Performance Marketing Unlocked

How can you scale performance beyond the obvious channels? For episode 3 of this year's Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The Goat Agency, and Claudia Sava, Senior Paid Social Manager at PureGym share their insights. They discuss how they are adapting to new technologies, which channels should be always-on, and what it takes to put your trust, and money, into new channels.This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Sasha Sadovaia, Taboola30 Winners in 30 Days: Cam McIntyre, The Goat Agency30 Winners in 30 Days: Claudia Sava, PureGym Hosted on Acast. See acast.com/privacy for more information.

Are marketers still stuck in a binary of data and creative?In the second episode of this year's Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast. They dive into what metrics still matter, whether a false divide between data and creative is holding back results, and whether brands truly know what to do with their data, even if they have it. This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Eraj Lodhi, Plot Out Loud30 Winners in 30 Days: Molly Peake, AUDIENCES Hosted on Acast. See acast.com/privacy for more information.

As the World Cup gets underway, how can performance marketers best leverage the opportunity before them?On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the best ways for brands to win a share of attention during the upcoming FIFA World Cup 2026. Are traditional ad placements the way to go, or is the real attention battle taking place on second screens? Also, where does the premium web come into this? Listen on to uncover the answers to these burning questions and many more. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:30) Bigger tournament, bigger advertising opportunity?(10:46) Ensuring social media is an asset, not a burden(21:35) Making the World Cup count beyond June and July(24:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Everything advertisers need to focus on ahead of the 2026 FIFA World CupThe ads scoring biggest ahead of the World CupHalf of the World Cup audience doesn't watch weekly football. Are you planning for them? Hosted on Acast. See acast.com/privacy for more information.

Can marketers afford to still be siloed by channel?In the first episode of this year's Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search Account Manager at Incubeta, and Michael Holloway, SEO manager at Hookflash. Together, they discuss how the performance stack is converging and where each of their specialisms sit in a strategy, touching on the biggest changes they've seen since the beginning of their careers and the challenges they are anticipating facing in the years to come.This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Jack Murray, Incubeta30 Winners in 30 Days: Chanelle Urquico, TripleLift30 Winners in 30 Days: Michael Holloway, SEO Manager, Hookflash Hosted on Acast. See acast.com/privacy for more information.

Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away entirely. How has adland found itself trapped in a state of mutual unrest?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to break down the core findings of PMW's 2026 Workforce Report. The pair explore the stand-off between junior talent and AI, how the economy is killing salary growth, and why a market that was supposed to stabilise is feeling more volatile – and less diverse – than ever.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (4:30) How under threat is your role from AI?(10:35) The rise of fractional jobs (19:12) Have we seen the death of the generalist?~ Further reading ~ The State of Hiring: Is a restless workforce at risk of losing out to AI?The State of Diversity: Why is so much of adland's diverse talent abandoning the industry?The State of Pay: Stable salaries are masking the real change at the heart of adland Hosted on Acast. See acast.com/privacy for more information.

Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs in the both the short and long-term.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:26) How do the left and right brain impact advertising?(8:05) Are we focusing too much on salesmanship and not enough on showmanship?(23:34) Who is getting the 'brandformance' balance right?(28:47) Overrated or underrated(31:24) PMW's Resell Me a Pen Challenge~ Further reading ~ Top 6 adtech tools this week: System1, Airship, GlobalData, Ampd, Talon.One and DAIVIDTop 10 Easter ads: How are brands navigating the junk food ban?Top 10 Winter Olympics ads: Michelob, Peacock and Corona take the podium Hosted on Acast. See acast.com/privacy for more information.

The marketers seeing real results with AI aren't worrying about implementing the right tech – they're rethinking how decisions get made, who makes them and what role human instinct should play.This Performance Marketing World podcast episode, produced in partnership with Upp.ai, unpacks why so many AI-led media strategies stall before they scale – and what it actually takes to close the gap with the brands pulling ahead. We'll share practical advice on where performance is really being lost, and how to realign teams, governance and ways of working to get the most out of AI.The industry is having plenty of AI conversations, generative AI, agency AI washing, in-housing, measurement, productivity savings. All real, all familiar to the people listening. But the conversation that actually determines whether AI-led media performs is the one nobody is having. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. Hosted on Acast. See acast.com/privacy for more information.

The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making' part of marketing. So how is the big six responding?On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand's survival depends on being ‘machine-readable' and ‘human-referenceable'. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:58) What does it mean to be ‘machine-readable'?(12:23) How does Dentsu keep itself agile?(19:51) Overrated or underrated?(25:00) PMW's Resell Me a Pen Challenge~ Further reading ~ ChatGPT Ads to hit the UKIPA Bellwether: ‘Where is the confidence coming from?'Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and Dentsu Hosted on Acast. See acast.com/privacy for more information.

Zero party has search killed the click. At least, that's the narrative marketers have been sold – but is it true?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to talk about the future of the click, and why Google might be trying to bring it back for the sake of publishers and advertisers.Also on this episode, the trio discuss some standout winners from the 2026 PMW Powerlist, which is available in its entirety here.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:30) The click is dead... right?(14:55) PMW Powerlist 2026 highlights(22:00) What makes a good Powerlist winner?~ Further reading ~ Google expands AI Search features to boost website and community discoveryThe PMW Powerlist 2026 Hosted on Acast. See acast.com/privacy for more information.

We've entered the ‘synthetic era' of social media. AI can now try to generate a viral video, clone a creator's voice, and optimise a hook for the algorithm in seconds. But there's a catch, consumers want more authentic content, not less.On this episode of the Performance Marketing Unlocked podcast, Chris Parnell, co-founder and CCO of social-first creator agency NewGen, joins host Joe to discuss how advertisers can use AI to enhance their social media marketing and creator partnerships, without removing the 'human in the loop' and jeopardising consumer trust.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:18) How is AI impacting social media marketing and the creator economy?(18:05) Does AI help or hinder brand safety on social media?(27:52) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether reaction: 13 experts on AI's tipping point, live events comeback and beating the cookie-free rushWhat Unilever's influencer-first strategy means for marketers‘It's a land grab for talent': Meta, YouTube and Goalhanger bet big on creators Hosted on Acast. See acast.com/privacy for more information.

POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to discuss whether there is scope for POSSIBLE to carve out a necessary niche in an already oversaturated roster of annual advertising events.Also, retail media's growth is quietly beginning to sputter and the top brass among some key UK players have been let go as a result – what does this mean for the channel's future?This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:54) The 2026 PMW International Powerlist 100 is here(10:59) Why has POSSIBLE made such an impression?(19:10) PMW puts retail media under the microscope~ Further reading ~ Exclusive: Is retail media running out of road? ‘Surviving this crunch requires a rapid pivot'The PMW International Powerlist 2026PMW to host Powerlist Watch Party live at Cannes Lions 2026‘It's landing at a strange time': Can POSSIBLE shed light on adland's black boxes?Five things adtech will be debating at POSSIBLE this week Hosted on Acast. See acast.com/privacy for more information.

Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In turn, search competition is increasing among advertisers, leaving many marketers looking for new ways to reach audiences. On this episode of the Performance Marketing Unlocked podcast, Andy Squire, RVP Sales, EMEA at Brave, outlines how brands can stop feeding the blackbox oligopoly and learn to reach high-value audiences on the open web, without the walled garden tax.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:15) How can businesses stop relying on walled gardens?(17:10) Balancing personalisation and privacy(25:03) Overrated or underrated...(27:34) PMW's Resell Me a Pen Challenge~ Further reading ~ Does the open web have a glass ceiling?‘A severe blow': Adland's take on Dentsu and WPP abandoning The Trade Desk's OpenpathAre AI platforms starving untapped audiences of ad investment? Hosted on Acast. See acast.com/privacy for more information.

Experts have billed 2026 as 'the year of the independent agency', so what does this mean for the future of holding companies?On this episode of the Performance Marketing Unlocked podcast, PMW's entire editorial team is in studio to talk about everything going on in the world of marketing that doesn't involve AI. From an uptick in agency mergers and acquisitions to the channels marketers continue to ignore, the team discuss all you might have missed during AI's takeover of your psyche. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:32) Why does it feel like M&A activity has gone into overdrive?(9:00) Everything marketers have been ignoring in 2026 so far(21:35) Overrated or underrated...~ Further reading ~ Publicis wins Microsoft's AI biz and Anthropic's revenue surges: Latest industry movesROAST expands to US and impact.com helps YouTube launch Creator Partnerships API: Latest industry movesGlobal consumer media usage to rise after 2025 slump Hosted on Acast. See acast.com/privacy for more information.

The need for AI-literacy has never been higher among marketers, but how can anyone stay on top of the ever-changing AI-landscape?On this episode of the Performance Marketing Unlocked podcast, Lee Henshaw and Dino Myers-Lamptey, co-founder of The Marketer in The Loop AI certification course, outline why getting back to basics and focusing on the foundational knowledge from marketing's past is the best way for preparing to acquire the skills needed in marketing's future. Also, the pair of industry veterans talk about some of advertising's most hotly debated topics, deciding if things like 'first party data' and 'the traditional marketing funnel' are overrated or underrated. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:58) Why is now the right time to invest in AI-literacy?(10:03) What do we need more of and less of from marketing in 2026?(21:26) Overrated or underrated (28:35) PMW's Resell Me a Pen Challenge ~ Further reading ~ Industry moves: Omnicom reportedly sunsetting DDB brandBarb appoints partner for third phase of its API as Twilio partners with AEG: Latest industry movesJamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

The first quarter of 2026 has come to an end. It was full of expectation, innovation and cautious optimism – but how did it really play out?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford to discuss the factors, events and trading conditions that have marked the opening quarter of the year, diving into the state of play as we begin Q2 by addressing everything from business confidence and investment opportunities to new in-demand skills among marketers and everything in between. Also, the pair provide an update on OpenAI's ChatGPT Ads pilot, which has made headlines for a consecutive week. Despite murky early returns, OpenAI has announced an expansion of the pilot to new regions and an extension to its original timeline – but will the gamble pay off?This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) How has Q1 played out across adland?(10:12) OpenAI expands and extends its ChatGPT Ads pilot(19:10) Specificity is LLMs' superpower ~ Further reading ~ 'The horse is definitely cantering!': 81% of UK performance agencies report upbeat start to 2026Is the ChatGPT honeymoon over? 59% of UK performance agencies embedding bespoke AI in their work‘The war could change business confidence': UK marketing sentiment plummets 30% in a monthTop 4 agency 'hiring headaches': Analytics skills top shortage list Hosted on Acast. See acast.com/privacy for more information.

'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its clients, Dentsu and WPP abandoned Openpath and Omnicom has reportedly commissioned an audit of its relationship with the company – but why?On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe to discuss what these changes mean for the broader programmatic landscape and whether or not operating in the open web puts a ceiling on a company's success. Also, the pair discuss ChatGPT Ads' ongoing advertising trial. Early returns are in and measurement appears to be the biggest hurdle for advertisers, but what do consumers think of the new format – and does it matter? This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) What next for the open web?(10:01) Is ChatGPT playing measurement catch-up?(20:10) Why ads in ChatGPT has to work for OpenAI~ Further reading ~ Omnicom commissions audit of The Trade DeskWhy are holdcos turning on The Trade Desk?‘We have a responsibility to our clients': Publicis explains The Trade Desk pull back‘It is a paid beta test': Has ChatGPT Ads jumped the gun?‘Still finding its feet': Underwhelming early returns for ChatGPT Ads Hosted on Acast. See acast.com/privacy for more information.

The advertising industry can't decide how to best optimise the media mix for modern channels and metrics such as AI-powered search and retail media.On this episode of the Performance Marketing Unlocked podcast, Dom Coleridge, Co-founder and Commercial Director of Scale Digital, joins host Joe to argue why quality always beats quantity in the world of marketing. Across content, media, partnerships and channels, Dom believes that investing in premium solutions will always be the best way to ensure long-term, future-proofed performance.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:00) Are premium solutions worth the cost?(15:52) How much of a sticking point is trust?(27:58) PMW's Resell Me a Pen Challenge~ Further reading ~ Airbnb claims AI search has higher conversion than Google – but does adland agree?‘We are still only at the tip of the AI iceberg': Adland's 2026 predictionsIPA Bellwether: ‘Much of today's AI investment is being wasted' Hosted on Acast. See acast.com/privacy for more information.

The click era is over, prompts will soon equal profit, and creative is now a pivotal part of performance. These are just a snapshot of the takeaways from Performance Marketing World Unlocked 2026. One this episode of the Performance Marketing Unlocked podcast, PMW's editorial team is in the studio to talk all things PMW Unlocked 2026. With the annual confex now in the rear view, the trio discuss the biggest talking points, lessons learned, surprises and highlights from across two packed out days at London's Business Design Centre. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:54) Which sessions won the team over?(13:05) The key themes from PMW Unlocked 2026(18:11) What were the biggest surprises from the event?~ Further reading ~ A visitor's guide to PMW Unlocked 2026: From Candy Kittens to the confessional boothEverything advertisers are ignoring (but shouldn't be) in 2026Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing at LinkedIn, joins host Joe to reveal how the social media platform manages to stay ahead of the ever-changing AI-powered algorithms. From using social to build trust, leverage search and implement new advertising formats, Andrew offers a blueprint for B2B marketers to thrive in the new era of digital marketing. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) How is LinkedIn staying ahead of LLMs?(12:20) Dark social and building communities(20:26) PMW's Resell Me a Pen Challenge~ Further reading ~ PMW's New Year's Resolutions: marketing experts on the future of search, data, and privacy‘The first 20% of your text is the most important': Research reveals how to get cited by AI‘Brands will simply have to work harder for attention': How a social media crackdown could impact marketers Hosted on Acast. See acast.com/privacy for more information.

UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's access to particular audiences across social media formats.On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a whistle-stop tour of the biggest headlines from across the industry over the past fortnight.The pair touch on social media's future as an advertising channel, whether or not ads belong in large-language-models (LLMs), and if consumers are becoming fed-up with 'intrusive' new formats.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:15) Are we going to see a social media ban for under-16s in the UK?(11:18) Will people trust LLMs if they have ads?(19:28) Are consumers fed up with new ad formats?~ Further reading ~ ‘Brands will simply have to work harder for attention': How a social media crackdown could impact marketersPerplexity pulls the plug on ads, citing trust concerns for AITwo-thirds of Six Nations fans reject ‘annoying' in-game ads Hosted on Acast. See acast.com/privacy for more information.

AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated. And that changes the economics.If execution no longer depends on constant, hands-on optimisation, does performance naturally move closer to the business? Could this be the moment in-housing finally accelerates? And if it does, where does that leave agencies?To unpack it all, PMW deputy editor Joseph Arthur sits down with Drew Smith, co-founder and chief product officer at Upp.ai, and Steve Warrington, senior vice president of client and industry engagement.This episode of The Performance Marketing Unlocked podcast is sponsored by Upp.ai Hosted on Acast. See acast.com/privacy for more information.

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Line Group, Supriya Dev-Purkayastha, founder of Connect Growth and Emily Roberts, Head of Digital at Responsible Marketing Advisory, the group touch on accessible advertising, inclusivity in marketing, how to avoid short-terminism and why performance marketing shouldn't be retired. To hear more from our panel of experts, each of them will be in attendance and on stage at PMW Unlocked, our annual confex at the Business Design Centre in London, taking place on the 3rd and 4th of March. Limited delegate tickets are still available here: https://www.performancemarketingunlocked.com/book-your-place~ Episode breakdown ~ (2:38) Don't discount disabilities (13:30) Inclusivity is the essence of performance marketing (30:50) Short-terminism is just papering over the cracks(40:22) Performance marketing still belongs ~ Further reading ~ Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity still matters, if animals are the ultimate recipe for success and crucially, why marketers seem so determined to lean on AI despite its lack of popularity among consumers.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) Did Super Bowl LX's ads deliver?(14:46) Where did brands go wrong?(17:20) Anthropic versus the LLM world~ Further reading ~ Super Bowl LX review: AI flops on the big stageTop 10 Super Bowl ads – according to consumersPMW's top 3 Super Bowl ads to watch before SundaySuper Bowl LX: PMW's pre-game (advertising) run-down Hosted on Acast. See acast.com/privacy for more information.

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:47) How can brands decide if in-housing will work for them?(16:38) What trends should marketers be getting excited about?(25:01) PMW's Resell Me a Pen Challenge~ Further reading ~ Puregym, McDonald's, Toyota, James Villas and Crunch Fitness: Top 5 performance marketing campaignsTeam of the Year winner: PureGymAlmost half of marketers now contact their agencies ‘less than once a week' Hosted on Acast. See acast.com/privacy for more information.

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.The pair detail the story and assess how it underscores the broader challenges affiliate marketing is facing, specifically, measurement, visibility and trust.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:53) What has Honey done wrong?(10:56) How can affiliate marketing improve its perception among marketers?~ Further reading ~ Awin announces 'confirmed breaches'; becomes latest affiliate network to update stance on HoneyRakuten cuts ties with Honey following commissions scandalDespite generating £19bn in sales in 2025, UK affiliate marketing is only just scratching the surface Hosted on Acast. See acast.com/privacy for more information.

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it's a deeper understanding of the human behind it.On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revealing how you can fill the gaps and future-proof your performance strategy.For more of Lea, she will be taking the stage at PMW Unlocked 2026 from 3-4 March at the Business Design Centre in Islington, London – find out more and get your tickets here.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:20) Bridging the gap between hard data and human psychology(18:32) Which marketing trends are overrated or underrated?(27:11) PMW's Resell Me a Pen Challenge~ Further reading ~ ‘GEO becomes a core capability for staying visible': 17 marketers on how AI will change adland in 2026An AI would never design Cannes Lions – and that should give us all some comfortRiding the TikTok algorithm: with great power comes great responsibility Hosted on Acast. See acast.com/privacy for more information.

The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest advertising stories to open 2026, from Reddit's boom in reach to how FMCG brand's can navigate the UK's junk food advertising ban and everything in between.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:45) Reddit surpasses TikTok in UK reach(10:40) The UK's less healthy food ad ban is here(17:15) Quickfire review of the newsdesk's biggest headlines~ Further reading ~ Reddit overtakes TikTok to become UK's fourth most visited social platformUK junk food ban goes live: How FMCG brands can win in a restricted ad landscapeThe Guardian and Buzzfeed headline first Publishing Partners for The Trade Desk's OpenAds Hosted on Acast. See acast.com/privacy for more information.

PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions for what the next 12 months might hold.From AI's impact on search to Amazon's booming DSP ecosystem and everything in between, PMW's Editor Robin Langford, News Reporter Reem Makari and host Joe leave no stone unturned, also revealing some hot takes and fast favourites from 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:57) Reflections on 2025(21:50) Predictions for 2026(35:01) The PMW team's fast favourites from the past 12 months~ Further reading ~ ‘We are still only at the tip of the AI iceberg': Adland's 2026 predictions‘Marketers don't care where consumers buy, only that they buy': Adland's 2026 predictions‘People won't trust AI – but they'll use it for everything': 15 expert marketing predictions for 2026‘2026 will drop a brutal marketing truth': 18 experts on adland's biggest challengesPerformance Marketing World Awards: All 26 winners announced Hosted on Acast. See acast.com/privacy for more information.

Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency with an effective strategy for gathering and utilising data? The answer is simple, trust. Unfortunately, building trust is not quite so simple. On this episode of the Performance Marketing Unlocked podcast, Zac Eller, General Manager, Global Partnerships & Business Development at ExpressVPN, joins host Joe to detail exactly how marketers can make privacy a unique selling point for their brand and crucially, use it to build and maintain customer loyalty. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why has privacy become even more important in 2025? (1:55)What exactly does a VPN do? (14:59)PMW's Resell Me a Pen Challenge (26:35)~ Further reading ~ AI browsers, Netflix's advertising boom and Apple's privacy warning85% of agencies are turning to third-party data to reduce reliance on advertisersCould 2025 be the start of the golden age of marketing measurement? Hosted on Acast. See acast.com/privacy for more information.

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers' fears over whether or not shoppers will respond to their advertising is not the biggest talking point of the upcoming event, positing that a much bigger trend is looming over the weekend – AI-fuelled shopping. With AI agents such as Amazon's Rufus now at consumers' disposal, we are about to see an early litmus test for the AI-era of commerce. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How are brands feeling ahead of BFCM 2025? (2:15) Is AI about to uproot everything we know about shopping? (8:19)Are marketers losing the freedom to experiment? (15:22)~ Further reading ~ OpenAI introduces shopping research within ChatGPTAlmost half of consumers 'trust AI summaries without clicking'Black Friday Cyber Monday weekend set to deliver £9.52bn for retailers Hosted on Acast. See acast.com/privacy for more information.

Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day. However, on this episode of the Performance Marketing Uncocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What happened to product sampling's reputation? (1:47)Digital sampling in action (17:43)PMW's Resell Me a Pen Challenge (29:27)~ Further reading ~ ‘Digital sampling is a great way for brands to get data': Q&A with Matthew Huntly, SamplTop 5 adtech tools this week: VideoAmp, Hightouch, Sampl, DoubleVerify, and UnileverMatthew Huntly Hosted on Acast. See acast.com/privacy for more information.

New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and other popular advertising channels, are becoming too fragmented. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Is retail media about to hit its peak? (1:54)How will agentic AI impact retail media? (13:03)~ Further reading ~ Retail media adspend to clear $200bn by 2027 – but is a plateau on the horizon?Are you ready for retail media 2.0? Hosted on Acast. See acast.com/privacy for more information.

Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months.From neglecting the basics to building out AI models on incomplete data, she details the areas marketers are over-emphasising and where their attention should be going instead.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What has been the biggest missed opportunity in 2025 for marketers? (2:30)How can marketers avoid missing out in 2026? (17:41)~ Further reading ~ How to stop survivorship bias haunting your marketing effortsEsme Robinson Hosted on Acast. See acast.com/privacy for more information.

AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to discuss several of the industry's biggest headlines from the past couple of weeks. In an attempt to help you keep up with a news cycle that never stops, consider this a quick-fire round-up of everything marketers need to be aware of heading into November.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Does the introduction of ChatGPT Atlas represent a paradigm shift in search? (2:17)Netflix's ad sales are booming, so why are its earnings down? (11:43)~ Further reading ~ OpenAI launches ChatGPT's first web browser, Atlas‘A new milestone in the AI browser arms race': What ChatGPT Atlas means for marketersNetflix records ‘best ad sales quarter ever' despite disappointing earningsUS and China ‘nearly finalise' TikTok sale dealApple claims it may be ‘forced' to disable ATT across Europe Hosted on Acast. See acast.com/privacy for more information.

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.Recorded on the ground at Retail Media Summit UK 2025, the respective interviews dive into what the "second phase" of retail media is going to look like, from deployment of the channel in the UK versus the US to its growth prospects amid a turbulent economy. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Ollie Shayer on his move to SMG and the challenges surrounding retail media (1:29)Daniel Knapp forecasts retail media's future and talks differences between the UK and US (9:03)~ Further reading ~ Six spicy predictions for retail media in 2026Rory Sutherland explains everything wrong with performance marketingIceland expands retail media network through Epsilon partnership Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What's wrong with performance marketing? (1:48)How retail media can build a bridge between brand and performance (23:15)Why frozen food needs to make a return in Britain (31:31)~ Further reading ~ Investing in performance marketing is not enough, a view from Rory SutherlandHavas Market's Alex Walker on navigating adland in a time of ‘information overload' Hosted on Acast. See acast.com/privacy for more information.

With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect industry leaders' hot takes on the rumours, outlining how the innovation may impact marketers, whether or not competing large-language-models will follow suit, and how regulators can catch-up with generative AI's ever-growing expansion.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What does adland make of ChatGPT's advertising potential? (1:26)Are we about to see the formation of yet another monopoly? (13:39)~ Further reading ~ ChatGPT ad plans revealed? OpenAI seeks ‘paid marketing' engineer‘A seismic shift': How ChatGPT becoming an ad platform would impact adland Hosted on Acast. See acast.com/privacy for more information.

The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the CFO with a short-term sales boost – but is this best way to make the most of peak season? On this episode of the Performance Marketing Unlocked podcast, Suzanna Chaplin, founder and CEO of esbconnect, argues that a long-term approach focused on customer retention and first-party data collection is the best way to utilise Q4's annual spending surge. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How can marketers and advertisers best deal with Q4's sales expectations? (2:14)Which metrics matter most during peak season? (15:30)PMW's Resell Me a Pen Challenge (25:35)~ Further reading ~ PMW Retail Playbook 2025: Dreaming of an AI Christmas?Where marketers should spend (and save) this Christmas Hosted on Acast. See acast.com/privacy for more information.

Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix's premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the industry. From how it impacts competing DSPs and the broader open web, to what changes it will prompt among advertisers and consumers.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Who wins and loses from Netflix and Amazon's partnership? (0:59)How will this partnership impact consumers? (14:16)~ Further reading ~ ‘A win-win for advertisers, Netflix and Amazon': Industry reacts to Amazon Ads' partnership with NetflixAmazon Ads and Netflix team up for programmatic buying on ad-tier audience Hosted on Acast. See acast.com/privacy for more information.

Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the Performance Marketing Unlocked podcast, Paul Evans, founder and Chief Positioning Officer at V2RSION – a seasoned marketing specialist across brand, agency and client-side – offers marketing leaders a path through all of the industry muck. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How can marketing leaders can succeed in the face of so much pressure? (0:48)What channels do marketers young and old need to be leveraging? (14:50)~ Further reading ~ Havas Market's Alex Walker on navigating adland in a time of ‘information overload'How to demonstrate and increase advertising's impactCMOs losing customers due to martech failures Hosted on Acast. See acast.com/privacy for more information.

The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why PMW has done it for you.On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to unpack AI's impending impact on marketing jobs, campaign targeting, and measurement. Also, the pair touch on Google's mounting legal battles and whether or not it really holds monopolies over both search and adtech.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Answering AI's biggest marketing questions (1:12)Is Google feeling the pressure from its ongoing legal battles? (15:32)~ Further reading ~ 3 tough questions on... AIPubmatic sues Google over adtech monopolyEU fines Google nearly €3bn for abusing adtech dominance‘A relative slap on the wrist': Industry reacts to Google's search monopoly remedies Hosted on Acast. See acast.com/privacy for more information.

Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hindering competition with industry giants such as Walmart and Amazon.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Is AI further affirming Amazon's e-commerce dominance? (1:00)What opportunities and threats is the e-commerce industry facing? (17:22)PMW's Resell Me a Pen Challenge (25:20)~ Further reading ~ Amazon Rufus' memory upgrade signals ‘massive shift' for e-commerceTech giants dominate list of world's most valuable brandsWhy Amazon will not devour advertising Hosted on Acast. See acast.com/privacy for more information.

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee.On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly why advertisers' blind faith in big tech black-boxes can't go on.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Did Meta inflate Shops ads' performance? (1:26)How can brands compete with big tech? (15:56)PMW's Resell Me a Pen Challenge (26:03)~ Further reading ~ ‘There are a lot of elephants in the room': Industry reacts to claim Meta inflated Shops ads' performanceAdvertising without AI? That era's overBig tech Q2 earnings: Amazon, Alphabet, Netflix, Meta, Apple, and Microsoft Hosted on Acast. See acast.com/privacy for more information.

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:19)What drove growth in Q2? (18:38)PMW's Resell Me a Pen Challenge (26:45)~ Further reading ~ How do you judge creative campaign success in a zero click world?1% click-through rate: How Google AI Overviews is killing publishersDon't fear the scraper: AI needn't be a threat Hosted on Acast. See acast.com/privacy for more information.

The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports.In terms of each platforms respective investment plans, one thing is clear, AI is the future – and with all the money being put towards it, an automated future might be upon us sooner than we think.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:06)What drove growth in Q2? (15:06)PMW's Resell Me a Pen Challenge (24:43)~ Further reading ~ Big tech Q2 earnings: Amazon, Alphabet, Netflix, Meta, Apple, and MicrosoftPlatform watch: Reddit introduces automated bidding as X incentivises ‘beautiful ads'Meta to stop all political ads in the EU Hosted on Acast. See acast.com/privacy for more information.

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why did Amazon disappear from Google Shopping ads? (1:16)What do the latest AA/WARC and IPA Bellwether figures mean for adland? (12:51)Is retail media part of search? (24:21)~ Further reading ~ Amazon disappears from Google Shopping adsStrategy shift or test?: Marketers react to Amazon's shock Google Ads exit ‘Reacting fast isn't the whole story': UK ad industry on the latest AA/WARC reportAA/WARC: UK adspend increases 8% to open 2025IPA Bellwether: Increase in 'short-term' marketing budgets reverses decline Hosted on Acast. See acast.com/privacy for more information.

Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?Jake Higgins, Partner at MNC, joins host Joe to dissect his latest essay 'The ROAS Illusion'. Together, they discuss why ROAS is no longer representative of the full story and in some cases, high ROAS campaigns are actually hindering brands' incremental growth.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What is the ROAS illusion? (1:03)How should brands approach their media planning in light of this issue? (15:45)PMW's Resell Me a Pen Challenge (21:58)~ Further reading ~ Platform watch: YouTube and Meta crackdown on unoriginal content as OpenAI integrates in-chat checkoutMeta unveils a host of new tools to help partners leverage its AI ads systemWhatsApp monetisation is overdue, but will users tolerate it? Hosted on Acast. See acast.com/privacy for more information.

Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media.On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike.Preceding that discussion, is a catch-up with PMW's intrepid News Reporter Reem Makari (1:21), who joins host Joe to talk Mad//FEST London, Prime Day 2025, and review a turbulent H1 ahead of a potentially even more turbulent H2.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ A review of H1 and a look ahead to H2 (1:21)Marrying attention and retail media (16:38)What is the true value of attention? (35:58)PMW's Resell Me a Pen Challenge (45:20)~ Further reading ~ Co-op plugs in-store attention data into major agency planning toolsSocial media is becoming a vanity metricMike FollettAI's ‘Sputnik moment': What the arrival of DeepSeek means for marketers Hosted on Acast. See acast.com/privacy for more information.

Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can win over CEOs are begin to earn the C-suite's trust, even in trying times.Also on this episode, PMW's Editor Robin Langford (1:51) joins host Joe to recap Cannes Lions 2025, detailings the week's highs and lows.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Recapping Cannes Lions 2025 (1:51)Why don't CEOs trust CMOs? (17:18)How can CMOs future-proof themselves? (32:52)PMW's Resell Me a Pen Challenge (38:37)~ Further reading ~ A tough economy means it's time to rationalise the marketing suiteMarketers might be over last click attribution – but what if your CFO isn't?The real growth strategy for CMOs: Connecting brand and performance marketingROI Romance: why it's time for CMOs and CFOs to rekindle their relationship Hosted on Acast. See acast.com/privacy for more information.

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28)Spotify's Brian Berner talks industry growth and innovation (26:43)The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)~ Further reading ~ When will we stop talking about AI?Cannes Lions Live Day 3: Creativity is back on the menu Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings What is most interesting about Cannes Lions 2025? Hosted on Acast. See acast.com/privacy for more information.

How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it?In this Digital Disruptors episode, PMW News Reporter Reem Makari speaks with Babajide Sotande-Peters, Senior Manager of Global Programmatic & Innovation at a team x Omnicom, Milica Lukic, Account Director at Adform, and Sophie Marsh-Baldry, Senior Programmatic Account Manager at Azerion. Together, they share how they each found their way into the programmatic space and why they've stayed.The trio discuss why programmatic is often seen as the perfect entry point for digital-native gen Z and millennial marketers, thanks to its data-driven nature, channel diversity, and demand for analytical thinking. But it's not just a young person's game, they also reflect on the importance of having mixed-experience teams to drive innovation, context, and creativity.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 - 4:23): Introduction to programmatic advertising and personal journey(4:23 - 9:59): Programmatic as an entry point and generational differences(9:59 - 16:33): Collaboration between generations and client openness to innovation(16:33 - 27:11): Programmatic in wider marketing strategy and traditional media(27:11 - 41:20): Risks, AI, and myth vs. fact in programmatic~ Further reading ~Spotify opens programmatic marketplace to advertisers with launch of new solutionNetflix expands programmatic offering to EMEA with Google DV360 and The Trade Desk partnershipsBig tech under fire after report finds programmatic ads running alongside CSAM sites Hosted on Acast. See acast.com/privacy for more information.