As It Relates to Podcasting

Thinking about starting a podcast? Or maybe you're knee-deep in episodes and wondering how to keep growing without burning out?In this episode of As It Relates to Podcasting, I'm diving into one spicy Reddit thread that asked: "What do you wish you knew before starting your first podcast?" — and I'm weighing in with my expert take as a podcast producer and strategist.You'll learn:✅ The #1 mistake new podcasters make (and how to avoid it)✅ How to stay motivated when your downloads feel slow✅ Editing hacks that save HOURS✅ The truth about monetization (it's not what you think)✅ Why your WHY matters more than your mic✅ Plus—real tips I've learned since launching in 2018If you're a new or growing podcaster who wants practical advice with zero fluff, you're in the right place.Learn about:00:00 Introduction01:20 My podcasting journey02:15 The Reddit thread that inspired this episode03:00 Pro editing tips (pause + restart)05:00 Motivation vs. downloads07:00 Planning for future success10:00 How to finish your episodes with clarity13:00 Monetization truth bombs16:00 Final thoughtsJOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Launch Blueprint: https://voltproductions.co/podcast-launch-blueprint-2025 Discord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Pressing pause doesn't mean you're giving up. It might just be the smartest growth move you can make for your podcast.In this episode of As It Relates to Podcasting, we're dismantling the myth that consistency means never taking a break—and exploring how intentional pauses can actually help you come back stronger. If you've been feeling out of alignment, burned out, or unsure about the direction of your show, this episode will help you reset without guilt.I'm sharing my own story of putting Happiness Happens on hiatus, the fears I faced, and how that break ended up reigniting my creativity and realigning me with my bigger vision. You'll also get practical tips on how to pause with purpose—and return with even more connection, clarity, and downloads.

Traveling doesn't mean your podcast has to hit pause.In this episode of As It Relates to Podcasting, I'm sharing how to stay consistent with your show even when you're living out of a suitcase. Whether you're hopping between countries, speaking at events, or managing life between two homes, this episode walks you through the exact tools, setup, and mindset you need to keep your show on track—without compromising quality or your sanity.From simplifying your tech to planning content that travels well, I'll show you how to create a portable podcasting process that fits your lifestyle. This is your permission slip to hit record—even if you're not in your perfectly curated home studio.

Think you need a massive audience to launch your podcast? Think again.In this episode of As It Relates to Podcasting, I'm walking you through how to go from zero to your first 100 listeners—without fancy tech, expensive ads, or a giant following. Whether you're in the idea stage or gearing up to launch, this one's your official permission slip to start, imperfectly and intentionally.We'll dig into everything from creating a compelling name and irresistible hook, to choosing your must-have tech, building pre-launch buzz, and optimizing your show for searchability. Plus, I'm sharing my favorite growth tactics that have worked time and time again (even if you're just starting from scratch).If you're dreaming about your launch but stuck on the “how,” this episode will give you the strategy and motivation to finally go for it.

Ever feel like you're doing everything to launch your podcast, yet something keeps holding you back? Maybe it's uncertainty, maybe it's overwhelm, or maybe it's just not knowing where to start.Spoiler alert: Validating your podcast idea before you hit record is the key to ensuring your show has an audience waiting for it.In this episode of As It Relates to Podcasting, I'm breaking down how to validate your podcast idea and strategically plan for growth so you don't create a show that no one listens to. We're talking about identifying your ideal listener, researching trends, engaging your audience, and avoiding the biggest mistake—relying on passion alone. Plus, I'll share practical tips for planning your content, structuring your format, and launching strong.If you've been stuck in the planning phase, wondering if your podcast idea is the one, this episode will help you move forward with confidence.

Ever feel like you're doing everything to launch your podcast, yet something keeps holding you back? Maybe it's perfectionism, maybe it's overwhelm, or maybe it's just not knowing what you don't know.Spoiler alert: It's often the tiny things that sabotage your success before you even hit publish.In this episode of As It Relates to Podcasting, I'm breaking down the three biggest ways podcasters unknowingly self-sabotage their launches—and what you can do instead. From overthinking every tiny detail to skipping strategy and ignoring SEO, these are the roadblocks keeping your podcast from reaching the right audience. But don't worry, I've got you covered with practical steps to help you break free and launch with confidence.If you're stuck in the planning phase, re-recording your trailer for the 15th time, or wondering why your show isn't growing, this episode is your permission slip to simplify, strategize, and just launch.

Ever feel like there are a million rules about what your podcast should look like? That you must have video, the best mic, the perfect format, or else you're doomed to fail?

Ever wonder why some podcast ads make people buy instantly while others get skipped? If you're a podcaster looking to monetize, understanding what makes an ad effective is essential to converting listeners into customers.In this episode of As It Relates to Podcasting, Simona Costantini and Emily dive deep into the psychology behind podcast ads, discussing what makes listeners trust (or completely ignore) sponsored products. They break down real-life examples, ad placement strategies, and the secret to making host-read ads feel authentic (not like a cash grab).Whether you're a podcaster looking for sponsorships or a listener curious about how ads influence behavior, this roundtable discussion will give you a fresh perspective on the power of podcast advertising.

As a podcaster, are you unknowingly holding your show back? If you want to grow your audience, increase engagement, and finally build the podcast you love in 2025, it's time to break up with these 10 toxic habits that might be sabotaging your success.In this episode of As It Relates to Podcasting, Simona Costantini, founder of VOLT Productions, walks you through the 10 podcasting mistakes that are keeping you stuck—and how to ditch them for good. From perfectionism to lazy promotion, she shares real talk, strategic fixes, and the mindset shifts you need to make 2025 your year of podcasting success.Simona breaks down the most common podcasting habits that stunt growth, how to fix them, and why consistency and confidence will always outweigh perfection. Whether you're just starting or a seasoned podcaster, this episode will challenge you to step up, take action, and finally start seeing real results.

As a podcaster or YouTuber, have you planned your strategy to grow your audience, boost engagement, and monetize your content in 2025? If not, you're in the right place. Here are five transformative strategies that you simply can't afford to ignore!In this episode of As It Relates to Podcasting, Simona, founder of Volt Productions, shares the five essential strategies for maximizing video content in 2025. With podcasting shifting towards video-first content, Simona dives deep into how creators can grow their audience, increase engagement, and monetize effectively.Simona discusses the importance of incorporating video into podcasting, balancing short and long-form content, optimizing for SEO, and staying ahead of trends. She also shares her personal insights on how video enhances credibility and discoverability.

Is your podcast set up for success? If you're wondering why your show isn't growing the way you want—or if you're unsure how to improve—it's time for a podcast audit.In this episode of As It Relates to Podcasting, I break down exactly how to audit your podcast to ensure your branding, content, and strategy align with your goals and audience.If you're ready to audit, refine, and elevate your podcast, this episode will give you the exact roadmap to start seeing results. Tune in now and start making changes that count!Learn about:00:00 Introduction: The Importance of Growing Your Podcast01:24 Setting Clear Podcast Goals02:11 Reviewing and Aligning Your Branding03:58 Structuring Engaging Content06:12 Optimizing Intros and Outros07:09 Ensuring High Audio Quality07:58 Consistency in Posting Schedule09:56 Repurposing Content for Growth10:42 Engaging with Your Audience12:02 SEO and Distribution Strategies13:01 Analyzing Analytics for Improvement14:10 Action Plan and ConclusionJOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

The podcasting landscape is evolving faster than ever, and staying ahead of the curve is key to growing your show. Whether you're an established podcaster or just starting, understanding the latest trends and strategies can set you up for success in 2025.In this episode, I take a deep dive into emerging podcast trends, including the rise of video-first podcasting, the power of micro-content, and how AI is shaping the future of production. We'll also explore actionable strategies for monetization, audience building, and the importance of staying authentic in a world of over-production.Key topics include:The shift toward video-first podcasting and how to leverage platforms like YouTube for growth.Why repurposing your podcast into micro-content can skyrocket brand awareness.Balancing AI tools with the irreplaceable human touch in podcast production.Creative monetization strategies to maximize your podcast's earning potential.How authenticity continues to be the cornerstone of listener engagement.If you're ready to take your podcast to new heights in 2025, this episode is packed with insights and strategies to help you stand out in a competitive landscape. Tune in and let's make 2025 your year of podcasting success!Learn about:00:00 Introduction to 2025 Podcasting Trends01:16 Video-First Podcasting04:05 Creating Micro Content07:11 Solo Episodes and Authenticity11:32 AI in Podcasting13:32 Monetization and Brand Partnerships16:36 Encouragement for New Podcasters17:04 Conclusion and Membership InvitationJOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint Discord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Growth Lab: https://voltproductions.co/podcast-growth-lab Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast:

Goal-setting may not be the most glamorous aspect of podcasting, but it's absolutely crucial. Just like any successful venture, your podcast needs a solid foundation and a well-defined roadmap to guide you toward your aspirations. In this episode, we dive into a behind-the-scenes look at a goal-setting call within the Podcast Success Vault membership. I share a glimpse into a planning session I lead, where members discuss their podcasting goals for 2025, share their aspirations, and outline actionable steps to achieve them. Key topics include the importance of setting podcast goals, strategies for monetization, building an audience, and the value of consistent content creation. Members also share their personal struggles and triumphs, providing a holistic view of the podcasting journey. This episode is a must-listen for all podcasters looking to make an impact and grow their shows in 2025.Learn about:00:00 Introduction to Podcast Goal Setting00:59 Membership Sneak Peek03:28 Goal Planning for 202505:26 Monetization Strategies07:50 Defining Success and Vision16:24 Engaging Your Audience20:16 Personal Reflections and Future Plans29:40 Integrating Mailbag Questions31:02 Launching a Professional Speaking Career32:44 Strategies for Podcast Growth33:11 Solo Episodes vs. Guest Episodes33:51 Relaunching and Consistency34:57 Monetizing Your Podcast35:57 Building an Audience and Credibility49:44 Wrapping Up and Future PlansJOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Discord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website:

Imagine having every tool you need to manage your podcast right at your fingertips. Sounds ideal, right? That's exactly what we're crafting with NorthFlow, and today, I'm thrilled to take you behind the scenes of this game-changing project.In this episode of As It Relates to Podcasting, I'm introducing you to NorthFlow, an innovative podcast project management system designed to streamline podcast production and elevate efficiency. Joined by Taly, another one of NorthFlow's founders, we discuss the importance of organization, time-saving automations, and effective collaboration features offered by NorthFlow. Ideal for podcasters and agencies, Northflow promises to enhance productivity and empower growth. Tune in to hear the detailed breakdown and book a demo to experience Northflow firsthand.Learn about:00:00 Introduction to NorthFlow01:16 Behind the Scenes with NorthFlow02:02 Importance of Podcast Management Systems02:46 Key Features of NorthFlow06:43 Collaboration and Flexibility08:56 Empowering Growth with NorthFlow12:34 Conclusion and Call to ActionBOOK A DEMO: https://calendly.com/northflow/40-minutes-industry-influencers?month=2024-12 FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

Is YouTube the missing key to your podcast's success?In today's digital landscape, YouTube has rapidly risen to be one of the foremost platforms for podcast discovery. If you're not yet leveraging YouTube for your podcast, you might be missing out on a massive opportunity to grow your audience and monetize your show. This episode explores why YouTube is a must for podcasters, how to create engaging videos, and the tools and strategies to make it happen.Learn why YouTube is essential for podcasters, from improving discoverability and visual engagement to boosting monetization opportunities and leveraging viral content. Get practical tips on creating engaging video content, choosing the right equipment, simplifying your setup, and effective editing techniques. Additionally, explore strategies to repurpose your content for broader reach, such as using clips, quotes, and incorporating SEO tactics. Tune in to discover how consistency and smart content creation can transform your podcast's impact.Learn about:00:00 Introduction: Why YouTube is Essential for Podcasters01:08 Four Key Benefits of Using YouTube for Podcasts04:13 Setting Up Your Video Podcast06:45 Simplifying Your Recording Process08:23 Editing Tips for Maximum Engagement09:39 Optimizing Your YouTube Presence10:39 Repurposing Content for Greater Reach11:49 Final Thoughts and Join Our Membership!FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

With the holiday season fast approaching, you might feel overwhelmed by the festivities and chaos that come with this time of year. But there's good news—it's entirely possible to maintain consistency, connect with your audience, and even grow your show amidst the hustle and bustle. In this episode, I'm sharing simple, actionable tips to prepare your podcast for the holidays, enabling you to stress less and enjoy more, no matter what or when you celebrate.In this episode, I share actionable tips to help you prepare your podcast for the holidays, ensuring you stay consistent and connected with your audience. From planning ahead and batch recording episodes to engaging your listeners with seasonal themes and creative ideas like giveaways and Q&A sessions, this episode is packed with useful advice. Additionally, I discuss monetizing opportunities during the holiday season through partnerships, promotions, and affiliate marketing.Learn about:00:00 Introduction to Holiday Podcasting01:15 Welcome and Overview02:05 Planning Like a Pro02:40 Batch Recording and Scheduling06:07 Engaging with Your Audience09:21 Monetizing Your Podcast11:44 Conclusion and Final TipsFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Growth Lab: https://voltproductions.co/black-friday-podcast-kits337420 Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness...

Monetizing a podcast is a goal shared by many creators, but ensuring your monetization strategy aligns with your brand values is crucial. While financial gain is important, maintaining integrity with your audience builds trust and promotes sustainable success. In this episode, my team and I sit down for our monthly roundtable to explore the crucial elements of monetizing your podcast ethically and effectively. We discuss the importance of aligning brand values with monetization strategies to maintain trust and loyalty with your audience. The conversation covers essential topics such as audience expectations, maintaining trust, conducting thorough research on potential brand partners, and the significance of creating authentic ad content. We also touch upon the launch of the Podcast Growth Kit and Podcast Monetization Kit, offering listeners valuable tools to grow and monetize their shows sustainably.Learn about:00:00 Introduction to Podcast Monetization01:38 Importance of Brand Values08:47 Personal Experiences with Brand Alignment13:12 Ethical Considerations in Monetization26:00 Final Thoughts and Advice29:40 Conclusion and Upcoming EpisodesFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast:

Are you prioritizing relationships, scalability, and thought leadership in your business?In the journey of building a multiple six-figure podcast production agency, many might think it's all about client work. But there's so much more to it. Let's dive into the strategies that skyrocketed my business, and how you can implement them no matter where you are in your journey.Together, we explore how to build a successful podcast production agency by focusing on three key strategies that go beyond client work. Our discussion includes the importance of prioritizing relationships over revenue, scaling services through outsourcing and productization, and establishing yourself as a thought leader in the industry. Tune in to learn how to create meaningful client relationships, deliver quality services, and grow your brand with authenticity and trust. Also, discover actionable strategies with the Podcast Growth Lab linked in the episode notes below.Learn about:00:00 Introduction: The Secret to a Six-Figure Podcast Agency00:59 Building Relationships Over Revenue06:20 The Power of Client Experience07:21 Scaling Through Productized Services10:26 Becoming a Thought Leader13:45 Conclusion: Trust, Relationships, and GrowthBLACK FRIDAY WAITLIST and get our free podcast growth checklist: https://voltproductions.co/black-friday-2024-waitlist FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

How do you turn casual listeners into a loyal community that genuinely supports your podcast? This is the core question that lies at the heart of creating a vibrant community around your show. In this week's episode of As It Relates to Podcasting, we lean into the power of community and explore strategies to build a loyal and lasting audience.I will teach you how to transform casual listeners into a dedicated community, while emphasizing the importance of genuine connections, building trust, and engagement strategies. We discuss leveraging Q&A sessions, polls, social media interactions, and exclusive community spaces to enhance listener loyalty. I also highlighted an amazing new offer launching on Black Friday, aimed at giving you deeper insights into community building and podcast growth.Learn about:00:00 Introduction: Turning Listeners into a Loyal Community00:49 The Power of Community in Podcasting01:31 Strategies for Building Engagement02:58 Leveraging Q&A and Polls04:31 Using Shout-Outs and Feedback06:04 The Role of Social Media09:14 Creating Exclusive Community Spaces11:28 Conclusion and Next StepsBLACK FRIDAY WAITLIST and get our free podcast growth checklist: https://voltproductions.co/black-friday-2024-waitlist FREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

In an era where numbers often hold more weight than genuine connection, it's easy to get lost in the hustle of growing an audience for your podcast. But what if your focus shifted from just increasing numbers to building an audience that truly connects with your content and keeps coming back for more? In today's episode, we dive deep into strategies that transcend mere statistics, exploring the nuances of podcast growth that are meaningful and impactful. We cover the importance of understanding your listeners' interests and challenges to create resonating episodes, as well as discuss the significance of setting clear, measurable goals for your podcast's growth and how to maintain consistency and quality in your content. Learn about:00:00 Introduction: Building a True Audience00:55 Laying the Groundwork for Podcast Growth01:47 Knowing Your Audience Deeply06:19 Setting Clear Growth Goals09:06 Creating Engaging Content12:54 Conclusion and Community EngagementFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Have you ever wondered how to cultivate a vibrant community around your podcast? If so, you're not alone. This week, my team and I get together (as we do at the end of each month) to discuss the world of podcasting. In this episode, we're focusing on the importance of creating and nurturing communities around podcasts. We also dive into how the shift to prioritizing video content on YouTube has impacted the podcasting world. A significant part of the discussion focuses on the evolving importance of community in 2025 and beyond. Sam and Emily share personal stories and insights on the value of being part of active and supportive communities. They also talk about the challenges they've faced in building their own community, emphasizing the need for spaces where everyone feels valued and heard. Practical advice is offered for podcasters looking to build their own communities, including the importance of asking for and acting on audience feedback. Learn about:00:00 Introduction to Podcast Visibility02:36 The Importance of a Podcast Community03:33 What We Love in Great Communities15:33 Building and Hosting a Community20:26 Engaging with Your Community26:09 Final Thoughts and Wrap-UpFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieDiscord Community: https://discord.gg/2cdzVg7YMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website:

Do you find yourself struggling to book guests or spending countless hours stuck in the scheduling process? Is it starting to cut into your efficiency, or stalling you in getting new episodes out there? If so, today's insights are just for you, because creating an efficient guest booking workflow can be a game changer for any podcaster. In this episode, we cover essential strategies for mastering guest booking and creating seamless podcast experiences. Our discussion includes crafting outreach email templates, leveraging networks, automating the guest intake process with tools like Calendly, and the importance of setting clear expectations. Additionally, we cover technical tips, using icebreakers to build rapport, and the significance of follow-up thank you emails. Emphasizing organization and automation, the episode provides actionable steps to enhance the guest experience, save time, and foster future collaborations. Special resources, including templates and scripts, are available for members to implement these tactics effectively.Learn about:00:00 Introduction to Podcast Visibility01:33 Creating the Perfect Guest Outreach Email03:48 Leveraging Your Network for Guest Connections04:37 Automating Guest Intake with Forms05:58 Streamlining Scheduling and Preparation08:14 Confirming Logistics and Ensuring Smooth Recordings08:43 Automating Your Booking Process10:45 Pre-Recording Icebreakers13:08 The Importance of the Guest Experience14:11 Membership and Additional ResourcesFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn:

Have you ever wondered what secret magic makes certain podcasts skyrocket to popularity, while others seem to drift in obscurity? If you're curious about how the algorithm decides which shows to promote, you're in the right place. Today, we're diving into the top three factors that influence podcast visibility and some actionable tips you can implement right away. In this episode, I reveal the top three factors that impact the podcast algorithm and how to optimize them to enhance your show's visibility. Discover the importance of subscriber growth and engagement, listener retention and completion rates, and the role of reviews and ratings. I also provide a bonus insight into the significance of SEO in titling and descriptions. Tune in for actionable tips to help your podcast reach a wider audience and boost your engagement.Learn about:00:00 Introduction to Podcast Visibility01:03 Understanding the Podcast Algorithm02:03 Introducing the Three Key Factors02:25 Subscriber Growth and Engagement03:12 Consistency in Uploads04:04 Listener Retention and Completion Rates05:22 The Role of Reviews and Ratings06:38 SEO for Your Podcast07:25 Recap and Final TipsFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website:

Are you ready to launch your podcast but feeling overwhelmed about where to start? Unsure how to create a timeline that will ensure a smooth and successful launch? You're in the right place. Today, I'm breaking down exactly how to make that happen with a step-by-step guide to crafting your podcast launch timeline. We cover the process into three key stages: pre launch preparation, building momentum, and launch day and beyond. I provide actionable steps such as defining your podcast's concept and audience, selecting a name, recording initial episodes, setting up a podcast hosting platform, and conducting early marketing efforts. Listeners are encouraged to grab her free Podcast Launch Blueprint for more detailed guidance. Throughout the discussion, the importance of engaging with the audience and maintaining consistency post-launch to build relationships and grow the show is emphasized. I also highlight the significance of staying organized and flexible to accommodate potential delays. This episode aims to equip new and existing podcasters with a comprehensive plan to launch their podcasts successfully.Learn about:00:00 Introduction to Podcast Title Frameworks01:58 Pre Launch Preparation: Laying the Foundation05:03 Building Momentum: Behind the Scenes07:55 Launch Day and Beyond: Making It Happen10:23 Conclusion and Next StepsFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

Ever wonder why some podcasts get all the clicks and downloads while others don't? In this episode of As It Relates to Podcasting, I'm diving deep into the art of crafting irresistible podcast episode titles that make your audience hit play every time.I'm excited to share four proven title frameworks that consistently deliver results, plus a bonus framework that I use frequently. These techniques will transform how you approach titling your episodes, helping you stand out in the crowded podcasting space.We'll explore the psychology behind effective titles and why these frameworks work so well. You'll learn how to use the "Never," "Why I Stopped," "Truth," and "Regrets" frameworks, along with the bonus "Start Stop" framework. I'll provide real examples for each, showing you how to adapt them to your unique podcast style and niche.Remember, a well-crafted title doesn't just attract listeners – it sets the tone for your episode and builds anticipation. It's about making a promise to your audience and delivering on it, which ultimately builds trust and grows your community.Want to take your podcast titling skills to the next level? Check out my $7 guide mentioned in the episode for even more insights on naming your podcast and planning your first three episodes. Let's make your podcast titles impossible to resist!Learn about:00:00 Introduction to Podcast Title Frameworks01:45 The Never Framework02:21 Why I Stopped Framework03:13 The Truth Framework03:59 The Regrets Framework05:17 Bonus - The Start Stop Framework06:41 How to Name Your Podcast and Plan Your First Three EpisodesGET THE GUIDE: https://www.voltproductions.co/7-purchaseFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram:

Are you looking to learn all of the industry's best-kept secrets that producers don't tell you? You're in the right place! In this episode of "As It Relates to Podcasting," my team and I share invaluable insights and essential tips on mastering podcast marketing and production.We're thrilled to introduce this new monthly roundtable format, where we'll discuss industry trends, answer your questions, and provide a behind-the-scenes look at our marketing. One of the critical topics we cover is the evolution of social media presence for podcasters. We've seen podcast marketing change drastically from 2019 to today. It's essential for creators to be face-forward and engage directly with their audience.Emily highlights the importance of podcast accessibility, such as using subtitles in reels to cater to people with hearing impairments or those who scroll without audio. It's crucial to meet listeners where they are and offer multiple ways for them to consume your content.Building a brand outside of the podcast is an often overlooked aspect as well. Many people want their podcasts to top the charts, but they miss the crucial step of creating the brand behind the podcast.We also discuss the balance between producing high-quality content and maintaining authenticity. While polished content is valuable, authenticity and relatability should not be compromised. The message you're communicating is more important than the type of equipment you use.Connect with us or book a free discovery call to discuss strategies tailored to your needs. Be sure to catch us live at the end of every month and send in your questions for personalized advice!Learn about:00:00 Introduction to Podcasting Secrets01:20 Roundtable Kickoff and Team Introductions04:25 The Evolution of Social Media Presence09:19 Building Your Podcast Brand13:25 Deepening Your Message with Podcasting17:40 Marketing and Editing as an Afterthought28:45 Final Thoughts and Community EngagementFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona...

Have you taken a break from your podcast and are now unsure of how to dive back in? Don't worry—you're not alone. Here we are, returning to the air after many months OFF the air! And the truth is, many podcasters face this challenge, which is why today I'm sharing five effective ways to make a strong comeback. Podcast hiatuses are a common occurrence. Life happens; podcasters get overwhelmed, and the podcasting takes a backseat. There's absolutely nothing wrong with taking a break—in fact, sometimes it's necessary. However, coming back strong can be a game-changer, and that's what today's episode is all about.Feeling inspired? Don't forget to follow As It Relates to Podcasting for more tips on launch and growing your podcast. We're here every Thursday with brand new episodes. Share your thoughts, questions, or feedback in the comments, or reach out via Instagram or email. Your input just might inspire our next episode. Now go ahead, get your podcast relaunched, and welcome back!Learn about:00:00 Intro01:12 Why Podcast Hiatus' Happens02:20 Five Ways to Return from Hiatus02:24 Creating a Teaser Episode04:55 Addressing Your Hiatus Directly06:02 Leveraging Social Media and Newsletters08:17 Coming Back with Fresh Content10:10 Collaborating with Other Podcasters11:06 Conclusion and Final ThoughtsFREE RESOURCES:Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunityMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kitConnect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest:

Hey friend! Here's a quick update to take a moment to explain the hiatus on my podcast and YouTube channel, sharing insights from my research and strategy sessions.Starting in September, the podcast will focus more on solo episodes, tangible how-tos, and shorter content that you prefer. Alongside this, we'll be sharing a new series with live components in my Facebook community. I also reveal a rebranding of my 'Happiness Happens' podcast to better align it with my goals, aiming to provide the best content to help you grow, launch, and monetize your podcast. I encourage you to stay connected via Instagram, my email list, and my Facebook group for exclusive updates and behind-the-scenes information.00:00 Introduction and Taking a Break01:29 Research and Strategy Insights02:01 Upcoming Podcast Changes02:19 Community Engagement and Updates03:05 Ways to Stay Connected03:39 Conclusion and GratitudeConnect with Me here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant podcast community. Building a community requires tailoring your efforts to meet the unique needs of your audience. Kendall highlighted that no two communities are the same, and the most successful ones are those that respond to their members' actual wants and needs. Essentially, your community should reflect the interests and desires of its members. To better serve your community, it's crucial to understand their motivations. Kendall suggested that direct conversations with your audience are invaluable. Asking them questions about their goals, challenges, and preferences can provide insights that help you shape a community that resonates with them. Kendall advised treating negative feedback as an opportunity to demonstrate the human side of your brand. Instead of viewing it as an affront, see it as a chance to engage, listen, and explain your actions. Personal responses and transparency can turn a disgruntled member into a loyal advocate. When launching a new community or reviving a dormant one, take the lead in starting conversations. Kendall noted that it's essential to post regularly and encourage interaction until the community gains momentum and members feel comfortable contributing on their own. Building a strong podcast community is about creating meaningful connections, responding to the needs of your audience, and fostering a space where members feel valued. For those looking to build or strengthen their podcast communities, these actionable tips from our conversation provide a valuable roadmap to success. Learn about: 00:00 Intro 01:59 Why Community Management? 03:40 Building a Community: Key Elements 05:17 Understanding Your Audience 07:25 Online and Offline Community Building 11:51 Handling Feedback and Negative Comments 13:56 Starting and Reviving a Community 15:03 Conclusion and Farewell   FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with RiversideFM here: riverside.fm Facebook Group: https://www.facebook.com/groups/riversideconversationcreators/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In this week's episode, I am thrilled to be joined again by Kendall Breitman, Community Manager at Riverside FM. Building on our previous discussion, we delve into what makes a great podcast host and guest, sharing practical tips and insights drawn from Kendall's extensive experience in both journalism and community management. The Art of Being a Good Host: Kendall emphasizes the importance of listening actively to your guests, ensuring a natural and engaging conversation. We discuss the balance between structured preparation and allowing spontaneity, using bullet points as anchors to guide the conversation without being overly rigid. It's crucial to tailor your approach to your show's audience, providing value and maintaining a dynamic flow. Creating a Great Guest Experience: We explore how to create an enjoyable and memorable experience for your podcast guests. Pre-show preparation, setting a relaxed tone, and avoiding overly scripted interactions are key. Engaging your guests in a way that highlights their unique perspectives while aligning with your show's theme enhances the overall quality of your podcast. Engaging Conversations and Bullet Points: Kendall recommends using three to five bullet points to keep the conversation focused. This method ensures that the discussion remains relevant and impactful, providing listeners with valuable insights. We also touch on the importance of having a strong opening and closing question to anchor the episode and guide the narrative. The Importance of Pre-Show Prep: Effective pre-show preparation involves more than just technical setup. Kendall suggests having a "green room" conversation to build rapport and set the tone before recording. This approach helps both host and guest feel comfortable, leading to a more fluid and natural dialogue. Tips for Podcast Guests: For guests, it's beneficial to listen to a few episodes of the show they will be appearing on to understand the format and style. Wearing something that makes you feel confident can also positively impact the conversation. Treating the podcast appearance as a friendly chat rather than a formal interview makes for a more engaging and authentic experience.   Learn about: 00:00 Intro 01:39 The Art of Being a Good Host 02:35 Creating a Great Guest Experience 03:42 Structuring Your Podcast Effectively 05:04: Engaging Conversations and Bullet Points 07:12 The Importance of Pre-Show Prep 14:37 Tips for Podcast Guests   FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity   MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with RiversideFM here: riverside.fm Facebook Group: https://www.facebook.com/groups/riversideconversationcreators/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In this week's podcast episode, I interviewed Kendall Brightman, the community manager at Riverside FM. Kendall highlighted how Riverside FM democratizes the podcasting process by allowing users like me to record professional-quality audio and video without needing fancy equipment or a studio. She recommended using an iPhone as a high-quality webcam and shared tips for setting up microphones. Kendall dove into Riverside FM's key features that I find really valuable, like the editing suite with text-based and timeline editing, animated captions, layout adjustments, and the ability to regenerate show notes after edits. She also discussed the AI-powered "Magic Clips" tool that identifies engaging clips from my recordings so I can easily create social media content. Throughout our conversation, Kendall emphasized Riverside FM's focus on user feedback and community engagement to continuously improve the product for creators like myself. She invited my listeners to try the free version and join the Facebook community group. We covered how I can leverage the platform for not just my podcast, but also webinars, voiceovers, livestreams and more.   Learn about: 00:00 Intro 01:28 Overcoming Tech Issues 02:19 Why Riverside FM Stands Out 05:58 Recording Tech and Setup Tips 12:25 Riverside FM Features and Updates 15:09 Community Engagement and Feedback 18:13 Show Notes and Transcription 20:58 Content Creation and Social Media Clips 27:16 Conclusion and Upcoming Episodes FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with RiversideFM here: riverside.fm Facebook Group: https://www.facebook.com/groups/riversideconversationcreators/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

I've been podcasting since 2018 and I've learned a thing or three about the craft that I want to share with you today. What we're covering today are three essential pre checks that you may have missed before you hit record. Plus, I have a bonus tip for you at the end of our discussion that you won't want to miss! The following tips may seem simple, but performing these steps can drastically enhance the quality of your podcast. By following these prechecks, you'll notice a remarkable difference in the production value of your recordings.  These pre checks include verifying your microphone connection and settings, using a clap to sync audio and video tracks, and ensuring all recording equipment is turned on and properly connected. The host also offers a bonus tip on setting up your recording space to ensure a clean and distraction-free environment. Following these steps can significantly enhance the quality and production value of your podcast. Learn about: 00:00 Intro 00:45 Tip 1 02:03 Tip 2 03:21 Tip 3 04:43 Bonus tip FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Have you ever wondered what goes on behind the scenes of producing a podcast? Today, we peel back the curtain and get into the intricate production process.  Starting at the foundation, we talk about having a booking and client management system to streamline the scheduling process. With tools like High Level, managing booking calendars, intake forms, and automated guest reminders has become an absolute game-changer, ensuring a smooth experience for guests before recording. When it comes to recording, I trust Riverside FM to deliver excellent audio quality, especially when collaborating with remote guests. The ability to separate audio and video tracks for each guest has proven invaluable during the editing phase, ensuring a seamless final product. For editing and crafting show notes, Descript is my go-to tool. By leveraging its transcription capabilities, she can seamlessly edit audio while referring to the transcript. This not only streamlines the editing process but also aids in creating engaging show notes and repurposing content across platforms. When it comes to designing visual content, Canva emerges as a versatile ally, offering an array of templates for artwork, thumbnails, and more. To bring these visuals to life, we turn to CapCut, seamlessly integrating it with Descript for a cohesive content creation workflow. To keep podcast projects organized and on track, I turn to Trello. With different boards for content planning, guest communication, and episode logistics, Trello serves as a visual hub for managing every aspect of the production process. Once episodes are edited and polished, we recommend hosting on Libsyn to distribute shows across various platforms. By manually uploading video content to YouTube, we maintain full control over titles and visuals, ensuring a tailored experience for the audience. For newcomers looking to venture into podcasting, I offer a comprehensive Podcast Launch Kit that covers everything from podcast launching to social media strategies. This kit serves as a one-stop resource for podcast management, social media templates, and growth strategies. And there you have it! Our complete workflow unveiled, from booking guests to editing visuals and everything in between. If you have any questions or simply want to engage further, head over to our Facebook community. Share this insightful podcast episode with a friend and stay tuned for more exciting content in next week's episode! Learn about: 00:00 Intro 00:30 Booking and Client Management System 01:01 Recording 01:49 Editing and Show notes - Descript 03:03 Visual Content - Capcut, Canva 03:42 Project Management System 04:20 Hosting and Distribution 05:09 Promotion 06:21 Where to begin if you're new - Podcast Launch Kit FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

As a podcaster, you know that launching a podcast and growing your audience takes more than just recording and uploading episodes. You need a solid strategy in place to stand out in the crowded world of podcasting. In this post, we'll dive into three powerful strategies that will supercharge your podcast launch and growth, shared by podcasting expert Simona. First, we dive into nailing your branding and positioning. This includes defining your niche, tone, angle, and ideal listener. Developing a mission statement for your podcast sets the foundation for all aspects of your show, from content creation to visual identity. Researching your target audience's needs and preferences is crucial for shaping your content and attracting listeners. To further support podcasters in honing their branding and positioning, I encourage you to join my Facebook community and podcast success vault for in-depth resources and guidance. In addition to crafting new content, I suggest repurposing popular blog series, videos, or presentations into podcast episodes. Leveraging existing content not only saves time but also capitalizes on established audience interest. One common pitfall I often highlight is the lack of promotion after launching a podcast. She stresses the importance of actively promoting episodes across various platforms to reach a wider audience. Scheduling social media posts, sending out emails, and consistently promoting the podcast are key to increasing visibility and engagement. My final strategy focuses on guest appearances and cross-promotion opportunities. By collaborating with other podcasters and tapping into new audiences, podcasters can expand their reach and impact. Researching and pitching to relevant podcasts, actively promoting guest appearances, and fostering connections within podcast communities are key to maximizing exposure. Learn about: 00:00 Intro 00:42 Strategy 1 - branding and positioning 02:43 Strategy 2 - leveraging your existing audience 03:24 Action item - look through your content to repurpose items that are most popular 03:44 Promote it! 04:17 Strategy 3 - Pursuing guest appearances and cross promotion 05:58 Join our community FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In this episode, I'm teaching you how to use Descript, my favourite features (like text-based editing, AI show note generator, and creating podcast social media quotes and clips). we'll explore the power and efficiency of Descript, a game-changing audio visual editing tool favored by industry experts.  One of the standout features of Descript is its text-based editing capability. By transcribing your recordings into text, Descript allows you to edit directly from the transcript, enabling seamless content rearrangement and additions with just a few clicks. Discover how Descript's AI analyzes your voice to seamlessly integrate additional pieces into your recordings through the overdub feature. Say goodbye to awkward edits and re-records as Descript simplifies the process with precision. Learn how Descript's quote and clip features revolutionize content creation by empowering creators to extract soundbites and create shareable video content effortlessly. Elevate your engagement metrics with visually appealing clips for social media and beyond. Explore how Descript automates the creation of show notes and blog posts, saving you invaluable time. Let Descript generate show notes based on timestamps and tone recognition, giving your content a professional and personalized touch with minimal effort. For YouTubers, Descript's integration with your channel is a game-changer. Edit audio and video directly, generate captions, and boost accessibility and discoverability effortlessly, all within the Descript platform. Unleash the full potential of Descript with practical tips such as learning keyboard shortcuts, training speech recognition with custom vocabulary, batch processing for efficiency, collaborative editing, and experimenting with advanced features like multi-track editing and audio effects. In our opinion, Descript stands as a versatile and innovative tool that can revolutionize your editing process, whether you're a seasoned podcaster or just starting out. Embrace Descript's features to create high-quality content efficiently and elevate your creative output.  Learn about: 00:00 Intro 00:36 Masterclass  00:54 Text based editing 01:25 Overdub feature 01:53 Quotes and clip creation 02:40 Show notes and blogs 04:02 YouTube integration 04:57 Custom vocabulary 05:10 Batch editing 05:21 Collaborating on files 05:33 How to experiment on Descript FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Creating a successful podcast requires more than just great content—it also requires the right gear and setup to deliver high-quality audio and video. In this episode, we'll take you behind the scenes of my podcast setup, where I share valuable insights on microphones, cameras, recording software, and set design. Designing an engaging podcast setup on a budget is possible with a few strategic choices. Simona emphasizes the importance of a clean and distraction-free background, suggesting the inclusion of elements like plants, pictures, and adjustable lighting to enhance visual appeal. Attention to sound quality, through simple sound treatments and strategic positioning, completes the set design for a professional look. My podcasting gear essentials include the Shure MV7 microphone, Logi Stream Cam, Sony ZV E10 camera, and Riverside FM recording software. Starting simple and upgrading gradually is the key takeaway for aspiring podcasters looking to elevate their content production. Have your podcasting gear, set design, or tech-related questions ready? Join my Facebook group or drop your comments below to engage with like-minded podcasters and receive expert insights. Learn about: 00:00 Intro 00:31 Microphone 01:41 Camera 04:10 Recording Software 05:17 Set design 07:34 Join our community FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Today, we dive into the world of AI tools and how they can revolutionize your podcast production workflow. If you're looking to save time, increase efficiency, and unlock new creative possibilities, then you're in the right place. Artificial Intelligence has become an invaluable asset for podcasters. By blending AI capabilities with human creativity, podcasters can achieve new heights in content creation and production. Simona highlights three cutting-edge AI tools that can transform your podcasting experience: Tool 1 - Canva: Visual Excellence Made Easy Canva's AI features offer a seamless experience for creating engaging podcast visuals. From cover art to brand visuals, Canva provides a user-friendly platform to bring your creative vision to life effortlessly. Tool 2 - Claude AI: Writing Assistant Extraordinaire Claude AI serves as a writing assistant, aiding podcasters in overcoming writer's block and generating content outlines, scripts, and show notes. Its nuanced responses and creative insights provide a unique perspective on content creation. Tool 3 - Descript: Audio Editing Reimagined Descript is a game-changer in audio editing, offering transcription services that sync seamlessly with audio and video files. From eliminating filler words to generating show notes, Descript simplifies the editing process, allowing podcasters to focus on creating quality content. While AI tools offer efficiency and convenience, Simona emphasizes the importance of retaining human creativity in podcast production. AI tools should complement, not replace, the creative input of podcast hosts, ensuring that the content resonates authentically with the audience. As you explore the realm of AI tools for podcasting, remember that innovation enhances, but creativity inspires. Embrace the possibilities that AI tools offer while staying true to your unique voice and vision as a podcaster. Thank you for tuning in to this episode. Stay tuned for more insights and tips on leveraging technology to elevate your podcasting journey. Learn about: 00:00 Intro 00:24 Masterclass + Facebook Group 01:53 Tool 1 - Canva 03:56 Tool 2 - Claude AI 06:18 Tool 3 - Descript FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie JOIN OUR LIVE MASTERCLASS: https://www.voltproductions.co/3-steps-to-launch-masterclass Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Pinterest: https://www.pinterest.com/SimonaCostantini_/ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Are you looking to unlock the full potential of YouTube for your business? In this final part of our four part series, I'm joined by Jamar Diggs, as we dive deep into the strategies and techniques necessary to leverage YouTube effectively for business growth. Why YouTube for Growing Your Business Jamar highlights the long-term benefits of YouTube, emphasizing how it can attract a broad audience and support the entire customer journey, from the initial sales process to customer retention and advocacy. SAS Brands: Attracting and engaging customers Jamar draws parallels between YouTube strategies and those used by Software as a Service (SaaS) companies. He breaks down the process into attracting customers, facilitating the sales process, and empowering customers through knowledge bases. The focus is on creating content that resonates with the audience at different stages of their journey. Providing a Knowledge Base and Empowering Customers The conversation shifts towards the importance of providing a knowledge base to support customers using your product or service. Jamar emphasizes the value of creating instructional content on YouTube to assist customers in overcoming challenges and maximizing their experience. This not only aids in customer retention but also attracts new prospects through valuable resources. Being Customer Centric Jamar underlines the significance of being customer-centric, showcasing success stories and fostering a sense of community among customers. By highlighting client testimonials and creating content that celebrates community achievements, businesses can inspire loyalty and advocacy among their customer base. We wrap up our conversation by emphasizing the transformative power of YouTube when used strategically for business growth. They stress the importance of creating purpose-driven content, building a loyal community, and inspiring customers to become brand advocates. Learn about: 00:00 Intro 02:50 Why Youtube for growing your business 04:08 Attracting your customer and audience 09:54 Providing a knowledge base and empowering your customer 14:22 Being Customer centric 18:12 Last insights from Jamar Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Jamar here: Instagram: https://www.instagram.com/jamardiggs/ YouTube: https://www.youtube.com/@JamarDiggs LinkedIn: https://www.linkedin.com/in/jamardiggs/ FREE YouTube Training: https://jamardiggs.com/training Threads: https://www.threads.net/@jamardiggs https://jamardiggs.com/   Jamar's Resources: Shop: https://shop.jamardiggs.com/ Low Lift Club: https://jamardiggs.com/community Learn about YouTube services: https://jamardiggs.com/#services YouTube Keyword Research Tool, VidIq: https://vidiq.com/jamardiggs FREE YouTube Benchmark group: https://benchmarks.databox.com/groups/b9c0de83-9c49-41d5-b5f4-321bee387ba0   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

YouTube has become a powerhouse platform for content creators and businesses alike, offering a vast space for sharing knowledge, building communities, and attracting audiences. In a recent podcast episode with YouTube marketing strategist Jamar Diggs, the discussion delved deep into the intricacies of growing a YouTube audience from the ground up, understanding audience engagement, and leveraging the platform's algorithm to your advantage. Unpacking Audience Growth and Engagement Strategies We explore various strategies for nurturing audience growth and engagement. From creating a content strategy that resonates with viewers to utilizing calls to action effectively in videos, the conversation highlighted the importance of connecting with your audience authentically. The YouTube Funnel Strategy Jamar introduced his YouTube funnel strategy, which focuses on creating different types of videos to cater to viewers at various stages of their journey. This includes anchor videos, shifting perspectives videos, combating objections videos, and core values/personal videos. Each video type plays a specific role in guiding viewers through their decision-making process, ultimately building trust and credibility with the audience. Leveraging Multiple Content Platforms The discussion also touched upon the significance of integrating YouTube with other social media platforms to drive traffic and boost visibility. By strategically sharing video content across different channels and engaging with viewers on various platforms, creators can amplify their reach and foster a connected community. The Power of Audience Interaction One key takeaway from the episode was the emphasis on engaging with viewers who comment on videos. Jamar highlighted how responding to comments not only fosters a sense of community but also sends positive signals to the YouTube algorithm. This interaction plays a vital role in boosting engagement metrics and ultimately influencing the discoverability of videos. Tips for Optimizing Your YouTube Strategy Jamar shared valuable insights on optimizing YouTube descriptions, incorporating effective calls to action, and capitalizing on the first 24 hours of video publication. By strategically structuring video descriptions, including relevant links, and promoting videos within the initial time frame, creators can maximize their video's impact and reach a wider audience. In a world where digital content reigns supreme, understanding the nuances of audience growth and engagement on platforms like YouTube is crucial for success. By implementing strategic approaches, fostering meaningful interactions with viewers, and leveraging the power of multimedia content, creators can carve a niche for themselves in the competitive digital landscape. Learn about: 00:00 Intro 02:10 Creating only two YouTube videos per month 05:56 The difference between an intro discovery call and a sales/strategy call 10:09 Podcasts vs. YouTube 12:59 Types of videos to create each month 14:06 Recommendations for CTA in each video 15:34 How to structure YouTube descriptions + links 18:02 How important is it to engage with people who actually comment on your video 19:19 The importance of the first 24 hours of publishing a video 20:22 Low Lift Club Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Jamar here: Instagram: https://www.instagram.com/jamardiggs/ YouTube: https://www.youtube.com/@JamarDiggs LinkedIn: https://www.linkedin.com/in/jamardiggs/ FREE YouTube Training: https://jamardiggs.com/training Threads: https://www.threads.net/@jamardiggs https://jamardiggs.com/   Jamar's Resources: Shop YouTube Training and Templates: https://af.uppromote.com/jamar-diggs/register The Low-Lift Club YouTube Membership: https://jdiggsmedia.thrivecart.com/low-lift-club-community-membership/partner/ Learn about YouTube services: https://jamardiggs.com/#services YouTube Keyword Research Tool, VidIq: https://vidiq.com/jamardiggs FREE YouTube Benchmark group: https://benchmarks.databox.com/groups/b9c0de83-9c49-41d5-b5f4-321bee387ba0   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Content creation on YouTube can be a daunting task, especially when you strive to create engaging and high-quality content that resonates with your audience. In this episode of "As It Relates to Podcasting," Jamar Diggs, a YouTube marketing strategist, and I dig into the world of content creation on YouTube. Together, we share insights on creating content that converts and keeps viewers coming back for more. We discuss the essential elements of creating compelling YouTube content, including video titles, descriptions, SEO strategies, thumbnail creation, consistency in posting schedules, and audience engagement practices. The Mindset Behind Content Creation: Jamar emphasized the importance of understanding the mindset behind content creation. He highlighted the misconception that content creation is a long game and shared strategies to overcome the aversion to consistent posting. Debunking Myths About Subscribers: Jamar debunked the myth that posting content weekly is necessary to grow subscribers. Instead, he focused on business growth and the importance of attracting an engaged audience that converts. Importance of Tags in Videos: Jamar discussed the significance of tags in YouTube videos, using them as secondary keywords to optimize video descriptions. He stressed the importance of using tags strategically to enhance the discoverability of content. Best Practices for Video Intros and Outros: Simona and Jamar shared their best practices for creating effective video intros and outros. They emphasized the importance of hooking viewers in the first 30 seconds, introducing oneself and the transformation viewers can expect, and keeping the audience engaged throughout the video. Titles and Thumbnails: The duo highlighted the vital role of titles and thumbnails in attracting viewers. They discussed the need for compelling titles that align with the video's content and thumbnails that complement the title to increase click-through rates. Audience Growth and Engagement: The next episode will focus on audience growth and engagement strategies. They teased insights into developing strategies for creating two episodes a month and engaging viewers effectively. Creating engaging content on YouTube requires a blend of strategy, creativity, and consistency. By leveraging these insights, content creators can enhance their YouTube presence and grow their audience effectively.  Learn about: 00:00 Intro 02:38 The mindset behind content creation 04:27 Different strategies for creating content 05:27 Debunking the myth of posting a lot of content every week to get subscribers + framing our goals 09:04 Understanding what ‘successful' means to your client 11:26 What makes a good YouTube video 15:45 How important are video tags  17:42 How to do keyword research 19:40 Creating better titles and thumbnails 21:59 How to name your videos 24:18 Best practices for podcasters for video intros and outros to keep your viewers engaged   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Jamar here: Instagram: https://www.instagram.com/jamardiggs/ YouTube: https://www.youtube.com/@JamarDiggs LinkedIn: https://www.linkedin.com/in/jamardiggs/ FREE YouTube Training: https://jamardiggs.com/training Threads: https://www.threads.net/@jamardiggs https://jamardiggs.com/   Jamar's Resources: Shop YouTube Training and Templates: https://af.uppromote.com/jamar-diggs/register The Low-Lift Club YouTube Membership: https://jdiggsmedia.thrivecart.com/low-lift-club-community-membership/partner/ Learn about YouTube services: https://jamardiggs.com/#services YouTube Keyword Research Tool, VidIq: https://vidiq.com/jamardiggs FREE YouTube Benchmark group: https://benchmarks.databox.com/groups/b9c0de83-9c49-41d5-b5f4-321bee387ba0   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Are you dreaming of building a YouTube channel that not only attracts subscribers but also converts and generates revenue? In today's episode of As It Relates to Podcasting, Jamar Diggs joins me to talk about how to navigate the intricacies of YouTube's ecosystem and set up a channel for success. Jamar is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Understanding YouTube's Ecosystem: Jamar emphasizes the importance of comprehending the essence of YouTube's ecosystem before diving into channel creation. By grasping the dynamics of YouTube and choosing a niche market keenly, content creators can target their audience effectively and craft compelling content that resonates with viewers. The Power of Niche Selection: Identifying your niche and understanding your target audience's needs and preferences are paramount steps in building a successful YouTube channel. Jamar emphasizes the significance of creating content that aligns with your audience's interests and provides value, leading to higher engagement and retention. Aligning Content with Audience Transformation: Every piece of content you create should aim to facilitate a transformation in your audience. By addressing their pain points, offering solutions, and delivering valuable insights, you can establish yourself as a trusted authority in your niche and foster a loyal following on YouTube. Building a Strong Channel Foundation: Setting up a YouTube channel involves more than just uploading videos. Jamar advises creators to be clear on their channel's purpose and the transformation they want viewers to experience. By defining your target audience and honing in on their characteristics and behaviors, you can tailor your content to resonate deeply with them. Avoiding the Creator Trap: One pitfall content creators often encounter is deviating from their core message in pursuit of wider reach. Jamar warns against creating out-of-alignment content just for the sake of views, stressing the importance of staying true to your channel's purpose and delivering content that speaks directly to your target audience. As we navigate the ever-evolving landscape of YouTube, it's essential to stay true to your channel's vision and cater to the needs of your audience. By understanding the nuances of YouTube's ecosystem, selecting a niche strategically, and creating content that drives transformation, you can pave the way for a successful and thriving YouTube channel. Building a profitable YouTube channel requires a blend of strategy, creativity, and audience-centric focus. With Jamar's insights as a guiding light, content creators can embark on their YouTube journey with clarity and purpose, setting the stage for growth, engagement, and success. Learn about: 00:00 Intro 04:12 Why YouTube 11:59 How the YouTube ecosystem has changed 14:36 3 things Jamar would do if he was starting a YouTube channel from scratch 16:56 Do you need multiple YouTube channels for multiple brands? 21:14 Two key factors in starting a YouTube channel 22:45 The content creator trap that people who tend to do the eye rolls at the term "ideal client" 25:52 Creating content for your niche   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Jamar here: Instagram: https://www.instagram.com/jamardiggs/ YouTube: https://www.youtube.com/@JamarDiggs LinkedIn: https://www.linkedin.com/in/jamardiggs/ FREE YouTube Training: https://jamardiggs.com/training Threads: https://www.threads.net/@jamardiggs https://jamardiggs.com/   Jamar's Resources: Shop YouTube Training and Templates: https://af.uppromote.com/jamar-diggs/register The Low-Lift Club YouTube Membership: https://jdiggsmedia.thrivecart.com/low-lift-club-community-membership/partner/ Learn about YouTube services: https://jamardiggs.com/#services YouTube Keyword Research Tool, VidIq: https://vidiq.com/jamardiggs FREE YouTube Benchmark group: https://benchmarks.databox.com/groups/b9c0de83-9c49-41d5-b5f4-321bee387ba0   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In the world of podcasting, the journey to success involves more than just recording and publishing episodes. It extends into leveraging digital marketing strategies, such as paid ads, to amplify your reach and impact on social media platforms. In this final part of our four-part series, paid ads expert Megan Shields delves deep into the intricacies of utilizing paid ads for social media growth in the podcasting realm. Strategic Ad Campaigns: Megan delves into the intricacies of structuring engagement and reach campaigns to build and nurture audiences effectively. By leveraging strategic ad funnels and retargeting capabilities, podcasters can amplify their brand visibility and conversion opportunities without breaking the bank. Crafting Compelling Content: The discussion evolves to highlight the importance of creating introductory and nurture content that resonates with audiences at different stages of the buying cycle. By focusing on authentic storytelling and delivering value-driven messages, podcasters can forge lasting connections and establish credibility within their niche. The Power of Consistency: We underscore the significance of maintaining a consistent presence across social media platforms, podcasts, and email lists to reinforce brand recognition and stay top of mind for potential listeners. The cumulative effect of multi-channel marketing contributes to long-term audience growth and engagement. Budget-Friendly Approach: Dispelling the myth of exorbitant ad spend requirements, Megan advocates for a budget-friendly approach to implementing the trifecta strategy. By allocating modest daily budgets to social media ads and podcast promotions, podcasters can kickstart their digital marketing journey without breaking the bank. As we navigate the dynamic realm of podcasting, harnessing the power of paid ads for social media growth emerges as a game-changer for amplifying audience engagement and expanding reach. With expert insights from Megan Shields, podcasters are equipped to embark on a transformative journey towards podcasting success fueled by targeted digital marketing strategies.  Learn about: 00:00 Intro 04:40 Social media growth and how it can relate to podcast growth 06:57 What is the best way to get new traffic on podcast apps 08:06 Where to start with paid ad creative 10:04 The link between having a presence on social media and the impact on your podcast 12:23 How to streamline different pieces of content, and where should someone start first 13:36 What is a good budget to give yourself when running paid ads 15:53 Getting through the noise   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Megan here: Instagram: https://www.instagram.com/chimehousemedia Facebook: https://www.facebook.com/chimehousemedia https://www.chimehousemedia.com/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get overlooked is the power of email list growth. How can podcasters effectively use their email list to increase downloads, gain more subscribers, and make a bigger impact with their podcast? In this episode, we dive into actionable insights shared by email list and ads growth expert, Megan Shields, on how to leverage email marketing strategies for podcast success. We talk about the importance of email list growth in the podcasting world. She sets the stage for a conversation with Megan Shields, an expert in paid ads and email list strategies specifically designed for podcasters. Leveraging Paid Ads for Email List Growth The focus shifts to leveraging paid ads to grow email lists and maximize podcast impact. Megan highlights the significance of email list growth for creators, emphasizing the power of email marketing in engaging with listeners and fostering community. Structuring Email List Growth Strategies Megan reveals a strategic approach to email list growth, emphasizing the use of Facebook lead forms as a powerful tool for opt-ins. She explains how creators can streamline the opt-in process on Facebook, engage with audiences effectively, and seamlessly integrate leads into email marketing platforms like ConvertKit or MailChimp. Creative Freebies and List Building The duo discusses the importance of offering valuable freebies to entice audience opt-ins. Megan shares insights on creating podcast-specific freebies and engaging audiences with tailored content. They explore various creative options like video series, challenges, and training sessions as effective list-building strategies. Engaging Email Marketing for Podcast Growth Simona and Megan delve into the impact of email marketing on podcast growth and audience engagement. They stress the value of building a loyal subscriber base for promoting new episodes, running contests, and attracting potential sponsors in the podcasting landscape. Nurturing Audience Feedback and Engagement Emphasizing the importance of direct audience feedback, Megan highlights the value of engaging with subscribers through email communication. They discuss the role of email lists in refining podcast content, understanding audience preferences, and driving community interaction. In closing, the discussion underscores the immense potential of email list growth strategies for podcasters. Simona and Megan stress the long-term benefits of building and nurturing email lists, leveraging creative freebies, and engaging with subscribers to enhance podcast impact and reach. By incorporating expert insights from Megan Shields, creators can unlock the untapped potential of email list growth to amplify their podcasting success and deepen audience connections. Email marketing isn't just a tool—it's a strategic asset for podcasters looking to expand their reach and make a lasting impact in the ever-evolving podcast landscape. Unlock the power of email list growth and propel your podcasting journey to new heights with Megan Shields' expert strategies and actionable tips. Discover the key to engaging with your audience, driving downloads, and maximizing your podcast's impact through effective email marketing tactics. Learn about: 0:00 Intro 3:53 What is the structure of the email list strategy 6:14 Using Facebook Forms for paid ads 7:58 What type of Freebie would a podcaster create  10:43 What other types of creative could you run to build your email list 14:22 Getting direct feedback from your audience 17:05 How many different freebies or forms would you run at once to get a testing perspective 18:31 Anything else when it comes to email marketing and growth strategy   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Megan here: Instagram: https://www.instagram.com/chimehousemedia Facebook: https://www.facebook.com/chimehousemedia https://www.chimehousemedia.com/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In today's digital age, podcasting has become a powerful medium for sharing stories, knowledge, and engaging with audiences worldwide. However, one common challenge podcasters face is how to increase their podcast downloads without spending all day on social media. In this episode, we get into the world of podcast growth strategies with insights from paid ads expert, Megan Shields. The conversation revolves around part one of Megan's trifecta strategy for podcasters, focusing on download growth. Trifecta Strategy: Megan highlights the trifecta ad strategy for clients, which includes download growth, email list growth, and social media growth working together synergistically. She emphasizes the importance of testing different ad creatives, understanding the target audience, and ensuring that the podcast content is optimized for increased traffic. Data Analysis: Megan shares insights into how she analyzes podcast download data on platforms like Apple Podcasts to determine the success of ad campaigns. She emphasizes the need for consistent monitoring and optimization based on data trends. Video Ads Dominance: One key trend highlighted by Megan is the dominance of video ads in recent times. She explains that video ads, especially those with organic and relatable content, tend to perform exceptionally well in driving engagement and conversions for podcasters. Creative Testing: When it comes to running ads, Megan suggests testing different types of video creatives, such as direct podcast teasers, episode highlights, and point-of-view content. By experimenting with various creatives, podcasters can optimize their ad campaigns for better results. The focus shifts towards final tips for podcast growth. Megan emphasizes the importance of consistent content creation, strategic call-to-actions, and leveraging organic-looking content for ads to resonate with audiences effectively. In conclusion, the insights shared by Megan Shields shed light on the effectiveness of leveraging paid ads for podcast growth. By implementing a strategic approach, analyzing data trends, and testing different creatives, podcasters can unlock new avenues for audience engagement and expansion. As podcasting continues to evolve as a dynamic storytelling platform, utilizing paid ads effectively can be a game-changer for reaching a wider audience and maximizing the impact of your podcast content. Whether you're a beginner in the podcasting world or a seasoned creator, incorporating these strategies can pave the way for sustainable growth and success in your podcasting journey. Learn about: 0:00 Intro 1:13 Podcast Success Vault 4:54 Her trifecta strategy, starting with download and podcast growth 8:09 How to figure out which episodes to target 8:45 Drawbacks or discrepancies in data 10:57 How long to run ads and how to gauge how they're performing  13:40 When to update the creative 14:45 Leveraging video in your ads   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Megan here: Instagram: https://www.instagram.com/chimehousemedia Facebook: https://www.facebook.com/chimehousemedia https://www.chimehousemedia.com/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In today's digital age, podcasting has become a powerful medium for sharing stories, information, and knowledge with a global audience. However, with the increasing popularity of podcasts, it has become crucial for podcasters to find innovative ways to grow their audience and stand out in a crowded market. One effective strategy that many podcasters are turning to is leveraging paid ads to expand their reach and visibility. In this episode, Megan Shields and I dive into the power of paid ads. Megan, a paid ads expert specializing in podcast advertising, shares valuable insights on how podcasters can effectively use paid ads to grow their audience and elevate their podcasting journey. Podcast Success Vault: The Podcast Success Vault, a new membership by VOLT Productions, offers podcasters a lifeline for starting, growing, and monetizing their shows. From simplifying the podcasting journey to providing comprehensive resources and expert guidance, the membership aims to empower podcasters at every stage of their podcasting career. Fundamentals of Paid Ads for Podcasts: Megan delves into the fundamentals of leveraging paid ads for podcasts, emphasizing the importance of understanding the strategy behind using ads to enhance audience growth. She discusses the significance of setting up essential elements such as business manager accounts, Facebook pixels, and audience targeting for effective ad campaigns. Knowledge Gap and Intimidation Factor: Megan addresses the common knowledge gap and intimidation factor that podcasters may face when considering paid ads. She highlights the misconception around leveraging ads solely for sponsorships and emphasizes the impactful role that Facebook and Instagram advertising can play in reaching a wider audience. Ad Spend and Strategy: When it comes to ad spend, Megan provides valuable insights on budget-friendly ad strategies that can kickstart podcast growth without breaking the bank. She stresses the importance of choosing the right campaign objectives and how even a modest investment in paid ads can yield significant results in audience growth and engagement. Launching Phase and Campaign Objectives: Megan explores the idea of leveraging paid ads during the launch phase of a podcast, recommending the use of signup pages and waitlists to build an email list for future engagement. She also discusses the importance of testing different ad strategies, from directing traffic to websites to promoting specific podcast episodes, to optimize audience engagement and conversion. As podcasting continues to evolve as a prominent form of content creation, leveraging paid ads has become a strategic imperative for podcasters looking to expand their reach and amplify their message. Megan Shields' insights shed light on the potential of paid ads in driving podcast growth and engagement, offering a roadmap for podcasters to navigate the realm of advertising with confidence and clarity. Learn about: 0:00 Intro 0:20 Podcast Success Vault 3:27 Why leverage podcast ads specifically 5:03 Is there a knowledge gap about paid ads especially with DIY podcasters 8:14 How to set up your Facebook and Instagram accounts for ads 10:37 Understanding Meta's Pixel 11:57 Experience with boosting posts 15:19 Does Facebook give you good guidance when it comes to ads 16:44 Where to run ads to 20:23 Can you leverage ads in the launch phase of your podcast 21:18 Figuring out Ad Spend   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Megan here: Instagram: https://www.instagram.com/chimehousemedia Facebook: https://www.facebook.com/chimehousemedia https://www.chimehousemedia.com/    Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Are you a podcaster looking to simplify your processes, grow your reach, make a bigger impact, and have more listener retention and overall growth? In this episode, I'll be sharing with you five of my favorite resources for podcasters that I swear by and absolutely live by. These resources have helped me streamline my podcasting journey, and I am confident they will do the same for you. But before we dive into these amazing resources, I have some exciting news to share with you. My agency, Volt Productions, has undergone a complete rebrand! We have a brand new name, new website, new programs, new offers, new everything. This rebrand is the next step in our journey to becoming a household name in the podcasting space. I invite you to check out our new website, explore our programs and offers, and share them with other creators you love. Our goal is to empower podcasters like you to bring their message to the mic and make a massive impact. Now, let's jump into the resources that will revolutionize your podcasting process: 1. Analytics Report Tracker:  Have you ever wanted a better way to track the growth of your podcast? Our analytics report tracker takes your hosting platform's analytics to the next level. With this template, you can easily visualize the growth of your show month over month, year over year, and quarter over quarter. It provides insights into who's listening to your podcast, identifies your top-performing episodes, and helps you tailor your content strategy for maximum impact. By understanding your listeners' trends and behaviors, you can optimize your monetization strategy and uncover any tech issues that may be hindering listener engagement. 2. Show Notes Template: Show notes are a crucial part of every episode, providing your listeners with a preview of what to expect. Our show notes template ensures consistency in formatting, saves you time, and enhances your search engine visibility. SEO-optimized show notes make your episodes more discoverable to potential new listeners and encourage deeper engagement. With a well-structured show note, you can include valuable resources, links, and summaries, enriching your listeners' experience and encouraging them to take further action. 3. Production Schedule Template: Keeping track of your podcasting workflow is essential for maintaining consistency and maximizing efficiency. Our production schedule template allows you to plan and organize your recording, editing, and release dates. It ensures you have a consistent publishing cadence, which is crucial for retaining listeners. Whether you publish monthly, twice a month, weekly, or daily, this template helps you stay accountable and frees up valuable time by eliminating guesswork. It also facilitates team collaboration, ensuring everyone is aligned and aware of their roles and responsibilities. 4. Guest and Brand Email Pitch Templates: Reaching out to potential guests and sponsors can be time-consuming, but our email pitch templates make the process a breeze. These professionally crafted templates provide a structured approach and save you precious time. With a well-crafted email, you can make a great first impression, improve response rates, and clearly communicate the value proposition you offer to potential collaborators. These templates will boost your podcast appearances and increase your sponsorship opportunities. 5. Social Media Templates:  Building a cohesive online presence for your podcast is crucial for attracting and engaging your audience. Our social media templates, available in different styles, allow you to create stunning graphics effortlessly. By aligning your social media posts with your podcast brand, tone, and style, you increase awareness of your show and convert social media followers into regular listeners. These templates save you time and eliminate the guesswork in designing eye-catching visuals, enabling you to focus on what you love most. These resources are just a glimpse of what awaits you in our Podcast Success Vault. Join us and gain access to a treasure trove of invaluable resources that will simplify and amplify your podcasting journey. To celebrate our new rebrand, we are offering a special price of $27 a month for the first three months. Don't miss out on this opportunity to boost your podcasting journey and connect with a community of like-minded creators. Simplifying your podcasting processes and amplifying your reach is within reach. These five resources will equip you with the tools necessary to streamline your podcasting workflow, engage your audience, and make a lasting impact. We invite you to check out our Podcast Success Vault and embark on a journey of podcasting success. Remember, when podcasting becomes easier, your message can shine brighter. Learn about: 0:00 Intro 1:28 VOLT Rebrand 2:39 Podcast Success Vault Membership 4:55 Analytics report tracker 6:29 Show Notes template 7:46 Production schedule template 9:32 Guest and Brand Email Pitch Templates 10:45 Social Media Templates   Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault Canva Templates for Podcasters: https://yfftdvg7bw0ip4axvsg4.app.clientclub.net/courses/offers/1b93588d-8dad-44f2-89a9-d6cdc3f38c1b Launch Your Podcast in 8 Weeks: https://www.voltproductions.co/launch-your-podcast-in-8-weeks Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.voltproductions.co/podcast-launch-course  7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners?  The key lies in dominating search and building relevancy. In this episode, we'll explore the strategies and techniques to help you optimize your podcast for search engines and establish your authority in your niche. Joining me for this conversation is Anthony Nwaneri, best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.   I. Understanding Podcast SEO: To dominate search, it's essential to understand the concept of podcast SEO (Search Engine Optimization). Podcast SEO involves optimizing your show's content, titles, and descriptions to rank higher in search engine results. By doing so, you increase your visibility and reach a wider audience. In the script, the guest, Anthony, explains the importance of podcast SEO and highlights its different aspects, such as visibility and user engagement. II. Building Relevancy Through Keywords: To build relevancy for your podcast, it's crucial to identify the keywords that are relevant to your niche and target audience. In the script, Anthony advises being intentional about the specific keywords you want to rank for. For example, if your podcast is about real estate, you may want to focus on keywords like "real estate investing," "house flipping," or "multi-family properties." By incorporating these keywords into your episode titles, show descriptions, and show notes, you're building a catalog of digital real estate that signals to search engines your expertise in these areas. III. The Power of Timely and Relevant Content: Creating timely and relevant content is another important aspect of building relevancy and dominating search. By staying up to date with industry trends and addressing topics that are currently in demand, you increase the chances of being discovered by potential listeners. The script mentions the example of launching a podcast at the beginning of the year or after the summer, which aligns with the times when individuals are more likely to start new endeavors. By tailoring your content to these specific periods, you tap into the existing demand and set yourself apart from the competition. IV. The Holistic Approach to Podcast SEO: Dominating search and building relevancy is not a one-size-fits-all approach. It requires a holistic view of podcast SEO and a focus on optimizing every touchpoint of your listener's journey. This includes elements such as attractive cover art, engaging episode titles, captivating intros and outros, and valuable content throughout. As mentioned in the script, it's not just about one magic pill, but the combination of all these factors that produces long-lasting results. V. The Long Game of Podcasting: Finally, it's important to remember that podcasting is a long game. While there may be cases of instant success, such as launching a podcast and seeing explosive growth, these instances are rare. Building a successful podcast takes time, consistency, and dedication. As explained in the script, the process of dominating search and building relevancy is unfolded over a prolonged period. Patience and persistence are key as you continuously optimize your content, engage your audience, and strive to provide value.   In the ever-growing landscape of podcasting, dominating search and building relevancy are crucial for success. By understanding podcast SEO, identifying relevant keywords, creating timely content, and taking a holistic approach, you can increase your podcast's visibility, attract more listeners, and establish yourself as an authority in your niche. Remember, podcasting is a marathon, not a sprint. Stay committed to consistently delivering valuable content, and your podcast will continue to grow and thrive.   Learn about: 0:00 Intro 2:37 What building relevancy means 6:36 How to rank using keywords 9:22 Do ratings and reviews help your podcast in the podcast player algorithm 11:54 Earning the listen 14:58 Building relevancy and the tie in with authority building   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Anthony: Link to books: https://www.amazon.com/stores/Daniel-Larson/author/B08LNQ6F5X  Link to podcast: http://tinyurl.com/asitrelatestopodcasting  Link to client results: https://getmorelisteners.com/studentsuccess  Link to book a strategy session: https://calendly.com/get-more-listeners/15-minute-free-discovery-call-pod Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In the competitive world of podcasts, it's not enough to just create high-quality content. To stand out and increase your visibility on platforms like Apple and Spotify, you need to focus on user engagement and boost your completion rates. In this episode, Anthony Nwaneri and I explore how you can increase your podcast's ranking by improving your completion rates on these popular platforms. Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.   After spending 3 years working hard on a degree that wasn't taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. 1. Understanding Completion Rates: First, let's clarify what completion rates actually mean. The completion rate of your podcast episode refers to the percentage of listeners who stay engaged and listen to the entire episode. For example, if you have a completion rate of 60%, it means that, on average, 60% of your listeners stay tuned in until the end. High completion rates indicate that your audience is finding value in your content and are more likely to engage further with your podcast. 2. Importance of Completion Rates in Podcast SEO: Podcast search engine optimization (SEO) plays a crucial role in increasing your podcast's visibility and organic exposure on platforms like Apple and Spotify. These platforms analyze various factors to determine which shows to recommend to their users. One key factor they consider is completion rates. Higher completion rates signal that your podcast offers engaging and valuable content, making it more likely to be recommended to a wider audience. 3. Crafting an Engaging Podcast Episode: To increase your completion rates and improve user engagement, there are several strategies you can implement:    a. Start with a Powerful Hook: Grab your listeners' attention right from the start with a compelling hook. Avoid common mistakes like starting with a lengthy jingle or talking extensively about the guest. Instead, focus on creating intrigue and promising a benefit they will gain from listening to the episode.    b. Maintain High Energy and Smiling While Speaking: Your energy and enthusiasm as the host or speaker have a significant impact on user engagement. Smile while you talk, as it can be heard in your voice and creates a more enjoyable and immersive experience for your audience.    c. Create Open Loop Hooks: Throughout your episode, use open loop hooks to build intrigue and keep listeners engaged. Open loop hooks are questions or statements that create curiosity or a sense of unfinished business, encouraging listeners to stay tuned in to find the answers. Think of it as stringing them along with valuable and captivating information.    d. Be Mindful of Tangents: While tangents can be interesting and add variety to your podcast episode, make sure to bring the conversation back to the main topic or the promise you made to your listeners. Strive for a balance between engaging diversions and staying on track to deliver what was promised. 4. Importance of Episode Titles and Descriptions: When it comes to ranking higher on platforms like Apple and Spotify, your episode titles and descriptions play a vital role. They should be optimized for searchability and contain relevant keywords to attract your target audience. However, ensure the title accurately reflects the content of the episode to avoid misleading your listeners. 5. Analyzing and Improving Completion Rates: Apple Podcasts Connect and Spotify Analytics for Podcasters offer valuable insights into your podcast's user engagement and retention time. Monitor your completion rates regularly and identify areas where listeners tend to drop off. If you notice a decline in completion rates, consider revisiting your episode intros, hooks, and overall structure to create a more compelling and engaging experience. Improving your podcast's completion rates is an effective way to increase your ranking on platforms like Apple and Spotify. By implementing strategies to engage your audience and consistently deliver valuable content, you can create a more immersive and captivating experience for your listeners. Remember to start with a powerful hook, maintain high energy throughout, incorporate open loop hooks, and be mindful of tangents. Additionally, optimize your episode titles and descriptions to attract the right audience. Keep analyzing your completion rates and making adjustments to continually improve your podcast's user engagement. Learn about: 0:00 Intro 2:38 What is completion rate 4:10 Making sure your energy matches the title, artwork, etc. to keep the excitement for your listener 6:43 Your energy when recording - making a promise to your audience and delivering on it 9:41 Have a trailer or a hook at the start 16:08 Do you title an episode before recording it? 19:09 How to read chart rankings   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Anthony: Link to books: https://www.amazon.com/stores/Daniel-Larson/author/B08LNQ6F5X  Link to podcast: http://tinyurl.com/asitrelatestopodcasting  Link to client results: https://getmorelisteners.com/studentsuccess  Link to book a strategy session: https://calendly.com/get-more-listeners/15-minute-free-discovery-call-pod Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In today's digital age, where millions of podcasts are vying for listeners' attention, it's crucial to increase the visibility of your podcast on popular platforms like Apple Podcasts and Spotify. If you want to stand out from the crowd and attract more listeners, implementing effective strategies to boost your podcast's discoverability and visibility is essential. In this comprehensive guide, we will delve into expert insights shared by Anthony, a podcasting guru, as he reveals valuable tips on how to increase your podcast visibility on Apple and Spotify.   Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.   After spending 3 years working hard on a degree that wasn't taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. 1. Understanding the Importance of Visibility: Before diving into the strategies, it's crucial to understand why visibility matters. Anthony highlights that being discovered is just the first step. To ensure your podcast is being clicked on and listened to over the competition, you need to optimize key elements such as your podcast's cover art, show name, episode titles, and show description.   2. The Power of Cover Art: Anthony emphasizes the significance of a professionally designed cover art that stands out and entices potential listeners to click on your podcast. He suggests making it clean, vibrant, and minimalist, aligning it with your target audience's preferences. Analyzing competitors' cover arts can provide insights into what works and what doesn't, helping you create a cover art that sets you apart. 3. Crafting Compelling Episode Titles: Episode titles play a crucial role in attracting listeners. Anthony shares a variety of approaches depending on your podcast type. For how-to podcasts, being specific, benefit-driven, and solution-focused can be highly effective. On the other hand, intriguing and curiosity-invoking titles can captivate the audience for other genres. The key is to make sure each episode's title can stand alone and provide value even without prior knowledge of the series. 4. Optimizing Show Names: Similar to episode titles, your show name should convey who the podcast is for, address pain points you solve, and highlight the desired outcomes. Anthony suggests being intentional and incorporating relevant keywords while keeping the name concise and catchy. The goal is to spark curiosity and relevance in potential listeners, making them more likely to click and explore your podcast. 5. Making the Most of Show Descriptions: While show descriptions might take a backseat compared to episode titles, they still hold significance. Anthony recommends focusing on show descriptions when users search for a specific podcast category, while show notes take priority when searching for a particular episode. Optimizing show descriptions involves clearly conveying the podcast's value proposition, target audience, unique selling points, and the benefits listeners can expect. Boosting your podcast's visibility on Apple and Spotify requires a strategic approach. By incorporating Anthony's expert tips, you can optimize key elements such as cover art, episode titles, show names, and show descriptions to captivate potential listeners and encourage them to hit that play button. Remember, turning strangers into loyal listeners requires attracting their attention, conveying value, and making your podcast stand out from the crowd. Implement these strategies, and watch your podcast gain the visibility it deserves on leading podcast platforms.    Learn about: 0:00 Intro 2:34 Where to start with visibility 5:16 How to leverage your show description for proper SEO 6:57 The importance of cover art 9:21 Do you need the word ‘podcast' in your show title? 10:40 Tips to optimize each piece of the podcasting puzzle 17:31 Anthony's tips for writing show titles 18:40 The formula for making your show enticing to listeners 23:10 Leveraging your show name   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Anthony: Link to books: https://www.amazon.com/stores/Daniel-Larson/author/B08LNQ6F5X  Link to podcast: http://tinyurl.com/asitrelatestopodcasting  Link to client results: https://getmorelisteners.com/studentsuccess  Link to book a strategy session: https://calendly.com/get-more-listeners/15-minute-free-discovery-call-pod Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episode, Anthony Nwaneri joins me for a four part series that dives into podcast SEO and its importance for every podcaster. Anthony Nwaneri is the best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'. After spending 3 years working hard on a degree that wasn't taking him closer to a life he wanted, Anthony was determined to build a successful business in podcasting. Despite having zero experience in business or podcasting, he dropped out of college to go all in on a business. Fast forward to today, he's now a 2-time bestselling author and has generated multiple 6 figures with a coaching business, helping podcasters grow and monetize their shows. Discoverability: The Power of Ranking Higher Anthony describes podcast SEO as a process aimed at getting your podcast to rank higher on platforms like Apple and Spotify. With millions of active monthly listeners, being discoverable on these platforms can significantly impact your podcast's growth. Anthony points out the astonishing fact that 40% of active listeners in the US use Apple and Spotify to find new podcasts. Why Apple and Spotify? Anthony explains that these podcast platforms have the largest user base and dominate the podcasting industry. By optimizing for these platforms, you increase your chances of reaching and engaging potential listeners. Understanding Podcast SEO: It's More Than Just Keywords I delve deeper into podcast SEO and ask Anthony about its various components. He emphasizes that while keywords are crucial, podcast SEO isn't just about stuffing titles and descriptions with keywords. A holistic approach is necessary, encompassing titles, cover art, show notes, and even guest names. Anthony also stresses the importance of user engagement and building relevancy in podcast SEO. Planning Your Podcast SEO Strategy Anthony and I discuss the framework for our upcoming four-episode series on podcast SEO. We identify the key components of a successful podcast SEO strategy: discoverability, visibility, user engagement, and building relevancy. This structure provides a comprehensive exploration of each aspect throughout the series. Getting Started: Discoverability and Keyword Research Anthony guides listeners on starting their podcast SEO journey. He suggests reviewing your podcast's back catalog to identify key topics or pillars of each episode. These can then be turned into search terms or keywords that align with your audience's search behavior. Anthony recommends tools like Ubersuggest for evaluating keyword popularity and search volume. The Role of Title Optimization and Experiments I highlight the importance of optimizing titles and consider the relevance of tags within hosting platforms. Anthony acknowledges that title optimization is key in podcast SEO, significantly impacting discoverability. While the importance of tags is debatable, he emphasizes the 80/20 rule, focusing mainly on episode titles for discoverability optimization. Experimentation and Constant Improvement Anthony and I agree on the importance of experimentation in podcast SEO. We discuss testing and refining episode titles, show notes, and content. Experimenting with different strategies allows podcasters to fine-tune their SEO approach and cater to their audience's preferences. In all, we've explored the secrets of podcast SEO and its critical role in every podcaster's success. Anthony's insights and recommendations offer actionable steps to enhance your podcast's discoverability and attract a broader audience. Dive into the world of podcast SEO and unlock your show's true potential!   Learn about: 0:00 Intro 3:37 What is podcast SEO 4:48 Why the focus on Apple and Spotify rankings 5:14 What are we talking about when we talk about SEO, descriptions, titles, etc. 8:30 Where do you begin with discoverability 14:14 Is SEO something you see immediate results from, or is it a long game? 16:04 How to pick keywords 18:50 How relevant is the tag section of your hosting platform 21:52 What actions can you start with for discoverability   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Anthony: Link to books: https://www.amazon.com/stores/Daniel-Larson/author/B08LNQ6F5X  Link to podcast: http://tinyurl.com/asitrelatestopodcasting  Link to client results: https://getmorelisteners.com/studentsuccess  Link to book a strategy session: https://calendly.com/get-more-listeners/15-minute-free-discovery-call-pod Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the world of entrepreneurship and public relations. In today's episode, we dive into the key elements of creating a PR strategy and leveraging it for speaking engagements and book launches to make more money within your business and creator lifestyle. To start, it's essential to have a clear understanding of your message and the transformation you offer. Lauren recommends focusing on your story and why you wrote your book or started your podcast. People resonate with stories, and it helps them connect with you on a deeper level. By being authentic and sharing your journey, you can build credibility and attract brands and speaking engagements that align with your message. If you want to book speaking engagements, it's crucial to create a speaker reel that showcases your speaking skills and TV appearances. Include clips from your podcast or interviews, along with any local or national TV coverage you've had. For local speaking gigs, consider writing articles in local newspapers or online publications to establish yourself as an expert in your community. Platforms like East Speakers can help you connect with event organizers and showcase your expertise. When it comes to pricing for speaking engagements, Lauren advises having different price options, including a flat fee or a flat fee with book sales. Negotiating with event organizers to sell your books during the event can also be a great way to generate additional revenue. Research local chambers of commerce and industry-specific conferences to find speaking opportunities that align with your audience. Brand deals can provide additional income streams and opportunities for collaboration. Lauren suggests identifying brands that align with your message and reaching out to their influencer relations team. Showcase your TV appearances and books to highlight your expertise and value. However, it's important to note that on national television, you cannot mention a brand or get paid by a brand without proper disclosure and contracts in place. When pitching yourself or your book to media outlets or podcasts, avoid focusing solely on your book. Instead, share the story behind your book and the transformation it offers. Think about how you can tie your message to current trends or news topics to make your pitch more relevant. Personalize your pitches by researching the podcast or outlet you're reaching out to and consider how you can provide unique value to their audience. Throughout the conversation, Lauren emphasizes the importance of strategy. Writing a book or launching a podcast without a clear plan can result in missed opportunities and lackluster results. Take the time to strategize how your book or podcast fits into your overall business goals and how you can leverage PR to maximize its impact. If you need assistance, consider working with professionals who can guide you through the process. As a creator, monetizing your content is a common goal. By leveraging PR strategies, booking speaking engagements, and securing brand deals, you can generate additional income streams and expand your reach. Remember to focus on your story, provide unique value, and be strategic in your approach. By doing so, you can elevate your business, increase your visibility, and make more money in your creator lifestyle. Learn about: [0:00] Intro [5:31] How to use PR for speaking engagements [8:14] Booking and leveraging brand deals [11:35] How Lauren is using PR to book these engagements [14:25] The similarities between getting your podcast visibility and getting your book out there [16:15] What makes a writer a good podcast guest [18:45] Newsjacking [20:10] The responsibility of the author and interviewer [23:25]The role AI can assist in getting your story out   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Lauren: https://www.instagram.com/lauren_cobello/ https://leveragewithmedia.com/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast