Podcasts about goodguide

Donate to America Adapts In episode 72 of America Adapts, Doug Parsons talks with the CEO of The Collider Josh Dorfman.  The Collider is a non profit organization working with individuals and companies to develop big data climate applications. They also are fostering the development of a climate ‘ecosystem’, through networking and creating a major hub for adaptation in Asheville, North Carolina. Josh also shares his experiences as The Lazy Environmentalist. It’s a fun, informative conversation with a new, innovative voice in the adaptation universe. Topics covered: History and purpose of The Collider; Commercialization of climate tech ventures through startup bootcamps, skills-based workshops, and mentorship programs; Connecting industry leaders, entrepreneurs, academics, adaptation innovators, and climate scientists at conferences, climate data hackathons, and business; Creating a climate adaptation ecosystem in Asheville, North Carolina; The challenges of doing reliable business of big data risk modeling; The Lazy Environmentalist; Is there a need for The Lazy Adapter Josh and Doug discuss The Hopeful Adapter and much more! Bio: Josh Dorfman is Chief Executive Officer of The Collider. An environmental entrepreneur, author, and media personality, he focuses on scaling mission-driven organizations and connecting them to mainstream audiences. He was Vice President of Marketing for GoodGuide, a “TechCrunch 50” provider of information on the health, green, and ethical performance of consumer products. Josh was also founder & CEO of Vivavi, a pioneering retailer of modern, sustainable furniture, named to Inc. Magazine’s “Green 50” as an innovator accelerating the green economy.  Josh is perhaps best known as the Creator and Host of The Lazy Environmentalist, an award-winning reality TV show on Sundance Channel, radio show on Sirius Satellite Radio, book series, and blog. He and his ventures have been widely profiled including in The Wall Street Journal, The New York Times, and The Los Angeles Times and on Morning Joe, Fox & Friends, and The Big Idea with Donnie Deutsch. Before joining The Collider, Josh led Venture Asheville, a public-private initiative to grow Asheville’s entrepreneurial ecosystem. He co-founded and directed Asheville Angels, an early-stage angel investor group with portfolio investments in cleantech, EV infrastructure, and numerous other industries.  Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania. Donate to America Adapts Subscribe on Apple Podcasts Subscribe on Android Doug Parsons and Speaking Opportunities: If you are interested in having Doug speak at corporate and conference events, sharing his unique, expert perspective on adaptation in an entertaining and informative way, more information can be found here! Now on Spotify! List of Previous Guests on America Adapts Subscribe/listen to podcast on Apple Podcasts. Donate to America Adapts, we are now a tax deductible charitable organization! Facebook and Twitter: @TheColliderAVL https://www.facebook.com/thecollider.asheville/ @usaadapts https://www.facebook.com/americaadapts/timeline www.americaadapts.org Subscribe to America Adapts on Apple Podcasts https://itunes.apple.com/us/podcast/america-adapts-climate-change/id1133023095?mt=2 Listen here. On Google Play here. Please share on Facebook! Links in this episode: https://thecollider.org/ https://thecollider.org/press-release-discovery-day-2018/ https://thecollider.org/food-beverage-climate-conference/ https://som.yale.edu/buying-sustainability-conversation-lazy-environmentalist https://thecollider.org/ https://www.amazon.com/Lazy-Environmentalist-Guide-Stylish-Living/dp/1584796022 Directions on how to listen to America Adapts on Amazon Alexa https://youtu.be/949R8CRpUYU America Adapts also has its own app for your listening pleasure!  Just visit the App store on Apple or Google Play on Android and search “America Adapts.” Join the climate change adaptation movement by supporting America Adapts!  Please consider supporting this podcast by donating through America Adapts fiscal sponsor, the Social Good Fund. All donations are now tax deductible!  For more information on this podcast, visit the website at http://www.americaadapts.org and don't forget to subscribe to this podcast on Apple Podcasts.   Podcast Music produce by Richard Haitz Productions Write a review on Itunes! America Adapts on Facebook!   Join the America Adapts Facebook Community Group. Check us out, we’re also on YouTube! Producer Dan Ackerstein Subscribe to America Adapts on Apple Podcasts Doug can be contacted at americaadapts @ g mail . com

Supply chains are increasingly using innovation and collaborating with civil society and government to bring novel solutions to social problems. In this panel discussion, experts describe innovations that are benefiting society and delivering economic value, including responsible e-waste recycling efforts that generate revenue, innovative methods to end child labor in the carpet industry, and environmental supply chain innovations. They discuss keys to success for notable innovations, and how corporate supply chains can leverage social innovation to build shared value and make change on a large scale. The panel was part of the 2012 Responsible Supply Chains conference at Stanford. Lakshmi Karan is director of global strategy with Riders for Health, a social enterprise delivering transportation solutions to millions. In the social sector, most recently she was the Skoll Foundation’s director of impact assessment. She has also served as a strategic advisor to global non-profits. In the private sector, Karan was a technology consultant to Fortune 500 companies. Dara O’Rourke is associate professor at UC Berkeley and co-founder of GoodGuide, the most comprehensive source of consumer information on the health, environmental, and social performance of products and companies. He has consulted to organizations such as the World Bank, the United Nations Development Programme, and the Organization for Economic Cooperation and Development. O’Rourke was previously a professor at MIT. Steven Rockhold is global program manager for product reuse and recycling for Hewlett-Packard. This includes responsibility for operational strategy, volume, cost goals, metrics, international product take-back standards development and compliance, HP global policies, and communications. In addition, he manages HP’s vendor standards for reuse and recycling, vendor audit protocols and processes, and third-party vendor audits. Nina Smith is the executive director of GoodWeave USA. She oversees the development of GoodWeave’s child labor-free certification, which monitors weaving supply chains down to sub-contracted village and home-based production. She was formerly the executive director of The Crafts Center, a nonprofit organization providing marketing and technical assistance to indigenous artisans around the world. Smith was also president of the Fair Trade Federation. https://ssir.org/podcasts/entry/leveraging_social_innovation

Mer än 1 miljon amerikaner har laddat ned appen GoodGuide i mobilen och skannar streckkoden på varor i butikshyllan för att inte gå på några nitar. Forskare vid Berkeley i Kalifornien startade ett företag och dammsög nätet på information om 145 000 varor. De har poängsatts i hur miljövänliga och hälsosamma de är och på arbetsvillkoren i fabriken. Miljömärkningar finns på ett fåtal produkter, här får man information om nästan alla schampon, blöjor, krossade tomater, kakor osv på marknaden. Än finns inget liknande i Europa, men EU har inlett ett arbete för att alla konsumentvaror på sikt ska vara miljödeklarerade. Klotet kollar vad som är på gång i världen för att vi ska veta vad det är vi köper och kunna driva på tillverkare att bli mer miljövänliga. Programledare: Pelle Zettersten

William Rosenzweig Food: Business, Movement, or Both? Join Michael Lerner for a conversation with William Rosenzweig about sustainable living and ethical business. William is the Republic of Tea’s founding CEO, and also co-author of the bestselling book The Republic of Tea: How an Idea Becomes a Business, recently named one of the 100 best business books of all time. William Rosenzweig William is currently co-founder and Partner at Physic Ventures, a venture capital firm supporting science-based companies focused on health and sustainability. Will currently works closely with EnergyHub, GoodGuide, Pharmaca Integrative Pharmacy, Own, Recyclebank, Revolution Foods, and Yummly. As an entrepreneur, Will has been involved as a founder and executive of more than a dozen early-stage ventures. Will was founding CEO (and Minister of Progress) of The Republic of Tea, an award-winning specialty tea company that is credited with creating the premium tea category in the United States. He has played key leadership roles at Nakamichi, the TED Conference, Odwalla, Leapfrog Toys, Brand New Brands, Hambrecht Vineyards and Wineries, Kingdom of Herbs, and Winetasting.com. Find out more about The New School at tns.commonweal.org.

Chris Jones is a Research Associate at RAEL and Phd student in ERG at UC Berkeley. His research is in industrial ecology, environmental psychology, ecological economics. He is lead developer of the CoolClimate Calculator at the web site coolcalifornia.org.TranscriptSpeaker 1: Spectrum's next Speaker 2: [inaudible].Speaker 1: [00:00:30] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Good afternoon. My name is Brad Swift. I'm the host of today's show. Our interview is with Chris Jones, a research associate at the renewable inappropriate energy laboratory known as rail and a doctoral [00:01:00] student in the energy and Resources Group at the University of California Berkeley. His primary research interests intersect the fields of industrial ecology, environmental psychology, ecological economics and climate change policy. He is lead developer of the cool climate calculator and online tool that allows households and businesses to estimate their complete carbon footprints, compare their results to similar users and develop personalized climate action plans to [00:01:30] reduce their contribution to climate change. Versions of this tool have been adopted by the state of California via the cool climate network partnership along with nongovernmental organizations and communities throughout the United States. Chris Jones, welcome to spectrum. Thank you very much, Brad. Thank you for having me. Can you give us an overview of the renewable inappropriate energy lab? Speaker 4: Sure. Rail as we call it, is a multidisciplinary energy research [00:02:00] lab on campus. The director is professor Dan Kevin. He's a leading energy expert in really a broad range of disciplines. And then the important part about rail and the energy and resources group is that it's multidisciplinary. So everybody at Erg has to do engineering policy, environmental sciences, social sciences. There's also a lot of law and business and public health and we put it all together. Rail is really solutions oriented. So we're looking at developing programs, technology [00:02:30] and policy and putting them together both in developing country context and in developed countries, for example, here in the United States. Speaker 3: So the lab is this interdisciplinary group. And do you have a certain focus for yourself? Speaker 4: We've been developing online carbon management software for quite some time now. And we are also developing programs that use these carbon management tools. So we do lifecycle assessment and we do behavioral sciences [00:03:00] and we try to put those two, uh, disciplines together in new ways. Speaker 3: And I think the lifecycle assessment I'd be, I'm curious about how you, how you go about it Speaker 4: doing that. Sure. Lifecycle assessment is really the foundation of the work that we do in the lab in the cool climate network which develops these online carbon management tools. Lifecycle analysis fundamentally is just looking at the materials and the processes that go into a product or a service [00:03:30] and then applying emission factors essentially for each of the material in inputs. A problem is of course is that for any given product there could be hundreds of companies involved or more in making any individual products so it can get out rather complicated. What you end up doing is making certain assumptions about average materials or average products and trying to figure out what are the important components of that product and then coming up with an estimate. Of course people have different ways. Different researchers [00:04:00] have different assumptions that go into, you know, analysis so you could get different researchers doing analysis of the same product and come up with different answers. Speaker 4: Many times, thankfully there are international standards of doing this stuff. We really look not at the product level but at the full consumer level. So, uh, we might look at the typical American household and say, well how much meat do they consume? How much dairy do they consume, how many grains and how much [00:04:30] vegetables do they consume and come up with an estimate of their total food carbon footprint. And they compare that to their transportation footprint, their energy footprint, waste and come up with a full more comprehensive analysis. So we're really looking at the high level and then some of the uncertainties in the individual product life cycle assessment can kind of, um, hit the impact of those is less important. Speaker 3: So the focus is on a broader use pattern rather than discreet individual products. Speaker 4: [00:05:00] Yeah, exactly. And in, in some sense for some people, being able to differentiate between individual products is the holy grail for many people. So being able to tell the difference between product air B, which one should I select? The problem is that given uncertainties in life cycle assessment, the uncertainty or the margin of error is often greater than the difference between the competing products. So you really will never be able to tell the difference between coke or Pepsi, [00:05:30] but what we can tell is that on average soda has this impact and milk as something else and water has a very different carbon footprint. Those are the types of data that we can provide to individuals that I think is useful and meaningful as well and that we have actually good data to support. Speaker 3: Do you use some data and not other data because of those, those very differences that you were talking about and how do you choose what data is going to be the best? We have to look Speaker 4: at how other practitioners [00:06:00] are using the data and which data are the most highly vetted, but in many cases we need to use a new data and so it really is a ongoing process of validation using the peer review system as kind of a minimum bar for validating the types of data that we think could be used. Speaker 3: Is The lab trying to do some data generation of its own? Speaker 4: We are mainly providing secondary data and [00:06:30] analysis and algorithms that we try to make freely available. We think that providing sophisticated analysis that's also transparent and we develop into this online software that's user friendly, that we make freely available. We think that that really is our value in collecting a lot of the data, putting it together in new and useful ways. So in terms of collecting raw data, we don't actually collect a lot of our own raw data. Speaker 3: So in building your models, are [00:07:00] there any overarching algorithm approaches or is each case setup Speaker 4: cool? Well, each case is, is very different. They're little engineering models that we put together for either each kind of product or each behavior that we're trying to change. And oftentimes we draw on existing research and those models can be very different. At the end of the day though, it really comes down to pretty simple math, back of the envelope calculations. And many times they, they really do start out in the corner [00:07:30] of a piece of paper somewhere and we, you know, we put them into our spreadsheet models. We also do, uh, different econometric models. We do engineering analysis, energy analysis, life cycle input, output analysis. And, uh, we do try to look at what other researchers are doing. I think it's really important for researchers to be able to share methods, be able to share data and through online systems you can actually do that. And really interesting and new ways. It's called open data [00:08:00] or linked data. So if you want the carbon footprint of a product, you should just be able to put in your software carbon footprint, this product and anybody who's done research on that, the data should just pop right into your wife's website and it should be done in real time. So there's a movement to make open and link data widely and freely available. Speaker 5: [inaudible] you are listening to spectrum on k a l x Berkeley. [00:08:30] We are talking with Chris Jones about carbon footprint calculator. He helped develop called the cool climate calculator. You can try it if the website cool. California Dipo RG. Speaker 3: The cool climate calculator is focused now in the United States. And what are your plans for taking it beyond that? Speaker 4: In fact, the next [00:09:00] stage is to develop international versions of the calculator. So we've already in partnership with researchers in Brazil, built a Brazilian one version. We've built a version for the US Virgin Islands. We're developing a version now for Sweden and we have an abroad international dataset that we're going to be using to develop international version of the tool. We're also trying to get much more specific and local and better within the United States. So to get these, you know, estimates at the city level, actually [00:09:30] something we've developed but haven't launched on the online interface yet. Ultimately we'd like the city of Berkeley and the city of Los Angeles and you know, any city in the United States actually to have an online portal, kind of a dashboard system, uh, that has all this information displayed in really useful ways. And also ultimately we'd like to do it over time as well. And we have these estimates to see how, uh, cities are meeting their climate action goals. For example, to see how users within a particular community are using [00:10:00] the tool, engaging with their community based programs to set targets, engage in local programs and not only make pledges but actually make reductions and track those. Over time Speaker 3: it would seem that Americans are so much more wasteful than the international community in general. So that the contrast that if we can do it here then with, with having the website able to contrast what it's like California versus Italy [00:10:30] versus Spain, Speaker 4: turns out the, the largest contributors in the United States to carbon footprints often are not the largest contributors elsewhere. And many countries they have larger sources of renewable energy, uh, hydro energy, nuclear energy, which means that emissions from energy consumption are much, much lower. Half of our energy, electricity is produced by coal and a huge carbon footprint from using energy in this country. It's less than California. We have a lot of natural gas [00:11:00] and it turns out that in many developing countries is actually food that is the largest impact. You know, these comparisons internationally are really interesting, but ultimately you're right. I mean the United States, our carbon footprint is on average five times greater than the global average. So let's say we're able to reduce our emissions by 80%. Well that would just get us to the current global average and if everybody lived like that, we would have the existing emissions of greenhouse gases. Speaker 4: [00:11:30] We need to get 80% below that. In order to stabilize the climate, we need to think about what types of programs we put in place in order for us to get there. A lot of people look at individual behavior and they say, well, that's not where it is. Um, you know, we have to change policy, we have to change technology and of course those things are true. However, we won't get all the way through policy and technology. We, the studies that we've done through other studies that I've seen from other groups that what is in placed in projected [00:12:00] won't actually get us there. We need to change behavior and through individual behavior. Anybody who has taken steps to reduce their own impact immediately wants to do collective action. They want to show others what they've done and it's much more powerful if they can move towards collective action. Speaker 4: And then from collective action they often move to political action. So we say, well it's a chicken and egg thing and we say we can't do anything without political world, but you're not going to get political will without getting people involved. And so by showing [00:12:30] people that this is actually easy, fun, makes your life better, you would ultimately generate the political world. So I think behavior needs to play an important role and it's all behavior. People need to adopt the technology. That's behavior. People need to adopt the policies, support the politicians that are going to drive change. And so really understanding individual behavior I think is really an important key to invest in it. Speaker 5: [inaudible] [00:13:00] you are listening to spectrum KALX Berkeley. We are talking with Chris Jones by his work to influence greenhouse gas related behavior by individuals, families, businesses, and communities. Speaker 3: What is it that refines the data and can you characterize how the data gets better? Speaker 4: We like [00:13:30] to develop smart tools. Ultimately we'd like to develop learning tools, uh, learning tools that can collect data from all of the users and then be able to use that in ways that can help inform the development of the, of the, the tools as well. Particularly things like the recommendations. So we could look at the most popular recommendations or how many people are taking this particular action, how much total CO2 are people saving from these particular actions. We also have a lot [00:14:00] of work, just basic research grant work in collecting all of these new data sets because there are so many that go into our tools and updating them all the time and it's just a constant task for us to do to keep these tools updated. Now, if the data were smart and linked in an open data and linked data framework, our job would be much, much easier. But we have to make our own data open and linked as well before we can expect that from others. Ultimately [00:14:30] someday, hopefully, um, these totals will get much smarter, much quicker. Speaker 3: So the real goal then is to make your program the centralized repository. Speaker 4: We can think of it like a hub, a hub of part of a network, a large network. And so hopefully our hub will support lots of other initiatives. And of course there'll other hubs out there as well. But the important thing is to kind of link this kind of sophisticated is information network together in a way that [00:15:00] is optimal that that kind of meets everybody's needs at the lowest cost, lowest amount of investment. I think. And Dan Cameron, a director of our lab has said this many times, the greatest barrier out there right now is just lack of technical expertise in solving all of these problems. There's a tremendous need for research capacity, for intellectual capacity because all of these disciplines need to work together. So a lot of experts in many different disciplines, [00:15:30] but how do they work together? We have a limited kind of ability to solve these problems collectively. Speaker 4: And if we're all doing the similar work or certainly not optimizing our potential. So somehow we have to learn to communicate in a much more effective way. That's a real challenge. Well, it's a real challenge. Even on campus. We don't know what each other are doing. I had a meeting last week in a research lab and told them about the data that we had and they like, oh great. That [00:16:00] would save us months worth of work. We're planning on doing the same thing. They didn't know we had it and you know there are over 400 researchers on campus, faculty doing environmental research just right here on campus and we often don't know what each other are doing. I'm not faculty. I work under Dan. So Dan has, you know, he's one of the 400 and then Dan has staff and graduate students who are all doing different things too. Now that's just right here on campus, much less statewide, nationally, internationally. It's, it [00:16:30] is really a challenge to know what people are doing and more and more people don't want to share what they're doing until it's done. So it's, it is a, it is a challenge. Yeah. Speaker 5: [inaudible] spectrum on KALX Berkeley. We're talking with Chris Jones about the cool climate calculator he developed. You [00:17:00] can try this calculator at the website. Cool. california.com [inaudible]. Speaker 4: So you've mentioned that you're looking at, at a more of an overview context, but do you feel that products in general should have an identifiable greenhouse gas rating or not in terms of information on specific products? [00:17:30] I think you need to look at, you know, experts like the GoodGuide, uh, who, whose job it is to evaluate what we can actually say, given what we know about particular products. And often it's not the product we know about, it's the company, but are we able to put a carbon score on an individual product? Hmm. Some sort of rating I think is possible. And I don't know if a carbon score itself is meaningful to people may not be, then there's other issues involved. So it depends [00:18:00] on what the product is, you know, if it's a cleaning product, then you care about the chemical makeup as well as you might want to know was it intensive carbon use to make it? Speaker 4: Yeah. So there's, there's a variety of things that come into the mix and it would seem that you have a large behavioral component in what you're trying to do. And so you don't really want to overwhelm people with data and make them more confused than they were or drive them away from even trying to deal [00:18:30] with this, right? It's how are you trying to assess what, what works, what doesn't work, right? Well, people can quickly get overloaded with information. Absolutely. And you have to be really selective with the type of information that you provide to two people. And the context in which you provided is really important. If it is a recommendation that comes from a friend, and that can be much more useful than going to some website somewhere and clicking through and trying to find out some data. [00:19:00] We are really highly influenced by our peers and not just what are our friends doing? Speaker 4: What are people like us doing, but what do they expect of me? How do they expect me to behave? And those social influences are really extremely important on determining our behavior. We need to learn to tap into those social [inaudible] motivations and to really understand what drives people's behavior. And that is part of the work that we do through a program called the cool California challenge. [00:19:30] It's a competition between California cities to be the coolest California city. So we're going to engage cities across the state in competition. We're going to choose three finalists. Individuals are going to get points for doing things we want them to do, so they'll get points for reducing their energy consumption, they get points for driving their car less. Uh, we're gonna use this as a social experiment to figure out what types of messages, what types of incentives, what types of rewards are going to motivate individuals, [00:20:00] at least in a California context. Speaker 4: And when does that start? Well, it'll start in early 2012 once we have got all of the approvals we need from the university. So people are going to be able to voluntarily share information through the program. And so we'll be picking three cool California cities and they have the chance to even become the coolest California city. But really it's about community building more about collaboration than anything else. So we're using these [00:20:30] points structure as a way to engage the community in a whole range of different efforts that they want to do already. To the extent that we can quantify the emission savings from things that they're doing, which is what we're good at, we'll be able to give them points. And those points were kind of serve as an umbrella for accomplishing things that the city wants to already accomplish to meet its climate action goals. For example, Speaker 6: is there any point that I haven't brought up that you wanted to make about [00:21:00] the research or the lab that you're Speaker 4: part of? Well, one thing that does come up often in a university is how can people make a career of this kind of thing? Well, often my answer is, well, how can you not make a career about it? At Berkeley, we have so many opportunities to do this type of work, to do work that's meaningful. It may not be climate change related work, but to do something that is of value to society and we have in some sense an obligation to do that [00:21:30] because we have kind of an opportunity cost if we decide not to take this opportunity to create programs, to use this information for the benefit of society and we decided to do something that is a little perhaps more self-serving than we're kind of foregoing that opportunity. I feel like there's just tremendous amount of potential here on campus to really be leaders to, you know, making a better world. Speaker 4: And I think that's what most people here try to do. Whatever discipline they're in, hopefully [00:22:00] students recognize that hey, they want to get involved. Tons of things for them to do. Volunteer your time, find some time to dedicate to a research lab that's doing this stuff. We have hundreds of research tasks that need doing. It's really just endless the amount of opportunities here, so people who want to get involved, lots of things to do. Lots of good work to be done. Chris Jones, thanks very much for coming on spectrum. Thank you so much for having me. Speaker 5: [inaudible] [00:22:30] your resolution to lower your carbon footprint in 2012 and beyond can be realized with the help of the cool climate calculator. Does it cool. california.org that is cool. California all one word.org Speaker 6: a regular feature of spectrum is to mention a few of the science and technology events happening locally over the next few weeks. [00:23:00] Rick Karnofsky joins me for the calendar on New Year's Day. This Sunday, the Arden wood historic farm 34 600 Arden Wood Boulevard in Fremont is hosting a $2 walk to a Monarch Butterfly overwintering site. Discover the amazing migration of these tiny creatures and how they survive the long cold season. In the eucalyptus trees, you'll use spotting scopes to see the magnificent creatures up close and personal. There are two drop in events with no registration required. [00:23:30] The first walk is 1130 to 1230 and the second walk is one 30 to two 30 call (510) 544-2797 for more information. January 5th is the first Thursday of the month and thus free admission day at the UC botanical garden. The garden is open 9:00 AM to 5:00 PM there is a docent tour at 1:30 PM on the first Thursdays of the month. Speaker 6: They explore to him next to the Palace of fine arts in San Francisco. Hosts [00:24:00] after dark from six to 10:00 PM four guests 18 and over. Enjoy the standard museum exhibits, cocktails for purchase and special attractions that vary by the month. Theme. January's theme is rock, paper, scissors. In addition to a tournament they exploratorium. We'll have a talk by evolutionary ecologist, various nervo on how the evolutionary game of rock, paper, scissors is played by the common side. Blotched lizard. Learn how the game is found in hundreds of species worldwide [00:24:30] and how it drives the formation of new lizard species and keeping with the rock part of the theme. SLAC national accelerator laboratory scientists, Sam web reveals how paleontologists determine pigmentation patterns in dinosaur skin and feathers by using an intense x-rays to excite copper, calcium, and other elemental Addams embedded in fossils. Paper brings you collaborative, ink drying and scissors brings you complimentary. Speaker 6: Haircuts and mission is $15 $12 for senior students and persons [00:25:00] with disabilities or is free for our members. Visit www.exploratorium.edu/after dark for more information, the bay area skeptics present a talk titled Skepticism and critical thinking. Teaching our children and ourselves. This free event presented by Dr Matt Norman, associate professor and director of Graduate Studies in the Department of Psychology at University of the Pacific. He characterizes the talk by saying we all need to evaluate [00:25:30] the world critically and scientifically without disability. We fall prey to anyone wishing to sell us goods and services regardless of their true efficacy, effectiveness or even harmfulness. This will be Wednesday, January 11th that Cafe Valparaiso 31 oh five Shattuck avenue in Berkeley. That talk begins at 7:00 PM Thursday is the California Academy of Sciences in San Francisco's golden gate park hosts nightlife from six to 10:00 PM four guests 21 and over. There's no nightlife for January 5th [00:26:00] consider heading to the exploratorium instead. There will be a nightlife on January 12th the theme is how to, in honor of the new year, nightlife is teaming up with experts at skillshare. Speaker 6: Make SF, the distilled man and the bike kitchen to create the ultimate how to workshop at stations throughout the building. Learn to play guitar, build a bike, juggle boil and egg pin insects, DJ like a pro with help from the urban music program and even how to impress your date with your knowledge [00:26:30] of the cosmos. It's also your last chance to visit the live reindeer. See the Aurora borealis in this new man theater and dance under a snow flurry in the Piatsa before the season. Four science closes on January 16th tickets are $12 or $10 for academy members. For details in tickets, please visit bit dot Lee slash n l Dash Info. Now several news stories. The Kepler space telescope has found the first two earth sized exoplanets. [00:27:00] The planets are currently due. You noted Kepler 20 e and capital 20 f and orbit a sunlight star called Kepler 20 that is 950 light years from us. Speaker 6: Kepler 20 he is 87% of their size, but at 1,040 Kelvin is hot enough that it has most likely evaporated. Any atmosphere capital of 20 f might have an atmosphere and is only 3% larger than Earth at 705 Kelvin is still quite warm. UC Santa Cruz, planetary [00:27:30] scientists, Jonathan Forney claims. If it started out with the amount of water we had on earth and Venus is probably long gone just like it is on Venus. But if that planet had a tremendous amount more water than it might have some leftover, the coupler 20 system includes an additional three larger planets and surprisingly these have orbits that alternate with the small earth sized planets. Speaker 6: Science now reports that pigeons can learn basic math, while many species can discriminate quantities. [00:28:00] So you were thought to be able to reason numerically. In fact, many believed only primates can do this. Damien scarf in his colleagues of the University of Ark to go in New Zealand trained pigeons to sort sets by the number of objects within the set, regardless of the color or shape of objects that the set contained Duke University neuroscientist, Elizabeth Brennan, noted that despite completely different brain organization and hundreds of millions of years of evolutionary divergence, pigeons and monkeys [00:28:30] solve this problem. In a similar way, the findings make scientists optimistic about finding basic and perhaps even advanced mathematical skills in other animals. Speaker 2: Yeah. [inaudible] [inaudible] the music heard during the show is from a David loss sauna album titled Folk and Acoustic. [00:29:00] Thank you for listening to spectrum. We are happy to hear from listeners. If you have comments about the show, please send them to us via email or email address. Is spectrum a l x@yahoo.com join us in two weeks at this same time. [00:29:30] [inaudible] [inaudible]. See acast.com/privacy for privacy and opt-out information.

Chris Jones is a Research Associate at RAEL and Phd student in ERG at UC Berkeley. His research is in industrial ecology, environmental psychology, ecological economics. He is lead developer of the CoolClimate Calculator at the web site coolcalifornia.org.TranscriptSpeaker 1: Spectrum's next Speaker 2: [inaudible].Speaker 1: [00:00:30] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Good afternoon. My name is Brad Swift. I'm the host of today's show. Our interview is with Chris Jones, a research associate at the renewable inappropriate energy laboratory known as rail and a doctoral [00:01:00] student in the energy and Resources Group at the University of California Berkeley. His primary research interests intersect the fields of industrial ecology, environmental psychology, ecological economics and climate change policy. He is lead developer of the cool climate calculator and online tool that allows households and businesses to estimate their complete carbon footprints, compare their results to similar users and develop personalized climate action plans to [00:01:30] reduce their contribution to climate change. Versions of this tool have been adopted by the state of California via the cool climate network partnership along with nongovernmental organizations and communities throughout the United States. Chris Jones, welcome to spectrum. Thank you very much, Brad. Thank you for having me. Can you give us an overview of the renewable inappropriate energy lab? Speaker 4: Sure. Rail as we call it, is a multidisciplinary energy research [00:02:00] lab on campus. The director is professor Dan Kevin. He's a leading energy expert in really a broad range of disciplines. And then the important part about rail and the energy and resources group is that it's multidisciplinary. So everybody at Erg has to do engineering policy, environmental sciences, social sciences. There's also a lot of law and business and public health and we put it all together. Rail is really solutions oriented. So we're looking at developing programs, technology [00:02:30] and policy and putting them together both in developing country context and in developed countries, for example, here in the United States. Speaker 3: So the lab is this interdisciplinary group. And do you have a certain focus for yourself? Speaker 4: We've been developing online carbon management software for quite some time now. And we are also developing programs that use these carbon management tools. So we do lifecycle assessment and we do behavioral sciences [00:03:00] and we try to put those two, uh, disciplines together in new ways. Speaker 3: And I think the lifecycle assessment I'd be, I'm curious about how you, how you go about it Speaker 4: doing that. Sure. Lifecycle assessment is really the foundation of the work that we do in the lab in the cool climate network which develops these online carbon management tools. Lifecycle analysis fundamentally is just looking at the materials and the processes that go into a product or a service [00:03:30] and then applying emission factors essentially for each of the material in inputs. A problem is of course is that for any given product there could be hundreds of companies involved or more in making any individual products so it can get out rather complicated. What you end up doing is making certain assumptions about average materials or average products and trying to figure out what are the important components of that product and then coming up with an estimate. Of course people have different ways. Different researchers [00:04:00] have different assumptions that go into, you know, analysis so you could get different researchers doing analysis of the same product and come up with different answers. Speaker 4: Many times, thankfully there are international standards of doing this stuff. We really look not at the product level but at the full consumer level. So, uh, we might look at the typical American household and say, well how much meat do they consume? How much dairy do they consume, how many grains and how much [00:04:30] vegetables do they consume and come up with an estimate of their total food carbon footprint. And they compare that to their transportation footprint, their energy footprint, waste and come up with a full more comprehensive analysis. So we're really looking at the high level and then some of the uncertainties in the individual product life cycle assessment can kind of, um, hit the impact of those is less important. Speaker 3: So the focus is on a broader use pattern rather than discreet individual products. Speaker 4: [00:05:00] Yeah, exactly. And in, in some sense for some people, being able to differentiate between individual products is the holy grail for many people. So being able to tell the difference between product air B, which one should I select? The problem is that given uncertainties in life cycle assessment, the uncertainty or the margin of error is often greater than the difference between the competing products. So you really will never be able to tell the difference between coke or Pepsi, [00:05:30] but what we can tell is that on average soda has this impact and milk as something else and water has a very different carbon footprint. Those are the types of data that we can provide to individuals that I think is useful and meaningful as well and that we have actually good data to support. Speaker 3: Do you use some data and not other data because of those, those very differences that you were talking about and how do you choose what data is going to be the best? We have to look Speaker 4: at how other practitioners [00:06:00] are using the data and which data are the most highly vetted, but in many cases we need to use a new data and so it really is a ongoing process of validation using the peer review system as kind of a minimum bar for validating the types of data that we think could be used. Speaker 3: Is The lab trying to do some data generation of its own? Speaker 4: We are mainly providing secondary data and [00:06:30] analysis and algorithms that we try to make freely available. We think that providing sophisticated analysis that's also transparent and we develop into this online software that's user friendly, that we make freely available. We think that that really is our value in collecting a lot of the data, putting it together in new and useful ways. So in terms of collecting raw data, we don't actually collect a lot of our own raw data. Speaker 3: So in building your models, are [00:07:00] there any overarching algorithm approaches or is each case setup Speaker 4: cool? Well, each case is, is very different. They're little engineering models that we put together for either each kind of product or each behavior that we're trying to change. And oftentimes we draw on existing research and those models can be very different. At the end of the day though, it really comes down to pretty simple math, back of the envelope calculations. And many times they, they really do start out in the corner [00:07:30] of a piece of paper somewhere and we, you know, we put them into our spreadsheet models. We also do, uh, different econometric models. We do engineering analysis, energy analysis, life cycle input, output analysis. And, uh, we do try to look at what other researchers are doing. I think it's really important for researchers to be able to share methods, be able to share data and through online systems you can actually do that. And really interesting and new ways. It's called open data [00:08:00] or linked data. So if you want the carbon footprint of a product, you should just be able to put in your software carbon footprint, this product and anybody who's done research on that, the data should just pop right into your wife's website and it should be done in real time. So there's a movement to make open and link data widely and freely available. Speaker 5: [inaudible] you are listening to spectrum on k a l x Berkeley. [00:08:30] We are talking with Chris Jones about carbon footprint calculator. He helped develop called the cool climate calculator. You can try it if the website cool. California Dipo RG. Speaker 3: The cool climate calculator is focused now in the United States. And what are your plans for taking it beyond that? Speaker 4: In fact, the next [00:09:00] stage is to develop international versions of the calculator. So we've already in partnership with researchers in Brazil, built a Brazilian one version. We've built a version for the US Virgin Islands. We're developing a version now for Sweden and we have an abroad international dataset that we're going to be using to develop international version of the tool. We're also trying to get much more specific and local and better within the United States. So to get these, you know, estimates at the city level, actually [00:09:30] something we've developed but haven't launched on the online interface yet. Ultimately we'd like the city of Berkeley and the city of Los Angeles and you know, any city in the United States actually to have an online portal, kind of a dashboard system, uh, that has all this information displayed in really useful ways. And also ultimately we'd like to do it over time as well. And we have these estimates to see how, uh, cities are meeting their climate action goals. For example, to see how users within a particular community are using [00:10:00] the tool, engaging with their community based programs to set targets, engage in local programs and not only make pledges but actually make reductions and track those. Over time Speaker 3: it would seem that Americans are so much more wasteful than the international community in general. So that the contrast that if we can do it here then with, with having the website able to contrast what it's like California versus Italy [00:10:30] versus Spain, Speaker 4: turns out the, the largest contributors in the United States to carbon footprints often are not the largest contributors elsewhere. And many countries they have larger sources of renewable energy, uh, hydro energy, nuclear energy, which means that emissions from energy consumption are much, much lower. Half of our energy, electricity is produced by coal and a huge carbon footprint from using energy in this country. It's less than California. We have a lot of natural gas [00:11:00] and it turns out that in many developing countries is actually food that is the largest impact. You know, these comparisons internationally are really interesting, but ultimately you're right. I mean the United States, our carbon footprint is on average five times greater than the global average. So let's say we're able to reduce our emissions by 80%. Well that would just get us to the current global average and if everybody lived like that, we would have the existing emissions of greenhouse gases. Speaker 4: [00:11:30] We need to get 80% below that. In order to stabilize the climate, we need to think about what types of programs we put in place in order for us to get there. A lot of people look at individual behavior and they say, well, that's not where it is. Um, you know, we have to change policy, we have to change technology and of course those things are true. However, we won't get all the way through policy and technology. We, the studies that we've done through other studies that I've seen from other groups that what is in placed in projected [00:12:00] won't actually get us there. We need to change behavior and through individual behavior. Anybody who has taken steps to reduce their own impact immediately wants to do collective action. They want to show others what they've done and it's much more powerful if they can move towards collective action. Speaker 4: And then from collective action they often move to political action. So we say, well it's a chicken and egg thing and we say we can't do anything without political world, but you're not going to get political will without getting people involved. And so by showing [00:12:30] people that this is actually easy, fun, makes your life better, you would ultimately generate the political world. So I think behavior needs to play an important role and it's all behavior. People need to adopt the technology. That's behavior. People need to adopt the policies, support the politicians that are going to drive change. And so really understanding individual behavior I think is really an important key to invest in it. Speaker 5: [inaudible] [00:13:00] you are listening to spectrum KALX Berkeley. We are talking with Chris Jones by his work to influence greenhouse gas related behavior by individuals, families, businesses, and communities. Speaker 3: What is it that refines the data and can you characterize how the data gets better? Speaker 4: We like [00:13:30] to develop smart tools. Ultimately we'd like to develop learning tools, uh, learning tools that can collect data from all of the users and then be able to use that in ways that can help inform the development of the, of the, the tools as well. Particularly things like the recommendations. So we could look at the most popular recommendations or how many people are taking this particular action, how much total CO2 are people saving from these particular actions. We also have a lot [00:14:00] of work, just basic research grant work in collecting all of these new data sets because there are so many that go into our tools and updating them all the time and it's just a constant task for us to do to keep these tools updated. Now, if the data were smart and linked in an open data and linked data framework, our job would be much, much easier. But we have to make our own data open and linked as well before we can expect that from others. Ultimately [00:14:30] someday, hopefully, um, these totals will get much smarter, much quicker. Speaker 3: So the real goal then is to make your program the centralized repository. Speaker 4: We can think of it like a hub, a hub of part of a network, a large network. And so hopefully our hub will support lots of other initiatives. And of course there'll other hubs out there as well. But the important thing is to kind of link this kind of sophisticated is information network together in a way that [00:15:00] is optimal that that kind of meets everybody's needs at the lowest cost, lowest amount of investment. I think. And Dan Cameron, a director of our lab has said this many times, the greatest barrier out there right now is just lack of technical expertise in solving all of these problems. There's a tremendous need for research capacity, for intellectual capacity because all of these disciplines need to work together. So a lot of experts in many different disciplines, [00:15:30] but how do they work together? We have a limited kind of ability to solve these problems collectively. Speaker 4: And if we're all doing the similar work or certainly not optimizing our potential. So somehow we have to learn to communicate in a much more effective way. That's a real challenge. Well, it's a real challenge. Even on campus. We don't know what each other are doing. I had a meeting last week in a research lab and told them about the data that we had and they like, oh great. That [00:16:00] would save us months worth of work. We're planning on doing the same thing. They didn't know we had it and you know there are over 400 researchers on campus, faculty doing environmental research just right here on campus and we often don't know what each other are doing. I'm not faculty. I work under Dan. So Dan has, you know, he's one of the 400 and then Dan has staff and graduate students who are all doing different things too. Now that's just right here on campus, much less statewide, nationally, internationally. It's, it [00:16:30] is really a challenge to know what people are doing and more and more people don't want to share what they're doing until it's done. So it's, it is a, it is a challenge. Yeah. Speaker 5: [inaudible] spectrum on KALX Berkeley. We're talking with Chris Jones about the cool climate calculator he developed. You [00:17:00] can try this calculator at the website. Cool. california.com [inaudible]. Speaker 4: So you've mentioned that you're looking at, at a more of an overview context, but do you feel that products in general should have an identifiable greenhouse gas rating or not in terms of information on specific products? [00:17:30] I think you need to look at, you know, experts like the GoodGuide, uh, who, whose job it is to evaluate what we can actually say, given what we know about particular products. And often it's not the product we know about, it's the company, but are we able to put a carbon score on an individual product? Hmm. Some sort of rating I think is possible. And I don't know if a carbon score itself is meaningful to people may not be, then there's other issues involved. So it depends [00:18:00] on what the product is, you know, if it's a cleaning product, then you care about the chemical makeup as well as you might want to know was it intensive carbon use to make it? Speaker 4: Yeah. So there's, there's a variety of things that come into the mix and it would seem that you have a large behavioral component in what you're trying to do. And so you don't really want to overwhelm people with data and make them more confused than they were or drive them away from even trying to deal [00:18:30] with this, right? It's how are you trying to assess what, what works, what doesn't work, right? Well, people can quickly get overloaded with information. Absolutely. And you have to be really selective with the type of information that you provide to two people. And the context in which you provided is really important. If it is a recommendation that comes from a friend, and that can be much more useful than going to some website somewhere and clicking through and trying to find out some data. [00:19:00] We are really highly influenced by our peers and not just what are our friends doing? Speaker 4: What are people like us doing, but what do they expect of me? How do they expect me to behave? And those social influences are really extremely important on determining our behavior. We need to learn to tap into those social [inaudible] motivations and to really understand what drives people's behavior. And that is part of the work that we do through a program called the cool California challenge. [00:19:30] It's a competition between California cities to be the coolest California city. So we're going to engage cities across the state in competition. We're going to choose three finalists. Individuals are going to get points for doing things we want them to do, so they'll get points for reducing their energy consumption, they get points for driving their car less. Uh, we're gonna use this as a social experiment to figure out what types of messages, what types of incentives, what types of rewards are going to motivate individuals, [00:20:00] at least in a California context. Speaker 4: And when does that start? Well, it'll start in early 2012 once we have got all of the approvals we need from the university. So people are going to be able to voluntarily share information through the program. And so we'll be picking three cool California cities and they have the chance to even become the coolest California city. But really it's about community building more about collaboration than anything else. So we're using these [00:20:30] points structure as a way to engage the community in a whole range of different efforts that they want to do already. To the extent that we can quantify the emission savings from things that they're doing, which is what we're good at, we'll be able to give them points. And those points were kind of serve as an umbrella for accomplishing things that the city wants to already accomplish to meet its climate action goals. For example, Speaker 6: is there any point that I haven't brought up that you wanted to make about [00:21:00] the research or the lab that you're Speaker 4: part of? Well, one thing that does come up often in a university is how can people make a career of this kind of thing? Well, often my answer is, well, how can you not make a career about it? At Berkeley, we have so many opportunities to do this type of work, to do work that's meaningful. It may not be climate change related work, but to do something that is of value to society and we have in some sense an obligation to do that [00:21:30] because we have kind of an opportunity cost if we decide not to take this opportunity to create programs, to use this information for the benefit of society and we decided to do something that is a little perhaps more self-serving than we're kind of foregoing that opportunity. I feel like there's just tremendous amount of potential here on campus to really be leaders to, you know, making a better world. Speaker 4: And I think that's what most people here try to do. Whatever discipline they're in, hopefully [00:22:00] students recognize that hey, they want to get involved. Tons of things for them to do. Volunteer your time, find some time to dedicate to a research lab that's doing this stuff. We have hundreds of research tasks that need doing. It's really just endless the amount of opportunities here, so people who want to get involved, lots of things to do. Lots of good work to be done. Chris Jones, thanks very much for coming on spectrum. Thank you so much for having me. Speaker 5: [inaudible] [00:22:30] your resolution to lower your carbon footprint in 2012 and beyond can be realized with the help of the cool climate calculator. Does it cool. california.org that is cool. California all one word.org Speaker 6: a regular feature of spectrum is to mention a few of the science and technology events happening locally over the next few weeks. [00:23:00] Rick Karnofsky joins me for the calendar on New Year's Day. This Sunday, the Arden wood historic farm 34 600 Arden Wood Boulevard in Fremont is hosting a $2 walk to a Monarch Butterfly overwintering site. Discover the amazing migration of these tiny creatures and how they survive the long cold season. In the eucalyptus trees, you'll use spotting scopes to see the magnificent creatures up close and personal. There are two drop in events with no registration required. [00:23:30] The first walk is 1130 to 1230 and the second walk is one 30 to two 30 call (510) 544-2797 for more information. January 5th is the first Thursday of the month and thus free admission day at the UC botanical garden. The garden is open 9:00 AM to 5:00 PM there is a docent tour at 1:30 PM on the first Thursdays of the month. Speaker 6: They explore to him next to the Palace of fine arts in San Francisco. Hosts [00:24:00] after dark from six to 10:00 PM four guests 18 and over. Enjoy the standard museum exhibits, cocktails for purchase and special attractions that vary by the month. Theme. January's theme is rock, paper, scissors. In addition to a tournament they exploratorium. We'll have a talk by evolutionary ecologist, various nervo on how the evolutionary game of rock, paper, scissors is played by the common side. Blotched lizard. Learn how the game is found in hundreds of species worldwide [00:24:30] and how it drives the formation of new lizard species and keeping with the rock part of the theme. SLAC national accelerator laboratory scientists, Sam web reveals how paleontologists determine pigmentation patterns in dinosaur skin and feathers by using an intense x-rays to excite copper, calcium, and other elemental Addams embedded in fossils. Paper brings you collaborative, ink drying and scissors brings you complimentary. Speaker 6: Haircuts and mission is $15 $12 for senior students and persons [00:25:00] with disabilities or is free for our members. Visit www.exploratorium.edu/after dark for more information, the bay area skeptics present a talk titled Skepticism and critical thinking. Teaching our children and ourselves. This free event presented by Dr Matt Norman, associate professor and director of Graduate Studies in the Department of Psychology at University of the Pacific. He characterizes the talk by saying we all need to evaluate [00:25:30] the world critically and scientifically without disability. We fall prey to anyone wishing to sell us goods and services regardless of their true efficacy, effectiveness or even harmfulness. This will be Wednesday, January 11th that Cafe Valparaiso 31 oh five Shattuck avenue in Berkeley. That talk begins at 7:00 PM Thursday is the California Academy of Sciences in San Francisco's golden gate park hosts nightlife from six to 10:00 PM four guests 21 and over. There's no nightlife for January 5th [00:26:00] consider heading to the exploratorium instead. There will be a nightlife on January 12th the theme is how to, in honor of the new year, nightlife is teaming up with experts at skillshare. Speaker 6: Make SF, the distilled man and the bike kitchen to create the ultimate how to workshop at stations throughout the building. Learn to play guitar, build a bike, juggle boil and egg pin insects, DJ like a pro with help from the urban music program and even how to impress your date with your knowledge [00:26:30] of the cosmos. It's also your last chance to visit the live reindeer. See the Aurora borealis in this new man theater and dance under a snow flurry in the Piatsa before the season. Four science closes on January 16th tickets are $12 or $10 for academy members. For details in tickets, please visit bit dot Lee slash n l Dash Info. Now several news stories. The Kepler space telescope has found the first two earth sized exoplanets. [00:27:00] The planets are currently due. You noted Kepler 20 e and capital 20 f and orbit a sunlight star called Kepler 20 that is 950 light years from us. Speaker 6: Kepler 20 he is 87% of their size, but at 1,040 Kelvin is hot enough that it has most likely evaporated. Any atmosphere capital of 20 f might have an atmosphere and is only 3% larger than Earth at 705 Kelvin is still quite warm. UC Santa Cruz, planetary [00:27:30] scientists, Jonathan Forney claims. If it started out with the amount of water we had on earth and Venus is probably long gone just like it is on Venus. But if that planet had a tremendous amount more water than it might have some leftover, the coupler 20 system includes an additional three larger planets and surprisingly these have orbits that alternate with the small earth sized planets. Speaker 6: Science now reports that pigeons can learn basic math, while many species can discriminate quantities. [00:28:00] So you were thought to be able to reason numerically. In fact, many believed only primates can do this. Damien scarf in his colleagues of the University of Ark to go in New Zealand trained pigeons to sort sets by the number of objects within the set, regardless of the color or shape of objects that the set contained Duke University neuroscientist, Elizabeth Brennan, noted that despite completely different brain organization and hundreds of millions of years of evolutionary divergence, pigeons and monkeys [00:28:30] solve this problem. In a similar way, the findings make scientists optimistic about finding basic and perhaps even advanced mathematical skills in other animals. Speaker 2: Yeah. [inaudible] [inaudible] the music heard during the show is from a David loss sauna album titled Folk and Acoustic. [00:29:00] Thank you for listening to spectrum. We are happy to hear from listeners. If you have comments about the show, please send them to us via email or email address. Is spectrum a l x@yahoo.com join us in two weeks at this same time. [00:29:30] [inaudible] [inaudible]. Hosted on Acast. See acast.com/privacy for more information.

A sunny show on a very rainy night. GD Marie called in from Los Angeles to rub in how good the weather was out there AND tell us about some interesting new natural hair-care products that a couple of hot hollywood stylists are going to come out with soon. Fascinating interview with Dara O'Rourke of GoodGuide, the science-based rating system for learning about the social responsibility and green-ness of products.

Getting Your Green Dream Job Nick Ellis, CEO, Bright Green Talent Liz Maw, Executive Director, Net Impact Jeff Horowitz, Founder, Avoided Deforestation Partners Peter Beadle, CEO, Green Jobs Joel Makower, Executive Editor, GreenBiz.com; Author, Strategies for the Green Economy – Moderator Want a green job? INFORUM will tell you how to get it. In an increasingly green society, eco-friendly jobs are popping up everywhere. You don’t have to be an eco-expert to take advantage of this new market. Whether you’re just entering the workforce or looking to transition into a green career, our panel of experts will give you the ins and outs of finding a green-collar job. Following the panel discussion, INFORUM’s job fair features a wide variety of businesses, organizations, government sectors and schools that can help you take the next step in the green job market. The companies and organizations tabling at the job fair portion of the program are: Bay Area Air Quality Management District; Beautiful Communities; California Environmental Associates; California Public Utilities Commision; CleanTech Human Capital; Global Footprint Network; GoodGuide; Green Career Central; Green Jobs Network; Green MBA; ICF Jones & Stokes; Presidio School of Management; Saatchi & Saatchi S; San Francisco Department of the Environment; SF State University – Graduate Business Programs; Solar Living Institute; SolarStaff Inc; Solar Richmond; Sustainable Spaces; The Cassillon Group; TransForm; USGBC NCC - Emerging Green Builders. This program was recorded in front of a live audience at The Commonwealth Club on January 26, 2009