How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money? These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan…
The Thrive Podcast #forflorists is an exceptional podcast that provides valuable information and guidance for florists, particularly those who are new to the industry. Kathleen, the host, shares her knowledge openly and educates listeners on topics that are often difficult to find information on in the floral world. As a somewhat new florist myself, I have found her encouragement and helpful advice to be invaluable. It's like having my own personal business coach while I walk my dog! I am grateful for this podcast and highly recommend it.
One of the best aspects of The Thrive Podcast #forflorists is Kathleen's ability to discuss important topics that are relevant to florists. Whether it's business strategies, marketing tips, or advice on working with flowers and managing events, Kathleen covers it all. Her knowledge is vast and she generously shares her experiences in an open and inspiring manner. Her down-to-earth style makes her relatable and easy to connect with. I find myself inspired and encouraged by her words throughout my day.
While there aren't many negative aspects to this podcast, one possible downside could be that some episodes may not be applicable or relevant to all listeners. Since each florist's journey is unique, certain topics may not resonate with everyone. However, even if some episodes aren't directly applicable to a specific listener, they still provide valuable insights and can spark ideas or inspiration in other areas of their business.
In conclusion, The Thrive Podcast #forflorists is a must-listen for anyone in the floral industry. Kathleen's wealth of knowledge combined with her genuine desire to help others succeed makes this podcast a valuable resource for both new and experienced florists alike. Her open and educational approach sets her apart from others in the industry who may charge for similar insight. This podcast is a true gem that provides motivation, guidance, and practical tips for flourishing in the world of floristry.
When it comes to value, all customers are NOT created equal.
The decision to buy an existing flower biz can feel daunting.
I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them.
In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan.
Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner.
Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere?In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it.If you're ready for more clarity, clients, and success in your business, this episode is for you.
In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.Because "sales" is a just another skill that can be learned and perfected by all of us.
In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience.Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round.
Ready to make this Mother's Day your most profitable yet—without the burnout?In the first episode of my 3-part Mother's Day Masterclass, I'm sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder.If you're tired of the chaos and want to feel confident heading into this Mother's Day with a clear plan that actually works, this episode is your blueprint. Let's set you up to sell more, stress less, and boost those profits!
Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I'm sharing the exact 30-day business plan that changed everything for me. It's simple, actionable and designed to help you make real progress without the overwhelm.You'll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done' energy into your daily actionsThe magic of 12 attempts—because growth is a long game
Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices?In this episode, I'm sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation.You'll learn: How the work you showcase becomes your “online catalogue” (and why it matters!) Why high-quality clients pay for more than just flowers—and how to highlight the full value of your offer The simple updates you can make today to start attracting premium clients (no need to wait until Monday!)The good news? You don't have to completely overhaul your business to start seeing results. Small tweaks = big impact. Let's make it happen!
Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You're not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes.In this episode, I'm breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You'll learn:Why your current inquiry process might be overwhelming brides (and exactly how to fix it)The two questions every bride has—and how to answer them upfront so you can book more weddings effortlesslyHow to elevate your marketing so clients show up ready to pay in full (before you've had a consultation)The secret to making sales effortless—without over-investing upfrontIf you're ready to book more dream weddings with ease, this episode is for you.
Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it.In today's episode, I'm breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your floral business. We'll cover:How to instantly improve your messaging so the right clients say YESThe one navigation mistake that's costing you bookings (and the simple fix)Why a personal touch makes all the difference—and how to add it without overcomplicating thingsBy the end of this episode, you'll have a clear checklist to make sure your website sells for you—so you can book better clients with less effort.
If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren't looking for more inspiration. They're ready to take action.In this episode, I'm breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You'll learn:
If the thought of raising your prices makes you panic — this episode is for you.
Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn't have to be that way.In this episode, I'm sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You'll learn:→ How to set your prices and lead the sales process like a pro→ Why showing the right work attracts higher budgets→ How your website + Instagram can pre-sell dream clients before they even inquireIf you're ready to simplify your booking process and build a floral business that thrives—without burnout—this episode is for you. Hit play now and let's dive in!The Elevate Marketing Program for FloristsThe simpler, more effective way to market your flower business. Learn about it here
Think you need to be famous in order to be successful in your florist business?Think again.In this episode, I'm busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales.I'll walk you through a simple, high-profit marketing strategy that doesn't rely on "going viral" but instead helps you attract the right clients with ease. If you're ready to stop scrambling and start selling, this one's for you!The Elevate Marketing Program for FloristsThe simpler, more effective way to market your flower business. Learn about it here
Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I'm breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price.
Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder)
Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you're excited to wake up on the day and delight your customers.If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you.
If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers.
This is a simple and effective strategy for setting up your online catalogue to deliver more sales
How I'm "planning" for next year and why 2025 is going to be amazing
Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection.
The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way.
When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.The Elevate Marketing Program My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here
You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business.
I'm sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business.
If you've ever wondered whether adding a price list to your website is the right move for your wedding business, you're not alone. In this week's podcast episode, I'm diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We'll discuss how a price list can impact your client inquiries, attract the right customers, and influence your brand perception.Plus, I'm sharing an incredibly effective sales strategy that's worked wonders for me and my clients — one that goes beyond a simple price list to truly connect with high-quality clients. Whether you're considering a pricing page or looking for an alternative approach, this episode will give you a clear path forward.
Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings.
Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits.
Wondering if you're charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I'm sharing four key steps to help you price with confidence and grow a profitable business.
Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality?
In this episode, we're diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently.If you're ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I'll be sharing my 3-step blueprint to get your business noticed by the right people, increase your sales, and grow your business this year.Winning Website Roadmap for FloristsI've created a course specifically to help florists build powerful websites. Find it here: Winning Website Roadmap for Florists.The Flower Boss FormulaAre you craving a proven, step-by-step roadmap to floral business success — one that's focused on growth and profitability? Check out my Flower Boss Formula here.
In this episode, I'm sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer.
Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money.
In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders.
In this episode, I'm sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business.
In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business.I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packed with actionable insights you can start using today.
In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around.
Are you ready to transform your florist business into a consistent sales machine? In this episode, I'm sharing the three essential secrets to securing high-quality orders that keep your business thriving.Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increase your revenue, and create a steady stream of orders. Tune in to discover how to take control of your sales process and build the business of your dreams with consistency and confidence.
Speed up the rate of success in your floral business.
In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger.
Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals.Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset that drives growth and profitability. Don't miss this essential guide to making your floral business more financially sustainable!
Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success.Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you've always dreamed of.Whether you're just starting out or looking to take your floral business to the next level, this episode provides the insights and inspiration you need to create a profitable and fulfilling floral business.
Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe.When the goal is growth, learning the skill of turning obstacles into opportunities is your secret weapon (especially for those of you on a mission to make more money!). In this episode, you'll discover how to make it happen, the essential mindset shifts required and a step-by-step framework you can implement today so you can grow your florist business faster.
You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small
You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM!In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with.Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies that resonate with your target audience.
Do you ever look at your financial reports and wonder which numbers really matter?In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue.Whether you're just starting out or looking to refine your existing business, this episode is packed with valuable insights to help you flourish financially.
What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence.She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy for your flowering.
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