Podcasts about create distinction

Join Scott McKain as he highlights the importance of setting precise goals to achieve success on your terms. He stresses the significance of surrounding yourself with driven, like-minded individuals who can amplify your ambitions and fuel your personal motivation for success. During his interview, Scott emphasizes that success is a blend of ambition and perseverance. It involves having a well-defined objective and being committed to putting in the necessary effort to attain it. Watch the full episode on youtube: https://youtu.be/lSF4go5Dui0?si=Uasq5-fzKhAeLvqGAbout Scott McKain:Scott McKain is an expert in business differentiation, known for helping organizations excel in competitive markets. His book, "ICONIC," was named a Top Ten Best Business Book by Forbes.com, and his earlier work, "Create Distinction," received acclaim from major newspapers. McKain has appeared on FOX News Network and presented at the White House. His career includes a role as a "villain" in a popular film and recognition from clients like Apple. Inducted into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, McKain exemplifies the art of creating distinction.Please click here to learn more about https://scottmckain.com/about/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Best-selling author, Hall of Fame speaker, and distinction expert Scott McKain explains different vs. distinctive, pursuit vs. attraction, the 4 cornerstones of setting yourself apart, and how creating clarity often means saying “no”.

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show NotesConnect With: Kevin Smith: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In today's episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to create distinction in your marketing.  Scott believes that marketing is all about making your business more attractive, so that your target customer chooses you over your competitors. Many business owners make the mistake of trying to be like everybody else in their field; however, what ultimately attracts customers are the things that make you unique. Scott explains that it is crucial to first cultivate your differences and then use them to your advantage in your marketing efforts. He discusses the four cornerstones of marketing and how to utilize them to grow your business. Tune into this week's episode of Powerful Marketing Tips to hear more about the four cornerstones of marketing. Listen to learn about the importance of standing out from the crowd and leaning into your differences.   Quotes • “One of the worst things that we could do is to market performance that the people on the frontline can't execute. And all of that is part of the customer experience. So we all have to work together to create this extraordinary experience that gets customers repeating and referring.” (25:15-25:38) • “One of the most important qualities is resilience. The ability that after you've been knocked down by whether it's a challenge in your small business or a dwindling customer base because of a pandemic or whatever it might be. The ability and the resilience to take it to the limit one more time is a message that I still find inspiring even though it's an old song and that still continues to encourage me every time I hear it.” (31:15-31:40) • “The success of business is based on customer choice. The customer chooses us instead of the competition. So the way that we are chosen is because of our differences, not because of our similarities. But yet, most of us in business have not really thought of that, not really analyzed that. And I realize that because I have a small business and that was my biggest mistake, my biggest problem in the early days of my small business. I thought, 'If I want to be successful I have to be exactly like everybody else in my field,' which made me nothing more than at best average.” (4:53-5:34) • “I want to keep looking forward, not back. There's a reason the windshield is bigger than the rearview mirror in a car. You need to be looking forward, not back.” (9:59-10:07) • “Marketing to me is about how we become more attractive so that we get chosen.” (14:05-14:10) • “We always hear: 'think outside the box,' but what I've found in my research is that a lot of that is because we haven't really defined our box to begin with. We think we always have to think outside of it because we don't really know what it is. And if we always have to think outside of it, shouldn't we, as my friend Steve Shapiro says, shouldn't we get a better box?” (14:21-14:44)   Links Connect with Scott McKain: • Website: www.scottmckain.com • LinkedIn https://www.linkedin.com/in/scottmckain/ • Twitter https://twitter.com/scottmckain • Instagram https://www.instagram.com/scottmckain/   The song that motivates Scott into action: • Eagles - Take it to the limit (https://www.youtube.com/watch?v=tJkW0Clsvrk)    https://powerful-marketers.com/guest-application/   Podcast production and show notes provided by HiveCast.fm

 How can the stories we tell create distinction with our clients? On this episode of The Forward Thinking Podcast, FCCS VP of Marketing and Communications Stephanie Barton welcomes author, speaker, and distinction expert Scott McKain to identify the value of stories and creativity in setting ourselves apart. Scott will be speaking in the upcoming FCCS virtual keynote series on what to do when great isn't good enough to grow your business. Today he delves into the importance of sharing our stories, cultivating creativity, and creating the exceptional customer experience in every aspect of business.    Today's Insights Include: Telling the stories of success The standard of companies that used to define success may no longer be the best metric. How can you stand out in the marketplace to attract customers rather than pursue customers?  Too many businesses don't tell their founding and success stories. A story you keep to yourself has the same value as a story you don't tell at all. Organization stories have become more important than ever before.  Stories create the connections that bring us together.   Unconventional ideas for becoming an iconic leader There is a difference between being negative and going negative about the things that could go wrong.  Effective leaders identify problems in order to fix broken processes.  Distinction highlights what makes you stand out and brings customers to you.  Distinction is more important than ever before in the post-pandemic digital world.  Exceptional businesses start with a place of caring and concern.    Cultivating creativity  Customers are attracted to what makes a business different, not what makes it similar to it's competition.  One small tweak can make an exceptional difference in your efforts.  Complacency has the potential to kill a leader's career and has to be combated by creativity.  Improve team culture by treating people as an asset, not an expense.  Put yourself in your customers shoes and identify what you would like to receive.     This podcast is powered by FCCS.   Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Distinction by Scott McKain FCCS Conferences Get in touch info@fccsconsulting.com

Customer Experience Expert John Hanson asks a great question today, "In a job interview, how does one go about differentiating oneself to get the best chance to win that job. It's a dream job. How do they do that without coming off as desperate?" My answer will take you to a place you didn't expect: entertainment. It's more important to be "Distinctive" than "Differentiated". I reference Scott McKain's Book "Create Distinction"God has a plan for you and our nation, and we're here to help you find itwww.quizthediz.comFacebookLinkedIn

Ron Tite speaks with Scott McKain, the author of ICONIC and Create Distinction, about the tangible things brands — and people — can do to stand out from their competitors.Think Do Say is available wherever you get books.

The market for advertising firms is a crowded one, and it’s often difficult to create noticeable distinction between agencies. However, we spoke to one woman who is leveraging her connection with the SBDC to do just that. We recently caught up with Andrea D. Smith, founder of The ADS Agency and Mark Collier, Business Consultant at the UGA Small Business Development Center in Dekalb County. They joined to discuss how Andrea began her own advertising agency right here in Atlanta and the steps she’s taking with the SBDC to grow her business.

If you own and run your own business, you’d like to think there are differences between you and your competition. What are they? If you tell me service, I’ll promptly call B.S. Every business believes they deliver above-average service. So what is it that truly sets you apart from others in the marketplace? Are you set apart from others in the marketplace? Because if you’re not, you’re very easily commoditized by your customer base. When that happens, price is the only determining factor — and you can never win by being cheaper. Scott McKain joins me. He’s the author of "ICONIC: How organizations & leaders attain, sustain, & regain the ultimate level of distinction." You’ll love Scott's real world examples that you can apply to YOUR own enterprise. You’ll also get great takeaway value from Scott’s analysis of the 4 Cornerstones of Distinction. Be distinct!

There’s no doubt we live in a noisy world with thousands of messages constantly flying at us from all directions, both online and off. That assault of information definitely holds true for a trade show floor as well – perhaps even more so because of the concentration of messages in a limited space and timeframe. So what hope does any exhibitor have of standing out in this ocean of messages? The key is to find a way to be distinct. I recently listened to a podcast interview with Scott McKain, author of Create Distinction, and his newest book, Iconic: How

Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/341  

As a small business owner, it’s crucial to create a positive distinction between your business and your competition. But you might ask yourself, what comes after that? How do you hold on to that distinction, and let it grow with your company? Here to tell us how to maintain the highest levels of quality in your business through innovation, customer experience, and company culture is Scott McKain. Scott is a business consultant, and author of four business best-sellers including the latest titled, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction. https://www.myasbn.com/small-business/customer-experience/create-distinction-business-competition-scott-mckain-best-selling-business-author/

For the 112th episode of Dropping Bombs, Brad Lea sits down to discuss how anyone can create a successful business. Known as “The Entrepreneur Coach,” John Spencer Ellis helps entrepreneurs to find their distinct voice and message—and monetize it. Don't dance around your point. The truth is the fastest way to make stuff happen. Be nice to people, shut up, and don't start problems. Are you waiting for something to happen for you to achieve success? If you don't do it, no one's gonna do it for you. The definition of “making it” is highly personal to each person who wants to achieve it. Think money can't bring happiness? People have a skewed perspective on finances, that's why they're broke. Money can be spiritual. If you're fulfilled at a higher level because you can give to others, then that's success. Knowledge is the way to confidence. The more knowledge you have, the more empowered you are to overcome your own objections and fears. Are you an entrepreneur interested in tactics to achieve greater success? Don't miss this episode that's packed with tips to take your business to a higher level!

Ep #44: Saying that you’re great in your service or your product is the best isn’t enough for people to make a decision to deal with you. You need to have a clear statement how you are different and this should go through all of your business processes. In this episode, Scott McKain shares how to differentiate yourself from your competitors. He will help you to find and express why and how you are different. Scott is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”  Scott McKain’s presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Time Stamped Show Notes: [00:22] About the episode and Scott McKain [01:47] Scott shares how he grew up in an entrepreneurial family and started his business when he was in college [03:09] How his tries to stand out among other speakers and research turned to the book Create Distinction and a lot of public speaking [04:44] We assume that customers know why our business is different, but in fact, they don’t [06:34] Everyone says “We are the best.” How to differentiate yourself from other businesses [07:52] Be absolutely clear about what your advantages are [09:13] Scott's challenge when wanted to give a speech about the distinction even if the speaking bureau didn’t want to accept it [10:16] You have only six seconds to get someone’s attention [12:58] Once you get people’s attention you have time to tell more about what you do [13:28] An example of the plumbing company message that makes it stand out [15:13] Be creative and find one thing that makes you different [16:28] An example of what makes the St. Elmo Steak House different from 18 others nearby [18:11] One thing that makes Enterprise rental car agency different [18:37] Make a list of every single point of contact you have with your customers and add one thing that will make you stand out [19:35] People don’t buy your WHY, they buy HOW you help them [21:31] How to let everyone know about that one special thing your business [23:03] The difference between customer experience and customer service [25:28] You have to connect with customers emotionally [26:44] How to express in business those special things that you defined that they differentiate you from your competitors [27:41] Your customer service should start with your employees [28:30] The common mistakes that people make when they try to differentiate themselves [30:20] Things to do within next 3 weeks to differentiate yourself from your competitors [32:30] Where to find Scott online and get more information about how to differentiate yourself from your competitors [33:27] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

In this interview with Dr. Willie Jolley, Top Marketing Influencer, Scott McKain, shares tips for growing your business by being distinct. Learn more about your ad choices. Visit megaphone.fm/adchoices

As a member of the National Speakers Association, I get to meet many interesting speakers, authors and thought leaders from around the world. Some are very experienced, some are not very experienced, and some just stand out as soon as you come in contact with them. Scott McKain is the latter, and is someone once you meet, or even see on video, you never forget. Scott was gracious enough to spend a few minutes in person with me at last year's NSA annual Influence convention, and we set up time to go deeper into a conversation in this podcast. I learned a lot, and Scott has so much to share, I wish we had hours to spend with you. From speaking at 4H until today where he speaks in front of hundreds of thousands of people every year, Scott McKain is remarkable. I am super excited to share this helpful conversation with you.  More about Scott McKain  Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry. Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benet from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Connect with Scott McKain Read Scott's blog, Create Distinction, filled with useful articles you can use to stand out in a sea of same Project Distinct - Listen to Scott's great podcast, short and actionable tips you can use to stand out from your competition. Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business - Scott's terrific book about standing out in a sea of same 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience - Scott's book that explains why customer experience matters, and this book makes it easy for us all to understand.  

Business, Relationships, Customers, Competition, Distinction   Summary   People can accomplish great things. But on the individual level, more than what they accomplish, or even what they DO, it's who they ARE that creates distinction. We'll look at that in our Thought of the Day. And in our interview segment, we'll learn from the amazing business author and hall-of-fame speaker, Scott McKain, on how to create distinction in the marketplace. That and more on today's show. Bob's Thought of the Day   You'll discover:   Why true distinction means more than simply being different from something else--it means it's a higher quality. The power of being distinctive through maintaining a life of integrity, as shown by Tom Schreiter, the Dean of Direct Selling. (You'll also hear what Tom's own son-in-law has to say about his distinctive example.) How Shane and Sia--the Barbi Twins--used their modeling fame to create a powerful and distinctive platform to first help women become healthier, and then to speak out for animal rights (in addition to helping track down a villainous psychopath!).   Interview with Scott McKain   You'll discover:   Why being different is not the same thing as being distinct. The three destroyers of differentiation. The danger of being focused on your competitors, and why it prevents you from focusing on your customers. A powerful story about Scott's memorable experience with the Fairmont Hotel. Why keeping your story to yourself is worse than telling no story at all.   Click to Tweet   Keeping your story to yourself is worse than telling no story at all. @scottmckain Discover why you should focus on your customers, not your competitors. @scottmckain Learn why being different is not the same thing as being distinct. @scottmckain Interview Links   ScottMcKain.com Create Distinction by Scott McKain 7 Tenets of Taxi Terry by Scott McKain Follow Scott McKain on Twitter Connect with Scott McKain on LinkedIn Distinction Institute, LLC Project Distinct Podcast   Resources   TwinBunnies.com (The Barbi Twins' animal protection organization) Follow the Barbi Twins on Twitter   Sell The Go-Giver Way Webinar GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

Rowland Hussey launched four businesses over a twelve year period -- and all of them failed.  He kept a diary of what he had learned from his failures, and tried yet again.  Scott McKain shares the story of what happened next...

Scott is a Best-selling Author, Hall of Fame professional speaker, and a leading authority on creating distinction for your business and career. His book, Create Distinction, was named by thirty major newspapers as one of the Ten Best Business Books of the year.

Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive.  They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don't know what others are doing so they can stand out (I'm talking to you podcasters who don't listen to podcasts!). Scott can be found at the obvious http://ScottMcKain.com.  You can all find his book Create Distinction: What to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.

Today’s marketplace is crowded. Customers are being deluged with ads and requests for their time and attention. It’s easy for your business to get lost in the crowd. Today we share valuable advice from author Scott McKain based on his book, “Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business.”

McKain’s keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s best companies.   Secret -- timesaving technique “There are no secrets to success -- but there are systems.” Scott shares his insights including how to understand your best way to learn and create the right system for you. Daily habit that contributes to success Scott shared a daily habit he learned during dinner with Zig Zigler. Could have ruined your business -- but now --  an invaluable learning experience Scott shares the excruciatingly painful story of losing his wife to a battle with ovarian cancer -- and how it would have been easy to quit the business -- but Scott made the decisions and fought through the financial devastation -- and moved his business onward. Most critical skill you think business owners need to master to be successful Learn how to create distinction in the marketplace and attract loyal, more profitable customers. Bonus resource: free video training where Scott focuses on how to create distinction and provides a precise recipe you can apply in your business. Most influential lesson learned a mentor Scott’s mentor in the speaking business was Grady Nutt. Scott admired Grady so much he tried to be the next “Grady Nutt” -- until Grady taught Scott this very important lesson.   Final Round -- “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? Focus on setting up value delivery systems instead of sales systems. Make the customer the star of the show. What one strategy or “recipe” would compound into big wins for business owners? The precision with which you deliver the customer experience. How to exceed expectations and add the most value? Remain focused on creating the “ultimate customer experience” -- make it the priority of the organization -- and do whatever it takes to deliver that level of experience. Hire “customer people” to work inside your business. What 2 or 3 strategies you would recommend new business owners focus on to best ensure success? Are you willing to fire a customer? Go an “inch wide and a mile deep” with your expertise instead of trying to be everything to everyone. Are you customer-focused or more focused on your product / service? Scott’s final advice Focus on how you can make a critical difference for your customers. What can you do that will attract them to you? How best to connect with Scott: ScottMcKain.com 7 day free trial at: DistinctionInstitute.com FREE book: get the Audible version of Scott’s latest book, The 7 Tenets of Taxi Terry   Subscribe to Onward Nation!  

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hall of Fame.

Visit EOFire.com for complete show notes of every Podcast episode. Scott is a Best-selling Author, Hall of Fame professional speaker, and a leading authority on creating distinction for your business and career. His book, Create Distinction, was named by thirty major newspapers as one of the Ten Best Business Books of the year.

Best-selling author Scott McKain on creating distinction and his book 7 Tenets of Taxi Terry. Scott tells the story of an epiphanal taxi ride he took with a driver named Terry, and how businesses and entrepreneurs can create success using simple principles to create distinction. Host Kevin Craine. Everyday-MBA.com

Creating distinction both professionally and personally

Scott McKain does not have a crystal ball (at least I don't think he does) but after talking with Scott I can definitely see the future!Professional speaker and author of two of my favorite books “Create Distinction” and the “7 Tenets of Taxi Terry” Scott McKain had me paying close attention from the start of this interview.If you want to look into the future then join me to hear Scott's insights and also to hear “How Small-Business Owners Really Feel About the Future” from Inc Magazine.Do it now or do it after the show, but you should check out Scott's “Distinction Institute” at www.distinctioninstitute.com. This alone can be a game changer for your small business! How do you compete against the “big dogs”? I'm serving up the answer. See acast.com/privacy for privacy and opt-out information.

Joining us on the show, is Scott McKain, Hall of Fame speaker and author of some of the best business books around, including "Create Distinction" - named by thirty major newspapers as one of the “Ten Best Business Books” of the year. Scott McKain shares how unexpected, personal loss and financial devastation, forced him into a must-do professional ReLaunch! What he learned about distinction, creating value, and delivering results were the game-changers he needed.  Three must-have business books for your library: Create Distinction, All Business is Show Business, and his most recent, 7 Tenets of Taxi Terry.  Scott's back story >>> It happened not long after his wife left her corporate job. She was diagnosed with ovarian cancer and after a courageous battle, she passed. Unfortunately, since she left her job, the McKains were without medical coverage and, in the fight, completely fried what was once a healthy nest egg. Alone, and in many ways, starting over, Scott's business ReLaunch! focus, was no longer on being after dinner entertainment. He was clear that he had to do something significant that made a real difference. Two AHA! observations Scott shares on the show Having confidence doesn’t mean you are not scared, but means you can move forward any way. The easiest thing to do is what you have always been doing. Advice he would give his younger self Do work that matters. Don't sleepwalk through life.  Follow Scott on Twitter, Facebook, and visit his site.

Creating distinction both professionally and personally

Ever read or hear of the importance of creativity in growing your business and career — and think, “But, I’m not creative!“? Here’s a single idea that can make a difference — this short broadcast will reveal one approach that can make a major impact upon your level of creativity.   Despite the 200,000 books on the subject of creativity on Amazon…it’s just not THAT hard!  Find out what YOU can do to develop more innovative ideas by listening to this short on-demand radio blog from bestselling author and Hall of Fame speaker, Scott McKain!   AND, to sign up for our FREE webinar on Friday, November 1, go to: 

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"? Customers now assume how you SELL them is how you will SERVE them. It's a critical point for YOUR business!

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why a "commitment to awareness" is a primary step in creating the "Ultimate Customer Experience" so you can sell more uniquely and serve more compellingly. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion customers experience because of disinformation delivered by your competition can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion that customers experience because we often offer them too many options can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author & Hall of Fame professional speaker Scott McKain reveals the 3 aspects of persuasive communication. To sell and serve your customers more profitably -- learn the 3 aspects to be more distinctively persuasive. Create distinction -- and grow your business!

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating "unforced errors" can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

Want to vaccinate your sales career against unforseen problems and challenges? Want to discover how to make customers stick with you, even when something goes wrong? In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why an "Ultimate Customer Experience ®" is THE critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com http://CreateDistinction.com

How do you stand out in order to sell more and serve effectively? What does it take to gain customer loyalty and lifelong referrals? In this next edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker, Scott McKain shares more strategies and action steps! Each of these programs is short -- about five minutes -- and provides you with a jumpstart to achieving higher sales and more productive experiences for your customers! Create distinction -- and grow your business!

Welcome to the first of our new series of short programs on how YOU can be more distinctive in selling and serving customers. Scott McKain, author of "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business," will be hosting an ongoing series with ideas on what YOU need to do in order to stand out and move up in a hyper-competitive marketplace. Why do some sales professionals achieve more recognition than others -- even though they are seling the same product? Why do some professionals develop lifelong customers -- and endless referrals -- while others merely process transactions? Learn how YOU can sell more -- and serve at a higher level -- by understanding how to create distinction!

What do you do when "great" isn't good enough to grow your career or your business? Maybe you're doing all the right things -- but, for some reason, you aren't getting noticed for your efforts on a personal or professional level. Perhaps your products and services are great...but, for some reason, customers just aren't responding in the manner they should. It's not that you aren't terrific...it's that you aren't distinctive! From his bestselling book -- named by thirty major newspapers as one of the "Ten Best Business Books" of the year -- author and Hall of Fame professional speaker Scott McKain will reveal how you can stand out and move up, regardless of where you start from today!