The Plumbing SEO Podcast

Are you a plumber struggling to understand if your Marketing efforts in 2025 are actually working? You're not alone — most plumbing companies are being misled by third-party metrics that look good on paper but don't result in phone calls or real jobs. In this video, we break down what you should be looking for in your results. Tune in to nail down how you can get more calls and stop paying for leads! or BOOK YOU FREE CALL (877) 388-9884 ↔️  https://info.plumbingwebmasters.com/

In this episode, Nolen and Jason discuss how plumbers can rank for hundreds—even thousands—of keywords and get more calls without paying for leads. Most plumbers only target basic terms like “plumber near me,” but 50% of all searches are long-tail keywords like tankless water heater repair, slab leak detection, and emergency drain cleaning. If you're not ranking for these, you're missing out on valuable leads! They break down how to build an SEO-optimized website, use real job data for Google trust, and leverage DataPins to dominate local search. Tune in to learn how to ditch overpriced paid leads and start getting free organic traffic! DM @PlumbingWebmasters or visit info.plumbingwebmasters.com for a FREE strategy session with NOLEN! ↔️ call (877) 388-9884 #plumbingseo #googleranking #plumbingmarketing #localseo #plumbingbusiness

Plumbers, are you tired of outdated SEO tricks that don't work? The game has changed, and Google's algorithm is smarter than ever. If you're still relying on spammy backlinks, keyword stuffing, or excessive blogging, your website is getting penalized! In this episode, we reveal: ✅ How Google's Helpful Content Update is reshaping SEO in 2025 ✅ Why old SEO strategies (buying links, overstuffing keywords, & mass blogging) are DEAD ❌ ✅ The #1 SEO strategy that helps plumbers rank higher on Google Maps & organic search ✅ How DataPins turns every plumbing job into an SEO-boosting powerhouse ✅ The key to outperforming competitors & getting more high-quality leads

In this episode, Nolen and Jason break down the top 3 most effective ways plumbing businesses should market themselves in 2025 to stay ahead of the competition!

In this episode, Nolan and Jason from Plumbing Webmasters break down one of the biggest challenges plumbers face in marketing: the disconnect between brand-building and lead generation. They discuss why focusing solely on paid funnels or quick fixes often leads to frustration and wasted money. Here's what they covered:

This video is for plumbing business owners looking to rank higher on Google Maps to increase daily call volume without paying for ads. Nolan Walker from Plumbing Webmasters shares a proven method, in use since 2018, to help plumbers achieve and maintain top rankings organically. The key strategy involves using "DataPins" to create digital brand signals by geo-tagging every job location, which Google interprets as trustworthy, local activity. This method promotes consistent visibility and builds a strong digital brand, unlike spammy SEO tactics. Watch to learn how DataPins can improve your SEO, create a better user experience, and attract more qualified leads!BOOK A CALL WITH ME AND SEE ALL OF MY SERVICES(877) 388-9884.Plumbers, schedule a FREE local SEO consultation https://www.plumbingwebmasters.com/

In our latest podcast, we dive deep into the dangers of spammy SEO tactics that are hurting plumbing businesses!

Nolen Walker on website templates and how they affect you optimization.https://www.plumbingwebmasters.com/(877) 388-9884Instagramhttps://www.instagram.com/plumbing_webmasters/Facebookhttps://www.facebook.com/PlumbingWebmasters/LinkedInhttps://www.linkedin.com/company/plumbingwebmasters/Twitterhttps://twitter.com/PlumbingWebBlubrryhttps://www.blubrry.com/plumbing_seo/Apple iTuneshttps://itunes.apple.com/us/podcast/the-plumbing-seo-podcast/id1441457771Stitcherhttps://www.stitcher.com/podcast/plumbing-webmasters/the-plumbing-seo-podcast?Spotifyhttps://open.spotify.com/show/2rjXlLD7bukskaEXgeyOqy?RSShttps://www.plumbingwebmasters.com/feed/podcast/YouTubehttps://www.youtube.com/channel/UCgoztuadB-oce4t01yFGwMA/videos

Nolen Walker share why he stopped networking with marketers and how to become the champion of your brand. #PlumbingSEO #GoogleUpdates #HelpfulContent #E-E-A-T #SEOStrategy #PlumbingWebmastersPodcastLearn more at: https://www.plumbingwebmasters.com/

Stop the spam! Nolen Walker shares the difference between spam and organic traffic.Learn more about Plumbing Webmasters below:https://www.plumbingwebmasters.com/

Nolen Walker of Plumbing Webmasters talks about his history working with plumbers.

With the introduction of Google's Helpful Content Update, SEO-focused content that prioritizes search engines over user experience is clearly violating search engine best practices.Furthermore, we address the myth of paid link acquisition. The truth is, the most valuable links are those earned organically or through real-world business and personal networks, a feat no agency can replicate.This revelation begs the question: In the evolving world of SEO, what can your plumbing SEO agency actually deliver in 2024?Join Nolen and Jason of Plumbing Webmasters as we uncover the answers and provide you with the knowledge to navigate the new SEO landscape. Discover the actions you should be taking to ensure your online presence is not only compliant with Google's latest guidelines but thriving in a way that truly serves your audience.Don't miss out on these invaluable insights. Tune in now to transform the way you think about SEO for your plumbing business in 2024 and beyond.#PlumbingSEO #GoogleUpdates #HelpfulContent #E-E-A-T #SEOStrategy #PlumbingWebmastersPodcastLearn more at: https://www.plumbingwebmasters.com/

Join Nolen and Jason from Plumbing Webmasters as they explore the critical differences between branded and unbranded SEO strategies for plumbers in 2024. This video is packed with insights and real-world examples, making it an essential watch for anyone in the plumbing industry looking to enhance their online presence.Key Highlights:Understanding Digital Branded Signaling: Learn about the shift from traditional SEO to digital branded signaling, which encompasses experience, expertise, authority, and trust and how it impacts your online visibility.The Role of a Website in Branding: Discover why a website is more than just a conversion tool; it's a crucial component of your discovery and branding strategy.The Power of DataPins: Nolen introduces DataPins, a proprietary software designed to boost your website's SEO through geo-tagged photos and job descriptions, enhancing both your Google Maps and organic search presence.Real-Life Branding Lessons: Hear a compelling story about the importance of branding over merely having a company name and how a lack of branding leads to poor conversion and recognition.Comprehensive Digital Marketing Services: Plumbing Webmasters offers a range of services, including website design, content creation, and management of Google Maps and organic rankings, all aimed at enhancing your digital brand.The Importance of a Holistic Approach: Understand why focusing solely on Google reviews and neglecting other aspects of your brand can hinder your online success.The Competitive Edge: Gain insights into how doing more than your competitors in terms of branding and digital marketing can significantly improve your ranking and visibility.Conclusion:This video is a treasure trove of information for plumbers aiming to dominate the digital space in 2024. Nolen and Jason's expertise shines through, offering actionable advice and strategies to elevate your plumbing business's online presence.Learn more about Plumbing Webmasters below:https://www.plumbingwebmasters.com/

Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of plumbing marketing in their latest video. Ever wondered where the majority of your leads come from? Spoiler alert: It's still Google! In this enlightening discussion, our experts debunk common misconceptions about lead sources and emphasize the unmatched power of organic traffic from Google. From sharing real-life anecdotes to introducing our game-changing proprietary software, DataPins, this video is a treasure trove of insights for every plumbing business owner. Whether you're considering expansion or just looking to maximize your current market, Nolen and Jason offer invaluable advice to help you navigate the digital landscape. Don't miss out on these industry secrets – subscribe to our channel for more expert tips and tricks! #PlumbingMarketing #GoogleLeads #DataPinsYou can learn more about the process below:https://www.plumbingwebmasters.com/free-plumbing-leads/(877) 388-9884

Join Nolen and Jason from Plumbing Webmasters as they dive deep into the world of digital marketing for plumbers. In this enlightening discussion, they shed light on the common pitfalls and misconceptions that have led many in the plumbing industry astray. Discover why many marketing agencies offer false promises and why organic search engine optimization (SEO) remains a cornerstone for genuine, long-lasting online success. Nolen and Jason caution against the allure of quick fixes and emphasize the pivotal role of high-quality content in ensuring Google recognizes and ranks your services. They also introduce DataPins, a game-changing proprietary software tailored for contractors. Designed to enhance organic optimization, DataPins allows users to seamlessly post job photos with captions and geocoordinates directly to their websites. Don't get sidetracked by fleeting marketing trends; focus on building a robust online foundation with insights from the experts at Plumbing Webmasters.Learn more below:https://www.plumbingwebmasters.com/plumbing-marketing/

Part 3 of Plumbing SEO and A.I. Integrated SearchPart 3 of this podcast series from Plumbing Webmasters focuses on cutting losses with old-school SEO tactics that no longer benefit your rankings.Nolen and Jason discuss the changes in old-school SEO caused by AI-integrated search. They highlight the ineffectiveness of blog posts for contractors and the penalties imposed by Google for poor quality and AI-generated content. They emphasize the importance of proper digital signaling and good content, recommending the reduction of excessive pages and redirecting low-quality content. The agency experts also stress the need for distinct and well-optimized pages for specific service categories on a website. They discuss the impact of AI on search rankings and promote their software, DataPins, to improve website performance. Check out some of the critical points of the episode:Google now penalizes poor quality, bloated, and AI-generated content, making it essential to avoid using AI to generate content. They caution against trying to trick AI algorithms and emphasize the need for proper digital signaling and good content. They suggest reducing excessive pages and redirecting low-quality content for a quicker recovery in search rankings.Distinct and well-optimized pages for specific categories of services on a plumbing website are vital. A cluttered and low-quality website can result in penalties from AI-integrated search algorithms, leading to a loss in rankings. AI may have been integrated into search algorithms a few years ago, causing rapid and unpredictable changes in rankings. There is a need for high-quality and adequately written content created by reputable sources. DataPins helps contractors post pictures and captions of their work to improve their website's performance in terms of reputation, reviews, map placement, and organic keywords.Quality content and proper integration of AI are paramount in plumbing SEO. AI has made Google more capable of identifying good and bad practices, and it is crucial to have strong digital branding signals, such as daily coordinated pins and unique photos, to improve search rankings and map placements. The new AI-integrated algorithm rewards websites with good SEO practices while penalizing those with poor fundamentals and outdated spammy techniques. Rapid algorithm changes require staying current and focusing on providing the best user experience. Also, contextualizing information for clients and Google can improve visibility and fix online issues efficiently.Learn more at:https://www.plumbingwebmasters.com/ai-content/Call us at: (877) 388-9884

Part 2 of Plumbing SEO and A.I. Integrated Search Part 2 of this podcast series, hosted by Nolan and Jason from Plumbing Webmasters and DataPins, discusses the integration of AI in SEO, specifically for the plumbing industry. They discuss the concept of E-E-A-T (Experience, Expertise, Authority, and Trust), which Google has been emphasizing for the past few years. Google's algorithm has evolved to prioritize these factors, penalizing spammy or irrelevant content and rewarding content that provides a good user experience.The hosts highlight the importance of creating relevant and useful content for the user rather than trying to trick Google's algorithm with keyword stuffing or irrelevant blog posts. They also discuss the negative impact of having too many pages on a website that don't provide value to the user.DataPins allows plumbers to quickly and easily create content for their websites. With DataPins, plumbers can take photos of their jobs, write captions, tag the relevant service page and city, and send this information directly to their clients. This content is then automatically uploaded to their Google account and their website, expanding their keyword base and improving their E-A-T signals.They also discuss the future of AI and SEO, predicting that Google's algorithm will continue to become more sophisticated and harder to trick. They emphasize the importance of adapting to these changes and focusing on creating high-quality, relevant content. Learn more about how E-E-A-T Impacts plumbing content below: https://www.plumbingwebmasters.com/resources/perfect-content/ Call us for an SEO analysis: (877) 388-9884

art 1 of this Plumbing SEO podcast episode series features Nolen and Jason discussing the integration of Artificial Intelligence (AI) in Search Engine Optimization (SEO) for plumbing businesses. Here are the key points:- AI integration in SEO is primarily a new presentation with a few new filters to determine what to show. It's still working off the same information as traditional SEO.- Google's search results page now features infinite scroll, making the "above the fold" content more important than ever. This might increase the value of positions 11 through 20 as users are more likely to keep scrolling.- Fundamental SEO practices should not be abandoned. Good SEO practices are still valuable, and bad ones are still detrimental. The definition of good and bad SEO has mostly stayed the same, but the focus has tightened on content.- Tools like DataPins can enhance web presence but can't fix a lousy web effort alone. Google is still judging your digital brand signaling and the health of the brand.- AI should not be used to write content, as Google penalizes AI-written content that is not properly edited and fact-checked.- Bing is gaining some traction due to ChatGPT, but it's still primarily an answer engine, not a marketing and advertising engine.- Old-school SEO, defined as black hat or trying to trick Google, has been taking a hit lately.- To rank well, brands must have their content just right, structured properly for their area, regular updates and changes, good quality practices, speed, SSL certificates, and professional SEO services.-The integration of AI in SEO is not expected to increase results for a plumber, but it might change who's getting the results.Contact Plumbing Webmasters for assistance with new SEO changes.https://www.plumbingwebmasters.com/ai-content/

The emergence of artificial intelligence has changed the world and digital marketing in particular. ChatGPT, Bing Chat, and Google SGE (with Google Bard) will fundamentally change SEO for plumbers.Don't panic, as the premise of Google's algorithm will remain unchanged. Furthermore, your customers will still use Google to find local plumbing companies. The Google SGE will use AI to pull plumbing businesses from Google Maps (similar to the Google Map 3-Pack.)To retrofit your plumbing SEO strategy, you need E-E-A-T signals, the number one concept the AI-driven algorithms will evaluate. To achieve E-E-A-T, plumbers need a software tool called DataPins that converts their jobs into branded digital signaling called pins.While AI-driven search would seem to open the door for AI-generated content, it actually does the opposite. Google's AI-driven algorithm is designed to weed out thin and low-quality content and will include an expansion of September 2022's Helpful Content Update.Most AI content is cookie-cutter trash that algorithms can detect. While you can do significant editing to make it passable, the content still requires digital signaling (E-E-A-T)To learn more about plumbing SEO and A.I., check out the article below:https://www.plumbingwebmasters.com/ai-content/

Nolen and Jason of Plumbing Webmasters discuss the basics of plumber SEO on this episode of The Plumbing SEO Podcast. The first step is understanding what NOT to do. First, DON'T SPAM your website with AI content, copied content, outsourced content, thin content, excessive blog posts, keyword-stuffed content, etcetera.The Basics of Plumber SEO include the following:Quality WebsiteRelevant ContentDigital SignalingLack of SpamThe goal is NOT to GAME THE SYSTEM (meaning Google); it is to produce content your target consumer can appreciate. For example, dropping a pin for a Rannai water heater installation in your city using DataPins is HELPFUL CONTENT for the end user.Google's algorithm is more intelligent than ever, making detecting illegitimate content, links, and other spam easier. Unfortunately, ignorance of Google's advancements is one thing you can't afford.Check out the rest of the podcast to learn more about Plumber SEO basics in 2023 and how you can generate plumbing leads on Google.Learn more here: https://www.plumbingwebmasters.com/seo-for-plumbers/

Plumbing companies in small towns, city outskirts, and census-designated areas can have difficulty maximizing their online presence. In some cases, there are simply not enough people to make ranking #1 in your city a profitable achievement. So what should these plumbers do?Sometimes, plumbers in rural markets think that marketing is not worthwhile. This conclusion is false and will limit your business's potential in 2023. Small-town plumbers can dominate with Local SEO.In this podcast episode, Nolen Walker and Jason Landry of The Plumbing SEO Podcast outline the best Local SEO strategies for plumbing companies in low-population areas.For instance, some plumbing companies can optimize for a larger city nearby (within 15 minutes), while others can benefit from city pages (aka local landing pages) that allow them to cover a broader consumer base.One factor that certainly helps is DataPins, a tool that inserts geo-coordinates into your on-page content. So, for example, plumbing companies can validate jobs in a specific location along with mini-maps, images, and captions (the content comprising each pin).Listen to the full episode to learn every technique.You can also learn more at: https://www.plumbingwebmasters.com/

E.E.A.T. stands for experience, expertise, trustworthiness, and authority. These are four categories Google has publically championed for local businesses. Of course, thousands of factors comprise each of these broad categories, but they provide insights into how to rank on Google.Plumbers can demonstrate experience by having an aged domain name and website content. They can showcase expertise through DataPins check-ins and service page content. Plumbing companies can prove trustworthiness through reviews on Google and highlight authority through expansive website content, years in business, and link building.Beating competitors on Google is easy in 2023 since most companies fail to demonstrate any E.E.A.T ranking factors. Most plumbers are content with an essential website with stock photos and thin content. You can easily beat these websites with fundamental signaling.To learn more about our ranking process, visit https://www.plumbingwebmasters.com/

The phrase "SEO is Dead" is thrown out every single year. Of course, SEO is still alive, but many practices used to rank previously are obsolete. In addition, SEO requires constant adjustment as Google consistently updates its algorithms.For example, the 2022 Helpful Content Update targets content written to game the search algorithm, including AI-generated content, repetitive blog posts, and scraped city pages. Even though some higher-end AI content reads like a human wrote it, Google can still detect it and penalize your website.While unhelpful content can suppress your SEO rankings, the content itself is still important. That's where the marketing goldilocks zone comes in. You can't have too much or too little content; it must be just right.Your content must address your users' needs and provide unique and original information about your company and industry. You also need high-level signaling demonstrating your company's EEAT, expertise, experience, authority, and trust. You can earn these signals with unique photos, About Us sections, reviews, and quality links.To learn more about reaching the goldilocks zone for plumber SEO in 2023, listen to the full episode with Nolen Walker and Jason Landry of Plumbing Webmasters.Learn more at: https://www.plumbingwebmasters.com/

Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content.Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ignorance.Some plumbing companies don't realize their website is written with A.I. generated tools since it reads like a college-educated writer produced the actual content. However, Google has the technology to detect A.I. will likely downgrade your rankings.In either case, these content practices can ruin your website and online presence in 2023. The following podcast episode dives into standard practices flagged by Google and how to create Google-friendly plumbing content in 2023.To learn more about writing high-quality plumbing web content, check out this resource: https://www.plumbingwebmasters.com/resources/perfect-content/

Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar. However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in marketing than in most professional spaces. Furthermore, it's easier to "make stuff up" regarding marketing results.As a result, unlike accountants, lawyers, and doctors, plumbers will fire their digital marketing agency on a whim, falsely believing that they know more about marketing than the marketer. And plumbers can relate to this in their own business when somebody thinks they know more about a plumbing problem than you as a professional.So what should plumbers do about this in 2023? The key is finding a competent digital marketing agency with proven results. Once you find a marketing agency you can trust, you can allow them to do their job while you reap the rewards. While so much misinformation may pull you back into false narratives, sticking with someone you trust is essential.In the following podcast, Nolen and Jason discuss the problem of not knowing about digital marketing for plumbers. Whether you believe you can't rank or that ranking doesn't matter in 2023, we directly address false narratives currently floating around the plumber marketing industry.Learn more about our company here: https://www.plumbingwebmasters.com/

Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff.Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google organic and Local Maps results, you can begin to generate consistent leads without PPC for plumbers.It's not the plumber's fault that most marketing agencies use hardcore sales tactics to rip them off. And as a result, it's understandable why plumbers hate digital marketing agencies. However, once they realize what they can get from "The Big Show," everything changes.This podcast episode dives into the sham that plumber marketing agencies have become and the tactics they are using to screw you into paying $12,000 per month for PPC and SEM. Nolen and Jason outline how to get out of this situation and invest in organic SEO.Learn more at: https://www.plumbingwebmasters.com/seo-services/pay-per-click/Call us at: (877) 388-9884

Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators.Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available.So how should plumbers handle marketing during an upcoming recession? It's essential to stay consistent with your marketing campaign and perhaps even invest more in marketing if you've neglected it during booming work periods.A recession is a marketing opportunity since many contractors cut marketing costs at a time when they should probably increase them. Now is the time to overtake these competitors on Google search results (through organic SEO) and get all their traffic.To learn more about Plumbing Webmasters, check us out here:https://www.plumbingwebmasters.com/Call us at:  (877) 388-9884

There's nothing wrong with buying plumbing leads. However, the most successful plumbing companies DON'T HAVE to purchase leads. Plumbers identifying as "lead buyers" have a root problem preventing them from generating consistent business. The lead buyer mindset is antithetical to sustainable business success. For example, we offered pay-per-lead plans, and plumbers had to pay 10x of our monthly fee and could not afford it. These companies could've generated all these leads for free with our monthly subscription.The key is getting into "The Big Show" of plumbing marketing which is non-paid Google results (Map 3-Pack and traditional organic results)Nolen and Jason of Plumbing Webmasters expound on why fixing the real problem will relieve you of the urge to buy plumbing leads --- because you won't have to.Learn more at https://www.plumbingwebmasters.com/buy-plumbing-leads-ppl/

At Plumbing Webmasters, we are here to help plumbers reach their goals. However, the only way to dominate Google Maps rankings is to work within Google guidelines, not against them.In today's podcast, Nolen Walker and Jason Landry of Plumbing Webmasters discuss the intricacies of Google Maps rankings. You can rank in multiple areas if you have more than one legitimate location.However, it's important to understand that Google Maps uses a LOCAL algorithm. You have to be local to rank in Google Maps. You cannot rank across state lines from the same Google Business Profile.Listen to this podcast to learn how to dominate Google Maps rankings for plumbers.https://www.plumbingwebmasters.com/resources/google-maps-for-plumbers/

Nolen Walker and Jason Landry of Plumbing Webmasters discuss plumber reputation, reviews, and rankings with the must-have Local SEO tool, DataPins. The Webmasters' team references Ahrefs recent Hidden Terms Study, which finds that nearly half of all clicks come from searches that Google cannot assign to a specific query. Typically these are long-tail keywords or private searches. Either way, DataPins helps you rank for these kinds of plumbing terms on Google.As part of a comprehensive digital marketing plan, accurate review management can help boost your company's awareness and authority. Let our experts provide you with the plumbing content, web design, and reputation management your company needs to succeed. Our reputation management tool, DataPins, changes the local SEO game for plumbers and ensures prominent visibility and higher conversions.https://www.plumbingwebmasters.com/seo-services/plumber-reputation-management/

SEO spam is a big problem for plumbing companies. For most plumbers, they fight spam from competitors who use black-hat SEO in an attempt to manipulate Google's algorithm. Some plumbers, however, are

At HVAC-Plumber SEO Webmasters, we understand how to generate plumbing leads for companies. However, some contractors prefer to buy plumbing leads from 3rd-party vendors, which shall remain nameless. 

Every year some hotshot marketer poses the question, is plumber SEO dead? It's a clickbait question to garner attention. Here's the truth: SEO ethics, skills, and competence are dead, but the practice

At Plumbing Webmasters, every new client we speak with has been screwed by a digital marketing company at some point in their careers. Unfortunately, while there are a few good digital marketing agenc

The industry can be tough to navigate when it comes to plumbing contractor marketing. Plumbers are constantly bombarded with calls from marketing agencies offering new shiny objects in the form of whi

Strong brand signals increase conversions for plumbing companies in 2022. If you've ever wondered why SEO works for some people and does not work for others, the answer is in the brand. A well-known p

Nolen and Jason discuss user intent on today's Plumbing Webmasters podcast. One of the most significant changes in Google's algorithm has been user intent in the past decade. As a result, websites fro

As an SEO company that has served the plumbing industry for over a decade, Plumbing Webmasters has devoted its business to helping plumbers thrive. We’ve already written the ultimate guide for Plumber SEO based on our decade-plus experience working with plumbers, but we also understand that the SEO algorithms consistently evolve. With this in mind, here are five plumber SEO changes for 2022 and how to respond. 1) Quality Content Over Thin Blogs Google’s patience for thin content is growing ironically thin. In 2022, Google prefers not to index thin content or trash blogs from plumbing websites. Here’s the reality; most plumbing websites don’t provide great blog posts for their users. Instead, they publish short and ineffective posts with the idea of keeping their website fresh. This mentality is obsolete, and plumbers should avoid publishing worthless content. Instead, focus on creating service pages for each one of your services. Google prefers to rank service pages as individual pages rather than bullet points from a single page. So focus on creating great service pages for each one of your plumbing services in 2022. As for blog posts, only publish long-form blog posts that target high-volume keywords. While blog posts are unlikely to deliver customers directly, they can capture leads at the top of the funnel, which many eventually convert into customers. Additionally, long-form posts can strengthen your service pages with tactful interlinking and attract external links from reputable 3rd-party websites. 2) Reviews & Reputation Are Even More Important For years statistics have provided that reputation directly influences a company’s success online. For example, when users find a plumber, they want to verify their reputation from 3rd party review platforms like Google My Business and Facebook. In 2022, reviews and reputation are even more critical. As more companies put resources into acquiring reviews, customers have grown to expect a certain level of social proof. Software apps like DataPins and Podium have made showcasing feedback more manageable than ever before. DataPins, in particular, takes things a step further by allowing plumbers to publish geo-pins on their website along with schema markup. Showing that you’ve performed jobs in a specific location and having reviews and schema to validate those jobs is a great way to separate your plumbing company from local competitors. The reputation game has gotten support from apps and software, but it’s also more competitive. Plumbers must take their reputation seriously in 2022. 3) Auto-Changed Title Tags Google recently implemented a mechanism that auto rewrites title tags on particular web pages. For the longest time, title tags were the most important SEO factor, as they told Google what your pages’ topic was in 50-60 characters. While Google says they’ve only changed about 20% of title tags and still use the traditional title 80% of the time, the results have been controversial. Plumbers can ensure their pages display a solid title regardless by producing high-quality content with relevant H1 tags. In many cases where Google auto rewrites the title, they are taking the H1 and attaching the company brand name or website brand name.

As an SEO company that has served the plumbing industry for over a decade, Plumbing Webmasters has devoted its business to helping plumbers thrive. We’ve already written the ultimate guide for Plumber SEO based on our decade-plus experience working with plumbers, but we also understand that the SEO algorithms consistently evolve. With this in mind, here are five plumber SEO changes for 2022 and how to respond. 1) Quality Content Over Thin Blogs Google’s patience for thin content is growing ironically thin. In 2022, Google prefers not to index thin content or trash blogs from plumbing websites. Here’s the reality; most plumbing websites don’t provide great blog posts for their users. Instead, they publish short and ineffective posts with the idea of keeping their website fresh. This mentality is obsolete, and plumbers should avoid publishing worthless content. Instead, focus on creating service pages for each one of your services. Google prefers to rank service pages as individual pages rather than bullet points from a single page. So focus on creating great service pages for each one of your plumbing services in 2022. As for blog posts, only publish long-form blog posts that target high-volume keywords. While blog posts are unlikely to deliver customers directly, they can capture leads at the top of the funnel, which many eventually convert into customers. Additionally, long-form posts can strengthen your service pages with tactful interlinking and attract external links from reputable 3rd-party websites. 2) Reviews & Reputation Are Even More Important For years statistics have provided that reputation directly influences a company’s success online. For example, when users find a plumber, they want to verify their reputation from 3rd party review platforms like Google My Business and Facebook. In 2022, reviews and reputation are even more critical. As more companies put resources into acquiring reviews, customers have grown to expect a certain level of social proof. Software apps like DataPins and Podium have made showcasing feedback more manageable than ever before. DataPins, in particular, takes things a step further by allowing plumbers to publish geo-pins on their website along with schema markup. Showing that you’ve performed jobs in a specific location and having reviews and schema to validate those jobs is a great way to separate your plumbing company from local competitors. The reputation game has gotten support from apps and software, but it’s also more competitive. Plumbers must take their reputation seriously in 2022. 3) Auto-Changed Title Tags Google recently implemented a mechanism that auto rewrites title tags on particular web pages. For the longest time, title tags were the most important SEO factor, as they told Google what your pages’ topic was in 50-60 characters. While Google says they’ve only changed about 20% of title tags and still use the traditional title 80% of the time, the results have been controversial. Plumbers can ensure their pages display a solid title regardless by producing high-quality content with relevant H1 tags. In many cases where Google auto rewrites the title, they are taking the H1 and attaching the company brand name or website brand name.

A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic results get 75% of the clicks while paid ads get only 25%. So even though you think you’re ranking on top of Google, only 25% of the users are even going to consider clicking. That’s when you must re-think your marketing investments. Listen to today’s podcast to get a better understanding of where resources should be distributed for your company. Paid Ads Shouldn’t be Your Whole Budget Google Ads, formerly Google AdWords remains a top choice for plumbers marketing online. Paid ads can work if properly executed, but generally speaking, they are more expensive than their results would merit. We had a client who came to us with a $30,000 marketing budget. Their only investment was paid advertising. They didn’t pay for organic SEO and didn’t rank for any good keywords. They weren’t paying for leads either or working on branded signals through social media and other channels. While this type of setup might seem tempting, the results will disappoint you. Let’s take a look at other marketing channels that can provide better ROI for plumbing pros. Organic SEO Since reports indicate organic clicks are 75% of all clicks, plumbers should go towards the majority. Most users are going to click on organic (either map pack or traditional links) over paid ads. Furthermore, consumers who click on organic are typically better prospects. They’ve done more research and have a better understanding of their plumbing needs. For this reason, all plumbers should invest some budget in organic SEO services. There’s limited downside to organic SEO aside from it taking a while to show up. The money you lose on PPC will outweigh any delay in returns from SEO campaigns that focus on organic clicks. Web Design A website budget is often overlooked in today’s microwave society. Converting traffic into leads relies on proper calls-to-action and lead magnets. It also depends on the aesthetics and user experience that the website projects. Plumbers should look into website design services that include schema markup and click-to-call functionality. Mobile users will have the option to click on phone numbers and be connected to your cell phone. Obsolete designs discourage lead generation and damage brand image. Not all marketing is based on immediate results. Long-term and scalable solutions are the ultimate separator for successful plumbers. Branded Signals The most overlooked aspect of SEO is branded signaling. Since it’s a somewhat vague term, many contractors don’t fully grasp what it means. Word of mouth was always a great marketing tool for contractors but the same concept has now been digitized. Google can detect brand signaling through a variety of sources including online review platforms, social media, and check-in technology from software like BrandREVU. Essentially, Google wants to validate your brad’s credibility. The strategy of “tricking” Google no longer works, and it’s not something plumbing pros should aspire to do anyway. Long-term investments help grow your business into a force.

A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic results get 75% of the clicks while paid ads get only 25%. So even though you think you’re ranking on top of Google, only 25% of the users are even going to consider clicking. That’s when you must re-think your marketing investments. Listen to today’s podcast to get a better understanding of where resources should be distributed for your company. Paid Ads Shouldn’t be Your Whole Budget Google Ads, formerly Google AdWords remains a top choice for plumbers marketing online. Paid ads can work if properly executed, but generally speaking, they are more expensive than their results would merit. We had a client who came to us with a $30,000 marketing budget. Their only investment was paid advertising. They didn’t pay for organic SEO and didn’t rank for any good keywords. They weren’t paying for leads either or working on branded signals through social media and other channels. While this type of setup might seem tempting, the results will disappoint you. Let’s take a look at other marketing channels that can provide better ROI for plumbing pros. Organic SEO Since reports indicate organic clicks are 75% of all clicks, plumbers should go towards the majority. Most users are going to click on organic (either map pack or traditional links) over paid ads. Furthermore, consumers who click on organic are typically better prospects. They’ve done more research and have a better understanding of their plumbing needs. For this reason, all plumbers should invest some budget in organic SEO services. There’s limited downside to organic SEO aside from it taking a while to show up. The money you lose on PPC will outweigh any delay in returns from SEO campaigns that focus on organic clicks. Web Design A website budget is often overlooked in today’s microwave society. Converting traffic into leads relies on proper calls-to-action and lead magnets. It also depends on the aesthetics and user experience that the website projects. Plumbers should look into website design services that include schema markup and click-to-call functionality. Mobile users will have the option to click on phone numbers and be connected to your cell phone. Obsolete designs discourage lead generation and damage brand image. Not all marketing is based on immediate results. Long-term and scalable solutions are the ultimate separator for successful plumbers. Branded Signals The most overlooked aspect of SEO is branded signaling. Since it’s a somewhat vague term, many contractors don’t fully grasp what it means. Word of mouth was always a great marketing tool for contractors but the same concept has now been digitized. Google can detect brand signaling through a variety of sources including online review platforms, social media, and check-in technology from software like BrandREVU. Essentially, Google wants to validate your brad’s credibility. The strategy of “tricking” Google no longer works, and it’s not something plumbing pros should aspire to do anyway. Long-term investments help grow your business into a force.

There's plenty of misconceptions about content in the SEO industry. For one, the phrase “content is king” has been misused and misrepresented among the industry's most arrogant and delusional participants. While content is very important for ranking on search engine results, the manner in which it's outlined, written, and published is ultimately what determines its value. Word count alone no longer matters in plumbing SEO in 2020. What matters is user experience and the satisfaction of user intent. Working With Google, Not Against it Google wants to rank the best plumbers in a given area. Your job, our job (if you hire us) is to ensure that Google understands your credibility as a plumbing company. This is accomplished through different forms of content. Pages remain integral to ranking for various keywords, but text content alone is no longer enough to distinguish your website. New forms of content like jobsite check-ins are the most innovative way to rank in 2020 and moving towards 2021. Videos, images, and review widgets also help. Targeting Various Keywords Obviously, plumbers want to rank for the keyword term plumber near me. But you won't rank for that keyword unless you established something known as topical authority. To do so, you need to understand the types of services you offer along with which keywords people search for when looking for them. You might think of services like pipe drain repair and water heater repair, for example. Each of these terms should have its own dedicated page of content so that Google can index each term on a page-level. Enriching Content With Check-ins Hiring a content writer to write about drain pipe repair seemed like a good idea 5 and 10 years ago. But today, that kind of content is formulaic and uninformed. The writer is unlikely to have hands-on experience with water heaters and therefore is incapable of providing the unique insights that readers are actually looking for. The answer to this problem is jobsite check-ins. If you use plumbing reputation management software like BrandRevu you can populate each page with check-ins from jobs that relate to the specific service. Not the content is enhanced by actual proof of service. Enhancing UX & SEO With Internal Links Menus help users navigate through the website, but for lesser visited pages, internal links are critical. For example, your water heater repair service page might make reference to drain pipes, in which case you'll want to link to your drain pipe repair page. This helps the users navigate seamlessly throughout your content without having to consult with the menus and submenus each time. Furthermore, internal links strengthen pages on your website. You never want to have orphan pages which are pages that have no internal links pointing to it. Google may not find it because there is no crawl route towards it. Therefore, it won't rank at all. Content Projections for 2021 SEO changes every year, so you can expect some different trends to arise in 2021. When it comes specifically to content, expect Google to further prioritize value and intent over word count and length. Many users look for websites to solve a problem quickly, not to spend hours looking for a solution. Instead of writing 1500 word pages about plumbing repair, you can get your point across in less than 500 words. This assumes you provide social proof through jobsite check-ins and review widg...

Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is that SEO is very straightforward when done right. Furthermore, Google can’t be tricked in the way that it could be in the early 2000s. Stop trying to trick Google and focus on your users instead. If you track Google’s algorithm updates you know it’s their end goal to provide the best experience to searchers and to satisfy their queries or intent. Check out today’s plumbing SEO podcast to learn more: Don’t Try to Trick Google Trying to trick Google is a lonely road that ends with a penalty and potentially bankruptcy for your plumbing or HVAC business. It depends of course how reliant you are on organic traffic for leads, but it’s going to be very difficult to sustain success without any organic traffic. Aside from the possibility of a penalty, Google is away too smart to be tricked in 2020. Their algorithm updates have address every kind of shady tactic from link manipulation to low-quality content production. Steer clear at all costs. Google Values Credible Brands One of the primary reasons why Google can no longer be gamed by shady tactics is because they’ve increased the value of brand credibility. This value optimization allows Google to ignore tricks from SEO scammers who don’t work with credible brands. For example, a local plumber with no reviews or reputation can build thousands of inbound links, but never rank well. Why? Because Google knows that nobody cares about their brand. In fact, their brand may not even be legitimate in the first place. Google uses signals from 3rd party sources as well as their own search data to determine whether a brand is credible and engaging for local consumers. Brands are Built Through Engagement Building your HVAC or plumbing brand is a holistic process. Whether you have yard signs, newspaper ads, or simply a good reputation in local neighborhoods, you build your brand by performing great services. These offline behaviors are then translated online with the help of reputation management software like BrandRevu. It’s important that Google sees your reviews on your Google My Business listing along with other 3rd party platforms like Yelp, Facebook, and Better Business Bureau. As you build on your reputation, your SEO should improve even more than before. Responding to reviews is also a highly-suggested marketing technique going forward. Check-ins Help with Branding There’s some reputation management software for plumbers that supports local check-ins. Our favorites at HVAC – Plumber SEO Webmasters is BrandRevu. This software allows for local contractors to check-in at job sites and have those check-ins displayed on the appropriate page of the website. For example, you service a water heater in Dallas, TX, and take a picture of the tank. This picture, along with the other check-in information, is automatically populated on your water heater repair page. That’s the best SEO you can get. Forget about all this manipulative stuff and focus on actual work you do. Not only does Google prefer it but so do your website visitors. Do Digital Signaling We talked about reputation management software and how it can help build branding signals f...

Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is that SEO is very straightforward when done right. Furthermore, Google can’t be tricked in the way that it could be in the early 2000s. Stop trying to trick Google and focus on your users instead. If you track Google’s algorithm updates you know it’s their end goal to provide the best experience to searchers and to satisfy their queries or intent. Check out today’s plumbing SEO podcast to learn more: Don’t Try to Trick Google Trying to trick Google is a lonely road that ends with a penalty and potentially bankruptcy for your plumbing or HVAC business. It depends of course how reliant you are on organic traffic for leads, but it’s going to be very difficult to sustain success without any organic traffic. Aside from the possibility of a penalty, Google is away too smart to be tricked in 2020. Their algorithm updates have address every kind of shady tactic from link manipulation to low-quality content production. Steer clear at all costs. Google Values Credible Brands One of the primary reasons why Google can no longer be gamed by shady tactics is because they’ve increased the value of brand credibility. This value optimization allows Google to ignore tricks from SEO scammers who don’t work with credible brands. For example, a local plumber with no reviews or reputation can build thousands of inbound links, but never rank well. Why? Because Google knows that nobody cares about their brand. In fact, their brand may not even be legitimate in the first place. Google uses signals from 3rd party sources as well as their own search data to determine whether a brand is credible and engaging for local consumers. Brands are Built Through Engagement Building your HVAC or plumbing brand is a holistic process. Whether you have yard signs, newspaper ads, or simply a good reputation in local neighborhoods, you build your brand by performing great services. These offline behaviors are then translated online with the help of reputation management software like BrandRevu. It’s important that Google sees your reviews on your Google My Business listing along with other 3rd party platforms like Yelp, Facebook, and Better Business Bureau. As you build on your reputation, your SEO should improve even more than before. Responding to reviews is also a highly-suggested marketing technique going forward. Check-ins Help with Branding There’s some reputation management software for plumbers that supports local check-ins. Our favorites at HVAC – Plumber SEO Webmasters is BrandRevu. This software allows for local contractors to check-in at job sites and have those check-ins displayed on the appropriate page of the website. For example, you service a water heater in Dallas, TX, and take a picture of the tank. This picture, along with the other check-in information, is automatically populated on your water heater repair page. That’s the best SEO you can get. Forget about all this manipulative stuff and focus on actual work you do. Not only does Google prefer it but so do your website visitors. Do Digital Signaling We talked about reputation management software and how it can help build branding signals f...

Since the birth of SEO, link building has been one of the most polarizing topics. We know that links are an important ranking factor today, but that the quality of the link is now of much greater importance. When Google first launched, they could not distinguish a natural link from an unnatural one. With this in mind, SEO professionals used spam and schemes to get to a #1 ranking. Many plumbers think these tactics still work in 2020, but they’re very wrong. Google’s quality guidelines on links are quite clear. Furthermore, penalties are still being handed out, and Google has said publicly that paid links don’t help rankings because they are ignored. Check out today’s episode of the Plumbing SEO Podcast to learn more: Understanding Google’s Guidelines Google states “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines.” They really couldn’t have been more clear about their stance on links. Still, plumbers tend to ignore their advice and argue that links do in fact help sites rank high. While links are certainly one of the factors search engines use to determine credibility, the search engine has gotten much better at properly valuing links. So while links that are gained naturally through brand recognition and quality content are helpful, any type of deliberate link building violates Google’s guidelines and should be avoided by plumbing and HVAC companies. What are “Natural” Links? Natural links are those that are earned rather than built. So instead of begging your friend to link to you on their website, you earn the link naturally from your local Chamber of Commerce, who recognizes your plumbing company as a staple of the community. Links are intended to represent real-life connections. In other words, organizations that revere you in person can demonstrate that on their website. Conversely, unnatural links come from institutions that you are not affiliated with and have no good reason to link to you. Creating great content on your blog with independent research is another way to earn natural links since other websites will cite your blog post as a source, even if they don’t know you. Can Plumbers Use Guest Posts to Build Links? There’s been some confusion over the years about the validity of guest post links. Google has come out recently and re-stated that all guest post links should have the nofollow attribute, meaning they won’t pass full PageRank. So to be clear, guest post links are not the best method to get quality inbound links. After all, they’re unnatural because the person writing the post has the incentive to link to their own site, rather than to earn such a link in the natural manners we discussed previously. Any type of massive-scale guest post campaign you were running is not only worthless in regard to rankings, but it can also get you

Since the birth of SEO, link building has been one of the most polarizing topics. We know that links are an important ranking factor today, but that the quality of the link is now of much greater importance. When Google first launched, they could not distinguish a natural link from an unnatural one. With this in mind, SEO professionals used spam and schemes to get to a #1 ranking. Many plumbers think these tactics still work in 2020, but they’re very wrong. Google’s quality guidelines on links are quite clear. Furthermore, penalties are still being handed out, and Google has said publicly that paid links don’t help rankings because they are ignored. Check out today’s episode of the Plumbing SEO Podcast to learn more: Understanding Google’s Guidelines Google states “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines.” They really couldn’t have been more clear about their stance on links. Still, plumbers tend to ignore their advice and argue that links do in fact help sites rank high. While links are certainly one of the factors search engines use to determine credibility, the search engine has gotten much better at properly valuing links. So while links that are gained naturally through brand recognition and quality content are helpful, any type of deliberate link building violates Google’s guidelines and should be avoided by plumbing and HVAC companies. What are “Natural” Links? Natural links are those that are earned rather than built. So instead of begging your friend to link to you on their website, you earn the link naturally from your local Chamber of Commerce, who recognizes your plumbing company as a staple of the community. Links are intended to represent real-life connections. In other words, organizations that revere you in person can demonstrate that on their website. Conversely, unnatural links come from institutions that you are not affiliated with and have no good reason to link to you. Creating great content on your blog with independent research is another way to earn natural links since other websites will cite your blog post as a source, even if they don’t know you. Can Plumbers Use Guest Posts to Build Links? There’s been some confusion over the years about the validity of guest post links. Google has come out recently and re-stated that all guest post links should have the nofollow attribute, meaning they won’t pass full PageRank. So to be clear, guest post links are not the best method to get quality inbound links. After all, they’re unnatural because the person writing the post has the incentive to link to their own site, rather than to earn such a link in the natural manners we discussed previously. Any type of massive-scale guest post campaign you were running is not only worthless in regard to rankings, but it can also get you

When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life, and business. These plumbers have made an important first step in the marketing process, which is a very personal one. It is the will to improve their lifestyle through digital marketing. They understand that without a deliberate intention to improve, nothing will ever change. With that being said, not every plumber within that ambitious 20% knows how to market. In fact, it’s only about 1 out of 100 of those ambitious plumbers that are running on all cylinders. Here’s what that type of plumber knows to do: Organic SEO Organic SEO is the best return for plumbers in 2020. Contractors with 15 trucks on the ground are dominating organic search results in their market. Not only do they show up on organic results for keywords like plumbing repair dallas tx but they also get plenty of searches of their brand name. Since they’ve been established in their community as a top plumber, people are seeing their yard signs, or hearing about them from neighbors and then searching them on Google. This is where reputation makes a major difference, which we will expand on more later. Local SEO For plumbers, in particular, Google’s Local 3-Pack is critical to lead generation. It is important that your business listing shows up for search queries like plumber near me and plumbing repair near me. The local SEO algorithm is separate from the organic one and is based specifically on proximity, relevance, and prominence. An effective SEO strategy is locally focused and involves optimizing GMB listings as well as company websites. Reviews are helpful to local SEO which we will expand on in our reputation management section for plumbing companies. Reputation Management We’ve already referenced reputation management twice, so it’s important to expand on the idea. Plumbers who succeed in 2020 have a positive reputation online. This is executed through review generation, specifically on Google and Facebook. Review software for plumbers like BrandRevu is the secret weapon to establishing credibility through reviews. The software sends SMS text reminders with review links to ensure the consumer can simply and effortlessly leave a glowing review of your service. The more reviews your listings accumulate, the greater your prominence score is and the better chance you have of ranking on the Local 3-Pack. Web Design Plumbers who succeed have an established website with proper design. We cannot stress enough that the best plumbing websites use schema markup, clean codebase, and user experience optimization. Site speed is a critical factor in 2020 and it is urgent that users can browse through your website efficiently. Call to actions through click-to-call functionality are equally important when it comes to web design. Mobile users should have the option to connect to your phone straight from theirs. Embedded contact forms that are mobile-friendly is also something to consider for new plumbing website...

When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life, and business. These plumbers have made an important first step in the marketing process, which is a very personal one. It is the will to improve their lifestyle through digital marketing. They understand that without a deliberate intention to improve, nothing will ever change. With that being said, not every plumber within that ambitious 20% knows how to market. In fact, it’s only about 1 out of 100 of those ambitious plumbers that are running on all cylinders. Here’s what that type of plumber knows to do: Organic SEO Organic SEO is the best return for plumbers in 2020. Contractors with 15 trucks on the ground are dominating organic search results in their market. Not only do they show up on organic results for keywords like plumbing repair dallas tx but they also get plenty of searches of their brand name. Since they’ve been established in their community as a top plumber, people are seeing their yard signs, or hearing about them from neighbors and then searching them on Google. This is where reputation makes a major difference, which we will expand on more later. Local SEO For plumbers, in particular, Google’s Local 3-Pack is critical to lead generation. It is important that your business listing shows up for search queries like plumber near me and plumbing repair near me. The local SEO algorithm is separate from the organic one and is based specifically on proximity, relevance, and prominence. An effective SEO strategy is locally focused and involves optimizing GMB listings as well as company websites. Reviews are helpful to local SEO which we will expand on in our reputation management section for plumbing companies. Reputation Management We’ve already referenced reputation management twice, so it’s important to expand on the idea. Plumbers who succeed in 2020 have a positive reputation online. This is executed through review generation, specifically on Google and Facebook. Review software for plumbers like BrandRevu is the secret weapon to establishing credibility through reviews. The software sends SMS text reminders with review links to ensure the consumer can simply and effortlessly leave a glowing review of your service. The more reviews your listings accumulate, the greater your prominence score is and the better chance you have of ranking on the Local 3-Pack. Web Design Plumbers who succeed have an established website with proper design. We cannot stress enough that the best plumbing websites use schema markup, clean codebase, and user experience optimization. Site speed is a critical factor in 2020 and it is urgent that users can browse through your website efficiently. Call to actions through click-to-call functionality are equally important when it comes to web design. Mobile users should have the option to connect to your phone straight from theirs. Embedded contact forms that are mobile-friendly is also something to consider for new plumbing website...

For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are really hoping for from these lead sellers. Having worked with hundreds and hundreds of plumbers across the United States, we’ve learned that not all leads are helpful to your business. In fact, our experience proves that only leads that become satisfied customers, and oftentimes; repeat customers are worth generating online. These exclusive leads help your business grow each month, year, and decade which is how to grow a sustainable plumbing business. On today’s podcast, we discuss what you really need to achieve that level of lead generation, both in the rest of 2020 and beyond. Understanding Leads for Plumbers There are two types of leads plumbers pay for: shared leads and exclusive leads. Shared leads are typically dirt cheap because they are unlikely to result in an actual customer. A shared lead is a digital equivalent of throwing a piece of meat into a pack of dogs. Not only is insulting to you as a plumber but it is highly unlikely to help your business grow and evolve into a successful company. On the other hand, exclusive leads are far superior because the person inquiring about the plumbing job will only talk to you. That doesn’t guarantee a sale, but it certainly gives you a better chance. Shared Leads Shared leads are given to multiple plumbers in the same service area who ultimately compete for the same customer. Leads like these are seldom worthwhile for plumbers who want to grow their business over time. Not only do they often fail to convert, but the few that do are even less likely to come back as a repeat customer. Because of the inherently low value of shared leads, they are often sold for much cheaper than exclusive leads. Exclusive Leads Exclusive leads are superior for plumbers because you aren’t forced to compete against other plumbers for the same customer. Exclusive leads are more likely to convert and also more likely to become repeat customers. The ROI of exclusive leads is higher than those of their shared counterparts which is why 3rd party services sell lead exclusivity at a higher rate. For plumbers serious about growing their company, these leads are more appealing. SEO Produces “Super-Leads” We’ve established that exclusive leads are better than shared leads but if the lead doesn’t originate from organic search engine optimization or some other form of inbound marketing, it lacks optimal long-term value. The best exclusive leads come from your wong digital marketing campaigns which means throughout your website, branding, content marketing, social media, etc. Any lead that invests in your business, rather than just a simple job is going to be more invested in your company. This manifests itself through reviews, repeat clients, and long-term and sustainable growth for plumbers. Let’s examine why SEO produces the best leads for plumbing contractors: Branded Equity As is the case with any purchase, the client who invests in the brand rather than product itself is more valuable. When a customer invests in a brand,

For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine optimization campaign. While you will find companies that sell leads, you are unlikely to find what you are really hoping for from these lead sellers. Having worked with hundreds and hundreds of plumbers across the United States, we’ve learned that not all leads are helpful to your business. In fact, our experience proves that only leads that become satisfied customers, and oftentimes; repeat customers are worth generating online. These exclusive leads help your business grow each month, year, and decade which is how to grow a sustainable plumbing business. On today’s podcast, we discuss what you really need to achieve that level of lead generation, both in the rest of 2020 and beyond. Understanding Leads for Plumbers There are two types of leads plumbers pay for: shared leads and exclusive leads. Shared leads are typically dirt cheap because they are unlikely to result in an actual customer. A shared lead is a digital equivalent of throwing a piece of meat into a pack of dogs. Not only is insulting to you as a plumber but it is highly unlikely to help your business grow and evolve into a successful company. On the other hand, exclusive leads are far superior because the person inquiring about the plumbing job will only talk to you. That doesn’t guarantee a sale, but it certainly gives you a better chance. Shared Leads Shared leads are given to multiple plumbers in the same service area who ultimately compete for the same customer. Leads like these are seldom worthwhile for plumbers who want to grow their business over time. Not only do they often fail to convert, but the few that do are even less likely to come back as a repeat customer. Because of the inherently low value of shared leads, they are often sold for much cheaper than exclusive leads. Exclusive Leads Exclusive leads are superior for plumbers because you aren’t forced to compete against other plumbers for the same customer. Exclusive leads are more likely to convert and also more likely to become repeat customers. The ROI of exclusive leads is higher than those of their shared counterparts which is why 3rd party services sell lead exclusivity at a higher rate. For plumbers serious about growing their company, these leads are more appealing. SEO Produces “Super-Leads” We’ve established that exclusive leads are better than shared leads but if the lead doesn’t originate from organic search engine optimization or some other form of inbound marketing, it lacks optimal long-term value. The best exclusive leads come from your wong digital marketing campaigns which means throughout your website, branding, content marketing, social media, etc. Any lead that invests in your business, rather than just a simple job is going to be more invested in your company. This manifests itself through reviews, repeat clients, and long-term and sustainable growth for plumbers. Let’s examine why SEO produces the best leads for plumbing contractors: Branded Equity As is the case with any purchase, the client who invests in the brand rather than product itself is more valuable. When a customer invests in a brand,

You don’t want to just start a business; you want to kill it. You crave lasting, deep success for your plumbing business. The world has enough mediocre performers out there. Why not create something fantastic? Here at the Plumbing Webmasters, we’ve crafted a handy guide to launch your plumbing startup into the online marketplace with faster, more sustainable, and overall better results. It all revolves around one singular strategy: specialization. Listen closely as Nolen and Madison reveal how focusing your marketing efforts on one plumbing category can produce incredible revenue opportunities. Be sure to take notes and read the supporting guide below! Takeaways for Plumbing Professionals * Specialization produces operational and marketing efficiencies. * It’s faster and easier to rank up in a plumbing specialty. * Specializing doesn’t mean you can’t offer other services later on. Specializing for Success “How can I be successful in plumbing?” That’s a question that Small Business Trends tried to tackle back in 2018. In their guide How to Start a Plumbing Business, Small Biz offers a few tidbits on building a long-term plan for triumph in the industry. Step number 3 (after getting certified and apprenticed) involves discovering your personal specialty. Perhaps, you’ve discovered that the inner workings of residential water heaters naturally bend to your every whim. Maybe you’ve got a knack for repairing underground sewer lines without digging up the whole yard. Possibly, you’re the fastest pipe clog relief around. Some plumbers might see specialization as a limiter on their ability to make money, but the opposite is often true. You can take a focused skill and use it as a launchpad for your startup. Now let’s zoom in on the benefits of specialization, then show you how to get started online (which was Small Biz’ step number 8, by the way). Why Specialize as a Plumber? Why do we recommend anything in these sort of guides? To make your life easier and/or more profitable. Multiple areas of your business can benefit from a specialized structure, so let’s break a few of them down here. Operational Perks The first benefits you’ll realize when it comes to specialization are operational. If you confine your portfolio of services to a particular subcategory of plumbing, that means fewer tools to purchase and fewer individuals to hire. That, in turn, leads to fewer service vehicles and fewer driving demands. You could potentially earn as much or more revenue with three water heater specialists than you would with a generalized staff of five. Prospective customers will also view your brand and crew differently as a specialized group. Reputational Perks Any plumber can fix a leaky sink. Very few have what it takes to manage a slab leak repair project. Ask any homeowner if they would rather have a generalist or a specialist fixing the multi-thousand dollar ruptured pipe beneath their foundation. Ask them the same question for a busted water heater or a fractured sewer line. When you become the specialist for a given plumbing sub-category, the choice suddenly becomes clear for homeowners. Plus, experts generally enjoy higher pricing ranges for the same projects! Marketing Perks Let’s face it,