Podcasts about shiny new object

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack up. Marketing is both a science and an art and she shows us how to embrace both sides to get results.

If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique challenges and opportunities for in-house marketing teams. Tune in to learn Luis' top advice for becoming a better data-driven marketer.  

This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's focus.

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behaviour and emotions.

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketing led growth with Karix Director Product and Solutions Marketing, Shafique Gajdhar. 

Send us a textWatch the video!https://youtu.be/cWAVRaieZxsIn the News blog post for September 20, 2024:https://www.iphonejd.com/iphone_jd/2024/09/in-the-news745.html 00:00 18 Wheeler Dealer11:35 Photo Roto28:17 Watching All the Updates37:05 A Vision for the Near Future42:16 iPhone 1653:27 Apple Watch 101:01:18 AirPods 41:05:15 Go West Apple Wallet1:08:21 Jeff's Shiny New Object!Dan Moren | Six Colors: iOS 18 Review: Your iPhone, your wayJuli Clover | MacRumors: Just Install iOS 18? Here Are 10 Things to Do FirstJason Snell | Six Colors: iPadOS 18 Review (ish): Math notes, calculator, and weird tab barsJason Snell | Six Colors: In iOS 18, Photos brings Collections to the foreJonathan Reed | MacStories: watchOS 11: The MacStories ReviewBrian Heater | TechCrunch: Apple Watch sleep apnea detection gets FDA approvalDevon Dundee | MacStories: visionOS 2: The MacStories ReviewNilay Patel | The Verge: Apple iPhone 16 Pro review: small camera update, big differenceAustin Mann: iPhone 16 Pro Camera Review: KenyaVictoria Song | The Verge: Apple Watch Series 10 review: an Ultra sleek packageDavid Carnoy | CNET: Apple AirPods 4 Review: The Noise Canceling Really Is a Game-ChangerApple introduces California driver's licenses and state IDs in Apple Wallet as part of California DMV's mDL pilot programSupport the showBrett Burney from http://www.appsinlaw.comJeff Richardson from http://www.iphonejd.com

In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketing tips, ideas about AI & creativity, and more.

OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Manager, is passionate about nourishing talent and giving those just starting out that boost of confidence, but also financial support, to make something special.  We also talk about leaving your ego at the door, escaping silos, and developing empathy to be a better data driven marketer.

The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sides of marketing teams should work closer together. 

On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is purely the consequence of actions.   

On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools. We also discuss his favourite marketing books and the importance of creating a data value proposition.

Being a solo or an entrepreneur can sometimes feel lonely, boring, and can certainly challenge us if we have limited time. Doing the same thing each day, facing the same problems, or doing work that is as exciting as a peeling potatos, can really get you down. Then along comes something shiny and new. Something that ignites our mind, our creative juices, or something that breaks the boredom! Woohoo!! Today we explore Shiny Object Syndrome and put simple things in place to keep you focussed on your business path, while also engaging that part of us that needs stimulations. If you have even been sidetracked by something fun and interesting only to find yourself a few hours later realising you haven't got the work done you know you needed to do, today's episode is for you. Let's clear this all up for you. Deb Field Quick Win Coach, Business Boss, an Keep-it-Simple CEO If you need support email me at support@quickwinsforbusiness.com  If you need to create your business model go to https://quickwinsforbusiness.com/offer/ Join our private Facebook Community: https://www.facebook.com/groups/quickwinsforwomeninbusiness

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and inform targeted campaigns. He also explores the growth of retail media, especially in off-site advertising, and how CPG brands can partner with retailers to reach valuable shopper segments.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as intangible brand growth through the lens of return on marketing investment. Mikko Vesterinent, Senior Manager, Digital & Data-Driven Marketing at Valmet, advocates understanding customer needs through networking and behavioural science to inform strategic and tactical measurement.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for better campaign performance.On the latest episode of the Shiny New Object Podcast, find out how he's increased marketing effectiveness, as well as why marketing leaders should never go far from the trenches and the power of continuing to build your skills.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Find out why Foundation & Transformation together move the needle for data driven marketers, from Global VP Digital & e-Commerce of Mars Pet Nutrition, Christina Rapsomanikis. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc., the key to doing so was combining creative and analytics with the unique sonic elements of her business.Tune in to the latest Shiny New Object Podcast to hear about audio and digital marketing and get Idil's top data driven marketing tips.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy Nye, Senior Insight Manager, Global, at Just Eat Takeaway.com. 

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside.  Find out why international assignments have enriched Grant's understanding of consumers and the benefits of learning another language to be a better marketer, too. 

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top tips on balancing automated and manual analysis, using AI as a supercharged curiosity booster, and far-sighted planning to stay ahead of future trends. And yes, a lot of swimming metaphors.

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Company's Associate Director, GCOE Global Media, tells us that we need to start with getting our house in order, have a rigorous data collection method and governance, before looking at new tech that can enhance the basics. Find out more on this latest podcast episode. 

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard.  Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-making, cuts through data overload, and hones in on actionable insights. Perfect for marketers seeking to elevate their strategies, this episode unpacks the art of saying no to excessive data and the power of focused insights. 

You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become a force to be reckoned with. In our first podcast of 2024, tune in to hear how data driven marketing can benefit from DTC - both as a channel and as a source of inspiration and insights. 

Welcome to another episode of The Full Desk Experience, the original podcast brought to you by Crelate. In today's episode, we dive into the highlights from Staffing World, featuring interviews with industry professionals on the show floor. Join host Kortney Harmon as she speaks with Tawanda Huff, Dot Peterson, Marnie Byner, Christy Connard, Anna Lisa, Sheena Ronnicker, and Pat Hudson about their experiences, challenges, and takeaways from the conference. From discussions on technology and AI to the importance of work-life balance and customer engagement, this episode offers valuable insights into the staffing industry today. Tune in and discover the latest trends and themes that are shaping the future of staffing.

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear the secrets behind the Coca-Cola Christmas!

How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog.  On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eaters" festival, Sorin's top marketing tips, and why blogging was the best investment he made during Covid. 

What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object. On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives his top tips about how managers can embrace this approach. He also tells us why obsessing about the consumer is not a tired trope and shares the importance of getting sales experience for good marketers. 

What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice. The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a safe environment for his Shiny New Object. He tells us how he plans to build the easyJet podcast, as well as what his top marketing tips are, in the latest episode.

Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective. Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Find out what that means, hear some top marketing and SEO tips, and learn about Zach's career progression!

In this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience. Find out why gamers are an ideal target market thanks to their diversity and addressability, and hear top tips for marketers looking to advance their career, on the latest podcast out now.

Bausch + Lomb's Director for Consumer Marketing, Tatyana Jones, is no stranger to the complexities of CPG marketing in today's noisy landscape. That's why her shiny new object is simplicity - in particular, doing the common, uncommonly well. Find out how to pare down your marketing strategy and boost creative effectiveness in the latest episode of the Shiny New Object. Tatyana also shares her three-pillar approach to simple marketing and the worst marketing advice she's ever heard.

What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking. Find out why PAGES can make anyone more creative, as well as why advertisers need to really know their product. Hear Svetla's top tips to students entering the industry, too. 

Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation. Listen to how companies can boost diversity in a genuine manner, what advantages a truly diverse approach yields for business, and get more marketing tips from Thiago on the podcast.

This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific customer needs. Find out who does this well already, how Eka sees the future of product marketing powered by AI, and what her other top marketing tips are, on this week's podcast.

For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object. In the latest episode of the podcast, find out what the main benefits of creator commerce are, how brands can get started with creators, and what Lucrèce's biggest work f***-up was... as well some of her top tips for marketing success.

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.

How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very least - learn something from the growing popularity of Substack? Hear how Stephanie has built her Substack presence, what she's learnt along the way, and her top marketing tips in this latest episode. 

Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing. On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use that to their advantage. How do you shape the narrative around your green initiatives all while avoiding green washing? And what are the first steps towards a positive, planet-conscious way of working? Hear more from Catriona in this week's episode. 

For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, tell us why gaming is her shiny new object, how she thinks marketing brings value to business, and how she has learnt to take her job less seriously in the face of the toxic culture of perfection and exhaustion. 

What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he stands by Moneyball marketing as his Shiny New Object in the latest episode.

In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav. This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic. Find out what purpose driven marketing means to Kavita, how she deals with being overwhelmed, and what her top marketing tip is for those new to the industry. 

On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology. Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts! Learn all of Varun's top marketing tips on the Shiny New Object podcast.    

In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and faster decisions, have more accurate attribution and prediction capabilities, and access features that don't natively exist on platforms like Facebook and Google Ads. Jennsen also talks about the role of machine learning in classification tasks and the importance of data quality and governance. If you're interested in the future of marketing and advertising, don't miss this episode!

What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead. Listen to Mihir's top marketing tips and more in the latest episode. 

Does your team have its eye on the prize? Or is it constantly chasing the shiny new object? Here, Symantec Product Lead Michael Dubinsky explains why it is important not to do that. As he tells PayPal Product Lead Dimitry Shvartsman, it is vital that teams are not chasing the shiny new object. Rather, you should know your agenda, and what you are focusing on. Stick to that, and watch the new business roll in.

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How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advertising strategy to take gaming worlds into account and how these new environments extend the commercial opportunity for the traditional fashion industry.