Podcasts about Permission marketing

Did you like the episode? Send me a text and let me know!!Top Marketing Strategies for New Entrepreneurs with AI InsightsIn this episode of 'Business Conversations with Pi,' host Skoob and AI co-host Pi, created by Anthropic, delve into essential marketing strategies for new entrepreneurs. They discuss effective techniques such as content marketing, social media engagement, influencer partnerships, email marketing, and paid advertising. The conversation highlights cost-effective options for those on a budget and recommends valuable marketing books. Tune in for actionable advice to turn your startup dreams into reality.#EntrepreneurshipTips#StartupMarketing#ContentMarketing#SocialMediaMarketing#BusinessGrowth#NewEntrepreneur#MarketingStrategies#SmallBusinessTips#DigitalMarketing#BusinessPodcast 

When you think of combinations who comes to mind?

Lenny's Podcast: Product | Growth | Career ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• X: https://x.com/thisissethsblog• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Built Not Born Podcast: Seth Godin Unveils "This is Strategy" (Episode 150)In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy." Seth gives a master class on the art of strategic thinking!Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin. Seth's insights are a strategic playbook for navigating our ever-changing world.Listen and discover how to become a master strategist in work and life!

In this episode, Patrick McKenzie (patio11) is joined by Moses Kagan, co-founder of Adaptive Realty, ReSeed, and Reconvene. Their deep dive into real estate investing and property management covers the different classes of apartment buildings, the challenges of property management, and the complexities of financing structures in the industry. They examine how the internet has transformed capital raising, the significance of cap rates, the effects of supply and demand on property values, and a comparison of the real estate markets in different major cities. The episode is in many ways a follow up to Patrick's conversation with Jim McKenzie and offers a window into the opaque world of real estate investment.–Full transcript available here: https://www.complexsystemspodcast.com/episodes/real-estate-moses-kagan/–Sponsor: CheckCheck is the leading payroll infrastructure provider and pioneer of embedded payroll. Check makes it easy for any SaaS platform to build a payroll business, and already powers 60+ popular platforms. Head to checkhq.com/complex and tell them patio11 sent you.–Links:Moses Kagan's blog: https://kagansblog.com/Reconvene Conference: https://www.reconvene.com/Seth Godin's book Permission Marketing: https://www.amazon.com/Permission-Marketing-Strangers-Friends-Customers/dp/0684856360Bits About Money: https://www.bitsaboutmoney.com/Jim McKenzie on Complex Systems: https://open.spotify.com/episode/6ocJirzGTStuf0K9ITM21X–Timestamps:(00:00) Intro(00:25) Understanding the stigma of the maligned landlord(04:07) Landlord spectrum: from mom-and-pops to institutional players(05:29) Inside Adaptive Realty(06:13) Owner vs. property manager(07:34) Challenges and complexities of property management(15:00) Capital stacks and loans(18:17) Sponsor: Check(26:25) The role of banks and underwriting in real estate(40:28) Federal subsidies and small scale landlords(44:26) Understanding commercial real estate classes(46:20) Challenges of Class C assets(47:13) Explaining cap rates(52:20) Raising equity for real estate deals(54:16) The syndication process(56:30) The role of brokers and execution risk(01:00:52) Legal structures and documentation(01:10:52) The power of networking and reputation(01:23:14) The impact of supply and demand on rents(01:28:03) Wrap

This episode of The Eric Ries Show is all about the relationship between trust and success. I can't think of anyone better to talk about it with than Seth Godin, author of the classic Permission Marketing, the best-seller This Is Marketing, and many other books, as well as a fantastic daily blog that has been going strong since the early days. He also co-founded two companies, Squidoo and Yoyodyne. While the world tends to view Seth as an expert on marketing, he sees what he does in slightly different terms. “What I write about is how do humans interact? What stories do we tell ourselves? What do we want? What's worth doing?”  We talked about the roots of “the epidemic of unicorns,” the two approaches to gaining customer loyalty, how AI has permanently changed the means of production, how to build systems that create the conditions for great work to occur more easily, plus:  • False proxies • The permissions hierarchy • The power of stories • The problem with business school • Continuous effort • Why Amazon lost customer trust • Seth's definition of marketing • Chocolate cookies — Brought to you by: Mercury – The art of simplified finances. ⁠⁠⁠Learn more⁠⁠⁠. DigitalOcean – The cloud loved by developers and founders alike. ⁠⁠⁠Sign up⁠⁠⁠. Neo4j – The graph database and analytics leader. ⁠⁠⁠Learn more⁠⁠⁠. — Where to find Seth Godin: • Seth's Blog: https://seths.blog/ • Seth's site: https://www.sethgodin.com/ • Instagram: https://www.instagram.com/sethgodin/ • Facebook: https://www.facebook.com/sethgodin Where to find Eric: • Newsletter: ⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠  • Podcast: ⁠⁠⁠https://ericriesshow.com/⁠⁠⁠  • X: ⁠⁠⁠https://twitter.com/ericries⁠⁠⁠  • LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/eries/⁠⁠⁠  • YouTube: ⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠  — In This Episode We Cover: (00:33) Meet Seth Godin (05:06) Seth's book, Permission Marketing: Turning Strangers into Friends and Friends into Customers (06:31 The relationship between attention and trust (07:29) The hierarchy of permission (09:18) Seth's essay Trading Trust (10:44) Amazon's trust for profit trade-off (14:54) How fear of change erodes organizations (18:16) How new paradigms spread (20:34) Getting customers to love you (23:20) Why business schools don't produce leaders (26:02) The need for internal systems to process feedback (26:40) The two choices a brand makes in order to earn trust (28:55) Continuous versus sporadic value creation (33:13) How taking shortcuts leads to a brittle company (35:35) The “holy trinity” of engineering, product, and marketing (36:35) Seth's definition of marketing (39:27) The AI hype and future (42:33) AI, ethics and trust (44:40) How political money and ads changed Facebook's culture (46:48) Money and the race to the bottom (49:30) Status, affiliation, and warm chocolate cookies (51:13) Aphorism lightning round — Production and marketing by ⁠⁠⁠https://penname.co/⁠⁠⁠. For inquiries about sponsoring the podcast, email ⁠⁠⁠jordan@penname.co⁠⁠⁠  Eric may be an investor in the companies discussed.

Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin's new book, The Song of Significance,  challenges us to break free of these limiting mental models, many of which are still baked into how we work.Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work.In this episode, Dart and Seth discuss:- The Song of Significance- Choosing and creating jobs of value instead of production- Eliminating drudgery from work- How the industrial revolution shaped work, education, and society- The power of small connections and communities in marketing- False proxies in the hiring process- The hiring method that lowers turnover and increases productivity- Criticizing work instead of the worker- And other topics…Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House.Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance. His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac, a global almanac on climate created by hundreds of volunteers from over 40 countries.Resources Mentioned:The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543The Ministry for the Future, by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136The Carbon Almanac, by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3 Connect with Seth:Blog: https://seths.blog/AI Bot: https://seths.blog/bot/Seth's latest book: https://seths.blog/song/ 

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?  Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.  Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.   Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23   Key Quotes:   “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

In this episode of the Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by guest Roberto Salinas, the co-founder of GAIL. Roberto discussed the development and purpose of GAIL, a system designed to optimize insurance agencies' phone operations, and the potential of AI in the industry. They emphasized the importance of using technology to improve efficiency and customer experience, highlighting the benefits of AI in capturing unrealized revenue and reducing costs. The speakers also talked about the potential of automated outreach for insurance sales and the need for proper training and understanding of AI technology. Additionally, they discussed the potential of AI-powered voice assistants in transforming the insurance industry, emphasizing their personalized and efficient service to customers. Key Points: AI-powered GAIL system for insurance phone calls: AI-powered GAIL system for insurance phone calls streamlines operations and addresses the issue of 60,000 missed calls, saving time and enabling focus on high ROI tasks. Kyle Houck highlights that GAIL allows decision-makers to concentrate on revenue-bearing activities, reducing administrative work and increasing efficiency.   Improving customer service with AI: Improving customer service with AI involves addressing the problem of 60,000 missed calls, increasing agency availability outside working hours, and replacing IVR menus while capturing inbound call information. Resistance to new technology among agents is discussed by David Carothers and Roberto Salinas, attributing it to a lack of understanding. AI adoption in insurance industry: In AI adoption within the insurance industry, David Carothers asserts that AI will assist rather than replace agents, helping them focus on revenue-generating tasks. Agents' skepticism and fear of AI are common, and tech companies struggle because they often aim to replace rather than enable independent agents. "GAIL" stands for generative AI by Lula, the parent company. AI-powered virtual receptionist for call management: Using AI-powered virtual receptionist for call management involves various applications such as call triage, proactive outbound support, and potential voice cloning for famous voices like Morgan Freeman or Snoop Dogg for training. It also addresses issues like slow quoting and aims to improve customer support. Automating insurance outreach and tasks: Automating insurance outreach and tasks includes campaigns for life and pet insurance opportunities, a script generator for the GAIL virtual assistant, and simplifying script editing to improve task creation, as noted by Kyle Houck. AI adoption, cost vs. benefits, prompt engineering: AI adoption, cost vs. benefits, and prompt engineering are emphasized, highlighting the importance of correct AI usage, affordability, and reflecting on AI evolution and future trends. Prioritizing customer obsession: Prioritizing customer obsession involves learning from Seth Godin's "Permission Marketing" and emphasizes early adoption to fill industry needs while focusing on customer obsession. Personalized voice clones for callers: Personalized voice clones for callers include the development of voice AI prioritizing legality and quality. Roberto Salinas's direct approach led to gaining customers, along with a promotional offer available for podcast listeners. Frustration with overcharging for recordings is expressed, advising to prospect elsewhere. Connect with: David Carothers LinkedIn Roberto Salinas LinkedIn Kyle Houck LinkedIn Visit Websites: Killing Commercial GAIL Power Producers Podcast The Dirty 130 The Extra 2 Minutes

In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It's Your Turn (And It's Always Your Turn).  Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit. 

Seth Godin is one of the most influential writers and thinkers of our time. He is the author of twenty-one international bestsellers, and his work has been translated into over thirty-nine languages. In this conversation with Seth, we discuss his latest books, The Song of Significance and The Practice, and how we might find the courage to make and share creative work. We also talk about the importance of prioritizing process over outcome, dealing with resistance, how creatives can measure success and why Seth believes that authenticity is a trap. *ABOUT SETH GODINSeth Godin is the author of 19 international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.*RESOURCES & LINKSThe Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven Pressfield The Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.comFor free writing sessions, join free Writers' Hours: writershour.com

Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all.While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers.Now, as modern and innovative as Seth Godin is, this is also a very substantive marketing book. Charelle described it as a “thinking marketing book.” It's not written like a straightforward how-to, and it requires active engagement from the reader to parse all the incredible lessons jam-packed on every page. But that's why Charelle and I are here! To help pull out some of the headlines we think you shouldn't miss, though there is too much goodness in this book to fit every valuable thing into one episode.Regardless of where you're at in your marketing journey, I definitely recommend giving this one a read. Connect with us on Instagram:Charelle - @charellegriffithLauren - @laurentildenMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/212CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you're shopping for books this Black Friday, here are the 15 most impactful books I read before and during my SaaS founder journey. From entrepreneurship to marketing and customer interaction, you'll have a lot to put on your Black Friday shopping list.My own work is available for 50% off on Gumroad for a few days, too. Use the code BFF for Zero to Sold, The Embedded Entrepreneur, and Find your Following.And now, let's grow your library with the likes of Rob Walling, John Warrillow, Michele Hansen, and many more:This episode is sponsored by Acquire.comThe blog post: The podcast episode: The video: https://youtu.be/F9iIxqtvNUIYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In this episode, I have some exciting news to share! Recently, I had the incredible opportunity to sit down with none other than Seth Godin, the legendary marketer and author. Seth has written 20 New York Times bestselling books, and his book "Permission Marketing" was actually the first marketing book I ever read. Needless to say, having him on the show was a true honor, and I can't wait to share the insights we discussed. During our conversation, Seth and I dove into the ever-evolving world of marketing and advertising. We explored how digital platforms have completely changed the game, transforming marketing from just advertising to encompassing the entire experience and story of a business. We also delved into the power of storytelling and the importance of being genuinely unique in order to stand out in a crowded market. Seth shared some fascinating examples, including a chiropractor who built a successful practice by doing his work in public, demystifying the profession and attracting customers. We also tackled the role of discounting and diversification in attracting customers. Seth suggested offering discounts or benefits to loyal customers, as well as considering additional services associated with pet care, such as grooming or specialized treatments. By providing a range of services and benefits, veterinarians can differentiate themselves and attract customers who value their expertise and trust. Pricing was another hot topic, with Seth emphasizing that if a veterinarian can charge more and deserve it, they will likely do better. We also discussed the importance of choosing the right clients and getting rid of bad customers who don't appreciate your value. But it wasn't all serious business. Seth and I also touched on the impact of AI on marketing and the need for local businesses, including veterinary practices, to create a unique and memorable experience for customers. We even delved into selling businesses, perfectionism, and content creation, with Seth challenging the notion of perfection and suggesting that a simple one-page website with essential information is often sufficient. Overall, my conversation with Seth Godin was eye-opening and filled with valuable insights. As we navigate the ever-changing landscape of marketing, it's crucial to remember the power of storytelling, the importance of uniqueness, and the need to provide exceptional service. So let's embrace the challenge, meet specifications, and serve our clients to the best of our abilities.

We are absolutely delighted to welcome Seth Godin to The ONE Thing Podcast. Seth joins us to delve into the subject of his latest book, “The Song of Significance” – a deep exploration of leadership and a fresh take on business culture.This book is more than just a guide for better business. As Seth explains, it's an examination of our current zeitgeist, the large-scale trends that shape our world, and perhaps even a driver of these trends itself. Seth, known for his groundbreaking work including "Unleashing the Ideavirus,", “The Practice,” and “Permission Marketing,” has a knack for catching and conveying the spirit of the times in his writing. In his own words, whenever he encounters something in the world he doesn't understand, he takes the time to decipher it and, if the explanation might benefit others, he shares it.Our conversation today sheds light on how we think about leadership and business culture, as Seth unpacks his observations and insights. And it's not just about better business practice; we're touching on a much larger mission driven by Seth. The goal is to understand, reimagine, and ultimately enhance how we lead and operate in the business world. A must-listen for all aspiring leaders and anyone curious about the direction our business culture is heading.If you're interested in learning more about how you can grow as a leader and align with the changing business landscape, don't forget to check out Seth's new book, The Song of Significance.To learn more, and for the complete show notes, visit: the1thing.com/pods.We talk about:The factors that define the best jobsLeaning into widespread disruption as an opportunity to reinvent an industryTaking responsibility instead of authorityKokoro: Spending your day where your heart isKrulak's Law: The future of an organization is in the hands of the privates in the field, not the generalsLinks & Tools from This Episode:Learn more at seths.blogRead: The Song of SignificanceRead:

Prepárate para un viaje asombroso a través de la historia y la cultura email desde su invención ARPANET hasta el error Malí. Exploramos la intrigante historia del nacimiento del correo electrónico, aportando conocimientos fascinantes sobre Ray Tomlinson y la creación de la primera red de computadoras, ARPANET.Nos sumergimos profundamente en los inicios de la revolución digital, con la creación de dominios de Internet .com, .net, .gov y .mil, y aprenderemos cómo una simple errata llevó a los correos militares a terminar en Malí, en lugar de .mil.A lo largo del camino, conectamos esta narrativa con referencias a la cultura pop global y latinoamericana de cada época, revelando cómo la tecnología y la cultura se entrelazan y se influencian mutuamente. También presentamos un relato detallado sobre la diferencia entre los dominios de nivel superior genéricos y los de nivel superior patrocinados, a través de un cuento encantador.También abordamos el impacto de libros como "Permission Marketing" de Seth Godin en la configuración de nuestra forma moderna de marketing digital.Bibliografía y enlaces útiles: The Guardian: History of EmailOpen University: Email, a Blessing and a CurseStudySection: A Brief History of EmailsPowerDMARC: When was Email InventedMicrosoft: Email Authentication DKIMGoogle Support: DomainKeys Identified Mail (DKIM)DMARC.org: OverviewBIMI GroupWikipedia: History of EmailPhrasee: A Brief History of EmailEmail On Acid: History of EmailThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/880846/advertisement

Prepárate para un viaje asombroso a través de la historia y la cultura email desde su invención ARPANET hasta el error Malí. Exploramos la intrigante historia del nacimiento del correo electrónico, aportando conocimientos fascinantes sobre Ray Tomlinson y la creación de la primera red de computadoras, ARPANET.Nos sumergimos profundamente en los inicios de la revolución digital, con la creación de dominios de Internet .com, .net, .gov y .mil, y aprenderemos cómo una simple errata llevó a los correos militares a terminar en Malí, en lugar de .mil.A lo largo del camino, conectamos esta narrativa con referencias a la cultura pop global y latinoamericana de cada época, revelando cómo la tecnología y la cultura se entrelazan y se influencian mutuamente. También presentamos un relato detallado sobre la diferencia entre los dominios de nivel superior genéricos y los de nivel superior patrocinados, a través de un cuento encantador.También abordamos el impacto de libros como "Permission Marketing" de Seth Godin en la configuración de nuestra forma moderna de marketing digital.Bibliografía y enlaces útiles: The Guardian: History of EmailOpen University: Email, a Blessing and a CurseStudySection: A Brief History of EmailsPowerDMARC: When was Email InventedMicrosoft: Email Authentication DKIMGoogle Support: DomainKeys Identified Mail (DKIM)DMARC.org: OverviewBIMI GroupWikipedia: History of EmailPhrasee: A Brief History of EmailEmail On Acid: History of EmailThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/880846/advertisement

Prepárate para un viaje asombroso a través de la historia y la cultura email desde su invención ARPANET hasta el error Malí. Exploramos la intrigante historia del nacimiento del correo electrónico, aportando conocimientos fascinantes sobre Ray Tomlinson y la creación de la primera red de computadoras, ARPANET.Nos sumergimos profundamente en los inicios de la revolución digital, con la creación de dominios de Internet .com, .net, .gov y .mil, y aprenderemos cómo una simple errata llevó a los correos militares a terminar en Malí, en lugar de .mil.A lo largo del camino, conectamos esta narrativa con referencias a la cultura pop global y latinoamericana de cada época, revelando cómo la tecnología y la cultura se entrelazan y se influencian mutuamente. También presentamos un relato detallado sobre la diferencia entre los dominios de nivel superior genéricos y los de nivel superior patrocinados, a través de un cuento encantador.También abordamos el impacto de libros como "Permission Marketing" de Seth Godin en la configuración de nuestra forma moderna de marketing digital.Bibliografía y enlaces útiles: The Guardian: History of EmailOpen University: Email, a Blessing and a CurseStudySection: A Brief History of EmailsPowerDMARC: When was Email InventedMicrosoft: Email Authentication DKIMGoogle Support: DomainKeys Identified Mail (DKIM)DMARC.org: OverviewBIMI GroupWikipedia: History of EmailPhrasee: A Brief History of EmailEmail On Acid: History of EmailThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/880846/advertisement

Comment gagner la confiance de vos clients - sans forcer, sans vous griller ? Découvrez le best-seller "Permission Marketing" de Seth Godin.  Vous apprendrez : Comment passer du marketing intrusif à une approche respectueuse ? En offrant une valeur réelle et en créant des relations solides avec votre audience. Comment segmenter votre audience ? Créer du contenu pertinent et engageant, et utiliser des mécanismes de permission (newsletters et les programmes de fidélité) pour développer une base de clients fidèles. ➞ Vers une approche plus efficace et éthique du marketing ? Que vous soyez entrepreneur, marketeur ou simplement curieux de comprendre comment transformer votre stratégie marketing, cet épisode vous donnera des idées concrètes pour attirer et fidéliser vos clients, sans vous griller. J'espère que ça vous sera utile ❤️

Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin's new book, The Song of Significance,  challenges us to break free of these limiting mental models, many of which are still baked into how we work. Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work.In this episode, Dart and Seth discuss:- The Song of Significance- Choosing and creating jobs of value instead of production- Eliminating drudgery from work- How the industrial revolution shaped work, education, and society- The power of small connections and communities in marketing- False proxies in the hiring process- The hiring method that lowers turnover and increases productivity- Criticizing work instead of the worker- And other topics…Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House. Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance. His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac, a global almanac on climate created by hundreds of volunteers from over 40 countries.Resources Mentioned:The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543The Ministry for the Future, by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136 The Carbon Almanac, by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3  Connect with Seth:Blog: https://seths.blog/AI Bot: https://seths.blog/bot/Seth's latest book: https://seths.blog/song/ 

As a coach, it's essential to harness the power of AI to boost your business and provide top-notch service to your clients. In this book summary, we'll explore another leading coaching book focused on improving your marketing strategies. By leveraging AI, you can access the best ideas from the world's top experts to optimize various aspects of your business, including coaching, products, marketing, sales, and operations. Now, let's dive into a summary of a book that will help you elevate your coaching business to the next level. Title: Permission Marketing: Turning Strangers into Friends and Friends into Customers Author: Seth Godin Promise: In this book summary, you'll learn how to build trust and establish long-lasting relationships with your audience, converting them into loyal clients for your coaching business. Main Principle: The main principle of this book is the concept of permission marketing, which involves earning the trust and attention of your audience by providing valuable content and respecting their preferences. If you want to be notified of any new episodes, be sure to subscribe. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pressplayinspired/message Support this podcast: https://podcasters.spotify.com/pod/show/pressplayinspired/support

Dans cet épisode, Léo, Manuel et Romain réagissent à un thread qui évoque plusieurs points qui peuvent vous aider à gagner plus d'argent, que ce soir dans le domaine professionnel mais également personnel.Le livre Permission Marketing de Seth Godinhttps://amzn.to/3l1oTixLe thread évoqué dans l'épisodehttps://twitter.com/Codie_Sanchez/status/1630577942014177281Si vous avez des questions ou des remarques, vous pouvez échanger sur le #TechOut ou bien en audio : http://sayhi.chat/techout Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Dans cet épisode, Léo, Manuel et Romain réagissent à un thread qui évoque plusieurs points qui peuvent vous aider à gagner plus d'argent, que ce soir dans le domaine professionnel mais également personnel.Le livre Permission Marketing de Seth Godinhttps://amzn.to/3l1oTixLe thread évoqué dans l'épisodehttps://twitter.com/Codie_Sanchez/status/1630577942014177281Si vous avez des questions ou des remarques, vous pouvez échanger sur le #TechOut ou bien en audio : http://sayhi.chat/techout Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

The Commercial Real Estate Academy podcast was created to demystify the commercial real estate industry for the masses. During our weekly episodes, we interview industry experts on a host of different commercial real estate-related topics. Through these interviews, we hope to arm you with the knowledge, references, and tools you'll need to confidently pursue commercial real estate opportunities as a business owner and/or an investor. Raphael Collazo and Jeff Walston are excited to introduce their guest for this week! In today's episode, we hosted Dave Lewand, CEO at CREgrow, for a lively conversation about what inspired him to start CREgrow and some of the challenges he faced early on. ▶️ During our conversation, we explored topics such as: • What made him decide to start CRE Grow, and what were some of the struggles he faced early on, • What does the process look like when he begins working with clients, • What are some of the best practices for CRE agents, construction professionals, techs, etc., • What are ways that he helps his clients improve their performance over time, • Where does he see the future of the website and digital design going in CRE, and how has it helped his career, • As well as much more... ▶️ If you're interested in learning more about Dave, feel free to reach out to him via the following links: ▶ LinkedIn: https://www.linkedin.com/in/davelewand/ ▶ Website: https://cregrow.com/ https://cregrow.com/cre-academy-podcast/ ▶ Email: davelewand@cregrow.com Below I've provided links to books that were referenced during the episode: 1. Permission Marketing - https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 If you find value in these episodes, please SUBSCRIBE and don't forget to leave us a 5

Seth Godin telah mengajar dan menginspirasi jutaan pengusaha, pemasar, pemimpin, dan penggemar dari segala bidang kehidupan lewat blog, kursus online, kuliah, dan buku terlaris yang ditulisnya. Dia adalah penemu dari tak terhitung banyaknya gagasan yang telah menjadi bagian dari kosakata bisnis, mulai dari Permission Marketing, Purple Cow, Tribes, sampai The Dip. Untuk pertama kalinya, Godin menawarkan inti dari kebijaksanaan pemasarannya dalam satu kemasan yang menyeluruh, mudah dipahami, dan akan menjadi karya klasik. This Is Marketing menunjukkan cara melakukan pekerjaan yang Anda banggakan, entah Anda pendiri usaha rintisan di bidang teknologi, pemilik usaha kecil, atau bagian dari suatu korporasi raksasa. Pemasar yang hebat tidak menggunakan konsumen untuk memecahkan masalah perusahaan mereka. Mereka menggunakan pemasaran untuk memecahkan masalah orang lain. Strategi mereka didasarkan pada empati, koneksi, dan kerja emosional, bukannya iklan yang mencuri perhatian dan e-mail yang mengganggu. Tak peduli apa produk atau jasa Anda, buku ini akan membantu Anda menyusun ulang kerangka tentang bagaimana hal itu ditunjukkan pada dunia, agar bisa terhubung secara penuh makna dengan orang yang menginginkannya. Godin menggabungkan wawasan, pengamatan, dan contoh kasusnya yang khas untuk mengajari Anda tentang: Cara membangun kepercayaan dan izin dengan pasar sasaran. • Seni memosisikan diri—tidak hanya menentukan siapa yang menjadi sasaran, tapi juga siapa yang bukan sasaran. • Mengapa cara terbaik untuk mencapai tujuan Anda adalah dengan membantu orang lain menjadi sosok yang mereka inginkan. • Mengapa pendekatan lama dalam hal iklan dan branding tak lagi berhasil. • Peran ketegangan yang mengejutkan dalam setiap keputusan untuk membeli (atau tidak membeli). • Bagaimana pemasaran pada intinya adalah tentang kisah yang kita ceritakan kepada diri sendiri tentang status sosial kita. Anda bisa melakukan sesuatu yang bermakna bagi orang yang peduli. Buku ini menunjukkan caranya.

Today, we feature Seth Godin the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work sits down with Shawn. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. This episode is a MUST LISTENYou can follow Seth on Instagram here https://instagram.com/sethgodin?igshid=1bo5lu2sysnos

"I do newsletters."  Michael, "the newsletter guy" is direct, funny, unpretentious, and proves that when you focus on one thing you're really good at, you'll succeed.  Narrowness is how you get traction in a market. While the term "newsletter" is somewhat old school, there's nothing old about Michael's approach to writing and his method of picking clients. If I client wants to hire him to take a 'chore' off their plate, they are not a good fit. The perfect client is someone who sells something that is identical to the competition. Michael's newsletter is a point of differentiation and he has been careful in pointing out that it never offers immediate results."You have to buy into what is relationship marketing. You won't get a client after publishing one newsletter, it's a process. "The one book and person who influenced Michael the most? "Permission Marketing" by Seth Godin. 

Cách biến người lạ thành khách suốt đời qua phương pháp Permission Marketing của Seth Godin Cùng Business Việt Vươn Tầm với "5 Phút Mỗi Ngày" Welcome ! Nếu Bạn đến kênh này là vì mục đích thành công, hạnh phúc hay đơn giản muốn làm giàu thì Tôi có thể giúp Bạn được, chỉ trong vòng 5 phút mỗi ngày. Với 5 phút mỗi ngày, bạn sẽ đạt được gì? hãy đồng hành cùng UsaPhil Do chỉ trong tầm 3 đến 5 phút mỗi ngày để trang bị cho mình thêm kiến thức qua các bài học của các Vỹ Nhân kinh doanh tại Mỹ hoặc cùng theo dõi thực chiến với các Business có thật tại Mỹ trong việc "Chuyển Đổi Số" từ Offline sang Online thành công! Tại sao Tôi làm được như vậy? Bạn sẽ nhận được nhiều câu trả lời tại đây. Also, I am available to share all the "good stuff" in: https://www.youtube.com/channel/UC5WhnhBODySJnm4J2bnOOrQ Facebook: Facebook/USAPhilDo Instagram: @USAPhilDo TikTok: @USAPhilDo Twitter: @USAPhilDo Together, to build a VIET Business Community & to give back, email me at: USAPhilDo@gmail.com CÙNG BUSINESS VIỆT VƯƠN TẦM! với "5 Phút Mỗi Ngày"

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK. We talk about the use of intent data. Topics we discuss: What is permission marketing, Web3 advertising and why is it important Why reward people in crypto For which audiences does permission marketing work best LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/  Website Permission.io: https://permission.io/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Imagine an episode of “60 Minutes” mixed with a Ram Dass lecture, but starring your favorite musicians… Seth Godin — Marketing Advice for Musicians, The Creative Practice, Lessons from The Grateful Dead & Keller Williams, and More. Seth Godin (@sethgodin) is a celebrated entrepreneur, writer, podcaster, and public speaker. In addition to his acclaimed blog, podcast, and workshops, Seth's works include some of the most influential marketing books of the last 20 years... (Permission Marketing, Linchpin, This is Marketing, Purple Cow, and the list goes on...) Please enjoy. Find out more about Seth and his career here: https://www.sethgodin.com Listen to Seth's podcast, Akimbo, here: https://www.akimbo.link Check out Gabe the Bass Player's blog here: https://www.gabethebassplayer.com This is the Weird Music Podcast, where our host Cam Elkins explores the minds of the most creative and influential people involved in the music festival scene. We are very grateful for our generous listeners & sponsors that make this show possible. If you'd like to contribute, feel free to give a tip on Venmo — @Cam_Elkins Produced by: Katie Daly Sponsored by: SEM Tickets (https://semtickets.com) Hemp Relief CBD (https://hemp-relief.com) Devil Wind Brewing (https://www.devilwindbrewing.com) Art-illery Productions (https://www.instagram.com/art_illeryp...)

در فصل 3 از پادکست 10 صبح، داستان‌های فراز و نشیب کارآفرینان را روایت خواهیم کرد؛ کارآفرینانی که در مسیر ساختن رویاهای خود، بارها به موانع سختی برخورد کرده‌اند، زمین خورده‌اند، برخاسته‌اند و همچنان به مسیر خود ادامه می‌دهند.‏در این قسمت که اولین گفت‌وگو را خواهیم شنید. سراغ آقای احمدرضا نخجوانی، مدیرعامل شرکت شاتل، رفته‌ایم. نخجوانی از زمان ورود به دانشگاه، مشغول به کار شد. از همان ابتدا کسب‌و‌کاری سخت‌افزاری راه‌اندازی کرد، سپس در دفتری مربوط به مطالعات اقتصادی مشغول به کار شد و بعد از آن، یک دوره‌ی عجیب و البته موفق 5 ساله را در یک شرکت معروف نرم‌افزاری گذراند. او حدود 33 سالش بود که به شرکت شاتل رفت و هم اکنون 14 سال است که به عنوان مدیرعامل در این شرکت فعالیت می‌کند.‏زندگی پر فراز و نشیب نخجوانی، آموختنی‌های بسیاری دارد. با شنیدن این قسمت، از جزییات فعالیت‌هایش شگفت‌زده می‌شوید و در ارتباط با موارد زیر، روایت او را خواهید شنید:‏‏- زمینه‌ی تحصیلی و نقش آن در ورود به بازار کار‏- حضور در شرکت گلبافت به عنوان کارشناس با یک کامپیوتر سیاه و سفید و هارد 20 مگابایتی!‏‏- راه‌اندازی اولین شرکت نرم‌افزاری و تولید سیستم‌های میکروگیم، بازاریابی میکرو، مدیریت شرکت و خروج سخت از آن!‏- تاسیس دفتری در زمینه‌ی پژوهش‌های اقتصادی همراه با دکتر رئیس‌دانا‏- ورود به همکاران سیستم و دستاوردهای 5 سالِ عجیب در این شرکت‏- توصیه‌هایی در ارتباط با کسب‌وکارهای خانوداگی و ترکیب هیئت‌مدیره‌ی کسب و کارهای با سایز متوسط‏- نتورکینگ، بودن یا نبودن، مساله این است!‏‏- تأسیس شرکت گروه شیفتگان آفتاب با زمینه‌ی خدمات فروش و بازاریابی‏- خروج از شیفتگان آفتاب و ورود به شرکت شاتلدر قسمت بعدی همراه ما باشید تا داستان جذاب ورود به شرکت شاتل و توسعه‌ی آن را از زبان احمدرضا نخجوانی بشنوید.این قسمت از پادکست هم با حمایت جاجیگا و ابر پیشرو منتشر شده. پادکست از این حمایت متشکر است و به آن افتخار می‌کند. برای اطلاع از خدمات این دو مجموعه می‌توانید به سایت آنها سر بزنید:‏jajiga.compishrocloud.comکلمات کلیدی: شکست، سهامدار، موتورهای رشد، اینتراپشن مارکتینگ، پرمیشن مارکتینگ، هیئت مدیره، رهبری، استراتژی، شبکه‌سازی، ترویج برندKeywords: Failure, Shareholder, Growth Engines, Interruption Marketing, Permission Marketing, Board of directors, Leadership, Strategy, Networking, Brand Promotion See acast.com/privacy for privacy and opt-out information.

توی این اپیزود ما مجددا با آقای شاهین طبری صحبت کردیم و این بار ایشون سوالاتی که برای مخاطب کارکسب، روی موضوع فروش پیش اومده بود رو جواب دادن! برخی کلمات انگلیسی استفاده شده در این اپیزود: 1. Business Model:مدل کسب و کار 2. Pain: درد (در اینجا به معنی مشکل اصلی مشتری) 3.Segment: بخشی از بازار 4. Early Adapters: به معنی مشتریان یک کسب و کار نوپا 5. Permission Marketing:در اینجا به معنی تولید به صورت دسته ای یا  گروهی 6.Telemarketing : بازاریابی تلفنی   تا تاریخ 31 مرداد ماه 1400 هر مبلغی که از کارکسب حمایت کنین جهت تامین تجهیزات پزشکی و کمک به بحران آب در منطقه سیستان و بلوچستان به صورت هفتگی برای "گروه یکی هستیم" که در این منطقه فعال هستن وایز خواهد شد. اگر تمایل دارین از کارکسب حمایت مالی کنین اینجا کلیک کنین! اگر صاحب کسب و کار هستین و تمایل دارن محصول یا خدماتتون رو به مخاطب کارکسب معرفی کنین: sponsors@kaarcasb.com   اسپانسر این اپیزود: شرکت ویما اینستاگرام ویما   راههای دنبال کردن ما: وبسایت کارکسب اینستاگرام کارکسب توییتر کارکسب کانال یوتیوب کارکسب کانال تلگرام کارکسب لینکدین کارکسب

In this episode of Masters of Community, we speak with Richard Millington - Founder of FeverBee. Richard knows a LOT about community, in fact, he has published three books on the topic… in this episode we dive deep into how to create a community, a data driven approach to improving your community and how to design your community strategy. Richard also covers how you can grow engagement, how to create content and how to uncover gaps and opportunities for growth. Richard shares an intriguing approach to creating unique experiences for members by introducing members to experiences specific to where they are in their community member journey as opposed to engaging all members at the same time with the same experience. On top of all this, Richard shares a ton of practical advice, data and insights on community technology, causation versus correlation and how to tie community metrics back to business results. Who is this episode for?: Community Managers! 3 key takeaways: 1. The Community Manager Magic - Richard shares that the true magic of the community manager is their ability to get people to make useful contributions to a community. Richard consults with businesses that want to give out swag or offer some kind of reward… but actually Richard shares that this motivation is often intrinsic for a community member - they want to know they are making a contribution 2. Working for free - Richard believes that a community is a wrapper that motivates people to do things that they would never typically do. Richard states that none of us would go home and plug into a support line for business, but we would all head home and answer dozens of questions for others if we feel like we're making a difference to people or a cause we care about. 3. Asset Based Community Development (ABCD) - Richard shares that not all community members will be able to make the same contribution. For example, a brand new community member may not be able to write an expert blog post for the community. Instead, Richard urges us to make requests to community members for assets that they will be able to produce based on the stage of their community journey Notable Quotes: 1. “None of us would go home today and then plug into a customer support line to work for free for an organization. But we will go to an online community and answer dozens of questions to help someone else.” 2. “So I think the whole magic of what we do. The real skill in building online communities is being able to persuade every single person to make unique, useful contributions to the group, or at least feel like they can make a unique useful contribution to a group.” 3. “And so often I go to organizations and we talk about how to motivate people to engage in communities. And they start talking about rewards. What can we pay them? What swag can we give them? Or how can we feature them on a billboard or something just like this. But the reality is this is far more subtle, nuanced. Like people don't want their name on a billboard. It's weird. Like if someone offered me to have my face on a billboard in London today, I think probably not that I'm insecure about my face, but it's kind of weird basically, if I can just feel like I'm helping some people in a unique way... that is the most rewarding thing.” Rapid-fire question answers: 1. What book has had the biggest impact on your life? Permission Marketing by Seth Godin and also Endurance by Alfred Lancing 2. If you had a magic wand and could get any data about communities that you can't get today, what data, or what insight would you most want to get? Really clean data that matches buying behavior with member behavioral data 3. What's a go-to engagement tactic or conversation starter that you like to use in your commute? Instead of asking “One interesting thing about yourself?” ask “What is the one thing you did for X?” 4.What's your favorite video game? Counter Strike and chess! 5. Who in the world of the community would you most like to take out to lunch? David, Rachel and Jim from Roundtable and Brian, Erica John and Carrie… you know who you are! 6. What's the community product you wish existed? The “ice breaker” tool that was used at CMX a couple of years back, icebreaker.video which is now: gatheround.com 7. If you were forced to go in house and work on community for one company, what company would you choose? CMX, so I could bring it down from the inside :) 8. What's the weirdest community you've ever been part of? A community for psychopaths... 9. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one Twitter-sized piece of advice for the rest of the world on how to live, what would that advice be? Just go and do interesting things. Nothing is ever as good or bad as you think it will be...

Happy new year 2021 --- Support this podcast: https://anchor.fm/booksintamil/support

Les 3 bombes de valeur : 1. Pour construire une audience engagée qui a toute votre attention, obtenez la permission des gens pour leur envoyer du contenu sur le sujet qui les intéresse 2. La meilleure stratégie pour commencer est de viser l'audience la plus experte, la plus susceptible d'être obsédée par un domaine précis et d'écouter leurs problèmes 3. Pour réussir, il faut trouver un truc qu'on aime tellement faire, qu'on serait prêt à le faire sans être payé !   Suivre le cours gratuit de Rémi pour se lancer dans le freelancing : lemodedemploi.fr   Retrouvez les notes et les références de cet épisode sur le site du podcast : 1j1e.com

My guest today is the Founder of Story On Media & Marketing based out of Colorado. Seth Silvers has had the opportunity to build story-focused marketing and content campaigns for small businesses and Fortune 500 companies. Allow for him to share his evolution and growth into the marketing space as a marketing agency founder. Comment below what your biggest takeaway is

If there is one person synonymous with marketing excellence, it is Seth Godin.   Godin has written 18 bestselling books including Permission Marketing and Purple Cow. I had the exciting opportunity to discuss his recent book This is Marketing. “It's very easy for us to think we live in this mass market world, but we don't. We live in a micro market world,” says Godin.  For Godin, marketing is the art of hitting the smallest viable audience. Like developers who attempt to create the minimal viable product to ship, targeting the smallest viable audience forces a marketer to sharpen their messaging to attract just those customers. Here's what we're unpacking today: The origin of flipping the funnel Positioning as a service Marketing isn't about marketing spend This is Marketing: The Five-Step Marketing Framework Sangram's Summary Seth's Challenge

If there is one person synonymous with marketing excellence, it is Seth Godin.   Godin has written 18 bestselling books including Permission Marketing and Purple Cow. I had the exciting opportunity to discuss his recent book This is Marketing. “It's very easy for us to think we live in this mass market world, but we don't. We live in a micro market world,” says Godin. For Godin, marketing is the art of hitting the smallest viable audience. Like developers who attempt to create the minimal viable product to ship, targeting the smallest viable audience forces a marketer to sharpen their messaging to attract just those customers. Here's what we're unpacking today: The origin of flipping the funnel. Positioning as a service. Marketing isn't about marketing spend. This is Marketing: The Five-Step Marketing Framework. Sangram's Summary. Seth's Challenge.

#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want them.” We are of course talking about building an e-mail strategy, but it goes beyond that I think. It’s about shifting your perspective to reconsider how we connect with our audience. Throughout the episode we'll talk about five key areas of building an effective e-mail strategy: Collecting E-Mail Addresses Building an E-Mail Strategy Segmenting the List Retargeting Customers Integrating the List with Facebook E-Mail Service Providers Mailchimp ConvertKit ZenReach CONTINUING EDUCATION: Permission Marketing by Seth Godin - a masterpiece written back in 1999 where he talks about the perspective shift in marketing... the move from "Interruption Marketing" to "Permission Marketing. Terrific book, well worth the investment of time and money.

#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permission Marketing by Seth Godin 4. Setting the Table by Danny Meyer 5. Start with Why by Simon Sinek 6. Jab, Jab, Jab, Right Hook 7. The Obstacle is the Way by Ryan Holiday 8. To Sell is Human by Daniel Pink

Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13. Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/.   You'll Learn: How Ted learned with Seth Godin in the early days of Permission Marketing. The value of tenacity & how it's helped Ted in his career. How Ted takes poor jobs and turns them into success. Why looking at the value of a relationship over time is more advantageous than day to day. The importance of knowing the difference between commentary and journalism. Ted's step-by-step roadmap to content syndication that maximizes return on relationship.   3 Key Points: Understand the value of relationships Why it's important to understand the difference between commentary and journalism. Own your online presence! Facebook could change terms and put you out of business.   Resources Mention: http://tedrubin.com/   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon.  In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_047-Building_Your_Target_Audience_With_Brian_Clark.mp3″ title=”7CEO 047: Building Your Target Audience With Brian Clark” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] Brian Clark is the CEO and Founder of Rainmaker Digital which “provides tools and training for content marketers and digital entrepreneurs”. They're the company behind Copyblogger, StudioPress, and Rainmaker Platform. Initially, they built individual companies that reached 7 figures or more that were eventually rolled into one company (Rainmaker Digital) in order to provide a holistic solution for entrepreneurs and content marketer. They currently have 65 employees, most of them virtual, and they ran $12 million in 2015 revenue. Brian is an 18-year veteran of online businesses. He started out as a business lawyer, but didn't enjoy his profession and quit to start his own company in 1998. He realized the potential of the internet and combined it with his passion for writing. He grew an audience and email list by writing about pop culture and things he loved, but didn't know how to monetize what he was doing. So, he transferred his efforts and created content and a service-based business around his business law skills. He was doing content marketing before it was called that. He learned by watching other businesses and marketers, teaching himself marketing and copywriting. By 2005, he was well over 7 figures, but was burned out and doing all the work himself.   LINKS Email your top take-aways and learnings to Casey@CaseyGraham.com Rainmaker Digital: http://rainmakerdigital.com/ Permission Marketing by Seth Godin: http://www.sethgodin.com/permission/ MyCopyblogger (free training for content marketers and entrepreneurs): http://my.copyblogger.com/ Rainmaker Platform: http://rainmakerplatform.com/ Apply for a Breakthrough Call with Casey: CaseyGraham.com/Action   LEARNINGS Building A Company That Will Last You have to be willing to say “No” to 98% of opportunities that come to you so you stay true to your long-term success of really helping solve the problems of your audience. There will be plenty of opportunities that come along that seem like good options and could generate quick profits, but may ultimately hinder the bigger vision of your company. You must determine what you're motivated by and stay true to what you want to build. Begin with the end in mind. Having Low Employee Attrition The majority of Brian's employees and partnerships came from the audience he created with the valuable content they continued to release. All but three of his hires have worked out in the last 18 years and he credits that rare success mostly to how well-aligned people are with the values of the company when they're hired. People knew what they were getting when they were hired because they already knew so much about the company and culture Brian built. Process-Driven Business Most entrepreneurs are not process-driven. In order to scale a business, you'll need to create processes and often times that requires bringing in someone who it process-oriented. As the entrepreneur, you'll need to be willing and open to adopt a new way of doing business. Getting Your Business Growth Unstuck Often many businesses get stuck because they try to use the same marketing message and strategies that got them to their current success. Oftentimes, to continue growing, you must change and pivot your message to reach a different crowd. You often can sell to the “low hanging fruit” one way, but will have to change your message to reach the next sphere of potential customers. You should start with this smaller change before you scrap your product and try to reinvent what you're doing. Email Is Not Dead The stats still show the most effective sales engine is email. Email marketing is not going away anytime soon. So the most important activity of your business regardless of industry is collecting email addresses. Who Is Your Target Audience? You need to narrow down your audience to a small group of people who relate with what you're talking about. Your message should be polarizing to attract the exact right person and the rest of people should either ignore your message or be turned off by it. If you try to appeal to a broad audience you will fail.   Feeling Stuck In Your Business? I'm currently offering free 30-minute Breakthrough Calls to help business owners, presidents and CEOs with their current business challenge. If you have over $400K in annual revenue and would like help, schedule your free Breakthrough Call today.

Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...it's all about relationships! His book, Return on Relationship, was released in 2013, and How to Look People in the Eye Digitally in 2015.  In this interview, Jessica Ann and Ted Rubin talk about:  His background with Seth Godin, starting back in 1997 (He sent Seth Godin a resume!) And the critical error that he made at the beginning of his career.  His work with E.L.F. cosmetics in 2008 at the early stage of social and how he built a brand using ingenuity without a marketing budget. (6:00) I speak my mind. I say what I think. I tell people that they have to get back to something that is near and dear to your heart: their humanity. It's about building relationships and being good to people. It's about how connecting with people in a real way will benefit your business.  (9:15) I got to listen and learn from Seth Godin. A lot of what I got from Return on Relationship came from Seth's Permission Marketing...about bypassing the agencies whenever you can and talking directly to the people you want to do business with.  Agencies provide a great function but Seth's point was: instead (10:45) A network gives you reach but communities give you power...Networks allow you to connect with various people but communities care.  (11:33) This evolution to me has been like a God-send. Not only am I a community builder but now I have all of these platforms to build communities that enable and empower me. But I also love to interact and meet with people. I'm obsessed with interacting with people. If you're going to make responsive part of your personal brand, be prepared for when your following grows and you have to be responsive for what you care about. And for me, the beauty or the difficulty of it is not something I built into my brand...it's a part of who I am.  (13:00) His definition of community in today's digital age.  (17:46) It's not about the platform it's about the people.  (22:00) This is how you separate yourself, and that you do care about humanity. When you pass people in the street, smile at them! A brand is what a business or a person does...a reputation is what people remember and share.  It's less of a problem than an opportunity. If you're with someone, put the phone down and look at someone. This isn't so much about humanity (although that has a lot to do with it). It's about showing people how important they are to you.  (26:30) He tells a true story that not a lot of people know.  You will feel better if you treat people better. You will feel better if you default to happy. You will feel better if you stop before you go off on someone. Take a breath and smile :)  (32:18) I'm not a big persona guy. And what I've learned is that it's very hard to maintain a persona. In other words, if I didn't really believe in what I do, it would be hard to keep it up. It would be hard to fight the naysayers.  (33:30) The hilarious study that was done on Millennials about the reason that the consumption of cereal is going down is because Millennials are too lazy to clean the dishes from eating cereal. Here is the study in The Washington Post. Like what you hear? Leave a review in iTunes!   

The Busy Creator Podcast, episode 27 with Online Video Producer Christopher Sharpe Christopher Sharpe (@csharpe)is a writer, director, designer, blogger, and builder of internet things. Following an early career in traditional filmmaking, he's currently the producer of two popular online video shows, Yoga With Adriene and Hilah Cooking. Our conversation focuses on the nuts and bolts of producing video with a limited crew, as well as the inevitable drama that comes from working full-time in online video. Christopher's work can be seen on his website, ChristopherSharpe.com, and you can see check out his book, YouTube Black Book. Listen to the episode below and click through for examples of Chris's video series.         00:00   00:00         Hilah Cooking: Slow Cooker Pulled Pork Recipe Yoga with Adriene: 20 Minute Yoga Flow for Detox and Digestion Show Notes & Links Chris started with the traditional filmmaking route. Short films and commercials. Sex Machine, Chris's first feature, on Netflix Shannon Morse, previous guest on The Busy Creator Are commercials an art form? No feedback on broadcast media, e.g. “What's up with that Pampers commercial?” Permission Marketing by Seth Godin Luke Sullivan, the 75-mile-per-hour billboard Hey Whipple, Squeeze This by Luke Sullivan Advertising is annoying, especially when you're used to watching online (Wayfair, I'm looking at you) Contextual advertising on YouTube Chris and Hilah have created several Cook Books through Kindle and in print Brand integration content Producing content for other companies Scripps Network launched uLive TasteMade YouTube Channel The phrase “recurring theme” seems to be a recurring theme Libsyn, host for The Busy Creator Consistency is rewarded in the YouTube algorithm Chris & co. didn't earn any money for the first year, but they kept going Don't forget to visit the website for Starship Design, Prescott's design company Manager's Schedule vs. Maker's Schedule by Paul Graham YouTube Black Book by Christopher Sharpe Tools YouTube and Vimeo, video platforms Canon C100 and Canon T5i, for main and supporting cameras Final Cut Pro 10 Adobe Audition iMacs Basecamp Google Apps Techniques Examine the audience and make an educated guess, then rework the content based on the platform Record your show in real-time, and punch in “beauty” shots Examine your workflow and look for ways to save time, such as in editing Offer information as an effort to build traffic Offer a free PDF (The Breakfast Taco Book) to get them on the mailing list Seek to get the audience away from YouTube and onto a platform you control and can monitor Release three types of videos aimed at different audiences and reactions: one search engines, another for quick sharing on social networks, and a third for the YouTube Community itself Continue to interact on the comments for your blog posts and videos Habits Get into “The Zone” early in the day. Writing and creative planning. Email and stuff before lunch, then to the office for editing/post-production Block work responsibilities into chunks of time (whether it's 45 minutes or 3 hours) Be your own manager — chunk out your own time