption that you need to have a lot of downloads, which is that, as you say, in B2B tech, for example, or in B2B anything, oftentimes our audiences just aren't that large to begin with. Like if, if you're really being focused, like if you want to reach a very specific audience, that audience may not be that big, but if you're getting the, call it 300, people that are in your super, super focused niche, if those 300 people are listening, that's the most highly qualified audience you could get. That's the best audience. So who cares about the other 5,000? That 300 is the 300 you want, right? Like it's quality over quantity, in my opinion. Justin (42:12)I mean, anybody out there who's listening. If, if you had the choice to have 5,000 random listeners or 200 executives in your space that listen to your podcast, I know what direction you're going to want to go. You want those executives to associate your podcast with thought leadership with the people who are spearheading the way and they'll listen. They want to hear what their colleagues are doing there. It seems like it's an infinite world out there, but there's only so many CMOs CEOs, heads of finance in specific industries. And if you created a niche podcast, you'll get the people in your space, listening and caring about what you're doing. Kathleen (42:57)Yeah, absolutely. Alright. We could go on and on all day, but we're actually going to run out of time because we have so much to talk about. So we're going to shift gears here for a sec. I always ask my guests two questions. I'd love to know what your answers are. The first one is this podcast is all about inbound marketing. Is there a particular company or a specific individual that you think is really a great example of how to do inbound marketing right these days? Justin (43:22)Yeah, for sure. So let's, I'd rather give, I think people, since we went down this LinkedIn path, I'd like to give people some profiles to check out that I think do what we talked about. A lot of that let's do. My favorite person is Justin Welsh. Justin Welsh combines the ability to have broetry, he's all text but is extremely thoughtful in what he puts out. And you can tell it's really who he is as an individual. He teeters more on sales. He was the VP of sales for a company that exploded. And now he spearheads his own consulting business for companies from zero to 50 million SaaS organizations. And he, he's amazing with the way that he speaks on LinkedIn. He talks about, he wants to post to be polarizing and he defines polarizing as the balance between intriguing and crazy. And so he teeters that line all the time and it drums up crazy engagement. So look up Justin Welsh and then two other people who I really look up to and I think that they do really well on their profiles and just being themselves are Kyle Lacy of Lessonly. You're I see you shaking your head, so I'm sure you know who he is. Kathleen (44:42)I just interviewed him. He, I haven't published his episode yet, but that'll be coming up or by the time this airs, it will have been. Justin (44:48)So if you're listening to this episode right now, after this, cue up the Kyle Lacy episode, because he will be better than that. Kathleen (44:56)Totally different topic. Justin (44:58)Totally different. He is fantastic. He comes from just a wealth of experience in the, in the tech space as a CMO awesome guy. I've had him on my podcast. I interact with him on LinkedIn regularly. And he is just, he's a guy that, you know, he's a tactician, he's doing, he's doing the job every day. And he balances, you know, Justin Welsh and me, Justin Brown are, you know, entrepreneurs and, or just self-employed. So we have the time to really promote our personal brand. You want to look at somebody who is doing it in terms of he's a CMO at a tech company, he's got a boss, but he's out there, a mate, jumping on your podcast, jumping on my podcast, putting out content all the time for both his personal brand and his company brand. He balances it extremely well, just a really talented, smart interesting person. So those two were the two that, that came to my mind that I thought might be good examples for the audience. Kathleen (46:01)That's awesome. I love those examples. So keep an eye out for that Kyle Lacy interview. Maybe I need to interview Justin Welsh next so that I can make it the trifecta. But those were great answers. The other one I always get the question is how do you keep up? Like, there's so much changing all the time in the world of digital marketing. How do you personally keep yourself educated? Justin (46:23)Yeah. So I have a few answers to this question. The first is I still try to read and that's not actually staying educated in current climate. And so when I read, I've tried to read books or reread books that are like pillars of sales and marketing. I don't have the time in it. And I think this is hard when people want to pick up something to read. They're like, what do I read? And for me, I like to read books that were pillars in sales and marketing because they age well. So examples of books that I've recently read I re-read spin selling and I re-read how to build a StoryBrand. Those are books that aren't going to age out. They're done on research. They're done as books that when they came out, they were, they were just, they changed the way that we do marketing. Justin (47:23)So I wanted to start there because I think it's important that people still read. And I didn't want to give you the same cookie cutter answer of LinkedIn, like but, and I won't go to LinkedIn next. The next thing I'll go to is I recently joined a Slack community called rev genius. There are a couple out there. I know the revenue collective is a great one that Kyle Lacy's in and a lot of practitioners are in. I am not allowed to be in the revenue collective because you have to be, you can't be an agency owner. You have to actually be doing the job. So I had always had people on my podcast and I felt left out cause I want to join. I wanted to join the revenue collective. It's all these people that I find so interesting. Justin (48:02)And I look up to and recently this new one came out, which was called rev genius. And I think in the last three to four months, and don't quote me on that, cause I might be wrong. They've gone from 15 to 5,000 members. It's a Slack channel. I'm a part of it. And I look and I love it. I, I'm talking right now about launching a podcast with them. And I get to interact very easily with all of these people who are out there doing great things. So I would say find communities of people that can help to educate you, especially in the world that we live in. Now it's so much harder to interact and engage with folks. It's why podcasts are on the rise. It's why so many people are going to LinkedIn, which would be my next recommendation. That's how I stay up to speed, having conversations with people in my space. Kathleen (48:48)Well, I am a member of both the revenue collective and rev genius and would second that. It's a great recommendation and I'll put actually the links to both in the show notes in case people are interested in going and checking those out. So awesome recommendations, Justin. That is all the time we have. So if somebody is interested in learning more about you or motion or connecting with you online, what's the best way for them to do that? Justin (49:14)Yeah, for sure. Just LinkedIn backslash Justin Brown motion. Awesome. Then my company is motion agency.io. I mean, you're, you're welcome to go fill out a form on there if you want it to work together. But you're just going to get me anyway. So you can just reach out to me on LinkedIn open to all connection requests. Like I said, happy to engage. Kathleen (49:36)Awesome. All right. All of those links will be in the show notes. So head over there, if you'd like to connect with Justin or learn more about some of the resources or the people that he mentioned, and that is it for this week. So if you're listening as always, if you enjoyed this episode, please take a minute and head to Apple podcasts or the platform of your choice and leave the podcast or review preferably five stars. But if you don't think it deserves it, I get that too. And if you know somebody who's doing kick ass, inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. Thank you so much, Justin. This was a lot of fun. Justin (50:12)All right. Thanks Kathleen. It was great to be on.

On Episode 39, Forbes contributor and founder of brand agency Warm Robots, delves deep into the nuances of LinkedIn. How can you nurture your employees to be thriving brand ambassadors? Who should represent your company and how do you establish guidelines?

Goldie Chan is a founder, writer and LinkedInfluencer. After leaving her 9-5 Goldie started making videos for Linkedin, whilst looking for a new job. Her daily videos gradually gained traction until her popularity on the platform exploded and she eventually ended up creating over 800 consecutive daily videos. Goldie's story is one of commitment and consistency, which always pays off in the end!

What can we learn from the queen of LinkedIn about telling stories for warm robots? If you’ve been around LinkedIn, you’ve probably noticed Goldie Chan. The green hair makes her stand out … but her consistent calm, positive, and supportive content help you center and ground and ... sure, even feel good about yourself. Goldie started doing video on LinkedIn, and never really stopped. She has the longest daily video streak on LinkedIn, and got shoutouts from top execs there as well as elsewhere, which has turned into an amazing career in speaking, consulting, writing for Forbes and ... telling stories. A couple of weeks ago I spent some time with Goldie on her show. In this episode of TechFirst with John Koetsier, Goldie's coming on TechFirst to share what she does best.

Does your eCommerce company know how to use LinkedIn for marketing effectively? Listen to Goldie Chan, the Oprah of LinkedIn and one of the top 5 leaders when it comes to LinkedIn video. Key takeaways include how eCommerce brands can use LinkedIn for branding, why conversion on LinkedIn differs from any other channel, which you should build first - your personal brand or your brand page, how to get employees to engage with company content, and the most common mistakes eCommerce brands make on LinkedIn.

How do the world's best marketers and salespeople use LinkedIn? This week on The Inbound Success Podcast, DigitalMarketer Head of Partnerships Marcus Murphy takes a deep dive on LinkedIn and shares his tips for using the platform to effectively connect and start conversations with your audience. In addition to his work at DigitalMarketer, Marcus also teaches the "Intro to Marketing on LinkedIn" course on LinkedIn Learning and is a member of LinkedIn's customer advisory board for LinkedIn sales solutions.  When it comes to LinkedIn, Marcus really knows what he's talking about, and he shares all of his tips in this episode. Highlights from my conversation with Marcus include: Marcus joined DigitalMarketer after helping companies like Yelp and InfusionSoft (now Keap) scale and build out partner programs. He is an avid user of LinkedIn and teaches a training course on how to get the most out of it. While most online LinkedIn trainings focus on how to optimize your profile, Marcus says the key to success on LinkedIn is all about the content you create. There are about 9 billion content impressions a week on LinkedIn and that content is driven by about 1% of LinkedIn's user base. Marcus recommends that you begin by using your profile summary to tell your story and start a conversation (check out his profile for a great example of this) rather than simply list the places you've worked. When it comes to creating content on LinkedIn, Marcus says not to wait until you have the perfect post. Share what you're thinking, ask a question, or ask for help. These are all great ways to start a conversation. You also don't need to come up with something new to say every time. Some of the biggest thought leaders on LinkedIn (think Gary Vaynerchuk) have been saying the same thing for years and it is their consistency that makes their message so powerful. Marcus says to find one tip that you think is useful, and go and implement it. Don't try and do everything at once. When it comes to posting things on LinkedIn, Marcus recommends using whatever format (text, video, pictures, etc.) makes the most sense given your content, but he did say that text-only posts seem to be performing particularly well right now. He doesn't think it hurts post performance to include links in the post itself, but he strongly advises against including more than one link as it can get very confusing. Marcus likes to use emojis to convey tone in his LinkedIn posts, but warns against their overuse. LinkedIn gives users the option of setting the button in their profile to say either "follow" or "connect." Marcus says you should have it say "connect" until you have a very strong following and then you can determine if it makes sense to switch it over. He does not advise connecting with every single person who sends a request - instead, he says you should look at the context of the connection request and engage with the people you want to have conversations with.  LinkedIn is introducing a number of new features, such as newsletters, and Marcus says to be on the lookout for more episodic content in the future. Resources from this episode: Visit the DigitalMarketer website Learn more about DigitalMarketer's event Traffic & Conversion Summit Subscribe to the DigitalMarketer blog Connect with Marcus on LinkedIn (tell him you heard him on The Inbound Success Podcast!) Listen to the podcast to learn how Marcus has mastered LinkedIn for sales and marketing - and how you can, too. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and this week my guest is Marcus Murphy who's the head of business development and partnerships at DigitalMarketer. Welcome, Marcus. Marcus Murphy (Guest): Hey. Thanks for having me. Marcus and Kathleen recording this episode. Kathleen: I am psyched to have you here. You are like my LinkedIn guru. I've been following you on with what you do on LinkedIn, and then I see that you're on LinkedIn's Customer Advisory Board. You're teaching classes. You are like Mister LinkedIn these days. Marcus:You know what's kind of funny? I fell into it, because honestly I loved the platform when I was way back in the day when it was kind of like just for your resume. I was like, "Wait a minute. I can start sharing stuff, connecting with people," and now it's my pipeline. So, it was way back in the day when I was a sales guy, and then now still a washed up sales guy, but I use it now for way more than that, like content distribution. Being on the board, I get to see some fun tools. So, yeah, I'm all in. I'm super in. About Marcus Murphy and DigitalMarketer Kathleen:That's so cool. I can't wait to just pick your brain about this topic. LinkedIn is my favorite platform as well. It's the one I'm the most active on. But before we do that, if there is anybody out there who's listening and maybe doesn't know who you are or isn't following you on LinkedIn or isn't familiar with DigitalMarketer, can you talk about your story, what you do, what DigitalMarketer is, and just how you got to where you are today? Marcus:Yeah, absolutely. It's a fun story. My wife and I got married in 2009, so we just celebrated 10 years of marriage, which was pretty cool. Kathleen:Happy anniversary. Marcus:Thank you. Went to Italy and literally I'm trying to get rid of all that weight we gained over there. But, yeah, basically we were like ... Man, we did something crazy. We got married. We started it a company, and we moved from New York to Phoenix, Arizona for no reason at all, didn't know anybody, but kind of ran that company for six years and then finally sold it, because my wife was like, "You know what? We want to start a family. Why don't you think about maybe joining another company? It'd be a little easier for us." So, we did that. I joined a little company, like a little startup called Yelp at the time, and I immediately kind of start to rise through there. I was in sales, account management. Then I became national trainer there and a bunch of different stuff. I left that go join another small company at the time called Infusionsoft and went through that growth period, which was cool, with them as their partner development manager, so to build out their channel sales. Then there, I met this guy who ... I was speaking somewhere, and I met this little guy. I saw him, and it was really funny. They were like, "That's Ryan Deiss," and I was like, "Yeah, whatever. I don't care." Kathleen: Who's that dude? Marcus: I don't care who that is. There was a huge crowd around him, and I didn't really want to meet him. I saw him speak on stage, and I was like, "Man." I went home that night. It was probably 2:00 in the morning back home. I was in London at the time. I remember telling my wife, "I think I found the guy I want to work for. I think I just saw him. He blew my mind." So, just so happened to be that Infusionsoft had a partnership with DigitalMarketer, and they put me in charge of that strategic partnership, which was really cool. So, I flew down here. Ryan and I became friends. We spoke together, did some initiatives together, did some deals together. Then when this idea of DigitalMarketer needs to build out a kind of customer-facing sales team, partner program, customer success care, they needed all of that, and they were looking for somebody to build it. I remember seeing that job description and texting Ryan. I was like, "What do you think?" He was like, "Absolutely not." I think he didn't want to ruin our friendship, but I also I was kind of like forbidden fruit, being that I worked for a company that was kind of a partner. He's like, "You'd have to get your C suite to say yes to that," so I literally got my C suite to say yes. I walked in, and this is actually to Clate's benefit, the CEO and founder of Infusionsoft, now Keap. Yeah, I said, "Hey, if there's an executive position here available where I could grow into this, let me know," and he said ... To their core values, he stuck. He said, "You know what? I want you to succeed. I think this is a huge opportunity." And I said, "Great. If I don't get the job, can I come back and work here?" He was just like ... He said, "Yeah. You're pushing it, but yes." I went and interviewed, and that was almost four years ago. I came in, and I built out all those teams for about two and a half years, and then transitioned. I hired my replacement. I stole a friend of mine from Tableau in Washington, DC, to come and be the head of sales, and he's doing a fantastic job about a year in. Since then, I've transitioned into partner development, business development, strategic partnerships. I speak a ton. Ryan and I and a couple of other people, we actually are more personality, forward-facing on stages and all that good stuff. Yeah. And here I am today, just finally getting on your podcast. I've actually made it. You know? Kathleen: Oh, I don't know about that. I think I've made it by getting you on as a guest. Marcus: No way. Yeah, that was a very abridged version of the story, but it's equally ... Sometimes it's kind of funny how you end up where you're at, and it was just a series of little, tiny decisions, and I'm just the most fortunate person on the planet to land where I did. Kathleen: That's awesome. As you were telling that story, there were so many things where I was like, "Ooh, I want to talk to him about that, and that, and that," the first one being I did not know that you owned a business with your wife for six years right after you got married. Marcus: Yeah. Kathleen: Here's what's interesting. I got married, within two months, started a business with my husband, which we had for 11 years. Marcus: And it was smooth sailing and you guys didn't fight at all. Kathleen: Oh. Oh, yeah. No, I still say til this day that my greatest accomplishment in life is that I am still married after owning a business with him for 11 years. Marcus: It's so true. Kathleen: We figured it out, but there did come that point, and that was part of why we actually exited our businesses. It was like we need to change gears. So, three years ago, for the first time in our marriage, we didn't work together. Marcus: Wow. Kathleen: Which was great, but also it was a little bittersweet, because we do work well together. Marcus: Yeah. Yeah, I think my- Kathleen: But that's okay. Marcus: My wife is the opposite of me in so many ways, which is great. I am just gregarious and out there and whatever, and Gina's a planner. She takes her time. She's all those things that where friction ... Friction can create a rub that's not great, or it can create fire, and a good kind of fire, and I think we really harnessed that for a bunch of years. We were traveling a ton. Then when we started to think about kids, it really just slowed down. We're like, "You know what? I think we should focus on our family," and that was great. That actually pushed me in the right direction to end up here, and so that was the coolest decision we made. Kathleen: That's awesome. I love it. I've seen you speak. You're really great, as is Ryan. You guys are like a power duo. Marcus: The best. Kathleen: No, really. Marcus: He's phenomenal. I always laugh, because he is ... We obviously have different styles. I think I'm so much more ... Ryan's a little irreverent. I maybe go way over that. I think we also kind of really lean on this edgy humor, kind of we think we're funny and so we need people to laugh and whatever. But we've sat in enough audiences over the last 10 years to really think, "Man, people are coming there to, one, learn, but they're really coming there to be entertained." I think there's an entertainment element that we lean on heavily in our camp and, just everywhere we go, we like to leave an impression. Hopefully somebody walks away being like, "Wow, I really enjoyed myself, and I learned something." That is the ultimate compliment. Kathleen: I can definitely say that's the experience I've had. So, mission accomplished. LinkedIn is making a comeback Kathleen: Now, with LinkedIn, it's been interesting to me, because I feel like in marketing it's sort of like ... Marketing's a little bit like fashion where, if you wait long enough, everything comes back, right? Marcus: True. Kathleen: If culottes can come back, then anything can come back. Marcus: Yes. Kathleen: In marketing, I think LinkedIn is really ... Not that it ever totally went away, but it's really having almost like a golden age. Marcus: A resurgence. It is. It was. It was. It was literally just a site that you'd put your resume, and why would you go on there unless you were trying to get a job or looking for someone to hire? I think when Jeff came in and really took over, he really started "Oh, well, why don't we add ..." The first acquisition they had was like, "Why don't we add an article component? Why don't we add ..." Then it turned into like a full newsfeed. Okay, people are coming here every day to consume content, to learn, to connect, and they're doing more than just using it as their online resume or CV, and that was like the major twist. But for a while there, it was just ... It wasn't going anywhere. It was completely stagnant for a really long time. Kathleen: Yeah. It was boring. Marcus: Yes, boring. Kathleen: I mean, I'll be honest. Almost every update you used to see, at least what I used to see, it just seemed like somebody was auto-posting their blogs. Marcus: Totally. Kathleen: There was not a lot of interaction. Marcus: Stuffy. It was like, "Oh, I'm on Facebook. My mom's on LinkedIn." You know what I mean? Kathleen: Yes. Marcus: And her coworkers are on there, and that's kind of how it felt. It's been around for a long time, so it's not like this is just some new, hot thing. They've got about 645 million people on the platform, but the majority of that came in this resurgence period. The last five years has been a major uptick when they started to add a bunch of things to make it sexier and more appealing for people to want to be there every day. That was a big, big difference. Kathleen: Yeah, no, I've had a lot of business owners, marketers, entrepreneurs say to me in the last year or so that one of their goals is to really invest more in LinkedIn and in their personal LinkedIn presence. It's easy to kind of cover the basics and be like, well, flesh out your profile and make sure you're following people and checking people you should follow and posting things, but there's so much ... As you say, there's so much more to it. How to get the most out of LinkedIn today Kathleen: So, if somebody came to you and said that to you today, with all the functionality that LinkedIn has and knowing how it works today, what would you say to them about how to really build a robust presence on the platform? Marcus: Yeah. You know, it's funny. People ask me to do a lot of things. I have a bunch of trainings out there for optimizing your profile and whatever. In fact, you can go do all of that stuff for free on Google. There is a million people talking about the 10 things, the 5 things, to optimize your profile. But what people aren't talking about and what's really helping people win on the platform is obviously ... It's not a secret. It's content. But it's not just content. People are putting things out in the world for sure. There's literally nine billion content impressions a week on LinkedIn, which blows people's minds. The other statistic that's staggering is the one that, of those nine billion content impressions, all of those are being driven by almost 1% of the population on there. So, it's about five million people pushing all the content. That literally equals viral, by the way, and the reason why it's viral is because, if you put out a piece of content to ... Let's say I have 15,000 followers on LinkedIn. If all of them see that I put out a piece of content, and they engage with it, so they comment or they like it, that'll show up in their activity feed. Then it just kind of trickles to a second and third connection. So, all these people, the 100,000 views that my post got ... I'll share some of the content strategies I have, but a lot of them go really far, hundreds of thousands of views because it's not about the ... It's the people who are engaging with it and who they're connected to, and then those people see it and consume it and pass it along. I just becomes this amazing thing. But the one thing I'll say that people aren't talking about with content is that it's not about content. It's not just about putting things out. It's about putting content out that creates the right types of conversations online. And what I mean by that is literally, if you're not putting out content that is starting a conversation, then it's literally just noise. It's just another thing that just clogs up our brain and our feed and whatever, but if you happen to leverage your content with the right audience and create a space for them to have a conversation or engage you or be able to engage one another, you are now a catalyst in that. You have a ton of power. People start to see you as an authority or a thought leader. That's where people are starting to take those online conversations off and do amazing things, partnerships, business, sales, et cetera, and they're moving that forward, because they've figured out that the real kind of equation is I need to find really good content that's relevant to a very specific avatar that I'm trying to target that will elicit a response that is a conversation. And you need to know what to do with that conversation in adding enough value and relevancy to get that to come offline and turn into an opportunity. That is what people are doing that are winning with huge followings, and they're doing it every day. So, it's not just about the content. It is about the conversation, for sure. Kathleen: What's really interesting about that, the way you describe it to me, is that it echoes some of what I say to people about their blogs as well. There are so many companies out there that are blogging, I feel like, unlike 10 years ago and you had to convince people to blog. Marcus: Everybody's got a blog. Kathleen: Now everyone has a blog, but there's a lot of "I'm just checking the box and phoning it in" kind of approach to it. I was saying this to somebody the other day. I'm like, "If people can go to your blog and find information that they can find anywhere else, why should they come back? Why should they subscribe? They can find it somewhere else." So, you have to be creating content that's somewhat unique, that is provocative in some way or another, but you have to give people a reason to return or engage. Marcus: Totally. Kathleen: It sounds like there is something there to that as well on LinkedIn, but I really like the way you're connecting this to a conversation, because it's one thing to provoke and to be unique. It's another to get a response. Marcus: Totally. And here's the thing. Be proactive enough to reach out and start conversations with people as well. It's one thing to get people who want to start a conversation. It's another thing to reply. Also, it's very interesting. There's a lot of missed opportunities with just wanting to have a conversation. I know that everybody ... This is very common knowledge for a lot of people, but on LinkedIn you can see who's viewed your profile. That's a really common thing. So-and-so viewed your profile. You had this many people who came to your profile. The only thing we don't do is we actually don't act human. We don't take humanity online with us, because in reality, if someone stopped and looked at you, they would probably look back and be like, "Can I help you with anything? What's going on?" Kathleen: Why are you staring at me? Marcus: Yeah. Yeah, exactly. But in an online space, we don't really think that. So, when someone looks at your profile, they didn't just accidentally come to your profile. They were looking for something. They might have come there for a certain reason. They might have saw you in a feed somewhere. And that is the opportunity to engage people in a human way and be able to take advantage of the opportunity. The other last thing I'll say on it is that your profile, great, optimize it, but optimize it to start conversations as well. It's not just about the content you put out. It's your summary. It's your headline. People don't understand there's a lot of real estate that, when someone sees your photo and what you do, not your title but what you do, "I'm here to double the size of 10,000 businesses," or "I'm looking to connect with agencies that I want to help grow," those little lines are allowing people to quickly understand what you want to talk about, and it really helps target that conversation. So, I think it is about optimizing your profile, because you never want to have great content that points back to a really terrible ... I don't know. That's like having a really bad website with ads. Kathleen: Exactly. Yeah. Marcus: But it is an opportunity to not only optimize it but optimize it for the conversation, and don't be afraid to be human and follow up and really kind of push that. Kathleen: Well, you are definitely drinking your own champagne, as I like to say, because I'm not a fan of eating one's own dog food. Marcus: Yeah, I like that. Kathleen: Your summary is a really good example of that, because it's not the usual, "I worked here, and then I worked there. And now here's what I'm doing here." It's "I'm on a mission to overcome the stigma of selling," and I love that you end it with a question, because it goes back to what you said about starting a conversation. So, I'm curious how often do you get people who visit your profile, and then they reach out to you and say, "Hey, I saw your kind of manifesto and your summary, and I'm in." Marcus: It literally is a weekly occurrence, and it happens a lot. I use it when I speak, because I share that example, because people are like, "Well, I'm going to optimize this summary, but it's just there for SEO." No, people literally read them, and they want to kind of get on board. They won't get on board unless you tell them what to do. So, my summary is set up in a very narrative format. I wrote it to be a story. I wrote it to be engaging, to allow me to put some personality into it. So, yeah, I state my mission. This is what I'm here for. Then as you work your way down that summary, I also talk about how ... Because most people are salespeople who read my stuff, sales and marketers whatever, but I basically say in there that I didn't ask for a sales costume for Christmas. I didn't dress up as one as Halloween. I didn't ask for training for Christmas. Because we all kind of accidentally become salespeople, either by function or just necessity. It happens. If you own a business, you kind of have to. I realized that it comes with a stigma of just every single terrible salesperson that was thoughtless before me, and I need to overcome that in order for people to see, no, I'm a human being. I really want to connect with you, and I want this to be meaningful. At the end of it, I add a CTA that is like, "Hey, who wants to join me? Who's trying to join me on this journey?" And I just get people all the time that are just like, "Hey, I read your summary. It stuck out to me. I am on that journey as well," and those are the kinds of conversations that I want. I'm creating a summary with 2,000 characters, so that's a lot of real estate to elicit that type of response to have somebody who reaches out and goes, "I'm in. I'm all in. What do we do? Do you want to meet? Do you want to have coffee? Can we have a call?" I take them all the time, because they're my tribe. Those are my people. I can't do it alone. Most of those people really expedite this whole movement anyway, and many of them are business partners and friends forever and ever. Kathleen: That's awesome. It's a great example. So, if you're listening and you want to see how this is done in the wild, go search Marcus Murphy on LinkedIn and check out his about section, which is his summary. It's great. Marcus: Thank you. How to get started with creating content on LinkedIn Kathleen: Assuming somebody is listening, and they're thinking, "All right. I got you. I'm going to work on my summary, but then I need to start to post content," going back to what you talked about earlier, my guess is that a lot of the people that might be thinking that have been either not posting much, or they've been phoning it in and just posting links to their company blogs with minimal commenting or anything like that. How would you advise somebody like that to get started? Marcus: Yeah. It's interesting. It's a 1,300 character limit, meaning you've got to be somewhat concise, but you can definitely tell a story. I like using posts that ... My opening line is definitely somewhat provocative. This one I just did ... I wrote that the majority of people reading this are going to not hit their goals this year. That was my opening line. The reason why I said that is I went down, and I said, "We goal plan. We put a ton of time and energy and effort into doing that. We lock ourselves in rooms and make these big proclamations, but many people that I talk to, the one thing that's keeping them from their goals are the people they surround themselves with." I had an exercise that I put in there, saying, "Here's a list of three lists that you need to make." One of people that you need to go deeper on the relationship and show up more and go kind of obviously expand upon that relationship. Then there's a hard one, which is like here are the five people that are not helping you get there. These are the people that literally don't believe in you. They want you to fail, because misery loves company, and these people are just absolutely ... You're like one relationship away from succeeding and one relationship away from literally failing. I was trying to make that point, being like, "Plan all you want, but who you surround yourself with will literally affect that in massive ways," but I opened that and started to give people not only the provocative statement and the thought behind it, but I gave them the resource. I like to use the space to say, "Here is the thing that I want to catch your attention, which is for sure. Here's the little bit of stuff I've been thinking about that got me thinking about this question. And here's the resource. Here are the 3 things, 5 things, 12 things. Here's a link to et cetera." So that people understand, "Oh this is ..." That thing has ... There's just so many comments on there, because people are like, "Oh my gosh. Yes," or they'll tag other people and they'll start making that thing go. It's because they can relate to it, because it's a broad topic. So, I would say, if you're starting out, the only thing I would tell someone to do is be consistent and talk about something you actually care about. What you're going to realize is that you connect with a really amazing community of people that totally serve your purposes, or people that are either in your industry or people that you want to get in front of, but the interesting part is that, if you don't put out information that you're passionate about, you won't ever start a conversation. If you think that you want to put out every entrepreneur link or some Forbes article, cool, but you better have your own unique thoughts around it, and it should be something that you're passionate about, because people can tell. Kathleen: Yeah, it's interesting. The pushback that I hear the most on that ... It's actually the same pushback I get when I talk to people about why they should be doing more video. They say, "But I don't feel like I'm enough of an expert in topic X to put it out there." What would you say to do? Marcus: I don't think everybody's a thought leader. I'm going to say it. Everybody out there tells you ... You see it everywhere. It's like, "I'm a thought leader," and then this, "I want to share all this information and build a tribe and get a following and be an influencer." It's like, no you won't, and we don't need everybody to be one. What you can be is vulnerable. What works really well on this site ... My buddy David Gerhardt ... If you're not following him, you totally should. I think over the last year he gained almost 30,000 followers on LinkedIn, and one of the reasons is because he gets on there, and he shares his reality. He shares all kinds of things that are happening to him in his day-to-day. One of them he shared we like, "Here's my calendar, because I'm not willing to sacrifice my family for my job," and he was a really incredible job. He's a CMO. He talked about "I wake up here, and I dropped the kids off here. Here's my schedule." Oh, man. It got a million views, a million, that post. He was just sharing what he knows about. Here's the thing. You're saying, "Hey, I don't have anything. I'm not sure." Well, go ahead and tell people that. Ask for people's opinions to help you fill the void of what you don't know. There are so many people that are willing on this platform and in life to give advice. Some of the most viral posts that I've ever had are asking people, "Hey, you know what, I'm getting ready to go into a heavy interview season. I really want to hire quality candidates. What are some of those questions that you ask during your interview process?" There were 197 comments on that post. Everybody has an interview question, everything from what kind of Crayola crayon you'd be to more like, "Hey, what's your weaknesses? No, really, what's your weaknesses?" I think that if you don't have anything to share, ask good questions, because people want to engage, and they want to help you. So, helpful posts, you don't have to be the most creative. You don't have to be an expert or a thought leader. Not everybody is. It's funny. I'm the LinkedIn guy, but really what I love is when people ... When I have a need, I will go on there and ask and say, "Man, I feel completely ... I don't know the answer to this. Can someone help?" There's just an amazing response and flood of advice. Kathleen: Yeah. I also like to tell people, if you wait until the day where you feel like the world's foremost expert in a topic, that day is never going to come. The people that seem like experts are 99.9% of the time not the world's most foremost expert. You don't have to be. For everyone who feels like they have a certain skill, there is at least 10 other people who don't have that skill. And as long as you can impart your unique point of view about it, then somebody out there is going to find value in it. Marcus: I made fun of ... So, I was speaking at an event in New York City called Digital Agency Expo, and I was hosting it. Gary Vaynerchuk was there doing a keynote. We're backstage, and I'm like, "Gary ..." We've had a bunch of funny interactions. If you ever get the chance to meet him not online, like Gary, FU, go get hustle, or whatever, get some time with him. He's an incredibly genuine human being. But one thing that he said was ... I was like, "Gary, you've been saying the same stuff for like six years." He hasn't deviated. He says the same few things that are just ... He beats them to death, and he just continues to say them. When you find your thing and you see that it elicits a response from people, people are giving you feedback and they're saying, "Wow, you really understand this thing," you should just keep saying it, because there are so many people out there that want ... You'll think it's old hat, but it really is this new information to so many people, and you just kind of beat that drum. I really love that, because we'll all kind of wrestle with that, and be like, "Oh, I need something new and hot." When you're an influencer, a thought leader, in any way, you're like, "I just need a ... Maybe it's the next thing." No. You need to be an expert in that thing that everybody wants to seek you out as an expert in, and the only way you can start doing that is being consistent about the stuff that you were talking about and you're getting that really popular response. Then you just double, triple down on it. I think that was really cool. But, yeah, Gary ... We can't all be Gary either. Here's the word of advice for anybody that meets Gary offline. Just don't match his energy, or you'll look like an idiot. Don't do it. Don't try and just go with the ... Just be yourself. Kathleen: It's funny that you say that about sticking with the thing that works, because as you were talking about, who came to my mind was Marcus Sheridan, who I've gotten to know over the years and worked closely with. He started talking about They Ask, You Answer years ago. He just released the second edition of the book, and it's just as fresh as it ever was, not only because the principles haven't changed but the truth is, and I'm sure this is true about Gary V. too, you can tell people time and time and time again the way they should do things, and 99 out of 100 people still aren't going to do it. Marcus: 100%! It's never the content. It's never the problem. It's the implementation. Kathleen: Right. Totally. Marcus: People will never make the capacity or the space in their lives to do the things that they're hearing about. When you go to a conference ... We have Traffic & Conversion Summit coming up, and the number one thing I'm going to say when I walk out on stage, because I'm going to host it this year, and it's 10,000 people, by the way, which is pretty dope, but one of the things I say to everybody is like, "Hey, don't have a dusty ass notebook by the time we're done with this thing. Just don't." Find one or two things you can implement into your business, and just do it. Just go home and do it, because every idea and every big ... How many pictures of slides do you have on your ... Of every event that you've been to. You're not doing anything with those. They're just going to occupy space. You need to find the one thing and just implement, because 99% of people won't do it. They just get overwhelmed, or for whatever reason it just gets brushed by. And all that momentum and all the euphoric feeling, all that stuff just dissipates really quickly after you learn it. So, yeah, I think the one ... Man, find something you can just implement. Then you'll be better than half the population, which is crazy. Kathleen: A-freaking-men. With that, I'm going to actually just challenge everybody who's listening, because that's why I started this podcast. I used to go to marketing conferences, and I'd hear people talk. So much of the talks would be really exciting and inspirational, but I would leave feeling like, "I don't understand. I don't have enough tactical knowledge to be able to go and do stuff." So, whenever I interview people, I always like to cover the exciting, the inspirational, the strategic, but also leave people with some really concrete takeaways, which we are going to do before we're done here. So, my challenge to you as listeners is, as you are listening, find one thing in this conversation that you're going to leave and do today, because there will be some small things that you can do immediately, like make one new LinkedIn post that follows some of the things that Marcus is saying. One thing. Marcus: Love it. I'll like it. Tag me. I will comment. Kathleen: All right. Marcus: I'll make it go further. Kathleen: Awesome. So, with that, we're going to go from the ... We've talked about the why and the exciting stuff, and I want to start to get into a little bit of the nitty gritty- Marcus: Awesome. Kathleen: ... because there is a lot of nitty gritty that is really interesting about LinkedIn these days, at least to me, but I'm kind of a nerd about this stuff. Marcus: No, yeah. Let's nerd out. Text v. video posts on LinkedIn Kathleen: I've been playing around with LinkedIn also, and I'm nowhere near at your level. Some of the things that I've found really interesting is ... One is the difference between just plain text posts versus posts that have pictures, posts that have videos. Do you see any difference in performance between those three formats? Marcus: Yes, absolutely. You know what was really funny? When they added native video, it was like the hottest thing, and it was like a TV in a bar effect. You're going through your feed, and you see a video. You're like, "Oh, crap. A video. I didn't know they could do this." So, they got a ton of engagement. Now, videos are interesting. If you have good content, you're going to get eyeballs. If you don't have good content, it's not going to just be like because you've got a video on there you're going to get engagement. I always think it's really crazy. It's like have good content. Have good, relevant content, and you don't have to worry about what format. But, I'll tell you, I'm getting a huge response, a massive response from text, just straight text. It's working for everybody. It's 1,300 characters, and I space it accordingly. I usually have thought, space, thought, space, thought, space, because our brains work in a way of consuming data like it's a book. So, books have space between lines where, if you have a chunk of text, whew, it's just, unbelievable how fast people can scroll past that in the feed, because typically what happens on the actual text is that you start with your statement, what you're trying to catch someone's attention. Then if you continue to space it correctly, it'll have a see more button so somebody has to click that see more button to get down there. The video part, for me, I still use when it's man on the street interview. If I'm just going to pop open my phone, I've got a really important thing to say, and I just ... It's happening to me, and I want someone's help, or I share it. Those get a lot of engagement, because they're pretty authentic. That's the nice part. Some people like to see this. They love to see the "Oh, you're like a human being. Not just behind a keyboard. You have emotions, and I can relate with you." Even if it's the way you look. Most people, if they've never met me, they don't know I'm racially ambiguous looking, and I'm bearded and whatever. I think that sometimes that's really important to add the authenticity and that trust element is to leverage things for that: pictures, videos, and sometimes infographics and stuff like that. They're great, because infographics can tell the story of what you have, but you still have 1,300 characters, even when I put up a video. When I share our blog, like this actual podcast right now, I will put up my thoughts about it and the link to it, and that gets a lot of engagement because I'm giving people the big takeaways and what I really enjoyed about it. The one thing I'll tell you that's been detrimental, which is it's opposite of what we thought it was going to be. Probably a year and a half ago, I was sitting on an advisory board, and they were talking about live video. They were like, "Facebook has this live element. It's doing really well. Instagram's got obviously this live element. LinkedIn should have this live element." And it's only been ... Some people do really well, like Harvard or business pages. They're doing really well because of really important interviews and that kind of stuff. Most people it's just annoying. I realized I was losing followers when I was just popping up, because the notification that someone's going live is the most annoying thing on the planet. It's like, "Someone starts going live." It's like, "I don't care. I don't want ... That's not what I want to consume at the moment. It's not anything that's interesting." Now when you're connected to all these different people, it's anybody. It's like I don't want to know about how to sell brooms. That's the thing that I care about. Kathleen: It's not breaking news. Marcus: Yeah. So, until LinkedIn can modify that where it's like I'm following these specific people and the rest of it's noise, and I don't want to see these notifications but only from these people who produce this type of content, then it just becomes a thing that is annoying and disruptive. That's my feedback, by the way. I was just there about a month ago, and I told them these things, but I'll tell you nothing right now is beating written for that 1,300-character, no picture, no video. It's just doing really well, especially when you tag relevant people into it, you're using appropriate hashtags. Those things go bananas. I actually, every once in a while, which is pretty fun, it's a nice test, but I'll get notifications like, "You're trending in this hashtag," which is usually business or sales or sales leadership. Those are the three that I trend all the time in, and it doesn't take a lot. It's just the fact that most people are engaging with that post and it has a hashtag. If you don't have a hashtag, it won't trend. That's crazy, because it shows up in people's inboxes when it starts trending. It'll say, "Hey, Marcus Murphy is trending on this hashtag," and then you click on it. It takes you to the post. It's super. Yeah, writing. Writing is hands down ... Heavy word posts are what's winning on LinkedIn right now. I think that, yeah. Like I said before, the only caveat that I have is that good content wins. It just totally does, regardless of the format. In this case, we are seeing that there is a bigger life in just the good old text-heavy posts. Kathleen: There was a couple things that you said there that I just want to call out for people who are listening as far as takeaways. One is you have 1,300 character limit. Two is that it's going to cut off what you write, and there's going to be like a see more kind of a link. So, you need to put something that's going to catch people's attention right up front. It was interesting. I did an interview with Goldie Chan a few months ago, and she talked about- Marcus: Yay! My homie. I love Goldie. Kathleen: She's awesome. She was the one who got me started doing LinkedIn video, because I was so inspired by her. Marcus: Oh, that's awesome. She's the woman. Kathleen: Yeah, she talks about something similar where she puts a question in her first line, because you do need to have something right up front that hooks people, that draws them in. Marcus: Yep. Kathleen: Then I liked that you talked about breaking up and having spaces. I noticed that too, that it's much easier to follow. You gave the example of Dave Gerhardt. He definitely does that as well. If you're putting one sentence or maybe two at the most per paragraph- Marcus: Yep, that's right. Kathleen: Then hashtags. It's funny. You're so right about the trending thing, because I don't have ... I have like the fraction of the percentage of followers on LinkedIn that you do, and I still get, "Your post is trending," and I'm like, "That's so cool!" Marcus: Yes. It's awesome! It's so cool, because it also shows up that way for everyone else who you're connected to. So-and-so is trending right now, and you're like, "What are they ..." Because trending on Twitter means something completely, right? We use the same terminology, so it makes it important. There's an elevated sense of this thing is super important, and I love that. And you'll see it. I honestly believe ... That's the reason why I mentioned Dave Gerhardt specifically is because he posts constantly, and he goes against the status quo, which most people are like once or twice a day at max, but he posts everything that he's thinking about. Kathleen: Almost every single time I open up LinkedIn, probably 9 times out of 10, he is the first post, and it's a different post every time. Marcus: Yeah, that, but that's a part of it. He's posting things as he goes and he learns and he's reading, and he's doing a lot right now in terms of content. He even has a private, paid content, which is amazing. So, you can check that out too. I feel like I'm just plugging Dave, but what I want you to do though is actually pay attention to what he posts and how he posts, because he's figured out. If you look at people when things go viral or they get a response on LinkedIn, they have figured out what people want to read, what they want to consume, what's helpful, and we test things. I'm constantly testing content. I am trying to figure out what that perfect thing is for my audience. So, Dave has figured out for his audience. He speaks to marketers. He speaks to very specific people that he is dialed in and knows exactly what gets a response. I work through, and I get big responses, and then I'll have some that are okay. They just did okay. I'm like, "Okay, that's too specific or not broad enough," or "How do I bring people in?" I constantly kind of play with things, because there is going to be one post that you have ... Just hear me now. There's going to be one post that you have, and it's going to ... Something's going to happen where it's just like, "Oh my gosh. That got like 150 likes and all these different comments." All you have to do is pay attention and try to replicate that experience with all of your content and try to work backwards. Dissect that and think about it, or look at other people who are getting a big response and be like, "Man, how are they speaking to their audience? What kind of content are they? Would that work for my network?" Because it's so different from person to person. Yeah, and hashtags are just great. I think people don't use them enough. It's the one thing I keep telling everybody to do. It doesn't look bad at the end of your post. It's okay. You're just trying to connect with a bigger community, and that is where people find you. That is how you grow your following on LinkedIn. Should you use emojis in your LinkedIn posts? Kathleen: Totally agree. Now, I love that you raised do the thing that's right for your audience. That leads me to the next question I was going to ask, which is directly relevant to what is right for your audience, which is, what is your position on using emojis in your posts? Marcus: Ooh. I use emojis all the time. Super basic like that. No. I think emojis are fun. Okay, I'll tell you my first job out of college I worked at Syracuse University, and I was an admissions counselor, which is a glorified salesperson who goes out and gets applications and does those presentations where you want to take a pencil and stab yourself in the eye with your folks, when you go check out universities. I had someone give me terrible advice once. It was very bureaucratic, very stuffy, suit every day kind of job. The dean told me one time, "Hey, don't put smiley faces in your emails. Don't do that. That's not appropriate." I sat there for a long time, and I was like, "You know what? It's not appropriate. I've got to stop doing that. I can't believe it." Then as I started to get older, I'm like, "How the hell is anybody going to figure out how I feel and what my tone is?" I'll tell you that emojis, while they're still funny and some of them are wildly inappropriate, which I like to use in my personal life, not on LinkedIn, I do think that that tells a ... It adds texture to the post. So, I think they can be overdone. I don't like when people put it in their headline or near their name. I think that's totally tacky, and it doesn't help you. It just makes me think that you're wearing Hawaiian shirts at home or something. I think this is more about, hey, I need to add texture here so people can understand my tone, whether it's a fire symbol or whether it's whatever. I totally like that, because people will read through it, and they'll go ... But I do think that you can overdo it. You can put it where it's just a thing that you think is helping you get more eyeballs on your posts, or you're thinking that it just makes you more relevant. It needs to make sense for the post. Like I said, it's just appropriate when you're adding texture or you need someone to understand that you're being sarcastic. That's a really popular one. Like your face, or you say something that people would miss in context if you didn't have something that was emoting and sharing what you're trying to get across. So, yeah, I am for them. I use them, especially if I'm posting from my phone, because obviously it's way harder on your computer to do that. Then I also just think that I've seen them done poorly, and I've seen people do it where I'm like ... I'm very sensitive to overusing them, but I only use it when I'm trying to add context and make sure people know this is my tone, this is what I'm trying to get out there. Don't miss it. Kathleen: Yeah. I am for emojis as well. I'm team emoji. Marcus: Yes. Kathleen: What I've also found is that, because you can't format the text in your posts on LinkedIn ... You talked about it when you talked about leaving spaces between what you write. Visually, sometimes it can all just bleed together, and sometimes emojis are a nice proxy for text formatting. Marcus: Totally. Kathleen: If you bookend a really important line with emojis, it's almost as good as bolding it. Marcus: Oh, it's awesome. Kathleen: Things like that. Marcus: I wish they would let us bold. It's so funny. When you write it, when you actually write the post before you actually hit post, it'll allow you to bold everything, but then when you post it, it goes away. Kathleen: Yeah. They're faking us out. Marcus: Yeah. Oh my gosh. I do another thing that some people don't love, but I emphasize very specific words. I will capitalize a but. I will capitalize a you. I will make sure that I'm showing emphasis on the things that I want to elevate. And I do that, but I'm not yelling at people. It's not like all caps on. But I like to do that. Anything that you can add in, like I said the texture, or you can add in an element where you want someone to make sure that this is what you pay attention to, like you just said the bookend emojis, super popular. It makes sense, especially if it's like, "This is the thing." Like the sirens. I see people do that. It's like, "This is the thing! Don't miss this! If you don't read anything else, this is the thing right here that you can't miss." So, yeah, I'm super pro emoji. And I don't even care who knows that. Kathleen: Yes! Wear it with pride. Should you add links to your posts on LinkedIn? Kathleen: The other thing that I hear people asking a lot is should you or should you not put a link in your post, or should the link be in the comments. Marcus: Right. It depends. I put links in my post if I want that thing to show up with the image. So, there's a link image that goes underneath posts if you only put that one link in there. Sometimes I think that that's interesting that people don't want ... Because it breaks a bunch of classic rules, right? You want to link away from a post, or you want to link ... You take people away. A lot of people will put that link in the comments, which is an interesting move. I think if there's multiple links, I would absolutely not put those back to back, because you only get one shot at that image of what you want people to go to. I use this all the time, because I share ... I do a ton of podcasts, and I have a lot of content out there. I will share that thing that I want people to go look at. Or if it's an article, I'll put it right in there, and I'll even put emojis around it to make sure people click it because it's the most important part. I'm adding context to it. But I have no problem with putting the link in my post. It's funny, because you'll get someone equally as passionate about not doing it. I've just never seen it do something ... It's never taken people away. Engagement hasn't dropped. I think that it's only bad when you bifurcate it with two so that somebody's attention might not be in the right place. But if you've got the one thing and that really great thumbnail that comes up where it really catches someone's eye, or it's like you on a podcast so it's your still ... When I actually launched my first LinkedIn Learning course, the link brought up my LinkedIn author photo. It was the coolest thing to put that in the post, because obviously people could see "Oh, that's his profile on LinkedIn Learning. That's pretty dope." So, yeah, I'm pro link in post. I don't need to- Kathleen: All right. Marcus: I'm not going to apologize for it. Creating conversations on LinkedIn Kathleen: We're putting our stake in the ground here. Now you talked in the beginning about how you want to start a conversation, but then you mentioned something in passing, which I think was really important that we haven't talked about yet, which is you have to then know what to do with that conversation. Marcus: Right. Yes. Kathleen: So, I'm just going to lob that ball over to you and let you run with it. Marcus: Conversational frameworks are super important. It's funny, because I went and spoke somewhere, and I don't remember where it was, but I had these students come up to me afterwards who were at college somewhere, and they want to get into the workforce. They wanted to get into sales. They're like, "So, how do we start a conversation with ... How do we talk to people?" I'm just like, "How do you do it in real life?" Because I feel like we miss that. A conversational framework typically starts with somebody saying something and the other person responding, and then it actually should go through steps. The part that's really wild about online conversations is that we treat them so differently. We treat them in a way where it's almost like in a sales ... Let me ask you this, and this is going to be a funny question. People online, raise your hand in your brain here. But how many of you have gotten a terrible sales prospecting message on LinkedIn? Kathleen: Oh my god. Like a thousand of them. Marcus: So, why? You know why? Because no one is actually treating it like a human to human conversation. It's not B2C. It's not B2B. It's H2H. And people are forgetting that humans have a way of building basically intimacy. They build relationship in a very specific sequence. We are animals. Animals do it too. You can literally observe us and watch how that progresses to get to a place where somebody's like, "I know this person. I trust this person. We are in a relationship. This is us." I'm not talking about romantic, just I know this person enough. I think that we don't translate that well online. Most of us show up like those sales messages. They're basically like, "Hey, I'm Marcus. Let's go back to my place." That is what they feel like. Kathleen: Let's do it. Marcus: Yeah, let's go. I've got pizza. I don't know. It's just terrible. You've added no value. You've added no context. They don't know why they want to go back with you. You have built no trust in your communication. So, the first thing that people get wrong is that they literally get online and say, "Hi, I'm So-and-so. Here's all my crap. Do you want to buy it? Here's who we are." It's like, cool. Great. That has nothing to do with what I'm doing. You haven't identified any of my themes. You don't know what I care about. You have taken no time to think about how to start this conversation, because you don't know me at all. But based off of some assumptions, I can have a better conversation with you online if I start to look at all of the information that's out there for you. So, there's no excuse. There is zero excuse to have a thoughtless form of outreach because of how much information is out there, especially on LinkedIn. If somebody is replying to you or you are putting out content, you're already giving them an arsenal of things that they could be starting a conversation with you about. If somebody replies to your post, and they're like, "Man, this is ..." Let me just give an example. This the best post. I totally ascribe to this. Click on their profile, find out who they are. If it's relevant or if there's something in there where you really want to connect with them, go ahead and go connect with them. Then use this real estate, which is super popular and everyone does it wrong ... You get to add a custom note to any invitation that's 300 characters. Now, what you can do there to stand out from everyone is not talk about yourself. Don't talk about what you can do for them. Don't ask them who in their organization can help you. That also makes them feel bad, by the way. That's a belittling statement. Ask them, "Hey, I saw you comment on my post. I looked at your website. I love this thing about you. I have identified this thing that I think is interesting, and I would love to be connected with you." That is a very normal introduction, very first interaction, human conversation. Then you can start ... Guess what? You can start having more of a conversation that allows you to learn more about them, and they learn more about you, because typically what people don't understand is, if I talk ... If I was talking to you, Kathleen, and I was just talking to you about you about you about you the whole time, asking questions, eventually you're going to do something very human. You're going to go, "Hey, what do you do? Who are ..." Kathleen: Yeah, enough about me. Marcus: Yeah, it's like, what's going on with you? That's a very human thing, but people online typically don't follow the same cadence as in real life. If they could just take their normal how they would interact with people on a daily basis in a bar, on a plane, even though most of you need to stop talking to my on airplanes. Okay? If there are some plane-talkers listening to this, please stop it. It's like I put a blanket over my head. Kathleen: Yes. Big headphones. That's a signal. Marcus: Then somebody still leans over like, "What's your life story?" It's like, no. Stop it. I'm just literally trying to read my book. No, but I think the majority of us just don't take those interactions and make it an online kind of how ... What would the cadence of an offline conversation sound like, and how do I replicate it online? You are going to be a guru. You are going to stand out in a million ways if you can just get that little, tiny piece right and understand that ... To succeed in B2B, take a lesson from B2C Marcus: You know, it's funny. I'll say one last thing, because I talk a lot. But B2B, everyone's all super obsessed, because LinkedIn is like the B2B platform. It totally is. What's winning right now in any B2B kind of how you start a B2B conversation is to go super hard on B2C. If you understand that you're actually talking to people within the organization and you understand that you're a business and you're trying to get in touch with other businesses, but that business, that point of contact, is a human being, B2C the heck out of that B2B, all right? Figure out a way to continue to add that human element, and take that offline conversation to an online space. Everybody's going to want to talk to you, because you're going to be so different than everybody else and all those thousands of terrible prospecting messages that we get. By the way, Kathleen, I stop and I write them back all of the time. I give them advice, or I say, "Hey, does this really work for you? Do you understand that this is your reputation?" I try. Probably like 1% of them ever take me up on like, "Hey, go fix these things and prospect me again, and I'll give you a meeting." And like no one does it. Kathleen: Yeah. It's so true. Email marketers really have a similar trick they use called the rule of one, which is when you're writing an email, you picture one specific person, often a friend. When you're writing that email ... And I do this all the time. I have this particular friend named Jen, and she's in my head. Whenever I write any marketing email, I'm like, "Would I ever send an email to Jen with a subject line that's like brackets, webinar?" Marcus: Oh, that's so good. Kathleen: No. I'd be like, "Hey, thought this might be of interest to you," dot dot dot. And I may or may not capitalize like the first word. I don't know. But I think it's the same principle. I always tell people, if you're having trouble operationalizing this, pick a friend and pretend that you're conversing with them.  Marcus: Yeah. Or people want to write a novel in the first engagement, the first interaction with people. Our best performing sales email of all time was written by Ryan Deiss, and it literally said this. It said, "How can I make X business go faster?" Question mark. That was the highest performing, highest open rate, and most responses, because we weren't trying to get them to go to a website and pull out their credit card and buy something. We were trying to start a conversation. When you try and start a conversation, it sounds a hell of a lot like you would send a text to somebody or you would send an email to your friend. So, that's super important, man. We just miss it. It's just so missed, because we all want to ... I don't know. We overkill. We just... Kathleen: Yeah. I like to say we go to work, we put our marketing hats on, and we forget that we're human beings. Marcus: It's so crazy. Follow v. connect on LinkedIn Kathleen: Okay. We're running out of time. So, I have another question for you really quickly. Somebody raised this to my attention recently, and I'm sort of interested in it, which is that now you have the choice on your own profile to make the button follow or connect. The advice that somebody else gave to me was that, when you surpass a certain number of connections or you're reaching a certain level of activity on LinkedIn, you should change that button to say follow, because it's a lower bar and more people are likely to hit follow than connect. I would just love to know have you thought about this, what's your feeling about it? Marcus: So, they're kind of right and wrong. Basically, depending on what level of connectedness you are. So, if you're a second connection ... You'll see people, when they show up and you're not connected to them, it's like second, third. Usually if they're outside of those two, they won't even show up. You can't even connect with them, because you still get the follow button. It's still there. You hit the little dropdown on the right, and there's an opportunity to connect. Now, the follow is interesting. A lot of people, mine shows up as follow. I think that what I realized though is the amount of views I get to my page, or to my listing, my profile, is a direct correlation with how many people request to connect with me. Here's the deal. I don't connect with everybody. I think that's kind of foolish, because it's a quality over quantity game for me. If it's 15,000 followers, of those are half of the people that I really want to be connected to who I'm happy to be able to message and have them message me, because that really is the real significant difference between a non-connection and a connection. It's not like Instagram. It's not like Facebook. There is no way to have a private profile on LinkedIn. Your information is there. It's just the ability to engage with people, and you have to be connected to just send that message. So, I don't have a strategy for once you're getting going. It's funny, because Dave and I ... I don't have it. If you want to connect with me, send me a connection request. If you want to add a note in there, I'm going to- Kathleen: Tell him you heard him on the Inbound Success Podcast. Marcus: Yeah. Usually I totally connect with people, because I'm not afraid of those messages. It doesn't always mean that I'm going to respond to them. I get thousands of messages a month. I literally just showed somebody the other day. I was like, "Here is December." They were like, "How many do you get?" It was 568 by the time I was halfway through, the 17th. Kathleen: Wow. Marcus: But it's not like a bragging thing, by the way, because some of that's hard to keep up with. I have to have people in there, making sure that there's opportunity versus someone who's trying to solicit me, like all these different things. But the majority of them are pretty thoughtful, people that just want to say thanks and "Hey, I really enjoyed this," and "Hey, I'm connecting with you because we're pretty similar." I do think that I can tell the standard you copy paste that line that we're very similar networks, or "Hey, you look like a really great, ambitious person. I want to connect with you." Great. The next message after you connect with them is going to be "Here's my stuff. Do you want to buy it? Come back to my place." Kathleen: Totally. Marcus: So, I think that there's something in the fact that connections should mean more and have more weight. It used to be even a cap on it. LinkedIn used to cap it at 30,000 connections, and now that's kind of gone, because David actually just told me that a little while ago. That is not the case anymore. So, they're not actually ... They're not throttling that in any way. But I would be really cautious, because who you're connected to is important, because that shows up and shows other people who you are connected to as well. This is a personal thing, but we have people in my office who will go on, and they've just got tons of connections request. The only way they'll connect is if they see that Ryan, myself, or somebody else shares a connection. So, if I'm just out there connecting wit

A chat with Goldie Chan of Warm Robots about LinkedIn Video! Connect with Goldie on LinkedIn: https://www.linkedin.com/in/goldie #cgsocial

Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Conte

How did someone too shy to look people in the eye become an agency founder, a Women in Tech ambassador through the office of the Mayor of London and, oh, by the way, the top LinkedIn Video creator? In this episode, Goldie Chan, “The Oprah of LinkedIn,” tells us why she tells teens to talk to strangers. She also covers how long “overnight success” really took, what it’s like being a prominent woman of color in our field, and some specifics on the best way for B2B or B2C businesses to leverage LinkedIn. All this and more in Episode Dos!

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs. In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person. The Finer Details of This Episode: The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage. What about LinkedIn stood out to Brian compared to so many other streaming platforms? The one thing Brian says people need to understand before bringing their material to LinkedIn. What initially held him back from taking on Goldie Chan’s challenge—and how he pushed through in the end. What it was like growing up and how he found strength in self-knowledge. What people fundamentally misunderstand about building relationships through LinkedIn. An overview of just some of the courses Brian offers through LinkedIn. How does Brian make himself comfortable in front of the camera? What is a LinkedIn Local and why you should consider going to the nearest one. Quotes: “It is the most organic opportunity to take advantage of.” “I didn’t come to LinkedIn to do business—I came to LinkedIn to achieve my Why.” “I want to tell a good story because everyone loves a good story.” “It’s supposed to be terrible: it’s your first video!” “It’s not rocket science; it’s being human first.” “I’ve spent thousands of hours learning how to just get comfortable being uncomfortable.” “I found a voice I never knew I had.” Guest Links: THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/ Voice Your Vibe - https://linkedinmasterclass.thinkific.com/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.  Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Goldie Chan is a storyteller, strategist, and writer. She grew up in Oakland among several diverse communities, which informs the types of stories she aims to share now. Having always been a creative, Goldie marches to the beat of her own drum—and much the success she has now comes from the fact that she makes her own rules. For instance, her life was forever changed when she started publishing videos online; not on YouTube, like you would think, but on LinkedIn. Now, Goldie is known as “the Oprah of LinkedIn," she writes a column on storytelling and personal branding for Forbes, and she’s founded Warm Robots, a social media strategy agency. However, it hasn’t always been an easy road for Goldie, nor has it been clear road. In fact, she first came to Los Angeles to be an actress. Now, with eyes of the digital world on her, Goldie is using her platform to not just tell her story, but to build and strengthen communities, and help share the stories of others.

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents. In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for. The Finer Details of This Episode: Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea. Why the idea of “social media with purpose” fuels much of Goldie’s work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell. Quotes: “It was just such a fun time to be an early creator on a platform.” “You can create really thoughtful, meaningful, helpful content on LinkedIn.” “I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.” “I really wanted new creators to feel welcome.” “I am still trying to understand fully how the last two years have radically changed my life.” Guest Links:Goldie’s website - https://www.goldiechan.com/ Goldie on LinkedIn - https://www.linkedin.com/in/goldie/ Goldie on Twitter - https://twitter.com/GoldieChan  Goldie on Instagram - https://www.instagram.com/goldiecylon Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Have you ever been mistaken for a Disney character? In this episode of Punch Out With Katie and Kerry, we talk with Warm Robots agency founder, LinkedIn author, Adobe Insider, and speaker Goldie Chan about her unique look, her pro tips for surviving a day at Disney, and whether she’s actually made of sparkles and unicorns. In this episode we learned: How much Goldie loves cosplay (and which costumes are her favorites) Her dedication to Dungeons and Dragons The secret to finding the short line for Dole Whip at Disney Whether she's actually a Disney princess Links from this episode:  https://www.instagram.com/p/B2cLQ_Ch0aY/?utm_source=ig_web_copy_link https://www.instagram.com/p/B0FS5fNBdvh/?utm_source=ig_web_copy_link Want to know more about Goldie? You can find her at: Website: https://about.me/goldiechan Twitter: @GoldieChan LinkedIn: https://www.linkedin.com/in/goldie/ This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

Goldie Chan, LinkedIn Top Voice; Forbes contributor; and founder of Warm Robots joins us to discuss her path to a career as an influential LinkedIn voice and the power of personal branding in B2B marketing.

In the episode of Design Huddle we talk with Goldie Chan the Oprah of LinkedIn. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.

This week on the podcast, we talk to the green-haired "Oprah of LinkedIn" - Goldie Chan. There are a ton of actionable steps on how to establish your personal brand, how to be a thoughtful storyteller, and how to build an online community. Need some accountability in showing up? Go to www.zuckerberginstitute.com and click JOIN TODAY.

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Guys, THANK YOU for your terrific support! We've had a fantastic launch, and it's all because of you. Check out the start of this episode for our special Thank You Gift, which is available for this whole week! It's our way of showing our appreciation for all the support you've given us. Redeem your gift here: harmonbrothersuniversity.com/podcastPromo code: top50On this episode, Goldie Chan, the green-haired “Oprah of LinkedIn,” joins Daniel Harmon to talk about her recent experiences and peculiar successes in creating a community and building a brand through video on LinkedIn.02:10 - Becoming the “Oprah of LinkedIn”03:11 - “Walk and Talk” videos06:19 - Garnering the title: “The Oprah of LinkedIn”09:04 - “Creating a Community that stays with you”09:45 - “Poop to Gold” moment: going from zero personal brand to dominating a platform12:42 - Top 3 Tips for building a brand and a following on LinkedIn15:06 - Creating content on LinkedIn18:22 - Tips for engagement on LinkedInTo see what else Goldie's up to, follow her on LinkedIn, Instagram, Facebook or Twitter.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Goldie here: https://www.linkedin.com/in/goldie/https://www.instagram.com/goldiecylon/?hl=enhttps://www.facebook.com/GoldieCylon/https://twitter.com/GoldieChan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

CD 8: Linkedin Native Video. Influencer Fraud. Pods, Bots and Glots! Goldie Chan is the top LinkedIn Video creator, global keynote speaker and digital strategist. Her video channel won LinkedIn Top Voice and is the longest running daily show on the LinkedIn platform with over 4 million views and counting. She's known as the "Oprah of LinkedIn" by Huffington Post. Her current partnerships include global brands such as WeWork, Skype and London & Partners. She also runs Warm Robots, a social media strategy agency based in Los Angeles and writes for Forbes on “Personal Branding and Storytelling in the Digital Age.” In 2018, she represented the US in the UK as part of an inaugural Women in Tech delegation through the Mayor of London's office and is a Forbes Fellow. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in Forbes, Inc. Magazine, Fast Company and more. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe Creative Disruption Podcast on Youtube.

LinkedIn is like the wild west for video creators, so what does it take to be a LinkedIn Top Voice and what the Huffington Post calls the "Oprah of LinkedIn?" This week on The Inbound Success Podcast, I interviewed Goldie Chan, otherwise known as the "green haired Oprah of LinkedIn." Goldie has more than 45,000 followers on LinkedIn and garnered 3 million+ views on her daily LinkedIn video in under a year. She's been named a LinkedIn Top Voice (the highest honor bestowed by the platform) and is the owner of LinkedIn's longest-running daily show. Goldie is indisputably one of the top thought leaders when it comes to LinkedIn video, and in this episode, she gets into the nitty gritty of how she approaches her LinkedIn Video strategy, including how she shoots her videos, writes the copy for the accompanying posts, and more. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Goldie include: Goldie has the longest running daily video channel on LinkedIn, and has produced more than 600 daily consecutive LinkedIn videos. Goldie produces and edits all of her LinkedIn videos herself and she says the key is to start by creating a video strategy and determining what the focus of your video content will be. It took Goldie some time to build up her following and her advice for others is to approach it like a long term play and be committed to consistently producing content. All of Goldie's video content is available through her LinkedIn profile which she refers to as her "channel." She does this to accustomize people to the notion that her profile is her content home base on LinkedIn. Goldie uses the branded hashtag #DailyGoldie in all of her LinkedIn video posts and recommends that anyone who is serious about LinkedIn video use their own branded hashtag as a way of making it easier for followers to find their video posts. She does not think it is a good idea to use what she calls a "hashtag wall" - essentially a long list of hashtags - because it does not help with YouTube SEO and is confusing for followers. In terms of video quality, Goldie believes that people gravitate towards authenticity on the platform, so you don't need incredibly high quality video (and sometimes overly-produced videos can backfire). But she did say that videos should be in-focus, with good frame quality, good audio, and good lighting, and you should not be too close to the camera. If possible, your LinkedIn videos should also be captioned (and if you're only posting videos once a week, captioning is a must). Goldie has a very specific structure for the copy she creates to accompany her LinkedIn video posts, but she says you can create whatever structure you like so long as you don't use hashtag walls, you don't tag too many people, and you're not too salesy. She uses emojis in her posts but says that if you do this, they need to be relevant and contextual. She advises LinkedIn users to never use an emoji in their name on LinkedIn because it can break LinkedIn's code. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Connect with and follow Goldie on LinkedIn Follow #DailyGoldie on LinkedIn Visit the Warm Robots website Check out Goldie's LinkedIn Learning classes Follow Goldie on Twitter Follow Goldie on Instagram Read Goldie's column on Forbes Listen to the podcast to learn more about the power of LinkedIn video and get specific tips from Goldie on how to use LinkedIn video to grow your business and brand. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. Welcome back to the Inbound Success Podcast, my name is Kathleen Booth and I am your host. And this week I am especially excited to say that my guest is Goldie Chan, who is known as the green-haired Oprah of LinkedIn. Welcome, Goldie. Goldie Chan (Guest): Thank you for having me. Goldie and Kathleen all smiles while recording this episode Kathleen: I am really excited, maybe a little too much, it might be a little weird. About Goldie Chan Kathleen: So I'll just say a few words about you, and then I'm going to ask you to introduce yourself to our audience. So just, Goldie, I started following her because I was, personally, interested in getting better at LinkedIn video, and her name kept popping up, and her face kept popping up. And I just quickly realized that she was the one really doing it first, and so I started to LinkedIn stalk her, and then Twitter stalk her. But she's got her own social media agency, Warm Robots, she is an influencer in the LinkedIn space, she's on the Producers Guild of America's new media council. You put your hand in a lot of different things, and I probably won't do as great a job of covering it all as you would. So tell my audience a little bit more about you, and how you came to be this LinkedIn influencer. Goldie: Sure. So I've worked, historically, in digital marketing, both on B2B and B2C side for over a decade; which always surprises people. And I worked from that ground up, I worked from the very lowest level entry level position to where I am today, and very different divergence from the traditional path. But I currently am a contributor on Forbes, I write about storytelling and personal branding in the digital age, and I absolutely love my column that I get to write about that. And I have the longest running daily channel currently on LinkedIn, I am over 600 daily, consecutive videos right now, so I started in the beta and I kept going. And one of the most interesting things, I think, is when you are doing daily consecutive content, which I'd personally never done before, you learn so much about yourself, your work ethic, your creative process, and how you can also teach that creative process and, hopefully, that work ethic to other people and explain what works and what doesn't work. And I also teach a few LinkedIn learning courses, one which is on LinkedIn video, and if you have a library card in California, Texas, or New York, I'm not sure about other states, you can get access to lynda.com for free, that's L-Y-N-D-A, and you can actually watch all three of my courses for free. Kathleen: That's great, I love that. And I want to just pause for a second and underscore something you just said, because I feel like it would be easy to gloss over it. Goldie: Yeah. Kathleen: Over 600 daily, consecutive videos on LinkedIn. So if you're listening, she has posted a new video every single day for over 600 days. I don't think you could find many people out there who have done anything consistently in their life for 600 days straight; let alone produce video and content. I heard you talk about this, I think, it was Social Media Week Toronto, I watched your talk on YouTube. And you talked about you were going into the desert with friends, and you realized you hadn't done your video and you, literally, had to leave the desert and go film it because you didn't want to break your streak. Can you talk a little bit about just that consistency, because that's pretty amazing? What It's Like To Produce 600 Consistent Daily Videos Goldie: Sure. So I had been used to doing content for clients or content in-house. And this is very different, because there's a definitive strategy behind it, you don't do content first, you do the strategy first, then you bucket the content, and you do one entire process; and when I started doing video on LinkedIn, I didn't do any of that. I was actually on a hiatus between my last role as Head of Marketing at a full time analytics startup, and getting my next role as Head of Marketing at some other sort of startup, and I was taking a month sabbatical. And during that month sabbatical, I got into the LinkedIn video beta and I decided, for really one of the first times in my life, that I would be doing content that wasn't geared towards monetization; it didn't necessarily have a goal, it was content that I would enjoy. So the first 50 videos, or so, I did on branding and metrics of pop culture phenomenons, because this is how big of a marketing nerd I am, this is what I consider fun to do. So I talked about things like Harry Potter, trains in the US, ride sharing, all sorts of really interesting, different things that have really permeated, specifically, American culture. And I think it was so interesting, because the first 10 or so I did I thought, "This is so painful." Really fun, but it's also painful because if you've never done daily video content before, and you do 10 in a row, it's a lot. Ten videos in a row, that's almost two weeks' worth of video, so your schedule changes from everyday you might create content to everyday you have to create content. And this is what got me through 600 daily videos, this is what got me, truly, through the biggest and hardest milestone, which was 365 days or a full year of video. And every single one of those videos were unique, original content; so nothing was ever repurposed, it was 100 percent unique, original content. And I think what got me through that is that there was never a plan B. Kathleen: Yeah. Goldie: So in all things in life, usually you have a plan B like, "If this doesn't work, then I just won't post today, I'll post two videos tomorrow, it'll be fine." There was never, ever a plan B. I was on a flight back from London to the US and my video wasn't uploading, so I ended up uploading this video of me running across the gang plank onto the plane; that was just like a very short clip. I essentially live on airplanes too, so I travel a lot, so my fight with wifi is always ... My battle and love affair with WiFi; we have a very contentious relationship. Kathleen: I was just going to say, you can never go off grid. Goldie: Yeah, I never can go off grid. But I had this really great, edited long video, super thoughtful that I did for that day, and I couldn't upload it. So I upload this video of me running saying, "I am trying to upload this video, I'm going to see which of these videos uploads, hopefully you guys will see one of them." And ironically, of course, what video uploaded was the video of me running. This video uploads, which then it actually blew up, which is the best part because no one had ever uploaded, of course, a video a very meta video of them running to try to upload- Kathleen: To try to upload a video. Goldie: A video of them. So it's a video of me holding my laptop, which is attempting to upload the main video, and I'm on my camera phone videoing me running down this to catch my flight. So- Kathleen: I love it. Goldie: Shoot a meta video and what it takes in order to get, I think, if anybody's thinking about doing a 365 day challenge which is, to me, that's the true challenge. Can you do one day of video for an entire year? I think it really does change you to make that kind of commitment to creating content, original content, not repurposed content every single day; because repurposed content is easy. When you don't feel like being on camera, you don't feel like, say, necessarily seeing yourself, or hearing your own voice, or seeing your work. It's very easy to repurpose content, it's so much harder to create truly original content every single day. Kathleen: Yeah, I have so many questions that I want to ask you about this. Starting with, really, is it ... They say that content creation, whether it's written or video, or what have you, is like a muscle that you have to exercise. Doing this for 365 days, did you feel like it got easier? And like working out, where you get into the groove and you're like, "Oh, yeah, I can do this, I'm in a routine?" Or did that challenge persist throughout that time? How did that play out for you? Goldie: I will say it's so funny we're talking about this today, because today I struggled with ... Today was video 610 for me. I struggled with doing a daily video today, and I almost repurpose an older video, which I do sometimes; now that I've passed 365 mark. So it is a problem that continues to pop up is creating original ideas, coming up with a concept, actually executing on that concept and/or editing through my insanely giant backlog of video content that I still have. I still have several unedited videos that I will release at some point this year. You never quite get over that hump of there will be days that are really, really tough; but overall, overall, it does get easier. So it is like working out where you may just have some bad days where you don't want to go the gym but, overall, you're so used to going to the gym. I'm so used to every single day, I will upload a video onto LinkedIn, and I could not do any other content. I do social media for a living, but I could not access any of my other platforms, I could just avoid them all. But I know that I will always go on LinkedIn, and I will always upload some sort of video content period. And that is a promise I've made to myself as a content creator, and so it's a little bit different than if you were doing it for a client. But also, once again, a lot of people assume that I outsource most of this to my team; I actually don't. And I don't do it, partially, because I am crazy but also, partially, because my team has other things that they're handling, too. They're handling a lot of the client work, they're doing other things, so I don't want to, necessarily, distract my team from that. Although this year for myself, personally, because once again, I've gone over that 365 day hump, I will be giving them a little bit more, especially of the editing to do as I'm moving forward with my content creation. But I think it's really important for even if you're doing, say, a 50 video challenge to do it all yourself, because it teaches you what you need when you do hire somebody to handle this for you. Kathleen: Yeah, amen. I am currently trying to do it myself, and it's been an interesting journey; so far I managed to get a couple of videos out. But I'm not highly technical, and I think a lot of people listening probably aren't either. You have your team, that's your web developers, your video producers. I have a whole video production team that works for me, but I'm not having them do this. Because right now, it's not a business strategy, that's something I'm doing for myself.  Creating a LinkedIn Video Strategy Kathleen: So if someone's listening, I guess, you've mentioned starting with strategy; so let's actually start in the right order. When you're talking to somebody who's thinking about maybe investing in LinkedIn video for themselves, or to promote their business, how do you talk them through conceptualizing a strategy for it? Goldie: Sure. So the thing I start with is, what I start with with all my clients when I think about content in general, which is, who is your target demographic, who are you're trying to speak to? Because then it's so much easier to figure out the kind of content that you should be doing. So if your audience is very serious, or your audience is very light-hearted, this changes the kind of content that is optimized for the audience you want to speak to. So I like to think about it as an audience or demographic, first piece; so that's number one is thinking about your demographic. Number two is, what is either your personal brand, if you're coming at it from your personal brand, or what is the brand brand? What is the keywords, what is the thought process behind the brand that you're trying to promote? So those are the two really big key pieces, and people tend to hop, skip over this. And they're like, "You know what would be fun? Is a show about blog." And I'm like, "That sound fun." And I was looking at to literally do a show about blog, and then it took off, but properly strategizing for this, you want to think about who your audience is, first. And if you do run your own business, and you are looking for, say, more customers or more clients, who are those customers and clients, and what kind of content would be of the highest value to them? How Long Does It Take to Build a Following With LinkedIn Video? Kathleen: Okay, now in your case, how long did it take before you started to see traction with your videos and gain followers? Goldie: I'm laughing a little bit, which you guys can't see because this is audio only. I will say the first 30 days I did it, or the first ... I don't remember what month, I started in August; that's right. So the first month I did videos, all of my friends, including some who are content creators on other platforms, they all thought I was absolutely bananas, they thought I was nuts. They were like, "Why are you making videos on this platform? You're getting maybe 100 views if you're lucky." So giving everybody my numbers when I started, so I'd get, maybe, 100 views if I was very lucky, maybe 10 likes if I was super duper lucky, and I just enjoyed the process of creativity. So it took me a while before I saw traction, and I think it's really interesting that people now want that immediate traction, especially on LinkedIn video. And yes, you can get there faster than you can on other platforms, but I had a meeting once with this young lady, she's super nice. She had done three videos; so just three videos 1, 2, 3. And she said, "Okay, how do I land a brand like WeWork, like you have a partnership with? I've done three videos, they've all been incredibly well." It was so interesting to me to hear that she had only done, and I use that word strongly, only done three pieces of content and then expected a giant brand deal out of that. You have to put in the time, the energy, and the effort, so you have to put in more pieces of content. So the in this case, it was both quality and quantity that was being ignored. And that is one thing to think about, which is when you're strategizing and thinking about doing LinkedIn video, can you commit to doing at least 10 videos? Can you commit to doing at least 20 videos? Can you commit to doing enough videos for you to see if you can get traction over two months, three months, as opposed to thinking, "If I release one video a day for a week, I will get 12 new clients." If it works for you that way, amazing; please teach me. But if it doesn't work for you that way, a lot of it is duration and being in it for a longer haul. Because with all video content creation, you need more time to build an audience, even if your content is amazing. What Is a 'LinkedIn Channel'? Kathleen: Yeah. Now you talked about having the longest running channel on LinkedIn. And this is something so interesting to me, because I don't think, probably, 90 some odd percent of people even know what the concept of a LinkedIn channel is. So this is a two part question. The first part is, can you explain what that is and how it functions? And then, also, I would love to understand from you, if you are somebody who is going to commit themselves to a consistent LinkedIn video strategy, how important is it to approach it from, like, a channel mentality? Goldie: So as opposed to other platforms like, say, YouTube, where you have a distinct channel, so your YouTube URL is your channel, it's the place that houses all your videos. Right now LinkedIn, unless you use a third party, doesn't have the ability to host your videos on LinkedIn in a separate video tab or video functionality. So when I say 'Channel', I essentially mean all of my content, so all of my content goes through the funnel of being on my profile. So in this case, my LinkedIn profile is my channel, and when I work with brands on their strategy on LinkedIn, and then I usually call their brand page 'Their channel'. It's just slightly different terminology, but it helps people also understand that this is a place to consistently see content, because we expect a channel to consistently have content. And, once again, I have to emphasize that word 'Consistent'. Kathleen: Yeah. Goldie: Now I'm completely forgetting what your second question was. Should You Have a Branded LinkedIn Hashtag? Kathleen: Well, so I'll help you out with that, because I have a second part to the question you just answered. Which is, in your case, you have your profile, which is your channel, but you also are very good about consistently using a hashtag, #DailyGoldie- Goldie: Yes. Kathleen: With your posts. And you can click on that hashtag and, actually, there's the ability to follow the DailyGoldie hashtag. So I guess the second part of the question's really, if somebody is going to really double down and commit themselves, obviously, your point about consistency is crucial; and I think that you've made that really, really clear. You're not going to get traction unless you're consistent and the quality is there. How important is it also to try to brand yourself with whether ... Like I've noticed, you've done a hashtag, I also follow Chantel Soumis, who has #ChantelShares and Alyssa Mangaoang who has #AlyssaHQ. How important is it to have a branded hashtag to make it even easier for people to really follow that feed? Goldie: So when I began doing LinkedIn videos, hashtag search in August of 2017, was not what hashtag search is now. So I actually didn't even start doing #DailyGoldie until my audience asked me to do a hashtag, so they could better find my content. Which I love this because this is such an example of chicken and the egg, horse and the cart. I wasn't actually the original one who asked to do a hashtag, my audience was the one that asked me to do a hashtag so they could better find and aggregate my content. So moving forward, one of the things I do tell people is, "Have your own branded hashtag." However, the thing that I super strongly recommend against is having multiple hashtags. So some people, if you notice, they have a hashtag block, they have what works really well on Instagram, but it doesn't work as well on LinkedIn. And why is that? It's because LinkedIn's hashtag search is not as mature as, say, Instagram's hash tag search. So if you have three or four hashtags that you're trying to own, it's much harder also for people to follow all three of those, remember all three of those, it's just much easier for people to remember one hashtag. So having one hashtag that you own that has, maybe, your name or your brand name in it will make it so much easier. And even when I started doing live streaming, because now there's #LinkedinLive, I started doing #GoldieLive, which I might keep up with and I might not just because I think it's nice just to have my live streams be a little bit more unbranded. And I know that is very counterintuitive, because everybody wants everything to be hyper branded; I, myself speak on branding quite a bit. But I think when something is so new, and in such beta form, you can look a little bit over done when you're over branded. So when everything is hyper graphics, everything has an intro screen, etc, you lose some of that genuine qua- ... especially if you're a vlogger. This is not necessarily true if you're a brand. But if you are trying to represent your personal brand, you lose that genuineness, you lose that authenticity, because people are having to watch 15 seconds of an intro to every single one of your live streams, and they all look the same too. Which is, to me, visually un-stimulating- Kathleen: Yeah. Goldie: Not interesting and not, necessarily, super creative. LinkedIn Video Production Quality Kathleen: So that brings me to an interesting question, which is around production quality. I think you referenced wanting to convey a genuine feeling. And I feel the same way, like things that are too overly produced, they just don't seem authentic on. And so what are the guard rails around this? Like, is there a low end that you shouldn't go below? And is there a high end that you shouldn't exceed? Goldie: Well, it really depends. So one of the things that I tell people now is that LinkedIn is like YouTube year one. So even though LinkedIn, gosh, I'm coming up on two years now of doing LinkedIn video, even though it's maybe closer to its second year of birth, it still is so, so new as a platform, and that's why people are excited about things like blogs. People are excited about these videos that feel a little bit more unedited, because they feel more different on a platform that is ... There's so many ads that I see all the time on LinkedIn, or just things that are constantly being super salesy on LinkedIn; so it's so refreshing to see things that are a little bit more genuine on LinkedIn now. But let's go over the guardrails, so still, when you're creating content on LinkedIn, you want it to be as clear as it can be, as non-blurry as it can be, you want the framing to be nice. So I recently switched over to doing a couple more vertical videos just because I'm also experimenting with IGTV right now. And one of my personal pet peeves with vertical video that I've seen, is when people get too close. So you guys can't see this, but I'm framing my face, and I call it the serial killer face. So when you are too close in the frame, your head fills up 90 percent of a vertical frame, you are too close. So you want to make sure that your head is maybe two thirds of the frame in a vertical video if vertical video is what you want to do. And this is, of course, our beautiful rule of thirds, which is a classic rule, classic video rule, it's not one I made up. And it really is helpful for actually, subconsciously, being a more interactive and engaging video. Because you're not in other people's faces, which is attention getting for one video. And I've had other people who will dispute me on this, other marketers, who say, "It's good." They like this format because it always gets in people's faces. That's good for one video as a shock value, however, if I noticed that all your videos are disturbingly close, I probably won't want to watch more than one video, because it's off putting to me, because it feels like you're staring into my soul; and I don't know that I want that. But having the proper framing for a vertical video, if that's what you decide to do, is important. Now LinkedIn alternates between the style and the type of video that you can create that's optimal. If I have enough time, because I am extra nuts, I like to shoot actually vertical and horizontal, just because I personally like the way horizontal looks on LinkedIn video more than I like the way that vertical looks. But you'll notice that people who are, especially, doing blogs on LinkedIn, they're shooting a lot of them in a vertical format. But I even have right here, I have an LED light that I use when I'm shooting content, but for most of it, having good audio, having good lighting, these are just basic tenants of creating content, and making sure that you have a tripod that you can carry with you when you are shooting on mobile. These are just basic that will be helpful for creating content. Captioning Your LinkedIn Videos Kathleen: Now what about captions? Goldie: So I love, love, love captions and I am incredibly guilty of not doing captions recently in my content. And the reason for that is, quite honestly, I do daily content and I don't batch my content, a lot. So for people who do batch content and say you're releasing one video a week, there is no excuse, there is zero excuse not to have captions on every single piece of content. Now for me, I will literally shoot something on the way to a meeting, and then upload it 30 minutes later. So for me it's a lot harder to do captions, just because my content production cycle is so quick. But if you have more than 24 hours, you can hire people who either do captioning, or use something like Clips or Google Matic, which does auto captioning as well on the iOS devices. So there's so many solutions if you're not doing daily content, where you can get captions and yes, I may not do captions frequently, but captions are so helpful. And if there was a way for me to better do daily captions and still get the adorable filters that I like to put on my videos, I would do that. But with daily content, it is incredibly difficult. But yes, there are so many captioning services out there, it's a shame not to do captions. Kathleen: Yeah, there's a massive market opportunity out there for somebody to create a tool that makes it easier to caption. I will say when I started doing my videos, I've tried, oh my God, I probably tried 10 different approaches to recording, and then I use Rev.com to transcribe my podcasts and I thought, "Oh, I'll just use Rev to create the SRT file for the captions." But then putting it all together was a nightmare. What I settled on, which is amazing, is you mentioned it, Apple clips. It's unbelievable, it's so easy. I mean, if I can do a video with captions in Apple clips, literally, a four year old could do it. Goldie: Yeah, Apple Clips and, I personally use Clipomatic when I do do captioning in videos. The only issue, of course, with that is that it only records up to a minute of video caption and then you have to, of course, go back and edit those captions because it misspells- Kathleen: Yeah. Goldie: It always misspelled my name. Kathleen: And it's all one long run on sentence, it doesn't process sentences. Goldie: And it's one long run on sentence. So it's nice to go back and edit those captions to make sure that they say things properly. But, yes, there are captioning services out there so if you are making videos that are one minute or less, then there is truly no excuse, yeah. Creating Copy For LinkedIn Video Posts Kathleen: Now for every video you post, there is accompanying copy that you put in the post itself. And I'm curious if you can talk to, what have you found works really well when you're drafting the copy to go along with a video? Goldie: I have an entire talk I do on copy on LinkedIn video, which should probably tell you how big of a nerd I am. Kathleen: That's what I say, I knew I could talk to you forever, but we don't have forever. Goldie: With copy, I have so many pet peeves with the kind of copy I see accompanying video or even imagery on LinkedIn. One is the one that I already mentioned, which is the hashtag block. It is not SEO optimized, don't do it, it will only look junkie. So if it's not going to get you the SEO push, there's no reason to do a giant block of hashtags; it's my personal belief. And the same thing, because I just talked about hashtag block, was tagging 20 irrelevant people in the post. Now I always love being tagged in everyone's post, because I do ... Even though I may not comment, I may not like, I do try to watch as many people's videos as I can; so I'm an exception to the rule. But for the most part, most people don't want to be tagged in content that's irrelevant and I, myself, don't like being tagged in, say, images that are irrelevant and not original video content, so you have to be really careful about tagging. And that is something people also put in the copy, is they do half a line, usually misspelled, and then they have 20 people in it. And that, once again, it looks junky, it just looks like it's not very well thought out. And one of the things I do like to do in my copy is I like to use my personal hashtag, so I use #DailyGoldie. I have a very distinctive structure for my copy, which you guys might now see kind of propagated across all of LinkedIn; a lot of people now use my structure. I tend to do a title, and then I do a body, and then I maybe put a link or something in there, and then I'll do which did daily number video I'm because I do daily videos and it's nice to know for me, personally, what video number I'm on for that day. The structure, of course, changes for everyone, but what it is not is, once again, not a giant block of hashtags, it's not me tagging people who are not directly related to that video. And it is also not, necessarily, a sales funnel. I don't believe in doing every video as a hard sales funnel, in fact, I very rarely do sales in my videos, even my sponsored videos. They happen pretty rarely and infrequently and I think, to me, that's because I like my content to always be of high value. So even if I'm doing a video that is driving someone towards a sale, that's a high value video that they're getting, so even if they don't want to buy the thing, they're still learning something and I think that is, to me, the most important thing you can do with a video channel on LinkedIn. Kathleen: Yeah. Now I've noticed you use emojis in your posts, and- Goldie: Yeah. Kathleen: I actually really like it. There's a lot of debate around emojis in, general, right now I feel like. For me the way, at least I've seen you use it, it helps visually break up the post. Goldie: Yeah. Kathleen: It's almost like you can't, necessarily, do bolding and italics in LinkedIn, but you can bracket things with emojis and set things apart. Can you talk a little bit about your approach to that? Using Emojis in LinkedIn Posts Goldie: Sure. So I think ... Well, let me tell you where not to put emojis; so let's actually start with there, and then we'll go back to where you can use emojis and it does make sense. So where you should not be using emojis - and I've actually talked to some of the top creators on the platform about, "Don't do this anymore" - s o I'm doing my school teacher finger waving that you can't see. Don't put emojis in your name on LinkedIn. And the reason for that is, first of all ... And I use a green heart emoji next to my name on other platforms, but on LinkedIn, it looks a little unprofessional; so you want to stay away from that. But that's not why you shouldn't use an emoji next to your name on LinkedIn, it will actually sometimes break the code. Kathleen: Yeah. Goldie: So if someone is trying to tag you on LinkedIn, it can potentially break that code, which is all bad- Kathleen: Yeah, that's not good. Goldie: Because then people aren't able to tag you, and you don't get the benefit of being tagged in someone else's post. So that's the main reason I say don't use emojis specifically in your name; regardless of the emoji that you want to use. Now let's go back to where you can use emojis and it does make sense, which is in your video copy and I use them to, like you said, break up the copy. I like to use them so it gives you a little bit of fresh air, but the emojis are usually relevant to the copy. I don't like to use a ton of irrelevant emojis, like people who tend to do five or six emojis in a row and it's just a string of emojis that don't necessarily relate at all to that, but it's just a subset of emojis that they always use. Once again, I think everything should be relevant and a value, so if I'm using an emoji, it will likely be relevant to the content that I'm creating; and that makes it less obnoxious. Kathleen: Yeah. Goldie: There's a lot of debate, which you were talking about, that emojis are so obnoxious, they're just so annoying to see, and the way you kind of take that down a notch is making the emojis actually relate to what you're doing and what you're talking about. So if I'm talking about fishing, and I use a fish emoji, people can't really argue with that because I'm not doing like 12 emojis in a row of palm trees and then a fish. I'm not trying to be a graphic designer with my emojis. Kathleen: Right, you're not bedazzling your LinkedIn posts. Goldie: I am not bedazzling, although we grew up in the 90s, you probably like the bedazzling. Kathleen: Exactly. I don't know, I think it was pretty tacky then and that's one of those trends that does not need to come back, the second time around. Goldie: I feel like in might just because we're seeing- Kathleen: Probably. Goldie: A resurgence in bedazzling, in general. Kathleen: If gauchos and culottes can come back, then so can bedazzling. Goldie: Yes. Kathleen: Yeah, I would agree. I mean I think it's actually, emojis are becoming much more accepted in a business context than they used to be, but it definitely requires a steady hand and some balance. Goldie: Yes, I think it just requires relevance. Kathleen: Yeah. Goldie: So the more relevant an emoji is, the more people can't argue with that emoji use. I mean the same thing is true of, if we want to go down this rabbit hole, of GIFs as well. Kathleen: Yeah, exactly. So again I do feel like I could talk to you all day, but you have lots of content to create. And so a couple of questions for you to kind of bring us back home. The first is for somebody who's thinking of getting started with LinkedIn video today, any top piece of advice you would have for them that we haven't already covered as a newbie that they should have in mind? Goldie: So my number one favorite piece of advice for anyone who's thinking about starting on LinkedIn video is focus. When you are thinking about creating a bucket of content, a bucket of videos on LinkedIn, they should have a singular focus. And why is this? This makes it easier for people to understand what you're about, what your content is about, and it makes it easier for them to follow you. Because they can decide right off the bat, if they want to watch all your videos on, say, Shopify Plus. Kathleen: Yeah, that makes sense and everyone who listens to this, in some way shape or form, is a marketer, so it's all about the editorial strategy and- Goldie: Yes, and it's about editing yourself. Kathleen: Yes, exactly. Sometimes it's the hardest kind of editing. Goldie: Yes. Kathleen's Two Questions Kathleen: All right, well as my listeners know, I like to ask every guest the same two questions before we wrap up. The first one is company or individual, who do you think is doing inbound marketing really well right now? Goldie: Oh my gosh, this is such a lovely question. I recently met with somebody who I think is fantastic and has a great email strategy, and her name is, I'm going to pull it up right now because I really should have pulled it up sooner. Kathleen: That's all right, I'm catching you off guard. Goldie: For everyone who is, because I always get her last name wrong, Ann Handley. Kathleen: Oh, I love Ann. Goldie: Yeah, Ann is wonderful. We are totally going to buy matching suits and wear them to the next conference, so- Kathleen: Doesn't she have the best suits? Goldie: She has the best suits- Kathleen: Yeah. Goldie: But she also has incredibly strong email strategy. So go subscribe to her email strategy, go read her book; she also has a new book out. But I like how friendly, yet professional her outbound content is. And it's this beauti- ... It's just like her suits, which are wild, but professional. And I think that she is such a great example of just a branding. She has incredibly consistent branding both on her person, literally her person, and also on her outgoing emails. Kathleen: Absolutely. Goldie: Yeah. Kathleen: Her suit game is strong, and her newsletter which is, for anyone listening, it's called Total Annarchy, with two N's for her first name, is amazing. It comes out once every other Sunday, I think, is the cadence. Great answer, we love Ann at IMPACT. Second question is, obviously digital marketing is changing so quickly, how do you personally stay up to date and keep yourself educated? Goldie: So, I have a few resources that I absolutely love and I absolutely would follow. One of them is so funny because they interviewed me, and then I got so obsessed with them, because I just love all the content that they're constantly putting out, and that is WeRSM. And they are based in London, but they have footprints all over the US. And they tend to cover a lot of things as they're happening. So what they're great on is they will release articles, literally, the same day LinkedIn officially announced live, they will do an article that same day. So I love how incredibly up to date and feature focused they are, but for me as a marketer, it's all the kind of content and news that I'm more interested in, the new features that are released that are relevant to my user base and my demographic. So they're a really slightly unknown, but such a great media outlet for marketers that I think should have a bigger and better presence. Ad they also had a podcast, that was really, really wonderful as well, but I think it's currently on hiatus. How to Connect With Goldie Chan Kathleen: I cannot wait to check them out, they sound like a great resource. Now we've already talked about how you can be found on LinkedIn if anybody just types in #DailyGoldie, G-O-L-D-I-E. Any other places people should seek you out online if they want to learn more about you or get in touch? Goldie: Sure, so you can find me on Twitter @GoldieChan, G-O-L-D-I-E-C-H-A-N or find me on Instagram @GoldieCylon, G-O-L-D-I-E-C-Y-L-O-N, because I am a huge Battlestar Galactica fan. And I've been experimenting a little bit on Instagram, like I said before with IGTV and other kinds of alternative short form content; so Instagram also is fascinating. Kathleen: And you have to go check her out on Instagram because she has an amazing picture of herself dressed as Khaleesi from Game of Thrones that is on point. Goldie: Thank you. You Know What To Do Next... Kathleen: All right, well if you're listening and you liked what you heard, of course I would love it if you would leave a five star review for the podcast on iTunes. And if you know someone doing kick ass inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. Kathleen: Thank you so much, Goldie, this was great. Goldie: Thank you so much for having me.

On the latest episode we dissect Presidential politics. Why is someone like Mayor Pete Buttigieg of South Bend, Indiana even a factor in the upcoming 2020 election? Two words:Social media.Music festivals were left for dead in the early 2000s and throughout the 2010s. Now as we near the end of the decade they are bigger and bolder than ever. Is Instagram to blame?Plus we sit down with Goldie Chan, Top Voice on LinkedIn at SXSW in Austin, Texas to talk about visual brand moments and why so many brands get it wrong. Plus music from Early Motions and Two Jazz Project. Want to hear more, check out the full track on Spotify: https://open.spotify.com/track/0x0HqpsSzfRSDheZSA0v4B?si=ZUbzn8I7QkeiDPuvDa2C4wFollow us on Instagram/Twitter at @DisruptiveFM and Geoffrey @djgeoffe#DisruptiveFM #dfm

On the latest episode we dissect Presidential politics. Why is someone like Mayor Pete Buttigieg of South Bend, Indiana even a factor in the upcoming 2020 election? Two words:Social media.Music festivals were left for dead in the early 2000s and throughout the 2010s. Now as we near the end of the decade they are bigger and bolder than ever. Is Instagram to blame?Plus we sit down with Goldie Chan, Top Voice on LinkedIn at SXSW in Austin, Texas to talk about visual brand moments and why so many brands get it wrong. Plus music from Early Motions and Two Jazz Project. Want to hear more, check out the full track on Spotify: https://open.spotify.com/track/0x0HqpsSzfRSDheZSA0v4B?si=ZUbzn8I7QkeiDPuvDa2C4wFollow us on Instagram/Twitter at @DisruptiveFM and Geoffrey @djgeoffe#DisruptiveFM #dfm

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR. Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry, you'll soon catch up. And what better way to start this catch-up than with my guest, Goldie Chan. Goldie has gone from a Biological Science degree to LinkedIn’s Top Voice for 2018 and a contributor to Forbes. Providing social media with purpose, Goldie is currently the strategic lead for Warm Robot, her social media agency, helping Fortune 500 C-level executives. But what caught my eye was the top-performing LinkedIn video series #DailyGoldie offering advice and guidance as well as sparking debate e very day for over 500 consecutive days and still going strong.   Takeaways - When considering the differences between a personal and an organizational brand, Goldie explained that a personal brand looks at the person, their life, who are they, what do they do and what aspects of daily life can be repeated to be an authentic brand that creates authority, which is similar to organisation branding in that they must be authentic and create authority to mean something. - If you are starting from zero, zilch, nothing then the best place to start is to find out where your target market is and contribute there. Start to be part of the conversation, before even considering becoming a thought leader in that space.  - When building an online presence take it one step at a time and one platform at a time. Start with one, master that one, go in-depth, then move on to other places. - And a special bonus pro tip here – When videoing, pretend the camera is your friend. You will come across as more authentic and real, increasing your engagement.   AR and VR So what do these acronyms mean? AR – Augmented Reality is defined as an interactive experience of a real-world environment "augmented" by computer-generated information. VR – Virtual Reality is defined as an interactive computer-generated experience taking place within a simulated environment.  The main difference between the two is that one VR is built within an environment that is completely computer-generated, whereas AR relies on both computer generated information as well as the real world in a combination of the two. Both have their advantages and disadvantages, but it is the incorporation of AR into our everyday lives that is the most exciting, opening the possibilities for digital enhancements to our daily activities to make them more efficient, productive and overall reduce friction that can occur when technology is not utilised to our advantage. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License Links Goldie Chan https://www.warmrobots.com/Forbes: https://www.forbes.com/sites/goldiechan/ LinkedIn: https://www.linkedin.com/in/goldie Instagram: https://www.instagram.com/goldiecylon/ Twitter: https://twitter.com/GoldieChan Books:Never Eat Alone – Keith Ferrazzi & Tahl Raz: https://amzn.to/2HFdLTR

Goldie talks about how difficult it is to achieve this and that she wouldn't wish daily videos on her worst enemy. But the quote that stuck with me the most during my interview was when Goldie said:"that's part of building relationships is actually caring about the other party." Whether you're creating content online in the form of blogs, podcasts, or even video. Think about and care for the other person on the receiving end. Is this content worth it? If the answer is no or even a 1% chance of a no. Delete it and start over. and make it in a way where you are in fact making it worth while for the other person. Goldie does an absolutely incredible job not only being consistent with her content, but showcasing that authenticity and care. Links mentioned in interview: Website: https://www.linkedin.com/in/goldie/ Instagram: https://www.instagram.com/goldiecylon/ Agency Website: https://www.warmrobots.com/#What-we-Do Follow Us: Podcast Website:http://www.tbeshow.com Instagram: https://www.instagram.com/grzybowskij YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ Sponsors: Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business.. Follow Penji Here: Website: https://penji.co Instagram: https://www.instagram.com/dotpenji

Goldie Chan is  Linkedin Super hero.Early on in her career, she decided to focus on social media marketing instead of traditional marketing. It caused a shift in her thinking to always be on the lookout for overall trends and changes in ways people communicate and talk online. Everything from short form video content to hashtags. She also ran the top and longest-running daily show on LinkedIn called #DailyGoldie which leverages the fact that audiences like to see unique and original content daily. She is here to tell her story and tell you how to take over linkedin and create income out of it.  

In the second episode of Conversations with Quuu Season 2, Lucia chatted to LinkedIn Top Voice and Forbes contributor, Goldie Chan. Have a listen to find out: - The story of Goldie’s career and how she bounced back from rock bottom when her first business failed - What Goldie loves and hates about working in social media (including how she deals with trolls!) - How she got to 4 million views on LinkedIn Video (and counting!) - Her tips for creating video content and overcoming shyness - Her approach to self-care as an entrepreneur Where to follow Goldie’s work: Forbes: https://www.forbes.com/sites/goldiechan/#22b22fdf7baa LinkedIn: https://www.linkedin.com/in/goldie/

Sponsored by the HDHomerun All in One Cord Cutting Solution! http://lon.tv/hdhomerunces - In this final video from #CES2019 we chat with SiliconDust CEO Ted Head about new HDhomerun products and the elusive Prime 6 tuner. Thanks to Goldie Chan for the camera work! See more #CES2019: http://lon.tv/ces2019 and subscribe! http://lon.tv/s VIDEO INDEX 01:02 - Year in review 04:18 - Premium TV Channel Update 07:11 - HDHomerun Scribe Duo & Servio 15:18 - HDHomerun Prime 20:42 - DRM update 21:14 - Power consumption Subscribe to my email list to get a weekly digest of upcoming videos! - http://lon.tv/email See my second channel for supplementary content : http://lon.tv/extras Join the Facebook group to connect with me and other viewers! http://lon.tv/facebookgroup Visit the Lon.TV store to purchase some of my previously reviewed items! http://lon.tv/store Read more about my transparency and disclaimers: http://lon.tv/disclosures Want to chat with other fans of the channel? Visit our forums! http://lon.tv/forums Want to help the channel? Start a Member subscription or give a one time tip! http://lon.tv/support or contribute via Venmo! lon@lon.tv Follow me on Facebook! http://facebook.com/lonreviewstech Follow me on Twitter! http://twitter.com/lonseidman Catch my longer interviews in audio form on my podcast! http://lon.tv/itunes http://lon.tv/stitcher or the feed at http://lon.tv/podcast/feed.xml Follow me on Google+ http://lonseidman.com We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

  Goldie Chan’s LInkedIn video channel (#DailyGoldie) is LinkedIn Top Voice 2018 with over 4M+ content views. “Engagement and Community Give You the Platform. The Platform does not give you Community.” There is so much noise on the internet these days, and a lot of it is coming from people who don’t understand this basic concept.   More than 50 years ago, Marshall McLuhan coined the phrase “The Medium is the Message.” For many people the idea was as strange as experimental format of his book-  collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways. In the context of today’s world, McLuhan’s message is more easily understood. Spend less time worrying about making a perfect video, and more time on communication authentic messages that provide real value. Engagement and community will follow. Goldie drills down on this message. Goldie Chan is Head of Strategy and Creative at her social media agency, Warm Robots. She also writes for Forbes on Personal Branding and Storytelling in the Digital Age.   You can follow/contact Goldie at: www.linkedin.com/in/goldie/ www.instagram.com/goldiecylon/ Please do not hesitate to reach out to me. I’d love to connect. Email tim@screwthenaysayers.com Facebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/329

Goldie Chan is a top LinkedIn video content creator, WeWork Global ambassador and a producer at The Producers Guild. Today, Goldie will share how you can make the most out of LinkedIn. More at www.bemovingforward.com. Follow us on Facebook, Twitter, LinkedIn @Bemovingforward The Corporate Cliches Adult Coloring Book is available on Amazon: Just go to Bit.ly/corporatecliches

Goldie is a Stanford University alumni who ran digital strategy at Legendary Entertainment for clients like Nerdist, Geek & Sundry and Amy Poehler's Smart Girls. Goldie is an ex-Board of Directors at the Producer's Guild of America (NW). She currently produces top-performing #LinkedInVideos, runs the longest-running original video channel on LinkedIn, and serves on the PGA's New Media Council while ghost-writing for Fortune 500 C-level Executives. Her work has been featured on Inc. Magazine, Tubefilter, Huffpost, Fast Company, Buzzfeed and more. Let's hear more from her in this episode of Productivity Masterminds.

Goldie Chan is weird, and proud of it! But don’t let her looks fool you. The girl with the green hair and funky hats takes her work seriously. Described by the Huffington Post as “The Oprah of LinkedIn Videos”, Goldie is Head of Strategy and Creative at her social media agency, Warm Robots. Warm Robots helps major brands (B2B and B2C) produce Social Media with Purpose (in her words, "turning a good brand story into a great one"). Goldie’s show on LinkedIn is the longest running original daily video channel (she’s committed to a minimum of 365 consecutive #DailyGoldie shows). She also serves on the Producer’s Guild of America’s New Media Council. In this episode, Goldie describes her journey from Stanford Geneticist to failed fashion entrepreneur to entry level marketer to Viral Brand Marketer. It’s a fascinating story that will inspire and inform. Along the way she gives some awesome advice for anyone looking to use video to build a personal or business brand, she throws in her two cents on the future of postsecondary education. To prove she is human, I did get her to admit one thing she sucks at (You’ll have to tune in if you want to know what that is). You can follow/contact Goldie at: https://www.linkedin.com/in/goldie/ https://www.instagram.com/goldiecylon/

Subscribe on YouTube ► http://bit.ly/HyperRPGSub Join the Conversation in the Discord! ► discord.gg/CuZhqSX Follow us on Twitter: http://twitter.com/hyper_rpg Like us on Facebook: http://facebook.com/hyperrpg Official Merchandise: http://amzn.to/2low4MO Support our Patreon: http://bit.ly/HRPG_Patreon GM Cameron Rice: http:/twitter.com/jurassicalien PLAYERS Kate Elliott - twitter.com/KatersTweets Jill Dunn - twitter.com/HippieJill Scott Ruben - twitter.com/norsemeat Goldie Chan - twtter.com/GoldieChan Hyper RPG is a gathering place for friends, centered around video and tabletop gaming, comic books, movies and more. We push the boundaries of collaborative storytelling and shared gaming experiences across the web and around the world!

Subscribe on YouTube ► http://bit.ly/HyperRPGSub Watch live Mondays at 9pm PT ► http://bit.ly/hyperrpg Join the Conversation in the Discord! ► discord.gg/CuZhqSX Follow us on Twitter: http://twitter.com/hyper_rpg Like us on Facebook: http://facebook.com/hyperrpg Official Merchandise: http://amzn.to/2low4MO Support our Patreon: http://bit.ly/HRPG_Patreon Follow Perception Check: twitter.com/PCDnD GM Ryan Keiser: http://twitter.com/DM_AlanOne PLAYERS Cucumber: http://twitter.com/CucumberLives Chunk: http://twitter.com/Chunkerrific Amber Reeder: http://twitter.com/Ambulartastic Goldie Chan: http://twitter.com/GoldieChan -- Hyper RPG is a gathering place for friends, centered around video and tabletop gaming, comic books, movies and more. We push the boundaries of collaborative storytelling and shared gaming experiences across the web and around the world!

Subscribe on YouTube ► http://bit.ly/HyperRPGSub Watch live Mondays at 9pm PT ► http://bit.ly/hyperrpg Join the Conversation in the Discord! ► discord.gg/CuZhqSX Follow us on Twitter: http://twitter.com/hyper_rpg Like us on Facebook: http://facebook.com/hyperrpg Official Merchandise: http://amzn.to/2low4MO Support our Patreon: http://bit.ly/HRPG_Patreon Follow Perception Check: twitter.com/PCDnD GM Ryan Keiser: http://twitter.com/DM_AlanOne PLAYERS Cucumber: http://twitter.com/CucumberLives Chunk: http://twitter.com/Chunkerrific Amber Reeder: http://twitter.com/Ambulartastic Goldie Chan: http://twitter.com/GoldieChan -- Hyper RPG is a gathering place for friends, centered around video and tabletop gaming, comic books, movies and more. We push the boundaries of collaborative storytelling and shared gaming experiences across the web and around the world!

Goldie is a Stanford University alumni who ran digital strategy at Legendary Entertainment (Nerdist, Geek & Sundry, Amy Poehler's Smart Girls) and ex-Board of Directors at Producer's Guild of America (NW). She currently produces top-performing #LinkedInVideos (longest-running original video channel) and serves on the PGA's New Media Council while ghost-writing for Fortune 500 C-level Executives. Her work has been featured on Inc. Magazine, Tubefilter, Huffpost, Fast Company, Buzzfeed and more!

Goldie Chan has taken LinkedIn by storm with her LinkedIn videos. So much so that people at LinkedIn dressed up as her for Halloween! If you want to build that sticks in people's minds then you need to sit down, take some notes, and then put the pointers into action immediately!

In this episode, we sit down with Goldie Chan, Head of Content & Creative @ confirm/deny, social media strategist, film producer, and Producer's Guild New Media Council. We go on a magical ride to discuss social media, communities, career, film and finding your path in areas like LA and Silicon Valley.

This week on the show we talk about the announced Sesame Street movie, creepy ex-girlfriends on YouTube, and our frustrations trying to organize Pinterest. Brian Parker from OnTheHorn.com joins Goldie Chan and Lon Seidman for this week's episode.

Goldie Chan and Bernie Su join Lon and Tim to talk about their latest projects. Plus: live television dominates, except on Hulu. Are you better off publishing your ebook independently? And we talk about America's oldest movie bootlegger.

Goldie Chan and Bernie Su join Lon and Tim to talk about their latest projects. Plus: live television dominates, except on Hulu. Are you better off publishing your ebook independently? And we talk about America's oldest movie bootlegger.