Podcasts about cookieless

¿Por qué no se está aprovechando el mercado de las directrices publicadas por la AEPD para hacer medición digital sin consentimiento? ¿Cuál es el impacto real de introducir un “rechazar todo” en primera capa?  Rafa Jiménez (PDD, IESE) lleva toda la vida trabajando en la industria y es el CEO y fundador de Seal Metrics. Antes de esto fundó Adinton, un software de atribución y análisis predictivo para la gestión de presupuestos de marketing digital. También ha dirigido su propia agencia de marketing digital (Desmarkt), habiendo además sido analista web desde los orígenes de la disciplina.  Referencias: Guía de uso de cookies para herramientas de medición de audiencia (Agencia Española de Protección de Datos, enero de 2024) [EN] Directrices 2/2023 sobre el ámbito técnico del artículo 5(3) de la directiva ePrivacy (Comité Europeo de Protección de Datos, noviembre de 2024 - previa consulta pública lanzada en noviembre de 2023) Seal Metrics: Cookieless Analytics Rafael Jiménez en LinkedIn Jesús Martín: Google ante la medición sin cookies (Masters of Privacy, junio de 2023) Newsroom de invierno: medición web sin consentimiento (Masters of Privacy, enero de 2024) Muerte al faldón de cookies: la nueva frontera de la gestión del consentimiento (Sergio Maldonado, agosto de 2018) [EN] The future of consent pop-ups and programmatic advertising in a privacy-first world (Sergio Maldonado, febrero de 2022) Faldones de consentimiento: la batalla continúa (Sergio Maldonado, octubre de 2022) La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda sobre “consent or Pay” (Sergio Maldonado, enero de 2024) [EN] Romain Robert: Pay or OK in AdTech (Masters of Privacy, enero de 2024) Monográfico: directrices ePrivacy para un mundo post-cookies (Masters of Privacy, diciembre 2023) Monográfico: cookies y derecho comparado (Masters of Privacy, febrero de 2020) Laia Bertran: el nuevo marco jurídico de las cookies (Masters of Privacy, enero de 2020).

This episode features an interview with Grammarly's Chief Marketing Officer, Lena Waters, and Eric Weber, Head of Data. Lena leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company.  Eric leads teams of data scientists and software engineers who are responsible for improving how to measure and iterate on the product to create the best communication assistant. In this episode, Kailey, Lena, and Eric discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the balance of data insights and human judgment to drive meaningful customer experiences.-------------------Key Takeaways:Leaders should have a clear understanding and conviction about their business goals and use data to test and refine their hypotheses, instead of relying solely on data to dictate actions.The key to navigating a cookieless world is to focus on fundamental marketing principles and broader customer understanding, rather than obsessing over the loss of precise individual data.Creating a culture where leaders and team members feel empowered to make informed decisions ensures that teams leverage data effectively to drive meaningful business outcomes.-------------------“I think as leaders, we have to think about that decision-making environment that we're creating for our teams so that they do have the right resources, but we're not overloading them with false expectations of we have to try everything. We would drown. We're looking for, I think, clarity. We're not necessarily looking for everything.” – Lena Waters“You're going to have to have conviction and a hypothesis and a belief about what is true, and you should still use data to try to refute that or gather evidence against it. But, you're going to have many fewer situations where the data's going to be like, ‘Here's the path forward.' Guess what? That's not going to happen. I think the more that we embrace that, we're going to be more successful in one or two years when a lot of this visibility is actually gone.” – Eric Weber-------------------Episode Timestamps:‍*(03:14) - How data and marketing work together at Grammarly*(05:30) - Trends impacting customer experience*(22:45) - How Grammarly is measuring effectiveness in a cookieless world*(29:13) - How marketers can address the overreliance on data and dashboards*(36:34) - How Grammarly is using AI*(43:32) - Lena and Eric's advice for upleveling marketing and data strategies-------------------Links:Connect with Lena on LinkedInConnect with Eric on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitations of user-based attribution and the need for a more holistic approach to measurement.The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.Connect with Eric:On X: https://x.com/EricTilbury_RTBOn LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/ And learn more about inuvo at https://inuvo.com/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

In this episode of The DTC Insider, we're joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce. Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit's A/B testing platform. Now, she's leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth.   Here's a glimpse of what you'll learn: From Engineer to Founder: Yiqi's Journey from Facebook and Reddit to Aimerce Reddit's A/B Testing Platform and Its Influence on Data and CRO Key Data Pain Points for DTC Founders How Aimerce Helps Marketers Dive Deeper into Data Common Ad Performance Analysis Mistakes Essential Data for E-commerce Decision-Making Aimerce's Approach to Data Collection and Revenue Growth Server-Based Tracking vs. Traditional Methods for Performance Aligning Aimerce's Mission with Family Business Challenges Client Success Stories: Aimerce's Impact on DTC Brands Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe's best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google's ad system. [14:12] Google uses first-party data despite cookie declines. [17:33] Collect data to enhance user experience and ads. [19:47] Shopify collects data easily integrating with platforms. [24:08] Time changes carefully to avoid data misalignment. [25:43] Insider Tips from Ian! Find the notes here: https://keepopt.com/228 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

OK, this time my setting the stage begins with a disclaimer - the cookies we'll be talking about on this episode have nothing to do with the ones you love on your dessert. The Oreo cookies future is just fine, it's not going to disappear anytime soon:-) No, today I have Ishan to talk about what happens in mobile marketing with the third-party cookies, small pieces of data for digital tracking that disappear from the scene and yet mobile app marketers still need to somehow stay efficient and drive traffic to mobile apps. Today's Topics Include: Ishan's background Strategies to gather and leverage first-party and zero-party data Strategies to collect more data about customers, while respecting their privacy Strategies to maintain and improve conversion rates, while the usage of third-party cookies declines Android or iOS? Leaving her smartphone at home, what features would Ishan miss most? What features he would like to see added to his smartphone? Links and Resources: Ishan Singh on LinkedIn Ishan Singh on Instagram Business Of Apps - connecting the app industry Quotes from Ishan Singh: "You have to give more value than you used to gain trust, because right now everyone has so many options, from where they're spending their time to where they're spending their money. You're not a single monopoly in the market as a business. So you have to show value for a lot lesser cost than before. And with that value, you generate trust. And once you have that trust is only when you can." "So one of the tested strategies, which have worked, is you advertise for a broader lead magnet or value which you're trying to deliver. For instance, if I am specifically solving a problem of stock market investments and I'm a stockbroking platform, I would still sell something like a retirement calculator to advertise on Instagram where now advertising is a little less personal because I don't have a lot of cookies to specifically target to my customer base or my ideal customers. So I would be targeting to a broader customer base with values which would be appealing to a lot more of users." Host Business Of Apps - connecting the app industry since 2012

Just because Google's deprecation of third-party cookies is indefinitely delayed, doesn't mean that brands should throw their first-party data strategies out the window. Today we're going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I'd like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Just because Google's deprecation of third-party cookies is indefinitely delayed, doesn't mean that brands should throw their first-party data strategies out the window. Today we're going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I'd like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. RESOURCES 33Across website: https://www.33across.com Access the latest 33Across Cookie Alternative Report here: https://www.33across.com/insights/report/advertising-report-q2-2024/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This is our second interview analyzing the impact of Google's decision not to deprecate third-party cookies on its Chrome browser. Daniel Jaye is a seasoned technology industry executive and currently is CEO and founder of Aqfer, a Marketing Data Platform on top of which businesses can build their own MarTech and AdTech solutions.  Daniel has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Brave Browser, Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. He was the founder and CEO of Korrelate, a leading automotive marketing attribution company -purchased by J.D. Power in 2014- as well as the former president of TACODA -bought by AOL in 2007. Daniel was also the founder and CTO of Permissus, an enterprise privacy compliance technology provider.  All of the above were preceded by his role as founder and CTO of Engage, acting CTO of CMGI and director of High Performance Computing at Fidelity Investments. He also worked at Epsilon and Accenture (formerly Andersen Consulting).  Daniel Jaye graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University.   References: Daniel Jaye on LinkedIn Aqfer P3P: Platform for Privacy Preferences (W3C) Luke Mulks (Brave Browser) on Masters of Privacy Adnostic: Privacy Preserving Targeted Advertising (paper by Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas)

Earlier this summer, Google announced that its Chrome browser would after all keep third party cookies. This interview with Robin de Wouters is the first of two episodes exploring the consequences of that update from the point of view of our usual stakeholders (DPOs, CMOs, CDOs).  Robin de Wouters is the Director General for the Federation of European Data & Marketing (FEDMA), in Brussels. He has a strong background in communication and public relations across the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the Communications Director and Spokesperson for Democrats Abroad Belgium, the international arm of the US Democratic Party. References: Federation of European Data and Marketing (FEDMA) Robin de Wouters on LinkedIn Sergio Maldonado, Nobody was ready for the Privacy Sandbox, but deprecating cookie banners is long overdue Google announces they are not deprecating third-party cookies Peter Cradock (Masters of Privacy): Could core advertising components fall under the “strictly necessary” ePrivacy exemption?  CNIL publishes study on alternatives to third-party advertising cookies (Freevacy)  

On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech. 

Send us a Text Message.In this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-google-uturn-3rd-party-cookies-means-marketers-cookie-vs-cookieless-going-forward   © 2024 EMARKETER

La fin des cookies tiers est une réalité dans l'environnement Apple, mais pas seulement... Depuis l'annonce de Chrome concernant la dépréciation du fichier txt, le monde du marketing digital s'enflamme autour du sujet ! La Privacy Sandbox de Google devait résoudre de nombreux problèmes, mais force est de constater que l'initiative reçoit un accueil assez froid de la part des acteurs du marketing digital. J'ai la chance de recevoir Margarita Zlatkova Head of Programmatic Advertising at Weborama pour parler de ce sujet ! Un grand merci à elle pour sa participation Les liens à suivre : Linkedin de Margarita : https://www.linkedin.com/in/margaritazlatkova/?originalSubdomain=fr 1er épisode avec Margarita Zlatkova : https://bannouze.com/2022/05/20/discussion-autour-de-la-mesure-de-lattribution-avec-margarita-zlatkova-head-of-programmatic-advertising-at-weborama/ L'article de criteo : https://www.criteo.com/blog/privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements/ La position de index exchange : https://www.indexexchange.com/2024/07/02/insights-privacy-sandbox-testing/ CMA Vis à vis de privacy Sandbox : https://www.gov.uk/cma-cases/investigation-into-googles-privacy-sandbox-browser-changes Tout savoir sur les cookies : https://bannouze.com/2020/01/01/tout-savoir-sur-les-cookies/

In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world.    ⏰ Timestamps 00:00 Introduction to Chelsea Cramer, marketing analytics lead at Credit Karma 01:28 Evolution of marketing analytics landscape with new tools, increased focus on data privacy and complex attribution models 03:57 How to tackle Google's privacy sandbox and the deprecation of third-party cookies 05:34 Effectively measuring data leveraging multiple methodologies 09:55 Importance of message and incrementality testing 20:31 Practical applications of AI in marketing analytics 25:02 Utilizing advanced analytics techniques like media mix modeling and multivariate testing 39:07 Closing thoughts on the future of marketing analytics, emphasizing continuous learning and adaptation to new technologies and methodologies.  

Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it's never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they're employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That's what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:McDonald's concludes its two-year automated order-taking (AOT) technology test in drive-thru lanes, developed with IBM, planning to remove it from over 100 restaurants by July 26, 2024.TikTok introduces Symphony Digital Avatars and AI Dubbing to enhance global audience engagement for brands and creators.Amazon introduces Ad Relevance, a groundbreaking ad-targeting solution leveraging AI and first-party data to enhance ad personalization without traditional cookie-based methods.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jeff GreenfieldHype man & Announcer: John Potito

Can Google overcome competition and performance concerns to make the Privacy Sandbox a reality? Does it really matter in terms of privacy compliance, in the face of the EU ePrivacy Directive? How would Universal Opt-Outs affect the Topics API in the US? Alan Chapell is outside privacy and AI counsel for dozens of AdTech and Mart¿Tech companies. He started his career in the digital space in 1997 at Jupiter Research and is now the principal analyst at The Chapell Report, which is a monthly report focusing on the intersection between privacy, competition, addressability and AI in the digital media space.  Mr. Chapell is board chair of the Network Advertising Initiative, the premier trade association for 3rd party AdTech marketplace. He is also an accomplished musician. His band, “Chapell”, is about to release their 7th album, “The Underground Music Show”, on all major streaming services. References: Chapell & Associates and The Chapell Report UK Competition and Markets Authority update report (April 2024) on Google Chrome's implementation of the Privacy Sandbox Privacy Sandbox (documentation) CNIL's report on the Privacy Sandbox (July 2023)  Global Privacy Control (Universal Opt-Out Mechanism) Peter Craddock: Could core advertising components fall under the “strictly necessary” exception in the ePrivacy Directive? (Masters of Privacy) Network Advertising Initiative Chapell on Spotify

Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It's a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That's what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that's all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about:

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg.Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/Follow Bridg online at: https://www.bridg.com/Neil answered these questions:Let's dig into some of your pivotal career moments and how you came to join Bridg?Now walk me through what types of companies or archetypes at these companies are most in need of this solution.What sets you apart from the competition? There are so many data platforms out there - what makes Bridg so unique?Can you share more about your clients and how they are using Bridg today?Let's say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we've talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance. My guest today can talk about all of this and we're going to talk specifically about creating a competitive advantage by using deep learning with your data and measurement in an era where the cookieless future is (almost) here. To help me discuss this topic, I'd like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Episode Summary This podcast episode of Sunny Side Up discusses the impact of Google's removal of third-party cookies on digital advertising and marketing strategies. Tom Keefe, a marketing ops expert, provides an overview of third-party cookies and Google's plans for a "privacy sandbox." The discussion focuses on how this change will affect account identification, personalization, and B2B marketers. Keefe suggests ways marketing organizations may adapt, including evaluating vendors and implementing first-party cookies. Both speakers emphasize the need to track changes to benchmarks and strategies as the digital landscape evolves in a cookieless world. About the guest Tom Keefe is the Senior Director, Marketing Operations at Demandbase. As a RevOps leader Tom strives to expand his knowledge outside of the standard Ops role. Whether it's helping drive business within the revenue org, running trainings/best practice sessions, consulting with prospects and customers around their internal practices or aiding product/engineering; he always put an emphasis being a main contributor across multiple departments within an organization. Connect with Tom Keefe Key takeaways - Google is removing third-party cookies and introducing a "privacy sandbox" to securely store browsing data for targeted ads while protecting privacy - This will impact account identification and website personalization technologies that rely on third-party cookies - B2B marketers may not need to change much directly but should assess vendor preparedness for cookieless targeting - Marketing organizations should evaluate technology stacks, diversify ad networks, and prepare vendors for questions about cookieless strategies - Benchmarks, like reach, conversions, and data identification, may change and need to be tracked over time as cookies are phased out Quotes"I personally want to be advertised to the nth degree, I want you to know that I only ever buy Subaru, I don't want to see a Ford F-150 truck. But at the same time, I want my data to be safe." - Tom Keefe ⁠Connect with Tom Keefe⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we get into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience.In this episode, we cover:The End of the Cookie Era: Explore how the digital marketing landscape is undergoing a seismic shift from reliance on cookies to more ethical and consumer-friendly practices.The Impact of Changing Laws: Understand the implications of new regulations and how companies like Apple and Google are leading the charge towards enhancing consumer privacy.Preparing for a Cookie-less Future: Gain actionable insights on how to adapt your eCommerce strategies in anticipation of a future without cookies.The Pillars of Trust: Discover the critical importance of Control, Clarity, and Comfort in building trust with your audience in a digital age.Personalisation in eCommerce: Learn how ethical personalisation can be achieved without compromising consumer privacy.Takeaways:Embracing a cookie-less future requires a shift towards more ethical data practices and a focus on building genuine trust with consumers.Legislation and changing company policies are prompting a move away from traditional cookie-based tracking to more transparent engagement strategies.Trust is foundational to successful personalisation in eCommerce, necessitating a balance between Control, Clarity, and Comfort.Businesses must prepare for the implications of a cookie-less environment by innovating and adopting privacy-centric approaches to consumer engagement.----------------------------------About Our Guest: Zohar Hod is a serial entrepreneur and a leading figure in the realms of financial technology and data analytics. With a rich history of innovation, Zohar now focuses on empowering businesses to foster deeper, more meaningful connections with their customers through privacy-centric technologies.Don't miss this thought-provoking conversation on "Navigating eCommerce in the Cookie-less Landscape." Whether you're a seasoned eCommercer or just starting out, this episode is packed with insights that will help you thrive in the evolving digital marketplace.

Episode SummaryThis episode of Sunny Side Up discusses the impending deprecation of third-party cookies and its impact on digital advertising. Gareth Noonan of Demandbase explains how the industry is transitioning from individual-level targeting to cohort-based advertising using signals like topics of interest. He reassures listeners that partners like Demandbase are prepared to guide customers through the changes. Some key takeaways are the importance of building first-party data and understanding context to reach audiences in a cookieless world. The discussion provides useful insights for marketers to consider as they prepare their strategies for the future of digital marketing. About the guest Gareth Noonan is the GM of Advertising at Demandbase. He is a proven leader in managing cross-functional international teams and owning profitable P&Ls for business units generating $100M+ revenue. His areas of expertise include- Programmatic Strategy, Operations, Business Development & Product for mobile app and desktop video, OTT, native, and display across all screens. Connect with Gareth Noonan Key takeaways - Third-party cookies will be gradually phased out of Chrome starting in 2024 - Advertising will shift from individual targeting to cohort-based using topics of interest - B2B advertising may be more resilient due to alternative signals like IP addresses   - Focus on building first-party data through consented lists and account-based strategies -Understand the context of where your audiences consume information - Partner with experts who are actively preparing for a cookieless future Quotes“We need to look at alternative identity identifiers and alternative identity providers. And so these can be thought of as companies that are bringing together signals and identifiers that don't depend on cookies."

Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless. Guest: Ryan MeersteinHost: Mike ShieldsSponsored by: PublicaProduced by: Fresh Take

Nina Müller and Sergio Maldonado discuss a few recent events across the EU, the UK, and the US: Yahoo/Uber ePrivacy fines, Google Chrome (Incognito Mode) settlement, US Congress Social Media hearing, upcoming UOOM/ Global Privacy Control enforcement across various states, and Spain's AEPD Guidelines to circumvent cookie consent requirements for high-level Digital Analytics.  Please find relevant links and additional updates across all of our usual core sections (ePrivacy and regulatory updates; MarTech and AdTech; AI, competition, and digital markets; PETs and Zero-Party Data; future of media) on the PrivacyCloud website.

Can we take Data Clean Rooms to the next level in terms of baked-in privacy? Damien Desfontaines is a Scientist at Tumult Labs, a startup that helps organizations safely share or publish insights from sensitive data, using differential privacy. Before that, he led the anonymization consulting team at Google, and got his PhD in computer science at ETH Zürich. He maintains a blog that teaches you all about differential privacy.  References: Damien Desfontaines on LinkedIn Nicola Newitt: the legal case for Data Clean Rooms (Masters of Privacy) Damien Desfontaines' blog on Differential Privacy Tumult Labs: Resources and publications on Differential Privacy

Till a few days ago, they were busy in hectic parleys to form a formidable 10 billion- dollar media empire in India. And now, broadcaster Zee and Sony are fighting a pitched battle in courts. While the court proceedings will follow its own course, how will the collapse of this proposed merger affect Zee - whose revenue and profit growth have been muted over the past two years. Has Zee run out of options?  Reliance-Disney merger, on the other hand, is on track. Both the companies have recently appointed law firms and started antitrust due diligence of their planned merger. Moving on, the world's most popular browser Google Chrome will soon be phasing out a very essential tool that brands swear by for tracking users. We're talking about third-party cookies. Now, while this is good news for user privacy, businesses may not be equally happy. They are apprehensive. So are businesses in India prepared for a cookieless market?  But for now, businesses are more keen on seeing what is in the store for them in the upcoming interim budget. It will be tabled on February 1. The current budgeting exercise is confronted by economic headwinds such as the deceleration in the global economy, and strains on the rural economy. Against this backdrop, find out what markets are expecting from the interim budget. Markets regulator, Sebi, meanwhile, is busy strengthening guardrails. It is planning to comprehensively stress-test equity mutual fund schemes and come out with measures to handle potentially dangerous situations. But what is stress testing? Listen to this episode of the podcast for answers. 

Los datos de terceros se despiden del mundo digital, y las grandes organizaciones se enfrentan a un dilema: ¿cómo seguir recopilando datos valiosos de los clientes en un entorno Cookieless? En este nuevo escenario, la recopilación de datos first-party emerge como un activo de gran valor que se obtiene directamente de los usuarios a partir de su historial de compras, comportamiento de navegación e información demográfica.      Conoce en este episodio cómo la hiperpersonalización se convierte en la base de la estrategia empresarial y nos ofrece las claves para mejorar la experiencia del cliente y hacerla cada vez más significativa.#NTTDATAMéxico #DigitalCommerce #DigitalExperience

[EP. 11] BTW with BTM_Adapting to a Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing

One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand?This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift.

The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that's focused on first-party data.

On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2023 Insider Intelligence    Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.  

Seit Langem angekündigt, ist es nun so weit: Ab 2024 geht es mit dem Ende der Third Party Cookies los. Werbetreibende sollten sich darauf vorbereiten – es ist allerhöchste Zeit. Daniel Volož, Country Manager DACH bei RTB House, gibt Tipps, worauf werbende Unternehmen jetzt achten sollten.

Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey y Sebastian profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. 

Let's give a warm welcome to our Director of Product and Development, Drew Davidoff. Drew joins the show today to discuss his insights and take on the cookieless future and the impact it'll have on Marketing and RevOps.If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreatorLinkedIn: Lift Enablement, Doug DavidoffYou can also watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

Is your agency prepared for the cookieless future that threatens to “tank” advertising performance?Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp.Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves.Episode Insights:

Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023.1. Google's Cookieless Future Unveiled! - As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial intelligence (AI). This change, set to take effect in 2024, is crucial for business owners to understand and prepare for.Third-party cookies have long been a staple in digital advertising, enabling brands to track users across websites and serve targeted ads. However, they've also raised privacy concerns. Google's research indicates that a staggering 89% of internet users would trust brands more if they used privacy-safe technologies. In response, Google is transitioning to a cookieless future, emphasizing the importance of first-party data and privacy-preserving tools like the Privacy Sandbox's Protected Audience API. This API introduces new techniques to limit constant tracking, such as minimum thresholds for ad targeting and shorter user data storage durations.The shift to first-party data means advertisers will still be able to build audience lists, but with enhanced AI filling the gaps left by reduced tracking capabilities. Tools like Smart Bidding and Optimized Targeting are expected to improve ad relevance using internal algorithms. For instance, Optimized Targeting has already increased conversions by 50% for some Google Display customers. Additionally, Google is expanding capabilities like Customer Match, allowing personalized ad targeting based on an advertiser's customer data.This transition away from third-party cookies is part of a broader movement towards stronger data privacy protections. While some advertisers are concerned about the potential impact on digital ad revenues, the introduction of alternative targeting and measurement approaches offers a new way forward. For business owners, investing now in automated and consent-based solutions is key to adapting to this changing advertising landscape.In summary, while targeting precision may decrease post-third-party cookie phaseout, the advancements in first-party data use and AI optimization present viable alternatives for online marketers. Embracing these changes and preparing for the cookieless future is essential for staying ahead in the digital advertising game.P.S. The future of digital advertising is here, and it's more private and user-focused than ever. Start adapting today to stay competitive!2. Insights From Google Search Ranking Documents in Antitrust Trial Exhibits - Key documents released during the U.S. Department of Justice antitrust trial involving Google provide insights into Google's search ranking processes, which are crucial for business owners to understand in order to optimize their websites for better visibility in Google searches.Key Takeaways: Three Pillars of Ranking: Google's search ranking is based on three main factors: the content of the document itself, what the web says about the document (links and references), and user interactions with the document (like clicks and attention on a result). User Interaction Signals: Google uses various user interaction signals, such as clicks, scrolls, and mouse hovers, to understand how users interact with search results. This helps them determine the relevance and quality of a document. Importance of User Responses: Google doesn't fully understand documents but relies on how people react to them. Positive reactions suggest good content, while negative reactions indicate the opposite. This approach is crucial for sustaining Google's ability to deliver relevant search results. Search Quality Aspects: The documents mentions 18 aspects of search quality that Google considers, including relevance, page quality, popularity, freshness, and mobile-friendliness. Understanding these aspects can help businesses create content that aligns with what Google considers high-quality. Challenges with Click Data: Google acknowledges the limitations of using click data for ranking, as it can be hard to interpret and requires a lot of traffic to draw meaningful conclusions. Continuous Manipulation Attempts: The documents highlight the ongoing attempts to manipulate search results, emphasizing the need for secrecy in Google's search workings to prevent exploitation by SEOs, competitors, and others. Implications for Business Owners:  It's crucial to grasp these pillars. Your website content (Body), how it's referenced across the web (Anchors), and how users interact with it (User Interactions) are all vital for your site's search ranking. Ensure your website's content is high-quality and relevant. This not only appeals to your audience but also aligns with how Google assesses and ranks content. User interactions are a significant factor. Pay attention to how users engage with your site and continuously improve their experience.3. Google Claims That Core Web Vitals Save Decades in Load Times! - Every second counts, especially when it comes to website loading times. Google's recent announcement highlights a groundbreaking achievement: Core Web Vitals (CWV) optimizations have saved Chrome users over 10,000 years in page load time in 2023 alone. This remarkable feat underscores the importance of optimizing your website for speed and user experience.Core Web Vitals are a set of metrics developed by Google to measure the user experience on web pages. These include Largest Contentful Paint (LCP), which tracks load time; First Input Delay (FID), measuring responsiveness; Interaction to Next Paint (INP), assessing overall responsiveness; and Cumulative Layout Shift (CLS), which gauges visual stability. By focusing on these metrics, websites can significantly enhance user experiences.The time savings were calculated by Google's Chrome team, analyzing data from millions of website visits. Specifically, optimizations related to CWV saved over 8,000 years on Android devices and over 2,000 years on desktops in 2023. These improvements are not just about faster loading times; they also include better page response metrics, contributing to a more seamless user journey.Technical improvements in Chrome, such as preconnecting resources and rendering optimizations, played a crucial role. For instance, prioritizing image loading reduced layout shifts and improved LCP by over 5% on mobile. The broader web community, including platforms like WordPress and JavaScript frameworks like React and Angular, have also contributed to this progress.Currently, over 40% of websites meet the CWV thresholds, indicating that there's still room for improvement. As a business owner, this is a call to action. Optimizing your website for Core Web Vitals is not just about complying with Google's standards; it's about providing a superior experience for your users. This can lead to increased engagement, higher conversion rates, and ultimately, business growth.In conclusion, Google's Core Web Vitals are revolutionizing the way we experience the web. By focusing on these key metrics, you can ensure that your website not only meets Google's standards but also delivers an exceptional experience to your customers.P.S. Embrace the change and optimize your website for Core Web Vitals today.4.  Boost Your Website's Speed with Expert Tips from Google's John Mueller! - The speed of your website is more than just a convenience; it's a crucial factor in attracting and retaining customers. Google's John Mueller recently shared valuable insights on improving website performance, specifically focusing on Google's PageSpeed Insights (PSI) scores. This tool evaluates web pages' loading speeds and provides a score from 0 to 100, along with recommendations for enhancement. For anyone involved in managing a website, understanding and improving these scores is vital for both search engine optimization (SEO) and user experience.Mueller's tips are particularly helpful for those who have tried common optimization techniques, like compressing images and videos, but haven't seen the expected improvements in PSI scores. He suggests a more targeted approach: testing individual page elements on a noindexed page. This method allows you to isolate specific changes and understand their individual effects before applying them to your entire website. For example, if a test page with a compressed image loads faster but the live page doesn't show similar improvements, it indicates other factors are slowing down the live page.Mueller emphasizes the importance of focusing optimizations where they're most needed. If your website's page speed is already reasonable, extensive extra work may not be necessary. However, if improvements are needed, Mueller advises making a copy of the actual page, removing the elements you've already optimized, and then trying out changes on the rest. This step-by-step, selective process helps identify and address the real limiting factors affecting your website's performance.In summary, optimizing your website's performance requires patience and incremental testing. By isolating webpage elements and evaluating their impact, you can make informed decisions about where to focus your efforts. Remember, achieving and maintaining high PSI scores is possible with the right strategies tailored to your website's specific needs.5. Google Updates Page Experience Report in Search Console - Google has recently updated the Page Experience Report in its Search Console, aiming to provide a more holistic view of page experience as part of the content creation process. This update is significant for business owners who rely on Google for online visibility and customer engagement.The Page Experience Report now offers an informational page with links to relevant reports, making it easier for site owners to understand and improve their web pages' performance. This change is part of Google's ongoing efforts to evolve its understanding of page experience, which now encompasses more than just core web vitals and HTTPS.One notable change is the removal of the "Good Page Experience" search appearance filter from the Performance Report in Search Console. This filter was previously used to identify pages that met certain criteria for a good user experience. With its removal, Google emphasizes the need to consider a broader range of factors in evaluating page experience.The update also includes the retirement of the search appearance filter from the Search Console API, which will take effect in 180 days. This means that businesses and SEO professionals will need to adjust their reporting and analysis practices to align with the new framework.For business owners, this update underscores the importance of focusing on comprehensive quality and user experience on their websites. It's not just about meeting technical benchmarks but creating content that genuinely serves and engages the audience. Adapting to these changes in Google's approach will be crucial for maintaining and improving online visibility and performance.6. Google Shares How Your Feedback Shapes Search Results! - Recently, Danny Sullivan, Google's Search Liaison, revealed internal documents highlighting how Google incorporates feedback from SEO professionals into its search algorithms. This insight is vital for anyone looking to improve their website's visibility on Google.Sullivan's documents show that Google actively listens to SEO feedback and considers it when updating its search algorithms. This process includes gathering opinions on various updates like the "Helpful Content Update" and "Parasite SEO." For instance, Sullivan discussed the challenge of creating "people-first" content. He emphasized that content should be designed for readers, not just to rank well on Google. This is a fundamental shift from traditional SEO practices, where the focus was primarily on pleasing search engines.Another key point Sullivan addressed is the misconception about old content being unhelpful. He clarified that Google does not penalize sites for having older content, as long as it remains relevant and people-first. This is reassuring for businesses that have a wealth of archival content.Sullivan also touched on the idea of a "Helpful Content Tool," a potential future feature that could help website owners understand what Google considers valuable content. This tool could be a game-changer for businesses struggling to align their content with Google's guidelines.The documents also debunked the myth that certain SEO tactics, like using schema and recipe sites, directly boost rankings. Sullivan's insights suggest that while these elements are important, they are not the sole factors in determining a site's ranking.In summary, Google's approach to SEO feedback is a dynamic process that involves constant evaluation and adaptation. For business owners, this means staying informed and adaptable is key to maintaining a strong online presence. Understanding that Google values user-centric content and does not solely rely on technical SEO tactics can guide your content strategy in a more effective direction.7. Holiday Marketing with Meta's Latest Lead Gen Innovations! - Meta (formerly Facebook) has recently announced several updates to their lead generation campaigns, which are particularly relevant for the upcoming holiday season. These updates aim to enhance direct customer engagement and streamline the lead generation process, making them vital for businesses looking to capitalize on the holiday rush.One of the key updates is the expansion of Meta's lead objective to Facebook and Instagram ads that initiate a WhatsApp chat. This feature allows businesses to tap into the growing trend of direct messaging (DMs) for customer engagement. With more people preferring DMs over public social media posts, this update offers a new avenue to connect with potential customers directly and personally.Another development is the introduction of a question-and-answer flow in Instagram Direct ads, where businesses can offer coupons to customers who engage with the flow. This not only incentivizes customer interaction but also drives sales by offering discounts on future purchases.Meta is also testing a new instant form ad format. This format allows users to submit their information to multiple related businesses at once, increasing convenience for customers and exposure for businesses. For example, someone signing up for a bridal hair trial can simultaneously share their contact information with related businesses like nail salons.Furthermore, Meta is exploring the potential for businesses to make phone calls through Facebook, displaying their business name and information on the caller screen. While this might be more appealing to older demographics, it's an interesting option for businesses looking to establish a more personal connection with their audience.Lastly, Meta is testing full campaign automation for lead generation campaigns. This feature utilizes AI to manage various campaign elements, including targeting, creative content, placements, and budget. While it may take time for businesses to trust AI with these aspects, the potential for streamlined, efficient campaign management is significant.In conclusion, these updates from Meta offer innovative ways to enhance lead generation and customer engagement. As a business owner, staying updated and adapting to these changes can significantly impact your holiday marketing strategy and overall business growth.8. LinkedIn Update: Carousel Posts and Profile Videos to be Removed! - In a recent announcement, LinkedIn has informed users that  starting December 14, 2023, LinkedIn will remove all carousel posts and profile videos. This change is noteworthy because carousel posts have been a popular feature for engaging audiences with multiple images or slides in a single post.LinkedIn introduced carousel posts in July last year, allowing users to upload PDFs with each page as a separate slide. This feature gained popularity due to its interactive and engaging format. However, LinkedIn has decided to discontinue this feature, along with profile videos, which were added in 2021 but didn't gain as much traction. Additionally, the ability to embed clickable links within images or videos will also be deactivated. While the content itself will remain, the interactive links will no longer function.This update is significant for businesses that rely on LinkedIn for marketing and engagement. Carousel posts, in particular, have been effective in generating high levels of user interaction. With their removal, businesses will need to adapt their content strategies on LinkedIn. The platform suggests reverting to the previous method of creating carousels by uploading PDFs, but this might not offer the same level of engagement as the native carousel feature.For those who have used these features extensively, LinkedIn offers a solution to retrieve their content. Users can contact LinkedIn at contentsupport@linkedin.com by December 11th to request a copy of their profile video or files from their carousel posts.

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you're prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!TIME-STAMPED SHOW NOTES: [00:00] Today's topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks). [03:52] Advice for reaching your customers in a cookieless future.  [05:10] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Fingerprint Pro Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you're prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks). [03:52] Advice for reaching your customers in a cookieless future.  [05:10] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Fingerprint Pro Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

It's the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career.  We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene's thoughts about Brett's list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton

Chief Commercial Officer at AUDIENCEX, Brian Ko discusses what Apple's new data-restrictive policies mean for the future of marketing and advertising. Both Apple and Android are taking measures to protect consumer privacy by leaving more control in the consumers' hands. In today's conversation, Brian Ko discusses how marketers can create a positive spin on this loss of key data. Show NotesConnect With: Brian Ko: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me discuss this topic, I'd like to welcome Mary Matyas, SVP and General Manager North America at MediaMath. RESOURCES MediaMath website: https://mediamath.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, our top ad buyers will help you save your marketing budget with some easy remarketing tools—even without the yummy and informative cookies we love so much. With the right email strategy, you can still work in the touchpoints you need to rack up your sales.If Harmon Brothers grabbed your interest, we're offering a free online course to help you create valuable video content. Seriously, it's free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)