Planet Upload

Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's Veo 3 AI: Video & Dialogue Generation02:04 Google I/O: Veo & The Future of AI Content04:10 Google Unveils Flow AI Filmmaking Tool05:41 The AI Race & Google's YouTube Data Advantage07:36 Big Stories: Creator Economy Investment & Acquisition Boom08:05 Promise AI Studio Lands Google Investment09:42 Promise AI: Enhancing, Not Replacing, Human Creativity?11:59 AI in Hollywood: Speed, Cost, and the Future of Content14:03 Whalar Hits $400M Valuation with Major Investors14:46 Whalar's Lighthouse: The "Soho House for Creators"?16:36 Lighthouse vs. YouTube Spaces: Monetizing Creator Hubs18:00 Caspar Lee's Creator Ventures Raises $45M Second Fund20:04 Creator Ventures: Success Breeds Success20:32 Publicis Acquires Captiv823:18 Market Consolidation: The Big Picture for Influencer Marketing24:07 Uploads & Downloads24:10 Instagram's $20k Creator Referral Program: Thirsty or Smart?26:57 Kai Cenat Pulls Plug on Streamer University Amidst Backlash28:48 Samsung Launches STN FAST Channel with Dhar Mann & Mark Rober29:46 FAST Channels & Kids: Will They Watch Ads?31:41 Wrapping Up / Longitudinal Study on Kids & Media31:51 Outro & CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Get the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisitions!On this episode of Creator Upload, we unpack all the critical announcements from YouTube Brandcast 2025. From the star-studded red carpet featuring MrBeast to new advertising tools like Peak Points and Cultural Moment Sponsorships, we cover what creators and marketers NEED to know. We also dive into the redesign of YouTube on Connected TVs, the launch of the official YouTube Podcast Charts, and what "There's Only One YouTube" really means for the ecosystem.Beyond Brandcast, we're talking about Mr. Beast's "Beast Games" getting renewed for two more seasons by Amazon AND his major expansion into the Middle East. Get the details on the upcoming NFL game (Chargers vs. Chiefs in Brazil) that will be live-streamed FOR FREE on YouTube. And finally, we break down significant moves in the creator management world as Ben Silverman's Propagate acquires Select Management & Parker Management, and Skybound Entertainment snaps up Nine Four Entertainment.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Here's more detail on what we covered this week:Spotify's podcast "plays" are a new metric for a booming industry - TubefilterThe Golden Globes Is Adding a Podcast Category in 2026LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - TubefilterMeta is launching a new ad product (and using AI) to get brands closer to trending Reels - TubefilterSay it in a Snap: Highlights from the 2025 NewFrontsIn India, Neal Mohan announces YouTube's $100 million investment in local creator economy - TubefilterJust for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence.Here's more info on what we covered today:Follow Ben Relles on LinkedIn.20 Years of YouTube: A trip to the zoo started it all - TubefilterIt's YouTube's 20th birthday, and there are 20 trillion videos uploaded to its site - TubefilterFormer YouTube execs chart its rise from pirate ship to king of videoLinktree rolls out a suite of monetization features for creators | TechCrunchTilzy TV Interview at MashMeet NYC - MashableReid Hoffman meets his AI twin - Full Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.Here's more detail on what we covered today:View Jasmine Enberg's coverage on EMARKETER.Follow Jasmine Enberg on LinkedIn.Companies are increasing their influencer marketing budgets. Here's what they're looking for. - TubefilterFans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - BloombergZuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunchSnap's new ad format asks brands to pay for creators' education - TubefilterMrBeast responds as ‘MrBeast Experience' in Las Vegas descends into chaos - Dexerto  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.Here's more detail on what we covered today:Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)Follow Marian Brannelly on LinkedIn.Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump's tariffs killed his TikTok dealMrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffsQTCinderella's business is in trouble after tariffsInstagram's latest attempt to copy TikTok will bring improvements to its "content search" - TubefilterInstagram tests locked reels that can be accessed with secret codes | TechCrunchNas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - TubefilterCoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss.Here's more detail on what we covered today:Spotter just took YouTube's biggest creators to its own Upfronts - TubefilterCreators want to go steady with big brands - TubefilterSpotter Showcase – NYC 2025Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The InformationTrump team has weighed deal to save TikTok that would leave algorithm in Chinese ownershipAppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump's Deadline - WSJAmazon Said to Make a Bid to Buy TikTok in the U.S. - The New York TimesWhy a 30-Year-Old Magazine Is Embracing Creators — The InformationQVC will be on TikTok 24/7 with round-the-clock shoppable streams - TubefilterA fresh estimate suggests that YouTube could be worth as much as $550 billion - TubefilterHollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - TubefilterMovie studios are being financially rewarded for AI slop on YouTube | The Verge Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up - TubefilterSeniors are watching twice as much YouTube on TVs as they were a year ago - TubefilterYouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainmentPeyton Manning Joins $45 Million Fundraising for Good Good Golf - BloombergGood Good just got $45 million to grow its YouTube golf empire - TubefilterInfluencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard DemNo, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - TubefilterViral morning routine creator Ashton Hall doesn't care about people copying his content - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing.Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.Here's more detail on what we covered today:Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - TubefilterThere's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - TubefilterMore than half of brands will pay YouTubers to market their products this year - TubefilterMarch Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - TubefilterLilly Singh is launching a network for South Asian YouTubers - TubefilterMrBeast will give away $15 million in prizes during second season of 'Beast Games' - TubefilterTurns out Gen Z doesn't like video podcasts. Now what? - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week:Lauren's got a new gig!SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economyTop YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad DollarsCreators are making premium shows on their channels, so Spotter is giving them their own upfront - TubefilterMrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - TubefilterSnap introduces AI Video Lenses powered by its in-house generative model | TechCrunchInstagram is sliding into your DMs with 20 new features - TubefilterInstagram Has Launched Over 20 New DM Features Recently: CHART - Business InsiderSidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.Here's more detail on what we covered today:YouTube brings its more affordable ‘Premium Lite' subscription to the US | The VergeYouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - TubefilterHow YouTubers are adapting their businesses to cash on a TV gold rushThe True Costs of Being on YouTube - by carla lalli musicTwitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!Here's more detail on what we discussed today:YouTube Star MrBeast Is Raising Money at a $5 Billion ValuationMrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot."YouTube's podcasts now reach one billion users per month - TubefilterYouTube's next anti-ad blocker move? Introduce cheaper Premium - TubefilterInstagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The InformationAlix Earle's ‘Hot Mess' Podcast Dropped by Alex Cooper's Unwell Network (EXCLUSIVE)Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - BloombergThe most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content.Here's more detail on what we covered this week:Follow Billy Parks on LinkedIn.Slow Ventures announces $60 million fund to back creator businesses in "high value verticals" - TubefilterYouTube shuts down "true crime" channel that was all AI lies - TubefilterNIKE, Inc. and SKIMS Introduce New B  rand for Women: NikeSKIMSHow a computer that 'drunk dials' videos is exposing YouTube's secrets Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform.Here's more detail on what we covered this week:Follow Jamie Gutfreund on LinkedIn!Jamie covers the creator economy on Forbes -- more here.More on Creator Vision here.From the YouTube CEO: Our big bets for 2025Neal Mohan says YouTube is the new TV--and creators are the new Hollywood - TubefilterDespite YouTube's investment in Shorts, viewers are gravitating toward long-form video - TubefilterFebruary 14 marks the 20th anniversary of YouTube's founding - TubefilterYouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix. - TubefilterNetflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex CooperBuzzFeed to launch new social media platform called BF IslandDuolingo Owl Dies—But ‘The Dead Internet Theory' Lives OnPoppi sent vending machines to influencers — and it majorly backfiredCelebrities Protest Kanye West in Fake AI Video; Scarlett Johansson Makes Statement Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

It's a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube's Community push and creators at the Super Bowl.Hike!Here are the main headlines for the week:YouTube wants creators and fans closer than ever with its new Communities update - TubefilterCreators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - TubefilterKhaby Lame vows to "see all the world and its problems" as UNICEF Goodwill Ambassador - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials.This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators to build customized membership businesses. Creators can generate reliable recurring revenue, all while fostering meaningful connections with their audiences. Get started for free; no credit card required. Link: https://tbfltr.co/tfmf25Here are links to more detail about what we discussed this week:Leaked Instagram Contracts Reveal What It's Paying Creators for Reels - Business InsiderInstagram gives creators more insight into their reels' performance | TechCrunchCreators are getting thousands of new followers by posting Trial Reels. Was that Instagram's plan all along? - TubefilterThe NFL is turning ex-players into "media moguls" on YouTube - TubefilterNFL Lets Former Players Tap Its Video Archive for YouTube PostsTrump administration to creators: "You will be allowed to apply for press credentials to this White House." - TubefilterThe Second Trump Presidency, Brought to You by YouTubersYouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now.Here's what we discussed:Follow Kaya Yurieff on LinkedIn!Kaya's profile on The Information.Inauguration Day's Trump-Tech ExtravaganzaThese Influencers Helped Get Trump Elected. Now They're Ready to PartyLet's Make a Deal—for TikTok — The InformationU.S. TikTok Employees Flee to Meta, Google — The InformationInstagram Courts TikTok Creators With Big Cash Bonuses — The Information‘The vibes were off': How half a day without TikTok changed everythingTrump signs order delaying TikTok ban: What happens now? Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows.Here's what we covered today:TikTok reportedly plans ‘immediate' Sunday shutdown in the US if it's banned - The VergeSenators who passed the TikTok ban are realizing a lot of people won't like it - TubefilterTikTok ban: Sen. Markey tries to give a 270 day extension - The VergeThe TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - TubefilterWhy TikTok Users Are Downloading ‘Red Note,' the Chinese App - The New York TimesWill YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - TubefilterTech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - TubefilterInside Mark Zuckerberg's Sprint to Remake Meta for the Trump Era - The New York TimesNetflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned.New year, same us!Here's what we covered today:There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here.Comcast just made a platform to "steal" ad dollars from YouTube - TubefilterHoney's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - TubefilterIs the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - TubefilterMeta axes fact-checking program, is working with Trump administration to "promote free expression" - TubefilterMeta's Fact-Checking Reversal Ups Ante for YouTube — The InformationDavid Dobrik is vlogging on YouTube again - TubefilterNick DiGiovanni is trying a new recipe for YouTube content - TubefilterCaleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - DexertoTikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg If you liked producer Adam on the show, follow him here. Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.Happy birthday to our co-hosts!!Here's more detail on what we covered today:TikTok finally scores a win: the Supreme Court will hear its caseTikTok CEO meets with Trump as the platform tries to avoid a ban - The VergeThe Twitch VOD situation is crazy - TubefilterYouTube will let creators consent to AI training (and opt them out by default) - TubefilterYouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of ThemselvesJosh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers onlineLauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025 Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.Drink up!Here's what we covered this week:Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - TubefilterD.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - TubefilterU.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - TubefilterInstagram gives creators a trial run for their Reels - TubefilterCall Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videosPodcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.Here are the main topics we covered this week:A creator earned $2 million during one single Black Friday livestream on TikTok - TubefilterHas "micro-creator monetization" come to Facebook? - TubefilterCameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing DiveAmazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - TubefilterAlso, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.Our Wrapped for Creators Experience Toasts 2024 Podcast ListeningAnd YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)The Year on YouTube: Takeaways from Trends Around the World Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we're curious about the long term implications of this specific tech on the lives of creatives.That plus a refresh for Instagram, all coming up.Here‘s what we covered this week:https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/ Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.Pound It! Noggin! Today we also covered:Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."Here are more links to what we covered today:Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere's Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024's Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat's Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.Here's what we covered today:Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next year Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.Here are the links for what we covered today:Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi's drink company sues Logan Paul & KSI's Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn't Rip Off Prime Trade Dress, Suit SaysTyler Denk

YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today:Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!Here's what we covered today:This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value' of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - TubefilterTikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE) Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Follow Kim Larson on LinkedIn.9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.Everything announced at Meta Connect 2024 Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter

Here's what we covered today:Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft' Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo's YouTube channel breaks Top 50 - AS USA  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered this week:At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC's Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid | Hypebeast Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered today:Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime' of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The Verge Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Josh loves DreamCon: https://www.dreamconvention.com/Instagram starts letting people create AI versions of themselvesMeta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunchAI Chatbots Go Mainstream on Social MediaSenate passes the Kids Online Safety Act - The VergeMatPat's next big theory: That he can get lawmakers to understand the creator economy - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ The Chef Nick Menu is Here! Dunkin'Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin'® Mobile App Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:NCAA Student-Athletes Competing at the 2024 Summer Olympic GamesKamala Harris wants you to know she's having a ‘Brat' summer - The VergeKamala Harris's Brat Summer; More AI Chatbots for Creators — The InformationOne creator is suing another for (allegedly) copying her vibe. Can she win? - TubefilterIt's not just the kids. Half of American adults want to be influencers. - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJCan Michael Bay make Skibidi Toilet the next cinematic universe? - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Is TikTok pushing young voters towards the far-right? - TubefilterTrump Interview: His Plan for Taxes, Tariffs, Jerome Powell, MoreTikTok Loses in First Challenge to EU's Big Tech Crackdown - BloombergThe 18-Year-Old High Schooler Behind the RNC's Creator Strategy — The InformationHere's why VidSummit is going to be bigger than ever this year - TubefilterApple, Anthropic, and other companies used YouTube videos to train AI - The VergeMrBeast's latest vid: 50 YouTubers Fight For $1,000,000 Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered on the show:Child Influencers Make Big Money. Who Gets It? - The New York TimesParenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about timeA new Illinois law will force influencer parents to compensate their children for appearing in social media content‘Hawk Tuah Girl' found a familiar path to viral fame. What happens now? - The Washington PostWho Interviewed ‘Hawk Tuah Girl'? Meet the Guys Behind the Viral Video. - The New York Times'Who TF Did I Marry' TikTok summary: The viral series explainedNight parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here are some helpful links supporting today's episode:Follow Phil Ranta on LinkedIn here!Learn more about Fixated here.Did Cannes Lions Steal VidCon's Thunder? — The InformationThe White House will host a conference for social media creators | TechCrunchFor the first time, more than half of Gen Z self-identifies as content creators - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren't Getting Rich—They're Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig's Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter, YouTube's leading "Comicstorian," has died - TubefilterOur Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - TubefilterMrBeast Hires Exec Who Managed SoftBank's Deal Spree — The InformationYouTube employees can watch videos before they go live. That's causing problems. - TubefilterCreators on the Rise: Fearfiction wants to turn cosplay into a career - TubefilterIkea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - TubefilterReport: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson's Complaints Could Fuel U.S. ‘Right of Publicity' Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms' - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI's Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI Met Gala pictures apparently fooled Katy Perry's mom. - The Verge  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK