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Create ads that convert every time with Motion's AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com/https://motionapp.com/ Are you still treating organic and paid content as separate? It's time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.Reza explains how understanding your audience's organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that's reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement. Plus, Reza shares valuable data from Motion's recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.In This Episode:- Meet Reza Khadjavi, CEO of Motion- Motion's record-breaking virtual event on creative trends- The collision of organic and paid media- Mastering hooks: psychological kill shots that drive engagement- How to create hundreds of ads from a single messaging angle- Why creative strategists need business acumen- Determining good creatives and visual formats for ads- Using Motion for creative inspiration and testing- Upcoming exclusive Motion bootcamp - How to connect with Reza KhadjaviMentioned in the Episode:Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo Watch Previous Episodes on Meta's Andromeda: https://perpetualtraffic.com/?s=andromeda Watch the Episode on YouTube: https://perpetualtraffic.com/youtube Motion's 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion Gruns Superfoods Meta Ads Library:
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Pilothouse's Taylor Cain and Aves break down how to merge creative strategy with merchandising to win Q1. This is the planning season where smart brands lock in the building blocks for scalable growth—and avoid wasting paid budget.For DTC marketers planning evergreen creative and site strategy in Q1...Why Q1 is the time to de-risk creative investmentsHow to connect merch and creative across the entire funnelWhat emotional truths are, and why they drive actionHow to create merchandising that aligns with user intent (without sounding like a pitch deck)The subtle difference between price-based and identity-based offersWho this is for: Media buyers, growth leads, and brand-side marketers aiming to improve conversion and site experienceWhat to steal:The linear structure Taylor uses to build conversion flowsAves' 3-step audit for understanding persona behavior onlineWhy great PDPs start with emotion, not featuresTimestamps:00:00 Merchandising in ecommerce and cognitive competition02:45 Why shoppers visit multiple brands before buying05:10 Bringing the in-store experience into digital creative07:20 Funnel congruency and full-funnel merchandising09:40 Merchandising on social feeds beyond direct competitors12:10 Information architecture and emotional storytelling on PDPs14:05 Selling identity and ritual instead of product features18:30 How Meta optimization and Andromeda affect merchandising20:40 Practical merchandising spot checks for brandsHashtags:#ecommercemarketing #digitalmerchandising #dtcbrands #paidmedia #creativestrategy #conversionoptimization #brandstrategy #marketingfunnels #metamarketing #shopifybrands #performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF579Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Today, Chris sits down with Joe Schaeppi, co-founder & CEO of Solsten—a deep-tech company mapping human psychology and turning it into actionable AI for creative, targeting, and product personalization. After 8 years of R&D, Solsten's “human context layer” helps enterprises and SMBs understand why people act the way they do—then adapt ads, products, and AI agents to match. Clients like LEGO and Peloton report creative wins and 3× conversion lifts, while a new self-serve product opens the stack to smaller teams.Highlights include...• Building a cognitive-behavioral AI model from clinical-grade psychometrics and authentic behavior data• Why “creative is the new targeting” (Meta's Andromeda) and how psychology-matched creative cuts CPI/raises LTV• Personalization beyond demographics—training AI agents to speak in users' thinking and communication styles• Go-to-market shift: from years of R&D to scale (>$35M raised; investors incl. RedBird & Galaxy)• Use cases across gaming, fintech, health/fitness, hospitality, and more
Al & Val revisit the story that started it all - We get wrapped up in Under Wraps once again! Under Wraps (October 1, 2021)IMDB WikipediaDirected by Alex Zamm (My Date with the President's Daughter, A Christmas Prince, Under Wraps 2, The Baxters)Written by William Robertson & Alex Zamm (My Date with the President's Daughter, Little Rascals Save the Day, Jingle All the Way 2, Woody Woodpecker) and Don Rhymer (Valerie, Evening Shade, Under Wraps 1997, Big Momma's House 1-3, Santa Clause 2, Agent Cody Banks 2, Deck the Halls, Rio 1 & 2, Ferdinand)Starring: Malachi Barton as Marshall (Under Wraps 2, Stuck in the Middle, Dora and the Lost City of Gold, Fancy Nancy, The Villains of Valley View, Zombies 4)Christian J. Simon as Gilbert (Under Wraps 2, The Amazing World of Gumball, Disney Animals, Sydney to the Max, T.O.T.S.)Sophia Hammons as Amy (Under Wraps 2, The Social Dilemma, Up Here, Freakier Friday)Phil Wright as Harold (Under Wraps 2)Melanie Brook as Buzzy (Under Wraps 2)Brent Stait as Kubot (character actor - Andromeda, Snowpiercer, Heartland)Jordana Largy as Diane (character actor - A Royal Christmas, A Royal Christmas Match)Jaime M. Callica as Ted (Upside Down Magic, Ruthless, Christmas movies)Karin Konoval as Ravensworth (Planet of the Apes, The Good Doctor, Snowpiercier, Wild Cards)Synopsis: Three friends accidentally bring a mummy back to life. Soon, they grow fond of the mummy and help him return to his original state before midnight on Halloween.Fun Facts: This is the first Disney Channel Original Movie to debut on Disney+ in North America one week after premiering on Disney Channel in North America.This is the first Disney Channel Original Movie to take place around the time of Halloween since Invisible Sister (2015) 6 years prior.This is the first Disney Channel Original Movie with since Let It Shine (2012) to have a solely male protagonist.Next Movie: Christmas... Again?! ★ Support this podcast on Patreon ★
Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -
The science is finally catching up to what clinicians have long known: more fluids aren't always the answer to septic shock. In this episode, host Sarah Lorenzini and Jaclyn Bond MSN-LM, MBA-HM explain what the ANDROMEDA-SHOCK 2 trial reveals about physiology-guided sepsis resuscitation and why fixed-volume fluid strategies can lead to avoidable harm.They break down how dynamic fluid responsiveness testing helps teams stop guessing, and how tools like FloPatch support real-time assessment of carotid flow time and stroke volume. You'll leave with a clearer idea of when to give fluids, when to stop, and how to justify the decision.Topics discussed in this episode:The purpose and key findings of the ANDROMEDA-SHOCK 2 studyWhy dynamic measures of fluid responsiveness matter more than static vitalsWhat recent meta-analysis data shows about physiology-guided fluid strategiesCarotid flow time: what it is, how it's measured, and how it guides decisionsHemodynamic assessment and bedside limitationsHow FloPatch supports real-time assessment so you can make individualized fluid decisionsSEP-1 2026 guideline updates and why it's better for patientsHow to apply these principles to your workflow Website: www.flosonicsmedical.com See FloPatch in action: https://hubs.ly/Q03-68Hg0Mentioned in this episode:CONNECT
Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt Are you still guessing what your market wants and calling it “creative testing”? That's the fastest way to burn your budget in 2026. If your ads aren't resonating, it's probably not the algorithm. It's your research. Most marketers skip the hardest part and wonder why creative diversification never works.In this episode, Cole Turner from Tier 11 breaks down a smarter way to do market research using AI. We walk you through a live demo showing how a multi-step prompting process compresses weeks of manual research into minutes. The real unlock isn't the tool; it's how you structure prompts to extract real voice-of-customer data, emotional triggers, and problem-aware insights that actually drive clicks, leads, and sales.We wrap by showing how to turn that research into ads, scripts, and landing pages that don't sound like AI fluff. You'll hear exactly how we use this internally before launching Meta campaigns and why “garbage in, garbage out” still applies. If you care about creatives that perform, this is the blueprint to start with.In This Episode:- Why creative research still matters- ChatGPT market research framework- Turning research output into ads- When multiple ChatGPT prompts are necessary- How to access and use the market research prompt- Final advice on AI promptingMentioned in the Episode:Previous Episode With Cole Turner: https://perpetualtraffic.com/podcast/episode-747-the-1-mistake-thats-secretly-killing-your-meta-andromeda-ads-with-cole-turner/ Perpetual Traffic YouTube Channel: https://perpetualtraffic.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Cole Turner:LinkedIn - https://www.linkedin.com/in/coleturner98 Connect with Ralph Burns: LinkedIn -
Dis+PercySeries. S02E03 pt1 We Board The Princess Andromeda. Welcome back to our Riordanverse readalong and analysis podcast!! Here's SZN21 Episode 7, where we discuss the first half of episode 3 of season two of the PercySeries. In this episode we are discussing cruise etiquette, as well as fun games to play in your next pool party, and how to behead the creepy tenants in your attic. We hope you'll join us next week for part 2 of episode three!!! xx Kate & Jo::SOCIALS::Follow us on Instagram: https://www.instagram.com/damsnackbarpod/ (@damsnackbarpod) Send us an IrisMessage to join our community. Email us at damsnackbarpod@outlook.com Consider donating to our ko-fi: https://ko-fi.com/damsnackbarpodcastAll of our other social media is linked here: https://linktr.ee/damsnackbarpod
In this final part of our four-part series on why Meta remains the top platform for scaling in 2026, we continue analysing the evolution of Meta's advertising engine. From the days of custom audience uploads in 2012 to the impact of the 2016 election and the fallout from the Cambridge Analytica scandal, these milestones have shaped the platform's current landscape.We also explore how the iOS 14 update and the rise of TikTok have pushed Meta to adapt and innovate in ways that make 2026 the best time to advertise on the platform. Central to these innovations is the Andromeda algorithm and creative diversification, which are set to revolutionize your advertising strategy.You'll discover how you can leverage these advancements to refine your marketing strategy, understand what the Andromeda update means for your campaigns, and why the future of advertising on Meta has never been more promising.In This Episode:- Why creative is now at the core of Meta ads- Cambridge Analytica scandal and the 2016 elections- Privacy issues and ad bans after Cambridge Analytica- Navigating iOS 14's App Tracking Transparency (ATT) prompt- The rise of TikTok and short-form content- Andromeda update and its impact on marketingMentioned in the Episode:Partner With Tier 11's Digital Marketing Experts: https://www.tiereleven.com/applyHow Facebook Won Trump The Presidency In 2006: https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/Brad Parscale Interview on 60 Minutes: https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/Learn More About Creative Diversification: https://www.tiereleven.com/cdThe Cambridge Analytica Scandal: https://pmc.ncbi.nlm.nih.gov/articles/PMC6073073/Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram -
Set in the distant future, The Adventures of Captain Radio is a full-cast science fiction audio drama. Alongside his robotic sidekick Ace, interstellar smuggler Orion, and powerful psychic Andromeda, Captain Radio travels across the stars to save the galaxy from mad scientists, ancient curses, and evil robots. Each episode is a love letter to the golden age of science fiction. If you like thrilling, pulpy sci-fi adventures with plot twists around every corner — this is the show for you. Listen to The Adventures of Captain Radio: The Complete Series wherever you enjoy podcasts and learn more at obscurestudios.net. Hosted on Acast. See acast.com/privacy for more information.
Date: November 27, 2025 Guest Skeptic: Dr. Justin Morgenstern is an emergency physician and the creator of the #FOAMed project called www.First10EM.com Case: You are looking after a 65-year-old man who appears to be in septic shock. He presented after five days of fever and cough, and is now severely lethargic and hypotensive on arrival. You […] The post SGEM#498: Andromeda – Cap Refill Time for Personalized Sepsis Treatment first appeared on The Skeptics Guide to Emergency Medicine.
Dass ein Anblick uns zu Stein verwandeln kann, erfährt der junge Perseus erst am Rand der Welt, wo nicht nur die geheimnisvollen Gracchen wohnen, sondern auch Medusa, die mit ihren Schwestern in einem finsteren Abgrund haust... Von Publius Ovidius Naso WDR 2025 www.wdrmaus.de Von Publius Ovidius Naso.
Raye is still not over Luke's little sweater, Charlie is still waiting for zombie tourists, and some Laistrogonians go bowling.Send us an Iris message at oftheeldestgodspod@gmail.com with your thoughts and theories going forward! We would love to hear from you. Make sure to subscribe so you know when our next episode drops and rate and review if you like what we are doing.IG: www.instagram.com/oftheeldestgodspod/Tumblr: https://www.tumblr.com/oftheeldestgodspodSUPPORT US ON PATREON: www.patreon.com/oftheeldestgodsBUY OUR MERCH, PLZ: https://www.redbubble.com/people/OfTheEldestGods/shopCharlie's IG: www.instagram.com/greenpixie12/ and www.instagram.com/greenpixiedraws/ Charlie's Plug: Watch Dreamworks shows on Netflix, like She-Ra, before they're goneRaye's Plug: Dredge (video game)
We continue our discussion on why Meta is still the most powerful ad platform and what to expect in the coming year. We break down how Facebook figured out monetization, from early Microsoft deals and disastrous missteps like Beacon to right-hand rail ads and the moment ads entered the newsfeed. We'll walk you through the desktop era, the transition to mobile, and why Meta's make-or-break moment before its IPO changed everything about how ads work today. Plus, we connect the dots to what's happening right now with the Andromeda update and the increasing need for creative diversification.In This Episode:- Why Meta's global reach matters - Meta's early advertising mistakes- Facebook's Beacon backlash explained- The right-hand rail ads era- Mobile ads turning point- Why Andromeda update changes everythingMentioned in the Episode:Previous Episode on Why Meta is The Best Ad Platform: Acquired Podcast's Episode on Meta: https://www.acquired.fm/episodes/meta Perpetual Traffic YouTube Channel: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 Facebook's Failed Beacon Project: https://www.cbc.ca/news/science/facebook-shuts-down-beacon-marketing-tool-1.832698 Ralph's Photo at Meta's Home Office: Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -
In Episode 280 we look back at last year's list of games we wanted to get played and then we discuss the games that are top of mind we hope to get to try over the next year.Timestamps:00:00 Introduction02:12 Last Year's Top 5 we wanted to play in 2025 (and how we did)02:21 Civolution 05:40 Joyrides: Survival of the Fastest06:08 Wroth06:32 SETI: Search for Extra-Terrestrial Intelligence09:58 Dune: War for Arrakis10:48 Windmill Valley12:21 Lord of the Rings: Duel for Middle Earth13:46 Endeavor: Deep Sea15:18 Resafa16:05 Andromeda's Edge / Rock Hard: 197717:26 World Order18:47 Wondrous Creatures19:44 Rats of Wistar21:35 Power Vaccuum22:40 Top 5 Games we want to play in 202522:40 Coming of Age25:04 Primacy: A Coyote and Crow Card Game29:31 Eternal Decks34:12 Echoes of Time38:55 Lords of Baseball41:33 Everdell: Silverfrost43:54 Burn the Fort48:57 Rise and Fall52:08 Ants54:15 Rebuilding Seattle1:00:33 Unicorn Fever1:03:20 Sanctuary1:09:03 Speakeasy1:12:42 Ayar: Children of the SunIf you enjoy the show, please consider supporting us at https://www.patreon.com/boardgamehottakesFollow us on BlueSky: https://bsky.app/profile/boardgamehottakes.bsky.socialJoin our Facebook Community: https://www.facebook.com/groups/boardgamehottakesJoin our Board Game Arena Community: https://boardgamearena.com/group?id=11417205Join our Discord server at: https://discord.gg/vMtAYQWURd
This week, we're deep diving into the episode 2 of season 3 of Disney+ Percy Jackson and the Olympians, We Board The Princess Andromeda, featuring interviews with Dior Goodjohn, Charlie Bushnell, Rick Riordan, Craig Silverstein, and Dan Shotz. Discussion topics may include: the coffin scene, Luke's taste in paintings, Clarisse and Ares, Clarisse and Luke's leadership styles, Allison Simms, mythics vs. monsters, the Great Prophecy, Luke Castellan's very important opinions on the Jonas Brothers, and our own journey onto the Princess Andromeda set.Check us out on Patreon to submit questions for future interviews, and to get early episodes, cut material, art previews, and more! https://www.patreon.com/MonsterDonutPodcastHave a question? Want to contribute your own analysis? Feel like arguing? Email monsterdonutpodcast@gmail.com.Come say hi and check out the sketches Phoebe made this episode on Twitter, Instagram, or TikTok! @PJOPod on all platforms.Find our new Monster Donut merch here!: https://www.redbubble.com/people/monsterdonut/explore.More information on the show can be found at https://www.monsterdonutpodcast.com/THEME SONG:"The Mask of Sorokin," music and arrangement by Dan CordeGuitars - Dan CordeBass - Quinten MetkeDrums - Todd CummingsRecorded, mixed, & mastered by Todd CummingsOUTRO MUSIC:"Shadow Run," music and arrangement by Dan CordeGuitars - Dan CordeBass - Quinten MetkeDrums - Todd CummingsRecorded, mixed, & mastered by Todd Cummings Hosted on Acast. See acast.com/privacy for more information.
Subscribe to DTC Newsletter - https://dtcnews.link/signupMatthew Gohl took over the family business, Santevia, and turned it into a DTC powerhouse. In this episode, he breaks down how they scaled Amazon 2X, rebuilt their Meta ads strategy from the ground up, and landed a killer deal on Dragon's Den.For DTC operators scaling beyond $5M and navigating Meta + Amazon growth channels:Why switching from Vendor Central to Seller Central was worth the 16-month headacheHow a $25 hero product failed on Meta, and why their $320 glass system now crushesThe role of creative strategy in hitting $100K+ weekly spend without tanking ROASHow they prepped their brand for Dragon's Den—and doubled baseline sales afterThe case for launching refillable, eco-focused SKUs in 2026Who this is for: DTC operators, marketers, and founders looking to scale with lean teams and high-margin SKUs.What to steal:Creative briefing process that reduces wasted ad spendWhy Meta sees "different creators" as "same ad" (and how to fix it)How to make a high-ticket product actually work in cold acquisitionTimestamps:00:00 Why creative diversity (not campaign complexity) is the real Meta unlock03:05 Buying the family business and shifting from retail-first to DTC06:48 Revenue dips, imposter syndrome, and trusting the long-term strategy09:15 From 1 video every 2 weeks to 60 creatives by Friday (creative velocity shift)13:02 Why hero products with higher AOV unlock profitable Meta spend16:19 Meta's Andromeda explained: aggregation + creative volume wins30:34 Dragon's Den moment: “I own that one” and why endorsements change everythingHashtags:#DTC #Ecommerce #MetaAds #CreativeStrategy #BrandBuilding #PerformanceMarketing #DirectToConsumer #PaidSocial #AdCreative #MarketingPodcast #EcommerceGrowth #ScalingBrands #FounderStory #Dragon'sDen #BFCM #RetailStrategySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter
Meta's global reach and heavy AI investments give it an undeniable edge over other digital marketing platforms. In today's episode, we are exploring how Meta's ongoing innovations will reshape advertising in 2026 and what this means for your business or agency. Lauren shares her firsthand experience testifying at a House subcommittee about how Meta's AI tools are helping small businesses scale. We unpack why Meta's capabilities (like Andromeda) are game-changers for businesses that overcome AI fears and leverage Meta's creative diversification.Plus, we look at real-world examples of how AI is amplifying business growth, and how Meta's ecosystem can supercharge marketing strategies in ways other platforms simply can't match. Join the conversation now if you want to stay ahead of the curve in 2026.In This Episode:- Lauren's AI testimony at a House subcommittee- Fear of AI replacing jobs vs. AI as a growth opportunity- The rising need for human interactions - Meta's global influence on internet users- Why Meta is the best ad platform - Meta's investment in AI and its implications for 2026- Statistics on Meta's usage and revenue growthMentioned in the Episode:Global Internet Users: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ Facebook Usage Statistics: https://www.demandsage.com/facebook-statistics/ Previous Episodes on Meta's Andromeda: https://perpetualtraffic.com/?s=andromeda Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram -
Do you feel like your Facebook ads are suddenly wasting money, but you can't pinpoint why? Are you looking for a way to adapt your strategy to Meta's latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ALLLLLL ABOARD!!! TOOT TOOT! It's time for EPIC MONOLOGUES, Luke CAMPAIGNING, Percabeth PERCABETHING, Prophecies PROPHECIZING, and we have Janani K. Jha to help us out, plus interview clips with Walker Scobell, Dior Goodjohn, and Craig Silverstein. This is my favorite episode of this podcast ever. Premiere Watch Party (available for all on Youtube): https://www.youtube.com/live/5XtcZWpSiWQ?si=3diK1KQH-s99j96vJoin our Patreon for live watch parties, special episodes, episode outlines, access to our exclusive Discord server, and more!! patreon.com/seaweedbrainBuy us a coffee: https://ko-fi.com/seaweedbrainpodcastFollow our show:Instagram @SeaweedBrainPodcastTwitter @SeaweedBrainPodTikTok @EricaSeaweedBrainThreads @SeaweedBrainPodcast More https://linktr.ee/SeaweedbrainpodCheck out our merch shop! https://www.teepublic.com/stores/seaweed-brain-podcast?ref_id=21682
We are in for another treat with this episode! We discuss Episode 3 of Season 2 of the Percy Jackson and the Olympians Disney+ show, "We Board the Princess Andromeda." This episode is about Clarisse, and also about Luke's MLM. WHO is the head of Kronos's marketing team? Also, what is Allison Sims's backstory? This show has successfully converted us into Clarisse supporters. They won't get us yet on Luke, though. Links:SUPPORT US ON PATREON: https://www.patreon.com/camphalfpod?fan_landing=trueSUPPORT US ON KO-FI: https://ko-fi.com/camphalfpodSEND US AN AUDIO MESSAGE: https://www.speakpipe.com/CamphalfpodJOIN OUR DISCORD: https://discord.gg/gzHYsUbdgrMERCH: https://www.zazzle.com/store/camphalfpod
In der Wasserschlange bewacht ein Pinguin sein Ei. In der Andromeda blüht eine galaktische Rose, und durch den Bildhauer rollt ein Wagenrad: So schön können kosmische Kollisionen sein. Im Universum krachen an vielen Stellen Galaxien ineinander. Lorenzen, Dirk www.deutschlandfunk.de, Sternzeit
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I've never seen that work well for course creators. Get the 48-Hour Ad Fix Audit Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta's algorithm actually treats each group behind the scenes. If you've been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn't enough) Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat "brand-building ads" early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo's Links: →48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS →Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/ Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint →Come say hi on Instagram: https://www.instagram.com/meganyelaney
The JournalFeed podcast for the week of Dec 8-12, 2025.These are summaries from just 2 of the 5 articles we cover every week! For access to more, please visit JournalFeed.org for details about becoming a member.Monday's Spoon Feed:Personalized hemodynamic resuscitation targeting capillary refill time (PHR-CRT) over a 6 hour intervention period demonstrated less need for organ support in patients with septic shock at 28 days.Wednesday's Spoon Feed:The EVERDAC trial found delayed invasive blood-pressure monitoring is noninferior to early arterial catheterization in patients with shock in terms of 28-day mortality.
This Minisode was originally uploaded with Episode 310: Weird LA w/ Abby Denton - some of the topics discussed might be outdated. Subscribe to our Patreon to listen and watch the Minisodes as they release every week! http://patreon.com/CHILLUMINATIPOD Mike Martin - http://www.youtube.com/@themoleculemindset Jesse Cox - http://www.youtube.com/jessecox Alex Faciane - https://www.youtube.com/@StarWarsOldCanonBookClub/ Editor: DeanCutty Producer: Hilde @ https://bsky.app/profile/heksen.bsky.social Show Art: Studio Melectro @ http://www.instagram.com/studio_melectro Logo Design: Shawn JPB @ https://twitter.com/JetpackBraggin
Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11's Creative Diversification Package and access Media Buying + Data Suite for FREE:https://tiereleven.com/cd Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn't your ads or your offer but the algorithm you've been unintentionally training?In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.If you've ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn't see coming. In This Episode:- Applying Google's feeder strategy to Andromeda- Case study: Training Meta to sell more products- CTR and CPC change after restructure- All clicks versus link clicks- The story-first creative advantage- Real results from testing the feeder strategy- Risk, scaling, and product diversification- How the strategy impacts company valuation- Final insights and episode wrap-upMentioned in the Episode:Previous Episode on Google's Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -
Subscribe to DTC Newsletter - https://dtcnews.link/signupMeta's latest update wasn't just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda's smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta's dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta's Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda's Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter
"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Composer Ken Allen shaped the soundscape of an entire Sierra era, from Space Quest to Kings Quest, and that unmistakable Sierra logo fanfare burned into every retro-gamer's brain. Now he's back with a full new soundtrack for SpaceVenture, and we go deep into how it all came together. In this episode, Ken walks through the craft behind his new score, the evolution from MT-32 to modern orchestral libraries, the stories behind iconic Sierra tracks, the surprising inspirations for SpaceVenture's music, and what it's like to reunite with the Two Guys from Andromeda after decades. Expect anecdotes, technical insight, nostalgia, and plenty of behind-the-scenes lore from one of the genre's defining composers. Mangia! Some corrections. - Beats Per Minute (not beats per second - that wouldbe crazy). - Composer for Silent Running was Peter Schickle, not Jerry Goldsmith. - Kazoo Orchestra is on the 2001 Theme and synth was used Blue Danube. Check out the SpaceVenture Soundtrack! The Phantom Fellows is out now! GOG Steam itch.io Fireflower Mac App Store The Phantom Fellows Pin/Magnet by CanvasQuest! The Phantom Fellows Players Companion (Guide to Must-See Moments!) Grab a Phantom Fellows shirt or mug at AdventureGameMerch.com ! Shek out our friends in the Adventure Game Hotspot Network: Space Quest Historian's 6 Adventure Game Puzzles That Can Go F Themselves (feat. Paul) Adventure Game Geek's Geek Plays Demos - Theropods, "An Adventure Lost In Time" OneShortEye's Why (almost) No One Solves This Game Adventure Game Hotspot's Point and Click Adventure Game Stories You'll Relate To (feat. Anna & Paul) Conversations with Curtis' Paul Korman & Daniel play The Phantom Fellows! & Daniel plays Return to Monkey Island with Anna & Paul from the Classic Gamers Guild Podcast Tech Talk with Daniel Albu's Mark Seibert: The Sound of Sierra On-Line
VIDEO: https://youtu.be/fy-4pUGrGRE This month we're talking about our favorite Sci-Fi TV of all time! From The X-Files, the Pluribus, to The Prisoner, to Lost, to Andromeda, to Stargate Universe, to Battlestar Galactica, to Sliders! Join the conversation and our Discord for just three dollars at http://www.patreon.com/ReactionShots(Sorry my mic got a little hot here and there.)
Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen Sarah Carusona showed up to a DTC event last year, she didn't know it would spark her first client. That client's still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside.For DTC founders scaling from $5M to $20M who need strategy and execution in one package.What you'll learn:Why fractional CMOs often fall short and what brands really need insteadHow to drop in a trained operator who owns growth from top to bottomThe key metrics Sarah watches before touching a budget: contribution margin, AMER, LTV, and the “organic ratio”Why most influencer budgets are broken and what happens when you tie pay to performanceHow to focus your team's time when there's no room for fluffWho this is for:Founders and growth leads who are tired of hiring gaps, agency fluff, and shiny-object distractionsWhat to steal:Rebuild your org chart around execution, not job titlesStructure your influencer deals like paid media, not PRGet obsessed with contribution margin and work backward from thereTimestamps00:00 Why micro-iterations waste ad spend02:00 Sarah's global move and early consulting leap04:00 Building BA Commerce and the growth operator model09:00 How Sarah evaluates brands and sets growth metrics12:00 Creative fatigue, Andromeda, and persona-driven ads15:00 Creator partnerships and a tiered influencer program17:00 Why organic content still drives the biggest wins19:00 Modern Meta account structure and testing philosophy21:00 The biggest mistakes high-growth brands make23:00 Why product quality drives everything in growth25:00 Attribution, incrementality, and Sarah's forecasting model27:00 How Sarah uses AI and where she draws the lineHashtags#dtcpodcast #ecommerce #dtcbrands #mediabuying #growthmarketing #metaads #ugcads #influencermarketing #digitalstrategy #founderstories #shopifybrands #emailmarketing #smsmarketing #marketingpodcast #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen
In dieser Folge spreche ich offen über die Herausforderungen, die das neue Andromeda Update von Meta für Facebook- und Instagram-Ads mit sich bringt. Viele berichten von steigenden Leadpreisen und sinkender Performance – doch woran liegt das wirklich? Ich zeige dir, warum klassische Werbebotschaften jetzt ins Leere laufen und wie psychologische Variation und kreative Ansprache zum entscheidenden Erfolgsfaktor werden. Du erfährst, wie du mit gezielten Strategien Werbemüdigkeit überwindest und deine Zielgruppe wieder begeisterst. Lass uns gemeinsam herausfinden, wie du auch in Zeiten von Algorithmus-Updates mit Verkaufspsychologie an der Spitze bleibst. Lass uns sprechen: https://matthiasniggehoff.de/
What if 2026 could be the year you finally stop spinning your wheels and actually run your boutique like a CEO? In this episode, Ashley sits down with "Retail Professor" and denim twin, Sara Burks, to unpack their biggest retail predictions for 2026—from AI and Meta's new Andromeda algorithm to niching down, live selling, and building a content engine that actually works. Ashley and Sara share what they're seeing across thousands of boutiques, what's changing fast, and how the most successful store owners are planning now for a more profitable, peaceful year ahead. They'll also walk you through what to expect inside the Best Year Yet Challenge, happening January 6–8. You'll learn: Why AI is no longer optional—and how smart retailers are using it in every part of their business What Meta's new Andromeda algorithm means for your content, reach, and ad strategy How live selling and video can humanize your brand and deepen customer loyalty in 2026 How the Best Year Yet Challenge helps you map real strategy (not just wishful goals) for profit and peace all year long Why niching down is the only way to stand out, charge more, and build true brand authority Join the Best Year Yet Challenge - January 6–8 — three days of live Zoom sessions with Ashley, Sara, Jeff, and the Boutique Hub team Best Year Yet Join The Boutique Hub ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Send us a Text Message (please include your email so we can respond!)Episode 79! We talk all about perfusion with arterial lines in EVERDAC and personalized resuscitation with ANDROMEDA SHOCK 2! EVERDAC: https://pubmed.ncbi.nlm.nih.gov/41159885/EVERDAC (NEJM): https://www.nejm.org/doi/10.1056/NEJMoa2502136ANDROMEDA SHOCK 2: https://pubmed.ncbi.nlm.nih.gov/41159835/ANDROMEDA SHOCK 2(JAMA): https://jamanetwork.com/journals/jama/fullarticle/2840823If you enjoy the show be sure to like and subscribe, leave that 5 star review! Be sure to follow us on the social @icucast for the associated figures, comments, and other content not available in the audio format! Email us at icuedandtoddcast@gmail.com with any questions or suggestions! Thank you Mike Gannon for the intro and exit music!
Sponsor Details:This episode of Space Nuts is brought to you with the support of NordVPN. To get our special Space Nuts listener discounts and four months free bonus, all with a 30-day money-back guarantee, simply visit www.nordvpn.com/spacenuts or use the coupon code SPACENUTS at checkout.Cosmic Queries: The Birth of Our Sun, Future Discoveries, and Gas GiantsIn this thought-provoking Q&A episode of Space Nuts, hosts Andrew Dunkley and Professor Fred Watson tackle an array of intriguing listener questions that span the cosmos. From the possibility of witnessing the birth of our sun to the future of astronomical discoveries, this episode is filled with insights that will leave you pondering the mysteries of the universe.Episode Highlights:- The Birth of Our Sun: Daryl from South Australia wonders if we could ever witness the birth of our sun through ancient light. Andrew and Fred explore the limitations of observing such distant events and the fascinating concept of light echoes that allow us to glimpse historical cosmic phenomena.- Future Discoveries in Astronomy: Rennie from California asks what we might uncover in the next century regarding dark matter, dark energy, and the Big Bang. The hosts discuss the rapid advancements in technology and how they may lead to groundbreaking discoveries in our understanding of the universe.- Gas Giants and Their Moons: Dave from New Jersey poses a hypothetical scenario about a super Jupiter with an Earth-sized moon. The discussion delves into tidal locking and the potential for life in the Goldilocks zone of such massive planets, revealing the complexities of planetary formation.- Gas Giants and Supernovae: Cal from Swansea questions whether a gas giant could absorb debris from a supernova to become a star. The hosts clarify the dynamics of supernova explosions and the potential for rogue planets to host their own moons, igniting curiosity about the possibilities of life in the cosmos.For more Space Nuts, including our continuously updating newsfeed and to listen to all our episodes, visit our website. Follow us on social media at SpaceNutsPod on Facebook, X, YouTube Music Music, Tumblr, Instagram, and TikTok. We love engaging with our community, so be sure to drop us a message or comment on your favorite platform.If you'd like to help support Space Nuts and join our growing family of insiders for commercial-free episodes and more, visit spacenutspodcast.com/about.Stay curious, keep looking up, and join us next time for more stellar insights and cosmic wonders. Until then, clear skies and happy stargazing.Become a supporter of this podcast: https://www.spreaker.com/podcast/space-nuts-astronomy-insights-cosmic-discoveries--2631155/support.
With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's data suite to help you stay ahead.Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd The days of throwing up a simple product photo to your Meta ads and hoping for conversions are long gone. If you're not diversifying your creative strategy, your results will suffer. We continue our discussion with Andrew Foxwell on the latest Meta GEM update and its implications for ads.Andrew shares why evolving your creative strategy is the only way to thrive in this new era of advertising on Meta. We'll also guide you on how to rethink your creative process and share tactics that are driving incredible results for our clients.In This Episode:- The importance of creative diversification - What makes a successful creative strategy today- How to implement creative diversification- Real-world results from creative diversification- How to hire creative strategists- Get in touch with Andrew FoxwellMentioned In The Episode:Previous Episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda Foxwell Digital courses and GPT at https://www.foxwelldigital.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Andrew Foxwell:Website: Foxwellfounders.com Email: andrew@foxwelldigital.comConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram -
Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more. Check out the offer at: https://www.tiereleven.com/cd Meta's latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don't even know it's already live. This week, I'm joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.Andrew breaks down Meta's new GEM model, the “central brain” now powering ad delivery across Facebook, Instagram, and WhatsApp. We talk about cross-platform signals, why organic content matters again, and how GEM connects directly to Andromeda's creative ranking system. We look at workflows and what your team should change immediately to stay ahead of this shift.In This Episode:- How GEM impacts Meta ads performance- The difference between GEM and other Meta updates- How advertisers can train GEM effectively- GEM's impact on the role of organic content- What makes a “good ad” now- The necessary mindset shift for advertisersListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Andrew Foxwell:LinkedIn: https://www.linkedin.com/in/andrew-foxwell-2a533b7 Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:
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The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn't have to ruin your results. Get the 48-Hour Ad Fix Audit I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta's algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a tea or coffee and let's make your ads work again in 2026. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's data suite to help you stay ahead.Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd Are you really getting the most out of your ad spend? What if you could drastically reduce your ad budget while seeing better returns? Well, in today's episode, I'm walking through a real SaaS case study where we helped a company grow from $1,300 to $393,000 in monthly revenue.I break down the exact steps we took to transform this business. From the ground up, we overhauled their ad strategy, implemented creative diversification, and scaled back ad spend to improve their media efficiency ratio (MER). I'll show you how we used both Meta and Google Ads to create an efficient, low-cost acquisition funnel, driving massive results without constantly increasing spend. If you're ready to stop just throwing money at ads and start getting real results with less, this is a must-watch. In This Episode:- Case study: scaling from $1,300 to $393K/month- Executing the nCAC reducer framework- Implementing the creative strategy framework- Results from Meta, Google, and Data SuiteMentioned in the Episode:Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -
John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results. If you've ever paused an ad because it “spent too much,” or you're still clinging to last-click thinking, John's proven strategy will change how you build campaigns. We break down what's working right now and why creative is the new lever that drives everything else in Meta ads. In This Episode:- Introduction: Meta's creative diversification strategy- Case study: Fixing tracking with first-click & CAPI- Ad performance after creative iterations- How Meta optimizes ad delivery & CPA- Why understanding Meta's attribution model is critical- Results, reflections, and conclusionListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.activecampaign.com/https://www.activecampaign.com/www.AdRoll.com/PThttps://discover.taboola.com/perpetual
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your Facebook and Instagram ads to reach the right audiences and drive new listeners, fans, and sales, this episode is a must-listen to stay ahead of the curve! DISCOVER: How Meta's Andromeda System Is Changing Ad Delivery Why Your Ad Targeting Strategies Need A Refresh What Creative Diversification Means For Your Campaigns Why Broad Targeting On Meta's Platform Is Optimal What Role AI Features Play In Your Ad Strategy How To Set Up Audience Segments For Better Insights RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's data suite to help you stay ahead.Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd AI is not a buzzword. It is not a passing trend. It's the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it's already transforming the way we run ads, create content, and optimize our campaigns. We break down some mind-blowing stats, including Google's projected $93 billion investment in AI this year and Meta's massive $81 billion spend. We discuss the changes we've already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive. If you're not using AI to enhance your marketing efforts, now's the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don't want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient. In This Episode:- The massive AI investments from big tech companies- Amazon's investment and earnings from AWS- Applying AI innovation to marketing- Simple steps to start using AI todayMentioned in the Episode:Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -
While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads' reach by 50%+ and save you over $330k on agency fees.Join the winning 0.01% businesses now at: https://www.tiereleven.com/cd Do you feel overwhelmed by the speed of AI advancements? The tech world is evolving at an unprecedented rate, making it challenging to keep up, especially with giants like Meta and Google leading the charge. AI is the future of digital marketing, and if you're not adapting, you're falling behind.In this episode, we discuss the massive shift happening in marketing, fueled by AI. We break down how Silicon Valley's biggest players are investing billions into AI and how that's impacting everything from content creation to data analysis. With new AI tools emerging every day, we talk about the importance of creative diversification and how it can boost your ad performance, all while giving you a competitive edge in the market. Tune in now and let's make sure you're ready for the AI-powered future of marketing.In This Episode:- Why AI's bubble is now and how to keep up- How AI is powering marketing innovation- Big tech and governments' heavy investments in AI - Presentation of big tech's AI investments- Wrap up and key takeawaysMentioned in the Episode:Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda The Acquired Podcast: https://www.acquired.fm/ Investors' Business Daily Analysis on AI: https://www.investors.com/news/technology/ai-stocks-microsoft-apple-google-amazon-meta-capital-spending/ The Evolution of AlexNet: Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -
While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads' reach by 50%+ and save you over $330k on agency fees.Join the winning 0.01% businesses now at: https://www.tiereleven.com/cd Do you feel overwhelmed by the speed of AI advancements? The tech world is evolving at an unprecedented rate, making it challenging to keep up, especially with giants like Meta and Google leading the charge. AI is the future of digital marketing, and if you're not adapting, you're falling behind.In this episode, we discuss the massive shift happening in marketing, fueled by AI. We break down how Silicon Valley's biggest players are investing billions into AI and how that's impacting everything from content creation to data analysis. With new AI tools emerging every day, we talk about the importance of creative diversification and how it can boost your ad performance, all while giving you a competitive edge in the market. Tune in now and let's make sure you're ready for the AI-powered future of marketing.In This Episode:- Why AI's bubble is now and how to keep up- How AI is powering marketing innovation- Big tech and governments' heavy investments in AI - Presentation of big tech's AI investments- Wrap up and key takeawaysMentioned in the Episode:Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda The Acquired Podcast: https://www.acquired.fm/ Investors' Business Daily Analysis on AI: https://www.investors.com/news/technology/ai-stocks-microsoft-apple-google-amazon-meta-capital-spending/ The Evolution of AlexNet: Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -