Inside The Firm

On this episode of Inside the Firm, the AIA billings for April are out and not so good, then affordable what 30-60 minutes of silence does for your brain, and finally how to win and lose public work. Join us as we go back Inside the Firm!

David Pourquery is the founder and CEO of Groas, an AI company building what he calls a fully autonomous Google Ads management system. With a background spanning private equity, venture capital, and hands-on e-commerce, David built Groas to eliminate the inefficiencies he saw in traditional ad management. As a bootstrapped founder, he has scaled the platform to manage more than $35 million in monthly Google Ads spend while challenging the conventional marketing agency model. He brings a sharp, operator-level perspective on automation, margins, and how AI is changing business execution.

On this episode of Inside the Firm, how Boulder is becoming the next Aspen, then affordable units in Denver are more vacant than market-rate apartments, and finally how Spencer Pratt will empower architects and builders to make LA beautiful again. Join us as we go back Inside the Firm!

Mark Gordon, known to founders as “The Rebel CRO,” is a revenue growth leader who has helped scale companies from $1 million to over $30 million in annual revenue. He specializes in breaking conventional sales and growth models, focusing instead on building predictable, scalable revenue systems that actually work in the real world. Mark works directly with founders and leadership teams to align sales, marketing, and operations into one cohesive growth engine. His approach is grounded in execution, not theory, helping businesses grow without relying on guesswork or hype.

Amber Hoffman is the Founder of The FS Agency, a digital marketing and AI advisory firm that specializes in high-precision visibility for local service businesses and professional firms. With over 15 years of expertise in digital marketing, Amber helps businesses navigate the shift from traditional search to LLM Visibility, ensuring brands are not just found on Google, but are accurately cited by AI models like ChatGPT, Claude, and Perplexity.

Rion Westfall is a founder, growth strategist, and creator of the Own Your Revenue program, where he helps small and mid-sized businesses identify the exact revenue levers that drive scalable, profitable growth. With experience spanning over 15 countries, work with the Department of Defense, and nine companies built across multiple industries, Rion brings a no-nonsense, battle-tested approach to scaling businesses without scaling chaos. His focus is simple: find what works, double down, and grow with margin.

Managing Broker Javier Santana plays a central role at Miami's Sunland Group, a vertically integrated firm with development, design and construction capabilities. Specializing in residential and land sales, Javier leads Sunland's Land Division, launched just over two years ago and quickly emerging as a dominant force in the market. Focused exclusively on unbuilt residential land, the division fills a critical market gap by providing dedicated brokerage services for an often overlooked yet high-volume segment of real estate.

Danny Brassell is a highly sought-after speaker, trainer, and coach—often called “Jim Carrey with a Ph.D.”—who has delivered over 3,500 presentations worldwide. A former inner-city teacher turned entrepreneur, he is the author of 20+ books, including Leadership Begins with Motivation and Misfits and Crackpots. As co-founder of WellCrafted Story™, Danny helps entrepreneurs and leaders turn storytelling and speaking into powerful client-generation tools. His work focuses on helping people communicate with clarity, authenticity, and impact.

On this episode of Inside the Firm, home remodeling profit margins hit highest rates since 2006, then we are short 10 million homes, and finally Ai workflows for architectural visualizations. Join us as we go back Inside the Firm!

Ben Olmos is a business leader, entrepreneur, and media founder with over 30 years of experience in the consumer packaged goods industry, working with both Fortune 500 companies and emerging brands. He is the founder of DissedMedia and The Daily Pitch, and the author of 10 Topics to Help Managers, Leaders & Entrepreneurs Get Better at What They Do. In addition to building companies, he has spent more than 20 years in higher education teaching business from undergraduate to doctoral levels. Today, he hosts the DissedMedia: A Startup Story podcast, sharing real-time lessons from building a company and interviewing founders in the trenches.

Phillip Lanier is an entrepreneur who built and sold an eight-figure business after growing up in poverty and experiencing homelessness. He didn't follow a traditional path—he built success through discipline, problem-solving, and learning in real time. Today, he helps everyday people take control of their money through practical strategies, mindset shifts, and personal responsibility. He's the author of No College, No Problem and teaches how to move from financial survival to stability and long-term wealth.

On this episode of Inside the Firm, is over regulation a help or kick in the butt for architects to become builders, then an update on interest rates, and finally why the most expensive way to build a house is in a factory. Join us as we go back Inside the Firm!

LuAnn Buechler, known as “The Little Spark,” is a transformational speaker, master trainer, and business coach who helps entrepreneurs align their passion with purpose to create meaningful success. After a 25-year career in corporate event planning, she hit burnout and pivoted into helping others build businesses that fuel both profit and fulfillment. She's the creator of the Make Your Pa$$ion Pay™ Playbook and the 6 C's Framework, guiding entrepreneurs to grow without sacrificing themselves in the process. LuAnn is also the founder of the iHug Movement™, a national initiative promoting human connection and emotional well-being through simple acts of kindness.

On this episode of Inside the Firm, should institutional investors own single family homes, then an update on interest rates, and finally why is the bar so low for running a successful architecture firm? Join us as we go back Inside the Firm!

Van Carlson is the Founder & CEO at SRA and has over 25 years of experience within the risk management industry. Van began his career with Farmers Insurance Group as an agent; eventually growing his book to be among the largest in his home state of Idaho. Van's primary goal is to continue the upward growth of SRA and continue to develop new products to bring to market.

On this episode of Inside the Firm, business conditions for architecture firms may stabilize soon, then lessons from General Contracting, and finally why architects must reclaim the master builder mentality or become irrelevant. Join us as we go back Inside the Firm!

Matthew Fornaro is a South Florida business and commercial litigation attorney who has been serving clients since 2003. After working at two AmLaw 200 firms, he launched his own practice focused on contract disputes, construction law, intellectual property, and business formation. As both an attorney and small business owner, Matthew brings practical legal insight to entrepreneurs and mentors emerging business leaders throughout the community.

Carl Fudge is a "narrative strategist" who bridges the gap between deep business logic and world-class design. As the founder of Presentation Mode, he helps startup founders unlock capital by transforming complex business models into high-conviction fundraising stories.

On this episode of Inside the Firm, could Ai replace 64% of architects' jobs, then Erie Colorado might get rid of sprinklers for single family homes, and finally how Ai pushes architecture marketing into a sea of sameness. Join us as we go back Inside the Firm!

Claudine Ripert is the Chief Operating Officer of Critical Control Restoration, where she works alongside executive teams during high-pressure operational disruptions such as fires, floods, and major system failures. She helps leaders maintain clarity, authority, and momentum when normal processes break down, protecting productivity, revenue, and team alignment when it matters most. Claudine brings practical, execution-driven insights on how disciplined leadership and strong systems prevent small incidents from becoming prolonged crises.

On this episode of Inside the Firm, Claude can Revit?, then the Colorado AIA on how architects can use two new state housing bills to build denser, more affordable multifamily, and finally why firms racing to automate may lose their project architects. Join us as we go back Inside the Firm!

Benas is a freelance SEO expert and micro-agency owner who quietly built a six-figure business generating over $120K per year with a lean, high-margin model. After stumbling into SEO more than a decade ago, he rejected corporate life and slowly built a sustainable solo practice by niching down, developing real case studies, and focusing on long-term client relationships. Today, he works hands-on with 4–6 clients at a time, runs an 80%-margin agency, and teaches freelancers how to charge more, escape feast-and-famine cycles, and design businesses that support their lives. Benas isn't an overnight success story — he's proof that slow, intentional growth works.

On this episode of Inside the Firm, AIA says billings are down, then BLOK and Jack lead the way on Ai driven layoffs, and finally what Ai software you need to be implementing NOW at your firm to stay ahead of the curve. Join us as we go back Inside the Firm!

Randy Gage is known as The Entrepreneur Whisperer — a Speaker Hall of Famer, bestselling author of 15 books, and one of the most respected voices on prosperity and success today. His journey from a jail cell as a teenager to a global thought leader gives him a rare, no-nonsense perspective on wealth, mindset, and personal responsibility. Randy's books, including Risky Is the New Safe, Mad Genius, and Radical Rebirth, have been translated into more than 25 languages, and his work has been featured in Forbes, Fortune, Fox News, and SUCCESS Magazine. Today, he challenges audiences to question their conditioning, rethink risk, and create prosperity from the inside out.

On this episode of Inside the Firm, Elon Musk on AI replacement, then the impact of affordability challenges and demographic shifts on housing trends in 2026, and finally Denver Turns to Ai for Faster Building Permitting? Join us as we go back Inside the Firm!

Lidia Axe is an executive and business coach helping professionals and entrepreneurs build resilient, purpose-driven businesses. After a 13-year corporate career, including leadership roles at PwC, she earned an Executive MBA from London Business School and founded Get It Done Coaching. Her work focuses on resilience, clarity, and helping founders overcome growth and self-promotion challenges.

On this episode of Inside the Firm, the AIA is taking action, then Trump wants to build 1 Million Trump Homes, and finally they can't replace you if you build! Join us as we go back Inside the Firm!

The biggest hurdle to your firm's growth is between your ears. Join Brad Farris as we discuss how being stuck in the weeds, with decisions bottlenecked at your desk, isn't a systems problem—it's an invitation to a leadership evolution. Take the Business Growth Phase Assessment: http://www.anchoradvisors.com/growth-phase Take the Self-Leadership Assessment: https://anchoradvisors.com/self-leadership-assessment/

On this episode of Inside the Firm, how to win more work, then we have a new fed chair, and finally are young, laid off, or can't find a job then join us as we go back Inside the Firm!

Joel Benge is the author of Be a Nerd That Talks Good. He mentors others on why smart people and businesses run up against the blank stare moment and how to turn it into blank checks and breakthroughs.

Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses launch impactful podcasts and use them to power their marketing. He also coaches podcasters to unlock their full hosting potential, drawing from his years as a nationally syndicated radio host and professional communicator.

On this episode of Inside the Firm, how to reach your 2026 goals, then how to better prompt Ai for better architectural writing, and finally a fresh look at the economy ahead. Join us as we go back Inside the Firm!

Anthony Franco is a serial entrepreneur, AI strategist, and the co-author of AI First Principles and the WISER Method. Anthony has successfully exited six of his own businesses and spent over two decades guiding business leaders on how to grow smarter, automate strategically, and prepare for valuable exits. As the host of his own podcast, How to Founder, Anthony is passionate about sharing practical, no-nonsense strategies that entrepreneurs and business owners can immediately put into action.

On this episode of Inside the Firm, big wins in 2025 from the NAHB, then why you need a mountain builder for mountain properties, then how to win more as an architect in 2026. Join us as we go back Inside the Firm!

Jim Tracy is a sought-after speaker and influencer on workplace culture and leadership, drawing on decades of real-world CEO experience. A serial entrepreneur, bestselling author, and podcaster with over 350 episodes, he has founded, scaled, and sold multiple businesses and even testified before the U.S. House of Representatives. Jim is also a licensed jet pilot trained by F-16 fighter pilots and a proud grandfather of 18, earning honors including induction into the Wireless Hall of Fame and recognition as a Business ICON of Idaho.

Mike Deaton is a real estate entrepreneur, endurance athlete, and co-founder of Flipping Dirt, a land-flipping coaching program that's helped hundreds of people create income, time freedom, and peace of mind through simple vacant land deals. After leaving senior leadership roles in Big Tech, Mike and his wife Ligia built a profitable land business producing consistent five- and six-figure returns, while also partnering in over $90 million in commercial real estate syndications. He's the co-author of Flipping Dirt and the voice behind Life: Elevated, where he shares lessons on performance, wealth, and designing a life on your own terms.

Maja Kalra is a former architect turned marketing coach who spent over a decade in architectural practice before helping others avoid the same burnout she experienced. Today, she works with architects to attract better clients, get paid what they're worth, and build sustainable practices without relying solely on word of mouth. Through strategic LinkedIn marketing, Maja helps architects turn overlooked profiles into clear, compelling client magnets—so they can work on projects they actually enjoy and build a future on their own terms.

Scott Reynolds is the co-founder and CEO of UpCodes, an AI-powered platform transforming how the building industry accesses and navigates construction codes. Driven by the belief that access to the law shouldn't be a burden, Scott teamed up with his brother Garrett, a software engineer, to build a smarter, more equitable solution. A Y Combinator alumni, Scott brings a rare blend of industry insight and startup tenacity. Today, he leads UpCodes' mission to empower the people who design and build our cities, by making the law accessible, actionable, and AI-enhanced.

On this episode of Inside the Firm, the biggest prefabricated home building plant is clowing, then natural gas is being phased out?, what's the solution to get more Colorado ADUs built, and finally, how did architecture fees get so low?! Join us as we go back Inside the Firm!

Nathalia Melo is a mother of two, wife, former Olympia champion, and globally recognized fitness and wellness expert with over 15 years of experience. She's a sought-after speaker on health, wellness, and lifestyle—regularly presenting to corporations, including AM100 law firms—and has spoken in more than 30 countries. As a coach leading a multidisciplinary team with a Registered Dietitian and Licensed Counselor, Nathalia has helped thousands of high-achieving women over 35 simplify their approach to fitness, health, and life so they can thrive both personally and professionally.

On this episode of Inside the Firm, an Ai review, then why are houses so expensive, and finally, we're repealing sprinkler requirements, really?! Join us as we go back Inside the Firm!

Kevn Kennon, is here today to discuss. “Modern Cities, Historic Souls" and the intersection of architecture, sustainability, and storytelling. In 1988, he joined Kohn Pedersen Fox (KPF) in New York and became a partner in 1996. In 2002 he founded Kevin Kennon Architects, an architecture and design firm based in New York City. He has received major design awards ranging from the American Institute of Architects, the Architectural League Young Architects Award, and the Progressive Architecture Award.

Gianpiero has built one of Toronto's leading design studios (Audax), around Human Architecture, a philosophy born from recognizing how modern environments often overlook beauty in favor of efficiency. His work seeks to restore the enduring design principles that create spaces of meaning and emotion.

Scott Beebe is a business coach, speaker, author, and podcast host, best known as the founder of Business On Purpose. He helps business owners escape the chaos of working in their business by implementing systems, processes, and purpose through his proven Business On Purpose Roadmap. Scott's journey includes earning a Division-1 SEC football scholarship as a walk-on, graduating from theology school, selling pharmaceuticals for Pfizer, and planting churches with his wife Ashley. Since 2005, he's also worked in rural Nigeria supporting sustainable business and agricultural initiatives. Scott lives in Bluffton, South Carolina with his family, where he continues to equip leaders to build healthier businesses and lives.

Trent's passion for construction was inspired by watching his father's hard work in the industry. After graduating from North Dakota State University, he began his career at a small construction firm, where he spent four years honing his skills. His journey with PCL began shortly thereafter, leading him through a series of leadership roles: 18 years in preconstruction and estimating, four years as operations manager, and ultimately, district manager. Join us as we explore the constructions side

Chris Prefontaine is the Chairman and Founder of Smart Real Estate Coach®, a 4x best-selling author, Forbes Business Council Member, and 3-time Inc. 5000 Honoree. With decades of experience, he has guided his Wicked Smart Community to complete hundreds of real estate transactions across North America, helping countless investors achieve success. Host of the Smart Real Estate Coach Podcast (ranked in the top 0.5% globally), Chris shares proven strategies for building wealth through creative real estate investing that thrives in any market.

On this episode of Inside the Firm, don't forget to fill out this survey (https://docs.google.com/forms/d/e/1FAIpQLSdfpfSaybV8H67kq9ttvcOunvzLMufqrHtt-ecR5Zh4SLfhSg/viewform), then should we build cookie cutter homes again, and finally Charlotte North Carolina is GIVING away money?! Join us as we go back Inside the Firm!

Chris Naugle is America's #1 Money Mentor, a former pro snowboarder turned multimillion-dollar entrepreneur, and the founder of Private Money Club. After nearly losing it all in the 2008 crash, Chris discovered the 200-year-old Infinite Banking Concept used by the ultra-wealthy and rebuilt his empire without banks or financial advisors. He's the author of two bestselling books, host of The Chris Naugle Show, and has helped thousands achieve financial freedom using proven wealth-building strategies. Chris teaches everyday people to take control of their money, break free from bad financial advice, and build self-sustaining wealth.

Marcy Sagel is the Founder and Principal of MSA Interiors, a leading commercial design firm specializing in multifamily, student, senior, and affordable housing projects. With over 30 years of experience, she's known for transforming real estate with innovative, functional, and sustainable spaces that elevate user experiences. A trusted advisor and thought leader, Marcy also collaborates with manufacturers to shape future design trends and serves as an active member of EO Baltimore, embodying creativity and business acumen in every project. https://msainteriors.com/insidethefirm/

Jacob Parks, co-author of The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services. He has over 20 years of experience leading strategy, growth, and operations at Profitable Ideas Exchange (PIE for short) where he has helped professional services firms such as McKinsey, KPMG, and Accenture build sustainable growth engines.

On this episode of Inside the Firm, Kurt Weierstall gives us an update on the economy, then we try out Google's latest free tool, Pomelli, and finally why 85% is good enough. Join us as we go back Inside the Firm!