Podcasts about Copyscape

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!Find Laura:WebsiteInstagramNewsletter1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.She noted the importance of fact-checking and avoiding generating false or offensive content.AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.2.  Laura's top four tips for using online tools for SEO copywriting:Address the tone of content to ensure it was written by a human.Verify that content is factually accurate.Run content through a Ai detector such as Hugging Face OpenAI Detector.Scan for plagiarism using Copyscape.School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you're not sure where to start. Now you do.Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

במדריך זה, אני מראה איך כותבים ויוצרים מאמרים מקוריים באנגלית ובעברית בחינם לגמרי בעזרת ChatGPT. יש צורך בשימוש בתוכנת CopyScape, אשר בודקת האם התוכן מועתק מהאינטרנט ויש עליו זכויות יוצרים או לא. כמובן, שכל אחד לוקח אחריות על עצמו בעניין השימוש ב-ChatGPT ובתכנים שהוא מייצר. הסרטון על איך כותבים ויוצרים מאמרים מקוריים באנגלית ובעברית בחינם לגמרי בעזרת ChatGPT: https://itayverchik.co.il/create-free-articles-with-chatgpt/ הצטרפו עכשיו לקהילה של בוני ומקדמי האתרים הטובים בישראל בחינם לגמרי: https://www.facebook.com/groups/israelwp --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

In this guide, I show how to write and create original articles in English, completely free with the help of ChatGPT. It is necessary to use the CopyScape software, which checks whether the content is copied from the Internet and has copyrights or not. Of course, everyone takes responsibility for themselves regarding the use of ChatGPT and the content they produce. The Full Guide On How To Write And Create Original Articles In English Using Chatgpt: https://itayverchik.com/create-free-articles-using-chatgpt/ Join Now The Community Of Builders And Promoters Of The Best Websites In Israel Completely Free: https://www.facebook.com/groups/itayverchik/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

To become a PPO-free practice, it's essential to maximize your marketing so that you can proactively replace any patients you may lose. The goal is to keep as many existing in-network patients as we can. Most dentists have no idea about how their marketing partner doesn't utilize marketing to increase loyal patients. And this leads to the biggest mistake on your dental website. As marketing becomes very important before and when you go out-of-network, Gary discusses the biggest mistake that could happen on your dental website. And then, he will explain how to AVOID it in this episode! 00:01:06 > Intro to today’s topic 00:05:08 > The biggest mistake! 00:05:52 > You don’t show up 00:09:46 > How to correct it 00:14:38 > Routine-checks of website uniqueness Resources SCHEDULE YOUR FREE MARKETING STRATEGY MEETING FIND OUT YOUR INSURANCE ADJUSTMENTS LEARN MORE ABOUT COACHING Transcript Gary: Welcome to another episode of the less insurance dependence podcast. I'm Gary Takacs, your podcast co-host, along with my great friend Naren. Hey Naren, how are you? Naren: I'm fine. Thank you, Gary. Today's topic is going to be a fun topic.  Gary: Yeah, we've got a great topic. You might have noticed a title, but if you haven't let me give it to you right now, it's the biggest mistake on your website. Now, how's that for a provocative title? But it's something that's very, very important. It's something I've noticed now with some of our new clients. As we look at what they're doing in terms of marketing, we kind of scrub their marketing to determine what's working, what isn't working, and how we can refine it, and the reason why that is so important and in the context of this podcast why it's so important is that when you go out of network which is why you're listening to this podcast when you successfully go out of network, it's very important to maximize your marketing so that you can replace any patients you might lose when you go out of network and let's be candid you are going to lose some patience when you go out of network. Naren, that's a blunt statement, but it's the truth agreed?  Naren: hundred percent agreed absolutely Gary: we've never seen it. We've never seen a situation where a practice didn't lose some patients, and sadly, it's the ones that the only reason they're in practice is that you take their insurance. So, you're going to shake those out. Now the goal is to minimize the loss of patients and lose as few as we can. We want to put it put another way put the positive way, we want to keep as many of your existing in-network patients as we possibly can, and the goal, let's put it right out there the goal is to keep 85 to 90 percent of your existing in-network patients when you go out of network, but you're going to lose some, and so marketing becomes even more important than it ever was because we want to replace those proactively before you go out of network and one more thing is that when you go out of network for many practices, they will lose what their biggest source of patients in the past the PPO plan was  Naren: Right Gary: that was your it was your biggest source of patience, but also you were paying dearly for it. You were paying hundreds of thousands of dollars a year because, remember that key point, I want you to think of your discount the write-offs that you're required to take by the PPO plan. I want you to think of those write-offs as a marketing expense, you know, and the write-offs are the difference between your usual fee and your contracted fee and that difference today is typically 42 to 44 percent. So, you're paying 42 to 44 percent of your revenue for marketing, and I want you to think of it that way because you're basically paying the insurance company to provide you patients, and I think when you look at it that way, all of a sudden the light bulb will go off and it's like oh my goodness, I could spend a small fraction of that and get the added benefit of attracting people who choose me for reasons other than I'm on their insurance. So, the second reason why it's so important to be proactive about this is as soon as you resign from delta MetLife traveler's blue cross blue shield as soon as you resign is this it's as if a giant hand reaches out to the picket on your hose and turns the hose off. Naren: yes Gary: and what I mean by that is they turn the previous flow of new patients, so there let's get very specific about it let's say MetLife has been providing a practice of five new patients a month historically.  Naren: yeah Gary: and we've got to replace not only the ones that we're going to lose but the five new patients a month that will now no longer be coming to us because we're no longer listed as a provider on those plans, so marketing if the marketing was important in the past it becomes even more important in the future for the reasons we just outlined, and we've noticed as we evaluate all the marketing that they've done in the past and we scrub it, the biggest mistake that the dentists make in terms of their website is that it does not have unique content, it doesn't have unique content. Google penalizes. It's like you go in the penalty box. You know we're in hockey season right now, Naren, kind of hockey season, and you're keen on hockey being up there in Canada, and what happens when you get to put what happens when a player gets put in the penalty box? Naren: I don't think they're happy, you know Gary: it's not good Naren: it's not good exactly, yeah Gary: and so, Google puts your website in the penalty box when you have duplicate content Naren: yeah, it's like one of the no-nos. It's like there are certain things they encourage you to do, and the certain things if you do it, you go on into what I call the virtual jail, the google jail.  Gary: Yeah Naren: so once you're in the google jail doesn't matter how else you how hard you try, how hard you work, you're not going to be shown you know being seen Gary: you're not going to show up in a search when someone's searching for a dentist in your community if you're in google jail  Naren: just to put things in perspective Gary: the sad part Naren most dentists have no idea that their website has duplicate content, and now if you think what, what do you mean most dentists have no idea because they didn't write their website a marketing company wrote their website, and maybe they said and doctor we will give you an exclusive in your area your zip code, we won't sign up any other dentist in your zip code or your area maybe you know however they do it. So now you think I'm good, but in fact, that website that you have is all over the internet in hundreds of other dental offices websites, and now you're all getting penalized because you have duplicate content.  Naren: yeah, a couple of other points I want to make is you said this Gary I think your friend Howard used to say you know-in those days you know put up your dental office you know in a mall or where there's a lot of foot traffic right a lot of traffic  Gary: And you know downtown founder was very strongly convicted that when you're looking for where to put your dental office, you want to put it on a busy street that has tens of thousands of cars driving by every day so they could see your sign. That was something, and Howard even said make sure that you've signed that you have in your dental office for your dental office make sure it's lit at night, so when people are driving by, you're not open or anything, but when they drive by, they can see your sign now that was I by the way I never fully subscribed to that approach you know that concept, but that was something that Howard taught for many years go ahead and take it from there Naren. Naren: yeah, so today it's different, right? For example, we were looking at your latest report from February. You were seen around 97 000 times, and it was for around 490 different keywords. So think of it like this, 97 000 people who are looking for a dentist and they're not looking for dentist phoenix, but they're looking for veneers you know zipcode vineyard street name best you know sedation dentist in town you know all kinds of keywords and in your case a total of 3 000 and out of that 485 you're doing extremely well in meaning you're showing up on the first ten results of google for 485 of those search terms. Now it's like 485 search terms are like 485 roads that are driving people to you and total traffic.  Gary: Traffic analogy, traffic now traffic is still important  Naren: yeah  Gary: but it's not traffic in vehicles driving by your office looking at your sign. It's internet traffic  Naren: Right Gary: visiting your website, so the traffic analogy is as important as ever, but it's not in the way we've always thought of traffic as you know cars driving by your office; however, it's people virtually driving by your website and stopping and so traffic's very, very, important but you know you're not going to get that traffic if you have duplicate content because you're not going to be ranked people aren't going to see you. It's literally like being listed in a, you know, build it's like in the old days building your office on a backwater road that nobody knows where it is  Naren: right  Gary: nobody's ever going to see it, so let's talk about how to how to correct it. The best way to correct it is to do what I did, which is to turn it over to the pros and by that I mean we use EKWA and one of them we use your agency Naren, in my life smiles dental practice and one of the very first things you did for us, and it's ongoing you've done it ever since is you create a unique custom website with completely custom content and that took initially- it was your initial project with us when we started four and a half years ago and every month that website gets enhanced gets added to adds new pages adds new elements adds new keywords key phrases new coding that goes along with it. So I would recommend that you jump on my shoulders and do what I did and turn it over to the pros. The other alternative is literally- for you to write your own website. Now the flaw with that is you might end up writing a decent website that's customized, but in fact, it'll probably lack unless you have coding experience computer coding experience, it will lack all the coding and the behind the curtain elements of your website that are as important to Google as anything else. Naren: yeah, so even when it comes to content- right, google will give you guidelines on how that page should be written. It's not just about, you know, original content but it's how many words and how things should be structured you know, for example, we don't want to get into too many details because we don't want to, you know, kind of confuse people but even like inserting your bio a certain way like Gary said the coding part if it's not done correctly you know it's useless I mean google won't give you all the credit you deserve because google doesn't see it the way it should see it so absolutely Gary it was a lot of science today maybe five-ten years ago it was more of an art, but, now it's very specific and very you know driven by google pretty much.  Gary: and let's look at the cost-efficiency of that Naren if you don't mind me sharing your fees, okay if I do that  Naren: absolutely, Gary. Gary: I love your fee structure it's a all-inclusive flat monthly fee no surprises it's twelve hundred dollars a month and that includes many, many, many, things but one of those things is to create a custom website that's continually enhanced so doctors even if you could do this I'd question whether it's a good use of your time wouldn't it be better to be chairside providing treatment uh generating much more than twelve hundred dollars a month than spending all that time you know working on your website you can certainly work with EKWA as we did Paul and Tim and I contributed parts of our of our content of our website but that was very manageable very easy and it was we had fun doing it because it wasn't something that was burdensome you know for us to do it but that's what I would recommend you do and Naren if you'd be kind enough to offer the marketing strategy meeting we could put a link in this show where any of our listeners you normally charge for that marketing strategy meeting 900 fee but let's waive that fee and they can meet with Lila stone your director of marketing and during that meeting Lila will spend about six hours in prep time looking at every aspect of your website what's working what isn't working pull some behind the scenes statistics on your website show that all with you some google analytics that you likely aren't aware of show you those things show you what you're doing well what you can do to improve and where the opportunity is to radically improve your digital marketing. That will be in in in less insurance dependence dot com. If you scroll down in the show notes, there'll be a link. Click that link and schedule that meeting with light. It'll be time very well spent.  Naren: absolutely, thank you so much, Gary yeah, and  Gary mentioned what we do in addition to building the custom site and adding content we also take care of NAP, Google lighthouse, Google EAT a lot of things to do with Doctor Robert Cialdini his influence principles how to apply it so not only do people find you know through the google highway so to speak, but also we can influence them, so they decide to call you and then, of course, track everything leads phone calls, so you know what's happening are things are getting better they're not getting better why and that ongoing process of making things you know better tomorrow than they were yesterday or last week or last month. Gary: now let's talk about a little dark topic that we need to talk about because it's reality sadly there's a lot of mischiefs that goes on the internet, and it's entirely possible that someone could discover your website and start cut and pasting and putting into their website  Naren: 100 Percent Gary: that that happens. I mean, I'd love to tell you that Naren:  all the time Gary: that never happens  Naren: all the time  Gary: All the time. So, I know one of the things you do for us is on a regular basis, you review the website to make sure it's not being duplicated somewhere else. Can you talk a little bit about that? Naren: absolutely, so we have a process, so we have a process on when our people write the content as well as when we maintain the website. So, for example, when we write new content, everything is put through a tool called Copyscape that checks if any part of that article that's getting published is copied from any other website. So even a sentence being copied will flag it. So we make sure that nothing we ever post has any copy. Of course, we make sure that it meets all of Google's guidelines. The second thing like Gary said is what we have noticed over the years is when a website is ranking as well like carries are you know, which usually happens after a while, if you do things properly the way google wants it, people will start copying it they're like oh he keeps showing up all the time let me just copy-paste the information and I'll show up to I mean you know people sometimes don't think that Google has pretty smart people working for it so they think they can fool google but of course google catches it when it catches it sometimes the problem is google does google kind of punishes both parties you know they don't just punish the one who sometimes copied the good guy gets punished too I mean they don't do it on purpose, but it happens so to avoid it what we do is we constantly keep looking at your content that we published-originally which we know was original content again like every few months or so to make sure that nobody else is copied. When they copy, we don't argue with them. It's just not worth our time. We will just go and rewrite that section or rewrite that page. So, it's a constant process. Gary is absolutely right. It's not just about because I know we had had conversations with clients they're like no, no, no, I wrote it how come somebody else has the same information because you did such a good job somebody just stole it from you know it's unfortunately you know.  Gary: you're also proactive, Naren, in that the website is completely dynamic  Naren: Yes Gary: you're adding pages-new pages of information on a regular basis. I could be mistaken on this narrative, so I'm going to ask you for accuracy on this, but I believe that we now have over a hundred website pages on my website is that absolutely so the website is a breathing living that's the way we look at it organism it just keeps getting better and better and the reason we do that is we want to target more and more search terms so instead of only 10 000 people seeing Gary's practice now it's 97 000. So the more content we add the more keywords we can target and therefore more traffic we can attract yeah that dynamic nature is one of the elements that's part of the google ranking algorithm you know if you have a static website meaning it doesn't change that will drop literally like a rock in in ranking on google because they have a high value they place a high value on dynamic websites those that are changing and adding new information and more relevant google sees it as more relevant because you're staying up with things one again let's tie this back to the context of this podcast marketing becomes more important when you when you go out of network because you're literally when you resign you're going to turn the spigot off of any new patients coming from metlife or delta or blue cross blue shield travels or whatever the PPO is so you've got to replace that flow and then you have to replace the patients that you're going to lose when you go out of network and if you do those ahead of time you're operating from a total position of strength you're prepared you're ready you've already replaced those and you just keep ploughing forward and it's why this is so important which is why we wanted to do this podcast episode on that to draw your attention to it and to put this very important topic on your radar screen because I don't think many dentists have naturally thought about whether their content is unique or not and now it is critical that you start to identify that and you take action so that your website provides unique content so that you can perform well when it relates to google it's all about google you know as I say when I'm when I'm speaking you know what's the number one search engine in the world google what's number two who cares and it literally is who cares because of the dominance of google and it's very important that your website perform well in in the eyes of google. Naren, thank you for contributing your expertise to this, and thanks for all your team does to keep my website unique and custom and reflecting our practice, and always improving in the eyes of Google, which is a very important criterion for us. Hey guys, thank you for joining us on the less insurance dependence podcast. We sure appreciate each and every one of you. If you haven't done so already, I have a request for you to go on iTunes, and if you haven't done this, already go on iTunes and write us a review. A review will help more dentists find the less insurance dependence podcast; for now, thank you for the privilege of your time, and we look forward to bringing you the next less insurance dependence podcast.

För att följa upp avsnitten kring SEO-strategi och sajtstruktur så vill jag fokusera på on-page SEO och att skapa innehåll som är väl optimerat. Jag bjöd därför in Sandra Mellqvist som är Senior SEO Consultant på Web Guide Partner och som är riktigt duktig på att just det. Att skapa bra innehåll och optimera det väl är oerhört viktigt för att lyckas med sökmotoroptimering. Men det kan vara en utmaning att göra det vilket jag tror de flesta som har gett sig in på ett innehållsprojekt har märkt. Och det här var även något som Leo Heijbel på Doktor.se och Kristian Jältsäter på Pineberry beskrev i avsnitt 64. Så det var riktigt kul att gräva mer i den här processen tillsammans med Sandra. Det här avsnittet blir som sagt också en perfekt fortsättning på avsnitten kring SEO-strategi och sajtstruktur med Ulrika Viberg. Om gästen Sandra Mellqvist är Senior SEO Consultant på byrån Web Guide Partner som arbetar med digital marknadsföring och sökmotoroptimering. Tillsammans med teamet på Web Guide Partner med några av Sveriges största sajter och varumärken. Hon har lång erfarenhet av att arbeta med sökmotoroptimering och när hon inte arbetar med kundprojekt så håller hon även en hel del föreläsningar och webinars kring sökmotoroptimering. Om avsnittet Vi börjar avsnittet med att Sandra berättar om vad hon tycker kännetecknar relevant och väloptimerat innehåll. Hon går sedan vidare och pratar om vad hon ser att många företag missar med sitt innehåll. Bland annat hur viktigt det är att definiera syfte och innehållstyp. Sandra berättar sedan om hur hon startar upp ett SEO-projekt och hur hennes process ser ut för att gå från planering till färdigt innehåll. Vi zoomar även in och Sandra förklarar vad hon tittar för att se till att en sida är väloptimerad. Du får dessutom höra: Vad som är viktigt i uppstarten av SEO-arbetet Hur man får ett team att skapa innehålls tillsammans Och hur Sandras checklista för optimering ser ut Sandra förklarar även hur hon sätter upp smarta sidspecifikationer för att se till att alla sidor optimeras för rätt syfte, sökord och sökintention. Det finns som vanligt länkar till de resurser som nämns i avsnittet här nedan. Och efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet samt en bonuspdf med ett exempel på hur en sidspecifikation kan se ut och vad den innehåller. Bonus: On-Page SEO Mall för en sidspecifikation eller beställning som hon kallar den och vad den innehåller. Länkar Sandra Mellqvist på LinkedIn Web Guide Partner webbsida Web Guide Partner på LinkedIn Web Guide Partner på Facebook Web Guide Partner på Instagram SERPsim (verktyg) Excel-funktionen LEN (Excel-funktion) SEO META in 1 CLICK (chrome-extension) Web vitals (chrome-extension) Lighthouse (chrome-extension) Sistrix (verktyg) Keywordtool.io (verktyg) AdWords & SEO Keyword Permutation Generator (verktyg) Answer the Public (verktyg) Screaming frog (verktyg) Google Structured Data Testing Tool (verktyg) Copyscape (verktyg) Moz Blog (blogg) Moz Blog och kategorin On-page SEO (blogg) Backlinko On-page SEO (blogg) SEMrush Blog (blogg) Neil Patel YouTube (YouTube-kanal) Tidsstämplar [3:14] Sandra börjar med att berätta vad hon tycker kännetecknar bra innehåll som är väloptimerat för både besökare och sökmotorer. Och vi pratar sedan om det Google kallar EAT, vad det är och när det är viktigt. [6:19] Vi pratar om vilka vanliga misstag Sandra ofta ser kring hur företag skapar innehåll. Sandra lyfter framförallt hur viktigt det är att vara tydlig med syftet för varje sida men också att tänka i olika innehållstyper. Och att SEO inte är något som bara görs en gång. [9:29] Sandra fortsätter att beskriva varför det är så värdefullt att tidigt definiera vilken innehållstyp en sida ska vara. Vi pratar sedan om var Sandra börjar i ett projekt när hon ska vara med och skapa innehåll. [14:36] Vi pratar om hur uppstarten av ett projekt normalt sett ...

In this Digital Deeksha Marketing Podcast we are going to discuss, why sometimes website don't index in Google. Tools discussed in episode - Siteliner, Copyscape.

Griffith University Entrepreneurship Seminar Series Presentation This is a special episode that features my presentation on content curation for the Griffith University Entrepreneurship Seminar Series Presentation. I hope you enjoy! Josh Lewis: How are y'all doing? Woo. Very cool. So it's going to be high energy. So you got to be like ready and pumped even though it's late at night. Is that all good? So who here owns a business? Very cool. Okay. Very good. And who here has a website for their business? Awesome. Awesome. Very good. And who came here for the, for the nibblies outside? very cool. Who didn't get the chance to put their hand up yet? And who here's wearing brown undies just in case I stuff? Just me. That's good. So, my name is Joshua and I automate things. I go into businesses and make sure they're running as best as they possibly can through putting in processes and procedures that ultimately drive more income to their bottom line. Get more tips on how to make your website better at dorksdelivered.com.au  Today we're going to be talking about how we can do that with your content. So, everyone that put their hand up, they had a website. How many of you guys actively update the website? I know you have bits and pieces that go up. So we've got a few hands up here. How many don't? And how well are those websites working? If you're, they're all right, going all right, going okay, yeah? Yeah, yeah. Very cool. So we found time and time again. If you're putting more and more content up onto your website, you're going to be getting more traffic to your website. And there's lots of reasons for that and everyone's heard of that. Everyone knows that content is king. Everyone agrees. Yeah. So why don't we put the content up? We've got all these opportunities to do it and we know that it's going to make our business better, but we don't. And the main reason is we're all time poor. Put your hand up if you're time poor. Yeah, yeah, that's right. And so we just, we don't, and so we're going to talk today about how we can overcome some of those time objectives and how we can speed up the process. I'm going to introduce you to a few different tools that will allow for you to make content for your site that is really, really geared into exactly what your customers are looking for. Who here has consumed Campbell's soup? Yeah. Yeah. I think most of us have, and we could agree that it's something that they had to create a 1700 ads that were very, very targeted, very, very cleverly targeted to the people they knew were going to be eating them in Australia. They didn't start talking about bears in Russian taxis. If that wasn't going to be what people in Australia were looking for. Do you know what your customers are looking for? Does anyone want to put their hand up and say yes or no? Yeah? What would you say your customers are looking for? Audience Member1: They're looking for a golf training aid. Josh Lewis: Yep. So what do you do sir? Audience Member1: I sell golf training aids. Josh Lewis: Very good. I thought that would be accurate, but wanted to double check, it'd interesting if the answer wasn't the same. So that's what they're looking for. So is that what they're actually searching for though? You know that's what they want, but do they know what they want? You don't know what you don't know until you know it, you know? Audience Member1: According to AdWords. Yeah. Josh Lewis: AdWords. Yep. So is that one of your key phrases? Audience Member1: It is yes. Josh Lewis: Yep. And that'd be obviously a high hitting one? Audience Member1: Yeah, it's about 50% of the hits. Josh Lewis: Yep. Cool. And what's your cost per click there? Audience Member1: It's probably eighty cents to a dollar online. Josh Lewis: Cool. Cool. Now what if I was to say that you can get 160,000 impressions and have over a thousand clicks for free? Audience Member1: That would be nice. Josh Lewis: That'd be lovely, wouldn't it? Yeah. Yeah. So in having a really well thought out content creation strategy allows for you to do that and these numbers are backed. And this is a website that went from zero hits six months ago to having a 160,000 impressions and over a thousand clicks a month. So we're talking a lot coming through all organically without having to pay for AdWords. And that's all gearing towards exactly and your business won't be the same as Campbell soup and we won't all be selling the same things, but get exactly towards your business. Now that comes down to the next question. How do you know what your customers want? How do you, how do you know what they're searching for? So you know they're searching for that one key phrase, and you said that 50% of your visitors, and I'm going to keep picking on you for a while. Sorry about that. But you know that's 50% of your visitors, which is great. Who else knows what their customers are searching for? It's hard yeah? But we've all been there and if we've been in business for more than a couple of years, you've heard questions that your customers are asking you and if you started jotting down those same questions that people are asking, you can start creating content around those questions because they're not just asking you. They're also asking Google and they're not just asking Google your customers, your new leads and your new prospects are also asking Google those same questions. And if you've just started out in business, you say, well Josh, that sounds fantastic except I don't know what people are searching for. That's fine as well. If you use a tool such as answer the public or there's many other tools out there similar, you're able to find out what people are searching for or just have a few months of organic traffic where you can then see what people are searching for as you've pointed out here, and then gear your content around that. Now I can nearly guarantee, do have a blog or any active content coming from the website? Audience Member1: We have repression content on the website. Josh Lewis: Is that unique content or is that some through some aggregate? yup. Cool. Are you making it yourself or someone within your company that's very familiar with the product and exactly what you're selling? Cool. And how many hits did you get to those pages or are they the pages that you're promoting with AdWords as well? Audience Member1: I have no idea how many people go through the blog because I get bored before I get to that end of the funnel. But yeah, a lot of our sales are conversions coming through direct. We suspect part of that is because the awareness part that we're talking about leads them to go back and have another look and another look and another look. Josh Lewis: So it could be a secondary method of marketing for your business potentially? Audience Member1: Awareness. That's what we use AdWords for. Josh Lewis: Yeah, that's right. Yup. Yup. Yup. So in our business we, we have AdWords. Does everyone know what remarketing is? Yeah, enough, yeah. So we use it for remarketing. We found for ourself internally it didn't work well enough for us. We're in a B to B space, so business to business and for us we found that AdWords didn't quite hit the nail on the head for us. Business to consumer, it's fantastic. Facebook, it's fantastic for business to consumer, but for us we found LinkedIn works quite well and also using any of the different mediums for remarketing but having a fantastic, engaging... You going to chuck it on? Yeah, no worries. How are we doing? Can we hear me? Yeah. Has it popped through? Yes. Yes. Very good. So having engaging content, there we go. Here we go. Thank you all for coming and welcome down. Come on. Very good. So having engaging content will also lower the price of your AdWords because they look and they go, the quality score of your site is more relevant, therefore we want them to be the top result in Google. And so you'll end up paying less, which is great. So your 80 cents per click drops down to a lower rate to start off with. But it also means that from a remarketing perspective, you can drop that down even further. Does anyone have any questions about what I'm saying so far? Perfect. I'll continue. So as I said, Campbell's geared exactly the words that people were searching for and created 1700 ads that they knew people already searching for, they're already somewhat engaged with, and then they created these ads that seem hyper-relevant. If you have all these questions that you know your customers are already asking, you're able to use those questions, create content around the questions and answer the questions. When you do that and you create the answers and we already, we're already answering our customers really saying when they ask us a question, we're just not writing it down, we're just not creating the content. Once you've answered it, it does a few things. Number one, it shows exactly the type of person that you are. So if you're someone who is not as much of a Laracon as myself, then your message will be not received as well by people that don't receive well from that sort of persona. And so you know that the people that are listening to your message are also the type of people that are already resonating with that message. Does that make sense? So it means that the content you're creating is geared exactly towards the customers that you already have that are already interested in that message, that are passing that through now. Now, sounds all great to say you're going to make all this content. Now, you know some places that you can get it from, whether it be Answer the Path or being able to just know the questions that people have been asking you. And believe me, I started writing them down and when I started writing down the questions people were asking me a couple of years ago, I went "Geez, I've got this huge list of content that I can create." And you can not only just create one article and create model multiple articles around that and you can use different tools to make sure they're keyword optimised. But we still don't have time to write that, am I right? Like no one has time. We're all busy. Business owners are out there running our asses off, trying to make sure that we're doing what we're meant to be doing. Doing the Voodoo that we do. But, there's enough tools out there that you're able to automate a lot of the processes that you wouldn't have otherwise been able to. I use a tool called [inaudible] and a couple of others. Otter is a fantastic tool that I'm using right now on my mobile phone that allows for what I'm saying, to be recorded and transcribed. It can then be checked over by a VA or any assistant really, and then made sure it's perfected. You've then got the spoken word of what you've just said written. So you're one step through the loop and you can be doing that just as simply as clicking the button. What I'm doing right now will turn into a podcast as well. So not only am I speaking to the room in here, I'll be speaking to, well, we'll have over a thousand a thousand listeners a month that tune in. So I'll be speaking to all of them as well. So now you've created content that goes out to iTunes and Spotify and everywhere else, and all you've done is click the record button on your phone. So who he has a phone in their pocket? Yeah. Yep. Everyone? Yep. So the only difference when your phone and my phone is, I've got a microphone that cost me $100 plugged in. So my audio sounds better. That's it, and I looked like a goof with two microphones on. So that's the main reason. Making sure that you create the content that people are listening to is important. Making sure it's easy to do it means you will do it. Once you've got the spoken word on paper, it's very easy for someone to spin that into written word and make it bullet points. Put in the heading tags and bits and pieces that you need to make sure it's search engine optimised. That's something that as a business owner you shouldn't be bothering to do. That's something that you have someone that's specialised to do that. Someone that knows what they're doing about marketing and SEO to make sure that the words are geared around that. Once you've got that done, you can then schedule out all the different posts and have it so that you've just got this drip feed of content that's going onto your website, which you can then have that same content be pushed out through any of these different social media channels and I would strongly suggest to not have every single social media channel being pushed with the same content because regardless of where you're at, your business will resonate differently with different social media channels. People that are going to be buying your product on LinkedIn may very well not be the same people that are buying your product on Facebook or through a Google search. When someone searches on Google, they know what they want. They know enough of what they want to say, this is, this is where I'm going with this. When people search for something on LinkedIn, normally they're searching for an ex employer or or someone that they've, that they've met somewhere, so it's not necessarily the same relationship. So you just need to change it, change the content around. But a beautiful thing happens after you've created content. And you've created lots and lots of content, which just a number of questions can create lots and lots of content very quickly. Once you've created all this content, you can create the customer's journey, the buyer's journey, where you're able to then gear that content directly towards exactly the persona of the person that's buying it. So what would you say is the ideal person that buys your product? Audience Member1: A middle aged male will buy about 95%, they're golfers. And we don't like to say it often out loud but they're golf craters. Josh Lewis: That's fine. Audience Member1: They're starting to lose the energy and the their abilities and their handicaps rise. Josh Lewis: Okay. And on that, that means that you'd be able to very easily gear content around solving the problem that they've got there. So Harvey Norman had a big campaign around solving the restriction for people to want to buy something. Oh, why don't you lounge, I can't afford it. And it may not relate to everyone, but it's relating to exactly the target audience that they've tried to squeeze into and push onto. And having all this content allows for you to really, really hyper target exactly whoever it is the person is that you're trying to attract to your business. Does that make sense to everyone? Cool. Cool. So any questions so far? Any questions? No questions. Question free since 93 no worries. So lots of people using AdWords. Yeah? Yeah? And we already now know the advantage in maybe making an organic move. One of the big things that you need to make sure you understand is AdWords is like a tap. You turn it on and off. It stops when you turn it off. Organic traffic is not like that at all. Organic traffic will just continue to flow through. It's like you've created a leak in this dam and it's just gonna continue to flow through. It's not turning the water on and off, but it takes a long time for Google to see what you've created, understand what you've created and really build out from that. One of the things you definitely don't want to do is plagiarise. They're right onto it. It's the silly no point. But if you're able to create your own unique content that's putting your brand on it and it allows for you to be the person that you want to be. Now sometimes when you're doing these sort of things, you have to become a character. Sometimes you have to put on your special magic glasses and when you're looking around at everyone, you're going, "Okay, I've got these glasses on now this means I'm a new character." So you seem like a bit of a character. You're wearing a grey shirt. Yeah, that, that works out well. Let's see what I can do here. Grey glasses. Look at this, isn't that lovely? Okay, so now we've got grey glasses, grey shirt, and now you are now the superhero. Here we go. Perfect. So we've got the super hero here and we're able to see that you're doing what you need to do. You're doing the voodoo that you do and going to be at to create that content. And who doesn't want to be up in front of a video camera talking? Who wouldn't want to be where I am right now? Why am I wearing Brown undies? So it's difficult to go and do that, but sometimes you have to just put a pair of glasses on and say, "Okay, this is now the new me and this is the person that's going to be talking and promoting my brand and my business." Because if you're not going to talk about your brand and your business and you should be the most passionate person about it, no one else is going to. And if you're there with a fantastic product or a fantastic service and you don't have a voice, there won't be any ears for it to hear. It makes it absolutely pointless. So even if you have to put on a pair of magic glasses and go and talk to a bunch of people and talk online to an invisible audience, it doesn't matter because ultimately it'll bring people in and that's what you want. You want more traffic coming to your website and you want more traffic coming through any of your social media posts and you want to make sure that you're keeping your current customers engaged with the content you're creating. Many times we see the content that we've had people create and even the content for ourself internally, we end up finding there's these people that we worked with years and years ago; now I've been in business 19 years and 12 years in the current business; and we find companies that we were working with years and years ago are really engaging with our current content. And that sparked conversation to bring them back on as clients, which is fantastic because you want to make sure that you're making a difference with what you're doing with your content and it is engaging with your customers. Does that make sense with everyone? Yeah? any questions now? Zero questions. Very cool. Yes? Josh Lewis: Right, so the questions, what does your business do, sir? Audience Member2: I'm an accountant. Josh Lewis: An accountant. Okay, cool. So you'd have people come to you and ask you all sorts of different questions about tax and minimising risk and what not. Yes? Audience Member2: How much can you do it for. Josh Lewis: Is that what they ask? Get different clients? What's your point of difference that you'd say against your competitor? Audience Member2: Most people ask me how much. Josh Lewis: So it, it really depends on the value that you're giving to some, you've been an accountant for a while? Audience Member2: Long time. Josh Lewis: Yep. And you'd say, are you doing personal tax stuff? Are you doing tax like what sort of stuff? Audience Member2: [inaudible 00:18:23] for instance what they're asking questions you know are a waste of time. Josh Lewis: Okay. So you need to find out what the thing is that people are driving into your door. If it's only the money side of things, it makes it a very difficult conversation because there's always going to be someone that's cheaper than you and it makes it very, very difficult. So you need to make potentially, yeah. Audience Member2: People don't seem to question. You're talking about the questions when you're recording and that's what's leading you write the copy. Where did he get the questions from to get it to you, that's what I'm asking. Josh Lewis: So where do you get the questions from? If you have people that are talking with you and they said, for instance, like the questions I could think I'd be asking my accountant, is " Is this setup be better being a trust or is it better being a company? Is it better being X or Y? How am I going to make sure that I'm removing any risk for myself personally when setting up a company?" Any of these sort of questions would be the things that you should be creating content around on your website and in a way that you would create the content, not just copied and pasted from the, the ATO or something like that. So if someone came to you and said, "Looking to have some kids, I've got a trust, how much can I distribute to them?" And you said, "Well," and I'm making numbers off the top of my head, but if you said, "well, $417 is what you can for this year." And you thought, "Well I should probably write an article about that." Is when the tick needs to go, all right, let's make that, does that make sense? So it's not necessarily about your potential leads coming in. It's about your already tried and trusted A grade clients that you resonate well with now that have already come to know and love what you do regardless of the price. Does that answer the question? Audience Member2: Half the questions you're asking are excellent. Josh Lewis: So if you don't know a question that a customer could ask, you can use a tool, there's a website called Answerthepublic and you can jump onto Answerthepublic and you can write an accountant and it'll come up with a bunch of different things that are searched for, for accountants. Or in Google you can write in, say what is an accountant and then it will automatically fill in a bunch of different terms. And you could use that as a different ways to work out, questions to create articles around. But it comes down to obviously the business and what resonates with you. Pardon? Audience Member2: There are firms that specifically write articles? Josh Lewis: Yes, yes, there is. Audience Member2: You just click on- Josh Lewis: That's right. And the problem with those firms is those same articles are used between multiple places and when those articles are used, there's a another website called Copyscape, which is only touching on a tiny bit of what Google would do to know that that article is being plagiarised or use more than once. And so you don't get the search engine benefit. It needs to be stuff that you're creating that as new and engaging content. It can't be something that is being spun from one office and then being sent out and syndicated across multiple websites. Does that make sense? Okay. So yeah, you need to make sure that the content is your own. You can't have- Audience Member3: The Google algorithm monitors if it's plagiarised or not and sort of brings it up higher if it's original. So if you say the originality of the content it matters. Josh Lewis: Yeah, yeah. The, the more unique the content, the better it is. The same as this university here. If I was to hand in an assignment that someone else had written last year, that'd be able to tell that I've done that. Even if I just changed my name, a few different details, that'd be able to go, "This looks about 60% similar." There's a very good chance that I'm pulling, pulling the wool over their eyes. Audience Member3: [inaudible 00:22:39]. Josh Lewis: Sorry? Audience Member3: They could make [inaudible 00:22:42]. Josh Lewis: Absolutely, but Google's ruthless. They're not going to look at the mistakes. They're going to think to look for the look for the victories and just sort of run with that. They don't have the time to talk to a little business owner like any of us in the room, sadly, but once you've got the content there, if you know you're creating it yourself, there shouldn't be too many mistakes that can be made and that's, that's what I guess it comes down to. You need to just know that the content that you're creating is unique and whether or not that is through a podcast or through a blog or through a YouTube video or any other medium, you want to make sure that is unique. Everyone's got these fantastic devices in their pocket which allow for you to record audio recorded video and really, really make a difference with what you can do. Even if you don't like standing in front of a camera and recording. As I said, you put on some funky glasses. There we go. Still happening over there, put on some funky glasses and you're able to to transform into a person that can talk. And the best thing is it's so forgiving. We're not recording on 35 millimetre and having to use hundreds of thousands of dollars worth of tape. We're recording on, or film rather, we're recording on something that is 100% forgiving. So yeah, that's, that's me. My name is Joshua and my automation's your liberation. Thank you.     Speaker 1: So we've had some questions immediately, but one of my questions is how much content is enough? Josh Lewis: That's a great question. It depends on the industry and how flooded it is what you're doing. Really. I would say, and it's hard to know whether I'm giving a very globally okay answer, at least one blog a month would be absolutely minimum. Our company has five blogs a week going out and it all comes down to how fast you want the traction to come on. If you know that Google is going to take six months to notice any new content you put up there. Not notices, it notices it a lot quicker, but to notice and create any of the, the wants and attraction that you want. The more content, the better is the short answer. Now, that's for Google. For Facebook, not so much. Speaker 1: So if it's one a month minimum, how big should the blog be then? Josh Lewis: 750 words or so with two long tail keywords within that article. Speaker 1: Everyone know what a long tail keyword is? Josh Lewis: That was what I was about to bring up next. Speaker 1: Come on, someone here was going to ask that. Josh Lewis: Okay. And obviously Google doesn't give answer to any of their algorithms. It's just you know, best guess, you know, they don't sort of say this is what you should be doing. But a long tail keyword. I'm going to use an example that we're both familiar with, but a long tail keyword. If you're selling shoes and someone's searching in Google for shoes, that would not be a long tail keyword and they might find a shoe repairer or they might find shoe soles or they might find something that is absolutely unrelated such as the shoe fly device, which spins around on top of your food at an Australian barbecue and stops the flyers hanging out. So shoe is not a long tail keyword. If someone searched for black shoe, then that'd be getting better. If someone search for Australian black shoe with white trimming or, or beautiful perla red shoes, then that would be a long tail keyword, which means it's less competitive. Does that make sense? People are less likely to search for that and when they find it, it is very, very geared to exactly what they're searching for. Someone searching for watermelon socks. I've already ticked one box, but maybe I don't want watermelon socks. Maybe I just one funky socks or funky socks that are for big feet or whatever it is. So that would be a long tail keyword. Thats me! My name is Joshua and my automation is your liberation.

Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process. How can you break free of the cycle? Today, we’re going to explore the process of improving your local search performance and generating your own leads. While we talk with plumbers with all kinds of backgrounds and stories, this strategy can help practically any business develop more traffic and higher quality plumbing leads. Let’s get started! Interesting Tips for Plumbing Professionals * You need to be active in asking for reviews, especially if you average a 3.5 rating or lower. * Always test your website content with Copyscape to spot copied content. * Service pages tend to perform better than landing pages. * You need quality SEO to allow your PPC campaigns to convert. The Same Old Story Most of the plumbing professionals listed online experience some form of lead sales. Some buy leads through large household brands, while others purchase them via Google Ads. There’s absolutely nothing wrong with supplementing business with additional work from these sources. However, depending on these channels as your sole sources can severely limit the quality, scale, and effectiveness of your lead generation. This also limits your ability to grow the reputation of your brand. If you want to start growing your own sustainable, affordable leads, you’ll need to invest in the right channels. One of the easiest paths to lead growth is local SEO (search engine optimization), which focuses on making your business more visible to consumers in your service area. While it may require some continued effort on your company’s part, this channel offers a very dependable supply of customers and brand growth. Why Choose Local SEO Over PPC? First of all, SEO vs PPC is not an either/or choice. You can easily use both types of search campaigns to generate even stronger performance for your brand. However, SEO proves time and time again that it offers more dependable results than PPC. As a matter of fact, PPC campaigns have a very difficult time converting leads into customers without an organically optimized website to support them. If you click on an ad but the resulting website doesn’t make sense, will you buy from that site? A website optimized for search will also provide a more pleasant user experience. If you’ve felt the 5-star user experience on a site before, you’ve already felt the effects of local SEO. An optimized website also delivers fresh, insightful content that encourages more meaningful relationships with the associated brand. To put it simply: SEO is cheaper, more reliable, and contributes directly to your brand’s growth. That’s a winning combination that lead sales and PPC can’t provide. So why not invest in a channel that’s better for your company’s long-term success? Key Factors in Local SEO There are four crucial factors when it comes to local SEO: * Content * Web Design * Reviews / Recommendations * Citations Content and Web Design Like any other marketing activity, SEO requires a solid foundation. For most, that foundation is a well-crafted website design with structured service pages. While a PPC management company might try to bypass this requirement with short,

Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process. How can you break free of the cycle? Today, we’re going to explore the process of improving your local search performance and generating your own leads. While we talk with plumbers with all kinds of backgrounds and stories, this strategy can help practically any business develop more traffic and higher quality plumbing leads. Let’s get started! Interesting Tips for Plumbing Professionals * You need to be active in asking for reviews, especially if you average a 3.5 rating or lower. * Always test your website content with Copyscape to spot copied content. * Service pages tend to perform better than landing pages. * You need quality SEO to allow your PPC campaigns to convert. The Same Old Story Most of the plumbing professionals listed online experience some form of lead sales. Some buy leads through large household brands, while others purchase them via Google Ads. There’s absolutely nothing wrong with supplementing business with additional work from these sources. However, depending on these channels as your sole sources can severely limit the quality, scale, and effectiveness of your lead generation. This also limits your ability to grow the reputation of your brand. If you want to start growing your own sustainable, affordable leads, you’ll need to invest in the right channels. One of the easiest paths to lead growth is local SEO (search engine optimization), which focuses on making your business more visible to consumers in your service area. While it may require some continued effort on your company’s part, this channel offers a very dependable supply of customers and brand growth. Why Choose Local SEO Over PPC? First of all, SEO vs PPC is not an either/or choice. You can easily use both types of search campaigns to generate even stronger performance for your brand. However, SEO proves time and time again that it offers more dependable results than PPC. As a matter of fact, PPC campaigns have a very difficult time converting leads into customers without an organically optimized website to support them. If you click on an ad but the resulting website doesn’t make sense, will you buy from that site? A website optimized for search will also provide a more pleasant user experience. If you’ve felt the 5-star user experience on a site before, you’ve already felt the effects of local SEO. An optimized website also delivers fresh, insightful content that encourages more meaningful relationships with the associated brand. To put it simply: SEO is cheaper, more reliable, and contributes directly to your brand’s growth. That’s a winning combination that lead sales and PPC can’t provide. So why not invest in a channel that’s better for your company’s long-term success? Key Factors in Local SEO There are four crucial factors when it comes to local SEO: * Content * Web Design * Reviews / Recommendations * Citations Content and Web Design Like any other marketing activity, SEO requires a solid foundation. For most, that foundation is a well-crafted website design with structured service pages. While a PPC management company might try to bypass this requirement with short,

23: In den letzten Wochen haben mich einige Nachrichten von euch erreicht, in denen es darum ging, dass jemand eure Inhalte 1:1 kopiert hat. Eine Situation, in der man erst einmal die unterschiedlichsten Emotionen erlebt. Aus diesem Grund spreche ich in der heutigen Folge darüber, wie ich dieses Thema sehe und wie ich dieses Problem in der Vergangenheit gesehen habe und wie ich heute damit umgehe. Hast du das schon einmal selbst erlebt? Teile deine Erfahrungen in den Kommentaren unter diesem Blogbeitrag: https://juliaburget.de/was-du-tun-kannst-wenn-deine-inhalte-im-internet-geklaut-werden/ Weitere Links: Pixsy: https://www.pixsy.com/ Copyscape: https://www.copyscape.com/ __________________ JULIABURGET WEBSITE: https://juliaburget.de JULIABURGET INSTAGRAM: https://www.instagram.com/juliaburget/

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: How to Hire Offshore Marketing Talent [00:40] Offshore means anyone in another country. [01:10] Make sure to define the responsibilities right away. [01:45] Know who you are looking for/what you need, then you can hire. [02:30] Neil has found when he wasn't specific enough, the work wasn't high quality, because it wasn't what he needed. [03:02] Make sure to read each person's reviews (if they have any). [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp. [04:00] Set up a way to determine if applicants can follow very simple directions. [05:08] Neil also recommends looking for workers on ProBlogger and Dribble. [05:20] Forums are also a good place to look. [05:26] Have workers do paid tests before hiring full-time. [05:50] Make sure to run articles through copyscape. [06:22] That's it for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Offshore Marketing Talent [00:40] Offshore means anyone in another country. [01:10] Make sure to define the responsibilities right away. [01:45] Know who you are looking for/what you need, then you can hire. [02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed. [03:02] Make sure to read each person’s reviews (if they have any). [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp. [04:00] Set up a way to determine if applicants can follow very simple directions. [05:08] Neil also recommends looking for workers on ProBlogger and Dribble. [05:20] Forums are also a good place to look. [05:26] Have workers do paid tests before hiring full-time. [05:50] Make sure to run articles through copyscape. [06:22] That’s it for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today we’re talking all about what you should do when someone copies you in your business or steals something that you own a copyright or a trademark for, or even someone that uses you for experience and then ghosts you.   Be sure to leave a review on iTunes for a chance to win an Amazon gift card!   Highlights: The previous encounters I've had with others trying to plagiarize my website and use my business materials without consent. What to do when someone copies your ideas, words, or marketing materials How to handle it when someone steals something you hold a copyright or trademark for What to do when someone uses you for education or experience and then competes with you    Links and Resources Mentioned in this Episode:   Follow me on Instagram   Copyscape  

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Today we are talking to Chuck Mullins all about due diligence. An internet business veteran who is now a part of the Quiet Light team, Chuck purchased his first internet business while still in college and was more successful at 18 than some of the most seasoned entrepreneurs. For both the buyer and the seller, the due diligence process is one of the most difficult parts of buying and selling an online business. Fortunately, there are a lot of tools that can be used to simplify the process. In this episode, Mark and Chuck look at over 20 different due diligence tools and explain how you can use them in our due diligence processes. Episode Highlights: Chuck guides us through a group of tools that can be fundamental to any well thought out due diligence plan. Any buyer knows that this is the most important thing you can do to make sure that no stone is left unturned when preparing to make that purchase and hit the ground running. Try using a due diligence consultant service. We don't advise leaving it all up to them but they can take some of the work out of your hands. Never just research the business but remember to also research who is selling the business. Google trends is very powerful. Google Trends lets you read the trends that any given business may have experienced. Be sure to be aware if your acquisition is “trendy” or “evergreen.” SEM tools can provide insight into the business potential and the size of any risks. Website crawling tools are used to determine customer and market trends. Social media tools are an additional way to gain insight into connections for that business and also the business owner's niche interactions in their niche. Lessons from Due Diligence: For first time buyers the best advice Chuck offers is that you don't know what you don't know. Due diligence gives you the answers. Know what a tool is good at, put it in your due diligence toolbox, and use it correctly. Surround yourself with the types of people who can help you. Be careful to use your lawyer for law and your accountant for money. Always remember that you as the buyer ultimately make the business decision. Don't be afraid to ask questions! Keep good records of what you have looked at. Work off a checklist and be meticulous about it. A seller is as interested in you in the success of their business. Transcription Mark: Hey Joe, how are you? Joe: Doing good Mark, how about yourself? Mark: I'm doing well, I'd talk to somebody that we both know well and that's one of our own Chuck Mullins. Joe: Mr. Chuck Mullins, good man he is. Mark: He is, yeah. He joins us on the interview on the video part push on the interview wearing his Quit Light shirt which he had embroidered. The only person at Quiet Light that has one. Although, He didn't tell me that he made one for you. And I haven't seen you in it yet. Joe: He did I almost put it on today. It's just, it's a little big so I [inaudible 0:01:16] it. I need to put on some layer, run it through a two cycles of the dryer. Mark: It would have been so appropriate because, you know, he's wearing his shirt in this interview and you've been wearing your shirt in, and he's getting, make one for me though of course. Joe: He should. You're the founder of Quiet Light Brokerage. Mark: Absolutely. Joe: You should have like a logo on the back of your office chair that says Quiet Light Brokerage, what's wrong with you? Mark: I thought about it but. Most of my office is really a mess. If you seeing this on video and we'll talk about this one a bit. My office is usually a mess. It's all about angles, right? My angles a little bit of center today because I don't want to show you the rest of my office. So, yeah. But this actual episode is going to be great for a video. If you're listening in your car, if you're listening on the podcast, you'll still get a lot of value out of it. But I'd recommend at some point checking out the Youtube channel. We are separating our channels, so we will have a new channel, just for the podcast episodes. And this episode will, going to kick that off. So make sure you'll go there and you subscribe. And the reason that is a good one to watch on the Youtube channel is because we're reviewing due diligence tools in this episode. We actually go over 27 different due diligence tools. We bring them up on the screen and you can see, we kind of browse around and fumbling around on somebody's sites. As we talk about how you can use this in your due diligence process. Any buyer out there who is looking to acquire a business in the next few years or so, you know due diligence is probably the most important part of that process for you making sure that you're checking under every rock and every hidden area to see is there anything wrong with this business that I need to be aware of. Well Chuck and I go over 27 tools that he has used personally in his past of buying businesses. So we bring real interest in episode from that stand point. He brings a lot of experience in buying and selling businesses for.. Do you know how long he has been doing it? I can't remember off hand. Joe: In 1997 I think. He was self-employed in college, making more in one month the most people make in a year when he was in college. Mark: Right right and then, He and I have been presenting at Pubcon for 7 years. We go over this video a little bit but we've been presenting for 7 years at Pubcon together and people always come to see Chuck and then hopefully I can pick up a couple of the scraps to come off the table when presents. So it's a great presentation on a how to go about buying online businesses. Joe: And just a point out of the obvious remaining, not so obvious. Technically we represent the sellers in what we do. Well we can't help them and help them while unless we also help as many buyers as possible. So it's, many people would think that what you're about to present with Chuck is in contrast to what we do. But we're always about full disclosure, always making sure that buyers are making good investments and so that both they and the sellers are happy to closing table and it's successful transaction down the road as well. Mark: Yeah, absolutely! Again, we going to do represent the sellers, but if our seller's getting sued, 3 or 4 months later that is a pretty bad job on our part. So it's important that both buyer and seller walk away from a deal, happy and when you know that deal. So that's the goal. We get a transaction wins. And part of that process is due diligence. I say, I hate like throw a due diligence. When I first started Quiet Light and I got like, you know, a monster due diligence, I would kind of [inaudible 0:04:31] and be like, Oh man, this is going to be a pain. Now when I see a well thought out due diligence, it's makes me happy because I know that, that buyer is going to be really happy and that deal is gone go through. Because where they're going to really inspect that business thoroughly. Joe: Yeah, well thought, that was important. Not just a massive list but a well thought, that was specific to the business that's being purchased. I've seen blank at due diligence less come through where somebody clearly copied and paste it. But I'm excited about this episode Chucks a really, really smart guy and successful entrepreneur and I think a lot of people would learn some good stuff here. Mark: That's good, very good. Let's get to it. Mark: Hey Chuck, how are you? Chuck: Doing great. How are you Mark? Mark: I'm good. Thanks for joining me on the call. I see you have your nice Quiet Light shirt on. You're the only one at Quiet Light that has that shirt. Chuck: That's because I took the initiative to have it made. Mark: Right. We'll get them for everybody else eventually. Chuck: Actually, I think I bought Joe one. But he didn't want it. Mark: Oh really, I got to start getting on him so he wears it from the Podcast. Chuck: Yeah Mark: Yeah, anyway for this Podcast, if you guys are listening to this in your car, this would be one of the once that I would recommend over going to Youtube and we've set up a new channel on Youtube just for the interviews. We're going to put all our interviews on that channel. I'd recommend looking at that because we're going to review a bunch of due diligence tools. A little bit of background between Chuck and myself. Chuck and I have been presenting at Pubcon. What? 7 years I think? Chuck: Yeah, I think so. Mark: Yeah, a very long time. Chuck invited me to speak within that Pubcon a while ago. We've been doing it ever since we've had all the people join us occasionally, to talk about buying and selling websites. But he and I have been talking about that night. Typically we talk on the sell side and Chuck was talking on the buy side. And the result was that more people are interested in what Chuck had to say than I was ever had to say. So I figured, it would be good to have you on here. Both, so I think we can get to know you a bit better. I'd also review some of the due diligence that you've use in the past in buying online businesses. So let's just do a quick introduction for you as far as your background. What's your background in buying and selling online businesses? Chuck: So, I started my first website back in 1996. Through the few years, made a bunch of money in college just a kind of doing really well. And made more money than you know, than I was living on. So I start looking at doing various investments. So, start looking at real estate, franchises, I was looking at car washes, and a storage facilities, and a Laundromats. And nothing ever, just kind of, really worked for me or really peaked my interest enough. You know like, I dabbled in real estate. But everything just kept kind drawing me back to the internet business. So then, you know, I made a few websites that were successful. But I started thinking about you know, what if I could acquire somebody's company and then just build upon that and stand on somebody else's shoulders, instead of trying to prove out a model myself. You know, use a model that has been proven by somebody else. And then just take all the knowledge I had, and expertise, and grow that. So I start doing really well, and at a certain point I just fell alive, you know presenting at a conference, and kind of just, giving back, and then that's when I reached out to you and I think my initial presentation I gave was with Jason, Quiet Light, we did it at affiliate summit. I don't even know, 8 or 9 years ago.   Mark: Yeah, I remember that. I was in the audience for that presentation and then, that was January. I remember specifically because it was really cold at that conference in Las Vegas. The fountains were frozen when we got out of the hotel. I was kind of surprised about that. So it's cool! So yeah, you've been doing this presentation for a long time and I know whenever we do the presentation, when we get to the slide on due diligence, whereas all the phones in the rooms go up to take pictures, because people are really interested to know what's our tools they can use to do due diligence. So we're going to review some of these tools here, as well as talk about some of the principles, buyers might want to apply when you're doing your due diligence. As always, we'll just throw out the blanket; cover your tails sort of a disclaimer here. Due diligence is ultimately a buyer's responsibility. Make sure that you're doing it, make sure that you are bringing in professionals. What we're going to do is were going to give some advices to things that we've seen work, but by all means, this is not complete when you're talking about due diligence. Wherein you need to apply a complete process to the business that you are looking at. So I'm going to share my screen here and open this up, and I'm just going to share the full screen, and hopefully on my [inaudible 0:08:56] of so that people don't get those. But can you see that chart does that come up for you? Chuck: Yeah. Mark: Alright. Good, good. So here we go, where going to just get started right away with this list of tools and I'll be browsing to the website as you talk about the individual ones. The first one that we're going to talk about is Centurica and they're full service due diligence firm. They are the only one of that sort that we have on this list. So why don't you talk a little bit about Centurica, what they do and why they made this list. Chuck: Sure, So Chris Yates is the owner of Centurica, they've been around for quite a while and Chris runs a buying and selling website conference called and Rhodium. Rhodium Weekend I think is kind of, the official name. I ran into Chris way back when I started to look at buying and selling businesses. he was the first person.. I'm always looking for knowledge where I look into learn more. So doing some searches and came across his conference and went to it. Kind of on a whim, because there was no information about the conference because that was the first one that they've had. So it was like, trying to figure out and I thought well, for the money, maybe I'll pick up something and if not, it's not a total lost because you know, I'm just come and go to Vegas to hang out. You know Chris is really a smart guy and I ended up I think I was probably the first one we, to get into his master mind group. So I'm going to master mind group with Chris and a bunch of other entrepreneurs and he does this great due diligence product were he just kind of takes it over from you. Will do like a full blown due diligence review on a business that you're going to acquire and I would never say that you should handle fully the [inaudible 0:10:33] somebody else do the due diligence. But you should allow, if you're going to hire somebody, do it in parallel with them. So that way you're just getting, you know, a second, third set of eyes on a due diligence and on the business that you're looking to acquire. So they offer various levels and, so it looks like they've got something from 59 dollars right there and all the way up to, I think a 5,000 dollar package. That's kind of like a suit to nuts version. Mark: Yeah and just look at the website; they have a whole team of people here that are associated with them. A lot of these people, you and I know, we know them through Rhodium Weekend and through that master mind group as well. These are some really smart guys, good guys, to be able to just get on the phone with and get their feedback. In fact, I'm seeing n a few guys here, Mike Nunez, he has been on a Podcast with us before and a super smart guy. Well, these guys are [inaudible 0:11:24] really good contact as well. These are people that you can arrange calls with and bounce my ideas of. The amount of money, 5,000 dollars, some people might [inaudible 0:11:35] sort of price tag, but what do you think? Do you think that's worth spending that much money on due diligence support? Chuck: Yeah I mean, with Quiet Light, we're generally not dealing with the lower end deals, right? We're generally dealing with mid to high six figures, mid to low seven figure deals, so you know, five grand and that's their highest package, right? They got stuff that's cheaper, but how could you go wrong, you know, spending.. If you're on a million dollar deal, what's five grand, is what? Half a percent? I think it's probably money well spent. Mark: Yeah, absolutely I agree. The only assets that you put an end, this is, that whenever you are hiring somebody on the outside to potentially look for problems, understand that, what they're going to do is they're going to find problems because that's what you're hiring them to do, and they should do that. So this is not a criticism or some trick or by any means or attorney that's looking up for liability issues. But as the buyer, understand that you need to take that information, process it, through a business decision that you're making. Any sort of due diligence tool? I knew the ones that we offer here, that's the way that you should be going about using that information, that fits into the larger scheme. Alright, let's move on, Centurica is a good service. If anyone wants an introduction pres, it's either Chuck or I can provide an introduction pres as well. The next two are related obviously, Google.com and Google Trends, everybody knows what Google is, I'm sure most know what Google Trends are. How would you use each of these sites in a due diligence process? Chuck: Sure! So with Google, right? I mean, it's just a matter of Googling things either about the business, about the person, if you're buying the business, Google the terms around the business, and look for red flags, right? Look for if they've got one star review, average one star review, maybe that tells you something about the business. You know, look for complaints, things that are negative about the business, right? It's kind of one of those, you'll catch all due diligence place where you just, kind of sorting through all of the information that you can find on a given business and/or a person. Never just research the business, always research the person who is selling the business as well because, you could find out a lot of stuff and make sure that you're avoiding, potentially avoid some of the pitfalls, if somebody has done some sketchy stuff in the past, and find that out. Mark: Yeah, absolutely. You can learn a lot about their background as well, and all you have to do is search for all of the places that I have written for, come up, but years ago, I was involved in a lawsuit in those couple of pages. And so, anyone that was doing research on me, I would often get those sort of questions, “What happened then?” everything was fine. I didn't mind the questions, but people that were being smart and doing due diligence would ask about that. Chuck: And don't just look at the first page of Google. Look at the 2nd, 3rd, 4th, 5th, right? Because anybody can hire a reputation management company that will push some of those negative reviews, you know, to the 2nd or 3rd page. But they'll be there generally, still, just maybe a little lower. Mark: Right, Now if anyone wonders and are looking at the screen, I did not play hockey. Even though I'm from Minnesota I'm not a hockey player. There's a couple of them, that's out there that have gotten their name out there. Google trends, what search term I put in there? Chuck: Yeah so type in Paleo Recipe, or Paleo Diet I mean, because Paleo is a little different. So, if you look at the screen. Mark: You changed the date range? Chuck: Yes I changed the date range. That's, in January, you see that giant spike. Because that's when everybody is getting into a diet mode. Check that out even further. Mark: So we're looking right now. Let's set 2004 to present. So we'll do the entire history in Google Trends. There we go. Chuck: Sure, so you know, if you're looking to buying a business, and you're seeing.. Well use Google Trends to figure out what the trends are. Here you'll see is like a giant up peak that just kind of went up, and then all of a sudden it just kind of, trail off, and you're going to find things like this. Then you'll also notice that there is like ups and downs, like inter year, so that would be like the seasonally of the business, right? So just because you see, like this one giant peak, which correlates with January, and then you know, throughout the rest of the year it drops until December where December is at it's low, around Christmas time then it spikes immediately back up. So you're going to look for not only seasonality but you can look for long term trends. And when you're looking at businesses, think about whether the business is a trendy business first, it's an evergreen business. So, diet in general is a trendy business. If you look almost any diet, you'll see that there's a, it goes up, up , up, up and all of a sudden it tails off, right? There's something made it go up, usually it got unpopular, and then it'll trend off. I personally, one of the businesses that I bought was a Paleo website, and I managed to buy it exactly at the peak market, and then.. Mark: Right about there right? Right around January of 2013, early 2013. Chuck: Yup, definitely it's like, it was going up, up, and up, I'm like, great! Then it went down, down, down, and it was less great. So, luckily, we were able to so a little bit of magic and kind of keep the revenue going by trying to grow the business but it's another story. Mark: Something else that you can do with this, so as many people know, I own CatholicSingles, and the turn chart out for CatholicSingles doesn't look that great, when you look at it. Something I've learned from this chart from a few other places is, if you think that you're buying a website that gets lots of natural search traffic, be careful to make sure that it's not branded search traffic. So what's happening here is, the previous owner was losing out to a competitor who was beating him in a brand search, and so, the site still gets lots of natural search traffic to a keyword that still has a lot of relevance. But he lost a lot of brand relevance as well. So you can, if it's a large enough property you can often pick up on brands trends and what are not, you're going to have to compete on that [inaudible 0:17:34] as well. You can type in competing services and see what their trend is overtime as well. And you can actually compare the two together. So you can see how competition is playing along with. Maybe what you're looking at acquiring. Chuck: And then if you scroll down, you can do it by region as well. So what are the countries that has something popular. So maybe it was a US based company, and you see “Hey look! It's doing well in Canada and South America” or I guess none of that case was in South America, but Australia, and I think it was Mexico maybe. So maybe you expand into some of those other countries. Mark: Right, right. Exactly. Yeah Google Trends has some good date out there, I recommend again putting in your, whatever, competitors you know of, and comparing the traffic and the trends for the competitors and get the sense for, how those are working together. Chuck: And one additional point would be, Google trends is the search volume of a specific keyword, so it's not some magic formula, it's how many people are searching for something. So sometimes, people search, the way they search for things changes overtime, so you just want to, kind of remember that. That just because, you know. People might have been searching for, I don't know, Blue Widgets but now they're calling it, instead of Blue Widgets, they're calling it Blue Fuzzies, right? So it doesn't always mean that the actual market is declining at it. Sometimes it can just be a change in the way people are searching. Mark: Yeah, I think an example, that would be internet marketing has pushed toward in digital marketing. And so you see, the phrase you use to refer to something, is slightly different overtime. So, that's a good point. Now let's move off this chart because it's sort of depressing. State business websites, this is one that I haven't really seeing people a whole lot of, but it's a really good idea to use state business websites. Chuck: Yeah, I mean it's just the basic of going to whatever state the company is in, doing a search for the business, finding out who the owners are, and if there's any kind of red flags that maybe appear on that, just some basic due diligence there. Mark: Yeah, that one's not coming up here, but when you do the search, what will happen is, you'll see the records with the state, whether or not if filed in good standing, any other possible red flags that would come up. It's really just checking their box, making sure that everything is on the up and up with that business search. Maybe we can get back to this, if that comes up again. BuiltWith is a really cool tool and it shows all the technologies that a website was built with, right? Chuck: Yeap! Absolutey! So if you want to look at, like the technologies that go.. Is your internet out? Mark: No, I just typed it in wrong. Chuck: I guess your internet wouldn't be out, considering we're.. Mark: Right, right. So we could take a look to see what Quiet Light Brokerage is built on. And you can see that we have Googled conversion tracking, you can you see the whole technology stack and all the services that are used. When this might be useful as if you're looking at the P&L and you don't see a subscriptions but you would see here Drip. And you know that Drip is a subscription based service maybe that's not their P&L. That would be something to catch and maybe ask them about to find out what's going on there. Maybe they just start using [inaudible 0:20:47]the website. Chuck: Absolutely! And you know, one of the things you want to do as part of getting ready to acquire a site is make sure that you have the people and place to take over any kind of service that you need in advance. Right, so, if you have no idea how to use Drip and you're taking it in purchase in your company, maybe you need to has somebody in place who does know how to use it or request a standard operating procedure so that you can learn how to use it. So I would definitely have a list of like all of the kind of aspects of the business that you're not proficient at. And make sure that you have people in place that can help you with that [inaudible 0:21:26] running when you do take over the business. Mark: You know something that, speaking of Drips, I talked to Rob who sold Drip to Leadpages a few years ago, and he talked to me about how Leadpages was completely ready and able to switch over to a new website surely after they closed. They were making plans and building out technology as they were going through due diligence so that they can hit the ground, running right away. Something that might you want to do as you're going through a website's technology stack is take a look at what services are you using. If you are going to the Quiet Light website you'll notice that we have Hotjar, for example. Now I haven't tracked anything with Hotjar on the website in a while. We use it for surveys once in a while, but this would be a service for, maybe those report that you want to ask for during due diligence. Maybe some heat mapping that would just be useful information for you to be able to see and as you're making plans. Or OptinMonster, asked, have you run these campaigns before? What was the conversion rate like on these campaigns? And you can start getting really prepared as you're doing your due diligence to make that transition. Of course some sellers may not be eager to share some of that information with you, so go about that with some level of sensitivity understanding that they might be ready to open up all the books to you, but knowing what's there can help you request different reports. And Chuck you said something before in one of your presentations, probably multiple presentations and that was ask questions. Ask lots and lots of questions. Chuck: Yup, absolutely. I always say ask, ask, ask, and even ask questions you know the answers to. I feel like that's like some kind of weird tactic that people do. But they ask questions regardless of whether you know the answer because you almost want to get a seller to lie to you, because then you know how trust worthy they are right? If somebody's going to lie to you about something, it's a red flag. So, I've seen a lot of people that will ask the same questions in multiple ways. You don't want to be annoying right? Like, don't ask stupid questions but definitely ask. I shouldn't say, you don't want to ask stupid question because almost no question's stupid right? But we all understand there are all stupid questions that you shouldn't ask, that's just, are irrelevant. But don't feel like, if it's relevant to you then it's not a stupid question. So, ask everything. Because the time to ask is before you buy it. Right? You don't want to have a bunch of questions after you've inked the check. So, ask early and then ask often. Mark: Then the other thing too is you can get more callers on a particular answer. I know when I talk to some sellers and ask them why are you selling? They'll give me an answer one day and had talked to them another day and they give me s slightly different answer. And it's not that they're lying. The reasons are complex. There's more than one reason going on there and you gain caller, you gain more information about what's really going on behind the sale. By asking the same question, and looking at, in different formats, I know when you started to do video interviews or recording interviews of some of our clients and part of the reason for that is because people talk about questions differently then they might write them out. So this could ask a lot of those questions. Chuck: Yeah, absolutely! Archive.org. Mark: This is a great one. So if you're doing some due dilligence there's a whole industry people who just buy expired domains, stir a new content on it and then run with the site. Some of the amazing firm like [inaudible 0:24:38]some of them are buying like big sites, or what used to be a big site and for whatever reason, site's no longer so, this will give you an idea like in 2008. What was the site look like? Was it a brokerage site or not back then, you know. It's not always a bad thing but if it was something spamy back then, It might still have some problems moving forward. So it's also good just to see if you had some ideas of you wanted to try this or try that. And getting an idea for some of the things they've tried in their past or looking at previous screenshots of what the site was like one, two, three, four years ago? Mark: Yeah, I think one of the big challenges that you always have as a buyer and.. Sellers as well have this issue, right. Sellers know their business intimately because they've lived with it for so many years. As a buyer, you're coming in and trying to compress knowledge that they've gain over the course of sometimes 20 years now. And to a decision that you have to make within or week or two. Going back in the scene, what the history of the site was, just kind of, again it adds color, it adds more information into what does this person done in the past for the business. Like you said maybe we can see some things that they tried and you can ask them about that, if you're looking at the Quiet Light site, yeah, you might see that we sold some domains in the past. And if there's someone looking to buy us they could ask a question on that, you know, why don't you sell domains anymore? And we could go into that whole discussion. Chuck: Something else to look for is to look for gaps in the years so you know, you can put something on your website, right? And your like, your a [inaudible 0:26:14]telling a way back machine not to cross your site anymore. So if there's like a three year gap, why is that gap? Most legitimate sites aren't blocking the way back machine. From calling their site, so you know, that might raise a red flag and might be something you want to dive in on a little deeper. Mark: Awesome, alright let's move on at Trademarkia.com. Chuck: Yeah, you know it's a, if you're, if they told you to have a trade mark, search for it, figure it out. If they have told you they don't have a trade mark, search for it. See if somebody else has a trade mark right? Make sure that they're not infringing on somebody else's.. What's the word I'm looking for.. Somebody else's IP. You don't want to buy a business if they're infringing on other people's stuff. Mark: Yeah, and this can also be a very useful in search results if you're advertising on Google and you have competitors that are stepping all over that brand search. If you get that trade mark and you have the ability to get a trade mark you can keep all of those guys off, and brand is usually a very cheap way. But if you have competitors branding against it, that's [inaudible 0:27:16] your IP, so, searching for that trade mark is a useful thing to do. Alright, moving to the next set of tools and these tools here seem to be more of, search competitive intelligence and taking look at a site's search profile and I should just say probably maybe SEM. All [inaudible 0:27:33] right? Because this still include adwords as well? Chuck: Yeap, yeap! So organic and paid, my likes spy for a lot. It's a.. You can look at people's history of what kind of ad campaigns they did. As so, if somebody says “Oh we've only ever run one ads set and haven't done much testing” and then you look back at, and shows you. Well actually they ran a hundred different variations of this ad. Cross, you know 5 years and blah blah. So you will able to see a.. Verify some of the information they said. You can also check and it will show you, like literally shows you, what paid ads they ran. And like detects in them. So if you think, “Oh I wonder if they try this”, so you're going to look back and see what sorts of ads they've run. It's kind of interesting, you can also use this right here, like you see their competitor. So that'll show you overlap, so if you know some of, some competitors, you'll be able to see like what keywords they have overlapping using this venn diagrams. It's some really cool stuff and then you can look for opportunity, for words that they're going after, that your knots. They also have they a tool in here somewhere that will allow you to look at specific keywords over time and then it puts it over a timeline and has the Google updates. So you can see like, ok they had this key word was, you know, rank number 1111, and then drops off to like number 7, and [inaudible 0:28:57] Google get an update right when this happen so you can potentially know why they dropped off, it's because, well, Google did this update. So seeing what people are using like a private blog now, where to get a bunch of links and it's like doing really, really well then everything drops off a cliff. Because of Google did an update and it affect it, or, the reverse is true where they went from having nothing to all off a sudden number 1 rankings, just like overnight. And you can see, okay, well nobody just all send this from zero to number 1 ranking for 20 different keyword terms so then you know, Well, they must have done something to have that spike and then you can dive into what they're using like, blog that works for paid links or whatever. Mark: Yeah, any sort of quick changes in these results are going to be something to watch out for. So that's over all a good tool. And a lot of these tools out here, Moz, Open Site Explorer, Semrush, Magestic, AAtraps, I personaly like AAtraps. These are all really good tools, using in combination. It's going to give you a sense for how the data all adds up. Understand that when you're looking at data, in any of these tools, they have to use third parties to estimate what this is, for example, they're estimating for Quiet Light Brokerage, where estimated adwords budget is 3,000 bucks. Actually not too far off from that, but it's not accurate. Just understand that these are useful for trends, these are useful for getting another point of data, nothing's going to replace first hand tracking, it should be Google and Linux, or whatever tool people are using to analyze something. But you can use all these external tools in combination as well to try complete picture of what a website's doing and how it's ranking. Chuck: It's a bit [inaudible 0:30:45] That was I think only Google adwords, so if not taking your account, pay traffic, whether it's Facebook or other things. Right? Mark: Yep, yep! Absolutely that's right! Let's move on to a.. You like Spy for the best from all of these? Chuck: They are all kind of different. So there's like different reasons to use different ones, right? Some are for keyword research, some have like keyword difficulty tools, so part of due diligence isn't just looking at what the site has done, but where you can go with it. So I like to use a couple of them to do keyword research. See where their gaps are, you know, opportunity for me to grow the business. They're all kind of hit, different things to different things well. So I don't have one favorite. I do like SpyFu, I like Moz in the past, [inaudible 0:31:31], Majestic. And then on that list, we kind of didn't point it which I'm guessing maybe you thought I put in a wrong spot, but the alexa.com won. I haven't actually used this yet, but it's apparently a new tool that they rolled out. It's a competitor to all these other ones, Moz and Majestic. So they're doing a paid tool just like all these other guys. So, I haven't really dove into it yet, but it'll be interesting to maybe see how their data looks. Mark: Yeah, I actually just saw this the other day. And was intrigued by it. I haven't dug into this at all. But you would imagine that Alexa's by Amazon. You would imagine that they have some pretty good access to tools to be able estimate this information, with some level of accuracy. Chuck: And you know they've been around, since when, like early 2000 or earlier. So they've been crawling off these sites. So who knows what kind of information they've stored. I see [inaudible 0:32:34] has really good info going pretty far back. Mark: yeah, I know you're right on that. I think actually Alexa may have been the first competitive intelligence tool. That try to rank websites. Maybe there was somebody else before that. But they were the first one's who really gain attraction. Or that for a long time, everybody I knew had their Alexa bar. Up in their browser and you can see what, aside Alexa ranking was along with its paid rank. Right every marketer back in early 2010 and those two things, up in their tool bars. Chuck: It's fine, so I went to the site yet the other day, just checking it out and looking for their little site ranking. I could find it anywhere, so I'm not sure if they still have it or not. Mark: Yeah, I don't know. I try to look that up recently as well and I wasn't able to find it. I was behind actually this pay wall which is how I came across [inaudible 0:33:24] they are now offering this. Chuck: Yeah, yeah. It didn't, for a long time, like, right Google paid rank and the Alexa ranking have been dead like nobody uses those as a real stat anymore . But I just wanted to check it out. Mark: Yeah, yeah I know it's always interesting stuff. Alright let's move on to page 2 here. We're going to get into 3 tools here. [inaudible 0:33:46], deepcrawl.com and Copyscape. What do these tools do? Chuck: Yeah, The first two are pretty similar to each other. And what they do is you can plug in a domain name that it will crawl the entire site and it will look for all kinds of things. Like errors or not errors. Right, so it can show you just by crawling to the site. It will crawl every single link on the site from every single page. So it shows you like if there's dead links so if there are stuff that's going for like 404 pages, no errors, 500 errors, it will show you the redirects. So what I've used it for in the past is the one finding those dead pages or the 404 errors and then also finding the redirects and sometimes you'll see like stuff gets layered, where it will be redirected to this page, which layer's was then redirected to this page, which layer's then redirected to this page. And ultimately, what should you be doing is just going back and linking from the first page to the last page. And not using all of these bounces because with each bounce you have the a, potentially you're losing some of that authority has being passed through. Mark: Yeah, and there are the futuristic will do an on-site SEO analysis for even, one that I've used in the past that all definitely throw a, [inaudible 0:35:01] to be Orange Fox, Jacob Hagberg, has done some reports from Quiet Light Brokerage. and a lot of these tools do is, what these services work, will do, they just to analyze in a condensed manner. Because they look for opportunities and they also look for potential issue. Like you're saying, if there's tons of redirects in there, that's a problem, you are losing out an authority on those pages. 10 pages , 404, broken images. Images without all tags, accessibility issues. These are all things that you want to be looking for. Not necessarily as like major red flags but you know, a buyer beware, but also as opportunities that if you start to fix and clean these things up, there's going to be a natural lift in rankings on its long tale keywords that maybe you're on page 10 to 20 right now for, maybe that will bump you up to the first 10 results . So wait for you to just grow some opportunity. When you're looking at these 3 tools Chuck.. Chuck: The first two are very similar, right? Screaming Frog, is one that you have on your own computer, and then it use your internet connection to then crawl the site. DeepCrawl, they are running it from their servers, the Screaming Frog is relatively cheap. I forget the amount but it's hundred to 200 bucks a year. The DeepCrawl one is fairly pricey so, I would always recommend this Screaming Frog but the other one is a good service as well. Just cost a bit more. It's a 150 pounds a year. Mark: Right. They do have a free version? I've used the free version to be honest it's worth just upgrading to a paid version. Free version will give you just a flavor of what they can do. But if you really want to dig deep and really figure things out. Yeah, again, here's a 500 URL limit, most websites are going to blow through that 500 URLs because you have all their images, you have everything else connected with an individual page, so you'll go through that 500 pretty quickly. Copyscape is a bit different from these two though. Chuck: Yeah, it's different. I threw it, kind of witness just because it's one of those things, where again, you're looking for problems, so you type in your domain and It'll give you list of you know, places that content made and stolen from. So kind of, similar, but different. Mark: Right. This can be useful to see if you have people that are maybe trying' just scrape your pages entirely or if the page you're looking at for some reason is built on a shakey ground. This was something that was used a lot more probably, I don't know, 5, just 7 years ago. I know Copyscape has a really big issue on a really big useful tool for duplicate content issues. A lot of that is going away now. But I would imagine you would find copies of content that somebody's publishing their blog contents, say, on Medium or LinkedIn. I imagine this would probably pick up on that. Chuck: Yeah. I believe so. And you know when we talk about the duplicate content issue, where talking about like, right for organic search but there's also the duplicate content issue where, “Hey everything on this website was stolen from somewhere else and you're going to get sued because you stole our base content.”, Right so, I would be checking to make sure that people aren't stealing other people's content. You know, so I think that's a good part of due diligence. Mark: Yeah, absolutely! Alright Public WWW. This is a tool I have not heard of. Chuck: Yeah, that's a great tool. It kind of isn't a vain, of like, a Google right? But what's cool about it is instead of like.. If I want to search for something on Google. Google looks at what is this plate on the page meaning. If I search for Chuck it's looking for.. If somebody would look at a web page and see the word Chuck on it, then it might come up, right? But with this website, it's actually looking at the source code. So if somebody had a comment that was Chuck, it would potentially come up there. So, anywhere from the word Chuck, right? It's more for if you want to look a analytics code, or if you want to find somebody's affiliate ID. So if somebody's says, “Hey, I'm just running AdSense on this site, and I don't have it anywhere else.”, So we could took.. Put in the AdSense number, and it will show you all the sites that are using that same AdSense ID on their website, right? So you can look for, maybe they're doing some competing stuff, maybe they just, you know, they're driving more income through the AdSense, but having a multiple sites vs the one. And it's not complete, right? There's, it's only as much as they crawl so they're only going to have as much data of the websites they crawl. But you can definitely find some stuff. You can also use a little tip here, would be.. Let's say you have an affiliate product your promoting, right? And you're making some money off of that, and say, you found a new product you want to promote and it makes 10 times the amount of money for each one you sell and you know that like, “Oh! This product, if I switch it to this one, I'm going to make 10X.” Or you could look for everybody who is promoting this old product, and then you're going to try to acquire those sites, and switch them to the new affiliate product and 10X the revenue. A lot of different things you can do with that. Mark: I've heard some of people ask about that, specifically with affiliate sites. You know, “How do I know that this is all coming from the site that I'm buying.”, and so that would be one tool that you could use. The other thing I could see this being useful for is if you have a tool for it. This would be a pretty rare case, but if you're buying a business as a tool, that's using on outside websites. WordPress plugins site, WordPress themes site, or any other tool like that, you could start to get some ideas as for the installation volume. Using the tool like this. Alright, SpyOnWeb.com. Chuck: So similar right it's a looking for people's AdSense IDs and things like that. It's not as complete, with the other one you could search for a lot more different types of things. But still a useful tool. Mark: Right, it gives you some machine information as for our tools also sharing this IP address, DNS server. So again, not [inaudible 0:40:53] information here, but just acquiring [inaudible 0:40:56] this. We have our [inaudible 0:40:58]. So If you want to find out what the [inaudible 0:41:02] rank is, just go to SpyOnWeb and you could also see the page rank which is saying Quiet Light Brokerage just a like a question mark for page ranks. So that would be an information. That would have scared me about a 6 or 7 years ago. Alright, DomainIQ. Chuck: Yup, so DomainIQ and the other two that were listed. This are for finding out information about a domain name. So when was it registered, how many times has the DNS changed, has the ownership changed recently, what other domains are on the same server, or same IP block or same IP address, so if you know, if you're buying something from somebody, and they say it's the only site they have and then you look start looking up and down the IP range or looking on the server or the same IP and you see there's other domain names that are the same thing and are not disclosing it you, you know, that's potentially going to be an issue. You can look up who is the owner, so if it's like similar registration name or similar email address used to register the domain, it will show you all of the domains they own. That are using that registration information. These are all for the most part paid services. So if you want to get, like the good data, you got to pay for it. But they do give you a basic level of information for free. Mark: Right. I don't think anybody has to use all these tools. You pick 1 or 2 out of each of these categories that you want to use. The only one that I would recommend maybe use in multiples one would be in this search intelligence the SpyFu, Moz, and SEMrush. I think it might be worthwhile having upwards of three maybe four depending on how lights would turns out those services. Because like you said they all do slightly different things. Chuck: It's a matter of like what they've indexed right? So they each have their own crawlers, and none of them are going to crawl exactly the same subset of the internet. So, it's just, you're going to find different things while using different ones. Mark: Right, and they all have different levels of accuracy you could see here DomainIQ is [inaudible 0:43:04] to be higher than the last one. And also, few other bits of information that I would say are incorrect but again you use these points of data… Chuck: That was 5,000 dollars? The appraisal value? Mark: That was [inaudible 0:43:17] it's less than 500 dollars. And we have more than 24 backlinks, but again, all these tools are to be used in combination with each other to put together a large picture. Obviously a tool like Google Analytics or [inaudible 0:43:31] you'll going to want to use that first. And then, these tools are been used to fill in the gaps. Chuck: And also like know what a tool is good at, so like last one, you're not going to use that tool for the appraised value right? Like, that's nonsense. But if you scroll up, scroll up a little bit. If you click on, click on the ownership record in the blue, the blue button is there. Let's see if we'll.. Mark: We got gears turning here.. There we go Chuck: Okay so just search who the owner is, when is the last time you updated, when it expires, the age of it, right. So you've owned it for just about almost 11 years, you're using Cloudflare, here's the “who is” info…. Mark: It's kind of a bad corporation name, I got to update that. Chuck: Well there you go. And go back one more time on it, I'll click on one more thing… Mark: All these tools take too long to load up. Let's move on, because this one's getting a little bit longer. Let's get it on to a Bannedcheck.com. Chuck: Yeah, so this one is a, and it's not 100% right. But you can type in AdSense account and I'll tell you if the AdSense account has been banned. Again, not 100%, but if it's says it's banned, that's probably a good indication. I'm sorry not the AdSense account number but the actual domain name. Right so, if somebody says, “Oh! I switched monetization methods, because I didn't like AdSense and I was making a bunch more money with this.” Well, maybe that's not the case, maybe it's that they got banned. So, this is a good one. They can tell you whether they've been, not a 100% right. But if it's says that they've been band, then they've probably have been, right? Mark: Good news with this, I'm making money with Quiet Light Brokerage because it came back and it says that it's not banned for Google AdSense. Chuck: I wonder how that helps with our value of the 500 dollars. Mark: Hopefully, this is a little bit, so all you buyers that are looking to buy a business, we're going to require that you click on an Adsense ad. Because I think that's completely [inaudible 0:45:16] with our terms of service. Mark: socialmention.com. Chuck: Yeah, so just you know, you type in various things here and it will just tell you where it's being mention as far as social goes. So just a good tool for doing some basic due diligence. Mark: Yeah, let's repeat, useful to do, using combination with a Google trends to be able to see. Google Trends is measuring the data on Google itself. Looking at how the different social media networks are also processing the data. It's going to have a different look than just what Google has. On that note, I would say BuzzSumo, which is not on your list. It's another tool that I would recommend adding and it's a page where they do the free option but you can take a look to see what content has done really well on a particular domain name. As well as what content in that specific niche also does well. So you can really got a sense for how popular [inaudible 0:46:15] and what's getting shared and what's not. Well for then Google but also within the social media. It seems fantastic. Chuck: This one definitely should've been on my list then I'm not sure why it wasn't but I actually like this one a lot better. Mark: Will add this to the list. For people who want to download it. Last one it would be just going direct to the source of Facebook LinkedIn, Twitter, etc., etc. Almost every websites these days has presence on all the social media networks, visit their pages I assume that's kind of a lesson there. Chuck: Yeah and again, with like a LinkedIn, right? Looking at the person's profile looking how many connections they have. Are they in a niche where they should have 500 LinkedIn connections and they've only got 3, Maybe that tells you something, right? Why are they connected with all of these hackers or whatever, right? It's just a matter of again, researching the people and not just the business. So I think it's a good tool for researching people. Mark: Awesome, right. So that's a lot of tools that we just went over. Let's talk just a some couple of lessons, and we're running pretty long on this Podcast. So, we'll talk just a couple lessons about due diligence. I'm going to turn off the screen sharing here and talk about couple lessons about due diligence. What would you say for somebody who's going about due diligence the first time? What couple of lessons would you, or principles, should they really use in their due diligence efforts. Chuck: So I think one of the biggest things, is first in for most you don't know what you don't know. right, so having people to help advice you on what to search for and what to look for can be critical. So don't just think you know everything! Because none of us know everything especially when it comes to different tricks and tactics people can employ to inflate the numbers in what they're doing. What else, do you have any idea you would suggest? Mark: I would, and so on that note, obviously bringing people like an attorney, bringing an accountant, as I said before that be careful when you do so because they are being brought in with their specific purpose in mind, that are being brought in to look for liabilities, for being brought in to look for problems, and you are the business owner trying to make a business decision. Your accountant that's trying to make an account decision. Your lawyers try to make in legal decision. And so, you have to take their advice and put it into a broader framework business . It's a good business choice for you. You use their bits of data as [inaudible 0:48:41]data. And create a whole picture with that. The other thing that you said, where you cover this one's ask, ask, ask. Don't be afraid to ask for questions and then the third thing that I would recommend is keep good records of what you have looked at. And I'm working through the due diligence for the client, if a buyer comes back and ask for the same documents that they may have already received earlier on. Extremely annoying for a seller who doesn't understand why they even needed it in the first place. And a lot of sellers get skeptical buyers. They think this person isn't really serious about it. they're just looking fishing for information and if you end up passing the same documents 3 or 4 times, even twice. It start to grow those seeds of doubt and to bigger than just seeds and it cause a lot of problems really later on. So be organized in your due diligence just as you want your seller to be organized. Even your documentation. So that you'd know what you have and work off a check list, where be the last thing that I would ask. But don't be afraid to add to that check list as you go through. Chuck: Sure and something else I would add, kind of similar, not a little different, is with the seller. They're interested in knowing that you're going to do well with their business and whether they realize it or not, the questions you ask them are important to them. Almost always. So if you're not asking good questions, they're going to think that you're not serious or that you're not going to do well with the business and we often see that buyers, or sellers won't always sell to the person who offers the most money often times they're selling to the person they think who's going to do best with their business or somebody that they like. I see it time and time again. Recently I had a nice 7 figure deal, I was working with and every time I get off a call, you know, I do a wrap up call with the seller, “Okay, what do you think? and he went like, “Well that person didn't ask any good questions like, I don't want to sell my business to them.”, So make sure that you're doing some due diligence upfront, you're looking into these things and you have good questions that you're asking that are relevant to the business. Mark: Yeah, absolutely! Do not research ahead of time, not wasting your seller's time on the conference call is important. A lot of good sellers, when they go to sell a business, within that first week, they're going to do half of dozen to a dozen conference calls and it's exhausting to do. So if they get into a call and somebody asks, ask them question that was covered right up front. There's a good place to ask questions that have never been answered, and there's obviously you haven't done your homework, sort of questions. So do have basic homework ahead of time so that people know about, that you've put in that upfront research. One thing I'll add at that fellows, is if there's something that you're not familiar with, ask them about it and don't be afraid about that. And at the end of the day, as a buyer you want to protect your money, but make sure you're not making a bad investment so, don't be afraid to ask those questions. If you ever have questions about, “Can I discuss this or what do you think?” Use the broker. We're here to advice with the buyer and the seller through that process, we want to see a good deal done for our client. Chuck: Absolutely! Mark: Alright, this has been really long, but I think, good information so, Chuck thanks so much for coming on and maybe down the road, we'll do another one of these. Chuck: Sounds good. I appreciate it! Mark: Cool, thanks! Chuck: Alright, thanks everybody! Links and Resources: Centurica offers a full blown due diligence services. Google Google Trends Builtwith Archive Trademarkia.com SEM tools: Spyfu moz majestic alexa semrush Website crawling tools: screamingfrog deepcrawl orangefox copyscape Publicwww is a source code search engine Spyonweb for looking for peoples adsense tools. DomainIQ provide information for domain pages Bannedcheck.com Social media: Linkedin Buzzsumo fantastic sm network tool.

Carl-Gustav Öberg är en av grundarna till onlinemarknadsföringsbyrån Be Better Online och är riktigt duktig på sökmotoroptimering som är ämnet för det här avsnittet. Han är en onlineveteran som trots att han bara är 31 år gammal hunnit arbetat med onlinemarknadsföring i hela 17 år. Under den tiden har han skapat och drivit över 200 egna sajter och genomfört mängder med konsultuppdrag. Vi pratar i det här avsnittet sökmotoroptimering; vad det är, hur det har förändrats genom åren, hur Be Better Onlines arbetsprocess ser ut och hur man lär sig det bäst. Vad är sökmotoroptimering? Carl-Gustav berättar hur han ser på sökmotoroptimering, vilka delar som ingår i området och vilka som är de främsta sakerna Google tittar på enligt honom. Vi passar också på att slå hål på en vanlig SEO-myt. Han berättar även om några av de stora händelserna i Googles utveckling de senaste åren, vilka effekter det har fått och hur det har påverkat hur man arbetar med sökmotoroptimering idag. Process för sökmotoroptimering Vi pratar också om hur man arbetar med sökmotoroptimering på ett bra och strukturerat sätt. Carl-Gustav förklarar hur arbetsprocessen ser ut när de arbetar med sökmotoroptimering på Be Better Online. Här tips på några av de bästa verktygen enligt Carl-Gustav: ahrefs. Ett komplett SEO-verktyg för att bland annat analysera innehåll och länkar, spåra ranking och genomföra sökordsanalys. (Mitt eget favoritverktyg också) Siteliner. Kontrollera duplicerat innehåll, brutna länkar och mycket mer. Copyscape. Se om någon kopierat ett visst innehåll Google Pagespeed Insights. Testa en webbsidas laddtid och användarupplevelse. Tips på resurser Carl-Gustav tipsar om sajterna Search Engine Land och Search Engine Watch som rapporterar om händelser i branschen men är tydlig med att man måste ta in sin information från olika håll. Han lyfter även fram Whiteboard Friday från Rand Fishkin på Moz och Sökpodden från branschkollegorna på Pineberry. Här är dessutom några riktigt bra inlägg från Be Better Onlines blogg om sökmotoroptimering: Lär dig SEO på 7 dagar, RankBrain – En artificiell intelligent Hummingbird! och Hur lång tid tar det att ranka på Google?. Kolla även in Carl-Gustavs föreläsning från Internetdagarna 2015. Kom ihåg att prenumerera i din podcast-app och skriv även upp dig på min e-postlista så får du kommande avsnitt och artiklar direkt i inboxen. Tack till Mikael på New Breeze Music och Peter på Hive Workspace.

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before You Start Accepting Guest Blogs 00:35 – First is to make sure that you’re ready to deal with spam 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google 00:48 – Be sure that whatever you’re accepting, people aren’t shoving in irrelevant links 01:00 – Second is to ask for 3 links to their most impressive articles 01:11 – It will give you a quick idea of their writing style 01:24 – You still want to add value 01:42 – Make sure that the people are authoritative 01:49 – Authoritative people won’t pass junk 02:05 – Make sure the content quality stays high 02:10 – Fourth is to ask why they want to do it 02:40 – Fifth is when accepting guest posts, make sure you’re still building a community 03:05 – Make rules for these people so there will still be growth 03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website 03:58 – It can be an evaluation point 04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity 04:55 – That’s it for today’s episode! 3 Key Points: Watch out for guest blogs who will try to sell links on your website. Ask questions that will help you evaluate the guest blogger’s motive and relevancy for your website. Make sure you’re building a community within your guest blogs and make them adhere to your rules for consistency. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your website maintains its quality and consistency. Time Stamped Show Notes: 00:27 – Today's topic: 7 Things to Consider Before You Start Accepting Guest Blogs 00:35 – First is to make sure that you're ready to deal with spam 00:41 – There are people who will try to sell links on your website, which will get you penalized by Google 00:48 – Be sure that whatever you're accepting, people aren't shoving in irrelevant links 01:00 – Second is to ask for 3 links to their most impressive articles 01:11 – It will give you a quick idea of their writing style 01:24 – You still want to add value 01:42 – Make sure that the people are authoritative 01:49 – Authoritative people won't pass junk 02:05 – Make sure the content quality stays high 02:10 – Fourth is to ask why they want to do it 02:40 – Fifth is when accepting guest posts, make sure you're still building a community 03:05 – Make rules for these people so there will still be growth 03:40 – Sixth is to ask for a couple of potential article titles and what will be a good fit for the website 03:58 – It can be an evaluation point 04:24 – Seventh is you want to keep new and fresh content; run their content on Copyscape to check its authenticity 04:55 – That's it for today's episode! 3 Key Points: Watch out for guest blogs who will try to sell links on your website. Ask questions that will help you evaluate the guest blogger's motive and relevancy for your website. Make sure you're building a community within your guest blogs and make them adhere to your rules for consistency. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

   Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast! As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer. Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.” Key Takeaways The definition of duplicate content A situation in which a website has been copied, be it 100% or 5% Google identifies duplicate content and gauges which site is original based on who posted first  The consequences of duplicate content Website is blacklisted from search engine rankings No traction for your website means no new business The benefits of using Copyscape Helps businesses avoid “Google jail” by confirming that content is unique to their site Allows freelancers to guarantee work is 100% original by flagging situations in which they may have inadvertently picked up on a phrase used on another site Gives freelancers the opportunity to ensure that someone else is not using their content without permission Laura’s advice for freelancers hired by clients with duplicate content If they are unaware, you have a responsibility to let them know Start from scratch rather than trying to fix the existing plagiarized content Don’t let the client bully you into a lower rate because the previous writer was dishonest Laura’s tips to avoid inadvertently submitting duplicate content Don’t use word-for-word quotes unless absolutely necessary Provide links to the original sources of data you cite Safeguard yourself by providing clients with a courtesy Copyscape that guarantees original content  Resources Copyscape  Laura’s Full List of Courses https://laurapennington.teachable.com/   Connect with Laura Pennington Blog http://sixfigurewritingsecrets.com/blog/ Twitter https://twitter.com/sixfigurewriter Website http://sixfigurewritingsecrets.com/ Email info@betterbizacademy.com        

In Episode 14 of The Side Hustle Show, Chris Guthrie helps me explore the idea of buying income-producing websites as a side hustle investment strategy. It takes a little bit of capital to play in this game, but Chris explains the first site he bought cost just $500 and has paid for itself many times over. Buying websites is a risky endeavor, which is in part why the potential returns are so attractive. In the interview, we talk about how to mitigate your risk, find some winners, and make some money! Subscribe to The Side Hustle Show in iTunes! Subscribe to The Side Hustle Show on Stitcher! Listen to the episode to learn: How websites are typically priced. How Chris finds sites to buy that aren't even "for sale." How to identify sites that might be undervalued or under-monetized. How to do your due diligence to avoid getting screwed. Ways to increase the earning power of a website acquisition. How to transfer the site into your ownership. Chris' #1 tip for Side Hustle Nation. Links mentioned during the show: Flippa.com - the leading marketplace for buying/selling websites 3dtvreviews.org - Chris' first website purchase CopyCatCrafts.com - a site he bought for public case study semrush.com - shows what keywords the site is ranking for moz.org compete.com - can give an estimate of site traffic ahrefs.com - link analysis tool Copyscape - tool to determine if a website's content is original or not Vibrant Media / Kontera - contextual advertising services Escrow.com - for safe funds transfer WordPress Search and Replace Plugin - for swapping out affiliateIDs on a newly acquired site. One thing we didn't talk about during the show but is worth mentioning is an inexpensive software tool Chris built to help filter and sort through the madness on Flippa. It's called SiteFinderPro, and I actually used it a lot last year when I was spending time looking through all the Flippa listings. Ultimately, I didn't find anything  attractive enough to pull the trigger on, but that tool definitely saved me time. You can learn more about Chris at MakeMoneyontheInternet.com and check out his Kindle books here. What do you think about buying sites as a side hustle strategy? Faster (and potentially more affordable) than building one yourself, but without the DIY satisfaction. This is one I would certainly love to get more involved in, so curious to hear what you think. Let me know!

Nick and James from Creare explain the issues surrounding duplicate content and search engine optimisation (SEO). More information regarding search engine optimization can be found on http://www.crearecommunications.co.uk/