Podcasts about Unbranded

Guest: Mike ElmsBooks (co-author): Jesus Unbranded, Volume 1: Stories without Spin + Jesus Unbranded, Volume 2: Stories with BiteWebsite: inviteministries.org

Tommy talks to Scott Vaughan, the founder of Unbranded

* A plane and an Army helicopter collided near Reagan airport. We explain what we know and don't know * GOHSEP released an after action report on the response after the New Year's Day terror attack and areas where officials can improve. We go over that and a new plan to protect the French Quarter with Jacques Thibodeaux, the head of GOHSEP.

January is Human Trafficking Awareness Month. We'll talk to Scott Vaughan with Unbranded about how big of a problem it is and the work he does to help survivors.

* January is Human Trafficking Awareness Month. We talk to Scott Vaughan with Unbranded about how big of a problem it is and the work he does to help survivors. * Tips for coping with trauma

Read the English and Spanish transcripts of this episode on the podcast website.In today's media landscape, especially in Latin America, the way companies communicate has evolved. Traditional approaches, where a company's brand takes center stage, are being joined by a new strategy: unbranded communication. This method enables organizations to share important messages and drive public opinion without a brand at the forefront.In this first Spanish-language episode of PRGN Presents, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with journalist Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication.At its core, unbranded communication is a strategic form of messaging that doesn't overtly promote a specific brand. It's commonly used in highly regulated industries like pharmaceuticals, energy, and food and beverages, where regulations prevent companies from directly advertising certain products or services. Instead, the focus shifts to promoting issues, policies, or public interest topics without overt commercial branding.Unbranded communication isn't new, but its impact is growing. It is powerful because it allows companies to bring topics to the forefront of public opinion without needing to place a brand behind them. It's an approach that lets businesses connect with audiences on critical issues in a more neutral, informative way.Key Takeaways Unbranded communication focuses on placing topics of interest in the public sphere without direct brand association. It is often used in regulated industries, such as pharmaceuticals, to advocate public health messages over direct product promotion. Media practices in Latin America have evolved, with decreased newsroom resources and changing marketing policies now requiring new forms of corporate communication. Unbranded communication should maintain high ethical standards, relying on factual information and expert collaboration to avoid misinformation. Unbranded communication requires thorough research and can take months to execute effectively; it is particularly aimed at long-term advocacy goals. About the Guests Valentina Giacaman is the founder of RumboCierto Comunicaciones in Santiago, Chile. RumboCierto is a communications firm with a strong local presence and significant global relationships, serving prestigious corporations, public institutions, foundations, and executives. Valentina holds a degree in Social Communication and Journalism as well as an MBA. Her career includes notable experience as a journalist at El Mercurio and as an executive in various companies. She is deeply passionate about entrepreneurship and innovation. Her current consultancy work focuses on reputation management, crisis communication, corporate positioning, and supporting the establishment of international companies in Chile. She also specializes in executive and corporate relations, as well as lobbying. Over the past 15 years, she has successfully advised more than 100 companies. Loreley Maldonado is founder and CEO of Eje Comunicación in Mexico City. She has more than 25 years' experience in the fields of strategic communications, public relations, public affairs and crisis management. Loreley has been...

Unbranded Offering Super Bowl Tickets full 480 Tue, 19 Nov 2024 15:10:37 +0000 7SslFrKtDEiM7g3ZPThISk5RkP9wilhk nfl,human trafficking,news WWL First News with Tommy Tucker nfl,human trafficking,news Unbranded Offering Super Bowl Tickets Tommy Tucker takes on the days' breaking headlines, plus weather, sports, traffic and more   2024 © 2021 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link=https%

In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, providing valuable tips on batching content, leveraging AI tools, conducting thorough analytics, and dealing with the pitfalls of content creation. Tune in for a comprehensive guide on how to craft compelling videos and social media posts that resonate with your audience.This week's episode is brought to you by AD32. We specialise in photography and videography,so if you've a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters00:00 Introduction to a Viral Video Tool00:29 Meet the Hosts01:43 Content Idea Generation Strategies03:35 Scheduling and Automation Tools05:22 Brainstorming and Planning Content16:26 Using Analytics for Content Improvement19:48 Introduction to Portermetrics21:00 Portermetrics Features and Benefits23:34 Content Creation Pitfalls23:55 Testing and Adapting Content25:35 Reposting and Repurposing Content27:39 Content Trends and Strategies32:10 Group Content Creation Dynamics35:01 Remote Work and Company Policies37:03 Conclusion and Call to ActionLinksPorter Metrics https://portermetrics.com/en/home/ ManyChat https://manychat.com/ Riverside https://riverside.fm/ Transitional Hooks https://transitionalhooks.com/ Le Chateau Bar https://www.instagram.com/lechateaucorkcity/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

I've been releasing episodes of Toxin Free-ish each week, for 81 weeks! And in that time, I've provided tons of information and tools for you to work your way towards a more toxin-free life. Today, we're doing something a little bit different. It's time to really get to know the host beyond the insights! My friend Suzy, who I met and immediately felt the chemistry of deep friendship with in Ecuador, is sitting to interview me. Her podcast, Unbranded with Suzy Dean, dives into a wide range of stories and experiences. Her love for plant medicine collided with my love for regenerative agriculture. Both of us care deeply about living in alignment with nature and making decisions that heal of body and the earth in the same breath. This conversation was incredibly refreshing. Tune in to hear stories and insights that I've never actually shared on the podcast or my Instagram before. After Suzy released the episode, I got a few DMs from listeners who said they really appreciated the opportunity to get to know me better. So I thought, what better way to invite you in closer than to reshare this episode on my feed. You can tune in to the Unbranded podcast here.In this episode, we're chatting about: How and why I became an environmental toxins attorney The experience with my daughters severe eczema that changed our lives forever Why I work with Young Living and don't shy away from MLMs What gives me hope in the environmental/health space head on over to www.detoxyourpits.com and use discount code WENDYKATHRYN at checkout for 10% off! If you enjoyed this week's episode, please: Leave a positive review or rating wherever you listen Shop toxin free products on my Toxin Free Shopping Guide Download your free 25 Toxins to Avoid Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish Want to ask me a question to get answered on the podcast? Leave me a voice message here.

This episode of the podcast focuses on the topic of working remotely or working from anywhere, and we are joined by guest, Aoife McNamara, a freelance video editor and podcast producer, who also produces and edits the Unbranded podcast. Unfortunately we are missing one of our hosts, Sian Horn this week.In this episode, our hosts, Jay Woodard, Judie Russell, Jen Bryan and Aoife McNamara discuss their experiences and challenges of working remotely, including language barriers, setting up a company in a different country, and managing time zones. They also explore the idea of digital nomadism and the impact it has on wages and finding clients and freelancers. The conversation touches on tax regulations for remote workers and the importance of local context when choosing a location to work from. The episode concludes with a discussion on the benefits and drawbacks of remote work and the desire to travel and work in different locations. In this conversation, Jen also discusses her experience with a negative online comment, as well as the importance of standing up for oneself. The conversation touches on the issue of people starting agencies without experience or putting themselves forward without doing the hard work. The conversation concludes with a discussion about the challenges of maintaining a YouTube channel and the idea of sharing personal experiences on camera.This episode is brought to you by https://www.thevidacademy.com . Are you looking to upskill in video production and storytelling? At The Vidacademy, we offer comprehensive training for all levels to help you master the art of video through bespoke in person training and online courses. Visit https://www.thevidacademy.com to find out more.LinksAoife McNamara (Freelance video editor and podcast producer) - https://www.instagram.com/amagine_media/ Crewless - https://crewless.ie/ Jay Clouse - https://www.instagram.com/jayclouse/?hl=en Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/ Thank you for listening! Don't forget to like, subscribe and share. See you next week!

Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.Timestamps & Details:00:00:00 - 00:02:59Introductions and WelcomeHost Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.00:02:59 - 00:14:40Segment 1: What Pisses You Off About BrandingSian critiques the oversimplification of branding processes between large and small businesses.Judie laments the conflation of authenticity with poor quality in branding efforts.Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.00:14:40 - 00:30:32Segment 2: What Do You Like About BrandingSian talks about the recognition and emotional loyalty strong branding can engender.Judie delves into the psychology behind branding and its impact on consumer choices.Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.00:30:32 - 00:44:08Segment 3: Teach Me Something NewThe hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.00:44:08 - 00:44:24OutroReminder to like, subscribe, and share the podcast.Mentioned Links and People:Coca-Cola: InstagramSeabody: Website | InstagramElite Pilates: Website | InstagramDyson: InstagramMcDonald's: InstagramStanley Cup: InstagramMarks and Spencers Ireland: InstagramDunnes Stores: InstagramAldi Ireland: InstagramThe Club: WebsitePersonal Instagrams: Jay Woodard | Sian Horn | Jen Bryan | Unbranded PodcastStay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.

Introduction00:00:00 - 00:01:49Welcome to Episode 25 of "Unbranded"! Today's episode dives deep into work/life balance, featuring insights and stories from our hosts. Unfortunately, we're missing Sian in this episode.Segment 1: What Pisses You Off?00:01:49 - 00:12:12The hosts share their frustrations about maintaining a work/life balance. Jay highlights the importance of setting boundaries and introduces Rich Webster's course on working less How To Work Less. Judie discusses her current nonstop work pace and her preference for "all in" jobs. Jen reflects on her journey from building a seven-figure business to feeling a bit unchallenged, emphasizing the need to create effective business ecosystems.Segment 2: What Helps You Get Better Work/Life Balance00:12:12 - 00:28:59The conversation turns to strategies for improving work/life balance. Jay discusses the power of saying "no" and managing client expectations. Judie talks about making 2023 the year of saying "no" and dealing with imposter syndrome with help from BetterHelp. Jen shares her approach to scheduling life and fun, making sure to build in time for personal activities.Segment 3: Teach Me Something New00:28:59 - 00:50:26The hosts share valuable tips on managing work demands. Jay advises on the importance of not committing immediately to new projects and how to effectively use templates and a 24-hour rule for decision-making. Judie discusses finding a work rhythm that suits her, while Jen talks about applying project management principles to personal life.Segment 4: YouTube Updates00:50:26 - 00:54:21Catch up with our hosts' latest activities on YouTube. Jay previews his upcoming London vlog and reviews new filming equipment Jay Woodard YouTube. Judie discusses reprioritizing her time to focus more on her channel. Jen plans to dedicate more time to video planning on her channel Jen Bryan YouTube.Outro00:54:21 - 00:54:42Thank you for tuning in! Follow us on Instagram to stay updated and interact with the hosts and the podcast:Jay WoodardThe VidacademySian HornJen BryanUnbranded PodcastDon't forget to check out our links mentioned throughout the episode for more resources and insights!

Tommy talks to Scott Vaughan, founder of Unbranded

Welcome to Episode 24 of Unbranded! In this episode, we dive deep into the intricacies of content creation, discussing everything from initial approaches and filming techniques to personal peeves and pro tips.Timestamps:00:00:00 - 00:05:08: Introduction and catching up with our hosts Jen and Judie, who share their latest vlogging experiences and set-up challenges.00:05:08 - 00:18:33: Segment 1: Initial Approach to ContentJen talks about adapting to daily vlogs, using DJI Osmo Pocket, and her thoughts on pacing content for different platforms. DJI OsmoSpecial guest Aoife McNamara pops in to discuss social media content quality. Aoife McNamara Instagram00:18:33 - 00:29:54: Segment 2: What Pisses You Off About Quality of ContentFrom the demand for lower quality in marketing videos to the quest for authenticity and the crucial importance of sound, our hosts share their biggest content creation frustrations.00:29:54 - 00:43:28: Segment 3: Teach Me Something NewTips on balancing audio with activity, perspectives on using food in content, and the essentials for mobile and on-the-go filming like CapCut templates and the necessity of battery packs. CapCutFeatured Products & Tips:FiFine Mic, for clear audio recording. FiFine MicLoop earplugs, for managing audio levels during live recordings. Loop EarplugsCapCut, for easy editing on mobile devices. CapCutClosing Thoughts:00:43:28 - 00:44:16: Outro and reminders to engage with us on social media or leave a review.Follow our hosts and the podcast on Instagram for more insights and behind-the-scenes content:Jay WoodardThe VidacademySian HornJen BryanUnbranded PodcastThanks for tuning in, and don't forget to let us know if there's a topic you'd like us to explore in future episodes!

Tommy talks with Scott Vaughan, Founder of Unbranded

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What big brands sell, Mcdonald's Netherlands billboards that smell like french fries, & more (01:15) What big brands actually sell (02:52) Mcdonald's Netherlands put up unbranded billboards that smell like french fries (03:11) Is the marketing industry recovering? (08:56) The Instagram $1B acquisition revisited - how to think about m&a (18:53) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode, recorded live from Take Nine Studio in Cork, hosts Sian, Jay, Judie and Jen celebrate the 21st episode of "Unbranded" by delving into the many facets of podcasting. The episode kicks off with a lively discussion about the common frustrations in the podcast world, followed by insights into the transformative power of podcasting on personal and professional levels. The team also covers recent YouTube updates and speculates on the future platforms for content creation.Timestamps & Highlights:00:00:00 - 00:08:23: Introductions and an exciting preview of what's to come.00:08:23 - 00:15:21: Frustrations in Podcasting: Over-saturation, consistency challenges, poor audio quality, and overly talkative hosts are dissected.00:15:21 - 00:27:25: The Transformative Power of Podcasting: Guests share personal stories about how podcasting has impacted their careers and lives.00:27:25 - 00:37:04: YouTube Insights: The hosts discuss the ups and downs of creating YouTube content alongside podcasting.00:37:04 - 00:45:32: Future Platforms: Thoughts on the potential of platforms like YouTube, Instagram, and TikTok for future content endeavors.Mentions & Links:Take Nine Studio: Visit WebsitePodcast Producer, Aoife McNamara: Follow on InstagramEquipment Shoutout, Paddy Barker: Explore EquipmentFuture Platforms, Many Chat: Explore ToolNext Episode Preview:Stay tuned for part two of this live podcast, where the team will continue exploring the dynamic world of digital content creation. More insights, more debates, and more guest experiences to come!

Welcome to Episode 17 of Unbranded, where we dive deep into the dynamics of client relationships. From nurturing positive interactions to handling the worst clients and frustrations, this episode covers a spectrum of experiences shared by our hosts. Plus, don't miss our segment on valuable lessons learned along the way. Here's what we've got lined up for you:YouTube Timestamps00:00:00 - Introductions and welcome00:02:00 - Segment 1: Positive Client Relationship00:10:59 - Segment 2: Worst Clients/Frustrations00:38:29 - Segment 3: Teach Me Something New00:52:38 - OutroPodcast Rundown & Social Media ClipsIntroduction (00:00:00 - 00:02:00)Clip from Podcast (00:00:00 - 00:00:32)Host Introductions (00:00:32 - 00:01:03)Welcome (00:01:03 - 00:02:00)Segment 1: Positive Client Relationships (00:02:00 - 00:10:59)Jay emphasizes nurturing relationships for client retention, the importance of onboarding, and setting boundaries. Rich Webster's SOPs on Onboarding highlighted. Rich Webster CourseJen discusses deep transparency and the significance of committing only to deliverable promises.Sian believes the most critical word is “Relationships,” citing Lululemon's investment strategy. LululemonJudie talks about breaking through professional barriers to reveal the human side to clients.Discussions on the value of having coffees with clients, with Jay specifying this applies only with retainer clients.Segment 2: Worst Clients/Frustrations (00:10:59 - 00:38:29)Jen shares an experience with a difficult American company in a competitive industry.Sian explains her decision not to take long-term clients and issues with creative content misunderstandings.Jay advises getting everything in writing to establish a partnership rather than ownership.The benefit of transcribing Zooms discussed, with a recommendation for Supernormal. SupernormalJudie recounts challenges with raw footage and undervaluing oneself.Discussion on the correlation between budget size and micromanagement, pricing strategies, and the importance of aiming for high-end work. Velocity Growth and Jay's InstagramSegment 3: Teach Me Something New (00:38:29 - 00:52:38)Jay emphasizes the importance of written agreements and owning up to noticeable mistakes.Judie shares a lesson from a mistake with audio recording.Jen talks about a significant budget oversight and the importance of owning up, knowing your worth, and learning to say no.Sian discusses client feedback, setting boundaries, and the impact of self-valuation on pricing.Outro (00:52:38 - 00:53:08)This episode is packed with insights, stories, and lessons on managing client relationships in various industries. Whether you're a freelancer, a small business owner, or working in a client-facing role, there's something in this episode for you. Join us in dissecting the good, the bad, and the ugly of client relationships, and perhaps, teach us something new along the way.

In this episode of Unbranded, titled "Oversharing," our hosts embark on an in-depth exploration of the complexities of sharing personal information on social media. This episode is a must-listen for anyone grappling with the digital age's nuances of public versus private life.Episode Timestamps & Highlights:00:00:00 - 00:01:11: The episode kicks off with introductions and a warm welcome to listeners, setting the stage for a deep dive into the theme of oversharing.Segment 1: Posting Personal/Oversharing (00:01:11 - 00:13:07): Judie's post-surgery story opens the discussion on the fine line between authentic sharing and oversharing. The hosts debate the impact of such personal posts on business pages and the varying reactions from different social media platforms.Segment 2: Authenticity vs. Oversharing (00:13:07 - 00:31:02): The conversation evolves into a nuanced debate about authenticity in social media portrayals. Insights from Jay's business vlogs and Sian's approach to selective sharing shed light on the complex dynamics of online authenticity.Advert: Azure Communications (00:23:06 - 00:23:37): A brief intermission featuring Azure Communications, with details on their services and a link for more information.Segment 3: Teach Me Something New (00:31:02 - 00:38:23): The hosts share valuable insights on social media features and strategies for curating a positive digital environment, highlighting the importance of conscious content consumption.Segment 4: Goals (00:38:23 - 00:50:05): The discussion shifts towards personal growth, with the hosts sharing their approaches to setting and achieving goals, including productivity tips and insights into balancing professional and personal life.00:50:05 - 00:50:20: The episode wraps up with a brief outro, summarizing the key takeaways and thanking listeners for their engagement.Episode Description:Throughout the episode Judie, Jen, Jay, and Sian navigate the episode's theme with personal stories, expert opinions, and a thoughtful examination of the impact of social media on our lives. From discussing the consequences of sharing too much information online to exploring strategies for maintaining authenticity in a curated digital world, this episode offers a rich tapestry of insights and reflections.Listeners are invited to reflect on their own social media practices and consider the delicate balance between sharing and oversharing. With practical advice on managing online presence and fostering genuine connections, "Oversharing" is an essential listen for anyone looking to navigate the complexities of social media with intention and authenticity.

In this episode of Unbranded, we delve into the realms of coaching, mentorship, and personal development, with a special focus on the positive, the problematic, and the potential within these industries. Join us as we navigate through varied experiences, frustrations, and learnings with our hosts.Episode Timestamps:[00:00:00 - 00:01:21] Introduction: We kick off the episode with a warm welcome and a brief overview of what's in store.[00:01:21 - 00:12:39] Segment 1 - Positive Experiences: Our discussion begins on a high note as we explore positive experiences in coaching and mentorship, highlighting the roles of counselors, mentors, and life coaches.[00:12:39 - 00:35:59] Segment 2 - Coaching Controversies: A candid conversation about what irks us in the coaching world, from the misuse of titles to the exploitation within the industry.[00:35:59 - 00:49:09] Segment 3 - Teach Me Something New: We explore innovative tools and concepts reshaping personal development, including AI in coaching and the resurgence of long-form content.Featured Highlights:Judie shares her journey from an addiction counselor to embracing online platforms like BetterHelp for broader outreach.Sian breaks down the differences between counselors, mentors, and life coaches, emphasizing the value of accessibility in mental health support.Jay discusses the impact of mentors in achieving work-life balance, inspired by Rich Webster's approach to working less.Jen touches on the importance of trustworthy advice in personal and professional growth.In-Depth Discussions:The Pitfalls of Coaching: We delve into the dark side of the coaching industry, from misleading marketing to the dangers of superficial support.Innovative Learning: From AI coaching apps like Rocky.ai to custom Chat GPT applications, we explore cutting-edge tools that are changing the way we learn and grow.Content Creation Insights: Tips on leveraging tools like CapCut for engaging content, plus a look at the return of long-form vlogging through examples like Logan Paul.Noteworthy Mentions:BetterHelp for accessible online counselingSian Horn and her insights on coaching versus mentoringMy Favorite Murder podcast for intriguing storytellingAzure Communications for our mid-episode advert breakRocky.ai, CapCut, and more for tech-savvy listeners looking to explore new tools and platforms.Closing Thoughts:Our episode wraps up with a reminder to always seek authenticity and actionable advice in the realm of personal development. If any discussions in this episode struck a chord, we encourage self-reflection and reaching out for genuine support.Don't forget to subscribe for more thought-provoking conversations and visit our website for links to all the resources mentioned in today's episode.

Fresh off pandemic fame, Moderna wants consumers to know how it's applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they're likely to be most receptive.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01)I'm Damian Fowler.Ilyse Lieffring: (00:02)And I'm Ilyse Liffreing.Damian Fowler: (00:03)And welcome to this edition of the current podcast.Ilyse Lieffring: (00:10)This week we sit down with Kate Cronin, the chief brand Officer for Moderna.Damian Fowler: (00:15)Moderna is a biotech company based in Cambridge, Massachusetts. The focuses on MRNA therapies and vaccines against a wide range of illnesses including cancer, COVID-19 and the flu.Ilyse Lieffring: (00:26)Although the company was founded in 2010, it became a familiar brand name during the pandemic when it received full approval for its CVID 19 vaccine by the US Food and Drug Administration.Damian Fowler: (00:38)Since then, it's positioned itself to become a more commercial company and it's opening up direct to consumer marketing channels using digital messaging to reach healthcare providers and patients alike.Kate Cronin: (00:53)If you think about the healthcare landscape and where we are, we came out of a pandemic that changed everything. The pandemic turned every company into a healthcare company because companies were focused on the health and wellbeing of either their employees or their constituents or their customers. And that means hotels, airlines, travel, restaurants. It changed everything. And I think what happened is in a post pandemic world, people are laser focused on health and wellness. And looking at Moderna, we are leaning into that new focus on health and wellness and new understanding of health and wellness. And so as a company, we're leaning in on educating the world about our technology and what we believe we're going to do to change the future of healthcare.Damian Fowler: (01:40)And on that point, how has that impacted the way you go to market and the way you have rolled out marketing strategies? I understand it's a pretty big shift for the brand.Kate Cronin: (01:50)For the first 10 years of Moderna's life, we were an r and d company, so we focused on research and development. That means we studied products, the lab, and we did not have any products commercialized, so we never took a product to market. When Covid struck our CEO realized, hey, we have an opportunity with mRNA to see if our technology works against Covid. And the good news is it did. And so we are super proud of the fact that our first commercial product was for Covid, shot in the arms of billions of people around the world, literally prevented serious disease and hospitalization. And so that changed our company. And because the pandemic was the first time when people actually asked for a vaccine or knew their vaccine by name, you know, people would walk around and say, I, you know, I've got Pfizer or I got Moderna, or whatever it was.Kate Cronin: (02:39)And they were proud of the fact that they got the shot to prevent Covid. And so there was instant brand recognition. So Moderna was not a household name until the pandemic and suddenly became a global brand. Everybody knew the name Moderna and what everybody knew was Moderna was a company that manufactured a COVID-19 vaccine. What they didn't know is everything else that we were doing. And so I was hired in the middle of the pandemic to start educating around who is Moderna? What is our brand? What do we stand for? What's our identity and how do we reach consumers about the future of MRA technology and where we're going beyond covid. That's been the the focus. And that's not just for healthcare providers. People were getting it from pharmacists. They were not going to their doctors to get shots. So it was a very much of a consumer driven market. And because it was consumer driven, that's where I was leaning in on my focus on consumers and educating them about mRNA. So many people had it in their arms, did they know exactly what it did and why should they care? We started changing the dynamic in terms of how we reach our audiences.Damian Fowler: (03:45)Would you mind defining what mRNA is? I know it's in the name of the company, Moderna.Kate Cronin: (03:51)Interestingly, the agency that I worked at named Moderna, it's basically about mRNA. And mRNA is known as Messenger ribonucleic acid. And mRNA is a molecule that contains a set of instructions or a recipe, if you will, that direct cells to make a protein using the body's natural machinery to fight disease or prevent disease. And that's really what it is. It's a set of instructions and if you think about Moderna, the name, we came up with Moderna because it's modern, we believe we're gonna transform medicines, but it has RNA at the end. So it was very, it was a very nice play on modern and then RNA, so ModernaDamian Fowler: (04:33)A perfect brand name.Kate Cronin: (04:35)Yeah, yeah, it worked out. It worked out really well.Ilyse Lieffring: (04:37)Do you think Covid and Vaccine Awareness opened up new direct to consumer channels? Do you think it's good timing with immunization season?Kate Cronin: (04:47)So I think COVID definitely opened up new channels and here's why. People started to really care about vaccination in ways they never did before. During the pandemic, you weren't able to go out, you weren't able to see your friends, you weren't able to see your family. Getting the vaccine meant everything and getting the vaccine meant you were able to live your life again. And so you cared about that vaccine and you wanted to know who makes this vaccine. You wanted to know what's in this vaccine and why is it letting me get back to my life? How does it work? How does it all work? I mean, imagine, you know, pre pandemic when you would get your flu shot, people get the flu shot, it's great and you just know you're gonna prevent flu. In the pandemic world, you got your covid shot and it meant everything to you.Kate Cronin: (05:29)And so there became this loyalty to the brand that started. You know, you never knew who manufactured your flu shot, generally speaking, you just generically asked for a flu shot. But when Covid struck and you'd get your booster, you said, well, I got Moderna before, so now I want my Moderna booster. And you were loyal to Moderna, A fandom was created. How do we build on that? People who are fans wanna know like, how do I interact with this company? And you know, what's next? And when we launch a flu vaccine or a combination Covid flu vaccine, we want people to understand, oh, that's the company that brought me the Covid shot. I understand mRNA and I understand what I'm putting in my body. As you know, there was a lot of debate and discussion about these new vaccines and can they be trusted? And the reality is, if you understand the technology and that it's a set of instructions and it's teaching your body to fight, you understand that this new technology is effective and tolerable and there are, it was generated with safety in mind. As we move into new categories, it's the same methodology and it's not a new chemical entity, it's just a new set of instructions. And that's why we think it's important for people to understand it. So as we launch new products, they don't have to understand the intricacy, but the general gist of how it works,Ilyse Lieffring: (06:41)How would you say Moderna is going about fusing this education in with its marketing strategy?Kate Cronin: (06:49)So knowing that we want to reach folks and educate them, we lean in on this idea of education and entertainment, which I'm calling edutainment. People retain more when they're being entertained, I think. And so with that in mind, we're reaching people where they are. So instead of lecturing consumers about, you know, you need to get vaccinated, we spend more time engaging with them when they're at sporting events or when they're at concerts, reaching them when they're having fun and they're open to hearing more. So for example, at the US Open, we sponsored it two years in a row and as a sponsor we also have a booth and we're able to engage with consumers at the booth. They can download a QR code, they can sign the lens, which is something that champions do. And then they, we create a boomerang they can use on social media and then they can become part of the Moderna community where people are able to opt in and say, yeah, I wanna hear more from Moderna.Kate Cronin: (07:43)Same thing with the iHeart Music Festival. And we actually had wristbands where they could download a QR code, find out where they can get their vaccines, so go to vaccines.gov. And also Ryan Seacrest did some informational podcast stuff for us and he announced the concert and you know, announced this idea of stay healthy, stay up to date, get your vaccine, bringing this model in. We also looked at habits of consumers and there are people who are religious about getting their flu shot. Those are the people where you say, well if you're religious about getting your flu shot, how do we make sure you also get your covid shot? And the CDC says it's safe to get your flu and your covid shot at the same time in terms of compliance. It's easier to get that message and say while you're at the pharmacy getting your flu shot, get your covid shot and then you don't have to go back for another visit. And that increases compliance as well. The future for Covid is gonna be very similar to flu once a year, get your flu shot, get your covid shot, and then you don't have to get another one until the next year. That's for most people. I think for the highly immune compromise or the elderly, there might be a boost needed in the spring, but the current recommendation is once a year.Damian Fowler: (08:45)It's fascinating to hear you talk about, you know, using sports, using music celebrities, you know, to reach audiences. And I know that Moderna has taken this omnichannel approach using these very tailored messages. And I know your CCO talked about this as a priority. Could you talk a little bit more about that omnichannel approach across different digital channels is an effective way of reaching, I mean an audience of potential patients, I suppose is the way of putting it.Kate Cronin: (09:10)We're in a world where the channels where people get their information has exploded. 10 years ago we didn't have Instagram, TikTok, pharma traditionally would use DTC advertising. And so we look specifically at our audiences and where they are, where they get their information, including inline broadcast tv. I mean a lot of older people watch, you know, shows like CBS this morning. If you think about when I find myself watching CBS this morning, I've sort of realized I'm I'm, I've hit a certain age, but uh, , we also do media buys based on where we have sponsorships. So we did a whole thing with series of ads with ESPM where we did a changemaker campaign where we celebrated changemakers. So last year we celebrated Billie Jean King. This year we did creative that celebrated Arthur Ashe. Again, Moderna is really associating ourselves with change makers because we believe we are change makers in the healthcare industry, which is part of our platform.Ilyse Lieffring: (10:33)Now Moderna has to work directly with healthcare professionals. Would you say the same channels to reach consumers are also just as beneficial perhaps in reaching those healthcare professionals?Kate Cronin: (10:44)Healthcare professionals, they get a lot of their information through journals and studies. And I like to say the number one journal that physicians read is the Wall Street Journal. So we really push out our data and our clinical trial information through earned media and also specific to physicians. There are medical meetings and associations where they get their information, but we've been incredibly transparent as a company. When we get new data out, we issue a press release, we call top journalists, let them know. We offer up our executives and our doctors as spokespeople to share the information and spend more time with the journalists. This has been like this through the entire pandemic. And I think that's one thing about Moderna is we are incredibly open and transparent with everything in our data. And so I think earned media is the fastest way to get information out. Once you issue a press release, you're able to talk to the media directly and then folks trust the media and they're gonna give an unbiased objective story.Ilyse Lieffring: (11:40)Now I know during covid, like social media was full of disinformation regarding Covid and it was a challenge for any company. Do you feel that disinformation is still a big challenge?Kate Cronin: (11:52)Challenge As a company, we need to focus on what we do well, which is deliver the science and deliver the information and education around the science. We've struggled with disinformation about Moderna and about our executives and we look at that through the lens of what can we change and what should we change and what do we just need to leave alone because we're never gonna be able to change. We then focus on education. We also did some things with kind of debunking myths. We actually hired somebody to do some work with our employees on pre debunking myths versus facts and getting our ed, our employees educated on, here's some things you're gonna be hearing about on the internet or from friends and family and here are a set of facts that you can use to debunk some of the things that you might be hearing so that our employees are better armed with information and can be good ambassadors for the brand.Damian Fowler: (12:43)Now I guess, you know, other biotech companies must also be kind of lockstep with you in the sense of that myth or debunking or myth busting. But at the same time I'm wondering, you know, about the space and your sense of place in it. How do you think about the space?Kate Cronin: (12:58)So we are very different from a pharmaceutical company in that we are a platform technology company. So when you look at competitors, we don't really see pharma as competitors. We see ourselves as a unicorn because we are a platform technology company. An analogy would be Apple with the iOS system and Apple's iOS system is basically everything runs off of iOS and when you have a new app, it's off of the iOS. So it's updates to the iOS. We look at our mRNA platform the same way we have mRNA platform technology and whenever we have a new product, new vaccine, new therapy, it's basically like an updated app to the iOS system. So we take that iOS, we recode for a new product using mRNA, and then we tweak it based on the needs. So for example, we have a flu vaccine that we're studying. We had to tweak it because we're working off of one system and we're basically recoding the product. We were able to update it very quickly and study a newer version of it. And then that's the one that we're gonna be continuing to study and hopefully, you know, launch, it's very unusual 'cause when a pharma company has a product, it's a new chemical entity, they call it an NCE, they test it. If it fails, it's done, it's over, they have to start over again. We don't start over again. We can tweak and modify very quickly. So we have agility in a platform.Damian Fowler: (14:20)Yeah, that's a fascinating analogy. And at the same time, you know, you're creating these new products and you obviously have to give them brand names too. I know that the Covid vaccine isn't, isn't now Spike vax, right? For instance.Kate Cronin: (14:32)So it's an interesting conundrum. As I said earlier, the pandemic made Moderna a household name. So now we're out of the pandemic and we're an endemic market. An endemic market, you have to have a brand name, I wanted to name it Moderna COVID-19 vaccine. And they don't let you do that. They won't let you do that, you have to call it something. So the team came up with Spike Vax, but we couldn't just call it Spike Vax because no one's gonna know what Spike Vax is. So we call it Spike Vax by Moderna. If you think about consumer branding overall, there's this idea of a branded house or you have a house of brands. We are a combination of a hybrid of a branded house and a house of brands. So hybridizing it is making sure the company name is included because everyone knows our name and also attaching it to a product name. And then there are other ways to connect the dots in terms of the brand. So we have little M that shows up. And then just in terms of the architecture, the visual architecture works when you have different products that you're launching. 'cause we want people to know when they see it, they go, oh, that's a Moderna product. So Bio Moderna is very intentional in terms of how we brandIlyse Lieffring: (10:02)Can you tell us a little bit about what the Spike Vax by Moderna campaign looks like?Kate Cronin: (10:07)Spike Vax by Moderna is our branded campaign and it's about all the things you do with your body. You know, you exercise that body, you provide nutrients to that body, you spike vax, that body. And so just normalizing what you do with your body. It's just like you wanna keep your body healthy and you wanna live your life and do all the things you do with that body. Spike vax, that body. We also say, you know, you flu shot that body spike vax, that bodyIlyse Lieffring: (15:36)Now. What has aligned with kind of the rise of healthcare data and general consumer interest in their healthcare has also been the rise of retail media and data being that Moderna is going direct to consumer. How important is retail data to its vaccine marketing?Kate Cronin: (15:54)We look at data and analytics, that's something that drives everything that we do. If you think about Covid vaccines, we're able to look on a weekly basis and see how many people are getting shots in arms, where are they getting the shots? All the way from when it goes to the wholesaler to when it's shipped to the retail pharmacies. We have a good sense of the penetration of the market in terms of vaccination and we can see regionally attitudes as well. You know, where are people inclined to get a vaccine, where are they on the fence? And so we're able to target our efforts and educational efforts in markets where we think we can move the needle and where we can get people to understand the importance of going and getting their vaccine. We work closely also with the retailers, the CVSs and the Walgreens of the world who are working with us to educate and use their channels as well to make sure that when people are in the store, they are hearing information about staying up to date with their COVID-19 vaccine. So super important to have that information. It's also important to know where are their outbreaks of covid, how many outbreaks there are, what are the hospital, what are the weekly hospitalization rates? Because Covid continues to be quite serious. People are still getting sick unfortunately. And so we're monitoring that as well. And that informs a lot of our marketing efforts also.Damian Fowler: (17:10)Do you think there's still more work to be done in the sort of educating the consumer about the virus? I mean, I've heard people say, well I've had Covid or I've had my covid shot, so I therefore I have antibodies, I don't need to get a shot. I mean, how, how do you think about these different cohorts?Kate Cronin: (17:26)There's the people who, who are gonna go and get vaccinated. There're the folks who are hearing misinformation and saying, you know, I'm just not sure should I, I've already had COID. So those are the people we really need to lean in on because we need them to understand. We just need to do our part and educate people on that. And then there's the, the vaccine fatiguers. That's a new category. This is a new category based on covid. I mean, vaccine fatigue is not anti-Vax vaccine fatigue is someone who did the right thing. They went every time they got all their shots and they're tired of getting shots. They're tired of being told they need to get another vaccine. And those are folks who are, you know, they wanna do the right thing, but they're just, they're tired of it. The market has changed. It's a one shot, not a booster system anymore.Kate Cronin: (18:10)You get one shot just like flu and then you go back the next year. Them understanding that is important too. 'cause then they know that the vaccination plan is normalized. We've been focused on this idea of stay up to date, stay vaccinated. Our campaign is called No Time for 19, the Unbranded campaign. Get your flu shot, get your covid shot, stay healthy. And that's the focus. So we don't even mention spike vax and that's intentional because we are all about market growth in terms of get people vaccinated and a rising tide floats all boats. That's very different from a very branded campaign where you're leaning in on product attributes versus your competitors. In this particular case, we're more about getting people into the pharmacy and getting their vaccine. So that's our focus.Damian Fowler: (19:05)And that's it for this edition of the current podcast. We'll be back next week, so stay tuned.Ilyse Lieffring: (19:10)And if you love this podcast, be sure to subscribe and leave a review. While you're at it, check out our other show, the current report, our weekly roundup of what's happening in the world of digital media. The current podcast is produced by Wonder Media Network. Our theme is by love and caliber. The current team includes Chris Brooklier and Kat Vesce.Damian Fowler: (19:29)And remember,Kate Cronin: (19:30)Edutainment people retain more when they're being entertained. We're reaching people where they are. We spend more time engaging with them when they're at sporting events or when they're at concerts, reaching them when they're having fun and they're open to hearing more.Damian Fowler: (19:44)I'm DamianIlyse Lieffring: (19:45)And I'm Ilyse,Damian Fowler: (19:46)And we'll see you next time.

Welcome to another episode of Unbranded! Dive deep into the world of traditional marketing with us as we explore its ever evolving role in today's digital landscape.[00:00:00:00 - 00:03:35:25] Introductions and WelcomeJoin our hosts as they introduce themselves and set the stage for an insightful conversation about traditional marketing.[00:03:35:25 - 00:11:53:06] Segment 1: Highlights[00:03:35:25 - 00:05:30:23] Sian discusses the synergy between traditional advertising and digital marketing, using Elite Pilates and The Club Women's Network as examples.Links: Elite Pilates, The Club Women's Network[00:05:30:23 - 00:07:06:29] Judie shares her unique approach to promoting events.[00:07:06:29 - 00:11:53:06] Jen from Azure talks about client priorities and the success of mail drops in marketing.[00:11:53:06 - 00:22:48:09] Segment 2: What Pisses You Off?[00:11:53:06] Jen Azure expresses frustration over misconceptions about mail drops.[00:12:22:28 - 00:16:39:26] A discussion on measuring the success of traditional marketing methods like mail drops, billboards, and digital signage.[00:16:39:26 - 00:22:01:29] Jen B highlights the educational gap between traditional and digital marketing.[00:22:01:29 - 00:22:48:09] Advert: Azure CommunicationsCheck out Azure Communications for innovative marketing solutions.Link: Azure Communications[00:22:48:09 - 00:35:54:18] Segment 3: Teach Me Something New[00:22:48:09 - 00:29:26:16] Insights on the effectiveness of PR companies, the use of AI in marketing, and podcast marketing strategies.Links: The Story Of, Magic Brush Tool, Catherine Casey - The Marketing Club, Predis, Everyone Hates Marketers, Passionfroot[00:29:26:16 - 00:35:54:18] Passionfroot's innovative approach to influencer marketing and pricing strategies.[00:35:54:18 - 00:43:21:01] Segment 4: Goals[00:35:54:18 - 00:41:39:29] The hosts and guests share their personal and professional goals, from reducing screen time to embracing life more fully.Link: Whoop[00:41:39:29 - 00:43:21:01] Upcoming Azure event announcement: Social Sessions on 8th Feb. Use promo code 'pod20' for discounts.Link: Social Session with Azure Communications[00:43:21:01 - 00:44:12:08] OutroWrapping up the episode with final thoughts and a goodbye from our hosts.

Relatively young in the business Maverick has done just about any job you can think of… Ring crew, Ring announcing, Ref…. And now he's getting his shot in the ring wrestling. I can tell you he's going to be making the most of the chances he's being given. Keep an eye on him and be sure to follow him at his social media spots below… Instagram: maverickisaz Facebook: Rick Maverick Be sure to follow Drinkin at MO's on our social media accounts to stay up to date on the show.. X(Twitter): Big_Mo83 Instagram: drinkinatmos Facebook: Drinkin at MO's Thank you to Reaper Apparel for having Drinkin At MO's as a Brand Ambassador… be sure to use the code below for 10% off your order.. https://www.reaperapparelco.com/discount/Drinkin?ref=ApFLTTMU Promo code:Drinkinatmos #prowrestling #independentwrestling #wwe #aew #ringofhonor #impactwrestling #gcw #czw #ecw #letsfngo #drinkingatmos #njpw #nwa #flophousewrestling #socalprowrestling #luchaunderground #luchaundergroundtemple #pwrevolver #warriorwrestling --- Send in a voice message: https://podcasters.spotify.com/pod/show/drinkinatmos/message

In Episode 9 of "Unbranded", we delve into the intricate world of personal and brand archetypes, examining their influence in both personal development and corporate settings. Join our hosts as they navigate through various segments, discussing everything from Myers-Briggs personality types to the practicalities of brand archetypes in well-known companies.Time Stamps & Segment Details:00:00:00 - 00:02:15: Introductions and Welcome00:02:15 - 00:05:53: Segment 1 - Personal ArchetypesDiscussion on Myers-Briggs personality types with personal insights from the hosts.00:05:53 - 00:17:41: Segment 2 - Personalities in Teams and Corporate EnvironmentsInsights into the use of personality tests in professional settings and their impacts.00:17:41 - 00:27:44: Segment 3 - Brand ArchetypesExploration of Carl Jung's 12 brand archetypes and their application in brands like Nike and Apple.Includes an advert for Azure Communications from 00:19:10 to 00:19:42.00:27:44 - 00:38:09: Segment 4 - Branding Guidelines, Government Tenders, and LogosA detailed discussion on brand guidelines, AI applications in business, and experiences with government tendering.Special Mentions:Myers-Briggs Personality Types (ENFP-A, ESFJ, INFJ) with links to 16personalities.comInsights Color Test and its implications in professional settings, available at insights.comThe book "Thinking Fast and Slow" - Amazon LinkCarl Jung's 12 Brand Archetypes - LinkedIn ArticleAzure Communications - azurecomm.ieVelocity Growth - velocitygrowth.comChat GPT - chat.openai.comUpcoming Social Session Event with Azure Communications - EventbriteClosing:00:38:09 - 00:38:20: Outro with a teaser for the next episode featuring a special guest from Azure Communications.Listen to this episode for an engaging and insightful discussion on how archetypes play a crucial role in our personal lives and corporate branding strategies.

Unbranded" Episode 8 dives deep into the dynamic world of business tools. From indispensable utilities to those that raise your stress levels, our hosts dissect a wide array of applications and services that are shaping today's business landscape. Don't miss our special segment on underrated tools that could be game-changers for your business.Episode Timestamps:00:00:00:00 - 00:01:25:00: Introductions and welcome.00:01:25:00 - 00:15:08:10: Segment 1: Tools you can't live without.Featuring discussions on Bloom.io, Voxer, Instagram, Milanote, and more.00:15:08:10 - 00:35:23:03: Segment 2: Apps that stress you out.Conversations on the frustrations of Meta Business Suite, Adobe, and other apps.00:25:07:19 - 00:33:53:25: Special Advert from Azure Communications.00:35:23:03 - 00:48:46:10: Segment 3: Underrated Tools.Discover hidden gems like Calendly, Arc, and WeTransfer.00:48:46:10 - 00:49:08:00: Outro.Tools and services mentioned in this weeks episode:Bloom.io - Invoicing, CRM, one-stop-shop for webpages.Voxer - Walkie-talkie messaging app.Instagram - Social media platform.Milanote - Tool for organizing creative projects into boards.Frame Set - Assumed to be a tool related to media or design.Chat GPT - AI-based content creation tool.Camo Studio - Turns your phone into a webcam.CapCut - Video editing software.Canva - Graphic design platform.Captions App - Tool for generating subtitles.Wix - Website builder.Google Workspace - Suite including Google Calendar, Drive, Sheets, etc.Spotify - Music streaming service.Superhuman - Email client with a focus on speed and efficiency.Apple Mail - Email client.Meta Business Suite - Business tool from Meta Platforms.Adobe - Various creative and productivity software.Final Cut Pro - Professional video editing software.DaVinci Resolve - Color grading and video editing software.Recut - Video editing tool.Wondershare Filmora - Video editing software.Vizard - AI-based video editing tool.Azure Communications - Communication services provider (advertised).TikTok - Short-form video platform.Reddit - Social news aggregation and discussion website.Google Tag Manager - Web tag management tool.Unbounce - Landing page platform.Notion - Organizational and note-taking app.Zapier - Online automation tool connecting various apps.If This Then That (IFTTT) - Web-based service to create chains of simple conditional statements.Bardeen - AI version of Zapier (automation tool).Calendly - Online appointment scheduling software.Arc - Web browser.Chrome - Google's web browser.Brave - Privacy-focused web browser.WeTransfer - File sharing service.Squarespace - Website building and hosting service.Creator Science - Website for creators (mentioned in context).Built With - Website profiling tool.Hunter - Chrome extension for finding email addresses.Product Hunt - Website that lets users share and discover new products.

Tommy talks to Scott Vaughn, founder of Unbranded

Episode Overview:Join us in this insightful episode of "Unbranded" where our hosts - Jay, Judie, Sian, and Jen - dive deep into the evolving landscape of content marketing. The episode is packed with lively discussions, personal insights, and expert tips, making it a must-listen for marketing professionals and enthusiasts alike.Episode Insights:This episode offers a rare glimpse into the minds of marketing experts as they navigate the balance between engaging, concise content and in-depth, meaningful storytelling. The discussions reveal a consensus on the need for authenticity and strategic planning in content creation, regardless of format. The episode is an invaluable resource for those looking to stay ahead in the ever-changing world of digital marketing.Timestamps & Key Topics:00:00:00 - 00:02:26: The episode kicks off with a warm welcome and introductions from the hosts.00:02:26 - 00:18:49 (Segment 1): The panel discusses current trends in marketing, debating the merits of short-form versus long-form content. They explore if the industry is heading back towards more in-depth content after a saturation of short-form media.00:18:49 - 00:32:27 (Segment 2): The conversation shifts to notable marketing strategies that caught their attention, including innovative uses of short-form content, new hashtagging rules, and effective video marketing.00:32:27 - 00:43:11 (Segment 3): Jen presents her "Instant Honest Review," offering candid feedback on various marketing strategies, including the effectiveness of bullet-point videos and the importance of a strong opening hook.00:33:21 - 00:33:53: A brief interlude features an advert from Azure Communications.00:43:11 - 00:45:46 (Segment 4): The hosts share valuable tips for marketers, emphasizing the importance of planning, goal setting, and staying authentic in their content creation.00:45:46 - 00:45:57: The episode wraps up with a concise and engaging outro.Featured Links and Mentions:Editor Aoife (https://www.instagram.com/amagine_media/)3B1 (https://3b1.ie/)Charlies Bar (https://www.youtube.com/watch?v=OdmtQpxAnjM)Style Solutions (https://www.instagram.com/stylesolutions.ie/)Vicky Shilling (https://www.instagram.com/vicky.shilling/)Azure Communications (https://azurecomm.ie/)Jay's Instagram (https://www.instagram.com/iamjaywoodard/)Aleksandra Schmidt (https://www.instagram.com/aleksandraschmidt/)

Join Nolen and Jason from Plumbing Webmasters as they explore the critical differences between branded and unbranded SEO strategies for plumbers in 2024. This video is packed with insights and real-world examples, making it an essential watch for anyone in the plumbing industry looking to enhance their online presence.Key Highlights:Understanding Digital Branded Signaling: Learn about the shift from traditional SEO to digital branded signaling, which encompasses experience, expertise, authority, and trust and how it impacts your online visibility.The Role of a Website in Branding: Discover why a website is more than just a conversion tool; it's a crucial component of your discovery and branding strategy.The Power of DataPins: Nolen introduces DataPins, a proprietary software designed to boost your website's SEO through geo-tagged photos and job descriptions, enhancing both your Google Maps and organic search presence.Real-Life Branding Lessons: Hear a compelling story about the importance of branding over merely having a company name and how a lack of branding leads to poor conversion and recognition.Comprehensive Digital Marketing Services: Plumbing Webmasters offers a range of services, including website design, content creation, and management of Google Maps and organic rankings, all aimed at enhancing your digital brand.The Importance of a Holistic Approach: Understand why focusing solely on Google reviews and neglecting other aspects of your brand can hinder your online success.The Competitive Edge: Gain insights into how doing more than your competitors in terms of branding and digital marketing can significantly improve your ranking and visibility.Conclusion:This video is a treasure trove of information for plumbers aiming to dominate the digital space in 2024. Nolen and Jason's expertise shines through, offering actionable advice and strategies to elevate your plumbing business's online presence.Learn more about Plumbing Webmasters below:https://www.plumbingwebmasters.com/

Welcome to "Unbranded", Episode 6, titled "Roadblocks to Entrepreneurship". This episode delves into the challenges and frustrations entrepreneurs face, providing insights and personal experiences from our hosts.Timestamps:00:00:00 - 00:02:11: Introductions and welcoming remarks.00:02:11 - 00:22:17: Segment 1 - Highlights of the week, discussing overcoming imposter syndrome, managing personal time, and the varying responsibilities of running a business.00:22:17 - 00:35:49: Segment 2 - What pissed you off this week, covering the misconceptions of business ease and the constant hard work required.00:35:49 - 00:42:39: Segment 3 - Teach me something new, featuring discussions on trusting your gut, the power of surrounding yourself with people of different strengths, and valuing your own time.00:42:39 - 00:47:02: Segment 4 - Goal for the week ahead, where each host sets personal and professional objectives.00:47:02 - 00:47:32: Outro.Segment 1: Highlight of the WeekDiscussions range from dealing with imposter syndrome to the freedom and challenges of being your own boss. The hosts share personal anecdotes, like Jen's insights into opening a donut shop on a budget and the nuances of bootstrapping a business.Segment 2: What Pissed You Off This WeekThe hosts express frustrations about common misunderstandings in entrepreneurship, emphasizing the hard work behind seemingly easy successes and the importance of creativity in business ventures.Segment 3: Teach Me Something NewThe conversation turns introspective with topics like trusting one's intuition, the importance of diverse perspectives, and understanding personal strengths and limitations.Segment 4: Goal for the Week AheadThe hosts share their personal goals, ranging from reevaluating strategies to embracing growth and preparing for future challenges.Links/People Mentioned:Financial advice from Eoin McGee's podcast and insights from the book "The Psychology of Money".Join us as we explore the multifaceted journey of entrepreneurship through real-life experiences and practical advice.

Are you thinking about focusing on email marketing for your firm? In this episode of the Maximum Lawyer Podcast, Jim provides practical tips for effective email marketing within a law firm. In order to do email marketing, you need to be dedicated and committed. This is because email marketing usually entails sending planned mass emails to people depending on what is in your marketing plan. Sending sporadic, random emails to people will not be as effective, so it is important to sit down and plan how email marketing is going to look for your firm. Another aspect of email marketing is building a dedicated email list of people who are already subscribed or have connected with your firm.Jim outlines the difference between leading and lagging indicators. Leading indicators are what you can control and what you can do to get more subscribers or clients. For example, if you are wanting to dedicate your time to email marketing, focus on sending out dedicated content. Make a plan to send out 3 emails to your email list each week for a year. Lagging indicators are things that you can't control. This can be losing subscribers or clients as you are dedicating yourself to sending out 3 emails a week.Planning content ahead is crucial to ensure you do not fall behind. It is important to plan for email launches weeks in advance to ensure everything in your email is covered. Writing an email the day it is to be launched is one of the worst things you can do when email marketing. Make a plan ahead of time!Jim also talks about the importance of having a call to action for those who are reading your emails. This provides people with things to do. An example can be inviting people to join a Facebook group or to sign up for an upcoming webinar. This connects those on your email list with other platforms and brings more subscribers or watchers to those platforms.Another important aspect of email marketing is using branded and unbranded emails. Branded emails will have your logo and name of your firm, while unbranded will not. There are reasons to use both which can make email marketing effective. It is good to use branded emails for the sporadic, blow horn emails. Unbranded emails are more effective as they are short, personal and usually ask for a reply. You can even respond to these replies using a template, especially if you are getting the same response from different people.List segmentation is another great aspect of email marketing. Using email providers like Mailchimp allow you to segment your emails based on a topic. For example, if you get a bunch of people asking about citizenship or the process of getting citizenship, you can segment your list to where you can send these people all types of information only on citizenship. As a lawyer, this will allow you to help solve a specific problem.Listen in to learn more on how to do effective email marketing.1:10 The importance of making a decision to do email marketing10:41 The significance of including a call to action at the bottom of an email11:37 The effectiveness of unbranded emails that are short and personal

The Final Draft podcast is all about books, writing and literary culture. We're dedicated to exploring Australian writing, looking into the issues that drive our storytelling to discover more from the books you love. These are the stories that make us who we are. Yasmin Smith is an editor, writer and poet of South Sea Islander, Kabi Kabi, Northern Cheyenne and English heritage. Today Yasmin joins Andrew as the series editor of UQP's First Nations Classics The First Nations Classics series gathers prominent Indigenous voices who continuously, as they have always done, revive the literary landscape of this continent. The First Nations Classics includes: Unbranded by Herb Wharton, introduced by Kev Carmody Follow the Rabbit-Proof Fence by Nugi Garimara (Doris Pilkington), introduced by Tara June Winch Blood by Tony Birch, introduced by Larissa Behrendt Heat and Light by Ellen van Neerven, introduced by Alison Whittaker Don't Take Your Love to Town by Ruby Langford Gibini, introduced by Nardi Simpson The Window Seat by Archie Weller, introduced by Ernie Dingo Purple Threads by Jeanine Leane, introduced by Evelyn Araluen Holocaust Island by Graeme Dixon, introduced by Ali Cobby Eckermann Final Draft is produced and presented by Andrew Pople Want more great conversations with Australian authors? Discover this and many more conversations on Final Draft every week from 2ser. Get in touch with Andrew and Final Draft. We love to hear about what you're reading! Twitter - https://twitter.com/finaldraft2ser  Instagram - https://www.instagram.com/finaldraft2ser/  Facebook - https://www.facebook.com/finaldraft2ser/ 

Is it better to sell products that customers search for by brand name or products that are more generic from unrecognized brands? What are the pros and cons of each approach. In this episode of The Dropship Podcast we dig into what you should be thinking about regarding branding when you are considering products to sell in your high ticket dropshipping business. Links Mentioned ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

Today's guests are Boris Maryanovsky and Glenn Grozich.  Boris Maryanovsky is the owner of Street Machinery out of Cleveland, Ohio.  For over 30 years, Street Machinery has turned out showstopping 50's and 60's survivor cruisers and patina rods and trucks. The shop buys and sells vintage and project vehicles and provides turnkey build services.  Glenn Grozich is the founder of Billet Specialties out of La Grange, Illinois. Billet Specialties has been revolutionizing the hot rod industry with its innovative products since 1985. They provide wheels, steering wheels, interior and exterior accessories, hardware, and engine accessories. You can learn more about Street Machinery by visiting streetmachinery.com and following them on Instagram @streetmachinery.  To learn more about Billet Specialties, visit billetspecialties.com and follow them on Instagram @billetspecialties.    Don't miss the latest from The Roadster Shop. Be sure to follow us on Instagram @roadstershop The Whiskey: Weller Original Wheated Bourbon Special Reserve Purchase Here: https://thebourbonconcierge.com/collections/weller/products/w-l-weller-special-reserve-90pf?utm_source=GoogleAd&utm_medium=CPC&utm_campaign=Unbranded&gad=1&gclid=Cj0KCQjwr82iBhCuARIsAO0EAZzTrYbzU9MHMyAf2Fo6YnAeZ1qEXqTXm76IV1FuTaTuDXKFMeZH-isaAnOkEALw_wcB Oil and Whiskey is an IRONCLAD original.

The artist Hank Willis Thomas is a voracious reader, not only of books, but of the world around us—and particularly, of images. Through his practice, Thomas interrogates and investigates, probes and prods, and ultimately helps make sense of various strands of visual culture—advertising, photographs, videos, clothing and ephemera, monuments—to tell necessary stories and shape new forms of meaning and memory. While Thomas's roots are in the medium of photography, his work also extends far into other realms, including sculpture and memorialization. A prime example of this and a collaboration with MASS Design Group is “The Embrace,” a memorial to the Rev. Martin Luther King Jr. and his wife, Coretta Scott King, that will be unveiled in the Boston Common in January 2023. Another is the Gun Violence Memorial Project, organized with the prevention organizations Purpose Over Pain and Everytown for Gun Safety, and also with MASS. Central to Thomas's art are the subjects of truth and reality (best illustrated by his traveling “Truth Booth” installation, which toured all 50 states in the lead up to the 2016 U.S. presidential election), how they're shaped, and by whom. Many of Thomas's more conceptual projects also tend to be collective. Most notable among these is For Freedoms, an artist-run coalition he co-founded in 2016 as a super PAC that serves as a platform for artists of all kinds to meaningfully contribute to public discourse and help raise political awareness in the United States.On this episode of Time Sensitive, Thomas speaks with Spencer about identity as a figment of our imaginations, race as the “most successful advertising campaign” ever, and quilt-stitching as a metaphor for all that he does.Special thanks to our Season 6 sponsor, L'ÉCOLE, School of Jewelry Arts.Hank Willis Thomas[06:36] “Remember Me” [06:56] “Digging Deeper”[12:12] MASS Design Group[15:27] “The Embrace”[18:02] “Raise Up”[19:27] Gun Violence Memorial Project[23:21] “Unity”[27:59] TED Talk: “A Mother and Son United by Love and Art” [38:31] “Along The Way”[39:08] “Branded”[39:08] “Unbranded”[39:08] “Rebranded”[39:23] “Absolut Power” [43:55] “A Place to Call Home”[44:01] “Question Bridge: Black Males”[47:00] “Truth Booth”[49:01] For Freedoms[49:01] “For Freedoms News”[58:46] “Guernica”

Our guest this week is Matt Alexander, co-founder and CEO of Neighborhood Goods, recorded live at GroceryShop in Las Vegas. In a wide-ranging and thought-provoking interview, we first learn about the inspiration and evolution of Neighborhood Goods from a big picture vision to three physical locations (Dallas, New York and Austin, with more on the way). We then explore Matt's creative and unique take on concept development, merchandising, story-telling, and more, before moving into his fascinating thoughts on leadership, innovation, and more broadly, how culture affects retail. We wrap up with what's next for Neighborhood Goods (with a bit of existentialist philosophy thrown in for good measure).But first we take on the week in retail news, kicking off with a big picture overview of monthly sales and lots of retail earnings reports. We ponder what it all might mean for the near future, particularly as several retailers "pull their guidance." We then offer up quick hits on the decent (Walmart, Home Depot), the bad (Target), and the ugly (Kohl's), while considering whether Macy's "Polaris Strategy" is actually working. We conclude with our thoughts on the coming lay-offs and potential strategic shake-ups at Amazon.Steve's Forbes article on Macy's Turnaround StrategyCatch Steve and Michael at NRF's Big ShowPast Episodes MentionedLori Stillman, from the National Association of Convenience StoresTarget SVP Nancy KingThe Citizenry's Rachel Bentley and Carly Nance About MattMatt is the co-founder and CEO of Neighborhood Goods.In his spare time, amongst other things, Matt is co-founder of not-for-profit, Unbranded, co-host of Bonanza! on Relay FM, a member of SMU's Dedman Executive Board, and advisor to a number of startups and accelerators.Matt has been fortunate to be named as one of Monocle's Top 25 Entrepreneurs, D CEO's Most Influential Leaders, FGI's Rising Stars, and more. Meanwhile, Neighborhood Goods has been named one of Fast Company's Most Innovative Companies, Chain Store Age's Breakout Retailers, and more.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

There are many things that our clients deal with in their businesses, and many of them are the main reason that they hire us as VAs to work with them. Today I want to talk about these things as struggles that they face - because that's really what they are. What moves a client into making the decision to invest in a VA? Sometimes they are excited to move into a new direction, and we'll talk about that later in this episode, but more often than not, they are looking for help with something that is not working well in their business. They are not happy about it - it is taking too much of their time, or it simply isn't working the way it should be for them even though they know how to do it. Let's go! Organization: One of the most simple services a VA can offer a client is to get them organized. Many of our clients don't excel in this area. Just like we were never taught sales in our admin roles in our corporate jobs, they were not taught admin skills in their roles either. It does not come easily to a lot of business owners, and as you know I always say it's the main service offering that they need from VAs. How does disorganization show up in their business?  They can missed appointments, or do the appointments but then be terrible at follow up and miss out on sales They can start projects and never finish them Or they can half ass their marketing initiatives and launches. All of these add up to their business suffering. How can we help? We can help them clean out their inboxes and keep their email organized so they get back to people in good time and always know where to find the things they need. Or keep their clients better informed and taken care of. We can help them automate their scheduling, or organize it better - so that . their day shapes up more efficiently. Booking more appointments for them can get them new clients too. We can help them get back to people who inquire, or follow up with people they have connected with, so that they can nurture relationships with them and again, potentially get new clients. We can help them complete their open projects and prioritize new ones. We can help them check off all the tasks needed for the marketing tasks or launches that they know are important to grow their business. So it's more than I can manage your email - you want to be able to articulate to them WHY it's important - and often that starts with telling them what is happening by them NOT doing this well right now. Time Management: For a VA, time is money. We are a service business and so we trade our time for dollars no matter how you do your billing. How does terrible time management show up in your client's business? They can take way too long to do some things  - or everything. They can simply not do things that they don't have time for, even if they know they are important. They can spend their time doing many things that are not actually bringing revenue into their business. Busy work. Without revenue a business can not survive. How can we help? We can help them by setting up procedures for things that need to be done - or teach them how to use automation. We can of course also take things off of their desk so they don't do them anymore - and use those procedures and automation to get them done as efficiently as possible. We can ensure that the tasks that they say are priorities for them get done each week or month. This is especially important with things like customer service and marketing tasks. We can help them spend their time more wisely doing things that will actually bring revenue into their business. Networking, working with clients, creating new ways to serve their clients. Really that's it! And we can help them make the most of their time. Tech Issues: You don't have to be a tech goddess to provide tech support for your clients. We know how much of a struggle it can be to have to learn something new, especially if we are not good at it or don't understand it. How do tech issues show up in our client's business? System crashes or data loss - usually these are urgent issues and website hosts or servers are sought out, but not always Security issues - viruses or hackers, access for social media platforms Online platform issues - access, logins, passwords, recordings, meetings and events Online file storage and management - where their stuff is How can we help? We can help them get safeguards and backup systems in place before any bad happens. We can make sure they have a system in place, a plan and security for when  things do go wrong. We can learn the basics and explain and document what they need to do - and ensure secondary people are in place for social media accounts. We can make sure there is a system in place to manage passwords and logins and access. We can manage event recordings and moderate meetings and events.. Creativity: Good looking marketing collateral definitely helps clients grow their audience and their business. Amateur looking stuff or stuffy looking stuff can really derail anyone's efforts. Luckily this is a very strong service for VAs. How do creativity issues show up in a client's business? Plain presentations - not standing out or looking good may look unprofessional to clients Crappy workbooks or no workbooks - clients may not implement their teachings fully or easily Unbranded colours, fonts and graphics - just plain bad graphic design Copyright issues from Googled images - so many clients pull images from Google searches that could be copyrighted, and don't think anything of it. This could cause legal issues (not to mention redo issues) when they are caught. How can we help? We can help them by creating eye catching presentations and handouts to uplevel their stuff We can use systems like Canva to create templates so all of their stuff is cohesive and professional and polished. We can help them look more polished in everything they post We can help elevate their brand We can save them a ton of time if it's something they don't do well There are a lot of things that our clients struggle with but these 4 are pretty common ones, and things that they often seek help for. What I hope you got from today's episode is how to describe the struggle to the client. They may not realize what is going wrong in their business, or what is the most important thing to get help with. When you can reframe it for them and describe the struggle - and the relief they will see by getting help, you can help move them into action to say YES and work with you. Now I also said I'd talk briefly about how you can help a client when things ARENT so bad. When they are just looking for growth in their business and they know they need help to get it.  Maybe they need your organization skills to pull of a huge event or launch, or a new podcast.  Maybe they need to have you do things for them because they are super busy and they don't have time to manage all of the details they shouldn't be managing anyway. Maybe they want you to help them with their tech and creativity so that you help them stand out. Yes, many business owners already KNOW why they need our help. And we still talk to them in the same way. Actually it' can be a great exercise to ask them why they need help and what they think they will get from it (or if you are already working with them, what they ARE getting from it) - and then use that with your other clients. Think of these three questions every time: What do you do that you can help a client with?  How does it show up in their business?  How can you help them? If you want my help to figure out how to start talking to your clients in language that they understand, and BUY, reach out to me at tracey@yourvamentor.com. I've helped hundreds of Vas through their challenges and got them on their way to the next thing. I'd love to do the same for you. I do private coaching, and my new mastermind The Virtual Circle registration is open now. Maybe one of those options is right for you. That's all I've got for you this week, thanks for tuning in to learn to become a ridiculously good Virtual Assistant.

In this episode Judith Germain joins Tim Windsor on The Uncommodified Podcast. They talk about what is a Maverick, why you might want to be one, and how do you go about it! They also talk through the challenges of Maverick Leadership and what can be done to amplify the ability of the Maverick. Tim calls Judith a thought leader, and puts her through her paces! Judith shares that being Maverick is a reaction to your experiences with the world. This conversation is a lively, fun and informative discussion. This podcast is published as it was originally broadcast with Tim's permission. Listen to the rest of the conversation Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

Un extraoridario crossover entre Primero y Diez y Unbranded en el que hablamos del football como la maquinaria de marketing que es. Jorge Tinajero y Luis Obregón aportan sus conocimientos sobre el deporte y la NFL en particular, mientras que Bernardo Pavón y Alex Greshberg ponen sobre la meza el ángulo de mercadotecnia. Una plática entre cuatro aficionados al deporte y a la mercadotecnia con resultados interesantes y divertidos.

According to one definition, unbranded content "isn't specifically about your company but is relevant to your industry or product in some way." There are unbranded videos like this one from WREN, an online clothing retailer. Released in 2014, it's a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, "WREN Presents." There isn't even a link to the retailer in the film or on its YouTube page. And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power's involvement is barely noticeable. There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.Continue Reading → The post FIR #274: Is Unbranded Unethical? appeared first on FIR Podcast Network.

According to one definition, unbranded content "isn't specifically about your company but is relevant to your industry or product in some way." There are unbranded videos like this one from WREN, an online clothing retailer. Released in 2014, it's a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, "WREN Presents." There isn't even a link to the retailer in the film or on its YouTube page. And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power's involvement is barely noticeable. There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.Continue Reading → The post FIR #274: Is Unbranded Unethical? appeared first on FIR Podcast Network.

This episode I'm joined by Filmmaker Ben Masters. Ben is doing awesome work making very cinematic documentaries. He blasted on the scene with Unbranded. An adventure on horseback across the country over the span of several months. I thought it was great, and have enjoyed his work ever since. We discussed this film and the process of adopting and breaking a wild mustang. We also talked in depth about his new film Deep in the Heart about Texas and it's vast wildlife and geography. I had the good fortune of seeing it already, and they knocked it out of the park. He shares how they got some of the crazy footage ranging from underwater shots of bass spawning to two huge bucks in a gnarly fight. I highly encourage you to check out his film when it drops July 18.  Check out what Ben's up to here: https://www.finandfurfilms.com  Follow him on Instagram here: https://www.instagram.com/bencmasters/  Visit our website here: https://livingfullyloaded.com Follow me on Instagram: https://www.instagram.com/lo.hanks/ 

Gerónimo Ávila @geroavila es Cofundador de SONORO, una compañía global de entretenimiento “audio first” contando las mejores historias para hispanos en inglés, español y spanglish y es fundador y presidente de ELEMENT, una de las principales agencias de transformación y marketing digital del mundo hispano.Por favor ayúdame y califica Cracks Podcast con 5 estrellas aquí."Todos es posible si encajas las piezas adecuadas." - Gero ÁvilaEste episodio es presentado por BEEK, la aplicación de audiolibros que te regala 14 días y 40% de descuento en tus primeros 3 meses aquí y por Fairplay la plataforma de Revenue Based Financing  par e-commerce que pone a tu alcance hasta 20 millones de pesos aquí.Gero ha sido juez en los premios Effie's, Ojo de Iberoamérica, entre otros y por si fuera poco, es host de UNBRANDED uno de los mejores podcasts de marketing en español.Hoy Gero y yo hablamos de trabajar para Jack Welch, del mercado hispano en Estados Unidos y del futuro de las interfases tecnológicas. Qué puedes aprender hoyLecciones de management de Jack WelchConsejos para tener una negociación exitosaEl futuro del audio *Este episodio es presentado por BEEKCon BEEK ya no hay pretextos para no leer. Tienen más de 250,000 títulos, incluyendo el mío y puedes escuchar resúmenes de "best-sellers" en menos de 15 minutos o escuchar el libro completo para nunca dejar de aprender.BEEK te regala 14 días de prueba más tus 3 primeros meses por solo $149 pesos al mes cuando te suscribes al contenido ilimitado de BEEK en cracks.la/beek.*Este episodio es presentado por FairplayFairplay es una plataforma financiera, que con su modelo Revenue Based Financing —Financiamiento basado en ventas— pone a tu alcance hasta 20 millones de pesos para potenciar tus acciones de marketing, logística e inventario.Si vendes en línea y tus ventas superan los 250mil pesos, Fairplay te da una propuesta justa, flexible y simple en 48 horas, poniendo tus ventas como aval y sin pedirte garantías.Si quieres músculo financiero que impulse el crecimiento de tu e-commerce. Por escuchar Cracks, Fairplay te ofrece 10% de descuento en la comisión cuando te registras en getfairplay.com/cracks.*Youtubehttps://www.youtube.com/crackspodcastNotas del episodio en:https://cracks.la/180Regístrate para recibir el newsletter Viernes de Cracks cracks.la/viernes.Conferencias y cursos: osotrava.com220627 ad Beek Fairplay Pre 220627 ad Beek Fairplay Post

In our podcast we will be covering a little on Outdoors A little of the Drinking side to the outdoors and a BBQ Feature, Recipe, or tasting.OUTDOORSJackery Solar Generator 1000 (Explorer 1000 + SolarSaga 100W)Description  link: https://www.jackery.com/products/jackery-explorer-1000-2-x-solarsaga-100w-solar-generator  What is the Jackery Solar Generator 1000: The Jackery Solar Generator 1000 is composed of the Explorer 1000 Portable Power Station and SolarSaga 100 Solar Panels. Jackery is now offering three bundles varying in the number and appearance of solar panels. Unlock true solar power potential, as per your needs in your favorite road trips, camping trips, RV, and over-landing adventures.  2000W Surge Wattage Solar Generator 1000: With 1000W running wattage, 2000W surge wattage and larger 1002Wh capacity, it features 3 PURE SINE WAVE AC outlets, 2*USB-C and 1*Quick Charge 3.0 port can charge all your appliances like refrigerator and coffee maker. The SolarSaga 100W features 1*USB-A port and 1*USB-C port.  Fast Solar Recharging: With MPPT controller, Solar Generator 1000 can get the maximum efficiency while solar recharging up to. You can also use other convenient recharging ways with wall outlet and car outlet.  Green, Quiet, Easy to Use: Jackery Solar Generator 1000 is green for getting solar power without zero emission and nearly silent when in operation. Simply connect the solar panels with the power station, and you can enjoy reliable power when you go RV camping or fishing.  Note: The SolarSaga 100X features no changes to performance or functionality, compared to the SolarSaga 100, but differs only in appearance slightly. Brews. Beers from Unbranded Beer CO. https://www.unbrandedbrewing.comSalt & Lime LagerLager · 5.5% · Hialeah, FLA bright, refreshing, pool-side summer lager treated with sea salt and fresh lime juice.Wake 'N RakeTriple IPA · 10.0% · Hialeah, FLA New England Style TIPA hopped with Citra, Comet & SimcoeUncle Fluffer NutterImperial Stout · 10.9% · Hialeah, FLImperial Stout Conditioned with Peanut Butter and Marshmellow10 Year Anniversary Old AleOld Ale · 9.2% · Hialeah, FLBarrel Aged in Woodford Reserve Barrels, Conditioned with Maraschino cherries and orange zest.BBQGrilling on a Fire pit Coghlans Heavy Duty Camp Grillhttps://www.dickssportinggoods.com/p/coghlans-heavy-duty-camp-grill-21cghuhvydtycmpgrcac/21cghuhvydtycmpgrcacDimensions: 16 x 24 in Heavy duty construction for rugged outdoor use Great for use with cast iron cookware Heavy gauge metal frame & iron mesh Foldable legs provide compact storage & transport.

Ben Masters is a filmmaker and writer specializing in wildlife and adventure stories. He is most known for directing the feature-length documentary The River and The Wall, a SXSW 2019 award winner, and for producing Unbranded, a Mountainfilm 2015 Audience Award winner. Masters studied wildlife biology at Texas A&M University and founded Fin and Fur Films, a production company specializing in short films featuring wildlife research, conservation, and activism. He is the author of two books published by Texas A&M University Press and has written for National Geographic and Western Horseman. His films have been distributed on Netflix, National Geographic, STARZ, PBS, and he has worked with The Wildlife Society, Borderlands Research Institute, YETI, Texas Parks and Wildlife Foundation, and other great brands and NGOs. A proud Texan, Masters loves riding a good horse through new country, filming wildlife stories that have not been documented before, and using movies to help conserve wildlife and wild places.

1. Do you want to simplify your real estate photography workflow? 2. Do you want to eliminate subscriptions in favor of pay as you go (or free)? 3. Do you want all your back-end real estate photography services handled by one company? My guest on WGAN-TV Live at 5 on Thursday, 9 June 2022 is: ✓ Urbanimmersive VP, Business Development Partnerships François-Hugues Liberge François will demo and discuss: ✓ WGAN-TV | Intro to Urbanimmersive Real Estate Photography Services Topics Include 1. 3D Tours 2. Interactive Floor Plans within 3D Tour (Hotspot Editor) 3. Floor Plans created from 3D Tours 4. UiMeet3D with live guided video chat 5. Single Property Website (Many Styles; branded and Unbranded) 6. Flyers (auto-generated) (free) 7. Media Delivery 8. Photo Editing What questions should I ask François-Hugues Liberge on WGAN-TV Live at 5? Best, Dan Urbanimmersive Links 1. Urbanimmersive Website 2. Urbanimmersive Facebook Page 3. Urbanimmersive YouTube Channel 4. Urbanimmersive LinkedIn Page 5. Urbanimmersive on Twitter 6. Urbanimmersive VP, Business Development and Partnerships François-Hugues Liberge

We drive past the chickens of Hialeah to Unbranded Brewing on today's episode. Opened in 2020, Unbranded is the brainchild of Texas transplant, Zach Swanson. Listen in as Producer Steve and I chat with Zach about bringing a bit of Texas and beer to the City of Progress... Host: David Butler of the Florida Beer Blog Executive Producer: Jaime ("Jemmy") Legagneur, Chief Enthusiasm Officer Field Producer/Photographer: Steve Pekala Editor: Daniel Delgado Guest: Zach Swanson of Unbranded Brewing Equipment Sponsor: Mainline Marketing | Featured Product: Shure MV7 | Full MV7 Podcast Mic Bundle with Boom Arm and Headphones Interested in becoming FBP's next Title Sponsor? Contact FPN today! Support the Show on Patreon: Become a Patron! Opening Voice Over Courtesy of: Jeff Brozovich Follow Florida Beer Blog on Facebook, Twitter, and Instagram. Additional Support Provided by: Florida Podcast Network and Listeners Like You!! Join the FPN Facebook Group: FPN Insiders Partner with FPN: Become the Voice of YOUR Town!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know!    FPN:  Check out the other shows on the Florida Podcast Network

We welcome Unbranded's very own Andy Valencia on the show as we discuss Robert Pattinson being the best Batman, the Future of Marvel and Sony films, Jared Leto's crazy method acting for Morbius, the importance of Indie films, Debates us on the current state of Star Wars and so much more in the latest episode of Cruzin Podcast! ENJOY Like and subscribe for more! Twitch: https://www.twitch.tv/cruzinstreams Instagram: https://www.instagram.com/___cruzin/ Website: https://cruzinf.com Twitter: https://twitter.com/cruzinfilms #Starwars #podcast #youtubepodcast #newpodcast #Thebatman Chapters 00:00 Intro 03:13 Rob Pattinson best Batman 07:15 Uncharted Film 13:55 Jared Leto Morbius/ El Muerto / Sony 19:30 Spiderman 3 / Sam Raimi / Marvel Future 37:15 Hollywood vs Kung Fu action 41:59 Everything Everywhere All At Once 45:08 Cinema Con / Good trailer Bad Movies 48:31 Suicide Squad / Halo Show Helmets debate 01:06:44 Star Wars Debate / Dune / Outro  

You are too young to remember when there were no search engines.Sit. Relax. I'll tell you about it. In the days before the dawning of the internet and the Age of Aquarius, every household was given a fat telephone book, and in the White Pages of that book, the names of companies and individuals were listed alphabetically. To find a company's contact info, all you needed to know was their name. Branded Keywords are the new White Pages. If you want to contact a specific company, just type that company's name into Google and badda-bing, badda-bang, badda-boom, “Here is how you can reach them.” In the back of that same fat phone book were The Yellow Pages®, a directory for customers who were currently, consciously ready to buy, but who had no preferred provider in mind. Unbranded keywords are the new yellow pages. When you are currently, consciously ready to buy, but have no preferred provider in mind, simply type the name of the category into Google and a bunch of ads will appear. These ads will be listed, of course, according to which companies were willing to pay the highest price. Funny thing: that's exactly how the yellow pages worked. Business categories were listed alphabetically in The Yellow Pages®, but within each category, the businesses that spent the most money were listed first. Full-page ads, then half page ads, then quarter-page ads… Have you ever heard the story of The Tortoise and The Hare?Aesop was a Greek storyteller whose 158 little parables about life were considered to be so wise that he was quoted by Aristotle, Herodotus, and Plutarch more than 2,000 years ago. In one of these stories a tortoise and a hare – a sort of rabbit – ran a race. The tortoise began running immediately but the rabbit decided to wait until the race was nearly over and then dash across the finish line ahead of the slow, patient, relentless tortoise. The tortoise won that race, of course, because the rabbit was unable to overtake his enormous head start. The rabbit lost the race when he chose to wait until the last minute – the Zero Moment of Truth – to begin running. In the world of advertising, the rabbits win the customer only when there are no turtles in the race. Turtles use mass media – TV, Radio, and Outdoor – to win the hearts of customers while the rabbits are still asleep. These customers become familiar with the turtle; they like the turtle, so they type his name into the search block when they are ready to buy what the turtle sells. The advertising rabbit failed to wake up because there was no starting gun, no unbranded keyword. The turtle wins the customer, gets the click, makes the sale. The times may change, but the hearts of humans do not. Given the chance, they will always buy from a familiar face instead of a stranger. Become a familiar face – or a familiar voice – who tells wonderful stories. It only takes 158 of them to be remembered forever. Roy H. Williams

A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, they are looking for you, they believe in you. A friend might have recommended you, but usually it was your advertising that won them over. Either way, you have done well. Unbranded keywords include phrases like “air conditioning repair” and “diamond engagement rings.” When a shopper types an unbranded keyword into a search engine, it is a clear signal that they have no preferred provider in your category. No one has won them over. The best online marketers track their branded and unbranded keywords separately because they know that when you follow unbranded keywords all the way from the search string to the gross profit made on those sales, you will often find you spent more money on unbranded keywords than you made on the sales they brought in. That's when you should drop them like a hot rock. Look at the case study at the top of this page. I have removed the name of the company, the category, and the cities, but the data is real, it is recent, and it is accurate. We spent $37,398 in unbranded keywords in City 1 so that we might have the privilege of losing $8,299. We spent $30,008 in unbranded keywords in City 2 so that we might have the privilege of losing $17,238. We spent $6,273 in unbranded keywords in City 3 so that we might have the privilege of losing $6,409. After losing $31,946 we grew tired of feeling privileged. Meanwhile, in City 1 our investment of just $7,452 in branded keywords made us a gross profit of $49,480 after deducting the cost of our branded keywords. In City 2 our investment of just $14,648 in branded keywords made us a gross profit of $62,976. In City 3 our investment of just $2,998 in branded keywords made us a gross profit of $9,042. But all the young digital weasels tell me I'm not looking at it correctly. They scold me for tracking branded and unbranded keywords separately, and smugly point out, “When you combine them into one big package, the return on investment is perfectly acceptable.” Some of my closest friends are world-famous online marketing experts who know how to create campaigns that allow you to monetize all the customer enthusiasm that has been generated through your radio and TV and outdoor advertising. None of my friends is young enough or smug enough to be a digital weasel. Digital weasels always fail to deliver what they proudly promised. Back when I was a 14-year-old boy on the wrong side of a little Oklahoma town, I would have pulled these weasels aside, put my arm around their shoulders and whispered in their ears, “Be careful not to let your alligator mouth overload your mockingbird butt.” But I have mellowed and matured. Or at least I pretend I have. Les Binet and Peter Field did what data scientists do; they monitored the advertising of more than 1,000 businesses for more than 15 years, then published the data.Binet and Field are not digital weasels. I smile every time I listen to them. A Les Binet says, “If you build your business, or try to build your business, using short-term efficiency measures – cost per response, click-through rates, that kind of thing – you're on a hiding to nothing. You're going to run your business into the ground, we believe, because those are not the things that grow the business, long-term.” Les Binet goes on to say, “You need to talk to people, not just who are in the market right now, but people who might come to market over the next two to three years. You need to engage them with things that are more humanly relevant, more general, more universal, and crucially, you need to engage them at the emotional level… So if you want really disproportionately large marketing effects, if you want big sales and big profits, aim for fame.” Is it fame you want? I can give it to you with 3 simple bits of advice:Make your radio and TV ads unpredictable and entertaining....