Podcasts about khoros

Podcast Summary: The Community Code — Building Brand Loyalty Beyond the TransactionIn this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. With over a decade at the forefront of online community innovation, Michael has helped some of the world's top brands—like Microsoft, Spotify, and Sephora—build thriving ecosystems that drive retention, loyalty, and long-term customer engagement.From the early days of gamer forums to the rise of AI-assisted support and ideation hubs, Michael unpacks how brands can turn passive customers into active participants. This episode is essential for marketers, CX leaders, and product teams who want to build customer relationships that last.Key Topics Discussed:1. The Evolution of Community StrategyWhy digital communities predate social media—and how they still matter moreFrom support channels to data goldmines: how community became strategicHow post-COVID dynamics revived the role of community in brand building2. Community as a Retention EngineWhy Sephora community members spend 2.5x more than non-membersThe difference between customer-to-brand and customer-to-customer engagementUsing forums and ideation to support loyalty, CSAT, and product development3. From Forums to FlywheelsHow brands like Zoom and Southwest scale support through communityThe power of community-driven SEO: 180-day payoff, long-term valueSuper users as volunteers, evangelists, and customer service amplifiers4. B2B vs. B2C CommunitiesThe surprising overlap between Spotify and ShopifyWhy use cases like support, ideation, and lifestyle education apply across sectorsCommunity KPIs: lifetime value, churn reduction, CSAT, and content generation5. Community & AI: A New FrontierWhy AI needs community more than the reverse—for nowSummarization, prioritization, and churn prediction: AI's real role in communitiesHow generative AI will transform federated search and product-embedded support6. Avoiding the Community PitfallsWhy “build it and they will come” doesn't workThe death of MQLs and the rise of behavior-based engagementWhy community is a long-tail investment, not a short-term marketing fixKey Takeaways for Founders & Marketing Leaders:Treat community like a listening channel—not a marketing oneThe first 90 days of a new community initiative are critical—don't wing itDon't treat community like a campaign; it's a flywheel, not a funnelCommunity members are your highest-value customers—invest accordinglySurround yourself with experienced community leaders from day oneFollow Michael Puhala's Work:

01 : VAN MORPH_Regression (0'00) (Khoros / 2020) 02 : GIORGIO GIGLI_Black (4'20) (Planet Rhythm / 2022) 03 : ABSTRACT DIVISION_Don't Fall Asleep (9'10) (Dynamic Reflection / 2022) 04 : CHRIS LEHMANN_Gyges (12'20) (Daizehn Schallplatten / 2021) 05 : FAC3OFF_Level Of Awareness (17'10) (Phobiq / 2023) 06 : RICARDO GARDUNO_Respuetas Ocultas (21'20) (Illegal Alien Records / 2021) 07 : BEN KAZCOR_Tramuntana (26'10) (Dial Records / 2022) 08 : ROBERT HOOD_Falling Apart (29'10) (Rekid / 2020) 09 : SAMUEL L.SESSION_Havana (33'00) (Monoid / 2001) 10 : MARCO EFFE_Derived Synthesis (36'30) (Palnet Rhythm / 2023) 11 : LAKEJ_Safety In Numbers (39'50) (Soma Records / 2023) 12 : DJ METATRON_We Are Almost Here (44'30) (All Possible Worlds / 2020) 13 : SIEM T_Moon Gravity (50'40) (Art Collection / 2023) 14 : MODULAR PHAZE_Steel Blades Imposing Humility (54'30) (Mephyst / 2021) 15 : FODRA_Gymma (58'40) (HOMVA / 2021) 16 : KOLPOS_Winter (61'40) (New Rhythmic Records / 2023) 17 : AMOTIK_Untaalis (64'20) (Amotik / 2020) 18 : NOIR_Hurt (68'30) (Noir Music / 2022) 19 : VERTEBRAL_Road Trip (73'30) (Mind Trip Records / 2023) 20 : J.BLOFELD_Sicure (77'30) (Arkham Audio / 2023)

Khoros Records joins us for our next label showcase with a selection from their catalogue mixed by label owner Van Morph. Khoros was founded with the purpose of bringing forth diverse musical talents and their unique perspectives without categorising or limiting the context of the artists included. They have set boundaries and key principles to ensure a balanced representation of content, as the focus is not on the commercial aspects of the music industry. Follow : Soundcloud : www.soundcloud.com/khoros-label/ Instagram : www.instagram.com/khoros_records/ Facebook : www.facebook.com/KhorosRecords/ Website : www.khorosrecords.com Bandcamp: khoros-label.bandcamp.com Formaviva: formaviva.com/khoros-records Tracklist : 1. Van Morph - Melancholy of a lost soul 2. Adjust (BE) & Ancestral Landscapes - Darkest Night 3. House of Progon - Labyrinth Of Lost Faith 4. Kirilovsky - Stellar voice 45 5. Fernie - Vortex 6. Caue - Azrael 7. Van Morph - Stardust (Petit Astronaute remix) 8. Adhil Moorish - Seven times 9. Van Morph & Alexskyspirit - Behind the mirror 10. Repart - Cronus 11. Ancestral Landscapes & Adjust (BE) - Visions in the night 12. Hod - Charm of the Waters 13. Van Morph - Oaf 14. Van Morph - Flowless Orbit 15. Di.Capa - Sorrow 16. Dimitar Grozev - Heretical Tendencies 17. George Effe - Metronomic Chemotherapy

In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season.Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging across multiple platforms.Carolyn provides insights into handling approvals, managing negative sentiment, and the benefits of using tools like Khoros for comprehensive content management.Tune in to learn about Carolyn's innovative tips for social media success, content planning, and her strategies for maintaining high-quality content in seasonal environments.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-YumFollow Carolyn Cohen:WebsiteLinkedInFollow Ashley Segura:WebsiteLinkedInTwitter

Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot) For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScoutOrder a personalized video from me on ThinkersOne: https://thinkersone.com/products/emily-binder?variant=41990647480488Choose from:Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition videoThink:Idea: 12 to 15 minute keynote on marketing topicsThink:Live: A Zoom drop-in to energize your next meeting or ask specific questionsCheck out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.Follow me/connect:My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Being a CMO these days is not for the faint-hearted. It's a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn't the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one.Some just aren't cut out for it. But others thrive on those pressures because they know exactly how to inspire their teams to perform. That's the mark of a true marketing leader - and Dillon Nugent recognised early on in her career that she had those qualities.Dave sat down with Dillon to find out how that self-awareness led her to be named the CMO of customer engagement firm Khoros last year. Where did her journey start, when did she realise she had leadership potential - and how did she turn that potential into the actions that proved she was a natural fit for the CMO role?We also chat about:Why being in sync with sales and product teams is so important for marketers at every levelThe importance of always being able to step back and see the bigger picture as a leaderHow to build a thriving team that is greater than any one individualKeeping her team focused on their goals during a year of seismic changeWhy it's more important to fail and learn than always play it safeYou can follow Dillon on LinkedIn here, and find out more about Khoros here. If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast proudly presented by Khoros. This week is a fun one with Khoros VP of Automation, Gijs Van De Nieuwegiessen. With a background in user experience and conversational AI, Gijs just might have a pretty good idea of where technology and automation are heading. Here's a sneak peek into the episode The beginnings of Flow.AI and the Khoros automation framework Supporting agents with automation by listening to their painpoints The velocity of conversational AI technology in different industries Using AI to help customers better utilize social channels to get what they want Guiding bots to be partners on our journey to create  Check out these Khoros resources for more information Take a tour of our Accelerated Community Management solution The High Cost of Low Agent Retention + NEW AUDIBLE VERSION Lensa AI photo editor faces backlash  To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform. Apple Podcasts Spotify Amazon Google Podcasts

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast proudly presented by Khoros. This week we sit down with Matthew Cowan, Community and Knowledge Manager for LogRhythm. After a successful community relaunch, Matthew's recent work focuses on marrying community function and experience through a series of projects to streamline customer enablement. Here's a sneak peek into the episode Balancing workloads to keep the lights on with the need for improvements in community. Using feedback to understand what customers are searching for on your community. Making progress on long-term projects while making incremental improvements. Key takeaways for organizations that may be considering revamping or relaunching their community.   Connect with the brightest leaders and practitioners of Digital Customer Engagement by joining Atlas today! To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Natanya Anderson, General Manager, Strategic Services at Khoros, sit down with Prachi Gore, the VP of Marketing at Checkr Inc., a platform that uses AI to make background screening more efficient, speed up the hiring process, and drive revenue. As an accomplished marketing leader with a passion for innovation, strong team building skills, and consistent high performance, Prachi has plenty of wisdom to share about optimizing outcomes through excellent CX practices.Join us as we discuss:Why creating value for customers should be the number one priority for any businessHow to tie effective CX directly back to business outcomesWhy a lack of collaboration between sales and marketing teams is the number one reason go-to-market strategies are ineffectiveHow buying power is more distributed among enterprises today, which changes customers' expectationsWhy prioritizing real and authentic communication with customers is criticalItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Sarah talks to Penny Hill, the Director of Marketing Operations at Khoros, whose job is to run the "factory" behind marketing for companies that are in the enterprise B2B space. Penny shares important advice on maintaining work/life balance and productivity in the extremely busy, ever-changing field of marketing.

Più spazio per le community, la Customer Experience sarà sempre più integrata con i social, i cookie si "sbricioleranno" e la sostenibilità sarà centrale. Queste sono solo alcune delle tendenze previste per il 2023 sui social: nella puntata ne abbiamo discusse 10, elaborate da Talkwalker e Khoros nel loro nuovissimo report, che potete scaricare qui

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Philippe Mesritz, VP Professional Services at Khoros, sit down with Blake Adams, Senior Vice President of Marketing (Head of Marketing) at Florence Healthcare. As employee #8 at Florence Healthcare, Blake has helped to grow the company from the ground-up, and he has plenty of CX wisdom to share from his 13+ years of experience as a marketer.Join us as we discuss:How technological innovations are improving healthcare CXWhy Blake is a big advocate for interoperability and systems integrationStrategies for creating a more accessible and inclusive customer experienceWhy Florence Healthcare focuses on analyzing operational data Where Blake sees the healthcare industry going in the futureItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

This episode features an interview with  Dillon Nugent, CMO at Khoros. Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Dillion is innovating the tech industry with both programmatic and account-based strategies.On this episode Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language, and diversifying your portfolio to reduce market risks.---“We've gotten used to the ability to find human connection through digital, it has enabled how we're living and how were purchasing, how we're interacting with brands and also in our personal lives with each other.” - Dillon Nugent, CMO, Khoros---Episode Timestamps:*(02:49) - Dillon's role at Khoros*(03:31) - Segment: Trust Tree*(09:16) - Maintaining human connections in a digital-first world*(10:35) - Segment: The Playbook*(14:38) - Diversifying your portfolio to reduce market risks*(19:39) - The importance of speaking your customers language *(26:32) - Segment: The Dust Up*(29:12) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Dillion on LinkedInConnect with Ian on LinkedInLearn more about Khoroswww.caspianstudios.com

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast proudly presented by Khoros. This week we sit down with Maria Ogneva, Sr Director of Community & customer marketing at Invoca to break down how to build a wide-reaching and stable digital community. Hear firsthand how to position your community to benefit both your customers and your colleagues. Here's a sneak peek into the episode Ways to build your broad-based coalition with executive backing. Staying aligned on goals and KPIs with a steering committee The importance of getting into the habit of reporting out how you're meeting your goals. The value of slowing down to move faster down the road. Coaching CSMs to be more involved, reducing mindless Q&A.    To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Anastacia Darby, Director of Strategic Development at Khoros, sit down with Atri Chatterjee, Chief Marketing Officer at ForgeRock, a San Francisco-based access management software company that's on a mission to create simple and secure identity experiences. With more than three decades of experience in marketing at several different tech companies ranging in size from start-ups to well-established enterprises, Atri has plenty of wisdom to share on digital identity, key CX trends, and more.Join us as we discuss:Why digital identity is a key component of CX todayThe consumerization of ITHow digital transformation has brought both security and CX to the forefront The cost of poor CX to enterprisesWhy Atri and his team are aiming to create frictionless, “passwordless” environments in the futureItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome to Reading Between the Waves: A bite-sized take on what's happening in the world of digital engagement. It's clear that travel brands need to expand their reach into new channels and customer engagement methods, but what might be the best path to accomplish this? Thankfully, Khoros' customer Airbnb has provided a perfect game plan. Check out the full blog on Atlas. Subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more about how Khoros can help you deliver world-class digital customer engagement. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, host Staci Satterwhite, COO at Khoros, and guest host Dillon Nugent, CMO at Khoros, sit down with Michelle Huff, CMO at UserTesting. As someone who has held marketing leadership roles at some of the biggest brands in software like Oracle and Salesforce, Michelle has plenty of wisdom to share about navigating turbulent economic times, the importance of uncovering customer insights straight from the source, and some of the key benefits of user testing. Join us as we discuss:Making the most of your investments and moving away from a “growth at all costs” mindsetHow to act as an advocate for customersUsing “empathy hours” to better understand buyers' needsWhy it's crucial for marketers to understand product developmentHow to adopt a more empowering mindset as a leader Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome to Reading Between the Waves: A bite-sized take on what's happening in the world of digital engagement. Today's episode focuses on servicing customers in the face of crisis. In an age when everyone can be a video journalist or digital columnist, a brand's simple mistake can end up costing hundreds of thousands, if not millions of dollars. Check out the full blog on Atlas. Subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more about how Khoros can help you deliver world-class digital customer engagement. Apple Podcasts Spotify Amazon Google Podcasts

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. You don't often get to dive into the minds of some major community nerds, but today you are in luck. “Crawling out of primal community mud” comes Khoros's Business Value Consultant and community enthusiast, Jake Roadhouse. Hear first-hand experience of building a sense of solidarity and fellowship from two of the brightest here at Khoros with your host Jon Wishart in navigating the conversation.  Here's a sneak peek into the episode What are most organizations still missing out on High level approaches to measurement of ROI A deep dive into brand participation in community Zooming out to retention and revenue measurement    Be sure to check out Jake Roadhouse's Atlas Blogs: The Health and Wealth of your Online Community - Part 1 The Health and Wealth of your Online Community - Part 2 Atlas Series: Secure Executive Support for your Community To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Michael Katz, Co-Founder and CEO of mParticle. Michael shares his tricks of the trade when it comes to tackling data chaos and operational complexity, as well as some helpful hints for aspiring founders in the tech space. Join us as we discuss:How organizations can prioritize sustainable growthTaking a mindful approach to data designHow to streamline data across all consumer touchpointsThe consumer touchpoints brands should be paying attention toKeeping up with the digital ecosystem's rapid evolutionItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

In this episode I talk to Kevin Hollingsworth, a tremendous sales professional currently working as an Account Executive. His beginning were not so great however. We talk about how Kevin was more than a few times on the edge of getting fired for lack of performance, how he overcame his struggles and what makes him so successful today. Video content and navigation: 00:00 - Podcast intro (and a cool rock song - hope you like it) 00:56 - Episode intro 01:42 - He always wanted to learn how to sell 03:08 - How to nail your interview process 07:28 - Figuring out LinkedIn as an SDR 11:48 - First SDR months were REALLY tough 17:50 - Biggest gamechanger for SDRs 24:46 - Getting hired as an Account Executive 27:56 - Next career steps 30:07 - How to land any SDR job 32:44 - Episode outro (more awesome rock music) You can connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevindhollingsworth/ Braze - the company Kevin works at: https://www.linkedin.com/company/braze/ Khoros - the company Kevin worked previously: https://www.linkedin.com/company/khoros/ Josh Braun - one of the biggest names you should follow when it comes to SDR world and tech sales: https://www.linkedin.com/in/josh-braun/ Listen on YouTube: https://www.youtube.com/channel/UCVJ3CWJq8iLh4MwVaPAPjhg

Welcome to Reading Between the Waves: A bite-sized take on what's happening in the world of digital engagement. In today's episode, we will compare the publishing workflows of two teams. When anyone goes to publish a post on any form of social media, there are numerous things to consider. Publishing already has enough challenges; switching from native to in-app doesn't have to be one of them. Check out the full blog on Atlas. Subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more about how Khoros can help you deliver world-class digital customer engagement. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Jennifer Anaya, SVP of Global Marketing at Ingram Micro. Jennifer shares why she believes great CX begins with great employee experience (EX), how leaders can encourage their teams to stay motivated, and why taking a holistic approach to CX is so important to a growth strategy. Join us as we discuss:Key element of great employee experience (EX)Strategies for igniting passion among teams and educating employeesHow the role of the CMO has evolved in recent yearsWhy everyone on the team should consider themselves a “Chief Value Officer”Using agile processes to progress towards a greater overall visionItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome to Reading Between the Waves: A bite-sized take on what's happening in the world of digital engagement. Today's episode focuses on the high cost of low agent retention. Losing and hiring frontline customer care agents can cost more than a few lost customers. Can you afford to lose more? Check out the full blog on Atlas. Subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more about how Khoros can help you deliver world-class digital customer engagement. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Julie Knight-Ludvigson, Chief Marketing Officer at Unit4. Julie shares her expert perspective on the power of the tech stack when it comes to connecting customers with the brand, the relationship between CXOs and CMOs, and the best collaborative strategies for optimizing the entire customer experience. Join us as we discuss:Julie's shifting key priorities as a CMO todayUsing the tech stack to drive customer engagement and build trustKey strategies for leveraging intent dataThe importance of creating an efficient sales and marketing funnelValuable reference points for gauging customer satisfactionItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. We are thrilled to be joined by Khoros' Director of Change Management, Ramona Maher . Change is inevitable, but the way you approach and plan for it can make or break your success. Join us as we dive into the details of how to effectively prepare for change management, no matter where the change is. Here's a sneak peek into the episode What is Change Management? Why is it specialized, and why is it critical to businesses? Some examples of Change Management in daily life. How change management can ultimately determine success. Advice for the leader,  practitioner, and the experiencer of change.  To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one. Apple Podcasts Spotify Amazon Google Podcasts

Welcome to Reading Between the Waves: A bite-sized take on what's happening in the world of digital engagement. Today's episode is all about the need to implement guerrilla marketing tactics on TikTok. Whether or not your brand is planning to or already utilizing TikTok. Don't make ads for TikTok; make outstanding content. Check out the full blog on Atlas. Subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more about how Khoros can help you deliver world-class digital customer engagement. Apple Podcasts Spotify Amazon Google Podcasts

Welcome to the second of our three-part ‘Women in Creative Leadership' special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talented female has the opportunity to climb the ranks into senior leadership positions? Our second guest to discuss these crucial issues is Jess Ellis, Senior Director, Integrated Brand Marketing at Slack, a company that needs no introduction. We first met Jess during her time with our client, customer engagement platform firm Khoros. She has such an interesting background having held creative roles in sport, entertainment, retail and of course tech. Now she's moved into a new role at Slack, we had to grab her for a chat about her thoroughly inspiring views on equality, team dynamics, values and leadership in the creative world – and much more. Timestamps: (03:24) – Jess's background and career (06:21) – How she builds a team in today's environment (09:42) – People are still feeling part of something when working remotely (10:50) – Leadership is an opportunity to provide opportunity, inspiration and empowerment for everyone (15:58) – How to inspire people creatively when working remotely (19:03) – If you feel there is a glass ceiling, you're in the wrong company (22:18) – The opportunities to have a mentor and the benefits Follow Jess on LinkedIn: https://www.linkedin.com/in/jellisstudio/ (https://www.linkedin.com/in/jellisstudio/) Don't forget to subscribe and rate our show!

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Richard George, the Global Head of Integrated Marketing at London Stock Exchange Group (LSEG). Richard shares some of the key lessons he's learned throughout his career, including how creativity can enable agility, the importance of aesthetics while considering the human element of digital interaction, and the value of understanding data relevance to create impactful and timely customer experiences. Join us as we discuss:Creative go-to-market strategies and solutionsGetting buy-in from stakeholders by going beyond slide presentationsThe importance of agility and inclusivity in a team settingLeveraging data to unlock customer relevanceHow to integrate your tech stack effectivelyItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. We are very excited to be joined by Khoros Senior Strategist, Brittany Harris. And if there is one thing we learned today, it's that TikTok is NOT just for Gen Z, it is for everyone! Brands can benefit from being on TikTok but must remember that it is not like other channels. It requires a new way of thinking and listening to understand what kind of content to post. While it's easy to fall victim to misunderstanding youth culture, TikTok has the data to back up its popularity with all ages. Here's a sneak peek into the discussion TikTok is an experimental platform and requires a new method for reading metrics. Brands that are on TikTok should also be present as individuals on TikTok to see what's resonating and what works. TikTok is not a polished platform - brands and individuals should get on there and be authentic and vulnerable. Brands should get on TikTok and try things! It's a fun space. To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one. Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Alex Schmelkin, CMO and CRO of Unqork, a no-code visual software development project platform. Alex shares his perspective on why personalization has become such an important aspect of the customer experience in recent years, and some of the tangible results he and the team have seen from taking a hyper-personalized approach. Join us as we discuss:The inspiration and purpose behind UnqorkWhy taking a personalized approach to CX is keySome of the positive impacts Unqork has seen from taking a hyper-personalized approach to the sales journeyHow no-code software can take on complex workloads, not just simple tasksHow the world of software development will continue to evolve in the futureItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Making the transition into product management can be hard. Larry Imgrund shares how he did it, and he offers advice for anyone looking to get into Product or anyone who has recently made that transition. If you're looking to get into product management, join us at Path2Product to start gaining the experience you need to land your first PM job: Path2Product --- Send in a voice message: https://anchor.fm/productmanagementlessons/message Support this podcast: https://anchor.fm/productmanagementlessons/support

In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory. Kirsten shares her tips for fostering a solid foundation of trust with consumers, go-to strategies for bringing products to market, and the story behind the term “smarketing.” She also explains the concept of an internal love score, and how it could help marketing teams provide more value for customers overall. Join us as we discuss:Building a solid foundation of trust with customersMaking the most of customer dataKey CX lessons Kirsten has learned from previous roles at large-scale tech companiesHow the concept of “smarketing” plays into a successful customer experienceMaximizing value for customers overallItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

In this episode, Jacob Borgeson, Director of Product Marketing at Wyng joins us to talk privacy, data protection, and hyper-personalization of online experiences - without the privacy problems that are ripe in the data industry. Jacob Borgeson has been in Product Marketing ever since his Electrical Engineering and MBA degrees from Texas Tech. Previously, he's been in Product Marketing in companies such as Khoros, Vyopta, and Convey.

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros.  We are very excited to be joined by our own living legend, Allison Fasching, Khoros Customer Solutions Director Allison has a really unique perspective on customer engagement. She was in charge of constructing and maintaining one of the largest telcos on the planet. And for the past few years has been advising Khoros customers on how they can think about their customer engagement.  We thought it would be really interesting to get her perspective on the most important lessons that she has learned. This episode is hosted by Khoros Business Value Director, Jon Wishart. And Trust me, You don't want to miss a second of this one. Sit back and enjoy. Here's a sneak peek into the discussion The components of a successful strategy: Customer Journey, Technology, KPIs, ROI, and Change Management Benefits of having a company wide change management plan Being aware of the channels your customers are using Empowring Agents with community insight when responding to customer questions  To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one.  Apple Podcasts Spotify Amazon Google Podcasts

In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Cristy Ebert Garcia, CMO at Impact.com. Cristy shares more about her plans to contribute as the new CMO at Impact.com, and which areas she's hoping to tackle first. Listeners will hear Cristy's perspective on partnership marketing, including the importance of finding the right partners and why leaders should be viewing partners as an extension of the company, rather than a transactional relationship. .Join us as we discuss:The future of partnership marketingAnalyzing customer dataAdapting to your audience's changing appetites Tough lessons about the customer journeyMaking a big impact on your audienceItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Épisode 790 : C'est lundi et comme tous les lundis on vous balance les news social media. Ce matin on parle de TikTok, d'Instagram et de Snapchat ! On vient de passer les 2 millions d'écoutes, et on fête ça le 16 juin à 18h à l'occasion de notre 800e épisode !Si tu veux venir c'est par ici : https://bit.ly/LeSuperDaily_Episode800Programmation TikTokC'est la bonne nouvelle pour tous les CM de France TikTok étend son partenariat avec des outils tiers.Il devrait maintenant être possible de programmer des vidéos qui sortent sur TikTok à partir d'applications tierces.On retrouve huit gestionnaire des médias sociaux comme Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros , Later, Sprinklr et Sprout Social.TikTok explique vouloir continuer à développer la qualité de ses contenus et ses partenariats dans son TikTok Marketing Partner Program.Vous le comprenez bien, ce développement avec des applications tierces devrait servir à installer plus les marques sur la plate-forme.TikTok ouvre donc son API.Qu'est-ce qu'il sera possible de faire ?Planifier des vidéos, les programmer et mieux organiser son calendrier éditorial.Avoir des retours statistiques, donc pouvoir créer des rapports de stats plus facilement afin d'optimiser la stratégie globale.Et puis bien sûr gérer toutes les interactions directement sur son application tierce ce qui permet beaucoup de choses au niveau du conversationnel.SourceInstagram va bientôt proposer des reels de 90 secondesIl va bientôt falloir que l'on redéfinisse ce qu'est un Reel. Une vidéo verticale, ok, mais bientôt ce ne sera plus tout à fait une vidéo courteRappelons qu'au départ, ils avaient une limite de temps de 15 secondes. On parlait alors d'un format à la Vine… Sauf qu'entre temps il ya eu de l'inflation. Les Reels sont passé à 30 secondes, puis à 60 secondes actuellement. 1 minute c'est bien non ? Et ben pas tout à fait puisqu'Instagram teste actuellement la possibilité d'uploader des Reels de 90 secondes. Certains utilisateurs peuvent d'ores et déjà tester la création de Reel d'1 min 30 secondes.Du côté de TikTok, la plateforme propose déjà des vidéos de 60 secondes à 3 minutes depuis juillet 2021. Une nouvelle génération sur TikTokTikTok c'est vraiment une plate-forme de vieux !Si la plate-forme sociale a longtemps été taxé de réseau social pour les enfants, ça a vraiment changé depuis deux ans.Avec pas moins de 175 millions de téléchargements sur le premier trimestre 2022 on peut dire que la plate-forme s'élargit beaucoup.Et on retrouve du coup des utilisateurs bien plus âgés qu'il y a deux ans.Des chercheurs se sont justement penchés sur ce phénomène pour le Guardian. Ce sont des chercheurs de l'université de Yale.Et cette étude a portée sur un échantillon de 1382 vidéos postées sur TikTok par des utilisateurs de plus de 60 ans.Certains comptes ont même jusqu'à 5,3 millions de Followers.Et ces contenus venant de comptes influents ont été visionné 3,5 milliards de fois.La grosse tendance chez ces personnes âgées est de créer des vidéos pour s'éloigner justement d'une image d'une personne âgée triste et déprimé.Le message est donc « j'ai peut-être 86 ans mais je peux toujours Twerker mieux que vous ».C'est assez drôle et c'est un bel indicateur de la maturité de la plateforme TikTok.SourceInstagram propose désormais une nouvelle police de caractère : Instagram SansEn douce comme ça, Instagram a procédé à une refonte de sa marqueInstagram a déployé une nouvelle police de caractères, appelée “Instagram Sans”.Alors ça ressemble à quoi ? C'est un peu vintage, il y a des arabesques… C'est très différent de ce que proposait jusqu'à récemment Instagram. Cette nouvelle police on pourra évidemment tous l'utiliser. Dans les stories notamment et ça va vraiment donner un style Instagram très reconnaissable.A noter que pour designer cette police, Instagram s'est associé à des experts linguistiques du monde entier pour adapter la police de caractères aux différents alphabets, notamment l'arabe, le thaï et le japonais.De nouvelles couleursLe dégradé Instagram (l'arrière-plan du logo) a été “réimaginé avec des couleurs vives pour le rendre illuminé et vivant”. Le nouveau format signale également des «moments de découverte».sourceContrôle parental sur SnapchatIl y aurait enfin une fonctionnalité de contrôle parental qui devrait arriver sur la plate-forme Snapchat.Elle s'appellerait Family Center. Et ça devrait permettre aux parents de suivre l'activité de leurs enfants sur l'application.Ça permet de voir avec qui l'enfant est ami sur l'application, avec qui il a échangé des messages au cours des 7 derniers jours.C'est fou parce que Snapchat est une des dernières applications à enfin répondre à ce besoin d'outils parental, alors que Snapchat est composé à plus de 75 % par les 13-34 ans.C'est vraiment un réseau social très jeune.Si les parents auront accès aux personnes à qui leurs enfants ont parlé pendant les septs derniers jours, ils n'auront pas accès aux contenus des conversations. Mais si nécessaire, à eux de demander à leurs enfants de leur montrer le contenu des messages.Le but est du coup de respecter la vie privée des jeunes, tout en pouvant donner un contrôle aux parents.On a quand même hâte que ce soit en place.Source. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

1. Post To TikTok From Your Favorite Social Media Management Tools - TikTok's Marketing Partners Program has expanded to include a new set of social media management tools that will allow you to organize, schedule, and, yes, publish content to TikTok from your preferred platform. Per TikTok:“Today, we are excited to introduce the TikTok Marketing Partners Program's inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders - Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social - have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.”This will make planning and posting TikTok updates much easier, as well as streamlining the repurposing process so you can re-share your video assets across platforms.2. TikTok Introduces Livestream Subscription Service - You can now subscribe to your favorite LIVE TikTok creators with a monthly membership to LIVE Subscription.Currently, LIVE Subscription is only available to invited TikTok creators, and it will be available to everyone in the following months. This functionality contributes to TikTok's efforts to give creators more ways to earn money on the platform.The current subscriber benefits are fairly similar to those found on Twitch and YouTube. Subscribers will receive badges that will be displayed next to their names, as well as personalized emotes to use in chat and access to a subscriber-only chat.Source: https://newsroom.tiktok.com/en-us/live-subscription-invite-only 3. Ads In YouTube Shorts - With Shorts now driving more than 30 billion daily views, Google will be a fool not to monetize it without Ads. Now Google revealed at its Marketing Live event this week that it will begin to gradually roll out ads in YouTube Shorts around the world. The company has been experimenting with ads in YouTube Shorts since last year. Video action marketing and app campaigns will automatically scale to YouTube Shorts starting this week. Advertisers will be able to connect their product feed to their video campaigns later this year, making their video advertising on YouTube Shorts more shoppable. FYI: TikTok already has shoppable video ads, allowing users to view things without having to switch to a browser.Source: https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/ 4. Google Marketing Live ‘22 Event Announcements - Google's Discover feeds are getting additional additional video options.“Discover is where people scroll through their favorite personalized content for ideas and inspiration. We're exploring ways to help you bring short video assets to Google's feeds so you can offer more compelling and engaging ad experiences.”Although Discover is a less-used personalization feature within the Google app, the new video ad possibilities may assist to engage with users who are interested in specific themes and trends.A/B testing, support for store sales targets to optimize for in-store sales, new insights and explanations, including attribution, audience and auction data, and optimization score and suggestions, are all part of Google's Performance Max updates. Performance Max campaigns enable advertisers to effectively extend their Search ad efforts, by enabling Google's system to showcase your promotions across more surfaces.In order to increase contextual understanding and targeting, Google is now adding fresh search data to its ad insights page.“Based on the billions of searches we see every day and the millions of signals we analyze for every ad auction, we're introducing three new reports that will roll out worldwide over the coming months.”The three new reports are: Attribution insights - show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions. Budget insights - find new opportunities for budget optimization and show how your spend is pacing against your budget goals. Audience insights - for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance. Google is also introducing automatically generated assets for responsive search advertising, which will generate assets for your campaigns based on material from your landing pages and existing ads.“The system will then display the best-performing combination of automatically created assets, and the assets you provide, to make your ads more relevant.”Check out the sessions from Google Marketing Live here.5. How Does LinkedIn Feed Algorithm Work? - LinkedIn is facing the same issues as other platforms: re-posts from other platforms, spam, vaguely topical polls, and various other low-interest posting actions, designed specifically to generate shallow engagement. So, LinkedIn's VP of Engineering Sabry Tozin shared what types of content LinkedIn seeks to amplify in-stream:a.) In “What kind of conversations are welcomed on LinkedIn?” Tozin emphasized the importance of constructive and respectful conversations. Conversations that people care about and talk about. b.) In “What does it mean to be professional when it comes to content on LinkedIn? Tozin, share advice on what it means to be "professional" on LinkedIn. Be authentic and talk about what's important to you.Things you ought to know about: LinkedIn considers a user's 'dwell time' when ranking content, which is the amount of time someone spend looking at an update or link as a measure of relative interest. LinkedIn posts containing double-spaced text, which are intended to entice clicks by requiring the user to tap on the post to see the entire message, are now penalized with lower reach. Posts that ask or encourage users to interact with them through likes or reactions will have a lower reach. LinkedIn is now actively limiting the number of polls that viewers see in-stream. So, if you want to get the most out of your LinkedIn content, stay away from these elements and concentrate on writing useful, engaging pieces that are relevant to your target audience.Source: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members 6. Google Ads Prohibiting Skin Lightening Products - Starting in June 2022, Google Ads will ban any skin whitening product Ads that implies one skin tone is superior to another. Google has already published this new policy, which can be seen here "In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance."Advertisers who promote such products are being warned by Google to delete their advertising before June 30, 2022, or Google will do so for them.Through this policy update, Google is telling the world they “value diversity and respect for others, and we strive to avoid offending users, so we don't allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence”7. Google Ads Display Campaign Changes - Google announced that, to simplify campaign creation and management, Smart Display campaign features are now available within all Display campaigns. What do you need to do? Nothing. Any Smart Display campaigns in your account (on Aug 1, 22) will automatically migrate (keeping your settings intact.) without any action needed on your end. Per Google, the migration will not cause any fluctuations with your campaign's performance and Optimized targeting is now set as the default targeting method when you create new Display campaigns.Display campaigns will be the only Display campaign type. Your migrated Smart Display campaigns will become Display campaigns.To replicate Smart Display campaigns you can use the recommended defaults for a new campaign. This will include using the Smart Bidding strategy that works best for your needs, using optimized targeting, and using responsive display ads.FYI: Optimized targeting looks beyond manually-selected audience segments in your campaign to find audience segments that you may have missed to improve the campaign's performance. Optimized targeting works best for advertisers in any of the following situations: You want your campaign to serve to audience segments most likely to convert.  You want to acquire new customers beyond your existing segments and still meet your goals.  You want to identify new people who perform well for your campaign.  You want to increase conversions without increasing bids or the cost per customer. 8. Google Announces May 2022 Broad Core (SEO) Update - Google announced "Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we're releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out."Here are the most important things that we know right now in short form: Name: Google May 2022 Broad Core Update Launched: May 25, 2022 at around 11:30pm ET Rollout: It will take about one to two weeks to roll out Targets: It looks at all types of content Penalty: It is not a penalty, it promotes or rewards great web pages Global: This is a global update impacting all regions, in all languages. Impact: Google did not share what percentage of queries or searches were impacted by this update. Discover: Core updates impact Google Discover and other features, also feature snippets and more. Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's advice below. Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates. If you are impacted by this update, check out the Google core update advice story for more.

In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Susan Vitale, CMO at iCIMS. Susan shares her thoughts on the customer experience from the perspective of serving candidates and internal employees as customers. She explains how her ideas about CX have evolved over the years since moving into a career in tech, and why it's essential for organizations to prioritize their people on a continuous basis, not just when they first join the company. Join us as we discuss:The customer experience from the perspective of candidatesThe importance of viewing employees as customersThe evolution of who iCIMS is marketing to primarily The value of considering your brand's reputationItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. We are very excited to be joined by the Head of Partner & Customer Engagement for Lyft Bikes, Scooters & Transit, Chris Vetrano (@cvetrano). This Khoros Titan found his passion for engagement after being inspired by the Pop Music Industry and running his own American Idol Fantasy league. Now, leading the smallest team with the biggest impact, Chris is looking to give back to the customers that helped Lyft become a leader in ride-sharing. Hosted by Khoros Oracle and Business Value Consultant Jake Roadhouse, so you know it's going to be quite the conversation. So sit back and enjoy the show. Here's a sneak peek into the discussion Finding passion for engagement in unexpected places What goes into actually 'caring' about Customer Experience Why Community makes perfect sense to 'operationally' help a business How has Lyft evolved to accommodate Social in their business Lyft's innovative 'Bike Angels' program, and more!   To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform to hear more interviews like this one. Apple Podcasts Spotify Amazon Google Podcasts

In this episode Fran Murphy, VP of Community at Upwork talks a little bit about his background. He goes deep around what he is doing at Upwork. He also talks about Talent builder at Anaplan. At Upwork, they literally have millions of users. They use community platform, Khoros. They use groups, forums and want to let people be part of smaller groups. He goes deep into these areas and more!

It was in the late 1990s when public accountant, savvy networker and future CFO April Downing decided that it was time to leave Dallas. “I had cultivated my network there really early—there was a group of friends from PwC whom I regularly attended a book club with, and we would all go on to different tech firms,” remembers Downing. However, unlike those of some of her tech-minded PwC colleagues, Downing's future plans did not include Dallas or Silicon Valley.    “It used to be that I had to say Austin, Texas—but everyone knows where Austin is now,” comments Downing, who accepted an assistant controller role at Motive Communications, an Austin tech firm—only to lose it upon her return from maternity leave. “I thought that my life was going to be as an accountant, but they said: ‘You can be the finance person,'” recalls Downing, who credits the early job pivot with opening the door to a succession of senior finance roles that included the position of acting CFO. In many ways, Downing's Motive chapter exposes the historic connection between Austin's high tech pioneers and its wide-body tech hub future, for it was at Motive that Downing first crossed paths with notable Austin investor and former Dell CFO Tom Meredith, who for a time served as chairman of Motive's audit committee. It was also at Motive where she first connected with Kip McClanahan, whose firm Silverton Partners is credited with having helped to lead the next wave of Austin technology investment. Years later, McClanahan would help to recruit Downing to fill the CFO role at WP Engine.   Comments Downing: “One of things that I've been trying to do lately is to foster connections with some of the people who are new to Austin in order to share our heritage that says, ‘We're all here to do better together!'” –Jack Sweeney 

Dillon Nugent is the VP of Demand Generation at Khoros. She started her career in the advertising industry, specializing in highly scalable campaigns for mass-marketed consumer brands fueled by cultural drivers and innovation across packaged goods, athletics, fashion, and auto, just to name a few. She then branched into the B2B world, focusing on product innovation with transformation teams that were responsible for experimentation and finding new growth opportunities at their companies. Today, she continues to innovate in the tech industry with both programmatic and account-based strategies. Connect with Dillon on Linkedin | Follow us on LinkedIn

Blair Pettit, Social Impact Program Manager at customer engagement platform Khoros, joins the show to talk about how the company uses its people and product for good.

I have had the opportunity to meet many of the executives who planned on attending the Protective Intelligence Summit hosted by Ontic last month. Staying true to the summit's theme to “widen the aperture of security”, I had been meeting with HR, CISOs, CSOs, CCOs, and Chief Legal Officers (CLOs). I also was preparing to facilitate a discussion around uniting Legal and Security at the Summit. Before I did so, I decided to meet with Ontic's CLO. Scott Shepherd has a unique background.  He had been the CLO at Khoros and the VP of Legal at Spredfast. Prior to Spredfast, he was a General Counsel, law firm partner, and USMC Lieutenant Colonel. His educational background spans public policy, political science, and law. I also was interested in the survey Ontic had done across these leadership disciplines and how it would apply to the CLO function. I found an excellent article written by Scott and Fred Burton, an industry thought leader in protective intelligence, written for the legal profession. We sit down, discuss the article, his experience and his learnings from the industry and the survey. Enjoy the conversation.

Today we have the pleasure of speaking with Christopher Stark, the VP of Customer Experience & Business Value at Khoros. He worked at Nike for 5 years where he learned the importance of branding and one of their mottos was “If you have a body, you're an athlete.” From there they decided they would focus on and represent the voice of the athlete and pay attention internally, which helped them understand better who they were and how they could better help their customer base. A lot of traditional programs that have been used for a while are now on the chopping block because of where things are at now and will have to be cut from what companies use. Christopher's background 0:41Tying CX to business value 5:53What's not working right now 13:07“Chat wasn't even really around 20 years ago. How can a metric that came out during that time, now with an era of TikTok and Linkedin, and text messaging now to communicate with customers, the metric's just outdated and I tell everyone, ‘You know what? It could lead to growth, but you need to actually prove that out. Find the metric. If it's not NPS, go find the metric that does lead to growth in your company and use that.'” 9:46https://www.linkedin.com/in/christophertstark/

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave than ever?' Shaped By co-founder Nick Farrar talks to our panel about the findings from Perspective 2021, our survey of over 200 senior marketers in SME and enterprise tech fuelled companies, and our panellists' individual experiences in the ever-changing world of tech marketing, along with valuable advice for fellow marketers. Listen as we discuss: How is tech marketing creatively brave? How to encourage bravery and create a safe space for exploration and experimentation The importance of creating a story and emotional marketing Shifts in marketing format and content, what's here to stay? Follow our expert panel on LinkedIn: Gleb Brichko: https://www.linkedin.com/in/glebbrichko/ Rebecca Clayman: https://www.linkedin.com/in/rebecca-clayman-975b333/ Robin Daniels: https://www.linkedin.com/in/robingdaniels/ Shikha Saxena: https://www.linkedin.com/in/shikha-technology-marketing/ Jess Ellis: https://www.linkedin.com/in/jellisstudio/ Don't forget to subscribe to our Changemaker podcast for new episodes. If your company fits the changemaker bill and you have pearls of wisdom to share, then contact our host dave.corlett@shaped-by.com to say hi

Chris Tranquill, Chief of Strategy at Khoros, shared a few thoughts on B2B optimization and engagement strategies; Key topics covered: B2B Customer Engagement Strategies - Top Lags Teams Face Using the right metrics to measure engagement and ROI Marketing and Sales automation that help drive customer engagement

Good customer service is table stakes, and getting it wrong will likely cost you dearly in customer churn. As a CFO, you may not think this is an area that pertains to you, but creating a delightful experience for the customer begins with an attitude that permeates the entire organization starting at the top. April Downing is a seasoned financial and operational executive with over twenty years of experience for publicly and privately held technology, services, and consumer companies. As CFO of Khoros, April is responsible for leading Khoros' global finance organization and supporting the company's financial strength but also organic and inorganic growth. In this episode, we discuss: - What leads to a successful customer experience - The role of culture and leadership in delighting customers - Why a CFO needs to focus on a positive employee experience For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player! Presented by Personiv https://insights.personiv.com/cfo-weekly

In this episode of the Find Calm Here Podcast, I chat with Piper Wilson. With 15 years of experience in the community industry, Piper is a passionate connector who's excited about bringing people together and helping them feel like they belong.  Following her experience in a writing community, she has worked as a community manager for several companies and is now a community professional with Grazitti Interactive, a global provider of SaaS (Software as a Service) and Community Management as a Service leveraging cloud, mobile, and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their businesses with marketing automation and cloud innovation services, and its enterprise search platform. As a global consultancy, they have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify, and Jive. They combine these platforms with our innovative approaches to provide effective, result-oriented solutions to their clients.In this episode we discuss: 8:39 We discuss the differences between managing communities that are focused on business to consumer (B2C) versus business to business (B2B) including in the anonymity people can have in a customer-facing environment and how that conversation varies with community members and can range from light conversations to toxic and potentially harmful conversations with members.12:15 Piper shares her experience in learning how important it is to ask as many questions as possible when starting out as a community manager. She shares 17:25 We discuss community platforms including Khoros and Vanilla forums, features and navigation of platforms.  21:37 Leadership guides a community manager 23:01 It is common for community managers to feel like introverts and how a community can feed our soul as fellow community-lovers. About Find Calm Here - Deb Schell is the founder of Find Calm Here LLC, an online consulting agency supporting entrepreneurs, founders, creators, and speakers as they build, launch, and grow a paid online membership. As a community strategist, Deb helps clients find calm in the community-building process through the CALM Method of Clarity, Awareness, Learning, and Motion so that they can lead with energy, confidence, and purpose. She brings together entrepreneurs who feel overwhelmed with building, launching, and growing their paid online membership and offers strategies that can be used on any online platform by offering a great member experience by helping others transform. Join Us!

01 - CUBENX_Delta (0'00) (Sensorial / 2020) 02 - VIKTORIA REBEKA_Departed (6'00) (MARY VELO Remix) (Affin / 2016) 03 - JOACHIM SPIETH_Chalcedony (11'10) (Affin / 2020) 04 - SVAROG_Legolas (16'00) (A_Files / 2021) 05 - DEEPBASS_The Light That Never Was (20'10) (Affin / 2020) 06 - TOKI FUKO_Astatine (24'50) (Affin / 2020) 07 - SANDRO GALLI_Generator (31'50) (Gynoid Audio / 2021) 08 - CHRIS LIEBING & MILES COOPER SEATON_Card House (38'50) (MARCO FARAONE Remix) (Mute / 2021) 09 - HATTORI HANZO_Interstellar Travel (44'50) (Edit Select / 2020) 10 - TRNSSTR_Equilibrium (50'10) (Khoros / 2020) 11 - BASIC CHANGE_Maiden (54'20) (TGP / 2020) 12 - JAMES RUSKIN_Social Acceptance (59'10) (Blueprint Records / 2020) 13 - FJAAK_City Club (64'00) (Fjaak / 2021) 14 - MAYA JANE COLES & CAYAM_Jmpng (69'40) (Kneaded Pains / 2020) 15 - MODULAR PHAZE_Innocence Gallows (74'20) (Mephyst / 2020) 16 - SWAN LINGO_Wish U Called (80'20) (WeDidIt / 2020)

Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care. In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects. Katherine believes “there is a real opportunity for marketing leaders to be the champion within companies to elevate CX,” saying customer experience should be the “north star” by which they lead. Studies show that over 60% of consumers stop doing business with a brand after just one negative instance. On the other hand, 80% of consumers say they will pay more for the same product or service if it comes with a delightful customer experience. Listen to find out how customer experience is transformational to your company's finances. In this episode, you'll learn: The importance of staying connected  The financial impact of having good CX Utilizing platforms and channels Key Highlights: [01:22] Katherine's brush with Kevin Bacon [02:55] Katherine's path to becoming CMO [05:32] What you should know about Khoros [09:15] Stay connected with your customers [15:05] How marketers should think about channels and platforms  [20:01] Katherine's advice for customer engagement [24:15] A defining experience that made Katherine who she is today  [26:34] Katherine's advice to her younger self [27:29] A topic Katherine believes marketers should learn about [30:24] The brands and companies Katherine follows [32:35] What Katherine says is today's biggest opportunity for marketers Resources Mentioned:  Khoros Katherine Calvert Quicksilver (movie), Kevin Bacon (actor) Lithium, Spredfast Merger Khoros Smart Social Report Sephora, Rothys Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Katherine's LinkedIn: https://www.linkedin.com/in/katherinecalvert/ Katherine's Twitter: https://twitter.com/kpcalvert Khoros's Twitter: https://twitter.com/Khoros Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Should you host your community on Slack, Discord, or a purpose-built community platform? Community Industry News: Jenny Weigle launched her community consulting business Taylor Harrington joined Groove as Head of Community Jocelyn Hsu was promoted to Senior Manager, Creator Community at PicsArt Shaveta Sharma was promoted to Deliver Manager Online Communities at Grazitti Slack vs. Community Platforms Forums are over! “But one of the things that I think it takes people a while to wrap their heads around is Slack is specifically designed for some group of people who are aligned around the accomplishment of some goal or set of goals, as opposed to we're all interested in Star Wars or something like that. It's a lousy social network in the broad, generic sense. It's a lousy replacement for a bulletin board or discussion. Reddit is better at being Reddit than Slack.” - Stewart Butterfield (CEO Slack), Stratechery July 2020 Sponsored By: The CX Confessions podcast from Khoros connects you to voices from the C-suite to share their secrets for creating sensational customer experiences. Commsor integrates with all the tools you already use, tying your community data together and enabling you to unlock insights, measure impact, and build a community-led company.

On this episode of The Marketer's Journey, I interview Katherine Calvert, CMO at Khoros. Katherine began her career in communications and by her admission “didn't even know what marketing was” but was always interested in tech and the idea of helping connect businesses to their customers. Her background has led her to take a conscious holistic approach to marketing: she understands the value of comms but also knows that data is hard to argue with when you're trying to prove ROI. This holistic view of marketing and ability to adapt was integral to her success as CMO as her team merged and rebranded two $100M companies to form Khoros.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Data is the one thing in marketing you can truly measure and it's important that as leaders we understand the advantage of this to earn a seat at the table.Rebranding is difficult, expensive and messy, especially when you are merging two defined identities. In Katherine's case, it was a perfect opportunity to fuse data into the decision making process. Doing market research became critical to going about the rebrand properly.As a B2B marketer, your job is to create and accelerate revenue opportunities. When you are clear about this North star and impart this to your team the next steps become natural and it allows more collaboration with your sales team.Learn more about Khoros here: https://khoros.com/Learn more about Katherine here: https://www.linkedin.com/in/katherinecalvert/

How to choose a name for your community. It's more complicated than you think. Community Industry News: The State of Community Management 2021 Report Alexis Luscutoff joined Miro as User Community Lead Lou Adducci joined Tiltify as Director of Community Experience Francesca Cricchio joined AppZen as Community Manager Emily Lakin joined Patreon as Head of Community Programs  Krystal Wu joined Shopify as Community Manager Ines Batata joined Pipedrive as Senior Community Manager Cat Martinez joined Thoughtspot as Sr. Manager, Community Programs Ben O'Hanlon was promoted to Head of Community, Insights, and Engagement at Input Output Phoebe Shin Venkat joined TripActions as Director of Community Naming: Pragmatic Names - right to the point Modern Names - fresh and unique Emotional Names - good for connection Clever Names -  fun and playful Classic Names - timeless and brand Sponsored By: Commsor has acquired Meetsy, a platform built specifically for creating introductions, connections, and the secret sauce of serendipity within your community. Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities.

Scott K. Wilder, Head of Customer Engagement & Community at Hubspot, joins us in this Masters of Community episode to share his years of community knowledge gained from working at Adobe, Apple, Google, Intuit, and more. We discuss the intersection of community and marketing, and where community truly fits within an organization. Scott shares his community building strategy of determining what the customer wants, diving into the data and outages, and implementing integrations and tools to solve any problems. We wrap up talking about working with partners and integration tools, like Bevy and Khoros, to create a seamless community and events experience. Who is this episode for?: B2C, In Person & Online, Scaling 3 key takeaways: 1. Move community around to different parts of the organization every 6 months to integrate community into the DNA of every group in your organization. 2. Initiating community in your organization begins with 1. What do the customers want?, 2. Dive into outages and data to see where people are dropping off, 3. Make sure integrations, systems, tools, navigation are set up properly for experience. 2. To truly understand your community, bring in the customers and have them sit at a table so everyone on the team can hear directly from the customer - not just through text-based answers. Don't just invite the customer champions, bring in the day-to-day customers. Notable Quotes: 1. “I think of it as a triangle in three parts. So the bottom part are those small fixes you have to do as the outages. In the middle are these things that we think would be successful in the site. And then the top part is like, what are the few big bets that you're going to make? 2. “What we did would move community around to different parts of the organization every six months...but it was a great way of getting community into the DNA of all these different groups. Community became more than just marketing, it became part of product engineering. It is really important to work closely with those that are facing customer facing all the time, like customer success and sales and marketing and support.” Rapid fire question answers: 1. New York or San Francisco? New York bc obnoxious and tenacious, SF because laid back, outdoorsy, spiritual 2. What's your favorite book to recommend to others? Organizing Genius by Warren Bennis 3. What's your go-to community engagement starter? Tell me your story, how you got there, and the challenges you faced. 4. Socks and Sandals? No, I'm a croc guy. 5. What's a tip that you have for somebody who is managing community teams? Bring in customers and have them sit at the table so everybody can hear directly from the customer. Get them in the room, not just text. 6. Who in the world of community would you most like to take to lunch? Howard Rheingold 7. What's a community product you wish existed? Embeddable community widget that you can embed into any site that's text, audio, video, to indicate what type of person is answering questions, etc. 8. Weirdest community you've been a part of? Reddit Group of Counting 9. What post-covid activity are you most excited for? Baseball 10. Who's a leader that has impacted you? Brad Smith, former CEO and Chairman of Intuit. Have to be a great thinker and a great doer to be successful. 11. If you're on your deathbed and you could only leave one piece of life advice behind for all the future generations, what would that advice be? The only way to predict the future is to just make it.

Scott Wilder, Head of Customer Engagement & Community at Hubspot, joins us in this Masters of Community episode to share his years of community knowledge gained from working at Adobe, Apple, Google, Intuit, and more. We discuss the intersection of community and marketing, and where community truly fits within an organization. Scott shares his community building strategy of determining what the customer wants, diving into the data and outages, and implementing integrations and tools to solve any problems. We wrap up talking about working with partners and integration tools, like Bevy and Khoros, to create a seamless community and events experience. Who is this episode for?: B2C, In Person & Online, Scaling 3 key takeaways: 1. Move community around to different parts of the organization every 6 months to integrate community into the DNA of every group in your organization. 2. Initiating community in your organization begins with 1. What do the customers want?, 2. Dive into outages and data to see where people are dropping off, 3. Make sure integrations, systems, tools, navigation are set up properly for experience. 2. To truly understand your community, bring in the customers and have them sit at a table so everyone on the team can hear directly from the customer - not just through text-based answers. Don’t just invite the customer champions, bring in the day-to-day customers. Notable Quotes: 1. “I think of it as a triangle in three parts. So the bottom part are those small fixes you have to do as the outages. In the middle are these things that we think would be successful in the site. And then the top part is like, what are the few big bets that you're going to make? 2. “What we did would move community around to different parts of the organization every six months...but it was a great way of getting community into the DNA of all these different groups. Community became more than just marketing, it became part of product engineering. It is really important to work closely with those that are facing customer facing all the time, like customer success and sales and marketing and support.” Rapid fire question answers: 1. New York or San Francisco? New York bc obnoxious and tenacious, SF because laid back, outdoorsy, spiritual 2. What’s your favorite book to recommend to others? Organizing Genius by Warren Bennis 3. What’s your go-to community engagement starter? Tell me your story, how you got there, and the challenges you faced. 4. Socks and Sandals? No, I’m a croc guy. 5. What's a tip that you have for somebody who is managing community teams? Bring in customers and have them sit at the table so everybody can hear directly from the customer. Get them in the room, not just text. 6. Who in the world of community would you most like to take to lunch? Howard Rheingold 7. What's a community product you wish existed? Embeddable community widget that you can embed into any site that’s text, audio, video, to indicate what type of person is answering questions, etc. 8. Weirdest community you’ve been a part of? Reddit Group of Counting 9. What post-covid activity are you most excited for? Baseball 10. Who’s a leader that has impacted you? Brad Smith, former CEO and Chairman of Intuit. Have to be a great thinker and a great doer to be successful. 11. If you’re on your deathbed and you could only leave one piece of life advice behind for all the future generations, what would that advice be? The only way to predict the future is to just make it.

In this podcast episode, Jeff Roe shares his passion for community as a Senior Community Manager on the Strategic Services team at Khoros, the leading community engagement platform helping companies connect with their customers authentically. He also serves as host for the Austin chapter of CMX Connect, a volunteer-led arm of CMX that brings community professionals together with over 60 chapters across the world. Jeff built his social media and community skills working for brands like 2U, graze.com, and SiriusXM. Check out the following links to learn more about Jeff's team at Khoros and the Austin chapter of CMX Connect. You can follow Jeff on Twitter @chaffrey.In this episode we discuss: Utilizing life experiences in community building How he works with companies to support communityTips for community managers to build engagement Managing large communities and creating safe spaces for cultivating trustConnecting with community professionals with CMX AboutDeb Schell is the creator of Find Calm Here, an online community offering tools and resources to help you find calm in building a community with energy, joy, and abundance. We offer support, feedback, and encouragement to each other for cultivating communities that thrive.  As a Mighty Networks Community Design Consultant, Deb offers resources for cultivating contribution, creating an awesome onboarding process, and connecting your members to spark inspirational conversations that help your members transform. Interested in building a community on the Mighty Networks? It's free!

On this Episode of Brains Behind AI, Ari and Natalie sit down to chat with Mike Betzer, Chief Digital Transformation Officer at Khoros. Khoros is a digital customer care service with AI-powered workflows and operational analytics. Starting off in sales and marketing, Mike has over 30 years of experience building software to help brands engage with their customers. Throughout this episode, we learn firsthand how Khoros uses Artificial Intelligence to help brands really understand their customers and engage with them on a personal level. Khoros has the capability to use all social media channels, depending on the brand and their audience, to build meaningful content and relationships, with both potential customers and their existing audience. Tune in to learn more about how Khoros  is navigating the world of social media marketing and advertising, all while embracing the new digital frontier we’re experiencing as a result of COVID-19. https://khoros.com/platform/care

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today's podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike's title was changing and there was a planned internal announcement. Public announcements are taking place as we release today's podcast and Digital Slice listeners are some of the first people to hear this really exciting news. Mike has been helping big brands interact with customers for 30+ years. He's an experienced executive in contact center and CRM. Mike's focus is working with big brands to help them talk to their leads and customers in the way they want to be talked to and on the channels they are most comfortable on.

Spike Jones, the General Manager of the Strategic Services team at Khoros, joins us today for a conversation on building social media communities and how to do it right. He also shares insights into how Khoros can help you build communities and some significant ways brands fail when building online communities. Listen to their conversation now: https://shanebarker.com/podcast/how-to-build-online-communities-with-spike-jones/  Want to know more about Khoros? Check out my Khoros' Intelligence review here: https://shanebarker.com/blog/khoros-intelligence-review/ 

Everything you need to know about building world-class content programs for your community, step-by-step. Community Industry News: Happy CMAD! Khoros acquires Flow.ai Community Club Job Survey CR State of Community Management 2021 CMX 2021 Community Industry Awards Content is Queen: Matt DeSimone Alteryx Community HubSpot Community Telluride Heli-Skiing Sponsored by: Grow your community and prove ROI with Orbit, the community experience platform that puts members first Vanilla cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs

If you have ever used Google to look up a restaurant you wanted to eat at or to research before visiting someplace new to you, you’ve probably depended on information contributed by a Local Guide. Traci Cappiello is the program manager at Google that makes sure those Local Guides feel engaged and empowered to provide helpful information to the world. With 100 million people who have contributed through the Local Guides initiative, Traci and her 12 member team focus on the one-to-many interactions that happen on Local Guides Connect, the dedicated community space for those contributors. That includes creating online and in-person experiences that reward, uplift, and encourage the Local Guides. Traci shares the team’s approach to this work and some of the checks and balances in place to make sure that all of the content shared by Local Guides is trustworthy and accurate.  Traci and Patrick discuss: How the Local Guides met the challenge of sharing accessibility information on Google The tools and teammates that support the Local Guide community What’s the difference between a Local Guide and just someone posting reviews on Google? Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsors: Vanilla, a one-stop shop for online community and Localist, plan, promote, and measure events for your community.     Big Quotes What’s the difference between a Local Guide and someone who writes Google reviews? (8:31): Anyone can be a local guide. You don’t have to jump through any hoops. You literally just go to g.co/localguides and sign up for it. If you are already a Google Maps contributor, it will say, ‘Hey, do you want to join the Local Guides Program?’ The difference between a Local Guide designation on a review and a non-local guide is simply that this person has taken the step to say, ‘Hey, I want to be a part of this. I want to be a part of something different.'” –@JumpingTraci The biggest obstacle to contributing as a Local Guide (14:50): “People don’t realize they’re violating our policies until they’ve already violated. Oftentimes, there’ll be folks who aren’t really malicious. There’s a small handful of people that can be malicious, at times at least, … but I really think that for the most part it’s just [a] knowledge [gap].” –@JumpingTraci Tailoring content to Google’s community and needs (32:22): “We encourage people to share original content that is tailored for the platform itself. There’s nothing wrong with excerpting. If you’ve already created a guide to 10 top places to go to in New York City; feel free to paste it over. If the crux of your posts or the intention is to just promote yourself, we’re not here for that.” –@JumpingTraci   About Traci Cappiello Traci Cappiello joined Google in 2012, working on what is now Local Guides, a program for the passionate Google Maps contributors helping the world to find the places worth discovering. Over the years, Traci has gone from managing hyperlocal activities to managing social channels with over one million followers to now focusing on designing delightful community experiences for her fellow Local Guides. Traci’s current focus is engaging, connecting, and empowering this nearly 100 million strong community. She manages the community forum, Local Guides Connect, as well as leading community support operations and Connect Live, the team’s annual event for top community members. Related Links Sponsor: Vanilla, a one-stop-shop for online community Sponsor: Localist, plan, promote, and measure events for your community Traci Cappiello on LinkedIn Traci on Twitter Local Guides Connect Traci’s call to Local Guides to help share accessibility information on Google Meet the Guiding Stars of the Local Guides community Khoros and contractors from Grazitti help power the Local Guides community Connect Live Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon.

“Don't be scared of adapting. Embrace it and have a bit of fun with it.” This great advice comes from Graham Forsyth, director of marketing of EMEA, Australia and New Zealand for global customer engagement software Khoros. After leaving a large company for a startup, he experienced firsthand the empowerment of successfully leading a small organization through the initial growth stages. In today's episode of The Content Mix, Shaheen Samavati and Graham chat about the importance of leaning into change and learning from the experience as well as why marketers have an edge if they're constantly curious.

Top Takeaways:-      Now more than ever, it’s incredibly important to pay attention to your digital customer experience. Most organizations have made the move to virtual, and all should understand how their customers are connecting with them. -      The COVID-19 pandemic has accelerated what was already starting to happen in terms of technology. We have been thrust 3-5 years into the future. -      Technology allows brands to reach customers where they are rather than forcing customers to come to brands. It also helps brands communicate more effectively with their customers for a faster, better experience overall. -      Both customers and chatbots must be able to decide when to switch from AI to a human being. And, it should be an easy and seamless transfer. Otherwise, customers may end up frustrated with the experience. -      People use AI all the time without realizing it. It’s important to remember that even big, well-known bots (such as Amazon Alexa and Google Home) that are powered by massive AI can still make mistakes. -      Bots can be just as—if not more—effective in supporting agents behind the scenes as assisting customers on the front line. -      Train your agents how to interact with and interpret your chatbot. Working together, agents and chatbots can provide a much better experience to the customer. -      Your chatbot should work side-by-side with your CRM to help agents better understand your customers. A single pane of glass, with all the customer’s information, is ideal! -      Chatbots will not replace agents. Instead, the roles of those agents will change and evolve alongside chatbots. -      Both humans and chatbots have their strengths. Chatbots are good at automation, speed and efficiency, whereas humans excel at critical thinking and relationship development. You can’t automate a relationship! Quote:“Think about your customers’ digital experience as the first solution, the first frontier and the thing your company wants to solve for.” About:Philippe Mesritz is the first VP, Customers for Life at Khoros, a tech company that helps companies better connect with their customers online. He has over 20 years of customer-facing experience and previously ran the support services organization. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Betzer, SVP and GM at Khoros, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers.

A special live episode about community events - user groups, VIP events, and conferences - on Khoros’ new events platform. Events: Event page on Khoros’ Atlas Community Salesforce Trailblazer Groups Alteryx User Groups Sponsored by: Khoros Engage is back on October 14th, 2020 with virtual sessions for professionals looking to learn from brands leading the way in digital customer engagement.

Our next guest Scott Dodds is a Customer Enablement Leader and Community Strategist! He's had a historic career in the community industry, starting off launching Khoros' first community, the Lithosphere and then went on to build community and engagement at Zenefits, LivePerson and Box. In today's episode, we will cover why SaaS is driving community growth, getting early adopters, measuring ROI and so much more!

Our next guest Scott Dodds is a Customer Enablement Leader and Community Strategist! He's had a historic career in the community industry, starting off launching Khoros' first community, the Lithosphere and then went on to build community and engagement at Zenefits, LivePerson and Box. In today's episode, we will cover why SaaS is driving community growth, getting early adopters, measuring ROI and so much more!Too Long; Didn't Listen3:04m - We had to first drop our preconceptions and listen to our community. We invited a range of currently active folks on the site and asked them what they liked, what they want more of and what they would change. And the biggest thing we learned was that customers didn't see us as a community site or a support site or a knowledge base or training. We weren't the sales team or customer success team or product team. We were all Box to them - one brand. So the first thing was to reimagine it as one experience that customers could engage with. And by giving customers one place to go, it also became easier to start integrating this one place into other parts of the experience, like our customer marketing campaigns, our product contextual help, our product news and updates, etc. This drove greater awareness, greater traffic, and greater engagement with the community.8:13m - What you measure needs to either be the same metric your organization cares about the most. So you need to thoroughly understand your business and what numbers your boss, your VP and your CEO care about and why. For instance, deflection is important to support when they need to reduce costs and improve efficiency, but at a certain point your VP may stop caring about deflection because they are more worried about renewals than cost savings. So you need to find out how your community is impacting customers to renew, which means you need to understand what metrics in the customer lifecycle most impact renewals.10:07m - If you are only meeting your community members online or in virtual spaces, you are missing out on so many opportunities to build greater connections and learn so much more deeply than you could otherwise. Would you limit your personal and professional contacts to online? Of course not. So much more valuable connection and communication occurs in person.

Understanding users’ motivations, designing community gamification and swag programs, and triggering Erica with U2 puns. Ranks, rewards, & reputation: Resource: Community Gamification Template Erica’s blog post on fun PlayStation ranks Alteryx ranks DataRobot ranks Trailblazer ranks The Real World Jamie Johnston Jon Wishart Oliver Bierne Swag: Holly Firestone's blog on perks and swag Running socks Cold weather kits Top Contributor card game Custom brewed beer MVPJs Valentines candy MVP Summit kit Custom shoes Sponsored by: Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities.

Defining “customer experience”, cultivating a customer-first culture, and building a program to meaningfully improve across key touchpoints. #SaveFerris: Ferris Bueller knew how to create an amazing experience Customer Experience: Jeff Bezos on customer-focus Shipping the org chart Cartoon: customer satisfaction metrics 100 of the Most Customer Centric Companies (2019) Resource: Customer Journey Program Template Sponsored by: Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities.

Our next guest is Jeff Roe who is an Associate Strategist at Khoros. Prior to that Jeff built his social media and community skills working for brands like 2U, graze.com and Sirius XM. On today's episode, we will cover what a C2C program looks like from the volunteer's perspective, launching a community, metrics for SaaS communities and so much more.

Our next guest is Jeff Roe who is an Associate Strategist at Khoros. Prior to that Jeff built his social media and community skills working for brands like 2U, graze.com and Sirius XM. On today's episode, we will cover what a C2C program looks like from the volunteer's perspective, launching a community, metrics for SaaS communities and so much more.Too Long; Didn't ListenJeff shares he's the CMX Connect organizer in Austin, TX (3:05)Jeff talks about the best part about being the Austin CMX Connect leader (4:47)Starting a community from scratch and the best place to start (7:58)The most important type of metrics to focus on when building a community for a SaaS company (12:01)You can find the podcast on Apple, or wherever you listen to podcasts.

What you will learn in this episodeWhy businesses need to focus more on retentionHow to close the loyalty loopWhat Amber is excited about for the future of marketingAI in marketingHow Amber builds thriving communitiesHow General Assembly build their community“Word of mouth is your highest form of marketing and flattery.”What is social messaging?Why you need to focus on personal branding > you are your businessHow Amber learns new digital marketing skills Resources mentionedAirtaskerAmber’s digital marketing course at General AssemblyGoogle HomeAmazon AlexaAcquiring a new customer can cost five times more than retaining an existing customer.Increasing customer retention by 5% can increase profits from 25-95%Brené BrownDigital marketing events and training - Interactive Minds SydneyKhoros: Online Community & Social Media ManagementFrank BodySlackIs Facebook Messenger the New Email? 3 Experiments to Find OutIn a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.1 in every 3 mobile minutes is spent on Facebook and InstagramBabblestack – Acquire, engage & serve customers with Live Chat, IVR and Social MessagingBy 2027, 50% of the American workforce will be in the gig economy.Leonardo DiCatrio on InstagramCalm.com meditation appKoala Mattresses Book RecommendationsDare to Lead by Brené BrownHug Your Haters by Jay BaerThis Is Marketing by Seth Godin12 Rules for Life by Jordan B. PetersonAlive: The Story of the Andes Survivors by by Piers Paul Read What business would you build on Mars?I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do. Get in touch with AmberAmber on LinkedInAmber's website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

Att bygga varumärke blir allt viktigare och sociala medier är idag en av de allra viktigaste, och kraftfullaste, kanalerna för att göra det. Med mig för att prata om hur man skapar en strategi för sociala medier där fokus ligger på att bygga varumärke har jag Sarah Larsson Bernhardt och Deeped Niclas Strandh. Sarah och Deeped är två av Sveriges främsta experter och föreläsare kring sociala medier. De driver tillsammans podden Social by default som enligt mig är Sveriges främsta podd om sociala medier där de hunnit med över 120 avsnitt. Sedan fem år tillbaka håller de dessutom kursen Bygga varumärke i sociala medier på Berghs som de håller vid fem tillfällen varje år. Så jag tror inte att de finns några mer lämpade att prata om hur man använder sociala medier för att bygga varumärke. Sarah arbetar sedan ett par år tillbaka som Head of Social på SKF och Deeped jobbar efter många år på konsultsidan numera som Social Media Responsible och Performance Marketing Specialist på SEB. Om avsnittet Vi pratar i det här avsnitt om hur man använder sociala medier för att bygga varumärke och hur man skapar en strategi för det. Sarah och Deeped går igenom allt från vad strategin bör innehålla till hur den bäst implementeras. De förklarar även varför man behöver både en strategi och en playbook, hur man sätter riktigt bra mål för sociala medier och vad man bör mäta. Vi pratar också om vilka typer av innehåll man behöver ha med i sin plan och hur man bör tänka kring organisk och köpt. Du får dessutom höra: Vad som krävs för att lyckas i sociala medier Vilka roller och kompetenser som behövs Och verktygen man behöver i verktygslådan Byggstenar för strategi Hämta en pdf som visar det strategin för sociala medier behöver innehålla. Länkar Social by default (podcast) Social by default (Facebook-sida) Sarah Larsson Bernhardt (LinkedIn) Deeped Niclas Strandh (LinkedIn) Bygga varumärke i sociala medier (kurs) Joakim Jardenberg (LinkedIn) Joakim Jardenberg (webb) Ola Andersson (LinkedIn) Ola Andersson (webb) Matt Navarra (Twitter) Den Digitala Draken (podcast) Wired (nyhetssajt) Social Fresh (nyhetssajt) Mashable (nyhetssajt) Falcon (verktyg) Khoros (verktyg) Hootsuite (verktyg) Relationdesk (verktyg) Notified (verktyg) Trello (verktyg) Tidsstämplar [2:39] Deeped lyfter de sex saker som krävs för att lyckas med sociala medier. Vi pratar även om hur man hämtar inspiration på rätt sätt utan att kopiera och varför best practice är en kommunikatörs värsta fiende. [8:28] Sarah och Deeped förklarar hur man lägger upp en strategi för sociala medier om målet är att bygga varumärke, vad den bör innehålla samt varför det krävs både en strategi och en playbook. [13:38] Hon fortsätter med att förklara svårigheterna som hon och Deeped ser kring att få till både strategi och playbooken som blir ett arbetsverktyg. Vi pratar också om hur man sätter bra mål. [21:57] Vi pratar om vilka olika typer av innehåll man bör arbeta med, hur mixen bör se ut och fördelningen mellan varumärkesbyggande och konverterande. [31:59] Deeped förklarar hur man gör själva implementeringen av strategin och vilken roll playbooken fyller i den processen. [34:27] Vi pratar om hur man bäst planerar upp sitt innehåll och vikten av att vara strukturerad för att lyckas. Vi pratar sedan om hur man bör tänka kring organiskt kontra köpt. [39:11] Deeped och Sarah förklarar vilka verktyg man behöver om man arbetar med sociala medier och fördelarna med att använda social media management-verktyg. Vi pratar också om andra typer av verktyg man behöver. [46.07] Deeped berättar om de olika roller och kompetenser som behövs i ett team som arbetar med sociala medier. [50:02] Vi avslutar med att prata om hur man bäst lär sig mer om sociala medier. Deeped och Sarah ger exempel på både personer, poddar och sajter att följa. Byggstenar för strategi Hämta en pdf som visar det strategin för sociala medier behöver innehålla.

Our next guest Scott Dodds is a Customer Enablement Leader and Community Strategist! He's had a historic career in the community industry, starting off launching Khoros' first community, the Lithosphere and then went on to build community and engagement at Zenefits, LivePerson and Box. In today's episode, we will cover why SaaS is driving community growth, getting early adopters, measuring ROI and so much more!

Our next guest Scott Dodds is a Customer Enablement Leader and Community Strategist! He's had a historic career in the community industry, starting off launching Khoros' first community, the Lithosphere and then went on to build community and engagement at Zenefits, LivePerson and Box. In today's episode, we will cover why SaaS is driving community growth, getting early adopters, measuring ROI and so much more!Too Long; Didn't Listen3:04m - We had to first drop our preconceptions and listen to our community. We invited a range of currently active folks on the site and asked them what they liked, what they want more of and what they would change. And the biggest thing we learned was that customers didn't see us as a community site or a support site or a knowledge base or training. We weren't the sales team or customer success team or product team. We were all Box to them - one brand. So the first thing was to reimagine it as one experience that customers could engage with. And by giving customers one place to go, it also became easier to start integrating this one place into other parts of the experience, like our customer marketing campaigns, our product contextual help, our product news and updates, etc. This drove greater awareness, greater traffic, and greater engagement with the community.8:13m - What you measure needs to either be the same metric your organization cares about the most. So you need to thoroughly understand your business and what numbers your boss, your VP and your CEO care about and why. For instance, deflection is important to support when they need to reduce costs and improve efficiency, but at a certain point your VP may stop caring about deflection because they are more worried about renewals than cost savings. So you need to find out how your community is impacting customers to renew, which means you need to understand what metrics in the customer lifecycle most impact renewals.10:07m - If you are only meeting your community members online or in virtual spaces, you are missing out on so many opportunities to build greater connections and learn so much more deeply than you could otherwise. Would you limit your personal and professional contacts to online? Of course not. So much more valuable connection and communication occurs in person.

Director, Adoption at Khoros in London Interview starts at 16:20 and ends at 49:09 “I find the Kindle good for highlighting, not as good for note taking. Even though I think that functionality has improved over the years, typing on the keypad on the Kindle doesn't work great for me. So depending on what I want to do and the type of book determines whether I want to go print version or read it on the Kindle.” News “Aggressive Amazon tactic pushes you to consider its own brand before you click ‘buy'” by Jay Greene at The Washington Post - August 28, 2019 Tech Tip read.amazon.com/notebook “External drive support in iOS 13 makes it possible to easily share files with a Kindle” by Chance Miller at 9To5Mac - June 18, 2019 Interview with Bryan Person My conversation with Bryan Person on TKC 89 - April 2, 2010 Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon Frederick Douglass: Prophet of Freedom by David W. Blight (Audiobook) TKC 534: My interview with Power Reader Simon Eskioldsen - October 26, 2018 Audible Captions Audible Immersion Reading Football Hackers: The Science and Art of a Data Revolution by Christoph Biermann Range: How Generalists Triumph in a Specialized World by David J. Epstein Blinkist  Next Week's Guest Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD.  Please Join the Kindle Chronicles group at Goodreads! Outro Music for this episode is performed by my niece Fran Betlyon.  Right-click here and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player.

“I create personalities for the computers that people talk to”  This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google.    Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. There’s a “deeper layer” to conversation which we don’t always notice. For example, when we talk to each other we use “micro-expressions” which act as conversational cues and indicate our underlying emotions. But Voice assistants can’t see these micro-expressions. It’s like Google Home or Alexa only ever talk to you with their eyes closed. Wally’s job is to design human-like conversations for Google Assistant even though they don’t see and speak as we do. We aren’t born with the ability to read a room, we learn it from experience, which is why we have to teach it to computers. Wally goes deep into his craft explaining the importance of ‘Prosody’ which “is the melody of speech.” This melody is nuanced and not clear to everyone which is why there’s an abundance of ex-music professionals working in Voice User Experience design.   Wally’s Shiny New Object is Text-to-Speech. Midway through 2018 Google presented their ‘Duplex’ project. An AI function which talks over the phone like a human on your behalf and enables you to make dinner reservations without you actually speaking to someone. This demonstrates Wally’s stance that speech is the easiest interface to use. Learning how to use a computer is difficult - talking isn’t. His belief is that eventually, Voice will be sophisticated enough to understand all of the nuances in language. This will result in a seamless experience.   In a heated debate, Wally and Tom discuss the ways in which these advancements in Text-to-Speech will help people in real need. Voice Tech should be solving issues that affect people who can’t afford or don’t have access to smart speakers. Wally tells us that Text-to-Speech is helping illiterate people communicate and consume information through their mobiles giving them access to the internet in a way that wasn’t possible before. This could make a tangible difference to the lives of millions of people. Not just those ordering a Frappuccino on UberEats who would like it to be just a tad easier.    You can hear more from Wally in person at the brilliant www.madfestlondon.com/picnic on the 10th of July.   This podcast is sponsored by, Khoros.com. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life.     A big thank you to pavegen.com/ for providing the venue for this podcast. Pavegen are a UK energy and data firm who are working on converting footfall into energy that is stored off-grid.    Written by Jack Mitchell   Subscribe to the Shiny New Object podcast on Apple Podcasts here - https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw

Key Insights Unlike most B2B companies, Khoros doesn't have tiered support. Philipe says a good way to think about their support is following -- Tier-0 is the customer, Tier-1 is the support community and Tier-2 is their own support. Khoros provides support for primarily Fortune 5000 companies and their support team is structured accordingly -- 110 people globally. Philippe has 5 functions in his team -- Program Management (Surveys etc.), Information experience (document, in-app support, community), Support Engg (backend support), Enterprise Account Support / Technical Account Management and Technical support (biggest team..almost 70 people). Customer Success is done by a different team. Philippe believes that in charging for support separately from product subscription (as long as the support is something that customers value). Their technology stack -- No IVR, Salesforce case management, Community (Khoros), JIRA/confluence (Engg), Squelch and Pendo. Incoming ticket bandwidth: < 1% social ,

“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys’ marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don’t spend money on marketing, paid media or vouchering. In Fatima’s words they “grow genuine love instead of paying people to love us.” This sounds like the utopian vision that social media agencies sold to brands ten years ago but such hippie ideals were lost to an ad-funded facebook who demanded investment for their impressions. ;]Fátima Diez dreamed of becoming a translator in the European parliament but we’re lucky she ended up in marketing instead. As one of The Drum’s '50 under 30' I got the real sense I was talking to a future leader of the industry. She’s articulate, funny and smart and describes herself as “an idea and concept-driven person who has learned to speak in numbers”. She tells me “make sure you learn the language of the person you want to convince...look at how people are measuring their own success.” She warns her peers not to get sucked into buzzwords such as ‘purpose marketing’ confessing that Five Guys are “not challenging society...we are trying to make the best burgers and fries for each person.” This may be unconventional but Five Guys are opening a new store every week which is good work for “a very anti-marketing business.” “Brands need to focus on improving consumers lives and make their experiences better. Listen to the customers, take their priorities onboard - your business will grow and you’ll feel better because you are doing good in the world.” In a world of shiny new objects, it’s easy for us to forget this important truth but Fátima is here to remind us. This podcast is sponsored by, Khoros. Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life. https://khoros.com/ Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX?si=1LLDVPy3Tp-o435EwVBwIw Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/  

“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject podcast. Spike is passionate that brands “walk a mile in their customer's shoes” and has some insightful stories to tell that span a varied and impressive career. He’s passionate about how brands should start a movement instead of starting campaigns, because “campaigns have a beginning and an end” and movements carry on. We discuss the practicalities of “working smarter, not longer.” One of Spike’s principles is to not take everything that hits your inbox at face value and that building his own brand has been a great investment. You can see more of this at AskSpike.com and you can read his book here. Khoros (our lovely sponsor) was recently born after the coming together of Spredfast and Lithium. It is a software company that has over fifteen years of leadership in marketing, care, and communities. Spike’s recommended marketing book is Purple Cow by Seth Godin. Subscribe to the Shiny New Object Podcast on iTunes here Or listen to it on Spotify Listen to previous episodes here

One on One with Pete Hess of Khoros by DMN One-on-One

Recorded Live at 'Is Creativity Dead?' at the IPA for Directory Magazine. This episode is sponsored by Khoros.com Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life

In this episode, Brian Brannon (Corporate Marketing Manager, Gainsight) sits down with Corey Pudhorodsky (Director, Customer Success, Khoros) to discuss how Khoros is using Product Coaches to learn side-by-side with their customers, lower time-to-improvement with product teams, and more.

پنجمین اپیزود از پادکست آمپاژ که در اون سعی میکنیم اتفاقات و صداهایی که به چشم و گوش نمیان رو، نمایان کنیم. در این اپیزود ما به معرفی مختصر از انجمن هنری "خروس جنگی" می پردازیم و درمورد نوآوری در حیطه موسیقی با "سیامک قلی زاده"( روزنامه نگار موسیقی و همچنین نویسنده و گوینده برنامه طنز انتقادی "فولش" {@faaalsh} و مجله موسیقی "کادانس" {@cadencemag}) گپ می زنیم. و سعی می کنیم ارتباط بین گذشتگان و نوآوری رو پیدا کنیم.