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Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program?Host James Lawrence sits down with seasoned ABM strategist Paola Piccinno to unpack the nuances of this powerful marketing approach. Whether you're considering ABM for the first time or looking to refine your approach, this episode is packed with practical advice, real-world examples and actionable takeaways.Key Takeaways:Paola's journey - from London to Sydney and her global marketing experienceWhat is ABM and how it differs from traditional B2B marketing and demand generationCommon ABM challenges and misconceptions:Lack of ABM maturity in APAC and ANZGetting buy-in between marketing, sales and the leadershipBudget concerns due to the misconception that ABM is expensiveThe challenge of selecting the right accounts (and the right number of accounts)Creative detachment from the goal of the campaignsCase studies of stand-out ABM campaigns:T-Mobile Batman comic book campaign - Using personalisation to secure a meeting with a CEOAuto Telefonica's remote control truck - Direct mail tailored to an executive's interestsAdobe's executive roundtable breakfast - Engaging high-level decision makers without a traditional sales pitchTechnology and AI in ABM: opportunities and risksPractical advice for marketers considering ABMGuest:Italian-born, Australia-based Fractional CMO, Paola brings 20+ years of experience leading and executing successful B2B marketing strategies across UK, EMEA and APAC for global brands (from big enterprises, to SMB's and more recently startups), with a specialisation in strategic Account Based Marketing (ABM). She has helped numerous early-stage as well as established companies achieve significant growth through strategic ABM programs, and she is passionate about sharing her expertise with her international network. Paola currently mentors start-ups for the Techstars accelerator program in Australia, and she is also a post-grad lecturer at the University of the Sunshine Coast and RMIT in international business and digital marketing strategy.You can follow Paola on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast...

Episode Highlights With Dr. MinaWhat a minimalist skincare routine is and why keeping it simple can be best Skincare is self-care but it doesn't have to be elaborate or expensiveThe basics of a skincare routine that works and what you don't needProducts that can help you age gracefully without any extreme proceduresOver-the-counter products that can workHow a vitamin A cream can be beneficialVitamin C serums and if they can be helpfulWhat different skin types actually need and the real truth about skin typesHow to build skincare habits around your skin type and skin goalsAn inside-out approach to good skinSkincare is whole body careResources We MentionDr. Mary Alice MinaEidonOneSkin

Karen Lellouche Tordjman has a worldwide background - born in San Diego but raised in Paris, she speaks several languages and now works in Mexico City, contributing to BCG X, the tech build and design department of Boston Consulting Group. Karen currently focuses on customer experience and digital transformation, among other major issues in the automotive industry, and has been with BCG since 2004, joining soon after her graduation from HEC Paris, one of France's most prestigious business schools.In this episode, Karen speaks to Derek D about helping companies make changes to their user experience with the future in mind, how OEMs and dealers will need to collaborate in the EV era, and how the role of salespeople may soon be changing. Plus, she offers insights on why dealers should pay more attention to collecting customer data, why dealers' EV sales effectiveness will depend on OEMs' investments, preparing for change that's sooner than most people may have expected, and more.Karen Lellouche Tordjman | BCGEpisode Highlights:Why EVs could lead to less-frequent service appointments that are more complex and expensiveThe piece of the multi-channel sales process that isn't “fully cracked” yetThe ways in which automotive sales is analogous to industries like large appliances and furniture, and the lessons to be learned from that comparisonKaren's predictions on the rise of autonomous cars, consumer-level flying vehicles, and more“The biggest answer that we got is that ‘I want to touch the car, test the car, and hear the engine.'”— Karen Lellouche Tordjman|| Dealer News Today is a DCG Media production

Although expected, sales objections can be frustrating. So how do you overcome the negative spiral of frustration and tackle sales objections like a pro?On today's episode, host Mark de Grasse sits down with Alex Schlinsky from Prospecting on Demand to discuss handling sales objections and customer concerns. Throughout this episode, Alex tackles the most common sales objections you might face in sales and reveals easy-to-implement strategies you can start using today to counter sales objections. In a perfect world, your prospects will always be ready, willing, and able to buy from you. Unfortunately, the ideal world doesn't exist, so objections will always pop up, and it's your job to handle them.Tune in to hear Alex break down the main types of sales objections, the psychology behind them, and what to do when a buyer is genuinely not interested in your product or service. Learn how framing the conversation and displaying social proof helps tackle these common yet easily resolved sales objectionsIN THIS EPISODE YOU'LL LEARN: What are sales objections and how can you overcome them?Why do prospects have sales objections?The most common sales objections and how to handle themKiller insights to help you win almost every dealOvercoming price objections for no budget/too expensiveThe 'not a good fit' objectionsCompetitor objections and dealing with a hard No! The benefits of pre-handling sales objectionsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Prospectingondemand.comAlex's LinkedIn7-Figure Sales Savages Facebook GroupThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Niall Gallagher, manager of GAM Star Continental European Equity fund, explains why European companies have such a global reach. He discusses the big trends of the growing middle classes in Asia and decarbonisation and explains how European equity investors can benefit. Niall also gives his view on why inflation could be here to stay and why Europe is in danger of locking in high energy prices. What's covered in this episode: Why investing in European equities isn't just investing in EuropeHow you can get exposure to the growing Asian middle classesThe goods and services that middle class populations spend money onHow to invest for decarbonisation in EuropeWhy the manager believes inflation is here to stayWhy renewable energy is expensiveThe political risk of windfall taxes on energy companiesHow the manager looks at ESG risksWhy Europe should be careful not to lock itself into higher energy pricesMore about the fund: GAM Star Continental European Equity invests in large companies, with the team preferring those it believes will grow faster than the index. The team looks to buy stocks at the point where they are either out-of-favour or where growth prospects are believed not to be fully reflected in the share price. Manager Niall Gallagher has a pragmatic approach, exhibits excellent patience in his process and conviction in his decisions.Learn more on fundcalibre.comPlease remember, we've been discussing individual companies to bring investing to life for you. It's not a recommendation to buy or sell. The fund may or may not still hold these companies at the time of listening. Elite Ratings are based on FundCalibre's research methodology and are the opinion of FundCalibre's research team only.

#031 - If you have a smartphone, you're probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.You'll learn:The minimum amount of money needed to hire an app developer if you aren't doing it yourselfWhy finding a US-based developer was important to India even though it was more expensiveThe importance of continuing to connect with your audience while taking notes on what they need and are asking from youTune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.Connect with India Wilkinson & download the Mane Street Market app:Website: manestreetmarket.comInstagram: @manestreetmarketFacebook: /manestreetmarket*********This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.*********CREDITS:Host - Mandee FlandersEditor - Victoria BrockSponsor - GGT FootingIf you're enjoying the podcast, join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online workshops, upcoming events, and networking opportunities. Show notes and additional information are available at www.theleadlinepodcast.com.  Support the show (https://www.patreon.com/user?u=87421)

This week Stefan sat down with Dovi Spigelman, a dealer of fine watches in Melbourne, Australia.In the chat, Stefan and Dovi discuss:The history of watch collectingWhat makes watches a good investmentThe most expensive watch ever purchasedHow Paul Newman (unwillingly) kicked off a revolutionWhy it's nearly impossible to buy watches at retailHow and when watches got so expensiveThe top watch brands you should know aboutThe top watch blogs and marketplaces to pay attention toDifferences between the vintage market and modern marketNewbie tips for buying your first luxury watchThis episode was originally featured in the Alternative Assets newsletter issue: Collecting and Investing in Luxury WatchesThis episode is sponsored by The Watch Newsletter.---Follow Alts- Website & newsletter: https://alts.co- Discord: https://discord.gg/DEkHgzggwC- Twitter: https://twitter.com/altassetsclub- Insta: https://instagram.com/alts_co- TikTok: https://www.tiktok.com/@alts_co- Youtube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA?sub_confirmation=1

In a world where food and farming are highly polarized issues, Rob Paarlberg’s approach is to follow the evidence. This has earned him great respect, but also means his well-researched views tend to land him in no-man’s land between traditional industry views and the new food movement.For instance, Rob supports modern commercial farming and the use of fertilizers; however, he’s not a blanket supporter of ‘Big Ag’. He is highly critical of the state of animal welfare in modern American livestock production, but he’s not against eating meat. As an author and Associate in the Sustainability Science program at the Harvard Kennedy School, Rob is renowned for debunking the popular myths about food and farming.In his latest book, “Resetting the Table: Straight Talk About the Food We Grow and Eat, Rob argues that food policy, rather than farm policy, should be the focus for reform when it comes to the American food system.In this episode, Rob discusses his latest book and:Why returning to the ‘old ways’ of farming is not sustainableHow US farm subsidies make food more, not less, expensiveThe cause of the obesity epidemic in America (and the food policies that could actually make a difference).Why the agriculture industry needs to improve its treatment of animals (and the relatively low costs involved).For insights and resources, visit our website.

OpeningJoshua gave his two weeks notice at his day jobWhat We're Playing: Gears of War FranchiseCombat Mechanics(un)likable CharactersGears LoreExperimental GameplayWWP: Hitman (2016)Too many gameplay choicesRestarting every time you get caughtRoleplaying a true assassin is hard :( WWP: The Sims 4The game is way too expensiveThe creepiness factor of playing yourself in The SimsWWP: Stardew ValleyWhat could be better Gifting your villagersRepetitive contentFinding solace in a gameLinks- @Maxeljulio - @JoshuaTParott - Tap and Swipe - Maxel YouTube - Waiting for an Update Podcast - Honestly Though Podcast

Jim Rickards is a New York Times Best Selling Author and major authority in central banking policy. Jim has worked on Wall Street for more than 35 years and his comments and commentary are frequently aired on CNBC, Bloomberg, and countless other national level news organizations. His books are on the recommended reading lists at businesses like Bridgewater Associates and major US banks. Our interview with Jim is two episodes long and this is the first half of the discussion. First we talk to him about his thoughts on the new tax bill. We talk about what has happened, and what he expects to happen moving forward. Jim talks about portfolio allocation, and we even get him to talk about crypto-currencies as well. Regardless, be prepared to her some interesting thoughts, all backed-up with a lot of statistics and analysis. Download your free audio book at AudibleGet a free share of stock and free trades at RobinhoodFind the best job candidate at ZiprecruiterKnow when to buy and sell based on statistics and momentum w/ TradeStopsIn this episode, you'll learn:Why the tax bill won’t lead to economic growthHow to allocate your portfolio when the stock market is expensiveThe difference between Bitcoin and distributed ledgerWhy Stellar is a better cryptocurrency than Bitcoin

On today’s episode of the BiggerPockets Podcast we sit down with real estate investor Shaun Reilly to talk about a wide range of topics – from getting started while living in an expensive area to wholesaling, putting in offers, flipping houses, buy and hold, and a lot more.This interview was a ton of fun to do and there are so many great nuggets of information that anyone who listens will walk out with skills they can apply to their real estate investing business.Read the transcript for episode 43 with Shaun Reilly here.In This Show, We Cover:How to start investing when properties are super expensiveThe benefits and pitfalls of investing in condosHow Shaun got his first successful flip from a failed wholesale dealInvesting in real estate with a credit cardShaun’s direct mail campaign – and how he got the list for freeTips on working with real estate agentsOffering on HUD PropertiesOffering on hundreds of properties to see what sticksThe mistakes Shaun has made in his real estate investingThe craziest property anyone on our show has ever purchasedAnd more!Links From the Show:BP Podcast 038: Unique Strategies for Buying Real Estate with Travis DaggettBooks Mentioned in the Show:Rich Dad Poor Dad by Robert KiyosakiRich Dad’s CASHFLOW Quadrant by Robert KiyosakiRich Dad’s Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not! by Robert KiyosakiNothing Down: How to Buy Real Estate With Little or No Money Down by Robert AllenThe 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. CoveyGetting Things Done by Robert AllenTweetable TopicsDon’t focus on simplistic things that are easy to do but are not effective. (Tweet This!)The key to buying troubled properties is buying them at the right price. (Tweet This!)There are two kinds of real estate investors – those who make a lot of money and those who give up too soon. (Tweet This!)Connect with ShaunShaun’s BiggerPockets ProfileShaun’s BiggerPockets’ Member BlogShaun’s Lead Gen Website: http://www.rre-homes.com/

This week we spent preparing for our first weekend of shooting. I've got some comments to pass along about how to work with the talent, especially if you're crew. We've also made our lives more difficult by not having put more time into preproduction. Everything is connected, from Producer to production assistant. Things go all bass ackward if you don't communicate . We're going to be using a Panasonic HVX200, which is an HD camera that has many benefits over the camera we've been using up to now, the Panasonic DVX100. The first thing is that the menu controls and switches on the outside are mostly the same, so the learning curve is limited to working with the media. The HVX can record to tape, but only standard definition. To record high definition you record to solid state memory cards, called P2 cards. Here are a few reasons on why HD is a better format: Images are 2 to 4 times the size of standard definitionThere is more color in the videoIt captures real slow motion and accelerated motionThe format is easy to transfer to drive, and easy to edit Disadvantages include: You can't capture to both tape and P2 card at the same timeThere is no archival medium in HD, you wipe the card and reuse it after you transfer it to your driveThe P2 card is expensiveThe life of a P2 card is unknownHD footage takes up 2 to 3 times more disk space In this episode I take a shot at explaining the difference between HD format and HDV format and frankly I don't think I made anything clear. It's useful to know, but not critical, so I'm going to lay it out here. If you need to know more, do some research on your own, otherwise, skip the next three paragraphs. HD and HDV are capture formats. They're good formats for compressing data so you can fit as much data as possible on what ever medium they require, HD requires P2 cards, HDV can use MiniDV tapes, same as for standard definition. Both HD and HDV record the same resolution, and for all I've been told, the same 4.2.2 color space. Standard definition video records in 4.1.1 color. What qualifies as  high end digital video, approaching film quality, is 4.4.4 color. I don't need to explain how it works, it's enough to understand that the capacity to capture all the available color is limited as you move from film, to HD, to SD. By the way, film is a poor second to the color capture capability of our own eyes. HDV cameras are less expensive than HD cameras for the reasons already mentioned in the advantage list above, real slow motion, etc. HD is easier to edit immediately after capture compared to HDV due to the different compression formats they each use. HDV captures footage in groups of 15 frames, called GOP - Group Of Pictures. The first frame contains all the picture information inside the frame, then each frame following that contains only those pixels that have changed. Take a picture of a wall with HDV and the first frame contains all the info, each of the following frames have no new information and so have no additional data. That keeps the file size down so it will fit on the the tape. If a person or even a fly moves through the frame every frame that records changed information has to record it, because it's not on the first frame. But only the pixels that changed need to be recorded. And thats fine until you need to edit the video. Then you find you can't cut inside the GOP sections, they're like a single unit. To get past this problem you need to convert the digital video to an intermediate codec that reconstitutes each frame, completely restoring the data to each frame. This of course makes the files larger, but that's the price you pay for editing this format on a digital nonlinear editor like Avid or Final Cut Pro. Next week we shoot the bar scene Saturday and Sunday.