Thrive Podcast #forflorists

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How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money? These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan…

Kathleen Drennan


    • Jun 24, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 34m AVG DURATION
    • 392 EPISODES

    Ivy Insights

    The Thrive Podcast #forflorists is an exceptional podcast that provides valuable information and guidance for florists, particularly those who are new to the industry. Kathleen, the host, shares her knowledge openly and educates listeners on topics that are often difficult to find information on in the floral world. As a somewhat new florist myself, I have found her encouragement and helpful advice to be invaluable. It's like having my own personal business coach while I walk my dog! I am grateful for this podcast and highly recommend it.

    One of the best aspects of The Thrive Podcast #forflorists is Kathleen's ability to discuss important topics that are relevant to florists. Whether it's business strategies, marketing tips, or advice on working with flowers and managing events, Kathleen covers it all. Her knowledge is vast and she generously shares her experiences in an open and inspiring manner. Her down-to-earth style makes her relatable and easy to connect with. I find myself inspired and encouraged by her words throughout my day.

    While there aren't many negative aspects to this podcast, one possible downside could be that some episodes may not be applicable or relevant to all listeners. Since each florist's journey is unique, certain topics may not resonate with everyone. However, even if some episodes aren't directly applicable to a specific listener, they still provide valuable insights and can spark ideas or inspiration in other areas of their business.

    In conclusion, The Thrive Podcast #forflorists is a must-listen for anyone in the floral industry. Kathleen's wealth of knowledge combined with her genuine desire to help others succeed makes this podcast a valuable resource for both new and experienced florists alike. Her open and educational approach sets her apart from others in the industry who may charge for similar insight. This podcast is a true gem that provides motivation, guidance, and practical tips for flourishing in the world of floristry.



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    Latest episodes from Thrive Podcast #forflorists

    Winning the Instagram Game in 2025 for Florists

    Play Episode Listen Later Jun 24, 2025 16:54


    Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists.

    The Online Catalog Strategy Every Florist Needs to Know

    Play Episode Listen Later Jun 17, 2025 12:44


    An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos.

    5 Pricing Strategies That Work

    Play Episode Listen Later Jun 10, 2025 15:22


    Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.And the best part is you can take any one or all five and put them to work for your business this week.

    How to Attract High-Value Customers to Your Florist Shop

    Play Episode Listen Later Jun 3, 2025 19:21


    When it comes to value, all customers are NOT created equal.

    Should I Buy This Florist Business?

    Play Episode Listen Later May 27, 2025 22:28


    The decision to buy an existing flower biz can feel daunting.

    I Reviewed 22 Florist Websites and Here's What You Need to Know

    Play Episode Listen Later May 20, 2025 19:12


    I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them.

    The Profitable Florist Formula

    Play Episode Listen Later May 13, 2025 26:15


    In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan.

    How Much Money can Florists Really Make?

    Play Episode Listen Later May 6, 2025 35:02


    Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner.

    Attracting Premium Clients with Simplicity & Strategy

    Play Episode Listen Later Apr 29, 2025 13:16


    Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere?In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it.If you're ready for more clarity, clients, and success in your business, this episode is for you.

    Simple Sales Strategies for Florists Who Want Bigger Value Orders

    Play Episode Listen Later Apr 22, 2025 17:25


    In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.Because "sales" is a just another skill that can be learned and perfected by all of us.

    The SECRET to Your Most Profitable Mother's Day Yet

    Play Episode Listen Later Apr 15, 2025 22:51


    In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience.Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round.

    Mother's Day Masterclass Part 1 — Maximize Your Sales Without Working 100 Hours

    Play Episode Listen Later Apr 8, 2025 34:45


    Ready to make this Mother's Day your most profitable yet—without the burnout?In the first episode of my 3-part Mother's Day Masterclass, I'm sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder.If you're tired of the chaos and want to feel confident heading into this Mother's Day with a clear plan that actually works, this episode is your blueprint. Let's set you up to sell more, stress less, and boost those profits!

    How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too)

    Play Episode Listen Later Apr 1, 2025 28:56


    Big goals are exciting—but figuring out how to make them happen is a challenge.In this episode, I'm sharing the exact 30-day business plan that changed everything for me. It's simple, actionable and designed to help you make real progress without the overwhelm.You'll learn:How to break down your big revenue goals into monthly targetsThe power of reverse engineering your success (so you know exactly what to do)Why getting specific is the game-changer your business needsHow to bring that ‘having done' energy into your daily actionsThe magic of 12 attempts—because growth is a long game

    Attracting Bigger Budgets: How to Get Clients Who Value Your Work

    Play Episode Listen Later Mar 25, 2025 26:32


    Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices?In this episode, I'm sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation.You'll learn: How the work you showcase becomes your “online catalogue” (and why it matters!) Why high-quality clients pay for more than just flowers—and how to highlight the full value of your offer The simple updates you can make today to start attracting premium clients (no need to wait until Monday!)The good news? You don't have to completely overhaul your business to start seeing results. Small tweaks = big impact. Let's make it happen!

    From Inquiry to ‘Booked!'—How to Streamline Your Wedding Sales Process

    Play Episode Listen Later Mar 18, 2025 33:05


    Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You're not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes.In this episode, I'm breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You'll learn:Why your current inquiry process might be overwhelming brides (and exactly how to fix it)The two questions every bride has—and how to answer them upfront so you can book more weddings effortlesslyHow to elevate your marketing so clients show up ready to pay in full (before you've had a consultation)The secret to making sales effortless—without over-investing upfrontIf you're ready to book more dream weddings with ease, this episode is for you.

    Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today

    Play Episode Listen Later Mar 11, 2025 26:19


    Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it.In today's episode, I'm breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your floral business. We'll cover:How to instantly improve your messaging so the right clients say YESThe one navigation mistake that's costing you bookings (and the simple fix)Why a personal touch makes all the difference—and how to add it without overcomplicating thingsBy the end of this episode, you'll have a clear checklist to make sure your website sells for you—so you can book better clients with less effort.

    Why Posting Every Day Isn't Working—The Instagram Strategy That Gets You More Sales

    Play Episode Listen Later Mar 4, 2025 30:56


    If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren't looking for more inspiration. They're ready to take action.In this episode, I'm breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You'll learn:

    Scared to Raise Your Prices? Here's How to Charge More—And Hear ‘Yes!' ✅

    Play Episode Listen Later Feb 25, 2025 27:27


    If the thought of raising your prices makes you panic — this episode is for you.

    How I Went from ‘Barely Booked' to Consistent Dream Clients (Without Burning Out

    Play Episode Listen Later Feb 18, 2025 29:57


    Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn't have to be that way.In this episode, I'm sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You'll learn:→ How to set your prices and lead the sales process like a pro→ Why showing the right work attracts higher budgets→ How your website + Instagram can pre-sell dream clients before they even inquireIf you're ready to simplify your booking process and build a floral business that thrives—without burnout—this episode is for you. Hit play now and let's dive in!The Elevate Marketing Program for FloristsThe simpler, more effective way to market your flower business. Learn about it here

    The Marketing Myth That's Holding You Back (and what to do instead)

    Play Episode Listen Later Feb 11, 2025 25:39


    Think you need to be famous in order to be successful in your florist business?Think again.In this episode, I'm busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales.I'll walk you through a simple, high-profit marketing strategy that doesn't rely on "going viral" but instead helps you attract the right clients with ease. If you're ready to stop scrambling and start selling, this one's for you!The Elevate Marketing Program for FloristsThe simpler, more effective way to market your flower business. Learn about it here

    How to Sell Wedding Flowers Without Competing on Price

    Play Episode Listen Later Feb 4, 2025 37:51


    Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I'm breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price.

    Price It Right: 3 Strategies for a High-Profit Valentine's Day

    Play Episode Listen Later Jan 28, 2025 33:53


    Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder)

    Valentine's Day 2025: Let's Make It Your Most Profitable Year Yet

    Play Episode Listen Later Jan 21, 2025 43:30


    Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you're excited to wake up on the day and delight your customers.If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you.

    Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work

    Play Episode Listen Later Jan 14, 2025 37:14


    If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers.

    Optimise Your Online Catalogue for More Sales: The 6x6 Strategy

    Play Episode Listen Later Jan 7, 2025 24:31


    This is a simple and effective strategy for setting up your online catalogue to deliver more sales

    From Reflection to Action — Crafting Your Best Year

    Play Episode Listen Later Dec 31, 2024 30:42


    How I'm "planning" for next year and why 2025 is going to be amazing

    Marketing for Florists in 2025 — Trends to Know

    Play Episode Listen Later Dec 24, 2024 33:15


    The new year is coming

    Navigating Rejection as a Florist (Flower Boss Secrets)

    Play Episode Listen Later Dec 17, 2024 23:00


    Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection.

    How I Learned to Sell with Confidence as an Introverted Floral Designer

    Play Episode Listen Later Dec 10, 2024 27:09


    The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way.

    3 Instagram Posts that Increase Flower Sales

    Play Episode Listen Later Dec 3, 2024 27:43


    When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.The Elevate Marketing Program My new training program that will transform your marketing into a dream client attraction machine — in just 90 days. Learn about it here

    What's Working in Floral Instagram: The 24/7 Sales Strategy You Need

    Play Episode Listen Later Nov 26, 2024 24:48


    You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business.

    3 Changes You Can Make This Weekend For More Online Sales

    Play Episode Listen Later Nov 19, 2024 20:37


    I'm sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business.

    Should I Have Pricing on My Website as a Wedding Florist?

    Play Episode Listen Later Nov 12, 2024 22:46


    If you've ever wondered whether adding a price list to your website is the right move for your wedding business, you're not alone. In this week's podcast episode, I'm diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We'll discuss how a price list can impact your client inquiries, attract the right customers, and influence your brand perception.Plus, I'm sharing an incredibly effective sales strategy that's worked wonders for me and my clients — one that goes beyond a simple price list to truly connect with high-quality clients. Whether you're considering a pricing page or looking for an alternative approach, this episode will give you a clear path forward.

    Unlock Premium Wedding Enquiries with this 3-Step Plan

    Play Episode Listen Later Nov 5, 2024 24:15


    Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings.

    Higher Profits: Cash Flow Essentials for Ambitious Florists

    Play Episode Listen Later Oct 29, 2024 22:20


    Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits.

    High Profit Pricing: The Floral Designer's Guide to Growth

    Play Episode Listen Later Oct 22, 2024 31:05


    Wondering if you're charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I'm sharing four key steps to help you price with confidence and grow a profitable business.

    From Passion to Profit: How to Make Your Floral Business Financially Strong

    Play Episode Listen Later Oct 15, 2024 20:36


    Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality?

    Win the Marketing Game For Florists

    Play Episode Listen Later Oct 8, 2024 31:38


    In this episode, we're diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently.If you're ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I'll be sharing my 3-step blueprint to get your business noticed by the right people, increase your sales, and grow your business this year.Winning Website Roadmap for FloristsI've created a course specifically to help florists build powerful websites. Find it here: Winning Website Roadmap for Florists.The Flower Boss FormulaAre you craving a proven, step-by-step roadmap to floral business success — one that's focused on growth and profitability? Check out my Flower Boss Formula here.

    The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly

    Play Episode Listen Later Oct 1, 2024 20:41


    In this episode, I'm sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer.

    Nail Your Wedding Consults: 5 Game-Changing Tips for Florists

    Play Episode Listen Later Sep 24, 2024 26:59


    Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money.

    The Path to More High-Value Floral Orders

    Play Episode Listen Later Sep 17, 2024 26:04


    In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders.

    9 Essential Money-Making Secrets for Florists ✨

    Play Episode Listen Later Sep 10, 2024 30:58


    In this episode, I'm sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business.

    The Secrets to Booking Premium Weddings as a Florist

    Play Episode Listen Later Sep 3, 2024 31:16


    In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business.I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packed with actionable insights you can start using today.

    Turn Sales Struggles into Success: 3 Simple Fixes for Florists

    Play Episode Listen Later Aug 27, 2024 30:10


    In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around.

    The 3 Secrets to Consistent High-Quality Orders in Your Florist Business

    Play Episode Listen Later Aug 20, 2024 25:01


    Are you ready to transform your florist business into a consistent sales machine? In this episode, I'm sharing the three essential secrets to securing high-quality orders that keep your business thriving.Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increase your revenue, and create a steady stream of orders. Tune in to discover how to take control of your sales process and build the business of your dreams with consistency and confidence.

    The 4 Strategic Shifts You Need to Accelerate Your Growth

    Play Episode Listen Later Aug 13, 2024 28:33


    Speed up the rate of success in your floral business.

    Florist Success Story: Waking Up to a $2,372 Online Order

    Play Episode Listen Later Aug 6, 2024 32:22


    In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger.

    Profit Goals for Florists: The Key to Financial Growth

    Play Episode Listen Later Jul 30, 2024 15:51


    Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals.Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset that drives growth and profitability. Don't miss this essential guide to making your floral business more financially sustainable!

    Success as a Florist: 4 Mindset Shifts to Make It Happen ✨

    Play Episode Listen Later Jul 23, 2024 19:29


    Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success.Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you've always dreamed of.Whether you're just starting out or looking to take your floral business to the next level, this episode provides the insights and inspiration you need to create a profitable and fulfilling floral business.

    Transform Obstacles Into Opportunities for Faster Growth as a Florist

    Play Episode Listen Later Jul 16, 2024 23:23


    Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe.When the goal is growth, learning the skill of turning obstacles into opportunities is your secret weapon (especially for those of you on a mission to make more money!). In this episode, you'll discover how to make it happen, the essential mindset shifts required and a step-by-step framework you can implement today so you can grow your florist business faster.

    The 15-Minute Daily Routine to Boost Your Floral Business ⏰

    Play Episode Listen Later Jul 9, 2024 23:25


    You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small

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