AdMission

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Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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    • Apr 29, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 43m AVG DURATION
    • 58 EPISODES


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    Latest episodes from AdMission

    The Trump effect & a history of diamond marketing

    Play Episode Listen Later Apr 29, 2025 57:50


    Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. See omnystudio.com/listener for privacy information.

    Robert Irwin's ‘bloody beautiful' Bonds spot

    Play Episode Listen Later Apr 8, 2025 46:59


    Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. Check out the Bonds ad here Vanity Fair article And the TWITCH stream Get in touch with Russ & Freddie: AdMission Instagram Russel Howcrowft LinkedInSee omnystudio.com/listener for privacy information.

    Puma's new campaign, DoorDash & ChatGPT

    Play Episode Listen Later Mar 31, 2025 42:42


    Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, people are using ChatGPT to create Studio Ghibli-style images ... and the backlash is huge. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The AirPod ad

    Play Episode Listen Later Mar 25, 2025 47:59


    Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard sophisticated economy index, why anti-weed campaigns fail and how Australia got it's first dollar. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Brain rot and the politics of memes

    Play Episode Listen Later Mar 18, 2025 40:36


    Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explaining the 'Golden Fleece Awards'. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Brand smell, NASA & a pitch for Spotify

    Play Episode Listen Later Mar 5, 2025 46:36


    Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Adidas, Amazon's take over of James Bond & the new BIC ad

    Play Episode Listen Later Feb 24, 2025 44:16


    Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Mattress sales and the mythology behind ‘blue Monday'

    Play Episode Listen Later Feb 17, 2025 42:25


    Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Ads at the Super Bowl

    Play Episode Listen Later Feb 10, 2025 43:04


    Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most important day of the year for brands. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Sunscreen, Kellogg's & how advertising saved the badlands of NYC

    Play Episode Listen Later Feb 3, 2025 40:54


    Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Harrison Ford, Hellmann's Mayonaise & DeepSeek

    Play Episode Listen Later Jan 31, 2025 44:29


    Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    How David Lynch made advertising an art form

    Play Episode Listen Later Jan 22, 2025 54:47


    Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    'What the f...': Russ reacts to Maccas and Squid Game collab

    Play Episode Listen Later Jan 8, 2025 50:54


    It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The two biggest brand moments of 2024, AND: Splitting the G

    Play Episode Listen Later Dec 16, 2024 53:05


    In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    'We're witnessing a potential legacy maker': HEYDUDE and Sydney Sweeney

    Play Episode Listen Later Dec 10, 2024 38:34


    In this week's episode of AdMission, Russ and Freddie discuss Aldi's ad success, what will Terence Reilly do with HEYDUDE? AND Roy Morgan reveals Australia's most trusted brand. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Joe Rogan, Bluesky & the problem with Christmas ads

    Play Episode Listen Later Dec 3, 2024 47:11


    Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The Jaguar ad

    Play Episode Listen Later Nov 26, 2024 48:40


    Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This episode may discuss topics that could be distressing to some listeners. If you or someone you know needs support, please reach out to: MensLine: 1300 78 99 78  Lifeline: 13 11 14See omnystudio.com/listener for privacy information.

    The ethics of advertising & Apple's campaign celebrating mediocrity

    Play Episode Listen Later Nov 19, 2024 43:02


    Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The future of AI and marketing: With Salesforce

    Play Episode Listen Later Nov 11, 2024 44:52


    Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world's #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    US ELECTION: Brand Trump v. Brand Harris

    Play Episode Listen Later Nov 6, 2024 35:08


    Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The Tesco ad 'taking the marketing world by storm'

    Play Episode Listen Later Oct 29, 2024 46:58


    Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.   See omnystudio.com/listener for privacy information.

    Zendaya in the sneaker wars & inside China's micro-drama industry

    Play Episode Listen Later Oct 22, 2024 47:08


    Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world's biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    The jogging President, New Balance & the problem with political ads

    Play Episode Listen Later Oct 15, 2024 45:02


    Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    People are losing faith in the power of ads

    Play Episode Listen Later Oct 8, 2024 49:56


    Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/  See omnystudio.com/listener for privacy information.

    Why Telstra was the real winner of the AFL Grand Final

    Play Episode Listen Later Oct 1, 2024 39:12


    Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI's Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice' social media and advice for Dyson's foray into headphones.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    How to make the Brownlow interesting & Instagram for teens

    Play Episode Listen Later Sep 24, 2024 47:41


    Russell Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

    Why Taylor Swift is a commercial machine, not a political one

    Play Episode Listen Later Sep 17, 2024 41:01


    Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.  See omnystudio.com/listener for privacy information.

    Kathmandu flop & the pitch for a universal basic income

    Play Episode Listen Later Sep 10, 2024 46:57


    Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. See omnystudio.com/listener for privacy information.

    Snapchat, dupes and the most powerful word in marketing

    Play Episode Listen Later Sep 3, 2024 41:01


    Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. See omnystudio.com/listener for privacy information.

    A Shameless AdMission

    Play Episode Listen Later Aug 26, 2024 55:41


    Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30.  See omnystudio.com/listener for privacy information.

    'Stop it at the Start' campaign & saving Aussie music festivals

    Play Episode Listen Later Aug 20, 2024 40:50


    Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information.

    The cautionary warning for Raygun & lessons from Snoop Dogg

    Play Episode Listen Later Aug 13, 2024 45:02


    Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.  See omnystudio.com/listener for privacy information.

    'Tropical North Victoria' & crass commerce

    Play Episode Listen Later Aug 6, 2024 43:51


    Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign.  And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information.

    Paris Olympics & the new Nike ad Russ ‘loves beyond reason'

    Play Episode Listen Later Jul 30, 2024 45:13


    The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information.

    'The final straw' for Biden & the iconic account up for grabs

    Play Episode Listen Later Jul 23, 2024 42:43


    Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender.  And 'Good One' has a pitch to get politicians out of hard hats. See omnystudio.com/listener for privacy information.

    'It's like a Republican volcano'; The power of an image & AAMI's Olympic ad

    Play Episode Listen Later Jul 16, 2024 46:00


    Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.  Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. See omnystudio.com/listener for privacy information.

    'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics

    Play Episode Listen Later Jul 9, 2024 42:12


    Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.  Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.  You can find Ben's weekly newsletter 'Signal' here: https://www.linkedin.com/newsletters/signal-7100718144813498368/   Follow Russ and Freddie, get in touch or ask us a question:  INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.

    Brand Biden, the Meta threat & a 'seriously good' tourism campaign

    Play Episode Listen Later Jul 2, 2024 52:48


    Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns.  Follow Russ and Freddie, get in touch or ask us a question:  INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.

    Brand ballads & why the new anti-vaping campaign 'makes no sense!'

    Play Episode Listen Later Jun 25, 2024 40:40


    Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds.  Freddie and Good One Creative pitch an alternative ad to get young people off vapes. See omnystudio.com/listener for privacy information.

    'Hungover is a big market'; The meat industry & Guzman y Gomez goes public

    Play Episode Listen Later Jun 18, 2024 39:42


    Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.   See omnystudio.com/listener for privacy information.

    'They have more money than God': Telstra's new campaign and the woes of Gen Z

    Play Episode Listen Later Jun 11, 2024 41:32


    Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand. See omnystudio.com/listener for privacy information.

    The ad ‘more popular than babies' & the durability of Brand Trump

    Play Episode Listen Later Jun 4, 2024 43:27


    Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment.  Russ has a pitch for Freddie and the team at Good One Creative.   See omnystudio.com/listener for privacy information.

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