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6 episodes with play bigger how pirates
4 episodes with play bigger how pirates
4 episodes with play bigger how pirates
2 episodes with play bigger how pirates
2 episodes with play bigger how pirates
3 episodes with play bigger how pirates
2 episodes with play bigger how pirates
In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast.Christopher is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and withno other options he started a company. After 30 years in business he's mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing. He can recite much of The Big Lebowski, but can't remember his wife's phone number. He's an butt-kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.Learn more at:www.PlayBigger.comwww.Lochhead.com
Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil. It's valued at over $30 billion, is bigger than Coinbase, Robinhood, Affirm, and SoFi combined, has 100 million customers (more than Bank of America!) while only operating in three countries in Latin America, and 80% to 90% of its growth comes through word of mouth. Prior to Nubank, Jag was a director of product management at Facebook, a senior vice president at Quantcast, and a product leader at Google. In our conversation, we discuss:• How Nubank builds a fanatical user base• Tactics for driving word-of-mouth growth• Measuring customer love through the Sean Ellis score• The importance of strategic clarity• The role of category design in creating successful products• Why companies should strive to be “fundamentally different,” not “incrementally better”• Nubank's vision for an AI-powered banking future—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Mercury—The powerful and intuitive way for ambitious companies to bank• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/be-fundamentally-different-jag-duggal—Where to find Jag Duggal:• LinkedIn: https://www.linkedin.com/in/jagduggal/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jag's background(04:34) Nubank's remarkable achievements(06:01) Nubank's product development process(11:23) Nubank's values(12:16) Building products people love fanatically(15:21) The Sean Ellis score(21:27) An example project using the Sean Ellis score(25:07) Picking up the phone and calling customers(28:20) The importance of starting small and iterating(30:42) Pushing back effectively(34:10) Uncovering pain points through customer research(37:53) An example of setting a clear hypothesis(42:01) Developing a strategy(52:16) “Be fundamentally different, not incrementally better”(53:10) Category design(57:37) Nubank's founding story and goals for the future(01:00:46) Advice for adding new product lines(01:03:46) The future of fintech and banking(01:09:23) AI corner(01:12:34) Failure corner(01:20:24) Key takeaways(01:22:11) Lightning round—Referenced:• Nubank: https://nubank.com.br/en/• Coinbase: https://www.coinbase.com/• Robinhood: https://www.robinhood.com/• SoFi: https://www.sofi.com/• Affirm: https://www.affirm.com/• Lemonade: https://www.lemfi.com/• Bank of America: https://www.bankofamerica.com/• Nubank achieves a world record with more than 7 million people participating in NuBolão in one month: https://building.nubank.com.br/nubank-achieves-world-record-with-nubolao• Nu México carries out first financial transaction 20 meters under the depth of the sea: https://www.bnamericas.com/en/news/nu-mexico-carries-out-first-financial-transaction-20-meters-under-the-depth-of-the-sea• David Vélez on LinkedIn: https://www.linkedin.com/in/david-v%C3%A9lez-1004875• Cristina Junqueira on LinkedIn: https://www.linkedin.com/in/crisjunqueira• Edward Wible on LinkedIn: https://www.linkedin.com/in/adamedwardwible• Sequoia Capital: https://www.sequoiacap.com/• Churrascaria: https://en.wikipedia.org/wiki/Churrascaria• Nubank's real foundation: our culture and values: https://building.nubank.com.br/nubank-culture-and-values/• Working Backwards Press Release Template and Example: https://www.linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister/• Sean Ellis test: https://productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• How to know if you've got product-market fit: https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/• Ultravioleta: Nubank expands its premium card offer and adds new features on the product's first anniversary: https://international.nubank.com.br/company/ultravioleta-nubank-expands-its-premium-card-offer-and-adds-new-features-on-the-products-first-anniversary/• Jeff Bezos: Amazon and Blue Origin | Lex Fridman Podcast #405: https://www.youtube.com/watch?v=DcWqzZ3I2cY• The Innovation Method Behind Swiffer Madness: https://www.fastcompany.com/3006797/innovation-method-behind-swiffer-madness• Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/• Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard• Good Strategy/Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239• The Crux: How Leaders Become Strategists: https://www.amazon.com/Crux-How-Leaders-Become-Strategists/dp/1541701240/• How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more): https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• A framework for finding product-market fit | Todd Jackson (First Round Capital): https://www.lennysnewsletter.com/p/a-framework-for-finding-product-market• Citi: https://www.citi.com/• Santander Bank: https://www.santanderbank.com/• Fidji Sumo on LinkedIn: https://www.linkedin.com/in/fidjisimo/• Harvard Kennedy School: https://www.hks.harvard.edu/• Susan Wojcicki on LinkedIn: https://www.linkedin.com/in/susan-wojcicki-b136a99/• Coldplay—“Lost+” ft. Jay-Z: https://www.youtube.com/watch?v=PkCDRm_YRFg• Google Buys DoubleClick for $3.1 Billion: https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html• Real-time bidding: https://support.google.com/authorizedbuyers/answer/6136272• From Third World to First: The Singapore Story: 1965-2000: https://www.amazon.com/Third-World-First-Singapore-1965-2000/dp/0060197765/• The Gilded Age on HBO: https://www.hbo.com/the-gilded-age• Lomi: https://lomi.com/• Nubank careers: https://international.nubank.com.br/careers/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
SEASON: 3 EPISODE: 10Episode Overview:Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare. If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you'll need to answer the questions, “What's the problem you solve?”, “What solution must exist?”, and “Why are you that solution?” So if you are looking to dominate your market, then you are going to enjoy my conversation with bestselling author and award-winning columnist, Kevin Maney. Guest Bio: Kevin Maney is co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and has been a bestselling author and award-winning columnist writing about technology for three decades which allows Kevin to bring broad and deep context to Category Design conversations. Kevin co-authored his most recent book Intended Consequences. He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today. Kevin has also appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.Resource Links:Website: https://www.categorydesignadvisors.com/the-experts/Product Link: https://www.categorydesignadvisors.com/resources/Insight Gold Timestamps:02:39 One of the great accidental career moves of all time 04:04 All of those interviews and all that time with these companies06:11 Why would you not want to do everything you could 09:09 Category and category design11:44 It's kind of an inside-out look at strategy12:42 Instead of calling it a sports bar, she calls it The Sports Bra14:43 Businesses operate their businesses for their convenience16:13 They think about the problem to solve first17:53 Now that you understand that that's a problem, I have a solution for you22:12 Deep sales23:54 If you're in a space with a clear category winner….26:48 Can both strategies work at the same time? 28:33 What's the first step in the category design consultation process?34:04 What's the enemy of the innovation?35:36 So many CEOs fail at telling people why they need what they're making37:19 Eat your lunch before the competition does39:42 The book is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate MarketsConnect Socially:LinkedIn: https://www.linkedin.com/company/categorydesign/Facebook: https://www.facebook.com/CategoryDesignTwitter: https://twitter.com/cd_advisorsInstagram: https://www.instagram.com/categorydesign/Email: kevin@categorydesignadvisors.comSponsors: Rainmaker Digital Solutions:
Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders—Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is• The “Frame It, Name It, Claim It” framework• How to go about designing your category• Why “languaging” is so powerful• Rating yourself on the category design scorecard• Why Chris considers “product-market fit” a dangerous concept• Chris's spicy take on positioning• The “better trap” and why it's crucial to avoid it• The magic triangle of product, company, and category• How to embrace negative feedback• Why the greatest time in the history of innovation is now—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Christopher Lochhead:• Twitter/X: https://twitter.com/lochhead• LinkedIn: https://www.linkedin.com/in/christopherlochhead/• Website: https://www.categorypirates.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris's background(05:08) Why Chris shares his negative criticism on his website(11:58) A simple explanation of category design(18:00) How Purell mastered category design(23:07) What Gong got right (and wrong)(29:01) The “better trap” and why it's crucial to avoid it(38:51) Reflective thinking vs. reflexive thinking(44:45) How Lomi created a revolutionary solution for food waste (48:50) The “Frame It, Name It, Claim It” framework (49:08) The concept of “languaging” (54:00) Examples of languaging (59:19) Spend more time on the problem than the solution(1:01:37) The power of “backcasting”(1:07:33) The truth behind building legendary brands(1:10:39) The problem with product-market fit(1:16:11) Chris's spicy take on positioning(1:19:20) “Damming the demand”(1:24:49) Laws from Chris's book The 22 Laws of Category Design(1:29:46) Word of mouth: the most powerful form of marketing(1:34:05) Chris's closing message to listeners(1:39:01) Lightning round—Referenced:• Rick Rubin Says Trust Your Gut, Not Your Audience: https://podcasts.apple.com/us/podcast/rick-rubin-says-trust-your-gut-not-your-audience/id1570872415?i=1000606447333• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Grant Cardone on Twitter: https://twitter.com/GrantCardone• Tai Lopez on Twitter: https://twitter.com/tailopez• The Difference Between a First Mover and a Category Creator: https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator• Gojo Industries: https://www.gojo.com/• Gartner reports: https://www.gartner.com/• Forrester reports: https://www.forrester.com/bold• Gong: https://www.gong.io/• Clari: https://www.clari.com/• Threads, Instagram's “Twitter Killer,” Has Arrived: https://www.nytimes.com/2023/07/05/technology/threads-app-meta-twitter-killer.html• Kevin Maney: https://kevinmaney.com/• Red Bull cola: https://www.redbull.com/int-en/theorganics/organics-simply-cola• Microsoft Copied Apple's Successful Retail Plan. Now It's Shutting the Whole Thing Down: https://www.inc.com/jason-aten/microsoft-copied-apples-successful-retail-plan-now-its-shutting-whole-thing-down.html• A New Way to Think, with World's #1 Management Thinker Roger Martin: https://lochhead.com/roger-martin/• A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X• RJ Scaringe on Twitter: https://twitter.com/rjscaringe• Lomi: https://lomi.com/products/lomi• Otis elevators: https://www.otis.com/en/us• How to build a breakthrough … the secret of Backcasting: https://medium.com/@m2jr/how-to-build-a-breakthrough-3071b6415b06• John Bielenberg's website: https://www.thinknado.com/• Eddie Yoon: https://www.eddiewouldgrow.com/• Marc Andreessen on Twitter: https://twitter.com/pmarca• Snow Leopard: How Legendary Writers Create a Category of One: https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category/dp/1956934456• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate-ebook/dp/B015MOJ80G• Niche Down: How to Become Legendary by Being Different: https://www.amazon.com/Niche-Down-Become-Legendary-Different-ebook/dp/B07FLKJJQQ• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move The World from Where It Is to Somewhere Different: https://www.amazon.com/Laws-Category-Design-Somewhere-Different/dp/195693457X/• An inside look at Deel's unprecedented growth | Meltem Kuran Berkowitz (Head of Growth): https://www.lennyspodcast.com/an-inside-look-at-deels-unprecedented-growth-meltem-kuran-berkowitz-head-of-growth/• Illusions: The Adventures of a Reluctant Messiah: https://www.amazon.com/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887• What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive: https://www.amazon.com/What-Teach-Harvard-Business-School/dp/0553345834• Inventing Anna on Netflix: https://www.netflix.com/title/81008305• The rise and fall and rise of Tony Eltherington: https://www.swellnet.com/news/swellnet-dispatch/2017/04/27/rise-and-fall-and-rise-tony-eltherington—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
In today's episode of Category Visionaries, we speak with Dan DeMers, CEO of Cinchy, a data collaboration platform that's raised over $24 Million in funding, about why the time has come for an alternative to rigid data contracts and the integration-heavy approach to business unit collaboration. By evolving isolated data silos into meshed products where data is well-governed white being freely available to all who need it, Cinchy gives business teams the power to execute and oversee their own desired outcomes and implement real change. We also speak about Dan's background between technology and big finance, what it was like transitioning from programming to management, creating a brand new category for his business, and Cinchy's aim to make data integration all but obsolete. Topics Discussed: Dan's background in technology and big finance, transitioning from a programmer to manager, and the insights it gave him into the complexities of big enterprise. Cinchy's value proposition of eliminating silos, streamlining data governance, and ultimately making data integration obsolete Establishing the Data Collaboration Alliance non profit to advocate for better data and collaborate with those who share the vision. How bold messaging helps Cinchy make an impact in a marketplace saturated with vaporware The importance of peer-review sites to for building credibility in a skeptical marketplace Favorite book: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business. During the show we discuss: What Category Creation is Why Category Creation is Important in Marketing List of Companies that Have Successfully Created a New Category in Their Market The Things to Consider Before You Start Creating a New Category The Steps Involved in Creating a New Category in the Market The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them Why Defy “Gravity” and Not Get Sucked Back into the Old Way of Doing Things The Best Practices in Successfully Launching a New Category in the Market How to Measure the Success of Your Category Creation Efforts How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market Resources:https://www.categorydesignadvisors.com/
Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today. In this podcast for managers, Audrey, Lee and Kevin discuss: · The latest new business categories that are hot for 2023 · The role of artificial intelligence/AI and how it can help define your category · Why AI is the new electricity of creating new categories of products and services · Class category design and how it defines what the new problem is that you are trying to solve "The #1 mistake managers make is they don't clearly define the problem that their product solves and why it matters to the target persona.”– Kevin Maney Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Kevin Maney categorydesignadvisors.com https://www.linkedin.com/in/kevinmaney/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Co-founder of Designhill, Rahul Aggarwal, unveils how he found an untapped market and scaled it into a massive online platform that holds design 300k professionals in over 100 countries, all by taking a different SEO and content marketing approach. We get into the best three strategies for profitable content marketing, including a bonus strategy involving customer reviews. Born in a 3rd generation entrepreneur family, Rahul knew he was destined for business. When he returned from university, he got together with his father and grandfather to build a business that needed branding and design, though to his surprise, this task ended up being an uphill battle. It was from this experience that birthed the idea of Designhill. Tune in to hear Rahul's story… 01:06 Introduction to Rahul Aggarwal 01:51 Designhill 03:44 Inspiration for Designhill 06:37 SEO and content marketing 10:18 Making it profitable 14:39 Three strategies for profitable content marketing 18:43 Traffic through SEO 20:42 Get reviews! 22:00 Favorite growth tool 23:23 Favorite book 24:52 Connect with Rahul Resources: Connect with Rahul: Website: Designhill.com LinkedIn Rahul's Favorite Business Tool: Trello Rahul's Favorite Book: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Christopher Lockheed ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.
In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What's up with that? Christopher Lochhead joins the show to talk ALL about category creation: what does the rise of influencers/individual brands mean for category creation Creating a personal brand is bull**** Is being a content creator a real business? Have we monetized marketing & entrepreneurship stupidity at scale? Why comparison marketing is trash About Christopher Lochhead: 3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books. Check out Christopher's work! Twitter https://twitter.com/lochhead LinkedIn https://www.linkedin.com/in/christopherlochhead?original_referer=https%3A%2F%2Flochhead.com%2F Category Pirates blog https://www.categorypirates.com/ We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories. Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.
Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: The PLG modelThe importance of company culture in regard to PLGThe importance of all customers Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world. Resources mentioned in this episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Today's episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more. Links of Interest: Kevin Maney LinkedIn bio: https://www.linkedin.com/in/kevinmaney/Kevin's website: https://kevinmaney.com/Kevin Maney's 10 books on Amazon: https://www.amazon.com/Kevin-Maney/e/B001HD1AQ2?ref=sr_ntt_srch_lnk_1&qid=1659113523&sr=8-1Listen to Kevin's music! https://www.facebook.com/totalblamblamband
Your host Bryce Henson interviews today's guest expert marketer, Tom Shwab. Tom is a US Naval academy graduate, an engineer by trade, and Founder & Chief Evangelist Officer of “Interview Valet”. Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales. Tune into today's show to learn valuable knowledge on a podcast interviewing and how it can help you grow your business. Bryce and Tom have a show packed full of information to help you explode your business that you don't want to miss. 01:14 - Your host Bryce introduces today's incredible guest expert marketer, Tom Shwab. 02:10 - Hear Tom's backstory from growing up in the midwest to running nuclear power plants in the Navy. 04:05 - Tom shares his journey in obtaining an MBA and what the value behind it for him is. 05:40 - Learn some valuable business takeaways from Tom's previous experiences. 10:40 - Follow along as Bryce transitions to Tom's business “Interview Valet,” and hear how it was developed and what it does. 17:30 - Bryce asks Tom to share his perspective on what would be a strategy to get more exposure through the value of podcasting. 23:15 - Tom shares some of the most challenging things and some of the biggest highlights with starting a podcast? 27:40 - Tom talks about the high level history of where podcasting started and where it's going in the next few years. 32:10 - Bryce's famous lightning round Q&A. Q: What is your biggest passion right now? A: COnnecting people. Q: What is your zone of genius? A: Connecting the dots. Q: What was your most proudest accomplishment? A: The people that have worked for me and how they have grown. Q: Worst business advice ever received? A: Choose carefully who you drink with because you can't choose who you work with. Q: Book recommendation? A: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. 41:00 - Find Tom online and get a free copy of his book at www.interviewvalet.com/fitbodybootcamp. “Keep doing it when it's not fun” - Tom Shwab
In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.
Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What's in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray' tactics are not the way to go 3. Shannan's magic bullet for winning leads on an executive level4. How to identify the “closers” in B2B sales5. How to win key people for your B2B sales team in strong competitionAbout Shannon:Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/Shannon's company Zoomin Software: https://www.zoominsoftware.com/Shannon's business book recommendation:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRxShannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/__________About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York.Website: https://www.zoominsoftware.com/Industry: Business Information Systems, Content, Knowledge Management, Publishing, SoftwareHeadquarters: New York, United StatesFounded: 2015__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.
Spring is when birds build nests and lay eggs all over the place. And you have probably heard that if a baby bird falls out of the nest you shouldn't put it back because the mother will abandon the baby. Is that true? Listen to hear the surprising answer. http://www.straightdope.com/columns/read/2287/if-you-handle-baby-birds-will-their-parents-shun-them Who hasn't thought how great it would be to be a successful entrepreneur? However, it takes a certain kind of person to handle the ups and downs of the entrepreneurial life and make it a success. CEO marketing coach Christopher Lochhead set out to discover what makes a great entrepreneur. Chris is author of the book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (https://amzn.to/3bQYzxJ). He joins me to discuss how successful business owners position their ideas and products to dominate the competition. Public speaking scares just about everyone. Yet it is often required at school or in a meeting or even giving a formal speech. Since all of us will be called on to speak, why not arm yourself with some skills that will make you less nervous and perform better? Here with some great advice is Matt Abrahams . He is a lecturer at Stanford University's Graduate School of Business – he is the host of the podcast Think Fast, Talk Smart (https://www.gsb.stanford.edu/business-podcasts/think-fast-talk-smart-podcast) and author of the book Speaking Up Without Freaking Out (https://amzn.to/3eZyKO1). How many times have you heard that staring at a computer screen for too long is bad for your eyes? So, what does that mean – “bad for our eyes”? Listen as I explain what research has shown about computer use and your eyesight. http://www.huffingtonpost.com/entry/are-computer-screens-really-ruiningour-eyes_us_58b08e8de4b0a8a9b782192a PLEASE SUPPORT OUR SPONSORS! We really like The Jordan Harbinger Show! Check out https://jordanharbinger.com/start OR search for it on Apple Podcasts, Spotify or wherever you listen! Helix Sleep is offering up to $200 off all mattress orders AND two free pillows for our listeners at https://helixsleep.com/sysk. Go to https://Indeed.com/Something to claim your $75 credit through April 30th! Go to https://Shopify.com/sysk, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! With prices soaring at the pump, Discover has your back with cash back! Use the Discover Card & earn 5% cash back at Gas Stations and Target, now through June, when you activate. Get up to $75 cash back this quarter with Discover it® card. Learn more at https:discover.com/rewards. Download Best Fiends FREE today on the App Store or Google Play! Learn more about your ad choices. Visit megaphone.fm/adchoices
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Welcome to the Conscious Millionaire Show for entrepreneurs, who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries. Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Christopher Lochhead: Category Design and Marketing Differentiation Christopher Lochhead is the co-author of Harper Collins' instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!
Welcome to the Conscious Millionaire Show for entrepreneurs, who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries. Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Christopher Lochhead: Category Design and Marketing Differentiation Christopher Lochhead is the co-author of Harper Collins' instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!
“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)
“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speakers, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. He is the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy, and he is the founder of Interview Valet, the category king of Podcast Interview Marketing. Other resources mentioned The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Website: http://www.interviewvalet.com LinkedIn: thomasmschwab Twitter: Interviewvalet Twitter: TMSchwab Facebook: ThomasSchwab More information from the past on Tom's site: http://interviewvalet.com/iamceo
In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.
“One of the biggest differentials in success is the combination of curiosity and mental toughness.” Welcome Piers Ridyard; the first crypto guest on Startup Dads. In today's chat with Amrit, Piers talks about the importance of honouring your commitments as a CEO and a dad, the weight of your words and the power of separating your ideas from yourself. This episode gets pretty intellectual! Piers Ridyard is the CEO of https://www.radixdlt.com (RDX Works), the only decentralized network where developers will be able to build quickly without the constant threat of exploits and hacks, where every improvement will get rewarded, and where scale will never be a bottleneck. Keep up to date with everything Startup Dads related on Twitter - https://twitter.com/startupdadspod/ (https://twitter.com/startupdadspod/) Book mentioned in today's episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Philosophy for Life: And other dangerous situations by Jules Evans This week's Startup Shout Outs: https://www.mindstone.com (Mindstone) - Organize, share and take notes on web pages, PDFs, videos & podcastsso you can learn faster, remember more and get things done. Learn more about Mindstone and its CEO and Co-founder Joshua Wöhle on https://open.spotify.com/episode/6qhhHGb1Hg1840rruNQ8P7?si=2dbb1e3c074348bb (Startup Dads' Episode 46)! A Fascinate Production.
Are some people just really lucky or do they just appear that way because of their skill level? In this episode, I explore what the difference is between having luck and having skill, and how important it is to know the difference. Does one go hand in hand with the other? Don't forget to check out the book referenced in this episode: "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets" by Al Ramadan. Click the link for a FREE downloadable copy of my book, Get off the Cash Flow Roller Coaster! If you enjoyed this episode, please subscribe, share and don't forget to leave me a review! I would love to hear from you! Follow me or connect with me on Linkedin or Facebook! --- Send in a voice message: https://anchor.fm/amy-donaldson/message
CEO Pulse Podcast EP 66 with Kevin Maney Hey, Rafael Cortez here! I have a question for you... how do you become a category leader? It's not an easy question to answer. But it is worth asking, because if you want to be the best in your field, this is what you need to know. With us today is Kevin Maney, a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business. www.categorydesignadvisors.com CEO Pulse | The Real, The Raw & The Mind of Entrepreneurship. This is your backstage pass into the stories, strategies, and psychology of top-performing entrepreneurs. Follow, Subscribe, Like & Share! Real Estate Coaching Program | www.reiwholesaling.com Full Access links | https://www.rafaelcortez.net/contact Stay Focused, You Got This! Rafael Cortez #ceopulse,#lessbusinessmoreprofits,#business,#startups,#entrepreneurs,#entrepreneurship,#levelup,#lifebydesign#productivity,#personalGrowth,#leadership,#vision,#mindset
It's Friday and that can only mean one thing, The Young Venture Club is back! This week we covered Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and today's episode is all about the major takeaways. What are the 3 foundations of building your business?What is Category Design?How to launch your new category… (hint ⚡)If you are interested in reading Play Bigger, it is linked above. Let us know your thoughts and what you found valuable! Make sure to check out our Instagram to see what book we are diving into next!Check out the newest The Real Venture Podcast episodes directly to you - subscribe here. And, if you're enjoying The Real Venture Podcast, please give us a 5-Star rating on Itunes!Want to be featured in an episode? Drop a comment below, or share your questions, feedback, and whatever else using #therealventure and TAG US @therealventure_ on Instagram. SUMMARY KEYWORDSsalesforce, book, company, product, category, design, uber, bigger, talking, continue, lightning strike, week, barstool, build, podcast, hop, problem, excited, bought, marketThe Real Venture PodcastThe Real Venture Website | The Real Venture Instagram | The Real Venture LinkedIn | The Real Venture YouTube | Peyton Truitt - Linkedin | Peyton Truitt - Instagram | Luke Truitt - LinkedIn
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 852: Why F*ck Is Such an Awesome Word With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 853: How to Avoid Losery With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 851: How to Position Yourself For Success With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 850: How to Become Legendary With Christopher Lochhead, Category Pirates [K-Cup TripleShot] appeared first on Time4Coffee.
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 849: How to Pivot From High School Dropout to Successful Entrepreneur With Christopher Lochhead, Category Pirates [K-Cup DoubleShot] appeared first on Time4Coffee.
As a kid, you probably played Capture the Flag. Adults in the business world play it too—albeit a different version that we can call Capture the Category. It's no secret that companies that can best identify a problem, convince people they need to solve it—then create the optimal solution—often become the pre-eminent player, aka the Category King. But the path to category creation and dominance is neither quick nor easy, and it's certainly not for the faint of heart. I had a fascinating conversation with Kevin Maney on the latest Go For Launch podcast. Kevin is the co-author of Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, which has sold more than 100,000 copies globally. He's a journalist who has been covering technology and society for 30 years. Kevin is a partner at Category Design Advisors, where he and his team have helped more than 50 companies discover, define and chart a course to dominate new markets. The book is a must-read for anyone interested in understanding the art and science of “playing bigger” by defining and dominating their category. In our conversation, Kevin lays out the highlights of what it will take to become a business icon in your own right.
Learn more about Pablo:Pablo's LinkedinBe The Stage WebsiteBooks in the episode:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate MarketsThe Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth Episode resources:The Business of Belonging: How to Make Community your Competitive AdvantageListen to the B2B Community Builder Show podcastSend your stories and feedback on this episode to pod@cmxhub.comIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on Spotify
Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). The post 848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode] appeared first on Time4Coffee.
Christopher is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. Christophe shares some final takeaways from his new book.
Watch this interview: https://youtu.be/BalVtn_SoQk Check out Play Bigger's Website: https://www.playbigger.com/ Download (for free) Play Bigger's Lightening Strike Mobilization Kit: https://www.playbigger.com/book About Al Ramamdan: Al Ramadan is the Founder and CEO of Play Bigger and co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” He enjoys helping others achieve their full potential and pushing them to play bigger. He's obsessed with technology and building categories, companies and products. After almost 30 years of being an executive, he feels lucky to have discovered a role that suits his style. A supporting role, behind the scenes, for some of the greatest founders, teams and companies of tomorrow.
Back in his days working for telecom companies, Chargify's Paul Lynch understood the pain of billing. Now he heads up a company that manages subscriptions and billing for some of the world's most exciting B2B SaaS businesses. In this episode of Commerce Connect, Paul shares the moment he believes the world changed for billing, and how companies can take a very complicated function and turn it to a competitive advantage.Books mentioned by Paul in this podcast:Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate MarketsNever Split the Difference: Negotiating as if Your Life Depended on ItPitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal
Do you know what Category Design is? Have you used Christopher Lochhead's "Golden Triangle"? If not, then go back and listen to the last episode with Christopher Lochhead, Author of, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Their Markets. In this episode, Sean Douglas and Anthony Franck expand on the latest episode about what Category Design is and how to use it for your Podcast, Business, Books, etc. Learn the little known hacks to marketing your Podcast like a Pro by downloading the Podcast Marketing guide at bit.ly/PodcastMarketingGuide
In this very special Interview. We are bringing to you a very special webinar episode of The Rich Life Academy Millionaire Mentor of The Month, Mr. Christopher Lochhead! His wins and fails in his life have shaped him to be the amazing entrepreneur he is today. He is RAW and unfiltered, calls it as it is and in simple, why fit in? when you can stand out! Tune in to this awesome episode. Let's dive in! The episode provided by: The Rich Life Academy For more information please visit TheRichLifeAcademy.com Christopher Lochhead is a rockstar in business, an entrepreneur, advisor/investor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO, owns the Legends and Losers Podcast which is one of the top business podcasts in the world right now, and is a “Top 30” rated Podcaster. He's also a #1 Best Selling Amazon Author, and co-author of two bestsellers: Niche Down: How To Become Legendary By Being Different, and Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. He's been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. In this episode of Millionaire Mindcast Podcast, a powerful guest, Christopher Lochhead who shares things that he executed in order to reach and live a rich life that you can pick and applies to yours. Christopher grew up in a family where a lack of money was always present. At 17-years-old, he decided to do something meaningful with his life. Inspired by what he called the ‘angel of his life' his Grandfather, who truly believed him, supports, inspires and motivates him that he can do anything and be anything. He decided to be successful, decided to be smart, and really wanted to do legendary things. Chris put himself in those positions to be successful and let himself learned, grew, and took a massive risk. As a result, Chris and his brother Jack started their company with no money, no experience, no education, no relationships of any kind. There's been a lot of losses along the way. His whole career was just about trying to build companies and categories, in some cases loss and some cases win. He had been in those places of humiliation many times, lost money, been fired for so many times, but learned from those losses and moved forward. On the other side, he gained the most important things, the joy, experiences, memories, relationships, and the network. In 10 years, he got a tremendous amount of accomplishment. At 28-years-old, he became a millionaire. He does great things and wins with over $400 billion exits. Now, end up with having a life that's fun, and interesting. He's in the fun part of life that he never really thought about which is helping other people getting their goals and learning at the same time with his podcast. Chris focused on having a good time and hopefully make a very big difference. He's an entrepreneur trying to do something exponentially different as opposed to incrementally better. To Chris, it's important to set goals, it doesn't matter if you achieved them, it's about who you become in the process. He trained himself to be a better person, a person that you can count on, somebody who produce results. He chose to be that guy because we have that option in everything. Also, work hard and believe in yourself. When you fail, get up and try again. Confidence comes from training yourself to produce legendary results. It doesn't come from the people's encouragement but proving to yourself that you can do it. Some Questions I Ask: Who is Christopher Lochhead and share us your journey on your personal and professional career. (11:37) How did you get on the path to following your different and what motivates you to go on? (19:03) How did you handle all of the lows throughout the years? (27:35) How did you make your plans and vision? (36:15) What's pacing looks like to you? (39:00) Do you believe in this idea of process & goal-setting so you can make decisions that align with your purpose? (45:16) How did you develop such amazing relationships with people? (51:07) Austin: How much do you care about being professional? (01:05:22) How do you approach your health? (01:10:40) Chris' advice for young aspiring entrepreneurs. (01:16:10) In This Episode, You Will Learn: How he fulfilled his dream of making it to Silicon Valley. (22:34) Things that made his life worth it and fuel happiness despite all the failures. (35:27) The hustle pornstars. (37:46) The good thing of being strategically flexible or agile and being opportunistic. (47:10) How to drive yourself forward. (49:07) The likability factors. (01:00:29) How to be yourself? (01:08:30) Quotes: “Entrepreneurship was a way out.” “I felt like there was something more for me.” “Have a good time and hopefully make a very big difference.” “In life, you have to position yourself for who you become position.” “It's all goes back to a set of decisions and commitments.” “There are things that happen to us that are beyond our control.” “To execute that design we can make a big shit happen.” “Nobody willing to bet on me, I bet on myself.” “I live a life that I really wanted to live.” “You trained yourself to be a warrior in life and in business.” “To do legendary shit is going to require work.” “Life takes you in twists and turns.” “Opportunities show up that you never thought would show up.” “The universe will rewards you from generating legendary.” “Life presents you with opportunities.” “We all have that choice.” “Confidence comes from results.” “Confidence comes from training.” “Confidence comes from training yourself to produce legendary results and then producing those results.” “Confidence is attractive.” “You are what you eat.” “This word different is so powerful.” Resources Mentioned: 038 Kerri Walsh Jennings Volleyball Legend: An Inspired Life The Miracle Equation book by Hal Elrod Connect with Christopher Lochhead: Website LinkedIn Facebook Twitter Instagram
Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Christopher Lochhead is the co-author of Harper Collins' “instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point” and The Economist calls him "off-putting to some”. At 18 he got thrown out of school and with no other options he started a company. After 30 years in business he's mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!
Christopher Lochhead is the co-author of the Harper Collins' instant classic Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. He is a serial entrepreneur and has served as the CMO of three public companies. Chris joined Ian to discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work. 4:55 - How category design applies to music, politics, and life. 8:20 - The number one skill set that headhunters look for in a CMO. 11:25 - Why competing is bad. 24:55 - Making category design more than a messaging or branding exercise. 51:10 - How to get creatives to do legendary work for you. 1:06:15 - Why this is the most exciting time to be alive in history. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man with many bold titles given to him from companies across the world. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” Which isnt easy to say all in one breath. But there is no doubt that he is a man who is rocking and rolling everyday and has found the thing that lights him up inside even if that wasnt the case at the beginning. He's a dyslexic paperboy from Montreal with Scottish roots, and at 18 got thrown out of school, and with no other options he started a company. He served as chief marketing officer of software juggernaut Mercury Interactive which was acquired by acquired by Hewlett-Packard in 2006 for $4.5 billion, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Internet consulting firm Scient, and served as head of marketing at Vantive, an CRM software firm. And then after 30 years in business he retired and it seems to me started having the real type of fun that makes a life what it is. And now he is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins' “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Through his podcast he has 100% unscripted long form interviews with some fascinating folk, who haven't appeared on every podcast under the sun and are fascinating with a capital F. So what made him retire at such a young age, and did he find it hard to fill the hole in his life? And where does he see his life going now….more and more into the media world, or simply exploring where the fun is in life? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Christopher Lochhead. Show Highlights During the show we discussed such weighty topics with Christopher Lochhead such as: How he started low middle class, and has hustled his way to where he is today, but knows 100% that he couldn't have done it without the business partner that he found. Christopher shares how the legendary people in life don't get lucky, but that do position themselves to be in the place to receive the luck if it arrives. Doing, reading and finding a mentor are the three ways that we should operate in life, something that Christopher does religiously. and lastly…. Do your homework, learn the process and focus on the solution to a problem. That is how a business is made, which is why so many people screw up on this. They don't do the basics.
Segment 1: Christopher Lochhead is a #1 Best Selling Amazon Author and Top 50 Apple Podcaster. He's been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. Christopher is a former three-time Silicon Valley public company CMO, entrepreneur, and co-author of Niche Down: How to Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.Segment 2: Anthony Iannarino is an international speaker and bestselling author of two books, The Only Sales Guide You'll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. He also writes a blog at www.thesalesblog.com, where he has published daily since 2010. He also has a podcast called In the Arena that is ranked in the Top 40 on iTunes. His third book, Eat Their Lunch: Winning Customers Away From Your Competition will be released this week.Segment 3: Petra Kolber is the author of a new book The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.Sponsored by Nextiva, Square Payroll, and LinkedIn
In today's special episode, two guests join Christopher Lochhead to talk about the most-awaited book that will help you become legendary by being different, Niche Down. Heather Clancy, co-author of the book and Jaime Jay, co-producer of Legends&Losers podcast sit down to discuss the stories and inspirations behind Niche Down, which launches today. "Follow your soul. I've always believed that your heart will tell you what you need to do." - Heather Clancy Three Things We Learned To Niche Down is to do things your way A classic, family-run deli in Montreal where both Heather and Christopher came from is the embodiment of niching down. While smoked meat is a big deal in the municipality, their specific manner of preparing their sandwiches has helped them become their own niche. They have distinguished themselves among the others, and this is the very embodiment of the concept of finding a way to do things differently and rising above others in doing so. Heather is Christopher's hero Heather was one of the few journalists that taught Chris the industry back when he was only getting started with his career. He would read her column religiously every single week, absorbing her articles like a sponge. When they finally met, it was like meeting a hero, and the rest was history. Niche Down was born out of public demand Christopher's friend Jason Maynard at Net Suite first planted the idea of writing a book for category design. Coupled with the clamor following Play Bigger, Christopher pitched the book project to Heather. Much to his surprise, she said yes, and after a long time since then, Niche Down is finally hitting the shelves. The world is saturated with people wanting to become bigger and better than others. The secret to becoming the category king is to be different. And to be different is to become legendary. "Have the courage to niche down." - Jaime Jay Heather Clancy (Twitter: @greentechlady) Heather Clancy is an award-winning journalist specializing in transformative technology and innovation. She's CoAuthor of Niche Down: How to Become Legendary by Being Different. Her articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times. She was the launch editor for the Fortune Data Sheet, the magazine's newsletter dedicated to the business of technology. As editorial director for GreenBiz.com, Heather chronicles the role of technology in enabling clean energy, sustainable business strategy and the low-carbon economy. When she isn't writing, you can find Heather digging in her garden in Northern New Jersey, singing a cappella or scuba-diving with her husband. Christopher Lochhead (Twitter: @lochhead) The Marketing Journal calls Christopher Lochhead “one of the best minds in marketing.” Fast Company calls him a “human exclamation point.” NBA legend Bill Walton says he's “a quasar.” And The Economist calls him “off -putting to some.” Lochhead hosts the acclaimed “dialogue podcast” “Legends & Losers”, Producer of the “6 Minutes of Legendary” podcast and is co-author with Heather Clancy of Niche Down: How to Become Legendary by Being Different and the Harper Collins “instant classic”: Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. A former three-time, Silicon Valley public company CMO (Mercury Interactive, Scient and Vantive), he's been called a “godfather of category design.” Christopher is living happily ever after in Santa Cruz, California, with a wonderful woman, six hens and two wild cats. He can often be found surfing, drinking whiskey or having a very good time. Jaime Jay (twitter: @heyjaimejay) Jaime Jay is Managing Director of Bottleneck Virtual Assistants, a Life & Business Coach, host of the popular, Stop Riding The Pine Podcast, and he's the co-producer of “dialogue podcast” “Legends & Losers”. http://nichedownbook.com
Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different". Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.”
Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different". Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.”
Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different". Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and with no other options he started a company. He can recite much of The Big Lebowski, but can't remember his wife's phone number. He's an ass kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.
Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different". Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and with no other options he started a company. He can recite much of The Big Lebowski, but can't remember his wife's phone number. He's an ass kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.
Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education. This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney 3 Things We Learned Early innovations led to the concept of scale Inventions of the 19th century created the conditions that brought about scale. That set in motion the idea of economies of scale, where the ultimate goal of a business was to generate profit from selling one thing to the most people. Healthcare will shift towards a more personal solution So far healthcare has been a mass market product but it's going to be affected by the market-of-one model. This means the healthcare system can actually get to know your individual health patterns and gear a more personalized treatment towards them. We're heading towards the model of a personal enterprise Because of the data and the network that we are all a part of, each person will be able to leverage whatever they are good at. They will also be able to connect to a market for what they do and be able to make a living. When mobile, social and cloud started happening, they led to the creation of enormous amounts of data that is enabling something very different in the idea of scale. It's not going to be mass markets anymore, but rather markets-of-one on a massive scale. This will flow through many facets of human life, from healthcare to education, and cause us to shift back to how things were pre-1880, where services were personalized and geared towards the individual. Automation will play a large role in this shift, allowing it to be done profitably. It won't be via craftsmanship, but through business. Guest Bio Kevin Maney is a best-selling author and award-winning columnist. Maney co-authored, with Al Ramadan, Dave Peterson and Christopher Lochhead, the 2015 book Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, published by Harper Business. Maney's other books include The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough, a 2011 New York Times bestseller. He also co-wrote the most widely distributed business book of 2011, Making the World Work Better: The Ideas That Shaped a Century and a Company, which marked IBM's centennial. His other books are Trade-Off: Why Some Things Catch On, and Others Don't; The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM; and Megamedia Shakeout. For more information about Kevin head over to his website; http://kevinmaney.com/
Christopher Lochhead (@lochhead) is a former entrepreneur, retired Silicon Valley three-time public company CMO, category designer, host of the Legends & Losers Podcast, and co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. "People remember different in a way they don't remember better." -Christopher Lochhead The Cheat Sheet: Entrepreneurship is at an all-time low. Why? Every legendary product, service, or brand exists because an innovator got product, company, and category right at the right time. Why legends are different, not better. Learn how to design and dominate your own category. Learn how to design your own legendary life. And so much more... Full show notes at https://theartofcharm.com/681/ Find out more about the team who makes The Art of Charm podcast here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Want to spend less time shopping for insurance and take advantage of every possible discount? Visit meetamica.com/Forbes and find out why 95% of customers with combined auto and home policies stay with Amica! Stocks $5 a trade. Options 50¢ per contract plus $5 per trade. Futures $1.50 per contract, per side. Ready to make your move? Come to TradeStation.com/Charm! With pain-free invoicing, FreshBooks helps entrepreneurs and freelancers save time and avoid a lot of the stress that comes with running a small business. Try a month of unrestricted use for free here (no credit card required)! Enter ART OF CHARM in the How You Heard About Us section. CastBox introduces an in-audio search capability that offers a brand new way to search for podcasts you may love based on words or topics. Download CastBox for iOS or Android now to try it out for yourself! Free yourself from typing notes, reports, and documents by going with the transcriptionists we trust here at AoC: TranscriptionOutsourcing.net -- 99% or higher accuracy guaranteed! HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!
Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins' “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can recite much of The Big Lebowski, but can't remember his wife's phone number. He's a proud advisor to non-profit 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He's living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California. Follow Christopher on Twitter at @lochhead. He can also be found on LinkedIn and https://www.legendsandlosers.com/disenchanted. You'll Learn: How Christopher overcame humble beginnings and dyslexia to grow a legendary career in Silicon Valley. How he failed in his first business, despite having growing revenue. How he bounced back with his second business, which was acquired by a CRM company, catapulting him to his first stint as CMO of a publicly traded company. Why category kings take 2/3's of the economics in any category. Why it's not enough to be good at what you do, you also have to understand the game you're playing. 3 Key Points: We're living in an increasingly winner-take all world. Legendary companies prosecute the “magic triangle” of product, company & category. Some of the greatest category kings in history have no clue how they became category kings. Resources Mention: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Eddie Yoon on Legends & Losers: Growth Hacking Market Categories Brent Jones on Legends & Losers: From Super Bowl Champion 49er to Venture Capital Legend w/Brent Jones Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a #chatbot and it's pretty cool! Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Chris is the co-author of Harper Collins' instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
This week Cut The Crap Podcast features the book, "Play Bigger: How Pirates, Dreamers, and Innovators Create," by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. I took 3 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. See acast.com/privacy for privacy and opt-out information.
00:55 - Why study React on Rails? Justin Gordon’s Youtube 04:30 - Redux 07:40 - Using React on parts of an app and not the whole 11:05 - Jsx, Webpack, and Hot Module Reloading React-webpack-rails-tutorial 16:05 - Integrating React with Ruby on Rails 19:55 - Libraries 25:05 - Is React on Rails automatic? React on Rails Website 28:30 - Server rendering 30:55 - Gaps between server rendering and page loading 34:00 - Decision trees: Angular or React Email justin@shakacode.com for an email to the React on Rails slack channel 35:40 - Why choose React? ShakaCode 38:15 - Choosing a front-end framework “React on Rails, 2000+ Stars” by Justin Gordon 39:55 - Using React and Rails for production-level projects 43:00 - ShakaCode and Coaching Startup Coaching Plan Picks: The Autobiography of Benjamin Franklin by Benjamin Franklin (Jason) The Lost Art of Finding Our Way by John Edward Huth (Jason) Hacking: The Art of Exploitation by Jon Erikson (Jerome) How to Build a Billion Dollar App by George Berkowski (Jerome) Ghost in the Wires by Kevin Mitnick (Charles) School breaks (Charles) Boy Scouts of America (Charles) Friends and Guests (Justin) Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Justin) Mast.ly (Justin) The Paleo Blueprint by Mark Sisson (Justin) Justin Gordon’s Twitter (Justin) Dave Asprey’s podcast, Bulletproof Executive Radio (Justin) The Tim Ferriss Show podcast (Justin) Dr.Boolean’s Mostly Adequate Guide to Functional Programming (Rob) Jafar Husain’s tutorials (Rob) Tesseract - Of Matter (Rob)
Segment 1: Al Ramadan is the co-founding partner of Play Bigger Advisors, the world's first category design firm. They help entrepreneurs and CEOs create companies that matter. Al Ramadan has been a CEO, entrepreneur, operating executive and sailing technologist. He is also the author of “PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets”.Segment 2: Stephanie Chandler is the author of several books including “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience” and “Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business”. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com.Segment 3: Angie Singer Keating is a nationally recognized data security expert and CEO of information security leader Reclamere. She has a passion for creating more secure workforces by helping organizations adopt holistic security cultures.Segment 4: Jesse Kalsi is a world-renowned numerologist. In his book, “The Power of Home Numbers”, he combines his Eastern upbringing with his Western experience to bring awareness and understanding of this phenomenon. Segment 5: Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, ice hockey, and cannabis.Sponsored by Nextiva.
My guest today is Christopher Lochhead, the co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”. He is an unlikely 8-time #1 bestselling Amazon author, #1 charting Apple podcaster, top 1% business newsletter creator, (Category Pirates) and is best known as a "godfather" of Category Design. He's on a mission to help people design a different future. And ALL of Lochhead's work is co-created with legendary friends and partners who he is beyond grateful for. The topic is his book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. In this episode of Trend Following Radio we discuss: Disrupting the marketplace Product marketing Teaching consumers about your product Creating new market categories The anchoring effect Thunder lizards Category kings The Innovator's Dilemma Category design Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!
Kevin Maney writes a weekly column on technology and society for Newsweek magazine. He is the author of the new book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, and has co-authored Making the World Work Better: The Ideas That Shaped a Century and a Company and The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. He shares his insights about what to look for when a company goes public too soon and what flaws are common amongst companies with dwindling values over time. Key Takeaways: Jason's Editorial: [3:35] Alvin Toffler's book Power Shift describes the 3 basic forms of power. [10:59] A 5-star review from B. Spear about Jason's podcasts. [12:44] A descriptive example of the significance of rent inflation over the years. Kevin Maney Guest Interview: [22:54] The study of the category kings of business. [28:31] A unicorn is a company that gets valued by investors of more than a billion dollars. [30:57] The 3 critical aspects to building a company. [32:56] If Uber doesn't fix its company design it will have a serious problem. [36:28] Companies that go public before their 6th anniversary in business tend to have dwindling values over time. [41:51] A synopsis of The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. Mentioned in This Episode: Jason Hartman Hartman Media JHart88 on Voxer Hartman Education Kevin Maney Lyft
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