Podcasts about hey jim

Evan Carmichael (https://www.evancarmichael.com/) is a media guru. He is the face of a YouTube channel that is watched by millions. He hosts a workshop in Toronto where he teaches 25-30 people in person how to create content. But how does he define himself? “Introvert.” Evan explained during my recent interview (https://www.youtube.com/watch?v=1LNv4K9xd8M) with him in Toronto. “I’m an introvert. I don’t do networking super well. I do it through what I know. For example, Youtube. I’ve helped a lot of the big names in the thought leadership space with their channels. The what I know created the leverage to create the who I know.” “The what I know created the leverage to create the who I know.”He went on to offer several steps for introverts to network successfully. I’ve broken them down for this article. Evan Carmichael’s Networking Strategies for Introverts  #1. SPEAK AT EVENTS“I speak at events. So, I speak and then people come and talk to me after. I’m not going up to them.” #2. WEAR BRANDED GEAR“Whenever I’m at an event, I always wear my branded gear. So, if it’s an entrepreneur event or youth event, people will recognize it. I’ve got ‘Evan Carmichael – Believe’ on the back [of my sweatshirt (https://teespring.com/new-believe-hoodie)] and then the airplane. So it’s like, ‘I’ve seen that somewhere.’ And then people come up and they say, ‘Are you that guy?’ And that creates a conversation.” #3. WEAR AN ITEM THAT DRAWS ATTENTION“If I didn’t [have branded gear], then I would try to have something that would bring attention to myself. People always ask me about my shoes – these Japanese wrap shoes. So doing something so that people will come to me instead of me reaching out. So whether you like cowboy hats or some crazy jersey or chains or whatever, wear something that creates conversation to make it easy for people to find you. “…wear something that creates conversation to make it easy for people to find you.”#4. BE IN THE CENTER OF THE ROOM“I always go to the middle of the busiest room and I don’t talk to anybody. I pull up my phone and I start doing Instagram video DMs, and what it does is it creates energy. So instead of being at the back of the room on the phone or in my room, I go to the middle of the room and I’ll just start doing Instagram video DMs.” “instead of being at the back of the room on the phone or in my room, I go to the middle of the room “Now, I get a lot of people DM-ing me, but maybe you don’t have a lot of people following. Maybe you have fifty. Awesome. Make a video message for all of your fifty. Say, ‘Hey Jim, thank you so much for following me. I really appreciate it.’ It raises your energy, people see it. As soon as I’m done doing one of the messages, invariably somebody’s going to come up and talk to me afterwards. That gives permission to create the conversation.” Resources Mentioned: Visit Travis’ website at travischappell.com (https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com) Join the Build Your Network Facebook group travischappell.com/group (https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com/group)

Some of you may be saying "Hey Jim, wasn't John on your show about a month ago? What's up with that?" Well if you remember right, we started 15 minutes late and I had some terrible audio problems. With that being said, John graciously agreed to come on and do it again. John Burroughs entered the USAF in 1979 and served twenty-seven years both in active and reserve. He is currently USAFR (Retired from the Air Force Reserves). John had various assignments throughout his Air Force career. Some of these assignments were at Luke AFB, Osan AFB, Grissom AFB, Castle AFB, with Reserve assignments at Davis-Monthan AFB Prime Beef , Williams AFB, Reese AFB and Luke AFB as a IMA. He has been on many deployments from Italy to the Middle East. The most notable assignment began in 1979; he was assigned as a Security Police Law Enforcement Patrolman, at RAF Bentwaters England. A twin base with RAF Woodbridge, together they amassed the Largest Tactical Fighter Wing in the USAF. In the early mourning hours of December 26th 1980, while working a Law Enforcement Patrol at RAF Woodbridge, he had a life changing event, where he conducted an investigation on a phenomenon, which has left the rest of the world in awe of the most documented and witnessed sighting by the United States military in known history.

In the last MetroStart podcast, we talked to Cornbread Hemp's Jim Higdon about their ongoing equity crowdfunding round. This week, we talk to Jim again about how they knocked it out of the park - nailing an oversubscribed $107,000 round in just 17 days! Listen to the podcast to learn how they were so successful, even in the middle of the Coronavirus shutdown.   Podcast Transcript (This is machine transcribed, so please forgive the typos.) Alan (00:03): Welcome everyone to the MetroStart podcast. This is Alan Grosheider and I'm here today again with Jim Higdon. Jim is the co founder of Cornbread Hemp ,and it's a first for Metrostart because I'm interviewing Jim for the second time in a row. So it's the first time I've ever interviewed the same person twice right in a row. And there's a good reason for that. In the last podcast we talked about a capital raise that a cornbread hemp was going through and what was the first, because they received $20,000 from Render Capital and they were the first to be accepted into we funders special program with render capital for a discounted rate with we funder and they were doing a capital raise and I won't spoil the surprise but uh, about what happened cause we'll talk about it but Hey Jim. Okay, great to have you back again. And I guess we'll go ahead and say what it is and congratulations because Jim and Cornbread Hemp, they just finished a fund raise on Wefunder and raised the full amount in, what was it, two weeks? Jim (01:20): It was 17 days. Alan (01:24): Wow and in the middle of the coronavirus thing, Jim (01:29): Right in April of 2020. Alan (01:33): Crazy. But it's a, it's a great sign of what's going on with crowdfunding. Crowdfunding. Equity crowd funding is a really good way to raise capital for your company. Even in tough times. Probably an easier way during tough times if it's a product that people like and people can identify with. Um, so quickly, just, just so in case somebody is listening to this podcast and didn't listen to the other one, tell a little bit about what corn bread hemp is. Jim (02:03): Sure. So cornbread hip is a CBD brand based here, Louisville, Kentucky, where the first Kentucky based CBD brand to offer USPA certified organic CBD oils, which is how we kind of got out of the, uh, out of the norm brands and really elevated ourselves to a national level. Um, we've been, uh, we've been offering certified organic CBD products since, uh, the end of last year. Uh, and, um, we had been plotting several different fundraising strategies last year and nothing really clicked. A Louisville is a particular sort of, uh, you know, ecosystem, uh, for capital and fundraising. Um, and so at the beginning of the year we decided to shift gears and pursue a crowd funding strategy. Equity crowd funding was new to me, a learn. Most of my beginning, uh, understanding of crowd was through talking to you and some of these other folks in the Louisville startup community. Um, I was familiar with a Kickstarter and go fund me and Patrion, but none of those are pro, uh, platforms that, that sell equity, uh, in a, in a crowdfunding capacity. Jim (03:16): So understanding the mechanics of what equity crowd funding would look like is something that I had to learn on the fly and we put these pieces together and we were ready to go. Um, in March, uh, we were going to go on another platform and someone in the Louisville startup community, actually, Larry Horn at leap said, told us, Hey, did you know about this matching fund between render and we funder. Um, and we didn't. So we switch gears and replatform I'm really in the Nick of time. Um, and um, it just really set us up for success. Uh, we got that Mmm relationship between render and we funder, um, that we got a discount on the percentage that we funder's going to take on the res. And a render matched our first 20 K. so on our first day out in the, in the raise,

Harrison Proffitt and his co-founder Ben Jackson created Bungii, a mobile application that puts a driver and pickup truck at a users fingertips to help people move or haul  items across town like Uber or Lyft does with passengers. Harrison and Ben created the idea and company in college at Kansas State. After an initial fundraising round of $3.5M, Harrison moved around the country to start Bungii in Atlanta, Washington DC, to Baltimore to Miami to Ft. Lauderdale to Chicago to Nashville to Boston and Columbus. Website is bungii.com or search bungii on the App Store.   TRANSCRIPTION:   Joel G: Harrison, thanks for joining me. You have a really cool, interesting, unique company. Just what I love to talk about, in terms of entrepreneurship, and really something different. Tell me about Bungii. It's so practical, yet sometimes we don't think of these things.   Harrison P: Yeah. Well, first of all, thank you so much for having me on your podcast.   Joel G: You're welcome.   Harrison P: It's great to be here. We work in downtown Kansas City. But yeah, so Bungii, I'm willing to bet that you or your audience has been there before and they've needed a pickup truck, but they haven't had one. Now whether you're buying a couch on Craigslist or a mattress from the store or just trying to get those boxes into a storage unit, unfortunately not everything fits into the back of that Toyota Corolla or that Tesla, so that's where we come in.   Harrison P: Bungii is a mobile application. It's an app that puts a pickup truck and a driver right at your fingertips to help you move, haul, and deliver large items across town. We've been compared to other popular ride sharing apps like Uber, like Lyft, but instead of transporting people, we transport people's stuff, if that makes sense.   Joel G: It totally makes sense. It's so practical. I don't even need to help you sell this, but how many people... I have a pickup truck. I may not look like a pickup truck type of guy, I'm not.   Harrison P: Of course you do.   Joel G: No, I don't at all, but I don't know, maybe in the same way that somebody wants a Tesla or somebody wants that cool car, when I first drove a truck, I was like, "Wow, I really like the feeling of this." I have no real reason for it. But those three or four times a year that I need to pick up a piece of furniture at Nebraska Furniture Mart or whatever it is, I'm like, "Nope, I'm not taking the delivery. I'm going to go and I'm going to do this myself." And then how many times friends say, "Hey, would it be possible to borrow your truck?" Well, not everybody has a friend that has that truck or that wants to give them your truck. Everybody has to have a need for this. So my question for you is how did you come up with this idea?   Harrison P: That's a great question. It was actually back in college. My co-founder Ben and I were both Kansas State college grads, and we both owned pickup trucks back in school. If you are a pickup truck owner, you know the problem, you know the feeling of constantly being asked-   Joel G: Just what I said.   Harrison P: ... from friends and family, "Hey, can I borrow you and your truck?" It's pretty much in the job description of owning a pickup truck. You're going to be helping friends and family, whether you like it or not. It really all came to a boiling one day when, again, my co founder Ben Jackson, he was asked by four different people in one day, "Can I borrow you and your truck?" Ben's a nice guy, but he obviously got pretty frustrated after that fourth ask, so he thought to himself, "There's got to be a better way to do this." So the next day in our class, we were in an advanced sales class at Kansas state. He kind of touched me on the shoulder. I happened to sit right in front of him, which is interesting because we really didn't know each other that well at the time, which is kind of a story in itself.   Joel G: So he's from where?   Harrison P: He is from Atlanta, but he actually grew up in Budapest, Hungary.   Joel G: Wow.   Harrison P: And I'm from Denver, Colorado. So it's very interesting that we both met at Kansas State.   Joel G: Yeah.   Harrison P: Both of our parents, all of our parents are K Staters. So we're going to have that purple blood. But anyway, so yeah, he taps me the shoulder in class and I kind of lean back and I'm listening to what he's saying and this idea... And I honestly don't know what came over me. I kind of blacked out in the moment, but I said,"Man that's amazing, let's start a business." So right there and then we kind of walked out of class that day with one thing in mind, and that's tap a button, get a truck.   Joel G: I guess two part question here. One, what were you thinking about in terms of your future before that blackout conversation and two, was there a background that enabled you or Ben to have that confidence to say, "Well we could do this?"   Harrison: Yeah, I don't think either of us had imagined this or plans to be entrepreneurs or start a company. I mean myself, I had an interesting backstory. I was a biology, premed student in college and I was going to go to the medical route, go to med school, take the MCAT, all that good stuff. Cardiovascular surgeon was my goal, so setting the bar high there. I ended up not wanting to do that, go down that path. Ended up getting my biology degree, getting a business degree and thinking medical device sales is my routes. And then, you know, literally this just kind of fell into my lap and Ben came to me, just a, I want to say God moment. It kind of happened and all of that. And yeah, I mean that's where we started. There was really no forethought in starting a business or really finding a need and fixing it. It just, it came upon us. But we, we went full, we bought fully into it.   Joel G: There's so much here in terms of the spirit of entrepreneurship and you know, I think entrepreneurship is, it's different for everyone. There's no specific path. You know, I was telling you that I consider myself an entrepreneur now with my speaking business and I don't have a business background at all, and you know, been a broadcaster for 25 years. So I came onto it at about 44 years old when I found something I was passionate about. And I think that is one of the keys, certainly of entrepreneurship or maybe even everything in life, is when you have a passion for something. But the paths are all different. But tell me about the early moments, those early times, how you set it all up and what you went through.   Harrison P: Yeah, so the moments following that conversation in the classroom, it was very, there were very grandiose thoughts. You know, let's go raise money, let's go build an app, let's go be millionaires tomorrow. And man, we were ignorant at the time. And if we went that route, I think we would've been hitting our head against the wall for months, if not years. We probably wouldn't have made it to where we are now. But very thankfully, we had advisors and mentors in place at Kansas State in the entrepreneurial department. Shout out Chuck Jackson and Dave Drawling out there in K State, but they said, "Hey guys, hit the brakes here. You know, you guys need to go prove this idea, validate it, make sure it's a valid idea before you go do all this other things, raise money and build this capital." So instead of going and doing that, we went and put our trucks on Facebook and Craigslist in Manhattan - town of 50,000 people. And over the three months, summer of 2015, we said, "Hey, we're a couple of guys in the community, we're willing to move whatever, whenever just text this number to Harrison, email us, let us know, and we're on the way. And here's the basic pricing model." And so in that three-month time we did over 350 deliveries ourselves. So a very sweaty summer, to put it lightly. But the great thing about it is we documented all the data, so we had everything from demographics, what time these deliveries were happening, what we were moving, even to the demographics of people that were moving for. And so from there we're able to translate that to Kansas City and say, "All right, we did these many deliveries in three-month time period and this population and if we translate over to Kansas City for the whole year, that's profitable." And that's when we're starting to do pitches to investors on a weekly basis, and that we were able to lock down some initial funding.   Joel G: So how long did it take until you had that initial funding?   Harrison P:: After the summer of 2015 I believe that was eight months later.   Joel G: Wow. How tough was it to sell investors and then, you know, customers to this day on that because this is something that everyone understands?   Harrison P: So the tough thing about when we first launched in Kansas City, we launched to crickets. We thought... We'd put this app out, we thought this thing's just going to take off. And so we really had to put our heads down and figure out how to get in front of the customer because we knew there was a need. We proved in Manhattan, but now we had to get the word out. And so instead of just, you know, waving the white flag and, you know, walking away at that time when we opened the app and nothing happened, we, we got work and we roll up our sleeves and we were down at the West Bottoms Kansas City, talking to people buying antiques. We were setting up at furniture events in Kansas City, just letting people know the service. And sure enough, the next week we had two deliveries.   Joel G: So you're knocking on doors essentially.   Harrison P: You got it. You got to first, you got to get the word out.   Joel G It's amazing what happens. This is the very simple message when you put yourself ahead of the pack.   Harrison P: Yeah.   Joel G: How do you put yourself ahead of the pack? You take that extra step, you meet face to face, you do the things that everybody should be doing, but either doesn't know how to do, too lazy to do. I don't think it's rocket science. Now maybe the website and the app and all of that a little bit different, too. But what were you finding with that face-to-face in the West Bottoms by the antique stores?   Harrison P: So on top of doing the moves ourselves back in Manhattan, being able to talk to consumers and customers face-to-face, that gives you the root need that you're solving and that the core issue that you're solving. And so I truly believe that if you don't talk to these customers face to face, if you're not solving the solution, or solving the problem yourself, then you're going to be building something that's not really fixing that initial problem. So that was able to teach us everything from making sure we're charging customers on a permanent basis because the drivers are going to get taken advantage of, to making sure we... the app is extremely simple, it's got to be something that is relatable to the consumer. That's why if you look at our app, it's going to be a very similar Uber or Lyft feel because that's what we're known, that's what everyone is conditioned to use these days.   Harrison P: So definitely listen to your customers right off the bat is, it's vital to becoming successful down the road. Joel G: Well, you said something interesting to me, too, backing up a little bit, but you talked about in that first summer of 2015 collecting data. It's one thing just to go out there and offer this and see if people like it, but you guys weren't sleeping on it either. I mean, you could've said, "Hey, yeah, people were interested, let's give it a try," but yet you took all of that, you mine that data and you were able to help craft what you were doing. Tell me about how you did that, and you know, I don't know if that came straight from what you learned in school or, or what it was, but you guys really were able to leverage that summer.   Harrison P: Right. I'm... When you're going to... We knew that when you're going, we're going to go to investors you had to have objective data to prove that this is going to be valid. So we couldn't come to a, get into a room full of these independently wealthy individuals and say, "It worked and, you know, we're excited for the future. You have to be able to show them from a numbers standpoint. So especially new investor, or new entrepreneurs, you got to know that upfront, be objective about everything you do. Cause if you can't prove it, or you can't test it and measure it, then it's not worth doing.   Joel G: So you get there, you get some of that initial funding, you get rolling in Kansas City, but now you're well beyond Kansas City. What was the tipping point when you said, "Ah-ha, we've got this or we've got something really special here," one. And two, where have you experimented?   Harrison P: The tipping point, I would say for me, is when I started to see my friends and family use it that I hadn't spoken to about, or it was, you know, through the grapevine, and through the grapevine starting to see friends of friends use it and then come back, those friends come back and telling me that was exciting to me where it was, it was personal. Okay, this is starting to get out there. Also, I had a great experience with my mother. She went to her hairdresser and she was talking to the hairdresser and the hairdresser knows about Bungii cause they talk, and the hairdresser was with a different client the day before and she said, they were talking about moving, and she had some things to move to a storage unit, and the hairdresser asked her, you know, "What, what are you going to do?" And the lady said, "I'm just going to Bungii it."   Harrison P: Going to Bungii it, she used a verb!   Joel G: You became a verb.   Harrison P: That was it! That was my... That was... I loved it. I was my tipping point and that got me really excited. But from there, so after we really prove it in Kansas City, we started seeing that growth. It was time to raise more money and prove that we could launch this in other cities across the country. So we went and set out and we raised our first round of funding of over three and a half million to get this out to other markets. And that's what I set off on the road to prove that we could launch it and other markets across the country. So I moved to back in late 2017 and spent eight months in Atlanta living in a basement, learning how to launch the business, and then it just accelerated from there. Once we got Atlanta figured out, then it was, it was Washington, D.C. And then from D.C., Baltimore, Baltimore, Miami, Miami, Fort Lauderdale, Chicago, Nashville, Boston, now Columbus. So we're we're growing, and growing pretty quick.   Joel G: And how many of those cities were you living in, or was it just Atlanta?   Harrison P: Over the past two-and-a-half years I've lived in all nine cities.   Joel G: Oh my gosh.   Harrison P: It's been fun. I think it's 26 Airbnbs I've been in, total.   Joel G: So some short term living, but you're at the age, you're single or you're not married. No kids, not married. 27 years old is the right time to do it. If you're ever going to do it, you delve into all of these cities... Were they all different, or were you able to follow a formula?   Harrison P: They're all absolutely different in their own way, all very unique. For instance, with Kansas city, I don't know if it's just because of where we're kind of hometown guys here or there was buzz about it when we started, but we had drivers lining up. I think we have, we had a list of over 200 drivers ready to start driving with us when we initially released the app, so we assumed that that would never be a problem. And then we moved to Atlanta and we, we opened the app, we had, we knew how to get demand, we focused so much on that customer acquisition, and making that as optimized and efficient as possible, then we opened it up the app in Atlanta, we figured out we had no drivers. So that was also a new issue that we had to figure out, that I'd figure out in Atlanta, was the driver acquisition part of it, the whole other side of the equation. Because they're, end of the day, drivers are our customers too.   Harrison P: We tried multiple different avenues on that, and what we found out was that first responders are a huge part of our driver base. So what I, what I do, the launch team now is we, when we first go into markets, outside of preparing these businesses and getting demand ready, it's talking to firefighters and police officers and paramedics because of their perk schedules, whether they usually work in 24 hours and 48 hours off, a lot of these guys have trucks and they're just, you know, very helpful people in the community. Bungii is a great fit for them because it's an easy job to do that doesn't require too much mental work. It's just you sign onto an app, you get deliveries, you make great cash on the side. So-   Joel G: And are they doing the lifting too, or no?   Harrison P: Correct, they do. So Bungii drivers do help customers load, but if it's a Bungii solo, so it's one guy, one truck, and the item is too big we do ask our customers to help or provide help, and that hasn't been an issue because of the great price point the customers are getting, they're more than willing to help themselves or have their husband or son or neighbor, whoever it is help. But we do have a Bungii duo option, so if, if the customer is not able to help whatsoever, they can get two guys and two drivers.   Joel G: All right, let's talk about how it works, and bungii.com. B-U-N-G-I-I, so two I's there, B-U-N-G-I-I dot com, and I would imagine they could find the app pretty simply by searching Bungii.   Harrison P: Yep, free app on the app store, Google Play. If you go to our website there's a "download the app" button right on the main page.   Joel G: Okay, so that part's easy. And you can go on the website, too, and look at all the frequently asked questions and everything that you would want. But let's explain to everybody listening right now. I know it's fairly simple how this works.   Harrison P: Yeah. So I mean it always comes back to, think of what your, you've used before, Uber or Lyft, you're going to open up our app, you're going to put in your pickup and drop-off location for the item. You're going to take a picture of the item that you're moving, and then you request it, whether it's on demand or later in the day, you can schedule it. Bungii... Typically on average, a Bungii driver can arrive within 15 minutes of your location. So our goal when we initially built the app was someone's shopping at Costco or Ikea, they find that item that they weren't expecting to buy, that large TV, or that couch, or patio set, and say, "I want to get this home today." And if they use Bungii, by the time they're checking out, there's a Bungii driver waiting outside, ready to go.   Joel G: And, and that works out really well, too, cause they're not hopping in the truck. So you go to Costco and you buy that big piece of furniture. Bungii driver shows up, he takes it to your house, follows you over to your house, or you're following him, whatever. And unloads and that's it.   Harrison P: What we're seeing is customers love the ability to schedule. So I'm at Costco, I know I've got to run over to Target, and I've got some other errands, I've got to see a friend, won't get home until six o'clock, I'm going to schedule my Bungii til, for at six o'clock so by the time I'm home from all my errands, there's my Bungii driver arriving with my patio set. And so we're working with these businesses now, like Costco, to prepare those items, help our drivers load it. And so the customer is really hands-off and it's extremely convenient for that customer.   Joel G: Okay. Let's get to my baseball-themed questions. First question regarding Bungii, and you guys are still relatively new, and young, you and Ben and the company. Biggest home run you've hit so far.   Harrison P: So many things I'm grateful for, and I think home runs we've hit, but one of the biggest ones I would say for us, from my standpoint, we've recently partnered with Mattress Firm on a regional scale. We're growing with them, so being able to offer customers who've just purchased that mattress, same-day delivery at a cheaper price than ever. That's been pretty exciting for me and that's been more of a recent win. Also, I think overall it's all about the customer and so, are you familiar with NPS score?   Joel G: Yeah.   Harrison P: A net promoter score, those out there who don't know, a net promoter score measures the willingness of your customers to refer your service or product to their friends and family, and it brings us from negative 100 to 100, a hundred being the best, obviously. And with the moving industry, whether it's full-house moving or small moving, the average is about 13 and so we're extremely proud to have a net promoter score of an 87 after close to hitting over almost a hundred thousand deliveries at this point. Having an 87 just speaks to our folks on the consumer, our driver recruitment tactics, and how we set up preventative measures are making sure everyone's having a great experience with our drivers, and then our customer service. So having an 87 is something that we're extremely proud of to this day, and I think that's probably our biggest win overall.   Joel G: What's the biggest swing and miss you've taken, and what have you learned from it?   Harrison P: So I'm really focused on launches these days and expanding a Bungii engine to different markets across the, across the country. And one of the most recent launches we had was Chicago and we really hadn't figured out completely that driver acquisition part of it, or being a little bit more strategic about launching. So with Chicago we walked in and we did what we had been conditioned to do before. Get in there, start finding drivers, start finding demand. Once we launched the app in Chicago, and at that point we realized that there are no pickup trucks in Chicago whatsoever. So we started having this demand coming out, but we had no one picking up those deliveries so that the deliveries were failing. And that's a problem. And so these consumers, these business, were saying, "Hey, we're not trusting the service, we're not going to use it."   Harrison P: So we're over there scrambling to get drivers, and finally we get drivers off the ground, but now these businesses have lost their trust. So now we have all these drivers, but no trips are coming in, and saying, "Hey, what's going on here? There's no deliveries. Why did I sign up for this?" Now they're falling off and they're, they're not converting. So it's all about balance with launches, and the launches are very essential to growing correctly and efficiently. So now after Chicago we took a step back and figured out this has to be more strategic, we have to figure out how to set these drivers and this demand up beforehand so by the time we do launch it's just a turn-key solution. And the demand and [inaudible 00:19:21] start getting connected immediately and then at that time, once we get to a certain threshold of trips and drivers, it begins to grow organically. And that's the, that's probably the biggest learning from the Chicago launch was we have to do things prior to the launch and get things set up beforehand.   Joel G: All right, last baseball-themed questions, small ball. What are the little things that add up to the big things for Bungii?   Harrison P: Small ball? You know, I'll probably say one of the biggest, I guess cuts I've taken, small cuts and taken recently is probably not pivoting, but putting more of a focus on the retailers and the businesses out there. So we were a very strong consumer-based demand company, but now we've started partnering with these companies like Mattress Firm, and Costco, and World Market, and Big Lots, and we're realizing that these businesses are trying to combat the Googles and Amazons of the world of this, for the same-day or next day delivery and we're kind of becoming that answer for them. And so with the folks on businesses, I think that's going to allow us to scale and scale faster as we walk into a new market with partnerships with six, ten different national retailers, that's going to have newly kicked demand off. We've got drivers, that job recruitment side figured out, so it should kind of make everything a little bit more efficient.   Joel G: Four final questions. You don't know what these are as we round the bases. First one, it's only natural, you've heard this one I'm sure many times throughout your life that with the last name of Proffitt, you add an extra F in there that's fine-   Harrison P: Two F's, two T's.   Joel G: Two F's, two T's, right, right, right. How often have you heard that? And now here you are trying to do exactly that.   Harrison P: Every business person I've met has made a comment on that, so-   Joel G: I knew I wasn't original.   Harrison P: So whether it's been, I mean I've had people tell me you'd be perfect for it as a doctor, you'd be perfect as a dentist and be perfect as entrepreneur. I had someone tell me to be perfect as a porn star with that kind of name. I was like, oh gosh, like I'm all over the place.   Joel G: Well I guess in the end it's a reminder whatever the industry clean or dirty that people want to make money. Right?   Harrison P: Exactly.   Joel G: All right, so you got that going for you. That's the first question, that was the softball and kind of the unique one. Second one. I'm looking at the frequently asked questions and one of them is there, is there anything Bungii will not pick up? And I like the response here, "Our drivers are strong but they're not super men. We focus on items that you and your driver can lift together and put in the back of a truck. In addition, we do not allow the transportation or anything hazardous, illegal or breathing." So as a, "Believe it or not, some people don't understand that. See the most absurd move requests here." That was going to be my question. Instead of clicking on it, what is the most absurd move requests you've had?   Harrison P: Well, first of all, it'd be better asked to our customer service team because they're dealing with that every day. But once I've, I've heard of that have happened, we moved buckets of animal waste from the Miami Zoo down in Miami to fertilize plants. So I remember seeing that happen and looking at our backend system and seeing these buckets of crap and it was connected to a driver, the driver was heading that way and we reached out to the driver, said, "Hey Jim, do you know, you know what you're going to pick up? And he said, 'Buckets of crap! I'm so excited!' He was pumped about it! And so he did that.   Joel G: He loves his job.   Harrison P: Yeah. I mean, I know we had a customer who-   Joel G: Is that, is that allowed, to move buckets of crap? It's not really hazardous.   Harrison P: Yeah! It's not hazardous-   Joel G: Not alive-   Harrison P: It's not breathing, just fertilizer.   Joel G: Okay, sure.   Harrison P: We did have someone also move a box that we later learned had a snake in it. So that's, that's something we try to avoid.   Joel G: Third question for you and I love asking this one. Oh, let me just preface it by saying, I mean you and, you and Ben start this thing. Where are you at now in terms of employees?   Harrison P: We have 25 employees now and that includes, we have people in each of our markets now that we're running these businesses and continue to grow our markets. We have a launch team, a development team, marketing team, customer service team, driver recruitment team, and driver management team. So yeah, from two guys in a dorm room to get to the point we are today, it's, it's pretty exciting to see.   Joel G: In a pretty quick amount of time too. So my question, the third question is, as we round the bases to that is where can this go?   Harrison P: So we just finished our recent series A of 9.4 million to get this really across the country. So with that money, that's going to inject fuel into a national expansion and launch. So the goal by 2021 is to be in every major city in America. And so that's really my focus is launching faster and more efficiently every time. So next year we're looking at 12 to 15 cities. Now the year after that should be another 15 to 25 cities. So the goal, national expansion. My personal goal is to make Bungii a household name down the road, so when you think pickup truck, you're thinking Bungii. But on top of that, we just want to not only be a consumer service, but we're going to start plugging into the supply chain, reverse logistics, store transfers, and basically the internal logistics of businesses as our goal.   Joel G: Final question. It's a little bit similar to that one, but my walk off question, I've always thought that entrepreneurs are always thinking about what's the next thing. Now, I'm not trying to force you out of Bungii, but it sounds like you've got plenty going on, but is there anything in the back of your head where you're thinking whether it's one day, an exit plan or just something else because you guys have solved the problem.   Harrison P: Yeah.   Joel G: And you had that ah-ha moment in class, that blackout moment that you described. Do you envision moving into other things at some point?   Harrison P: From a Bungii standpoint, selfishly, I think we want to grow this as big as we can get it ourselves. Realistically, I think there will be some sort of acquisition or a roll up down the road where we get acquired by, whether it's an Uber or Lyft or maybe some sort of strategic partner like a U-Haul or Home Depot. But I think that's the reality of it is we will be acquired at one point so we're really preparing ourselves for that. After Bungii, I honestly have not even put any thought into it. It's been 100% gas on Bungii and haven't looked back at all. So no, it'll be an interesting step back once I move on from Bungii, whenever that is, if that ever comes. But I'm very optimistic. I've learned so much from Bungii, already at 27 I'm very positive. I have a very positive outlook on the future.   Joel G: It's really exciting. You guys have done incredible things in a very short amount of time, and I think done at the right way from everything you're talking about and I know a lot more to come. So Harrison, thanks so much for spending time. Again, people can can find you guys at bungii.com, or they can search Bungii, B-U-N-G-I-I. Congratulations. Thanks for doing it, Harrison.   Harrison P: Thanks so much for your time, Joel, appreciate it.

Welcome to the 8th episode of the Miracle Ford Podcast! This week we speak with Jim Morgan, the Finance Manager at Miracle Ford. Jim is from Nashville and has been with Miracle since 2002. This is a great episode, so be sure to sit back, relax, and enjoy! Topics Discussed: Jim’s backgroundWhat is the job of a Finance ManagerHow getting great loan rates are still possible with low or challenged creditA deep dive into the 2020 Ford ExpeditionWhat makes Miracle different Transcript John Haggard: 00:03 Welcome to the Miracle Ford podcast where each week you will be able to learn the best ways to purchase lease service and maintain, accessorize and sell your vehicle for the highest resale value possible when you’re ready to do it. And you’ll also find out about new technology on new vehicles. I’m your host John Haggard and throughout each month, right here we’ll have different team members join us from Miracle Ford to bring you tips you can use. You will also see a transcript of each podcast so that you can easily refer to it for information to have at your fingertips. John Haggard: 00:35 Today’s topic is the new 2020 Ford Explorer and what’s changed since the original Explorer was released and also some financing information for those who are looking on best ways, quickest ways, fastest ways to get financed. On the podcast we have with us, Jim Morgan, he’s the Finance Manager at Miracle Ford. Hey Jim, welcome to the podcast. Jim Morgan: 00:56 Hey John, thank you for having me. John Haggard: 00:58 Glad to, glad to have you along. You know, people always want to know who’s behind the curtain, who’s behind the voice, who is this guy? So tell us a little bit about you, your background. Where did you grow up, Jim? Jim Morgan: 01:09 Well, I grew up here in Nashville. I’ve been here all my life. Started in the car business in 1993 after several years working in the hospitality industry. John Haggard: 01:19 Okay. So what were you doing in hospitality? Jim Morgan: 01:21 I managed hotels and restaurants. John Haggard: 01:24 Okay. Well such a big switch from that to automotive. How did you get into automotive? How did you bridge that gap? Jim Morgan: 01:31 It’s about the same. It’s the same kind of the business. You’re still dealing with people. So that’s, that’s basically how I was able to move into it. John Haggard: 01:40 And then how did you wind up at Miracle Ford Jim Morgan: 01:43 In 2002 I went to work for Tim Galvin, at Miracle Chrysler as Finance Manager. Been with them ever since. John Haggard: 01:52 All right. So and then since 2002 so that would make it about, what, 17 going on 18 years. Jim Morgan: 01:57 That’s correct. John Haggard: 02:00 Gotcha. All right. So as Finance Manager, people understand, okay, well he manages finance, but what exactly is your role at Miracle Ford in terms of Finance Manager? What can you do for someone who’s coming in to try to get financed? Jim Morgan: 02:14 Well, we are going to offer the best programs that we have available for our customers, especially the customers that may feel like that they have the credit issues that maybe keep them from buying a car. Credit scores aren’t what they used to be. I mean there are many cases where you see some lower scores. It’s still git, very good rates. I had one over the weekend, I get as low as 1.9% so you have to be able to look at it in the big picture in order to structure a deal to make it work for both the customer and the bank. John Haggard: 02:47 Well you know the old perception is, well if you have a low credit score, the only thing you’re going to be able to buy, if you can buy, is a junker clunker or something that it might be eight or 10 years old. So your saying even with challenged credit, it’s possible to get a a new vehicle, a lease or purchase at at 1.9% in that particular case Jim Morgan: 03:05 The 1.9% was a on a purchase of a new Expedition. So yeah, I mean you can buy pretty much whenever you can, you know, whatever you care to buy. John Haggard: 03:16 So what’s changed? I mean why now Jim is it that with a, we’ll just call it challenged credit or less than you know, high credit that someone would be able to not only get into a new vehicle but at a good rate. Why, why now versus a few years ago? Jim Morgan: 03:31 One thing I’ve seen is that there are more opportunities depending on the cars and also the customer. I mean the credit score is not their whole story either. I mean most of the time they’ve got great history and employment history, residence history, things like that all add up. So you have to take the whole picture when you’re getting a customer taken care of with a bank. John Haggard: 03:57 Okay. So you think they take a more of a 360 degree view today versus a few years ago when they just would only look at the score and say yes or no? Jim Morgan: 04:06 That’s exactly right. John Haggard: 04:07 We’re also talking today about the new and exciting 2020 Ford Explorer SUV. Kind of hard to believe that 2020 models are here and when you hear about the Ford Explorer SUV, you also hear things like, well there’s the XLT, there’s the limited, there’s the s t and the platinum, and sometimes the model names can be confusing, but just basically tell us a little bit about the Ford Explorer and the different models in terms of what the differences are. But really I think what people want to know about most is what’s cool about the Ford Explorer, what’s going on? Jim Morgan: 04:37 Well, everything’s cool about the new Explorer because it’s a whole new body style. We’ve revamped it top to bottom. One of the things that I really like about the new Explorer is now rear wheel drive meaning instead of the front pulling it when it was with the front wheel drive. Now it’s going to be pushing. The overall length has changed. The rear of the truck is now a little bit longer, which is going to increase the towing experience. The towing on a new Explorer can be up to 5,600 pounds, which is a lot larger than it’s ever been before. And also with that design, it’s going to give a better ride and handling to a better weight distribution on the truck. John Haggard: 05:20 All right. You know, and I think I was doing a little bit of research before calling you that the Explorer was the first four door SUV that was produced by Ford, I think back in 1991 to replace the two-door Bronco. I remember the Broncos. Is that about right? Jim Morgan: 05:35 That sounds about right. I know it’s a year or two before I got into the business, but I think that’s exactly right. John Haggard: 05:41 Right. And, and the site also say this is now the sixth generation, if I read that properly, six. Jim Morgan: 05:46 That is correct. John Haggard: 05:46 Wow. I mean that’s, that’s something, what do you see in terms of new and exciting technology? You know, we’ve got so much technology with Wifi and everything fi all over the place, everybody’s connected all here and there. What’s going on in the Explorer that’s cool about technology? Jim Morgan: 06:03 Well, it starts everywhere. We’ve now have a tenant screen that’s in the middle of the, of the stack for your navigation and all your controls. It’s also handy. Everything’s just right there for you to see. And then you go into like the st truck and the st Explorer is straight out of the racing division of Ford. So you really got a performance vehicle in the new Explorer. And also John, we now have a hybrid Explorer, which is really exciting, but the hybrid can get up to 500 miles of a tank of fuel, but also it can still tow 5,000 pounds, which is really unheard of when you talk about a hybrid vehicle. John Haggard: 06:49 So Jim, what would you tell people about Miracle Ford in terms of why they should buy at Miracle as opposed to other Ford dealers? Because every dealer out there as you know, is going to say, hey, you know, we’re going to give you the best deal. We’re the best. We got the best customer service and all this kind of thing. What is it that makes Miracle Ford different now that you’ve been there? What do we say, 18 years? Jim Morgan: 07:10 Well, soon to be 17. The thing I see is the people, I mean, you can go and look at the numbers of a car and they’re within $100 of each other. And I mean they’re, everybody’s got them. Everybody pays the same. However, it’s the people from the Galvin family who’s been here since they opened this in 1980. I mean, they’ve been, they’ve been strong community people. And I mean, we all work towards the same goal. We’re here to take care of our customers first. And you know, I have a lot of special customers that just call me and you know, and so it’s, it’s the family approach that we use here to take care of our customers. John Haggard: 07:59 That’s Jim Morgan, everybody, the Finance Manager and Miracle Ford. Join us again for other topics on the podcast throughout each month because our goal here is to help you learn the best ways to purchase service, maintain, accessorize, and sell your vehicle for the highest resale value possible when you’re ready. And also to find out about latest technology on new vehicles like we did here just a few minutes ago. And don’t forget, we also post a transcript of each podcast right here on the website for quick reference. I’m your host John Haggard, and we’ll see you next time.

Welcome to the first episode of a weekly podcast that we will be doing here at Miracle Ford! In this episode, we talk with General Manager and part owner of Miracle, Jim Galvin. Jim talks about his beginnings in the business, the history of Miracle Ford, and the values that have held strong in the company from day 1. Enjoy! Transcript John Haggard: Welcome to the Miracle Ford of Gallatin podcast, where each week we hope you will be able to learn the best ways to purchase, maintain and accessorize your new or preowned vehicle and how to sell your vehicle for the highest resale value possible, when you’re ready. I’m your host John Haggard, and throughout each month, right here we’ll have different team members join us from Miracle Ford to bring you tips that you can use. And by the way, we will also post a transcript of each podcast so that you can easily refer to it, pull out that information that you need right there at your fingertips. Today on the podcast we have Jim Galvin, the general manager of Miracle Ford. Hey Jim. Jim Galvin: John, how are you doing? John Haggard: I’m doing well. I’m doing well. You know, a lot of people may not know this Jim, but you are actually more than just the general manager of Miracle Ford. In fact, you’re part of the local family that owns Miracle. So I thought it would be fun for folks to know a little bit more about you since you are home town and you are at the store as opposed to a corporate owner who lives in another city. So first question. People always want to know how someone got started in a business. So tell us a little bit about how you got started in the car business. Jim Galvin: John. Thank you. It’s quite interesting. I started back in 1984 washing cars for my father while working my way up through college at MTSU. There, I really got the idea, and said, you know what, this might be something I might want to look forward to. So I worked my way up through college and got to work also in each department as a service advisor, as a parts counter person, and then I went to the used car department and got to learn the appraising and how to do that. Then from there, I worked my way up to a sales manager and then from there as the GSM to a general manager and now part owner. But the neat part about the whole transition is that I got to, after I finished at MTSU, I enrolled at in NADA Academy Dealers school for two and a half years. I really got to learn the in’s and out’s of how to run a dealership, learn the financial statement, and really make my dreams come true. And I’ve been doing this now for close to 33 years now. John Haggard: 33 years. And so back in the day you started washing cars you said, so you got a good paycheck on that. Did that help you get through college as well? Jim Galvin: Well, it got me going back and forth to school with gas money and working my way through college, which was great. That was a great start. And just the fact that working hard back there and just knowing what to do really made the difference. Then I just knew from then that this might be the opportunity for me and it’s worked out since. John Haggard: So tell us how Miracle Ford itself got started. There are a lot of Ford dealers across the country of course, but there’s Miracle. How did you choose the name? Just a little bit about the history of how Miracle Ford itself came to be. Jim Galvin: Yes, I get that question all the time. A lot of people don’t know, but my father worked for Ford Motor Company. He worked there for 25 years and when he worked there, he called on this area here in Gallatin, which was Wade Motors. And when he called on here, he really said, you know, one day I would like to get out of the wholesale business and go into the retail business. Well he got that opportunity back in 1980 and bought Wade Motors out. When that happened, he decided, you know, I need a name. He didn’t want to use, his name, make it Galvin Ford. He wanted something different. So he sat down with mom one night and they came up with an idea. You know, he said, you know what, what would work in this area… a unique name? With our religious background and us going to church all the time in this community, what would fit the best? And they came up with the name of Miracle. They just felt like the Miracle name would not only be unique, but represent our family and also the community. So from there we decided on Miracle Ford and now we’ve been here close to 40 years. John Haggard: And that was 1980. Jim Galvin: 1980. John Haggard: Got It. You know, to a lot of people, Jim, a vehicle is really the second largest investment they’ll ever make besides a home mortgage. You hear a lot of dealers say, well, we’re different. Come see us, we’ll treat you right. A lot of people say that, well everybody says that. So what would you say really makes Miracle Ford different from the other Ford dealers out there? And really, why should somebody come to Miracle? Jim Galvin: Well John, I’m with you. Everybody seems to say the same old thing just to get people in the door. You know, our motto is very simple. We do the same thing all the time, day in, day out and that’s why we’ve been here for over 39 years. Our customers, our community believe in our processes. That’s why we’re here. That’s why we’re growing. That’s why we’ve established a foundation in Gallatin for this amount of years. You know, all we do John, is simply we give the customer a fair deal. Yes, we want to make a profit like any other business, but we want to do it the right way. We want to make sure when we get a profit, that they can come back in three or four years and they won’t be upside down. We believe that just making a good profit with a good living will make us successful, with our processes in order. That’s what we did. The other thing that really excites me the most is our employees have been here a long time. We don’t have a lot of high turnover and I attribute that to family values. They believe in our process. They believe in a family business and it seems to work. I’d go back to my father. You know, without his reputation in this town, we would not be here talking right now. I think reputation, and the sincerity of what we do makes us unique with Miracle Ford. John Haggard: You know, you hear that word. You used it a little bit earlier, “upside down” and you said, you know, of course every business has got to make a profit, a reasonable profit to exist. And you said, well, I don’t want people to come back in say three years when it’s time to trade or they want to trade and be upside down. For folks that might not understand that term, what does that mean? Jim Galvin: What it means is that you’ll make a profit, a huge profit in the front end and just absolutely just try to make as much as you can, which I do not believe in that. Then when it’s time to come in, they find out that their vehicle is not worth what it should be. You know, because you put so much investment from the very beginning. And to me that just kills the customer because you know what? They trust us three years ago, when they bought the vehicle. Now when they come back and they can’t get out of the vehicle, what does that say? It says that maybe we didn’t do a good job from day one. So we like to just make an honest profit. That way when they do come in and we look at their trade, we can get them out of their trade into a new vehicle or a good pre-owned and they won’t be that far out of whack and it’s worked for all these years. John Haggard: All right, we’re talking to Jim Galvin, the general manager of Miracle Ford in Gallatin. Is there any one thing I didn’t ask you, Jim? You know, something that you want people to know about Miracle Ford? Jim Galvin: Well if you could think of one word that describes us, I’m going to say it’s stability, John, and stability goes a long ways. It’s just doing things the right way. Cause we’ve been here close to 40 years. You just don’t see dealerships, in this time, that will last 40 years. Cause you’ve got all these corporate buyers and want to come in and buying all these mom and pops stores right now. But you know what? We’re here and we’re still family owned and that family owned goes a long ways, especially with our community and the surrounding areas of Nashville. John Haggard: Got It. Well thanks Jim. Join us again right here where we will have associates from Miracle Ford. Join us on the podcast throughout each month. Our goal is to show you the best ways to purchase, maintain and accessorize your new or preowned vehicle and how to sell it for the highest resale value possible, when you’re ready to. And don’t forget, we have also posted a transcript of each podcast so you can easily refer to it for information that you would like to have at your fingertips. I’m your host John Haggard and we’ll see you next time.

From my voicemail: "Hey Jim, this is Paul Russell. I want to introduce you to Andrew White in Houston, Texas. ... Here's a guy who's a husband a father of three. He's a successful entrepreneur an investor. He jumped into the mix and took had his own boat to help rescue people from the flood waters of Hurricane Harvey and then he ran for governor. Do you think you could give him a call and ask him a few questions."

             This episode, we talk with Jennifer Lynn Stoever--editor of the influential sound studies blog Sounding Out!--about her new book, The Sonic Color Line: Race and the Cultural Politics of Listening (NYU Press, 2016). We tend to think of race and racism as visual phenomena, but Stoever challenges white listeners to examine how racism can infect our ears, altering the sound of the world and other people. We discuss the history of American prejudicial listening since slavery and learn how African American writers and musicians have pushed back against this invisible "sonic color line.”Works discussed include Richard Wright's Native Son and music by Huddie Ledbetter (Lead Belly), Fishbone, and Lena Horne.Additional music by Graeme Gibson and Blue the Fifth.  Transcript [low humming playing] [CRIS CHEEK]This…is…Phantom Power. [COMPUTERIZED VOICE]Episode 5. [CRIS]Ears racing. [low humming and contemporary music fades in] [MACK HAGOOD]Race. We think of it as a visual phenomenon. [CRIS]But race has sound too. [DIFFERENT VOICES GIVING GREETINGS]Hey guys, welcome back. Hi sisters. Hey Jim, (inaudible). Hey everyone. Hey! [CRIS]When you heard those voices, did you give them a race, a class, perhaps some kind of assignation of character and if so, why do we do this? Where does this discriminating ear come from?  [MACK]I’m Mack Hagood, [CRIS] and I’m cris cheek. [MACK]Today on Phantom Power we listen, to race or to put it more correctly, we examine how we are always listening to race. Our guide is Jennifer Lynn Stoever, Associate Professor of English at the State University of New York Binghamton. Stover is the author of the “Sonic Color Line: Race and the Cultural Politics of Listening” a book that argues that white racism depends just as much on the ear as it does the eye. She shows how listening has been used since slavery to distinguish and separate black and white and how African American artists and critics like Richard Wright Leadbelly and Lena Horne have identified, critiqued, and push the boundaries of this sonic color line. [techno-like music and a choir play in the background, then fade out] [MACK]Cris, when I spoke to Jennifer, she reminded me of a story that really shows how high the stakes of this kind of listening can be. [JENNIFER STOEVER]You know, I talk  in the opening of the book about the case of Jordan Davis.  [piano music fades in] [MALE NEWS REPORTER]It happened November 23rd, 47-year-old Michael Dunn told investigators he felt threatened at a gas station. Parked side by side with an SUV full of teenagers, the alleged gunman complained they were playing their music too loud. [JENNIFER]Jordan and his friends are playing hip hop at the gas pump. They were driving they had their music on. They were getting gas. Gas stations in theory (are) a transitory shared space where we all come in with our music we pump our gas and we leave. [MALE NEWS REPORTER]Detective say Dunn confronted Davis who was in the backseat and told him to turn the music down. [JENNIFER]The white man at question felt a proprietary access to the soundscape both it if he decided it was too loud, is too loud for everybody there, that his sensibility should be catered to. That there is a way that a gas station should sound and hip hop is not part of that. And when they said no, he saw that as as aggression. [MALE NEWS REPORTER]Dunn’s attorney says his client thought he saw a gun so he pulled his own weapon and started shooting. [last line echos a few times] [JENNIFER]Shot into the car. [MALE NEWS REPORTER]Firing at least eight shots. [JENNIFER]And killed a young man. [MALE NEWS REPORTER]Investigators never found a gun and the teen’s car. [ethereal music plays in the background] [MACK]In her book, Jennifer Stoever has a term for the way Michael Dunn heard Jordan Davis at that gas station back in 2012. The listening ear. [ethereal music cuts out] [JENNIFER]The listening ear helps us get at what’s really happening in a case li...

“Hey Jim, long time listener, first time caller…” it is that time again! Where Jim bubbles with anticipation and trembles in fear at the same time. The call in show. So jump...

In this episode special guest, Jim Kelly and I discuss: - New Metallica Album/New Single released - Oddball Comedy Festival expectations - Luke Cage trailer - Iron Fist Teaser - Jim Kelly's thoughts on "Morgan" - Why Jim can't deal with horror movies - Ed Boon teases us with Kombat Pack 3 - Hey Jim, real haunted house or fake haunted house? --- Support this podcast: https://anchor.fm/redbeardpodcast/support

In this episode, we talk with Jonathan Friedman, the founder of an amazing new tool called "Reactful". It allows you to take advantage of the behavior your visitors are taking on your site and react to them in real-time, which of course boosts conversions. In this episode, we go deep into the psychology about why this approach works so well and how you can implement it into your business. Enjoy! Resources Mentioned * Reactful* Kinowear Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey guys and girls, this is Jeremy Reeves with another episode of the sales funnel mastery podcast and today we have on the line Jonathan Friedman and he is the founder and CEO of Reactful which you are going to find really, really interesting. Basically, I am going to let Jonathan kind of tell you exactly what it does, but just from my perspective basically what Reactful does is when people are on your website, when they are on your various pages, it does not matter what page, it could be your home page, your sales page, you know, whatever it is. You can set different triggers to happened when they do certain behaviors on your website. So you know, I am going to let him kind of explain the nitty-gritty details about that but everybody on this you know that is listening to me knows that I am a huge, huge, huge believer in behavior-based marketing and that is exactly what this is except now you can do it right on your website, you know, most of the stuffs that I talked about is doing it via email campaigns, you know, if they stay at certain pages or whatever, you send them into a certain you know, certain email sequence. With Reactful, you can actually do it based on like their behavior on the site whether you have their, you know, their email or not. So it is a really, really, really cool tool. I have been kind of playing around with it this morning. I am going to start my own test both on my own -- on jeremyreeves.com and then also my side businesses. I am going to start using it with some clients. It is a really, really cool tool and I want to have Jonathan to kind of tell you, you know, his story why they built it, what it does, you know, what it can do for your conversions and your site and yes, so let us get into it. So Jonathan how are you? Jonathan Friedman: I am doing well. Thank you Jeremy, thanks for having me. Jeremy Reeves: Sure, sure, sure, yeah. You know, when you reached out and I took a look at it, I always like to do kind of a test run, you know, I never want to recommend anything that I have not tried myself and I would not, you know, use myself and so I got into it this morning and it was just, it is amazing, you know, I was talking you know before we started the podcast that one of the big things that I like, you know, the whole what it does with this is I mean it is a complete no brainer because, you know, I mean it is almost impossible not to increase your conversions because you are showing people things based on their actual behavior, but what I really was, was happy to see, I am a huge, huge stickler with software that is easy to use like I never -- I guess I am just part of like just the apple thing like, you know, there is never instruction manuals with anything apple it is just you picked it up and it works and you know how to do it. And I was really happy that when I started kind of playing around with Reactful that is exactly how it was, like I did not have to look anything up. I did not have to figure out like okay, how does this work it just like -- it just popped up and you just, you know, you start testing stuff. So you know, good job on the -- you know, the design of everything, you know. But tell everybody, you know, give your own kind of summary of -- Jonathan Friedman: Your feel. Jeremy Reeves: Yeah, your own feel of you know, tell us your story. Tell us -- first of all why you created Reactful and then also you know, what it does and how it can help people. Jonathan Friedman: Sure. Maybe I will start from why we actually started building this. Jeremy Reeves: Sure. Jonathan Friedman: So we started out -- actually, you know, a lot of entrepreneurs have stories where they said, yeah, you know, I was walking home and I could not find a -- I do not know a car so I build a car business. So for us it was not that way. Actually, I had started before. We sold software to HR. Eventually, I managed to sell it but it was not a huge success and what I said is okay, I want to do B to B but never sell to HR ever again. And we started looking up, okay, who would you want to work with and really quickly we saw that marketers and you know, the digital managers, the people that kind of tried to get the corporate message across with people who want to work with, they are agile, they are hip, they are friendly, everything we want to have and they have budgets and they want to work with them and get results and if you can them their results they will work with you. There was kind of (inaudible 11:46) and when we (inaudible 11:48) start talking to these people is that there was a huge, huge gap between what they were expected to do and their actual abilities. So you know if you are marketer somewhere and your boss says, Hey, get me a lot of leads and okay you need to start you know, often you do not know how to analyze data. You do not know how to program. You do not know how to design. You do not know how to kind of work your website in any such way. You need a lot of different people to kind of help you out and in order to do the smallest change and your website is usually your biggest legion (inaudible 12:21) machine. And when we saw that, we said, okay, there is a huge gap here of skills how could we make empower marketers and that is how we started building Reactful. Jeremy Reeves: Nice, nice, I like it. Yes, so tell everybody, you know, what is it actually -- and obviously, I already know, but you know, tell everybody what it does on your site kind of -- in your own words and kind of bring it back to like how it helps them you know, make more money, increase their conversions that kind of thing. Jonathan Friedman: Sure. So Reactful lets you react to your visitors digital body language on the site. So when your visitors are on there. They are touching website in all kind of ways. You know, they are scrolling, they are clicking somewhere, they are visiting different pages, they stay for different times, Reactful knows how to read all these subtle behaviors and interpret higher level human behaviors out of it. So for example, we can know if someone is hesitating, if someone is interested in reading a piece of ticks rather than skimming it. If someone is confuse, if someone is about to exit, if someone stopped the video in the middle. All kind of interesting things like that and not only do we inform the marketer about them, we also let you react and the reaction part is just a visual change that happens in real time. And then it can also be anything, it can be a button shaking suddenly when someone is confused. It can be a message coming up from the top, the bottom of the site. It can be highlighting a piece of ticks. It can be a folding the whole element in 3D and showing a message behind it. Different kind of visualizations. And then the system also test all these kind of reactions you set up and tells you if they were actually successful in helping you increase your conversion. So there are many scenarios you can work with. You can say, okay, if someone is confused on this part of my about page, I want to shake this buttons likely and have them notice that or if someone is about -- if someone stops my video on my you know product page, then I want to have a message saying, Hey, you know that what I want to say, you have a 10% coupon you know if you know, that is what I wanted to say, that is my bottom line. There are many, many scenarios you can enable based on your anonymous, the anonymous behavior of your visitors in real time. Jeremy Reeves: Nice, I love it. Yes, so 1 example of this I am -- you know, you guys know I have Kinowear, the site that shows guys how to dress better and we are in the process of testing the text sales letter versus the VSL to see you know which, you know, which one converts better. So one of the things that I am -- and this is just one idea of you know many that I have so far, but one of the things that we are going to try is play the video and you can actually -- there is all kinds of different triggers that you can use. So there is you know, timer, there is -- if they are idle on the page, if they complete a goal, if they are exiting the page, if you know, if they click certain thing, if they are you know, filling up a form and they leave it, if they -- you know, in my case, you can do things with video, right. So if they finished the video, you can have something happened, maybe it is a -- you know, maybe the form pops up or whatever or maybe it is something you have a button that pops up and says, you know, keep scrolling down or you know whatever it is. You can also do things if like once they actually play it and most importantly I think with video, this one is really cool is if they pause the video, you know. One of the scenarios that I am going to test you know, a lot of my audience they might pause it because, you know, they are watching the video maybe they get in, I do not know, 5 minutes and then they pause it because they get distracted, right. Well you do not want them to -- you do not want them to like be distracted for too long you know, maybe they are distracted only for a second you know, someone comes and ask them a question and then they go and hit play again, but you do not know if that is going to happen. You do not know why they are distracted, but you do know that they are distracted . So one of my ideas was to say, okay, well if they press pause, why do not we have a little form pop up that says, Hey you know, you may have gotten distracted, do you want us to just send you the text version of this video and then that way they can -- and you know, and will test with an opt-in form with just a button to see you know kind of which one does better but that way, you know, they are on the video and if they do pause it then -- like, you know in your head the kind of behavior they are taking is, well, they got distracted for some reason. So you do not want them to just kind of leave the page. You want to be able to follow up with them. So you could send them you know, the text letter. And that is just kind of one you know one idea of a lot that I have but it is really -- there is a lot of you know, kind of different triggers that you can do and there is a lot of ways, a lot of different things that you can test which is you know, which is really cool, you know. So why don’t you tell us about you know, some of the -- some of the things that you guys and your clients and stuff. Why don’t you tells us about some actual tests you know that people have been doing and some of the results that people are getting with it. Jonathan Friedman: Sure. So based -- the stuff you mentioned so for example someone pausing the video and someone you know, watching the video all the way to the end or if someone is starting to play a video and also all the other the confusion (inaudible 17:45) to idle. All these we create them to -- think about the physical world, if you were sitting in a store, imagine you can sit you know, kind of shrink yourself and sit on your site and watch every visitor as they go by and kind of strike a conversation with them based on what they are doing. So if they you know, take forever to move from 1 page to another you can say, Hey buddy is everything okay, you finding what you are looking for, and if someone goes straight to the check out page and starts saying up (inaudible 18:13) you know goes really quick, you can say, Hey great, do you want that as well because this is also something you might be interested in. So I mean this kind of conversation you can strike up with random and anonymous visitors in real life if you are sitting in the physical store. Those are 2 things you can do in digital store or digital site. And these are all kinds of things are customer test. For example, classic what we had is when a visitor is idle on the page and idle means if they are not touching their mouse or keyboard for certain amount of time or they are in different tab and they did not come back meaning that they are on your site but they are not really on your site I mean you know, with their mind. Jeremy Reeves: It is kind of like when you talk to somebody and your listening but you are actually thinking about something else. It is kind of the same thing. Jonathan Friedman: Exactly and you know and then what happens you know, if you are in kind of conversation like that and your friends suddenly says, you know, Hey Jim, and then you are like, wait, you know, you kind of wake up to it then you are back in the conversation. So same thing in the digital world, I mean that we idle, meaning the session does not flow like a normal session would. There is something, you know, there was a holdup, it does not mean it is a bad holdup necessarily, but it was one, and it is good to know and if you can react and kind of do something about it is even better. So classic one was reacting to all kind of visitors who are idle in different cases of your website. If they idle on your homepage maybe you know, maybe you do not want to do anything because it is such an early kind of page, look maybe if they are idle doing some kind of checkout flow maybe then you would want to do something. For example, one of our customers InsideView, they were testing just with idle visitors, they spotlighted a form that they have on the page. The used it on the direct (inaudible 20:12) with many pages and what they saw is that when people are idle on it when they came back and they highlighted just -- highlighting means that the form gets kind of light on it where everything else is slightly dim and they saw that little effect that almost looks, sound silly in the way, but that kind of refocuses people on the form and actually got a lot more. They have almost double the conversion rate just from doing that. And you know, on the directory, it was the case where you know, people come in and they usually they are like there and then they go out. It was not like you know a very clear flow on the main website. It was just directory which I used to kind of source people and people come in and out and if people are idle there you know, they go to the another page and get distracted and then they come back, they are like, what was I doing, never mind and they close and go away. Suddenly when they had like, Oh, okay, interesting then you know, (inaudible 21:09) continue and you can save some of these visitors and get them to sign up. Jeremy Reeves: Nice, I love it, yeah I mean -- it is very powerful you know, in what you can do you know, I keep saying that but it really is. I am so excited that there is you know, I have been telling people for years and years and years to do this type of stuff but the kind of the roadblock you know, the hurdle of it was the software you know, because it is only really like in the last I do not know, 6 or 12 months that like all these really cool kind of behavioral software has been coming out you know, I know HubSpot has some stuff but that is you know, tons and tons of money, I think it is like $15k or something like that. You know, it is just, things are getting better and better and better and the more you know it really comes down to the fact that the more that you can predict your customer, the higher conversions that you are going to be you know and you can kind of only go like I mean part of my job when I am writing copies is to predict what people are going to think you know what I mean. So the more that you understand the market, the higher your conversions it going to be you know on average. But what is really cool is you know with this you can do it based on like actual behavior they are taking you know what I mean, and it is -- I am really excited for it. I am trying to add it -- I was telling you I have a really short week this week because I am going on vacation but I am trying to add it to my to do list to get the test set up and started. So I am really excited to test it. Jonathan Friedman: What you are saying is completely true I mean we are merging more and more with our technology. We are using more and more I mean probably I do not know about you but you know me and my cellphone and I am guessing you as well probably most of the listeners. You know, you cannot live without your cellphone or your computer. Some part of your technology is really part of you and the better machines get understanding humans understanding behaviors and then they can predict what we want and give it to us the more human-like it will feel and that experience -- if you can do that for your, when you are trying to do conversion and you also can predict what your people are thinking you know, whether it is copy, whether it is using Reactful or almost anything if you can kind of make your -- well you can think about your site as kind of software, if you can make it more reactful I would say, it is just like -- we called it emotional intelligence sometimes. You can kind of understand humans better than, yeah, you can do a lot and you can surprise the visitors that you have and kind of get better conversations with them. That is what we are trying to be part of. Jeremy Reeves: Yeah, yeah you know and I think, you know, you are on something good here you know. I was telling you if I own a SAS company and this is something along the lines of something that I would build myself you know what I mean. You know and I am not going to be competing do not worry, I have no plans you know, I have no plans in the near future to do any software. It is on my plate for sometime but I do not know what I can do yet. But I know this is like the type of thing that I would do so I am glad that, you know, that it is out there. So yeah, I mean, you know, if -- I am trying to -- I have a question, but I am trying to think of how to -- how to word it the right way. Where do you think is a good place for people to start, you know, like when they are looking at their conversions and you know everybody kind of goes and you know, you kind of have like your own you know theory of what is going to work and what is not. That is why I like in the conversion testing where it was like you know, you can come up with a hypothesis first and then you build a test around your hypothesis and all that fun stuff. But like when you are, you know, when you are thinking off so let us just say that is somebody is looking at you know they put in a code to start it. Do you have like any kind of you know process that you go through, because there are so many different like I have it up right now so I am just going to click getting reaction. So alright, so I have it up on my services page right now. So let us just say that you know, you pick a page on your site, you have the code on there and the -- I wish people could see it right now. Unfortunately, it is just an audio but you know, I have the software up and I am you know kind of in like okay, now what test do I make. You know, do you have any, any kind of advice for people on how to, how to choose what to actually do you know, like what to actually test you know because there are so many different options that a lot of times people get like kind of decision fatigue you know, they get paralyzed by so many different options they can take you know, do you have any advice for people on how to actually when you are looking and they say, okay, you know, here is what I am going to do first. Jonathan Friedman: Sure. That is a very, very good question. So when we build the studio, we called it (inaudible 26:18) reaction studio where you can actually program to trigger and then the reactions that will come and responds to these triggers. What we thought, it was very early on (inaudible 26:29) okay, great, look (inaudible 26:30) marked as a tool and they will build a great stuff and they do, but we thought the second question almost like when we came out there and showed it to the different customers. The second question was, but you have been doing a lot of (inaudible 26:44) right, can you tell me what they should do (inaudible 26:47) focus on so that was the main question and I wish actually I wish I could already show you the next version that is coming up next month. It is huge. It is a huge, huge, overall, the one of the major things that is going to come there is what we called revelations. So revelations, like you mentioned, there are tons and tons and tons of way to slice and dice your website information and your visitors information according to so many variables and different patterns, that it is sometimes hard to think okay what should I tweak, should I think about returning visitors, should I target confused visitors, should I target confused visitors from Australia you know, all these are valid questions you can easily kind of drown in the sea of information or data. You know the problem is not lack of data. There are tons of data out there and there are many, many, many tools that give you data. When we (inaudible 27:45) simplicity common from before is how to make it simple and easy. So the (inaudible 27:53) coming up there is a revelation section and the revelation is actually the system learning your site coming up with an interesting analysis, so saying, Hey look, people start filling out the form in your about page but 7.5% of them stop midway and then we also recommend how to react to that. We can tell you, Hey, you should react with a tooltip which is actually true, you should react with a tooltip that will show up in real time and tell them to continue and try that. And how do we know it works because we have tons of clients were they implemented this kind of reaction (inaudible 28:30). And then with 1 click you can click on react now and launch that reaction. So not only do we scan your sites to find interesting piece of data that you should probably kind of be interested to look at. You will be able to launch a reaction and fix it and measure it with 1 click. Jeremy Reeves: That is awesome. I like that. You know, that is -- yeah I mean I know -- I know just from coaching clients you know, and working with clients you know, both like the you know, the coaching side and the done for you side. I know that a lot of in action comes from not knowing how to prioritize you know what I mean because you know, a lot of, I mean there are so many like you know, everybody listening to this, think of your to do list you know, just in your head, at any given time, there is like 50 to 1000 different things you know, kind of rolling through your head all at the same time and that is because overwhelming. You are dealing with your employees, you are dealing with you know, your conversion rate, coming up with new products or email sequences, your pages, I mean it is like it goes on and on and on and on. So you know, a lot of like every pretty much every entrepreneur listening to this or I mean in the world knows that they should be testing different things you know. The problem is there are so many things to start with that so many people they do not start at all, you know what I mean. It is kind of like you know, when you started to diet, it is like, Oh my God, why do I have to change all these things. They just start with one thing you know, getting to nail that down and go to the next thing, nail that down and go to the next thing and all of the sudden, you know, you are in really good shape, you know what I mean. It is kind of the same thing with this. So I love that, that you are actually helping people like giving suggestions, you know what I mean. I have a whole system for you know, making decisions you know. I always narrow it down whatever it is at, whether it is 10 or 100, I narrowed it down to 3 and then I pit A against B and then the winner of that against C, you know what I mean. For me, that works really well rather than like okay, there is 10 things you know, which one do I want to go with and you are like, Oh my God, oh my God, you know, there is so many choices. Well if you just narrow that down to 3 which is pretty easy, it is really not that hard. You can usually pick like a top 3 that you know, that you think you would go with and then you just do one against one and then the winner of that one goes against the last one and then you have your winner, you know what I mean. Jonathan Friedman: It is smart. Jeremy Reeves: Yeah, it works for me. Everybody has their own, you know, their own ways of doing things but that works well for me, but -- Jonathan Friedman: It is a real issue, I mean, I have seen a pep talk about it that when he said, the decisions actually that kind of freedom to decide and when you go to the supermarket there are million things there, million box of cereals that you potential could like. Actually makes you less happy with the cereal you end up choosing just because you are thinking about all the other cereals that you did not take. So it is kind of funny that you know, it kind of works the other way and especially with this stuff, you are right the marketers have so many things on their head. Their boss says that, Hey you got to do this, you got to do that and they know they head will roll if they won’t do everything and testing requires time, it requires sitting in front of data thinking, hypothesizing, putting it in, creating processes in a little time even if they can do it, they do not have the time and they do not have the kind of mental energy to start this kind of processes. Jeremy Reeves: Yeah, yeah. I wonder if and maybe guys do this, but I wonder if it would be, I wonder if it would be useful to somehow link it to like analytics and I wonder if you can get ideas you know, from analytics you know, like you know, maybe time on page or I do not know, something like that, like get basically get information from analytics that would then kind of update in their suggested to do list, if you will. I wonder if that would be, because that is kind of how, that is how(inaudible 32:25) when I am making decisions either for one of my businesses or my clients or whatever, I always start with the data, you know, like what is the data say, you know, how -- if you are looking like if you are trying to test open rates will you go back and you look at you know, the past emails that you sent, okay well you know, which ones got the best open rates and what is the common theme in all these you know, and then you kind of just go like that. Same thing with you know, a lot of different page testing you know, (inaudible 32:52) you know, look at heat maps and look at videos of people going through the site and you know, and use that to make, to basically come up with a hypothesis which then you know, you come up with you know, whatever you are going to test. I wonder if you could, that would be interesting to kind of look at that. Jonathan Friedman: (inaudible 33:14) with Google Analytics but it is more for the reporting side meaning they get all the events and then we have plans to integrate and kind of grab past data and also get a lot of your goals so if you -- if it put in goals within your Google Analytics we could draw them in and kind of use them as well. So you are right, I mean, it is definitely -- I mean, if you want to do optimization, it is always the same flow, it is data insight change or action and then measurement and so yeah, the first obvious step is starting from data. A lot of times people (inaudible 33:52) run for a week just silent without doing any change or anything just to grab some data and then kind of see what they you know, different things they can test and try that. But the nice thing is because I mean, it is so easy -- I mean you can -- it is so easy to do and also there are so many false positive luckily you know where in the conversion space and not medical or anything. For false positives are not bad obviously you do not want a lot of them but if you start out with a few positives you had in your head you know, I think what, Hey, you know, this (inaudible 34:26) pages kind of confusing how about I launch a reaction to say give another message to people or confused you know ear. And if that does not turn up well it is okay you know, it might be that it is just does not even a negative consequences just neutral, so that is also not good but it is not, it did not destroy anything. So it is fine to (inaudible 34:46) start and also play around and you know, but if you have data, obviously start from that, that is the best way to start any optimization process. Jeremy Reeves: Yeah, definitely. I actually got an idea -- there is so many God, there are so many different ways that you can use this like I just thought while you are talking, if you do your let us see, what it is called, it is called confused right. So you can just click on element and then confused and then put it like in you know, in a section where you are seen and you can you know, like going into the data first if you had heat maps or something you know, and you saw like a cold area you know, then just use this to highlight that cold area and do like the you know, confused element and then just have a little like pop up or something that comes up and says, Hey, you know, is this confusing to you, you know what I mean and then you just have people click yes or no and then you know, and then maybe the second part is if they click yes, you put you know what is confusing (inaudible 35:45) like what don’t you understand and then you get feedback you know, like real-time feedback from visitors and then you change it, you know what I mean. I think I am going to actually use that one. I am a big, big, fan of doing surveys on pages you know what I mean. Exit pops surveys or something like Hey why don’t you buy you know that kind of thing I mean people tell you, you know, they -- if people -- I am you know, one of my philosophies that is that you know, a lot of people kind of like (inaudible 36:16) you know, they are like afraid of selling and it is like look if people would not be on your site if they weren’t interested in buying you know, what you have or they weren’t interested maybe not buying what you have but they have a problem that they are trying to solve you know what I mean. In your case it is, you know, low conversions you know, in a lot of my case it is lower conversions you know. So that is the problem so it is like they have that problem so you know, if they read your page if they come and they have problem A and your solution solves problem A and for some reason they do not buy well that means there is a disconnect somewhere on the page you know, maybe they are just in the wrong you know, kind of (inaudible 36:58) whatever it is, but there is a disconnect somewhere so if you do surveys and you do things like this where you can actually ask them questions about why they did not buy well most people tell you, well not most people but you will find that like if you have enough volume, you will find, you will get really, really good answers. I have done this you know, all of my sites and you know, client sites and stuff like that. You get really good answers and people is like, Hey, you know, I was here to look and see if you could help me solve A well, you know, I read your page and it does not seem like you can so then they will tell you why, you know what I mean. Jonathan Friedman: What you call disconnect, we in Reactful internally we call the missing piece. So there is some kind of missing piece and exactly right, I mean, we call this the “maybes” so you know, you have maybes on your sites. You have people that buy, you have people that won’t buy because they are not interested in this problem but if you -- like you said the people that have this problem and they are looking at your site, they are the “maybes” they have high purchases but there is a missing piece if they do not end up buying and if you can identify what it is either with surveys or you know, different means and give it to them that works well. With Reactful we are (inaudible 38:10) real time. Real time is the best way to try to kind of (inaudible 38:15) the missing piece because every time afterwards yes you can get them back it is just harder I mean you work a lot with emails which is obviously a great way to get people back, but it is just you know, you need expertise, you need to do a lot of work which is great I mean, you should obviously use MeMail as well. Do not just use Reactful but if you can somehow fix it in real time you save people from entering that campaign if you get -- already kind of fix it already on spot. Jeremy Reeves: Yeah, yeah, definitely. Yeah I mean I see, I see it you know, a ton of different ways that this can, this can help you but I know I am going to be using it. Is there anything else you know, that you think people should know before we you know, hop off. Jonathan Friedman: Well, we are launching a huge new version. It is coming up, it will come up end of April. You should definitely check it out. It has I think you know, we have been working for so long and the new version really (inaudible 39:13) everything we have kind of envisioned when we started building Reactful and so yeah, definitely check it out when it comes out and you know, feel free to (inaudible 39:24) or play with it today it is a really cool product I think and I hope, I hear you guys do. That is it. I would be happy if anyone you know, (inaudible 39:34) behavioral, digital behavior or just analytics I am happy to discuss. I have a lot of things I learned over the way, I am happy to share. Yeah, that is it. Jeremy Reeves: Yeah, sounds good. Well, if everybody wants to go check it out which by the way, I highly, highly, highly recommend you do because it’s a really cool piece of software and I actually do not even know how much is it by the way. Jonathan Friedman: Well, it ranges for low traffic websites it starts from $300 a month and you know, it goes up with traffic and the amount of domains you have, but it is not the crazy expensive tool and the high-end it can be a few thousand dollars depending on how many if it’s you know, depending on traffic and domains. Jeremy Reeves: Yeah, you know, I always think of things in terms of ROIs so even say you are making I do not know, I mean like a 10% increase is like nothing, you know what I mean. That is so easy, it is ridiculous. So if you figure -- if you are making you know, $3000 a month and you increase 10% you already paid for it you know. If you are making you know $30k a month, all you need is a 1% increase in your conversions to pay for this, you know what I mean. So it is a total no brainer but yeah, if anybody -- if anybody wants to go to check it out its Reactful.com and yeah go check it out if you have any questions for me you know, I am happy to answer them kind of just to I am not getting paid or anything like that to answer them, you know, kind of just to start a dialogue and you know, I like talking about marketing and yeah go and check it out and you know, ask me or John if you have any -- if you have any questions, if you want to you know, see if should be kind of you know, right for your website you know, if you are doing any kind of volume whatsoever it is definitely a game changer basically because you know, you can kind of you know increase conversions on the fly. You can answer objections on the fly based on the actual behavior they are taking on your website and it is you know, I mean that is just, it is so powerful to crazy so yeah, I highly recommend checking it out. John, before hop off anything else that you like to add. Jonathan Friedman: No, I really enjoyed being on the show. Thank you very much for having me and yeah, I will be happy to stay in touch and talk marketing from time to time. Jeremy Reeves: Yeah, sounds good. Alright, well guys I will talk to you soon. As always, if you enjoy this episode, share it with your friends, leave us a review and all that fun stuff and yeah, we will talk to you soon.

Welcome to Episode 395 of the Radio Orphans Podcast.This episode contains the following independent musicfor your listening pleasure:"Ankle Deep" by Apples for Eyes.Alternative rock from Texas."Something Better" by All Dogs Invited.Indie rock from Iowa."Told You So" from Human Face. Indie rock from the UK."Fast Food Lane Is The Masterplan" byThe Slit Plasters.Alternative rock from Vanuatu."Sweet Cornbread" by Tarantula Serpent.Folk rock from California."You Don't Know" by woodrowgerber.Experimental rock from California."Hey Jim" from Radio Orphans.Experimental rock from your hosts in Minneapolis, MN USA.We thank you for listening!

Direct Download 372Welcome to Episode 372 of the Radio Orphans Podcast.This episode contains the following independent music for your listening pleasure:"Brother Needs a Brother" from Rise Bailey Rise. Alternative rock from the UK."Wow" from Talley Summerlin.Indie rock from Texas."Eyes Open" by FM Pilots.Pop rock from Oklahoma."Get Down" by Sweet Ray Laurel.Indie rock from Kentucky."Prologue" from Social Stereo.Instrumental rock from California."Live A Little A Lot" from Lisa Cruz.Acoustic music from Colorado."Hey Jim" from Radio Orphans. An experimental rock tune from your hosts the Radio Orphans out of Minneapolis, MN USA.We thank you for listening!

Hey Jim (Garden Mix) is a Radio Orphans music video presented in slide show format. This video features photographs of Ben Burnside's homemade tools along with a tour of his beautiful garden.The photos were taken by Terry Eiler. The audio sample heard in Hey Jim is Ben speaking with interviewer Mary Hufford. These audio samples and photographs are part of the The Coal River Folklife Collection (AFC 1999/008).

Hey Jim is a Radio Orphans music video featuring life on the farm during the Dust Bowl era. Film courtesy of archive.org. The song Hey Jim is off our CD Monkeys' Dance available on iTunes.