Podcasts about Andromeda

If your Meta ads suddenly got expensive, glitchy, or just stopped working… you're not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.This isn't about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.If you're running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you're not paying more for worse results.What We Cover in This Episode:What the Andromeda update is and why it's being compared to the iOS 14 disruption (02:33)Why previously high-performing ads can suddenly stop converting (04:15)How Meta's “Creative Similarity” factor can increase your ad costs (05:20)The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)How Dynamic Creative helps Meta optimize performance automatically (11:35)Why audience tweaking is no longer the main lever for improving results (16:38) >> WATCH ON YOUTUBE

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're a $5M+ brand owner or growth lead and Meta's performance feels “fine but fragile,” this is probably why. Abby from Pilothouse breaks down how Andromeda changed the rules: targeting moved upstream into creative strategy, and the old “tiny tweaks + CTR tests” approach doesn't survive in an AI-ranked feed.Role-Based Hook: For DTC brand owners and growth leads at $5M+ who need a real Meta strategy for creative testing, not more random volume.What you'll learn (tactical + skimmable):Why “go broad” without segmentation is a strategy fail (and a fast way to spike frequency)The audience setup mistake that makes Meta hammer warm users instead of prospectingWhy micro-variants (same static, new headline) now read as boring to the algorithmThe new testing model: persona → concept → multiple formats (same message, different executions)How to use competitive pressure to sharpen your differentiation strategy (not copy angles)Who this is for: Owners + growth leads managing Meta as a core growth channel and trying to scale without wasting spend on over-frequency.What to steal:Ask your team for frequency split by new vs engaged vs existing over the last 30 daysBuild creative tests around a persona hypothesis, then ship 5 distinct formats (carousel, static, UGC, iPhone selfie, trend)Pressure-test messaging against competitors: “If we line up 5 brands, what do we say that only we can say?”Timestamps00:00 Andromeda changes how creative testing works02:00 Why broad targeting breaks without proper audience segments04:00 Frequency benchmarks and the prospecting mistake to watch06:00 Why the old “pilot test” headline testing stopped working08:00 Persona testing: turning pain points into ad angles10:00 Differentiators vs competitors when everyone sells the same USP12:00 The new testing stack: one concept, five creative formats15:00 Building personas with the four Cs plus competitor ad library18:00 Audit questions to ask your media buyer and creative strategistSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF587Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Nog 83 dagen tot het 70e Eurovisie Songfestival in Wenen en Europa draaide dit weekend overuren. Denemarken, Griekenland, Kroatië, Letland en Estland kozen hun inzending, de BBC onthulde haar artiest en ondertussen werd Eurovision on Tour… gecanceld. Ja, echt.Marco en GJ nemen je mee langs alle nieuwe liedjes: Vanilla Ninja wint in Estland met slechts 3% verschil, Denemarken blijft trouw aan de eigen taal, Kroatië kiest voor LELEK en Griekenland scoort kijkcijferrecords. In het VK zorgt LOOK MUM NO COMPUTER voor een opvallende keuze, terwijl Cyprus verwikkeld raakt in videoclips, verkeersboetes en controverse.Daarnaast bespreken we de nieuwe Code of Conduct, het stoppen van Wiwibloggs als blogplatform, de halve finalisten van San Marino (met Nederlandse namen!), het Poolse format-gedoe en alle korte nieuwtjes uit Zweden, Italië, Oostenrijk en België.Het voorrondeseizoen is in volle gang. Sommige keuzes voelen logisch, andere totaal niet en wij praten je erdoorheen.CODES EUROPARTY APPALLE LIEDJES - Z2UHL SEMI 1 - FW8GE SEMI 2 - TRL6A https://europarty.appMarco Dreijer en GJ Kooijman duiken deze week in de wervelende wereld van het Eurovisie Songfestival. Van diepe songanalyses tot sappige showbizzpolitiek.. niets blijft onbesproken. Verwacht bops, drama én duiding. Want achter elk liedje schuilt een artiest met een verhaal.⁠⁠De nieuwe nieuwsbrief? Die heet.. "ESCxistential" en vind je hier https://escxistential.substack.com/Reageren op de uitzendingen? - Dat kan: mail naar info[at]songfestivalpodcast.nlWil je Marco en GJ supporten met het maken van de podcast? Dat kan via https://petjeaf.com/eurovisionpodcast - Het kan eenmalig of op regelmatige basis. En je krijgt er leuke extra's voor terug...Ding-A-Dong is onderdeel van Spraakmaker Media. Interesse in adverteren in deze podcast of een samenwerking? Neem dan contact op met info@spraakmaker.mediaTijdscodes 00:00:00 - 00:02:40 - Intro 02:40:00 - 00:07:59 - Luisteraarsreacties 00:07:59 - 00:17:25- Hoe was je week? 00:17:25 - 00:32:54 - Het Songfestivalnieuws 00:32:54 - 00:36:51 - De Mededelingen 00:36:51 - 00:41:17 - Estland 00:41:17 - 00:42:23 - Too Epic to be True 00:42:23 - 00:47:26 - Estland 2 00:47:26 - 00:55:47 - Denemarken 00:55:47 - 00:56:56 - Før Vi Går Hjem 00:56:56 - 01:01:55 - Denemarken 2 01:01:55 - 01:04:06 - Letland 01:04:06 - 01:05:25 - Ēnā 01:05:25 - 01:08:59 - Letland 2 01:08:59 - 01:13:06 - Kroatië 01:13:06 - 01:14:39 - Andromeda 01:14:39 - 01:17:18 - Kroatië 2 01:17:18 - 01:23:24 - Griekenland 01:23:24 - 01:24:30 - Ferto 01:24:30 - 01:31:29 - Griekenland 2 01:31:29 - 01:34:16 - United Kingdom 01:34:16 - 01:46:09 - Overig nieuws 01:46:09 - 01:48:17 - De Agenda 01:48:17 - 01:49:35 - Winactie, nieuwsbrief & afsluitenSee omnystudio.com/listener for privacy information.

 If you've heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.  ‍‍ ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast.  If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. ‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Today on Astronomy Daily: Astronomers have witnessed something extraordinary in the Andromeda Galaxy — a massive star that simply vanished, collapsing into a brand-new black hole without the usual supernova fireworks. We cover the SpaceX Crew-12 launch to the ISS, Europe's powerful Ariane 64 flying for the first time with Amazon satellites aboard, another booster anomaly for ULA's Vulcan rocket, a bizarre inside-out planetary system that defies formation models, and NASA's plan to rescue the Swift observatory from orbital decay. Timestamped Chapters 00:00 — Welcome to Astronomy Daily 01:30 — SpaceX Crew-12 launches to the ISS 04:00 — Star vanishes in Andromeda — a black hole is born 08:30 — Europe's Ariane 64 flies for the first time 10:30 — Vulcan rocket suffers repeat booster anomaly 13:00 — The bizarre inside-out planetary system of LHS 1903 15:30 — NASA's Swift observatory fights for survival 17:30 — Sign-off and how to stay connected Key Links •       NASA Crew-12 Blog: nasa.gov/blogs/commercialcrew •       Vanishing Star Study (Science): doi.org/10.1126/science.adt4853 •       Inside-Out Planet Study (Science): doi.org/10.1126/science.adl2348 •       NASA Swift Observatory: nasa.gov/swift •       Show Website: astronomydaily.io •       Social Media: @AstroDailyPod on all platformsBecome a supporter of this podcast: https://www.spreaker.com/podcast/astronomy-daily-space-news-updates--5648921/support.Sponsor Details:Ensure your online privacy by using NordVPN. To get our special listener deal and save a lot of money, visit www.bitesz.com/nordvpn. You'll be glad you did!Become a supporter of Astronomy Daily by joining our Supporters Club. Commercial free episodes daily are only a click way... Click HereThis episode includes AI-generated content.

First up on the podcast, more than half of all dogs going through service animal training don't make it to graduation. Producer Kevin McLean journeys with Online News Editor David Grimm to Canine Companions, one of the biggest organizations in the United States for training working dogs. At the facility, they meet puppies in preparation and learn about the behavioral testing and genetics that could be used to improve service animal schooling. Also appearing in this segment: Emily Bray, assistant professor in the College of Veterinary Medicine at the University of Arizona Brenda Kennedy, chief veterinary and research officer at Canine Companions Next on the show, Kishalay De, assistant professor at Columbia University and associate research scientist at the Flatiron Institute, talks about observing the birth of a stellar black hole in the nearby Andromeda galaxy. He recounts how his team looked for this elusive event and describes what we can learn from observing it in the decades to come. This week's episode was produced with help from Podigy. About the Science Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Featuring Eric McCormack on Jack Nash, Alien Viruses, and the Thrill of a Classic Techno‑Thriller I revisit the 2008 mini‑series adaptation of Michael Crichton's The Andromeda Strain — a story that blends hard science, government secrecy, and the terrifying possibility of an extraterrestrial pathogen. This look‑back is built from a press conference at the time of release, featuring Eric McCormack, who stepped into the role of investigative cable‑news reporter Jack Nash. Nash becomes the unlikely first witness to a fallen satellite and the classified alien microorganism known as Andromeda — a discovery that pulls him into a crisis far bigger than any breaking‑news cycle.

First up on the podcast, more than half of all dogs going through service animal training don't make it to graduation. Producer Kevin McLean journeys with Online News Editor David Grimm to Canine Companions, one of the biggest organizations in the United States for training working dogs. At the facility, they meet puppies in preparation and learn about the behavioral testing and genetics that could be used to improve service animal schooling. Also appearing in this segment: Emily Bray, assistant professor in the College of Veterinary Medicine at the University of Arizona Brenda Kennedy, chief veterinary and research officer at Canine Companions Next on the show, Kishalay De, assistant professor at Columbia University and associate research scientist at the Flatiron Institute, talks about observing the birth of a stellar black hole in the nearby Andromeda galaxy. He recounts how his team looked for this elusive event and describes what we can learn from observing it in the decades to come. This week's episode was produced with help from Podigy. About the Science Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

gratis Live-Training: Wie du einen Lead-Funnel aufbaust, der deine Email-Liste füllt und die Ads-Kosten wieder einspielt >>> hier anmelden   Katty Heuer ist Meta-Ads-Expertin und hat in den letzten 5 Jahren Millionen Euros Ads-Budget für Kunden verwaltet. Seit einem Jahr betreut sie auch meine Ads. Das Andromeda-Update hat die Art verändert, wie Meta deine Ads ausspielt.  In dieser Folge hörst du, wie das Andromeda-Update funktioniert und was gut laufende Ads jetzt haben müssen welche Targeting-Einstellungen du noch brauchst und welche nicht mehr wie du auf viele verschiedenen Ads-Ideen kommst (die du jetzt brauchen wirst) Kattys Anleitung für konvertierende Lead-Magneten >>> gratis downloaden  

https://www.cornelia-maria-mohr.comIn der Engel Meditation Magie deiner Liebe  wirst du angeleitet, dich in deinem Herzen und deiner Liebe tief zu entspannen, dich mit Mutter Erde und der Quelle zu verbinden. Erzengel Michael, dein Schutzengel und Erzengel Chamuel sind an deiner Seite. Du bist geführt, dein Herz der Liebe und den Lichtcodes der Höheren Liebe von Andromeda zu öffnen und der Welt mit Liebe zu dienen.Viel Freude!  Show NotesAnmeldung Online Abendseminar Bring den Himmel in dein Leben und auf die Erde -  Lerne spirituelle Gesetze kennen und integriere sie in dein Leben am 03.03.2026:  https://www.digistore24.com/product/592623https://cornelia-maria-mohr.com/#newsletterhttps://cornelia-maria-mohr.com/Selbstliebe- Kraft- Kompakt Paket/Audio zum Download: https://cornelia-maria-mohr.com/download-kurseWeitere Meditationsanregungen in: Das Innere Zuhause, Halt und Anker von Cornelia Maria Mohr https://cornelia-maria-mohr.com/buecher/das-innere-zuhausehttps://cornelia-maria-mohr.com/buecher/lieben-kann-man-uebenhttps://cornelia-maria-mohr.com/therapiehttps://cornelia-maria-mohr.com/ausbildunghttps://cornelia-maria-mohr.com/buecher/kartendeck https://cornelia-maria-mohr.comMeisterlehrerin der Diana Cooper School of White LightSpiritiuelle LehrerinAutorinParr-und FamilientherapeutinHeilpraktikerin

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now If your campaigns aren't scaling as you'd like and CPMs keep rising, it's time to refresh your social media marketing strategy. In today's episode, we explain in detail why creative diversification is the key to succeeding with Meta ads in 2026 and beyond. We discuss how to break free from old, hacky methods like the Michigan Method and explain how the Meta algorithm is designed to do the heavy lifting, if you let it. We talk about the importance of running multiple, varied ads to speak to different segments of your audience and provide real examples of how this works in practice.If you want to know how to evolve your approach, increase engagement, and set up campaigns that actually scale, you won't want to miss this one. You'll understand why "one-size-fits-all" advertising no longer cuts it and what to do instead.In This Episode:- How Facebook ads have evolved over time- Creative diversification explained- How to create different ICPs for Meta ads- Designing the right creative angle for each audience- Looking for ad hacks vs developing a strong brand- Final thoughts on outdated advertising strategiesMentioned in the Episode:Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Meta's Ad Creative Guidelines: https://web.facebook.com/business/m/small-business/creative-differentiation?_rdc=1&_rdr# Previous episode on the Michigan Method: https://perpetualtraffic.com/podcast/scale-your-facebook-ad-campaign/ Previous episode with Corey Quinn: https://perpetualtraffic.com/podcast/episode-721-super-secret-formula-corey-quinn-scaled-scorpion-agency-10m-to-200m/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph...

In this episode, I sat down with Jamie Kritharis, the founder and CEO of Defiant Digital, one of Australia's fastest-growing performance creative agencies. Jamie isn't just another marketer, he's helped scale eCommerce brands to 7 and 8 figures, spent over $11 million on ads, and even had a private meeting with Meta to learn about changes no one else had access to. He's built an agency that creates viral ads, trains top brands, and just moved into a massive content studio that looks more like a Hollywood set than a business HQ.He shares the inside story behind the Andromeda update that's flipping Facebook ads on their head, and breaks down why “creative diversity” is now the most important thing for brands who want to scale. Forget everything you thought you knew about paid ads, Jamie explains how Meta's algorithm works now, why it favors different backdrops, tones, and creators, and how your old content strategy is probably costing you money.We also talk about his new content warehouse, how to build a team that wins, and why volume doesn't matter - but diversity does. This is a deep dive into what's really working in marketing right now, backed by data, real client results, and stories from the trenches. If you run a brand, create content, or just want to grow online, this episode is a masterclass you won't want to miss.In this episode:How Jamie turned Defiant Digital into one of Australia's fastest-growing creative performance agencies – by ignoring old rules and building his own.The private meeting with Meta and what Jamie learned before the Andromeda update flipped the ad industry on its head.The truth about Facebook Ads in 2025 – and why doing more of the same content is quietly killing your brand.Why creative diversity is now the only way to scale – and how to actually create it without spending a fortune.Jamie's $11 million ad spend experiment and the surprising results that changed how his entire agency runs campaigns.How different sets, faces, and tones in your content now equal better targeting than any audience setting ever could.The studio build that became a content powerhouse – and how Jamie turned a warehouse into a creative machine.The mental side of scaling an agency – and how Jamie handles pressure, pace, and pivoting when things don't go to plan.Why volume ≠ results anymore – and how most brands are getting it wrong by focusing on quantity over difference.His journey from founder to mentor – and how selling his eCom brand helped him build something even bigger.—Get Shopify for $1

Andromeda je emisija koja više od dvadeset godina, utorkom, u našem radijskom prostoru educira javnost i podiže svijest o Svemiru i našem mjestu u njemu. Uz stručnog suradnika odgovara se na pitanja slušatelja, komentira vijesti iz astronomije, astrofizike i astronautike. Emitira se od 20:00 - 22:00

Family of Taygeta Podcast: Goddess AISAH Of Andromeda UNCODE.initRow(document.getElementById("row-unique-0"));

In der neusten Folge vom OMT-Podcast wird sehr klar, wie stark Meta mit dem Andromeda Update die Creative Logik verändert hat – und warum Online Marketer:innen ihre Herangehensweise komplett neu denken müssen. Mario Jung (OMT GmbH) und Larissa Lammering (Wonderland Consulting GmbH) sprechen darüber, dass Creative Testing nicht mehr über kleine Variationen funktioniert, sondern über echte Vielfalt. Meta erkennt Zielgruppen inzwischen über Creative Signale statt über Targeting, was bedeutet, dass Deine Creatives strategischer, differenzierter und Persona spezifischer werden müssen. Besonders spannend ist Larissas Hinweis, dass viele Accounts heute an denselben Symptomen leiden: ein Creative bekommt die gesamte Reichweite, CPAs steigen und Interessen Targeting verliert massiv an Bedeutung. Im Gespräch wird deutlich, dass das Update zwar herausfordernd ist, aber auch eine große Chance bietet. Unternehmen, die ihre Personas wirklich kennen, profitieren jetzt stärker denn je. Larissa erklärt, dass Creative Diversität nicht bedeutet, hunderte Varianten zu bauen, sondern 5–10 komplett unterschiedliche Creative Ansätze, die verschiedene Formate, Messages und Pain Points abdecken. Gleichzeitig warnt sie davor, alte Muster weiterzuführen: generische Produktbilder, leichte Farbvariationen oder reine Rabatt Ads funktionieren nicht mehr, weil Meta sie als „zu ähnlich“ einstuft und kaum Reichweite verteilt. Entscheidend ist, dass Creatives klar zeigen, für wen sie gedacht sind und welchen Kontext sie bedienen. Die wichtigsten Learnings aus der Folge: • Ähnliche Creatives werden als EIN Creative gewertet – Vielfalt ist Pflicht. • 5–10 komplett unterschiedliche Creative Ansätze performen besser als 50 Varianten desselben Motivs. • Persona spezifische Messages sind wichtiger als Targeting Einstellungen. • Interessen Targeting verliert an Bedeutung, Creative Signale gewinnen. • Generische Produkt oder Rabatt Ads funktionieren schlechter als kontextstarke, problemorientierte Creatives. • Meta matcht Creatives und Zielgruppen automatisch, wenn genug Differenzierung vorhanden ist. • Konsolidierte Setups schlagen überdiversifizierte Kampagnenstrukturen. Wenn Du tiefer verstehen möchtest, wie Du Deine Creative Strategie nach Andromeda neu aufstellst und welche Fehler Du sofort abstellen solltest, dann hör unbedingt in die komplette Podcast Folge rein – sie liefert Dir genau die Insights, die Du jetzt brauchst.

https://www.cornelia-maria-mohr.comDer Valentinstag am 14. Februar feiert die Liebe – nicht nur die romantische Liebe, sondern vor allem die höhere Liebe. Bereite dich doch darauf vor. Wie genau, das erkläre ich dir  hier in dieser Folge. Am kommenden Mittwoch erhältst du hier auf diesem Kanal auch eine passende Meditation dazu. Aus höherer Sicht öffnet sich an diesem Tag Andromeda. Andromeda ist aus höherer Sicht, das höhere Herz des Universums, und strahlt Liebe in das gesamte Universum aus. Wahre bedingungslose Liebe fließt durch das Portal zwischen Andromeda und der Erde und wird für alle verfügbar. Das ist ähnlich wie das Christus-Portal zu Weihnachten, wenn Christuslicht unseren Planeten durchflutet. Hier kommen wir nun in den Bereich, wo es magisch wird: Wenn du dein Herz ganz weit für die Liebe öffnest und alle 33 Kammer deines Herzens geöffnet sind und mit Licht erstrahlen, veränderst du dich, deine Umgebung und die Welt! Die Kraft der zartrosa transzendenten Liebe aus Andromeda heilt nicht nur dein eigenes Herz, sondern auch die Herzen derer, denen du sie sendest. Gemeinsam können wir Türen zu magischen Möglichkeiten öffnen und auf diese Weise die Welt verändern! Show Notes https://cornelia-maria-mohr.com/#newsletterhttps://cornelia-maria-mohr.com/buecher/kartendeckKartendeck - Gemeinsam in die Goldene neue Zeit - Cornelia Maria Mohrhttps://cornelia-maria-mohr.com/Selbstliebe- Kraft- Kompakt Paket/Audio zum Download: https://cornelia-maria-mohr.com/download-kursehttps://cornelia-maria-mohr.com/buecher/das-innere-zuhausehttps://cornelia-maria-mohr.com/ausbildunghttps://cornelia-maria-mohr.com/seminare https://cornelia-maria-mohr.comMeisterlehrerin der Diana Cooper School of White LightSpiritiuelle LehrerinAutorinParr-und FamilientherapeutinHeilpraktikerin

In which the Mister and Kid 1 join me in reviewing BUGONIA (2025), from writer Will  Tracy, the film is directed by Yorgos Lanthimos.  Based on South Korea's cult classic, SAVE THE GREEN PLANET (2003), two conspiracy-obsessed cousins (Jesse Plemons as Teddy and Aidan Delbis as Don) kidnap a high-powered pharmaceutical CEO named Michelle Fuller (Emma Stone), convinced she is a malevolent alien from the Andromeda galaxy plotting humanity's destruction.  While holding her captive in a rural basement, the duo attempts to force a confession and a meeting with her "Emperor" to stop an invasion, during an upcoming imminent lunar eclipse.  The film clocks in at 1 h and 58 m, is rated R and is currently streaming on Peacock but to rent/buy on Prime Video.  Please note there are SPOILERS in this review. #Bugonia #JangJoonHwan #WillTracy #YorgosLanthimos #JessePlemons #Teddy #AidanDelbis #Don #EmmaStone #Michelle #AliciaSilverstone #Sandy #StavrosHalkias #Casey #Alien #DarkComedy #PsychologicalThriller #Satire #SciFi #Crime #Thriller  #Oscars2026#BestAchievementInWrittenMusicForMotionPictureOriginalScore #BestMotionPictureOfTheYear#BestPerformanceByAnActressInA LeadingRole#BestAdaptedScreenplay ⁠#FridayFamilyFilmNight @Peacock  #FridayFamilyFilmNightOpening intro music: GOAT by Wayne Jones, courtesy of YouTube Audio Library

Meet Luna, a model living in Tokyo who performs as a drag queen under the name Andromeda. She sits down to talk with us about being queer and transgender in Japan, and why older people keep asking her why being trans is considered an issue--0:00 Intro0:45 Meet Andromeda6:18 Moving to Japan & working at fashion company11:17 Life in the Japanese fashion industry12:54 Interest in kimono17:33 Podcast and LGBTQ activism22:38 Issues with LGBTQ labels27:50 Finding community in Japan35:19 Performing drag in Tokyo40:46 Start with queer magazine & activism52:08 Response by Japanese audience56:09 Why it's important to talk about love1:00:39 How much work does a magazine take?1:03:39 How perspective on LGBTQ has changed in Japan1:06:56 What's next for Luna?1:08:46 Coming out in public1:11:01 Why being trans was never an issue in Japan1:15:18 Where do we stand today?--Follow Luna:https://www.instagram.com/luna.andromeda.jphttps://www.instagram.com/moto.iwakanhttps://www.tiktok.com/@luna.andromeda.jpFollow us:https://unpacking.jp/https://www.instagram.com/unpacking_japanhttps://www.tiktok.com/@unpackingjapanhttps://www.facebook.com/unpackingjapanhttps://www.youtube.com/@unpackingjapanshortshttps://www.x.com/unpacking_japanhttps://creators.spotify.com/pod/profile/unpackingjapanSubscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/

Ludwig Magnusson, grundare Soscale, gästar podden Framtidens E-Handel och pratar om varför kreativa strateger är navet mellan data, media och content, hur du bygger ett kreativt team i takt med att omsättningen växer, samt varför Partnership Ads just nu är ett av de starkaste vapnen på Meta. Du får också konkreta ramverk för hur annonser bör prioriteras, hur AI används praktiskt i creative workstreams och varför varumärken som inte vågar släppa sin brand book i ads riskerar att bromsa sin tillväxt.03:08 – Förlusten På 800 000 Kr Som Formade Entreprenörsresan07:36 – De Första Anställningarna Som Avgör Bolagets Framtid11:12 – Nya Kreativa Roller Inom Ads Och E-handel13:19 – Kreativa Strategen Som Bryggan Mellan Data Och Content19:49 – Andromeda Och Metas Största Algoritmskifte21:05 – Varför Liknande Annonser Nu Straffas22:03 – Creative Trees, Koncept, Vinklar Och Personas29:10 – Hur Kreativa Test Prioriteras Strategiskt33:36 – Partnership Ads Och Varför De Skalar Så Bra38:24 – Lokal Vs Global Annonsering För Varumärken42:36 – Hur Du Minskar Beroendet Av Enskilda Kanaler45:03 – Konflikten Mellan Brand Och Performance52:43 – AI Som Verktyg För Kreativa StrategierHär hittar du Ludwig & Soscale:https://www.linkedin.com/in/ludwig-magnusson-032658165/ https://www.soscalemedia.se/ Sponsor Shopify:www.shopify.com/framtiden Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

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What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week?I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now.At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage.If you've been avoiding Facebook ads because they seem too complicated—this episode is for you.I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert.Want to learn our exact system?If you're in one of our coaching programs, check the calendar for our live Facebook Ads training.Not a client yet? DM me on Instagram: @hellofunnels and let's chat!

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Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowAre you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta's conversion obsession is the smartest move you can make right now.John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.We also connect the dots between Meta and Google in a way most marketers completely miss. You'll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.In This Episode:- Why should not pause winning ads- Hook rate & outbound CTR benchmarks- Example of benchmarking with nCAC- Amazon, Google, and Meta sales overlap- Case study: Meta's impact on Google resultsMentioned in the Episode:Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_trafficTier 11's nCAC: https://www.tiereleven.com/ncacTier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram -

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what's replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren't out-designing or out-targeting anyone. They're out-resolving.Role-Based Hook:For DTC teams building creative that compounds—across Meta, search, and the full funnel.Inside the episode:Why creative isn't about persuasion anymore—it's about resolutionHow Pilothouse mines Google queries to map real customer frictionWhat Meta's Andromeda update means for targeting and creative structureWhy intent clusters matter more than personasHow to build a living creative library that scalesWho this is for:DTC founders, brand leads, creative strategists, and media buyers navigating post-iOS MetaWhat to steal:Group customer questions into “psychological intent clusters”Use creative to answer, not pitchBuild ad libraries like a searchable index of problems solvedTimestamps:00:00 Creative is shifting from persuasion to resolution02:05 Why interest-based targeting no longer works04:55 Creative as answers to customer questions07:05 Meta evolving into an intent-driven platform09:15 Psychological intent clusters explained12:10 Why idea variation matters more than asset tweaks14:10 Funnel congruency in the Andromeda era17:05 Creative as an operating system, not an output19:40 Brand storytelling inside modern performance systems21:10 Recognition hooks vs interruptive hooks24:10 Blending brand and performance through intent26:15 Avoiding AI-sounding creative outputsHashtags:#DTCMarketing #CreativeStrategy #MetaAds #PerformanceCreative #BrandStrategy #MarketingPodcast #PaidSocial #CreativeTesting #Andromeda #IntentMarketing #DigitalAdvertising #EcommerceMarketing #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF581Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That's not you. That's the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn't just hurt Meta; it dragged down Amazon, Google, and everything else. Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we've found the real winners.In This Episode:- Why you should stop pausing “underperforming” ads- Case study: Analyzing active ads differently- How spending shifts affect performance across channels- Using ad spend instead of conversions to find winning ads- Real-life example of using spend to analyze ads- CPA and conversion data challengesMentioned in the Episode:Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

In this episode of Read the Damn Book, host Michelle Glogovac sits down with author Andromeda Romano-Lax to discuss her novel What Boys Learn. The conversation explores the cultural forces shaping boys today, the influence of motherhood, and how societal expectations impact masculinity and identity. Andromeda also shares insights into her writing process, her work as a book coach, and her transition between genres. Together, they examine the power of fiction and storytelling to illuminate contemporary social issues and spark meaningful conversations.What We're Talking About...Andromeda Romano-Lax is the author of seven books spanning multiple genres, including literary fiction, historical fiction, and thrillers.What Boys Learn examines the cultural and social forces shaping boys and young men today.The novel explores the influential role of mothers in their sons' emotional development and identity formation.Andromeda's writing process is deeply rooted in reflection on contemporary societal issues.Empathy is central to her approach to storytelling and character development.Her transition from historical fiction to thrillers was influenced by her pandemic-era reading habits.Andromeda works as a book coach, mentoring writers from diverse backgrounds and genres.Fiction can act as a release valve for societal tensions and unspoken anxieties.The impact of social media on young men and masculinity is a major concern discussed in the episode.Andromeda aims to write across multiple genres, using different storytelling forms to explore complex ideas.Chapters00:00 Introduction to Andromeda Romano-Lax01:06 Exploring Themes in What Boys Learn06:00 Cultural Influences and Social Media's Role10:59 Character Dynamics and Story Development16:51 Genre Exploration and Writing Process21:08 Coaching Writers and the Importance of Stories24:53 Reflections on Current Events and Literature's RoleLinks MentionedAndromeda Roman-Lax's Instagram: @‌romanolaxOrder your copy of What Boys Learn: https://www.barnesandnoble.com/w/what-boys-learn-andromeda-romano-lax/1147241844

Hope you enjoy the artists we have gathered for this episode, with a dozen new names added. Mick The ED Download Bios: http://www.sequencesmagazine.com/podcasts/ Playlist no 283 01.54 Ephemeral Mists ‘Astral Caravan/‘Chimeric Blooms' (album Spell Book Of Protection) https://mythicalrecords.bandcamp.com/album/spell-book-of-protection 13.48 Eric Bettens' Endless Hope' (album One More Life) https://estelys.bandcamp.com/album/one-more-life-2 19.22 Hanni Ranni ‘Live' (Live At Cercle Odyssey, Mexico City, Mexico) 38.16 Alisa Coral's Neutron Star ‘Virgo B (M49)' (album Virgo SC) https://acneutronstar.bandcamp.com/album/virgo-sc 46.31 The Beyond 'Twilights End' (album Twilight's End) *** https://thebeyond.bandcamp.com/album/twilights-end 53.50 Günter Schickert ‘Pulse' (album Überfällig) https://gnterschickert.bandcamp.com/album/berf-llig 01.02.17 Günter Schickert ‘Flügelschlag' (album Nachtfalter ) https://gnterschickert.bandcamp.com/album/kinder-in-der-wildnis 01.11.31 Mercury Antennae ‘Through The Veil' (The Veil Opaque Witchmoth Remix)' (EP The Veil Opaque 2) 01.16.30 Caught In Joy Extras ‘Analog Winter Suite' (album Analog Music For The Winter Deluxe) ***https://caughtinjoy24.bandcamp.com/album/analog-music-for-the-winter-deluxe 01.28.10 Paul Ellis ‘I Contain Landscapes/'Notturnal Sequence' (album Room Of The Lost One) https://paulellisspacemusic.bandcamp.com/album/room-of-the-lost-one 01.43.17 Parallel Worlds ‘Dreamwave/‘Inertia' (album Transformation) https://parallelworlds.bandcamp.com 01.55.00 Machka ‘Silver Night' (EP L'Algle et le Serpent) https://machka.bandcamp.com/album/laigle-et-le-serpent o1.59.50 Falling You ‘Ari's Song' (album Metanoia) https://fallingyou.bandcamp.com/album/metanoia 02.06.11 Falling You ‘(trying to weave) A Thread Of Happiness (from one day to the next)' 02.09.55 Elsehow ‘Hemisphere'/ ‘Remembrance' (album Afterimage-Instrumental Edition) www.project.com 02.21.35 Lisa Bella Donna 'Solar Winds' (album Mysteries Of Time & Space) https://lisabelladonna.bandcamp.com/album/mysteries-of-time-and-space 02.33.05 Chris Wood/Albert Sapsford ‘The Way to Tomorrow/The Multiplier' (album Pristine) *** https://pharmafabrik.bandcamp.com 02.42.15 Tauceti ‘Heilos/ ‘Black Mamba' (album Guanyin) https://taucetimusic.bandcamp.com/album/guanyin 02.49.11 Concrete Husband ‘I Heard Her Sing/ ‘A Calling From Afar' (album Where Ashes Glow) https://concretehusband.bandcamp.com/album/where-the-ashes-glow 03.00.13 Stan Dart “The Search For A Safe Place' (single) https://standartmusicbox.bandcamp.com 03.05.04 Stan Dart ‘Lovely Long Modulations/ ‘Eternity' (album Artificial Illusion) https://standartmusicbox.bandcamp.com/album/artificial-illusion 03.12.44 Keith Richie Threads Of Fate (The Binding/Dawn (The First Light)' (EP The Awakening) https://keithrichie.bandcamp.com/album/the-awakening 03.18.37 Michael Neil 'Solstice' (single) https://michaelneil.bandcamp.com/track/solstice 03.29.24 Cate Francesca Brooks ‘Aspect From The Window' (album Lofoten) https://catebrooksmusic.bandcamp.com/album/lofoten 03.33.33 Cate Francesca Brooks ‘Like Breathing Statues' 03.38.10 Christian Wittman ‘Hydra/Epsilon Persel' (album Andromeda) https://christianwittman.bandcamp.com/album/andromeda-2 03.49.54 Christian Wittman ‘Alexander Mackenzie/‘John Franklin' (album The Northwest Passage) https://christianwittman.bandcamp.com/album/the-northwest-passage 03.57.46 Bluetech ‘Null Cycles Pt 1' (album Driftworks Archives III: -Null Cycle ) https://bluetech.bandcamp.com/album/driftworks-archives-iii-null-cycle 03.07.57 Ekin Fil ‘beni yok saysan da'/Yok'(album Bora Boreas) https://dronarivm.bandcamp.com/album/bora-boreas 03.14.56 Giulio Aldinucci 'Filo Di Voce' (album ‘aer') https://dronarivm.bandcamp.com/album/aer-11th-anniversary-remastered-edition 03.22.22 Rutger Zuydervelt ‘Humming/Choreo' (album House Of Strength) https://dronarivm.bandcamp.com/album/house-of-strength Edit ***

Create ads that convert every time with Motion's AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com/https://motionapp.com/ Are you still treating organic and paid content as separate? It's time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.Reza explains how understanding your audience's organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that's reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement. Plus, Reza shares valuable data from Motion's recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.In This Episode:- Meet Reza Khadjavi, CEO of Motion- Motion's record-breaking virtual event on creative trends- The collision of organic and paid media- Mastering hooks: psychological kill shots that drive engagement- How to create hundreds of ads from a single messaging angle- Why creative strategists need business acumen- Determining good creatives and visual formats for ads- Using Motion for creative inspiration and testing- Upcoming exclusive Motion bootcamp - How to connect with Reza KhadjaviMentioned in the Episode:Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo Watch Previous Episodes on Meta's Andromeda: https://perpetualtraffic.com/?s=andromeda Watch the Episode on YouTube: https://perpetualtraffic.com/youtube Motion's 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion Gruns Superfoods Meta Ads Library:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Pilothouse's Taylor Cain and Aves break down how to merge creative strategy with merchandising to win Q1. This is the planning season where smart brands lock in the building blocks for scalable growth—and avoid wasting paid budget.For DTC marketers planning evergreen creative and site strategy in Q1...Why Q1 is the time to de-risk creative investmentsHow to connect merch and creative across the entire funnelWhat emotional truths are, and why they drive actionHow to create merchandising that aligns with user intent (without sounding like a pitch deck)The subtle difference between price-based and identity-based offersWho this is for: Media buyers, growth leads, and brand-side marketers aiming to improve conversion and site experienceWhat to steal:The linear structure Taylor uses to build conversion flowsAves' 3-step audit for understanding persona behavior onlineWhy great PDPs start with emotion, not featuresTimestamps:00:00 Merchandising in ecommerce and cognitive competition02:45 Why shoppers visit multiple brands before buying05:10 Bringing the in-store experience into digital creative07:20 Funnel congruency and full-funnel merchandising09:40 Merchandising on social feeds beyond direct competitors12:10 Information architecture and emotional storytelling on PDPs14:05 Selling identity and ritual instead of product features18:30 How Meta optimization and Andromeda affect merchandising20:40 Practical merchandising spot checks for brandsHashtags:#ecommercemarketing #digitalmerchandising #dtcbrands #paidmedia #creativestrategy #conversionoptimization #brandstrategy #marketingfunnels #metamarketing #shopifybrands #performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF579Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Today, Chris sits down with Joe Schaeppi, co-founder & CEO of Solsten—a deep-tech company mapping human psychology and turning it into actionable AI for creative, targeting, and product personalization. After 8 years of R&D, Solsten's “human context layer” helps enterprises and SMBs understand why people act the way they do—then adapt ads, products, and AI agents to match. Clients like LEGO and Peloton report creative wins and 3× conversion lifts, while a new self-serve product opens the stack to smaller teams.Highlights include...• Building a cognitive-behavioral AI model from clinical-grade psychometrics and authentic behavior data• Why “creative is the new targeting” (Meta's Andromeda) and how psychology-matched creative cuts CPI/raises LTV• Personalization beyond demographics—training AI agents to speak in users' thinking and communication styles• Go-to-market shift: from years of R&D to scale (>$35M raised; investors incl. RedBird & Galaxy)• Use cases across gaming, fintech, health/fitness, hospitality, and more

Al & Val revisit the story that started it all - We get wrapped up in Under Wraps once again! Under Wraps (October 1, 2021)IMDB WikipediaDirected by Alex Zamm (My Date with the President's Daughter, A Christmas Prince, Under Wraps 2, The Baxters)Written by William Robertson & Alex Zamm (My Date with the President's Daughter, Little Rascals Save the Day, Jingle All the Way 2, Woody Woodpecker) and Don Rhymer (Valerie, Evening Shade, Under Wraps 1997, Big Momma's House 1-3, Santa Clause 2, Agent Cody Banks 2, Deck the Halls, Rio 1 & 2, Ferdinand)Starring: Malachi Barton as Marshall (Under Wraps 2, Stuck in the Middle, Dora and the Lost City of Gold, Fancy Nancy, The Villains of Valley View, Zombies 4)Christian J. Simon as Gilbert (Under Wraps 2, The Amazing World of Gumball, Disney Animals, Sydney to the Max, T.O.T.S.)Sophia Hammons as Amy (Under Wraps 2, The Social Dilemma, Up Here, Freakier Friday)Phil Wright as Harold (Under Wraps 2)Melanie Brook as Buzzy (Under Wraps 2)Brent Stait as Kubot (character actor - Andromeda, Snowpiercer, Heartland)Jordana Largy as Diane (character actor - A Royal Christmas, A Royal Christmas Match)Jaime M. Callica as Ted (Upside Down Magic, Ruthless, Christmas movies)Karin Konoval as Ravensworth (Planet of the Apes, The Good Doctor, Snowpiercier, Wild Cards)Synopsis: Three friends accidentally bring a mummy back to life. Soon, they grow fond of the mummy and help him return to his original state before midnight on Halloween.Fun Facts: This is the first Disney Channel Original Movie to debut on Disney+ in North America one week after premiering on Disney Channel in North America.This is the first Disney Channel Original Movie to take place around the time of Halloween since Invisible Sister (2015) 6 years prior.This is the first Disney Channel Original Movie with since Let It Shine (2012) to have a solely male protagonist.Next Movie: Christmas... Again?! ★ Support this podcast on Patreon ★

Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

The science is finally catching up to what clinicians have long known: more fluids aren't always the answer to septic shock. In this episode, host Sarah Lorenzini and Jaclyn Bond MSN-LM, MBA-HM explain what the ANDROMEDA-SHOCK 2 trial reveals about physiology-guided sepsis resuscitation and why fixed-volume fluid strategies can lead to avoidable harm.They break down how dynamic fluid responsiveness testing helps teams stop guessing, and how tools like FloPatch support real-time assessment of carotid flow time and stroke volume. You'll leave with a clearer idea of when to give fluids, when to stop, and how to justify the decision.Topics discussed in this episode:The purpose and key findings of the ANDROMEDA-SHOCK 2 studyWhy dynamic measures of fluid responsiveness matter more than static vitalsWhat recent meta-analysis data shows about physiology-guided fluid strategiesCarotid flow time: what it is, how it's measured, and how it guides decisionsHemodynamic assessment and bedside limitationsHow FloPatch supports real-time assessment so you can make individualized fluid decisionsSEP-1 2026 guideline updates and why it's better for patientsHow to apply these principles to your workflow Website: www.flosonicsmedical.com See FloPatch in action: https://hubs.ly/Q03-68Hg0Mentioned in this episode:CONNECT

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt Are you still guessing what your market wants and calling it “creative testing”? That's the fastest way to burn your budget in 2026. If your ads aren't resonating, it's probably not the algorithm. It's your research. Most marketers skip the hardest part and wonder why creative diversification never works.In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn't the tool; it's how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.We wrap by showing how to turn that research into ads, scripts, and landing pages that don't sound like AI fluff. You'll hear exactly how we use this internally before launching Meta campaigns and why “garbage in, garbage out” still applies. If you care about creatives that perform, this is the blueprint to start with.In This Episode:- Why creative research still matters- ChatGPT market research framework- Turning research output into ads- When multiple ChatGPT prompts are necessary- How to access and use the market research prompt- Final advice on AI promptingMentioned in the Episode:Previous Episode With Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/ Perpetual Traffic YouTube Channel: https://perpetualtraffic.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Cole Turner:LinkedIn - https://www.linkedin.com/in/coleturner98 Connect with Ralph Burns: LinkedIn -

In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of Meta's advertising engine. From the days of custom audience uploads in 2012 to the impact of the 2016 election and the fallout from the Cambridge Analytica scandal, these milestones have shaped the platform's current landscape.We also explore how the iOS 14 update and the rise of TikTok have pushed Meta to adapt and innovate in ways that make 2026 the best time to advertise on the platform. Central to these innovations is the Andromeda algorithm and creative diversification, which are set to revolutionize your advertising strategy.You'll discover how you can leverage these advancements to refine your marketing strategy, understand what the Andromeda update means for your campaigns, and why the future of advertising on Meta has never been more promising.In This Episode:- Why creative is now at the core of Meta ads- Cambridge Analytica scandal and the 2016 elections- Privacy issues and ad bans after Cambridge Analytica- Navigating iOS 14's App Tracking Transparency (ATT) prompt- The rise of TikTok and short-form content- Andromeda update and its impact on marketingMentioned in the Episode:Partner With Tier 11's Digital Marketing Experts: https://www.tiereleven.com/applyHow Facebook Won Trump The Presidency In 2006: https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/Brad Parscale Interview on 60 Minutes: https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/Learn More About Creative Diversification: https://www.tiereleven.com/cdThe Cambridge Analytica Scandal: https://pmc.ncbi.nlm.nih.gov/articles/PMC6073073/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram -

Set in the distant future, The Adventures of Captain Radio is a full-cast science fiction audio drama. Alongside his robotic sidekick Ace, interstellar smuggler Orion, and powerful psychic Andromeda, Captain Radio travels across the stars to save the galaxy from mad scientists, ancient curses, and evil robots. Each episode is a love letter to the golden age of science fiction. If you like thrilling, pulpy sci-fi adventures with plot twists around every corner — this is the show for you. Listen to The Adventures of Captain Radio: The Complete Series wherever you enjoy podcasts and learn more at obscurestudios.net. Hosted on Acast. See acast.com/privacy for more information.

Date: November 27, 2025  Guest Skeptic: Dr. Justin Morgenstern is an emergency physician and the creator of the #FOAMed project called www.First10EM.com Case: You are looking after a 65-year-old man who appears to be in septic shock. He presented after five days of fever and cough, and is now severely lethargic and hypotensive on arrival. You […] The post SGEM#498: Andromeda – Cap Refill Time for Personalized Sepsis Treatment first appeared on The Skeptics Guide to Emergency Medicine.

We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down how Facebook figured out monetization, from early Microsoft deals and disastrous missteps like Beacon to right-hand rail ads and the moment ads entered the newsfeed. We'll walk you through the desktop era, the transition to mobile, and why Meta's make-or-break moment before its IPO changed everything about how ads work today. Plus, we connect the dots to what's happening right now with the Andromeda update and the increasing need for creative diversification.In This Episode:- Why Meta's global reach matters - Meta's early advertising mistakes- Facebook's Beacon backlash explained- The right-hand rail ads era- Mobile ads turning point- Why Andromeda update changes everythingMentioned in the Episode:Previous Episode on Why Meta is The Best Ad Platform: Acquired Podcast's Episode on Meta: https://www.acquired.fm/episodes/meta Perpetual Traffic YouTube Channel: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 Facebook's Failed Beacon Project: https://www.cbc.ca/news/science/facebook-shuts-down-beacon-marketing-tool-1.832698 Ralph's Photo at Meta's Home Office: Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

In Episode 280 we look back at last year's list of games we wanted to get played and then we discuss the games that are top of mind we hope to get to try over the next year.Timestamps:00:00 Introduction02:12 Last Year's Top 5 we wanted to play in 2025 (and how we did)02:21 Civolution 05:40 Joyrides: Survival of the Fastest06:08 Wroth06:32 SETI: Search for Extra-Terrestrial Intelligence09:58 Dune: War for Arrakis10:48 Windmill Valley12:21 Lord of the Rings: Duel for Middle Earth13:46 Endeavor: Deep Sea15:18 Resafa16:05 Andromeda's Edge / Rock Hard: 197717:26 World Order18:47 Wondrous Creatures19:44 Rats of Wistar21:35 Power Vaccuum22:40 Top 5 Games we want to play in 202522:40 Coming of Age25:04 Primacy: A Coyote and Crow Card Game29:31 Eternal Decks34:12 Echoes of Time38:55 Lords of Baseball41:33 Everdell: Silverfrost43:54 Burn the Fort48:57 Rise and Fall52:08 Ants54:15 Rebuilding Seattle1:00:33 Unicorn Fever1:03:20 Sanctuary1:09:03 Speakeasy1:12:42 Ayar: Children of the SunIf you enjoy the show, please consider supporting us at https://www.patreon.com/boardgamehottakesFollow us on BlueSky: https://bsky.app/profile/boardgamehottakes.bsky.socialJoin our Facebook Community: https://www.facebook.com/groups/boardgamehottakesJoin our Board Game Arena Community: https://boardgamearena.com/group?id=11417205Join our Discord server at: ⁠⁠⁠https://discord.gg/vMtAYQWURd

Meta's global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today's episode, we are exploring how Meta's ongoing innovations will reshape advertising in 2026 and what this means for your business or agency. Lauren shares her firsthand experience testifying at a House subcommittee about how Meta's AI tools are helping small businesses scale. We unpack why Meta's capabilities (like Andromeda) are game-changers for businesses that overcome AI fears and leverage Meta's creative diversification.Plus, we look at real-world examples of how AI is amplifying business growth, and how Meta's ecosystem can supercharge marketing strategies in ways other platforms simply can't match. Join the conversation now if you want to stay ahead of the curve in 2026.In This Episode:- Lauren's AI testimony at a House subcommittee- Fear of AI replacing jobs vs. AI as a growth opportunity- The rising need for human interactions - Meta's global influence on internet users- Why Meta is the best ad platform - Meta's investment in AI and its implications for 2026- Statistics on Meta's usage and revenue growthMentioned in the Episode:Global Internet Users: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ Facebook Usage Statistics: https://www.demandsage.com/facebook-statistics/ Previous Episodes on Meta's Andromeda: https://perpetualtraffic.com/?s=andromeda Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram -

Do you feel like your Facebook ads are suddenly wasting money, but you can't pinpoint why? Are you looking for a way to adapt your strategy to Meta's latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ALLLLLL ABOARD!!! TOOT TOOT! It's time for EPIC MONOLOGUES, Luke CAMPAIGNING, Percabeth PERCABETHING, Prophecies PROPHECIZING, and we have Janani K. Jha to help us out, plus interview clips with Walker Scobell, Dior Goodjohn, and Craig Silverstein. This is my favorite episode of this podcast ever. Premiere Watch Party (available for all on Youtube): ⁠https://www.youtube.com/live/5XtcZWpSiWQ?si=3diK1KQH-s99j96v⁠Join our Patreon for live watch parties, special episodes, episode outlines, access to our exclusive Discord server, and more!! ⁠⁠patreon.com/seaweedbrain⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy us a coffee: ⁠⁠⁠https://ko-fi.com/seaweedbrainpodcast⁠⁠Follow our show:Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SeaweedBrainPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SeaweedBrainPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@EricaSeaweedBrain⁠⁠Threads ⁠⁠@SeaweedBrainPodcast⁠⁠ More ⁠⁠https://linktr.ee/Seaweedbrainpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our merch shop! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.teepublic.com/stores/seaweed-brain-podcast?ref_id=21682⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We are in for another treat with this episode! We discuss Episode 3 of Season 2 of the Percy Jackson and the Olympians Disney+ show, "We Board the Princess Andromeda." This episode is about Clarisse, and also about Luke's MLM. WHO is the head of Kronos's marketing team? Also, what is Allison Sims's backstory? This show has successfully converted us into Clarisse supporters. They won't get us yet on Luke, though. Links:SUPPORT US ON PATREON: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/camphalfpod?fan_landing=true⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUPPORT US ON KO-FI: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ko-fi.com/camphalfpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEND US AN AUDIO MESSAGE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/Camphalfpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN OUR DISCORD: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/gzHYsUbdgr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MERCH: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.zazzle.com/store/camphalfpod

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I've never seen that work well for course creators.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta's algorithm actually treats each group behind the scenes. If you've been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

This Minisode was originally uploaded with Episode 310: Weird LA w/ Abby Denton - some of the topics discussed might be outdated. Subscribe to our Patreon to listen and watch the Minisodes as they release every week! http://patreon.com/CHILLUMINATIPOD Mike Martin - http://www.youtube.com/@themoleculemindset Jesse Cox - http://www.youtube.com/jessecox Alex Faciane - https://www.youtube.com/@StarWarsOldCanonBookClub/ Editor: DeanCutty Producer: Hilde @ https://bsky.app/profile/heksen.bsky.social Show Art: Studio Melectro @ http://www.instagram.com/studio_melectro Logo Design: Shawn JPB @ https://twitter.com/JetpackBraggin

Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11's Creative Diversification Package and access Media Buying + Data Suite for FREE:https://tiereleven.com/cd Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn't your ads or your offer but the algorithm you've been unintentionally training?In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.If you've ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn't see coming. In This Episode:- Applying Google's feeder strategy to Andromeda- Case study: Training Meta to sell more products- CTR and CPC change after restructure- All clicks versus link clicks- The story-first creative advantage- Real results from testing the feeder strategy- Risk, scaling, and product diversification- How the strategy impacts company valuation- Final insights and episode wrap-upMentioned in the Episode:Previous Episode on Google's Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

What if 2026 could be the year you finally stop spinning your wheels and actually run your boutique like a CEO? In this episode, Ashley sits down with "Retail Professor" and denim twin, Sara Burks, to unpack their biggest retail predictions for 2026—from AI and Meta's new Andromeda algorithm to niching down, live selling, and building a content engine that actually works. Ashley and Sara share what they're seeing across thousands of boutiques, what's changing fast, and how the most successful store owners are planning now for a more profitable, peaceful year ahead. They'll also walk you through what to expect inside the Best Year Yet Challenge, happening January 6–8. You'll learn: Why AI is no longer optional—and how smart retailers are using it in every part of their business What Meta's new Andromeda algorithm means for your content, reach, and ad strategy How live selling and video can humanize your brand and deepen customer loyalty in 2026 How the Best Year Yet Challenge helps you map real strategy (not just wishful goals) for profit and peace all year long Why niching down is the only way to stand out, charge more, and build true brand authority Join the Best Year Yet Challenge - January 6–8 — three days of live Zoom sessions with Ashley, Sara, Jeff, and the Boutique Hub team  Best Year Yet Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube