Podcasts about woolmark

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Best podcasts about woolmark

Latest podcast episodes about woolmark

Fossil vs Future
WHAT ABOUT FASHION? An example of groundbreaking innovation or a major polluter?

Fossil vs Future

Play Episode Listen Later Feb 11, 2025 40:17


The fashion industry is huge. Fuelled by social media, influencer culture, and powerful marketing, we're constantly tempted to buy new clothes at low prices. But behind these bargains lie devastating consequences for the environment and poor conditions for garment workers. In this episode, James and Daisy dive into our obsession with fast fashion and its hidden costs. What are the environmental impacts of the fashion industry? Do different generations approach fashion differently? What can we do to change our consumption habits? SOME RECOMMENDATIONS:Less – A book by Patrick Grant considering the crisis of consumption and quality in fashion, and how we might make ourselves happier by rediscovering the joy of living with fewer, better-quality things.Let My People Go Surfing – A memoir by Yvon Chouinard, the founder of outdoor clothing company Patagonia.  OTHER ADVOCATES, FACTS, AND RESOURCES:The Fashion Pact – A non-profit organization forging a nature-positive, net-zero future for fashion, through CEO-led collaboration.WRAP – A global environmental action NGO focused on creating a circular economy for textiles and other industries. Fashion for Good – A global platform for collaborative innovation in the fashion industry. The Australian Wool Industry Insetting Program has recently been launched by Woolmark, Pollination, and Landcare Australia and will connect apparel brands with Australian woolgrowers looking to reduce emissions through nature-based solutions. Mina Guli – CEO of the Thirst Foundation, a non-profit organisation dedicated to increasing awareness, driving stakeholder urgency and delivering meaningful action on fresh water.The Aral Sea was once the world's fourth largest body of inland water but it has shrunk to a tenth of its size over the past fifty years due to human interference, causing severe environmental and social consequences. SAGES is a textile industry start-up that offers a sustainable alternative to the synthetic fabric dyes currently on the market, by turning food waste into natural dyes. They are supported by Undaunted, a hub for the UK's climate innovation community. Grist (2024) – “Shein is officially the biggest polluter in fast fashion. AI is making things worse.” – An article about fast fashion giant, Shein, with some shocking statistics. Ellen MacArthur Foundation – “Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.” “…in the last 15 years, clothing production has approximately doubled.”thredUP (2022) – “1 in 3 Gen Z say they feel addicted to fast fashion.”UNEP – “About 60 per cent of material made into clothing is plastic, which includes polyester, acrylic and nylon textiles.”Earth.Org (2025) – “The the industry is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions – more than all international flights and maritime shipping combined.”McKinsey (2025) – “The fashion industry is worth around $1.7 trillion and over 300 million people work across its global supply chains.” McKinsey research also indicates that most fashion brands could reduce their emissions by more than 60 percent for less thatn 1 to 2 percent of their revenues. Thank you for listening! Please follow us on social media to join the conversation: LinkedIn | Instagram | TikTokMusic: “Just Because Some Bad Wind Blows” by Nick Nuttall, Reptiphon Records. Available at https://nicknuttallmusic.bandcamp.com/album/just-because-some-bad-wind-blows-3Producer: Podshop StudiosHuge thanks to Siobhán Foster, a vital member of the team offering design advice, critical review and organisation that we depend upon.Stay tuned for more insightful discussions on navigating the transition away from fossil fuels to a sustainable future.

Odpowiedzialna Moda
136 Etyczna wełna & RWS bez ściemy. Rozmowa z Kasią Twardowską

Odpowiedzialna Moda

Play Episode Listen Later Nov 14, 2024 54:20


Ta jesień w modzie wygląda na rekordowy zalew plastiku, z najtańszym i najbardziej tandetnym akrylem na czele. Tymczasem czapka i sweter nie powinny być akrylowe, tak jak wełna nie powinna być okupiona cierpieniem owiec i ekologicznym spustoszeniem. Jak więc wybierać lepsze i zdrowsze rzeczy na lata? Dlaczego gramatura i kraj pochodzenia wełny mają znaczenie? Jak wygląda recykling wełny? Po co nam audyty? Na jakie ściemy i marketingowe chwyty uważać? Zapraszam na rozmowę z Kasią Twardowską, współwłaścicielką KOPYTO- jedynej marki modowej w Polsce z certyfikatem RWS (Responsible Wool Standard). Rozmawiamy o tym, jak świadomie wybierać wełniane produkty przyjazne ciału, środowisku i pochodzące z etycznych hodowli. Podcast Odpowiedzialna moda dostępny jest w aplikacjach: Spotify, Apple Podcast, Overcast, Pocket Casts, Radio Public i EmpikGo i na kanale YouTube ⁠⁠#odpowiedzialnamoda⁠⁠ #katarzynazajaczkowska Jeśli doceniasz moje treści, rozważ wsparcie:) Postaw mi kawę na ⁠⁠https://buycoffee.to/odpowiedzialnamoda Dołącz do Patronite: ⁠⁠https://patronite.pl/odpowiedzialnamoda Instagram: @odpowiedzialnamoda UWAGA: Ten odcinek powstał w ramach wsparcia Wielkiej Orkiestry Świątecznej Pomocy, zasilając cele WOŚP kwotą 2000 zł z wygranej licytacji przez markę KOPYTO Dziękuję! https://kopyto.co/ IG @kopyto.co Certyfikowane podmioty w Polsce można sprawdzić tutaj: https://textileexchange.org/find-certified-company/ RWS - Textile Exchange: https://textileexchange.org/responsible-wool-standard/ Więcej o recyclingu wełny: IWTO: https://iwto.org/recycled-wool/ Woolmark: https://www.woolmark.com/industry/sustainability/how-wool-aligns-to-the-un-sdgs/

3AW Breakfast with Ross and John
People are losing faith in the power of ads

3AW Breakfast with Ross and John

Play Episode Listen Later Oct 8, 2024 49:56


Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/  See omnystudio.com/listener for privacy information.

AdMission
People are losing faith in the power of ads

AdMission

Play Episode Listen Later Oct 8, 2024 49:56


Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.  Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/  See omnystudio.com/listener for privacy information.

A Friend of Mine by OAK Magazine
Live at 2024 Australian Sheep & Wool Show

A Friend of Mine by OAK Magazine

Play Episode Listen Later Jul 21, 2024 27:35


This special A Friend of Mine episode is a live roving interview from the 2024 Australian Sheep and Wool Show - the largest show of its type in the world. For three days in July, Bendigo becomes the epicentre of woollen fashion, fine food and beautiful fibre. At times you will hear the sounds of our surroundings whether it's some of the 30,000 people in attendance, machinery or a PA system. I feel like these sounds make you feel like you're standing right there with us having a quick catch up.Meet our three special guests.Anna from The Woolly Brand, produces a range of Woolmark-certified kids' knitwear made from 100% Australian Merino wool. The range is designed to be smart, sustainable and durable enough to be handed down through the generations.Donna from Adagio Mills swapped city living for acreage in Hawksbury NSW. The brand produces raw alpaca fibre to finished garment all in one place. Rebecca from Leroy Mac Designs has been attending the show for the past 13 years. The brand is dedicated to crafting the best Australian Merino garments with a focus on ethics and sustainability. So let me introduce you to some new friends of mine.ABOUT OAK MAGAZINEThis episode was hosted by Kimberley Furness, founder + editor of OAK Magazine. We are a proudly independent media publisher dedicated to sharing stories and amplifying voices of female change makers and women in business in regional and rural Australia. OAK is an award winning community ecosystem of print, digital, audio and events. We have demonstrated outstanding quality, innovation and impact through our print magazine, podcasts and audio version of OAK Magazine. OAK is where you will find in-depth chats and courageous conversations with women in business from regional and rural Australia.Stay social and connect with OAK Magazine on Facebook and Instagram.For more inspiring stories, visit OAK Magazine website. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Yarn
Woolmark going into bat for wool in Europe

The Yarn

Play Episode Listen Later Mar 22, 2024 17:54


Woolmark regional manager for Western Europe Damien Pommeret discusses in detail the large amount of work Woolmark conducts on behalf of woolgrowers in this important market. In particular highlighting the renewable and biodegradable nature of wool in a world of fast fashion.

The Yarn
Japan and Korea market for wool

The Yarn

Play Episode Listen Later Feb 29, 2024 16:30


With the third largest GDP, Japan has been a significant market for wool for a long time. South Korea also as a cold climate country with a large population is a growing market for wool. Samuel Cockedey is the Woolmark manager for these two important markets and explains why he is upbeat about the natural fibre's future in these markets.

WARDROBE CRISIS with Clare Press
Taylor Zakhar Perez on the Power of Influence

WARDROBE CRISIS with Clare Press

Play Episode Listen Later Sep 15, 2023 42:17


Woolmark's new ambassador Taylor Zakhar Perez is a rising Hollywood star known for his leading man roles. You might recognise him from a certain rom com that we're not mentioning here (in respect of the actors' strike), or his role in a royal drama based on a cult book (again, not going there). Maybe you know his Paris fashion week looks - snaps of him emerging shirtless from his car outside the Prada's menswear show went viral in June.But whether you're one of his 4.7 million Instagram followers, or discovering his work for the first time here, there's no denying Taylor's charm. He's smart, down-to-earth, generous with his time and endlessly curious, and we love that he was up for a conversation about how to use influence for good.In this conversation, we discuss the risks and rewards of daring to talk about sustainability when you're known for something else, why more famous names don't get involved in climate activism or rewear their clothes, and how this former competitive swimmer became a supply chain nerd. For Taylor, if he's going to work with a brand, he wants to see what goes on behind the scenes. More of that please!Check out the shownotes on wardrobecrisis.comCan you help us spread the word about Series 9? Wardrobe Crisis is an independent production. We don't believe in barriers to entry and are determined to keep this content free.If you value it, please help by sharing your favourite Episodes, and rating and reviewing us in Apple. Thank you!Find Clare on Instagram @mrspress Hosted on Acast. See acast.com/privacy for more information.

Fashion
International Woolmark Prize 2023: Celebrating innovation

Fashion

Play Episode Listen Later Jun 9, 2023 6:00


The first edition of the IWP in 1954 crowned none other than Yves Saint Laurent and Karl Lagerfeld. Fast forward to today, when designers from around the world compete for a prize fund of 200,000 Australian dollars and a prestigious mentoring program. The collections must be made from 100% wool and respect the principles of sustainable fashion. The Grand Prix this year was awarded to Nigerian designer Adeju Thomson, who was inspired by the idea of "decolonising design". 

Mode
L'International Woolmark Prize 2023 célèbre l'Afrique et l'innovation sous toutes ses coutures

Mode

Play Episode Listen Later Jun 9, 2023 6:00


La première édition de l'International Woolmark Prize s'était déroulée en 1954, sacrant ex-aequo Yves Saint Laurent et Karl Lagerfeld. Aujourd'hui, les designers de tous les continents se pressent pour remporter la dotation de 200 000 dollars australiens et son programme de mentorat. Les collections sont entièrement réalisées en laine et doivent respecter les contraintes d'une mode durable. Le Grand Prix a été attribué au nigérian Adeju Thomson, qui s'inspire du concept “décoloniser le design“.

The Swap Society Podcast with Nicole Robertson
The Recycling Symbol Designer Gary Anderson

The Swap Society Podcast with Nicole Robertson

Play Episode Listen Later May 18, 2023 55:04


Gary Anderson is an American architect, urban planner, and the designer of the recycling symbol. In 1970, at the age of 23, Gary won a design contest that sought a symbol to identify products that were made from recycled materials and/or were recyclable. Today, Gary's now iconic design is one of the most recognized symbols in the world.  In this episode, Gary shares the influences behind his design including the emerging consciousness of environmentalism and the first Earth Day,   Bauhaus, Buckminster Fuller, MC Escher, The Möbius Strip, paper processing and the printing press, Ron Cobb's Ecology Symbol, the Woolmark logo, and more. He also talks about the evolution of the symbol and an encounter with it that struck him more than when he learned he had won the competition.  For show notes visit: https://www.swapsociety.co/pages/podcast

Shape the System
Graham Stewart - Fibre52

Shape the System

Play Episode Listen Later May 8, 2023 38:54


Ever wondered about the environmental impact of the shirt (or dress!) on your back? The textile industry is a huge source of environmental impact across chemical, energy, heat and water usage, even before the shirt/dress is made. Cotton, as the dominant natural fibre is one of the biggest offenders which is where Graham Stewart of Fibre52 comes in. They have pioneered a new approach to this entire process that drastically reduces all these inputs and actually improves the strength and durability of the material produced by as much as 50% leading to longing lasting clothing as well. Graham talks about the importance of understanding and leveraging brand to build consumer trust and adoption after many years working to develop the Woolmark brand across Australiahttps://www.fibre52.com/  Shape the System is  an independent podcast with support from KPMG High Growth VenturesMore about KPMG High Growth VenturesScale up for success. We're here for that.We navigate founders and their teams to the services they need to reach their next milestone. From startup to scale and beyond. No matter where you are right now, we'll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.Links:Website: About (highgrowthventures.com.au)LinkedIn: https://www.linkedin.com/showcase/kpmg-enterprise-high-growth-ventures/Contacts:highgrowthventures@kpmg.com.au

Smart Creation Podcast
#52 Damien Pommeret, Regional Manager Western Europe at The Woolmark Company

Smart Creation Podcast

Play Episode Listen Later Jan 26, 2023 59:16


"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout Damien Pommeret00:53 : Damien Pommeret introduce himself and come back to his pathway.1:26 : His definition of sustainable fashion.3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.About The Woolmark Company 5:30 : What is The Woolmark Company? The genesis? The vision?7:07 : His role in The Woolmark Company.10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?20:19 : Why wool is one of the most sustainable existing materials?23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 28:35 : Their partnership with Nissan Formula-electric.36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?About the Fashion Industry 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?41:20 : How the fashion industry can accelerate its sustainable revolution? 43:50 : The signals from the industry that make him optimistic.46:46 : His favorite brands or projects.48:57 : What are the « wrong » good ideas?Quick questions53:15 : The doors to close in our industry.53:40 : What he watches to stay inspired and how he stays ahead of the game.55:05 : The last piece of clothes he bought.56:02 : Who he would like to listen to in this podcast. KEY LEARNINGS"Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain.""With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that's the only way to go and they are capable of doing this." "We are here to serve the industry all the way from the farm to the retail." "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don't know. When you look at your garment composition, everything is done to be confused."ABOUTThe Woolmark Company : https://www.woolmark.fr/TO SUPPORT SMART CREATION THE PODCASTDon't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

Le Sapping
#EXPERT Traçabilité et mesure d'impact, les mots d'ordre de The Woolmark Company® pour la filière laine

Le Sapping

Play Episode Listen Later Dec 9, 2022 79:31


ON(WARD) FASHION podcast reçoit Damien Pommeret, Regional Manager for Western Europe at The Woolmark Company® pour parler de la feuille de route traçabilité et mesure d'impact de l'industrie mondialisée de la laine, et de son potentiel de substitution, notamment technique, aux matières plastiques. ACV et traçabilité dans la laineThe Woolmark Company® est une entreprise à but non lucratif qui mène des activités de recherche, de développement et de commercialisation tout au long de la chaîne d'approvisionnement mondiale de la laine australienne, pour le compte d'environ 60 000 producteur·ice·s qui contribuent à son financement. La laine est une fibre renouvelable dont les cycles de pousse sont annuels et qui ne perd pas en qualité avec le temps. C'est aussi plus circulaire des matières textiles, recyclable en boucle ouverte ou fermée et de nombreuses fois. Elle a ainsi une durée de vie au moins 50 % plus longue que les autres types de fibres. Mais cela ne l'exempte pas d'un effort pour réduire l'empreinte de sa filière. The Woolmark Company® a réalisé la première étude au monde d'évaluation du cycle de vie complet (ACV) des fibres textiles de la chaîne d'approvisionnement de la laine, qui met en évidence les défis auxquels l'industrie est confrontée pour améliorer son empreinte environnementale. Ont notamment été mesurées : les émissions de GES, la dépendance aux combustibles fossiles, l'acidification et l'utilisation des eaux, et l'utilisation des terres. Mesurer pour agir et réduire, on aborde la feuille de route prévue pour cette industrie mondialisée et son potentiel de substitution, notamment technique, aux matières plastiques. Place à Damien Pommeret, Regional Manager for Western Europe at The Woolmark Company®. Bonne écoute ! Le site The Good Goods https://thegoodgoods.fr/Instagram The Good Goods business https://www.instagram.com/thegoodgoodsbusiness/Trame de l'épisodeIntroduction / Présentation / Parcours The Woolmark Company®Qu'est-ce que la Woolmark ?Historique Scope d'activités actuellesCartographies des laines dans le monde, expliquer les différents types et la représentation en volumes Données sur le marché (tonnage, CA, usages) et les filières Comment est régulé le marché ? Sont fixés les prix ?Quels sont les guidelines en terme de respect animal ?Un mot sur la pratique du mulesingQue certifie le label en termes de qualité ?Comment fonctionne la traçabilité ? Quelles sont les perspectives la concernant ?Où en est-on de la mesure d'impact/des ACV ?Quels sont les leviers/arguments de TWC pour accroître l'usage de laine chez les marques ? Quels sont les outils côté consommateur ?Concernant la laine recyclée, quel est le positionnement de TWC ? Quels sont les grands axes de développement à venir pour TWC ? TWC accompagne les jeunes créateurs notamment dans la R&D pour des produits techniques, pouvez-vous nous en parler ? En tant que marque, comment se passe un projet de R&D lancé avec TWC ? Questions d'ouverture Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

The Green Element Podcast
Wear wool not fossil fuel – the Woolmark campaign examined

The Green Element Podcast

Play Episode Listen Later Nov 23, 2022 25:56 Transcription Available


Story:As the cost-of-living crisis bites, we ask how important environmental messaging is to consumer choice? Is sustainability a luxury for a few, or the only way ahead for brands? We are joined by Will Thacker and Fran Docx of 20Something, the creative company behind Woolmark's captivating Wear Wool Not Fossil Fuel campaign. In their powerful advert, figures emerge dazed from a pool of oil and strip off to reveal wool clothing underneath. The video aims to educate consumers about the environmental dangers of synthetic fibres.Woolmark is a not-for-profit organisation working with Australia's 60,000 woolgrowers to research, develop and certify Australian wool, and champion its eco-credentials over other materials. Highlights:· Oil-based synthetics fuel the fast fashion industry. One cannot exist without the other· Synthetic fibres are bad for the environment because they are made from oil.· Woolmark's research shows that in the 1980s, around 17%, of all fibres were synthetic fibres. By 2030, synthetic fibres will be around 80%.· 50 million barrels of oil per year are used to source the fashion industry.· Fran tells us that most people know synthetic fibres are bad for the planet, but don't make the connection with what they are wearing and the fact it comes from oil.· According to Natural England survey results, those with a higher household income are more likely to agree that looking after the environment is important to them.· Fran comments that people on lower incomes are forced to overuse resources to survive and are more likely to be impacted by the effects of climate change.· Sustainability matters more to consumers when they are purchasing products that are consumed or put on their body.· There are two forces at play in the young consumer market. An increase in interest in sustainable brands and the second-hand fashion market, but also a desire to wear different outfits via TikTok and other social platforms.· Will Tacker explains that greenwashing in the apparel industry is rife, so consumers have a responsibility to do their homework on brands.· Will Thacker talks about El Alto, sustainable outdoor clothing brand, who boycotted Black Friday by closing its stores and encouraging employees to get outdoors. Resources:Woolmark – Wear Wool Not Fossil FuelNatural England surveyaddresspollution.orgEl Alto | Socially Responsible Outdoor Clothing

Style Stories with Madeleine Park
Anna McLeod (Content and Communications Manager)

Style Stories with Madeleine Park

Play Episode Listen Later Nov 20, 2022 74:37


In episode 6 of season 9 I chat with Anna McLeod, Global Content and Communications Manager at the Woolmark company. Working with wool may have been written in Anna's stars, but it's taken twists of travel and the turns of time to return her to a place that sits at the heart of her story. And while she may have left forward focussed frontiers and fast fashion behind her, she remains serious about style. Whether it be investing in the well-made, treasuring totems of her past, or being passionate about her purpose on the planet, Anna is a marriage of the classic and the considerate and it's her style to simply lay this out in black and white.

Live Wide Awake - Sustainability & Conscious Leadership
#058 Damien Pommeret: on the good and the bad with the wool industry, and regenerative agriculture

Live Wide Awake - Sustainability & Conscious Leadership

Play Episode Listen Later Nov 15, 2022 36:16


Hey it's Steph Dickson and welcome to the Live Wide Awake podcast. Today we are speaking with Damien Pommeret, the Regional Manager for Western Europe at the Woolmark Company. Committed to contributing to a vibrant, stable and profitable wool industry, Damien is in charge of supporting sustainability and fibre advocacy for The Woolmark Company through ongoing corporate activities. Woolmark is a not-for-profit organisation that works alongside Australia's 60,000 woolgrowers to research, develop and certify Australian wool. They are the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products. In this conversation, we talk about Woolmark's striking yet controversial campaign, the good and bad with the wool industry and regenerative agriculture. I hope you enjoy this smooth conversation thanks to our sound partner Audio-Technica. Okay, it's time to live wide awake. Stay connected with Woolmark: Website: https://www.woolmark.com/ Social media: https://www.instagram.com/thewoolmarkcompany/ | https://twitter.com/woolmark Stay connected & support the show Instagram: http://instagram.com/livewideawake Support: If you enjoyed the show do consider making a contribution so we can keep having conscious conversations - https://www.patreon.com/livewideawake Reach out: hola@stephldickson.com

Mi3 Audio Edition
Woolies, Suncorp, Woolmark, Bayer follow Hollywood's default to AI, automated virtual production and 'hybrid' in-housing, offshoring boom as brand content volumes surge 20x in five years

Mi3 Audio Edition

Play Episode Listen Later Sep 19, 2022 42:25


The revolution in content and production that is sweeping through Hollywood studios and streaming services is hitting marketing, and the surging content volumes that brands need to create for multiple channels and screens is up at least 2,000 per cent in the past five years, Richard Glasson, global CEO of WPP's booming production group, Hogarth, estimates. As marketer budgets come under increasing pressure globally, Hogarth is betting big on artificial intelligence, automated content and virtual production, tipping Woolworths, Woolmark, Suncorp and Bayer as winners among their stable of clients. Glasson says virtual production cuts costs – he wouldn't say by how much – and will rapidly become “the default way of producing work” in both Hollywood and advertising, as CMOs manage content demands across more channels to reach an increasingly fragmented consumer base. How does a marketer begin to think about the metaverse or Web3 with no extra budget, for example? A mix of smart creatives, automation, offshoring and “modular” production is a solution, Hogarth Australia's CEO Justin Ricketts says. A recent campaign creating a blazing inferno and New York apartment in a single day in a Melbourne studio shows how it's done.See omnystudio.com/listener for privacy information.

Head Shepherd
The global potential of wool, with Monica Ebert

Head Shepherd

Play Episode Play 47 sec Highlight Listen Later Jun 12, 2022 24:27


This week on the Head Shepherd podcast we have Monica Ebert.Monica has been involved with sheep her entire life. She grew up on a stud farm in North East Kansas, USA breeding and showing British Downs Breeds. The passion for wool came a little later after Monica studied Fashion Design and Marketing at University. This is where she started to see the link between fashion and fibre. She decided she wanted to focus on wool as it goes into apparel. Monica interned in Texas at the Texas A&M AgriLife Research centre. Monica returned to Texas AgriLife Research to complete her masters degree focusing on wool supply chains. There she focused on a genetic study crossing Australian Merino genetics to try and fine up the Rambouillet (Merino) in the US. From there she went to Montana State University to manage the Wool Research Lab for a year, focusing on working with local wool growers in the state of Montana. Mark and Monica worked together at the NZ Merino company and both left at similar times. Mark to start neXtgen Agri and Monica to South Africa. Monica is working for South Africa's (SA) biggest wool broker, BKB, managing a brand named Core Merino. Monica has been there for the past four years and she's been focusing on the environmental impact on fibre growing and what that means globally to both the producer and the consumer. Core merino is a wool athleisure brand started in 2012. Monica came on board in 2018 and gave the whole brand a revamp. "South Africa is a beautiful country, people enjoy being outdoors and being active"The perfect market for a merino athleisure brand but at the time they were only marketing it towards farmers. Monica increased the Core Merino online presence and the orders started adding up.Monica also gives Mark a run down of the farming systems in SA. Sheep are a massive part of the economy but as are crops and Angora goats- with South Africa having the largest agoria goat population in the world. “The farmers here are incredibly resilient.” It's not an easy place to farm with the weather, natural predators and animal health issues like Foot and Mouth Disease (FMD) disrupting supply chains. With no first stage processing in SA, and Chinese borders closed to South African raw wool due to a FMD outbreak, it is getting increasingly harder for wool brokers to shift wool. This is the second time in the four years that Monica has lived in SA that a FMD outbreak has resulted in China closing their borders.“It has made the industry wake up and realise maybe we're too reliant on others. They are now looking at what they can do, but it won't be an overnight fix. "We could fine-up the wool and target the European market or process wool ourselves.” Monica says.After four years in SA, Monica is now back off to the US. She'll be working with the Woolmark company in North America working with multiple active outdoor brands.“I think we can see the need to collaborate as a wider industry to make sure consumers know that wool is the clean green fibre it is”.Monica has been championing wool her entire career so we imagine her upcoming role will be no different. Heads TalkA fly on the boardroom wall. Weekly in-depth conversations with FTSE Executives CxOs Listen on: Apple Podcasts Spotify

Entreprendre dans la mode
Nelly Rodi (NellyRodi) - Une vie au service de la mode et de la couleur [REDIFFUSION]

Entreprendre dans la mode

Play Episode Listen Later May 19, 2022 76:15


Pour recevoir les épisodes de Entreprendre dans la mode directement dans votre boîte email c'est par ici http://eepurl.com/ggK0A1Dans ce nouvel épisode, nous allons à la rencontre de Nelly Rodi, elle est la fondatrice de son agence éponyme. Dans cet épisode, elle nous parle de son parcours, de l'apparition des bureaux de styles, de l'importance de suivre son instinct, et de beaucoup d'autres sujets. J'ai adoré interviewer Nelly, j'espère que vous prendrez autant de plaisir à l'écouter.SE RETROUVER DANS L'EPISODE00:59 Nelly Rodi se présente et revient sur son parcours.41:03 Comment prédire les futures tendances les milestones de Nelly Rodi.51:29 Être une femme entrepreneur, les périodes qu'elle préfère dans sa carrière, comment on apprend les couleurs.01:03:30 Ses différents mandat, ce qu'elle ferait différemment, comment fédérer les personnes autour de la sustainability, les conseils qu'elle donnerait à un jeune qui veut se lancer dans la mode, qui souhaiterait-elle entendre dans ce podcast.KEYLEARNINGSPersonnellement, je pense qu'il y a un inconscient collectif et en fait ce qu'il faut, c'est le faire ressortir cet inconscient collectif. Chacun d'entre nous, sommes une part de ce monde en mouvement.On arrive à canaliser de la créativité si c'est bien fait, et en tous les cas, un cahier de tendances ne remplace pas un créateur, il peut donner une impulsion mais cela ne fait pas tout.Dans les années 85, 90, 95, j'avais travaillé avec des sociologues, je pensais qu'il y avait un travail à croiser entre le créatif et le sociologue. Le sociologue qui voit comment la société évolue, et le créatif qui a des impulsions dans ses tripes, ça part du bide, ça ne part pas forcément de l'analyse du cerveau. Et je pensais qu'il y avait des croisements à faire.J'ai adoré lorsque nous n'avons pas dépassé 10 collaborateurs, à partir du moment où on a dépassé 10 collaborateurs, ce n'est plus du tout le même état d'esprit, on devient une grosse boîte.C'est ça qui est difficile quand on grossit, le côté relations humaines.Je pense personnellement que, ce n'est pas parce que des parents n'ont pas d'argent qu'on ne peut pas y arriver, ce n'est pas parce qu'on n'a pas fait d'études qu'on ne peut pas y arriver, ce n'est pas parce qu'on n'a pas la connaissance etc. Il faut aller jusqu'au bout de ce que l'on a dans son bide qui nous dit, qui nous aspire.Ecouter son instinct profond et oser y aller, oser le faire même quand c'est compliqué.REFERENCESNelly Rodi https://www.nellyrodi.com/Lee Edelkoort https://www.edelkoort.com/MAFIA https://agencemafia.fr/Woolmark https://www.woolmark.fr/Pierre François Le Louët https://www.linkedin.com/in/pierre-fran%C3%A7ois-le-lou%C3%ABt-4668764?originalSubdomain=frPremière vision https://www.premierevision.com/fr/Ecole de la fabrique https://www.lafabrique-ecole.fr/R3I Lab https://r3ilab.fr/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Plant Based Briefing
217: Wool Industry Greenwashing & Fast Fashion from the Center for Biological Diversity at BiologicalDiversity.org.

Plant Based Briefing

Play Episode Listen Later Feb 22, 2022 12:15


Wool is not sustainable by any stretch, yet the wool industry does a lot of greenwashing to make people believe it is. It's also become a player in the fast fashion industry. Here's an excerpt from the ‘Shear Destruction' report by the Center for Biological Diversity and Collective Fashion Justice's CIRCUMFAUNA Initiative. Original post: https://static1.squarespace.com/static/5f5f02dd9b510014eef4fc4f/t/61afe2a0d31f175170d9a073/1638916793624/Shear+Destruction.pdf  The Center for Biological Diversity is a non-profit working to secure a future for all species, great and small, hovering on the brink of extinction. We do so through science, law and creative media, with a focus on protecting the lands, waters and climate that species need to survive.   How to support the podcast: Share with others. Buy some merch: https://www.plantbasedbriefing.com/shop Leave 5-star rating and review on  Apple: https://podcasts.apple.com/us/podcast/plant-based-briefing/id1562925866  Spotify: https://open.spotify.com/show/2GONW0q2EDJMzqhuwuxdCF Amazon: https://www.amazon.com/Plant-Based-Briefing/dp/B08K59CRM4/ref=sr_1_3?crid=18XNAH6UMO9L5&keywords=plant+based+briefing&qid=1643393899&sprefix=plant+based+briefi%2Caps%2C168&sr=8-3    Follow Plant Based Briefing on social media: Twitter: @PlantBasedBrief YouTube: YouTube.com/PlantBasedBriefing  Facebook: Facebook.com/PlantBasedBriefing  LinkedIn: Plant Based Briefing Podcast Instagram: @PlantBasedBriefing   #vegan #plantbased #veganpodcast #plantbasedpodcast #plantbasedbriefing #centerforbiologicaldiversity #wool #sustainable #climatechange #microplastics #biologicaldiversity #fastfashion #greenwashing #allbirds #woolmark

Fashion . Business . Mindset
Richard Jarman - Designer of COMMAS Resort & Swim - "A purposeful pause, a reminder to catch your breath, to recalibrate"

Fashion . Business . Mindset

Play Episode Listen Later Apr 27, 2021 47:46


In this episode Elizabeth speaks with Richard Jarman, the designer and founder of COMMASCOMMAS is a swim and resortwear label based in Sydney, launched in 2017.Richard has always drawn inspiration from his unique Australian seaside lifestyle.The name COMMAS implies a purposeful pause, a reminder to catch your breath, to recalibrate, and take pleasure in the moment.The brand serves as a catalyst to find calmness in the spaces between life's clutter.Ricard shares how "It all started with the goal to create the perfect pair of swim shorts."From there, Richards's quest grew to create a completely original resort wardrobe comprising of “pieces that create a feeling of confidence and calm."Shortly after launching, Richard was invited by Woolmark to represent Australia at Pitti Uomo in Florence, to showcase his SS18 collection.In Florence, COMMAS caught the eye of luxury e-commerce platform Matchesfashion.com, who launched the brand globally in January 2018.Commas have since expanded to partner with Major retail partners globally in addition to their own e-commerce business.Amongst incredible milestones, COMMAS was awarded the winner of The 'National Designer Award' At The 2021 Melbourne Fashion FestivalI was inspired by this conversation with Richard and in awe of his calm nature, business acumen and passion for his seaside Australian Lifestyle and I'm sure you will be too!You can find Richard at:Website: www.commas.ccInstagram: @commasIf you want to take your Fashion Business Development next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS OPEN JUNE 1st If you want to make the Fashion Business your Business in 2021/22 – then please head over to our website and jump on our Waitlist – we'll be opening enrolments to our SYFB Programme and Community on the 1st June and if you're on the waitlist we'll ensure you receive all the info you need in the lead-up.In the meantime, if you want to kickstart your 2021 you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!

The Yarn
Marketing wool during COVID

The Yarn

Play Episode Listen Later Feb 11, 2021 18:50


Despite significant challenges, wool marketing has adapted during the global pandemic with strong results. Hear how Woolmark has partnered with effective channels to get the messages of versatility and modernity to a more discerning consumer.

Monocle 24: Monocle on Design
Extra: International Woolmark Prize

Monocle 24: Monocle on Design

Play Episode Listen Later Nov 19, 2020 6:07


The finalists of this year’s prestigious International Woolmark Prize were announced this week. Sinéad Burke, a member of the judging panel and an accessibility advocate, discusses how the competition allows young fashion designers to become more inclusive.

The Yarn
Woolmark in America

The Yarn

Play Episode Listen Later Sep 24, 2020 26:17


The world's largest economy, on paper: should buy more wool. Why are wool's fortunes in the US slowly changing?

Textile Innovation
Ep. 36: The Woolmark Company

Textile Innovation

Play Episode Listen Later Sep 11, 2020 36:43


In this episode of The WTiN Podcast, we talk to Julie Davies, general manager for Processing Innovation and Education Extension at The Woolmark Company.   For those who haven't heard of The Woolmark Company before, it is a not-for-profit organisation that works alongside Australia's 60,000 woolgrowers to research, develop and certify Australian wool. Not only that, but it also collaborates with brands, educates people on wool and its properties, and champions the fibre's sustainable credentials. In this podcast, Davies talks about wool and its numerous impressive characteristics – for example, it is biodegradable, allergen-free, temperature regulating, breathable and more. These properties make this natural fibre great for sensitive skin, face masks, and even for bedding and sleepwear. In fact, Davies explains how wool has been proven to improve sleep quality – something that I'm sure many people across the globe would be interested in during this crazy year. Elsewhere, Davies talks about how wool products can also help our mental wellbeing as they are comforting, nurturing and often hold a sentimental value unlike other garments. 

The Yarn
What's the supply, and what's the demand?

The Yarn

Play Episode Listen Later May 22, 2020 19:51


Months after a nation-wide lockdown, Italy is easing restrictions. But are the Italian wool mills running and is there consumer demand for wool in Europe? Italy Country Manager for Woolmark, Francesco Magri, explains. Additionally, we speak to Russell Pattinson about the Australian Wool Production Forecasting Committee's latest forecast of shorn wool production.

The mindbodygreen Podcast
216: Can we still live sustainably during COVID-19? Lessons from a zero-waste movement leader | Lauren Singer

The mindbodygreen Podcast

Play Episode Listen Later Apr 24, 2020 30:46


Lauren Singer: “Now is the time to learn how to make things yourself. Lattes, toothpaste, laundry detergent…Look at the things you buy packaged in plastic that are pretty simple to make.” Singer, an environmental activist and zero-waste movement leader, joins mbg co-CEO, Jason Wachob, to discuss how to live a zero-waste lifestyle in a COVID-19 world, plus: *Why houseplants give us a sense of control* *Why prioritizing function over form always wins* *How you can live sustainably and still have a cluttered household* *The best freezer staples to have on-hand* *How to keep plastic away from landfills during the global pandemic* Enjoy this episode sponsored by Woolmark! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com.

La Chronique Textile
Rififi dans le monde du tricot

La Chronique Textile

Play Episode Listen Later Mar 12, 2020 5:33


Du 7 février au 7 mars, un kit de tricot Karl Lagerfeld a été mis en jeu sur Internet, c'est une collaboration de la marque Karl Lagerfeld et de la Woolmark company, la société qui surveille et fait…

Entreprendre dans la mode
#129 Nelly Rodi (NellyRodi) - Une vie au service de la mode et de la couleur

Entreprendre dans la mode

Play Episode Listen Later Dec 17, 2019 76:15


Pour recevoir les épisodes de Entreprendre dans la mode directement dans votre boîte email c'est par ici http://eepurl.com/ggK0A1Dans ce nouvel épisode, nous allons à la rencontre de Nelly Rodi, elle est la fondatrice de son agence éponyme. Dans cet épisode, elle nous parle de son parcours, de l’apparition des bureaux de styles, de l'importance de suivre son instinct, et de beaucoup d'autres sujets. J’ai adoré interviewer Nelly, j’espère que vous prendrez autant de plaisir à l’écouter.SE RETROUVER DANS L’EPISODE00:59 Nelly Rodi se présente et revient sur son parcours.41:03 Comment prédire les futures tendances les milestones de Nelly Rodi.51:29 Être une femme entrepreneur, les périodes qu’elle préfère dans sa carrière, comment on apprend les couleurs.01:03:30 Ses différents mandat, ce qu’elle ferait différemment, comment fédérer les personnes autour de la sustainability, les conseils qu’elle donnerait à un jeune qui veut se lancer dans la mode, qui souhaiterait-elle entendre dans ce podcast.KEYLEARNINGSPersonnellement, je pense qu’il y a un inconscient collectif et en fait ce qu’il faut, c’est le faire ressortir cet inconscient collectif. Chacun d’entre nous, sommes une part de ce monde en mouvement.On arrive à canaliser de la créativité si c’est bien fait, et en tous les cas, un cahier de tendances ne remplace pas un créateur, il peut donner une impulsion mais cela ne fait pas tout.Dans les années 85, 90, 95, j’avais travaillé avec des sociologues, je pensais qu’il y avait un travail à croiser entre le créatif et le sociologue. Le sociologue qui voit comment la société évolue, et le créatif qui a des impulsions dans ses tripes, ça part du bide, ça ne part pas forcément de l’analyse du cerveau. Et je pensais qu’il y avait des croisements à faire.J’ai adoré lorsque nous n’avons pas dépassé 10 collaborateurs, à partir du moment où on a dépassé 10 collaborateurs, ce n’est plus du tout le même état d’esprit, on devient une grosse boîte.C’est ça qui est difficile quand on grossit, le côté relations humaines.Je pense personnellement que, ce n’est pas parce que des parents n’ont pas d’argent qu’on ne peut pas y arriver, ce n’est pas parce qu’on n’a pas fait d’études qu’on ne peut pas y arriver, ce n’est pas parce qu’on n’a pas la connaissance etc. Il faut aller jusqu’au bout de ce que l’on a dans son bide qui nous dit, qui nous aspire.Ecouter son instinct profond et oser y aller, oser le faire même quand c’est compliqué.REFERENCESNelly Rodi https://www.nellyrodi.com/Lee Edelkoort https://www.edelkoort.com/MAFIA https://agencemafia.fr/Woolmark https://www.woolmark.fr/Pierre François Le Louët https://www.linkedin.com/in/pierre-fran%C3%A7ois-le-lou%C3%ABt-4668764?originalSubdomain=frPremière vision https://www.premierevision.com/fr/Ecole de la fabrique https://www.lafabrique-ecole.fr/R3I Lab https://r3ilab.fr/

The Yarn
Lifting reproduction and broad wool marketing

The Yarn

Play Episode Listen Later Sep 22, 2019 21:00


Best practice twin lamb management; research is honing in on the benefits. The real potential of some of the next wave of smart tag technology. An ex AFL player now Woolmark licensee explains his marketing of wool bedding and discovers a little surprise on farm.

The Roster Radio
Episode 3: Suket's Fashion Camp

The Roster Radio

Play Episode Listen Later Jul 28, 2019 22:39


Creative Director of his namesake label and winner of International Woolmark Prize for Menswear, Suket Dhir is force to be reckoned with. He shares with me, the perils of design school and how he followed his heart all while leaving a mark in what's predominantly a womenswear industry

The Yarn
Wool around the world

The Yarn

Play Episode Listen Later Jun 28, 2019 25:27


Woolmark's Jeff Ma in downtown Shanghai explains China's love for wool Travel to the Yorkshire mills in the UK and hear how innovation with Australian wool has kept new fabrics evolving after 200 years In Australia though, continuing drought is keeping supply of wool low, while feed and finance are tight for many who actually grow the fibre

Elementaire Club
Episode 15 - HORS SERIE - Peut-on allier business et écologie dans la mode ? - Chez Face to Face

Elementaire Club

Play Episode Listen Later Jun 12, 2019 70:35


Cet épisode hors-série a été enregistré chez Face to Face, une plateforme / accélérateur de marques indépendantes, qui organise des pop up à destination de créateurs engagés pour une mode plus responsable : https://www.facetofaceparis.com/ À l'occasion de sa 7ème édition, Face to Face a organisé une table ronde réunissant 8 experts de la mode, pour débattre autour de la question "Peut-on allier business et écologie dans la mode" ? - Virginie Ducatillon, fondatrice de Adapta : www.adapta-paris.com/ - Hélène Sarfati Leduc, fondatrice associée du French Bureau : lefrenchbureau.com/ - Adeline Dargent, directrice du syndicat de Paris de la mode féminine : www.syndicat-mode-paris.fr/ - Aurélia Vigouroux, responsable du marketing et de la communication chez The Woolmark company : www.woolmark.fr/?enforce=true - Antoine Morel, social media manager chez Le Slip Français : www.leslipfrancais.fr/ -Eloïse Moigno, co-fondatrice de Slow We Are : www.sloweare.com/ - Catherine Dauriac, journaliste, membre de Fashion Revolution et membre de l'équipe Une autre mode est possible : uneautremode.fr/ - Anaïs Dautais, fondatrice de la marque Les Récupérables : lesrecuperables.com/ Ensemble, ils débattent sur la RSE, racontent ce qu'ils ont vu, entendu à propos de la pollution liée à l'industrie de la mode, et présentent les alternatives qui existent aujourd'hui pour mieux consommer la mode. Bienvenue au club, et bonne écoute ! ------------------------------------------------------------- - Les références de l’épisode : Interview : Bénédicte Hallion Jingle : Aurélien Ung Podcast

The Yarn
Supply, Demand and Asia: where wool dragons drive demand.

The Yarn

Play Episode Listen Later May 24, 2019 18:18


China, Japan, Korea and India are giants when it comes to the processing and consumption of Australian wool but with the global economy slowing down, how is wool positioned to stay at high demand levels? Hear from Woolmark's John Roberts, GM Eastern Hemisphere about the initiatives across Asia and also trade analyst Scott Carmody about the sentiment of the raw wool auction rooms.

The Yarn
Fashion Secrets Explained

The Yarn

Play Episode Listen Later Feb 15, 2019 14:08


How long does it take from sheep to shop? Who makes the decisions about what wool design and colour is ultimately seen at retail? In this episode learn some of the ins and outs of the complicated, wonderful world of fashion and the Woolmark's company's key role involved throughout.

WARDROBE CRISIS with Clare Press
Ruchika Sachdeva on Indian Fashion's New Gen & Winning the Woolmark Prize &

WARDROBE CRISIS with Clare Press

Play Episode Listen Later Dec 6, 2018 45:35


Meet Indian designer Ruchika Sachdeva of Bodice Studio, the Delhi-based label that took out the 2017/18 International Woolmark Prize . Join us as we discuss how to make it in fashion, and build a successful small business, sustainability, our need for connection and the importance of provenance and craft. We explore the rise of emerging Indian fashion talent (and no, it's not all Bollywood) and look at how can design offer solutions to fashion's waste crisis. A recent British survey found that 25% of women have clothes lurking in their wardrobe that can’t wear because they no longer fit. Extending the life of a garment by an extra nine months can reduce its environmental impact by 20 to 30%. Ruchika's collections often feature tie fastenings, and moveable pleats and buttons because she wants these clothes to last for years. She also sees designing classics as a way to mitigate against waste. “If they’re too much, too loud or too trend-based, you’re going to get bored of clothes more easily.” Our shownotes are packed with links and extra information.  THANK YOU FOR LISTENING. Love the podcast? We have a Patreon page - every little bit helps us keep telling these stories. We are always grateful for ratings and reviews on iTunes. Don't forget to hit subscribe.   

The Yarn
Woolmark Performance Challenge

The Yarn

Play Episode Listen Later Sep 24, 2018 22:37


As the inaugural Woolmark Performance Challenge charges on with some of the best millennial minds in the textile performance wear space, we speak with some of the finalists whose ideas and innovations have impressed the judges so much so that they are through to the next round of the Challenge. Hosted in partnership with The Woolmark Company and sportswear giant adidas, the Challenge includes a two-day workshop to inspire and build capacity within these finalists before their final presentation at Outdoor Retailer, the largest outdoor sports expo and conference in the USA.

Becoming a Better Leader Interviews
#088 John Roberts about the Woolmark Resource Centre

Becoming a Better Leader Interviews

Play Episode Listen Later Jul 5, 2018 31:44


IntroductionJohn Roberts is the General Manager Eastern Hemisphere of the Woolmark Company - Australian Wool Innovation. IN his position he leads the Asian Woolmark offices as well as the Woolmark Resource Centre. In this interview, John Roberts shares insights into the Asian wool consumer and manufacturing markets. John also explains the concept and goal of the inspiring state of the art Woolmark Resrouce Centre. About John RobertsJohn brings nearly 30 years experience in the Wool Industry having worked in a wide range of industry sectors from primary production to processing, marketing and trading. He stems from a wool producing family in Binalong, NSW and started his career in the industry as a shipping and administration clerk for the Exporter Booth Hill & New Pty Ltd in Sydney in 1988. Since that time he spent a number of years as a wool buyer in Sydney before moving into wool trading. He continued to expand his experience in the industry working as the Senior Trader for Agrisk Pty Ltd developing risk management tools for wool growers before moving to Dubbo, NSW as the Topmaking and Trading Manager at Fletcher International. John returned to the Booth group (then owned by the German topmaker BWK) where he assumed the role of Trading Manager for both greasy wool and wool tops, based in Melbourne. He covered numerous key markets in his time trading including Italy, India, UK, USA Eastern Europe and China. As the groups processing expanded John was also overseeing the blending, processing and selling of wool tops ex Austops in Parkes, and the Geelong Wool Combing mill. When Elders bought BWK in 2000 John relocated to Adelaide and was able to work on a number of new sales initiatives that linked his extensive global sales network to Australian Wool Growers via the Elders broking arm. He extended this work when he was appointed to the role of Marketing & Trading Manager – China, based in Shanghai for 3 years. In that time he initiated the first Australian wool auctions held in China, developed a number of new mill direct selling avenues, led numerous farmer tours to China, and negotiated the sale of Austops and Joint Venture of Geelong Wool Combing with the Nanshan Group. John returned to Australia in 2006 in the role of General Manager for Elders Wool International where he oversaw the groups greasy wool trading and commission combing operations globally including the New Zealand greasy exporter J.S. Brooksbank. More recently John was General Manager of Dalgety Wool Exports before starting his own agricultural consulting business Eubindal Pty Ltd where he has worked on export initiatives in the wine and wool industries. He has spent the last 18 months working as the Executive Officer of the Wool Selling Systems Review that was commissioned by AWI.

Pro Video Podcast
Pro Video Podcast 48: Gareth O'Brien, Buck. Creative Direction, Animation, Motion Design, 2D, 3D, Studios, Teams and Community

Pro Video Podcast

Play Episode Listen Later Mar 8, 2018 58:21


This week’s episode covers Animation, Motion Design, 2D, 3D, Studios, Teams, Creative Direction and Community. Host Blair Walker explores all of these topics and the reality of projects at the high end of the market. Also what makes Buck, well Buck.   Show Notes: Compiled by Matt Lloyd 00.50 - Introducing Buck 01.50 - Gareth’s history with Buck. 02.50 - The company culture of Buck 05.55 - The shift from social life with the firm to becoming a family man 07.00 - The maturing of the motion design industry is changing the aspirations of motion designers: “the all-nighter” is not a badge people are aspiring to any more, just the opposite in fact. 07.30 - Growth of the Sydney team 08.30 - Is the difference in time zones between Sydney/NYC/London a drawback? 09.10 - The reality of working with remote freelancers 10.30 - The makeup of the Sydney Buck team 11.14 - Lucas Brooking 11.52 - Woolmark piece by Buck 14.00 - Blockchain explainer video for the government of Dubai. 18.00 - How hard is it to keep “lifting the bar”, bettering yourself? 19.00 - The creative impetus provided by competition with your coworkers, and for the love of the work 20.24 - How do you manage a project as large as Blockchain? Buck Sydney’s design process explained. 24.00 - They use a Google Sheet to track their progress 24.45 - The importance of learning to take constructive criticism. 25.15 - Slack groups as a source of constructive criticism. 25.45 - Gareth finds it hard to keep up with Slack groups outside of the Buck one. 29.30 - Buck presentation at Node 30.45 - Holden project, Nike Athlete 32.00 - The importance of the personal side of the motion industry 35.00 - Passion projects at Buck 35.50 - Blend title sequence 36.20 - Woolmark was approached as a passion project: what they provided was way more than the budget really afforded. 36.40 - Goodbooks metamorphosis was taken on as a passion project and ended up influencing the company’s style for an entire year 37.10 - Does Buck do bread and butter jobs? 39.00 - How important is typography to Buck’s creative process? 41.00 - Designing for social media: focus on the medium, or the piece itself overall? 42.00 - Buck’s piece for Aperol at the tennis open in Melbourne 44.00 - Assembly’s piece for the Auckland Harbour bridge 44.30 - Johnny Kofoed episode of the Pro Video Podcast   45.05 - Pro Video Picks: Get to work early, so I can get home early and see my kids! 47.00 - The difficulty of only seeing your kids at bedtime   48.00 - Inspirational Video: Spring Jam by Ned Wenlock River Studies by Ned Wenlock   50.00 - Sources Of Inspiration: Podcasts eg Serial, The Atlanta Monster, This American Life, Reply All   53.00 -  Following Online: Glenn Miralles -  instagram   53.45 - Follow Gareth Online: Web: buck.tv Instagram: buck_design Twitter: buck_tv Tumblr: buckdesign.tumblr.com Vimeo: buck Facebook: buck.tv   Pro Video Podcast Online: Blair Walker - Twitter Pro Video Podcast - Slack Pro Video Podcast - Facebook Group Pro Video Podcast - Twitter Pro Video Podcast - Website Pro Video Podcast - Spotify WorldPodcasts.com  

Fashionably Ate
Ep. 2: Towards a Bertonian Cuisine

Fashionably Ate

Play Episode Listen Later Nov 1, 2016 82:04


For our second episode we’re diving into Pierre and Laura Berton’s Canadian Food Guide and surfacing with some skill-testing recipes. We’re shucking oysters, gelling some jello and deep-frying wonderful things—all on the wise advice of the Bertons. This book is such a treasure that this episode will be the first in a series of Bertonian episodes. For the first in the series, we’re using the Bertons’ arguments for what makes cuisine “Canadian” to figure out what might constitute Canadian fashion as well. Hint: it’s a bit of a stretch. Follow along with our new Pinterest account, with a new board for each episode. https://www.pinterest.com/fashionablyate/ And as always, find us through our other social media outlets:  Facebook: Fashionably Ate Instagram: @FashionablyAteShow Gmail: FashionablyAteShow@gmail.com THE BERTONS Janet Berton obituary -http://www.legacy.com/obituaries/thestar/obituary.aspx?pid=176433029 Janet Berton article - http://www.yorkregion.com/community-story/6159485-janet-walker-berton-a-local-hero-/ Janet Berton fonds finding aid - https://www.vaughan.ca/services/vaughan_archives/findingaids/VaughanDocuments/Janet%20Berton%20Fonds.pdf OYSTER COOKING “Broil on a pan of wet rock salt” – http://www.realsimple.com/food-recipes/cooking-tips-techniques/cooking/six-types-salt In A Half Shell blog – http://www.inahalfshell.com/ About.com How to Video - https://www.youtube.com/watch?v=qwkAlMg0ors  OYSTER HISTORY Oyster Culture in North America – http://www.worldoyster.org/proceeding_pdf/news_17e.pdf Oyster Production in PEI – http://www.gov.pe.ca/photos/original/FARD_ain18.2005.pdf Community Museums Association exhibit on oysters in PEI – http://www.virtualmuseum.ca/sgc-cms/expositions-exhibitions/recoltes-harvests/oyster_e/oysterhistory.html Aquaculture PEI – http://www.aquaculturepei.com/whats_new.php OYSTER ETHICS The Case for Eating Oysters – http://www.stanforddaily.com/2015/04/23/the-case-for-eating-oysters/ The Ethical Case for Eating Oysters – https://sentientist.org/2013/05/20/the-ethical-case-for-eating-oysters-and-mussels/ Consider the Oyster – http://www.slate.com/articles/life/food/2010/04/consider_the_oyster.html Oysters and Vegetarianism – https://www.washingtonpost.com/lifestyle/food/why-i-eat-oysters-and-mussels-even-though-im-otherwise-vegetarian/2016/02/04/d284fd4e-c9c4-11e5-88ff-e2d1b4289c2f_story.html The Meaning of Sustainable Labeled Seafood – http://www.npr.org/series/171717418/the-meaning-of-sustainable-labeled-seafood WOOL Canadian Cooperative Wool Growers Ltd – http://www.wool.ca/about_wool Briggs and Little – http://www.briggsandlittle.com/products/wool-knitting-yarns/ Woolmark – http://www.woolmark.com/history/ Custom Woolen Mills – http://www.customwoolenmills.com/wool_yarn Canadian Encyclopedia – http://www.thecanadianencyclopedia.ca/en/article/sheep-farming/ HOME MAKERS AND THE BERTONIAN IDEALS Betty Crocker commercial and how advertising companies developed and promoted the ideal of the Happy Home Maker in the mid-20th century - http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/22/season-five-the-happy-homemaker-how-advertising-invented-the-housewife-part-one-1/

Spectrum
Jason Hwan

Spectrum

Play Episode Listen Later Aug 12, 2011 28:22


In critical spawning and overwintering habitat for salmonids Hwan studies the effects of temporal stream fragmentation across three organizational levels of ecology: population, community, and ecosystem levels.TranscriptSpeaker 1: Spectrum's next Speaker 2: [inaudible].Speaker 1: [00:01:00] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Hi, my name is Brad Swift. I'm the host of today's show. Our interview is with Jason won a third year phd student in the Carlson lab, which is [00:01:30] part of the environmental science policy and Management Department of the College of natural resources. Professor Stephanie Carlson directs the lab and she is a fish ecologist. Jason is researching the effects of summertimes stream drying on fish ecology in the John West fork, a creek in Marin county. The John West fork is the spawning grounds for two varieties of salmon the summer of 2011 Woolmark the third year of his research on this stream. [00:02:00] His research will continue for two and possibly three more years. This interview is prerecorded and edited. Speaker 4: Jason, welcome to spectrum. Thanks for coming in. Thank you. Wanted to ask if you could, uh, give us a brief overview of your research and add in there how it's being funded. My research is looking at the effects of low summer flow on juvenile steelhead, on the insect communities out in the stream and [00:02:30] on certain ecosystem processes such as Algal production and leaf decomposition. And it's currently being funded by, mostly by my, by my guiding professor, Stephanie Carlson. And I also have some funding from our department and the division within our department. All right. We get out a sperm wildlife grant, which helps fund the research. And also I'm currently on an NSF graduate research fellowship. Described the, the general [00:03:00] area of the site that you chose. Sort of put it in context of where it is. So my study say, uh, the John West work is in point Reyes national seashore, which is about an hour north of Berkeley in a national park in and surrounded by some state parks. Speaker 4: Also. Can you explain the watershed and the area that you're working, how it all interrelates to the watershed? So I'm, I'm working in the Lagunitas watershed. I'm working [00:03:30] in a creek that is a tributary of a tributary of a creek to the lock Anitas to log in neatest creek and log Anitas creek flows into Tomas Bay in point rays. The creek that I'm working in is a little different in that there are only two species of fish up there. Both our salt Monets, there are still head and coho salmon. This is because it's not that the creek went dry, completely dry one year and there's, there [00:04:00] was a culvert that was put in place and other fish species weren't able to recolonize the creek, but someone had adults can jump over the barrier. And so they were able to recolonize the creek and they're actually jumping through the culvert. Speaker 4: Yeah. And through this culvert and swimming up swimming into the two John West work. And what's the drop on the culvert like from, from the the bottom lip to the dead of the bid. Lower part [00:04:30] of the creek. It's about four feet. Four feet drop-off. Yeah. So that's quite a leap for the salmon. Yeah. And so with this study, what is it that you're trying to learn? That is not already known. So I'm basically trying to look at the effects of low flow and my study is really looking at what the affects are at a really fine scale. So I'm tracking, uh, juvenile steel head growth, movement and survival and I'm tracking them on a weekly basis. So [00:05:00] it's pretty fine scale monitoring, which is something that hasn't really been been carried out before. And the low-flow period is when, uh, the low, the low flow start after the last records. Speaker 4: And as the, as a temperature gets warmer, the stream starts to dry and it pretty much lasts throughout the summer until the first rains of the following year. Are you collaborating with other people on your project? Not directly with my lab mates on [00:05:30] my project. Sometimes they might come out and help me, but for the most part I've been working alone with the help of some undergraduates. There are certain side projects that we collaborate on. Um, there's also a person who is working with me from, uh, from a different department. He's not really working on my project, but, uh, something that's related to my project out on my field site. It mean it helps both of you? Yeah, definitely. And is that going to have some bearing is his, his [00:06:00] work or her work and I have some impact on your results. It definitely is connected. It is connected to, I'm more at the temperature and looking at how stratification and pull temperature stratification in pools might affect fish behavior. Speaker 4: So where, where they kind of hang out in the pool. So that's something that could definitely help us fold into your report. Yeah, exactly. So in doing your research [00:06:30] and working in the field as opposed to, uh, if you're working in the field and the lab, how much time do you spend in the field and in the lab? Um, when I'm out during the summer, uh, during my field season, it's a pretty big chunk of it. About 80 to 85% is probably spent in the field and the remainder is spent in the lab. Um, but once the summer is over and on, the field season is over. Most of the time is spent in the lab, um, [00:07:00] crunching data, processing samples and stuff like that. Speaker 5: [inaudible]Speaker 2: you're listening to spectrum on KALX Berkeley. Today we're talking with Jason Juan about his research into summertime streaming drying its effect on Fish CollagenSpeaker 5: [00:07:30] [inaudible]. Speaker 4: And so was there fish breeding going on in this part of the Stream? I would assume that that's the reason they're up there. Yeah. So one of the adults jump up into the stream. They breed typically during the winter when the rains, they come back with the rains [00:08:00] and they breed and the eggs hatch and spring. And then I kind of track the juveniles once they get to a large enough size to be able to monitor to them. So as you start to go up in the early spring, you're seeing lots of of small fish. Yeah. And it's so the fish that have spawned, have they left then or are do some stay? Yeah, but most of them have left. They're too large to stay in some of these pools. So most of them leave and with the Coho that or [00:08:30] they die right after they breed because they just breed once and they die. Speaker 4: But with the, with the steelhead, they're able to breed multiple times. And Are you tracking it all that mortality of the coho that are coming up and breeding? No, but the park service is definitely keeping track of adults, adult spawners they go up every winter and quantify the amount of a salmon reds, which are the nests that someone is build. And they also try to [00:09:00] keep track of how many fish, adult fish that they see. Talk about the insects in the fish in the same context of the frequency. So with, with the insects, um, it's, it's a pretty disturbing method to go and collect them. So we try not to collect them too frequently. We recollect them once at the beginning of the summer and again at the end of the summer. So we don't want to disturb the habitat too much that we have to kind of dig in [00:09:30] to the stream and it just disrupts, disrupts things a lot. Speaker 4: So we try to keep the frequency down and with the fish, um, we go out again, it's similar to to the insects that's we have to go and shock them and which as you can imagine, um, is quite stressful to the fish. So we shock them once in the beginning, beginning of the summer and we place pit tags into them, um, which allows us to monitor them across [00:10:00] the summer without having to actually handle them. Also, while we, um, capture them during the first event, we weigh them and measure them. And then during the late season capture event, we weigh them and measure them again and we're able to identify which the fish that were tagged, we were able to determine their growth rates and their survival. In addition, we can monitor them using the pet tags. We have a, a [00:10:30] handheld antenna that we take out and we just place it over the stream and we're able to find out where they're located or, and also if they're other still alive. Speaker 4: So that happens pretty much once a week. So the pet tag is like a radio. Gotcha. Yeah, it's an audio id, tariff id similar to what is found in a for pets, the microchips that they use for pets. And then you can also measure the mortality with that as well I guess if, yeah, so we go [00:11:00] out and we try to track their movement and also if we find a pit tag, we just kind of disturb the area around, uh, around the tag lightly. And if, if the tag isn't moving, then we kind of can surmise that there has been a mortality event that that occurred. Do you remove the fish or the die or now it's pretty hard to find them because we don't track them every day. So, so things happen [00:11:30] within the week and sometimes we kind of look around for the tag but it's pretty hard to find the tag. Speaker 4: But if we do come across any fish we do, we do take you back to the lab. Any dead Fisher and they are often tagged or have they not? Some of them are just untagged. We try to tag as many fish that we can capture at that are a certain size. They to be a certain size and size for them. So we do try to capture and tag every fish that is of [00:12:00] a certain size, but whether we do within that period of time that you can do the, that you're doing the tagging because you try to limit that. Yeah. How long is that period? What do you do? I've tried to do it all in a week. Three to four days. The tagging, the taking takes about three to four days. The caption and taking. And what's that like in terms of a process? Is it, is it you and a bunch of people doing it together? Speaker 4: Yeah. Take a little group out. Yeah, we actually took a group out, um, and we actually stayed out there for the three, three or four days. We wanted to get an early start [00:12:30] in the day and it takes about an hour to get, get out there each day. So we just decided to stay out there and it's actually quite fun. Um, most, most people really everybody volunteers to do to do like fish capturing. They're like, oh yeah, I want to do that. It's something that the interns really enjoyed. So is that time that you're in the creek, are you actually standing in the creek? So I, yeah, I actually get into the creek and I have a, an electrical Fisher and I move through the creek, [00:13:00] shocking the fish and there are a couple of them matters beside me on the scoop up any fish that had been shocked and we placed them into a bucket and then from there we kind of weigh them and measure them after, after all the fish have been captured for a certain pool. So you do this pool by Paul? Yeah, exactly. Speaker 5: You [00:13:30] are listening to spectrum on KLX Berkeley. We're talking with Jason y about his researching the summertime scream drying and its effect. Speaker 4: So Jason, how did you get interested in science when you were in high school, say or college? [00:14:00] I've always kind of really been interested in science as a kid. I really enjoyed reading science textbooks and it was as one of my favorite subjects and I just decided to stick with it. And I, I majored as a, as a biology student. And what about it appealed to you when you were young? It was like, it was the investigative process, [00:14:30] I guess that that appealed to me. It was just something that you can go out and observe and I really like that, that you can, you can actually just go out and see how nature works. And I was really fascinated by that. So biology was sort of the entree and then as you went through high school, College, yeah, I majored in biology and I really enjoyed my ecology class, just getting up out [00:15:00] there and I wasn't too keen on the molecular side of biology, but the ecological part aspect of it was really fun to get out there and observe things. And, and so it was it field work then that led you to streams? Yeah, I actually worked as a, as an undergraduate. I worked with a professor of mine and he would take me out into streams in southern California and it was quite a great experience for me. And what sort of work and studies research [00:15:30] was he doing? He was, he was doing, uh, population, uh, studies of endangered and threatened fish in southern California. Speaker 4: So when you're in the lab, what sort of data are you gathering? So for instance, with the leaf litter bags and the Algo production, um, when we come back from the field we have to process those samples. So we deploy tiles and we have to scrape off the LG from the tiles. And then we [00:16:00] have to run an analysis to quantify chlorophyll production. With the leaflet or bags that we set out, we bring them back and we, we way leaves in them and quantify how much leaf litter mass has been lost across time. What is it about the algae that you want to know in the river? With both the algae and the leaf litter, we want to see how the stream drying effects say Algal PR productivity or leaf litter decomposition. So we want [00:16:30] to see how much, how much Algo productivity there is in the early part of the summer when or when the stream is still pretty connected. Speaker 4: And then again, we want to track that change over time to see how productivity changes as the string gets dry and dry and with the leaf decomposition, same thing, seeing it over the, over the time, yeah. We want to see how decomposition rates change as the stream gets dryer and with that we're finding that decomposition rates slowed down quite a bit. [00:17:00] As the stream dries, there's less microbial activity, less insect funner to shut up the leaves. Are there other key data points that you're collecting out of the stream? Yes. I'm trying to measure the volume of water in the creek. Mostly the volume of water in between the pools of the fast flowing portions called riffles. I tried to measure how much water is in these portions and I go out pretty much every week and measure the dimensions [00:17:30] of the riffles and I'm able to get volume on every week and I'm able to quantify how this volume gets smaller and smaller every week. Eventually these, these pools are isolated and there's no more flow exactly. Between pools. Yeah. The, the riffles just most of them completely dry up by the end of summer. Speaker 3: And so the fish are then isolated in these, yeah, they're isolated. Speaker 4: The there aren't able to move among the different pools Speaker 3: at this point. Is it too soon in your study to, to [00:18:00] reflect on what you might conclude? Well, I'm, Speaker 4: I'm already seeing some pretty drastic inter-annual variation and precipitation in the area. So as I mentioned earlier, 2009 was a very dry and that was your first year? Yeah, 2009 was a very dry year, so I noticed that there was quite a bit of a mortality for the fishes. Uh, this past year, 2010 and during that summer was a lot wetter. There was a lot more habitat for the fish. A survival was a lot higher. So [00:18:30] Marty seen, uh, some significant results in terms of inter annual variation and how more extreme temperatures and extreme dry might influence the fish population. Speaker 3: Is there any part of water quality that you're measuring? Speaker 4: Temperature and a dissolved oxygen levels? Not In terms of pollution really, but a temperature and dissolved oxygen are are really key for [00:19:00] some almond species in particular, they require cool temperatures that are pretty well oxygenated. Speaker 3: The information that you're getting from your study will have an impact on other streams and creek management potentially. Yeah, that's, that's my hope Speaker 4: is that especially in certain areas where water withdrawals occur and there needs to be a certain amount of a water, hopefully our findings can maybe influence these areas where water withdrawals occur in the [00:19:30] stream comes even more dry than they typically should naturally. Speaker 3: Jason, thanks very much for coming in and talking about your research. Yes. Speaker 6: Oh, Speaker 7: [inaudible].Speaker 3: A regular feature of spectrum is dimension. [00:20:00] A few of the science and technology events happening locally over the next few weeks. Joining me this week to bring you the calendar is Rick Karnofsky. Speaker 8: In 1848 gold was discovered in the Sierra Nevada mountains luring people by the thousands to California. Join Ranger Tammy on Saturday, August 13th from 11 to noon to find out how this event changed the San Francisco Bay forever at the Bay model visitors center in Sausalito. This is a free event on Saturday August 13th at 4:30 PM Christopher de Carlo [00:20:30] will present how to be a really good pain in the ass. A critical thinkers guide to asking the right questions at Kelly's Irish pub, five 30 Jackson Street, San Francisco visit. Reason for reason.org for more info. That's r. E a s o n, the number four R e a. S. O. N. Dot. O. R. G. Speaker 3: The science at Kow lecture series for August will be presented by Dr Willie Michaelson and is entitled nanotechnology, Enabling Environmental Monitoring. [00:21:00] Dr Michelson is the executive director of the center of Integrated Nano Mechanical Systems known as coin's, a nanoscale science and Engineering Center headquartered at UC Berkeley dedicated to enabling and realizing novel environmental monitoring applications using nanotechnology. The date of the lecture is Saturday, August 20th at 11:00 AM in the genetics and plant biology building room. 100 Speaker 8: August 17th center night takes [00:21:30] place at the rickshaw. Stop. One 55 [inaudible] street at Van Ness in San Francisco from seven 30 to 10:00 PM at this $8 old age of show you'll hear talks about winery building, a virtual reality chocolate factory and neutrophils, one of the first immune cells to reach infection sites. Be there and be square. Visit SF dot [inaudible] Dot Com that's SF dot n e r, d an ite.com Speaker 8: nightlife takes place Thursday nights from 6:00 PM to 10:00 PM at the California [00:22:00] Academy of Sciences in San Francisco's Golden Gate Park. It is 21 and over and pictures music, cocktails and exhibits centered around a theme. In addition, the regular exhibits such as the rainforest and planetarium will be open. August 25th nightlife is on dinosaurs. Paleo lab will present a fossil shone till featuring trilobytes Coprolites, Aka fossilized dyno poop and other amazing fines that are 65 to 500 million years old. Check out additional specimens from the academy's research collections and at dyno burlesque. Show [00:22:30] the planetarium will feature cosmic collisions, a fulldome show depicting the hypersonic impacts that drive the evolution of the universe, including a recreation of the meteorite impact that hastened the end of the age of dinosaurs 65 million years ago. Clearing the way for mammals like us to thrive admission is $12 for more info and for tickets, visit www.cal academy.org that's www dot c a l a c a d e m y dot o r g Speaker 3: [00:23:00] and now several news stories. This item from the inside science news service scientists battle the dramatic declines of honeybee colonies with targeted breeding. There are a handful of pests and diseases that individually and in combination are causing unprecedented mortality in [00:23:30] honeybee colonies in Europe and North America. Serious efforts are being made to find solutions that can eradicate the pests and diseases. While the search for a solution continues. Researchers in Canada and the United States are attempting to bees that are resistant to Mites and viruses that attack bee colonies. The breeding process exposes the Queens to high levels of what is termed disease pressure. According to Rob Curie, professor of entomology [00:24:00] at the University of Manitoba. The survivors are then bred next season and so on. Seven generations have been bred so far. We are looking for bees that are resistant to mites and with a greater tolerance to viruses because they appear to be the two main factors behind colony loss. Speaker 3: QRI said and added breeding attribute pursued by the Canadian breeders is the ability to withstand the brutal North American winters. Curious said [00:24:30] that normally only 46% of the species known as European honeybees survive the Canadian winter, but the newest generations have a 75% survival rate. The total losses from managed honeybee colonies in the United States were 30% from all causes for the 2010 2011 winter according to the annual survey conducted by the US Department of Agriculture and the apiary inspectors of America. [00:25:00] This is roughly similar to the losses reported in similar surveys done in the four previous years. This story from Metta page today, lab grown trickier implanted in patient June 9th, 2011 at the Karolinska University Hospital in hunting, Stockholm, Sweden. Dr Paolo Macchiarini implanted the first ever bio artificial trachea grown on a synthetic [00:25:30] substrate using the patient's own stem cells. The patient was a 36 year old cancer patient for this procedure. Dr Macchiarini and his colleagues collected stem cells from the patient who had late stage tracheal cancer since no suitable donor windpipe was available. The researchers used a nano composite tracheal scaffold designed and built by Alexander Se Follian Phd of the University College London. [00:26:00] They seated the polymer model with auto Lucas stem cells. These are blood forming stem cells and grew them for two days in a bioreactor. Dr Mk Jadine says there's no room for rejection because of the cells are the patient's own. Thus, there is no need for him to be on immuno suppressive drugs. Speaker 2: [inaudible] [00:26:30] occurred during the show is pointless on a David Kearns album, folk and acoustic made available for creative Commons license 3.0 attribution [inaudible] mm editing assistance provided by Judith White Marceline production assistance provided by [00:27:00] Karnofsky [inaudible]. Thank you for listening to spectrum. We are happy to hear if you have comments or questions, please send them to us via email address. Is Spectrum. K A l s yahoo.com Speaker 5: [00:27:30] genius at this same time. [inaudible] Speaker 2: [inaudible]Speaker 5: [inaudible] [inaudible] [inaudible] [00:28:00] [inaudible]. See acast.com/privacy for privacy and opt-out information.

Spectrum
Jason Hwan

Spectrum

Play Episode Listen Later Aug 12, 2011 28:22


In critical spawning and overwintering habitat for salmonids Hwan studies the effects of temporal stream fragmentation across three organizational levels of ecology: population, community, and ecosystem levels.TranscriptSpeaker 1: Spectrum's next Speaker 2: [inaudible].Speaker 1: [00:01:00] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Hi, my name is Brad Swift. I'm the host of today's show. Our interview is with Jason won a third year phd student in the Carlson lab, which is [00:01:30] part of the environmental science policy and Management Department of the College of natural resources. Professor Stephanie Carlson directs the lab and she is a fish ecologist. Jason is researching the effects of summertimes stream drying on fish ecology in the John West fork, a creek in Marin county. The John West fork is the spawning grounds for two varieties of salmon the summer of 2011 Woolmark the third year of his research on this stream. [00:02:00] His research will continue for two and possibly three more years. This interview is prerecorded and edited. Speaker 4: Jason, welcome to spectrum. Thanks for coming in. Thank you. Wanted to ask if you could, uh, give us a brief overview of your research and add in there how it's being funded. My research is looking at the effects of low summer flow on juvenile steelhead, on the insect communities out in the stream and [00:02:30] on certain ecosystem processes such as Algal production and leaf decomposition. And it's currently being funded by, mostly by my, by my guiding professor, Stephanie Carlson. And I also have some funding from our department and the division within our department. All right. We get out a sperm wildlife grant, which helps fund the research. And also I'm currently on an NSF graduate research fellowship. Described the, the general [00:03:00] area of the site that you chose. Sort of put it in context of where it is. So my study say, uh, the John West work is in point Reyes national seashore, which is about an hour north of Berkeley in a national park in and surrounded by some state parks. Speaker 4: Also. Can you explain the watershed and the area that you're working, how it all interrelates to the watershed? So I'm, I'm working in the Lagunitas watershed. I'm working [00:03:30] in a creek that is a tributary of a tributary of a creek to the lock Anitas to log in neatest creek and log Anitas creek flows into Tomas Bay in point rays. The creek that I'm working in is a little different in that there are only two species of fish up there. Both our salt Monets, there are still head and coho salmon. This is because it's not that the creek went dry, completely dry one year and there's, there [00:04:00] was a culvert that was put in place and other fish species weren't able to recolonize the creek, but someone had adults can jump over the barrier. And so they were able to recolonize the creek and they're actually jumping through the culvert. Speaker 4: Yeah. And through this culvert and swimming up swimming into the two John West work. And what's the drop on the culvert like from, from the the bottom lip to the dead of the bid. Lower part [00:04:30] of the creek. It's about four feet. Four feet drop-off. Yeah. So that's quite a leap for the salmon. Yeah. And so with this study, what is it that you're trying to learn? That is not already known. So I'm basically trying to look at the effects of low flow and my study is really looking at what the affects are at a really fine scale. So I'm tracking, uh, juvenile steel head growth, movement and survival and I'm tracking them on a weekly basis. So [00:05:00] it's pretty fine scale monitoring, which is something that hasn't really been been carried out before. And the low-flow period is when, uh, the low, the low flow start after the last records. Speaker 4: And as the, as a temperature gets warmer, the stream starts to dry and it pretty much lasts throughout the summer until the first rains of the following year. Are you collaborating with other people on your project? Not directly with my lab mates on [00:05:30] my project. Sometimes they might come out and help me, but for the most part I've been working alone with the help of some undergraduates. There are certain side projects that we collaborate on. Um, there's also a person who is working with me from, uh, from a different department. He's not really working on my project, but, uh, something that's related to my project out on my field site. It mean it helps both of you? Yeah, definitely. And is that going to have some bearing is his, his [00:06:00] work or her work and I have some impact on your results. It definitely is connected. It is connected to, I'm more at the temperature and looking at how stratification and pull temperature stratification in pools might affect fish behavior. Speaker 4: So where, where they kind of hang out in the pool. So that's something that could definitely help us fold into your report. Yeah, exactly. So in doing your research [00:06:30] and working in the field as opposed to, uh, if you're working in the field and the lab, how much time do you spend in the field and in the lab? Um, when I'm out during the summer, uh, during my field season, it's a pretty big chunk of it. About 80 to 85% is probably spent in the field and the remainder is spent in the lab. Um, but once the summer is over and on, the field season is over. Most of the time is spent in the lab, um, [00:07:00] crunching data, processing samples and stuff like that. Speaker 5: [inaudible]Speaker 2: you're listening to spectrum on KALX Berkeley. Today we're talking with Jason Juan about his research into summertime streaming drying its effect on Fish CollagenSpeaker 5: [00:07:30] [inaudible]. Speaker 4: And so was there fish breeding going on in this part of the Stream? I would assume that that's the reason they're up there. Yeah. So one of the adults jump up into the stream. They breed typically during the winter when the rains, they come back with the rains [00:08:00] and they breed and the eggs hatch and spring. And then I kind of track the juveniles once they get to a large enough size to be able to monitor to them. So as you start to go up in the early spring, you're seeing lots of of small fish. Yeah. And it's so the fish that have spawned, have they left then or are do some stay? Yeah, but most of them have left. They're too large to stay in some of these pools. So most of them leave and with the Coho that or [00:08:30] they die right after they breed because they just breed once and they die. Speaker 4: But with the, with the steelhead, they're able to breed multiple times. And Are you tracking it all that mortality of the coho that are coming up and breeding? No, but the park service is definitely keeping track of adults, adult spawners they go up every winter and quantify the amount of a salmon reds, which are the nests that someone is build. And they also try to [00:09:00] keep track of how many fish, adult fish that they see. Talk about the insects in the fish in the same context of the frequency. So with, with the insects, um, it's, it's a pretty disturbing method to go and collect them. So we try not to collect them too frequently. We recollect them once at the beginning of the summer and again at the end of the summer. So we don't want to disturb the habitat too much that we have to kind of dig in [00:09:30] to the stream and it just disrupts, disrupts things a lot. Speaker 4: So we try to keep the frequency down and with the fish, um, we go out again, it's similar to to the insects that's we have to go and shock them and which as you can imagine, um, is quite stressful to the fish. So we shock them once in the beginning, beginning of the summer and we place pit tags into them, um, which allows us to monitor them across [00:10:00] the summer without having to actually handle them. Also, while we, um, capture them during the first event, we weigh them and measure them. And then during the late season capture event, we weigh them and measure them again and we're able to identify which the fish that were tagged, we were able to determine their growth rates and their survival. In addition, we can monitor them using the pet tags. We have a, a [00:10:30] handheld antenna that we take out and we just place it over the stream and we're able to find out where they're located or, and also if they're other still alive. Speaker 4: So that happens pretty much once a week. So the pet tag is like a radio. Gotcha. Yeah, it's an audio id, tariff id similar to what is found in a for pets, the microchips that they use for pets. And then you can also measure the mortality with that as well I guess if, yeah, so we go [00:11:00] out and we try to track their movement and also if we find a pit tag, we just kind of disturb the area around, uh, around the tag lightly. And if, if the tag isn't moving, then we kind of can surmise that there has been a mortality event that that occurred. Do you remove the fish or the die or now it's pretty hard to find them because we don't track them every day. So, so things happen [00:11:30] within the week and sometimes we kind of look around for the tag but it's pretty hard to find the tag. Speaker 4: But if we do come across any fish we do, we do take you back to the lab. Any dead Fisher and they are often tagged or have they not? Some of them are just untagged. We try to tag as many fish that we can capture at that are a certain size. They to be a certain size and size for them. So we do try to capture and tag every fish that is of [00:12:00] a certain size, but whether we do within that period of time that you can do the, that you're doing the tagging because you try to limit that. Yeah. How long is that period? What do you do? I've tried to do it all in a week. Three to four days. The tagging, the taking takes about three to four days. The caption and taking. And what's that like in terms of a process? Is it, is it you and a bunch of people doing it together? Speaker 4: Yeah. Take a little group out. Yeah, we actually took a group out, um, and we actually stayed out there for the three, three or four days. We wanted to get an early start [00:12:30] in the day and it takes about an hour to get, get out there each day. So we just decided to stay out there and it's actually quite fun. Um, most, most people really everybody volunteers to do to do like fish capturing. They're like, oh yeah, I want to do that. It's something that the interns really enjoyed. So is that time that you're in the creek, are you actually standing in the creek? So I, yeah, I actually get into the creek and I have a, an electrical Fisher and I move through the creek, [00:13:00] shocking the fish and there are a couple of them matters beside me on the scoop up any fish that had been shocked and we placed them into a bucket and then from there we kind of weigh them and measure them after, after all the fish have been captured for a certain pool. So you do this pool by Paul? Yeah, exactly. Speaker 5: You [00:13:30] are listening to spectrum on KLX Berkeley. We're talking with Jason y about his researching the summertime scream drying and its effect. Speaker 4: So Jason, how did you get interested in science when you were in high school, say or college? [00:14:00] I've always kind of really been interested in science as a kid. I really enjoyed reading science textbooks and it was as one of my favorite subjects and I just decided to stick with it. And I, I majored as a, as a biology student. And what about it appealed to you when you were young? It was like, it was the investigative process, [00:14:30] I guess that that appealed to me. It was just something that you can go out and observe and I really like that, that you can, you can actually just go out and see how nature works. And I was really fascinated by that. So biology was sort of the entree and then as you went through high school, College, yeah, I majored in biology and I really enjoyed my ecology class, just getting up out [00:15:00] there and I wasn't too keen on the molecular side of biology, but the ecological part aspect of it was really fun to get out there and observe things. And, and so it was it field work then that led you to streams? Yeah, I actually worked as a, as an undergraduate. I worked with a professor of mine and he would take me out into streams in southern California and it was quite a great experience for me. And what sort of work and studies research [00:15:30] was he doing? He was, he was doing, uh, population, uh, studies of endangered and threatened fish in southern California. Speaker 4: So when you're in the lab, what sort of data are you gathering? So for instance, with the leaf litter bags and the Algo production, um, when we come back from the field we have to process those samples. So we deploy tiles and we have to scrape off the LG from the tiles. And then we [00:16:00] have to run an analysis to quantify chlorophyll production. With the leaflet or bags that we set out, we bring them back and we, we way leaves in them and quantify how much leaf litter mass has been lost across time. What is it about the algae that you want to know in the river? With both the algae and the leaf litter, we want to see how the stream drying effects say Algal PR productivity or leaf litter decomposition. So we want [00:16:30] to see how much, how much Algo productivity there is in the early part of the summer when or when the stream is still pretty connected. Speaker 4: And then again, we want to track that change over time to see how productivity changes as the string gets dry and dry and with the leaf decomposition, same thing, seeing it over the, over the time, yeah. We want to see how decomposition rates change as the stream gets dryer and with that we're finding that decomposition rates slowed down quite a bit. [00:17:00] As the stream dries, there's less microbial activity, less insect funner to shut up the leaves. Are there other key data points that you're collecting out of the stream? Yes. I'm trying to measure the volume of water in the creek. Mostly the volume of water in between the pools of the fast flowing portions called riffles. I tried to measure how much water is in these portions and I go out pretty much every week and measure the dimensions [00:17:30] of the riffles and I'm able to get volume on every week and I'm able to quantify how this volume gets smaller and smaller every week. Eventually these, these pools are isolated and there's no more flow exactly. Between pools. Yeah. The, the riffles just most of them completely dry up by the end of summer. Speaker 3: And so the fish are then isolated in these, yeah, they're isolated. Speaker 4: The there aren't able to move among the different pools Speaker 3: at this point. Is it too soon in your study to, to [00:18:00] reflect on what you might conclude? Well, I'm, Speaker 4: I'm already seeing some pretty drastic inter-annual variation and precipitation in the area. So as I mentioned earlier, 2009 was a very dry and that was your first year? Yeah, 2009 was a very dry year, so I noticed that there was quite a bit of a mortality for the fishes. Uh, this past year, 2010 and during that summer was a lot wetter. There was a lot more habitat for the fish. A survival was a lot higher. So [00:18:30] Marty seen, uh, some significant results in terms of inter annual variation and how more extreme temperatures and extreme dry might influence the fish population. Speaker 3: Is there any part of water quality that you're measuring? Speaker 4: Temperature and a dissolved oxygen levels? Not In terms of pollution really, but a temperature and dissolved oxygen are are really key for [00:19:00] some almond species in particular, they require cool temperatures that are pretty well oxygenated. Speaker 3: The information that you're getting from your study will have an impact on other streams and creek management potentially. Yeah, that's, that's my hope Speaker 4: is that especially in certain areas where water withdrawals occur and there needs to be a certain amount of a water, hopefully our findings can maybe influence these areas where water withdrawals occur in the [00:19:30] stream comes even more dry than they typically should naturally. Speaker 3: Jason, thanks very much for coming in and talking about your research. Yes. Speaker 6: Oh, Speaker 7: [inaudible].Speaker 3: A regular feature of spectrum is dimension. [00:20:00] A few of the science and technology events happening locally over the next few weeks. Joining me this week to bring you the calendar is Rick Karnofsky. Speaker 8: In 1848 gold was discovered in the Sierra Nevada mountains luring people by the thousands to California. Join Ranger Tammy on Saturday, August 13th from 11 to noon to find out how this event changed the San Francisco Bay forever at the Bay model visitors center in Sausalito. This is a free event on Saturday August 13th at 4:30 PM Christopher de Carlo [00:20:30] will present how to be a really good pain in the ass. A critical thinkers guide to asking the right questions at Kelly's Irish pub, five 30 Jackson Street, San Francisco visit. Reason for reason.org for more info. That's r. E a s o n, the number four R e a. S. O. N. Dot. O. R. G. Speaker 3: The science at Kow lecture series for August will be presented by Dr Willie Michaelson and is entitled nanotechnology, Enabling Environmental Monitoring. [00:21:00] Dr Michelson is the executive director of the center of Integrated Nano Mechanical Systems known as coin's, a nanoscale science and Engineering Center headquartered at UC Berkeley dedicated to enabling and realizing novel environmental monitoring applications using nanotechnology. The date of the lecture is Saturday, August 20th at 11:00 AM in the genetics and plant biology building room. 100 Speaker 8: August 17th center night takes [00:21:30] place at the rickshaw. Stop. One 55 [inaudible] street at Van Ness in San Francisco from seven 30 to 10:00 PM at this $8 old age of show you'll hear talks about winery building, a virtual reality chocolate factory and neutrophils, one of the first immune cells to reach infection sites. Be there and be square. Visit SF dot [inaudible] Dot Com that's SF dot n e r, d an ite.com Speaker 8: nightlife takes place Thursday nights from 6:00 PM to 10:00 PM at the California [00:22:00] Academy of Sciences in San Francisco's Golden Gate Park. It is 21 and over and pictures music, cocktails and exhibits centered around a theme. In addition, the regular exhibits such as the rainforest and planetarium will be open. August 25th nightlife is on dinosaurs. Paleo lab will present a fossil shone till featuring trilobytes Coprolites, Aka fossilized dyno poop and other amazing fines that are 65 to 500 million years old. Check out additional specimens from the academy's research collections and at dyno burlesque. Show [00:22:30] the planetarium will feature cosmic collisions, a fulldome show depicting the hypersonic impacts that drive the evolution of the universe, including a recreation of the meteorite impact that hastened the end of the age of dinosaurs 65 million years ago. Clearing the way for mammals like us to thrive admission is $12 for more info and for tickets, visit www.cal academy.org that's www dot c a l a c a d e m y dot o r g Speaker 3: [00:23:00] and now several news stories. This item from the inside science news service scientists battle the dramatic declines of honeybee colonies with targeted breeding. There are a handful of pests and diseases that individually and in combination are causing unprecedented mortality in [00:23:30] honeybee colonies in Europe and North America. Serious efforts are being made to find solutions that can eradicate the pests and diseases. While the search for a solution continues. Researchers in Canada and the United States are attempting to bees that are resistant to Mites and viruses that attack bee colonies. The breeding process exposes the Queens to high levels of what is termed disease pressure. According to Rob Curie, professor of entomology [00:24:00] at the University of Manitoba. The survivors are then bred next season and so on. Seven generations have been bred so far. We are looking for bees that are resistant to mites and with a greater tolerance to viruses because they appear to be the two main factors behind colony loss. Speaker 3: QRI said and added breeding attribute pursued by the Canadian breeders is the ability to withstand the brutal North American winters. Curious said [00:24:30] that normally only 46% of the species known as European honeybees survive the Canadian winter, but the newest generations have a 75% survival rate. The total losses from managed honeybee colonies in the United States were 30% from all causes for the 2010 2011 winter according to the annual survey conducted by the US Department of Agriculture and the apiary inspectors of America. [00:25:00] This is roughly similar to the losses reported in similar surveys done in the four previous years. This story from Metta page today, lab grown trickier implanted in patient June 9th, 2011 at the Karolinska University Hospital in hunting, Stockholm, Sweden. Dr Paolo Macchiarini implanted the first ever bio artificial trachea grown on a synthetic [00:25:30] substrate using the patient's own stem cells. The patient was a 36 year old cancer patient for this procedure. Dr Macchiarini and his colleagues collected stem cells from the patient who had late stage tracheal cancer since no suitable donor windpipe was available. The researchers used a nano composite tracheal scaffold designed and built by Alexander Se Follian Phd of the University College London. [00:26:00] They seated the polymer model with auto Lucas stem cells. These are blood forming stem cells and grew them for two days in a bioreactor. Dr Mk Jadine says there's no room for rejection because of the cells are the patient's own. Thus, there is no need for him to be on immuno suppressive drugs. Speaker 2: [inaudible] [00:26:30] occurred during the show is pointless on a David Kearns album, folk and acoustic made available for creative Commons license 3.0 attribution [inaudible] mm editing assistance provided by Judith White Marceline production assistance provided by [00:27:00] Karnofsky [inaudible]. Thank you for listening to spectrum. We are happy to hear if you have comments or questions, please send them to us via email address. Is Spectrum. K A l s yahoo.com Speaker 5: [00:27:30] genius at this same time. [inaudible] Speaker 2: [inaudible]Speaker 5: [inaudible] [inaudible] [inaudible] [00:28:00] [inaudible]. Hosted on Acast. See acast.com/privacy for more information.