Performance Marketing Unlocked

How has PPC and paid media evolved—and what skills do marketers need to thrive in an era of automation, AI, and emerging platforms?In this episode, PMW's News Reporter Reem Makari speaks with Clotilde de La Noue, Acting Head of Digital and Performance Marketing at the Financial Times; Lydia Wigley, Paid Media Strategy Director at Croud; and Tom Chandler, Founder of The Digital Lighthouse. Together, they explore the shift from manual to automated processes, the importance of cross-channel collaboration, and the growing role of machine learning in paid search.They also reflect on the challenges of convincing senior leaders to invest in new platforms like TikTok; why traditional PPC skills like testing and rigor still matter; and how marketers can better communicate complex strategies to different stakeholders. Plus, they share predictions for the future of performance marketing and tackle some common myths about PPC and paid media.~ Episode breakdown ~(2:27 – 6:53) Evolution of PPC: From manual bidding to AI integration(6:53 – 11:59) Challenges, opportunities, and the value of traditional PPC skills(11:59 – 22:17) Cross-channel collaboration and communicating with senior leaders(22:17 – end) Future trends, emerging platforms, and myth or fact: PPC edition~ Further reading ~Pay Per Click (PPC)Performance driven paid media the most critical investment for 62% of marketersGoogle or Meta? The best way to spend your paid media budget during peak Hosted on Acast. See acast.com/privacy for more information.

UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off. Fortunately, Caspar provides a road-map for future success.Preceding that discussion however, host Joe is joined by PMW's News Reporter Reem Makari (2:19) to dissect the latest IPA Bellwether report, covering Q1 of 2025. Marred by resoundingly negative sentiment from those surveyed, the pair discuss the future of the UK's advertising industry and whether or not things will trend upwards in the future or continue to decline.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:19) Dissecting the latest IPA Bellwether report(15:53) Caspar Lee talks about the inception of his influencer marketing business(27:48) How brands and creators can foster partnerships that last(38:28) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether: UK adspend declines for the first time in four yearsCreators and brands are misaligned on what they want partnerships to achieve‘The traditional consumer is dead': Industry responds to Unilever CEO's bold influencer marketing plans Hosted on Acast. See acast.com/privacy for more information.

What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?In this episode, PMW's News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make data work with them—not against them.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 – 6:55) Smarter strategies with first-party data(6:55 – 15:20) Gen Z, privacy, and transparency(15:20 – 27:45) Collaboration, innovation, and long-term thinking(27:45 – 35:10) Trends to watch in 2025(35:10 – end) Myth or Fact: Data Edition~ Further reading ~10 ways to make your first-party data work harder (Part 1)Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust'How to use synthetic data for enhanced ad addressabilityHow to maximise geolocation dataDon't let your data haunt you: 4 privacy nightmares and how to avoid them Hosted on Acast. See acast.com/privacy for more information.

Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:20) Should news publishers prepare for an adspend boom or bust?(15:14) Breaking down a decade of retail media(32:56) Can social commerce and retail media co-exist?(41:18) PMW's Resell Me a Pen Challenge~ Further reading ~ Google claims European news content has ‘no measurable impact' on its ad revenueStagwell to increase adspend on news media by 22%‘Marketers will need to be flexible': What Trump's tariff war means to the advertising industryWPP acquires data firm InfoSumRetail media marketers can't ignore social commerce Hosted on Acast. See acast.com/privacy for more information.

SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?In the first ever episode of Digital Disruptors, winners from this year's 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google. PMW's News Reporter Reem Makari speaks to Mollie Ellerton, Head of SEO at Hookflash, and Jean Sarunporn, SEO Director at MG OMD, to discuss how their generation of marketers view search today, what strategies they see as outdated and which ones are still being used today, looking at search beyond Google, and more.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. View the winners from this year's 30 under 30 awards here. This episode was produced by Haymarket Studio Manager, Nav Pal and hosted by PMW News Reporter, Reem Makari. ~ Episode breakdown ~(1:19 - 4:03) Challenging Traditional SEO Mindsets(6:56 - 11:30) Evolving Search Platforms(16:00 - 19:15) AI in SEO(22:38 - 30:34) First SEO Success Stories(39:22 - 42:38) Myth or Fact SEO Game Hosted on Acast. See acast.com/privacy for more information.

As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.

On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal. Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands of attendees with insights, anecdotes and crucially, data.But what were they all talking about? On this episode of the Performance Marketing Unlocked podcast, the PMW editorial team (2:18) discuss the biggest lessons, surprises and themes from the third edition of PMW's annual headline event, PMW Unlocked.From MMM's latest updates and the future of agencies to the cultural shifts occurring within the industry and why you need to meet AI head on, this episode is offers an update on the current state of affairs in adland as we round out the financial year.Also on this episode, as a special treat, enjoy the full recording from one of our headline sessions taken right from the main stage (29:01)! Host Joe speaks with famed youtuber, podcaster and entrepreneur Calfreezy, on how brands can better leverage influencer marketing. An influencer of 15 years, Calfreezy reveals all his best tips and tricks for fostering long-term brand and influencer relationships that deliver for both parties.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The team reviews PMW Unlocked 2025(20:58) Is a cultural shift incoming for marketing?(29:01) Why your brand needs more than just ads, with guest Calfreezy~ Further reading ~ Why Les Binet hates performance marketing‘Lots of littles': Dr Grace Kite on the future of brand building in the performance era6 questions with… Sainsbury's Head of Digital Marketing, Carla Parry Hosted on Acast. See acast.com/privacy for more information.

"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:13) Which platforms performed best in Q4 2024?(21:05) Building a business in the face adversity with the founder of Real Eating Company(39:28) An assessment of the UK's small business ecosystem(53:00) PMW's Resell Me a Pen Challenge~ Further reading ~ Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft comparedIPA Bellwether: UK adspend returns to growth but main media plummets‘A double-edged sword': Labour's ‘Halloween budget' has marketers reconsidering approach to growth Hosted on Acast. See acast.com/privacy for more information.

Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:22) Previewing Super Bowl LIX's advertising(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns(45:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the dayFox to stream the Super Bowl for free on ad-supported platform Tubi Hosted on Acast. See acast.com/privacy for more information.

Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.How do we overcome this problem? Joe and Perrine reveal all later in the episode.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:58) How should advertisers respond to Trump's influence on social media?(22:14) Passion vs Process – finding the right balance(37:26) Is AI here to help or hinder creativity? (48:12) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ Trump signs order to delay TikTok ban for 75 days The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?Meta incentivises content creators to join its platform with $5,000 bonus scheme Hosted on Acast. See acast.com/privacy for more information.

Google has been the King of Search since 1998 – but for how much longer can it retain the crown?Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search "monopoly".But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark Digital (21:56), and veteran of search marketing.Preceding that discussion however, is a chat PMW's Premium Content Editor Jyoti Rhambai (2:10), who opens the episode (and the new season of the show!) alongside host Joe to talk about the industry predictions they think will come to fruition in 2025, as well as some they aren't so sure of.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:10) Which 2025 adland predictions will come true?(21:56) Greenpark's Chris Pearce talks the changing search ecosystem(33:58) How should marketers be using search and social in 2025?(47:17) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ TikTok ban: US Supreme Court shows scepticism as creators move to other platformsWhy Google has never looked more fragile as an advertising channelTikTok rivals Google with launch of its own search ads solution‘AI is emerging from the hype cycle': 21 marketers on automation and emerging channels‘CMOs will pivot towards 1-to-few': 7 experts on how AI will change marketing in 2025 Hosted on Acast. See acast.com/privacy for more information.

The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.See you in the new year for season 4!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The PMW team reviews 2024(21:49) Hot takes for 2025(46:42) Biggest opportunities and threats facing adland next year(51:53) Festive fun!~ Further reading ~ GARM to shut down following Musk's X antitrust lawsuit‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comebackDentsu forecasts global advertising market to grow 6.8% in 2024TikTok faces US ban by the new year if it doesn't sever ties with ByteDance Hosted on Acast. See acast.com/privacy for more information.

Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend(19:31) Breaking news!(26:56) 60 second news round-up(28:29) Introducing Recurly's Guy Meyers(41:50) Can loyalty be measured?(53:57) PMW's famous 'resell me a pen' challenge~ Further reading ~ Adland on the cusp of ‘record breaking' Black Friday weekendEssential tasks every marketer should tick off before Black FridayWhy data privacy is a balancing act: navigating personalisation and trust in the digital eraPerformance marketing software market to double by 2032Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences Hosted on Acast. See acast.com/privacy for more information.

Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:19) The PMW team talk our 2024 awards(25:00) Defining retail media(37:27) What does the future of retail media look like?(44:14) Retail media in the US vs the UK~ Further reading ~ A moment at Retail Media Summit UK '24 with... Boots Media GroupCan retail media deliver a true halo effect this Christmas?Performance Marketing World Awards: all 28 winners announcedView from the red carpet: photos from the PMW Awards 2024PMW Awards 2024: The winner's circle in pictures Hosted on Acast. See acast.com/privacy for more information.

What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report(23:56) Introducing Google's Dyana Najdi(26:53) What's the current state of the search landscape?(43:15) Is there an AI arms race?(51:36) PMW's famous 'resell me a pen' challenge~ Further reading ~ Google announces additional AI-powered PMax updates for peak seasonGoogle shakes up Performance Max ad auctions ahead of peak shopping seasonOver a third of consumers to reject third-party cookies in Chrome next yearIPA Bellwether: UK adpsend freezes for first time in over three years‘When finances are constrained, that's when the magic happens': Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.

Will AI help put an end to the agency vs in-house vs in-house agency debate?On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter.(16:18) Introducing Journey Further's Lydia Hinchliff(18:19) Is performance moving up the funnel as much as we think?(38:58) Can agencies compete with AI?(49:51) PMW's famous 'resell me a pen' challenge~ Further reading ~ Agency vs in-house vs in-house agency? The big question that's divided marketers‘A litmus test for buying intent': Can Amazon Prime Day dispel peak shopping season jitters?Nearly half of marketers believe AI will make their companies less dependent on agenciesOver nine in ten marketers have experienced selective reporting from agenciesCannes Lions 2024: Creativity isn't dying, but its ‘big idea' gatekeepers are losing their grip Hosted on Acast. See acast.com/privacy for more information.

What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers?On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising.Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai(13:04) Introducing Kantar's Gonca Bubani(24:12) Are marketers paying enough attention to consumers' advertising preferences?(34:09) Is there really freedom of choice in advertising?(44:28) PMW's famous 'resell me a pen' challenge~ Further reading ~ Amazon, TikTok, Netflix and YouTube crowned advertising's golden childsX poised to suffer ‘biggest recorded pullback' from advertisers everIs AI bridging the gap between performance and creative?Hubspot launches host of AI-powered tools for marketers Hosted on Acast. See acast.com/privacy for more information.

Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Brat summer turns ‘very demure': how brands can leverage viral TikTok momentsThe future of affiliate marketing: AI, influencers, and beyondWhat's really happening in affiliate and influencer marketing?Everything you need to know ahead of Google's antitrust trialGoogle vs. the DOJ day one: what we know so far Hosted on Acast. See acast.com/privacy for more information.

Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel.Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential.Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Everything I've learnt about performance marketing and why I'm choosing to ignore itBudweiser Brazil is transforming songs that name-drop its brand into audio ads on SpotifyWhy brands should be harnessing the power of fandomSpotify's ad marketplace expands to Asia and Latin America with AI Hosted on Acast. See acast.com/privacy for more information.

Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WFA) will see it close down the Global Alliance for Responsible Media (GARM), brand safety just got even harder to secure.This episode of the Performance Marketing Unlocked podcast features PMW's Editor Robin Langford (2:29), who takes us on a whistle-stop tour of the latest stories from across our news desk, with brand safety a central theme throughout. Touching on Amazon's partnership with Pinterest and TikTok, whether or not Google will have to sell part of its adtech business, and much more.Also in this episode, Fiona Salmon (11:21), Managing Director of Mantis, joins us to discuss how X's lawsuit against the WFA led to the discontinuation of GARM and what the industry can expect with regard to brand safety and suitability going forward. In conversation with host Joseph Arthur, Fiona discloses why she thinks short-terminism isn't going anywhere, how Mantis is trying to help publishers get the most from their ad placements and why AI is the best path forward.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ ‘It seems a bully has won': Ad industry reacts to GARM's demise after Musk's X lawsuit GARM to shut down following Musk's X antitrust lawsuitUS court rules Google's search business broke antitrust laws: What next?Amazon expands in-app shopping partnership to include TikTok and Pinterest WARC: Brand safety tops advertisers' programmatic advertising concerns Hosted on Acast. See acast.com/privacy for more information.

Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the industry, leaving marketers wondering exactly what the future of data collection is going to hold.Seeking to answer all the burning questions, this episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai, and News Reporter, Reem Makari (2:41), who join host Joseph Arthur to evaluate the news' biggest winners and losers.Also in this episode, Mike Fantis (20:10), VP and Managing Partner of DAC Group UK, speaks to Joseph about the chain of events that led to Google's decision, provides an insight into what Chrome's 'user choice' cookie feature might entail, and outlines why regardless of the continued access to third-party cookies, marketers still need to be investing in alternative, first-party data driven solutions.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Google scraps cookie deprecation plans in favour of new ‘user choice' feature‘Their plan has failed': Industry reacts to Google's cookie u-turn‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comeback Hosted on Acast. See acast.com/privacy for more information.

From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12 months for the performance marketing workforce – but with the economy trending upwards, are conditions about to improve?This episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai (3:18), who joins to discuss the findings from the latest IPA Bellwether report for Q2 2024. Together, Jyoti and host Joseph Arthur unpack all the top-line insights from a generally buoyant report and reveal some of the industry's early reaction.Also in this episode, Jodie Clayton (18:48), Associate Director, Marketing, Digital and E-commerce at Major Players, joins Jyoti and Joe to discuss the state of play for the marketing workforce. The trio discuss PMW's recently released Workforce Report and Jodie lifts the veil on all things marketing jobs for 2024 and beyond – from how the economy is set to impact salaries and the opportunities across both junior and senior positions, to the incoming 'reskilling revolution' and AI's potential impact on the job market.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ IPA Bellwether: Marketing budgets revised up at strongest rate in over a decadeThe importance of a trial and error approach: 17 marketers' takeaways from the latest IPA BellwetherIPA Bellwether reaction: 13 experts on AI's tipping point, live events comeback and beating the cookie-free rushPMW's Workforce report: Average salary changes across 36 marketing roles revealed Hosted on Acast. See acast.com/privacy for more information.

PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar.Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology.Duncan joins host Joseph Arthur to lift the veil on AI's potential when it comes to measurement, campaign creative, optimisation and more. An expert on data analysis and insight gathering, as well as a Cannes Lions veteran, Duncan explains why AI has become such a talking point in Cannes and how marketers' attitudes towards it are beginning to shift from aspiration to application.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ That's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024Cannes Lions 2024 in review: 17 marketers look back at the festival that wasOne minute in Cannes with: Relo MetricsOne minute in Cannes with: SS+K M&C Saatchi Hosted on Acast. See acast.com/privacy for more information.

PMW's Cannes Lions 2024 podcast miniseries continues!Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review, unpacking the biggest surprises, lessons and highlights from Cannes Lions 2024.PMW Editor Robin Langford joins host Joseph Arthur once again, offering listeners a flavour of the festival from within the Palais itself. Together, they share their personal highs and lows and biggest takeaways ahead of next year.Featuring even more insights from adland's best and brightest, including Rebecca Swift, Senior Vice President of Creative at Getty images, Tony Gemma, Global VP and Head of Yahoo Creative and Brittany Blanchard, EVP Digital Media at Media.Monks, the Performance Marketing Unlocked podcast has become the go-to show for hot takes on all things Cannes Lions.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Cannes 2024: Yahoo and Reddit launch products while Google encourages AI experiments Cannes Lions Day 5: Putting creativity into contextOne minute in Cannes with: Media.MonksOne minute in Cannes with: Channel Factory Hosted on Acast. See acast.com/privacy for more information.

PMW is one the ground at Cannes Lions 2024!Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representationCannes Lions Day 2: A walk on the wild sideCannes 2024: Meta upgrades advertising suite with boost to gen AI toolsCannes Lions day 1: back inside the blast furnace of global marketing Hosted on Acast. See acast.com/privacy for more information.

Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ DOOH it better in 2024“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, VeridoohTop 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence Hosted on Acast. See acast.com/privacy for more information.

Interested in flirting with an AI-powered large language model (LLM)?This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ ChatGPT can talk, see and flirt in latest OpenAI updateApple to integrate ChatGPT into the next iPhone upgrade?Google is fully embracing its AI eraWhat's really happening in affiliate and influencer marketing?‘The most powerful performance marketing I have experienced': AI's impact on affiliate marketing Hosted on Acast. See acast.com/privacy for more information.

Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Will Google now expand its cookieless test to 10% of Chrome users?‘Enough is enough': Google's cookie delay ignites frustration from the ad industryGoogle delays cookie phase out until 2025“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance' Hosted on Acast. See acast.com/privacy for more information.

Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Co-op launches UK's first convenience Retail Media NetworkMorrisons uses AI to set ‘personalised shopping challenges' as part of retail media revampIPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing' discountsUnderstanding consumer behaviour is key: 16 marketers' takeaways from the latest IPA BellwetherIPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024What's next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report Hosted on Acast. See acast.com/privacy for more information.

With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce landscape is becoming increasingly impacted by AI technology.This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Amazon Ads brings its AI-powered product image generation tool to the UKWill the data skills gap hinder marketers' ability to integrate AI? Hosted on Acast. See acast.com/privacy for more information.

In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Google enters the MMM game: Meridian helps marketers find their own 'North Star' metricsSchweppes first brand to land UK title ad buy for Netflix's The Gentlemen Hosted on Acast. See acast.com/privacy for more information.

It's all been building up to this.Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead.This episode brings you highlights from the event, discussed by the entire PMW team. We give you a recap talking through the best bits with clips from some of the best sessions.As an extra special treat, we have also added you the entire session from one of the most exciting interviews at the event to the end of this episode: a conversation with the Marketing Director behind Steven Bartlett and the Diary of a CEO podcast, Grace Andrews. The expert at engaging community even reveals some secrets for the year ahead.PMW's Editor, Robin Langford, discusses the true effects of the cookie deprecation spoken about in the keynote presentation from Quantcast. We also include a clip from a panel that discussed whether to in-house or outsource performance marketing channels, with the speakers fighting over whether social or search is more difficult!The PMW team, Lucy Shelley, Joe Arthur, Jyoti Rambhai, Sam Johnstone, Celine Yaseen and Reem Makari, all recap their best bits and the outlook of the industry in this special bumper episode.Clips include:Alex Mills, Client Partnerships Director EMEA, Quantcast - on the conference floorPatrick Zinga, Digital, Data and Martech Lead, Heineken - in a panel discussionGrace Andrews, Marketing Director, Steven Bartlett and Diary of a CEO - entire sessionThank you to ALL our partners for making the event happen. Including Headline Partner Quantcast and Platinum Partner DAC Group.The PMW Unlocked event was produced by Haymarket Media Group. A HUGE thanks to whole team behind it with a special mention to Linda Eckefeldt.This podcast was hosted by Lucy Shelley.~ Further reading ~PMW Unlocked 2024: Top tips and tricks that brands and marketers might have missed from day onePMW Unlocked 2024: It's a wrap! Here's everything you missed from day two Hosted on Acast. See acast.com/privacy for more information.

The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities.Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.~ Further listening ~PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndromeFirst episode with cassette challenge: Fat cat art, Hollywood villains and Wordle Hosted on Acast. See acast.com/privacy for more information.

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.~ Further listening ~ How to be a marketer in 2024: PMW People Awards judgesHow Domino's became the 'Netflix of Food' Hosted on Acast. See acast.com/privacy for more information.

The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what it's like to be at the drawing board for a huge entertainment platform.Hosted by Lucy Shelley, Multimedia Editor, PMW.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.Further listening: Super Bowl special: the ads game – Attention Seekers, S2E9 Hosted on Acast. See acast.com/privacy for more information.

Who'd have thought you'd see Richard Hammond on a performance marketing podcast?The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important.DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an automotive media company, in-housing its content, publishing, production and marketing.Richard Hammond, Creative Director at DriveTribe, joins the podcast alongside the company's Managing Director, Dave Murdoch to discuss the new face of automotive marketing and how DriveTribe is one of Hammond's 'better' accidents...They reveal how to connect with communities, striking the right balance between data and creativity and how good thumbnails and titles drive performance. They explain the irrelevance of follower and subscriber numbers and why brands are looking for partnerships rather than campaigns.To cap it all off, the DriveTribe duo attempt the PMW Resell Me a Pen challenge with the task of Hammond's beloved 'Oliver' – the Opel Kadett from the Top Gear Botswana special.This episode was hosted and edited by Lucy Shelley, Multimedia Editor at PMW, joined by Joseph Arthur, Senior News Reporter at PMW.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024. Hosted on Acast. See acast.com/privacy for more information.

Is marketing and advertising a creative industry or content factory?Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley.The deadline for the PMW People Awards closes on 25 January. Enter here!~ Further reading ~Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketersMarketing has lost its big ideas, will they come back? John Farrell joins the podcastBarbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast Hosted on Acast. See acast.com/privacy for more information.

Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.As Google begins deprecating its Chrome cookies, where will the $480bn spent on programmatic go? Will it head into black box walled gardens or into the open web?One expert predicts that Musk will sell X by the end of the year, a year that also holds two critical elections for the US and UK. Warner Bros. Discovery and Paramount discuss a merger, creating an alliance that will add fire the the streaming wars for Netflix and Disney+ whilst Amazon reigns supreme as the world's most valuable brand in 2023 sitting on top of a goldmine of data.Plus, what is Tippex getting up to these days? We discuss this and more in the first episode of the year, readying you for 2024, with Editor Robin Langford and Premium Content Editor Jyoti Rambhai. Hosted by Multimedia Editor Lucy Shelley.Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted on Acast. See acast.com/privacy for more information.

'Prompt' is the word of the year for PMW Editor, Robin Langford.In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS.In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for the sector.He recaps his biggest pitch fail as the Global CEO of D'Arcy and the fraught agency/client dynamic, dissecting the industry's two speed economy. Are agencies are falling behind brands in terms of innovation, stuck using the same processes for the last 50 years?To cap it all off, John questions where marketing's 'big ideas' have gone. Do clients not value it as much? Is it too indulgent? Too risky? And to wrap up the PMW Resell Me a Pen challenge with a Christmas twist, John sells what a brand should be to a modern day consumer in 2024.But before we hear from John, PMW's editorial team close the year recapping the biggest performance marketing moments of 2023, from AI to social commerce.Thanks for following our podcast along this year, it's been an exciting journey and we can't wait to bring you more of the latest and greatest from the performance marketing industry next year!If you like this podcast, please leave a review, follow and subscribe at performancemarketingworld.com.~ Further reading ~PMW Predicts… the niche-ification of AI“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketersAmazon continues to bolster its social commerce standing with Snap collaboration Hosted on Acast. See acast.com/privacy for more information.

Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix.Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its people. But he still affirms, "it's a hard field to hire for".Nick discusses the importance of making tests "as dramatic as possible" and the triumphs and difficulties of innovation at a large company. Personalisation was key to the app's success and he charts how Amazon used to be the poster child of personalisation but has since been replaced by newer platforms.The PMW Resell Me a Pen is once again attempted, with the seemingly easy task of a CD-ROM. Listen on to see how Nick fairs with the (pizza-shaped?) disks...If you want to grab yourself a ticket for PMW Unlocked 2024, find out more here.Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.~ Further listening ~Behind TikTok – how the app is convincing its advertisersTechnology, AI, the metaverse... the future has two radically different possibilities – which side will you be on? Hosted on Acast. See acast.com/privacy for more information.

How much do we actually make our own decisions? Or are we influenced by people around us?Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental laziness, how brands can market to consumers who are bored of ads and the overrated marketing tactics used around Black Friday.He also attempts the PMW Resell Me a Pen challenge with the tough task of Tiddlywinks from previous guest TikTok's Simon Hofmeister, giving it a Royal PR boost...Also in this episode, PMW's News Reporter Joe Arthur discusses the news of the week with Amazon's partnership with Meta and Snap in a bid to minimise the competition from TikTok, but what do the experts think?To find out more about PMW Unlocked 2024, head here to register.If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com~ Further reading ~“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketersMeta partners with Amazon to let shoppers buy directly from Facebook and Instagram adsAmazon continues to bolster its social commerce standing with Snap collaborationAmazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google Hosted on Acast. See acast.com/privacy for more information.

Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter.PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis the season to be thrifty" he says as we dissect consumers spend, when they're shopping and how. We talk about why the Golden Quarter is so important to performance marketers, why it's going to be different this year and how marketers can do more with data.Also in this episode, PMW's News Reporter Joe Arthur shares the news of the week in the retail and e-commerce space, including Amazon's recent successes and the introduction of ad-free subscription tiers to Meta's platforms.Check out the full nine-part PMW Retail Playbook here.Further readingMeta to offer ad free subscriptions for Facebook and Instagram in EuropeAmazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and GoogleLatest podcast: Behind TikTok – how the app is convincing its advertisersChapters from the PMW Retail PlaybookSpending habits: why Brits are saving up to slow downPeak shopping times: a Black Friday bonanza or a bleak midwinter? A strategy beyond price: five marketing tactics for a Cost of Living ChristmasIf you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.

TikTok might have convinced its consumer base, but has it convinced brands and advertisers?Still in a challenger position, TikTok is constantly experimenting with new products in a bid to draw advertisers away from its competitors Facebook, Instagram and YouTube. Although thought of more as an organic brand tool, the Chinese-owned app is focusing on its performance offering particularly for e-commerce brands.Simon Hofmeister, Industry Head of E-commerce, Global Business Solutions at TikTok, joins the podcast to unlock TikTok as a performance channel. He discusses the impact of trends on e-commerce including #TikTokMadeMeBuyIt and 'cake or not cake', how the app is attempting to create an 'infinite loop' for the user journey and the game-changing importance of influencers.Despite the app's success, it's not faultless yet. With measurement challenges and hesitation from other verticals, TikTok is set to attract more brands and advertisers to the platform ahead of the Golden Quarter.Plus, Simon attempts one of the most impressive and in-depth Resell Me a Pen challenges yet, with the task of Eurovision!Also in this episode, PMW's News Reporter Joseph Arthur speaks to host Lucy Shelley about the TikTok news that has crossed his news desk recently, including the rumoured subscription tier to battle alongside Meta's.Further reading:Meta and TikTok test ad free subscription tiers outside of the US“Brands need to adapt”: unpacking the influence of TikTok and Meta's rumoured ad-free subscription tiersGet tickets to Unlocked 2024If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.

The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024.To save you reading the whole report, PMW's News Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of the UK adland in less than 10 minutes.Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.Hosted by Lucy Shelley, Multimedia Editor at PMW. Hosted on Acast. See acast.com/privacy for more information.

China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market?Jimmy Robinson, CEO and Co-founder of Chinese marketing agency PingPong Digital talks through the digital landscape of China and its netizens including the four most popular apps: WeChat, Douyin, Weibo and Red. The last 10 years has seen huge change for the country's internet and shopping cultures and Jimmy explains the attitudes to e-commerce and how to take advantage of it with a case study from clothing brand Lululemon. He reveals the biggest mistakes brands make when marketing to China and how to avoid them. Plus, he takes on a very suitable Resell Me a Pen challenge...Also in this episode, PMW's Editor Robin Langford talks through our APAC features on PMW in the last week as we head towards the biggest day in the shopping calendar: Single's Day.If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.

"You shouldn't be a marketer". Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains wether its worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox.Visha reveals how you can fail in fast-paced firms and more importantly, what you can learn from it. She divulges her best advice from Tess Alps, the real impact of layoffs across the industry and the not so secret hierarchy between brand and performance teams. We talk about how marketing has become lazy and long form content requires a mindset shift.Plus, we get into why Steven Bartlett's pod gets overrated due to clickbait and Visha attempts the PMW Resell Me a Pen challenge with the telegram!If you liked this episode, don't forget to like, follow the podcast, leave a review and subscribe at performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.

Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match...With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Walker, Global Digital Marketing Lead at Dufry, talks about the overrated cost of Web3, the underrated use of owned media and what's Black Friday really like for an e-commerce brand.And in this week's Resell Me a Pen challenge, Barbie isn't the only returning fashionista...Further listening:Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?PMW Unlocked LinkedIn community here.Recorded on 11th August. Hosted on Acast. See acast.com/privacy for more information.

Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media.In this episode, Paula describes the benefits of different platforms from TikTok to Instagram to LinkedIn. She explains the blurred lines between affiliate, partnerships and influencer marketing and how to get the most return on your investment.She also attempts PMW Resell Me a Pen challenge – perhaps the most impressive yet! – but what do you think? Let us know on the PMW Unlocked community LinkedIn page here.If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com.Sign up for PMW Unlocked 2023 here. Hosted on Acast. See acast.com/privacy for more information.

AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.Software engineer, turned lawyer, now CEO of MDRx, Tom Grogan is uniquely positioned to advise the biggest brands on tech strategy, real digital transformation and the future of brands' engagement with consumers. His clients range from luxury fashion like Selfridges to public sector tech solutions.Tom explains why we have to be careful about the words we use when describing AI, the real threat that AI poses to jobs and gives his version of what the metaverse can really achieve. Plus, we talk about the biggest tech in the industry at the moment and discuss whether it's for good or a fad.Apply for the PMW 100 Powerlist here.Sign up for PMW Unlocked 2023 here.If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com Hosted on Acast. See acast.com/privacy for more information.