Podcast appearances and mentions of ron tite

In Part 2 of his conversation with Dwayne Kerrigan, creative powerhouse Ron Tite dives deep into the execution side of belief-driven business. Ron breaks down how great companies find alignment with what they think, do, and say - and why most fail when they overthink, overreact, or chase the next shiny thing.This episode explores how to balance creativity with discipline, lead with integrity, and build brands that truly earn trust. Ron's frameworks and real-world examples (from Dell to Wealthsimple) will reshape how you think about growth, culture, and storytelling in your own business and career.Highlights:00:00 – Your brand isn't just a color palette04:15 – Balancing structure with innovation10:40 – Aligning through recruiting, training, and compensation13:15 – The short-term trap of chasing sales and ignoring foundations16:00 – Ron shares a personal story that reframes purpose and perspective22:00 – Breaking down what makes a great brand28:15 – The Dell origin story and how storytelling drives strategy and culture32:40 – Applying the Think. Do. Say. formula to everyday decision making35:00 – Identifying and removing your own barriers through honest self-reflectionKey Takeaways:Your Brand Isn't Just An Aesthetic - True brands align their belief, behavior, and communication - not just colors and logos.Balance Creativity with Consistency - You need both the “concept car” for innovation and the “assembly line” for profit.Culture Must Reflect Belief - If you believe in collaboration or honesty, it has to exist inside your organization too.Tell Future Stories - Vision isn't a statement, it's a story of where you're going and how you'll get there.Face the Hard Truths - Leaders must ask the obvious questions and own their barriers to growth.Quotes:“ A great brand has a core purpose, a fundamental belief that's behind it.” - Ron Tite“ If you're all concept car, and all ideas, and all innovation, you go bankrupt. If you're all execution, you're all assembly line, you become irrelevant.” - Ron Tite “Advertising is really just a tax on people who don't have a great product.” - Ron Tite“I've seen so many business owners torpedo their business because they wanted something new and flashier.” - Dwayne KerriganResources Mentioned:Everyone's An Artist - Or At Least They Should Be - by Ron TiteThink Do Say - by Ron TiteThe Purpose of Purpose - by Ron TiteCase Studies: Wealthsimple, Dell Computers, Church+State AgencyRon Tite is an entrepreneur, speaker, and best-selling author. He has been a creative director for some of the world's most respected brands including Air France, DoorDash, Evian, Google, Intel, Microsoft, and Volvo. He's the founder and chief strategy officer of Church+State, co-founder of advertising holding company Group 219, and an investor/ advisor to Wavy, the culture OS for distributed teams. He's the best-selling author of 3 books: Everyone's An Artist - Or At Least They Should Be (HarperCollins, 2016), Think Do Say (Page Two, 2019), and The Purpose of Purpose (Page Two, 2025).Links:Website: https://rontite.com/Facebook: https://www.facebook.com/profile.php?id=61574805686652 TikTok: https://www.tiktok.com/@rontiteInstagram: https://www.instagram.com/rontite LinkedIn:

On this episode of The Dwayne Kerrigan Podcast, Dwayne is joined by Ron Tite - award-winning creative director, author, comedian, and founder of Church+State - for a conversation that unpacks the real meaning of purpose in business.Ron has spent decades helping global brands like Google, Walmart, and Microsoft align what they believe with how they grow. In this candid conversation, he explains why most companies get their purpose wrong, how to articulate what truly drives your business, and why belief - not branding - is the foundation of sustainable success.Ron shares tangible frameworks straight from his latest book, The Purpose of Purpose, and shows how every entrepreneur can stop chasing trends and start building a company rooted in integrity, clarity, and long-term impact.Highlights:00:00 –Three-line purpose formula01:00 – Introduction03:15 – On balancing creativity and business06:10 – Lessons from Best Buy's leadership08:40 – What business' can learn from artists10:15 – Sacrificing ideals leads to a loss of integrity15:00 – Belief helps drive what you sell and how you grow19:00 – The five modern business constituents27:00 – Ron expands on his three-line formula29:00 – The Savannah Bananas example: reinventing baseball by redefining the rules35:30 – Vision is good, purpose is betterKey Takeaways:Purpose Is Practical, Not Promotional - It's not about charity statements, it's about aligning belief with how you make money.Focus on the Ecosystem - Shareholders, customers, employees, suppliers, and communities all define modern success.Stop Copying Competitors - Innovation begins when you stop painting “pink” just because everyone else does.Belief Drives Growth - Purpose clarifies where your next product, hire, and customer come from.Integrity Over Imitation - The moment you sacrifice your ideals for sales, you lose both.Quotes:“Purpose is a fundamental belief that drives what you sell and how you grow.” - Ron Tite “A belief and a purpose is strategically linked to where you make your money.” - Ron Tite“The second I sacrifice my ideals and my pursuit of what I think is true, to match up with your desire and what you want to buy, I have lost all my integrity and I have no more business.” - Ron Tite“Business people can get in their head, and there's that saying - once you're in your head, you're dead.” - Dwayne KerriganResources Mentioned:Everyone's An Artist - Or At Least They Should Be - by Ron TiteThink Do Say - by Ron TiteThe Purpose of Purpose - by Ron TiteSavannah Bananas (Jesse Cole) case studyRon Tite is an entrepreneur, speaker, and best-selling author. He has been a creative director for some of the world's most respected brands including Air France, DoorDash, Evian, Google, Intel, Microsoft, and Volvo. He's the founder and chief strategy officer of Church+State, co-founder of advertising holding company Group 219, and an investor/ advisor to Wavy, the culture OS for distributed teams. He's the best-selling author of 3 books: Everyone's An Artist - Or At Least They Should Be (HarperCollins, 2016), Think Do Say (Page Two, 2019), and The Purpose of Purpose (Page Two, 2025).Links:Website: https://rontite.com/Facebook: https://www.facebook.com/profile.php?id=61574805686652 TikTok: https://www.tiktok.com/@rontiteInstagram:

We're bringing back one of our most popular episodes from the archive with Ron Tite, because the lessons are just as relevant today as when we first recorded it. As salespeople, we all know that grabbing attention and earning trust are two of the hardest (and most critical) parts of the job. Ron breaks down exactly how to do both without relying on gimmicks or old-school tactics.Meet Ron TiteRon Tite is the founder and keynote speaker of the Toronto-based agency Church+State, and the author of Think Do Say: How to Seize Attention and Build Trust in a Busy, Busy World. With a background as an executive creative director at a multinational ad agency and years of experience as a stand-up comedian, Ron brings a unique blend of creativity, storytelling, and practical business insight to the world of sales and marketing.Why Attention Alone Isn't EnoughSalespeople are fighting for space in an overcrowded marketplace. From flashy billboards in Times Square to hyper-targeted street-level sellers, everyone's competing for attention. But attention without trust won't get you very far. Ron explains why chasing vanity metrics is a dead end and how to build credibility in a noisy world.The Three Anchors: Think, Do, SayRon shares a simple but powerful framework:· Think: What do you truly believe in as a salesperson?· Do: How are you reinforcing those beliefs through your actions?· Say: How are you communicating them authentically without falling into “pitch slap” mode? When you align these three, your outreach feels human, real, and trustworthy.Invest in Being GoodJust like comedians can't fake being funny, salespeople can't fake caring about their clients. Long-term success doesn't come from gimmicks or platform-hopping, it comes from genuinely adding value and building relationships.Real-World Examples· Red Bull: Their entire brand is built on a belief (life with an adrenaline rush is better) and consistently reinforced through actions and messaging.· Ron's own career: His first big client came not from tricks, but from trust he'd built over years.Lessons for Sales Leaders· Don't hire someone hoping they'll “save” the business—hire coachable people who are hungry to learn.· Give your team clear responsibilities so they can excel where they're strongest.· Focus on humanity and credibility over hacks and short-term wins.“Looking for ways to seize attention and build trust may be difficult, but resist the desire to scheme. Do the hard work, be human, and focus on solving real problems.” – Ron TiteResources· Connect with Ron Tite on LinkedIn or follow him on Twitter and Instagram.· Check out his book: Think Do Say.· For more sales insights, connect with Donald on LinkedIn, Instagram, Twitter, or Facebook.Sponsorship Offers1. This episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

This week co-host Naomi Titleman connects with thought leader and keynote speaker Ron Tite who shares insights from his recent book the Purpose of Purpose.You can follow Ron on LinkedIn here:https://www.linkedin.com/in/rontite/Don't forget …To sign up for our weekly newsletter foHRsight at http://www.futurefohrward.com/subscribe.Follow us on LinkedIn:Mark - www.linkedin.com/in/markedgarhr/Naomi - www.linkedin.com/in/naomititlemancolla/future foHRward - www.linkedin.com/company/future-fohrward/And on Instagram - www.instagram.com/futurefohrward/Support the show

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I'm reflecting on a conversation I shared with Ron Tite a while back. Ron is a best-selling author, entrepreneur, speaker and investor. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands. He is Founder and CEO of Church+State, an agency that unifies content and advertising for global brands and media companies. He has written for television, a children's book, a hit play and an award-winning comedy book. He was the Executive Producer & Host of the award-winning comedy show, Monkey Toast and now hosts the podcast The Coup.     THIS EPISODE IS PERFECT FOR…brands looking for unique ways to build trust and talk about your purpose in an authentic and focused way.    TODAY'S MAIN MESSAGE…Ron gives us his insightful and humorous take on building brands. He talks about using humor and creativity to deliver insight, investing your time and creative energy in the “original.” Every brand and organization should have a belief that goes beyond product; a belief that provides purpose. Once you have that, you must do something actionable that reinforces that purpose, and if that purpose is truly sincere and essential to your brand, it will be worth talking about....So, talk about it!    WHAT I LOVE MOST…Ron talks about seizing the attention of customers and employees by staying curious, staying passionate, and building that authentic trust with a twist of humor.   Running Time: 30:57   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Ron Online: LinkedIn YouTube   Ron's Books:  Everyone's An Artist (or At Least They Should Be) Think. Do. Say.

If you're still in the same spot next year… how's that feel? Jenn and Shelby revisit their laugh-out-loud conversation with Ron Tite—author, speaker, ad agency founder, and walking truth bomb. Ron doesn't just preach purpose—he activates it. This episode dives into what it actually means to align your values, actions, and impact (and why declaring purpose without doing anything is just fancy corporate wallpaper). They also unpack one of Jenn's favorite coaching questions: “If you were still the same a year from now, how would that feel?” Combine that with Ron's purpose Mad Lib framework and you've got a mini episode packed with clarity, nudges, and a firm-but-friendly kick toward meaningful change. Key Takeaway Declaring purpose is easy. Activating it is leadership. Guest: Ron Tite Ron Tite is the founder of Church+State, a top Canadian ad agency, and the author of The Purpose of Purpose. A former comedian and current creative powerhouse, Ron helps leaders and brands cut through noise, align with purpose, and make strategy actually matter. His new book launched in May 2025 — grab your copy and get ready to laugh and rethink everything. Host: Jenn Whitmer Jenn is an international keynote speaker, leadership consultant, and the founder of Joyosity™, helping leaders create positive, profitable cultures through connection, curiosity, and joy. With a background in communication, conflict resolution, and team dynamics, Jenn helps leaders and organizations navigate complex people challenges, reduce burnout, and build flourishing workplaces. Her insights have resonated with audiences worldwide, blending real-world leadership expertise, engaging storytelling, and a dash of humor to make the hard stuff easier. Whether on stage, in workshops, or with coaching clients, Jenn equips leaders with the tools they need to solve conflict, cultivate communication, and lead with purpose. Her upcoming book, Joyosity, hits shelves on October 21, 2025, offering leaders a fresh approach to joy at work that builds real results. Co-Host: Shelby Merryweather Shelby produces many live streaming shows and podcasts, including Joyosity™ ™. She is also founder and CEO of Sunshine Lane, where she helps creative entrepreneurs lead with clarity and calm. Connect with Shelby at shelbymerryweather.com. Pour Yourself a Full Glass: April 2025 Episodes Episode 83: Why Serious Leaders Fail (And What to Do Instead) Apple| Spotify | YouTube Episode 84: The Purpose Pivot: Aligning Values, Strategy, and Action with Ron Tite Apple | Spotify | YouTube Episode 85: The Leadership Trap: What's Distracting You from Real Impact? with Ron Tite Apple | Spotify | YouTube Episode 86: Work Not Working? An Invite to Disruption (and Joy) Apple | Spotify | YouTube Episode 87: ICYMI: Stop Hiding Stress — Why It's Killing Trust on Your Team Apple | Spotify | YouTube Grab Ron's latest book, The Purpose of Purpose. Joyosity Book Coming this Fall: Join the Joyosity™ Works Very Important Party and get: Early sneak peeks of the book with real tools to help you in your life, your work, and in your leadership. An exclusive chance to shape this message, including cover art, and help other leaders create positive culture with complex people. Behind-the-scenes updates and bonuses. Get in here: Joyosity: How to Cultivate Intense Happiness in Work & Life jennwhitmer.com/books Resources & Links: Free 99 Steps: Why Do I Keep Doing This? Enneagram Motivations. You're not broken. You're just being run by a well-meaning but slightly unhinged internal script. Meet the five motivations behind your leadership quirks and learn how to flip the script with this quick guide. Joyosity Explorer Map will guide you to understanding the deeper purpose and story you tell yourself about your work. Joy is linked to purpose and productivity increases by 20% or more when you directly link your purpose to your work. Ready to Make a Plan: Joyosity™ Jumpstart Get crystal clear on what you want, what's in the way, and what's actually working. In this powerful strategy session, we'll use the Joyosity™ Compass to name your roadblocks and map a leadership plan you can actually follow. No fluff, just traction. Schedule your session here. Starting the Journey: Enneagram Navigator Tired of trying to figure out your Enneagram type from freebie quizzes that leave you more confused than a group text with no context? In this 1:1 session, I'll help you decode your motivations and blind spots so you can finally lead (and live) with clarity, not guesswork. Book your Navigator session here. Ready to Dive In: Joyosity™ Intensive What if you could clear the fog, realign with your values, and build a practical plan for joyful leadership — in just one transformative day? This personalized experience combines deep self-awareness, strategic clarity, and honest-to-goodness joy to help you lead with purpose and still like your life. Start the process here. A Party for More: Book Jenn to Speak When your whole team needs the spark — not just the spark notes — I bring the energy, expertise, and real talk that shifts culture. With contagious joy, practical tools, and plenty of laughter, I help leaders connect, communicate, and make Loved this episode? Rate, review, and share with a fellow leader who's ready to ditch the drama and lead with more joy, curiosity, and clarity — in a quick sip.

Helping business leaders and organizations find true purpose. Author and speaker Ron Tite takes us through his book The Purpose of Purpose. Then, attracting remote workers to Tulsa, Oklahoma, $10,000 at a time.  Justin Harlan tells us about the Tulsa Remote program and what it's doing for his city.  Plus, the importance of bank-fintech partnerships to the consumer. Ankita Dmello, principal product manager at Wise. To find out more about the guests check out: Rone Tite: rontite.com | Instagram | X/Twitter | LinkedIn Justin Harlan: tulsaremote.com Ankita Dmello: wise.com | Facebook | X/Twitter | Instagram Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple. Find Bruce Sellery at Moolala.ca | Twitter | Facebook | LinkedIn

Click here to listen to the full episodeConsumers today are inundated with so much promotional messaging and content in the marketplace that they often don't know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world. YOU WILL LEARN:· The importance of authentic brand belief. · The steps a small business can take to stand out.· The five questions every business narrative should answer. MENTIONED IN THIS EPISODE: “Think Do Say,” by Ron Tite MasterMindNOTEWORTHY QUOTES FROM THIS EPISODE: “A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite “The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so'.” – Ron Tite “It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite “You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite “What is the one thing you do that connects your purpose to where you make money?” – Ron Titeitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Ron Tite, founder of Church+State, award-winning writer and creative director, bestselling author, and an in-demand speaker, joins me on this episode. Ron's list of clients includes top brands such as DoorDash, Microsoft, Walmart, and many others.

This Week: Farrah Bostic, Jo Darby and Ron Tite join Bob to discuss the growing importance of digital creators, Meta goes after agency business, navigating tariffs, privacy of ChatGPT's reverse image search, plus this week's #FairFailFoul.

Titles. Egos. Positions. We can do with a few less of those and far more actual leaders. In this episode of The Joyosity Podcast, Ron Tite, speaker, author, and founder of Church & State, returns for a deeper conversation on leadership, purpose, and impact. Jenn Whitmer and Ron break down how leaders at any level—not just CEOs—can bring purpose to life in their organizations. From real-world examples to practical strategies, this episode is packed with insights to help you lead with clarity, confidence, and purpose. What You'll Hear: 3:22 How to lead with purpose when you're not the CEO 4:59 The necessity of personal growth in driving organizational change (and a bit about Steve Martin!) 7:28 How to align your role, work, and leadership to a bigger mission 12:58 The biggest leadership distraction today (and how to avoid it) 15:45 Why purpose isn't simply an ideal. How to use purpose as a powerful decision-making tool Be sure to listen for Ron's clear purpose framework. About Ron Tite: Ron Tite is a renowned speaker, author, and the Chief Innovation Officer at Church & State, an award-winning advertising agency. His insights on creativity, business strategy, and leadership have made him one of the most engaging thought leaders on LinkedIn and beyond. His latest book, The Purpose of Purpose, challenges leaders to rethink how they define and activate purpose in their organizations. About Jenn Whitmer: Jenn Whitmer is an international keynote speaker, leadership consultant, and the founder of Joyosity™, helping leaders create positive, profitable cultures through connection, curiosity, and joy. With a background in communication, conflict resolution, and team dynamics, Jenn helps leaders and organizations navigate complex people challenges, reduce burnout, and build flourishing workplaces. Her insights have resonated with audiences worldwide, blending real-world leadership expertise, engaging storytelling, and a dash of humor to make the hard stuff easier. Whether on stage, in workshops, or with coaching clients, Jenn equips leaders with the tools they need to solve conflict, cultivate communication, and lead with purpose. Her upcoming book, Joyosity, hits shelves on October 21, 2025, offering leaders a fresh approach to joy at work that builds real results. Resources & Links: Ron's Book: Preorder The Purpose of Purpose (Coming May 6!) Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite/ Church & State Agency: https://churchstate.co/ Jump into Your Purpose: Joyosity™Leadership Intensive Work on your leadership stories, mindset, values, and alignment to purpose one on one with Jenn. Five spots available in April and May 2025. Jenn's Book: Preorder Joyosity (Coming Oct. 21!)

“When the world hints at change, most businesses hesitate. When the world demands change, they take the easy way out.” Ron Tite with the mic drop moments on the podcast this week. We both agree real leadership isn't about superficial strategies. Running a business and leading is far more than just giving lipservice to purpose. You must anchor action to purpose. In this episode of The Joyosity Podcast, host Jenn Whitmer sits down with Ron Tite, speaker, author, and founder of Church & State, to discuss the truth about purpose-driven leadership. Ron's new book, The Purpose of Purpose, dives into why businesses get purpose wrong, how they “purpose-wash” for PR, and what it takes to align values, strategy, and action. What You'll Hear: 4:34 Ron's winding career path 9:58 Why many businesses misunderstand and misuse purpose 12:42 How purpose connects to profit, culture, and leadership growth 14:07 The difference between true purpose and performative purpose 19:39 The leadership issue that's bigger than the Great Resignation —resignation to the status quo About Ron Tite: Ron Tite is a renowned speaker, author, and the Chief Innovation Officer at Church & State, an award-winning advertising agency. His insights on creativity, business strategy, and leadership have made him one of the most engaging thought leaders on LinkedIn and beyond. His latest book, The Purpose of Purpose, challenges leaders to rethink how they define and activate purpose in their organizations. About Jenn Whitmer: Jenn Whitmer is an international keynote speaker, leadership consultant, and the founder of Joyosity™, helping leaders create positive, profitable cultures through connection, curiosity, and joy. With a background in communication, conflict resolution, and team dynamics, Jenn helps leaders and organizations navigate complex people challenges, reduce burnout, and build flourishing workplaces. Her insights have resonated with audiences worldwide, blending real-world leadership expertise, engaging storytelling, and a dash of humor to make the hard stuff easier. Whether on stage, in workshops, or with coaching clients, Jenn equips leaders with the tools they need to solve conflict, cultivate communication, and lead with purpose. Her upcoming book, Joyosity, hits shelves on October 21, 2025, offering leaders a fresh approach to joy at work that builds real results. Resources & Links: Ron's Book: Preorder The Purpose of Purpose (Coming May 6!) Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite/ Church & State Agency: https://rontite.com/ Jump into Your Purpose: Joyosity™Leadership Intensive Work on your leadership stories, mindset, values, and alignment to purpose one on one with Jenn. Five spots available in April and May 2025. Jenn's Book: Preorder Joyosity (Coming Oct. 21!) Subscribe & Review: If you enjoyed this conversation, share it with a fellow leader and leave us a review. Let's put joy, curiosity, and purpose at the center of leadership!

“What's the deal with advertising??” Ron's set takes us on a wild ride, from stand-up, to account guy, to creative, to owning his own agency. Plus, how his side hustle turned full time. ABOUT OUR GUEST:An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including DoorDash, Fidelity, Google, Intel, Microsoft, Walmart, Volvo, and many others.He is founder and chief strategy and creative officer of agency Church+State, host and executive producer of the hit podcast, The Coup, and executive producer of the Canadian Screen Award nominated documentary film, Fresh Water (Crave, 2021).He has written for television, has been a frequent guest on CTV, CBC, and Global news programs, and was a judge on the CTV business reality show, Dream Funded. He wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book for the CBC. And for 5 years was the host and executive producer of the Canadian Comedy Award nominated show, Monkey Toast.In demand as a speaker all over the world, Ron speaks to leading organizations all over the world about creativity, disruption, leadership, and growth.Ron's first book was, Everyone's An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. His 3rd book, The Purpose of Purpose, will be released in May 2025. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

How do you make a story truly come alive? You pace things down and focus on the small details. Everyone else might want the big, flashy story, but your most effective (and ownable) stories are from noteworthy moments, not newsworthy events.In this episode, Ron Tite puts on display his otherworldly mastery of public speaking and performance. He takes a (relatively average) hotel and uses a series of interactions with the brand to make you laugh, feel inspired, and transform how you think about customer experience, social media, and even story structure. Of course, this story could ONLY be told by Ron Tite. It's ownable for him. Ron spent 20 years as a comedian before shifting to the business world, where he founded the successful marketing and advertising agency Church+State. He's written multiple books, including his latest, Think Do Say, and he tours the world as a keynote speaker, delivering gripping talks to thousands of people and generally making you laugh, think, and change your approach to marketing. Ron and I discuss what we can learn from standup comedy, the differences between a warm open and cold open (and how to craft them), his hilarious relationship with the Westin Grand in Vancouver (they're in love!), and how to design and deliver stories that only YOU can tell—without making yourself the hero. It's an episode you probably won't want to end. Ron is one of the very best in the world at this, and his energy is infectious.Connect with Ron on his website and LinkedinGrab a copy of his books, Think Do Say and Everyone's An Artist(Or At Least They Should Be)Learn about Church+State on their website***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  

Ron Tite is a former standup comedian and Founder of Church+State where they believe people used to vote with their wallets. Now they vote with their time. So we help brands build brand conviction with their employees, customers, and stakeholders by aligning purpose, actions, and communications. Ron has spoken and worked with audiences all over the world including American Express, Coca-Cola, Dell, Deloitte, Kraft, KPMG, Manulife, McDonalds, Microsoft, Pfizer, and many others.Topics include Personal Branding, Creativity, Advertising, Corporate Strategy, Corporate Storytelling, and The Expression Economy.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172    To learn more about the Think. Do. Say. framework and buy Ron's book, click here: https://thinkdosay.com/    Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.   I'm joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.    According to Ron, branding doesn't have to be so complicated. You can actually boil it down to three steps: think about what you're promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.   Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.      See omnystudio.com/listener for privacy information.

Register for the August 21th SOP's Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE   To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172    To learn more about the Think. Do. Say. framework and buy Ron's book, click here: https://thinkdosay.com/    Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.   I'm joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.    According to Ron, branding doesn't have to be so complicated. You can actually boil it down to three steps: think about what you're promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.   Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.      See omnystudio.com/listener for privacy information.

What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape. Don't miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.Learn more about Ron:An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.Ron's Links:LinkedIn: https://www.linkedin.com/in/rontite/Threads: https://www.threads.net/@rontiteFacebook: https://www.facebook.com/rontite/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out?    This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market. Here are some of the topics Mark and Ron discuss in this episode: How blending creativity with a strategic business approach can drive brand success Why a distinct, relatable message is crucial for capturing attention and building lasting trust How understanding and addressing specific client problems leads to more meaningful and successful business relationships Why adapting to economic changes and uncertainties is important for brands to ensure sales effectiveness The importance of diversifying sales strategies and adding value to existing offerings How top leaders are adapting their sales approach for today's challenging market Why companies need a brand operational strategy The sliding scale of trust between brands and individuals Breaking down the Think/Say/Do approach  Ron Tite's #1 tip for selling more Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

This Week: Saul Colt, Sloane Kelley, and Ron Tite join Bob to discuss social as a public health crisis, Apple hindering VisionPro, gamifying grocery shopping, Google's latest AI tool for advertisers, plus this week's #FairFailFoul.

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:Note: this doesn't apply to zero click content.Read more on the blog.Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead CowsMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersoneBook a marketing or personal brand coaching session: emilybinder.com/callSubscribe free to this podcast: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

This Week: Emily Binder, Saul Colt, and Ron Tite join Bob to discuss streaming's messaging problem, the problem for Tesla, gaming's surprising demographics, why cafes are banning influencers, plus this week's #FairFailFoul.

Today I'm joined by Ron Tite, a multifaceted entrepreneur with a background in stand-up comedy, advertising, and business. In this episode, Ron shares insights on the intersection of creativity, humor, and business. He also delves into the story behind his company's name, "Church and State," and how the changing landscape of media and advertising inspired his entrepreneurial journey. Ron's experience spans over 20 years in comedy, 20 years in advertising, and over a decade as an entrepreneur. His unique perspective offers valuable lessons for anyone looking to blend creativity with business acumen. Here are 4 things I learned from our powerful conversation:

Ron Tite is a best-selling author, speaker, producer and entrepreneur. He's served as an award-winning advertising writer and creative director for some of the world's most respected brands, including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book.

Unlock the secrets of successful branding with renowned expert Ron Tite. Discover how defining your core beliefs and values can transform your business, attract like-minded customers, and drive your success to new heights. Want an unstoppable brand? Then this is the conversation for you! In this episode, you'll learn:

Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do,  Say.” See omnystudio.com/listener for privacy information.

Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do,  Say.” See omnystudio.com/listener for privacy information.

Founder and CEO of marketing agency Church+State, Ron Tite drops by to discuss marketing in the wake of the pandemic. Author of the book “Think, Do, Say” and voted one of the Top 10 Creative Canadians by Marketing Magazine, Ron is an author, speaker, advertising writer, host, and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures. Standing out in a sea of noise on social media has never been more challenging. Ron and Erin seek to answer the question: how do you break through the noise? Ron lands on several things to help businesses stand out: crystalizing their purpose, presenting authentic messaging that aligns with that purpose and their audience, and allowing for honesty and imperfection in their advertising presence to breed trust and create novelty. As Ron emphatically states, “There's nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I've never seen that before.'” Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book “Think, Do,  Say.” See omnystudio.com/listener for privacy information.

Have you ever met anyone who seems effortlessly innovative or full of great ideas? If you have, you may have met a border-dweller. A border dweller is a term from sociology that refers to people who live close to a border between countries and experience a culture that reflects a both countries. In psychology, we borrow that term to refer to people who see connections between seemingly unconnected fields. Ron Tite is a classic border dweller. Whether he's bringing entrepreneurial ideas into comedy or finding the common thread between content and advertising, Ron has his eye on innovation. Join us as we discuss:· How to build trust in a crowded and noisy world· How Ron has built a public speaking career by going from being a comedian who knows business into a funny business guy.· How Ron sees the difference between pure art and Great Work Resources Mentioned: Join the Great Work Community here: amandacrowell.com/great-work-communityhttps://www.linkedin.com/in/rontite/Click here to get your own copy of Amanda's book, Great Work.About The Guest:An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, DoorDash, Evian, Johnson & Johnson, Intel, Microsoft, Volvo, and many others.He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, "Fresh Water". He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was Executive Producer & Host of the award-winning comedy show, "Monkey Toast".In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership.Ron's first book, "Everyone's An Artist - Or At Least They Should Be" (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, "Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World", hit store shelves in October of 2019.Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential.About The Host:Dr. Amanda Crowell is a cognitive psychologist, speaker, author, and coach focused on changing our perspective on the world of work. It IS possible to do Great Work—the work that calls to you from the inside-- without sacrificing your health, happiness, and relationships.Amanda is the Author of the book, Great Work: Do What Matters Most Without Sacrificing Everything Else, and the creator of the Great Work Journals. Amanda's TEDx talk has received almost two million views and has been featured on TED's Ideas blog and Ted Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.Follow the podcastTo get each new episode downloaded automatically, click the + to follow the podcast!Leave us a reviewRatings and reviews mean everything to us. They help our podcast rank higher, which means more people will be inspired to unleash their Great Work! Your time to leave a review is greatly...

Director, Turkish Society of Canada joins us to talk about what the disastrous earthquake in Turkey and what you can do to help. OPP Commissioner Thomas Carrique talks about bail reform in Canada Why is the government spending so much money on social media? Ad executive Ron Tite explains Explain your likes: Strombo edition.

This Week: Ian Baer, Ron Tite, and Janell Townsend join Bob to discuss a call to revise how we calculate brand size, how agencies are using ChatGPT, the end of an exclusivity deal, Twitter's RevShare plans, plus this week's #FairFailFoul.

In this episode of the HRchat show, we talk about the connections between the HR and Marketing departments. Our guest today is Ron Tite, Founder & Chief Creative Officer at Church + State.An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others.Questions For Ron Include:You have a history of working in the marketing and advertising space and believe either HR has to report into marketing or marketing has to report to HR. How are the two departments interconnected and why should HR take it's direction from Marketing or v.v.? What are some common HR activities previously managed by Marketing (e.g. projecting the employer brand).In a recent LinkedIn post, you wrote: "Employers are looking for people who can manage their relationships AND do their job. Especially now. In May 2020, nearly half of US workers reported feeling that their boss cared about their wellbeing. That number has since HALVED. Plus - workers who reported feeling uncared for by a boss were 69% more likely to look for a new job, or report suffering from burnout". Why do you suggest many leaders have reverted to pre-pandemic form and are being less empathetic/supportive of their employees?In another recent post, you shared some thoughts on work-life balance: "When we talk about work/life balance, we usually define it as "making sure my work life doesn't creep into my personal life". I think it's way more complicated than that. Often, our personal life creeps into our work life in the form of emotional distraction. The toughest part is that those people often feel like they can't or don't want to talk about it with their colleagues. It's difficult to acknowledge their efforts at work but we can certainly do it". How important is it to company culture that employees are able to share info on their personal lives with colleagues? What does this do to engagement levels? Tell us about your latest book, "Think. Do. Say: How to Seize Attention and Build Trust in a Busy Busy World" (2019). Why did you write it, who is it aimed at and what are some of the key lessons readers will take away? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

In this episode, you'll learn:Inbound vs Outbound sales strategies for talent businessesSocial Selling Basics for Talent Sales TeamsThe Foundation: The Profile of a Talent Sales AssociatesThe Audience: Your Network The Interaction: The Approach of a Talent Sales Professional The Message: Content from Staffing and Recruiting Account ExecutivesTo download the Social Selling eBook, please click here.To purchase the book, "Think. Say. Do." by Ron Tite, please visit click here. Sign up for The Full Desk Experience live episode recordings here.

In today's episode I laugh it up with speaker, author, and CEO, Ron Tite. Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine and has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is founder of Church+State as well as the host and executive producer of the hit podcast, “The Coup”. He is a former standup comedian and the host of the award-winning comedy show, Monkey Toast. I proudly put Ron on my personal Mt. Rushmore of keynote speakers. His message is in high demand around the world and he speaks about leadership, disruption, branding, and creativity. I first met Ron back in 2017 at Heroic Public Speaking Live in Ft. Lauderdale and we've been friends ever since. Here's my conversation with the brilliant and hysterical, Ron Tite… This season I'm exploring what high performers do behind the scenes. I've been enjoying fascinating conversations with professional stand-up comedians, magicians, actors, rappers, dancers, YouTubers, athletes, coaches, and everything in between to find out exactly what they do behind the curtain – when the cameras are off and the arenas are empty – to work towards mastery of their craft and to prepare themselves to perform at a world class level. I hope you find their insights, perspectives, and personal strategies as helpful as I do and use what they share to continue to Raise Your Game.Thank you so much for investing your time with us. I hope we helped you Raise Your Game and provided useful insight on how you can maximize your time and effort. If you found this episode helpful, would you be open-minded to supporting the show? Would you be kind enough to share it with a friend or colleague? Would you take 30 seconds and leave us a rating and review? Those two things help support the show's mission and message more than you know. And don't ever forget, a candle loses nothing by lighting another candle.Sustain Your Game teaches you how to bring your A game to every area of your life. With advice from top CEOs, journalists, social scientists, and more, you'll learn the framework for how to beat stress, stagnation, and burnout. Sustain Your Game will help you be the best in your arena, wherever that may be.Sustain Your Game if available now at http://www.SustainYourGameBook.comPlease make sure to join the conversations at @AlanSteinJr on all major social platforms, go to AlanSteinJr.com to subscribe to my Game Changer monthly emails.Additionally, you can order the audiobook of Raise Your Game: High Performance Secrets from the Best of the Best at http://www.Audible.com or wherever audiobooks are sold. You can also order paperback or hard copies, for you or your entire team or organization, at http://www.RaiseYourGameBook.com. Lastly, if I can ever be of service to you or your organization, please visit AlanSteinJr.com and StrongerTeam.com for a variety of speaking and coaching resources. 

Named one of “Top 10 Creative Canadians” by Marketing Magazine...A best-selling author, speaker, producer, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. He is founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television. Penned a children's book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. Ron's first book, Everyone's An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October or 2019.  -- This episode of Breaking Brave is brought to you by: SOULSNACKS! Soul snacks are single ingredient, eco conscious dog and cat treats! Sourced directly from farms in Ontario and wrapped in fully compostable packaging. Treating your pets never felt so good. Head to https://soulsnacks.ca/ and use coupon code BREAKINGBRAVE for 15% off your purchase!!! ​ & CRANK COFFEE the newest member of the Neal Brothers family. Crank Coffee is a new Canadian whole bean coffee brand that is certified organic and fair trade. Founded by the Neal Brothers Peter and Chris. This brand was influenced by cycling, coffee lovers, and experts! Check it out at the Neal brothers online shop here: https://shop.nealbrothersfoods.com/collections/crank%C2%AE-coffee-co and USE COUPON CODE BRAVE for 20% OFF Your first Crank Coffee purchase! -- As always, thanks so much for tuning into Breaking Brave! If you like the show, please subscribe, review, and/or send us your suggestions or questions via the platforms below! For more from Marilyn Barefoot or to get in touch with her directly, please connect via: Marilyn's website: https://marilynbarefoot.com/ LinkedIn: https://www.linkedin.com/in/marilynbarefootbigideas/ Twitter: @MarilynBarefoot Instagram: @marilynbarefoot ABOUT Marilyn Barefoot, the Host of Breaking Brave: Breaking Brave is Hosted by Marilyn Barefoot, one of the foremost business coaches & creative ideators in North America - Marilyn gets hired by several of the world's biggest brands, companies, and organizations (the NHL, McDonald's, Deloitte, Coca-Cola, MTV, Viacom, The CFL, Forbes Magazine; to name just a few) to help them get unstuck and generate big, creative ideas. It helps us so much to have your feedback which goes a really long way in helping us shape the future of Breaking Brave and host the guests you're most interested in hearing from! So if you have the time, please subscribe, review, and connect with Marilyn on social media or through her website! And as always, thanks so much for tuning in!

Have you had an experience where a company's values (ex. friendly, fast customer service) don't match your experience (slow, unhelpful customer service agent)? Simply having a value (ex. great customer service) doesn't mean that's what happens every day at an organization. Great organizations succeed based on what they think, do and say. From the receptionist at the front desk to the CEO, how do you make sure your team is living out your company's values? Ron Tite and I sat down to discuss how to build trust in a world that's full of uncertainty and broken promises. Notes:05:00 Winning People's Time08:35 Assembly Line Vs Concept Car Analogy15:05 Defining Cause And Purpose20:07 How To Build A Brand26:40 Meaningful Employment And The Customer Experience32:24 The Three Types Of Stories To Tell In An Organization37:31 Speed Round If you loved this episode you should check out this episode: “Marketing Tips & Tricks With Brad Batesole” If you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe

An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was Executive Producer & Host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron's best-selling book Think • Do • Say: How to Seize Attention and Build Trust in a Busy, Busy World is part of the mixture of this Speak Easy Mashup (SEM) Episode, as its paired with Lou Diamond's Speak Easy in this delicious conversation. Note to listeners: The use of heroine as detailed in this episode by the host, guest or any other professional speakers and authors mentioned in this episode are highly exaggerated. At least to the knowledge of the crack research staff here at Thrive LouD. Although, it probably would have made more sense to assign this task to the heroine research team instead. Oh well. Click this link to order a copy of SPEAK EASY ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

This week we are talking about how to create curiosity.   This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we'll be going through how to leverage it as a useful business tool and ensure success in our business relations.   We'll be discussing things like WHY curiosity is so important, how to create it during and in between meetings, how to use curiosity to make a good first impression, and when to really go the extra mile.   Tune in to find out more about: Why curiosity is an intrinsic motivator How curiosity creates a heightened sense of arousal  How curiosity allows you to remember more  Why you should ask for more data to analyze with the intention to share results during the next meeting When to introduce an idea about process improvement or timeline as a next step  How to suggest an introduction to somebody who has experience in the area of discussion Why you should suggest setting up a tailored brainstorming session Ways to hint at something that's coming without fully giving it away How to time these hints strategically throughout your meetings Why you shouldn't ignore using curiosity as a helpful business tool How to frame the problem you solve When to have a dialogue to ensure understanding Why you should state what you do How to use the unexpected to drive curiosity How to add value to your interactions with others The importance of creating enjoyable experiences   Retaining the attention of your clients throughout your business relationship (starting even with your very first introduction) is important and vital to the productivity of that relationship. Make the most of your time - and the most of your clients' time - by delivering an experience that keeps your prospects present and involved.   Keep the curiosity going!   Mentioned in this episode:  This is Your Brain on Curiosity: TEDx Talk with Matthais Gruber https://www.youtube.com/watch?v=SmaTPPB-T_s   The Top 3 Things You Need to Implement from Luke Burgis, Author of Wanting https://www.bunnellideagroup.com/the-top-3-things-you-need-to-implement-from-luke-burgis-author-of-wanting/   The Top 3 Things You Need to Implement from Ron Tite, Author of Think. Do. Say. https://audio.realrelationshipsrealrevenue.com/the-top-3-things-you-need-to-implement-from-ron-tite-author-of-think-do-say/   How to Use Customer Experience and Marketing to Create and Close More Opportunities, with Jay Baer https://video.realrelationshipsrealrevenue.com/how-to-use-customer-experience-and-marketing-to-create-and-close-more-opportunities-with-jay-baer/   Glen Jackson on Preeminence – What You Need To Succeed https://video.realrelationshipsrealrevenue.com/glen-jackson-on-preeminence-what-you-need-to-succeed/

This week we are talking about how to create curiosity.   This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we'll be going through how to leverage it as a useful business tool and ensure success in our business relations.   We'll be discussing things like WHY curiosity is so important, how to create it during and in between meetings, how to use curiosity to make a good first impression, and when to really go the extra mile.   Tune in to find out more about: Why curiosity is an intrinsic motivator How curiosity creates a heightened sense of arousal  How curiosity allows you to remember more  Why you should ask for more data to analyze with the intention to share results during the next meeting When to introduce an idea about process improvement or timeline as a next step  How to suggest an introduction to somebody who has experience in the area of discussion Why you should suggest setting up a tailored brainstorming session Ways to hint at something that's coming without fully giving it away How to time these hints strategically throughout your meetings Why you shouldn't ignore using curiosity as a helpful business tool How to frame the problem you solve When to have a dialogue to ensure understanding Why you should state what you do How to use the unexpected to drive curiosity How to add value to your interactions with others The importance of creating enjoyable experiences   Retaining the attention of your clients throughout your business relationship (starting even with your very first introduction) is important and vital to the productivity of that relationship. Make the most of your time - and the most of your clients' time - by delivering an experience that keeps your prospects present and involved.   Keep the curiosity going!   Mentioned in this episode:  This is Your Brain on Curiosity: TEDx Talk with Matthais Gruber https://www.youtube.com/watch?v=SmaTPPB-T_s   The Top 3 Things You Need to Implement from Luke Burgis, Author of Wanting https://www.bunnellideagroup.com/the-top-3-things-you-need-to-implement-from-luke-burgis-author-of-wanting/   The Top 3 Things You Need to Implement from Ron Tite, Author of Think. Do. Say. https://audio.realrelationshipsrealrevenue.com/the-top-3-things-you-need-to-implement-from-ron-tite-author-of-think-do-say/   How to Use Customer Experience and Marketing to Create and Close More Opportunities, with Jay Baer https://video.realrelationshipsrealrevenue.com/how-to-use-customer-experience-and-marketing-to-create-and-close-more-opportunities-with-jay-baer/   Glen Jackson on Preeminence – What You Need To Succeed https://video.realrelationshipsrealrevenue.com/glen-jackson-on-preeminence-what-you-need-to-succeed/

In our last episode, we talked about how to introduce cliffhangers to create excitement and anticipation between meetings. Today, we'll be discussing how to create that engagement DURING meetings!   Today we'll be talking about:   Ways to hint at something that's coming without fully giving it away How to time these hints strategically throughout your meetings Why you shouldn't ignore using curiosity as a helpful business tool   Retaining the attention of your clients during your meetings is vital to the success and productivity of those appointments. Make the most of your time - and the most of your clients' time - by delivering a meeting that keeps your prospects present and involved.   Don't be afraid to use curiosity as an advantage in your business development meetings. One of the worst mistakes you can make is overlooking it as a useful tool to help you generate enthusiasm and keep the ball rolling!   I am looking forward to diving into this even further on the next episode, so be sure to tune in as we get into this curiosity series.    Mentioned in this episode:    The Top 3 Things You Need to Implement from Ron Tite, Author of Think. Do. Say. https://audio.realrelationshipsrealrevenue.com/the-top-3-things-you-need-to-implement-from-ron-tite-author-of-think-do-say/

In our last episode, we talked about how to introduce cliffhangers to create excitement and anticipation between meetings. Today, we'll be discussing how to create that engagement DURING meetings!   Today we'll be talking about:   Ways to hint at something that's coming without fully giving it away How to time these hints strategically throughout your meetings Why you shouldn't ignore using curiosity as a helpful business tool   Retaining the attention of your clients during your meetings is vital to the success and productivity of those appointments. Make the most of your time - and the most of your clients' time - by delivering a meeting that keeps your prospects present and involved.   Don't be afraid to use curiosity as an advantage in your business development meetings. One of the worst mistakes you can make is overlooking it as a useful tool to help you generate enthusiasm and keep the ball rolling!   I am looking forward to diving into this even further on the next episode, so be sure to tune in as we get into this curiosity series.    Mentioned in this episode:    The Top 3 Things You Need to Implement from Ron Tite, Author of Think. Do. Say. https://audio.realrelationshipsrealrevenue.com/the-top-3-things-you-need-to-implement-from-ron-tite-author-of-think-do-say/

People in today's world are subjected to an onslaught of nonstop material, unmet promises, unending product extensions, and the added strain of reading articles with titles like "The 7 Things That Successful People Do Every Day." As a result, they are unsure who to trust or where to go for answers. As a company, the question now is, how can you win their time and earn their trust? In today's episode of the Pursuit of Learning podcast, Ron Tite joins us to discuss how to capture attention and develop customers' confidence in a society full of distractions.[00:42] Pre-Pandemic and Post-Pandemic - Sharing his motivation and main deliverables during today's conversation, Ron mentions the effects of the covid-19 outbreak on his life.[10:51] Wonderful Stories-  Ron explains what he means when he says that when beliefs and deeds coincide, it is simple to compose stories worthy of being recounted.[17:11] Time Square and LinkedIn Inbox - Ron provides a comprehensive explanation of the idea of time square and his viewpoint on managing the LinkedIn inbox. [24:14] Trust Factor - In this post-truth society, we do not know who or where to place our trust. Mentioning this, Ron explores the post-truth era and its impact on consumers.[29:36] Credibility – Ron discusses the difference between personal credibility and borrowed credibility.[41:44] Incentive Programs - Ron outlines why and how we ensure that our incentive programs are aligned with the intended employee behavior.[51:50] Brand Belief – Ron addresses the idea of brand belief, bringing up some of his personal experiences along the way. [01:00:04] Customization - Ron elaborates on how we may improve concerning our brand brief and our current activities. In addition, he discusses how we enhance the customization of what we provide or sell and how we proactively develop solutions for our consumers.[01:10:18] Two Components - Ron mentions the significance and distinction between "what we say" and "how we say it," as well as some related considerations. [01:15:21] Values – Ron explains what he means by recruiting individuals that share your ideals and values and allowing them to be imperfect while elaborating on what this means for organizations.Resources:Connect with Ron:Website: rontite.com/LinkedIn: linkedin.com/in/rontite/?originalSubdomain=ca

With a recession on the way, businesses need to evaluate how they can adapt and make the most of every opportunity they meet. In this episode, Brian reflects on his interview with author, speaker and entrepreneur Ron Tite and shares lessons about building an authentic brand as the market changes. YOU WILL LEARN:· The importance of scaling, diversifying and selling more. · The sequential steps to becoming a brand of trust.· The five key principles for building a brand narrative. MENTIONED IN THIS EPISODE: S2E39, How to Cut Through to Success in a Busy World - An Interview with Ron Tite https://play.acast.com/s/the-brian-buffini-show/s2e39-how-to-cut-through-to-success-in-a-busy-world-an-inter “Think Do Say,” by Ron Titehttps://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1 NOTEWORTHY QUOTES FROM THIS EPISODE: “For an entrepreneur, there is tremendous opportunity with every recession.” – Brian Buffini “I believe with the coming recession everyone who owns a business, big or small, is going to need to scale, diversify and sell more.” – Brian Buffini “All of entrepreneurship is ‘find a need, fill a need'.” – Brian Buffini “It's very important that your products and services are aligned with what you believe the solution is, or should be. Otherwise, you're working to just make a buck and you're not being true or authentic.” – Brian Buffini “It's time to be calm in the chaos, because the chaos certainly isn't going away.” – Ron Tite See acast.com/privacy for privacy and opt-out information.

Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don't know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world. YOU WILL LEARN:· The importance of authentic brand belief. · The steps a small business can take to stand out.· The five questions every business narrative should answer. MENTIONED IN THIS EPISODE: “Think Do Say,” by Ron Titehttps://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1 MasterMindhttps://www.buffiniandcompany.com/events/mastermind-summit/ “The Imaginary Girlfriend,” by John Irvinghttps://www.amazon.com/The-Imaginary-Girlfriend/dp/B00JDNQ6ZS/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1652645567&sr=8-1 “Pulp Fiction”https://www.imdb.com/title/tt0110912/ “Cinema Paradiso”https://www.imdb.com/title/tt0095765/?ref_=fn_al_tt_1NOTEWORTHY QUOTES FROM THIS EPISODE: “A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite “The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so'.” – Ron Tite “It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite “You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite “What is the one thing you do that connects your purpose to where you make money?” – Ron Tite See acast.com/privacy for privacy and opt-out information.

84. Ron Tite - What Generous Leaders Think Do and Say “If monopoly, the most pure capitalist board game, the definition of capitalism, believes we need to be more generous as leaders toward people beyond our offices than certainly we can.”  Guest Info: An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, DoorDash, Evian, Johnson & Johnson, Intel, Microsoft, Volvo, and many others.  He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water (Crave, 2021). He has written for television. Wrote and performed a hit play. Created a branded art gallery. And published an award winning comedy book with the cast from CBC Radio's hit show, “This is That”. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership.  Ron's first book was, (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential. Favorite Quote: "Truth and trust in an organization means there's no meeting before the meeting." —  `Suzie Welch R.O.G. Takeaway Tips: What do you think? Meaning what is your bigger purpose, your “why”, your values and beliefs. What do you do? What are the actions you take, things you prioritize that honor what you think. What do you say? Take a scroll and audit your posts, tweets and articles. Hear the words you use when communicating with others. Do they echo your purpose and express it in meaningful ways?  This week, invest some quality time considering what you believe. With respect to that belief – what actions are congruent and activated? Lastly, think about the messages you share, the stories you tell and the impact you make with your words. It matters. Trust matters. You matter. Resources: RonTite.com Ron Tite on Twitter (@RonTite) Ron Tite on LinkedIn (in/RonTite) ChurchState.co Everyone's an Artist (or at Least They Should Be): How Creativity Gives You the Edge in Everything You Do Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World Think. Do. Say. Audiobook Ron Tite - Named "Top 10 Creative Canadians", Innovation Expert and Bestselling Author Coming Next: Episode 85: we will be joined by Michele Meyer-Shipp, CEO Dress for Success Worldwide Credits: Ron Tite, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

83. Pamela Slim - Shape the World Through Your Work  “You have to really know how to tell the story about how your experience has really crafted for this work that you want to do. I call Body of Work the love letter to creation. It really centers what it is that you're building and being very deliberate about what you want to bring to life. And then everything else is secondary.” Guest Info: Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona. A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution. Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from  Porchlight Books), Body of Work (2014 with Penguin Portfolio) and her latest, The Widest Net (2021 with McGraw Hill, named Best Marketing & Sales Book of 2021 by Porchlight Books). In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. Pam is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today. Favorite Quote: "We all need each other." R.O.G. Takeaway Tips: Questions to contemplate: What are your values? The core beliefs you have about what matters most. What are your ingredients? Skills, experiences, perspectives, hidden talents?  How can you leverage them?  What makes you uniquely positioned in your organization and in the market? What are you creating? What are you investing in that will last long beyond your tenure. How can you center on what you are creating? What do you need? To make the creation work. To get exposure for it. To improve it. What's the work you want to do? Where are your customers? What ecosystem (AKA watering holes) do you want to join? What impact did you want to make? Looking back – What impact have you already made?  What matters most are the ways we purposefully bring our full self: values, ingredients, creations, desires, all of it into the work for a mission greater than ourselves. Resources: PamelaSlim.com The Main Street Learning Lab The Widest Net Body of Work: Finding the Thread That Ties Your Story Together Escape From Cubicle Nation Pamela Slim Bio Open letter to CEOs, COOs, CIOs and CFOs across the corporate world Coming Next: Episode 84: We will be joined by Ron Tite. Credits: Pamela Slim, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

From sponsored posts in social media to Super Bowl commercials, we can't get away from advertising in America. There is positive power in the industry doing good things, and peril to watch out for. In this episode, Kim and Dan welcome advertising expert Ron Tite to the discussion. Founder and CEO of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning advertising writer and creative director for some of the world's most respected brands. Ron also wrote the books Ereryone's An Artist and Think Do Say.Ron's links: Ron's websiteRon on TwitterRon on LinkedInChurch+StateLinks:My America TwitterMy America InstagramKim's InstagramDan's InstagramKim's TwitterDan's TwitterEmail usIf you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable to us than we can articulate. We're here to spread love and hope, as well as encourage growth. So we appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And it makes us feel warm and squishy. The My America podcast publishes every Thursday at 6 AM EST.

Welcome back to The What's Next Podcast, we kick off the new season with Ron Tite, Founder and Chief Creative Officer of Church+State agency in Canada. About Ron Tite A best-selling author, speaker, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Johnson & Johnson, Intel, Microsoft, Volvo and many others. He is founder and chief creative officer of Church+State, an agency that unifies content and advertising. In a partnership with Roger's Frequency Podcast Network, he's the host and executive producer of the hit podcast, “The Coup”, which recently won “Outstanding Business Series” from the Canadian Podcast Awards and the NY Festivals. He has written for television. Penned a children's book. Wrote, produced and performed a hit play. Created a branded art gallery. Published an award winning comedy book with CBC Radio's hit show, “This is That”. And was Executive Producer & Host of the awardwinning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron's first book was, Everyone's An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.

A best-selling author, speaker, producer, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world's most respected brands including; Evian, Fidelity, Hershey, Kraft, Intel, Microsoft, Volvo and so many others. Ron joins the show today to discuss topics from personal brand to the importance of integrity. You can learn more at www.rontite.com or www.ericbrooker.com  

My guest today is Ron Tite -  Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He's also a best-selling author, speaker and entrepreneur who has created award-winning work for some of the world's most iconic brands including Air France , evian , Fidelity Investments  Johnson & Johnson , Microsoft and Volvo  just to name a few.I invited Ron to be a guest on my show to discuss how brands navigate the blurry lines between advertising and content. I wanted to learn what the integrity gap is all about. And I was curious to get his POV on why more brands are choosing purpose over product.