Podcasts about as seth

FAC Senior Pastor Seth McCoy presented, “Abiding: Continuing in Him,” as part of our current series on abiding in Christ. As Seth pointed out, the entire foundation of existence is built on a relationship of love, a love between a Father and His Son. We serve a triune God, and...

Post By: Adam Turteltaub As we move ever forward in compliance, sometimes it’s good to stop, look back, and understand the history of compliance programs. Seth Whitelaw, President and CEO of Whitelaw Compliance Group knows the roots of compliance programs well.  He covers them in this podcast an in the chapter “Healthcare Compliance Programs: From Murky Beginnings to Established Expectation” in the new HCCA Complete Healthcare Compliance Manual. In our conversation, we start at the beginning for compliance with the birth of the Defense Industry Initiative (DII), which was formed in the wake of the procurement scandals of the 1980s. Today’s commonplace tools such as codes of conducts and helplines can all trace their lineage back to the DII. Compliance has evolved considerably over the years, and yet resistance remains. As Seth points out some resist because compliance is perceived as being too expensive to do well.  Others resist because they think they are compliant and ethical. Anyone in the profession knows that even the best companies still face challenges sooner or later. So, too, does the government. Through the years the government has helped make that point and strengthened the case for investing in compliance. The Sentencing Guidelines laid out an outline for compliance that does not have to be expensive to be effective. The Office of Inspector General at Health and Human Services has fleshed out the Guidelines for healthcare compliance programs, giving much needed direction for this industry. The evaluation criteria from the US Department of Justice has pushed compliance teams to ask fundamental questions of compliance programs and to see if they truly work. Looking to the future, provocatively Seth sees two potential trends. First is the shift of compliance to a more independent function, potentially one that is outside of the company. The second will be increased used of data, combined with Artificial Intelligence, to automate many of the manual compliance tasks. Listen in to learn more about where compliance was, where it is now, and where it may be going.  And be sure to check out the new Complete Healthcare Compliance Manual.

First up, get Andy’s take on the news of the week, including Trump at CPAC, the downfall of Mike Pence in the Republican Party, the COVID relief bill, the Bidens’ delayed trip to Texas & more. Then, Washington Times political reporter Seth McLaughlin on Vice President Kamala Harris not saying anything about the increasing number of women accusing New York Gov. Andrew Cuomo of sexual harassment. As Seth reports, Harris took a leading role in speaking out in support of women who made sexual harassment allegations against Supreme Court Justice Brett Kavanaugh and Democratic Sen. Al Franken of Minnesota, whom she wanted to block from confirmation and oust from the Senate, respectively.

A great honour for me to have Seth Godin aka The Godfather of Marketing as a guest on the show. Seth has served as a major source of wisdom, inspiration, and strategy in my career as a marketer. As Seth says: “Marketing is making things better by making better things” and that is the mantra […]

This episode I sit down with Japan veteran and savvy businessman Seth Sulkin. He is the founder of Pacifica Capital an international hotel developer and operator. He has also recently become a disruptor in the restaurant food delivery business with the launch of his new gourmet restaurant food delivery app Food-e. In this episode we learn all about this booming industry, why before Food-e high-end restaurants couldn't or wouldn't join delivery apps, and the innovations which convinced these reputable restaurants to sign on. As Seth states, "It's the quickest sell I've done in 35 years of doing business in Japan". We also discuss developing hotels in Japan and the importance of overseeing all customer touch-points and the Instagram angle. Other topics we cover:What led to the inception of Food-eThe inside stories of food delivery apps and restaurant economicsThe problems with current food delivery apps and how Food-e solves themHow Seth was able to convince high-end restaurants to join Food-eMy crazy ideas on how to improve the Food-e experienceWhy Pacifica Capital only develops International HotelsThe reason why "chairs" are so important Unique ideas for instagram-able breakfastsFavorite Japanese word (Okamochi)Seth Sulkin: Pacifica CapitalFood-e: https://www.food-e.co.jp The Moxy Tokyo: Moxy Hotel TokyoGreat Sleep Starts Here = gugu Sleep Company: https://gugu.jp Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

In true Remnant fashion, Jonah speaks to Seth Masket – a political scientist at the University of Denver – in an attempt to understand why so few people in American life actually get what they want out of their vote. In Seth’s new book, Learning from Loss, he traces the Democratic Party’s inability to come up with a coherent “autopsy” post-2016 as Republicans did post-2012 (which is not to say that the GOP actually followed its own advice; we wouldn’t have Trump if it did). There’s some debate punditry at the beginning, before Seth and Jonah swiftly move into the explanations that Democratic organizers and activists have developed for why Clinton lost to Trump. The primary explanations often focus on a contentious topic: identity politics. As Seth says, “Doing this research helped to remind me that all identity claims are essentially a construction,” but for something so artificial, they have a very outsized effect on our politics. While Seth and Jonah effectively take opposite sides on this issue, they generate much more light than heat, while also arriving at an answer to the fundamentally important question in 2020: For a party so concerned with diversity, how is it that the Dems ended up nominating a septuagenarian white guy? Show Notes: -The Dispatch30-day trial at -Learning from Loss: The Democrats, 2016-2020Seth’s new book, -White liberals have moved farther to the left -Overdetermined phenomena -Weather’s effect on elections -The RNC’s 2012 “autopsy” -The invisible primary -The Party Decides -White Identity PoliticsAshley Jardina’s -Breaking the Two-Party Doom Loop -DrinkHydrant.com/Dingo for 25% off your first order -Acton.org/Dingo to subscribe to the Acton Line podcast See omnystudio.com/listener for privacy information.

I spent some time discussing passive income, staking, masternodes, mining, DeFi, and more with Seth "MineYour.Biz" Estrada. Learn how you can start earning passive crypto today with a focus on mining.*I accidentally used my webcam microphone, so my audio is awful, I apologize*As Seth describes on his YouTube channel, his channel is part mining report, part video podcast, part instructional media, and part hands-on building/making/DIY learning. ALWAYS fun!

While going through an exercise to find what a life with chronic illness has GIVEN rather than focusing on what all it has TAKEN, Jessica stumbled upon this concept of adaptabilty. As Seth and her began to discuss this silver lining, more and more examples of how we as humans should workout that adaptabilty muscle within ourselves. How much could we achieve if we looked at life and situations in a problem solving mindset rather than viewng issues that arise as obstacles or stumbling blocks? We are meant to live the human experience, but what if we adapt more to circumstances to reach our goals in the midst of the chaos rather than seeing the chaos as something additional to overcome and conquer?

Chris Jesperson is a successful entrepreneur that has in some amazing businesses and opportunities doing something that he wasn't even 100% sure on. He is the owner of The Madison Venue (https://themadisonvenue.com/) located in Cleveland, OH and President of Storybox Cinema (https://www.storyboxcinema.com/). He is also part of Chapter One Photo and Video (https://chapteronephoto.com/). Running businesses like what Chris talks about take a lot of determination and a lot of risk but as you will notice, he is doing quite well.At the young age of 27, Chris is doing quite well in the businesses that he has gotten into. He's in the space of wedding photography, running Some of the experiences he has talked about is working with Cardi B for her daughters birthday and even taking the photos for Baker Mayfield's engagement photos at his venue.Chris explains that when he first started this journey with his businesses, he had no idea what he was doing. From what to wear at events to meeting up with people that he has only had conversations with over the phone or email 2 days before the event, he hasn't let anything stop him. As Seth states, he says Yes and gets the job done.Anyone can do anything which is a great takeaway from this video and hearing his story.

- Seth Morales Those folks have had their eyes closed to this central, frontline workforce. And I think the lights have turned on and many people are starting to realize that this essential frontline workforce that is delivering packages to your front door, making sure that certain type of food or consumer good products are making it to the grocery store or anyone else's household. It it's a priority and it it matters.   INTRO   We are deep into the COVID-19 quarantine.  My thoughts are ranging widely and, a few nights ago, I found myself pondering the spaghetti…all the steps along the way that got it to my front door.  As so many parts of our economy have stalled out, there are still workers packaging and delivering all of the goods that are filling our pantries.  Workers that drive the trucks and deliver the packages.  What is life like for these often under-appreciated front-line workers?   And that is what led me to Seth Morales, the CEO of the Morales Group, a company that provides for the staffing needs of warehouses and hubs throughout the USA.  Seth shares his insights, gleaned from 15 years of serving front-line workers, as well as his own leadership insights.   Before we begin, I want to thank our sponsor, FullStack PEO.  Are you a small business owner or entrepreneur?  The team at FullStack helps navigate and manage your benefits so you can focus on growing your business.  We are also sponsored by Handle with Care Consulting.  Connecting with and supporting your people is so important during these upside down times.  With sessions on compassion fatigue, workplace empathy, and communication coaching for downsizing, we empower you to create workplace cultures of support and care.   Now, back to our conversation with Seth Morales.  In addition to his role as CEO of the Morales Group, Seth serves on the board of the Indiana Latino Institute, St. Vincent’s Health System, the Young President’s Association, and True U.  He is also the husband of Jackie   - Liesel Mertes When did you meet your wife, Jackie? Was that 10 years ago? Have you known each other a lot longer than that?   - Seth Morales We've known each other for almost 12 years. We met at work, so we had an office romance scandal.   - Seth Morales You call it whatever you want, but we we met at work. She was hired in as a business development rep or in sales. And I was on the sales team as well. And you kind of just put two and two together, you know, a month or two into her working. I, I pretty much kind of fell over for her. And we dated maybe two months into her work and at Morales Group. And then I went to my dad and I said, "Hey, Dad," because I work with my dad, we're in a family of business.   - Seth Morales And I said, "Hey, would you would you be open if I asked Jackie out on the date?" And he gave me the green light. He just said, "Just don't mess it up because this could end up not so, not so great for both parties." And so, so we dated for a year and then we eventually got engaged and then we got married, think nine months later. So, it's been a good working relationship, but it's also just been an awesome partner that I found just at home and on the field.   - Seth Morales So she's, she's been fantastic.   Jackie and Seth have two sons.    - Seth Morales Sebastian and Matteo and Sebastian or Sebastian is six, Matteo is three. And they're both quite active:  young little guys just doing their thing at home right now. We have two cats, no dogs, no no other pets. And if a gal that helps out around the house, Theresa and I call her Mother Theresa because she's a saint.   - Seth Morales She's amazing. So that's, that's kind of what fills the household today at Casa Morales.   - Liesel Mertes And the Morales Group is a family business that you have transitioned into you. The position of CEO this year. Congratulations. And could you tell listeners who don't know what you do? What some of your mission and just place in the ecosystem of business here is?   - Seth Morales Yeah. Thank you for, for that. Morales Group is a purpose driven company that really, I think. Has its why and place and our why or our mission statement is to build a better future. And we live and breathe that daily, what we do and we do it is, is very similar to a lot of other staff in recruiting companies. So we are a traditional recruiting and temporary agency. So, we provide a lot of different jobs and career paths to folks in the light industrial market.   - Seth Morales So anything that's manufacturing, e-commerce or logistic space, we provide a lot of staff in that space. But I think, most importantly, Morales Group was was founded along the premise of really trying to build a better future for those who are underserved, who maybe are disenfranchised or need just an opportunity. And those that make ten or twelve or fifteen dollars an hour just need a jumpstart. And they need that voice and that kind of partner to help kind of bridge the gap and provide opportunities.   The Morales Group has been living out that mission for fifteen years. In the local Indianapolis area, they have 2,500-3,000 external teammates and they have been expanding to markets like Dallas, Louisville, and Charlotte.    - Liesel Mertes So I think that many times, if you haven't had direct exposure to the world in manufacturing or the sorts of places that have these temporary positions, they can be kind of taken for granted or invisible to people. How, how do those positions contribute to the functioning of the American kind of economy in general? Like what infrastructure that most people just have their eyes closed to? Is that providing?   - Seth Morales That's a really good question. And you mentioned that those folks have had their eyes closed, too. This is central frontline workhorse. And I think the lights have turned on and many people are starting to realize that this essential frontline workforce that is delivering packages to your front door, making sure that certain type of food or consumer good products are making it to the grocery store or anyone else's household. It it's a priority and it, it matters.   The Morales Group is very purposeful in what they call these workers.  - Seth Morales We call them teammates. We don't call them temps or associates. We call them external and internal teammates. And so kind of an internal corporate staff that that it's in the office. And then we have external teammate that, you know, we've got three to four thousand strong on a weekly basis. And so we're, we're really trying to lift up this workforce.   - Seth Morales We see. To serving and being a voice for the workforce and not just settling for any job. We want to eventually get him a better job and into a career. And so we call that ABC any job, better job, career. And so we're trying to take them from any job and really try to build a better future for them. And so that's kind of our mission statement.   - Liesel Mertes So one of your external teammates, can you give me like a like a day in the life of what it's looking like for them right now? Because I imagine that there is you know, if you're maybe even like if you're working on a manufacturing line, you know, can you have six feet of distance?   - Liesel Mertes Like, what are their concerns as they are going into work every day, which are very different than people who, you know, are staying at home?   - Seth Morales That's a that's another great question. I think the day in the life of an essential frontline external teammate that works with Morales Group would look like this. They would be working at a first or second shift in an industrial park. And one of our clients that we support is the Wal-Mart may have a large e-commerce center. And so if you're ordering anything from Wal-Mart from an e-commerce standpoint, there's a good chance that our workforce has been in that building helping fulfill those orders and ship those to your front door.   - Seth Morales But what they do on a day to day basis is, you know, you've got several thousands of people inside a million square feet. And there are some challenges with social distancing. There are concerns about, you know, do you have the right PPE? Are you doing temperature checks if you have a covered case? You know, how long do you shut down for two to scrub and sanitize the facility or the area where you had the positive case.   - Seth Morales And so, we've seen some turnover with some of our frontline as external teammates that, you know, you might catch one, that somebody's on your shift had a positive case. And there's there's just kind of that word of mouth and it spreads. And so you have some churn there. And you understand that.   - Liesel Mertes Have the external realities made it more difficult to recruit people for these positions? Because I imagine there's two parts. There's external uncertainty. I could I could get sick if I go out there in the world. But there's also the economic realities that perhaps people are feeling really. You know, this is the option that's available to me and I need food on the table. How are those conversations feeling within your recruiting pipeline?   - Seth Morales That's well thought out there. You definitely have a two sided reality where there's fear of getting infected.   - Seth Morales And that's real. And you see turn over and you see a number of external teammates apply. Sign up for the opportunity or the job and then not follow through for whatever reason, whether it's fear or, hey, I don't like I didn't like going on that orientation tour because they're just, you know, the distancing isn't there. They don't have the right PPE on. And so that's a challenge for us. It's real.   - Seth Morales But there's also that, you know, frontline essential external teammate that definitely has to put food on the table. And often they live, you know, paycheck to paycheck and they can't just work from home because they don't have a skill set right now to land them a gig like that. And so they do need to work. And it's just it's, it's kind of a sad reality. But at the same time, it's also kind of a noble thing to see them helping kind of keep America running, to keep us up and running with our supply chain. So it's it's an interesting space, especially with, you know, the numbers that have come out over the last week with twenty six million people losing their job over the last thirty or forty five days and the unemployment jumping up to close to 20 percent.   - Seth Morales There's, there's a lot I agree. And it is it really I think it it's staggering. But it's also like, OK, here's here's an opportunity to support, you know, those that maybe do need to work. But at the same time, you got to respect that they're maybe sitting on the sidelines and they're, they're collecting the government stimulus check to offset this period so they can be safe. So it's, it's, it's two sided, but it's a it's a tough kind of situation to be in.   MUSICAL TRANSITION   - Seth Morales You understand that there's, there's that fear factor. But what we've tried to do is find really good partners that get supporting our external essential teammates. And Wal-Mart is phenomenal at it.   - Seth Morales And I think there's some other partners that do it really, really well.   - Seth Morales We have a few that could use some, some improvement, but they, they have a ton of legitimate concerns.   Seth, his Dad, and Jackie have been trying to get a pulse on those legitimate concerns.  They set up 15 minute Zoom meetings with their workers, when they are done with a shift or off of work   - Seth Morales And I think that's mattered because when you when you take the time to just kind of here and listen and let them know that you're supporting and let him know that, you know, it's it's people, then it's products and service and then it's it's profits.   - Liesel Mertes The phrase people before profits is an evocative one. It sounds really good. I think sometimes people can't embrace that, but not quite know how to actualize that in real time. What are some of the things that you're doing at the Morales Group to live that out lately?   - Seth Morales I think from a Real-Time standpoint, I think being very, very authentic and truthful and very clear with the way you communicate where you stand as a company, you know, we, we did have to do a round of layoffs at the beginning of March.   - Seth Morales And that was super difficult because we haven't done that and in many years. And so it's kind of contradictory to this whole, you know, people before profits. But at the end of the day, you have to think of the greater good and you have to think of, you know, the ship not going down, but parting ways with with those folks that, you know, just didn't, didn't make the cut. And that's tough. And when you, you have to share that reality, it's not easy.   - Seth Morales And I think. In our in our space, I've, I've just been very, very vocal about where we are as a company and tried to give them benchmarks as to if we stay at this point. We should be good if we don't go to this point financially as a company. We're going to be in trouble.   - Seth Morales And I think just being open about that and not using words that I called weasel words like we might could we should maybe think those words are very kind of corporate speak or very kind of wishy washy.   - Seth Morales And what, what we're trying to do is communicate often, communicate clear and be just thoughtful with, you know, the way we're at and, and be very vulnerable. I think at the same time, like it is about having to part ways with teammates or talk through people's fears about, hey, my next to go or hey, are we gonna have another round? That's, that's a tough conversation. But I think being very intentional about that communication, doing it often.   - Seth Morales I've been doing video emails once a week. It's a two-minute video with an update with where we're at instead of a kind of a corporate sounding email.   - Liesel Mertes So you're demonstrating intentional…by those regular check ins, are you noticing as you're as you're having these calls like common themes or concerns that people are bringing up, has it changed, you know, as the weeks have dragged on or what have you been hearing?   - Seth Morales The external teammates have definitely you've seen kind of that mental health and that fatigue about, hey, could I get a positive case as we get more and more people inside this manufacturing plant or warehouse, the chances of that going up or are higher.   - Liesel Mertes You mentioned companies like Wal-Mart. They're doing a really great job of caring for their people. What are some of the things that they're doing that really catch your attention as well? I mean, you're going above and beyond.   - Seth Morales I mean, I think there's two things that come to my mind. First, there's obviously the, the monetary factor and traditionally being a higher paying wage and painful Indiana. I think they typically pay around seventeen dollars an hour for a warehouse position.   - Seth Morales That's, that's fairly competitive for that market. They've definitely up their game and they've, they've increased that wage to closer to twenty dollars an hour. I think it's 19 something per hour. And so they've done kind of a like a bonus and a pay increase, which we all know that, you know, pay isn't the only factor, but what they've also done, I think, on a just more sustainable making sure that they're empathetic is they've been really good about lifting up and listening to a lot of the external teammates and these kind of small huddles where they've got, you know, a small group of people and they're doing it daily and they're very proactive with the way they've come up with protocol that clean the facility.   - Seth Morales I haven't seen a better plan than what Wal-Mart has rolled out, and they're just super aggressive. If there is a case they shut down for two and a half, three days, they clean the entire plant, they bring in these fog machines. They're just they're extremely tedious about how they go, about making sure that that that cleanliness factor is there. So that's been good. So I think, a, they listen they're empathetic with some of these huddles.   - Seth Morales B, they've got a very stringent plan to clean up. And then C, I think the pay rates have been adjusted to kind of reflect helping kind of compensate for those that are stepping up during this time. So that's what we've seen from them. It's you know, it's, it's not it's not always good when there's still, like challenges. We still have turnover, but they've been a good, I think, partner to step up in this time.   - Liesel Mertes And without naming names, specific partners, when you think of people within your network, you think man like this is just something that it's, it's not supporting our people out like this is this is a damaging behavior, a way of dealing people. What are some of those problem behaviors that come to mind?   - Seth Morales We see them very hesitant to shut down operations. We see them dragging their feet on what type of protocol they really like, step up and clean the facility. So there's, there's that just unwillingness to sacrifice the bottom line and focus more on just what's best for the shareholder, not for kind of the human factor.   - Seth Morales So we do have some partners like that. They've been a little bit of a pain in the butt.   - Liesel Mertes What would you say for someone, you know, for listeners who, they have never worked in temp work or manufacturing, and they have kind of a just a fuzzy idea of what that might be like.   - Liesel Mertes What would you want them to know about some of the teammates, whether it's with the Morales Group or, you know, across the country, the people who are keeping America running right now?   - Seth Morales I think the one thing that comes to my mind that I'd want me to know about our external teammates that are considered temp associates. You know, they, they, too, want to build a better future. And they, too. Don't want to just sit on a couch and collect a check.   - Seth Morales They, they have aspirations of providing for their family and they really want to find a way to make an impact. A lot of times these folks are unskilled and they are hungry to skill up, but they don't necessarily have that kind of traditional pathway that maybe some of us have been fortunate enough to take advantage of. And so I think they need an advocate. They need a voice.   MUSICIAL TRANSITION   - Seth Morales We folks support a lot of people from just all over the world who are immigrants or migrants and those that just really want to build a better future and build upon the American dream. Don't get me wrong. I mean, I get our workforce when you when you're in our space. There's, there's challenges with you know, there's, there's baggage.   - Seth Morales There's, there's just it's a life. But they definitely still want an advocate. They step definitely still have the same desires. They just need more cheerleaders and coaches to lift them up and support them.   - Seth Morales And so I think just. I would encourage everyone to be a little bit more open to some of the cultural differences that we see with our work force. And then also, I think just being respectful of, hey, this workforce is essential. And, you know, you talk about that, the tagline America runs on Dunkin. Well, I think America runs on, you know, that essential frontline teammate. And I am I am very, very proud.   - Liesel Mertes If there are listeners right now that we're hearing, maybe they're opening themselves up to imagining the reality of some of these frontline people who are risking a lot to show up each day to help keep things running. And they say, wow, you know, I I want to help support these people. I want to help partner with organizations or come alongside them. Where are some good places for them to go with their their time or their money?   - Seth Morales I think there's a few ways, you know, I think obviously any type of e-commerce product or anything that's shipped to your front door. Please keep continue to press and click buy and keep those, those orders up and run. And that definitely helps with the overall economy and, and gets our, our teammates kind of active and employed.   - Seth Morales But I think when we think about how we provide more just, I think, respect and gratitude towards those that are on the front lines.   - Liesel Mertes Are there any other things that you feel like I'm putting to talk about and what the Morales Group is doing to support people right now that I haven't had a chance to ask you about?   - Seth Morales I think you've, you've covered a lot of it, but one thing that I would just continue to add upon is just.   - Seth Morales As those that might be listening today are your leader within an organization. I think there's no better time than now to be human and real and authentic and to really think through this. This is just. What's going on with, with your business and how you can serve in a way that's just decent? This is just a great opportunity.   - Seth Morales People remember will definitely remember how you made them feel during this time and how you either supported them or didn't. And it's just it's a great opportunity, I think, for leaders to step up and be very authentic and genuine.   - Seth Morales And, you know, lots of times, especially for people who rise to the level of executive leadership. Vulnerability is not a skill that has been prized in their rise to influence. As you think about what it's like for you to even stand on the brink and think, who am I going to be like? Am I going to be out there and vulnerable in my communication? What like what can get in the way of that? And what are things that you anchor on?   - Seth Morales Remind yourself of that. Help you push to really embracing a more vulnerable style of leadership. I think about our core values and our core values are be humble, be courageous and be a light and be in a light. Being courageous and being, you know, just showing humility during a time like this. I think all too often I think leaders, you know, have this kind of. Mindset that they have to act and operate in a certain manner and they can't truly be themselves.   - Seth Morales And about a year and three and I'm an achiever. And there's often times where I catch myself wanting to look the part and achieve and obtain all these great accolades. But at the end of the day, I think what people are really, truly looking for, people that can be trusted, that are authentic about what they share.   MUSICAL TRANSITION   Here are three takeaways from my conversation with Seth I want to grow in my appreciation of the hourly workers that are keeping our economy running.They are essential and often overlooked.  In cultivating appreciation, start with something basic:  maybe pausing to give genuine thanks and a good tip to your Instacart shopper or the delivery person.  I hope that this time of need plants seeds of gratitude that continue to bear fruit when our economy is again running at full-steam and these workers could once again fade into the background.  Communication matters.At the Morales Group, that looks like regular check-ins and avoiding “weasel words”.  Be clear and be human in your communication.  Video communication has the added benefit of truly humanizing your words in a way that email does not. As Seth said, people will remember how you treated them.Put a radical focus on cultivating empathy and care…and, as Seth mentioned, this oftentimes means leading with your own vulnerability.  What does it look like to be human and vulnerable with the people you interact with today?   Thanks to your sponsors, FullStack PEO and Handle with Care Consulting.   OUTRO

In this conversation with Kevin Smith and Seth Creekmore, I was gifted with such insight into the way we embrace and avoid our emotions from our unique perspectives.  Each type process emotions and feelings differently. Kevin resonates with the type 5 and Seth with type 4. Type five process emotions from their head while type 4 from their heart. It has often been assumed that type 5s have no feelings which couldn't be further from the truth and is, incredibly hurtful. This is why this conversation with these two is so important. Lack of emotional expression on the surface can be a way to protect the depth of feelings within. Just because someone doesn't want you to see their feelings, don't assume they have none or that they're not very aware of them. On the other hand, type 4's have the ability to connect deeply with their own emotions as well as have a keen sensitivity to and an understanding of others' feelings.  As Seth points out, the emotions we choose to not acknowledge and deal with will come out in other ways. This gift allows 4s to help others who may not be in touch with their own to find the freedom to experience them. Resource Info: I met Seth and Kevin in a professional development course for Certification in Enneagram Applications through Enneagram Georgia facilitated by Nan Henson and Lynda Roberts, Riso-Hudson certified teachers and authorized professionals.  Seth Creekmore: “Creekmore is a cinematic folk artist creating moments to experience the soul. He fancies himself an epicure of all things good and finds himself at home either in a coffee shop or in the middle of a forest always attempting to marry the savage and the suave.”   IG: @creekmoremusic Website: Creekmoremusic.com Kevin Smith: IG: @asilentthousand

MOUNT DIABLO 101  Take a hike with Seth Adams, who’s been roaming Mount Diablo on behalf of the conservation organization Save Mount Diablo since 1988. As Seth explains, the mountain was sacred to Native Americans, they saw it as the place where the world was created. For the Europeans who came later, it was a navigational landmark and place to map the Bay Area. Late in the 19th century, its coal fueled California’s industrial development. Today, it’s a real wilderness within an hour’s drive of millions of  people. Presented by Save Mount Diablo in partnership with Mount Diablo Interpretive Association. 

When I was three a lawnmower turned over on me and crushed my left temple, I have a noticeable but faded scar in the shape of a cross. I can actually remember bits and pieces of the moments before, during, and after the accident. My head on my mother's chest, covered in blood, as we raced to the nearest hospital 10 miles away. Today, I call it my Harry Potter scar. The girl who lived. I'm Sheree Martin, host and producer of Birmingham Shines, and I want to say thank you for listening to the podcast and for sharing it with your friends. I've been blessed to have met so many awesome individuals through Birmingham Shines, both guests, fans of the show, and others who simply love Birmingham or love podcasts. It's hard to believe that it's been a year since I started scheduling interviews for the first episodes and now we're just a few weeks away from the anniversary of the first episode release. This week's show is a bit different. I decided to make myself the guest, to tell you a little bit about my own story, why I started Birmingham Shines, what I'm trying to do here and some other things I'm working on. Some bits and pieces of this have been woven into my conversations with guests, but a lot of what you're going to hear in this episode is new and I'm going to try to do it more in a storytelling format. Some of you know that I'm a big fan of Seth Godin, who's both an inspirational force for the adapting to the new economic realities we live in, and someone's who helped to change the face of marketing in the digital arena, through his book, Permission Marketing, and later on, through his messages of empowerment. As Seth recognized years ago, the internet enables everyone—from brands to individuals in basements and bedrooms—to bypass the traditional media gatekeepers and to find and speak directly to their tribe of fans, followers and kindred spirits. When I began making plans to leave my faculty job at Samford a few years ago, I decided I wanted to stay in Birmingham, if possible, and that meant I would be leaving academia because there are only a few teaching jobs within driving distance for someone whose focus is social media marketing, digital content strategy and media law. Within academia, the traditional approach to PR and advertising doesn't accommodate the perspective that I bring to the table. And marketing departments in business schools typically don't consider faculty with a Ph.D. in Mass Communication, those programs want a Ph.D. in marketing or, perhaps, psychology of consumer behavior. It's all very siloed and that's not a topic I care to get into in this podcast. My point in bringing this up BEFORE I get into the official part of the episode is to say that when I left Samford my plan was to demonstrate how on-demand audio, especially audio content with a longer shelf life, can be a key part of business marketing strategy. That's a message I've been talking about behind-the-scenes for quite some time. More recently, I've ramped up my own marketing efforts to explain this approach to CEOs and business marketing and corporate communications managers to sell my own on-demand audio content strategy and production services. My target clients are B2B companies, and professional service providers, like lawyers and accountants, and other certain business sectors like real estate, construction, and banking/finance, healthcare and veterinary medicine. If you're a business owner, a marketing manager or someone who handles PR and corporation communications in house or with an agency: Perhaps the best way to think of it is this: Podcasts are like having your own business radio station and you are the DJ. You can decide whether to have short news features, product-specific episodes, answer the FAQs of your customers and clients You get to explain what you do in a way that lets you speak directly to each unique customer. Not only do you get a “radio station” section for your website, with audio file that you can distribute across the digital spectrum through iTunes, SoundCloud and other channels, but you can also use the script or notes from each episode as the basis for a text story on your website to get more SEO juice from the content in the audio file. You can also use pull-quotes from the audio to create graphics that you share across social-media channels. The Birmingham metro area as over 400,000 daily commuters who spend around 50 minutes of each work day driving alone to and from their jobs. Many of these are your customers and many of those customers will gladly choose to listen to you answer their questions and solve their problems through your business radio podcast. Another cool thing is this: Even if your target customer doesn't immediately listen to the episode, the podcast is always available to answer their question when the time is right. Content creation becomes an investment, not an expense. And the distribution of the episode across social media channels gives you brand impressions in ways that ads do not, unless they are internet display ads or promoted posts on social media. So even if the episode doesn't immediately generate listens or downloads, you can still get brand impressions for unique content. The great thing about on-demand audio, is that's very affordable, multipurpose and you--the business owner, the PR specialist, the marketing manager--get to control the distribution schedule. On-demand audio is targeted to your unique customer profiles. Each episode can speak to one segment of your client base on one unique topic or question or concern. That means you aren't throwing money out the window on relatively expensive and ephemeral radio and TV ads that evaporate into the ether as soon as they're broadcast to an audience that's both distracted AND much broader than your ideal customer base. Unless you're a fast food restaurant, a car dealership, or a big-box retailer these radio and TV ads probably don't give you much bang for your buck. Print ads also have a relatively short life and are very hard to target. You're usually paying for reach you don't need. And with print ads, your message is competing with a million other distractions. With on-demand audio, you can create one piece of content that speaks directly to many ideal customers, one individual at a time. When someone is listening to your voice through an earbud, you can establish a relationship with the customer that grows over time. And that content is easily repurposed for use in a multi-channel digital distribution world. I'm here to help you develop a business radio strategy and launch your own podcast. It's really not difficult. I can handle the episode production, as well as the scheduling and distribution, if that's not something you want to do in house. So how to connect with me? I've put together landing pages at birminghamshines.com and shereemartin.com that explains what I offer and I'm happy to give you ballpark estimates on costs, both for strategy development and production. If you don't have time to visit the landing page, you can email me: sheree at shereemartin.com and ask me about podcasting for your business.   Now, back to this week's episode:   Remember that lawn mower accident? A week or so after I was released from the hospital, I spent a few minutes facedown in a muddy, freshly plowed field while a tornado passed overhead. My dad was trying to run with me to a neighbor's storm cellar when we got tripped up in the muck.   Fortunately, the tornado was just to the north of us and not quite on the ground, so we weren't harmed. My bandages were a muddy mess. I can see the scene unfolding like it was yesterday.   On the way home from the doctor's office to have my bandages changed, my parents had stopped to speak with my maternal grandparents, and we were all standing in the yard when Earline, a neighbor, up the road began running in our direction screaming, “Tornado, it's about to get me....”   The house between us had a storm cellar. My grandfather, Paps, sprinted off in the direction of the cellar, but opted to go under small bridge. My dad took the shorter route, which is how we ended up in the field. He'd taken a short cut that didn't quite work out. My mom and mema were left standing in the yard. They didn't run. A couple of years after the lawnmower accident, on a sweltering hot June day in 1968 when I was 5, my beloved grandfather, Paps, was my pier-side babysitter while my parents spent several hours waterskiing on the Tennessee River. It was a very hot day and my dad was a tool and die maker who worked the 4-12 shift at Ford Motor Company in Sheffield. He had to go to work so we left the river in mid-afternoon to return home. On the way home, it was clear my grandfather was in distress. He was sweating profusely and complaining of nausea. Everyone thought it was the heat. We dropped my dad off at home so he could leave for work and then drove on to my grandparents' house. Mom and I drove on my grandparents house, a quarter-mile away. It had been decided that I could spend the night with my grandparents, which I did regularly. My uncle William stopped by with some medicine for my grandfather, who was lying on the couch, obviously in a great deal of distress. He left and Mom left to return home to get clothes for me to spend the night. A bath was running for me, when I heard my grandmother scream to call my mother. I ran into the den to see my grandfather having a heart attack.    

Neal allows himself to be recaptured by Garten. Tory witnesses his torture and wishes to save him. Seth, in an effort to convince her that Neal is okay, tells her Neal shouldn't be saved just yet. As Seth is trying to answer Tory's questions, Micah shows up. Jake wakes up in the Cloud-Jumper kingdom, finally recovering from his illness.