Just Start Now

Instagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck. To finish off the year I wanted to bring in an Instagram expert in the field of using the social media platform as a form of marketing for wellness professionals - someone I know has boundless enthusiasm (and evidence!) for what the Instagram can do for you and your business, if you use it right. So I hope today you love listening to Marketing & Instagram Expert Molly Cahill, with insider knowledge of what's working right now on Instagram to get your health practice booked. In this episode we talk about: How follower numbers mean absolutely nothing when it comes to getting booked: we share stories of knowing practitioners with 100k+ followers are struggling for clients and those with 300k+ have to cancel events when they don't sell enough ticketsHow even Instagram is embracing a return to slow marketing, using your platform to build stronger and deeper relationships with your existing client base, rather than always looking for more, more more peopleHow a 'growth sprint' of 30-60 days of posting regularly, particularly with Reels and carousels (that can be repurposed!) can see a massive surge in the effectiveness of your Instagram account, if you can commit to itMetrics that are worth measuring and using to determine future ideas for content such a shares, saves and profile visits and simple small tweaks to calls to action that see x4 responsesEmploying a philosophy of 'quantity creates quality', and posting something rather than trying to make it perfect and strategic straight away. It only comes from practice!The new (quicker and less cringy) way to make Instagram Reels work as part of your social media strategy Molly talked about her podcast episode 5 Simple Tips To Help Increase Your Instagram Engagement Today which includes tips on writing attention grabbing hooks.We talked about Simone Seoul's Garbage Post Challenge. Molly mentioned Tad Hargrave Marketing For Hippies Molly has this podcast episode on scrappy ways to improve Instagram engagement. I was interviewed on Molly's podcast Holistic Marketing Simplified talking about the four business model archetypes which you can listen to here, or take the quiz here. Connect with Molly: Molly's website Molly on Instagram Molly's free stuff: Download Molly's Reels training and 101 marketing prompts for health and wellness pros Working with Molly Molly runs the Holistic Marketing Hub teaching you everything she knows about using Instagram to promote your health and wellness business. Find out more. Love this podcast? Want to go deeper on using Instagram to attract ideal customers to your wellness business? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

nstagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck. To finish off the year I wanted to bring in an Instagram expert in the field of using the social media platform as a form of marketing for wellness professionals - someone I know has boundless enthusiasm (and evidence!) for what the Instagram can do for you and your business, if you use it right. So I hope today you love listening to Marketing & Instagram Expert Molly Cahill, with insider knowledge of what's working right now on Instagram to get your health practice booked. In this episode we talk about:  How follower numbers mean absolutely nothing when it comes to getting booked: we share stories of knowing practitioners with 100k+ followers are struggling for clients and those with 300k+ have to cancel events when they don't sell enough tickets How even Instagram is embracing a return to slow marketing, using your platform to build stronger and deeper relationships with your existing client base, rather than always looking for more, more more people How a 'growth sprint' of 30-60 days of posting regularly, particularly with Reels and carousels (that can be repurposed!) can see a massive surge in the effectiveness of your Instagram account, if you can commit to it Metrics that are worth measuring and using to determine future ideas for content such a shares, saves and profile visits and simple small tweaks to calls to action that see x4 responses Employing a philosophy of 'quantity creates quality', and posting something rather than trying to make it perfect and strategic straight away. It only comes from practice! The new (quicker and less cringy) way to make Instagram Reels work as part of your social media strategy Molly talked about her podcast episode 5 Simple Tips To Help Increase Your Instagram Engagement Today which includes tips on writing attention grabbing hooks. We talked about Simone Seoul's Garbage Post Challenge. Molly mentioned Tad Hargrave Marketing For Hippies Molly has this podcast episode on scrappy ways to improve Instagram engagement. I was interviewed on Molly's podcast Holistic Marketing Simplified talking about the four business model archetypes which you can listen to here, or take the quiz here. Connect with Molly: Molly's website Molly on Instagram Molly's free stuff: Download Molly's Reels training and 101 marketing prompts for health and wellness pros Working with Molly  Molly runs the Holistic Marketing Hub teaching you everything she knows about using Instagram to promote your health and wellness business. Find out more. Love this podcast? Want to go deeper on using Instagram to attract ideal customers to your wellness business? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy. Having trained April to November 2023, I wanted to share with you my biggest take-aways now I understand self-doubt and self-belief so much more and what I'll be bringing to my work and programmes going forward with this learning. In this episode I talk about: What is self-doubt? The self-doubt loop, the 7 key risks we're all trying to avoid and the 6 P's of resistance that you are more than likely falling into (for a diagram of the self-doubt loop, the 7 key risks and 6 Ps of resistance visit the show-notes page on the website) What causes self-doubt? How the course has shown me a way, even as a coach, to touch on my clients' past experiences, traumas and understandings of the world and how this impacts their beliefs and decisions going forward Meeting the protector. Reframing and building a relationship with the protective part of your mind that is not actually a horrible part of us, but in fact a loving part that is keeping you safe. How to embody self-belief. With tools like the belief buster and entering into small but powerful experiments to test out new beliefs that are more conducive with taking 'just start now' action How to deal with conflict. Whether it's potential or real, being a solopreneur means there is always risk of conflict and disagreement with others - whether in your marketing or your work itself. Courageous goal setting. How not everyone is goal driven (like me!) and the ideas and concepts I've learned that I will bring into my goal setting sessions going forward.   If you're interested in learning more about Sas Petherick's work on self-belief: Take the free self-doubt archetype quiz Learn more about Self-Belief School (available to all) Learn more about the Self-Belief Coaching Academy (SBCA) course I took (applicable for already trained coaches) Love this podcast? Want to go deeper on your self-doubt? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy. Having trained April to November 2023, I wanted to share with you my biggest take-aways now I understand self-doubt and self-belief so much more and what I'll be bringing to my work and programmes going forward with this learning. In this episode I talk about: What is self-doubt? The self-doubt loop, the 7 key risks we're all trying to avoid and the 6 P's of resistance that you are more than likely falling into (for a diagram of the self-doubt loop, the 7 key risks and 6 Ps of resistance visit the show-notes page on the website) What causes self-doubt? How the course has shown me a way, even as a coach, to touch on my clients' past experiences, traumas and understandings of the world and how this impacts their beliefs and decisions going forward Meeting the protector. Reframing and building a relationship with the protective part of your mind that is not actually a horrible part of us, but in fact a loving part that is keeping you safe. How to embody self-belief. With tools like the belief buster and entering into small but powerful experiments to test out new beliefs that are more conducive with taking 'just start now' action How to deal with conflict. Whether it's potential or real, being a solopreneur means there is always risk of conflict and disagreement with others - whether in your marketing or your work itself. Courageous goal setting. How not everyone is goal driven (like me!) and the ideas and concepts I've learned that I will bring into my goal setting sessions going forward.   If you're interested in learning more about Sas Petherick's work on self-belief: Take the free self-doubt archetype quiz Learn more about Self-Belief School (available to all) Learn more about the Self-Belief Coaching Academy (SBCA) course I took (applicable for already trained coaches) Love this podcast? Want to go deeper on your self-doubt? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we're never doing the ‘right' thing. With that backdrop I'm talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about:  Dalia's own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now  Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual' isn't necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.     We would love to know what you think about this episode and whether it helped you. Drop me an email (hi@vickyshilling.com) or send me a DM on Instagram to tell us what you thought.

Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we're never doing the ‘right' thing. With that backdrop I'm talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about:  Dalia's own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now  Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual' isn't necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.     We would love to know what you think about this episode and whether it helped you. Drop me an email (hi@vickyshilling.com) or send me a DM on Instagram to tell us what you thought.

This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business. The question went something like this: you've got a great idea to run an event - maybe a talk or webinar, a challenge, a special class, something in-person or online - but you can't decide: should you charge? Or let people attend for free? In this episode I talk about: Deciding on charging or free - practical considerations Have you done your maths? Is your event going to cost you money, if so how much, and are you willing (or financially able) to run it at a loss because it's part of a wider strategy? Do you think you already have an audience with enough ideal customers in ready to buy from you? If yes then doing something paid makes sense and means you could also upsell something else at the end (if that's appropriate). If no, then doing your event free as an audience or mailing list growth exercise might be the best route - to give yourself new eyes on what you do and people to buy over the coming weeks and months. If you choose free: set yourself a goal of how many people you'd love to have come - and trust the sign ups are ideal clients that will buy from you in future once they've seen how great your event is If you do it paid: accept you will get a smaller attendance but if it sells it will get you closer to really 'ready' ideal clients who are more likely to convert sooner to other products and offers (because they're used to paying you, even in a small way!).  Ultimately there is no 'right' or 'wrong' decision and you'll only learn from giving it a go! Deciding on charging or free - some mindset questions to ask yourself What is your protective voice saying to you when you make the decision to charge or not? Are you making a decision on paid vs. free from a healthy place? Or a place lead more by fear and risk avoidance?  What outcomes do you want? Are they clear and if you achieve them, how will this expand things for you? What will you make it mean if you don't hit the outcomes you want? If the only outcomes you focus on are sign-ups, attendees, engagement or immediate money made or bookings, can you add in some other parameters to measure as well? Things you're in control of and can learn from? What will make you feel resentful? You're in control of what you ‘give away' - no-one can make you feel resentful about running this event apart from you. Decide what that line is, or whether you can embrace whatever the outcomes are. How much marketing do you have capacity for? Because whether you choose paid or free, one post or one email alone is not going to fill your event. You do need to be resourced to talk about what you're hosting multiple times over a series of days or weeks.   Love this podcast? Want to go deeper on running events and growing your audience? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business. The question went something like this: you've got a great idea to run an event - maybe a talk or webinar, a challenge, a special class, something in-person or online - but you can't decide: should you charge? Or let people attend for free? In this episode I talk about: Deciding on charging or free - practical considerations Have you done your maths? Is your event going to cost you money, if so how much, and are you willing (or financially able) to run it at a loss because it's part of a wider strategy? Do you think you already have an audience with enough ideal customers in ready to buy from you? If yes then doing something paid makes sense and means you could also upsell something else at the end (if that's appropriate). If no, then doing your event free as an audience or mailing list growth exercise might be the best route - to give yourself new eyes on what you do and people to buy over the coming weeks and months. If you choose free: set yourself a goal of how many people you'd love to have come - and trust the sign ups are ideal clients that will buy from you in future once they've seen how great your event is If you do it paid: accept you will get a smaller attendance but if it sells it will get you closer to really 'ready' ideal clients who are more likely to convert sooner to other products and offers (because they're used to paying you, even in a small way!).  Ultimately there is no 'right' or 'wrong' decision and you'll only learn from giving it a go! Deciding on charging or free - some mindset questions to ask yourself What is your protective voice saying to you when you make the decision to charge or not? Are you making a decision on paid vs. free from a healthy place? Or a place lead more by fear and risk avoidance?  What outcomes do you want? Are they clear and if you achieve them, how will this expand things for you? What will you make it mean if you don't hit the outcomes you want? If the only outcomes you focus on are sign-ups, attendees, engagement or immediate money made or bookings, can you add in some other parameters to measure as well? Things you're in control of and can learn from? What will make you feel resentful? You're in control of what you ‘give away' - no-one can make you feel resentful about running this event apart from you. Decide what that line is, or whether you can embrace whatever the outcomes are. How much marketing do you have capacity for? Because whether you choose paid or free, one post or one email alone is not going to fill your event. You do need to be resourced to talk about what you're hosting multiple times over a series of days or weeks.   Love this podcast? Want to go deeper on running events and growing your audience? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

We've covered Pinterest and how to use it to market your business before on the podcast and the basics you need to know, go back and check out episode 34 with Sahar Twesigye. But that episode was recorded back in 2020 and we know what the internet is like and these tools - they change all the time! So I wanted to get a new expert back on the podcast to explore again, is Pinterest worth our time? That's where Jano O comes in: a marketing expert, content strategist, and Pinterest educator for coaches, service providers, and other online expert. In this episode we talk about:  What changes there have been to Pinterest in the last few years and what we need to know if we're considering using it to market our businesses (news flash: it's good news and even easier these days to embrace!) The sorts of results Jana's clients in the health and wellness space have seen when they start using Pinterest regularly as part of their content marketing strategy What essentials need to be in place to make Pinterest beneficial - we touch on needing a signature offer and whether you need a website or blog to make Pinterest work, or clarity on your ideal clients Where ChatGPT can help make posting and getting found on Pinterest quicker and more effective The two essentials Jana can see helps service-based providers avoid burn out when it comes to content marketing If you want to know more about creating a signature offer have a listen to episode 82: The impact of a signature offer on your wellness business. Connect with Jana: Jana's website Jana on Pinterest Jana on Instagram Jana on Threads Jana's free stuff: Access Jana's 5 Secrets For Getting Clients on Pinterest masterclass Working with Jana  Jana's Pinterest With Purpose course gives you a self-paced way to set up your profile on Pinterest and start pinning to attract clients. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

We've covered Pinterest and how to use it to market your business before on the podcast and the basics you need to know, go back and check out episode 34 with Sahar Twesigye. But that episode was recorded back in 2020 and we know what the internet is like and these tools - they change all the time! So I wanted to get a new expert back on the podcast to explore again, is Pinterest worth our time? That's where Jano O comes in: a marketing expert, content strategist, and Pinterest educator for coaches, service providers, and other online expert. In this episode we talk about:  What changes there have been to Pinterest in the last few years and what we need to know if we're considering using it to market our businesses (news flash: it's good news and even easier these days to embrace!) The sorts of results Jana's clients in the health and wellness space have seen when they start using Pinterest regularly as part of their content marketing strategy What essentials need to be in place to make Pinterest beneficial - we touch on needing a signature offer and whether you need a website or blog to make Pinterest work, or clarity on your ideal clients Where ChatGPT can help make posting and getting found on Pinterest quicker and more effective The two essentials Jana can see helps service-based providers avoid burn out when it comes to content marketing If you want to know more about creating a signature offer have a listen to episode 82: The impact of a signature offer on your wellness business. Connect with Jana: Jana's website Jana on Pinterest Jana on Instagram Jana on Threads Jana's free stuff: Access Jana's 5 Secrets For Getting Clients on Pinterest masterclass Working with Jana  Jana's Pinterest With Purpose course gives you a self-paced way to set up your profile on Pinterest and start pinning to attract clients. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: Mindsets that create burn out when it comes to marketing Accepting that there isn't just one way of marketing your business – and embracing the experimentation and time it takes to find what works for you and your audience (and PS. you can't do it all – so honing in and doing less not more!) Changing your expectations of what your marketing can achieve – realising there isn't one magic bullet or quick fix everyone is hiding from you, nor is it the norm to have overnight success (you have to be persistent with whichever method you try) Changing your thoughts around marketing to prevent burn out – tapping into what your inner protector is trying to shelter you from when it comes to marketing, and switching up your thoughts and beliefs to something more helpful to allow you to experiment Shifting the focus of marketing to what you can learn – what marketing can prove to yourself about being visible and sharing, rather than “did this piece of marketing = customers / revenue immediately”.  Practical considerations that create burn out when it comes to marketing Do you have a system or content strategy that takes people from browsing to buying? From discovering you to trusting and being ready to buy from you. If not, you will burn out by just trying to market yourself in the way you see other people doing, when their business model is not relevant to yours or you don't know their strategy. If you don't know what to post that actually moves people from finding you to buying from you, invest in my Use Social Media To Get Booked mini-training to discover the three types of content you need to be producing (with 100+ prompts to get started) Are you thinking long-term with the marketing that you spend your time on? Making sure with the marketing you choose that you have at least one long-term platform or strategy – something that you put your time into now but that will pay dividends to you months and years into the future, like your website and SEO, or Pinterest (more on that next week). If you don't know what to spend your time on that isn't social media, then invest in my How To Market Your Wellness Business Without Social Media mini-course.   Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: Mindsets that create burn out when it comes to marketing Accepting that there isn't just one way of marketing your business – and embracing the experimentation and time it takes to find what works for you and your audience (and PS. you can't do it all – so honing in and doing less not more!) Changing your expectations of what your marketing can achieve – realising there isn't one magic bullet or quick fix everyone is hiding from you, nor is it the norm to have overnight success (you have to be persistent with whichever method you try) Changing your thoughts around marketing to prevent burn out – tapping into what your inner protector is trying to shelter you from when it comes to marketing, and switching up your thoughts and beliefs to something more helpful to allow you to experiment Shifting the focus of marketing to what you can learn – what marketing can prove to yourself about being visible and sharing, rather than “did this piece of marketing = customers / revenue immediately”.  Practical considerations that create burn out when it comes to marketing Do you have a system or content strategy that takes people from browsing to buying? From discovering you to trusting and being ready to buy from you. If not, you will burn out by just trying to market yourself in the way you see other people doing, when their business model is not relevant to yours or you don't know their strategy. If you don't know what to post that actually moves people from finding you to buying from you, invest in my Use Social Media To Get Booked mini-training to discover the three types of content you need to be producing (with 100+ prompts to get started) Are you thinking long-term with the marketing that you spend your time on? Making sure with the marketing you choose that you have at least one long-term platform or strategy – something that you put your time into now but that will pay dividends to you months and years into the future, like your website and SEO, or Pinterest (more on that next week). If you don't know what to spend your time on that isn't social media, then invest in my How To Market Your Wellness Business Without Social Media mini-course.   Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Something I come up against with clients and Just Start Now members every week is how to be more structured and disciplined with time when working for yourself. Somehow even though you were (or are) the 'productive' one in a corporate environment, organising yourself in your own business seems impossible. Days or weeks drift by and the important stuff just isn't getting done... why is that?! Cue Louisa Daubney, the Time Design Coach. Having experienced this exact shift herself after working in the charity sectory for years, Louisa now dedicates herself to helping other business owners and solopreners feel fulfilled in their day and ensure self-care is at the heart of what gets done. In this episode we talk about:  Time design vs. Time management. What's the difference and do we really need to be more 'productive' anyway? The importance of setting the right kind of goals - the sort that you actually want to check in on, rather than push to the back of a drawer and never look at again after writing! Creating 'water cooler' moments for yourself even if you work alone and the science behind working in bursts of time Building habits into your day so there's less overthinking and more ease with your actions Louisa's 3 top tips for structuring your day to get more done from your priority list We mentioned a few books you might like to check out: Emma Gannon's The Multihyphen Method James Clear's Atomic Habits The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan Connect with Louisa: Louisa's Website  Louisa on Instagram Louisa on LinkedIn Louisa's free stuff: Download: Mastering your schedule: 10 steps to create a daily routine that sticks by clicking here Sign up for Louisa's weekly newsletter: Monday Momentum Moment - where she shares ONE top tip towards building a healthier, happier and more fulfilling relationship with how you spend your time. You can sign up here Working with Louisa  Join her group membership: Monday Momentum Meetups Book a 1-2-1 Power Hour: where you'll do a deep dive into a current time related challenge that's stopping you from finding more time and energy to focus on what matters most to you; and work together to create an action plan to move forward. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Something I come up against with clients and Just Start Now members every week is how to be more structured and disciplined with time when working for yourself. Somehow even though you were (or are) the 'productive' one in a corporate environment, organising yourself in your own business seems impossible. Days or weeks drift by and the important stuff just isn't getting done... why is that?! Cue Louisa Daubney, the Time Design Coach. Having experienced this exact shift herself after working in the charity sectory for years, Louisa now dedicates herself to helping other business owners and solopreners feel fulfilled in their day and ensure self-care is at the heart of what gets done. In this episode we talk about:  Time design vs. Time management. What's the difference and do we really need to be more 'productive' anyway? The importance of setting the right kind of goals - the sort that you actually want to check in on, rather than push to the back of a drawer and never look at again after writing! Creating 'water cooler' moments for yourself even if you work alone and the science behind working in bursts of time Building habits into your day so there's less overthinking and more ease with your actions Louisa's 3 top tips for structuring your day to get more done from your priority list We mentioned a few books you might like to check out: Emma Gannon's The Multihyphen Method James Clear's Atomic Habits The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan Connect with Louisa: Louisa's Website  Louisa on Instagram Louisa on LinkedIn Louisa's free stuff: Download: Mastering your schedule: 10 steps to create a daily routine that sticks by clicking here Sign up for Louisa's weekly newsletter: Monday Momentum Moment - where she shares ONE top tip towards building a healthier, happier and more fulfilling relationship with how you spend your time. You can sign up here Working with Louisa  Join her group membership: Monday Momentum Meetups Book a 1-2-1 Power Hour: where you'll do a deep dive into a current time related challenge that's stopping you from finding more time and energy to focus on what matters most to you; and work together to create an action plan to move forward. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

I last had resident copywriting expert from the Just Start Now community Lea Tierney on the podcast two years ago (have a listen here). But I had to have her back as our first repeat guest! And that's because we both believe passionately in the power of great writing for your business and the fact it's still a main staple of how we support people connect and convert customers in their wellness businesses. Two years on from the last time we sat down to speak... has copywriting changed? Can't ChatGPT just do it all for us now? In this episode we talk about:  What's changed in copywriting and content creation since 2021 and the fact that ChatGPT definitely can't and won't replace the skill of human writing (although we acknowledge there are a few handy things it can do for you!). How long writing for your business actually takes (Vicky shares her numbers!) and why this should be embraced and enjoyed, rather than shunned and resented. Is there a difference between content creation and copywriting? And does it even matter if the more important thing is just that you're sharing something with your audience? How to tailor content for different platforms like website, email and social media and how repurposing and writing less not more is actually key to connection (something we teach in Copy That Connects!) The Copy That Connects course Lea and Vicky have co-created and that received phenomenal feedback when it ran earlier in 2023. We're running it again November-December 2023 and talk through who it's ideal for and what you can find inside. Get all the details and sign up now.   Connect with Lea: Lea Tierney's website Lea Tierney on LinkedIn Love this podcast? Sign up for Copy That Connects. The live round starting Monday 6th November offers VIP level access for full accountability and feedback on your copywriting from Lea and Vicky. Any questions about this episode or the Copy That Connects course drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

I last had resident copywriting expert from the Just Start Now community Lea Tierney on the podcast two years ago (have a listen here). But I had to have her back as our first repeat guest! And that's because we both believe passionately in the power of great writing for your business and the fact it's still a main staple of how we support people connect and convert customers in their wellness businesses. Two years on from the last time we sat down to speak... has copywriting changed? Can't ChatGPT just do it all for us now? In this episode we talk about:  What's changed in copywriting and content creation since 2021 and the fact that ChatGPT definitely can't and won't replace the skill of human writing (although we acknowledge there are a few handy things it can do for you!). How long writing for your business actually takes (Vicky shares her numbers!) and why this should be embraced and enjoyed, rather than shunned and resented. Is there a difference between content creation and copywriting? And does it even matter if the more important thing is just that you're sharing something with your audience? How to tailor content for different platforms like website, email and social media and how repurposing and writing less not more is actually key to connection (something we teach in Copy That Connects!) The Copy That Connects course Lea and Vicky have co-created and that received phenomenal feedback when it ran earlier in 2023. We're running it again November-December 2023 and talk through who it's ideal for and what you can find inside. Get all the details and sign up now.   Connect with Lea: Lea Tierney's website Lea Tierney on LinkedIn Love this podcast? Sign up for Copy That Connects. The live round starting Monday 6th November offers VIP level access for full accountability and feedback on your copywriting from Lea and Vicky. Any questions about this episode or the Copy That Connects course drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

This episode is based on a blog I wrote called “Why prospective clients are ghosting you and how to handle it.” In this episode I talk about: How common being ghosted is and the recent rise of this due to the cost of living crisis happening in 2023 My own experience and reflections on ghosting a serving provider myself (!); why I did it and what I've learned from it to bring into my own business 5 reasons why someone ghosting you has absolutely nothing to do with you 8 questions to ask yourself if you're being ghosted (or want to avoid it happening): Have you helped them to get to know you before they get on the call? Have you pre-qualified people to get on calls with you? Are you making yourself distinctive from other offers out there? Have you given them too many answers on the call? Have you been clear what the offer is and what it costs? Is it clear how to follow up? Do you believe in your offer and your ability to get this person change? Do you actually want this client? I mentioned a few resources during the episode: How to grow an audience that knows you (blog) How to sell without feeling icky training (add on the How To Run Discovery Calls That Convert training for just €25) Buy the How To Run Discovery Calls That Convert training on its own Becky Lloyd-Pack from Story By Design and her work on being ‘distinctive' not ‘different' Kate's email about giving away too many answers on your discovery calls If you want to know how to write compelling sales pages sign up for Copy That Connects   Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

This episode is based on a blog I wrote called “Why prospective clients are ghosting you and how to handle it.” In this episode I talk about: How common being ghosted is and the recent rise of this due to the cost of living crisis happening in 2023 My own experience and reflections on ghosting a serving provider myself (!); why I did it and what I've learned from it to bring into my own business 5 reasons why someone ghosting you has absolutely nothing to do with you 8 questions to ask yourself if you're being ghosted (or want to avoid it happening): Have you helped them to get to know you before they get on the call? Have you pre-qualified people to get on calls with you? Are you making yourself distinctive from other offers out there? Have you given them too many answers on the call? Have you been clear what the offer is and what it costs? Is it clear how to follow up? Do you believe in your offer and your ability to get this person change? Do you actually want this client? I mentioned a few resources during the episode: How to grow an audience that knows you (blog) How to sell without feeling icky training (add on the How To Run Discovery Calls That Convert training for just €25) Buy the How To Run Discovery Calls That Convert training on its own Becky Lloyd-Pack from Story By Design and her work on being ‘distinctive' not ‘different' Kate's email about giving away too many answers on your discovery calls If you want to know how to write compelling sales pages sign up for Copy That Connects   Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Freya Powell is a career coach with a difference. She works with women who are feeling out of alignment with their career or business to dig deeper and harness the power of their subconscious to gain clarity on their 'YOU-shaped career or business'. She also goes beyond this to help women release their mindset blocks and quieten their inner critic, using EFT and other subconscious transformation techniques. so they can achieve their ambitions with more ease.  In this episode we talk about:  What the subconscious is and how it can help or hinder your career or business and your ability to make change. How the subconscious can be viewed like a computer with too many tabs open, running some distracting and unhelpful YouTube videos in the background of our lives which can be closed down using EFT or other subconscious re-programming tools The many tools that are available to shift old stories and beliefs held from the past - and how some can be fun and quick to implement, rather than longer and sometimes harder methods of more traditional talking therapy What EFT is and how this fits into the toolkit of being able to navigate change and release feelings and thoughts that block you taking action If you enjoyed this episode you might also like episode 76 with Sinead Doohan How your past might be preventing your business success. Connect with Freya: Freya's website Connect: Freya on Instagram Find out more about working with Freya   Access Freya's free release meditation Learn the basics of EFT and how you can use it on your own + 30 minute practice session with Freya - get 30% discount with code VICKY30 --- Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Freya Powell is a career coach with a difference. She works with women who are feeling out of alignment with their career or business to dig deeper and harness the power of their subconscious to gain clarity on their 'YOU-shaped career or business'. She also goes beyond this to help women release their mindset blocks and quieten their inner critic, using EFT and other subconscious transformation techniques. so they can achieve their ambitions with more ease.  In this episode we talk about:  What the subconscious is and how it can help or hinder your career or business and your ability to make change. How the subconscious can be viewed like a computer with too many tabs open, running some distracting and unhelpful YouTube videos in the background of our lives which can be closed down using EFT or other subconscious re-programming tools The many tools that are available to shift old stories and beliefs held from the past - and how some can be fun and quick to implement, rather than longer and sometimes harder methods of more traditional talking therapy What EFT is and how this fits into the toolkit of being able to navigate change and release feelings and thoughts that block you taking action If you enjoyed this episode you might also like episode 76 with Sinead Doohan How your past might be preventing your business success. Connect with Freya: Freya's website Connect: Freya on Instagram Find out more about working with Freya   Access Freya's free release meditation Learn the basics of EFT and how you can use it on your own + 30 minute practice session with Freya - get 30% discount with code VICKY30 --- Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: My answer to the question “Is it possible to earn more than €3k a month as a solo health practitioner?” The basic maths of how you're trying to match your corporate salary in your wellness practice right now and how it doesn't add up Whether the country you're based in and its healthcare system makes a difference to your ability to hit €3k+ a month The two-step process that results in stagnating earnings at around €1-3k The 5 fundamentals to raising your income: Get really really precise about the sort of person you want to help, your unique way of doing things Charge properly for your 1:1s and sell in packages or bundles to work with you, ditching low-priced drop-in rates Grow an audience, in whatever way feels good for you Look at another stream of income that doesn't involve you exchanging time for money with another single human Work relentlessly on the mindsets you need to believe that there are more than enough clients that want and will pay for what you do I mentioned a few resources during the episode: 5 mistakes I made when I launched my first online course (blog) How to find your wellness business niche (podcast episode) How to shake off the 'time for money' exchange with Joanna Sapir (podcast episode) How to start a website (self-paced training) How to start a mailing list (self-paced training) How to grow your audience (blog) or How to grow your audience (podcast) Why I don't think you should launch a course yet (blog) This episode is based on a blog I wrote called "Is it possible to earn €3k+ a month as a solo health practitioner?" Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: My answer to the question “Is it possible to earn more than €3k a month as a solo health practitioner?” The basic maths of how you're trying to match your corporate salary in your wellness practice right now and how it doesn't add up Whether the country you're based in and its healthcare system makes a difference to your ability to hit €3k+ a month The two-step process that results in stagnating earnings at around €1-3k The 5 fundamentals to raising your income: Get really really precise about the sort of person you want to help, your unique way of doing things Charge properly for your 1:1s and sell in packages or bundles to work with you, ditching low-priced drop-in rates Grow an audience, in whatever way feels good for you Look at another stream of income that doesn't involve you exchanging time for money with another single human Work relentlessly on the mindsets you need to believe that there are more than enough clients that want and will pay for what you do I mentioned a few resources during the episode: 5 mistakes I made when I launched my first online course (blog) How to find your wellness business niche (podcast episode) How to shake off the 'time for money' exchange with Joanna Sapir (podcast episode) How to start a website (self-paced training) How to start a mailing list (self-paced training) How to grow your audience (blog) or How to grow your audience (podcast) Why I don't think you should launch a course yet (blog) This episode is based on a blog I wrote called "Is it possible to earn €3k+ a month as a solo health practitioner?" Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Doors are open Friday 22nd - Wednesday 27th September 2023 to the Just Start Now community. If you've been wondering about whether it's a good fit for you I wanted to introduce you to five Just Start Now members to share their experience of being on the inside and what they've found the most valuable part of being in the community. In this episode we talk about:  The overwhelm and struggle knowing where to start when you've qualified as a practitioner but don't know how to get clients and make an income (if you're feeling this, you're not alone!) The big mindset shifts the members have experienced since being inside: increased confidence, ability to learn from 'failure' and see what you do as a true business, not just a hobby Investing in what you believe in and how signing up for Just Start Now (or any other business support programme) shows you're backing yourself and your skills If it's possible to be too early to invest in the 'business bit' of your health qualification, or whether committing and learning what we do inside Just Start Now even before you qualify can actually be a really great idea Two core messages from the Just Start Now content: that embracing your niche and getting clear on who you help has been a game-changer and being part of a community that is the "opposite of scarcity mindset" where everyone is open to sharing advice, connections and tips makes transitioning and growing your business so much easier. Doors to Just Start Now are open - Sign up now Find out more about the members: Alex Carey Alex is a yoga instructor, nutritionist and Ayurvedic Health Counsellor specialising in fertility, pregnancy and the journey into motherhood. She has a virtual yoga studio, offers group programs (next one launching Jan '24) and 1:1 support for women preparing for pregnancy or experiencing fertility challenges. www.alexcareyyoga.com @alex_carey_yoga on Instagram Ana Stefan Ana helps women to see how truly amazing their bodies - and full selves - are, through mindful and aligned movement. She combines her wisdom in Pilates, Yoga, Meditation, Myofascial Movement and breathwork to take a mindful approach to movement that supports women in attaining their Aligned Body. www.anastefan.ie @thealignedbodycoach on Instagram Melisa Jermin Melisa is a medical herbalist, naturopath and meditation and mindfulness teacher, helping people who feel tired all the time and don't have the energy to live their life to the full. Having recovered from debilitating fatigue using a natural approach herself, she supports her clients to regain their natural energy levels and build their resilience by taking a holistic approach, using a combination of nutritional and lifestyle recommendations, herbal medicine and meditation and breathing practices. www.melisajermin.com Melisa Jermin CFS Recovery on LinkedIn Tina Hancocks Tina is a Nutritional Therapist in her final year of studies.  She focuses on autoimmune conditions and supporting clients through nutrition and lifestyle changes, to transform their health and regain their zest for life.   www.tinahancocks.com @nutritionwithtina on Instagram Louisa Daubney Louisa is a qualified personal performance coach and self-confessed time management geek. She works with women solopreneurs to build a healthier, happier and more fulfilling relationship with how they spend their time on their business, well-being and that passion project they have been wanting to start since leaving the corporate 9-5. www.louisadaubney.co.uk @louisadaubney on Instagram

Doors are open Friday 22nd - Wednesday 27th September 2023 to the Just Start Now community. If you've been wondering about whether it's a good fit for you I wanted to introduce you to five Just Start Now members to share their experience of being on the inside and what they've found the most valuable part of being in the community. In this episode we talk about:  The overwhelm and struggle knowing where to start when you've qualified as a practitioner but don't know how to get clients and make an income (if you're feeling this, you're not alone!) The big mindset shifts the members have experienced since being inside: increased confidence, ability to learn from 'failure' and see what you do as a true business, not just a hobby Investing in what you believe in and how signing up for Just Start Now (or any other business support programme) shows you're backing yourself and your skills If it's possible to be too early to invest in the 'business bit' of your health qualification, or whether committing and learning what we do inside Just Start Now even before you qualify can actually be a really great idea Two core messages from the Just Start Now content: that embracing your niche and getting clear on who you help has been a game-changer and being part of a community that is the "opposite of scarcity mindset" where everyone is open to sharing advice, connections and tips makes transitioning and growing your business so much easier. Doors to Just Start Now are open - Sign up now Find out more about the members: Alex Carey Alex is a yoga instructor, nutritionist and Ayurvedic Health Counsellor specialising in fertility, pregnancy and the journey into motherhood. She has a virtual yoga studio, offers group programs (next one launching Jan '24) and 1:1 support for women preparing for pregnancy or experiencing fertility challenges. www.alexcareyyoga.com @alex_carey_yoga on Instagram Ana Stefan Ana helps women to see how truly amazing their bodies - and full selves - are, through mindful and aligned movement. She combines her wisdom in Pilates, Yoga, Meditation, Myofascial Movement and breathwork to take a mindful approach to movement that supports women in attaining their Aligned Body. www.anastefan.ie @thealignedbodycoach on Instagram Melisa Jermin Melisa is a medical herbalist, naturopath and meditation and mindfulness teacher, helping people who feel tired all the time and don't have the energy to live their life to the full. Having recovered from debilitating fatigue using a natural approach herself, she supports her clients to regain their natural energy levels and build their resilience by taking a holistic approach, using a combination of nutritional and lifestyle recommendations, herbal medicine and meditation and breathing practices. www.melisajermin.com Melisa Jermin CFS Recovery on LinkedIn Tina Hancocks Tina is a Nutritional Therapist in her final year of studies.  She focuses on autoimmune conditions and supporting clients through nutrition and lifestyle changes, to transform their health and regain their zest for life.   www.tinahancocks.com @nutritionwithtina on Instagram Louisa Daubney Louisa is a qualified personal performance coach and self-confessed time management geek. She works with women solopreneurs to build a healthier, happier and more fulfilling relationship with how they spend their time on their business, well-being and that passion project they have been wanting to start since leaving the corporate 9-5. www.louisadaubney.co.uk @louisadaubney on Instagram

Doors will re-open on Friday to the Just Start Now community and I thought this would be a perfect time to invite a guest onto the podcast who has some great advice to share on how to choose what to invest in what it comes to your wellness business. Kendall Platt is The Mindful Gardening Coach and as well as a Just Start Now member has invested along the way in her business journey in support, accountability and training to create a flexible and enjoyable work-life around her two young children. What support and training to invest in when you're a solopreneur can feel really overwhelming. There is so much choice and so many urgent marketing messages about what's right and wrong for you. Kendall and I have both been down those rabbit holes and so we have an honest chat about what's worked and what hasn't for us. In this episode we talk about:  Kendall's transition from full-time forensic work to running her own business alongside having two daughters, and the different iterations that her products and services have taken along the way. Getting sucked in to marketing promises and quick-fix solutions sold to business owners and the difference between conspicuous and conscious consumerism when it comes to spending on sustainable support. The benefits and game-changing content inside Just Start Now that Kendall has found most useful and what her advice is if you're considering joining yourself. The biggest mistake Kendall's made in the last few years which is still taking up space in her cupboards! Doors open for Just Start Now on Friday 22nd September - join the waitlist now (or sign up when doors open 22-27th September 2023). Find out more about Kendall: Kendall's website Connect: Kendall on Instagram Kendall on Facebook Kendall on LinkedIn Sign up to Kendall's newsletter The Seed on Substack

Doors will re-open on Friday to the Just Start Now community and I thought this would be a perfect time to invite a guest onto the podcast who has some great advice to share on how to choose what to invest in what it comes to your wellness business. Kendall Platt is The Mindful Gardening Coach and as well as a Just Start Now member has invested along the way in her business journey in support, accountability and training to create a flexible and enjoyable work-life around her two young children. What support and training to invest in when you're a solopreneur can feel really overwhelming. There is so much choice and so many urgent marketing messages about what's right and wrong for you. Kendall and I have both been down those rabbit holes and so we have an honest chat about what's worked and what hasn't for us. In this episode we talk about:  Kendall's transition from full-time forensic work to running her own business alongside having two daughters, and the different iterations that her products and services have taken along the way. Getting sucked in to marketing promises and quick-fix solutions sold to business owners and the difference between conspicuous and conscious consumerism when it comes to spending on sustainable support. The benefits and game-changing content inside Just Start Now that Kendall has found most useful and what her advice is if you're considering joining yourself. The biggest mistake Kendall's made in the last few years which is still taking up space in her cupboards! Doors open for Just Start Now on Friday 22nd September - join the waitlist now (or sign up when doors open 22-27th September 2023). Find out more about Kendall: Kendall's website Connect: Kendall on Instagram Kendall on Facebook Kendall on LinkedIn Sign up to Kendall's newsletter The Seed on Substack

In this episode I talk about: My big realisation running my quiz for wellness business owners and realising so many of you struggle to put together a really clear offer or service to sell with ease  The four key benefits and reasons why a signature offer is key in your wellness business: Having a signature offer makes it easier to buy from you Having a signature offer makes it clear what the outcome is of working with you Because drop-in sessions don't work Having a signature offer shows you're confident in getting results and you know what it takes to get there I mentioned a few resources during the episode: Have a listen to my conversation with Joanna Sapir from last season where we talk about about the importance of creating a signature offer so you can ditch the ‘time for money' mentality. Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you're struggling to put a 1:1 offer together for your own wellness business I also wrote this blog on why you need a signature offer if you want to read back over the content discussed. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: My big realisation running my quiz for wellness business owners and realising so many of you struggle to put together a really clear offer or service to sell with ease  The four key benefits and reasons why a signature offer is key in your wellness business: Having a signature offer makes it easier to buy from you Having a signature offer makes it clear what the outcome is of working with you Because drop-in sessions don't work Having a signature offer shows you're confident in getting results and you know what it takes to get there I mentioned a few resources during the episode: Have a listen to my conversation with Joanna Sapir from last season where we talk about about the importance of creating a signature offer so you can ditch the ‘time for money' mentality. Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you're struggling to put a 1:1 offer together for your own wellness business I also wrote this blog on why you need a signature offer if you want to read back over the content discussed. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: My experience working with health and wellness professionals and realising when they got stuck, that usually one of the 5 pillars wasn't in place. So I created a foundation framework to check all the basics were covered and now I use it with all my clients and Just Start Now community members.  The 5 essential pillars to creating a thriving wellness business: Clarity - on your goals and ideal client  Packages - clear offers and services  Selling - getting comfortable to promote what you do  Your Sites - building a website and mailing list  Connection - a marketing plan designed around you  The secret, underlying 6th pillar which makes the other 5 actually work! I mentioned a few resources during the episode: Take my What's Blocking You In Your Wellness Business Quiz, if you don't know which pillar to get started on. Try my Visualise Your Dream Day Working In Wellness episode of the podcast to help get clear on your vision Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you're struggling to put a 1:1 offer together Check out my self-paced How To Market Your Wellness Business Without Social Media course if you need guidance on how to connect I also wrote this blog on the 5 pillars if you want to read back over the content discussed. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

In this episode I talk about: My experience working with health and wellness professionals and realising when they got stuck, that usually one of the 5 pillars wasn't in place. So I created a foundation framework to check all the basics were covered and now I use it with all my clients and Just Start Now community members.  The 5 essential pillars to creating a thriving wellness business: Clarity - on your goals and ideal client  Packages - clear offers and services  Selling - getting comfortable to promote what you do  Your Sites - building a website and mailing list  Connection - a marketing plan designed around you  The secret, underlying 6th pillar which makes the other 5 actually work! I mentioned a few resources during the episode: Take my What's Blocking You In Your Wellness Business Quiz, if you don't know which pillar to get started on. Try my Visualise Your Dream Day Working In Wellness episode of the podcast to help get clear on your vision Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you're struggling to put a 1:1 offer together Check out my self-paced How To Market Your Wellness Business Without Social Media course if you need guidance on how to connect I also wrote this blog on the 5 pillars if you want to read back over the content discussed. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners. Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.

Working for yourself from home is great.  Until it's not.  You miss bouncing ideas off other people like you used to in an office.  You honestly think you're going mad sat at your laptop with no-one responding to what you're putting out there.  You get totally distracted by the house-work, latest Netflix series or staring into the fridge for a snack or dinner.  Fancy a break from working solo?  Come and join us at this Co-Working Day For Wellness Pros.  Banish the isolation and loneliness many of us feel when working from home and connect with like-minded wellness solopreneurs who are building their practices just like you.  These people are your community, not your competition.  Book 6th July in London: https://vickyshilling.thrivecart.com/co-working-day-in-london/ Book 14th July in Dublin: https://vickyshilling.thrivecart.com/co-working-day-in-dublin/ 

Ready to attract clients that want your expertise? Know you need to get specific but struggling?  Join my transformative 5-day niching challenge Niche Navigator for wellness professionals to discover how to specialise and communicate your unique work, without feeling pigeon-holed or restricted. With 5 free live daily workshops, walk away from the week with the tools and understanding of how to niche without fear so you get more recommendations, clients and loyal fans for your wellbeing work.  Sign up now Any questions about whether it's a good fit, email hi@vickyshilling.com

If you've listened to my content for any length of time you'll know I'm a big fan of growing a mailing list and in order to do this I really believe having some sort of freebie or lead magnet massively improves your chances of getting people to hand over their email address.  When you're getting started this can look like a simple downloadable guide, checklist or e-book. But as your business grows a quiz might be something you want to explore to bring people into your world and onto your list.  I get questions pretty much every week from people inside and outside the Just Start Now community about quiz software and how to design a good one. So it felt only right to invite co-founder of Interact, Josh Haynam, onto the podcast to share insight from what he sees working well in the world of quizzes for generating leads and customers for your wellness business.  In this episode we talk about:  The way quizzes mimic the way the brain works and what makes them so addictive and intriguing to us as users  How quizzes are a great way to create connection and intimacy (or as Josh points out in-to-me-see!) with your ideal customers, greeting them and starting a conversation without you needing to chat in person  How Interact is using AI to help build great quizzes fast, yet how Josh still sees real human interaction as the bedrock of all successful businesses When it's a good time to use a quiz in your business and when it's not and the point where automation really fits in.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.    Links to Interact are affiliate links which mean if you sign up for a paid plan by clicking these I will receive a 30% referral fee, at no extra cost to you. I only recommend products and services I use and love myself.

If you've listened to my content for any length of time you'll know I'm a big fan of growing a mailing list and in order to do this I really believe having some sort of freebie or lead magnet massively improves your chances of getting people to hand over their email address.  When you're getting started this can look like a simple downloadable guide, checklist or e-book. But as your business grows a quiz might be something you want to explore to bring people into your world and onto your list.  I get questions pretty much every week from people inside and outside the Just Start Now community about quiz software and how to design a good one. So it felt only right to invite co-founder of Interact, Josh Haynam, onto the podcast to share insight from what he sees working well in the world of quizzes for generating leads and customers for your wellness business.  In this episode we talk about:  The way quizzes mimic the way the brain works and what makes them so addictive and intriguing to us as users  How quizzes are a great way to create connection and intimacy (or as Josh points out in-to-me-see!) with your ideal customers, greeting them and starting a conversation without you needing to chat in person  How Interact is using AI to help build great quizzes fast, yet how Josh still sees real human interaction as the bedrock of all successful businesses When it's a good time to use a quiz in your business and when it's not and the point where automation really fits in.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.    Links to Interact are affiliate links which mean if you sign up for a paid plan by clicking these I will receive a 30% referral fee, at no extra cost to you. I only recommend products and services I use and love myself.

In this episode I talk about: The uncomfortable truth that we might not always think the best of the people who we want to invest in our services. How Amy Porterfield helped me notice the difference between ‘it's tough but possible' and ‘look you probably won't make it.'  A pretty nasty incident at a networking event with an estate agent (have I got your interest yet?!). How thinking the very best of the people we want to attract is related to the clarity we have on who our ideal customers really are. Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.     

In this episode I talk about: The uncomfortable truth that we might not always think the best of the people who we want to invest in our services. How Amy Porterfield helped me notice the difference between ‘it's tough but possible' and ‘look you probably won't make it.'  A pretty nasty incident at a networking event with an estate agent (have I got your interest yet?!). How thinking the very best of the people we want to attract is related to the clarity we have on who our ideal customers really are. Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.     

In this episode, we talk about: How adding products to your wellness business helps you create awareness, adds an income stream and establishes you as an expert  The different ways to add products to your offering depending on your goals and investment What stops you adding products to your business - primarily not knowing where to start and feeling it's overwhelming (and how to overcome that feeling)! Nicole breaks down the steps into: Checking your product idea matches with your business Identifying what products you want Researching the market Market research your audience Finding suppliers and knowing what questions to ask For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode, we talk about: How adding products to your wellness business helps you create awareness, adds an income stream and establishes you as an expert  The different ways to add products to your offering depending on your goals and investment What stops you adding products to your business - primarily not knowing where to start and feeling it's overwhelming (and how to overcome that feeling)! Nicole breaks down the steps into: Checking your product idea matches with your business Identifying what products you want Researching the market Market research your audience Finding suppliers and knowing what questions to ask For episode show notes, resources and links, head to Just Start Now Podcast - Vicky Shilling Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode I talk about: Four reasons why you shouldn't outsource your social media How to run your business without social media at all if you don't want to  What to spend your money on instead of a social media manager When is a good time to outsource your social media marketing Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode I talk about: Four reasons why you shouldn't outsource your social media How to run your business without social media at all if you don't want to  What to spend your money on instead of a social media manager When is a good time to outsource your social media marketing Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

I'm always fascinated by the reasons that wellness business owners aren't able to ‘just start now' in their work and I know the reasons go deep. I've recently started therapy myself (long overdue!) as I'm finding there are certain things I know at a logical level, but that continue to hold me back despite all the coaching and awareness I have.  I wanted to chat to someone more about what might have happened in the past that shows up in our businesses today and what we can do to ensure it doesn't prevent us achieving what we want and there's no better woman that Sinead Doohan who is a Clinical Transformational Hypnotherapist and Coach, supporting women to flourish without fear, without worrying about mistakes or what other people think. In this episode we talk about: The missing piece if you're finding that business strategy and setting goals just isn't getting you results  The three biggest negative beliefs Sinead sees holding people back   The fact that we have to ‘do the cleaning on the way to the rainbow'   All the ‘shoulds' and where they really come from How the ‘inner work' is an ongoing process and requires constant curiosity and compassion Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

I'm always fascinated by the reasons that wellness business owners aren't able to ‘just start now' in their work and I know the reasons go deep. I've recently started therapy myself (long overdue!) as I'm finding there are certain things I know at a logical level, but that continue to hold me back despite all the coaching and awareness I have.  I wanted to chat to someone more about what might have happened in the past that shows up in our businesses today and what we can do to ensure it doesn't prevent us achieving what we want and there's no better woman that Sinead Doohan who is a Clinical Transformational Hypnotherapist and Coach, supporting women to flourish without fear, without worrying about mistakes or what other people think. In this episode we talk about: The missing piece if you're finding that business strategy and setting goals just isn't getting you results  The three biggest negative beliefs Sinead sees holding people back   The fact that we have to ‘do the cleaning on the way to the rainbow'   All the ‘shoulds' and where they really come from How the ‘inner work' is an ongoing process and requires constant curiosity and compassion Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episde, I talk about the 5 reasons why I closed down my free Facebook group, and discuss wether you should, too. I also talk about why being on Facebook could still work for you.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.   

In this episde, I talk about the 5 reasons why I closed down my free Facebook group, and discuss wether you should, too. I also talk about why being on Facebook could still work for you.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.   

In this episode we talk about: How Joanna ran her own strength and conditioning gym and reached the point of burn out in the emergency room before realising things needed to change in her business to make it sustainable  The mistakes we see practitioners making when it comes to charging and putting packages together  How the desire to be accessible brings up many problems that leave you and your clients unfulfilled  The importance of putting your own priorities into your calendar and planning first s  The practical steps you need to take to shift your business from a ‘time for money' exchange to earning more consistently Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode we talk about: How Joanna ran her own strength and conditioning gym and reached the point of burn out in the emergency room before realising things needed to change in her business to make it sustainable  The mistakes we see practitioners making when it comes to charging and putting packages together  How the desire to be accessible brings up many problems that leave you and your clients unfulfilled  The importance of putting your own priorities into your calendar and planning first s  The practical steps you need to take to shift your business from a ‘time for money' exchange to earning more consistently Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode I talk about four ways to achieve more stable income as a wellness practitioner: The need to create products that answer people's problems.  Find a way that you love to consistently market yourself. Diversify your income streams so you're not reliant on one thing.  Believe that stable income is possible.  I help you with practical tips and the mindset tweaks needed to do all of these things.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

In this episode I talk about four ways to achieve more stable income as a wellness practitioner: The need to create products that answer people's problems.  Find a way that you love to consistently market yourself. Diversify your income streams so you're not reliant on one thing.  Believe that stable income is possible.  I help you with practical tips and the mindset tweaks needed to do all of these things.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here. 

When we're working in our business we're often not terribly kind to ourselves when things feel hard, when they go wrong or we're not getting the results we want. This is why I thought a conversation with Helen Kelynack about the importance of self-compassion as business owners was a really needed reminder for all of us.   In this episode we talked about: What self-compassion is and what happens when we lack it How the voice of self-compassion can also be a warrior and a cheerleader The benefits of self-compassion to us as business owners “This is tough” - acceptance of the fact that many things in business are hard and new to us, and the role that self compassion can have The steps to bringing more self-compassion to our lives and business Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.     

When we're working in our business we're often not terribly kind to ourselves when things feel hard, when they go wrong or we're not getting the results we want. This is why I thought a conversation with Helen Kelynack about the importance of self-compassion as business owners was a really needed reminder for all of us.   In this episode we talked about: What self-compassion is and what happens when we lack it How the voice of self-compassion can also be a warrior and a cheerleader The benefits of self-compassion to us as business owners “This is tough” - acceptance of the fact that many things in business are hard and new to us, and the role that self compassion can have The steps to bringing more self-compassion to our lives and business Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email (hi@vickyshilling.com), send me a DM on Instagram or book in a chat here.     

Business is not sustainable unless you find a way to play to your strengths I'm hosting a free workshop 10am GMT Tuesday 21st March 2023. In this free 60 minute workshop I'll show you: