Business & Beers Japan

Have you ever been curious about working for a Japanese company but felt discouraged by stories of long hours, low pay, rigid hierarchies, and mandatory social drinking? If so, this episode is for you. Our guest, Alvin Tan, dives into his controversial Medium article, "Why More Foreigners in Japan Should Work for Japanese Companies: Six Reasons to Consider It."The article sparked a firestorm online, generating nearly 100 negative comments on social media, with many Japan experts calling working for a Japanese company a career dead end. But Alvin challenges that narrative, sharing six compelling reasons why it might actually be a great opportunity for foreigners.As someone who has worked for two Japanese companies myself, I've seen firsthand the benefits—and was inspired to offer my own six reasons why it's worth considering. Together, we break down 12 reasons why working for a Japanese company might just be the career move you didn't know you needed. Other topics we discuss:Learning about real Japan via Japanese corporate cultureMastering the Japanese concept of QC, Customer Service, and HospitalityThe difference between Otsukaresama and Gokorosama?Why Japanese companies don't have clear job descriptionsWhy one is unlikely to ever get fired from a Japanese companyThe pay isn't good, but the benefits are usually greatYou get paid to practice JapaneseBeing a great stepping stone for better job opportunitiesAlvin's two favorite untranslatable Japanese wordsAlvin Tan on Medium: https://medium.com/@alvintwritesAlvin Tan LinkedIn: https://www.linkedin.com/in/alvin-tanMore Now and Zen episodes: https://www.nowandzen.jp/Dream Drive: https://www.dreamdrive.life

Welcome to today's episode! Our guest is the multi-talented Sean Nichols, whose career is as diverse as it is inspiring. Sean has captivated audiences as an entertainer on Japanese TV, performed as a Manzai stand-up comedian, and even served as the global representative for Japan's biggest YouTuber. He's toured with Aerosmith and, most famously, broke barriers as the first—and only—foreigner to star in the Ultraman series during its 40-year history, playing "Sean White" in 50 episodes.In this episode, Sean takes us on a dream journey, sharing how he went from watching Ultraman on TV as a child to donning the iconic suit. He dives deep into his experiences in the Japanese entertainment industry: founding his own talent agency, navigating cultural nuances, and facing the highs and lows of stand-up comedy—including a memorable loss in the final round of a competition due to one bold joke. Plus, Sean reflects on the biggest professional risk of his career, one that ultimately led to touring with rock legends Aerosmith.Get ready for an episode filled with passion, perseverance, and behind-the-scenes stories you won't hear anywhere else! Other topics we discuss:The top 3 things Japanese always find hilarious How auditions and talent agencies work in JapanBest explanation of what is a “Tarento” Representing the most famous Japanese Youtuber Hikakin and getting him on stage with AerosmithBackstage Stories with Steven Tyler and the bandHow humor in Japan is different from western humorJapanese comedy-style Manzai explained 3 tips for foreigners interested in getting into the Japan entertainment industryAdvice on how to be funny in JapaneseFavorite untranslatable Japanese wordMore Now and Zen Japan episodes: http://nowandzen.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

In this episode, we take a deep dive into the often-mystifying Japanese business practices that foreigners in Japan struggle to navigate. Intercultural facilitator Masafumi Otsuka sheds light on puzzling practices like "Why Japanese managers change jobs every three years" and "Why they always see the glass as half empty." Masa offers a logical breakdown of the periodic job rotation system and Japan's risk-averse decision-making process.We also explore key cultural concepts that are often misunderstood by Westerners—such as Nemawashi, Genten Shugi, and Kyochosei—all explained by Masa in a fun and enlightening way.Masa shares personal stories about his own struggles, including returning to Japan as a student, the politics behind leaving a high-profile job, and what it's like to feel "1/3 Japanese, 1/3 American, and 1/3 confused." This episode is packed with insights and humor, offering a unique perspective on the complexities of Japanese business culture. Other highlights from our conversation:Why there is no Japanese word for "procrastinate"The unspoken rule for Japanese overseas returnee studentsThe priority in Japan is harmonizeWhat does an Intercultural Facilitator do?Best ever explanation of Nemawashi & Genten ShugiThe subtle art of not having to tell everythingExpertise in Japan is 10ft. wide and 1inch deep while in the US its 1inch wide and 10ft. deepStrategies for getting a positive outcome from Japanese meetingsThe reason Japanese prefer the process vs the outcomeMasafumi Otsuka: https://www.linkedin.com/in/masafumiotsuka/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

In this episode, I'm joined by Yuko Tamura, an award-winning writer on the Medium platform and editor of Japonica—the go-to publication for everything Japan. Yuko's writing is a blend of "Fun Facts about Japan" and what she calls "a little rebellious essays" from Tokyo.We discuss some of her standout articles, including "The 3 Facts You Should Know Before Marketing to Japan." Yuko has a passion for cross-cultural topics and offers valuable advice for both Japanese and English speakers on how to avoid cultural misunderstandings.We also talk about her experiences writing for Medium, the opportunities for writers, and why Japonica is a must-join community for anyone covering Japan-related topics.Our conversation takes a deep dive into themes such as gender inequality in Japan, dealing with internet trolls, and how Yuko became bi-cultural despite never living outside of Japan. We also touch on her experiences working for both Japanese and foreign companies, as well as other fascinating stories from her career. Other topics we discuss:Discuss her "3 Facts to know before Marketing to Japan" article "Hone" and "Tatemae" explained from a Japanese perspectiveBreaks down the anatomy of internal business meetings at Japanese companiesWhy decisions take longer in corporate Japan Writing and speaking in English being a "liberating" exerciseOnly writing in English about gender inequality to avoid internet trollsThe Motivation Behind Her Articles on Gender Inequality and Sexism in JapanTogether we coin a new Japanese word for "Empowerment"Favorite Japanese word without an exact English translationYuko Tamura: https://www.linkedin.com/in/yuko-tamura-041b96ab/Japonica: https://medium.com/japonica-publicationMore Now and Zen Japan episodes: http://nowandzen.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Now and Zen Japan is excited to welcome Mr. Ed Thompson, a Marketing Consultant and the founder of Concept Design. In this episode, we enjoy some beers while diving into Ed's over 20-year journey in Japan and his extensive career in marketing, branding, advertising, and academia. Ed has also been a lecturer at Temple University for more than 15 years. Known for his straightforward communication and strong opinions on marketing, Ed shares stories from his early days in Japan, including his experiences of being disciplined with bamboo sticks, working alongside bureaucrats, and starting his own business after just five years in the country. He offers a unique perspective on why Japanese brand logos often use words instead of pictograms and discusses how to find your Personal Branding "voice" by critiquing the competition. Ed also explores deeper philosophical themes, such as the concepts of Wabi-Sabi and Kintsugi, and how they relate to perseverance and the Japanese spirit. Additional topics we cover include:An interesting way to translate the  word "marketing" Understanding self-worth and context when giving yourself an appropriate business titleWhy his list of clients in Japan are predominantly foreign affiliatedHow "creative" departments differ in Japan and the main role of ad agencies"Making order out of chaos" . . .  the driver for Ed's passion for marketingWas Omotenashi developed as a social norm or a way to make customers more receptive to your brand?In Japan, "Being present is more important than being whole"Why email remains the most important CRM dataConcept Design: https://conceptdesign.io/Ed Thompson: https://www.linkedin.com/in/ethompson/More Now and Zen Japan episodes: http://nowandzen.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

This conversation is one of the most amazing I've had since starting Now and Zen Japan. This episode could certainly change your life. Especially if you suffer from unhealthy lifestyle habits. Prepare to be blown away by Kaki Okumura's wisdom, demeanor, and insight into well-being and nutrition.  Kaki breaks down Japanese based wellness concepts through her "Four Essential Pillars to Healthy Living" in a very convincing and non-preachy way.  She is a writer, an illustrator, a wellness coach, and very well could be a therapist or nutrition teacher. In addition to her fascinating backstory  which includes her experience with food being a source of stress and anxiety and how healthy eating does not have to be a sacrifice,  we get into her business as a writer on Medium, starting her own business just after university, and the various revenue streams she has built for herself. Just start listening to the first 5 minutes and for sure you will be hooked and inspired by her simple and empathetic message. Other topics we discuss: Improving your overall well-being based on Japanese conceptsWhy eating healthy in the US is a challenge whereas its pretty simple in JapanThe power of balanced meals, moderation, and portion managementHow retired sumo wrestlers lose weightWhat Japanese can learn from the US about healthy livingWhy ginger is included with so many Japanese mealsFood is closely linked to environment, experiences, and emotionsIs "organic" really healthier?Variety, and why this is nutritionally important  How much can one make writing for Medium?The Free Unsolicited Business IdeaKaki's two favorite untranslatable Japanese wordsKaki's Website: https://kakikata.space/More Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Part 2 of my interview with author Robert Whiting about his recent best selling memoir "Tokyo Junkie" 60 years of bright lights, back alleys, and baseball. In this episode, Bob tells great stories about colorful foreign players and well-known Japanese baseball stars. Part 2, we talk mostly about the baseball stories from his memoir, but also get into the important story of how writing his first book "The Chrysanthemum and the Bat" completely changed his life. Together with episode #1 this is another important and rare opportunity to hear the history and evolution of Tokyo, from one Olympics in 1964 to the the current Tokyo 2020 games as lived and experienced by a true story teller, Robert Whiting. Other topics we discuss:The real reason Nomo went to the US to play for the DodgersNY Yankees slugger Hideki Matsui's adult video collection storyBeing interviewed by  Larry KingReminiscing the time spent with Sadaharu OhThe Yomiuri Giants 10 Commandments for foreign ball playersHow the export of Japanese players to the Major League has changed Japanese baseball Why there are fewer gaijin cultural transgressions these daysThe backstory behind a keepsake he received from a fan . . .  and former US PresidentWhy gaijin "used" to get an expanded strike zoneBob's favorite untranslatable Japanese wordRobert's Books (Tokyo Junkie): https://www.amazon.com/Robert-Whiting/Robert Whiting: https://tokyojunkie.com/More Now and Zen Japan episodes: https://www.nowandzen.jp/Grow your website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

I've been a devoted fan of Robert Whiting since I first read "Chrysanthemum and the Bat" in high school during the 1980s. After many critically acclaimed books, I had the opportunity to sit down with Bob to discuss his latest memoir, "Tokyo Junkie: 60 Years of Bright Lights and Back Alleys... and Baseball." In our conversation, Bob shares his firsthand insights into six decades of captivating, dangerous, bizarre, and heartfelt experiences, spanning from the first Olympics in 1964 to the current 2021 games. This is part one of a two-part podcast interview. In this episode, we delve into the "Bright Lights and Back Alleys" of Tokyo Junkie, while the second episode will cover "Baseball" and more. This rare, oral history offers a raw and underground look at Tokyo, narrated by the man who lived it—from soldier to degenerate, to professional, to the rojin—Robert Whiting. Other topics we cover include:What it's like to have your life threatened by the Yakuza (twice)Why writing a Memoir was a "painful" processThe big break which changed his lifeBefriending gangsters and its repercussionsBack stories of mafia and politicsWhat led to the writing of his 1st bookAfter 60 years in Japan what he misses most about the "good old days"News of his next book, a sequel to "Tokyo Underworld" Most "Gratifying" professional achievement Interview tips for a certain podcaster ;-) Robert's Books (Tokyo Junkie): https://www.amazon.com/Robert-Whiting/Robert Whiting: https://tokyojunkie.com/More Now and Zen Japan episodes: https://www.nowandzen.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Meshida, a former Japanese salaryman turned English language standup comedian, has spent the last ten years crafting his unique brand of comedy, delighting audiences in both Japan and the UK. Alongside his successful career as a standup, he's made a name for himself on YouTube, particularly for his humorous take on Japan's "pink" culture, while also exploring many other "wholesome" cultural topics. In our conversation, we delve into his journey to becoming a full-time comedian, the nuances between Japanese and Western humor, memorable moments from his time on stage, his earnings from viral YouTube videos, the sources of his joke-writing inspiration, and the reactions of his parents and Japanese audiences to his career and content. We also discuss other topics, including: First open mic experience at 21Why physical humor is popular in JapanTurning his insecurities into self deprecating humorHis 1st successful joke which got a huge laughIs "Manzai" the Japanese equivalent of Western standup? Once losing his confidence for 6 months after bombing on stageThe one question he would ask his favorite comicWhy its difficult to monetize YouTube even with millions of views and 60k subscribers His YouTube strategy to gain more fans and followersMeeting other international Japanese standup comediansFunny Japan Project: https://funnyjapanproject.com/Standup Comedian Meshida: https://www.youtube.com/channel/More Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Have you ever fantasized about the ultimate luxury vacation in Japan? If so, Alex Debs is your go-to guy. As the founder of Hitotoki, the Luxury Travel Designer, Alex specializes in crafting luxurious travel experiences in Japan. In this episode, you'll get an inside look into the world of luxury travel planning, including the most challenging requests his team has faced. We'll discuss how he navigated the pandemic restrictions, the unique challenges of being a small, specialized agency, and his interactions with Japan's large travel associations. Plus, Alex shares exclusive itinerary suggestions for a 2-3 day trip out of Tokyo and insights into booking a seat at the world-famous Jiro Sushi restaurant.We'll also explore a range of other fascinating topics, including:The role of a "Luxury Travel Designer" and defining "luxury" in travelTips for selecting the best travel guidesHow to handle illegal requests in the luxury travel industryDifferences in itinerary preferences among nationalitiesChallenges faced by hotels in accommodating foreign luxury guestsStories from the "Go-To-Travel" program and insights into Japan's travel associationsThe untapped luxury market potential of OkinawaThe business opportunity that inspired the creation of HITOTOKIA "Free Unsolicited Business Idea" from our conversationConnect with Alex Debs on LinkedIn and learn more about Hitotoki at hitotoki-travel.com. For more episodes of Now and Zen Japan, visit nowandzen.jp.

It's a truly inspiring chat with the incredibly positive and humble entrepreneur, Anthony Griffin. He's the brains behind Saga Consulting, a company dedicated to helping organizations and individuals share their stories with the world. They specialize in global communications, offering top-notch copywriting, digital marketing, and cross-cultural coaching. Anthony also pens insightful articles for Kokoro Media on LinkedIn, where he shares his passion for Japanese language learning and provides tips for taking your skills to the next level.In our conversation, Anthony and I both share three essential yet culturally impactful Japanese words that every beginner should learn. We also delve into a variety of topics, including:Techniques for acquiring new clients as an entrepreneurHow Saga Consulting supports Japanese companies in expanding internationallyCommon hurdles Japanese companies face when going globalBalancing Japanese cultural norms with personal styleAnthony's expertise in working with "Foreign Curious" companiesLessons learned from working for a Japanese companyEarly cultural missteps in Japanese corporate lifeRecommended Japanese language apps for rapid learningSimple language tips for fostering better community relationsFavorite untranslatable Japanese wordUnique Japanese words beginners should masterYou can connect with Anthony Griffin on LinkedIn, learn more about Saga Consulting at consultsaga.com, and read his articles on Kokoro Media. For more episodes of Now and Zen Japan, visit nowandzen.jp. And if you're looking for Japan adventures in a camper van, discover Dream Drive. 

Discover the art of mastering public speaking, enhancing your presentation skills, and unraveling the secrets to impactful storytelling. Join Dr. Greg Story, the esteemed president of Dale Carnegie Japan and bestselling author of "Japan Sales Mastery" and "Japan Business Mastery," as he shares invaluable insights into successful sales techniques, post-COVID sales process shifts, and a myriad of topics explored in his books.In this engaging conversation, we delve into the question of whether Greg's six podcasts might be considered "too much content." He regales us with true-life experiences that beautifully complement his business tips, insights, and advice, drawing from his rich background as a 6th-degree black belt in Karate with 38 years of experience in Japan. The episode unfolds as a captivating discussion on how actions and choices can profoundly impact one's life and career. Other topics covered are:The significance of public speaking skills in advancing your careerTips to ease nerves before a public presentationStrategies to "bullet-proof" yourself against challenging audience questionsGreg's simplified four elements of a successful presentationThe rationale behind his decision to "niche-down" with six podcasts instead of oneGreg's biggest "pet-peeve" when listening to other presentersIn-depth exploration of the contents and background of his bestselling booksThe transformative influence of Karate on Greg's life, perspective, and careerThe profound meaning behind his favorite untranslatable Japanese word, "Zanshin."Greg Story: https://www.linkedin.com/in/gregstory/Dale Carnegie Japan: https://www.dalecarnegie.com/ja/locations/japanJapan Dale Carnegie TV: https://www.youtube.comJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeMore Now and Zen Japan Episodes HERE 

Meet a true Hospitality Professional. Mr. Matthias Sutter, the Rep. Director of Shangri-La Hotels Japan and the GM of the Shangri-La Hotel Tokyo.  We discuss Japanese customer service, how different nationalities have different hospitality expectations, his two requirements for anyone to succeed in the hotel business, and how starting off in Food & Beverage helped craft his strong sense of hospitality.  We also talk Trip Advisor, hotel rankings, and the guest comments he likes the most.  If you are curious about how luxury hotel GM's think, practice, and teach customer service and hospitality, this episode is a must-listen. Other topics we cover:Why hotels are an "El Dorado" for customer serviceThe three topics to never discuss with hotel guestsDifferent cultures have different interpretations of hospitalityJapanese service vs. other Asian countriesPreparations for the Shangri-La Kyoto openingGuest comments which led to innovative and successful promotionsHotel "brands" have separate DNA, thus some customer focus differences   Japanese "guest comment" tendenciesThe Free Unsolicited Business Idea   The Shangri-La Hotel Tokyo: https://www.shangri-la.com/tokyo/shangrila/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeMore Now and Zen Japan episodes: https://www.nowandzen.jp/

The phrase "Do what you love and you never have to work another day in your life" fits Mac Salman perfectly. Mac left the finance  industry and pursued his passions - Travel, Japan, and tasty spirits. We discuss his customized tour business Maction Planet where he has never conducted the same itinerary twice. Then his pivot to Kanpai Planet when the pandemic halted Japan tourism. We discuss these two businesses and life in Tokyo while we sample three "Japan Related" tequilas.  Mac is an inimitable and articulate British gentleman who does his homework. He brings insider knowledge and back stories to Shizuku,  Cascahuin, and Don Suenos tequilas and their fascinating Japan connections. Even if you are not a big fan of whiskey or tequila, Mac's stories and insight make for a very lively and enjoyable conversation.  Other topics we discuss: Leaving the lucrative  finance industry and pursuing his passion for travelThe philosophy of changing tour guiding from a "commodity to a profession"Maction Planet's 99.6% rating on Trip Advisor and why its not 100%25 straight years of whisky consumption decline in Japan. That all changed in 2008Why he can be found at Jingu Stadium up to 50 times a yearSample Blanco and Reposado from Shizuku and discover its ties to FukuokaMac's amazing Sake knowledge and how he applies it to tequila tasting The hierarchy of needs and the 5 reasons Tokyo is the "Greatest Metropolis on Earth"Taste test the Blanco and an Extra Anejo from Cascahuin created by Japanese "Tetsu" KagedaThe background of the only Tequila brand owned by a Japanese woman - we try the Reposado and Anejo from Don Suenos Maction Planet: https://www.mactionplanet.com/Trip Advisor: https://www.tripadvisor.comKanpai Planet: https://www.youtube.comMore Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Deanna Elstrom is a veteran brand marketer, brand strategist, and consumer insights specialist. She started her own consulting business, Somi Insights, three years ago where she combines her love of branding with a fascination of how culture influences human behavior. The Japanese consumer is a key area of Deanna's expertise where she led two major agencies before starting Somi Insights.  We discuss the the Japanese name "Somi" which she coined, we learn the big difference between "insights" and "findings", great examples of how culture influences behavior in Japan, a cultural analysis into why Japan is ranked #58 on the Global Happiness Index, and stories of her first experience in Japan as a teenager and how this  crafted her Japan journey. Other topics we cover:The meaning of "Somi", a made-up Japanese wordJapan and the dilemma of happinessThe difference Somi Insights brings to the Japan marketFindings vs. Insights explanation with examplesOmotenashi and Sustainability balanceShe questions my Japan kitchenware market "insights"  Interesting Japan beauty market discoveries Her favorite untranslatable Japanese word = Yoroshiku OnegaishimasuThe Japanese and Western interpretation of what "home" is"The researcher is the consumer voice, keep the consumer voice as a superpower"  Somi Insights home page: http://somiinsights.comDeanna Elstrom: https://www.linkedin.com/in/deanna-elstromJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Parissa Haghirian is an internationally renowned expert on Japanese Management and Leadership and a Professor of International Management at Sofia University.  She is the author of 12 books on Japanese Management, Cross-Cultural topics, and Consumer Dynamics.  We examine these as well as some cultural concepts from her latest book. We also discuss how Japanese management practice is uniquely different,  successful Japanese corporate survival strategies and what foreign firms can learn, why cross-cultural business issues are often Japan specific, and her favorite language concept "50 ways to say No in Japanese which don't actually include No". Other topics of interest:In-depth explanation on the fundamental differences between Westerns and Japanese management environmentsHow "Constant Job Rotation" is a benefit for Japanese managementWhy are cute mascots essential in corporate JapanInsight on how Japanese companies are actually very open-mindedThe advantages and disadvantages of the "process driven" nature of Japanese companies "Cross-cultural growth is based on mistakes, it's a tough and emotional learning process"Consumer dynamics and the challenges facing foreign brands entering JapanExplanations of Ganbaru, Gamman, and Enryo from her book "Japanese Business Concepts you should Know"  "The most interesting question for Japanese is how foreigners manage, and the most interesting for foreigners is how Japanese manage" The advise which led to her dedication of researching Japanese management.The question she wishes people had asked her, but has yet had the chance to answer - until nowParissa Haghirian: https://www.linkedin.comJapanese Business Concepts You Should Know: https://www.amazon.com/Japanese-Business-ConceptsMore Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve  eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeMore Episodes like this HERE: https://www.nowandzen.jp/

Introducing the remarkable and iconic veteran of Tokyo, Timothy Langley. With an impressive track record of over 40 years in Japan, Timothy is the visionary founder of Japan's premier government and public consultancy firm, Langley Esquire. What sets Timothy apart is his groundbreaking achievement as the first foreigner to work in the Japan National Diet, collaborating closely with senior Japanese politicians. His expertise extends far and wide, having served as the top Legal and Government Affairs Specialist for Apple Computer (Japan), General Counsel to General Motors (Japan), and as a director for numerous companies, ranging from ambitious startups to Fortune 100 giants.Despite his illustrious career, Timothy is also the Host and Executive Producer of Japan's exclusive Public Affairs-related audio/video series, the renowned "Tokyo on Fire!" And the popular video series "Japanese Politics one on one". When it comes to fascinating individuals in Japan, Timothy Langley shines as the ultimate example. Other topics we cover:Great stories from serving as handler for Pres. George Bush during his Japan visitRelated stories about "clash of cultures" with the Secret ServiceWhy foreigners in Japan are often "Agents of Change"His own incredible "Agent of Change" storiesSpices up politics and explains how and why the LDP stays in powerWhy Public Affairs is so import in Japan but yet an untapped marketMotivation and insight for starting one of the first Japan YouTube video series - Tokyo on Fire! The "Free Unsolicited Business Idea" What is "Onomatopoeia" and why there are so many in JapanLangley Esquire: https://langleyesquire.comTokyo On Fire! Tokyo on Fire! YouTubeMore on the George Bush visit: My Memory Of George H.W. BushTimothy Langley: LinkedIn ProfileGreat Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Dive into the world of traditional Japanese sword making with craftsman Taro Asano. He is one of only a handful of practicing "Kajiya" (a person who forges Japanese swords / Katana) still in Japan. He also offers a workshop in English where people come to make their own custom-forged "Samurai knife". It's a unique once in a lifetime experience. We discuss all things Katana, how he became a Kajiya, his future plans - which include taking on a 20-year old American apprentice and creating a You-Tube channel to chronicle their adventures, and why Japanese sword/ blacksmithing  is more popular with foreigners than with Japanese. Other topics we cover:How long and what it takes to become a KajiyaHis thoughts on the Master - Apprentice relationshipInsight on forging steel and the processes he employsLearn why 70% of his workshop participants come from the same fieldThe rules and etiquette around handling a Japanese Katana  Why he makes kitchen knives in addition to swordsIs the myth you have to register your Katana with the police true?Plans for his 20-year old American apprenticeThe Free Unsolicited Business Idea   Asano Kajiya: http://asanokajiya.com/enAsanokajiya Studio (You Tube): https://www.youtube.com/channel/More Now and Zen episodes: https://www.nowandzen.jp/Dream Drive: https://www.dreamdrive.life

Award-winning broadcaster and radio host Guy Perryman.  Guy's soothing and melodic voice has been heard throughout Japan for the past 30 years starting with the launch of Virgin Megastores in 1990 and then Tokyo's InterFM since 1997.   In addition, he's a voice actor, event producer, and writer.  He has DJ'd for British Royalty and interviewed 100's of world famous artists and businessmen from Paul McCartney and Sting to Richard Branson and designer Paul Smith. We discuss some of these interactions and hear a couple celebrity stories as well as learning about being awarded the official title of MBE from the British Government. We wrap up this episode with special Christmas song from the Watanabes, co-produced with Guy Perryman called "Christmas Hummingbird".  This song can be heard at the 45min. mark of the podcast. Other topics we cover:How a planned 3-month stint at Virgin Megastores turned into over 30 years in JapanBeing nervous before interviewing world famous artists and who surprised him mostWhy celebrities often let their guard down when visiting JapanThe power of music and importance of mentorsHis frustrations with Japanese media and celebrity cultureWhy it's nearly impossible export Japanese radio shows outside JapanWhat he collects - its not autographsMy unsolicited  business advise for Guy Perryman His unsuccessful attempts to export J-Pop in the early daysWhy "Genki" is his favorite Japanese word Guy Perryman: http://www.http://guyperryman.comThe Guy Perryman Show InterFM: https://interfm.co.jp/gps/The Watanabes: http://thewatanabes.comChristmas Hummingbird: https:/.youtube.com/watch?v=X7FEas03XjgGreat Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode we discuss fashion in Japan and premium dog food. Not two topics often mentioned in the same sentence, but very related to today's guest Mr. Loic Bizel. Loic started his own fashion consulting business in Tokyo nearly 30 years ago and runs two very successful fashion related websites (see links in the notes below). He was one of the co-founders of the fashion "flash sales" site Gladd.jp in 2009. He's referred to as a "Trendspotter" and "Cool Hunter" by the media and is considered one of the utmost foreign experts on Japanese fashion trends. In 2017 he started a new DTC business focused on premium dog food. Using his experience in eCommerce, spotting new "trends", and understanding the Japanese psyche, "Leo & Lea" specializes in a growing niche for organic pet food with a unique customer experience. This is another insightful and fun listening episode. Other topics we cover:Fashion in Japan is about being part of a communityWhy Japanese prefer to spend on fashion over home improvementHow fashion trends start in JapanThe role and importance of "Select Shops"How the Japanese fashion market has changed in the past 30 yearsThe Moncler story of how puffer jackets went from niche to BOOM in JapanDefining Fashionable vs. TrendyWhy Tokyo is the best fashion capital in the worldDogs in Japan are treated as family membersWhy Japanese are happy to pay a premium for organic dog foodIn Japan you are not a pet "owner" you are referred to as a pet "parent"Favorite Japanese word (Shoganai)Loic Bizel: https://lebiz-consulting.comFashion In Japan: https://fashioninjapan.comLeo & Lea Premium Dog Food: https://leoandlea.comJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode I speak with Brendhan Kelly, the Hospitality Communication Manager for the Tysons Group of restaurants. Tysons is most well known for Ivy Place, Cicada, Smokehouse, and the iconic TY Harbor Brewery in Tennozu Isle. If you have dinned at any of these restaurants you were most likely impressed with the unique level of personalized hospitality. This is a direct result of Brendhan's input and influence. We discuss Tysons brand of "Global Hospitality" and how he trains and imparts this with staff and mentors and empowers them to become "experience creators".  You will also hear about how after years of consulting work, he suddenly switched careers in his mid-40's, walked into a Tysons restaurant and said "I want to work here". Other highlights from our conversation:The difference between "Service" and "Hospitality"A story about entertaining 350 South Africans during the rugby World Cup How he empowers staff to give personalized servicePet peeve about restaurants in JapanThe big break which catapulted him to his current positionMentoring techniques to teach better hospitalityThe best compliment he could ever receiveThe story behind the IPA nameHow his father's business and childhood influenced his interest in hospitalityThe one establishment which has better hospitality than his chainHow hospitality affects the bottom line in the restaurant businessgugu Sleep Company https://gugu.jpDream Drive: https://www.dreamdrive.lifeBrendhan Kelly: https://www.tysons.jp/en/recruit/interview-brendanTysons & Company: https://www.tysons.jp/en/about

This episode I sit down with Katsura Sunshine, the only Western Rakugo Master Storyteller in the world and only the 2nd in the history of traditional Japanese Rakugo. He shares his fascinating journey from Canadian playwright and musical producer to Master Japanese Rakugo Storyteller.  We dive into the details of his three-year apprenticeship, the hardships and rewards. How he became an international Rakugo ambassador not only on Off-Broadway but around the world. Toward the end of the podcast we even get to hear a short traditional Rakugo story translated into English. Other topics we discuss: The genius story behind why his Master made him bleach his hair blondWhy he does not localize the traditional Rakugo stories when presenting in EnglishHow he got his first big break to internationalize RakugoThe differences between stand-up comedy and RakugoIndentured servitude for three years and menial jobs is part of the apprenticeshipThe real meaning and purpose behind the apprenticeshipHow he convinced his Master to take him as an apprenticeNew Yorkers reaction when seeing him in kimono in publicRakugo stories are very family friendly, but there is an "adult" version as wellKatsura Shinshine's Website: https://www.rakugo.lolMore Now and Zen episodes: https://www.nowandzen.jp/Dream Drive: https://www.dreamdrive.lifegugu Sleep Company: https://gugu.jp

I've been doing the Now and Zen podcast for exactly 3 years. That's 80 episodes with many great guests, wonderful stories, fascinating insights, and I'm often asked, who was my favorite guest.  That's a lot like asking a parent, who their favorite child is, it's obviously a tough choice and one best not publicly announced. However I can say one of my favorite episodes was number #48 from October 2021 with Kaki Okumura.  So it's with much pleasure that I introduce today's guest, once again Ms. Kaki Okumura. Kaki is Japanese but was born in the US, lives in NYC and was visiting Japan over the New Year holiday when we sat down again to record another awesome episode.  We discuss her passion for writing about “Japanese Principles to Live a Longer & Happier Life”.   Her insightful, logical, and empathetic writing style is so refreshing to read and is actually changing peoples lives. So much in fact, her writing caught the attention of international literary agents and she will be publishing her first book in March of 2023. We talk about healthy living inspired by Japan, guilt-free snacking, how to overcome self-doubt, and of course her new book titled “Wa, The Art of Balance”.  Other topics we discuss:What she means by “Learn to be healthier inspired by life in Japan” “Health” is not just about diet and exercise but also feeling comfortable in mind and bodyCultural differences between moderation and portions when dining in Japan vs. the West The psychology behind why Japanese are so healthy Japanese empathy (and phrase) toward boredom snacking and the concept of having a “Lonely mouth”  Personal empathy and the connection of living guilt free through moderation and being kind to oneself The importance of counting memories not calories Kaki's challenges of being a successful writer while maintaining her “own voice” Celebrating baby steps and taking on a playful mindset when setting goals Explaining “YDK” a Japanese slang term for “Even a child can do it” or “Nothing Ventured Nothing Gained” being an important mindset The inspiration and back story behind writing her first book “Wa, the Art of Balance” Kaki"s Website: http://www.kakikata.spaceKaki's Blog: https://kokumura.medium.com/More Now and Zen episodes: https://www.nowandzen.jp/Dream Drive: https://www.dreamdrive.life

This episode I speak with Joseph Delmastro, the author of Cultured Gaijin.   It's a unique book set in 1970s Japan about what happens when Joseph, an airman stationed in Tokyo, breaks free from expectations and fully embraces Japan's traditional way of living and loving.  However it's much more than just a memoir, it's also a travelog, a cultural and Japanese language reference guide, and it's also a love story in more ways than one. You will hear all about the motivation behind writing his first novel, what made the details authentic, how the many colorful characters changed his life forever, and why there may be a second book or even a series in the works, this time focused on the 1980's and 90's. Finally Joseph offers free copies of his book to the first five listeners to contact him after listening to this episode. Contact details are at the end of the podcast and also in the show notes below. Other topics we discuss:How writing comments on a Youtube video led to writing his first bookThe life changing influence of climbing Mt. Fuji on his very 1st day in Japan in 1977The meaning behind the title “Cultured Gaijin”Explaining the Japanese concept of “Amae” (Dependence) and referencing two classic Japanese culture books every foreigner should readHighlighting Japanese culture through his own experiences in the late 1970”sJapanese hospitality has changed in the past 45 yearsHow friends letters from over 38 years ago helped in many details of the book“A price will always have to be paid for the privilege of enjoying Japanese culture”A few favorite untranslatable Japanese wordsThe Cultured Gaijin Website: https://culturedgaijin.com/Contact Joseph: culturedgaijin@gmail.comBuy the book on Amazon: https://www.amazon.co.jp/More Now and Zen episodes: https://www.nowandzen.jp/gugu Mattress Company: https://gugu.jpDream Drive: https://www.dreamdrive.life

Have you ever thought about working for a Japanese company in Japan, but were turned off by all the stories of long hours, low pay, slow career path, no incentives for performance, archaic hierarchy rule setting, social drinking requirements and more? Then this episode is for you. Alvin Tan is here to discuss his recent  controversial article on Medium titled “Why More Foreigners in Japan Should Work for Japanese Companies, Six reasons why you should consider working for one”. It was quite the combustible article in that it generated nearly 100 negative comments on Social Media. It seems that most of the Twitter-verse Japan experts firmly believe working for a Japanese company is a career death sentence. We discuss his 6 reasons why this is not the case. In fact I have also worked for two Japanese companies and I would not be where I am today without this great experience. Thus, I was inspired to offer my own 6 reasons why foreigners should work for Japanese companies. So together we examine 12 reasons why foreigners should work for Japanese companies.  Other topics we discuss:Was he surprised about the backlash to his article?Learning a lot about real Japan via Japanese corporate cultureMastering the Japanese concept of QC, Customer Service, or HospitalityThe difference between Otsukaresama and Gokorosama?Why Japanese companies don't have clear job descriptionsCredentials being less important than on-the-job training and a can-do attitudeUnless you seriously mess up, one is unlikely to get firedThe pay isn't good, but the benefits are usually greatGaining a new circle of friends and meeting a significant otherYou get paid to practice JapaneseBeing a great stepping stone for better job opportunitiesAlvin's two favorite untranslatable Japanese wordsAlvin Tan on Medium: https://medium.com/@alvintwrites Alvin Tan LinkedIn: https://www.linkedin.com/in/alvin-tanMore Now and Zen episodes: https://www.nowandzen.jp/gugu Mattress Company: https://gugu.jpDream Drive: https://www.dreamdrive.life

This episode we deep-dive into well-know, but often misunderstood Japanese culture topics with Kiyoshi Matsumoto. Kiyoshi is the author of the  book “Japan Unmasked, Understanding Japan and its people”.  Kiyoshi is Japanese but has lived outside Japan for 33 years working in the travel industry. During this time he has spend countless hours explaining Japanese culture to his foreign guests and realized there are a lot of common misconceptions about Japan and the Japanese. He wrote Japan Unmasked to set the record straight. This book covers many modern and contemporary topics and is not overly academic at all. Its a fun read and covers concepts such as Wabi-Sabi, Ma, Uchi-Soto, and many others. Kiyoshi lists his top three foreign misconceptions and why Face is everything in Japan. Other topics we cover:Uso mo houben (white lie) and how it relates to harmony in JapanThe backstory behind writing “Japan Unmasked” Why modern non-academic topics and chapter titles for Japan UnmaskedWabi Sabi and Ma explained from Kiyoshi's perspectiveImpermanent, Incomplete, Imperfect, the three “I's” of Wabi-Sabi4.6 Amazon rating and the one review which made him most happy“Perfection” in Japan is used as a defense, and relates to faceWhy he has not had his book translated into Japanese, but predicts the Amazon ranking True or false:  Japanese only smile in photos when they make the two-finger piece signTop three foreign misconceptions of Japanese: Productivity, Personal Space, and No Individuality Uchi-Soto (in-group & out group) and Omote-Ura (Public face and private face)His favorite untranslatable Japanese wordJapan Unmasked: https://www.amazon.co.jp/-/en/Kiyoshi-MatsumotoKiyoshi Matsumoto: https://www.linkedin.com/in/kiyoshimatsumoto/More Now and Zen episodes: https://www.nowandzen.jp/gugu Mattress Company: https://gugu.jpDream Drive: https://www.dreamdrive.life

Drinking wine should be a relaxing event and lifestyle enhancer, at least this is how Swirl co-founder Federico Fanelli views it. Originally from Italy, Federico came to Japan on a mission to introduce the wine lifestyle to Japanese. After a few years selling wine B2B, he together with his co-founder started Swirl, an online wine subscription service. Swirl is a very user friendly website incorporating gamification, fun navigation, and a super easy searchable wine cellar with over 140 wines from 5 major wine countries. Today I speak with Federico about the inspiration behind Swirl, scalability in a market not known for wine drinking, why the wine buying experience is usually disappointing, how Swirl creates an enhanced customer experience, and why they chose the company name Swirl, despite this potentially being the hardest English word ever for Japanese to pronounce. Other interesting topics of discussion:How the business idea for Swirl was born while drinking at a wine bar with his now co-founderHow the Swirl website uses "Gamification" to increase visitor conversion ratesCreating an enhanced customer experience to make a wow wine experienceFree unsolicited business ideas - for SwirlWhy most foreign wine business in Japan usually have a foreign customer base The wine selection process - Tasting over 2,000 wines to select 140 for the Swirl websiteWhy there are no Japanese wines on the Swirl websiteKarate and a cultural anthropology book became the catalyst for interest in JapanFavorite untranslatable Japanese word - the Mottainai conceptImporting wine into Japan is simple, but creating a wine business is a lot more difficultMost important lesson learned working in JapanSwirl Wine: https://swirlwine.co.jp/ More Now and Zen Japan episodes: http://nowandzen.jpGreat Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode you will hear from Dominic Carter, an expert on Japan market entry, market research, and branding. Dominic shares great insight, knowledge, and current research results, for anyone working in Japan or looking to expand into Japan needs to hear.  You will learn the 3 Golden Rules for Japan market entry success, the 4 Marco Trends shaping modern Japan, as well as numerous great quotes about how to succeed in the Japanese market. This is must listen to anyone doing business in Japan. Other topics we discuss: How the future of Japan will be better with a smaller working populationDoing sales in Japan is more of an art than a science and what is "aggressive positioning"Why Dominic is overly generous in his offering of free, but valuable market entry content on his blog and social mediaThe best definition of "insight" Learn the "Four Macro Trends" shaping modern Japan and how they will affect marketing and the future of doing business in Japan"Scarcity Value" and how this relates to the youth of JapanHas the COVID pandemic caused "Internationalization" to go backwards in Japan?Great marketing examples which exemplify the risk adverse nature of the Japan marketThe Three Golden Rules to successful Japan market entry Keeping your "foreignness" vs. localization for international brandsHis favorite untranslatable Japanese wordThe Carter Group: https://the-carter-group.comDominic Carter: https://www.linkedin.com/in/dominic-carter-404b62/More Now and Zen episodes: https://www.nowandzen.jp/ gugu Mattress Company: https://gugu.jpDream Drive: https://www.dreamdrive.life

Sean Nichols has been an entertainer on Japanese TV,  a Manzai stand-up comedian, the global representative for Japan's biggest YouTuber,  went on tour with Aerosmith, but is most famous for his starring role in the Ultraman series - the only foreigner to ever appear in the 40 year history of the franchise. This episode he discusses the dream journey from watching Ultraman on TV as a child, to becoming "Sean White" for 50 episodes. Sean talks about the Japanese entertainment industry from starting his own talent agency to losing out in the final round of a stand-up competition due to one off-color joke, and taking the biggest risk of his professional career led to going on tour with Aerosmith. Other topics of discussion:The top 3 things Japanese always find humorous His autograph seeking demographic ranges for 5 to 65 years oldFrom actor to international representative for UltramanHow auditions and talent agencies work in JapanBest explanation of what is a “Tarento” Representing the most famous Japanese Youtuber Hikakin and getting him on stage with AerosmithBackstage Stories with Steven Tyler and the bandHow humor in Japan is different from western humorJapanese comedy-style Manzai explained 3 tips for foreigners interested in getting into the Japan entertainment industryAdvice on how to be funny in JapaneseFavorite untranslatable Japanese wordMore Now and Zen Japan episodes: http://nowandzen.jpGreat Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This updated and re-released episode we get into Hospitality and Retail with professional sales and leadership trainer Masako Yamamura.  We discuss Omotenashi possibly leading to world peace,  Bartenders are the most fun hospitality people, Commissions and culturally why Japanese avoid the system , Fortune-tellers, and the numerous differences and similarities between the retail and hospitality industries in Japan.  Other highlights from our conversation:What the hospitality industry could learn from the retail industryHer definition of "Omotenashi" and why she hated the Olympic O-MO-TE-NA-SHI presentationUsing hospitality concepts in retail can differentiate your brand from competitionWhy a 5-star hotel experience in Japan is not as positive vs. overseasWhy Japanese "Just In Case" mentality holds back true hospitalityLeast popular jobs for todays Japanese youthHer pessimism regarding the future of JapanA story about a fortune-teller's shocking but reaffirming messagegugu Sleep Company https://gugu.jpMy Solutions https://www.my-solutions.jpMasako Yamamurahttps://www.linkedin.com/in/masako-yamamura-88060517/

Have you ever considered opening your own bar, cafe, or restaurant in Japan?  It seems daunting and bureaucratic doesn't it? On this episode you will hear just how simple it can be. I speak with William Ryan, the founder of Japan Hospitality Consultants (JHC), and the owner of the An Solas Irish Pub in Yoyogi.  William has been running Irish pubs in Tokyo for over 20 years and started his own pub in 2014. With this proven track record he started JHC two years ago when he realized there was an underserved niche advising foreigners on how to open their own F&B places in Japan.  We discuss the importance of authenticity, the hospitality niche foreigners have in a country known for excellent service and "omotenashi", the quantitative checklist you will need to open your own place, rules #1 and #2 for every new bar owner, I give William three bar & cafe ideas and he evaluates their success potential, and he discovers the worst F&B idea he's ever heard. Other highlights from our conversation:The difference between an Irish pub and a British pubHow he got "recruited" to Japan to run an authentic Irish PubThe importance of "reading the air" for bartenders and why it's difficult to teach hospitalityMisinformation and bad advise lead him to start JHCTrying to be Japanese and other mistakes foreigners make when opening F&B in JapanWas starting JHC during a pandemic the best or worst timing everThe one F&B market need he sees right nowThinking that owning your own bar will be as much fun as drinking at a barWhen a hobby becomes an obligation, it stops being a hobby anymoreTwo favorite untranslatable Japanese words explainedThe phrase "Tabi no haji wa, kaki sute" and how this relates to foreign run bars and cafes Japan Hospitality Consultants: https://www.japanhospitalityconsultants.com/An SÓLÁS:  https://www.facebook.com/AnSolasIrishPub/ More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

A topic near and dear to my interests and business: Retail in Japan. Specifically the Outlet Mall industry.  This episode we hear from Julien Rey, the Leasing Director for the Outlet! Company.  Japan already has numerous outlet malls and Julien explains how his company is differentiating and innovating in this competitive market. The fascinating quantitative and psychological factors behind mall layout, location, and loyalty. The politics of space allocation, the strategies malls use to attract customers and increase "dwelling" time, and which brands are the thrillers and the fillers. It's a great listen and not just because of Julien's charming French accent, the economics behind outlet malls is thought-provoking. Other highlights from our conversation:The roles of a Outlet Mall Leasing Director: Retailer, Realtor, and RecreationThe "Domino" effect created by certain brandsThe challenges of convincing brands to open a store in an outlet mallHow to measure and what is the average outlet customer "Dwelling Time" in JapanRecent retail trends and innovations  you can expect to see and "experience"The intricate role F&B (restaurants) plays in outlet malls Pricing "tricks" used by brands to maximize profitsHow Japanese outlet mall customers differ from other outlet mall culturesLeasing contracts: All about the  "balance of power"The one brand Julien really wants in his outlet malls The Outlets Kita Kyushu: https://the-outlets-kitakyushu.aeonmall.com/The Outlets Hiroshima: https://the-outlets-hiroshima.com/Laketown Outlets: https://laketown-outlet.jp/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This is a deep-dive into those mystifying Japanese business practices foreigners in Japan often struggle with. Intercultural Facilitator Masafumi Otsuka explains the frustrating Japanese business practice of "Why Japanese mangers change jobs every 3 years", and "Why they always see the glass as half empty". The periodic job rotation system and the risk adverse decision process  is logically explained by Masa.  This episode is filled with many cultural  Japanese business concepts often misunderstood by Westerners such as Nemawashi, Genten Shugi, and Kyochosei and Masa explains these in an entertaining and enlightening way. He gets personal with his struggles of returning to Japan as a student, the politics of quitting a high profile job, and  his being 1/3 Japanese, 1/3 American and 1/3 "Confused".  Other highlights from our conversation:Why there is no Japanese word for "procrastinate"The unspoken rule for Japanese overseas returnee studentsThe priority in Japan is harmonizeWhat does an Intercultural Facilitator do?Best ever explanation of NemawashiThe subtle art of not having to tell everythingExpertise in Japan is 10ft. wide and 1inch deep while in the US its 1inch wide and 10ft. deepBest ever explanation of Genten Shugi Strategies for getting a positive outcome from Japanese meetingsThe reason Japanese prefer the process vs the outcomeMasafumi Otsuka: https://www.linkedin.com/in/masafumiotsuka/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Connecting International Curiosity with Japanese Content with 34-year Japan entrepreneur Ruth Jarman. She is the founder of Jarman International and the author of six books in Japanese. We talk about these books, this content, and where her passion for Japan comes from. We also discuss "Reading the Air" and other non-verbal conversation traits in Japan, her top 3 cultural reasons Japanese are uniquely wonderful, and how her new corporate partner is helping solve the nightmare for foreigners that is banking in Japan. She is full of infectious energy and together we share stores laughs, unique insights, and a couple beers at The Rigoletto in Shibuya. Other highlights from our conversation:Why Japanese are comfortable in being "under the wire" or "avoiding the limelight""Taking it to a higher level" or "Give one's All" is ingrained into Japanese psyche How attracting foreigners is one part of the Japanese government's revitalization strategy for rural JapanJapan's extreme focus on the "long-term view" of everythingGreatest accomplishment in her 34-years in JapanThe fundamental Japanese concept of always "Being Watched"Chat about the year 1984, when we both graduated from school7 of the top 10 denim companies in the world are from JapanJarman International https://www.jarman-international.comRuth Jarman https://www.linkedin.com/in/ruthjarmanjapan/All Ruth's books at Amazon ルース・ジャーマンMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

It's passionate travel stories from rural Japan, fascinating historical story-telling, and insightful cultural observations with Diane Tincher.  Diane has been in Japan for 35 years, lived in Kagoshima for 26 years, has 8 children, and is the owner of the must-see website "More than Tokyo". She is a prolific writer of little known historical stories she has researched in Japanese, an accomplished tour guide for Walk Japan, and her knowledge of Japanese history, folklore, and idyllic rural travel spots is 2nd to none!This episode you will hear about where you can hike and active volcano, a brief history of Amaterase, the Japanese Sun Goddess and Tanokami, cute little rice-field gods. Also two reasons English in Japan is so wacky and the only occasion when Japanese are never humble.  You will want to take notes on this one. Parts travelog mixed with history, fun cultural missteps, and humorous language faux pax . Other topics we discuss:Why so many foreigners are writing about Japan these daysThe backstory of launching her "More than Tokyo" websiteLearn more about Nakasendo, Kumano Kodo, Aomori, Towada Lake, Oirase Gorge, Yamadera, Omoshiroyama, Yamagata, Kirishima, Onami-Ike, Kagoshima, and Wakayama3 great reasons to visit rural JapanHow much one usually earns writing for MediumHer article "10 Essential Japanese phrases to learn today"Her "Three big mistakes learning Japanese" Two favorite Japanese words without a direct English translationMore Than Tokyo: https://www.morethantokyo.com/Diane Tincher on Medium: https://diane-japan.medium.com/Walk Japan: https://walkjapan.com/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Serial entrepreneur Tyson Batino, founder of three businesses in Japan including the successful English school chain One Coin English, is the guest this episode. His latest business is  'Scaling Your Company' where he advises and coaches small business owners how to scale their business 5x to 100x!  We talk about his start in Japan, how three mentors changed his career and his business life. Tyson even shares the best two pieces of advise from these mentors about working in Japan.   Tyson explains the challenges of scaling a language school into profitability, how managers and CEO's can manage the complexity of growing a new business, on his being a business specialist by being a "Jack of all Trades", and Tyson introduces his own podcast called "Scaling Japan" and why it fills a niche on how to grow a business in Japan. This episode is filled with so many business tips and gems, Tyson suggests listening to it twice. Other topics we discuss:Most managers "Under value Time and over value MoneyCreating a company which values customers and employees equallyHis plan to become a therapist helped shape his passion in JapanThe key to training foreign teachers in JapanThe difference between Mentoring and ConsultingA company can only grow as fast as its leaderCost, Quality, Time, you cannot have all 3 when supporting staffOn his 3 mentors and how they helped shortcut his career in JapanCompare our podcasting journeys"A diamond in poop, is still a diamond"Marketing as a branding tool to attract and recruit talent Favorite Japanese word without an exact English translationTyson Batino: https://www.linkedin.com/in/tysonbatino/Scaling Your Company: https://scalingyourcompany.com/Scaling Japan Podcast: https://scalingyourcompany.com/podcast/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

If you are a regular listener to Now and Zen, you'll know many of my fascinating guests are non-Japanese living in Japan. So it's always fun to have a bi-cultural Japanese guest on the show and hear their insights and perspectives.  This episode I speak with Yuko Tamura, she is an award-winning writer on the Medium platform and the editor of Japonica - the publication for everything Japan. She describes her writing as Fun Facts about Japan and "a little Rebellious essays" from Tokyo. We discuss some of these articles including "The 3 facts you should know before marketing to Japan". Yuko is passionate about cross-cultural topics and she offers  insightful advice she would offer both Japanese and English speakers to avoid cultural misunderstandings. We chat about writing for Medium, the opportunities for writers, and why these writers of Japan topics should join Japonica.We dive into the topics of gender inequality in Japan, internet trolls, how she became bi-cultural despite never living outside Japan, and other interesting stories from her experience working for both Japanese and foreign companies.  Other topics we discuss:Why create a platform of independent writers on Japan Discuss her "3 Facts to know before Marketing to Japan" article "Hone" and "Tatemae" explained from a Japanese perspectiveBreaks down the anatomy of internal business meetings at Japanese companiesWhy decisions take longer in corporate Japan How souvenirs from relatives  peaked both of our "international interests"Writing and speaking in English being a "liberating" exerciseOnly writing in English about gender inequality to avoid internet trollsMotivation behind her articles about female inequality and sexism in JapanTogether we coin a new Japanese word for "Empowerment"Favorite Japanese word without an exact English translationYuko Tamura: https://www.linkedin.com/in/yuko-tamura-041b96ab/Japonica: https://medium.com/japonica-publicationMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode I step outside my comfort zone and talk about investing with Alternative Investment Specialist Frank Packard.  Specifically we discuss Passion Investing, things like art, watches, and fine wine. What are the opportunities and what are the risks.  Do you have a collection of something which might be worth a lot of money?  Then you know It's not just about portfolio diversification, but also about the joy of ownership.  Frank is really interesting, he was actually born in Japan and only moved back to the US when he was seven. So we discuss what that was like in terms of reverse culture shock and being academically ahead of his peers.  Frank's insight on navigating both American and Japanese culture is story-telling at it's best.  Finally we discuss his 3 golden rules of investing, spoiler alert, #3 is "No Jerks",  some great reasons to be bullish on Japan's future, and a cultural analogy  / insight on American's love of "beating the clock" vs. Japan's love of silence and patience.  Additional topics from our conversation:Being a Westerner born in Japan and childhood stories from the 1950'sWhat exactly are "Alternative Investments" Discuss interest in Antique Maps, Vintage Posters, and Japanese Screens as personal collectable investmentsTells the story of owning (then selling) an original Andy Warhol artworkThe role insurance plays when investing in art and collectablesWhat is "Yield Margin" and is it high in Japan?  Japan's low interest rates make real estate investing "low risk" - True or falseHow growing up in Japan enhanced his professional communication skillsWhy Japan is the most sensual country in the worldHis  favorite  untranslatable Japanese wordMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

A very entertaining conversation all about the Italian pasta business in Japan.  This episode you meet Nikhil Gupte the Managing Director for Barilla Japan.  Barilla is a 145 year old family owned Italian food company and Nikhil is responsible for introducing their traditions, values, and world famous pasta to the Japanese market. What happens when Italian authenticity comes up against Japanese Wafu style pasta recipes? Why Barilla's packaging is unique only to Japan?  How has COVID changed the way Japanese consume pasta? The cultural reason spaghetti is far and above the most popular pasta style in Japan. Nikhil's very first trip to Japan was when he came to take over the MD position. Yes, business cultural challenges were / are numerous.  How has he overcome these?  Additional highlights from our conversation:Only-in-Japan customer complaintsSpeak about our mutual respect for Costco and their top managementWhich story-telling messages work best in JapanThe innovative story of introducing an industry 1st, paper pasta packaging How he was able to get staff to speak up in meetingsWhy most high-end Italian restaurants don't use Barilla pasta despite its top quality reputationHow living in Japan for 4 years has transformed him professionallyIntroduces one of his favorite restaurants in Tokyo using Barilla pasta, it's not ItalianSome pasta history in JapanWhy "strange" shape pasta is not as popular as long pastaHis  favorite  untranslatable Japanese wordBarilla Japan: http://barilla.co.jp/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

I thought it might be a challenge to interview my old friend David Clement. After-all we both grew up in the same small town and have known each other in Japan for over 20 years. However, his wisdom, Japan insight, and most of all, his entertaining stories make this a very fascinating episode.  22 years in B2B sales working with the biggest names in Japan and now the country manager for a "perfect start-up" in Japan. How does one make this big transition? David shares three riveting stories on leadership quirks,  negotiating, and my favorite, the hoops and hurdles he overcame to the seal the deal with with the famous Den Fujita the president of McDonalds Japan early in his career.  Additional highlights from our conversation:Debate the English definition of NemawashiWhy he describes himself as a "corporate entrepreneur"The challenges foreigners faces working for a Japanese company and "inventing ones position"David's Dale Carnegie vs. Kaizen theoryCreating your own Gravity for success in JapanEdgeCast's business explained to a 5 year oldWhat is an Embarrassment of Pandas ?"Leadership comes from taking responsibility or the opportunity to lose face the Japanese don't want"Pro and Cons of relationship building and networking in the pandemic eraWhy Kaizen is the enemy of dynamic change Two favorite  untranslatable Japanese wordsEdgeCast: https://www.edgecast.com/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Fascinating innovations are happening in the food & beverage industry around the world and Ugo Bataillard is introducing them to Japan.  Ugo is the Founder and CEO of GourmetPro, a startup which began as a Japan market-entry consulting company for foreign food and beverage companies. After a successful 1st year of having too much business, GourmetPro shifted their business model to focus more on plant and cell based foods, sustainability, and other innovations in food and beverage.  You will hear all about these  developments and how GourmetPro utilizes a network of expert consultants to introduce these to Japan. We also talk about Japan market-entry and the top three transgressions foreign companies are most guilty of,  chat about cell based meat, insect protein, The Cheesecake Factory, and review Doutour's soy meat burger.  Other highlights from our conversation:Where the original idea come from to start GourmetProWhy food trends come and go so quickly in JapanHow the market is changing from distributor domination to direct import and private labelIdeas how to sell The Cheesecake Factory cheesecakes in JapanWhat is cell-based meat and is plant based meat really a boom we are lead to believeHow sustainability and food innovation is an initiative for younger generations How GourmetPro is able to enlist so many expert consultantsWhy the Flexitarian movement is gaining popularityMistakes made when entering the Japanese marketFavorite  untranslatable Japanese wordGourmetPro: https://www.gourmetpro.co/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Cynthia Usui becomes the 1st ever return guest to the podcast. Less than a year ago, Cynthia was surviving as a part-time supermarket cashier after losing her high profile job, and now, she is the Japan Country manager for a new chain of small hotels in Tokyo! LOF Hotels. Once again  Cynthia has reinvented herself.  This episode you will hear this amazing story, why she initially turned down the hotel offer, how she's using her personal brand as a marketing tool, what is the business model of this brand new hotel chain, and how she is "paying it forward" by helping single mothers. We also discuss what she discovered about society, hardship, and why working as a part-time cashier gave her confidence . . . at 61 years of age. Other highlights from our conversation:How she found herself unemployed in late 2020The only 4 job categories available for 61 year olds in JapanWorking as a cashier was the hardest new job she ever had to startOvercoming fear and lack of confidenceThe two "conditions" she requested before accepting the job offerHow the LOF hotel keeps expenses low and unique marketing strategiesChallenges and success stories of hiring stay at home momsWhy becoming the Country Manager was important to her storyHow she is "paying it forward" and why this is an obligation and responsibility Is being an author of three books profitable?Favorite and least favorite untranslatable Japanese wordsLOF Hotel Shinbashi: https://shimbashi.lof-hotel.com/Cynthia Usui: Cynthia Usui LinkedInMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Now and Zen Japan welcomes Mr. Ed Thompson, a Marketing Consultant and the founder of Concept Design. This episode we share beers and talk about his 20+ years in Japan and professional career in marketing, branding, advertising, and academia. He has also been a lecturer at Temple University for over 15 years. Ed is a straight talker and has strong opinions when it comes to the business of marketing. We discuss his early years in Japan getting beat up with bamboo sticks everyday, working with bureaucrats, and starting his own business after only five years in Japan. Ed has a fascinating theory on why Japanese brand logos tend to be words rather than pictograms, how to find your Personal Branding "voice" from hating-on the competition, then Ed gets deep and philosophical when analyzing Wabi-Sabi and Kintsugi and how this is related to perseverance and the Japanese human spirit. Other topics we discuss:An interesting way to translate the  word "marketing" Studying Japanese at a martial arts universityUnderstanding self-worth and context when giving yourself an appropriate business titleWhy his list of clients in Japan are predominantly foreign affiliatedHow "creative" departments differ in Japan and the main role of ad agencies"Making order out of chaos" . . .  the driver for Ed's passion for marketingWas Omotenashi developed as a social norm or a way to make customers more receptive to your brand?"People will believe what you tell them unless you give them a reason to disbelieve"In Japan, "Being present is more important than being whole"Why email remains the most important CRM dataHis upcoming classes at Temple and takeaways students can expectConcept Design: https://conceptdesign.io/Ed Thompson: https://www.linkedin.com/in/ethompson/More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode is an entertaining and stimulating conversation with a  forward-thinking, self-described "Evangelist" for for Digital Transformation in Japan, Mr. Evan Berkosky.  Before you decide to tune-out because "Digital Transformation" sounds unexciting,  Hold On!  Evan makes this topic both insightful and relevant and shares his ideas on how he would initiate quick wins to transform Japan digital landscape if he were to hypothetically, be appointed to the newly created  "Japan Digital Agency".  What's more entertaining than listening to foreigners give their opinion on how to improve Japan?  In this case however, Evan truly knows his area of expertise. We also discuss his early challenges in Japan, starting a successful English school, and how this led to the establishment of a premiere boutique digital marketing agency. He explains how  current media monitoring,  influencer marketing, and media engagement are vital to every organization, and finally challenges me as to why he should buy a Japanese branded knife from a German knife company. Other topics we discuss:Historically,  disruptions have created a culture of  "uncertainty avoidance" in JapanWhy he is so passionate about digital transformation in JapanThe scaleability challenge of creating a chain of English schoolsWhy Japan, well-known for high tech industries are not leaders in digitalizationWhat two major initiatives he would implement if he were the head of the Japan Digital AgencyHow the traditional Hanko system has slowed business in Japan during the pandemicBeing a bi-cultural "shock-absorber" explainedThe positive trends propelling Japan's A.I. technology adoption The future role of  social "Influencers" and how they will evolve How brands can save time and make money from social media monitoringFavorite Japanese word w/o an exact English translationMeltwater: https://www.meltwater.com/enMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode I have an entertaining conversation with an old friend of mine. Yukie Kito is an award winning movie producer with over 20 films to her credit.  This is really an "insiders" episode where we talk about her life, challenges, and successes as an independent producer and really gain a lot of insight into the Japanese film industry: What has happened to creativity and how some missteps have allowed S. Korea to become Asia's entertainment powerhouse. She talks about some great memories making movies and anecdotes about Hollywood stars. Other topics we discuss:What a film producer actually doesWhen watching films does she view or critique them differently than general audiencesHow she got her start in HollywoodTears of joy (and envy) when seeing the international success of Korean entertainment The one film she is the most proud ofWhy she makes an appearance in almost all her moviesHer criteria when selecting movie projectsWhy so little "Original" content is produced in JapanWorking with Ethan Hawke and their close friendshipHow her "win-win" philosophy helps her survive in the film industryWe try to explain "Mono no Aware" and another untranslatable Japanese wordYukie's Movie list: https://www.imdb.com/name/nm2183344/ More Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

It's time to get your motor running and head out to the highway. This episode I speak with the president of Ducati Japan Mr. Mats Lindstrom.  You do not need to be a "bike guy" or a "gear-head" to enjoy this conversation with Mats. We chat about "Empowerment" in Japan, his unique strategy and reasons for conducting management meetings in English, and his biggest takeaways from days at IKEA when he arrived in Japan to  set up the first stores in 2005. Of course we also talk about the bike business, specifically how he differentiates Ducati from the established domestic brands, why Ducati owners are known for their loyalty and passion, and he shares success stories from  the Ducati Riding Experience (DRE) program he initiated earlier this year. Recorded at the Oak Door,  Grand Hyatt Tokyo. Other topics we discuss:Biker camaraderie and how it differs in JapanWhat sets Ducati apart from the established Japanese competitionBecoming a “bike guy” from the age of 3“People buy for what you help them become”Who is a Ducati “type” and from which profession are many Ducati ownersIs Ikigai really a Japanese conceptLessons learned starting up IKEA in JapanMost unique characteristic of Japanese consumersEnsuring a consistent level of service and hospitality with over 40 dealersThe Ducati Riding Experience (DRE) explainedFavorite untranslatable Japanese wordThe “communication” between a Ducati bike and its owner Ducati Japan: https://www.ducati.com/jp/ja/homeDucati Riding / Racing Experience: https://www.ducati.com/jp/ja/contents/dreMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This episode we are treated to a wonderful conversation with an amazing woman who continues to have a fascinating life.  Karen Hill Anton discusses her memoir "The View from Breast Pocket Mountain". Published in late 2020 the book has received numerous literary awards and has a 5 start rating from Amazon. We talk about her motivation behind writing her 1st book, she offers solid advise for anyone contemplating a memoir,  dive into some of the back stories and highlights from her book, and the challenges not only she had to deal with but what every writer of a memoir faces.  The View from Breast Pocket Mountain is a unique and untold story and a treasure trove of experiences crossing boarders and cultures. If you ever wondered what your life would be like taking that road without a map, this is the book and the episode for you. Other topics we discuss:Why everyone should write a memoirWhat contributed to the books success, accolades, and awards The conundrum of "looking inwards" vs. writing for a broad audienceHow the narrative of the memoir is split into worldwide adventures & rural life in JapanThe ironic Japanese meaning of "Breast Pocket" and Karen's actual lifeThe sense of community became a key learning from the 1  year dojyo experienceWhy she quite writing her newspaper columns after 15 yearsThe ability to recall so many details of her early adventures and why this is so important for a memoirKaren's favorite untranslatable Japanese wordWhy the business / corporate experience side of her life was not included in the bookKaren Hill Anton: http://karenhillanton.comMore Now and Zen Japan episodes: http://nowandzen.jpGrow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

The phrase "Do what you love and you never have to work another day in your life" fits Mac Salman perfectly. Mac left the finance  industry and pursued his passions - Travel, Japan, and tasty spirits. We discuss his customized tour business Maction Planet where he has never conducted the same itinerary twice. Then his pivot to Kanpai Planet when the pandemic halted Japan tourism. We discuss these two businesses and life in Tokyo while we sample three "Japan Related" tequilas.  Mac is an inimitable and articulate British gentleman who does his homework. He brings insider knowledge and back stories to Shizuku,  Cascahuin, and Don Suenos tequilas and their fascinating Japan connections. Even if you are not a big fan of whiskey or tequila, Mac's stories and insight make for a very lively and enjoyable conversation.  Other topics we discuss: Leaving the lucrative  finance industry and pursuing his passion for travelThe philosophy of changing tour guiding from a "commodity to a profession"Maction Planet's 99.6% rating on Trip Advisor and why its not 100%25 straight years of whisky consumption decline in Japan. That all changed in 2008Why he can be found at Jingu Stadium up to 50 times a yearHow Kanpai Planet was born, the current USP's and future plansSample the Blanco and Reposado from Shizuku and discover its ties to FukuokaMac's amazing Sake knowledge and how he applies it to tequila tasting Mac's hierarchy of needs and the 5 reasons Tokyo is the "Greatest Metropolis on Earth"Taste test the Blanco and an Extra Anejo from Cascahuin created by Japanese "Tetsu" KagedaOvercoming  bureaucratic challenges foreigners face in JapanThe background of the only Tequila brand owned by a Japanese woman - we try the Reposado and Anejo from Don Suenos Maction Planet: https://www.mactionplanet.com/Trip Advisor: https://www.tripadvisor.comKanpai Planet: https://www.youtube.comMore Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

Meshida is an ex-Japanese salaryman turned English language standup comedian. For the past eight years Meshida has been performing his style of comedy in both Japan and the UK. In addition he is a successful YouTuber, mostly known for his comedic commentary on Japan's "pink" culture despite his many other "wholesome" cultural topics. We discuss why he decided to become a full-time standup comedian, the difference between Japanese and  Western humor,  stories from the stage, how much he earns from YouTube viral videos, where he gets his joke writing inspiration, and what his parents and Japanese audiences think about his career and content. Other topics we discuss: First open mic experience at 21Why physical humor is popular in JapanTurning his insecurities into self deprecating humorHis 1st successful joke which got a huge laughIs "Manzai" the Japanese equivalent of Western standup? Once losing his confidence for 6 months after bombing on stageThe one question he would ask his favorite comicWhy its difficult to monetize YouTube even with millions of views and 60k subscribers His YouTube strategy to gain more fans and followersMeeting other international Japanese standup comediansHis current projects in Tokyo and his response to the pandemic Standup Comedian Meshida: https://www.youtube.com/channel/Funny Japan Project: https://funnyjapanproject.com/More Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

This conversation is one of the most amazing I've had since starting Now and Zen Japan. This episode could certainly change your life. Especially if you suffer from unhealthy lifestyle habits. Prepare to be blown away by Kaki Okumura's wisdom, demeanor, and insight into well-being and nutrition.  Kaki breaks down Japanese based wellness concepts through her "Four Essential Pillars to Healthy Living" in a very convincing and non-preachy way.  She is a writer, an illustrator, a wellness coach, and very well could be a therapist or nutrition teacher. In addition to her fascinating backstory  which includes her experience with food being a source of stress and anxiety and how healthy eating does not have to be a sacrifice,  we get into her business as a writer on Medium, starting her own business just after university, and the various revenue streams she has built for herself. Just start listening to the first 5 minutes and for sure you will be hooked and inspired by her simple and empathetic message. Other topics we discuss: Improving your overall well-being based on Japanese conceptsBeing overweight OR underweight negatively effects mental healthWhy eating healthy in the US is a challenge whereas its pretty simple in JapanThe power of balanced meals, moderation, and portion managementHow retired sumo wrestlers lose weightWhat Japanese can learn from the US about healthy livingWhy ginger is included with so many Japanese mealsFood is closely linked to environment, experiences, and emotionsIs "organic" really healthier?Variety, and why this is nutritionally important  How much can one make writing for Medium?The Free Unsolicited Business IdeaKaki's two favorite untranslatable Japanese wordsKaki's Website: https://kakikata.space/More Now and Zen Japan episodes: https://www.nowandzen.jp/Grow website traffic = Zo Digital: https://www.zodigital.jp/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts