AdMission

Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. Find out how you can register for Rowan here Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.

Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation? See omnystudio.com/listener for privacy information.

Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold relatable & desirable, the success & pitfalls of the Jaguar re-brand & why Trump’s proposed movie tariffs could spell the end of Australia’s film boom. Drop Russ & Freddie a question via Instagram or LinkedIn See omnystudio.com/listener for privacy information.

Russ & Freddie answer listener questions, offer some advice to the Liberal party after their massive defeat, look at a beautiful spot from Stella Artois & discuss the phenomena of ugly branding. Check out the Stella Artois campaign here Warren Buffet's 'ugly' website here Get in touch with Russ & Freddie via: Instagram or LinkedIn See omnystudio.com/listener for privacy information.

Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from the Australian election & explain why the advertising campaign for diamonds might be the most successful in history. See omnystudio.com/listener for privacy information.

Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debut, the rise of religion in Silicon Valley and AI Claude playing Pokémon Red. Check out the Bonds ad here Vanity Fair article And the TWITCH stream Get in touch with Russ & Freddie: AdMission Instagram Russel Howcrowft LinkedInSee omnystudio.com/listener for privacy information.

Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, people are using ChatGPT to create Studio Ghibli-style images ... and the backlash is huge. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard sophisticated economy index, why anti-weed campaigns fail and how Australia got it's first dollar. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explaining the 'Golden Fleece Awards'. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and Freddie has a pitch for artists on Spotify. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond franchise and the tale of two rivals: BIC vs Apple. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most important day of the year for brands. Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion in Hellmann’s spot, reimagining pin security and DeepSeek's image problem. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour palette of 2025, Peter Dutton’s tax free business lunch and how David Lynch elevated ads to an art form. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squid Game and McDonalds collaboration, AND Freddie breaks some big personal news. Melbhattan Animation: https://www.youtube.com/watch?v=8Od3VUMElPA Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worldwide shortage of Guiness, the biggest brand moments of 2024 and the resurgence of "beautiful advertising". Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

In this week's episode of AdMission, Russ and Freddie discuss Aldi's ad success, what will Terence Reilly do with HEYDUDE? AND Roy Morgan reveals Australia's most trusted brand. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump will change the decade, sign up for Bluesky and have two words to describe Jag's new design concept.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Director of Men's Health Research at Movember about 'the manosphere' and getting guys to bloody do something.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ To find out more about Movember head to: movember.com This episode may discuss topics that could be distressing to some listeners. If you or someone you know needs support, please reach out to: MensLine: 1300 78 99 78  Lifeline: 13 11 14See omnystudio.com/listener for privacy information.

Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world's #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.   See omnystudio.com/listener for privacy information.

Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world's biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/  See omnystudio.com/listener for privacy information.

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI's Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice' social media and advice for Dyson's foray into headphones.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russell Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.  See omnystudio.com/listener for privacy information.

Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic. See omnystudio.com/listener for privacy information.

Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media' campaign and how to out-dupe the dupes. See omnystudio.com/listener for privacy information.

Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonald, to chat about social media, advertising and being 30.  See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (The Federal Government's National campaign that aims to prevent gender-based violence) and Freddie tackles a new brief: Save Australian music festivals. See omnystudio.com/listener for privacy information.

Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & time, the Raygun phenomenon and the unintended consequences of a gambling ad ban.  See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the cost of Kamala Harris' Presidential campaign.  And Freddie reviews the 'world's best airport.' See omnystudio.com/listener for privacy information.

The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL. They also discuss the new Nike ad and offer some solutions to their business woes. See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender.  And 'Good One' has a pitch to get politicians out of hard hats. See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.  Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content. See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.  Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.  You can find Ben's weekly newsletter 'Signal' here: https://www.linkedin.com/newsletters/signal-7100718144813498368/   Follow Russ and Freddie, get in touch or ask us a question:  INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.

Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns.  Follow Russ and Freddie, get in touch or ask us a question:  INSTAGRAM - https://www.instagram.com/goodone.creative/See omnystudio.com/listener for privacy information.