Podcasts about professional speakers hall of fame

Michael McQueen is one of the world's leading public speakers and works with companies like Google, Toyota and Mastercard and has helped some of the world's most successful brands navigate uncertainty and stay ahead of the curve. Michael is a multi-award-winning speaker, change strategist and author of 10 books including his most recently published best-seller, Mindstuck, a ground-breaking guide for Mastering the Art of Persuasion & Changing Stubborn Minds. In this discussion we're tackling a common fear, a phobia, that so many people experience from teenagers to retirees. A phobia reported across multiple studies every year as one of, if not the top phobia: glossophobia, the fear of public speaking. Michael has previously been named Australia's Keynote Speaker of the Year and has been inducted into the Professional Speakers Hall of Fame. He lives in Sydney with his wife Hailey and son Max.In this episode Andrew and Michael discuss:0:55 Michael and Andrew's reflections on the podcast since its release.  21:45 Getting public speaking tips from TikTok, the 3 different levels of public speaking and what drives our fear of public speaking.30:20 Training out the fear of public speaking, the difference between public speaking and coaching and learning standup comedy.35:35 How Michael prepares his keynotes, the importance of a good transition from topic to topic and the importance of diversity in your presentation.45:30 Coming up with a 15 minute showcase, being nervous and talking to a wall.52:00 Michael's Pre-Performance routines, how Michael starts his presentations to get into a flow state and the importance of vocal warmups.1:03:30 The importance of behind the scenes work, having good props and slides and making sure you target your audience.1:10:25 using over 100 slides in a presentation, bombing a keynote and dealing with technical issues.1:25:35 Andrew's worst ever presentation, starting with small victories and making friends with the AV team.1:34:10 Following up with clients after a keynote, Michael's new book and finally catching up to yourself with new content.1:44:45 Learning how to podcast, how to change someone's mind and Angela Poon and Dr Kristy Goodwin's reflections.You can find Michael at his Linkedin: https://www.linkedin.com/in/michaelmcqueen1Or at his Website: https://michaelmcqueen.net/Buy your copy of Mindstuck: https://www.booktopia.com.au/mindstuck-michael-mcqueen/book/9781637557396.html Looking to streamline your financial goals? Connect with Zack Raad at Fruition Financial. 

Lindsay Adams OAM CSP is a relationship management specialist known around the world as the Relationships Guy. He has been in the speaking business now for 24 years and has served as both State & National President of Professional Speakers Australia and International President of the Global Speakers Federation.   He is an award winning speaker and has been inducted into both the Australian and Philippines Association of Professional Speakers Hall of Fame. He was awarded a Medal in the Order of Australia (OAM) by the Australian Government for services to the professional speaking industry in 2020.   Takeaways: · How to double the income on almost every assignment without asking your client for extra money · How to stand out from the crowd as an in-demand expert · How to become known in your field with a unique offering that reflects your brand   ___ Loved This Video... You Can: 1. Do an assessment of your business at www.circleofexcellence.biz 2. Learn some practical business advice at www.worldwidebusinessintelligence.com 3. Grab a free copy of our #1 selling book Entrepreneur X Factor at www.exfbook.com

Join us as we dive into an insightful conversation with Jay Baer, a renowned customer experience and business growth expert. Discover Jay's unique approach to creating value, his latest book on the power of speed in business, and his intriguing side passion that connects deeply with his professional philosophy.About the GuestJay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books and created 6 multi-million dollar companies.He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the Professional Speakers Hall of Fame, this year Jay was voted the world's No. 1 Global Guru for online marketing, and No. 2 Global Guru for customer experience. And in his spare time, he is the second-most-popular tequila influencer and educator on the planet.Relevant Linkshttps://www.instagram.com/jaybaer/https://www.linkedin.com/in/jaybaer/The Top 3 Key Learnings1. Value Creation: Continuously focus on adding value in every interaction to build lasting customer relationships.2. Speed and Responsiveness: In a time-sensitive world, being fast and responsive is a competitive advantage that customers greatly appreciate.3. Empathy in Service: Personalized and empathetic interactions, even small gestures, can leave a profound and positive impact on customers.Chapters00:00 Game Start 00:33 Introduction of Jay Baer 01:05 Jay Baer's Background and Values 02:13 The Importance of Adding Value 04:31 Learning from Negative Customer Experiences 07:22 Positive Customer Service Experience with Delta Airlines 09:56 Handling and Learning from Customer Complaints 12:54 Building a High-Quality Customer Service Team 16:15 Balancing Standardization and Personalization 18:29 Leadership Qualities for Exceptional Customer Experience 20:00 The Future of Customer Experience and AI 22:30 How to Contact Jay Baer 24:11 Jay's Golden Nugget on AI and DataWe value your feedback and would love to hear your thoughts on this episode. Please follow and subscribe to the CX Goalkeeper Podcast using the links below:- https://www.cxgoalkeeper.com/Podcast- Apple Podcast: https://apple.co/3qYr4nh- Spotify: https://bit.ly/3GhCGXeCXGK- https://www.youtube.com/@cxgoalkeeper

IN EPISODE 184: People are more willing to change their minds when they're allowed to save face and make space. In Episode 184, Michael McQueen gives practical tips for helping others get "unstuck" and see our point of view. ABOUT MICHAEL MCQUEEN: Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of ten books. He's been named Australia's Keynote Speaker of the Year and was inducted into the Professional Speakers Hall of Fame. His latest book is Mindstuck: Mastering the Art of Changing Minds.

Join Scott McKain as he highlights the importance of setting precise goals to achieve success on your terms. He stresses the significance of surrounding yourself with driven, like-minded individuals who can amplify your ambitions and fuel your personal motivation for success. During his interview, Scott emphasizes that success is a blend of ambition and perseverance. It involves having a well-defined objective and being committed to putting in the necessary effort to attain it. Watch the full episode on youtube: https://youtu.be/lSF4go5Dui0?si=Uasq5-fzKhAeLvqGAbout Scott McKain:Scott McKain is an expert in business differentiation, known for helping organizations excel in competitive markets. His book, "ICONIC," was named a Top Ten Best Business Book by Forbes.com, and his earlier work, "Create Distinction," received acclaim from major newspapers. McKain has appeared on FOX News Network and presented at the White House. His career includes a role as a "villain" in a popular film and recognition from clients like Apple. Inducted into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, McKain exemplifies the art of creating distinction.Please click here to learn more about https://scottmckain.com/about/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Michael McQueen is a multi-award winning speaker, change strategist, and bestselling author of 10 books who has helped top brands like Google, Toyota, and Mastercard navigate uncertainty. A regular commentator on TV and radio, he has spoken to over 500,000 people across 5 continents and shared the stage with figures like Bill Gates, Mel Robbins, and Steve Wozniak, earning induction into the Professional Speakers Hall of Fame. Today, Michael McQueen and Larry Hagner discuss the concept of being "mindstuck" and how it affects our ability to change our minds easily. They explore the importance of building trust and creating a safe environment for effective persuasion, especially when dealing with children and teenagers. Michael also shares valuable insights on how to approach conversations with kids, emphasizing the power of aspiration, authenticity, and vulnerability in guiding their behavior. The conversation delves into the significance of asking open-ended questions and avoiding confrontational language, such as starting questions with "why." Michael then highlights the impact of encouragement and storytelling in influencing children's decisions and behaviors. He emphasizes the value of being open-minded as a parent, acknowledging when children offer new perspectives and being willing to learn from them.  www.thedadedge.com/477 www.thedadedge.com/alliance www.michaelmcqueen.net www.mindstuck.net The Spirit of Fatherhood  

Do we have the power to truly change another's mind? Even more to the point, how do we do so in a positive way? I'm thrilled to welcome back an incredibly special guest on the Direct Selling Accelerator Podcast, Michael McQueen! Michael has spent the last two decades helping organizations and leaders stay ahead of the curve. He's a best-selling author of nine books, and an award-winning keynote speaker who has shared the stage with the likes of Bill Gates and Dr. John C. Maxwell. Today we dive into his latest book, his tenth release, and discover the true art of changing minds. You see , we live in a time where being open-minded seems almost out of fashion, yet it's a more crucial ability to possess now than ever. Michael and I explore how to gently influence those around you, making it a respectful win-win situation.  Michael also shares his invaluable insights on how to navigate Social Media trends to effectively communicate in a way that feels good AND gets results. I had a great time chatting with Michael. I'm sure you'll find his advice as curiosity-evoking, insightful, inspiring and practical as I did. Enjoy!   We'll be talking about:  ➡ [0:00] Introduction ➡ [2:41] Catching up with Michael McQueen ➡ [3:52] About Michael's new book ➡ [5:26] Art of influence ➡ [8:15 Inspiration for the book ➡ [12:09] Which one is working and which one is not? ➡ [15:22] Persuading young people  ➡ [19:34 Persuasion vs coercion  ➡ [22:52] Benefits that are more than pay ➡ [25:30] Congruence and confidence ➡ [31:33] Favoring which side of argument  ➡ [36:16] Honeymoon stage ➡ [40:13] Begin with affinity ➡ [47:31] Beware of playing with emotions ➡ [52:47] Influencer Marketing ➡ [58:06] Results from showing up ➡ [59:56] Check out Michael's new book, Mindstuck ➡ [1:00:35] Michael's favourite book ➡ [1:01:13] Michael's dream superpower ➡ [1:01:38 ] Michael's favourite quote ➡ [1:02:22] Michael's advice to his past self ➡ [1:03:16] Final thoughts   Resources:  Book Recommendation:   ➡ Mindstuck by Michael McQueen: https://www.mindstuck.net/ ➡ Think Again by Adam Grant: https://bit.ly/4bPoVP7 ➡ The Catalyst by Jonah Berger: https://bit.ly/3yE9oTQ   Quote: ➡ “When one party, in any relationship wins, the relationship always loses  “ by Andy Stanley   About our guest: Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of 10 books. With clients including Google, Toyota and Mastercard, he has helped some of the world's most successful brands navigate uncertainty and stay ahead of the curve. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak. Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations. Having been formerly named Australia's Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.   Connect with Michael McQueen: ➡ Michael McQueens's website: https://michaelmcqueen.net/ ➡ Michael McQueens's Facebook: https://www.facebook.com/michaelmcqueenauthor ➡ Micheal McQueen's LinkedIn: https://www.linkedin.com/in/michaelmcqueen1/  ➡ Micheal McQueen's Instagram: https://www.instagram.com/michaeljmcqueen/ ➡ Micheal McQueen's TikTok: https://www.tiktok.com/@michaelmcqueen1 ➡ Micheal McQueen's X: https://x.com/Michael_McQueen     Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you'd like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don't forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

Michael McQueen: Mindstuck Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. He specializes in helping clients navigate uncertainty and stay one step ahead of change. Michael is a bestselling author of nine books and a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Having formerly been named Australia's Keynote Speaker of the Year, he has been inducted into the Professional Speakers Hall of Fame. He is the author of Mindstuck: Mastering the Art of Changing Minds*. There's a lot of evidence that our minds would rather feel right than be right. How then, do you influence someone when they are really convinced of their position? In this conversation, Michael and I discuss the initial steps that help in changing people's minds. Key Points Our tendency is to convince to the inquiring mind, but we'll do better if we speak to the instinctive mind first. Help others lessen loss and maintain dignity by preserving titles, language, and symbols in things that are new. Instead of trying making an argument, ask a question that allows the other person to listen to themselves. Ask questions that clarify points of resistance or misunderstanding. Speak like you're right, listen like you're wrong. Resources Mentioned Mindstuck: Mastering the Art of Changing Minds* by Michael McQueen Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Way to Influence Executives, with Nancy Duarte (episode 450) Four Habits That Derail Listening, with Oscar Trimboli (episode 500) Three Practices for Thriving in Negotiations, with William Ury (episode 669) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Today I chat to Michael McQueen about how to influence other people to change their minds. Michael is a multi-award winning speaker, change strategist and bestselling author of 10 books. With clients including Google, Toyota and Mastercard, he has helped some of the world's most successful brands navigate uncertainty and stay ahead of the curve. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak. Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations. Having been formerly named Australia's Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. Check out Michael's range of books and also his speaking topics if you want him to talk to your organisation.See omnystudio.com/listener for privacy information.

Michael McQueen is one of the world's leading public speakers and works with companies like Google, Toyota and Mastercard and has helped some of the world's most successful brands navigate uncertainty and stay ahead of the curve. Michael is a multi-award-winning speaker, change strategist and author of 10 books including his most recently published best-seller, Mindstuck, a ground-breaking guide for Mastering the Art of Persuasion & Changing Stubborn Minds. In this discussion we're tackling a common fear, a phobia, that so many people experience from teenagers to retirees. A phobia reported across multiple studies every year as one of, if not the top phobia: glossophobia, the fear of public speaking. Michael has previously been named Australia's Keynote Speaker of the Year and has been inducted into the Professional Speakers Hall of Fame. He lives in Sydney with his wife Hailey and son Max.In this episode Andrew and Michael discuss:4:00 Getting public speaking tips from TikTok, the 3 different levels of public speaking and what drives our fear of public speaking.11:00 Training out the fear of public speaking, the difference between public speaking and coaching and learning standup comedy.18:00 How Michael prepares his keynotes, the importance of a good transition from topic to topic and the importance of diversity in your presentation.27:30 Coming up with a 15 minute showcase, being nervous and talking to a wall.35:10 Michael's Pre-Performance routines, how Michael starts his presentations to get into a flow state and the importance of vocal warmups.45:45 The importance of behind the scenes work, having good props and slides and making sure you target your audience.52:30 using over 100 slides in a presentation, bombing a keynote and dealing with technical issues.1:08:00 Andrew's worst ever presentation, starting with small victories and making friends with the AV team.1:16:30 Following up with clients after a keynote, Michael's new book and finally catching up to yourself with new content.1:27:00 Learning how to podcast, how to change someone's mind and Angela Poon and Dr Kristy Goodwin's reflections.You can find Michael at his Linkedin: https://www.linkedin.com/in/michaelmcqueen1Or at his Website: https://michaelmcqueen.net/Buy your copy of Mindstuck: https://www.booktopia.com.au/mindstuck-michael-mcqueen/book/9781637557396.html Find out more about Andrew's Keynotes : https://www.andrewmay.com/keynotes/Follow Andrew May: https://www.instagram.com/andrewmay/Follow StriveStronger: https://www.instagram.com/strive.stronger/If you enjoy the podcast, we would really appreciate you leaving a short review on Apple Podcasts, Spotify or Google Play. It takes less than 60 seconds and really helps us build our audience and continue to provide high quality guests.

Michael McQueen reveals the keys to persuading even the most stubborn minds. — YOU'LL LEARN — 1) Why data and evidence don't change minds. 2) How to sell change to anyone. 3) A surprising way to make people more agreeable. Subscribe or visit AwesomeAtYourJob.com/ep923 for clickable versions of the links below. — ABOUT MICHAEL — Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change. He is a bestselling author of ten books and is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Michael has spoken to hundreds of thousands of people across five continents since 2004 and is known for his high-impact, research-rich, and entertaining conference presentations. Having formerly been named Australia's Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. • Book: Mindstuck: Mastering the Art of Changing Minds • Book website: Mindstuck.net • Website: MichaelMcQueen.net — RESOURCES MENTIONED IN THE SHOW — • Book: On Being Certain: Believing You Are Right Even When You're Not by Robert Burton • Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak • Past episode: 746: How to Foster Deep Connection and Influence with Zoe Chance • Past episode: 780: How Minds Change and How to Change Minds with David McRaney • Past episode: 862: How to Create and Choose Better Solutions with Sheena Iyengar — THANK YOU SPONSORS! — • Storyworth. Give a personal gift from the heart this holiday season at StoryWorth.com/awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is it hard or easy to get your teen to change their mind? My guess is it's hard. A majority of the arguments we have with our teens are because they argue back and won't change their minds. ? How many of you feel like your tween or teen is stubborn? Our guest today is an Australian gem. His specialty is how to persuade stubborn people. I think teens can be the most stubborn of people. In his recently published book Mindstuck he gives us 15 persuasion tools. Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change. He is a bestselling author of ten books and is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr. John C. Maxwell, and Apple co-founder Steve Wozniak. Michael has spoken to hundreds of thousands of people across five continents since 2004 and is known for his high-impact, research-rich, and entertaining conference presentations. Having formerly been named Australia's Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. He and his family live in Sydney, Australia. Follow Michael on Instagram and Linkedin. https://www.instagram.com/michaeljmcqueen/  https://www.linkedin.com/in/michaelmcqueen1/ Find out more at  MINDSTUCK.NET  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain About the Book: In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? You've probably received great service from companies that you know didn't give a damn about my business. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization's inferior approach and lack of values. There are five fundamental aspects to creating the Ultimate Customer Experience for the clients and prospects you deal with every single day.  Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: Don't Make It Right . . . GET It Right! Make a Great Impression Serve with Empathy Connect with Emotion Take Personal Responsibility If you are investing your own resources in reading this book, that means you're taking the most important step any of us can ever take—a step toward personal growth. You wouldn't read this book if all you want to do is tread water and remain the same. If you want to take personal responsibility for how you engage your customers, Scott McKain will show you how. About the Author: Scott McKain's experiences have been diverse and remarkable.  From playing the villain in a Werner Herzog film that esteemed film critic Roger Ebert named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene, it's not a stretch to say Scott McKain's life has been distinctive. He has spoken on platforms in all fifty US states and forty countries and his expertise has been quoted multiple times in publications including USA Today, the New York Times, Wall Street Journal, and the International Herald-Tribune.  And, interesting fact - Arnold Schwarzenegger once booked Scott for a presentation at the White House with the President in the audience! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-customer-experience-scott-mckain  

The number one fear in America is the fear of public speaking, but today's guest doesn't have that problem. We are joined from our Austin studios by Jim Cathcart, international keynote speaker, bestselling author, who is in both the Sales & Marketing Hall of Fame and the Professional Speakers Hall of Fame.

In this week's episode of the SIMPLE brand podcast, I talk with Scott McKain.Scott's a globally recognized authority on how organizations and professionals create a distinction to attract and retain customers. He's a member of the Professional Speakers Hall of Fame. And he's one of 24 members of the “Sales and Marketing Hall of Fame.” And Scott's the author of eight best-selling customer experience books including his latest - The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work.Here's what we discuss:Scott learned the value of customer experience from his father's grocery storeWhile customer expectations have changed, the basic premise is still the sameCustomer loyalty is only created through emotionWhat James Cameron's The Titanic teaches us about word of mouthCustomers don't want you to make it right - they want you to get it rightThe ultimate customer experience drives customers to repeat and referCustomers compare you to every great experience, not your direct competitorsHow the Fairmont Scottsdale Princess resort created the ultimate experience with golden retrieversThe right way to be empathetic to customersLeaders need to model the behaviors they expect from employeesRESOURCES FROM THIS EPISODE:Scott's siteScott's book - The Ultimate Customer ExperienceScott on LinkedIn

If you're having difficulty differentiating yourself from other speakers and meeting planners can't distinguish you, then you definitely want to listen to this episode featuring Scott McKain. He discusses the importance of standing out and becoming distinctive in your field and shares valuable insights on accomplishing this.   Scott has achieved the Certified Public Speaker designation from the National Speakers Association and has been inducted into the Professional Speakers Hall of Fame. He is the best-selling author of Iconic, the soon-to-be-released The Ultimate Customer Experience, and other popular business books.   Takeaways - The importance of distinction in speaking - Finding unique ways to communicate effectively - Making speeches personal and valuable to the audience - The shift from lectures to personal talks and conversations with the audience - The importance of repeat and referral business for successful speaking engagements - The value of connecting with the audience - The importance of personal stories in speaking - The benefits of practicing and coaching - The power of storytelling - The advantage of having a signature story - Having a differentiating factor that sets you apart - Being remembered beyond a good speech   Resources - ScottMcKain.com - The Captivating Public Speaker on Amazon - https://www.amazon.com/dp/B0BJ8HRPWC

Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977)Jim is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.5 million views, his 23 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim's PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies. Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is an Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work with his concept of “Relationship Selling.” He is also in the Professional Speakers Hall of Fame and has received The Cavett Award and The Golden Gavel Award.Find Jim's work https://cathcart.com/

Jay Baer is a 7th generation entrepreneur who speaks about business strategy. He has written six books on marketing the customer experience and has founded five multi-million dollar companies. He started paid speaking around 40, which was relatively late in his working career, but after eight years, he got into the Professional Speakers Hall of Fame. He now spends most of his time working on speaking programs around the world and does a lot of brand ambassador work for software companies. Jay is also the second most popular tequila influencer and educates people all around the world.Key Takeaways Jay didn't "need" to do speaking because he was a successful consultant, but he found that he really enjoyed giving presentations. Because of this, he decided to make a pivot: go from a consultant who does some speaking to a speaker who owns a consulting firm. Your experience in your given industry—whether that be consulting, technology, and more—can make you a great and highly sought after content-specific speaker. As a speaker, delivering great value is important, but you also have to be mindful about not overwhelming people. Oftentimes, a few simple talking points is much more effective than a long list all at once.Having "talk triggers" or signature elements as a speaker can help make you unique and memorable. Learn about what separates Jay from other speakers in this episode.Memorable Quotes"It was just as much work pulling myself out of my other business as it was getting into the speaking business." - Jay Baer"If there is something you want to do, have the experience in doing it...Get out there. Get your feet wet. Fail a couple times." - Charles Clark"If you've got a signature bit or something that people really recognize as your essence, don't run away from it. Run towards it." - Jay Baer"You have to be brave enough to fully embrace who you are." - Charles Clark"Authenticity is better than perfection." - Charles Clark"The audience can smell inauthenticity." - Jay BaerEpisode Resources & LinksJay BaerWebsite: jaybaer.com | thebaerfacts.com LinkedIn: https://www.linkedin.com/in/jaybaer/Facebook + Instagram + Twitter: @jaybaer Charles ClarkWebsite: https://thecharlesclark.comLinkedIn: https://www.linkedin.com/in/charlesclarkusa/Instagram + Facebook: @thecharlesclarkTo get access to all our episodes, visit our podcast page!Enroll in our Journey to Paid Speaking Gigs program to find your voice and learn how to create your own speaking business.

SEASON: 2 EPISODE: 8Episode Overview:Looking to sharpen your marketing message and cut through all the noise to win more clients? Are you winning the race for relevance? Your value proposition must be relevant to your prospects, or they won't give you the time of day. It's not your prospect's job to figure out your value to them. It's your job to develop and communicate your value in a way that will resonate with your ideal clients. To help us understand what we need to do to maintain our relevance is author, speaker, and coach, Bill Cates.Guest Bio: Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance.Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget.Bill is the host of the widely acclaimed Top Advisor Podcast (www.TopAdvisorPodcast.com)Bill Cates' client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. And his own business success has been featured in Money Magazine.Bill was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). So you can expect an engaging and interactive session with relevant, business-growth content, high energy, and a little bit of fun.Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.The most important thing for you to know is that thousands of businesses and professionals are using Bill's system to attract a steady flow of Right-Fit Clients™.Resource Links:Website: www.ReferralCoach.comProduct Link: www.RadicalRelevanceBook.comInsight Gold Timestamps:02:44 Radical relevance begins with a total shift in mindset03:50 The biggest mistake that so many people make 05:26 Create movement, create action07:56 A right-fit client10:43 Challenge #2 is inertia13:10 The neuroscience of relevance15:38 Cognitive fluency19:24 If you want clients to follow your suggestions….20:38 One of the biggest ways to build trust, is just to be authentic and not be greedy25:48 Human connection through the words you use27:00 Value is in the eyes of the beholder30:44 Tell me more….32:30 Caryn Kopp - Biz Dev Done Right34:31 How important is the story?34:36 Client focused why37:12 Your prospects/clients aren't mind readers39:46 The Language of ReferralsConnect Socially:LinkedIn: https://www.linkedin.com/in/billcates/Facebook: https://www.facebook.com/ReferralCoachTwitter:

What do you really want? How can you get it? Who can help you along the way?   Read the full episode summary below.   ============================   MOST POPULAR LINKS:   > Full Show Notes, Resources, & More   > Apply for the Lifestyle Engineering Blueprint - Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY!   ============================   In this episode, I have the honor of chatting with a mentor and friend of mine, Jim Cathcart.  His bio is impossibly long with huge, global accomplishments.   Jim is one of the top 5 most award-winning speakers in the world.    His powerful TEDx talk has millions of views.    His 23 books are translated into multiple languages, including 3 International bestsellers.    He has been inducted into the Sales & Marketing Hall of Fame in London, is in the Professional Speakers Hall of Fame, and has received The Cavett Award and The Golden Gavel Award.   And he is about to share with you his 5 ingredients of true professionals.   We talk about how to reach your maximum potential.   And Jim tells story after story that made me want to get out of my chair and do something amazing!   So press play and let's chat… and learn from one of the world's absolute BEST.   ============================   HAPPY ENGINEER COMMUNITY LINKS:   > HAPPY HOUR! Live with Zach Register now and join host of The Happy Engineer Podcast, Zach White, in a live webinar for deeper training, career Q&A, and FREE stuff!   > Join our Facebook Group! Get access to bonus content and live coaching as growth-minded leaders build careers together.   ============================   WANT MORE AMAZING GUESTS?   “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show!    I know it's a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it's a massive benefit for getting the attention of big name powerhouse guests on this show.    On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.”   Thank you so much.    ============================   Connect with your host, Zach White:   LinkedIn (primary) Instagram Facebook YouTube

In this episode of the Big Success podcast, Scott McKain reveals how tobe successful by playing the game your way, being aware of yourcompetition, and finding yourunique twistAbout Scott McKainScott McKain is a distinguished authority on achieving business differentiation, renowned for his expertise in helping organizations and professionals stand out in highly competitive landscapes. His book "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction" was lauded as a Top Ten Best Business Book by Forbes.com, while his previous work, "Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business," earned recognition from major newspapers, including the Miami Herald. With extensive media coverage and appearances on FOX News Network, his impact extends beyond the written word. He has captivated audiences globally, including a presentation at the White House in front of the President, Arnold Schwarzenegger. As a "villain" in a revered film, his multifaceted career underscores his influence. From clients like Apple to his induction into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, Scott McKain's journey epitomizes the art of creating distinction in the business world.Please click here to learn more about Scott McKain.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Please click here to learn more about Scott McKain.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Follow Brad on Social Media:YouTubeInstagramFacebookLinkedInTikTokTwitter30X LifeBrad Sugars' Entrepreneur University For more information, visit Brad Sugars' website: www.bradsugars.comThe Big Success Podcasthttps://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-2-scott-mckain-the-big-success-podcast-with-brad-sugars

I saw an article on LinkedIn by my friend Bill Cates titled: “5 things that don't make you different”, and the title intrigued me. In reading through them, I was struck by how many of these companies in the wedding and events industry are using, thinking it shows how they're different, when they don't. So, I asked Bill to come on and talk through these with me so we can give you some ideas on how to tweak what you say, to really show what makes you different.About BillBill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books:  Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance. To get Bill's books, which I highly recommend, visit: https://referralcoach.com/online-store/Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.To find out more about Bill visit: https://referralcoach.com/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.

At age 12, Dan starred in a weekly CBS television series and was the voice of a cartoon character. As a teenager Dan was a four sport, 9-Time Varsity Letterman, voted Outstanding High School Athlete' three years in a row – who became a Golden Gloves Boxing Champion, Alpine Ski Racing champion, Intermountain Moto Cross champion, Sunkist All-American Football Player and All-Star Baseball Pitcher, earning a full athletic scholarship to play both sports at the University of Utah. In 1982, Dan was named an Outstanding Young Man of America and was soon sponsored into the National Speakers Association by world renown motivational teacher Zig Ziglar, who personally mentored Dan for 25 years in the art and science of speaking, writing and storytelling! Dan quickly became one of the most sought after speakers in North America and was honored by U.S. President Ronald Reagan with the Presidential Service Award as the primary speaker for Mrs. Nancy Reagan's ‘Just Say No' program. Dan has earned the highest ‘Certified Speaking Professional' designation in the National Speakers Association; was inducted into the Professional Speakers Hall of Fame and has been named one of the Top Ten Motivational Speakers in the World. As a master storyteller Dan has been published in over 50 million books in 40 languages worldwide; has appeared on over 500 TV and radio programs including Oprah, Glenn Beck, NPR and Voices of America/Radio Free Europe.   In this episode, Dan and Brad discuss the power in speaking and what people actually remember when YOU speak.   00:00 Intro 01:42 Bomb: Best Version of Yourself 06:42 Storytelling 09:23 The Three questions 15:00 Brad's Elvis Presley story 17:20 Opening the story  21:10 Bomb: “To raise your net worth, you gotta raise your self-worth.” - Brad Lea 28:09 Vulnerability 34:09 Compassionate stories that illustrate a true principle 42:41 Join Dan Clark's Facebook Group: Speak Like a Pro 47:00 Saying it in a different way… 49:35 Bomb: “You don't want to write a speech and then have them buy the speech.” - Dan Clark 55:00 Sold or unsold 56:30 Look up Dan https://www.danclark.com or @danclarkspeak  

The way to find Success and turn it into significance in life is not easy. But once we answer 'Why', figuring out the how becomes clear and simple. Everything else falls into place. Join Jen and her special guest Dan Clark, founder and CEO of a multi-million dollar international communications company. Listen along as Dan shares why finding your 'Why' is so important for your journey to success! Are you a successful professional, ready to share your story? Email admin@jenduplessis.com to get scheduled! _____________________________________________________ Learn more about Dan BIO: DAN CLARK is founder and CEO of a multi-million dollar international communications company; University Professor; High Performance Business Coach; Podcast Host; Gold Record Songwriter; Film Maker; New York Times Best Selling Author of 37 books; a Primary Contributing Author to the Chicken Soup For The Soul series; and an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career. Dan has been inducted into the Professional Speakers Hall of Fame; was Named on e of the Top Ten Motivational Speakers In The World ; and has spoken to more than 6000 audiences, to over 6 million people, in 73 countries, to most of the Fortune 500, Super Bowl Champions, the United Nations, and to our military combat troops in Iraq, Afghanistan, Europe, Asia and Africa. Dan has appeared on over 500 television and radio shows including Oprah and Glenn Beck; and has been featured in Success Magazine, Forbes, Entrepreneur, Inc, Sports Illustrated, Millionaire and the Mayo Clinic Journal. Clark's inspiring life includes soaring to the edge of space in a U2 Spy Plane; flying fighter jets with the Air Force Thunderbirds; racing automobiles at Nur-burg-ring; serving on the Olympic Committee and carrying the Olympic Torch in the Winter Games; receiving the United States Distinguished Service Medal-America's Highest Civilian Award presented by the Secretary of the Air Force; and most importantly - being named Utah Father of the year. Get in touch with Dan Clark: LN IG FB WEBSITE NEW BOOK - The Art of Significance: Achieving the Level Beyond Success Love the show? Subscribe, rate, review, and share! Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott McKain is my guest today. Scott's matchless experiences have continued throughout his life. They range from playing the villain in a  film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year's ten best” to membership of multiple Boards of Directors. The tapestry of Scott McKain's distinctive experiences have blended to create the inimitable content that makes him one of the world's most in-demand business experts and speakers Scott first became interested in business — and creating Ultimate Customer Experiences® — while helping in the family business, the grocery store in his hometown of Crothersville, Indiana. By age 21, Scott had chatted with the President in the Oval Office, lunched with the President of Brazil, had a private meeting with the Chairman of General Motors, and dined with the real-life Colonel Sanders.  These unique experiences as a youth inspired both a passion for the platform and a fascination with business and leadership that continues to this day. Scott has delivered over 2000 presentations in 36 countries across six of the seven continents helping audiences create more compelling connections, provide ultimate customer experiences and stand out personally and professionally. Scott shares his distinctive ideas and iconic speaking style to the most important events in the world and has been honored with the following: Currently “Corporate Educator in Residence” at High Point University, named by U.S. News & World Report as the nation's “most innovative” university. He has been honored with induction into the “Professional Speakers Hall of Fame.” He was selected to join Seth Godin, Zig Ziglar, and Dale Carnegie as one of about 25 members of the “Sales and Marketing Hall of Fame.” He is a member of “Speakers Roundtable” — an elite, invitation-only group of twenty business speakers considered by many to be among the best in the world. This show is dedicated to Scott's journey, this conversation is what we make it. This is Counsel Culture. find more at www.ericbrooker.com & www.scottmckain.com  

Inviting and Answering Complaints Strengthens the Customer Experience and Improves Satisfaction   This week's guest is renowned business strategist Jay Baer. A seventh-generation entrepreneur, he has founded five multi-million-dollar companies and is the New York Times bestselling author of six books on customer experience and digital marketing. He has advised more than 700 companies and has been inducted into the Professional Speakers Hall of Fame. Jay is most often described as funny, factual, fantastic, and fashionable! In this episode of the Digitally Irresistible Podcast, Jay unpacks the principles he writes about in his book, “Hug Your Haters.” With 80% of companies saying they deliver exceptional customer service and only 8% of their customers in agreement, he shares how businesses can turn things around and improve customer satisfaction.  A Career of Influence  Jay Baer began his career journey as a political campaign consultant before pivoting to traditional marketing and then digital marketing back in 1993 when domain names were still free. Ultimately becoming a trusted advisor on customer service excellence to some of the world's most iconic brands, Jay started a digital consulting firm that he sold before starting another one called Convince & Convert that he ran for 13 years before selling. Along the way, Jay has created a successful content marketing blog, thousands of podcast recordings, a series of bestselling books, and keynote speeches to inspire digital marketing success.   Welcome the Complaints  In his book, “Hug Your Haters,” Jay writes that in order for companies to improve the customer experience and reduce the number of complaints they must first get more complaints. Jay learned the principle from his friend, Erin Pepper, who was the head of customer experience at Le Pain Quotidien. She implemented a plan to help the brand of cafes and bakeries continue to be better than most of their competitors by tripling the number of complaints they received.   Her goal was to make sure they responded to everything that bothered their customers and the only way to do that was by learning what actually bothered them. She recognized that there were probably some things that their customers didn't like that they didn't even know about. So, she created nudges for feedback on social media, the brand's website, signage, and trained cashiers to seek feedback to make clear to customers that they really wanted to know what they thought about their experiences at the cafe.  Through these efforts they received three times more complaints and identified many things they hadn't realized they were doing wrong. For example, at one of their top-selling locations someone mixed up the formula for their signature lemonade. Many customers were unhappy about it but no one said anything until Le Pain Quotidien really made a concerted effort to listen. They took this and all the other feedback they received, responded to the problems, and customer satisfaction improved.  It became clear that in order to get fewer complaints, a company must first get more complaints and then respond to them. Celebrating having only a few complaints doesn't necessarily reflect excellent customer experiences, it often means the customers aren't talking or can't be bothered to share their concerns with the brand. Complaints are necessary in order to gain insight into where improvements can be made.  Statistically, only five out of 100 unhappy customers will register a complaint. Out of these complaints, there's about a 50/50 mix of offstage and onstage complaints. Some customers prefer offstage remarks like personally speaking with a manager or sending an email for an individual response. In contrast, customers who have undergone their own digital transformation journey are often more likely to make highly visible onstage public remarks on social media platforms such as Facebook, Instagram, and Twitter or post a negative review on Google or Yelp. These customers prefer an audience for their dissatisfaction that will commiserate with them or show sympathy. Onstage complaints can be detrimental to a brand if people start to pile on and if the brand doesn't respond.   Answering Complaints Drives Customer Satisfaction  In preparation for his book “Hug Your Haters,” Jay and his team conducted a large national study on customer attitudes around dissatisfaction and discovered that the number one driver of customer satisfaction over the mid- and long-term is not actually fixing the problem, its simply answering the complaint. Jay finds it shocking how few customer complaints actually receive responses, even by large multinational corporations with extensive resources.  Brands don't even have to fix the problem to see improved satisfaction. If they just answer the complaint they will see a 40% increase in advocacy, depending on what the complaint is and where it was waged. On the flipside, not answering just makes it worse. As customer service and experience expert Shep Hyken says, a customer you ignore is a customer you should be prepared to lose.   But often, unhappy customers are written off. No response is a response. It says the brand cares so little about the customer that they're going to ignore their concerns because it's easier and less expensive to replace said customer than to respond.   Part of the problem, Jay finds, is that in thinking about customer satisfaction, brands are sometimes led astray by how customer satisfaction and customer success are measured. For example, the Net Promoter Score (NPS) is often used as a key number to measure CX in many organizations. An NPS in the 50s is generally considered very good, but that means only about seven or eight out of every 10 customers would actually recommend the brand. Likewise, a customer satisfaction rate of 90% is considered excellent, but looking at that same number in a different way can give a different perspective. It wouldn't be viewed as a great success if one out of every 10 customers hates the brand. So why aren't companies aiming for 99% or 100% customer satisfaction rates?  Because sometimes the math gets divorced from the reality. Some executives see the numbers and commit to responding to complaints universally and uniformly. But many others see challenges in responding to customer concerns in high quantities across multiple channels with limited customer service resources.  Marketing and Customer Experience Go Hand-in-Hand  According to recent research from Salesforce, marketing departments lead customer experience initiatives in eight out of 10 global enterprise companies. In Jay's experience, most marketers are really good at branding, increasing awareness, and developing new customer acquisition strategies. He finds that many marketers, however, aren't as good at answering complaints and improving customer satisfaction and customer retention because historically that's a different part of the business with a different skillset and even a different educational underpinning.   The goal then is to help marketers truly understand the totality of the customer journey so they can invest the same level of thought leadership and effort around customer retention that they do for customer acquisition.   An added layer of complexity to the relationship between marketing and customer experience is the complexity and volume of the tech stack related to each. When you add a CX tech stack with speech analytics into an already complex marketing tech stack, it expands tools available to marketing professionals but also requires a higher level of understanding.  That said, the tech stack a business uses for customer success and retention is often owned and powered by the same company that develops their tech stack for customer acquisition. This foundation can provide a holistic understanding of the customer by streamlining the management of data and preferences throughout the customer journey—from customer recruitment and customer onboarding to customer interactions over time.   In sum, structuring the customer experience team to report into the top marketing leader for complete ownership of the customer journey allows for an integrated understanding of the customer. Additionally, utilizing unified technology to track customer engagement further enhances a brand's ability to ensure high customer satisfaction rates.  Turning Lemons Into Lemonade  Haters are not the problem. No company is perfect. There will always be customer complaints. The key is to quickly respond to those complaints with empathy and turn lemons into lemonade.  Many brands treat people who are unhappy as if they are the least important customers, but in many cases they're the most important customers. People who take time out of their day to give feedback to a company deserve a response, especially when the majority of unhappy customers say nothing.  When people care enough to share what they think can be done better in a business, it's worth listening and providing the dignity of a response, and maybe even making some operational changes. If a company does this often enough, they will improve their business intelligence to grow and ultimately improve their brand.  Outsourcing CX to a business process outsourcing (BPO) partner like iQor can provide customer service expertise and omnichannel resources to respond to concerns through voice, social media monitoring, chat, and other channels quickly and uniformly so all customers receive a response that makes them smile.  What Jay Does for Fun  Jay is all about fun! Sports. Barbecue. Tequila. Plaid suits. He has curated a collection of 16 plaid suits in different shades and colors. He's a certified tequila sommelier (a catador) and creates tequila lessons on TikTok and Instagram. He's also a certified barbecue judge.  Read the blog post here. Watch the video here.    

What’s coming up next in the world of Facebook? Michael McQueen is an award winning Speaker and Author. With 18 years in the Writing and Researching industry, Michael takes us through the Metaverse and points out key technology trends that will affect the Direct Selling industry. Can you believe it all started when Michael was 8?! After attending a Direct Selling conference with his parents, Michael was transfixed with the speaker and knew it was what he was going to do. We are so thankful he did as he now shares his insight with us and many others in the industry. In this episode you’ll hear it all - from influence scalability, to future generations and new technology. With a young boy of his own Michael is very familiar with the effects of lockdown on Gen Alpha and Gen Z, providing invaluable advice to fellow parents as they journey this too. Make sure to take notes, there’s so many golden nuggets in this one! Favourite Quote: “In these chaotic times any leader who thinks they know what they’re doing is an idiot” - Tom Peters We’ll be talking about: ➡ [00:00] Introduction ➡ [2:08] Who is Michael Mcqueen? ➡ [3:09] Pivoting to online environment ➡ [5:32] Being Australia’s top speaker in trend forecasting ➡ [09:46] Key trends coming to Direct Selling industry ➡ [14.28] Treating Meta as a brand ➡ [18:42] Metaverse becoming mainstream ➡ [22:44] Defining and pointing out differences between generations ➡ [27:55] Where is Tiktok going in the next 18 months ➡ [24:04] Is Facebook’s Reels going to be a hit? ➡ [30:44] AR vs VR, what’s the difference? ➡ [35:08] Practical tips for parents on how to guide your kids through digital world ➡ [37:49] Setting boundaries ➡ [40:01] Social media’s effect on community who experienced tragedy ➡ [41:07] What can we expect in the future with Michael ➡ [42:34] Michael Recommends ‘Think Again’ by Adam Grant ➡ [43:11] Michael’s choice of superpower ➡ [43:51] This quote caught Michael’s attention ➡ [44:40] MIchael will say this to his past self ➡ [46:29] Check out Michael’s online course ‘The 60 day Supercharge’ and you will get 50% off when you use the code bellow About our Guest: Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of nine books. With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum. Michael is a regular commentator on TV and radio and his work has featured in publications ranging from the UK Daily Mail to Medium.com and the Huffington Post. In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak. Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations. Having been formerly named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. Resources: ➡ Think Again: The Power of Knowing What You Don't Know https://www.amazon.com.au/Think-Again-Power-Knowing-What/dp/0753553899/ref=asc_df_0753553899/?tag=googleshopdsk-22&linkCode=df0&hvadid=463556995641&hvpos=&hvnetw=g&hvrand=4629864199021558697&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9072414&hvtargid=pla-1000758679837&psc=1 ➡ The 60 Day Supercharge: Click here https://michael-mcqueen.thinkific.com/courses/the-60-day-supercharge & use “Accelerator” for a 50% discount. Connect with Michael McQueen: ➡ Michael McQueen’s Online Masterclasses: https://michael-mcqueen.thinkific.com/ ➡ Micheal McQueen’s LinkedIn: https://www.linkedin.com/in/michaelmcqueen1/ Connect with Direct Selling Accelerator: ➡ Join the Facebook group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

The Registered Investment Advisor Podcast with Seth Greene Episode 045: Radical Relevance for Referrals  Bill Cates is a successful entrepreneur, having built and sold two successful book publishing companies. An expert in relationship marketing, Bill is the author of Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals, and Radical Relevance. And is the host of the acclaimed podcast, www.TopAdvisorPodcast.com. Inducted by his peers into the Professional Speakers Hall of Fame in 2010, Bill is a highly respected international speaker and consultant who has taught his system to thousands of financial professionals. Bill's motivational sessions are high energy, high content – wrapped in a little fun. You can expect to receive proven and practical strategies that will have an immediate impact on your business.   Listen to this insightful episode, where Bill gives tips on capitalizing on what he knows best: referrals. Here is what to expect on this week's show: How Bill accounts for his success as an author, speaker, and referral-based marketing expert A sneak peek inside Bill's newest book Tips on turning referrals into money, and commonly made mistakes to avoid Scaling organic referrals Why just showing up and doing your job isn't enough Tips on recognizing and utilizing the things that makes you different from your competition towards creating great client relationships. Connect with Bill: Website: https://referralcoach.com/ Facebook: https://www.facebook.com/ReferralCoach Twitter: https://twitter.com/Bill_Cates YouTube: https://www.youtube.com/user/ReferralCoach LinkedIn: https://www.linkedin.com/in/billcates Podcast: https://referralcoach.com/top-advisor-podcast-bill-cates/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Clark is founder and CEO of a multi-million dollar international communications company;  University Professor;  High Performance Business Coach;  Podcast Host;  Gold Record Songwriter;  Film Maker;  New York Times Best Selling Author of 37 books;  a Primary Contributing Author to the Chicken Soup For The Soul series;  and an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career.    Dan has been inducted into the Professional Speakers Hall of Fame;  was Named one of the Top Ten Motivational Speakers In The World;  and has spoken to more than 6000 audiences,  to over 6 million people,  in 73 countries,  to most of the Fortune 500,  Super Bowl Champions,  the United Nations,  and to our military combat troops in Iraq, Afghanistan, Europe, Asia and Africa. Dan has appeared on over 500 television and radio shows including Oprah and  Glenn Beck;  and has been featured in  Success Magazine,  Forbes,  Entrepreneur,  Inc,  Sports Illustrated,  Millionaire and the  Mayo Clinic Journal. Clark's inspiring life includes soaring to the edge of space in a U2 Spy Plane;  flying fighter jets with the Air Force Thunderbirds;  racing automobiles at Nur-burg-ring;  serving on the Olympic Committee and carrying the Olympic Torch in the Winter Games;  receiving the United States Distinguished Service Medal - America's Highest Civilian Award presented by the Secretary of the Air Force;  and most importantly - being named Utah Father of the year.Join us as we talk about right practices as we strive to be leaders for our families and lead lives of significance and pass the most needed values onto those we meet and lead. Dan Clark's story telling will leave you wanting to hear more, read more and meet the man Dan Clark. 

For over 25 years, Bill has helped financial professionals move from incremental growth to exponential growth by communicating more compelling value and multiplying their best clients.Thousands of financial advisors are using Bill's Relationship Marketing System™ to enhance client engagement, create more effective personal introductions, and communicate more relevant and compelling value.Before starting his current business, Bill built and sold two successful book publishing companies. Bill is also the founding member and leader of the Million Dollar Speakers Group. In 2010, Bill was inducted into the prestigious Professional Speakers Hall of Fame (with such members as Ronald Reagan and Colin Powell).A highly sought-after international speaker, Bill Cates has spoken for the Million Dollar Round Table six times, including the main platform in the United States, Korea, Malaysia, Australia, and India.Bill is currently coaching some of our industries highest performing advisors. Bill helped one of his clients go from $300M in AUM to over $1B in AUM in 7 years.Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.Learn More:https://referralcoach.com/https://referralcoach.com/top-advisor-podcast-bill-cates/https:/www.RadicalRelevanceBook.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-bill-cates-founder-of-the-cates-academy-for-relationship-marketing-author-of-radical-relevance

For over 25 years, Bill has helped financial professionals move from incremental growth to exponential growth by communicating more compelling value and multiplying their best clients.Thousands of financial advisors are using Bill's Relationship Marketing System™ to enhance client engagement, create more effective personal introductions, and communicate more relevant and compelling value.Before starting his current business, Bill built and sold two successful book publishing companies. Bill is also the founding member and leader of the Million Dollar Speakers Group. In 2010, Bill was inducted into the prestigious Professional Speakers Hall of Fame (with such members as Ronald Reagan and Colin Powell).A highly sought-after international speaker, Bill Cates has spoken for the Million Dollar Round Table six times, including the main platform in the United States, Korea, Malaysia, Australia, and India.Bill is currently coaching some of our industries highest performing advisors. Bill helped one of his clients go from $300M in AUM to over $1B in AUM in 7 years.Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.Learn More:https://referralcoach.com/https://referralcoach.com/top-advisor-podcast-bill-cates/https:/www.RadicalRelevanceBook.comInfluential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-bill-cates-founder-of-the-cates-academy-for-relationship-marketing-author-of-radical-relevance

Dr. Katrina Burrus, MCC talks with Dan Clark on how to create powerful and positive momentum shifts in your personal and professional lives as they discuss the following questions. How did you become a professional speaker? How did you transition from the HOW to the WHY? What is the Art of Significance? How do you turn a struggling organization around? What makes a good speech? What I need to do to go from where I am to where I want to be? Dan Clark Professor; High Performance Business Coach; Alumnus of the University of Utah (Psychology); Podcast Host; Gold Record Songwriter; Film Maker; an Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career; New York Times Best Selling Author of 36 books; a primary contributing author to the Chicken Soup For The Soul series; and was named 2012 Utah Father of the Year. Since 1982, Dan has spoken to more than 6000 audiences, to over 5 million people, in 71 countries, on 6 continents, to most of the Fortune 500, Super Bowl Champions, NASA, Million Dollar Round Table, the United Nations, and multiple times to our combat troops in Iraq, Afghanistan and Africa. In 2005, Dan was inducted into the Professional Speakers Hall of Fame; and has been named one of the Top Ten Motivational Speakers in The World. As a master storyteller Dan has been published in more than 50 million books in 50 languages worldwide; has appeared on over 500 television and radio shows including Oprah, Glenn Beck and NPR; and has been featured in Success, Entrepreneur, Forbes, Inc, Success, Sports Illustrated, Thought Masters, Nugent, Mayo Clinic and Millionaire Magazines. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. He's member of “Sales and Marketing Hall of Fame.” and the “Professional Speakers Hall of Fame.” In this episode Mike discusses with Scott McKain, expert in customer experience and top-rated speaker, the importance of creating distinction and  what it takes to stand out. Scott shares his own journey from realizing that you have to be distinctive to attract customers, to learning all about it, building a process, becoming an expert on the subject, and writing four #1 bestsellers teaching how to expand profits, increase sales, and engage customers through the highest level of distinction.  

Conversation with Scott McKain, a keynote speaker, CSP, a member of the Professional Speakers Hall of Fame, a member of the Sales and Marketing Hall of Fame, and the author of seven books including “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.”

Darci Lang is an inspirational speaker, an award-winning entrepreneur, Canadian Association of Professional Speakers Hall of Fame recipient, a best-selling author, a wife and a mom. In this episode we discussed a wide range of topics from Leadership, Self love to Darci's 90% rule.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers(such as the Miami Herald) as one of the “ten best business books of the year.” Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.” Follow Scott McKain on Twitter @scottmckain Follow Scott Mckain on LinkedIn Follow Scott McKain on Facebook Follow Scott McKain on Instagram @scottmckain Check out Scott’s books on Amazon ICONIC Create Distinction Join DISTINCTION NATION (https://distinctionnation.com) for free resources. Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

Today I am interviewing Bill Cates. How can you make good choices in your own business and how can you share what you're doing with others so they want to refer your business? How do you do that? Bill said: "And so, the last thing you want to hear from a client or even an influencer is are you still taking on new clients? You want to make sure that these people know that you're never too busy to see if you can be a resource or be of help to other people. 'Never too busy to see' - now use those words to see on purpose because number 1 - it's got to be a good match, right that person may or may not be a good candidate for the work that you do for all kinds of reasons and so you're never too busy to see, to explore, to have the conversation. If it fits great, if it doesn't, well, you don't want to take somebody on who's not a good fit." Bill is an expert on referability. He's been consulting with financial advisors and other business professionals about how they can be inspiring and referable to their community so that folks want to share what it is that you're doing right with other people. Enjoy... Bill Cates, CSP, CPAE is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, and Radical Relevance. He has delivered his business-growth message to over 500,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. He is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Learn more about Bill Cates: www.ReferralCoach.com LinkedIn: https://www.linkedin.com/in/billcates/ Facebook: https://www.facebook.com/ReferralCoach Twitter: @Bill_Cates YouTube: www.YouTube.com/referralcoach Freebie: www.ExponentialGrowthGuide.com

Jim Cathcart shares with Colin Pearce how hearing a voice on the radio in another room changed his life. You've probably met someone who is meandering through life, half baked, cold fish and going no-where. You shake your head when you see it and if they are close to you, you wish they'd get a good old wake-up to who they could be. If only someone would impress on them that they are ten times better than they think. If only someone would motivate them to be so good they'd get noticed. Well that's the story of the guest on this episode of the BE SO GOOD PODCAST. His life changed when he heard words spoken on a radio in another room where he worked. You never know what is going to click someone's light on and you can only hope and pray it comes the nick of time, like it did for our guest. I invited Jim Cathcart to tell his story. I've known Jim and his wife Paula for over 30 years. We've eaten out together here in the Adelaide Hills at the german township of Hahndorf and in beautiful La Jolla California where they lived until recently when they moved to Austin Texas. Jim was a college drop out, a heavy smoker and overweight in a dead -end job. He's going to tell us what woke him up. Today Jim's the author of 20 books, including the international bestseller: The Acorn Principle. His Tedx talk has attracted 2.5 million views – putting it in the top 1% of all time. He was inducted into the Professional Speakers Hall of Fame and has delivered over 3,100 professional speeches all over his native US as well as Australia and a plethora of other countries. In 2019 he gave dozens of presentations in China. So now he speaks online and serves on the boards of multiple companies - also online. He has a full life as a Rock & Roll guitarist/singer performing in night clubs and at conventions; he rides his big fat motorcycle, he's a pistol shooter and he hikes.

Scott McKain: Are You Iconic? Distinguish Yourself & Your Company In Today's Changed WorldScott McKain, the author of four #1 business bestsellers on Amazon, is known as a customer experience and distinction expert who teaches companies and people how to stand out from the competition. He has played the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history, he has been booked to speak by Arnold Schwarzenegger for an event on the White House lawn in front of the President of the United States, he's been a successful entrepreneur, and has been the member of multiple Boards of Directors. The tapestry of Scott McKain's distinctive experiences have blended to create the inimitable content that makes him one of the world's most in-demand business experts and speakers. Today, he's a Corporate Educator in Residence at High Point University, a member of the Professional Speakers Hall of Fame, a member of the Sales and Marketing Hall of Fame, along with Zig Ziglar Seth Godin and Dale Carnegie, and his latest book titled “ICONIC”, was named by Forbes one of the “Top Ten Business Books of The Year” and by American Express as one of the “Six Books to Help You Innovate” through the pandemic.

How To Be A Distinctive Speaker James Taylor interviews Scott McKain and they talked about how to be a Distinctive Speaker In today's episode Scott McKain talks about How To Be A Distinctive Speaker. Scott McKain is an acclaimed keynote speaker, best-selling author and globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. His client list includes some of the world's most distinctive companies – including Apple, SAP, Merrill Lynch, BMW, Cisco, and John Deere. Scott was inducted, along with Zig Ziglar, Seth Godin and Dale Carnegie, into the “Sales and Marketing Hall of Fame”. And after thousands of presentations in all 50 states and 23 countries, he was also honoured with membership in the “Professional Speakers Hall of Fame”. What we cover: How to be distinctive in a hyper-competitive marketplace Why every speaker needs to pay their dues The one question every speaker needs to ask themselves Resources: Scott Mckain Website Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/how-to-be-a-distinctive-speaker-sl072/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey there, it's James Taylor and I'm delighted today to be joined by Scott McKain. Scott McKain is an acclaimed keynote speaker best selling author and globally recognized authority on how organizations and professionals create distinction to attract and retain customers and stand out in a hyper competitive marketplace. His client list includes some of the world's most distinctive companies, including Apple SAP, Merrill Lynch, BMW, Cisco and john deere. Scott was inducted along with Zig Ziglar Seth Godin and Dale Carnegie into the sales and marketing Hall of Fame. And after thousands of presentations over 50 states and 23 countries, he was also honored with membership into professional speakers Hall of Fame. And it's my great pleasure to have Scott join us today. So welcome, Scott. Scott McKain Yes, what a privilege. Gosh, I, I can hardly wait to hear what I have to say after that. That was extraordinary. I'm grateful. And thank you for allowing me to be a part of this. James Taylor So share with everyone what's going on in your world just now. Scott McKain Gosh, it's a busy time. I'm working on my next book, which will be we just signed the contract for it, in fact yesterday, and it'll be released at the end of this year. And the title of the book is iconic. How organizations and leaders attain lose and regain the ultimate level of distinction. So I'm really excited about that. I'm we're going back and forth and polishing the manuscript before publication, but really excited Time for that. And then I'm also out there speak it. I just got back from Australia and got the hit Oh, just traveling all the time doing what we do is speakers. So it's a, I'm very blessed. It's a very fortunate, fortunate set of circumstances for me. James Taylor So how did a young man from Indiana end up as one of the most top keynote speakers, but tell talk a little bit about what their journey was like? You Scott McKain know, it's funny, I was thinking last night, I was anticipating you might ask that question. And I was thinking last night on on, I'm 14 years old. I'm a freshman in high school. I'm part of a trip to a convention at Purdue University. And I'm literally on the back row of the first level of this auditorium. And they introduced an outside speaker. And I was moved not only by the message, I set there at 14 years old, and I still remember thinking that's the coolest thing in the world. It was the first time that I'd ever heard a professional speaker and I remember thinking not Not only was I moved by his message and impacted by what he had to say, but I also remember thinking, that would just be the coolest, coolest job in the world. But I'm a freshman High School, right? So I don't remember, other than other than prom and and then commencement. I don't remember a single night that went by, that I didn't take this little tape recorder and stand in my bedroom for all four years of high school and do two things. One is I would give a prepared speech and record it. And then I would stand and I would try to pick out something in my bedroom. And I would make myself give a two minute speech on something that I saw in the bedroom. In other words, could I give a two minute speech on a coat hanger? Could I give a two minute speech on a doorknob? Could I and it I wanted to practice being able to think of my feet to be able to stand and communicate and keep it going For that, for that period of time. Interestingly enough, the first speech contest I won was based on I looked down and saw a key ring and I made myself give a, a two minute speech on a key ring. And then I got the idea that leadership is not about being the biggest key. It's about being the ring that ties all of those unique keys together in a meaningful poll. And that was the first that was the topic of the of the first speech contest that I wanted when I was in high school. I got an opportunity to in high school when I was 14, the little local radio station offered me a job and people say, Oh, you've got a radio voice. That's why they did it. Well, no, I was 14. My you know, is you know what, when you're a guy and you're 14, your voice is all over the play, you know that but my dad owned the local grocery store and they thought if they hired his son, then dad would buy more commercials on the radio station rather than ads in the newspaper but, but I think it helped me train my voice because I was always trying to sound Unlike an adult, I was always as my voice was changed was always trying to drive my voice lower. And then with radio people say, Well Did that really helps you for speaking. The only thing that helps you speaking is when you click the mic on, you'd better have something to say. And so it helped me on my, but there's there was little in that that helped them in terms of speaking. I got involved in a student organization. In the United States, it's called FFA. At that time it stood for Future Farmers of America. It was an agriculturally related organization, not just for farmers, but for anyone involved in the industry of agribusiness. Today's just known as FFA, because it's not it's moved from production agriculture to the entire the entire field. But the crazy thing was, it's really a leadership development organization. And it It got me, you know, inspired by speaking contests and it got me speaking and I was elected State President, Indiana and then later a national Officer of FFA. So I took two years out of college to fulfill those responsibilities, which basically was traveling and speaking By the time I was 21, I had given a speech to the board of directors in general motors in the boardroom at the GM headquarters. I had met with the President of the United States in the Oval Office, I had spoken in front of 25,000 people, I had had those opportunities, but the time I was 21 but the other thing that happened was, is I would speak at these rural meetings in the United States. You know, somebody mom might be the local bank president or somebody dad might be involved with another civic organization. I'm speaking to the students, but the parents happen to be in the in the room and so somebody would come up and say, Hey, you know, our bank tellers need to hear that speech. Could you come into the bank and, and give that speech? And that's how I pay boy through college, was traveling all over the Midwest, you know, given given those speeches, and it was it the other thing was, it was it was the greatest learning laboratory you can imagine. Because when people say, Well, what does somebody 2223 years old have to say to business people, older adults. Well, what I did was kind of make a report of what I've learned from other business people. You know, here's, here's what I learned when we visited General Motors. And here's what if you're sincere people love to help. So what would happen is I'd give a speech at some small community and one of the entrepreneurs and say, hey, I've got an idea for you first, you know, so I'd write that down. Next speech, I'd relate their idea. Well, one of two things would happen James, either they'd write down the idea, the audience would write it down, oh, that's a good idea and write it up, or somebody would come up and say, I've got a better idea. Well, that so for the next decade, I'm I'm doing that, and it was the greatest learning laboratory you can imagine it didn't pay much James Taylor that what that what you just described is you and I were talking earlier about we're both drummers and that sounds very similar to I think a lot of my musician, friends and family members who paid their Jews. You know, you go and play all those club gigs. You know, there's like, three men and dug in there, and you're you're working on your craft and you're continually but you have, you have such a love, you know, passion for what you do that's taking you through all the time, you're continually working with people that are better than you, you're kind of learning from those and adding those new distinctions. Scott McKain So true. I gave 1003 speeches through through the student organization. But I mean, literally standing up at a banquet or standing up at a luncheon or doing a high school assembly you're doing, I gave 1000 free speeches before ever got paid. Now, I'm not encouraging anybody to go and do 1000 free speeches, but to support what you're saying, James enthusiastically. It is about paying your dues. And I think unfortunately, I have seen really good people try to move that process too quickly. And so they get booked for speeches before they're really ready. And this is a referral business to a great degree. It's certainly a reputation business and so they they intentionally damage the future of their career. Because they put themselves through great marketing. And through all of these other things we learned how to do as speakers. They put themselves in a position for which they're not ready. It's like, you know, if you're just learning the game of basketball, you don't want to be on an NBA court yet. Yeah, right. If I'm just learning the game of football, I shouldn't be on a premier league field yet. Because my skills not only are my skills not that proficient, it'll also really make me look bad. And with such a reputation business, you can't afford that. James Taylor And you want that kind of sustainability. I suppose. It's a little bit like a TV show like American Idol, for example, where you see young, really talented people, you know, they've got they've got that that core part of town and they get pushed onto these big stages. And very early on maybe before they've, they haven't Nestle, paid the dues, they haven't done all those little kind of club gigs to work up things. And the first time they're actually getting in front of people, it's in front of, like 20,000 people. And they're doing five nights in a row. And then there's something their voice goes because they haven't learned to look after the tone of their voice and things like that. Yeah. So so in this time you were kind of going through those those early stages and doing those first thousand talks. Were there any mentors that you had as a speaker, people that took you up under their wing, even maybe people you knew or maybe people you looked at from afar and you said, I want to be like that I can see that's who I I look to to train to attain that level of mastery. Scott McKain I want to share a couple quick stories. If I could. James, I was speaking at for the student organization FFA. I'll never forget in Illinois at the Fieldhouse for the University of Illinois, about 3000 students in the audience. And on the afternoon keynote, the keynote that night was a man named Grady Nutt and he was a humorous but yet a very serious in terms of he had a he had a great message you He his tumor as a vehicle for him. So he wasn't just a comedian. And I'd read about him and I wanted to see him. And he was speaking that night. So I speak that afternoon goes great. I hear him that night. And it was just the most amazing speech. In terms of audience, he blew the roof off the place. It was so incredible. And I walked up afterwards just to shake his hand and he sees me and he says, you need to be doing this for a living. And I, I was so enthralled with him. I do want familiar with it. He said, No, he said, I walked in this afternoon just to get a feel for the arena and the field for the crowd. And and I just walked in, nobody knew who I was, and they just introduced you. So I sat down in the back row, and I listened to your speech and he said, You ought to be doing this for a living. And then he said, and I will help. And as as Grady's career continued to grow, and audiences certain of his older audiences couldn't afford to have him back. Great. He would say, I've got this young guy, he's just getting started in speaking. But But He's really good. You ought to, you ought to book him. And so that's how part of my career got started was just the little audiences that couldn't afford radio more because he paid his dues, and he's working his way up and I'm, you know, I'm here. Tragically, Grady was killed in a plane crash coming home from a speech in 1982. But he was a great influence on my life. The other one that really inspired me. They brought me back to speak at this FFA convention 10 years after I had been a national officer, and my wife and I are checking in the hotel and the other speaker and there's 25,000 students in the audience for this event. And they just bring me back because I'm an alumnus, right. I'm a I've been at the been a part part of the program. So I'm checking it out and the other speaker is gonna be Zig Ziglar. And I can't wait to hear because I'd never heard Zig Ziglar person had every book at every everything and at the front desk, There was a note and it said, please call Mr. Ziegler's room had his room number, when you arrive he wants to see if you would like to go to dinner. And I joke I feel like a shortstop playing Little League that Derek Jeter wants to know if I want to go get a coke or something. I, I remember trembling when I when I called and he answered the phone and I said, you know, we'd love to my wife sweet, so, so just the three of us went to dinner zig and my late wife and I, and Zig sat there and he said, Scott, you know, I looked before the convention and he said, I didn't see your book. Where's your book? And I said, was a guy I've never written a book. And he said, Yeah, I haven't either. My wife and I kind of like look at each other because we've got, we got like, 10 on the shelf, right? We've got every Zig Ziglar book. He said, But you know what? Every morning I get up and and I write three pages. And after about six months, they tell me I've got a book. And then he just sat back and smiled and it was like the lightning Whatever top my head. And he said, I think that he said, I've looked and learned and I know your message. And he said, it's a really a good one. And he said, it needs to be in a book. He says, I bet your problem is is the problem I had, which is to write a book seems so challenging. It seems so overwhelming. Don't write a book, but write three pages and do that every day. And the next morning, I got up, I wrote three pages. And it's the first three pages of my first book all businesses show business and he James Taylor had so many great little I remember early and probably about 14 married about that time, going and driving to though heading to different places. And listening to his audio tapes. I'm going to give me a bunch of audio tapes. And he had that real he had that he had a certain kind of voice. And I'm guessing being from the UK, I'm guessing was very informed by the, the, you know, the church, that kind of pastors speaking there was a sudden lilt in a certain way that it can when you hear great, great preachers for example, it has That kind of feel to it. I just remember all these little things. I remember one of the ones he said, you know, get them laughing every seven minutes. You know, there was there's things like that. And there was there's lots of ways I think, Rory vaden, who we had as a guest on this as well, I know, was kind of in the same way that Grady took you under his his wing. I think that Rory was one of those people who went on to Zig under many I know there's many of people like that. And I was recently speaking with Dr. Shirley Davis and Les Brown was that person that took her under his wing. So that's that's it just we hear the story time and time again, you're the mentor and mentee and just kind of passing on to the onto the next generation. As you were going into this world was any advice you got? I mean, you speak about this idea of having distinction and we are in a super crowded world now it feels like with with speakers and speakers coming in all the time from different areas. How did you learn to To stand out what was your How did you in this kind of hyper competitive marketplace of speaking? How did you find a way to be distinct? Scott McKain It's a great question. It's, it's a, for the, for the first major part of my career. When someone said, What do you speak about? I'd usually say well, about an hour. What What do you want me to speak about time management? All right, I'll be so stressed to get that speech done. I'll have to learn it, you know, to give it I would go anywhere to talk about whatever you wanted. And what you got was based on my experience of giving a lot of speeches, you know, I, I was, I was a serviceable speaker with a very, very generic presentation. Which was good enough to get me booked and good enough to book a lot of speeches at an OK fee. And then I had to really pull back. Saturday, my first wife, Sherry, developed ovarian cancer. And we didn't have any kids and I'm a sole caregiver. And it was a very trying time. And after Sherry passed, I had to reboot my business. And this is a hard business to get into. It's a really hard business to get back into. It's it's difficult to position it's even more difficult to reposition, right? If I'm new in the market, then all I have to do is to get you to understand the best about me, and I'm positioned to reposition I've got to get you to forget what you knew and get you to start thinking something different so it's always more difficult to reposition. So I started calling the speakers bureaus that had booked me and I asked them, okay, when you recommend me to a client, what do you say? Which I think is what I look back now. stumbled onto that question, but I think it's one of the most critical questions that we can ask when you refer me. What What do you say about me? And the number one overwhelming answer was a really good speaker and a really nice guy. Well, don't get me wrong, I want to be, I want to be a really good speaker. I work really hard at being a really good speaker. I choose to be I want to be a nice guy. But there I can't picture the Vice President of Ford. When they're talking about the sales meeting coming up. I can't imagine that person saying, you know what we need this year. We need a really nice guy, though they say we want someone who will teach us about. So as silly as it sounds, James, I started saying I gotta figure out how to stand out and I started researching how did companies that were distinctive in the marketplace, what did they do, and executives that that had risen to the top as leaders as managers. What did they do? And were there any common threads that and all I was trying to do was to take my business to that level. And and as silly as this sounds I look back now. But I'm midway into my research and it was the blinding flash of the obvious that wait a minute if I really need this, how many other companies and managers and leaders and salespeople are out there that need the same thing? And so that was the genesis of the whole thing that created with distinction was and I realized along the way, too, it's not differentiation. I don't think different is better. Different is just different. If I slap every client in the face, I'm different. It doesn't mean they'll ever book me again. But they'll go and he's really different. Right? So it seemed to me that there was a level of sameness, which many speakers are what I was right in other words, I'm I'm just out there doing a good job. There's a lot of folks will do a good job. I hope you pick me. It also those are the ones that they're always saying, well, could you do it for a little bit less? Could you do it for, you know, we're having to negotiate fee, then you go to the next level, which is differentiation, there's something about them that's a little bit different, a little bit unique makes them stand out. But the higher level then becomes distinction. And distinction is where you are known for something to such a degree, that you are attracting business. Even as you pursue bookings, you're also attracting it. Because people are saying, oh, if we want to know about how to create distinction, this is the guy yeah, this is the person that owns that. And and that's the highest level. So that's where that all came from James, I was just trying to save my speaking business, and then realized if I needed this in my business, what were the what was the likelihood that other business professionals were looking for the same answer James Taylor that's almost like you think of you two iconic, iconic brands. Think of like Volvo safety owns a word and it is not it doesn't own four by four it doesn't own SUV owns he owns a feeling or or an emotion I think it's like Sally hogshead and fascinate sure she comedians that that word. So you were actually building up the ownership almost ownership or distinction. So as that word got talked about more and more and more because of you, and maybe not because of you, it was you were you were there. You thought you were kind of able to kind of go on that tide the whole time. ride the wave. Yeah, Scott McKain exactly. Exactly. And and so then what happens? And it's kind of interesting, because it's part of what I wrote about in the first book on distinction when there wasn't anything out there on it really is that then the next wave becomes copycat competition. And now you go online and you see everybody talking about how to stand out and it's hard to stand out. What you're talking about is how to stand Right. But the other thing and that and that's where the new book is leading, is that people would come up and they go, Okay, so people really done once you talk about so now, Samsung than in the original book was part of that sameness now has risen up to the point of differentiation, maybe distinction. So if if Samsung is distinctive, whereas apple. So there had to be something beyond distinction. And that's where the new book is going with iconic, is that distinctive means you're at the top in your particular market segment. But iconic brands are ones that are talked about, you know, if we're talking about how you run a retail store, we're going to be talking about Apple regardless of the way it goes beyond their specific industry. You know what I mean, if they become cultural icons, not just the predominant provider, in their respective industry? Yeah. James Taylor And I'm thinking that, I guess also that helps on the referral party. You mentioned earlier because it makes the referral bit so much easier. Because you're not you're not in a world of just like lots of other things if if someone mentions that I need a someone talk about come and talk about distinction, or I need I'm thinking about someone like how to be a remarkable brand I think like Seth Godin like remarkable you know, the certain kind of words that that you can you can think of other other things that we can be doing as speakers to realize that, you know, this is this is an industry of referrals from other speakers from bureaus from people that hear you and see you on stage is anything that we can be doing to to kind of help that process that we are being that person is preferred. Scott McKain One thing that we've learned and we've we've used fortunately very successfully, James is really, really important question. And it's, it's drilling deeper with the clients that you already have. And in the fundamental question that you ask yourself is this who is my clients customer How can I help my clients serve their customers? I'll give you an example. I'm speaking for Bridgestone tires, big meeting for Bridgestone tires. And it went great, great crowd, great group. And so I basically asked myself, our office and our team asked the question, so who's their customer? Well, our first response obviously would be Oh, it's anybody that buys tires, but that's not really it, because it's the dealers that sell the Bridgestone tires to their customers and the dealers that have bridgestones and michelins and good years and Yokohama has and all of those Okay, so how does Bridgestone gain greater mindshare with those dealers that are their customers. So we went to them and made a proposal and we said, just as you had this meeting, every one of the dealers that are selling your tires have a meeting. What if You've sponsored me to be the keynote speaker for that meeting, you could get up and introduce me get your time in front of all the sales people. Look, they're going to ask you to sponsor a cocktail reception or something anyway, so it's in your budget, but sponsor me as the keynote speaker for all of those events. And we booked 15 more full fee dates with them as a result of just that question, and then I did all of those, well, then all of those dealers then have a need for training programs, they have a need for some kind of follow up. So with with several of them, I've done additional work then for those dealers that they paid for, because they didn't want to be beholden to just one company. So it probably ended up being 23 to 25 programs at a significant fee. Just from that, and I can give you several other examples. We did that with Cisco. We did that with Juniper Networks. We've done that with SAP You know, with with other companies with Apple, James Taylor so that's almost like going going, you know, we often are taught to think of what is the transformation that you want to have in the organization you're going to speak for. But this is actually going one step further. This is saying what is the transformation that you want to have in the lives and the organization's of the other customers of your of the people that you're going to speak? So going that level? And I guess, because then you speak your topics around is brand marketing as well. That's the kind of thing that is to em problem for every Vice President of Marketing Director, man, they're continually thinking that question is that continually thinking of the customers challenges that is, that is their life. And so if you're coming along, saying, actually, I have something that's not only going to help elevate your brand amongst those those customers, but it's going to help them solve some of the deeper challenges in their organizations and you know that that's a total Win, win win Scott McKain in See, I think many times and we'd Seek referrals, right? That's just part of the process. Regardless of where you are in your career, you still want people to refer you so we try to be easily referral. I'll talk more about that in a second. But, but what I realized was if I asked the CEO of Bridgestone to refer me, first of all, who's going to refer me to that, that might be limited, he's sure not gonna refer me to his competitors. He's certainly not going to refer me to so he might have referred me to some of these other tire dealers, but to formalize the process means now instead of maybe booking one or two or three that he had referred me to, now, all of a sudden, I've got 20 you know, programs. Yeah. And, and I'm, and I've also now I'm a resource for them, because when they get great feedback from their customers, what do they want to do? So they booked me two or three more times. I didn't include that number, right. Hey, Scott's done such a good job in it. You know, A lot of times to the referrals that we can get our internal within the organization, we tend to think of external, but but with a with an insurance company, for example, if I do all the agents, why don't they refer me to the internal meetings that they have of their wholesalers? Yeah. So we referrals can be. The best referrals to me are drilling deeper within the clients that we already have, and finding additional ways to serve them, rather than thinking and that's, that's part of what you know, I preached in the speeches as well, is that we've got to find ways to transcend transaction. And many times as speakers were looking for a booking of that speech, and I've noticed the more that I try to help clients the more speeches I end up booking the more that for example, Bridgestone It was about how do you leverage your budget. You're already being asked to buy the cocktail hour or sponsor one of the meals. You're going to spend the money anyway. This is a more memorable way for you to take that investment of your budget and really make an impact. So those are the things that when we start looking for how to be of help. One of the things in my early early days of speaking a guy named Joe Charbonneau, the late Joe Charbonneau at Dallas, Texas, had so many things he did the two things that Joe said, he said, Get a legal pad, put it on the phone, draw a line, divide it in half. Every time somebody calls about a speech, put a checkmark every time somebody calls about help put a checkmark in the other column. When you have more checkmarks of people calling you for help than calling to book a speech. That's when you know you have viability in this business. Because they look at you as a resource, rather than as a vendor. Yeah. And I love that James Taylor I guess I guess that's that's that's obviously we're busy, you know, corporates going in general as it used to supplier relationships is not transactional systems it's building those relationships and you almost I mean I think some of the best products and almost kind of don't know where one company starts and the other one and it's these close relationship and as we're going to start to move I want to get to some real quick fire questions here we Scott is there a what's in your speaker bag? well isn't that a bag that you carry with you to all of your your speaking gigs you never leave the home in your office without Scott McKain I was with my wife Tammy was here to hear that because she's like he has more junk it is bad. I am a muck what I call this the I love technology. I carry my laptop. I carry an iPad, I carry a Kindle. I carry all of the dongles the attachments. I bought a let me about a roll over here and get it I bought the this is the slide clicker. I carry with me everywhere. With me This is the best slide advancer that you can that you can possibly get it a lot of speakers they'll handle this at the event of perfect cue when you carry your own and and the AV crew sees that you carry your own even if you don't use it they know they're dealing with a pro yeah and and it no matter the circumstance no matter the situation that is in and you can find that online at and I'm I'm not a compensated endorser, I just think it's the best thing going just all of that I carry all the you know the I carry I carry a multiple outlet you know plug so because so many times hotel rooms don't have enough outlets for everything. And so that's everything is on my Kindle. I carry a cannon on that one on the James Taylor on the power of having the extension. If you want to like make friends very quickly airports be that person that has Scott McKain Idea point. Oh yeah, cuz now we're by plugin that I carry this camera. It's a Canon g7 x. And I carry this with me everywhere because it's just absolutely fantastic to do a video blog or, or whatever. So I will get a little selfie stick and this camera. And after the event I'll just shoot a little video saying, Hi, Scott, it was great to be with you at the XYZ Corporation event, I'm just leaving the hotel or I might be in the cab, I'm in the cab. But man, I'm still on a high from what a great experience that we had. So let me remind you, of these three points. We talked about your event, ABC. So then we send that to the client afterwards and say how would you you know if you'd like would you like to distribute this. So then they send that as a post event follow up to remind everybody which then keeps me front of mine. One of the things I've written about in every book is my belief that mind share proceeds market share. Every business that I work with wants to grow their market share, it's the wrong place to start as a speaker, it's the wrong place to start. People aren't booking you if they're not thinking about you. So your key is how do you create innovative ways to stay front of mind for them and, and so anything that you can do to shoot a video that says thanks that they distribute is is critical and and, and we'll do that. So I carry a bunch of stuff. I carry a digital recorder with me as well just to make certain the sound is perfect. The other thing is, and this is a great one, it's a zoom f1 field recorder. And so I can pin the lapel mic on one on one lapel as they pin the other one for the speech. And now I have a perfect digital copy of my speech. I do that for two reasons. One is to edit to us on things that we might be, you know doing in the future. But the other thing is to get it transcribed. Because if you want to scare yourself to death, get a transcription of your speech and the imprecision of the language that we use on the platform. And so part of what I'm trying to do is to get better with my language, get better with my descriptions and be more precise, because every word matters when we're on the platform. So James Taylor long answer that question, but I was I was talking to guests recently that on that precision point, I was thinking I was talking to one of our other guests who works with helpings because with this speech, especially non native speakers, and should we have to remember now is 95% of business conversations are happening in English, are between at least one of those people is not a native English speaker. So most business conversations are going on and not with native English speakers. So you have to be clear, there has to be a real sense of clarity in what you're seeing that makes total sense to be able to kind of go through those as well. Scott McKain Oh, and you bring up some Important point, James. Because as your career grows, and you start doing more international programs, you know, the easiest, the quickest example is I tell a story about a taxi driver. And when I'm telling the story in the States, he, he gets my luggage and puts it in the trunk of the car. Well, if I'm speaking where you are, it's, it's the boot. And so you don't get in line you get in the queue. Part of what we have to do as speakers is to make certain that we're using the terminology. Even the slang I know, many times those of us in the States, you know, we'll talk about knocking it out of the park. Well, there's a lot of parts of the world that have no idea that that's a baseball term, you know, hitting a home run, well, that speech was a home run. Well, that may not be the most appropriate expression in other places. So there's so many if you can put a fine point on that the the audience, almost subconscious picks up yeah, that you're using their terminology not your own. James Taylor And what about book is the one book that you would recommend that people check out could be on the crafter speaking it could be on the on the business side of speaking or something that just more generally is going to help them understand this this this, this took us home in terms of distinction. Scott McKain So many of my friends have written so many great books, it's it's it's hard to know, you know which which ones to recommend, but let me share two with you real quickly. One is my buddy Joe Callaway. And his book is be the best at what matters most. And I think many times as speakers there are so many things that we can be doing that we end up chasing a lot of different opportunities. What really the client is looking for is us to be the best to what really matters most. And it's just brilliantly done. And then Phil Jones has a book called exactly what to say. And we've been working on this and applying this and it is absolute Li fascinating how just changing a few words could dramatically improve your ability to, to communicate. For example, one of the things that a quick one he says is, you should say, Now I want you to be open minded. And the reason that you say that is because no one wants to be perceived as closed minded. Right? So you have by saying that you've predisposed the listener to agree with what you're saying, because the subliminal message almost is, if you object to it, it's not because it's wrong. It's because you are close minded. Right? James Taylor I think Phil did a good job with that distinction there. Because actually, the shape and the size of that book and the way that book is branded is I think it's a very good example of distinction standing out I can, I can see that book. I've had that book, and I can have it sitting in the cross in the room and I know it's his book because it also released his website and it's got visiting Tegrity Dan is going on? Scott McKain Absolutely, absolutely. And that's you mentioned a hugely important word, James, that the integrity with all of your materials, and the congruency so that the website looks like the book looks like the visuals looks like. So there's that. And that's, that's branding 101. But yet again, we as speakers, that's part of what's so hard about this business is that, you know, we want to get to a high level, you're dealing with high level companies, but yet you you don't have the resources that they have in terms of design and branding, and, and just number of people. I've got to go give a speech on Sunday, plus, I got to finish the book, plus, I got to look at website proposals plus i got, you know, and we're always juggling. And many times when that happens, it removes the consistency and the congruency. And it's unintentional, we don't even realize it. It's happening. James Taylor And is there an online tool that you find really useful for yourself as a speaker or an app that you find you using all the time as a speaker? Scott McKain Well, I need to find some more I keep I keep looking for, you know, for something better. But one of the ones that we use all the time is called close clo z. And it's an app on the iPhone and an app online. It's a relationship management app. But part of what I like about it, is it how you can also do email through it. It's calendar, it's scheduling, but it also does email and it will notify you when someone has read the email that you sent. So part of what I love about that is if if I send an email to somebody, and I know that they've read it, from a timing standpoint, I might wait 15 or 20 minutes, and then I call them yeah, and typically the response is, oh my gosh, I was just thinking about you. No kidding. Wow, great. Well, that's it. So it's clo z great. I want to use it our office in like the whole lot James Taylor and kind of final question for I want you to Imagine you woke up tomorrow morning and you had to start from scratch. So I'm gonna let you position yourself any way you want in the world of Las Vegas, any city you'd like. But you have all the skills you've acquired over the years, but you know, no one, no one knows you. What would you do? How would you restart your speaking, Scott McKain I'd write the book. The biggest mistake I've made in my speaking career was I was a speaker for 1012 years and didn't write a book. And so when books came into the market, matter of fact, there was one book that came into the market. It was somebody I know was in one of my speeches, and we'll talk about how and then he wrote a book about what I haven't been talking about that particular time. And I know that they were on a similar track, so I'm not saying it, but, but had I written the book and got it out. When I first started talking about this, it would have predated that book by by yours, but I gave the speech I didn't write the book and to several things that when you write the book, the book is key to success. publishing your authority in the marketplace on that subject matter. Secondly is the book is the best business card you could ever possibly have. With third and the unintended consequences, it improves the precision of your thinking. If I'm standing in front of a group, I can read their eyes if I'm coming, if they're getting what I'm talking about or not. If I since they're not getting it, I can do another story. I can use another example or I can pull questions from the audience. The book, I don't get a second chance. And so the language in your thinking, has to be more precise, has to be sharper. And writing the book was such a great mental exercise to get my content better. That for all of those reasons, the first thing I would do, because part of your your, your question evolved, I still have the knowledge of the subject matter. The first thing I would do is write the book. James Taylor Well, Scott, it's been an absolute pleasure speaking to you today. Thank you so much for coming on. We could have talked to talk because you just so wealth of knowledge in this you and you have certainly paid your dues in this business. So Scott, thank you so much for coming on. I look forward to hearing you speak on stage soon. Scott McKain James I look forward to it. It's been a real privilege and pleasure See you again soon. Thanks. Today's episode James Taylor Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. #speakersU #speakerslife

My long time mentor and friend Larry Winget joins the podcast today. He is a 7 time New York Times best selling author and also in the Professional Speakers Hall of Fame. Larry talks about his thoughts on several topics and also on one of my favorite books of his "You're Broke Because You Want To Be" We also have the first installment of Mikey Minutes. where roofing expert Mike Barrett give his thoughts on several topics!

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.” An honor and joy this interview was. Please connect with Scott on his website. www.ScottMcKain.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill has delivered his business-growth message to over 500,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget. Bill Cates' client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal. And his own business success has been featured in Money Magazine. Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle and Bill has toured the country as the drummer in a rock and roll band. What You Will Learn: Bill Cates' journey into the publishing industry The types of deals Bill has encountered as an entrepreneur in the publishing industry How Bill sold his two publishing companies Why we should all be leveraging our intellectual property and expertise How Bill transitioned into professional speaking How you know you have something that's licensable The pros and cons of entering a business partnership How to connect with Bill Cates: Website: www.ReferralCoach.com www.ReferralCoach.com/resources www.MultiplyYourBestClients.com Twitter: @Bill_Cates

Jim Cathcart is the author of 19 books and has been inducted into both the Professional Speakers Hall of Fame and the Sales and Marketing Hall of Fame (London). He is one of the most award-winning professional speakers in the world, having won the Golden Gavel Award, The Cavett Award, Legends of Speaking Award, The Quilly® Bestselling Author Award, Certified Speaking Professional, Past President of the National Speakers Association, and more. With over 3,200 professional speeches around the world, he has addressed every industry and profession imaginable. But with all of that, he's also a regular guy: an avid motorcyclist, a mountain trail runner, and a professional guitarist/singer who performs often in clubs and at events. Jim's specialty is Applied Behavioral Science, “practical psychology,” and he focuses on helping people succeed. His TEDx video now has over 1.5 million views and he has just returned from his tenth lecture tour in China! Show Highlights: The seed of your future success already lives within you. Figure out what your seed is and then nurture your nature. -Jim CathcartThe task of leadership is to create an alignment of strengths in ways that make a system's weaknesses irrelevant. -Peter DruckerEmotional healing has its own time schedule and we don't know what that schedule is. -Jim CathcartThe time to develop emotional strength is not when you need it, but before you need it. -Dan MooreInstead of starting my day by immediately thinking about tasks, I let my mind think about whatever it wants to think about. -Jim CathcartI ask: "How would the person I'd like to be approach this situation?" -Jim CathcartThe idea that "I can't do that" should be replaced with "I think I could do that; I just don't know how yet." -Dan MooreWhen your bucket is empty and you feel like you've got no options, the answer is do something. What do I mean? Do anything but do it intentionally. -Jim CathcartYour creative impulse is the God in you. They say we're made in the image of our Creator; I don't think this means we look like God. It means we're created to be creators. -Jim Cathcart Jim's closing thoughts: Broaden your reach and get information from multiple sources, even sources that contradict each other. It'll change your perspective and you'll start seeing connections that you never noticed before. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Conversation with Jay Baer; the author of 6 best-selling business books, the founder of 5 multi-million dollar companies, a frequent emcee and keynote speaker and one of fewer than 200 living members of the Professional Speakers Hall of Fame, and he's a subject matter expert at word of mouth marketing

Big game hunting. In our world it's the 'corner office' advisor, the object of every wholesaler's affection. And if you are able to successfully bag a partnership with this most elusive producer you can change the trajectory of your practice. The question is: how do you do it? Richard Weylman is in the Professional Speakers Hall of Fame, the recipient of the Council of Peers Award of Excellence (CPAE) and is a Certified Professional Speaker (CSP). Richard has a worldwide reputation for helping clients better understand how to make the changes necessary to attract and retain new customers, as well as the right talent to elevate business performance. As an impactful keynote speaker and workshop leader Richard will bring his expertise to your audience, blending timely and provocative research with the right amount of humor and inspiration they can take away and use immediately. He has delivered over 2,500 keynote speeches on four continents to audiences of 20 to 40,000 and is a master at tailoring his presentations to the specific needs of your audience. Click here to get more information about Richard Weylman. To inquire about Bruce for your next event through Wholesaler Masterminds Speakers Bureau contact us at info@wholesalermasterminds.com Ask us about our Conference Success Plans - We're Helping Distributors Maximize Their Conference ROI

Norm Blumenthal attorney for workers and consumers. Selected as the one of the Top Attorneys in Southern California. Regular contributor on Money For Lunch Nadeem Damani has been an Insurance Agent with Farmers Insurance. His accomplishments and awards include seven-time Championship designation, ten-time Topper Club attendee and one time Million Dollar Round Table qualification. In 2005, he was number one in the company out of 16,000 Agents in writing term life policies. Nadeem has been actively using Social Media for the last four years to build his insurance business. He speaks at various company events regarding his Social Media strategy Dr. Miles Bodzin Founder & CEO of Cash Practice® Systems is a chiropractor who became known as “the king of patient retention”.  He's appeared in the Wall Street Journal, on The Brian Tracy TV Show, contributed to the #1 Best-Selling book, SuccessOnomics, with Steve Forbes and speaks internationally on the topic of client retention. His company offers web-based software to implement his 4-Step Process resulting in increased patient retention Scott McKain internationally-known expert on creating distinction in a competitive marketplace and delivering the “Ultimate Customer Experience®.” His insights have been quoted in the New York Times, Wall St. Journal, and USA Today. He is the author of three business bestsellers, and has been honored with induction into the “Professional Speakers Hall of Fame.” McKain has delivered keynote presentations for the world's most influential corporations, such as BMW, Intel, Cisco, Merrill Lynch, Dow and hundreds more. His latest effort, The Distinction Institute, leverages a multi-million dollar platform to deliver highly interactive and engaging educational programs via online virtual training

[[:encoded, "We are honored today to have a very special guest. Our guest today is Terry Brock. Terry Brock is an internationally recognized professional speaker, syndicated columnist and marketing coach. He has helped businesses in 35 countries to use innovative marketing ideas since 1983. Recently, Terry, along with our own Bill Bachrach, was inducted in the Professional Speakers Hall of Fame. nnTerry is known for, and will be talking to us today about, helping entrepreneurs to leverage technology build quality, value-for-value business relationships."nnTerry shares great information with us today to help us be even more successful. nnConcepts we discussed included the following.n- Why are we seeing such a dramatic rise in tools for social networking and social media?nn- What are the most important things for entrepreneurs and trusted advisors to bear in mind when using social media and social networking?nn- What key technologies do you find most helpful in building business relationships?nn- How do you see people embracing technology and using it in business today?nn- What would you say are the most important skills necessary for success today and into tomorrow?nn- We talked about Google Analytics which is like a clipping service to get notified of people or companies you want to know more about and if someone is posting things on the internet about them. nn- We talked about how to leverage social media and networks to attract clients and get more referrals.nnTake advantage of the complimentary special report on Keys to Working Less, Making More Money, and Having a More Balanced Life by going to www.AccountabilityCoach.com. To help keep you focused on these activities that produce the results you want, subscribe to The Accountability Coach Blog at www.AccountabilityCoachBlog.com. Invest in the 30-day Goal Achievement program so you can begin achieving your goals in the timeframe you want so you can have the life you desire. Get started by going to www.AccountabilityCoach.com and review all the resources and tools available to you. nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nAuthor of Excuses Don't Count; Results Rule and Live Life with No Regrets. Get your copies today."]]Support the show

[[:encoded, "We are honored today to have a very special guest. Our guest today is Terry Brock. Terry Brock is an internationally recognized professional speaker, syndicated columnist and marketing coach. He has helped businesses in 35 countries to use innovative marketing ideas since 1983. Recently, Terry, along with our own Bill Bachrach, was inducted in the Professional Speakers Hall of Fame. nnTerry is known for, and will be talking to us today about, helping entrepreneurs to leverage technology build quality, value-for-value business relationships."nnTerry shares great information with us today to help us be even more successful. nnConcepts we discussed included the following.n- Why are we seeing such a dramatic rise in tools for social networking and social media?nn- What are the most important things for entrepreneurs and trusted advisors to bear in mind when using social media and social networking?nn- What key technologies do you find most helpful in building business relationships?nn- How do you see people embracing technology and using it in business today?nn- What would you say are the most important skills necessary for success today and into tomorrow?nn- We talked about Google Analytics which is like a clipping service to get notified of people or companies you want to know more about and if someone is posting things on the internet about them. nn- We talked about how to leverage social media and networks to attract clients and get more referrals.nnTake advantage of the complimentary special report on Keys to Working Less, Making More Money, and Having a More Balanced Life by going to www.AccountabilityCoach.com. To help keep you focused on these activities that produce the results you want, subscribe to The Accountability Coach Blog at www.AccountabilityCoachBlog.com. Invest in the 30-day Goal Achievement program so you can begin achieving your goals in the timeframe you want so you can have the life you desire. Get started by going to www.AccountabilityCoach.com and review all the resources and tools available to you. nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nAuthor of Excuses Don't Count; Results Rule and Live Life with No Regrets. Get your copies today."]]Support the show

[[:encoded, "We are honored today to have a very special guest. Our guest today is Terry Brock. Terry Brock is an internationally recognized professional speaker, syndicated columnist and marketing coach. He has helped businesses in 35 countries to use innovative marketing ideas since 1983. Recently, Terry, along with our own Bill Bachrach, was inducted in the Professional Speakers Hall of Fame. nnTerry is known for, and will be talking to us today about, helping entrepreneurs to leverage technology build quality, value-for-value business relationships."nnTerry shares great information with us today to help us be even more successful. nnConcepts we discussed included the following.n- Why are we seeing such a dramatic rise in tools for social networking and social media?nn- What are the most important things for entrepreneurs and trusted advisors to bear in mind when using social media and social networking?nn- What key technologies do you find most helpful in building business relationships?nn- How do you see people embracing technology and using it in business today?nn- What would you say are the most important skills necessary for success today and into tomorrow?nn- We talked about Google Analytics which is like a clipping service to get notified of people or companies you want to know more about and if someone is posting things on the internet about them. nn- We talked about how to leverage social media and networks to attract clients and get more referrals.nnTake advantage of the complimentary special report on Keys to Working Less, Making More Money, and Having a More Balanced Life by going to www.AccountabilityCoach.com. To help keep you focused on these activities that produce the results you want, subscribe to The Accountability Coach Blog at www.AccountabilityCoachBlog.com. Invest in the 30-day Goal Achievement program so you can begin achieving your goals in the timeframe you want so you can have the life you desire. Get started by going to www.AccountabilityCoach.com and review all the resources and tools available to you. nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nAuthor of Excuses Don't Count; Results Rule and Live Life with No Regrets. Get your copies today."]]Support the show

We are honored today to have a very special guest. Our guest today is Terry Brock. Terry Brock is an internationally recognized professional speaker, syndicated columnist and marketing coach. He has helped businesses in 35 countries to use innovative marketing ideas since 1983. Recently, Terry, along with our own Bill Bachrach, was inducted in the Professional Speakers Hall of Fame. Terry is known for, and will be talking to us today about, helping entrepreneurs to leverage technology build quality, value-for-value business relationships." Terry shares great information with us today to help us be even more successful. Concepts we discussed included the following. - Why are we seeing such a dramatic rise in tools for social networking and social media? - What are the most important things for entrepreneurs and trusted advisors to bear in mind when using social media and social networking? - What key technologies do you find most helpful in building business relationships? - How do you see people embracing technology and using it in business today? - What would you say are the most important skills necessary for success today and into tomorrow? - We talked about Google Analytics which is like a clipping service to get notified of people or companies you want to know more about and if someone is posting things on the internet about them. - We talked about how to leverage social media and networks to attract clients and get more referrals. Take advantage of the complimentary special report on Keys to Working Less, Making More Money, and Having a More Balanced Life by going to www.AccountabilityCoach.com. To help keep you focused on these activities that produce the results you want, subscribe to The Accountability Coach Blog at www.AccountabilityCoachBlog.com. Invest in the 30-day Goal Achievement program so you can begin achieving your goals in the timeframe you want so you can have the life you desire. Get started by going to www.AccountabilityCoach.com and review all the resources and tools available to you. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Author of Excuses Don't Count; Results Rule and Live Life with No Regrets. Get your copies today.