Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

In this week's special podcast, I speak with website designer and brand coach Hannah Van Woert. Tune in to get the inside scoop on what branding is and what you should look for in a website designer BEFORE you hire them. “It's all about communicating how your business makes people feel. That's how I sum up branding in a nutshell.” — Hannah Van Woert This week on the Do It With Intention Podcast: How Hannah achieved creative freedom going from the more bureaucratic corporate world to working 1-on-1 with small businesses looking to improve their brand strategy. Find out how working with an ideal client — in any business — can bring joy, fulfillment, and positive results in addition to generating income . Learn how branding in your massage and bodywork business is not only essential but easily attainable. Discover the most common mistakes with your online presence, and how to capture that first “energetic impression.” Resources from this episode: Former Amazon senior art director Hannah Van Woert blends commercial design expertise with psychology and astrology to create magnetic brands. From her studio in Maine, she transforms ambitious entrepreneurs' online presence after leading campaigns for Nintendo, Marvel Studios, and Universal Studios. Named a Top 60 Brilliant Brand Designer and a Certified Showit Design Partner. See Hannah's website here. Take her free Magnetic Brand Audit Quiz. Grab your free practice-building resources here! Check out my website The Bodywork Project

In this week's episode I answer a listener question about the “feast or famine cycle.” Tune in to find out the answer to a very common challenge in the massage and bodywork business, and get some inspirational tips on how to effectively — and consistently — market your practice. “If you've been concentrating on your outreach and marketing and you're feeling good about it — you're getting referrals, people are coming in — and you start thinking “Well, I don't really have time or interest in marketing anymore.” Then I really encourage you to listen to the practical steps that I'm going to suggest right now.” This week on the Do It With Intention Podcast: Find out what “batching tasks” means and how it can make your outreach less overwhelming and even more efficient. Learn about the 5 stages of the Client Journey and why it's so important to cover all of them in your marketing. And if you can ever reach a time when you can decrease your marketing efforts. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In this week's inspiring podcast I examine the obstacles many massage and bodyworkers face when performing a seemingly simple task: Asking clients to rebook an appointment without being pushy, manipulative, or obnoxious. Learn how big-hearted bodyworkers often struggle with self-promotion and assertive sales tactics, and how you don't have to be inauthentic to build your practice with confidence. “I asked myself: “What is the one key area that every bodyworker needs to have down to have a thriving practice?” And this is the the answer to that question.” This Week on the Do It With Intention Podcast: Find out how “mindset” can help you invite clients to work with you again. Learn some actual words to use — not a script — that don't feel pushy or slimy. And how to effectively reply to various responses to your suggestion to follow up on an appointment.   Resources from this episode: Get the course: Easily Rebook Clients. Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email!

In this week's podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories. Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens. “I am speaking as Miss Independent. I can do all myself. There's just not a reason to. The Bodywork Project is such a great road map and one thing I realized when I first looked at the syllabus — you don't know what you don't know. In that kind of a situation I think it would be really easy to make mistakes that might be hard to recover from.” —Lisa Fahay This week on the Do It With Intention Podcast: Find out how, as massage or bodywork practitioners, we must give ourselves the same space and grace that we offer our clients. Learn how creative, big hearted people — even those just starting out — can also build successful businesses with the proper guidance. And how The Bodywork Project specializes in breaking down giant tasks into smaller, digestible morsels to help you move forward instead of experiencing analysis paralysis.   Resources from this episode: Lisa Fahay has long been drawn to Craniosacral Therapy (CST). After a life-changing experience, she enrolled in Massage Therapy school in order to pursue training in the CST modality. Rigorous learning at this stage of life has been humbling and gratifying and her Craniosacral Therapy practice will combine her vast history and love of working with children in many disciplines — from art therapy, children's yoga, and beyond. She discovered a particular love of working with tweens and teens, offering an experience of safe touch and access to a calm nervous system. A perennial creator, Lisa's mindfulness props and toys reduce stress and enhance a sense of peace. See Lisa's website here. Contact Lisa here. See Lisa's improv group's website here. Link to Ryan Halford's Cranio Sacral podcast here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's episode I reflect on modern marketing methods for 2025 — and whether you need to use them in your massage and bodywork business. Learn how to choose what will be helpful for massage and bodywork practices — and what to leave behind. Mark your calendars for February 4-5 for a FREE Masterclass in Marketing Your Bodywork Business in 2025. Scroll down for more information and to register!   “No matter what tools you use in your marketing, your goal is to stand out, not to blend in with everyone else.” This Week on the Do It With Intention Podcast: Learn the pros and cons of using AI in your massage or bodywork marketing plan. And how marketing should express who we are and be a reflection of who our ideal clients should be. Find out what Attract and Nurture Marketing are and how you can effectively use them in your marketing plan. Resources from this episode: Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project

Clarity is so important as you create your ideal massage or bodywork practice. In my years of coaching massage therapists on the business side of their practices, I've seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back. In today's episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you'll be on your way to building the practice of your dreams. “You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you'll be amazed at how much simpler and more straightforward and more clear your practice will become.” This Week on the Do It With Intention Podcast: Learn the difference between the numbers of clients you have and the numbers of sessions you have in a given timeframe (day, week, month, year). Find out how it's much easier to work with your existing clients — making their lives a touch better with the great work you do — than it is to scramble for new ones. And how burnout can affect us both physically and mentally — and lead to us not doing our best work. Resources from this episode: Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email!

On this week's milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it's like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It's terrific!) “What I've learned over the 5 years I've been doing this is that I'm starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work, is absolutely about connecting with people one on one, holding space for them, being present, being neutral, and I'm going to lean into that more. I've grown into comfort and confidence. This is who I am and this is what I've seen work over and over again.” — Mindy Totten This week on the Do It With Intention Podcast: Learn why I decided to start a podcast and maintain it on a consistent basis, and an astonishing statistic about how long the average podcast lasts. How women in particular have a hard time embracing what they've built and having pride in their accomplishments. Find out what “perfection paralysis” and “the first pancake” are and how to overcome them. Hint: You can't control everything. Learn how (and why) to start a podcast, some challenges involved in producing one, and the fun parts too.   Resources from this episode: Julie Taylor is a women's health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Integrative Solutions for Health, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing. Learn more about Julie Taylor's Equine Assisted Therapy here. See her Integrative Solutions for Health website here. See my past interview with Julie here. Theresa Reed — The Tarot Lady. Pat Flynn's How to Start a Podcast. Grab your free practice-building resources here! Check out my website The Bodywork Project

This week's episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings. Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease. “I know that so much of the advice you get tells you to do everything you can to upsell your clients. I'm suggesting you don't upsell. Here's what to try instead.” This week on the Do It With Intention Podcast: Learn how to trade aggressive sales tactics with more gentle and effective methods. And how to let people know the plan of action in their treatment and — more importantly — the reasoning behind that plan. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

On this week's episode, I talk about the potentially triggering topic of abundance. Tune in to learn about business abundance and how it can pay energetic dividends in your massage or bodywork business. “Maybe the biggest reason to reflect abundance in your practice is because what you put out into the world will inevitably come back to you.” This week on the Do It With Intention Podcast: Learn what “the last piece of candy” mentality is and how to flip it into abundance. How the ambience in your office cannot be overlooked and some small steps you can take to maintain the energy of abundance. Find out about the abundance of time and how you can provide it for your clients.

This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you're not showing up as who you know you are on the inside. So we do all this work, all this self-development, to heal and elevate that inner version of ourselves. But for some reason we completely negate the outer appearance.” — Elsa Isaac This week on the Do It With Intention Podcast: Learn how fashion and the healing arts produce an energetic effect on our mental and emotional state. Find out how Elsa pursued her eventual profession by seeking help from an online expert. And how the experience taught her that she could do her job but in a wholly different way, ultimately inspiring women to live and work as their true selves. Resources from this episode: Elsa Isaac is a personal wardrobe stylist for ambitious women professionals. She believes style is really all about self-expression. A seasoned pro with 20+ years in the fashion industry, the east African-born stylist has built a noteworthy portfolio, working her style magic on everyone from Rachel Rodgers and Lenny Kravitz, to Katie Couric and Marion Jones. Nowadays, she helps successful career women and entrepreneurs revamp their wardrobes and create show-stopping ensembles that flatter their unique body shapes and lifestyles. Elsa resides in NYC with her husband and son, and is the host of the Get Styled Podcast. Visit Elsa's website. Grab your free practice-building resources here! Check out my website The Bodywork Project

In this week's installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we're trying to build a successful massage or bodywork practice. But what does consistency mean exactly? It means doing what you say you're going do.” This week on the Do It With Intention Podcast: Find out some of the best — and worst — ways to be consistent in your business. And how trust is such a key component of being consistent. Learn what Nurture Marketing is and how to use it effectively. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.” This week on the Do It With Intention Podcast: Find out how a dedicated coach or mentor can lead you down paths you never knew existed. And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention. Resources from this episode: Be the first to hear about The Bodywork Project Flash Sale! Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do's and don'ts regarding cancellations in your massage or bodywork business. “Notice that I didn't say ‘enforcing your cancellation policy'. I said ‘having integrity around your cancellation policy'. There's a big difference there.” This week on the Do It With Intention Podcast: Learn how to create stronger boundaries so that your cancellation policy is more interpersonal — rather than transactional — for your clients. Find out how genuine connection with clients can often soften an inevitable cancellation situation. And why it's best to eliminate confusion and confrontation in all of your policies — especially around cancellation. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

Pricing your services can be one of the most difficult things you do when you have your own business. In today's installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by knowing that it's accurate and fair. This week on the Do It With Intention Podcast: Learn how to embrace the value you offer — and what NOT to do when setting and sharing your rates with clients. Discover some effective responses to someone who says they want to continue seeing you but cannot afford it (spoiler alert: none include discounting your rates). Resources from this episode: Grab your free practice-building resources here! Raise Your Rates Masterclass. Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it's important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe container. This week on the Do It With Intention Podcast: Find the inspiration to create a fresh and fearless fee structure for your massage or bodywork practice. Learn how tipping — do I or don't I? how much? when? — can create an unsafe sense in a client's unconscious. Discover why customers are growing weary, if not wary, of businesses that traditionally did not accept tips and now do. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it's your business and your boundaries! “Once you decide how long to wait for a client, you've got to stick to that decision, no matter what. No excuses. You've got to stick to it.” This week on the Do It With Intention Podcast: Find out how to be proactive so clients don't arrive late. And how to gracefully honor boundaries around time management so both you and your clients get the best possible results from your work together. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you're considering making a pivot in your own business, you'll love this episode! “I think it's important to remember the old adage ‘Don't put all your eggs in one basket.' Even if you're happy where you are, there are other things in life.” —Anita Schill This week on the Do It With Intention Podcast: Learn how Anita's early nursing career led her to the study of disease prevention and promoting health in the workplace. And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived. Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses. And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly. Resources from this episode: Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill's personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC. See Anita's website here. Contact Anita here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's inspiring installment I talk about self-motivation and why it's so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I'm going to bet on myself and do everything in my power to be successful. That's betting on yourself.” This week on the Do It With Intention Podcast: Learn how to motivate yourself to follow through to reach your goals — even if it begins with baby steps. And how simply reaching out, getting support, and believing in yourself can be the spark that will lead to a more prosperous practice. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everything — contrary to what you might think — can quickly derail a successful marketing or communication strategy. How automated templates can often come across as transactional — NOT what your potential clients are looking for. How to implement 3 strategies for personal connection in your marketing. Resources from this episode: Grab your free practice-building resources here! Join us for the Summer Reset Challenge! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In this week's episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by asking these key questions. How using attract strategies (memberships, subscriptions, discounts) can often lead to customer confusion and frustration. Find out the best ways to be clear and intentional about improving your business instead of chasing shiny objects and the latest marketing fads.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In today's episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn't have to be. Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn't automatically spell r-i-v-a-l-r-y. This week on the Do It With Intention Podcast: Learn simple ways to avoid “competition” with other practitioners. And how coming from a place of neutral — being detached from the outcome — can help your own outreach. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In today's installment of Listener Questions, let's take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are. And about how trying too hard — clinging, grasping, desperate — can turn potential clients off. Then, find out some ideas to truly connect with people — human to human, not practitioner to client — and how this connection is often the best way to market your business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In today's Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us. Tune in to find out why that's not always a good idea. This week on the Do It With Intention Podcast: Learn why as bodyworkers it's not our job to suggest extra work for our clients. Find out some savvy ideas you can substitute for assigning homework. And how being “bossy” is hardly ever a good idea when addressing clients. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they're looking for. This week on the Do It With Intention Podcast: How to differentiate different types of care in your practice Outlining which care is appropriate for each client And how to let your clients know they may need more than one session without scaring them off

In this week's episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business — to clients re-booking. Learn what “anchoring a session” is and how it can help your massage or bodywork business's bottom line. And some suggestions of what NOT to do to pressure clients to re-book.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That's not a good idea. Here's what to do instead.” This week on the Do It With Intention Podcast: Learn how to stop treating people as “money faucets.” And how to pivot to a marketing strategy built around genuine personal relationships and service.   Resources from this episode: Grab your free practice-building resources here! See Sales Maven Nikki Rausch's website here. Check out my website The Bodywork Project YouTube massage business videos

This week's episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time. And how the business principle called Parkinson's Law can be overcome to help productivity. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week's episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work? Learn how to attract clients by being clear about what you do and how you can help them. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you're not 100% happy with your website, it can be really overwhelming to know where to start. So today I'm going to give you 3 things that you can do right now to improve your website.” This week on the Do It With Intention Podcast: Learn why images “above the fold” are so important and how to use them wisely. Find out how to make sure potential clients arriving at your website resonate with you and your work. And why promoting yourself is a good thing if done authentically and intentionally. Resources from this episode: Learn about the Personalized Website Review Package. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week's episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren't sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited. “If you get bad advice from someone about your business, do your best to stay grounded and centered. Don't let it rattle you. Here are a couple other things you can do as well.” This week on the Do It With Intention Podcast: Learn 3 questions to ask yourself when someone gives you business advice. And how the energy and confidence you put out into the world can help you avert random encounters with those seeking to improve your massage or bodywork business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing trick on the internet. This week on the Do It With Intention Podcast: Find out how Heather settled into her own practice by making smart investments (electric massage table? yes, please!) Why despite having earned an MBA, she seeks coaching help — from multiple sources — for the business side of her practice. What to look for when you need support for your practice. Resources from this episode: Heather Longoria is a bodyworker and coach who helps clients slow down and listen in, so that they can heal and thrive. With the help of a tailored blend of meditation, CranioSacral Therapy, and somatic practices, clients discover more space to be human. See Heather's website here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week's episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. “If you make the decision that you want to get support for your bodywork business, then what? How do you find the type of support that's going to be best for you? Here are 3 things to think about.” This week on the Do It With Intention Podcast: Learn what to look for in getting support for your business — and what to avoid (spoiler alert: you can't google your way to a successful practice). Find out why learning your modality is a lot like growing a business, i.e., you need mentors to teach you the gaps in your knowledge base. And why now is the best time to seek support.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In today's episode I do a deep dive into certification — why to pursue it and how it will (or won't) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business. Learn why mastery in your modality still requires a solid business foundation for success, and a solid plan to build that foundation. And why even with certification, you'll still need to do the work to attract clients to your practice. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This week on the Do It With Intention Podcast: Learn why trying to build a successful, sustainable business without help from outside resources just … does … not … work. Find out why it's always beneficial to lean into support, especially on the business side of your practice and particularly when you need it most. And receive guidance to get where you want to go a lot faster. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn how achieving mastery, otherwise known as “practice makes perfect,” can lead to clients getting better results, which leads to an ideal practice. Find out how improving your skills is only effective if you also learn to create a strong business foundation for your practice. Why admitting you need help to improve your practice is a positive, not a negative, step. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how to work through it. Learn why support and guidance are so important to both your own health and the health of your business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

It's time to reflect on your massage or bodywork business — where it's going, where you want it to be, and how you're going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. “Once you've thought about this question and you have the clarity of knowing where you want to go — what success means to you — you can get there so much more quickly and easily.” This week on the Do It With Intention Podcast: Find out the best ways to achieve accuracy when defining success — and some ways to avoid creating foggy intentions. Discover why a simple goal of making more money or seeing more clients is often ambiguous and unachievable. Learn why the goalposts often change when you try to define success, and how you can reframe your intention to enhance your clarity.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This time of year is often a challenge for bodyworkers, but it doesn't have to be. As we approach the holiday season, in this week's episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. “I wanted to give you a couple of things you can do — and a couple of things you should definitely not do — when you experience a lull in your business. ” This week on the Do It With Intention Podcast: Learn why it's important to remember that when business is slow, it's probably not about you. We'll talke about how you can not take it personally. Find out what the feast or famine cycle is and how to avoid it. And the one thing in your marketing that is absolutely essential. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project

In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materialize, (hint: it's not about you). Find out how to stay confident even when networking doesn't go your way. Learn when to follow up with people and what to say. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project

In Part 3 of our series on Networking with Authenticity, let's talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I've had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can start using today! This week on the Do It With Intention Podcast: Find out the best ways to genuinely relate to people in networking situations — and a few things NOT to do. Learn why the best business connections come from your heart. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project

In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. “How do you start networking if you've never really done it before? Here are 3 things that you can start doing today to create a larger referral rate for your business.” This week on the Do It With Intention Podcast: Learn why you don't need a huge social media following to have a full and sustainable massage or bodywork business. Find out the best ways to network successfully — and a few things to avoid. And hear why word of mouth marketing is so important for bodywork businesses.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project

In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you'd like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself that will shift the energy of your business. Learn how to implement so you strengthen the foundation of your massage or bodywork practice. Resources from this episode: Learn more about Nikki Rausch, the Sales Maven, here. Grab your free practice-building resources here! Check out my website The Bodywork Project

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to make a difference. This week on the Do It With Intention Podcast: Learn how a colleague changed Candace's worldview with one simple piece of advice, and how she became an ambassador for CranioSacral Therapy. Learn how you can use your massage and bodywork business to help local non-profits, and how a donation based clinic works. Find out why many journeys to healing are cyclical rather than linear, and how this is often the case with social justice as well. Resources from this episode: Candace is a Diplomate Certified Craniosacral Therapist, a Certified Presenter and study group leader through the Upledger Institute, who started practicing CST in 2012. She enjoys many aspects of CranioSacral Therapy, including taking classes, TAing, mentoring, participating in multiple-hands sessions and Comprehensive Therapy Programs, as well as treating clients 1:1. The philosophy behind her business is one of creating opportunities for more people to receive CranioSacral Therapy—whether that means volunteering her time at a homeless shelter, creating a donation based clinic, building relationships with non-profit agencies who serve low income individuals, or mentoring as many CranioSacral practitioners as allows in her schedule. Outside of her practice, Candace spends her time on self care, family activities, walking with friends, cuddling with her dog, and listening to mystery novels. See Candace's website here, or reach her via email. Grab your free practice-building resources here! Check out my website The Bodywork Project

In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you'll want to avoid. “There's no higher act of respect for you and your work than a referral. The client believes in you and your modality enough to suggest that someone that she cares about tries it too. There's no higher act of respect. So how can you show your appreciation and gratitude?” This week on the Do It With Intention Podcast: Learn the best conversion rates for bringing in new clients. Are you experiencing an “equal exchange of energy” with your referral partners and clients? Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project

In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated writing can have the opposite effect than intended — inaccurate and boring content being two problematic issues. Find out the best ways to turn AI into a technology that you can make your own, using human connection to improve your business.   Resources from this episode: Debating the Future of AI - Making Sense podcast The Trouble with AI - Making Sense podcast Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Nerving Smart Until It's Dumb: Why Artificial Intelligence Keeps Making Epic Mistakes (and why the AI bubble will burst) by Emmanuel Maggiori Grab your free practice-building resources here! Check out my website The Bodywork Project

In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business. Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my massage and bodywork business? This week on the Do It With Intention Podcast: Learn why humans cannot go very long without face-to-face, in person connection (spoiler alert: this does not involve the use of screens). Find out why authentic connections make us thrive and how high tech “time savers” often backfire. Discover the best ways to make your practice “high touch” rather than “high tech.” Resources from this episode: The Future is Analog: How to Create a More Human World by David Sax Grab your free practice-building resources here! Check out my website The Bodywork Project

In this Welcome to Summer episode, I delve into The Elevator Pitch. What is it? Where did it come from? How do you create one? Is it even necessary? Choose your floor number and tune in for some up and down commentary on a common business tactic. This week on the Do It With Intention Podcast: Find out why The Elevator Pitch isn't vital for massage and bodywork therapists, but it can help you get to the point quickly when asked about your business. Learn some savvy alternatives to The Elevator Pitch. Find out ways to be open to making connections.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email! hello@mindytotten.com

In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic. Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it's so important to be prepared when a client accepts an offer to work with you. “I don't want to convince anyone to work with me. I'll share my offering and how it could help the person, and then I'll invite them to work with me if it seems like a good fit. No convincing or pressuring. Genuine connection instead.” This week on the Do It With Intention Podcast: Why sales conversations don't have to be pushy, desperate or dishonest. If you have to convince someone to be a client, it could mean they aren't a good fit. How being candid with your pricing can make the sales conversation simpler.   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email at hello@mindytotten.com

Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter. I'll reveal some common misconceptions about selling and how you can make your sales conversations less stressful. This week on the Do It With Intention Podcast: Hear some things I've heard bodyworkers say to potential clients and what would have been better ways to approach them. How a sales technique should never be about you, but rather “ego subordinated” — a genuine connection with clients. Find out why being authentic is so important in the sales conversation, or any conversation, for that matter!   Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email!