Soundboard with Tofe

You don't need a top-of-the-range camera and mic to start a podcast. Alex Hormozi, who's the MD of Acquisitions.com and the host of ‘The Game' built a $30M business keeping his studio setup minimalist. Even my setup is basic. Alex says that the focal point is not so much about the quality, but moreso, the substance of what you're talking about. I.e. the value you bring, and that you believe in it. Here's a link to Alex's video that was referenced in this episode

Andrew Tran has been in the digital and marketing space for 15+ years! His experience working both in agency and in-house brands, a track record of driving great customer experiences, leveraging lean design principles and returning commercial value. He is also the host of the ‘Point of View', a business podcast series that interviews branding, marketing, and sales experts. Here's what to expect in this episode: (00:00) intro (03:44) what causes terrible customer experiences? (05:48) the do's and don't's of brand storytelling (10:30) can a brand be too transparent? (19:31) Andrew's process on speaking with guests and their pain points (25:55) how Andrew deals with imposter syndrome (31:39) Andrew's best opportunity to have come from podcasting (36:05) Andrew's #1 piece of advice for podcasters starting out Follow Andrew: https://www.linkedin.com/in/andrewtrandigital/ https://www.andrewtran.asia/pov/ https://www.instagram.com/andrewtrandigital/ https://twitter.com/iamayetee For more information about Soundboard podcasting services

If you have a goal to start a podcast, but are on a budget, use these 5 apps. When I say ‘free', they have a free version. You really have no excuse now… Here's what to expect in this episode: (01:36) Riverside.fm for recording (03:31) Anchor.fm for podcast hosting (04:59) Headliner for audiograms (06:10) Canva for image content (07:15) Later to schedule content Get your free podcast guide on building one from scratch

Trent Anderson (Head of RevOps at Podchaser) came onto the show, and what a wonderful conversation that was! He calls himself a “2x failed podcaster” but fails are stepping stones. As he is someone I believe is a subject-matter expert in podcasting, and has a very interesting take on what's currently happening in the space, as well as where it's heading Here's what to expect in this episode: (00:00) intro (04:45) insights on then vs now with how podcasting is seen (09:26) how do you build your base from audience to community to tribe? (16:35) how Powerscore and Podchaser's Pro works (23:26) how you can monetise from your podcast (31:39) where the future of podcasting is heading (39:39) #1 piece of advice for podcasters starting out Follow Trent: https://www.linkedin.com/in/growthtrent/ https://twitter.com/TrentAnders0n For more information about Soundboard podcasting services

There are thousands, if not millions of “experts” out there. This is across every topic and sub topic out there. The question becomes “how can I become the go-to expert / thought leader in my topic?” Podcasting. Here's what to expect in this episode: (01:40) how you can be the #1 thought leader in your space (04:15) use content-based networking to benefit your brand (06:39) how to be resourceful if you haven't got the time on creating a podcasting Get your free podcast guide on building one from scratch

Scott Murray is a digital marketing consultant with 20 years of content creation/marketing experience and extensive education in communication. He helps small businesses, marketing teams and new marketers evolve from "traditional" to "sparketing" strategies that break the barriers between brands and consumers. Here's what to expect in this episode: (03:43) the current problems with digital marketing (09:31) the process of writing great copy (23:06) what to include in your podcast strategy (29:08) writing fiction and skit podcasts (33:14) opportunities to come from podcasting (38:29) pitching podcasts in 2012 (47:19) always focus on the listener and you've won Follow Scott: https://www.linkedin.com/in/scmurray/ http://www.scottmurrayonline.com/ For more information about Soundboard podcasting services

Yes, the podcasting scene may look saturated from afar but the stats say otherwise. 50.2 million podcasts (excluding ABC) were listened to in Australia in May 2021, with podcast listeners expected to reach 15.4 million by 2025. Get your free podcast guide on building one from scratch

Jacob Kelly is the host of ‘My Social Life' podcast. He's on a mission to inspire the next wave of content creators and show them that their dreams are not only attainable, but realistic. Through his own social media content, Jacob reaches over 100,000 people a month. On top of that, Jacob also manages influencer marketing for the browser extension Surf, which has grown to 100,000+ users in 8 months. In his spare time, Jacob enjoys writing screenplays, supporting Leeds United, and spending time with his grandparents. Here's what to expect in this episode: (04:32) why Tiktok videos can get so many views (05:49) what Jacob looks for interviewing his guests (10:00) how to stay motivated after producing close to 400 episodes (13:38) how Jacob manages his podcast as a one-man band (15:40) the best opportunity to come from podcasting (17:37) how to book high-profiled guests (23:21) how to get confident with interviewing guests (29:36) Jacob's #1 piece of advice for podcasters starting out Follow Jacob: https://expy.bio/jacobkelly/ For more information about Soundboard podcasting services

Are you looking to start a podcast but unsure where to begin? Lucky for you, I have dedicated this episode to that exactly! Download the digital guide here and listen along

K Bharath is Chief Engineer at B2B Podcast Agency Pikkal & Co. He has produced over 1,000 podcast episodes across different time zones and countries including interviews with Tony Fernandes CEO AirAsia and Rod Drury CEO Xero. He has recorded podcasts and live shows for a host of premium corporate brands including DBS, Deloitte, UTI, NLB, NTUC, Standard Chartered, AirAsia, Xero, Facebook, National University of Singapore, Singapore Institute of Management and the Singapore Government. Here's what to expect in this episode: 00:00 | intro 02:35 | don't do this if you are starting a new podcast 07:08 | how can podcasters stand out 08:36 | get a microphone 10:47 | what are the popular podcast platforms out there? 17:13 | how to make your content sticky Follow K Bharath: LinkedIn For more information about Soundboard podcasting services

Did you know you can now upload video podcasts to Spotify? Imagine if you are interviewing your guests and then you can have people watch it through a podcast platform. This changes the game with video interviews usually typically watched through YouTube or even a website. Thanks to Anchor.fm, you are able to upload video interviews so they can get played through Spotify. For more information about Soundboard podcasting services

How do you go about sharing your new podcast episodes? Do you have a link for each platform? Well, avoid this by using Linktree's new feature that gives listeners the option on which platform they want to listen / watch in one location. Plus, it gives a preview of the most recent episode. Watch the full episode on YouTube or Spotify. Otherwise, you'll be listening so enjoy the ride! If you got value from this episode, please share this. For more information about Soundboard podcasting services

What kind of things do I ask my guests? This is where you ask the questions that make your episodes high-impact interviews. Here are five that will drastically improve your interviewing skills. 1:46 | how and why questions 2:12 | questions that lead into storytelling 2:45 | asking questions your guests haven't asked before 3:29 | asking questions that will create discussion 4:27 | have a standard final question This episode is the follow up from last week's episode where Tofe speaks about the five questions to avoid. If you got value from this episode, please share this. For more information about Soundboard podcasting services

Is there such a thing as asking bad questions in your podcast interviews? Absolutely! Here are five to make sure you don't ask. 0:00 | intro 1:58 | “What's your story?” 2:49 | basic questions 3:31 | yes/no questions 4:21 | asking a multitude of questions 5:17 | referring to your list of questions Stay tuned for next week as it's about the types of questions you SHOULD be asking. If you got value from this episode, please share this. For more information about Soundboard podcasting services

Thanks to the ‘Netflix Effect', the successful f1 docuseries ‘Drive to Survive' has grown 40% in annual growth to 49 million social media followers. Not to mention, the sport has respectably increased its revenue from ​​US$1.15 billion in 2020 to US$2.14 billion in 2021. That is a 86% increase… Because they were able to show behind the scenes and transparency, that were able to really connect with their audience and grow a new following from people who probably had no idea about the sport. What I'm getting at is this can be replicated for company podcasts. This benefits your community, your staff, and your clients because of that transparent element. Whoever is watching or listening will really benefit from this and they will get to not only know your brand, but they'll start to connect with it. Here's what to expect in this episode: 0:00 | intro 1:32 | what is Drive to Survive? 2:32 | high-growth stats from the series 4:28 | value of company podcasts 5:16 | Netflix docuseries with other sports that are potentially in the making For more information about Soundboard podcasting services

What you want to do is keep someone interested from start to finish. One way to actually do this is having a teaser. Before the episode gets released, whoever edits the podcast or produces them, you want them to build anticipation. It's like dangling a carrot so that they can feel heard and it delivers some sort of entertainment. What do you have that's enthralling enough for someone to be hooked and going to entice and maintain their attention? For more information about Soundboard podcasting services

It's a win-win having a guest on your podcast who is in your realm of work. It becomes an intentional relationship by asking them insightful questions and them providing their perspective. Over time, you strengthen your presence as a subject matter expert on your podcast from your brand. Because you're creating trust and a greater chance of turning your guests into a future client. For more information about Soundboard podcasting services

This is part two of how the top podcasters stand out. Let's break this down. Here's what to expect in this episode: 0:00 | intro 2:07 | #6: Giving clarity and insights on abstract, confusing or confronting topics especially when it's backed with research or data. 3:16 | #7: They interview people with credibility and social proof 4:20 | #8: They show anticipation in the teasers and content 5:32 | #9: They bring out their personality 6:48 | #10: They ask uniform and thought-provoking final question It's not always because they have their own credibility and social proof. You have to remember they also started with zero followers and downloads. See the previous episode for part 1 with the first 5 reasons. For more information about Soundboard podcasting services

Ever wonder how the top podcasters stand out? It's not always because they have their own credibility and social proof. You have to remember they also started with zero followers and downloads. So, let's break down what makes them stand out. Here's what to expect in this episode: 0:00 | intro 2:06 | #1: be very curious & ask exceptional questions 2:59 | #2: touch on trending / taboo topics 3:45 | #3: ask questions your guests haven't been asked before 5:01 | #4: give actionable and practical advice 5:35 | #5: use storytelling Note, this episode is part 1 with the first 5 reasons, next episode will have part 2. For more information about Soundboard podcasting services

There's a lot of pain and hurt happening in the world right now. So to shed some light and positivity, I wanted to share 3 women podcasters for International Women's Day who are leaving an impact in this week's episode: Here's what to expect in this episode: 0:00 | intro 1:24 | Dare to Lead - Brene Brown 2:42 | Do You F*****G Mind? - Alexis Fernandez 3:53 | She's on the Money - Victoria Devine Don't forget to subscribe to the podcast if you haven't already!

These habits may seem obvious but they are necessary so you can be in the right frame of mind throughout your recordings. These 5 habits will keep you ​​cool, calm and collected. Here's what to expect in this episode: 0:00 | intro 1:12 | habit 1: deep breathing 2:06 | habit 2: stay hydrated 2:40 | habit 3: dance off those nerves 3:22 | habit 4: get consent from guests on sensitive topics 4:00 | habit 5: have a guideline in place For more information about Soundboard podcasting services

By repurposing your podcast episodes into small bite-sized pieces of content, you'll be able to get more attention. This process is known as ‘curation' and it's a very effective way to leverage your podcasts into more awareness and downloads. Here's what to expect in this episode: 0:00 | intro 1:00 | why micro-content needs to be part of your content strategy 2:11 | the different types of micro-content 4:21 | turning micro-content into social media hooks 5:48 | the micro-content that is used the most for podcast ads For more information about Soundboard podcasting services

Technically it is. This question came from the recent Gymshark video. Two of the guys were testing out their Metaverse setup and they mentioned in the video that they would try a podcast there in the near future. So let's break down what that would actually entail for that to happen. TIMESTAMPS 0:00 | intro 1:15 | GymShark video reference 2:57 | what exactly is a Metaverse? 4:13 | how this could work REFERENCES Gym Shark video - https://www.youtube.com/watch?v=JUQODj5NLtE&ab_channel=LearnLiv Metaverse? (next ep) - https://sensoriumxr.com/articles/how-to-enter-the-metaverse

Is it possible to turn podcasts into NFTs? Absolutely. This is something that's already happening. That's why I did this week's episode on how this is currently being done (or could be done). Listen to the full 14-min ep

How long does it actually take to edit a podcast? It's something I speak with clients on the regular because they're never sure why they would outsource it. It can take hours of your time that would be better spent on either recording. That's why I did this week's episode on this exactly. Based on a 30minute recording that involves curating some micro-content for social media along with show notes and social copy. TIMESTAMPS

Getting your episodes in order can be time-consuming. So how can you build a structure so you can standardise the process and save on time? Well, I've got three ways on how. Found this episode valuable? it would mean the world if you shared it around

Ever wondered how the pros are so good at interviewing? Well, I've got three ways on how you can implement what they do. Found this episode valuable? it would mean the world if you shared it around

Here's how you can repurpose your podcast episodes into blogs and articles. By using Otter.ai or Sonix.ai and transcribing the audio recordings. Whether it's taking it word-for-word or using the key takeaways, this is perfect for your personal (or company) blog or LinkedIn article / newsletter. Then make sure you link the full episode as a CTA. Found this episode valuable? it would mean the world if you shared it around

Can an internal company podcast be used for retention? When the leaders of the company are interviewed to bring their insight, advice and experience to help the staff coming up the ranks, it humanises the process. Perhaps it could be used to combat against the war on talent. Found this episode valuable? it would mean the world if you shared it around

Podcasting is still super underrated. You can tap into your audience by showing a side they haven't seen before. That's why I've done this week's episode on 3 ways having a podcast will help spread your company's or individual message. Found this episode valuable? it would mean the world if you shared it around

What's so good about the Xmas holidays? It means there's downtime in the off-period to work on creative projects. That's why this is a perfect time to be recording those podcast episodes you've been holding off. Found this episode valuable? it would mean the world if you shared it around

Streamline your podcast by avoiding these 3 common podcast mistakes. Here we'll deep-dive into them as well as solutions to ensure they don't happen. And there's a bonus if you stay to the end! Found this episode valuable? it would mean the world if you shared it around

Perfectionism is the bane of our existence. It prevents us from putting anything we produce because of our expectations. Expectations that others might not like it or a fear of judgement. Or even the fear of not being good enough. That's what we'll unpack in this episode and how you can overcome perfectionism with podcasting. Found this episode valuable? it would mean the world if you shared it around

Does your podcast align with what you're about? That's why I reached out to personal branding expert, Petra Zink to see what her #1 lesson was on what she'd do differently with podcasting. It comes down to specificity and removing any confusion to what you're talking about. Petra mentions that her current podcast ‘Your Brand, Your Future' is on her third podcast and this one is delivering better results than the other because of this one change. And to mention it's 4X her podcast downloads with her community! Found this episode valuable? it would mean the world if you shared it around

There's a massive roadblock that gets in the way of several podcasters. And it prevents them to produce episodes on a consistent basis. If you guessed 'time', you're bang on! Sounds obvious hey. What you want is to have some tools in place so you're not behind the 8-ball. In this episode, you'll find out 4 solutions to not have time a problem in the future. Found this episode valuable? it would mean the world if you shared it around

How hard exactly is it to create a podcast? The short answer is, it's actually quite easy to create one! The upfront cost of your microphone and maybe a few other items is the cheap part. What it will cost you is your time. And that's why I asked my podcast network “if there was one thing you wish you knew about podcasting before you started, what would it be?” And my podcaster friend, Mel Scott said she didn't expect the technical barrier to be that hard to jump over, but more wishing she started earlier. This is why I wanted to add her two cents on the question for you as a listener. Got a question you want me to answer, reach out to me via socials

Did you know 39% of small and medium-sized business owners are podcast users?⁠ ⁠ What does that mean for the companies that have clients that fall under small to medium businesses?⁠ ⁠ There is a pool of untapped potential where you can direct your marketing to.⁠ This episode is about 3 ways your company will benefit from having its own podcast. TIMESTAMPS 0:00 | intro 0:51 | benefit #1: it will enhance company branding 3:12 | benefit #2: transparency 4:45 | benefit #3: drive traffic to your site

Business has felt like a bit of a rollercoaster lately. Constantly questioning whether I'm enough. And alot of it stems from imposter syndrome. I've noticed that once I feel as if I'm an expert in a field, there's a ton of expectation I carry because I need to know everything. But it's been a challenge and a learning experience knowing that it's okay that I don't know everything, and that I'm enough. Found this episode valuable? it would mean the world if you shared it around

ever wondered how you can reverse-engineer your relationships with the exact people you want to know. you can, and it's called ‘content-based networking'. it's something Timmy Bauer utilised to leverage his guests to catapult his many podcasts. also, this is the first episode where I have a ‘guest' on without actually interviewing them… stay tuned for many other podcasters in a future episode. p.s. it's ‘mental health month' in Australia. don't be ashamed if you have to reach out for help. it will only make you stronger. found this episode valuable? it would mean the world if you shared it around

For many years, Apple Podcasts were the go-to directory for consuming podcasts. But since Spotify launched into podcasting in 2018, their growth has skyrocketed. They're the #1 podcasting platform now because they haven't stopped innovating with very user-friendly tech, creator platforms, lucrative sponsorship deals and many more other reasons why. TIMESTAMPS 0:00 | intro 2:15 | Spotify has surpassed Apple in monthly listeners in 2021 2:30 | Spotify vs Apple's app user-friendliness 3:54 | lucrative sponsorship deals with influencer marketing 5:15 | Spotify vs Apple's premium content memberships 5:56 | innovative tech hosting: Anchor 6:50 | Spotify's biggest downfall with podcasting it would mean the world if you could share this with someone

being in business is great to build my own future and be in control of my day. but, no one ever warns about the loneliness and isolation that can come with it. it would mean the world if you could share this with someone

What to do if you're not hitting huge download numbers? It can be demoralising especially when starting out. That's when ROI comes in. And in this case, it doesn't mean “return on investment”. It would mean the world if you could share this with someone

How much money is expected to be made in podcast ad revenue!? Don't go with the mindset on how much you'll make when deciding to start a podcast. Focus on giving value. Then the money will come. Link to the IAB article that has all the figures

It's been 4 weeks since I left my 9-5 to take this on and I'm gaining some decent momentum. The only downfall is my time management and what I'm doing to improve each day. Better to learn the lesson early on. It would mean the world if you could share this with someone

Focus on consistency and start small. Are you recording too many podcasts? Instead, ask yourself “what is a realistic timeframe for me to record and release podcasts? If it's 1-2 a month because you're time-poor, stick with that. Once you get momentum, you can increase the workload. Enjoy the 6-minute episode! #SoundboardwithTofe *** It would mean the world if you could subscribe to the podcast and leave a review

What if I'm stuck on a podcast topic to talk about? This tool does the trick. It's based on relevant SEO, and it's free! Find out in this episode. #SoundboardwithTofe *** It would mean the world if you could subscribe to the podcast and leave a review

Ever wondered how someone has taken their side hustle full-time? I'm fortunate to be one of them. I was able to leave my 9-5 job and turn my podcasting business full-time. All because I started with one client and focused on over-delivering and producing quality. It turned in many more clients through of word of mouth. #SoundboardwithTofe *** It would mean the world if you could subscribe to the podcast and leave a review

Long story short, I'm a massive overthinker. I tend to over analyse at the best of times, but what has helped me get through this is with small wins. Starting a podcast can seem really hard, but like anything, start small and those actions will help overcome the overthinking. #SoundboardwithTofe *** It would mean the world if you could subscribe to the podcast and leave a review

Let's talk insights and have we got you some interesting data! According to Statista, did you know almost 3 out of 4 listeners are consuming podcasts to learn? So why not make your episodes and content bring value to your audience by giving them something they can learn from. See you in the next episode! It would mean the world if you could subscribe to the podcast and leave a review

Welcome to Soundboard with Tofe! This is the very first episode of this brand new podcast, a platform that's a go-to learning podcast tool using insights and anecdotes to help podcasters connect with their audience. Plus, it's where Tofe documents the journey of growing his podcasting business, Soundboard. In this episode, Tofe shares: What today represents What you'll learn from this podcast Why he's documenting his journey It would mean the world if you could subscribe to the podcast and leave a review