Podcasts about brands win championships

If you’ve been with Court to Corporate since day one, then odd ares that you’ve heard me talk about these two books I recommend for every current and former student-athlete. Athletes Are Brands Too and Brands Win Championships are two books that I read immediately after wrapping up basketball, that have inspired the work I do today and set the foundation for my career, so it’s an honor to share my conversation with the creator himself. Jeremy Darlow is a leading brand consultant, former Director of Marketing for Adidas football and basketball, adjunct marketing professor, and of course author of Brands Win Championships and Athletes Are Brands Too. We kick this episode off with jumping into how Jeremy built his career as a multi-hyphenate all at the intersection of athletes & brands. We then dive into what athletes today need to know about building their brand, from the first steps to how building your brand the right way can lead to career success. We also discuss predictions of the next of athlete brands and what it will take for athletes to differentiate themselves in the future. Career advice designed for athletes, by athletes - join our newsletter here --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Brian Gerrity is the Senior Associate Athletic Director and Executive Director of the Mercer Athletic Foundation at Mercer University.  He joined the team at Mercer just as the University was re-instating a Division I football program and committing to a renewed focus on athletics.  His achievements in fundraising and donor building have earned him praise within both the local and national athletic communities, as well as leading to him writing a book on developing programs for mid-major athletics, which is now being used in some graduate programs as a teaching text around the country.  We discuss his experience coming from Maine to Georgia, working on building an athletics fundraising program, what it's like to be a student-athlete, and meeting his now-wife in snowy Maine.  Enjoy! Brian's book, Building the Bear on Amazon. Books Brian mentioned by Jeremy Darlow:  Brands Win Championships and Athletes are Brands Too on Amazon. You can find the Mercer Athletic Foundation at www.supportmaf.com You can find Brian on Twitter @briangerrity   Intro - A Postcard (From The Edge Of The World) by Wes Yoakam/Big Atomic from the album "4 Star Explosion". Available on iTunes

‘A Brand is no different than a Resume' ~ Jeremy Darlow, leading brand consultant/author Jeremy Darlow went from having an empty refrigerator as a child to becoming one of the leading marketing and brand consultants in the sports world.The former director of marketing for Adidas football and baseball joined The Yogi Roth Show to share his path, his passion and his guidance around athletes building their brands.Author of the books, BRANDS WIN CHAMPIONSHIPS and ATHLETES ARE BRANDS TOO, Darlow has worked with the Los Angeles Rams, dozens of major college programs and thousands of athletes guiding them toward finding their positioning statement and ultimately, ownership of their story. That process, which host Yogi Roth went through, has proven to impact careers, guide athletes to opportunities beyond their playing ability and much more. Yogi has said many times that 'Jeremy saved me 10 years on my career.'Furthermore, Darlow's own story is one that will remind us that grit, determination, curiosity and humility can allow for great opportunity to live a purposeful and passionate life.To be inspired by and learn more about Darlow visit www.JeremyDarlow.com and follow him on Twitter @JeremyDarlow.For more conversations around sport and humanity around the globe visit www.YogiRoth.com/podcast or follow @YogiRoth on social media.The Yogi Roth Show podcast is presented by KonaRed, a leader in the coffee industry that sources some of the rarest, most sought after coffee in the world. It is grown on the volcanic mountain slopes of Hawaii where each coffee cherry is hand picked at peak ripeness. Be sure to check out www.KonaRed.com, where you can learn about their premium coffee beans, cold brewed coffee or Cascara, the Hawaiian Coffee Fruit.

In this episode I talk about the different resources that can help on your quest to be A Frugal Athlete. From books to podcasts to other platforms, this is great information that can build your financial base. I also highlight two athletes that are helping their peers become frugal athletes. I also divulge in what I learned at a Thuzio conference I went to and talk about another conference I'm attending at the NBA all star weekend. Books: Winning the Money Game , Athlete CEO, Brands Win Championships, Athletes Are Brands Too, Free Agent, Money Shot, New Money Staying Rich, Is There Life after the NFL, Rich Dad Poor Dad, Millionaire Next Door, Think and Grow Rich, Richest Man in Babylon, Pogues Basic Money. PODCAST: Dave Ramsey Show, Listen Money Matters, Stacking Benjamins, You Need A Budget, Smart Passive Income. For more information make sure you check the website www.afrugalathlete.com and follow us on all the s --- Support this podcast: https://anchor.fm/afrugalathlete/support

Jeremy Darlow (@JeremyDarlow), Author of the book "Athletes Are Brands Too" (follow-up book to "Brands Win Championships") and former Director of Marketing for adidas football and baseball, joins Brian Berger to discuss his new book. Darlow discusses how athletes can capitalize on the spotlight while they have it to build their brand via social media platforms and extend their relevance beyond their playing career. From developing the right positioning statement to how often to post on your social media platforms, Darlow offers helpful strategies in this interview and in his book.

Jeremy Darlow stops by to discuss his book "Brands Win Championships" and the impact branding has on recruiting. Sports Writer Barry Lewis previews the huge Ford Game of the Week MidFirst Bank Backyard Bowl featuring Oklahoma's Union vs Jenks. This game has tons of blue chip talent and University of Oklahoma commits. Plus a recap of some of the big upsets in week one of college football.

"As a designer, we think as a brand...so I always try to make myself a brand." Olivia Brestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs. As a sr. designer & photographer for Sporting KC, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas. We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued. Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration. Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport. Mentions Include: Olivia Brestal on Twitter Olivia Brestal on Instagram Olivia Brestal on Behance Sporting Kansas City Mikey Burton, illustrator Jeremy Darlow, Brands Win Championships Episode 66: Jeremy Darlow, adidas Wolff Olins Landor & Associates Erik Davila, former FC Dallas, current Advocare FC Dallas Scarf of the Month Hatch Show Print Men in Blazers Generation adidas Episode 85: Samir Gole, VP Digital, MLS DixonBaxi Premier League branding Manchester City FC hackathon My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Joe talks about why less is more with your mission statement, the importance of empowering the entire team to think and take action, and why collaboration is the key.   Bio: Today our guest is the Director of Athletics at Colorado State University Joe Parker. Joe joined the Rams in March of 2015 following a successful administrative career spanning elite programs such as Texas Tech, Michigan and Oklahoma, where he and I first connected, among others. Joe was a three time All-America swimmer at the University of Michigan, and was referred to as a Zen Master in a recent article by the hometown newspaper. Interview: First Joe is it true that you are Zen Master? Coloradoan article VB coach Tom Hilbert Why don't we start by having you fill in a few of the gaps in your bio I just referenced, and tell us how you got where you are today. Didn't discover athletics as a career until late 20s Did a bunch of informational interviews with the Texas Associate ADs Worked as an intern in development and was off to the races Customer care Event set up Donor benefits such as tickets/parking Had worked between undergrad and grad in the private sector The career fit with him This is a give-back profession; more experienced people are almost always happy to share thoughts/advice with those just coming up or interested in the profession What did you learn about leadership as a student-athlete at Michigan that continues to impact how you lead today? Not everyone in athletics was a student-athlete; presents some advantages in that you realize and understand that it's not easy to be a student-athlete Build core of who he was as a person; knowing your role in a team; supporting those around you; accrues to the betterment of the entire team Often draw on those experiences as a student-athlete; understand what it takes for those student-athletes to be successful You were handed a fairly sizable task when you first came aboard at Colorado State, and that was building a new football stadium. What was that like to walk into and tell us about a few of the challenges and successes you've experienced. Context: CSU liked that he has been part of large capital projects at Texas, Oklahoma and Michigan when they hired him; so he understood what it took to go from start to finish He joined four months after the university decided to move forward; didn't have all the fundraising in place yet nor was there a shovel in the ground Negotiated new multimedia rights deal with Learfield Secured several naming rights within the stadium Sold out 100% of premium seating/clubs At the beginning there was a lump in the throat not knowing whether the stakeholders would participate On-campus stadium is so key to interaction with the main campus and the university How would you describe your leadership philosophy, and where did that come from/how did it develop? Over time he has had great mentors who have given him a lot of autonomy to develop his own way Very collaborative, though he knows ultimate decisions will be his; he likes to delegate as much as possible to those closest to the action – everyone is a leader Seek input from as many people as possible; then get three/four key people in the room and get their thoughts and work toward a consensus; then advance it Always like to have partners in decisions; particularly your president He tells people they have ability to take action because many will sit back and wait if they don't have the title He can't be everywhere at every moment and can't think about everything that needs to be thought about. You also came to CSU replacing someone who was in many ways your opposite; how did you approach that dynamic and how would you advise us to handle similar circumstances? Hard to speak to the past sometimes There are lots of effective leadership styles Just be you; can't present yourself any differently or people will see through it Didn't really have to sell that to the staff; but you do need to be patient and demonstrate a level of competency What is the greatest leadership challenge you have faced as an athletic director and how did you handle it? What did you learn from it/would you do anything different? When you encounter a moment where someone hasn't been able to meet expectations and you haven't been able to get them up to where they should be There has to be a separation and that's a very difficult call You can't hesitate when you see someone making a misstep; you have to be candid and let people know what you think; address it early It's unfair to let a lot of issues to accumulate without them being addressed and then it's too late; that's when people feel blindsided You spent a number of years at schools that were THE #1 show in town. Most of us do not have that luxury and now you are in a crowded market with Colorado, the Denver professional teams, etc. How do you go about distinguishing yourself among the competition for attention? Wonderful thing about intercollegiate athletics – you have students with an affinity for your program and want a good experience; this is the most important piece, because students in the building has the largest impact on the environment Next you have alumni who also have an affinity for your school and programs; and they usually live nearby as well Then a focus on the local community The Broncos have done a great job engaging the entire state, but CSU has worked with them as well The motivations between what you do on the professional level v. college are very different; mission statements will be very different (Jeremy Darlow book Brands Win Championships – not getting distracted by trying to have mass appeal but instead focus on those close to you) Must constantly work hard to encourage students to participate; the in-game experience is critical to how people engage with your program and university Have you identified a secret sauce when it comes to recruiting and hiring the best people for your team (coaches and/or staff)? The process is key Collaboration is an important part of the process Put a diverse group together so you can see things from all sides and then start narrowing the pool Bring a few on campus for face to face, and create a broad experience for the candidates when they come on campus (What about advice for candidates to prepare) – Core competencies for whatever the role is; someone who can articulate their passion for the role; experience should be conversational; not overly rehearsed; carry the vocabulary of the job; authentic in who they are and how they present themselves What is your take on mission statements, values statements, etc.? How, if at all, should we implement them into our organizations effectively? Most mission statements are too verbose; they need to be concise and memorable; they have to articular the purpose of the organization Dave Brandon at Michigan really showed him how to make missions statements/strategy/guiding principles/long-range goals into objectives that worked and made sense; very simple approach They did have a 44 word mission statement when he first arrived; nobody knew it or could recite it or get close “To educate, engage and excel” is what they wound up with after 1.5 days of discussion (Jimmy Seibert on Episode 008 did something similar and narrowed their value words from 15 down to three) You want people to be able to embed the thoughts into their daily work life What advice do you have for young professionals who are striving to be better leaders or maybe even trying to get that first opportunity to lead? More important than just getting a job is to understand your passion and connect it with the job you're seeking If you weren't getting paid, would you enjoy what you're doing? What habit or productivity tool has been key to your success? At the end of a day, when you're done, do three other things before you go home Write a list of three things you want to accomplish the next morning when you first get in These were from former Michigan AD Bill Martin Thank Yous/Acknowledgements: Antioch Live/Clear Day Media Group – music More here. Jonathan Davis – production Clint Musslewhite – voice over  

“You can always learn from anyone — you can learn from people older than you, you can earn from people younger than you — always be open. Always be open to critique.” On this week’s podcast, Mekale Jackson from St. John's University athletics joins us to discuss working for New York's college hoops program. Mekale gives us some insight into his background prior to St. John's where he discovered graphic design & Photoshop in college as an English major at the University of Michigan by stumbling across a fraternity flyer. Detroit, Mekale's hometown, is a place of inspiration for creativity and art despite the negative stereotypes the Internet & media says about the city and Mekale shares his love for the city with us including a few fav artists he follows. We also discuss Under Armour's relationship with St. John's basketball, its value to the school for recruiting and brand recognition, as well as that one time Steph Curry practiced in their facilties. Lastly, Mekale explains why he chooses to self-brand himself as a "sports creative director" rather than a graphic designer or sports designer. Mentions include: Mekale on Twitter Mekale Jackson's website Episode 3: Jason Fierman, LSU Creative Services Justin Bua, artist Block Nation, Detroit artist Kenneth Cole Mekale's blog Brands Win Championships Episode 66: Jeremy Darlow My next guest is going to be Brian Gundell. Brian is a freelance graphic designer in Portland, Oregon. Prior to joining the freelance ranks, Brian had stints at Old Hat Design, the Arizona Diamondbacks and the University of Washington football program. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"Everyone is trying to find their own 15 minutes online with their channel...it's not about that 15 minutes, it's about that 15 years and what are you doing right now to build something that lasts..." On this week's episode, Director of Brand Marketing for Adidas Football & Baseball joined the podcast, Jeremy Darlow. Jeremy is also the author of the book Brands Win Championships. Jeremy brings a psychology background to the world of branding and gives us some insight into how important it is to build a brand and tell your story over the long haul, including digging into your brand's past. We touch on how a smaller athletic program can use the same principles as big schools to build their brand and how sometimes being "second best" isn't so bad in the world of marketing. Lastly, we discuss the importance of design in the world of branding and more specifically, why design deserves a role at the executive level on teams and in college athletic departments. You can buy Brands Win Championships here. Mentions include: Jeremy Darlow on Twitter Brands Win Championships Michael Bierut, Pentagram What Makes a Truly Great Logo via Vox Texas A&M Icy-White Uniforms by Adidas Makers of Sport Community My next guest is going to be Aaron Masik. Aaron has extensive experience working in team sports with stints at the San Antonio Spurs and the San Diego Padres as a designer. Most recently, he moved to the consumer brand side as a senior graphic designer at Upper Deck. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers or show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

The Internet has given us an uncanny ability to connect to others that share our passions in different regions of the world. Joining online communities is vital for networking purposes, cultivating relationships and professional growth. It has been a long time coming, but today I'm excited to announce the launch of the Makers of Sport Community. Benefits include: Halftime episodes (all will be accessible to community-only from this point forward), transcriptions of those episodes, monthly Google Hangouts, private Q&As with future & former guests and an invitation to the Makers of Sport Slack channels. Support the podcast by joining today. Mentions include: Slack Halftime: Cultivating Relationships Halftime: Working Remotely Twitch Under Consideration's Brand New SportsLogos.net Seanwes Community My next guest is going to be Jeremy Darlow. As digital brand marketer for Adidas football and baseball, Jeremy works with numerous college athletics programs around the U.S., including some professional Adidas athletes such as RGIII and Lionel Messi. He is also the author of Brands Win Championships, a book educating college athetic departments on the importance of brand strategy and marketing. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Support the podcast by joining the community. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"There's a lot of talented people out there. A lot of smart people. A lot of great writers. A lot of great editors. You gotta work... [Ben on side projects & growth]." On this week’s episode, it's basketball, sneakers and hip-hop as Ben Osborne, Editor-in-Chief of SLAM Magazine joins the podcast. Having been a subscriber of SLAM since 1994, Adam geeks out with Ben on the founding and history of the magazine, as well as how it worked to gain credibility in the world of sports journalism. The two discuss the publication's swagger and its role in pioneering sneaker culture. As well as SLAM's long-time existence as a thorn in the NBA's side as it regards to portraying players as who they are, rather than who the league wanted them to be leading them to many epic cover shoots. Ben elaborates on his role as Editor-in-Chief, design's importance to the magazine and Adam even reads a letter he wrote to the magazine that was published in 2006 reflecting on how SLAM shaped much of who is he today. Lastly, Ben discusses some of his many side projects and how important it is to have such creative outlets. Mentions include: Ben Osborne on Twitter SLAM Magazine SLAM on Twitter Scoop Jackson Dennis Page, SLAM founder Dan Wetzel, Yahoo Sports Michael Bradley, SLAM writer Lang Whitaker Russ Bengston, SLAM writer Ryan Jones, former EiC) Melissa Brennan Medvedich, former creative director Kicks SLAM Kicks book by Ben Osborne Swee' Pea Daniels Documentary My next guest is going to be Jeremy Darlow. As digital brand marketer for Adidas football and baseball, Jeremy works with numerous college athletics programs around the U.S., including some professional Adidas athletes such as RGIII and Lionel Messi. He is also the author of Brands Win Championships, a book educating college athetic departments on the importance of brand strategy and marketing. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Jill Stelfox, VP & GM of Zebra Technologies stops by to tell us about her $4B company based in large part on what is called Enterprise Asset Intelligence -- turning physical information into digital information and how they are helping sports teams and broadcasters gather analytics in real time. Jeremy Darlow, author of the book “Brands Win Championships” and Director of Brand Marketing for football and baseball at adidas joins us. Justin Garrity, President of Postano tells us about a new service called Hashtag Analytics that helps sports teams and brands track social media conversations in an effective manner. Rob Schack, Global Head of Sports & Strategic Projects at Reuters News Agency tells us about how the company is evolving including a new service called Sports Desk Direct. Follow us on Twitter @SBRadio

Sometimes things just don't work out. Deciding when to fire a client and then firing the client is very hard. It's possibly one of the toughest and most uncomfortable things we have to do in business. On this week's Halftime, Adam discusses some reasons on why you need to fire clients sometimes and also gives pointers on how to fire them professionally without burning bridges. Jeremy Darlow will be joining us on next week's podcast. Jeremy is a Director of Brand Marketing for adidas Football and Baseball. He is also the author of Brands Win Championships, a book for college athletic departments that aids in marketing and promoting their brands to the masses. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow the show, @MakersofSport, as well as the host @TAdamMartin on Twittter and Dribbble.

"If I wasn't myself [through my work] then it really wasn't worth doing. I don't see why anyone would wanna do something where they just have to just kind of put on a mask everyday and pretend to be something they're not. I just wanted to be myself and see where it would lead me." One of New York's finest, Jon Contino is on the podcast this week. Jon is a designer, illustrator, letterer and creative director based out of upstate New York. His work has adorned apparel, digital, print and environmental graphics for the likes of Nike, Jordan Brand, ESPN the Magazine, Sports Illustrated, IBM, Microsoft, Miller Lite and more. Jon talks about his upbringing in Long Island, NY and how being a passionate baseball and New York Hardcore music fan plays into the reasoning and inspirations behind why he became a designer. He also gives us some insight into the ups and downs of starting an agency while learning on the fly, as well as tells a few stories about how his former agency OneTwentySix Design Studios spun off into the apparel brand CXXVI Clothing Company with rejected client work. We discuss how important it is to work with clients that trust you and allow you to be yourself through your work. Jon tells a story of how he made the transition of being a "do everything for everybody" type of person to a "do my own style" type of stop. Lastly Jon touches on the importance of equity in one's name versus a made up brand name, as well as how frightening and expensive starting an menswear lifestyle brand is. Show Links: Jon Contino Follow Jon on Twitter Ogilvy Paris Monotype Foundry CXXVI Clothing Company Contino Brand Mfg. Co. Scotch Time Podcast in iTunes Scotch Time Podcast on Soundcloud Major Level Creative Connect 2015 My next guest is Jeremy Darlow of Adidas where he a Director of Brand Marketing for football and baseball. Jeremy is also the author of the book, Brands Win Championships. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show, @MakersofSport, as well @TAdamMartin on Twitter and Dribbble.