Podcast appearances and mentions of tom ollerton

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique challenges and opportunities for in-house marketing teams. Tune in to learn Luis' top advice for becoming a better data-driven marketer.  

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behaviour and emotions.

Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Tom joins today to talk about the new whitepaper he has out, called "Compounding Creative: an urgent Q4 wake up call" that has been developed in partnership with the World Federation of Advertisers that shows how Q4 digital campaigns are leaving significant media value on the table and provides some actions you can take today. Today's episode is in partnership with The Indie List www.theindielist.ieTo contact That's What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley (Managing Director, North America). They share their findings on how marketers plan their end-of-year campaigns, what are the most common mistakes that could affect your budget, and how you can turn this around with actionable tips. Amy and Dan's white paper will be presented during the upcoming webinar on 28th September, "Compounding Creative: An Urgent Q4 Wake-up Call for Marketers." Find out more and sign up here: https://live.remo.co/e/compounding-creative-effectivene/registerThe Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says Brian Costello, Head of Performance Driven Marketing - Corporate Brands, at General Motors.On the latest episode of the Shiny New Object podcast, listen to Brian's advice about maximising the benefits of AI, as well as his top tips for beginner and seasoned marketers in career planning.The host of the Shiny New Object podcast is Tom Ollerton, founder of Automated Creative.

What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the industry, and attempt the almighty 'Re-Sell Me a Pen' challenge!Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 59. My guest for this episode is Peg Dougherty Marcus, Co-Founder of the Healthcare Businesswomen's Association (HBA). Peg is, quite frankly, one of the most inspiring women I've met in a long time. She started her career in a healthcare communications agency and she was just 23. In this chat, we talk about why and how she started the HBA in 1977, despite every obstacle, and also in a dominating 'boys club' culture. She also talks about why women were scared to speak out about harassment at work, and whether she thinks things have changed today. She shares some really practical tips for women's safety when you're travelling or maybe entertaining for business. She's a passionate supporter of women in business, she's a natural connector, and she champions every woman who works in healthcare. If you're working in the era of healthcare, and you're not a member of the HPA, then you can go to their website and check out all the amazing benefits of joining. It's HBAnet.org. I hope you find this chat as inspiring as I did because maybe it's going to inspire you to get involved in a relevant community that already exists for you in your area. You might even think about gathering some of your peers together in the industry and starting your own. A couple of quick announcements. A quick reminder that my Account Accelerator training programme for agency account managers and directors starts on 10th of May 2022 and it's filling up quickly. So, if you'd like to join me, you can check out all the details on my website www.accountmanagementskills.com/training. And you can book a quick call with me to check that it's a good fit for you. Secondly, my friend Tom Ollerton, owner of the AI-driven agency, Automated Creative, is looking for an account director. So if you fancy working for an AI-driven agency, and you happen to have some media buying experience, please contact Tom Ollerton on LinkedIn.

Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial intelligence is being used by agencies right now, with some of the world's biggest client brands, to improve advertising performance, I think you're going to love this episode. If you're an account manager, you're looking for a new role, who likes the sound of working with such cutting edge technology and making an impact with his blue chip clients please visit my website and sign up for my newsletter at www.accountmanagementskills.com. You'll be sent regular updates about each of the podcast episodes, and tips for improving your account management skills.

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: On today's episode, we're providing you with insights from someone who is extremely well-versed when it comes to leveraging […]

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and keeping your marketing brain active throughout his career. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.  Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and which ones are most at risk) How pharma brands can get started in using AI for their marketing Who outside of pharma is using AI well, who should we look to for inspiration?    What, if any, role will there be for the human input in an AI creative driven world of the future?   Visit Automated Creative 

Automated Creative's Tom Ollerton joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss Walmart, in-console game video ads, and Apple vs Microsoft and Google.

You may know Tom as the presenter and host of Shiny New Object Podcast. Each week he interviews someone new in the digital marketing world. Check it out if you haven't already (links below). What you may not know is that Tom is also the Founder and CEO of an innovative creative agency that uses AI to produce multiple variations of a creative asset according to what works with individual customers. His personal story is as fascinating as his company, taking him from studying philosophy to becoming a professional musician, to working as a pasta chef to learning how to be a stand up comic. I hope you enjoy his humour and story as much as I did. https://soundcloud.com/user-316041253 https://soundcloud.com/thedrum-2/the-drums-shiny-new-object https://automatedcreative.net/ https://www.linkedin.com/in/tomollerton/?originalSubdomain=uk

We're increasingly managing our lives by subscriptions: from entertainment products like Netflix, through food shopping services like Hello Fresh, to more esoteric opportunities like Cannabox. The subs sector has grown 100% per year over the past five years, so how much further can it go? Recorded live with an audience in the atrium at the top of London's iconic Gherkin building, Paul and Mark discuss subscriptions with Financial Times Global Marketing Director Fiona Spooner and Automated Creative CEO and Shiny New Objects podcast presenter Tom Ollerton. +++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys’ marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don’t spend money on marketing, paid media or vouchering. In Fatima’s words they “grow genuine love instead of paying people to love us.” This sounds like the utopian vision that social media agencies sold to brands ten years ago but such hippie ideals were lost to an ad-funded facebook who demanded investment for their impressions. ;]Fátima Diez dreamed of becoming a translator in the European parliament but we’re lucky she ended up in marketing instead. As one of The Drum’s '50 under 30' I got the real sense I was talking to a future leader of the industry. She’s articulate, funny and smart and describes herself as “an idea and concept-driven person who has learned to speak in numbers”. She tells me “make sure you learn the language of the person you want to convince...look at how people are measuring their own success.” She warns her peers not to get sucked into buzzwords such as ‘purpose marketing’ confessing that Five Guys are “not challenging society...we are trying to make the best burgers and fries for each person.” This may be unconventional but Five Guys are opening a new store every week which is good work for “a very anti-marketing business.” “Brands need to focus on improving consumers lives and make their experiences better. Listen to the customers, take their priorities onboard - your business will grow and you’ll feel better because you are doing good in the world.” In a world of shiny new objects, it’s easy for us to forget this important truth but Fátima is here to remind us. This podcast is sponsored by, Khoros. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life. https://khoros.com/ Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/  

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’ He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users back control of their data. This tech he explains “is not ready for prime time” but when/if it works it will keep all of our own data about our health, location, preferences, passport, insurance and social etc in one place. We will then give different businesses different access to our data at different times. This will provide the foundation for our smart assistants like Alexa to purchase things and organise our lives without our input. This is an exciting glimpse at what the future of the world and our industry might be. This episode was sponsored by the wonderful people at https://khoros.com Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

Recently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their view of the future of marketing was. The first of these interviews is with Helen Saul who is Brand Manager Europe for Lastminute.com Helen’s Shiny New Object is Instagram’s Checkout feature which allows consumers to discover products in their feed and pay for them within Instagram without leaving the app. We debate this double-edged sword for brands. User experience design dictates that the fewer clicks there are the better. However, if a transaction takes place outside of a brand’s website then there’s no chance of an upsell, the user data isn’t collected and Instagram controls the experience and not the brand. Helen tells us that Lastminute.com are likely to experiment with Instagram Checkout for their Dynamic Packages but for some products you’ll need to input your passport info which isn’t supported by Instagram yet. Helen says it will be interesting to see how this affects conversion rates given that a lot of their customers research on their mobile but checkout on desktop. She also gives us insight into her career path and how that dealing with rejection, learning to back herself and walking to work every day has been the making of her. This episode was sponsored by the wonderful people at https://khoros.com Books mentioned on the podcast were Ray Dalio’s Principles - https://www.amazon.co.uk/gp/product/1501124021/ref=as_li_tl?ie=UTF8&tag=automatedcrea-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=1501124021&linkId=c73f3732f243ed805e44baf3dbdbb0f1 Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Uefa's new digital director, Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page. Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

Nicole Yershon, founder of NY Collective & LabForHire&Co is a powerhouse when it comes to innovation and driving it within the advertising sector, especially during her stint at Ogilvy London. Here she talks to Tom Ollerton as part of the Shiny New Object Podcast.

Tom Ollerton talks to Justin Cooke, founder of Justin Cookie and vice chairman of Unicef UK for the Shiny New Object podcast.

Speaking to Tom Ollerton this week on the Shiny New Thing podcast is Penny Parnell, the 'Leader of all things Creative' at Not on the High Street who offers her own perspective on being creative.

The Shiny New Thing podcast host Tom Ollerton speaks to Rachel Falconer, head of Goldsmiths Digital Studios about the exciting new trends she sees in the advertising technology sector.

The Shiny New Objects podcast sees host Tom Ollerton talk to Simon Kemp, Founder & CEO, Kepios,

Tom Ollerton, host of the Shiny Things Podcast speaks to Amy Kean, Head of Strategic Innovation, Starcom Global Clients.

Dave Birss and Patrick Collister shoot the breeze with The Shiny New Podcast's presenter Tom Ollerton.

The Shiny New Object Podcast is hosted by Tom Ollerton, with the aim of investigating the latest marketing technologies and makes sense of them for brands and their agencies. In this first episode, hosted by The Drum, he speaks to Contagious's chief Alex Jenkins.

The Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton

Augmented Reality / Amy Kean / Head of Strategic Innovation / Starcom by Tom Ollerton

Tom Ollerton, Innovation Director at We Are Social joins Adam Libonatti-Roche to talk innovation in social media. Tom talks about Natter, a crowdsourced application that allows you to screengrab conversations on your screen and then request comedians to help you out with witty phrases. We also talk about Social VR and how brands will soon be able to create their own avatars to engage with user avatars. Plus, we discuss Siri and Amazon's new voice assistant, Alexa.

A podcast on podcasting! Russell Goldsmith discusses how brands can get involved in podcasting with three fellow podcasters: Tom Ollerton and Alastair Cole of The Innovation Ramble, and Neville Hobson. Please share and comment using @csuitepodcast and #csuitepodcast