POPULARITY
Having the right tools in the right condition for our farming jobIn This Podcast:Gardening can be hard work, but it doesn't have to be. Chris Sabbarese explains how the right tool not only makes the job easier, but it also makes it safer for you and your plants. He describes the difference between a bypass pruner and an anvil pruner, what to look for when choosing tools, and some easy things you can do to keep your tools in tip top shape. Chris also shares his gift for storytelling, taking this inspiring episode much deeper than the humble gardening tool. Don't miss an episode!visit UrbanFarm.Org/blog/podcast Chris Sabbarese is the marketing, communications and social media director for Corona Tools, a leading global brand and manufacturer of quality garden and landscape tools since 1928. He joined the organization in 2010, and manages the brand experience with end-users across all forms of digital & print media. Chris also serves as the executive director of GardenComm, a non-profit membership organization made up of green industry communications professionals. Visit www.UrbanFarm.org/Podcast-by-episode-titles for the show notes on this episode, and access to our full podcast library!Chris Sabbarese on Tools and Farming.urbanfarm.org/CoronaTools
Did you know that one of the most popular and most expensive apples, the Honeycrisp was developed back in the 1960s while only recently gaining its notoriety in the past decade? There is a reason why these apples are so good and more expensive than most apples you see in the market. In this discussion with Stacey Hirvela of Proven Winners shares the story of this apple, how it grows to be so large and sweet and why you pay a little extra to enjoy them.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
On this episode Kate Spirgen, editor of Garden Center Magazine shares insights on what trends she's seeing at the garden centers. She shares that demand for plants is still high at garden centers among home owners, and garden center owners are find create way to bring them in. Such making it about the experience that shoppers what to share with family and friends as well becoming the next "plant daddy" on social media.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
ICYMI, National Association of Landscape Professionals hosted landscape business owners and industry suppliers at the first Elevate Conference and Expo in Orlando, FL. On this episode Warren Gorowitz, director of corporate social responsibility at Hunter Industries shares his impressions of this new event and what makes this one of the best industry shows to attend. From educational sessions networking and trade show, Elevate is poised to become a must attend event for green industry professionals. It's a great recap of the show and gives you some great reason to attend in 2023.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
We're starting to hear about drought and extreme drought in the west in the media as global temperatures become hotter. What's interesting is that conversations are not necessarily focusing on reversing this trend, but instead how we're going to cope with these changes. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares how the future looks for not just water and the lack there of, but how it's going to impact our daily lifestyle. We also mentioned Richard's live presentation on 9/29 on the Green Industry Speaks, a free event that brings together some of the brightest minds in the agriculture, tree care and water management in the growing threat of climate change. The event is part of the GardenComm Virtual Conference presented by Proven Winners ColorChoice. This is an opportunity to hear how hotter temperatures are effecting us all and how we'll have to change the way we garden and landscape. Register now for this free eventCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
You may have heard about the Spotted Lanternfly, an invasive pest that showed up in Pennsylvania in 2014. The invasive pests ability to breed quickly and move west, is a grave concern to US agriculture and our trees. There is a somewhat controversial campaign going on to smash the pest in areas where the lanternfly is known to exist but some chose not to. In this discussion with Stacey Hirvela of Proven Winners shares what a big impact smashing them can do to help prevent them from spreading. From Spotted Lanternfly influencers on Tik Tok to resources from the USDA, this is something you don't want to miss!CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
For those of you in the industry the IGC Show in the Chicago was the biggest event for garden center owners to learn about what's new. With the show's closure in 2020, there was still a need for an event specific for IGC owners and so the Garden Center Conference Conference and Expo was formed. On this episode Kate Spirgen, editor of Garden Center Magazine shares highlights from the event and its plans for the future, including partnering with GardenComm, to create a mega, must-attend-event in 2023. This will be the only show of it's kind that brings together garden center owners with the garden communicators, who are helping to drive demand for the products and services at the garden centers. There's a lot in store for this event and we cover a many of the details in this episode.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
We've shared a lot about water restrictions for urban water users, and this week we focus on how the drought is impacting agriculture. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares how the drought is effecting farms and how they are looking to technology to help with the lack of water. We also mentioned Richard's live presentation on 9/29 on the Green Industry Speaks, a free event that brings together some of the brightest minds in the agriculture, tree care and water management in the growing threat of climate change. The event is part of the GardenComm Virtual Conference presented by Proven Winners ColorChoice. This is an opportunity to hear how hotter temperatures are effecting us all and how we'll have to change the way we garden and landscape. Register now for this free eventCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
On this episode, we chat with Dan Herms, vice president of research and development at the Davey Tree Institute. Dan shares how they are studying the effects of climate change on trees and their web page with more information. He also shares information on their SEED Campus which is Davey's state of the art training facility. The science and learning campus is being designed to ensure that Davey continues to attract and retain the most qualified, well-trained and engaged employees possible. We also discuss Dan's presentation on climate change and tree care being held during the GardenComm Virtual Conference on 9/29. This is a special free preview day that is open to everyone in the green industry. You an find more information and register here.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
On this episode, we chat with staff arborist, Tchukki Andersen at the Tree Care Industry Association who shares some insights on the latest in robotics for tree care. Advancements in technology like the Sarcos Guardian XT, makes it possible for an arborist to control robotic arms while being safely on the ground. It could revolutionize tree trimming and worker safety for the net generation tree care professional. See the technology in action on the Sarcos website.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
The idea the we're becoming a cookie-less society isn't necessarily news to marketers but it does make digital marketing and reaching your ideal audience, much harder. If your audience and community isn't in your email database, you should start developing this now before it's too late. As we move closer to Web 3, your audience will have to find you and provide you with access to their personal data. It's a great topic and discussion with Stacey Hirvela of Proven Winners. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
Given the new watering restrictions in the west, it's essential that water customers can conserve more by making simple changes. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares why positive reinforcement helps people want to conserve and know that they are having a positive impact. There is a lot we can do by making more with less and Richard offers to great solutions in this episode.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
Tree care crews rely on effective communication when at the job site. On this episode, we chat with staff arborist, Tchukki Andersen at the Tree Care Industry Association who shares some insights on the latest tech aborists use to communicate at th job site. It's important for tree care crews to be in constant communication so teams on the ground know what's happening with the crew high up in the tree canopy. Tchukki shares some of the latest and greatest tech and how it helps crews stay safe.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.ICYMI, if you're a professional in the green industry and rely on Corona tools for getting the job done, then come join the Corona Crew! Become part of a new community on our Facebook Group. We welcome landscape and tree care professionals, horticulturists, agriculturists, farmers and more. If your business is the green industry, we'd love for you to be part of a growing community interested in developing tools that make your job easier, volunteer to test and review new tools, and get access to exclusive community giveaways. Look for the Corona Crew Facebook Group and requests to join, and register online. Thanks for listening and we hope to connect with you at Corona Crew!
ICYMI, we shared news about new statewide water restrictions in California on week 5/17. Expanding on how the restrictions will be implemented, is Warren Gorowitz, director of corporate social responsibility at Hunter Industries. They have teamed up with National Association of Landscape Professionals, Irrigation Association, California Association of Landscape Contractors to put on a webinar on 6/6/22, to help interpret the new restrictions, what they meant and answer attendee questions. As the agenda and registration details unfolds we'll add the info here, but be sure to watch these organization's social feeds for the latest updates.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
In case you missed it, Kore Infrastructure located in Los Angeles, CA has developed a closed-loop system to convert organic waste in to fuel for cars with zero emissions. In the process of creating this fuel, the residual of the waste becomes biochar that has been proven useful in agriculture and landscaping to reduce the amount of water needed. Kore Infrastructure Vice President of Business Development, Steve Wirtel explains the process and its many benefits. It's a fascinating process and will have tremendous impact on the environment. Learn more about Kore Infrastructure and it's vision for the future.CONNECT WITH OUR GUESTTwitter, Instagram and Linkedin.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
As of June 1, 2022, new watering restrictions are going into effect in an effort to save water here in the west. This week's guest, Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, shares why these restrictions aren't the ideal solution. Not only for the West but across the country. Tune into find out more about these restrictions and how we can address this issue on a national level.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
On this episode, Kate Sprigen, editor at Garden Center Magazine, shares her insights from their 2022 Houseplant Report in the from April 2022 issue. The houseplant market is still thriving and you can check out the trends and more on this growing opportunity for homeowners and the green industry. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
A perfect topic for the 150th Arbor Day celebration, we're discussing tree root crown excavation with staff arborist, Tchukki Andersen at the Tree Care Industry Association. When trees have yellowing leaves but no apparent signs of overwatering, drainage or pest issues, the answer could be below the surface. When all options have been explored, it may be necessary to bring in a professional to excavate the soil from the roots of the tree to test for any deceases or pathogens that may be affecting the tree. It's a fascinating process and Tchukki helps walk through what it entails.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
On this episode, @Kurtthearborist, aka tree care professional and business owner, Kurt Stenberg, some his new venture to plant 2 tree for every 1 tree cut down. Some times tree removal is necessary and sometimes homeowners just want the tree taken out. Kurt's new program Atmos, ads a small recycling fee to customers removing trees and plants 2 trees in the world. To learn more about connect with Kurt on Instagram @atmostreeorg. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
On this episode, Kate Sprigen, editor at Garden Center Magazine, shares some trends and some stand out plants from the California Spring Trials. Returning to an in-person event in spring, this event brings plant producers together to share their new plants and varieties. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
When it comes to doing spring cleanup in the garden, many homeowners have the best of intentions to support pollinators and provide them a suitable habitat during the cold winter months. But often times they miss the best practices for this and remove pollinators During spring cleanup before beneficial pollinators have emerged. Therefore, it's essential to know the how, when and why for spring clean up and Stacey Hirvela, marketing specialist with Proven Winners, shares everything you need to know on this important topic.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
The Intergovernmental Panel on Climate Change released a 3,600+ page report outlining global challenges we are facing. Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, joins us to share four shocking takeaways from this report related to water scarcity in the western US and its impact. Check out Jain Irrigation's blog post on this topic, CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
On this episode, Kate Sprigen, editor at Garden Center Magazine, explains what drives a consumer's purchasing decision for plants in the garden center. It offers some insights into the research, how consumers made purchases and how the garden center owner can leverage this to sell more plants.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
According to a report from HubSpot research, more than 50% of consumers want to see videos from brands … more than any other type of content. In addition, 90% of customers also say videos help them make buying decisions. Fortunately for those of us in the landscape and agricultural industry, video works perfectly for us. Showing what your company does in a video is easy and worth more than almost any other form of marketing. This week, our guest is Chris Sabbarese from Corona Tools, the North American Digital Marketing and Communications Manager. He is part of a team that produced some of the best videos in the industry. He will share his insight and experience with us to make more and better videos. In this session, you will learn: The types of videos to make Resources needed to make good videos How to create a social media strategy for your videos How to measure the success
ICYMI, one of the industry's best event is set to take place next week. We chatted with Warren Gorowitz, director of corporate social responsibility at Hunter Industries, who discussed the National Collegiate Landscape Competitions. The event put on by National Association of Landscape Professionals, is where horticultural universities and schools come together to compete for scholarships and interview for careers in the horticulture, landscaping and tree care professions. It's the must attend industry event of the year.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Depending on where you are in the country, ICYMI, it may be time for late-winter pruning. Tchukki Andersen, staff arborist at Tree Care Industry Association, talks about when the ideal time to prune and benefits of caring for your trees. Whether you're pruning for shape or maximizing your yield, pruning at the right time of year is essential.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
This week I'm discussing things I am looking into like Crypto and how it can be applied to the green industry. It's my new shiny object that has captured my attention and I'm learning about it my spare time. It's not a matter of if it will make its way into the green industry, but when. I discovered a new podcast called Crypto Business with host Michael Stelzner of Social Media Examiner. If you are curious about what it is and how you can apply it to your business its worth the listen.Also some events coming up next week to check out, Social Media Marketing World 22, National Collegiate Landscape Competitions, and big news coming from Gardencomm.org on 3/1, so stay tuned for that.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
It's no secret that the West is in a mega drought. Even with record snowfall earlier this winter, water levels are at a 1,200 year low, while temperatures continue to set records every year. Water is getting more expensive for us all and Richard Restuccia, Vice President of Water Management Solutions at Jain Irrigation, suggests ideas we should all implement to make every drop count.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Local businesses, artisans and suppliers are partnering with garden centers to broaden their reach to new audiences. With the record number of new gardeners and DIYers, Kate Sprigen, editor at Garden Center Magazine, explains how garden centers are partnering together in very unique ways. For the business owners, they know there is a big interest in plants and gardening, and garden centers are getting plants and accessories out in front of those supporting their local businesses.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
With so many plant varieties and species, it's hard to know everything about a particular plant. Which is why Stacey Hirvela, marketing specialist with Proven Winners, and her team created a new podcast, Every Plant Deserves a Podcast. Each episode she provides a layman's explanation about the plants themselves and interesting facts about them. It's a great way to learn about them, how they are used and more. This podcast is for the insatiably curious and people who love to learn something new. You don't need to be a gardener, plant geek, plant parent, or anything like that, to enjoy.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
It's a new year which always ushers in new laws in every state. ICYMI, there are a couple of new water laws on the books and Richard Restuccia, Vice President of Water Management Solutions, with Jain Irrigation. He shares insights on what these new laws are and ways you can help save water. For more resources check out the Jain Irrigation Blog. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
While no one has a crystal ball into the minds of the consumer, it's helpful for garden centers to know what trends to watch for. Kate Sprigen, editor at Garden Center Magazine, share her insights on what's hot in plants for consumers both inside and outside. People are incorporating more edibles in their traditional landscapes as fresh food supplies are more expensive and uncertain availability. There is also new demand for smaller indoor plants that has many going smaller and easy to grow. CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
When you can't be outdoors in the cold winter months, it's a great time to take advantage of free educational session. ICYMI, we chatted with Warren Gorowitz, director of corporate social responsibility at Hunter Industries, who discussed their online training program which counts for CEUs. We also shared a professional series webinar coming out next month on Echo Means Business, a thriving community of landscape professionals.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Happy New Year and thank you for tuning into the first weekly ICYMI episode in 2022! We're talking with Tchukki Andersen, staff arborist at Tree Care Industry Association, about the industry's spring shows. February kicks off show season and with the Omicron variant spreading like wildfire and Covid rates on the rise, is the green industry ready to get back to in-person events? Shows are scheduled to happen but it's anyone's guess as to what travel and attendance will be like. And whether or not you'll see the ROI if you are exhibiting. We've presented a couple points of view here but let us know if you're ready to get out there and enjoy the spring shows.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Thank you for tuning into the last ICYMI episode in 2021. I spoke with some of my favorite industry colleagues who helped me close out the year. Each offering some interesting perspectives on things you might have missed or hadn't thought about that effect the green industry.We've received favorable feedback about these ICYMI episodes through conversations within my network, and they have encouraged me to return to a weekly schedule with this podcast. Our resolution for the new year, is to get ICYMI back on a weekly schedule and covering one segment or piece of news going. It will result in shorter episodes but I think this will make events and news that happen in our industry more timely and relevant.Enjoy this episode and we wish you for great things to come in the new year.Using tech to solve our water issues - Richard Restuccia, VP of Water Management Solutions at Jain IrrigationSupply Chain: what to expect in 2022 - Warren Gorowitz, Director of Corporate Social Responsibility at Hunter IndustriesIs tech in the Tree Care Industry a good thing? - Tchukki Andersen, staff arborist at Tree Care Industry AssociationCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
There is so much going on in the green industry this month, here are some important updates in case you missed them.Underestimating the Drought in the Western US - Richard Restuccia, VP of Water Management Solutions at Jain IrrigationState of the Industry Report- Garden center owners provide insights into their businesses - Kate Sprigen, editor at Garden Center MagazineWomen in Tree Care - Tchukki Andersen, staff arborist at Tree Care Industry AssociationPreparing for the Irrigation Show and Conference 2021 - Warren Gorowitz, Director of Corporate Social Responsibility at Hunter IndustriesCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
There is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans.Garden centers are featuring one-stop fall decor bundles for homeowners - Kate Sprigen, editor at Garden Center MagazineChallenges irrigating water-loving cannabis crops - Richard Restuccia, VP of Water Management Solutions at Jain IrrigationSEO: Why backlinks have made a comeback and why they're important - Stacey Hirvela, Marketing Specialist at Proven Winners Color Choice ShrubsGIE Expo and Landscapes are in the books, here's what's ahead for both in 2022 - Warren Gorowitz, Director of Corporate Social Responsibility at Hunter IndustriesCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
There is so much going on in the green industry this month, namely it's now fall and that means our industry is hard at work with its fall season plans.Garden centers are making it easy for consumers to select plants - Kate Sprigen, editor at Garden Center MagazineNew Turf removal incentives and more - Richard Restuccia, VP of Water Management Solutions at Jain IrrigationFlower farmers are becoming the next big thing - Stacey Hirvela, Marketing Specialist at Proven Winners Color Choice ShrubsTCI Expo is on and they are turning up the test kitchen this year - Tchukki Andersen, staff arborist at Tree Care Industry AssociationFall trade shows are still on and in-person - Warren Gorowitz, Director of Corporate Social Responsibility at Hunter IndustriesCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
There are almost 2800 Kroger Co grocery stores in the United States. That's more stores from one grocery chain than all the SiteOnes, Ewings, and Horizons combined. Safeway has another 1,300 locations, and Whole Foods has 500 nationwide. That is a total of 4,600 store locations just from those three. There are more than 18,000 grocery stores in the nation. This compares to 2,300 Home Depots and 2,200 Lowes. There were 16 million new gardeners in 2020. Every one of them goes to the grocery store, probably more than once a week. Grocery stores are looking to cash in on the gardening explosion by expanding their floral departments to include items like tools, seeds, plants, and yes, even irrigation equipment. Imagine shopper's excitement when they see they can purchase a garden irrigation kit with their basil plants. This week will welcome Chris Sabbarese, Digital Marketing, and Communications for Corona Tools, to detail this emerging trend impacting the irrigation, gardening, and distribution markets we live and work in every day. In this session, you will learn: What we're seeing at the retail garden centers, 16M new gardeners in 2020 How new homeowners working from home caused a housing boom, with people moving to larger homes with more property. What that customer looks like, how they shop, and how they engage in gardening activity. POS seasonal displays for hard goods – customized displays that drive incremental sales (such as tools) for both live plants and cut flowers How to utilize QR codes in a post-Covid world (will have examples) How garden influencers create promotions to drive in-store purchases with addressable online ads that track sales to the store or online/ eCommerce We look forward to seeing you on Friday. Special Guest: Chris Sabbarese.
There's always plenty going on in the green industry and ICYMI helps provide some insights on what these industry leaders are paying attention to. This month on the Green Industry Leaders Network - ICYMI episode:Cannabis Conference 21 - Clayton Tharrington, Pro Channel Manager at Corona Tools, attended the event and provides some insights on what happened at the event, state of the industry and more.Communicating the value of plants to new gardeners with Stacey Hirvela, Marketing Specialist at Proven Winners Color Choice ShrubsIrrigation Supply Disruption and what that means to landscape contractors - Warren Gorowitz, Director of Corporate Social Responsibility at Hunter IndustriesGarden center sales boon in 2020 in the Top 100 - Kate Sprigen, editor at Garden Center MagazineHistoric low water levels in the West and more - Richard Restuccia, VP of Water Management Solutions at Jain IrrigationGrapple and Knuckleboom cranes use is gaining traction in the tree care industry and why that matters - Tchukki Andersen, staff arborist at Tree Care Industry AssociationCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter, Facebook and Linkedin.
Thank you for tuning in to another ICYMI episode on the Green Industry Leaders Network. These episodes are all about interesting stories, information and insights that have an impact on the industry. Given the general demand for all of our products and services these days, the Green Industry Leaders Network is taking a pause from publishing an episode each week and focusing on the a monthly ICYMI episode. Our goal is to get back to a weekly episode at some point, however we may cover a topic outside of ICYMI from time to time.First on this month's ICYMI, we caught up with Kate Spirgen, editor of Garden Center Magazine to talk about Cultivate 21 and key takeaways, then talk about in-person garden center events like Garden Center Conference & Expo for IGC owners, wanting to grow their business.Following that, stay tuned as we discuss QR codes with Stacey Hirvela, marketing specialist for Spring Meadow Nursery and Proven Winners Color Choice. She shares how QR codes have skyrocketed back to the forefront and some creative ways that green industry brands and professionals are using them.CONNECT WITH OUR GUESTFollow Kate at Greenhouse Management on Twitter and FacebookStacey Hirvela at Proven Winners - Twitter, Facebook and Instagram.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group.This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
Extreme heat and drought discussions are blanketing the news headlines, from predictions of dangerous fire seasons in the western US, to reservoirs like Lake Mead falling to historically low levels and could trigger an official shortage declaration for the first time.In the Pacific Northwest, not only is this week scheduled to break more than 300 temperature records, the federal government is trying to preserve scarce water resources in the Klamath River Basin. They want to ensure the survival of fisheries necessary to tribal nations however farmers are calling on local irrigators to release the water, causing serious tensions in the area.What's possibly the most interesting is the fact that areas generally not affected by droughts, are experiencing extreme heat and undergoing water restrictions. All of this new impacts the green industry including agriculture, landscaping, tree care and horticulture. So with July being Smart Irrigation Month, we're dedicating this ICYMI episode to covering some of these stories, and more with Corona pro channel manager, Clayton Tharrington.ADDITIONAL ARTICLE RESOURCES & LINKSAnother dangerous fire season is looming in the Western U.S.Could America be Headed for Another Dust Bowl?Tensions rise in the Klamath Basin as feds further reduce water allotments to farmers.US West prepares for possible 1st water shortage declaration.Western U.S. may be entering its most severe drought in modern historyCalifornia facing drought crisis as water shortages mount and fire danger escalatesHermit Crab Pro - Jain IrrigationRootIRRIGATOR - Corona ToolsCONNECT WITH OUR GUESTClayton Tharrington on LinkedInCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
Look in any high-end home design magazines, or visit lavish gardens and properties and you will no doubt, see skillfully manicured topiaries flanking each side or a stately entrance. As well as shapes like animals and geometric patterns that give any garden a formal look and feel. It's something that doesn't require a tremendous amount of skill to do but with the proper tools and plants, you too, can make your home entry look stately also.In addition to artistic topiaries, many home owners are lacking space in their yards to grow things like fruit trees. So an equally artistic form for fruit trees, is espalier. Shaping and training a tree to grow flat against a building or taking advantage of a small, norrow space in your yard. It's a practice that has been done for centuries and not only produces dramatic, sculpted trees, but also bears some incredible fruit.Joining me on this episode is Denise Schreiber, experienced and studied horticulturist and arborist who is a successful author and professional speaker. She shares a bit about both techniques, identify some ideal plants for each format, and what you'll need to know to be successful. She also references an excellent book on both forms from Longwood Gardens, available on Amazon. There is also a quick video from Monrovia showing topiary being done to inspire you on your next topiary project!Denise Schreiber aka "Mrs. Know It All" of The Organic Gardeners on KDKA radio in Pittsburgh, shares some insights on this fascinating topic. She has been featured in the Ask the Expert column and is a contributing editor, in the Pennsylvania Gardener Magazine. Denise is also a national speaker, ISA certified arborist and has literally written the book about edible flowers called "Eat Your Roses, Pansies and Lavender and 49 Other Delicious Flowers" available on Amazon.CONNECT WITH OUR GUESTDenise Schreiber - on Facebook CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group.This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
Since Covid first began and work from home became a part of everyday life, the US has seen a surge in new homeowners. Many have fled higher-priced areas with smaller spaces in search of larger homes with more space and property. For those who have moved into new homes, over 55% did work in their landscape. Whether to put in a new landscape from scratch, update an existing one or just adding a few touches to make it their own.When it comes to the workhorse of the landscape, the plants that balance the yard, provide year-round interest and texture, it's the "shrub" that brings it all together. For the new homeowner and existing landscapes alike, finding the right shrubs to reflect your design preference and color choices can be a pretty daunting task.So we've asked Stacey Hirvela, horticultural marketing expert for Proven Winners Color Choice Shrubs, what she thinks make the best shrubs for the new homeowner. One great place to start is the Proven Winners guide, Gardening Simplified with tons of great tips, pictures and information for adding shrubs to your landscape.CONNECT WITH OUR GUESTStacey Hirvela at Proven Winners - Twitter, Facebook and Instagram.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group.This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
As a green industry professional, it's important to keep up with everything that is effecting our businesses on a day to day basis. We subscribe to numerous industry newsletters, setup Google alerts, read industry reports and research, and network with peers peers and colleagues to learn about new things going on. It's nearly impossible to stay on top of everything.Especially when you need to track many segments across the green industry. Like news and events in horticulture, landscape, irrigation, agriculture and tree care, to name a few. Because our own business tries to keep tabs on what's going on in all of these. It can be overwhelming to say the least.On any given day, we're bombarded with news, bits and pieces of information and conversations with colleagues and peers, that it's likely to miss something that could play a role in how companies do business. So we developed a new podcast format called ICYMI, that will look at some important news worthy topics going in the green industry and discussions what makes them important. Joining me on these episodes, will be Corona's pro channel manager, Clayton Tharrington. He's a new addition to the team but also new to the industry. Each month, he will be sharing news and information he learns and share how it could impact our businesses. Clayton also wants to hear what listeners have questions about or would be of value to them. It's also meant to be a 2-way conversation so if you are in the industry, reach out to Clayton to let him know what interests you.CONNECT WITH OUR GUESTClayton Tharrington on LinkedInCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
If you own a landscape business, having access to quality information based on sound and meaningful research is a tremendous value. Like knowing what's important to customers, what services do they need help with, and whether demand for those services have increased or decreased over time. Having the right tools you need to make informed decisions can also highlight new opportunities to grow your business.Joining us on this episode is Brian Horn, Editor of Lawn & Landscape Magazine. He shares his insights on a recent survey and report called Grow the Market. Released in the April 2021 issue, this report compares the data from the 2016 Grow the Market survey. Brian helps explain how you can use this report to make smart decisions about how you market your services to customers and where to focus your efforts.Brian will also be presenting the survey at National Association of Landscape Professionals' Landscapes 21 session in a free-forum discussion format. It's an opportunity to explore the research directly and and engage with him on the report. Check the website for more details.CONNECT WITH OUR GUESTBrian Horn at Lawn & Landscape Twitter and FacebookCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter and our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
In a recent news, the western US has possibly entered into a megadrought, verging on a permanent drought. Annual snow pack and rainfall are at historic lows which means there is less and less natural irrigation and water is in shorter supply. We've been discussing drought and smart water management for over a decade since we began #landscapechat back in 2010. Yet somehow, news stories like this makes smart water management more dire and crucial than ever before.On this episode, our guest is Michael Derewenko, territorial sales and marketing manager of Jain Irrigation. We discuss the latest advancements in smart controllers like the HermitCrab Pro that are easy to for landscape professionals and DIY homeowners to retrofit an irrigation system in minutes. The cloud-based controller pulls weather-related data from the local cell towers and analyze multiple data points to maximize water efficiency. It goes well beyond the capabilities of standard smart controllers and delivers the right amount of water to lawns.You can manage your system from any where, get sophisticated reporting that will monitor your water usage and let you know when it detects a problem with your system. Given our water supply is shrinking and the price of water is steadily increasing, making every drop count is what it's all about.CONNECT WITH OUR GUESTHave questions about this episode or smart controller systems? Connect with Michael on Twitter @MDSavesWater and Jain's Facebook and Instagram.CONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitter and our GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
Our guest host on this episode of the Green Industry Leaders network podcast is David Ellis the American Horticultural Society Director of Communications and editor of The American Gardener magazine. Since 1953, they have been recognizing excellence in communications for individuals who are effective and inspire others to participate in horticulture.David join us to share some insights on this prestigious award and introduces the 2021 BY Morrison award winner, Perla Sofía Curbelo-Santiago of Agrochic, based in Puerto Rico. She's a professional communicator with vast experience in radio, television, and newspapers. She's also certified in Horticulture Therapy (2019) from the Chicago Botanic Garden.This episode highlights the how winners are recognized for this award and how Perla's communication skills held educate, inspire and exemplify the its honor.CONNECT WITH OUR GUESTPerla Sofia Curbelo - Twitter, Facebook and Instagram. AHS on its Facebook, Twitter and Instagram channelsCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group.This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
In 2020 there were and estimated 16-20 million new gardeners in the US who took up the activity for the first time. We saw an explosive demand for plants and supplies from home-bound residents who wanted to be active outside, grow fresh food and take advantage of time spent at home to work on projects. With all those new gardeners and DIY homeowners, many enjoyed it but weren't necessarily sure what to do or had the skills to be successful.Seeing there was a need on a national level for quality content and information born out of the pandemic, LaManda Joy, owner of City Grange garden centers based in the Chicago suburbs, and founder of the Peterson Garden Project, a non-profit victory garden, rose to the challenge. She and her team put together the Great Grow Along, a virtual learning series.For a one-time fee, people across the country, from all growing zones and garden interests could participate in the live event and ask questions of the well-recognized pool of presenters and experienced horticulturists. It was an excellent series, that provided extended access to recordings which made it a fantastic library of information. In addition to helping beginners with some fresh ideas about the basics of growing, many experienced gardeners found great tips and ideas.LaManda and her team filled the need for great content and delivered it with a first rate experience that could be a recipe for success in future virtual garden events. She is our guest on this episode to provide some insights on the Great Grow Along event, how it all came about and some of the outstanding presenters that made it a success.REGISTER - If you would like to experience the Great Grow Along content, register by 3/31/21 for 6 months unlimited access.CONNECT WITH OUR GUESTLaManda Joy at the City Grange - Twitter, Facebook, InstagramCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.
There is something to be said for colorful flowers in a landscape. A punch of color, being a focal point, attracting bees, butterflies and other wildlife. Flowers can be incorporated in every garden, big and small and the provide a homeowner with seasonal beauty in their yard. If you are a new homeowner just starting out or need some inspiration for ideas to plant, our guest on this episode literally wrote the book on it.Award-winning author and landscape designer, Jan Johnsen joins me to talk about her new book, Floratopia - 110 Flower Garden Ideas for Your Yard, Patio or Balcony. She shares some great tips and insight from the book that is designed for everyone, whether you have a large space or small space, it's a great way to add flowers and color to your life.CONNECT WITH OUR GUESTJan Johnsen - Twitter, Facebook and InstagramCONNECT WITH USEnjoy this episode or have questions? We want to hear from you. Connect with Chris Sabbarese at Corona Tools on Twitterand our new GILN Facebook Group. This closed group is like-minded individuals who care about and discuss, gardening and plants, trees and landscaping related topics.